[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Faida-model-and-digital-marketing":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":14,"coauthors":15,"class_list":17,"acf":29,"head_links":623,"breadcrumbs":624,"reading_minutes":181,"category":633,"head":638},"2024-12-11T17:41:28",{"rendered":6},"\n\u003Cp>The AIDA model can be applied to help businesses \u003Cem>really\u003C\u002Fem> understand their customer journey, whether that be online or offline. Traditional AIDA model marketing has been adapted across the past three centuries and can be used to help understand and guide future \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital marketing strategies\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Even in the age of artificial intelligence (AI) and machine learning (ML), marketers are still using the AIDA framework to enrich customer journeys and experiences – read on to discover how.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-aida-model-marketing\">What is AIDA Model Marketing?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-aida-stand-for\">What does AIDA stand for?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#who-created-the-aida-model\">Who created the AIDA model?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-aida-marketing-model-explained-with-examples\">The AIDA Marketing Model explained with examples\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-apply-aida-to-digital-marketing\">How to apply AIDA to Digital Marketing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#applying-aida-marketing-to-seo\">Applying AIDA Marketing to SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#applying-aida-marketing-to-paid-media\">Applying AIDA Marketing to Paid Media\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#outbound-strategy\">Outbound strategy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#inbound-strategy\">Inbound strategy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#aida-and-social-media\">AIDA and Social Media\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#applying-aida-marketing-to-digital-pr\">Applying AIDA Marketing to Digital PR\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#aida-marketing-for-multi-channel-strategies\">AIDA Marketing for multi-channel strategies\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#awareness\">Awareness\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#interest\">Interest\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#desire\">Desire\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#action\">Action\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#nurture\">Nurture\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#aida-model-template\">AIDA Model template\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#alternative-hierarchy-of-needs-models\">Alternative hierarchy of needs models\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#evolving-the-aida-model-in-2025-with-the-use-of-ai-and-machine-learning\">Evolving the AIDA Model in 2025 with the use of AI and Machine Learning\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#aida-model-marketing-by-impression\">AIDA Model Marketing by Impression\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-aida-model-marketing\">\u003Cstrong>What is AIDA Model Marketing?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>AIDA model marketing, also known as the conversion funnel, is the process we use to slowly nurture prospective customers through every single touchpoint throughout their customer journey, with the intention of eventually converting.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-aida-stand-for\">What does AIDA stand for?\u003C\u002Fh3>\n\n\n\n\u003Cp>The AIDA framework is an acronym for Awareness, Interest, Desire and Action; we have \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Faida-model-and-digital-marketing#aida-stages\">expanded on each section below\u003C\u002Fa>. Each part of the acronym refers to a different stage of the conversion funnel: the framework holds that prospects first become aware of a brand and its offering, then develop an interest in it, begin to desire it, and finally complete an action (whether this is purchasing a product, signing up for a service, or simply downloading a marketing brochure).\u003C\u002Fp>\n\n\n\n\u003Cp>It’s worth noting that each conversion funnel is likely to differ in terms of their objectives depending on whether they’re B2B or B2C and which industry they operate in. The principle of the model remains the same and the funnel can be adapted to every single business model.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"who-created-the-aida-model\">Who created the AIDA model?\u003C\u002Fh3>\n\n\n\n\u003Cp>The AIDA model was created in 1898 by American advertising advocate, Elias St. Elmo Lewis. His theory regarding the various communication methods that can be used to push consumers down the conversion funnel towards the moment of purchase has since become widely used in the marketing industry.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-aida-marketing-model-explained-with-examples\">\u003Cstrong>The AIDA Marketing Model explained with examples\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FJC63Z0vj-conversion-funnel-impression.png?auto=compress%2Cformat&q=90\" alt=\"The AIDA conversion model (a graphic by Impression)\" class=\"wp-image-5113\" width=\"330\" height=\"269\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>A\u003C\u002Fstrong>wareness → Creating brand awareness and gaining attention from potential customers.