[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Faccelerated-mobile-pages-amp":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":473,"breadcrumbs":474,"reading_minutes":201,"category":482,"head":485},"2016-01-18T08:52:26",{"rendered":6},"\u003Cp>The web has been \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fdigiday.com\u002Fpublishers\u002Fmobile-traffic-overtakes-desktop-uk-publishers\u002F\">mobile-first for some time\u003C\u002Fa>, yet desktop-driven technology and methodology is still evident everywhere we look on the web. For the majority of websites, load times and the underpinning tech hasn’t kept up with mobile users’ expectations, despite many websites now being accessed from mobile devices over 50% of the time.\u003C\u002Fp>\n\u003Ch3 id=\"mobile-first-isnt-new-news\">‘Mobile-first’ isn’t new news…\u003C\u002Fh3>\n\u003Cp>Last year, the tech giants made a move to begin to bring this \u003Cstrong>user experience\u003C\u002Fstrong> in line with the wants and needs of users of the \u003Cstrong>mobile web\u003C\u002Fstrong>:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Facebook launched its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Finstantarticles.fb.com\u002F\">Instant Articles\u003C\u002Fa> format\u003C\u002Fli>\n\u003Cli>Google released its open source \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ampproject.org\u002F\">AMPP\u003C\u002Fa> (Accelerated Mobile Pages Project)\u003C\u002Fli>\n\u003Cli>Apple launched \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeveloper.apple.com\u002Fnews-publisher\u002F\">Apple News\u003C\u002Fa> for iOS devices\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>All three are examples of stripped down \u003Cstrong>mobile content formats\u003C\u002Fstrong> which have been pre-released to select publishers. It’s our belief that adopting these formats early may lead to future inclusion in new content discovery formats.\u003C\u002Fp>\n\u003Cp>In the UK, you can already see both Facebook and Apple’s new formats in the wild, and Google have been very forthcoming with their anticipated user experience when AMPP indexing is rolled out into search results.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-2482 size-full aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F0EyDxall-next-gen-mobile-web.png?auto=compress%2Cformat&q=90\" alt=\"next-gen-mobile-web\" width=\"1000\" height=\"595\" \u002F>\u003C\u002Fp>\n\u003Cp>As you can see, the direction is clear — less clutter, well-formatted content and full-bleed media. The mobile web certainly doesn’t have to be boring, but it does need to load quickly. Recent reports (plus some tests of our own!) indicate that load time can be reduced by around \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.techrepublic.com\u002Farticle\u002Fhow-to-speed-mobile-page-load-times-with-amp-and-wordpress\u002F\">300-400%\u003C\u002Fa> with Google’s Accelerated Mobile Pages.\u003C\u002Fp>\n\u003Ch2 id=\"the-tech-behind-accelerated-mobile-pages\">The tech behind accelerated mobile pages\u003C\u002Fh2>\n\u003Cp>Focussing now on Google’s Accelerated Mobile Pages (AMP) for the explanation, here’s how and why we’re able to gain these performance enhancements;\u003C\u002Fp>\n\u003Ch3 id=\"lighter-codebase\">Lighter codebase\u003C\u002Fh3>\n\u003Cp>AMP pages are supposed to load fast. Mobile users don’t want or need extra web page clutter. As a result, the AMP project promotes lightweight code including a number of AMP-specific tags, some of which are listed below, which modern browsers and the AMP JavaScript libraries will know how to interpret. Added benefits are lazy image loading, for example.\u003C\u002Fp>\n\u003Cp>\u003Ccode>amp-img\u003C\u002Fcode> \u003Ccode>amp-audio\u003C\u002Fcode> \u003Ccode>amp-pixel\u003C\u002Fcode> \u003Ccode>amp-video\u003C\u002Fcode> \u003Ccode>amp-carousel\u003C\u002Fcode>  \u003Ccode>amp-anim\u003C\u002Fcode> \u003Ccode>amp-iframe\u003C\u002Fcode> \u003Ccode>amp-twitter\u003C\u002Fcode> \u003Ccode>amp-youtube\u003C\u002Fcode>\u003C\u002Fp>\n\u003Ch3 id=\"limited-javascript\">Limited JavaScript\u003C\u002Fh3>\n\u003Cp>AMP ships with its own JavaScript library and actually restricts both first and third party JS files being included. This puts the onus on CSS3 for animations and causes a number of issues with external tracking scripts such as Google Analytics (for which there is a \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.lunametrics.com\u002Fblog\u002F2015\u002F12\u002F08\u002Fgoogle-analytics-using-amp\u002F\">pixel-based work around\u003C\u002Fa> with the \u003Ccode>amp-pixel\u003C\u002Fcode> tag above).