[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Faffinity-audiences-now-in-google-search":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":23,"head_links":277,"breadcrumbs":278,"reading_minutes":87,"category":286,"head":288},"2019-10-24T09:44:49",{"rendered":6},"\n\u003Cp>Advertisers using the Google Display Network will already be familiar with Affinity Audience targeting options. Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F9546093\">announced\u003C\u002Fa> in mid-October that this feature will now be rolled out to Google Search also, with a number of advertisers seeing the new feature in their accounts this week.\u003C\u002Fp>\n\n\n\n\u003Cp>In their announcement, Google said;\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>“Affinity audiences helps you raise awareness and drive consideration among people who have a strong interest in your products.”\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Affinity audiences are typically used to reach top-of-funnel users who have an affinity to your brand, products, and services. Google used the example of a retailer selling camping gear. To reach avid campers, advertisers will now be able to target an affinity audience like ‘Outdoor Enthusiasts’.\u003C\u002Fp>\n\n\n\n\u003Cp>Advertisers will be able to use affinity audience targeting alongside existing targeting options, including remarking lists, similar audiences, and in-market audiences, which have all been a feature in Google Search for some time.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"456\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Faffinity-audiences-now-in-google-search-image.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14088\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Like in-market audiences (which allow advertisers to target users already actively searching for their product or service), affinity audiences can be applied with either the ‘targeting’ or ‘observation’ setting.\u003C\u002Fp>\n\n\n\n\u003Cp>This allows for a couple of different approaches;\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Targeting: \u003C\u002Fstrong>target only affinity and\u002For in-market audiences with broader keywords to increase the reach of your search campaigns among high-intent audiences\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cem>or \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Observation: \u003C\u002Fstrong>apply affinity and\u002For in-market audiences with bid adjustments to ensure higher visibility for these users (while still targeting all users searching for your keywords).\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Impression will be testing affinity audiences in search campaigns over the next few weeks and will be sharing the results!\u003C\u002Fp>\n\n\n\n\u003Cp>To find out how we could help your business, or to discuss your existing campaigns and how we can improve them, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch today.\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],40,[],[13,14],96,95,[16,17,18,19,20,21,22],"post-4662","post","type-post","status-publish","format-standard","hentry","category-ppc",{"page_content_modules":24,"hero":83},[25,30],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Affinity Audiences now in Google Search",[],{"acf_fc_layout":31,"reduced":27,"top_overlap":32,"bottom_underlap":32,"disable_observer":-1,"heading":33,"cta_text":34,"cta_link":35,"items":36},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[37,57,72],{"type_key":17,"title":38,"excerpt":39,"to":40,"postedAt":41,"readingTime":42,"image":43,"authors":44,"category":54},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[45,48,51],{"name":46,"image":47},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":49,"image":50},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":52,"image":53},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":55,"name":56},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":58,"excerpt":59,"to":60,"postedAt":61,"readingTime":62,"image":63,"authors":64,"category":71},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[65,68],{"name":66,"image":67},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":69,"image":70},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":55,"name":56},{"type_key":17,"title":73,"excerpt":74,"to":75,"postedAt":76,"readingTime":42,"image":77,"authors":78,"category":82},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[79,81],{"name":80,"image":67},"Harry