[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fapril-2022-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":447,"breadcrumbs":448,"reading_minutes":174,"category":456,"head":459},"2022-05-24T15:55:02",{"rendered":6},"\n\u003Cp>Whilst there were no major search industry updates during April 2022, there were some small changes to Bing and Google products, as well as new guidance regarding the use of non-recommended structured data.\u003C\u002Fp>\n\n\n\n\u003Cp>The most noteworthy news from last month included:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#GoogleID\">Google confirms using AI to produce content designed to manipulate search rankings is now against guidelines\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#EthicalShopping\">Bing – Ethical Shopping hub updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#GKnowledgePanel\">Google is writing its own Knowledge Panels\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#searchremoval\">Google Search removal request feature to be expanded to personally identifiable information\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#GStructuredData\">Google discusses value of non-recommended structured data\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The usual traffic light system is in place to differentiate the updates that need immediate attention from those that are less pressing. Red light updates are major changes that should be factored in straight away; amber is for updates that you should take note of (but which may not need any urgent action), and green updates are still worth knowing about, yet less critical than the others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"GoogleID\">\u003Ca href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-automatically-generated-content-against-guidelines-when-intended-to-manipulate-search-rankings-33243.html?utm_source=%23SEOFOMO&utm_campaign=e25069c24a-seofomo-newsletter-by-aleyda-apr-17&utm_medium=email&utm_term=0_408af963b1-e25069c24a-1361429982\" target=\"_blank\" rel=\"noreferrer noopener\">Google confirms using AI to produce content designed to manipulate search rankings is now against guidelines\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s new guidelines state that automatically generated content is against their guidelines when it is used to manipulate search rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>This means that if you use artificial intelligence to create content with the purpose of trying to ‘outdo’ the algorithm, you will be in violation of Google’s guidelines and could be penalised.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Don’t create pages with the sole purpose of manipulating Google’s search algorithm. For example, this could look like creating multiple category pages that target different variations of the same keywords – such as cheap washing machine, affordable washing machine, and other similar blog posts\u002Fcategory pages that don’t have much content.\u003C\u002Fp>\n\n\n\n\u003Cp>Continuing to produce quality, keyword focussed content that puts the user first and contains no elements of ‘black hat SEO’ such as keyword stuffing will help to ensure that you remain compliant with Google’s guidelines, whilst also helping you to grow your organic presence.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"EthicalShopping\">\u003Ca href=\"https:\u002F\u002Fsearchengineland.com\u002Fbing-ethical-shopping-hub-expands-us-canada-383787\" target=\"_blank\" rel=\"noreferrer noopener\">Bing – Ethical Shopping hub updates\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90&fit=crop&h=640&w=640\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Bing has made new updates to their Ethical Shopping hub. The updates include new tools to help users find ethical and sustainable products, as well as information on the environmental and social impact of different products. The goal of the updates is to help users make more informed choices about the products they purchase.\u003C\u002Fp>\n\n\n\n\u003Cp>Bing first released this experience last year in the UK, but have now expanded to the US and Canada in English. \u003C\u002Fp>\n\n\n\n\u003Cp>These ratings are now integrated into Microsoft Bing shopping filters that consumers can apply when searching for fashion products. The filters provide a score that allows shoppers to spend thoughtfully and make a difference when shopping with Microsoft Bing.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fbing-ethical-shopping-hub-image.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17467\" width=\"225\" height=\"322\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>This is good news for fashion brands that offer sustainable products. Microsoft Bing is rewarding environmentally-friendly brands with greater visibility on relevant search queries. Opening up beyond the UK means more chances to earn sales in the US and Canada. \u003C\u002Fp>\n\n\n\n\u003Cp>Fashion brands that sell environmentally-friendly products will now have greater visibility on Microsoft Bing across the UK, Canada and the US.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"GKnowledgePanel\">Google is writing its own Knowledge Panels\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is constantly tweaking the presentation of its search results, and one of the most noticeable changes over the last decade has been the rise of the Knowledge Panel.\u003C\u002Fp>\n\n\n\n\u003Cp>First launched in 2012, these SERP features are designed to give users quick and easy access to information about a particular topic, and they often appear at the top of the search results page. \u003C\u002Fp>\n\n\n\n\u003Cp>Knowledge Panels vary, but often include a section of text about whatever the user has searched for along with some other facts and images. Typically, this information is taken from third-party sources like Wikipedia, which will be cited at the bottom of the panel.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Flion-google-knowledge-panel.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17473\" width=\"265\" height=\"503\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>In this example, we can see that the description of the lion is immediately followed by a link to the source page on Wikipedia, whereas the vulnerable conservation status of lions is followed by an Encyclopaedia of Life citation.\u003C\u002Fp>\n\n\n\n\u003Cp>Most recently, we have started to see Google writing its own Knowledge Panels without citing any sources. You can an example taken from the SERPs for ‘Nottingham’ below:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fnottingham-knowledge-panel.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17475\" width=\"344\" height=\"321\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>In this instance, the usual citation is replaced simply with ‘Google’, indicating that the information is not taken directly from a third-party website. \u003C\u002Fp>\n\n\n\n\u003Cp>Interestingly, these Knowledge Panels are not automatically generated as you might expect. Google’s Danny Sullivan has confirmed that the text is actually written by Google employees, and went on to say that they’ve been doing this increasingly since 2018:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">It's not new. Some knowledge panels have descriptions by human writers at Google, as this page explains: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FCDWM5RiJtn\">https:\u002F\u002Ft.co\u002FCDWM5RiJtn\u003C\u002Fa>\u003Cbr>\u003Cbr>It's been like this since at least 2018, but the -Google attribution was added in 2020.\u003C\u002Fp>— Danny Sullivan (@dannysullivan) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdannysullivan\u002Fstatus\u002F1517204986664394752?ref_src=twsrc%5Etfw\">April 21, 2022\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Some members of the SEO community have criticised Google for yet another situation in which it is drawing traffic away from sites that provided this type of content.