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>I\u003C\u002Fstrong>nterest → Once attention is gained, sustaining that interest in your product or service by creating arousal (for example, detailing information about the product of interest).\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>D\u003C\u002Fstrong>esire → Once the interest is aroused, at this point you want to persuade the customer as to why they should purchase your product or service. This can be done by outlining the benefits of the product to address the emotions of your target customer.  \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>A\u003C\u002Fstrong>ction → As soon as the desire has been invoked, you want the customer to convert. This can be achieved by creating a seamless purchasing process, such as an online shopping cart, with no distractions.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>The framework helps us to identify different cognitive stages that an individual goes through during their purchasing process for a product or service. As mentioned earlier, this traditional marketing model has been used for offline strategies, such as billboards, print, flyering and coupons.\u003C\u002Fp>\n\n\n\n\u003Cp>However, the flexibility of this conversion theory allows us to apply it to our digital marketing strategies. We can use it to help distinguish users (current and potential) and drive traffic.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-apply-aida-to-digital-marketing\">\u003Cstrong>How to apply AIDA to Digital Marketing\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Whether you’re carrying out \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">search engine optimisation\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">paid media\u003C\u002Fa> marketing or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> activities, the AIDA marketing model can be used to speak to your designated audience at different touch points across their customer journey and interaction with your brand online. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"applying-aida-marketing-to-seo\">Applying AIDA Marketing to SEO\u003C\u002Fh3>\n\n\n\n\u003Cp>For \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">search engine optimisation\u003C\u002Fa> strategies, we like to utilise the conversion funnel when creating content across the site. When users are at the top of the funnel, the awareness and informational stage, they are most likely not sure what product or service they’re really looking for. They are simply browsing and gathering more information before they make an informed purchase. \u003C\u002Fp>\n\n\n\n\u003Cp>But, how can we act on this with content? During these early stages, these potential customers are asking many questions in search engines. By analysing and creating content around your specific longer-tailed product or service queries, you can funnel these customers down the AIDA marketing model, or if not, increase brand awareness for future purchases. We have seen question-based queries on the rise with the mass adoption of smart speakers and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-voice-search\u002F\">voice search\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, if you’re marketing a car dealership and looking to target young drivers to purchase their first car, you want to be visible in the search engine results pages (SERPs) for question-based queries, such as “\u003Cem>what is the safest car for a first-time driver?\u003C\u002Fem>” or “\u003Cem>what are the best cars for young drivers?\u003C\u002Fem>” These types of queries can be attributed to the awareness\u002Finformational aspect of the framework.\u003C\u002Fp>\n\n\n\n\u003Cp>During this stage, longer-tailed content located in a website’s resource ‘hub’ is grouped into themes and is likely to improve the overall user experience when starting their customer journey. An excellent example is from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fintl\u002Fen-gb\u002F\">Think With Google’s\u003C\u002Fa> content hub, which provides a range of resources perfectly siloed into different themes, making it easier for users to find useful content. With deep internal links across the site, it is far more efficient for search engine bots to crawl and index your content.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fsb4bfo7Q-Screenshot-2020-04-07-at-16.52.48.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5114\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>As customers move down the funnel, they become more valuable as they are less likely to bounce and might consider purchasing. At this point, you’re wanting to convince the user to buy through your content. During the decision and converting aspect of the AIDA marketing model, product landing pages inherit the benefits of granular targeting of category pages across the site. As a result, product pages should be developed when users are ready to convert, targeting high-intent queries. At this stage, provide key information and avoid hindrances to conversion.\u003C\u002Fp>\n\n\n\n\u003Cp>Enhancing the bottom of the funnel experience further from an organic perspective can be delivered by adding on-site data to entice the user and distinguish you from your competitors. On-site examples of this can include adding a trusted review aggregator, pulling together \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case-studies\u003C\u002Fa>, testimonials of previous customers and including a FAQ section for further questions to help make their decision to purchase.