[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002F5-tips-improve-wordpress-seo":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":326,"breadcrumbs":327,"reading_minutes":140,"category":335,"head":337},"2014-05-02T12:00:33",{"rendered":6},"\u003Cp>WordPress is the largest open source platform in the world and is generally accepted to be the best content management system in existence. Over \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fvisual.ly\u002Fwordpress-statistics-and-numbers-2013\">69 million websites\u003C\u002Fa> are built on word press and it claims a massive 19% of the market. It is easy to see why it has become one of the most common foundations for websites, it is easy to develop for and allows for the circulation of a great number of plugins that can provide further enhancements, functionality and future proofing. There are just under 30,000 plugins available for WordPress, this includes \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwordpress.org\u002Fplugins\u002Fakismet\u002F\">Akismet\u003C\u002Fa> (the most popular) which allows you to track comments and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwordpress.org\u002Fplugins\u002Fnextgen-gallery\u002F\">NextGen Gallery \u003C\u002Fa>that allows your website to host high resoltion image galleries.\u003C\u002Fp>\n\u003Cp>There are a huge number of SEO dedicated plugins that are designed to help you monitor and improve your website’s ranking upon search engines. There are a number of ways you can improve your SEO using WordPress, we have identified some of the most important steps.\u003C\u002Fp>\n\u003Ch3 id=\"1-install-a-dedicated-seo-plugin\">\u003Cb>1. Install a dedicated SEO plugin\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>As already stated, much of the appeal of WordPress applies to its endlessly modifiable nature. There are a number of SEO plugins you could potentially attach to the backend of your site, all of which provide the ability to optimise your onpage elements and provide monitoring capabilities. The best is WordPress SEO by Yoast, who have also written a very comprehensive guide to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoast.com\u002Farticles\u002Fwordpress-seo\u002F\">SEO on the platform\u003C\u002Fa>. On an editing level, Yoast allows bulk management of your title tags from one table, which is useful when improving the SEO of your content on mass whenever there is an algorithmic change. There are plenty of other plugins such as \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwordpress.org\u002Fplugins\u002Fall-in-one-seo-pack\u002F\">All in one SEO\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fseopressor.com\u002F?hop=sciita\">SEOpressor \u003C\u002Fa>and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwordpress.org\u002Fplugins\u002Fseo-image\u002F\">SEO friendly images\u003C\u002Fa>, which allows you to capitalise on the growing importance of image related content to improve the authority of your overall website.\u003C\u002Fp>\n\u003Ch3 id=\"2-title-tags\">\u003Cb>2. Title Tags\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>WordPress allows you to create a structured website that is suitable for Google to crawl through and read, it also allows you to enhance the onsite SEO for each of these pages. One of the most important steps to getting your page ranking on search engines  is to ensure that you have clear titling and meta-tagging attached to each of your pages. Google have recently made changes to the way it displays title tags in its search engine results page, which we have covered in a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Foptimising-site-title-tags\u002F\">previous blog post\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Normally, blogs organise titles as such blog title>archive>a keyword heavy title, but proper SEO conduct tends to work in reverse. Put your most valuable keywords at the front of the title, as this will be the first thing the search engine will read. As always be concise with your title, no more than 60 characters.\u003C\u002Fp>\n\u003Ch3 id=\"3-html-meta-tags\">\u003Cstrong>3. HTML Meta Tags\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Below the title display will be a brief description of the post, this is the meta tag and you should write a clear and concise description of what exactly the user will see on the page. Think about yourself when browsing the web, what kind of description will ensure that you click through on a SERP? As ever don’t go overboard with the description, make sure that it is clear and concise, populated with some of your keywords.\u003C\u002Fp>\n\u003Ch3 id=\"4-permalinks\">\u003Cstrong>4. Permalinks\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>WordPress has the ability to change the nature of how it automatically creates permalinks (permanent, search-friendly link URLs), but you want to make sure that you always have it switched on to post name rather than a generic setting that creates a unique ID. At the top of the editing page, you will have the ability to edit the url to your post. As a general rule, you want to keep this brief. Cut out all stopwords, as in conjunctions, definite\u002Findefinite articles and prepositions so you are just referencing the subject of the post. The words in your permalink should link specifically to what people are searching for, it is a valuable place to feature your keywords in other words.\u003C\u002Fp>\n\u003Ch3 id=\"5-xml-sitemap\">\u003Cstrong>5. XML Sitemap\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>It is necessary to get a site map plugin that will automatically create an XML site map, that will make Google read your website more easily. The Yoast WordPress SEO plugin already contains this feature as a module.\u003C\u002Fp>\n\u003Ch3 id=\"bonus-tip-establish-a-content-calendar\">\u003Cb>Bonus tip: Establish a content calendar\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>Having a WordPress CMS allows you to easily upload content related to your brand. It is important to commit to the frequent publication of content on your site via a blog or news item. The best way of doing this is to first of all set up a content calendar that lays out a strategy of how frequently you will be posting and what you aim to be posting about.\u003C\u002Fp>\n\u003Cp>There are many ways of enhancing your SEO through WordPress, these are just a few basic rules that can all be controlled within dedicated plugins such as WordPress SEO or the All in one SEO pack.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21,22],"post-2321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":136},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"5 tips to improve WordPress SEO",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,121],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":103,"image":117,"authors":118,"category":120},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":135},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129,132],{"name":130,"image":131},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":133,"image":134},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":137,"style":138,"heading":28,"date":4,"updatedAt":139,"reading_minutes":140,"image":141,"imageAlt":28,"categories":142,"collections":325},"blog-post","light","2022-02-07T16:48:46",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FAyHUZEk4-050720211625528087_wordpress-seo-banner-seo1.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[143],{"id":10,"count":144,"description":145,"link":110,"name":111,"slug":146,"taxonomy":147,"parent":42,"meta":148,"acf":149,"head_links":150,"resource_count":151,"yoast_title":152,"yoast_meta":153,"yoast_json_ld":197,"_links":294,"path":110},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[154,156,159,162,165,168,171,173,175,177,180,183,186,189,191,194],{"property":155,"content":152},"title",{"property":157,"content":158},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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