[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fai-automation-modern-marketing":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":16,"coauthors":17,"class_list":19,"acf":33,"head_links":765,"breadcrumbs":766,"reading_minutes":154,"category":775,"head":782},"2025-08-22T09:32:00",{"rendered":6},"\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-the-ai-evolution-means-for-marketers-with-claire-elsworth-nick-handley\">What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#balancing-ai-driven-optimisation-with-human-creative-control-with-claire-elsworth-immy-sheppardson\">Balancing AI-Driven Optimisation with Human Creative Control with Claire Elsworth & Immy Sheppardson\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#search-in-the-ai-era-optimising-for-google-ai-overviews-llms\">Search in the AI Era: Optimising for Google AI Overviews & LLMs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-supported-optimisation-experimentation-with-claire-elsworth-and-liam-wade\">AI Supported Optimisation & Experimentation with Claire Elsworth and Liam Wade\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-online-platforms-are-adapting-and-implementing-ai-with-aaron-dicks-nick-handley\">How online platforms are adapting and implementing AI with Aaron Dicks & Nick Handley\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-automation-advantage-streamlining-the-doing-to-do-more-thinking\">The Automation Advantage: Streamlining the Doing to Do More Thinking\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#beyond-tomorrow-navigating-an-ai-first-future-with-mike-wickham-aaron-dicks\">Beyond Tomorrow: Navigating an AI-First Future with Mike Wickham & Aaron Dicks\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-the-ai-evolution-means-for-marketers-with-claire-elsworth-nick-handley\">What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FRNEzcsXo7Oc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… \u003C\u002Fp>\n\n\n\n\u003Cp>Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful tool to enhance creativity and streamline your campaigns. \u003C\u002Fp>\n\n\n\n\u003Cp>Key discussion points: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>AI & Search: Discover how AI is changing \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">search\u003C\u002Fa>, and why the core principles of marketing remain more important than ever.\u003C\u002Fli>\n\n\n\n\u003Cli>Zero-Click Future: Learn why a decline in clicks isn’t the end of the world, and how to measure success in a new, AI-driven landscape.\u003C\u002Fli>\n\n\n\n\u003Cli>The Marketer’s Mindset: Understand the new skills and mindset required to thrive in an era where AI is your co-pilot, not your replacement. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Whether you’re a seasoned pro or just starting your career, this video will give you the confidence and insight you need to stay ahead of the curve.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"balancing-ai-driven-optimisation-with-human-creative-control-with-claire-elsworth-immy-sheppardson\">Balancing AI-Driven Optimisation with Human Creative Control with Claire Elsworth & Immy Sheppardson\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Balancing AI-Driven Optimisation with Human Creative Control with Claire Elsworth & Immy Sheppardson\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FF-bIWLRSDi8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In this video, join marketing experts Claire Elsworth and Immy Sheppardson as they discuss how to strike the perfect balance between technology and creativity for powerful, authentic campaigns. \u003C\u002Fp>\n\n\n\n\u003Cp>In this video, you’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The Problem with Over-reliance on AI: Find out why using AI without human input can lead to generic, ineffective content that gets lost in the noise. \u003C\u002Fli>\n\n\n\n\u003Cli>AI as an Amplifier: Discover how to use AI to amplify human ideas and strategies, from ideation to final execution. \u003C\u002Fli>\n\n\n\n\u003Cli>Predicting Creative Effectiveness: Learn about innovative AI tools that can predict how well a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fcreative\u002F\">creative asset\u003C\u002Fa> will perform even before it goes live, saving time and resources.\u003C\u002Fli>\n\n\n\n\u003Cli>Balancing Data and Creativity: Understand how human unpredictability and platform data are essential for continuous learning and optimising campaigns, even with automated systems.