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"applying-aida-marketing-to-paid-media\">Applying AIDA Marketing to Paid Media\u003C\u002Fh3>\n\n\n\n\u003Cp>When carrying out paid marketing activities, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">search ads\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google shopping\u003C\u002Fa>, a whole host of data around audiences already exists from paid search to help target and convert prospects more effectively. These audience data sets can be used strategically to understand where the user is currently on their purchase journey and bid accordingly. This can be separated into two sub-categories that naturally fit into two distinctive groups of customers: inbound and outbound.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"outbound-strategy\">Outbound strategy\u003C\u002Fh4>\n\n\n\n\u003Cp>When users are at the top of the AIDA marketing model, you want to create brand awareness campaigns to help the user discover more about the business and what is being offered. From a paid search perspective, it’s recommended to utilise the following services to best capitalise on top of the funnel customer activity: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fdisplay\u002F\">display advertising\u003C\u002Fa>, paid social, targeted videos and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F\">remarketing\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>At this point, the ads are not brand-heavy as such, but visually appealing to help increase their reach. When users are in the middle of the funnel, around the informational or desired stage, this is where you want to carry out campaigns that are going to engage your target audience and drive traffic to the site. These could include retargeting ads of products or services that a user had been looking at previously.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"inbound-strategy\">Inbound strategy\u003C\u002Fh4>\n\n\n\n\u003Cp>When you’re targeting users who are at the bottom of the funnel and ready to convert, you want to focus on your USPs and the conversion element of your paid adverts. During the action stage of the AIDA framework, hone in on audience demographics and utilise the following services: Google search ads, Google Shopping and remarketing lists for search ads (RLSAs).\u003C\u002Fp>\n\n\n\n\u003Cp>At this crucial stage, you want to direct the user who clicks on your ads to the most relevant page. For example, for a lead-generating website towards the contact or quote form and for an e-commerce site, the exact product page where the user can convert easily from with a discount code. \u003C\u002Fp>\n\n\n\n\u003Cp>Upon reaching the very bottom of the conversion funnel, it is key to capture the action of the user and encourage them to convert. For example, offer a price promotion on Google Search or a hyper-targeted paid advert to influence the decision to convert.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"aida-and-social-media\">AIDA and Social Media\u003C\u002Fh4>\n\n\n\n\u003Cp>A wide audience can be reached across the various social media platforms, leading to a wealth of data that can be used for refined targeting. \u003C\u002Fp>\n\n\n\n\u003Cp>Awareness can be developed by prospecting users with emotive language, supported by a video to build interest and intrigue. For already engaged users, action can then be encouraged by asking for a sign-up, contact or donation, and, finally, remarketing can be used to develop brand loyalty. Ultimately, the conversion funnel can help to build a well-rounded and highly effective social media strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>In a separate post, PPC Specialist, Charlie Byrne, explains the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsocial-media-advertising-for-charities\u002F\">conversion funnel process in relation to social media marketing\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>Top Tip – Any brand that fundamentally wants to grow their awareness and increase conversions should ideally include a blend of inbound and outbound paid services, as appropriate for their audience demographics.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"applying-aida-marketing-to-digital-pr\">Applying AIDA Marketing to Digital PR\u003C\u002Fh3>\n\n\n\n\u003Cp>Within traditional PR campaigns, the AIDA marketing model is often used to support the full user journey. But this is much more difficult to measure. With the evolution of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa>, we can again adapt this model to accurately measure the effectiveness of campaigns, the impact on SEO goals and the revenue generated from multi-channels. \u003C\u002Fp>\n\n\n\n\u003Cp>Usually, digital PR campaigns focus on the top-of-the-funnel activity and directly relate to the “awareness” and “interest” stages. It’s worth noting that digital PR is mainly off-site and therefore cannot be associated with the whole funnel. Digital PR can help to boost brand awareness and stimulate users to pass through the funnel with the assistance of other channels. Good \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flink-building\u002F\">link building\u003C\u002Fa> strategies should act to build meaningful referral traffic further down the funnel as well as links for SEO purposes.\u003C\u002Fp>\n\n\n\n\u003Cp>In order to create a digital PR campaign that can deliver a higher return-on-investment (ROI), it’s important to truly understand what the end user looks like for the brand. This will also benefit the delivery of online campaigns that target the end-users’ motivations and challenges. Angles to expose through link building campaigns to align with the AIDA funnel could involve seasonal roundups, product reviews, product benefits and traits to create the desire of the brand being discussed. If you’d like to find out more about tangible tips and advice for your digital PR campaign, view \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimproving-the-measurable-impact-of-digital-pr-webinar\u002F\">Laura Hampton’s webinar\u003C\u002Fa> here. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"aida-marketing-for-multi-channel-strategies\">\u003Cstrong>AIDA Marketing for multi-channel strategies\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Not only can the AIDA marketing model be applied to individual marketing disciplines, but it can also be used across a range of different channels, helping to maximise the ROI from your digital marketing efforts. This also ensures that users are nurtured at every single touchpoint with your brand and ultimately helps to convert. Below, we outline each section within AIDA and how digital marketing activities can enhance brand visibility and work towards overall targets.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"awareness\">Awareness\u003C\u002Fh3>\n\n\n\n\u003Cp>The main aim of top-of-the-funnel digital marketing activities is to grow brand awareness and create a much larger audience. Therefore, we’re not just looking into users but also into specific \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fmarketing-resources\u002Fmicro-moments\u002Fmicro-moments-understand-new-consumer-behavior\u002F\">micro-moments\u003C\u002Fa>, where customers know exactly what they want and when they want it.\u003C\u002Fp>\n\n\n\n\u003Cp>During the awareness stage of the AIDA marketing model, it’s recommended to focus on a range of digital marketing disciplines. A strong \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> strategy will help earn mentions and backlinks from authoritative, industry-relevant publications that your target audience will be reading, increasing brand awareness and benefitting your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> efforts. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid social media marketing\u003C\u002Fa> allows businesses to reach users right at the top of the funnel as they are starting their user journey. With an array of extensive targeting options on platforms such as Facebook, Instagram and LinkedIn, you’ll be able to communicate your message to a specific audience.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"interest\">Interest\u003C\u002Fh3>\n\n\n\n\u003Cp>The Interest stage is where you’re able to create content that will answer almost every question or problem a customer may have. Search engines are, without a doubt, the go-to solution for gaining further information about anything and everything. Within this stage, we’d recommend completing thorough organic keyword research to identify SEO targeting opportunities.\u003C\u002Fp>\n\n\n\n\u003Cp>With the SERPs altering rapidly to enhance the overall user experience, look into informational and longer-tailed keyword opportunities such as Featured Snippets and People Also Ask boxes. This will help increase your overall brand awareness, gain search engine real estate against your competitors and ultimately reach your target audience’s query during the informational stage of their user journey.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"desire\">Desire\u003C\u002Fh3>\n\n\n\n\u003Cp>Within the Desire stage, this is where you’re able to focus on a high-quality \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcontent-marketing\u002F\">content marketing\u003C\u002Fa> strategy that is relevant to your target audience. Your content should discuss the benefits of the product or service to encourage the audience to move into the latter stage of the funnel and convert.\u003C\u002Fp>\n\n\n\n\u003Cp>Completing fresh keyword research from both an organic and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">paid search\u003C\u002Fa> query data perspective can help to identify what your audience is seeking to know about your product or service. From the research, useful content can be created around related topics and placed within a siloed content hub. Not only will this hub make it easy for your customers to retrieve the content, but it can also help to build up trust and move them closer to making their purchasing decisions.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"action\">Action\u003C\u002Fh3>\n\n\n\n\u003Cp>The final stage of the framework is to capture and trigger the specific audience to make the decision to purchase, turning them into a customer for your business. Complete digital marketing activities such as hyper-targeted paid search and shopping campaigns that get in front of the audience who are likely to convert. This could include offering an attractive price promotion on your products that incentivises the customer to purchase now.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"nurture\">Nurture\u003C\u002Fh3>\n\n\n\n\u003Cp>An extension of the traditional AIDA model we’ve seen over the recent years is the need to nurture your new customers throughout their entire purchasing process. This involves going above and beyond to ensure the customer is delighted with the brand relationship, helping with advocacy to grow your target audience further. Other variations and adaptations of the model are discussed below.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"aida-model-template\">\u003Cstrong>AIDA Model template\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Looking to plan out a marketing communications strategy based on the AIDA model? Below, we’ve provided an AIDA framework template, giving you a framework within which to plot out the most appropriate consumer touch points for each stage of the conversion funnel.