Clements",{"name":69,"image":70},{"to":55,"name":56},{"type":84,"style":85,"heading":28,"date":4,"updatedAt":86,"reading_minutes":87,"image":88,"imageAlt":28,"categories":89,"collections":276},"blog-post","light","2022-02-07T16:48:20",2,"",[90],{"id":10,"count":91,"description":92,"link":55,"name":56,"slug":93,"taxonomy":94,"parent":95,"meta":96,"acf":97,"head_links":98,"resource_count":99,"yoast_title":100,"yoast_meta":101,"yoast_json_ld":146,"_links":244,"path":55},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",0,[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[102,104,107,110,113,116,119,121,123,125,128,131,134,137,140,143],{"property":103,"content":100},"title",{"property":105,"content":106},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":108,"content":109},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":111,"content":112},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":114,"content":115},"og:locale","en_GB",{"property":117,"content":118},"og:type","article",{"property":120,"content":100},"og:title",{"property":122,"content":106},"og:description",{"property":124,"content":112},"og:url",{"property":126,"content":127},"og:site_name","Impression",{"property":129,"content":130},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":132,"content":133},"og:image:width",1200,{"property":135,"content":136},"og:image:height",630,{"property":138,"content":139},"og:image:type","image\u002Fjpeg",{"property":141,"content":142},"twitter:card","summary_large_image",{"property":144,"content":145},"twitter:site","@impressiontalk",{"@context":147,"@graph":148},"https:\u002F\u002Fschema.org",[149,157,166,177],{"@type":150,"@id":151,"url":151,"name":100,"isPartOf":152,"description":106,"breadcrumb":154,"inLanguage":156},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":153},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":155},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb","en",{"@type":158,"@id":155,"itemListElement":159},"BreadcrumbList",[160,165],{"@type":161,"position":162,"name":163,"item":164},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":161,"position":87,"name":56},{"@type":167,"@id":153,"url":164,"name":127,"description":88,"publisher":168,"inLanguage":170,"potentialAction":171},"WebSite",{"@id":169},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":172,"target":173,"query-input":176},"SearchAction",{"@type":174,"urlTemplate":175},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":178,"@id":169,"name":127,"url":164,"logo":179,"image":185,"sameAs":186,"@context":190,"email":191,"foundingDate":192,"legalName":193,"vatID":194,"description":195,"telephone":196,"address":197,"location":204,"areaServed":237},"Organization",{"@type":180,"inLanguage":170,"@id":181,"url":182,"contentUrl":182,"width":183,"height":184,"caption":127},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[187,188,189],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[205,214,226],{"@type":206,"name":207,"geo":208,"address":212,"photo":185,"telephone":213},"Place","Impression Digital - Nottingham",{"@type":209,"latitude":210,"longitude":211},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},"+44 01158 242 212",{"@type":206,"name":215,"geo":216,"address":219,"photo":224,"telephone":225},"Impression Digital - London",{"@type":209,"latitude":217,"longitude":218},"51.50237208377361","-0.09229841534284115",{"@type":198,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":203},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":206,"name":227,"geo":228,"address":231},"Impression Digital - New York",{"@type":209,"latitude":229,"longitude":230},"40.726722746949","-74.00527778220652",{"@type":198,"streetAddress":232,"addressLocality":233,"addressRegion":234,"postalCode":235,"addressCountry":236},"160 Varick St","New York","NY","10013","USA",[238,241,243],{"@type":239,"name":240},"Country","Worldwide",{"@type":239,"name":242},"GBR",{"@type":239,"name":236},{"self":245,"collection":255,"about":258,"wp:post_type":261,"curies":272},[246],{"href":247,"targetHints":248},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":249},[250,251,252,253,254],"GET","POST","PUT","PATCH","DELETE",[256],{"href":257},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[259],{"href":260},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[262,264,266,268,270],{"href":263},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":265},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":267},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":269},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":271},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[273],{"name":274,"href":275,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[279,281,283,284],{"path":280,"name":163},"\u002F",{"path":35,"name":282},"Blog",{"path":55,"name":56},{"path":285,"name":28},null,[287],{"id":10,"name":56,"path":55},{"title":289,"script":290,"meta":367,"link":390},"Affinity