[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002F5-quick-wins-for-google-shopping-feed-optimisation":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":336,"breadcrumbs":337,"reading_minutes":147,"category":345,"head":347},"2018-06-25T09:57:39",{"rendered":6},"\n\u003Cp>Product data feed optimisation is without a doubt one of the most overlooked solutions for Google Shopping success. Your product listing ads are in many cases the initial window into your online store for a potential customer, and we all know how much first impressions count.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa> has quickly become the number one channel for advertisers looking to show their products to users who are ready to buy, but it can be tricky to know how to make the most of this “low-hanging fruit” audience. Here are 5 quick and easy ways you can optimise your product data feed to nail visibility and increase sales in your Google Shopping campaigns.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"1-keep-your-feed-healthy\">\u003Cstrong>#1 Keep your feed healthy\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The first \u003C\u002Fspan>and\u003Cspan style=\"font-weight: 400;\"> most important step of optimising your Google shopping feed is to make it functional. A general feed health check to try and resolve any product disapprovals is key for ensuring you’ve got good visibility across your range in the PLAs. In an ideal world the lion’s share of the ‘Overview’ graph will be green, but if you’ve got disapprovals and you’re not sure why, consult the ‘Diagnostics’ section of Merchant Centre to find out what the issues are and how to solve them.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"210\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FpGwr8UQg-Screen-Shot-2018-06-25-at-10.28.23.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-3912\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"\"> \u003C\u002Fh4>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"\"> \u003C\u002Fh4>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"2-optimise-titles-for-users-and-google\">\u003Cstrong>#2 \u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Optimise titles for users AND Google\u003C\u002Fstrong> \u003C\u002Fspan>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">When you’re optimising the titles of your products, it’s tempting to simply follow what your competitors are doing – but if that’s all you do, you’re missing a trick. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Start by removing any unnecessary or low search volume terms from your title. Character space is limited, so make sure each word in your title serves a purpose: particularly the first three. To do this for our commercial coffee machine retail client, we replaced “(Compact)”, which added no value in the product’s title, with the name of the product we’re advertising as the original feed didn’t even include that. In doing this, we were able to make sure Google would be able to match our titles with user’s queries as well as provide users with a straight to the point \u003C\u002Fspan>understanding\u003Cspan style=\"font-weight: 400;\"> of what our product is, does and looks like.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"73\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6ZR3CnUo-Screen-Shot-2018-06-25-at-10.37.02.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-3913\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Title optimisation doesn’t have to end there, though. Identify trends in your search query data and use it to your advantage: if it performs well when users search for it, it’s likely to work well in your product titles too. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"184\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FSWEoAL2B-Screen-Shot-2018-06-25-at-10.28.35.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-3914\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">When we identified that the phrase “black long” continually appeared in high-performing converting search queries in our fast-fashion retail client’s shopping campaigns, we were not only able to bid more competitively for products relevant to this term, but also ensure titles of relevant products featured the high-performing keywords too.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3915 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F7H0XwyVL-Screen-Shot-2018-06-25-at-10.28.40.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"637\" height=\"269\">\u003C\u002Fh4>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"3-dont-forget-product_type\">\u003Cstrong>#3 \u003C\u002Fstrong>\u003Cstrong>Don’t forget Product_Type\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Although Merchant Centre only enforces the Google Product Category attribute in your data feed, it’s the optional ‘product_type’ attribute that’ll really set you apart from the rest. Although the attribute is usually considered to be most useful for potential customers or advertisers, using ‘product_type’ will actually help Google understand your product better, too.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In this example, by being super granular with our product_type attribute we were able to dominate the shopping SERPs for the key term “tabletop hollywood mirror” without even using “tabletop” or “hollywood” in the products’ titles, meaning valuable title characters are left over to include other product information.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"413\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIX7Ktjdm-Screen-Shot-2018-06-25-at-10.28.47.