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"320\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FAIDA-Model-Template.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24250\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"alternative-hierarchy-of-needs-models\">\u003Cstrong>Alternative hierarchy of needs models\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As we mentioned earlier, AIDA marketing has been adapted across the last three centuries, resulting in slight variants to the traditional model. Below we have listed just four examples, though there are many more out there which are being used to drive digital strategy.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>AIDAS\u003C\u002Fstrong> – Attention, Interest, Desire, Action and Satisfaction\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>AIDCA\u003C\u002Fstrong> – Attention, Interest, Desire, Conviction, Action\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>AIDEA\u003C\u002Fstrong> – Attention, Interest, Desire, Evidence, Action\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>REAN\u003C\u002Fstrong> – Reach, Engage, Activate and Nurture\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Essentially, the models still focus on the basis of Attention, Interest, Desire and Action, however, new developments tend to put more emphasis on the retention of customers or in building trust to develop brand loyalty. \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>Top Tip – Solidify your AIDA strategy and build conviction by displaying trust signals such as customer reviews or showcasing the number of recent customer purchases.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"evolving-the-aida-model-in-2025-with-the-use-of-ai-and-machine-learning\">\u003Cstrong>Evolving the AIDA Model in 2025 with the use of AI and \u003C\u002Fstrong>Machine Learning\u003C\u002Fh2>\n\n\n\n\u003Cp>With a vast array of digital channels at our disposal, the contemporary customer journey is no longer a straightforward and linear process in most cases – and the practice of plotting out customer touchpoints is increasingly complex. Consequently, a lot of people view the AIDA framework as outdated. However, rather than discarding the AIDA model altogether, savvy digital marketers should look to adapt it by integrating AI and Machine Learning (ML) into their workflows.\u003C\u002Fp>\n\n\n\n\u003Cp>AI and ML have all been combined to enable organisations to comprehend client interactions at every stage. This in-depth knowledge is essential for “narrowcasting” or creating customised communications and promotions that cater to particular needs. With modern AI and ML tools at our fingertips, we can unlock deeper insights into customer behaviour – enabling \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmarketing-automation\u002F\">marketing automation\u003C\u002Fa> and more personalised experiences. Smart devices, for example, offer direct consumer interactions that marketers can monitor to gain insights into shopping habits and lifestyles throughout the AIDA funnel. These technologies help analyse data, inform marketing strategies, and tailor promotions and loyalty programs.\u003C\u002Fp>\n\n\n\n\u003Cp>In this context, the AIDA model can also be used as an evaluative framework for selecting appropriate AI\u002FML tools for gathering and analysing data to support marketing activities. Perhaps your business has identified a need to nurture leads or potential customers more effectively and drive them closer towards the desire and action phases. AI-powered software can help with this, automatically categorising your target audience into segments based on behavioural triggers and allowing you to create custom lead nurturing flows for each group.\u003C\u002Fp>\n\n\n\n\u003Cp>Beyond tool selection, AI\u002FML can help you to refine your marketing efforts throughout each stage of the AIDA funnel. Consider the example of a potential customer in the interest phase who visits your website without a fixed idea of the products or services that best meet their needs. To ensure that they quickly reach the desire phase in this scenario, we need to help them refine their search, and this is where modern machine learning comes into play.\u003C\u002Fp>\n\n\n\n\u003Cp>Recommendation engines can generate tailored suggestions based on factors such as browsing history, search queries, and other on-site interactions. By layering this data in with the demographic information we have available, these systems can profile users and present them with the right products or solutions in the right moments. Achieving this whilst a user is still on site greatly increases the likelihood of conversion. AI chatbots can support the customer journey in a similar way, helping users to find the information they need to feel confident in converting with your business.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve just scratched the surface of what can be achieved by leveraging AI and ML to support AIDA model marketing. Piqued your interest? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch today\u003C\u002Fa> to explore what more your business could achieve.