\u003C\u002Fp>\n\u003Ch3 id=\"sandboxed-ads-and-external-content\">Sandboxed ads and external content\u003C\u002Fh3>\n\u003Cp>The AMP runtime and validator doesn’t care about anything external. Ad blocks and third party content is included only via iframe so that the content is sandboxed and won’t impact page load time. Also, pertinent to the point below, this is content that shouldn’t be core to the page and therefore doesn’t require the same level of caching.\u003C\u002Fp>\n\u003Ch3 id=\"datacenter-caching\">Datacenter caching\u003C\u002Fh3>\n\u003Cp>Google will cache \u003Cem>\u003Cspan style=\"text-decoration: underline;\">and serve\u003C\u002Fspan>\u003C\u002Fem> AMP-validated content. Note the emphasis on \u003Cem>\u003Cspan style=\"text-decoration: underline;\">serve\u003C\u002Fspan>\u003C\u002Fem>. In Google’s traditional search engine model, pages are cached however when visited from the search results page, the web server hosting the content still plays an important role in serving that visitor with content. The AMP model is different, in that the Google web cache will now be used to serve up AMP pages without touching the website’s own server. We’ll have to wait and see whether this is helpful or not outside of the realm of speed…\u003C\u002Fp>\n\u003Cp>Here’s how the HTML tags work behind the scenes to instruct Google on which version is AMP HTML and which is the canonical, “normal” URL for the web page.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2483\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FhfPbtENh-how-ampp-caching-works.jpg?auto=compress%2Cformat&q=90\" alt=\"how-ampp-caching-works\" width=\"1600\" height=\"931\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"amp-in-practice\">AMP in practice\u003C\u002Fh2>\n\u003Cp>We’ve implemented AMP for our site already – take a look at it in practice \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Faccelerated-mobile-pages-amp\u002F\">here\u003C\u002Fa> [note – we actually removed AMP from our site. Watch out for a follow-up blog on why!].\u003C\u002Fp>\n\u003Cp>This has only scratched the surface of the pros and cons of this tech, but we’re going to have our eyes and ears peeled for when this hits the UK search market.\u003C\u002Fp>\n\u003Cp>Read more about AMP \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgithub.com\u002Fampproject\u002Famphtml\">here on GitHub\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10,11],39,37,[],[14],108,[16,17,18,19,20,21,22,23,24],"post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-web",{"page_content_modules":26,"hero":197},[27,156],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"How tech companies are setting the agenda for the mobile web (and all about AMP)",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":100},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[42,59,71,81,91],{"page":43,"link_text":47},{"ID":14,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":58},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":60,"link_text":70},{"ID":61,"post_author":62,"post_date":63,"post_date_gmt":63,"post_content":46,"post_title":64,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":65,"to_ping":46,"pinged":46,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":46,"post_parent":67,"guid":68,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":69},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2025-03-13 14:47:54",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":72,"link_text":75},{"ID":73,"post_author":44,"post_date":74,"post_date_gmt":74,"post_content":46,"post_title":75,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":76,"to_ping":46,"pinged":46,"post_modified":77,"post_modified_gmt":77,"post_content_filtered":46,"post_parent":78,"guid":79,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":80},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":82,"link_text":90},{"ID":83,"post_author":44,"post_date":84,"post_date_gmt":84,"post_content":46,"post_title":85,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":86,"to_ping":46,"pinged":46,"post_modified":87,"post_modified_gmt":87,"post_content_filtered":46,"post_parent":54,"guid":88,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":89},374,"2021-01-11 