[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002F13-custom-columns-to-enhance-google-ad-reporting":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":353,"breadcrumbs":354,"reading_minutes":164,"category":362,"head":364},"2022-10-03T09:10:00",{"rendered":6},"\n\u003Cp>Launched in 2014, Custom Columns allows you to create bespoke metrics and text results within the Google Ads interface. Updated in April 2022, the recent iteration of the Custom Column feature introduced:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Spreadsheet functions \u002F formulas \u003C\u002Fli>\u003Cli>Calculate and compare dynamic date ranges\u003C\u002Fli>\u003Cli>Use other custom columns in a custom column\u003C\u002Fli>\u003Cli>Ability to filter custom variables for conversions\u003C\u002Fli>\u003Cli>Non-metric columns supported within formulas\u003C\u002Fli>\u003Cli>New column data formats; “Date”, “Text”, “True\u002FFalse”\u003C\u002Fli>\u003Cli>The ability to apply multiple filters to one formula\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>What does this mean for you? These updates introduce new possibilities which wouldn’t have been possible before, unless you used 3rd party software outside of the Google Ads platform via data exports and dashboards. With Custom Columns, you can:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Glean fast, actionable insights\u003C\u002Fli>\u003Cli>Keep a closer eye on trends and changes within the market \u003C\u002Fli>\u003Cli>Increase efficiency with easier account management\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>You can now also compare metrics across different date ranges, allowing for dynamic formulas that reflect the report date you have selected. Previously, static date ranges would break if you hadn’t selected a specific report date range.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s how you can start creating custom columns and a few useful examples that you can use in your account right now.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-create-a-custom-column\">How to create a custom column\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-add-the-custom-columns-from-this-blog-to-your-account\">How to add the custom columns from this blog to your account\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#1-campaign-group-labelling\">1. Campaign & group labelling\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#2-identifying-new-keywords\">2. Identifying new keywords\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#3-yesterdays-percentage-change-in-a-metric\">3. Yesterday's percentage change in a metric\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#4-increased-competition\">4. Increased competition\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#5-increased-competition-advanced\">5. Increased competition (advanced)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#6-predicted-spend\">6. Predicted spend\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#7-average-daily-spend\">7. Average daily spend\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#8-percentage-of-daily-budget-spent\">8. Percentage of daily budget spent\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#9-yesterdays-conversions-up-down\">9. Yesterday's conversions up\u002Fdown\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#10-conversion-trends-last-7-days-vs-last-30-days\">10. Conversion trends (last 7 days vs last 30 days)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#11-conversion-breakdown-by-action\">11. Conversion breakdown (by action)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#12-percentage-of-spend-on-search-partners\">12. Percentage of spend on Search Partners\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#13-metric-on-target-true-false\">13. Metric on target (true\u002Ffalse)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tips-for-when-creating-custom-columns\">Tips for when creating Custom Columns\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-create-a-custom-column\">How to create a custom column\u003C\u002Fh2>\n\n\n\n\u003Cp>In the Google Ads Interface on the \u003Cstrong>\u003Cem>‘campaign’\u003C\u002Fem>\u003C\u002Fstrong> screen go to the menu on the right-hand side above the campaign table and click on;\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>\u003Cem>‘columns’\u003C\u002Fem>\u003C\u002Fstrong> \u003C\u002Fli>\u003Cli>then ‘\u003Cstrong>\u003Cem>modify columns\u003C\u002Fem>\u003C\u002Fstrong>’\u003C\u002Fli>\u003Cli>scroll down to ‘\u003Cstrong>\u003Cem>Custom columns\u003C\u002Fem>\u003C\u002Fstrong>’ \u003C\u002Fli>\u003Cli>click ‘\u003Cstrong>\u003Cem>+ Custom Columns\u003C\u002Fem>\u003C\u002Fstrong>’. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>From here you can start to create your column.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"207\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-modify-custom-columns-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19349\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-creating-columns-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19342\" width=\"590\" height=\"275\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-add-the-custom-columns-from-this-blog-to-your-account\">How to add the custom columns from this blog to your account\u003C\u002Fh2>\n\n\n\n\u003Cp>To add these custom columns to your Google Ads account you will need to follow the instructions above and then click on the \u003Cstrong>\u003Cem>‘text’\u003C\u002Fem>\u003C\u002Fstrong> view. In the text view, you will be able to copy and paste the formulas and then click save. \u003C\u002Fp>\n\n\n\n\u003Cp>If you don’t select the text view you won’t be able to paste.