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"aida-model-marketing-by-impression\">\u003Cstrong>AIDA Model Marketing by Impression\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>With significant changes occurring across the entire media landscape – both online and offline – it’s vital that you adapt and react to changes in your target audience’s behaviour. As we’ve seen, AI and ML technology can play a role in helping you to achieve this. But you also need to keep marketing fundamentals in mind – and even in a modern context, the AIDA model offers an easy-to-grasp framework that keeps your activity honed in on those crucial moments in the customer journey. As an integrated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital marketing agency\u003C\u002Fa>, we work in a collaborative manner to elevate your strategy and grow through experimentation at each stage of the AIDA funnel. If you’d like to hear more about how we can create an integrated marketing campaign spanning everything from \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>\u003Cbr>\u003C\u002Fp>\n",true,"standard",[10,11,12,13],39,45,40,1,[],[16],103,[18,19,20,21,22,23,24,25,26,27,28],"post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-pr","category-ppc","category-seo",{"page_content_modules":30,"hero":177},[31,128],{"acf_fc_layout":32,"reduced":7,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":7,"title":33,"content":6,"authors":34},"blog_post_content","The AIDA Model in Marketing: Uses & Examples",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":43,"job_title":39,"specialist_service_links":44,"photo":73},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[45,63],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":58,"post_type":59,"post_mime_type":50,"comment_count":60,"filter":61,"url_path":62},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":64,"link_text":67},{"ID":65,"post_author":48,"post_date":66,"post_date_gmt":66,"post_content":50,"post_title":67,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":68,"to_ping":50,"pinged":50,"post_modified":69,"post_modified_gmt":69,"post_content_filtered":50,"post_parent":70,"guid":71,"menu_order":58,"post_type":59,"post_mime_type":50,"comment_count":60,"filter":61,"url_path":72},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":74,"id":74,"title":75,"filename":76,"filesize":58,"url":77,"link":78,"alt":50,"author":79,"description":50,"caption":50,"name":80,"status":81,"uploaded_to":58,"date":82,"modified":82,"menu_order":58,"mime_type":83,"type":84,"subtype":85,"icon":86,"width":87,"height":88,"sizes":89},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":90,"thumbnail-width":91,"thumbnail-height":91,"medium":92,"medium-width":93,"medium-height":94,"medium_large":95,"medium_large-width":96,"medium_large-height":97,"large":98,"large-width":99,"large-height":100,"1536x1536":101,"1536x1536-width":102,"1536x1536-height":103,"2048x2048":104,"2048x2048-width":105,"2048x2048-height":106,"post-thumbnail":107,"post-thumbnail-width":108,"post-thumbnail-height":109,"12_col":110,"12_col-width":111,"12_col-height":112,"default_landscape":113,"default_landscape-width":114,"default_landscape-height":88,"default_portrait":115,"default_portrait-width":88,"default_portrait-height":114,"6_col_and_margin_short":116,"6_col_and_margin_short-width":108,"6_col_and_margin_short-height":112,"11_col_and_margin":117,"11_col_and_margin-width":118,"11_col_and_margin-height":112,"9_col_rectangle":119,"9_col_rectangle-width":120,"9_col_rectangle-height":121,"11_col":122,"11_col-width":123,"11_col-height":112,"staff_image_696_600":124,"staff_image_696_600-width":87,"staff_image_696_600-height":88,"rectangular_thumbnail":125,"rectangular_thumbnail-width":126,"rectangular_thumbnail-height":127},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":129,"reduced":7,"top_overlap":130,"bottom_underlap":130,"disable_observer":-1,"heading":131,"cta_text":132,"cta_link":133,"items":134},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[135,149,168],{"type_key":19,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":146},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":144,"image":145},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":147,"name":148},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":19,"title":150,"excerpt":151,"to":152,"postedAt":153,"readingTime":140,"image":154,"authors":155,"category":165},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156,159,162],{"name":157,"image":158},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":160,"image":161},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":163,"image":164},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":166,"name":167},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":19,"title":169,"excerpt":170,"to":171,"postedAt":172,"readingTime":140,"image":173,"authors":174,"category":176},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[175],{"name":144,"image":145},{"to":147,"name":148},{"type":178,"style":179,"heading":33,"date":4,"updatedAt":180,"reading_minutes":181,"image":182,"imageAlt":33,"categories":183,"collections":622},"blog-post","light","2025-02-13T15:10:18",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FImpression-Banner-scaled-1.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[184,367,453,538],{"id":10,"count":185,"description":186,"link":187,"name":188,"slug":189,"taxonomy":190,"parent":58,"meta":191,"acf":192,"head_links":194,"resource_count":195,"yoast_title":196,"yoast_meta":197,"yoast_json_ld":242,"_links":339,"path":187},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing","digital-marketing","category",[],{"sub_title_override":50,"title_override":50,"hidden":193},false,[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[198,200,203,206,209,212,215,217,219,221,224,227,230,233,236,239],{"property":199,"content":196},"title",{"property":201,"content":202},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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