16:25:32","Analytics","analytics","2026-08-25 10:02:52","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":92,"link_text":95},{"ID":93,"post_author":44,"post_date":94,"post_date_gmt":94,"post_content":46,"post_title":95,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":96,"to_ping":46,"pinged":46,"post_modified":97,"post_modified_gmt":97,"post_content_filtered":46,"post_parent":54,"guid":98,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":99},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":101,"id":101,"title":102,"filename":103,"filesize":104,"url":105,"link":106,"alt":46,"author":107,"description":46,"caption":46,"name":108,"status":109,"uploaded_to":54,"date":110,"modified":110,"menu_order":54,"mime_type":111,"type":112,"subtype":113,"icon":114,"width":115,"height":116,"sizes":117},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":118,"thumbnail-width":119,"thumbnail-height":119,"medium":120,"medium-width":121,"medium-height":122,"medium_large":123,"medium_large-width":124,"medium_large-height":125,"large":126,"large-width":127,"large-height":128,"1536x1536":129,"1536x1536-width":130,"1536x1536-height":131,"2048x2048":132,"2048x2048-width":133,"2048x2048-height":134,"post-thumbnail":135,"post-thumbnail-width":136,"post-thumbnail-height":137,"12_col":138,"12_col-width":139,"12_col-height":140,"default_landscape":141,"default_landscape-width":142,"default_landscape-height":116,"default_portrait":143,"default_portrait-width":116,"default_portrait-height":142,"6_col_and_margin_short":144,"6_col_and_margin_short-width":136,"6_col_and_margin_short-height":140,"11_col_and_margin":145,"11_col_and_margin-width":146,"11_col_and_margin-height":140,"9_col_rectangle":147,"9_col_rectangle-width":148,"9_col_rectangle-height":149,"11_col":150,"11_col-width":151,"11_col-height":140,"staff_image_696_600":152,"staff_image_696_600-width":115,"staff_image_696_600-height":116,"rectangular_thumbnail":153,"rectangular_thumbnail-width":154,"rectangular_thumbnail-height":155},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":157,"reduced":29,"top_overlap":158,"bottom_underlap":158,"disable_observer":-1,"heading":159,"cta_text":160,"cta_link":161,"items":162},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[163,175,185],{"type_key":17,"title":164,"excerpt":165,"to":166,"postedAt":167,"readingTime":168,"image":169,"authors":170,"category":172},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[171],{"name":35,"image":38},{"to":173,"name":174},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":17,"title":176,"excerpt":177,"to":178,"postedAt":179,"readingTime":180,"image":181,"authors":182,"category":184},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[183],{"name":35,"image":38},{"to":173,"name":174},{"type_key":17,"title":186,"excerpt":187,"to":188,"postedAt":189,"readingTime":190,"image":191,"authors":192,"category":196},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[193],{"name":194,"image":195},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":173,"name":174},{"type":198,"style":199,"heading":30,"date":4,"updatedAt":200,"reading_minutes":201,"image":202,"imageAlt":30,"categories":203,"collections":472},"blog-post","light","2022-02-07T16:48:44",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FzS0RM0zM-050720211625527907_pexels-photo-2.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[204,388],{"id":10,"count":205,"description":206,"link":173,"name":174,"slug":207,"taxonomy":208,"parent":54,"meta":209,"acf":210,"head_links":211,"resource_count":212,"yoast_title":213,"yoast_meta":214,"yoast_json_ld":259,"_links":356,"path":173},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":46,"title_override":46,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[215,217,220,223,226,229,232,234,236,238,241,244,247,250,253,256],{"property":216,"content":213},"title",{"property":218,"content":219},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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