Audiences now in Google Search - Impression",[291],{"type":292,"key":293,"innerHTML":294},"application\u002Fld+json","yoast-json-ld",{"@context":147,"@graph":295},[296,320,327,328,337,341,359],{"@type":297,"@id":298,"isPartOf":299,"author":301,"headline":28,"datePublished":304,"dateModified":305,"mainEntityOfPage":306,"wordCount":307,"commentCount":95,"publisher":308,"image":310,"thumbnailUrl":312,"articleSection":313,"inLanguage":170,"potentialAction":314},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faffinity-audiences-now-in-google-search\u002F#article",{"@id":300},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faffinity-audiences-now-in-google-search\u002F",{"name":302,"@id":303},"Team Impression","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2019-10-24T09:44:49+00:00","2022-02-07T16:48:20+00:00",{"@id":300},286,{"@id":309},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":311},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faffinity-audiences-now-in-google-search\u002F#primaryimage","https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F01\u002Faffinity-audiences-now-in-google-search-image.png",[56],[315],{"@type":316,"name":317,"target":318},"CommentAction","Comment",[319],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faffinity-audiences-now-in-google-search\u002F#respond",{"@type":321,"@id":300,"url":300,"name":289,"isPartOf":322,"primaryImageOfPage":323,"image":324,"thumbnailUrl":312,"datePublished":304,"dateModified":305,"breadcrumb":325,"inLanguage":156},"WebPage",{"@id":153},{"@id":311},{"@id":311},{"@id":326},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Faffinity-audiences-now-in-google-search\u002F#breadcrumb",{"@type":180,"inLanguage":170,"@id":311,"url":312,"contentUrl":312},{"@type":158,"@id":326,"itemListElement":329},[330,331,333,335],{"@type":161,"position":162,"name":163,"item":164},{"@type":161,"position":87,"name":282,"item":332},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":161,"position":334,"name":56,"item":151},3,{"@type":161,"position":336,"name":28},4,{"@type":167,"@id":153,"url":164,"name":127,"description":88,"publisher":338,"inLanguage":170,"potentialAction":339},{"@id":169},{"@type":172,"target":340,"query-input":176},{"@type":174,"urlTemplate":175},{"@type":178,"@id":169,"name":127,"url":164,"logo":342,"image":185,"sameAs":343,"@context":190,"email":191,"foundingDate":192,"legalName":193,"vatID":194,"description":195,"telephone":196,"address":344,"location":345,"areaServed":355},{"@type":180,"inLanguage":170,"@id":181,"url":182,"contentUrl":182,"width":183,"height":184,"caption":127},[187,188,189],{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},[346,349,352],{"@type":206,"name":207,"geo":347,"address":348,"photo":185,"telephone":213},{"@type":209,"latitude":210,"longitude":211},{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},{"@type":206,"name":215,"geo":350,"address":351,"photo":224,"telephone":225},{"@type":209,"latitude":217,"longitude":218},{"@type":198,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":203},{"@type":206,"name":227,"geo":353,"address":354},{"@type":209,"latitude":229,"longitude":230},{"@type":198,"streetAddress":232,"addressLocality":233,"addressRegion":234,"postalCode":235,"addressCountry":236},[356,357,358],{"@type":239,"name":240},{"@type":239,"name":242},{"@type":239,"name":236},{"@type":360,"@id":361,"name":302,"image":362,"description":365,"url":366},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":180,"inLanguage":170,"@id":363,"url":364,"contentUrl":364,"caption":302},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[368,369,370,371,372,374,375,376,379,381,383,384,386,387,389],{"name":108,"content":109},{"property":114,"content":115},{"property":117,"content":118},{"property":120,"content":289},{"property":122,"content":373},"Advertisers using the Google Display Network will already be familiar with Affinity Audience targeting options. Google announced in mid-October that this feature will now be rolled out to Google Search also, with a number of advertisers seeing the new feature in their accounts this week. In their announcement, Google said; “Affinity audiences helps you raise […]",{"property":124,"content":300},{"property":126,"content":127},{"property":377,"content":378},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":380,"content":304},"article:published_time",{"property":382,"content":305},"article:modified_time",{"property":129,"content":312},{"name":385,"content":302},"author",{"name":141,"content":142},{"name":388,"content":145},"twitter:creator",{"name":144,"content":145},[]]