[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002F26-things-to-read-while-avoiding-glastonbury-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":322,"breadcrumbs":323,"reading_minutes":138,"category":331,"head":333},"2019-06-26T07:26:20",{"rendered":6},"\u003Cp>Right now, I’m alone in the Impression office. A number of my colleagues are on annual leave for Glastonbury, so I’m guessing that, right now, they’re sat in traffic with thousands of other people.\u003C\u002Fp>\n\u003Cp>But give it a couple of hours, and the updates will begin. Photos of the campsite, videos of the music, random chatter about what a fantastic event it is… basically, a whole bunch of stuff to make me a tad jealous that they’re there and I’m not.\u003C\u002Fp>\n\u003Cp>If you’re also facing a couple of days of jealousy-inducing content from colleagues and friends, worry not! I’ve pulled together 26 of my favourite things from around the web to entertain, inform and help keep you away from the Glasto-filled Facebook feed. Enjoy!\u003C\u002Fp>\n\u003Ch2 id=\"13-conference-write-ups\">13 conference write ups\u003C\u002Fh2>\n\u003Cp>June isn’t just festival season; it also seems to be conference season! We’ve enjoyed not one but TWO awesome conferences this month. Here are some of our favourite session write ups from Outreach Conference and Search Leeds:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Foutreach-2019-how-to-perfect-your-email-pitch-sian-elvin\u002F\">How to perfect your email pitch – Outreach Conference\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Foutreach-conference-2019-getting-the-biggest-linking-coverage-in-the-hardest-markets-james-finlayson\u002F\">Getting the biggest linking coverage in the hardest markets – Outreach Conference\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcollections\u002Foutreach-2019\u002F\">Using data to supercharge your outreach efforts – Outreach Conference\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Foutreach-2019-the-power-of-language-in-the-clickbait-age-kim-bjornquist\u002F\">The power of language in the clickbait age – Outreach Conference\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-sophie-coley-search-listening-how-and-why-we-should-be-using-google-data-way-beyond-traditional-keyword-research\u002F\">Search listening: using Google data – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-jon-greenhalgh-a-i-in-paid-media-strategies-you-can-use-tomorrow\u002F\">AI in paid media – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-barry-adams-javascript\u002F\">Javascript is ruining the web – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-stephen-kenwright-content-marketing-frameworks\u002F\">Content marketing frameworks that will get you paid more – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-britney-muller-machine-learning\u002F\">Machine learning for SEOs – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-sam-marsden-overcoming-technical-seo-challenges-for-enterprise-sites\u002F\">Overcoming technical SEO challenges – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-bastian-grimm-why-most-seo-audits-are-sht\u002F\">Why most SEO audits are sh*t – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-rory-truesdale-intent-optimisation\u002F\">Intent optimisation – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-leeds-emily-potter-featured-snippets\u002F\">Featured snippets are achievable – Search Leeds\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"7-cool-new-things-to-try-consider\">7 cool new things to try \u002F consider\u003C\u002Fh2>\n\u003Cp>Here are some of the cool things we’ve been talking about at Impression HQ this month:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcloud.google.com\u002Fnatural-language\u002F#natural-language-api-demo\">Google’s natural language processing API\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fadwords-phrase-match-modifier\u002F239493\u002F\">Phrase match modifiers for PPC\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F216283662383974\">Facebook’s video creation kit\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Flilyraynyc\u002Fstatus\u002F1139173634638045184\">Discussing the impact of FAQ schema\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsparktoro.com\u002Fblog\u002Fhow-much-of-googles-search-traffic-is-left-for-anyone-but-themselves\u002F\">Rand strikes fear into the heart of SEOs… and he may have a point\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.p01.org\u002Fdefender_of_the_favicon\u002F\">Favicons (oldies but goodies, right?)\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fis-google-about-to-shake-up-real-estate-seo\u002F\">Is Google poised to shake up real estate SEO?\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"5-campaigns-that-inspired-our-pr-team\">5 campaigns that inspired our PR team\u003C\u002Fh2>\n\u003Cp>PR is all about creative thinking combined with a deep understanding of what content travels well; we regularly share our favourite campaigns from around the web – here are some of our faves this month:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.expedia.no\u002Fvc\u002Fc\u002Fvirtuelle-flam\u002Fen\u002F\">Virtual Flam\u003C\u002Fa> – it’s not new, but with video continuing to grow in popularity, it’s a great example of the power of cool visuals\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fthetoiletstudy.com\u002F\">The Toilet Study\u003C\u002Fa> – we don’t know why this exists, but we’re glad it does\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpudding.cool\u002F2019\u002F06\u002Fpeople-map-uk\u002F\">People Map of the UK\u003C\u002Fa> – simple but effective\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tonikenergy.com\u002Fblog\u002Fis-your-city-ready-for-electric-vehicles\u002F\">Is Your City EV Ready?\u003C\u002Fa> – data driven news (one of our campaigns)\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.feelgoodcontacts.com\u002Fblog\u002Fwhat-causes-airport-delays\">ePassport Delays\u003C\u002Fa> – national coverage, bad news for beards (another of our campaigns)\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"1-cracking-bit-of-news-for-the-impression-team\">1 cracking bit of news for the Impression team…\u003C\u002Fh2>\n\u003Cp>OK, so maybe this isn’t quite as ‘useful’ as the rest of the links shared here, but hopefully it is interesting and maybe even a bit inspirational…\u003C\u002Fp>\n\u003Cp>Last week, Impression won TWO awards at the European Search Awards. One was for Best Use of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa> in a Search Campaign, in recognition of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.envirobuild.com\u002Fblogs\u002Farticles\u002Fdonald-trump-amphibian\">that time we named a worm after a US president\u003C\u002Fa> and achieved global coverage and massive ranking increases. The other was for Best \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> Campaign in the Health Sector in recognition of outstanding ranking, traffic and revenue increases in the highly competitive eyewear industry.\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-european-search-awards-pr-seo\u002F\">Learn more about both awards here.\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>So there you have it! 26 things to read while you avoid Glastonbury updates. Have we missed anything here? Feel free to share your own interesting news, updates, thoughts and advice in the comments below.\u003C\u002Fp>\n",false,"standard",[10],39,[],[13],135,[15,16,17,18,19,20,21,22],"post-4516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":24,"hero":134},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"26 Things to Read While Avoiding Glastonbury Updates",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,122],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":117,"image":118,"authors":119,"category":121},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":133},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":131,"image":132},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":135,"style":136,"heading":28,"date":4,"updatedAt":137,"reading_minutes":138,"image":139,"imageAlt":28,"categories":140,"collections":321},"blog-post","light","2022-02-07T16:48:22",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FNY9onyVS-050720211625510229_avoid-glastonbury-updates.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[141],{"id":10,"count":142,"description":143,"link":110,"name":111,"slug":144,"taxonomy":145,"parent":42,"meta":146,"acf":147,"head_links":148,"resource_count":149,"yoast_title":150,"yoast_meta":151,"yoast_json_ld":195,"_links":293,"path":110},282,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":34,"title_override":34,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[152,154,157,160,163,166,169,171,173,175,178,181,184,187,189,192],{"property":153,"content":150},"title",{"property":155,"content":156},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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