\u003C\u002Fp>\n\n\n\n\u003Cp>There are also ethical concerns around Google writing Knowledge Panels as an extension of its monopoly over easily accessible online knowledge, with users having to place more and more trust in the search engine itself if they want to access in-SERP information.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Unless you work on a site like Wikipedia, it’s unlikely that Knowledge Panels written by Google will have any impact on traffic to your domain. \u003C\u002Fp>\n\n\n\n\u003Cp>That said, for some of these larger encyclopaedic information sites, this could result in a reduction in visitors over time, which could then cause wider issues depending on their business models – Wikipedia, for example, relies on donations from people who visit the site, so this trend may also pose a threat to its funding.\u003C\u002Fp>\n\n\n\n\u003Cp>As a regular denizen of the web, the increasing prevalence of Google-owned Knowledge Panels also limits the availability of information from a wider range of trusted sources within the SERPs themselves. Of course, all of this will still be available to users who are willing to take the time to visit the sites directly.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"searchremoval\">Google Search removal request feature to be expanded to personally identifiable information\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>With the rise of doxxing, identity theft, and other forms of harmful activity taking place online, Google has been on a mission to safeguard its users. \u003C\u002Fp>\n\n\n\n\u003Cp>For quite some time now, users have been able to request the removal of search listings that contain sensitive, personal information that they’d rather not be found online – this has historically included details such as bank account and credit card numbers, along with other data that could result in financial fraud.\u003C\u002Fp>\n\n\n\n\u003Cp>Now, Google has made the decision to expand this feature to facilitate removal requests of a range of other personally identifiable information. Effective at the time of writing, this allows users to ask for the removal of listings that feature personal contact information like a phone number, email address, or physical address, as well as confidential login details.\u003C\u002Fp>\n\n\n\n\u003Cp>Google’s Global Policy Leader for Search, Michelle Chang, had this to say about the new feature in a \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fnew-options-for-removing-your-personally-identifiable-information-from-search\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">recent blog post\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>‘Open access to information is a key goal of Search, but so is empowering people with the tools they need to protect themselves and keep their sensitive, personally identifiable information private. That’s why we’re updating our policies to help people take more control of their online presence in Search.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>[…]\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>The availability of personal contact information online can be jarring — and it can be used in harmful ways, including for unwanted direct contact or even physical harm. And people have given us feedback that they would like the ability to remove this type of information from Search in some cases.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>When we receive removal requests, we will evaluate all content on the web page to ensure that we’re not limiting the availability of other information that is broadly useful, for instance in news articles. We’ll also evaluate if the content appears as part of the public record on the sites of government or official sources. In such cases, we won’t make removals.’\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>The expanded removal request functionality is an excellent feature for helping to protect users like you and I from identity theft and other forms of criminal activity online. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst it’s great that confidential personal information can now be removed from Google Search, remember that this won’t take it down from the internet altogether – as well as requesting the removal via Google, you should also contact the host site directly if your sensitive personal information has been shared online.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"GStructuredData\">\u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnon-recommended-structured-data\u002F445107\u002F#close\" target=\"_blank\" rel=\"noreferrer noopener\">Google discusses value of non-recommended structured data\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a recent episode of \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fpodcasts\u002Fsearch-off-the-record\" target=\"_blank\" rel=\"noreferrer noopener\">Google’s Search Off Record podcast\u003C\u002Fa>, the team discussed structured data and the possibilities of going beyond what the dev pages recommend. Co-host Martin Splitt mentioned that “non-recommended” structured data could be useful beyond things like rich results to which Ryan Levering, a Google software engineer responded:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>“We can potentially use that for some things at Google.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>[…] I never advise people to not put structured data on their web page if it makes semantic sense.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>[…] So structured data is just one signal in that overall calculation.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>But it can help us with certain disambiguations in terms of what the actual page is about. So it is useful but just in a more implicit sense right now.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s important to note that structured data use isn’t a ranking factor but it’s good to know that Google acknowledges use of Schema outside their own recommendations and can use it for things like disambiguation. \u003C\u002Fp>\n\n\n\n\u003Cp>Helping Google’s search algorithms understand pages more clearly is a worthwhile endeavour and working with relevant and valid Schema can act as a form of future proofing (because we all know how Google likes to change things around every once in a while!)\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"next-steps\">Next steps\u003C\u002Fh2>\n\n\n\n\u003Cp>For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-17461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":170},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"April 2022 Google Algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 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08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 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more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":160,"image":161,"authors":162,"category":169},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[163,166],{"name":164,"image":165},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":167,"image":168},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},{"type":171,"style":172,"heading":30,"date":4,"updatedAt":173,"reading_minutes":174,"image":175,"imageAlt":30,"categories":176,"collections":446},"blog-post","light","2022-05-24T15:57:52",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[177,359],{"id":10,"count":178,"description":179,"link":180,"name":181,"slug":182,"taxonomy":183,"parent":55,"meta":184,"acf":185,"head_links":186,"resource_count":187,"yoast_title":188,"yoast_meta":189,"yoast_json_ld":234,"_links":331,"path":180},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[369,370,372,373,375,376,377,378,379,380,381,382,383,384,385,386],{"property":191,"content":367},{"property":193,"content":371},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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