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-create-column-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19341\" width=\"596\" height=\"364\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"1-campaign-group-labelling\">1. Campaign & group labelling\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data format:\u003C\u002Fstrong> Text (ABC)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">if(contains(“Brand”, Campaign_name), “Brand”, “Generic”)\u003C\u002Fp>\n\n\n\n\u003Cp>This formula allows you to return a text result based on the campaign name or ad group name. This is useful when filtering or ordering your campaigns or ad groups. The below setup looks to return the text result ‘brand’ if the campaign name contains brand, if it doesn’t then it returns ‘generic’.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Countries (eg, UK or US) \u003C\u002Fli>\u003Cli>Gender (Male or Female)\u003C\u002Fli>\u003Cli>High\u002FLow-profit margin\u003C\u002Fli>\u003Cli>Product or Service Category\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-labelling-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19346\" width=\"626\" height=\"202\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"353\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-labelling-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19347\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"2-identifying-new-keywords\">2. Identifying new keywords\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format:\u003C\u002Fstrong> Text (ABC)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">if(and(Conversions >2, Clicks < 100), “yes”, “-“)\u003C\u002Fp>\n\n\n\n\u003Cp>This column helps you identify new potential keywords based on the parameters you set. In the below set-up, the formula looks to see if a search term has had more than 2 conversions and less than 100 clicks. If it has then it returns “yes” and if it doesn’t then it returns “-”. You can then quickly filter your search query report to only show the terms returning “yes”, saving you time in your account.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Campaign \u002F Ad Group level: Conversions more than X and CPA below X\u003C\u002Fli>\u003Cli>Keyword level: Cost above X and Conversions less than X\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-new-keywords-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19350\" width=\"679\" height=\"235\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"411\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-new-keywords-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19351\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"3-yesterdays-percentage-change-in-a-metric\">3. Yesterday’s percentage change in a metric\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format\u003C\u002Fstrong>: Percentage (%)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">(Impr.between_dates(yesterday, yesterday) – Impr.between_dates(yesterday.shift(0, 0, -1), yesterday.shift(0, 0, -1))) \u002F Impr.between_dates(yesterday.shift(0, 0, -1), yesterday.shift(0, 0, -1))\u003C\u002Fp>\n\n\n\n\u003Cp>This column provides you with the percentage change a metric had yesterday compared with the day before it. This is particularly useful for the ‘Impression’ metric as it allows you to spot trends in increasing or decreasing search volume and highlight changes within the market. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Clicks\u003C\u002Fli>\u003Cli>Avg CPC\u003C\u002Fli>\u003Cli>Cost\u003C\u002Fli>\u003Cli>Conversions\u003C\u002Fli>\u003Cli>CPA\u003C\u002Fli>\u003Cli>ROAS (Conv Value \u002F Cost)\u003C\u002Fli>\u003Cli>Week date range\u003C\u002Fli>\u003Cli>Month date range\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-yesterday-change-in-metric-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19361\" width=\"630\" height=\"204\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"323\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-percentage-change-in-metric-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19352\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"4-increased-competition\">4. Increased competition\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format:\u003C\u002Fstrong> Text (ABC)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level\u003C\u002Fstrong>: Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">if(and((Search_impr_share.between_dates(report_range_start, report_range_start) – Search_impr_share.between_dates(report_range_end, report_range_end)) > 0.02, ((Avg_CPC.between_dates(report_range_end, report_range_end) – Avg_CPC.between_dates(report_range_start, report_range_start)) \u002F Avg_CPC.between_dates(report_range_start, report_range_start)) < 0.01), “Increased”, “-“)\u003C\u002Fp>\n\n\n\n\u003Cp>This column takes into account decreases in Impression Share and increases in Average Cost-per-click (Avg. CPC) to identify if there has been an increase in competition in the market. If the statement is true then it will return “Increased”.