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"search-in-the-ai-era-optimising-for-google-ai-overviews-llms\">Search in the AI Era: Optimising for Google AI Overviews & LLMs\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Search in the AI Era: Optimising for Google AI Overviews & LLMs\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FehmO8uXuHcs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Navigating the AI era requires a new approach to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">search engine optimisation (SEO)\u003C\u002Fa>. In this video, join marketing experts Charlie Norledge and Lauren Henley as they break down how to show up and stay relevant in a world dominated by \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">Google’s AI Overviews\u003C\u002Fa> and Large Language Models (LLMs) such as ChatGPT.\u003C\u002Fp>\n\n\n\n\u003Cp>What you’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The Great Divide: Understand the shift from clicks to “zero-click” searches, where users get direct answers from AI overviews without visiting a website. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F\">Optimising for LLMs\u003C\u002Fa>: Learn to move beyond single-keyword tracking and start measuring performance at a “prompt level”—focusing on conversational queries that users ask LLMs.\u003C\u002Fli>\n\n\n\n\u003Cli>The Power of Brand: Discover why investing in your brand’s reputation and authority is more critical than ever. Google’s AI looks for citations from reputable sources and earned media, making these new key performance indicators. \u003C\u002Fli>\n\n\n\n\u003Cli>Practical Strategies: Find out how to use AI for better competitive analysis and how to adapt your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> campaigns to secure mentions in high-level publications that AI models trust.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-supported-optimisation-experimentation-with-claire-elsworth-and-liam-wade\">AI Supported Optimisation & Experimentation with Claire Elsworth and Liam Wade\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"AI Supported Optimisation & Experimentation with Claire Elsworth and Liam Wade\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FHaCXsPSyfxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Optimisation and experimentation are key to marketing success, and AI is here to make them smarter. In this video, Claire Elsworth and Liam Wade discuss how AI is transforming the way we test and refine our strategies, giving marketers more power and control over their campaigns. \u003C\u002Fp>\n\n\n\n\u003Cp>What you’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>AI’s Role in Optimisation: Understand how AI takes the pressure off repetitive tasks, freeing up human specialists to focus on strategic thinking and creative problem-solving. \u003C\u002Fli>\n\n\n\n\u003Cli>Beyond the “Walled Garden”: Discover how AI helps marketers deploy \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmastering-media-planning-and-budget-optimisation\u002F\">media budgets\u003C\u002Fa> more effectively and conduct experiments across multiple channels, not just within a single platform.\u003C\u002Fli>\n\n\n\n\u003Cli>The New Era of Planning: Find out why a reactive approach to media planning is becoming a thing of the past. Learn how AI agents can create proactive plans by analysing diverse data sources, from keyword search volumes to weather patterns. \u003C\u002Fli>\n\n\n\n\u003Cli>Avoiding Conflicting Experiments: See how AI can help you manage complex experimentation plans, phasing tests correctly to deliver the most robust and credible results without conflicting with one another.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-online-platforms-are-adapting-and-implementing-ai-with-aaron-dicks-nick-handley\">How online platforms are adapting and implementing AI with Aaron Dicks & Nick Handley\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"How online platforms are adapting and implementing AI with Aaron Dicks & Nick Handley\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F_c9o00WN1bo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Learn how major marketing platforms like Google and Meta are integrating AI to change the way we advertise. Nick Handley and Aaron Dicks explain the profound shifts happening behind the scenes and how marketers need to adapt. \u003C\u002Fp>\n\n\n\n\u003Cp>In this video, you’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Google’s AI Evolution: Discover new AI-driven features like AI Max for Search and Product Studio. See how these tools are moving beyond keywords to a more intent-based approach, allowing you to create personalised product imagery and more. \u003C\u002Fli>\n\n\n\n\u003Cli>Meta’s Advantage+: Get an inside look at how Meta’s new \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhat-is-meta-advantage-suite\u002F\">Advantage+\u003C\u002Fa> system uses AI to optimize creative assets for different audiences, sizes, and platforms.