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-3916\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Including the ‘product_type’ attribute in your data feed will also make campaign management much easier, providing at-a-glance product category performance and allowing you to segment your shopping campaigns into bitesized chunks.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"328\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FyQvPxDtZ-Screen-Shot-2018-06-25-at-10.28.54.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-3917\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"\"> \u003C\u002Fh4>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"4-create-urgency-with-promotions\">\u003Cstrong>#4 \u003C\u002Fstrong>\u003Cstrong>Create urgency with promotions\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Win those all-important clicks from your competitors with promotion extensions on your PLAs. Whether you’re running a constant online discount or a one-off sale, your shopping ads should definitely reflect this. Create an engaging message to go with your offer code, apply the promotion to either all or selected products and you’re done.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"392\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIAbh9e7y-Screen-Shot-2018-06-25-at-10.29.02.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-3918\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"\"> \u003C\u002Fh4>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"5-increase-customer-trust-with-stars-reviews\">\u003Cstrong>#5 Increase customer trust with stars & reviews\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It’s no secret that trust signals can massively help to boost conversion rates on your website, and shopping ads are no different. Retailer or product-specific star ratings will reassure your potential customers that your brand’s reputation is good and product quality is high, making them more inclined to shop with you over your competitors.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"181\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FLL7WmwlY-Screen-Shot-2018-06-25-at-10.29.09.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-3919\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It’s easy to start collecting reviews for Google Shopping. Either enrol in Google’s free Customer Reviews programme, upload a reviews feed across 50 or more of your products, or get in touch with a reviews aggregator that can integrate star ratings with your PLAs.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"in-short-a-well-optimised-google-shopping-feed-will-not-only-improve-your-visibility-in-the-increasingly-competitive-pla-results-but-can-also-help-to-increase-conversion-rates-once-users-arrive-on-s\">\u003Cspan style=\"font-weight: 400;\">In short, a well-optimised Google Shopping feed will not only improve your visibility in the increasingly competitive PLA results, but can also help to increase conversion rates once users arrive on site. \u003C\u002Fspan>\u003C\u002Fh4>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"want-more-google-shopping-advice-contact-our-ecommerce-ppc-experts-today-to-learn-how-we-could-help-supercharge-your-pla-campaigns\">\u003Cspan style=\"font-weight: 400;\">Want more \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">\u003Cspan style=\"font-weight: 400;\">Google Shopping\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> advice? Contact our ecommerce PPC experts today to learn how we could help supercharge your PLA campaigns. \u003C\u002Fspan>\u003C\u002Fh4>\n",false,"standard",[10],40,[],[13],135,[15,16,17,18,19,20,21,22],"post-3911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":143},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"5 Quick Wins for Google Shopping Feed Optimisation",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,118,132],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":115},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106,109,112],{"name":107,"image":108},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":110,"image":111},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":113,"image":114},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":123,"image":124,"authors":125,"category":131},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126,128],{"name":127,"image":36},"Joe Turnbull",{"name":129,"image":130},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},{"type_key":16,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":103,"image":137,"authors":138,"category":142},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139,141],{"name":140,"image":36},"Harry Clements",{"name":129,"image":130},{"to":116,"name":117},{"type":144,"style":145,"heading":28,"date":4,"updatedAt":146,"reading_minutes":147,"image":148,"imageAlt":28,"categories":149,"collections":335},"blog-post","light","2025-03-19T11:48:58",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSt28qbn1-050720211625518986_blur-business-computer-230544-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[150],{"id":10,"count":151,"description":152,"link":116,"name":117,"slug":153,"taxonomy":154,"parent":42,"meta":155,"acf":156,"head_links":157,"resource_count":158,"yoast_title":159,"yoast_meta":160,"yoast_json_ld":204,"_links":303,"path":116},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[161,163,166,169,172,175,178,180,182,184,187,190,193,196,198,201],{"property":162,"content":159},"title",{"property":164,"content":165},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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