[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-technology":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":180,"breadcrumbs":181,"head":191},"2021-03-01T16:22:22",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-778","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":23},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":19,"button_text":6,"button_link":6},"standard","dark",false,"Our Tools and Technology","World-class tech and tools to take your brand to the next level","\u003Cp>We’re driven by data and innovation. We build our own technology as well as partner with industry-leading tools that allow us to make smarter decisions, deliver better insights and maximise the returns on your digital investment.\u003C\u002Fp>\n",[24,36,41,52,59,65,71,81,85,99,102,125,128,175],{"acf_fc_layout":25,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":29,"gutter":-1,"left_gutter":30,"position":31,"image":32,"image_width":33,"image_height":34,"alt":35},"banner",true,"small","11-col","outside-container","gutter","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fbeanbags-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C559%2C3500%2C1153&w=2640",2640,870,"beanbags-2",{"acf_fc_layout":37,"reduced":26,"top_overlap":27,"bottom_underlap":38,"disable_observer":-1,"heading":39,"content":40},"full_width_text","none","Ahead of the curve","\u003Cp class=\"intro\">Processes, scripts and technologies that give your business a competitive edge.\u003C\u002Fp>\n\u003Cp>We invest time and money into our technology. We use world-class tools to inform decision-making and achieve the best possible results for your business. We spend time building our own tools, writing our own scripts and crafting our own dashboards to power more effective digital marketing. And we even have an in-house tech team to help us make the most of third-party tools through API integrations and new connectors.\u003C\u002Fp>\n",{"acf_fc_layout":42,"reduced":26,"top_overlap":43,"bottom_underlap":27,"disable_observer":-1,"layout":44,"options":45,"text":46,"images":47},"image_text","large","image_left","single_image","\u003Cp class=\"small-caps\">\u003Ca href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FVelocity.svg\">\u003Cimg decoding=\"async\" class=\"alignleft wp-image-33905\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FVelocity.svg\" alt=\"\" width=\"235\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Is our proprietary link measurement platform, removing the guesswork and making for more transparent reporting, exclusively used on Impression’s retained client accounts.\u003C\u002Fp>\n\u003Cp>With Velocity, your SEO and Digital PR teams are able to showcase the true ROI from their efforts. It unlocks more time for our team to invest in ideating and executing viral campaigns, makes link relevance quantifiable and lets you clearly demonstrate the impact of your link building for PR work on your organic visibility.\u003C\u002Fp>\n\u003Cp>Learn more about \u003Cstrong>\u003Ca href=\"\u002Fabout\u002Four-technology\u002Fvelocity\u002F\">Velocity\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>\n",[48],{"src":49,"width":50,"height":34,"alt":51},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fvelocity-screen.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"velocity-screen",{"acf_fc_layout":42,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"layout":53,"options":45,"text":54,"images":55},"image_right","\u003Cp class=\"small-caps\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23287\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2023\u002F05\u002FAlexis_Dark.svg\" alt=\"\" width=\"208\" height=\"66\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Alexis is Impression’s proprietary agentic data platform built to power your growth.\u003C\u002Fp>\n\u003Cp>Alexis combines a powerful AI chatbot with scheduled, supervised agentic workflows. It unifies exclusive insights across 60+ platform integrations, leveraging 15+ years of codified knowledge alongside your core business data.\u003C\u002Fp>\n\u003Cp>Alexis provides conversational access to all connected data, generative AI production, and live competitor intelligence, plus LLM visibility tracking and modern media planning tools.\u003C\u002Fp>\n\u003Cp>The Alexis platform outpaces traditional performance marketing agencies in both speed and scope. By driving faster execution and smarter decisions, it gives your team the time and confidence to focus on high-impact strategy.\u003C\u002Fp>\n\u003Cp>Built to accelerate your brand’s operational pace, Alexis expands your marketing output within your existing budget, delivering unrivalled platform intelligence, transparency, and infinite marketing potential.\u003C\u002Fp>\n\u003Cp>Learn more about \u003Cstrong>\u003Ca href=\"\u002Fabout\u002Four-technology\u002Falexis\u002F\">Alexis\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>\n",[56],{"src":57,"width":50,"height":34,"alt":58},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002FAlexis-screens-3.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","Alexis-screens-3",{"acf_fc_layout":42,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"layout":44,"options":45,"text":60,"images":61},"\u003Cp class=\"small-caps\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23293\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2023\u002F05\u002Foapy-logo-dark.svg\" alt=\"\" width=\"208\" height=\"39\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Designed for SEOs by Impression’s SEOs, our free GPT-4 web app Oapy is available for public use.\u003C\u002Fp>\n\u003Cp>It can generate content by using two different prompt modes. ‘Playground’ mode is suitable for testing and varied prompt engineering that you don’t need to scale, while ‘Multiple keywords’ is Oapy’s scaling feature. By utilising both, you can generate the best results.