[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002F4-5-day-working-week-trial-what-we-are-learning-so-far":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":322,"breadcrumbs":323,"reading_minutes":138,"category":331,"head":333},"2023-07-26T12:54:33",{"rendered":6},"\n\u003Cp>One of our values at Impression is being “Open to Change”, so we were excited to begin discussions at the end of 2022 about the potential of trialling a 4.5-day workweek. \u003C\u002Fp>\n\n\n\n\u003Cp>After looking at how this could work for us, and discussing it with our clients, we began a trial on 1st March 2023, and this trial period ran for six months.\u003C\u002Fp>\n\n\n\n\u003Cp>This trial meant that people would be finishing at 12.30 pm on Fridays, allowing everyone to enjoy a longer weekend. Now, we are over halfway through the trial now and here is what we’ve learnt so far…\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ensure-you-have-clear-measures-for-success\">Ensure you have clear measures for success\u003C\u002Fh2>\n\n\n\n\u003Cp>We have certain KPIs that we wanted to maintain during the trial to ensure nothing dipped below our usual standards during this time. We also collected survey data from our people at the halfway point, asking questions about the impact on their workload, their well-being and their overall productivity. \u003C\u002Fp>\n\n\n\n\u003Cp>This also meant that we collected survey data from our clients too. This was to monitor any impact on our service from their side – an important aspect of this was ensuring that communication and expectations were clear. \u003C\u002Fp>\n\n\n\n\u003Cp>We plan to repeat these surveys at the end of the trial, to ensure that we are making a decision based on data. This will help us to understand the factors that would determine the trial a success and that would support our decision-making if we were to make this a permanent change. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"communication-with-clients-is-key\">Communication with clients is key\u003C\u002Fh2>\n\n\n\n\u003Cp>We gave a lot of advanced communication to our clients, to ensure they were fully informed of the change and how they could navigate any challenges that might arise on a Friday afternoon. \u003C\u002Fp>\n\n\n\n\u003Cp>According to the survey data we’ve gathered so far, our clients are not feeling any impact to our service and many have said this has inspired them to consider flexible options for their businesses. \u003C\u002Fp>\n\n\n\n\u003Cp>For our Client Success team, we run check-in calls regularly with our clients, something which is already a part of our business processes. But here we used this opportunity to ensure regular communication and we’d be able to pick up on any issues caused by our reduced working week. Thankfully, we’ve seen a nominal impact so far.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"managing-our-time-can-be-challenging-but-rewarding\">Managing our time can be challenging but rewarding\u003C\u002Fh2>\n\n\n\n\u003Cp>This was an adjustment for everyone and we all needed to adjust how we prioritised our time management. We had feedback from our team that the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Freduced-hours-working-at-impression\u002F\">4.5 workweek\u003C\u002Fa> helped them to focus on themselves. Whether that was saying ‘no’ to a meeting you didn’t feel you needed to be in, or making a meeting an email – we all looked at ways to prioritise our time and ensure we were still operating at our usual levels. And so far, this has been working well across the agency. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"time-off-together-works\">Time off together works\u003C\u002Fh2>\n\n\n\n\u003Cp>Initially, there was debate over how our reduced hours would be implemented. Suggestions such as a rota or a 9-day fortnight were discussed, but on reflection, everyone agreed that having the same time off altogether (Friday afternoon), would mean that people genuinely did take that time for themselves. \u003C\u002Fp>\n\n\n\n\u003Cp>We had no meetings being scheduled where people were absent or needed to catch up. We had no emails being sent (aside from a few from clients, ready for Monday morning). We had no feelings of pressure to be checking emails when people are off as things carried on without you. It feels like a clean break away from work for the entire business and then the entire business can catch up on Monday morning. \u003C\u002Fp>\n\n\n\n\u003Cp>This works for us, but every business is different. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"flexibility-matters\">Flexibility matters\u003C\u002Fh2>\n\n\n\n\u003Cp>We were always pro-flexibility when it came to working hours and location, for example, and we have a hybrid culture that reflects this. However, we recognise how this additional flexibility can have a positive impact on diversity within our organisation. For example, the 4.5-day working week can support parents, carers, and people living with disabilities or invisible conditions, to name just a few.  \u003C\u002Fp>\n\n\n\n\u003Cp>It’s been delightful to see what activities individuals have been doing on their Friday afternoons off. Time with friends and family, time to exercise, time to travel, time to sort life admin. All of these activities allow our team to be at their best, feeling recharged and ready to go when they log back on Monday. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"in-conclusion\">In conclusion\u003C\u002Fh2>\n\n\n\n\u003Cp>We are really seeing the benefits of implementing this trial, and as the trial draws to a close at the end of the Summer, we will be having internal discussions about whether we make this permanent and how we can continue to look for ways to be a progressive and flexible employer.\u003C\u002Fp>\n",false,"standard",[10],44,[],[13],162,[15,16,17,18,19,20,21,22],"post-24223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",{"page_content_modules":24,"hero":135},[25,96],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"4.5-day working week trial: What we are learning so far",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},75,"\u002Fabout\u002Four-team\u002Fzoe-ogden\u002F","Zoë Ogden","Executive Director, People","I have over 10 years of HR experience and I'm passionate about creating a truly inclusive working environment for everyone. I love to travel and I'm a real foodie.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":7,"photo":39},"\u003Cp>Executive Director, People. Joined Impression in June 2021.\u003C\u002Fp>\n\u003Cp>I have worked in HR for 10 years in a variety of different companies from FMCG, to retail to tech startup! I even spent a year working overseas in Australia for the Commonwealth Games.\u003C\u002Fp>\n\u003Cp>I truly believe people are the biggest asset to any company, and I really enjoy seeing people develop and grow alongside a business. My ambition is to create a truly inclusive working environment for everyone, and this is a very personal passion of mine.\u003C\u002Fp>\n\u003Cp>At Impression, my remit is ownership of the end to end employee lifecycle and delivering the People strategy, in line with the company growth plans. I spend a lot of my time collaborating with the leadership team to drive initiatives forward and I’m regularly involved with various projects and work streams that aim to make Impression an amazing place to work.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I’m incredibly proud to represent female leadership at Impression. I’m proud to have worked overseas and gained that invaluable experience and I’m also proud of the resilience that I’ve built up over the years. Throughout my career, there’s been many moments where I’ve been able to see the difference I’ve made and this gives me a great sense of pride.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I love finding new places to go for food and drink and I also enjoy exploring new places and travelling. I spend a lot of time going for long walks in the countryside and enjoy seeing my family and friends. I’m also a Pilates enthusiast!\u003C\u002Fp>\n",{"ID":40,"id":40,"title":41,"filename":42,"filesize":43,"url":44,"link":45,"alt":46,"author":47,"description":46,"caption":46,"name":48,"status":49,"uploaded_to":43,"date":50,"modified":50,"menu_order":43,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":56,"sizes":57},7422,"Zoe-Ogden","EfEa9h6a-Zoe-Ogden.png",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&q=90","\u002Fzoe-ogden\u002F","","12","zoe-ogden","inherit","2021-06-24 