[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fapril-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":435,"breadcrumbs":436,"reading_minutes":127,"category":444,"head":447},"2026-05-13T14:04:16",{"rendered":6},"\n\u003Cp>This month, we bring you the latest developments from a search landscape that is becoming increasingly immersive and transparent, with a focus on refining how AI consumes, cites, and reports on web content.\u003C\u002Fp>\n\n\n\n\u003Cp>The bridge between traditional browsing and conversational AI is narrowing: Google has introduced a new split view on desktop, allowing users to view publisher sites and the AI interface side-by-side. This persistent AI companion is further evolving with the live testing of ‘Audio Overviews’, which transforms search results into podcast-style conversations. However, with this increased integration comes stricter quality control. Google has issued a fresh warning against self-serving listicles designed to manipulate LLM responses, reinforcing that shortcuts to AI visibility will likely result in algorithmic penalties.\u003C\u002Fp>\n\n\n\n\u003Cp>Google resolved a year-long impression logging bug in Search Console, though the fix comes with the caveat of a permanent data anomaly in historical reporting. Meanwhile, Microsoft is teasing new Bing Webmaster Tools features like Citation Share and specific intent reporting to help SEOs master Generative Engine Optimisation (GEO).\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-aware-of-and-warns-against-self-serving-listicles\">Google is aware of and warns against self-serving listicles\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-testing-audio-overviews-in-the-wild-not-just-in-search-labs\">Google testing Audio Overviews in the wild (not just in Search Labs)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-fixes-search-consoles-year-long-data-logging-issue\">Google fixes Search Console’s year-long data logging issue \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-ai-mode-now-opens-links-in-split-view-on-desktop\">Google's AI Mode now opens links in split view on desktop\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bing-webmaster-tools-teases-new-ai-reporting-updates\">Bing Webmaster Tools teases new AI reporting updates\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-is-aware-of-and-warns-against-self-serving-listicles\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-warns-against-trying-to-manipulate-llms-41156.html\">Google is aware of and warns against self-serving listicles\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Following reports of SEOs using self-serving listicles to influence LLMs and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fgenerative-engine-optimisation-agency\u002F\">Generative Engine Optimisation (GEO)\u003C\u002Fa>, Google has confirmed it is aware of these tactics and is actively working to combat them. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theverge.com\u002Ftech\u002F900302\u002Fai-seo-industry-google-search-chatgpt-gemini-marketing\">A Google spokesperson stated that the company applies ‘robust protections’ against manipulation \u003C\u002Fa>in both Search and Gemini to ensure that low-quality, biased content does not skew AI-generated responses. While the pressure to maintain visibility in a shifting search landscape is high, this serves as a timely reminder that long-term success still lies in high-quality, people-first content. \u003C\u002Fp>\n\n\n\n\u003Cp>For brands, the focus should remain on building genuine authority rather than attempting to ‘trick’ the algorithms, as Google’s ability to spot and penalise manipulative patterns continues to evolve alongside its AI capabilities.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-testing-audio-overviews-in-the-wild-not-just-in-search-labs\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-audio-overviews-wild-41207.html\">Google testing Audio Overviews in the wild (not just in Search Labs)\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has begun testing ‘Audio Overviews’ in the wild, moving the feature beyond its initial Search Labs experimental phase. Powered by the latest Gemini models, this functionality generates conversational, podcast-style audio summaries for specific search queries, often featuring a multi-person dialogue to explain complex topics. \u003C\u002Fp>\n\n\n\n\u003Cp>While this offers a highly accessible way for users to consume information on the go, it presents a new challenge for digital marketers and publishers, as AI-generated podcasts could potentially keep users within the search ecosystem longer. \u003C\u002Fp>\n\n\n\n\u003Cp>As Google continues to experiment with more immersive and auditory formats, it highlights the increasing importance of multi-modal content strategies and ensuring your brand’s insights are authoritative enough to be cited in these emerging AI-driven summaries.\u003C\u002Fp>\n\n\n\n\u003Cp>Here is what the Audio Overviews look like:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1377\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fgoogle-search-audio-overviews.