[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fa-guide-to-google-certifications":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":14,"coauthors":15,"class_list":17,"acf":29,"head_links":594,"breadcrumbs":595,"reading_minutes":152,"category":603,"head":608},"2020-04-17T15:41:01",{"rendered":6},"\n\u003Cp>Google offers a range of free qualifications which teach you about digital marketing and how to use their webmaster tools. These courses are split into different modules, with video tutorials and demo accounts to show you through the process. You will take a short quiz at the end of each module, with a final assessment to receive the certification.\u003C\u002Fp>\n\n\n\n\u003Cp>These courses are the ideal starting place for anyone working towards a career in digital marketing. Unfortunately, Google doesn’t yet have a hub to keep all of these courses in one place, so we have put together a list of the courses which offer a certification at the end.  \u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-are-the-different-google-certifications\">What Are The Different Google Certifications?\u003C\u002Fh2>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-analytics-academy\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanalytics.google.com\u002Fanalytics\u002Facademy\u002F\">Google Analytics Academy\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>The Google Analytics IQ certifications are imperative for a digital marketer to have completed. These courses give you an overview of the Google Analytics platform, teaching you how to effectively track and report on your website traffic. The courses are split into different modules, with videos to run you through the key areas. These are also transcribed below to ensure the course is accessible to all. There are two main courses available:\u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Analytics for Beginners\u003C\u002Fli>\u003Cli>Advanced Analytics\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cbr>\n\n\n\n\u003Cp>\u003Cstrong>Analytics for Beginners\u003C\u002Fstrong> takes you through the basic features of Google Analytics, and teaches you how to create an account, implement tracking code, analyse reports, and set up goal tracking. A guided demo account is used to show you around the Analytics interface, with prompts on how to adjust the data. There are 4 modules, each with an assessment at the end. To complete the course, you must have received a score of over 80% on each assessment. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Advanced Analytics\u003C\u002Fstrong> walks you through how to collect and process data into readable reports. You’ll learn advanced analysis techniques such as segmentation, channel reports, custom reports, as well Dynamic Remarketing strategies. Again, there are 4 modules with an 80% pass mark required to complete the course.\u003C\u002Fp>\n\n\n\n\u003Cp>These certifications are valid for one year after you complete the assessment. You can add them to your CV, publish it on LinkedIn, and use the knowledge you have gained to further your career.\u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-ads-search-certification\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fskillshop.exceedlms.com\u002Fstudent\u002Fpath\u002F18128-google-ads-search-certification\">Google Ads Search Certification\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>The Google Ads Search Certification will test you on the basics principles of the Google Ads platform, including how to utilise smart bidding and audience solutions to boost your campaign performance. \u003C\u002Fp>\n\n\n\n\u003Cp>Before taking the course, you will first need to set up a Skillshop account. It is then recommended to take the knowledge check assessment, which will refresh your memory on the Google Ads platform and prepare you for the final assessment. \u003C\u002Fp>\n\n\n\n\u003Cp>There are also three other Google Ads certifications which you can take. These are:\u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Google Ads Display Certification\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Google Ads Video Certification \u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Shopping Ads Certification \u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cbr>\n\n\n\n\u003Cp>There are knowledge check assessments before each certification assessment, and a time limit of 75 minutes for the final exams. \u003C\u002Fp>\n\n\n\n\u003Cp>If you need further advice on the Google Ads certifications, our Paid Social Executive, Charlie Byrne, has put together \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-ultimate-guide-to-passing-your-google-ads-exams\u002F\">the Ultimate Guide\u003C\u002Fa> to passing your Google Ads exams.\u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-digital-garage-fundamentals-of-digital-marketing\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flearndigital.withgoogle.com\u002Fdigitalgarage\">Google Digital Garage – Fundamentals of Digital Marketing\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>The Fundamentals of Digital Marketing course from the Google Digital Garage platform is the perfect way to learn new digital marketing skills and expand upon your existing knowledge. There are 26 modules in total, and you will learn how to build a web presence, plan a digital strategy, improve search campaigns and optimise for local searches.