15:00:25","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":58,"thumbnail-width":59,"thumbnail-height":59,"medium":60,"medium-width":61,"medium-height":62,"medium_large":63,"medium_large-width":64,"medium_large-height":65,"large":66,"large-width":67,"large-height":68,"1536x1536":69,"1536x1536-width":70,"1536x1536-height":71,"2048x2048":72,"2048x2048-width":73,"2048x2048-height":74,"post-thumbnail":75,"post-thumbnail-width":76,"post-thumbnail-height":77,"12_col":78,"12_col-width":79,"12_col-height":80,"default_landscape":81,"default_landscape-width":82,"default_landscape-height":56,"default_portrait":83,"default_portrait-width":56,"default_portrait-height":82,"6_col_and_margin_short":84,"6_col_and_margin_short-width":76,"6_col_and_margin_short-height":80,"11_col_and_margin":85,"11_col_and_margin-width":86,"11_col_and_margin-height":80,"9_col_rectangle":87,"9_col_rectangle-width":88,"9_col_rectangle-height":89,"11_col":90,"11_col-width":91,"11_col-height":80,"staff_image_696_600":92,"staff_image_696_600-width":55,"staff_image_696_600-height":56,"rectangular_thumbnail":93,"rectangular_thumbnail-width":94,"rectangular_thumbnail-height":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":97,"reduced":27,"top_overlap":98,"bottom_underlap":98,"disable_observer":-1,"heading":99,"cta_text":100,"cta_link":101,"items":102},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[103,117,126],{"type_key":16,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":114},"Impression wins Best UK SEO Campaign at the 2026 Global Search Awards","\u003Cp>Showcasing the UK’s best search marketing talent on an international stage is always exciting; bringing home a trophy makes it even better.  We’re thrilled to announce that we took home Best UK SEO Campaign with our client, MOTORS, at this year’s Global Search Awards, celebrating the strategy, hard work, and innovation driving our team. The […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-best-uk-seo-campaign-2026-global-search-awards\u002F","2026-09-28T14:44:19",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FGSA-2026-winner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":16,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":108,"image":122,"authors":123,"category":125},"Impression listed in The Drum’s Top 100 Indie Agencies for 2026","\u003Cp>We’re thrilled to announce that we’ve officially earned a spot on The Drum’s Top 100 Indie Agencies for 2026! The Drum’s global showcase of independent creative & digital marketing agency talent returned this year with fiercer competition than ever! Agencies were scored across key performance benchmarks, including standout success at The Drum Awards and authentic, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-the-drums-top-100-indie-agencies-2026\u002F","2026-09-25T10:53:53","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FDRUM_Indie-List_02.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":112,"image":113},{"to":115,"name":116},{"type_key":16,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":108,"image":131,"authors":132,"category":134},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[133],{"name":112,"image":113},{"to":115,"name":116},{"type":136,"style":137,"heading":28,"date":4,"updatedAt":4,"reading_minutes":138,"image":139,"imageAlt":28,"categories":140,"collections":321},"blog-post","light",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Ftim-mossholder-8R-mXppeakM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[141],{"id":10,"count":142,"description":143,"link":115,"name":116,"slug":144,"taxonomy":145,"parent":43,"meta":146,"acf":147,"head_links":148,"resource_count":43,"yoast_title":149,"yoast_meta":150,"yoast_json_ld":195,"_links":293,"path":115},261,"Impression is an award winning digital agency. We specialise in results-focused, data-driven digital marketing and web development strategies for a wide range of clients and sectors.\r\n\r\nAs an agency, we’ve grown quickly. Established in 2014, we’re very proud of our team of exceptionally talented digital marketers, designers and web developers and continue to welcome new additions to that team. We also have an exceptional client retention rate which is testament to the level of work we provide.\r\n\r\n\u003Ca href=\"\u002Fabout\u002F\">Find out more about Impression\u003C\u002Fa>, or browse our blog posts below for news and updates from the team.","our-news","category",[],[],[],"Impression Agency News | Impression",[151,153,156,159,162,165,168,170,172,174,177,180,183,186,189,192],{"property":152,"content":149},"title",{"property":154,"content":155},"description","Find out more about Impression, the multi-award-winning digital marketing agency, by reading our agency news and updates from the