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39040\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-audio-overviews-wild-41207.html\">\u003Cem>seoroundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-fixes-search-consoles-year-long-data-logging-issue\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-fixes-search-consoles-year-long-data-logging-issue-well-kind-of-476442\">Google fixes Search Console’s year-long data logging issue \u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has officially resolved a significant logging error in Search Console that impacted impression reporting for nearly a year, specifically from May 13, 2025, to April 27, 2026. \u003C\u002Fp>\n\n\n\n\u003Cp>While the fix ensures data accuracy moving forward, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F6211453?hl=en#zippy=%2Cperformance-reports-search-results-discover-google-news\">Google has confirmed\u003C\u002Fa> that historical data from these 50 weeks will not be retroactively corrected, leaving a permanent anomaly in year-over-year reporting. Because the bug primarily caused an over-reporting of impressions, many site owners may notice a sharp decline in their performance charts following the fix; however, this represents a return to accuracy rather than a loss in actual search visibility. \u003C\u002Fp>\n\n\n\n\u003Cp>Clicks and conversions remained unaffected throughout, but metrics derived from impressions, such as CTR and average position, during that period should be viewed with a heavy asterisk when conducting long-term trend analysis. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-ai-mode-now-opens-links-in-split-view-on-desktop\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-split-view-41178.html\">Google’s AI Mode now opens links in split view on desktop\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has rolled out a significant update to how \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fai-mode-uk-launch\u002F\">AI Mode\u003C\u002Fa> functions on desktop, introducing a side-by-side split view experience when users click on citations. \u003C\u002Fp>\n\n\n\n\u003Cp>Instead of navigating away from the search interface, Chrome now opens the destination website on the right side of the screen while keeping the AI search active on the left. This allows users to browse a publisher’s content while simultaneously asking the AI follow-up questions about the page. While this persistent AI interface may raise concerns for publishers regarding screen real estate and user attention, initial tests suggest that page views and tracking remain largely unaffected. \u003C\u002Fp>\n\n\n\n\u003Cp>Ultimately, this move signals Google’s commitment to making AI a constant presence throughout the entire search journey, further bridging the gap between traditional browsing and conversational discovery.\u003C\u002Fp>\n\n\n\n\u003Cp>Here is what a split screen looks like in AI Mode:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"945\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fsplit-screen-ai-mode.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39042\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-split-view-41178.html\">\u003Cem>seoroundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bing-webmaster-tools-teases-new-ai-reporting-updates\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fbing-webmaster-tools-teases-new-ai-reporting-updates-475659\">Bing Webmaster Tools teases new AI reporting updates\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Microsoft has previewed a suite of new AI-focused reporting features for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fguide-to-bing-webmaster-tools\u002F\">Bing Webmaster Tools\u003C\u002Fa>, signalling a push for greater transparency in how websites perform within AI-driven search results. \u003C\u002Fp>\n\n\n\n\u003Cp>The upcoming updates include Citation Share metrics, which track how often a site is referenced in AI responses, and Grounding Query Intent, which categorises searcher intent across 15 predefined types. Additionally, the platform will offer GEO-focused recommendations to help publishers better align their content with AI requirements. \u003C\u002Fp>\n\n\n\n\u003Cp>While these features are not yet live, they highlight a growing gap in transparency between Bing and Google, providing SEOs with actionable data to refine their strategies as generative search becomes a central pillar of the browsing experience.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14],351,[16,17,18,19,20,21,22,23,24],"post-39022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":159},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"April Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},214,"\u002Fabout\u002Four-team\u002Frhianna-greensmith\u002F","Rhianna Greensmith","SEO Executive","I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Executive. Joined Impression in March 2025.