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-increased-competition-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19343\" width=\"568\" height=\"205\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"579\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-increased-competition-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19344\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"5-increased-competition-advanced\">5. Increased competition (advanced)\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format:\u003C\u002Fstrong> Text (ABC)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">if(or(and((Search_impr_share.between_dates(report_range_start, report_range_start) – Search_impr_share.between_dates(report_range_end, report_range_end)) > 0.02, ((Avg_CPC.between_dates(report_range_end, report_range_end) – Avg_CPC.between_dates(report_range_start, report_range_start)) \u002F Avg_CPC.between_dates(report_range_start, report_range_start)) > -0.1), and((Search_impr_share.between_dates(report_range_end, report_range_end) – Search_impr_share.between_dates(report_range_start, report_range_start)) < 0.005, ((Avg_CPC.between_dates(report_range_end, report_range_end) – Avg_CPC.between_dates(report_range_start, report_range_start)) \u002F Avg_CPC.between_dates(report_range_start, report_range_start)) > 0.2)), “Increased”, “-“)\u003C\u002Fp>\n\n\n\n\u003Cp>Building on the above formula, this column goes one step further and looks at if Impression Share has decreased or stayed level and Avg. CPC has increased OR if Impression Share has decreased and Avg. CPC has increased or stayed the same. If either statement is true then it will return “Increased”.\u003C\u002Fp>\n\n\n\n\u003Cp>The market is never clear cut so this column allows for more variations and closer monitoring.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"631\" height=\"232\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-increased-competition-advanced-1-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19373\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"581\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-increased-competition-advanced-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19345\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"6-predicted-spend\">6. Predicted spend\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format:\u003C\u002Fstrong> Money (£)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">(Cost \u002F day(today())) * day(offset_days(offset_months(month_start(), 1), -1))\u003C\u002Fp>\n\n\n\n\u003Cp>This column is useful for judging pacing of monthly spends. It takes the current spend divided by the number of days past in the month, times the number of days left in the month.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Impressions\u003C\u002Fli>\u003Cli>Clicks\u003C\u002Fli>\u003Cli>Conversions\u003C\u002Fli>\u003Cli>Individual Conversion actions\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-predicted-spend-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19356\" width=\"597\" height=\"201\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"582\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-predicted-spend-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19355\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"7-average-daily-spend\">7. Average daily spend\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format\u003C\u002Fstrong>: Money (£)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level\u003C\u002Fstrong>: Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">(Cost \u002F report_days_count())\u003C\u002Fp>\n\n\n\n\u003Cp>This column allows you to see what the average daily spend is per campaign \u002F ad group \u002F keyword. This allows you to keep a closer eye on where your budget is going. It divides the cost by the number of days selected in the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002Fgoogle-analytics-consultancy\u002F\">reporting\u003C\u002Fa> date range.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Impressions\u003C\u002Fli>\u003Cli>Clicks\u003C\u002Fli>\u003Cli>Conversions\u003C\u002Fli>\u003Cli>Individual Conversion actions\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-average-daily-spend-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19334\" width=\"591\" height=\"184\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"582\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-predicted-spend-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19355\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"8-percentage-of-daily-budget-spent\">8. Percentage of daily budget spent\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format\u003C\u002Fstrong>: Percentage (%)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level\u003C\u002Fstrong>: Campaign\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">((Cost \u002F report_days_count()) \u002F Daily_Budget)\u003C\u002Fp>\n\n\n\n\u003Cp>This column gives you insight into how much of your campaign level budget is being spent per day. This is great for identifying campaigns that are underspending or overspending which then allows you to adjust bid strategy targets or reallocate budgets to other campaigns to make sure you’re getting the most out of your overall account budget.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-percentage-of-daily-budget-spend-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19353\" width=\"605\" height=\"207\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-percentage-of-daily-budget-spend-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19354\" width=\"301\" height=\"341\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"9-yesterdays-conversions-up-down\">9. Yesterday’s conversions up\u002Fdown\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format\u003C\u002Fstrong>: Text (ABC)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">if((Conversions.date_range(yesterday)) < (Conversions.date_range(last_30_days)\u002F30), “down”, “up”)\u003C\u002Fp>\n\n\n\n\u003Cp>This column looks at the number of Conversions yielded yesterday compared to the Last 30 days and tells you if yesterday’s performance was up or down in comparison. This is great for keeping an eye on how performance is going and can help you identify issues or opportunities if it’s the same results over the course of a few days.