\u003C\u002Fp>\n\n\n\n\u003Cp>It may seem daunting with 26 modules, but they are fairly easy to follow with videos and tutorials throughout the course. You can leave and come back to the course whenever you like, and pick up where you left off. There is a final 40 question exam, in which you must score 80% or over. \u003C\u002Fp>\n\n\n\n\u003Cp>There are hundreds of courses on the Digital Garage platform, including a machine learning crash course and the basics of Python – if you’re looking to learn a new digital skill, this is the place to start.\u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cp>There are many other courses that Google offer. We would recommend the following to develop your digital skills:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanalytics.google.com\u002Fanalytics\u002Facademy\u002Fcourse\u002F5\">Google Tag Manager Fundamentals\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanalytics.google.com\u002Fanalytics\u002Facademy\u002Fcourse\u002F10\">Introduction to Data Studio\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>If you need further advice on your digital marketing strategy, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team.\u003C\u002Fp>\n\n\n\n\u003Cbr>\n",false,"standard",[10,11,12,13],39,41,40,1,[],[16],135,[18,19,20,21,22,23,24,25,26,27,28],"post-5203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-measurement","category-ppc","category-seo",{"page_content_modules":30,"hero":148},[31,97],{"acf_fc_layout":32,"reduced":33,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":33,"title":34,"content":6,"authors":35},"blog_post_content",true,"A Guide to Google Certifications",[36],{"id":37,"path":38,"display_name":39,"job_title":40,"description":41,"avatar_url":42,"acf":43},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":40,"full_bio":40,"specialist_service_links":7,"photo":44},{"ID":45,"id":45,"title":46,"filename":47,"filesize":48,"url":49,"link":50,"alt":40,"author":51,"description":40,"caption":40,"name":52,"status":53,"uploaded_to":48,"date":54,"modified":54,"menu_order":48,"mime_type":55,"type":56,"subtype":57,"icon":58,"width":59,"height":59,"sizes":60},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":61,"thumbnail-width":62,"thumbnail-height":62,"medium":63,"medium-width":64,"medium-height":64,"medium_large":65,"medium_large-width":66,"medium_large-height":66,"large":67,"large-width":68,"large-height":69,"1536x1536":70,"1536x1536-width":71,"1536x1536-height":71,"2048x2048":72,"2048x2048-width":73,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width":78,"12_col-height":79,"default_landscape":80,"default_landscape-width":81,"default_landscape-height":82,"default_portrait":83,"default_portrait-width":82,"default_portrait-height":81,"6_col_and_margin_short":84,"6_col_and_margin_short-width":75,"6_col_and_margin_short-height":79,"11_col_and_margin":85,"11_col_and_margin-width":86,"11_col_and_margin-height":79,"9_col_rectangle":87,"9_col_rectangle-width":88,"9_col_rectangle-height":89,"11_col":90,"11_col-width":91,"11_col-height":79,"staff_image_696_600":92,"staff_image_696_600-width":93,"staff_image_696_600-height":82,"rectangular_thumbnail":94,"rectangular_thumbnail-width":95,"rectangular_thumbnail-height":96},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":98,"reduced":33,"top_overlap":99,"bottom_underlap":99,"disable_observer":-1,"heading":100,"cta_text":101,"cta_link":102,"items":103},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[104,118,134],{"type_key":19,"title":105,"excerpt":106,"to":107,"postedAt":108,"readingTime":109,"image":110,"authors":111,"category":115},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[112],{"name":113,"image":114},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":19,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":123,"image":124,"authors":125,"category":131},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126,128],{"name":127,"image":42},"Joe Turnbull",{"name":129,"image":130},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":132,"name":133},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":19,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":139,"image":140,"authors":141,"category":145},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":143,"image":144},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":146,"name":147},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type":149,"style":150,"heading":34,"date":4,"updatedAt":151,"reading_minutes":152,"image":153,"imageAlt":34,"categories":154,"collections":593},"blog-post","light","2022-02-07T16:48:17",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F3NBJXNa0-050720211625504581_beginner-guide-google-analytics.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[155,338,424,509],{"id":10,"count":156,"description":157,"link":146,"name":147,"slug":158,"taxonomy":159,"parent":48,"meta":160,"acf":161,"head_links":162,"resource_count":163,"yoast_title":164,"yoast_meta":165,"yoast_json_ld":209,"_links":306,"path":146},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":40,"title_override":40,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[166,168,171,174,177,180,183,185,187,189,192,195,198,201,203,206],{"property":167,"content":164},"title",{"property":169,"content":170},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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