\u003C\u002Fp>\n\u003Cp>I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career. After a period of time working freelance as a copywriter, my first role was within an in-house Communications and Marketing team, where I developed skills and knowledge across the board. These skills have been invaluable to me in continuing to specialise in SEO in my role here at Impression.\u003C\u002Fp>\n\u003Cp>As an SEO Executive, my day-to-day involves a high proportion of content research, optimisation and creation tasks.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m really proud of a monologue that I wrote that was commissioned by the Arts Council to be recorded as an audio piece. I worked with an editor and director to adapt my written piece for radio and co-directed my chosen voice actor. I was really pleased with the outcome, and it felt so rewarding to hear my writing on the radio for the first time.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In my spare time, I enjoy going to see live music, collecting vinyl records and reading! My weekends are often spent in coffee shops across Nottingham, but I also love exploring coffee spots when I visit new cities.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33340,"Rhianna-Greensmith","Rhianna-Greensmith.png",485011,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&q=90","\u002Frhianna-greensmith-2\u002F","12","rhianna-greensmith-2","inherit","2025-05-29 12:04:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":116,"reduced":29,"top_overlap":117,"bottom_underlap":117,"disable_observer":-1,"heading":118,"cta_text":119,"cta_link":120,"items":121},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[122,135,144],{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":133},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":131,"image":132},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":134,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":127,"image":140,"authors":141,"category":143},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":131,"image":132},{"to":134,"name":48},{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":149,"image":150,"authors":151,"category":158},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152,155],{"name":153,"image":154},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":156,"image":157},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":134,"name":48},{"type":160,"style":161,"heading":30,"date":4,"updatedAt":162,"reading_minutes":127,"image":163,"imageAlt":30,"categories":164,"collections":434},"blog-post","light","2026-05-13T14:04:17","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[165,351],{"id":10,"count":166,"description":167,"link":168,"name":169,"slug":170,"taxonomy":171,"parent":53,"meta":172,"acf":173,"head_links":174,"resource_count":175,"yoast_title":176,"yoast_meta":177,"yoast_json_ld":222,"_links":319,"path":168},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[178,180,183,186,189,192,195,197,199,201,204,207,210,213,216,219],{"property":179,"content":176},"title",{"property":181,"content":182},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":184,"content":185},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":187,"content":188},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":190,"content":191},"og:locale","en-GB",{"property":193,"content":194},"og:type","article",{"property":196,"content":176},"og:title",{"property":198,"content":182},"og:description",{"property":200,"content":188},"og:url",{"property":202,"content":203},"og:site_name","Impression",{"property":205,"content":206},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":208,"content":209},"og:image:width",1200,{"property":211,"content":212},"og:image:height",630,{"property":214,"content":215},"og:image:type","image\u002Fjpeg",{"property":217,"content":218},"twitter:card","summary_large_image",{"property":220,"content":221},"twitter:site","@impressiontalk",{"@context":223,"@graph":224},"https:\u002F\u002Fschema.org",[225,233,242,252],{"@type":226,"@id":227,"url":227,"name":176,"isPartOf":228,"description":182,"breadcrumb":230,"inLanguage":232},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":229},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":231},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":234,"@id":231,"itemListElement":235},"BreadcrumbList",[236,240],{"@type":237,"position":11,"name":238,"item":239},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":237,"position":241,"name":169},2,{"@type":243,"@id":229,"url":239,"name":203,"description":47,"publisher":244,"inLanguage":191,"potentialAction":246},"WebSite",{"@id":245},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":247,"target":248,"query-input":251},"SearchAction",{"@type":249,"urlTemplate":250},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":253,"@id":245,"name":203,"url":239,"logo":254,"image":260,"sameAs":261,"@context":265,"email":266,"foundingDate":267,"legalName":268,"vatID":269,"description":270,"telephone":271,"address":272,"location":279,"areaServed":312},"Organization",{"@type":255,"inLanguage":191,"@id":256,"url":257,"contentUrl":257,"width":258,"height":259,"caption":203},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[262,263,264],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":273,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":278},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[280,289,301],{"@type":281,"name":282,"geo":283,"address":287,"photo":260,"telephone":288},"Place","Impression