[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fanalytics\u002Fgoogle-tag-manager":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":170,"breadcrumbs":171,"head":181},"2021-01-11T16:43:36",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-384","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":64},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"Google Tag Manager Agency","Powerful web analytics that underpin data-driven, results-focused digital strategies","\u003Cp>Google Tag Manager (GTM) empowers marketers to access, amend and manipulate sometimes complex website and user data which is generated by your prospects and customers using your website or web application. As a leading Google Tag Manager agency, we provide expert Google Tag Manager setup, integration, and audits to ensure seamless tracking and accurate insights.\u003C\u002Fp>\n",[24,50],{"image":25,"url":49},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":27,"status":33,"uploaded_to":34,"date":35,"modified":35,"menu_order":29,"mime_type":36,"type":37,"subtype":38,"icon":39,"width":40,"height":41,"sizes":42},31754,"644286f038012250033022","644286f038012250033022.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002F644286f038012250033022.svg","\u002Fanalytics\u002Fgoogle-tag-manager\u002F644286f038012250033022\u002F","98","inherit",384,"2025-01-30 10:28:26","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",115,62,{"thumbnail":30,"thumbnail-width":43,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":46,"medium_large":30,"medium_large-width":47,"medium_large-height":48,"large":30,"large-width":47,"large-height":48,"1536x1536":30,"1536x1536-width":40,"1536x1536-height":41,"2048x2048":30,"2048x2048-width":40,"2048x2048-height":41,"post-thumbnail":30,"post-thumbnail-width":40,"post-thumbnail-height":41,"12_col":30,"12_col-width":40,"12_col-height":41,"default_landscape":30,"default_landscape-width":40,"default_landscape-height":41,"default_portrait":30,"default_portrait-width":40,"default_portrait-height":41,"6_col_and_margin_short":30,"6_col_and_margin_short-width":40,"6_col_and_margin_short-height":41,"11_col_and_margin":30,"11_col_and_margin-width":40,"11_col_and_margin-height":41,"9_col_rectangle":30,"9_col_rectangle-width":40,"9_col_rectangle-height":41,"11_col":30,"11_col-width":40,"11_col-height":41,"staff_image_696_600":30,"staff_image_696_600-width":40,"staff_image_696_600-height":41,"rectangular_thumbnail":30,"rectangular_thumbnail-width":40,"rectangular_thumbnail-height":41},640,346,200,108,700,378,"https:\u002F\u002Fstape.io\u002Fpartner\u002Fimpression",{"image":51,"url":6},{"ID":52,"id":52,"title":53,"filename":54,"filesize":29,"url":55,"link":56,"alt":6,"author":32,"description":6,"caption":6,"name":57,"status":33,"uploaded_to":58,"date":59,"modified":60,"menu_order":29,"mime_type":36,"type":37,"subtype":38,"icon":39,"width":61,"height":61,"sizes":62},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","premierpartner-rgb-clickable",169,"2026-02-25 14:32:05","2026-02-25 14:33:22",1,{"thumbnail":55,"thumbnail-width":43,"thumbnail-height":43,"medium":55,"medium-width":45,"medium-height":45,"medium_large":55,"medium_large-width":47,"medium_large-height":61,"large":55,"large-width":47,"large-height":63,"1536x1536":55,"1536x1536-width":61,"1536x1536-height":61,"2048x2048":55,"2048x2048-width":61,"2048x2048-height":61,"post-thumbnail":55,"post-thumbnail-width":61,"post-thumbnail-height":61,"12_col":55,"12_col-width":61,"12_col-height":61,"default_landscape":55,"default_landscape-width":61,"default_landscape-height":61,"default_portrait":55,"default_portrait-width":61,"default_portrait-height":61,"6_col_and_margin_short":55,"6_col_and_margin_short-width":61,"6_col_and_margin_short-height":61,"11_col_and_margin":55,"11_col_and_margin-width":61,"11_col_and_margin-height":61,"9_col_rectangle":55,"9_col_rectangle-width":61,"9_col_rectangle-height":61,"11_col":55,"11_col-width":61,"11_col-height":61,"staff_image_696_600":55,"staff_image_696_600-width":61,"staff_image_696_600-height":61,"rectangular_thumbnail":55,"rectangular_thumbnail-width":61,"rectangular_thumbnail-height":61},370,[65,76,80,96,103,129,148,165],{"acf_fc_layout":66,"reduced":67,"top_overlap":68,"bottom_underlap":68,"disable_observer":-1,"style":-1,"layout":-1,"size":69,"container":70,"gutter":-1,"left_gutter":6,"position":71,"image":72,"image_width":73,"image_height":74,"alt":75},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002Fgoogle-deepmind-_HnJfS6WhA8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"google-deepmind-_HnJfS6WhA8-unsplash",{"acf_fc_layout":77,"reduced":67,"top_overlap":68,"bottom_underlap":68,"disable_observer":-1,"heading":78,"content":79},"full_width_text","How Google Tag Manager can help your business","\u003Cp class=\"intro\">Google Tag Manager (GTM) makes it easier to manage and deploy marketing tags without the need for constant developer support. If you want to streamline data tracking, tweak your marketing and improve website performance, GTM brings it all together.