\u003C\u002Fli>\n\n\n\n\u003Cli>The Shift in Control: Understand why platforms are taking more control from marketers, and why this means your focus should shift from managing the tools to feeding them with high-quality data. \u003C\u002Fli>\n\n\n\n\u003Cli>The New Marketing Mindset: Learn why the most important role for marketers is becoming that of a data curator and strategist, ensuring the AI systems have the right inputs to deliver the best possible results.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-automation-advantage-streamlining-the-doing-to-do-more-thinking\">The Automation Advantage: Streamlining the Doing to Do More Thinking\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"The Automation Advantage: Streamlining the Doing to Do More Thinking\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FZUKtElR7WYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>With activation becoming increasingly automated, how do performance marketers stay ahead? In this video, join Performance Director Liam Wade and Paid Media Director Mike Wickham as they reveal how AI is shifting the role of marketers from “doers” to “thinkers,” unlocking new opportunities for growth. \u003C\u002Fp>\n\n\n\n\u003Cp>What You’ll Learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The Automation Advantage: Find out how AI-powered tools like Google’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-use-performance-max\u002F\">Performance Max\u003C\u002Fa> and Meta’s Advantage+ free up time by handling repetitive tasks, allowing you to focus on high-level strategy.\u003C\u002Fli>\n\n\n\n\u003Cli>Reinvesting Your Time: Discover why this newfound time isn’t an “automatic cost saving.” Instead, it’s a valuable resource that should be reinvested into more creative thinking, experimentation, and cross-channel testing. \u003C\u002Fli>\n\n\n\n\u003Cli>Beyond the On\u002FOff Switch: Learn to avoid treating performance marketing like a simple on\u002Foff switch. The experts explain how you can still have significant control by feeding AI platforms the right data and making strategic tweaks. \u003C\u002Fli>\n\n\n\n\u003Cli>The Dangers of Efficiency: The video warns against focusing solely on efficiency, which can lead to performance plateaus and a loss of brand differentiation. It highlights the importance of using AI for creative exploration rather than just iteration.\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002F@impressiondigital\">\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"beyond-tomorrow-navigating-an-ai-first-future-with-mike-wickham-aaron-dicks\">Beyond Tomorrow: Navigating an AI-First Future with Mike Wickham & Aaron Dicks\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Beyond Tomorrow: Navigating an AI-First Future with Mike Wickham & Aaron Dicks\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FrClQI5pw87k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Explore the future of marketing in an AI-first world with Mike Wickham and Aaron Dicks. This video tackles the big questions facing brands today: how to generate high-quality content, where to invest for the best results, and what the role of a marketer will be in the age of AI agents. \u003C\u002Fp>\n\n\n\n\u003Cp>In this video, you’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The Evolution of Content: Discover why the current reward system for AI-generated content may change and why a new model for compensating creators is on the horizon. \u003C\u002Fli>\n\n\n\n\u003Cli>Beyond Human Behaviour: With the rise of AI agents that can do things like shopping for consumers, learn why marketers must now think about how to market to both human behaviour and artificial intelligence. \u003C\u002Fli>\n\n\n\n\u003Cli>Investing in the Right Places: Find out how to make smart decisions about where to invest your resources—whether in new technology, skills, or people—in a market that’s changing at lightning speed. \u003C\u002Fli>\n\n\n\n\u003Cli>The Future of the Marketer: The experts highlight that while many jobs will change, new ones will emerge. The key is to focus on what AI can’t replicate: strategic oversight, creative curation, and shaping the way AI systems work.