team.",{"name":157,"content":158},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":160,"content":161},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"name":163,"content":164},"og:locale","en_GB",{"property":166,"content":167},"og:type","article",{"property":169,"content":149},"og:title",{"property":171,"content":155},"og:description",{"property":173,"content":161},"og:url",{"property":175,"content":176},"og:site_name","Impression",{"property":178,"content":179},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":181,"content":182},"og:image:width",1200,{"property":184,"content":185},"og:image:height",630,{"property":187,"content":188},"og:image:type","image\u002Fjpeg",{"property":190,"content":191},"twitter:card","summary_large_image",{"property":193,"content":194},"twitter:site","@impressiontalk",{"@context":196,"@graph":197},"https:\u002F\u002Fschema.org",[198,206,215,226],{"@type":199,"@id":200,"url":200,"name":149,"isPartOf":201,"description":155,"breadcrumb":203,"inLanguage":205},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"@id":202},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":204},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F#breadcrumb","en",{"@type":207,"@id":204,"itemListElement":208},"BreadcrumbList",[209,213],{"@type":210,"position":108,"name":211,"item":212},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":210,"position":214,"name":116},2,{"@type":216,"@id":202,"url":212,"name":176,"description":46,"publisher":217,"inLanguage":219,"potentialAction":220},"WebSite",{"@id":218},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":221,"target":222,"query-input":225},"SearchAction",{"@type":223,"urlTemplate":224},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":227,"@id":218,"name":176,"url":212,"logo":228,"image":234,"sameAs":235,"@context":239,"email":240,"foundingDate":241,"legalName":242,"vatID":243,"description":244,"telephone":245,"address":246,"location":253,"areaServed":286},"Organization",{"@type":229,"inLanguage":219,"@id":230,"url":231,"contentUrl":231,"width":232,"height":233,"caption":176},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[236,237,238],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":247,"streetAddress":248,"addressLocality":249,"addressRegion":250,"postalCode":251,"addressCountry":252},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[254,263,275],{"@type":255,"name":256,"geo":257,"address":261,"photo":234,"telephone":262},"Place","Impression Digital - Nottingham",{"@type":258,"latitude":259,"longitude":260},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":247,"streetAddress":248,"addressLocality":249,"addressRegion":250,"postalCode":251,"addressCountry":252},"+44 01158 242 212",{"@type":255,"name":264,"geo":265,"address":268,"photo":273,"telephone":274},"Impression Digital - London",{"@type":258,"latitude":266,"longitude":267},"51.50237208377361","-0.09229841534284115",{"@type":247,"streetAddress":269,"addressLocality":270,"addressRegion":271,"postalCode":272,"addressCountry":252},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":255,"name":276,"geo":277,"address":280},"Impression Digital - New York",{"@type":258,"latitude":278,"longitude":279},"40.726722746949","-74.00527778220652",{"@type":247,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},"160 Varick St","New York","NY","10013","USA",[287,290,292],{"@type":288,"name":289},"Country","Worldwide",{"@type":288,"name":291},"GBR",{"@type":288,"name":285},{"self":294,"collection":300,"about":303,"wp:post_type":306,"curies":317},[295],{"href":296,"targetHints":297},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F44",{"allow":298},[299],"GET",[301],{"href":302},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[304],{"href":305},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[307,309,311,313,315],{"href":308},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=44",{"href":310},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=44",{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=44",{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=44",{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=44",[318],{"name":319,"href":320,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[324,326,328,329],{"path":325,"name":211},"\u002F",{"path":101,"name":327},"Blog",{"path":115,"name":116},{"path":330,"name":28},null,[332],{"id":10,"name":116,"path":115},{"title":334,"script":335,"meta":407,"link":432},"4.5-day working week trial: What we are learning so far | Impression",[336],{"type":337,"key":338,"innerHTML":339},"application\u002Fld+json","yoast-json-ld",{"@context":196,"@graph":340},[341,357,365,368,376,380,398],{"@type":342,"@id":343,"isPartOf":344,"author":346,"headline":28,"datePublished":348,"mainEntityOfPage":349,"wordCount":350,"publisher":351,"image":353,"thumbnailUrl":355,"articleSection":356,"inLanguage":219},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F4-5-day-working-week-trial-what-we-are-learning-so-far\u002F#article",{"@id":345},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F4-5-day-working-week-trial-what-we-are-learning-so-far\u002F",{"name":33,"@id":347},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fc85c902cf0cf27d4a6935a1cc975a2d8","2023-07-26T12:54:33+00:00",{"@id":345},798,{"@id":352},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":354},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F4-5-day-working-week-trial-what-we-are-learning-so-far\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Ftim-mossholder-8R-mXppeakM-unsplash.jpg?auto=compress%2Cformat&q=90",[116],{"@type":358,"@id":345,"url":345,"name":334,"isPartOf":359,"primaryImageOfPage":360,"image":361,"thumbnailUrl":355,"datePublished":348,"description":362,"breadcrumb":363,"inLanguage":205},"WebPage",{"@id":202},{"@id":354},{"@id":354},"We look at our 4.5-day working-week trial and to see how we have performed over the last few months and feedback we have received.",{"@id":364},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F4-5-day-working-week-trial-what-we-are-learning-so-far\u002F#breadcrumb",{"@type":229,"inLanguage":219,"@id":354,"url":355,"contentUrl":355,"width":366,"height":367},2400,1599,{"@type":207,"@id":364,"itemListElement":369},[370,371,373,375],{"@type":210,"position":108,"name":211,"item":212},{"@type":210,"position":214,"name":327,"item":372},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":210,"position":374,"name":116,"item":200},3,{"@type":210,"position":138,"name":28},{"@type":216,"@id":202,"url":212,"name":176,"description":46,"publisher":377,"inLanguage":219,"potentialAction":378},{"@id":218},{"@type":221,"target":379,"query-input":225},{"@type":223,"urlTemplate":224},{"@type":227,"@id":218,"name":176,"url":212,"logo":381,"image":234,"sameAs":382,"@context":239,"email":240,"foundingDate":241,"legalName":242,"vatID":243,"description":244,"telephone":245,"address":383,"location":384,"areaServed":394},{"@type":229,"inLanguage":219,"@id":230,"url":231,"contentUrl":231,"width":232,"height":233,"caption":176},[236,237,238],{"@type":247,"streetAddress":248,"addressLocality":249,"addressRegion":250,"postalCode":251,"addressCountry":252},[385,388,391],{"@type":255,"name":256,"geo":386,"address":387,"photo":234,"telephone":262},{"@type":258,"latitude":259,"longitude":260},{"@type":247,"streetAddress":248,"addressLocality":249,"addressRegion":250,"postalCode":251,"addressCountry":252},{"@type":255,"name":264,"geo":389,"address":390,"photo":273,"telephone":274},{"@type":258,"latitude":266,"longitude":267},{"@type":247,"streetAddress":269,"addressLocality":270,"addressRegion":271,"postalCode":272,"addressCountry":252},{"@type":255,"name":276,"geo":392,"address":393},{"@type":258,"latitude":278,"longitude":279},{"@type":247,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},[395,396,397],{"@type":288,"name":289},{"@type":288,"name":291},{"@type":288,"name":285},{"@type":399,"@id":400,"name":33,"image":401,"description":35,"sameAs":404,"url":406},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fc85c902cf0cf27d4a6935a1cc975a2d8",{"@type":229,"inLanguage":219,"@id":402,"url":403,"contentUrl":403,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=969b0fc645119a421ff8ca9e7deda29dd1","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[405],"https:\u002F\u002Fuk.linkedin.com\u002Fin\u002Fzo-ogden-56395258","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fzoe-ogden\u002F",[408,409,410,411,412,413,414,415,416,419,421,423,424,425,426,428,429,431],{"name":154,"content":362},{"name":157,"content":158},{"property":163,"content":164},{"property":166,"content":167},{"property":169,"content":334},{"property":171,"content":362},{"property":173,"content":345},{"property":175,"content":176},{"property":417,"content":418},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":420,"content":348},"article:published_time",{"property":178,"content":422},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Ftim-mossholder-8R-mXppeakM-unsplash.jpg?auto=compress%2Cformat",{"property":181,"content":366},{"property":184,"content":367},{"property":187,"content":188},{"name":427,"content":33},"author",{"name":190,"content":191},{"name":430,"content":194},"twitter:creator",{"name":193,"content":194},[]]