\u003C\u002Fp>\n\u003Cp>When set up right, GTM makes your analytics, conversion tracking and remarketing tags work together so you get a clearer picture of user behaviour and campaign performance.  Whether you’re managing an e-commerce site or a content-driven platform, GTM’s flexibility helps businesses gain better visibility into user behaviour and marketing ROI.\u003C\u002Fp>\n\u003Cp>As a \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> Google Tag Manager agency, we know how important it is to get GTM right from the start. From accurate tracking to efficient data layering, GTM can elevate your overall marketing strategy, making it a key element in your digital ecosystem.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Need expert support? \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to see how our Google Tag Manager consultants can help you make the most of your data.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Our media solutions team are also experienced in implementing server side tagging which will be crucial in the future for accurate attribution and the depreciation of third-party cookies. Our team have hands on experience with hosting Google server side containers on Google’s Cloud Run, App Engine and also using our preferred hosting partner \u003Ca href=\"https:\u002F\u002Fstape.io\u002Fpartner\u002Fimpression\" target=\"_blank\" rel=\"noopener\">Stape\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Tag Manager 360 is part of the \u003Ca href=\"\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F\">Google Marketing Platform suite\u003C\u002Fa>.\u003C\u002Fp>\n",{"acf_fc_layout":81,"reduced":67,"top_overlap":68,"bottom_underlap":68,"disable_observer":-1,"style":82,"layout":83,"heading":84,"intro":85,"cta_text":86,"cta_link":87,"columns":88,"show_steps":19,"grid_items":89},"large_column_text","blue_background","content_grid","Our approach to Google Tag Manager services","\u003Cp>At our Google Tag Manager consultancy, we focus on ensuring that every piece of website and user data is captured in a clear, actionable way. We believe that the true value of GTM is unlocked when it’s set up to seamlessly integrate with your existing tools and systems, such as Customer Data Platforms and Marketing Automation software.\u003C\u002Fp>\n\u003Cp>Our Google Tag Manager consultants specialise in both Google Tag Manager set-up and Google Tag Manager integration, ensuring smooth, error-free data capture and reporting. Whether you are a small business or an enterprise, we tailor our services to your unique needs, providing a robust, scalable solution that grows with you. \u003C\u002Fp>\n\u003Cp>For larger businesses, we offer Google Tag Manager 360, which is designed to meet the needs of enterprise-level companies requiring more advanced tracking and integration capabilities. Additionally, our experience with server-side tagging ensures that your data remains accurate and secure, even as privacy concerns and the depreciation of third-party cookies continue to evolve.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","2",[90,93],{"text":91,"title":92},"\u003Cp>Additionally, with the use of Customer Data Platforms, Marketing Automation and connected CRMs, collecting accurate and reliable user-level web behavioural and event data is critical to campaign success.\u003C\u002Fp>\n\u003Cp>In recent years, to counter the challenges posed by browsers in light of changing privacy concerns, Google has released an additional tagging container version called Server-Side Containers. To ensure data quality and fidelity are as high as possible, all data-mature and maturing businesses should be considering this solution\u003C\u002Fp>\n","Customer Data Platforms & Marketing Automation",{"text":94,"title":95},"\u003Cp>Inconsistencies between the way different platforms report can be difficult to manage, especially when it comes to goals and event tracking, and e-commerce.