[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fapple-searchads":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":336,"breadcrumbs":337,"reading_minutes":147,"category":345,"head":347},"2017-05-12T15:24:00",{"rendered":6},"\n\u003Cp>Describing itself as “smart, effortless and flexible”, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchads.apple.com\u002F\">Apple SearchAds\u003C\u002Fa> platform allows users to advertise on the App Store using a ‘cost-per-tap’ bidding system. While SearchAds has been publicly available in the US since October 2016, Apple have recently rolled it out to the UK, Australia and New Zealand as well. So how does SearchAds work, and how can you use it to boost your app’s success?\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"how-does-it-work\">\u003Cstrong>How does it work?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fs3-eu-west-1.amazonaws.com\u002Fimpression.co.uk-uploads\u002F2017\u002F05\u002FScreen-Shot-2017-05-12-at-13.33.57-300x243.png\" alt=\"\" class=\"wp-image-6630\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Creating ads with SearchAds is designed to be very simple and the platform does a lot of the work for you. Let’s break the process down:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The user inputs the name of the app they want to advertise.\u003C\u002Fli>\u003Cli>SearchAds automatically generates an ad using the app’s imagery and metadata (provided by the user when listing the app on the App Store). \u003C\u002Fli>\u003Cli>Therefore for an ad to be successful, it is crucial to provide up-to-date, accurate metadata.\u003C\u002Fli>\u003Cli>Ads are then matched to relevant search queries based on their genre and content.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"\"> \u003C\u002Fh5>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"budgeting\">\u003Cstrong>Budgeting\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>The user inputs their budget and maximum CPT (cost-per-tap) when creating the ad campaign. There is no minimum spend on SearchAds, and you also have the option to input a maximum daily spend, allowing you to distribute your budget effectively. SearchAds currently supports all major credit cards as well as a variety of currencies (including GBP, USD, EUR, etc.)\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"keywords\">\u003Cstrong>Keywords\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>SearchAds can provide a list of keyword recommendations based on the app’s information and the keywords listed manually by the user. These recommended keywords are ranked using a relative search term popularity index to indicate how much search volume they could drive. Both broad and exact match keywords are supported, and bids can be set using a default across the campaign or ad group, or individually at keyword level to allow the user to optimise their keyword based on popularity and importance.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"targeting\">\u003Cstrong>Targeting\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>Users can target their ad based on a range of settings, including gender, age, and device location. This allows you to refine your audience to market their app most effectively. By default, SearchAds does not show ads to people who have already downloaded the app, but this can be changed by the user if required.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"reporting\">\u003Cstrong>Reporting\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fr9hoWyaC-How-to-integrate-CRO-with-traffic-acquisition.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-6643\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The SearchAds platform is designed to allow the user to view all of their most important metrics on one easy-to-digest page. Keyword metrics are located in the same place as keyword management, and keywords (as well as negative keywords) can be uploaded in bulk. Campaigns, ad groups and keywords can be analysed by (amongst other things) demo, location and device. This data can be downloaded into spreadsheets for easy viewing. There is a Search Terms tab designed to help users discover new keywords and to gain an insight into which keywords attract the most valuable customers. SearchAds also gives the user the option to use APIs for campaign creation, reporting and management, in order to optimise their bidding strategies.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"safety\">\u003Cstrong>Safety\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>Ads must abide by strict guidelines regulating the kind of content which can be displayed. Age-restricted, pharmaceutical and alcohol related ads may be limited by Apple. Ad content must be approved, ads are clearly labelled for transparency, and no user-specific data is provided to advertisers. App Store users are not tracked, and no information from other Apple ads is used for targeting purposes. It is also worth noting that ads will not be shown to users under the age of 13 for child protection reasons.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"so-how-effective-is-searchads\">\u003Cstrong>So how effective is SearchAds?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>SearchAds has been designed to offer users an all-in-one advertising package. The success stories cited by Apple range from a 20% increase in downloads to a 125% increase in subscribers. Obtaining results like these relies upon an optimised bidding strategy, good customer targeting and highly accurate app metadata. With careful campaign management, SearchAds provides a fantastic platform to drive more app downloads than ever before.\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],135,[15,16,17,18,19,20,21,22],"post-11829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":143},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"How Apple SearchAds could revolutionise the App Store",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,118,132],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":115},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106,109,112],{"name":107,"image":108},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":110,"image":111},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":113,"image":114},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":123,"image":124,"authors":125,"category":131},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126,128],{"name":127,"image":36},"Joe Turnbull",{"name":129,"image":130},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},{"type_key":16,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":103,"image":137,"authors":138,"category":142},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139,141],{"name":140,"image":36},"Harry Clements",{"name":129,"image":130},{"to":116,"name":117},{"type":144,"style":145,"heading":28,"date":4,"updatedAt":146,"reading_minutes":147,"image":148,"imageAlt":28,"categories":149,"collections":335},"blog-post","light","2022-02-07T16:48:38",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpexels-pixabay-38544.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[150],{"id":10,"count":151,"description":152,"link":116,"name":117,"slug":153,"taxonomy":154,"parent":42,"meta":155,"acf":156,"head_links":157,"resource_count":158,"yoast_title":159,"yoast_meta":160,"yoast_json_ld":204,"_links":303,"path":116},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[161,163,166,169,172,175,178,180,182,184,187,190,193,196,198,201],{"property":162,"content":159},"title",{"property":164,"content":165},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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