Digital - Nottingham",{"@type":284,"latitude":285,"longitude":286},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":273,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":278},"+44 01158 242 212",{"@type":281,"name":290,"geo":291,"address":294,"photo":299,"telephone":300},"Impression Digital - London",{"@type":284,"latitude":292,"longitude":293},"51.50237208377361","-0.09229841534284115",{"@type":273,"streetAddress":295,"addressLocality":296,"addressRegion":297,"postalCode":298,"addressCountry":278},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":281,"name":302,"geo":303,"address":306},"Impression Digital - New York",{"@type":284,"latitude":304,"longitude":305},"40.726722746949","-74.00527778220652",{"@type":273,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},"160 Varick St","New York","NY","10013","USA",[313,316,318],{"@type":314,"name":315},"Country","Worldwide",{"@type":314,"name":317},"GBR",{"@type":314,"name":311},{"self":320,"collection":330,"about":333,"wp:post_type":336,"curies":347},[321],{"href":322,"targetHints":323},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F43",{"allow":324},[325,326,327,328,329],"GET","POST","PUT","PATCH","DELETE",[331],{"href":332},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[334],{"href":335},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[337,339,341,343,345],{"href":338},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=43",{"href":340},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=43",{"href":342},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=43",{"href":344},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=43",{"href":346},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=43",[348],{"name":349,"href":350,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":352,"description":353,"link":134,"name":48,"slug":51,"taxonomy":171,"parent":53,"meta":354,"acf":355,"head_links":356,"resource_count":357,"yoast_title":358,"yoast_meta":359,"yoast_json_ld":378,"_links":411,"path":134},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[360,361,363,364,366,367,368,369,370,371,372,373,374,375,376,377],{"property":179,"content":358},{"property":181,"content":362},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":184,"content":185},{"property":187,"content":365},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":190,"content":191},{"property":193,"content":194},{"property":196,"content":358},{"property":198,"content":362},{"property":200,"content":365},{"property":202,"content":203},{"property":205,"content":206},{"property":208,"content":209},{"property":211,"content":212},{"property":214,"content":215},{"property":217,"content":218},{"property":220,"content":221},{"@context":223,"@graph":379},[380,385,389,393],{"@type":226,"@id":381,"url":381,"name":358,"isPartOf":382,"description":362,"breadcrumb":383,"inLanguage":232},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":229},{"@id":384},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":234,"@id":384,"itemListElement":386},[387,388],{"@type":237,"position":11,"name":238,"item":239},{"@type":237,"position":241,"name":48},{"@type":243,"@id":229,"url":239,"name":203,"description":47,"publisher":390,"inLanguage":191,"potentialAction":391},{"@id":245},{"@type":247,"target":392,"query-input":251},{"@type":249,"urlTemplate":250},{"@type":253,"@id":245,"name":203,"url":239,"logo":394,"image":260,"sameAs":395,"@context":265,"email":266,"foundingDate":267,"legalName":268,"vatID":269,"description":270,"telephone":271,"address":396,"location":397,"areaServed":407},{"@type":255,"inLanguage":191,"@id":256,"url":257,"contentUrl":257,"width":258,"height":259,"caption":203},[262,263,264],{"@type":273,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":278},[398,401,404],{"@type":281,"name":282,"geo":399,"address":400,"photo":260,"telephone":288},{"@type":284,"latitude":285,"longitude":286},{"@type":273,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":278},{"@type":281,"name":290,"geo":402,"address":403,"photo":299,"telephone":300},{"@type":284,"latitude":292,"longitude":293},{"@type":273,"streetAddress":295,"addressLocality":296,"addressRegion":297,"postalCode":298,"addressCountry":278},{"@type":281,"name":302,"geo":405,"address":406},{"@type":284,"latitude":304,"longitude":305},{"@type":273,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},[408,409,410],{"@type":314,"name":315},{"@type":314,"name":317},{"@type":314,"name":311},{"self":412,"collection":417,"about":419,"wp:post_type":421,"curies":432},[413],{"href":414,"targetHints":415},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":416},[325,326,327,328],[418],{"href":332},[420],{"href":335},[422,424,426,428,430],{"href":423},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":425},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":427},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":429},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":431},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[433],{"name":349,"href":350,"templated":29},[],[],[437,439,441,442],{"path":438,"name":238},"\u002F",{"path":120,"name":440},"Blog",{"path":168,"name":169},{"path":443,"name":30},null,[445,446],{"id":10,"name":169,"path":168},{"id":11,"name":48,"path":134},{"title":448,"script":449,"meta":520,"link":549},"April