\u003C\u002Fp>\n\u003Cp>A data layer is an invisible technical feature which allows the easy abstraction of on-page and user events from your website, into a central tag management system. There’s some set-up required up front, but beyond that, there are very few requirements from developers or IT. For this reason, it’s a really popular option and is quickly being adopted by most content management systems and ecommerce platforms.\u003C\u002Fp>\n\u003Cp>There are various other benefits of utilising a data layer with Google Tag Manager, and these include permission-managed access to utilising the data, for your agency for example, consistency between platforms driven by the same origin data, and simpler debugging if you run into data quality issues.\u003C\u002Fp>\n","Implementing best practice: Utilising a feature-rich Data Layer",{"acf_fc_layout":66,"reduced":67,"top_overlap":68,"bottom_underlap":68,"disable_observer":-1,"style":-1,"layout":-1,"size":97,"container":98,"gutter":-1,"left_gutter":99,"position":6,"image":100,"image_width":101,"image_height":74,"alt":102},"full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Fgoogle-deepmind-jVZ_BKzDOJg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,"google-deepmind-jVZ_BKzDOJg-unsplash",{"acf_fc_layout":104,"reduced":67,"top_overlap":105,"bottom_underlap":105,"disable_observer":-1,"heading":106,"intro":107,"columns":108,"style":109,"layout":110,"grid_items":111},"linked_content_grid","none","Google Tag Manager Services","\u003Cp>The data you want to see and how you want to use it will likely be unique to you – which is why we offer custom solutions across all of our data and analytics services. The following example use cases serve as examples only; get in touch to discuss how our Google Tag Manager consultants can help.\u003C\u002Fp>\n","3","dark","left-margin",[112,115,118,122,126],{"title":113,"content":114,"link":6},"Social Media Advertising ","\u003Cp>If your business is investing in social media advertising on platforms like Facebook, Twitter and Instagram, you’ll likely be using their pixels to track your activities. Our Google Tag Manager experts can integrate these tracking pixels, ensuring seamless data flow into Google Analytics or your other analytics solutions.\u003C\u002Fp>\n",{"title":116,"content":117,"link":6},"Ad Platform Audience Matching","\u003Cp>Search and Social ad platforms can be very powerful, facilitating targeting on a granular level. With the help of your Data Layer, and\u002For Google Tag Manager, we can take this to the next level, capturing more behavioural and user-level identifiers based on form and checkout inputs such as email address.\u003C\u002Fp>\n",{"title":119,"content":120,"link":121},"Ecommerce Analytics","\u003Cp>We help businesses leverage Google Tag Manager integration with Google Analytics and Data Layer to track ecommerce performance. Such data can then be used to optimise user journeys, plan your stock levels and improve conversion rates.\u003C\u002Fp>\n","\u002Fsectors\u002Fecommerce-marketing-agency\u002F",{"title":123,"content":124,"link":125},"App Analytics","\u003Cp>We work with app analytics and mobile measurement software solutions, including ‘Google Analytics for Firebase’, and a number of mobile measurement providers.\u003C\u002Fp>\n","\u002Fanalytics\u002Fapp-analytics\u002F",{"title":127,"content":128,"link":6},"Doubleclick And Floodlight Rollouts","\u003Cp>Google Tag Manager provides an excellent solution to businesses using DoubleClick and Floodlight to give better control over programmatic audience creation. As a Google Premier Partner, we are well-placed to help.\u003C\u002Fp>\n",{"acf_fc_layout":130,"reduced":67,"top_overlap":68,"bottom_underlap":68,"disable_observer":-1,"heading":131,"faqs":132},"faqs","Google Tag Manager FAQs",[133,136,139,142,145],{"title":134,"text":135},"What is Google Tag Manager?","\u003Cp>Google Tag Manager allows tags, which are snippets of code, to be added to a website without editing the website's source code. Common tags include Google Analytics tracking code and structured data. All changes are tracked, version-controlled and can be previewed.\u003C\u002Fp>\n",{"title":137,"text":138},"Why choose Impression as your Google Tag Manager agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning Google Tag Manager specialists at your disposal.