\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002F@impressiondigital\">\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n",true,"standard",[10,11,12,13,14,15],39,45,284,41,40,1,[],[18],135,[20,21,22,23,24,25,26,27,28,29,30,31,32],"post-34242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-pr","category-digital-strategy","category-measurement","category-ppc","category-seo",{"page_content_modules":34,"hero":150},[35,101],{"acf_fc_layout":36,"reduced":7,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":7,"title":37,"content":6,"authors":38},"blog_post_content","AI & Automation in Modern Marketing [Video series]",[39],{"id":40,"path":41,"display_name":42,"job_title":43,"description":44,"avatar_url":45,"acf":46},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":43,"full_bio":43,"specialist_service_links":47,"photo":48},false,{"ID":49,"id":49,"title":50,"filename":51,"filesize":52,"url":53,"link":54,"alt":43,"author":55,"description":43,"caption":43,"name":56,"status":57,"uploaded_to":52,"date":58,"modified":58,"menu_order":52,"mime_type":59,"type":60,"subtype":61,"icon":62,"width":63,"height":63,"sizes":64},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":65,"thumbnail-width":66,"thumbnail-height":66,"medium":67,"medium-width":68,"medium-height":68,"medium_large":69,"medium_large-width":70,"medium_large-height":70,"large":71,"large-width":72,"large-height":73,"1536x1536":74,"1536x1536-width":75,"1536x1536-height":75,"2048x2048":76,"2048x2048-width":77,"2048x2048-height":77,"post-thumbnail":78,"post-thumbnail-width":79,"post-thumbnail-height":80,"12_col":81,"12_col-width":82,"12_col-height":83,"default_landscape":84,"default_landscape-width":85,"default_landscape-height":86,"default_portrait":87,"default_portrait-width":86,"default_portrait-height":85,"6_col_and_margin_short":88,"6_col_and_margin_short-width":79,"6_col_and_margin_short-height":83,"11_col_and_margin":89,"11_col_and_margin-width":90,"11_col_and_margin-height":83,"9_col_rectangle":91,"9_col_rectangle-width":92,"9_col_rectangle-height":93,"11_col":94,"11_col-width":95,"11_col-height":83,"staff_image_696_600":96,"staff_image_696_600-width":97,"staff_image_696_600-height":86,"rectangular_thumbnail":98,"rectangular_thumbnail-width":99,"rectangular_thumbnail-height":100},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":102,"reduced":7,"top_overlap":103,"bottom_underlap":103,"disable_observer":-1,"heading":104,"cta_text":105,"cta_link":106,"items":107},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[108,122,141],{"type_key":21,"title":109,"excerpt":110,"to":111,"postedAt":112,"readingTime":113,"image":114,"authors":115,"category":119},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[116],{"name":117,"image":118},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":120,"name":121},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":21,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":113,"image":127,"authors":128,"category":138},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129,132,135],{"name":130,"image":131},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":133,"image":134},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":136,"image":137},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":21,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":113,"image":146,"authors":147,"category":149},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[148],{"name":117,"image":118},{"to":120,"name":121},{"type":151,"style":152,"heading":37,"date":4,"updatedAt":153,"reading_minutes":154,"image":155,"imageAlt":37,"categories":156,"collections":764},"blog-post","light","2025-10-20T16:10:00",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FAI-Series_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[157,338,424,509,595,680],{"id":10,"count":158,"description":159,"link":160,"name":161,"slug":162,"taxonomy":163,"parent":52,"meta":164,"acf":165,"head_links":166,"resource_count":167,"yoast_title":168,"yoast_meta":169,"yoast_json_ld":213,"_links":310,"path":160},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing","digital-marketing","category",[],{"sub_title_override":43,"title_override":43,"hidden":47},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[170,172,175,178,181,184,187,189,191,193,196,199,202,205,207,210],{"property":171,"content":168},"title",{"property":173,"content":174},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[690,691,693,694,696,697,698,699,700,701,702,703,704,705,706,707],{"property":171,"content":688},{"property":173,"content":692},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful […]",{"property":192,"content":794},{"property":194,"content":195},{"property":864,"content":865},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":867,"content":797},"article:published_time",{"property":869,"content":798},"article:modified_time",{"property":197,"content":805},{"property":200,"content":815},{"property":203,"content":815},{"property":206,"content":59},{"name":875,"content":42},"author",{"name":208,"content":209},{"name":878,"content":212},"twitter:creator",{"name":211,"content":212},[]]