Google algorithm and search industry updates | Impression",[450],{"type":451,"key":452,"innerHTML":453},"application\u002Fld+json","yoast-json-ld",{"@context":223,"@graph":454},[455,472,480,483,491,495,513],{"@type":456,"@id":457,"isPartOf":458,"author":460,"headline":30,"datePublished":462,"dateModified":463,"mainEntityOfPage":464,"wordCount":465,"publisher":466,"image":468,"thumbnailUrl":470,"articleSection":471,"inLanguage":191},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fapril-google-algorithm-and-search-industry-updates\u002F#article",{"@id":459},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fapril-google-algorithm-and-search-industry-updates\u002F",{"name":35,"@id":461},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F01147ad79e2aa3816a408276df32ae60","2026-05-13T14:04:16+00:00","2026-05-13T14:04:17+00:00",{"@id":459},1006,{"@id":467},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":469},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fapril-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&q=90",[169,48],{"@type":473,"@id":459,"url":459,"name":448,"isPartOf":474,"primaryImageOfPage":475,"image":476,"thumbnailUrl":470,"datePublished":462,"dateModified":463,"description":477,"breadcrumb":478,"inLanguage":232},"WebPage",{"@id":229},{"@id":469},{"@id":469},"Stay ahead with the April Google Algorithm and Search Industry Updates. Learn about the GSC data fix, AI split view, and new audio overviews. Read more.",{"@id":479},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fapril-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":255,"inLanguage":191,"@id":469,"url":470,"contentUrl":470,"width":481,"height":482},2400,1602,{"@type":234,"@id":479,"itemListElement":484},[485,486,488,489],{"@type":237,"position":11,"name":238,"item":239},{"@type":237,"position":241,"name":440,"item":487},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":237,"position":175,"name":169,"item":227},{"@type":237,"position":490,"name":30},4,{"@type":243,"@id":229,"url":239,"name":203,"description":47,"publisher":492,"inLanguage":191,"potentialAction":493},{"@id":245},{"@type":247,"target":494,"query-input":251},{"@type":249,"urlTemplate":250},{"@type":253,"@id":245,"name":203,"url":239,"logo":496,"image":260,"sameAs":497,"@context":265,"email":266,"foundingDate":267,"legalName":268,"vatID":269,"description":270,"telephone":271,"address":498,"location":499,"areaServed":509},{"@type":255,"inLanguage":191,"@id":256,"url":257,"contentUrl":257,"width":258,"height":259,"caption":203},[262,263,264],{"@type":273,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":278},[500,503,506],{"@type":281,"name":282,"geo":501,"address":502,"photo":260,"telephone":288},{"@type":284,"latitude":285,"longitude":286},{"@type":273,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":278},{"@type":281,"name":290,"geo":504,"address":505,"photo":299,"telephone":300},{"@type":284,"latitude":292,"longitude":293},{"@type":273,"streetAddress":295,"addressLocality":296,"addressRegion":297,"postalCode":298,"addressCountry":278},{"@type":281,"name":302,"geo":507,"address":508},{"@type":284,"latitude":304,"longitude":305},{"@type":273,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},[510,511,512],{"@type":314,"name":315},{"@type":314,"name":317},{"@type":314,"name":311},{"@type":514,"@id":515,"name":35,"image":516,"description":37,"url":519},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F01147ad79e2aa3816a408276df32ae60",{"@type":255,"inLanguage":191,"@id":517,"url":518,"contentUrl":518,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9677636c597d3566d3d2659eb867c75743","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Frhianna-greensmith\u002F",[521,522,523,524,525,526,527,528,529,532,534,536,538,539,540,541,543,544,546,548],{"name":181,"content":477},{"name":184,"content":185},{"property":190,"content":191},{"property":193,"content":194},{"property":196,"content":448},{"property":198,"content":477},{"property":200,"content":459},{"property":202,"content":203},{"property":530,"content":531},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":533,"content":462},"article:published_time",{"property":535,"content":463},"article:modified_time",{"property":205,"content":537},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fopen-graph-apr-2026-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":208,"content":209},{"property":211,"content":212},{"property":214,"content":70},{"name":542,"content":35},"author",{"name":217,"content":218},{"name":545,"content":537},"twitter:image",{"name":547,"content":221},"twitter:creator",{"name":220,"content":221},[]]