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Impressions\u003C\u002Fli>\u003Cli>Clicks\u003C\u002Fli>\u003Cli>Cost\u003C\u002Fli>\u003Cli>Individual Conversion actions\u003C\u002Fli>\u003Cli>Last 7 days’ date range\u003C\u002Fli>\u003Cli>Last 14 days’ date range\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-yesterday-conversions-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19363\" width=\"658\" height=\"228\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"580\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-yesterday-conversion-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19362\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"10-conversion-trends-last-7-days-vs-last-30-days\">10. Conversion trends (last 7 days vs last 30 days)\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format\u003C\u002Fstrong>: Percentage (%)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level\u003C\u002Fstrong>: Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">(((Conversions.date_range(last_7_days) \u002F 7) \u002F (Conversions.date_range(last_30_days) \u002F 30)) – 1)\u003C\u002Fp>\n\n\n\n\u003Cp>This column produces a percentage change in the last 7 days vs the last 30 days. This gives you the ability to see which direction a metric is trending and whether you need to take action to improve performance or capitalise on an opportunity.\u003C\u002Fp>\n\n\n\n\u003Cp>Ideas of other variations: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Impressions\u003C\u002Fli>\u003Cli>Clicks\u003C\u002Fli>\u003Cli>Cost\u003C\u002Fli>\u003Cli>Individual Conversion actions\u003C\u002Fli>\u003Cli>Last 7 days vs 14 days date range\u003C\u002Fli>\u003Cli>Last 14 days vs 30 days date range\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-conversion-trend-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19338\" width=\"732\" height=\"249\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-conversion-trend-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19339\" width=\"714\" height=\"308\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"581\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-conversion-trends-3-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19340\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"11-conversion-breakdown-by-action\">11. Conversion breakdown (by action)\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format:\u003C\u002Fstrong> Text (ABC)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">concat(“Contact Forms: “, to_text(Conversions.conversion_action(“Quote form submit”)), ” Calls: “, to_text(Conversions.conversion_action(“Calls from ads”, “Website calls from ads”)))\u003C\u002Fp>\n\n\n\n\u003Cp>This column breaks down the number of conversions you’ve had from each conversion action. This allows you to see what your splits are between actions and spot any increases\u002Fdecreases in volumes.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>All Conversions by Device type\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-conversion-breakdown-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19336\" width=\"699\" height=\"225\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"582\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-conversion-breakdown-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19337\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"12-percentage-of-spend-on-search-partners\">12. Percentage of spend on Search Partners\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format:\u003C\u002Fstrong> Percentage (%)\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Formula:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">Cost.network(partners) \u002F Cost\u003C\u002Fp>\n\n\n\n\u003Cp>This custom column gives you insight into how much of your budget is being spent on ‘Search Partners’ so that you can make an informed decision on whether to continue running search ads on them or not.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Impressions\u003C\u002Fli>\u003Cli>Clicks\u003C\u002Fli>\u003Cli>Conversions\u003C\u002Fli>\u003Cli>Metric on Display Network\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-search-partners-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19357\" width=\"627\" height=\"209\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"281\" height=\"399\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-search-partners-2-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19358\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"13-metric-on-target-true-false\">13. Metric on target (true\u002Ffalse)\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Data Format:\u003C\u002Fstrong> True \u002F False\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Level:\u003C\u002Fstrong> Campaign \u002F Ad Group \u002F Keyword\u003C\u002Fp>\n\n\n\n\u003Cp>Formula:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-text-color\" style=\"color:#0037ff\">not(Conversion_value_per_cost < 10)\u003C\u002Fp>\n\n\n\n\u003Cp>This custom column gives you insight into if a Campaign \u002F Ad Group \u002F Keywords is achieving your set account level KPI. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ideas of other variations: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Impressions\u003C\u002Fli>\u003Cli>Clicks\u003C\u002Fli>\u003Cli>Cost\u003C\u002Fli>\u003Cli>Conversions\u003C\u002Fli>\u003Cli>CPA\u003C\u002Fli>\u003Cli>Impression Share\u003C\u002Fli>\u003Cli>Click Share\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-metric-on-target-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19348\" width=\"683\" height=\"220\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"358\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-true-false-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19360\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>These are just a handful of ideas and there are lots of different variations that can be made using these as bases to build from. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tips-for-when-creating-custom-columns\">Tips for when creating Custom Columns\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Custom Column Name\u003C\u002Fstrong>  \u003C\u002Fp>\n\n\n\n\u003Cp>Keep this short as it will be shown at the top of the column in your campaign\u002Fad group\u002Fkeyword view so long titles will take up a lot of screen space meaning less room for your important new metrics and insights. We love acronyms in Digital Marketing so make sure you use them.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cp>\u003Cstrong>Custom Column Description\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This is where you can put in as much detail as you want, there is nothing worse than creating a custom column for a specific need, only having to use it a couple of times but every time you have to open it back up to remember exactly what it calculates. The description only shows when you hover your mouse over the column title so there’s no need to worry about writing too much or even including the full formula in the description so you have a quick and easy reference.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cp>\u003Cstrong>Data Format\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This may be the most important box to fill out correctly, if you select the wrong format and click save, that format is saved forever and can’t be changed. So if you get it wrong you’ll have to delete the columns and start again.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cp>\u003Cstrong>Column Sets\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>To save you from having hundreds of columns showing and having to scroll right for ages to find the column you’re looking for you can set up Column sets by theme so that you can have all your ‘trending’ columns together or all your ‘projection’ columns together.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"260\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-column-set-1-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19335\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cp>\u003Cstrong>Set up Rules\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>You can set up rules to complete actions as a result of a value in your custom columns. For example that could be to send an email alert or increase\u002Fdecrease budgets if competition increases.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-set-up-rules-min.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19359\" width=\"640\" height=\"307\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cp>We recognise and thank some of the professionals within the industry for creating some of these custom columns that have inspired this blog, such as Koos Hoeijmakers (Greenhouse).\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>For more tips and advice on how to get the most from your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> performance and reporting, be sure to check out more in our blog. Explore our white papers, webinars and more in our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002F\">resources\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],185,[15,16,17,18,19,20,21,22],"post-19298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":160},[25,113],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"13 Custom Columns to enhance Google Ad reporting",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},85,"\u002Fabout\u002Four-team\u002Fdave-alexander\u002F","Dave Alexander","Senior Paid Media Strategist","I'm a Senior Paid Media Strategist at Impression. I work on a number of client accounts, utilising my PPC expertise to implement the most effective techniques to help them grow their business.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJnGRR2J5-Dave-Alexander.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":58},"\u003Cp>Senior Paid Media Strategist. Joined Impression in July 2021.\u003C\u002Fp>\n\u003Cp>I spent 3 years working at a full service marketing agency in Leicester working predominantly with national house builders. During my time at this agency, I progressed from account executive to becoming the company’s first PPC account manager, I became responsible for managing 26 accounts! Prior to this, I worked in basketball as a coach, community projects manager and marketing manager for the Leicester Riders & Leicester Riders Foundation.\u003C\u002Fp>\n\u003Cp>At Impression, I work on a variety of client accounts, utilising my knowledge in PPC to apply the best strategies to help their business grow. 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If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128,131],{"name":129,"image":130},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":132,"image":133},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":135,"name":46},"\u002Fblog\u002Fcategory\u002Fppc\u002F",{"type_key":16,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":141,"image":142,"authors":143,"category":147},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. 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Custom Columns to enhance Google Ad reporting | 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