\u003C\u002Fp>\n",{"title":140,"text":141},"Do I need Google Tag Manager consultancy?","\u003Cp>If you're struggling with tracking issues, inaccurate data, or missing insights, working with Google Tag Manager consultants can help you unlock the full potential of your data. We provide custom solutions to improve tracking accuracy and marketing performance.\u003C\u002Fp>\n",{"title":143,"text":144},"How can Google Tag Manager improve my marketing performance?","\u003Cp>By ensuring your analytics, conversion tracking, and remarketing tags work together, GTM helps you make data-driven decisions, optimise campaigns, and enhance user experience. With Google Tag Manager experts, you can track user interactions more effectively and gain a clearer view of ROI.\u003C\u002Fp>\n",{"title":146,"text":147},"Can you help audit and fix my existing Google Tag Manager setup?","\u003Cp>Yes! Our Google Tag Manager audit services identify and resolve tracking issues, streamline tag management, and ensure your setup is delivering accurate insights. Whether you need a full overhaul or minor refinements, we provide expert support to optimise your GTM implementation.\u003C\u002Fp>\n",{"acf_fc_layout":149,"reduced":67,"top_overlap":105,"bottom_underlap":105,"disable_observer":-1,"heading":150,"style":151,"cta_link":152,"cta_text":153,"services":154},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[155,159,161],{"title":156,"link":157,"description":158},"Google Analytics Consultancy","\u002Fanalytics\u002Fgoogle-analytics-consultancy\u002F","For businesses that want to better utilise existing data and access more data through GA.",{"title":123,"link":125,"description":160},"With our App Analytics services, you can understand your marketing effectiveness, drive growth and enhance user satisfaction. ",{"title":162,"link":163,"description":164},"Google Analytics 360","\u002Fanalytics\u002Fgoogle-analytics-360\u002F","Learn how you can better utilise your existing data and access additional data through advanced Google Analytics 360 solutions.",{"acf_fc_layout":166,"reduced":67,"top_overlap":105,"bottom_underlap":105,"disable_observer":-1,"heading":167,"title":168,"intro":169},"form_cta","Find out what we can do for your business ","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[172,175,178],{"path":173,"name":174},"\u002F","Home",{"path":176,"name":177},"\u002Fanalytics\u002F","Analytics",{"path":179,"name":180},null,"Google Tag Manager",{"title":182,"script":183,"meta":285,"link":328},"Google Tag Manager Agency | Set Up & Management",[184],{"type":185,"key":186,"innerHTML":187},"application\u002Fld+json","yoast-json-ld",{"@context":188,"@graph":189},"https:\u002F\u002Fschema.org",[190,201,212,218],{"@type":191,"@id":192,"url":192,"name":182,"isPartOf":193,"datePublished":195,"dateModified":196,"description":197,"breadcrumb":198,"inLanguage":200},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fanalytics\u002Fgoogle-tag-manager\u002F",{"@id":194},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-11T16:43:36+00:00","2026-08-25T10:25:30+00:00","Start reaping the benefits of Google Tag Manager today. Whether you need help getting started or would like to expand your current knowledge, we can help.",{"@id":199},"https:\u002F\u002Fwww.impressiondigital.com\u002Fanalytics\u002Fgoogle-tag-manager\u002F#breadcrumb","en",{"@type":202,"@id":199,"itemListElement":203,"url":199},"BreadcrumbList",[204,207,210],{"@type":205,"position":61,"name":174,"item":206},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":205,"position":208,"name":177,"item":209},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fanalytics\u002F",{"@type":205,"position":211,"name":180},3,{"@type":213,"@id":194,"url":194,"name":214,"description":6,"publisher":215,"inLanguage":217},"WebSite","Impression",{"@id":216},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":219,"@id":216,"name":214,"url":216,"logo":220,"image":226,"sameAs":227,"@context":231,"email":232,"foundingDate":233,"legalName":234,"vatID":235,"description":236,"telephone":237,"address":238,"location":245,"areaServed":278},"Organization",{"@type":221,"inLanguage":217,"@id":222,"url":223,"contentUrl":223,"width":224,"height":225,"caption":214},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[228,229,230],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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