\u003C\u002Fp>\n\u003Cp>It’s ideal for generating page titles, meta descriptions and category header copy, all while defining search intent (across commercial, informational, navigation, and transactional). Creating site content, such as blogs, service pages, and more, is incredibly timely. Oapy alleviates this pressure, freeing up your time so that you can focus on more strategic activities.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Ca href=\"\u002Fresources\u002Ftools\u002Foapy\u002F\">Generate content at scale\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n",[62],{"src":63,"width":50,"height":34,"alt":64},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Foapy-screen-2.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","oapy-screen-2",{"acf_fc_layout":42,"reduced":26,"top_overlap":27,"bottom_underlap":38,"disable_observer":-1,"layout":53,"options":45,"text":66,"images":67},"\u003Cp class=\"small-caps\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23287\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2024\u002F01\u002FFuzzzy-Logo.svg\" alt=\"\" width=\"208\" height=\"66\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">The SEO automation tool that allows you to conduct approximate string matching to match near-identical sets of data.\u003C\u002Fp>\n\u003Cp>Fuzzzy is a Google Sheets script that uses fuzzy matching logic to locate near-identical datasets. Though simple in nature, its application in SEO means it dramatically improves the time required to match old URLs to new URLs across complex site migrations, something that was previously quite involved. It can also locate internal linking opportunities across your site, allowing you to pinpoint how content should be topically related to each other to improve discoverability and authority for users and search engines alike.\u003C\u002Fp>\n\u003Cp>Start using \u003Ca href=\"\u002Fresources\u002Ftools\u002Ffuzzzy\u002F\">\u003Cstrong>Fuzzzy\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>\n",[68],{"src":69,"width":50,"height":34,"alt":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Ffuzzzy-screen.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","fuzzzy-screen",{"acf_fc_layout":72,"reduced":26,"top_overlap":38,"bottom_underlap":38,"disable_observer":-1,"style":73,"layout":74,"heading":75,"intro":76,"cta_text":77,"cta_link":78,"columns":79,"show_steps":19,"grid_items":80},"large_column_text","yellow","logo_grid","Dynamic Ad Surfacer","\u003Cp>Impression’s dynamic ad surfacer enables us to test design attributes related to product feed creatives to prove or disprove testing hypotheses relating to clickthrough rate and ROI.\u003C\u002Fp>\n\u003Cp>Optimising product feed images on multiple platforms is difficult and repetitive, and not all image customisations are possible across each one. Additionally, resetting frames or stickers  can trigger learning phases to restart which means it takes longer for your ad’s performance to stabilise.\u003C\u002Fp>\n\u003Cp>To overcome these challenges, we have created our own scalable solution, that we are utilising across our clients’ accounts, which gives us the ability to test multiple creative variants based on our own business logic. Compared to similar tools, our approach is a lower cost and a centralised option, ours is more dynamic and we are able to complete tests once centrally, rather than in individual platforms, for each of your products\u002Fads, but without the enterprise platform overhead.\u003C\u002Fp>\n","Get in touch with our team.","\u002Fget-in-touch\u002F","1",[],{"acf_fc_layout":25,"reduced":26,"top_overlap":43,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":82,"gutter":-1,"left_gutter":6,"position":31,"image":83,"image_width":33,"image_height":34,"alt":84},"container","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002FDynamic-Ads-mockup.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","Dynamic-Ads-mockup",{"acf_fc_layout":86,"reduced":26,"top_overlap":38,"bottom_underlap":27,"disable_observer":-1,"heading":87,"intro":88,"columns":89,"style":90,"layout":91,"grid_items":92},"linked_content_grid","Tap into the top trends","\u003Cp>Never miss the opportunity to be reactive, responsive and on top of the latest trends. Our internal tool alerts us about the latest trends visible across multiple platforms.\u003C\u002Fp>\n","2","light","left-margin",[93,96],{"title":94,"content":95,"icon":-1,"iconWidth":-1,"iconHeight":-1,"iconAlt":-1,"link":6},"Journalist Requests ","\u003Cp>Replying to journalist requests, like those sent via #journorequest across X, requires a rapid response time to be successful. Our internal tool captures journalist and PR requests from across X, to ensure your brand doesn’t miss out on key opportunities. Our method controls which keywords are included in the alerting system so they are always specific to your brand and industry.\u003C\u002Fp>\n",{"title":97,"content":98,"icon":-1,"iconWidth":-1,"iconHeight":-1,"iconAlt":-1,"link":6},"TikTok and Google Trends","\u003Cp>Learn what’s trending across TikTok, Google Search, Google News and YouTube. Fresh trends data is delivered directly to our internal Google Workspace. This means we can be reactive for our clients, responding to emerging news stories and reacting to the latest trends with commentary, research, reports and existing assets, keeping our clients at the centre of the story.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",{"acf_fc_layout":37,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":100,"content":101},"Sitemap Extraction Tool","\u003Cp class=\"intro\">Easy to use, our own-developed SEO tool supports XML sitemap files as well as sitemap index files. This enables you to extract URLs into a table through an intuitive interface.\u003C\u002Fp>\n\u003Cp>Each URL is then listed alongside the sitemap it was sourced from (handy information when it comes to technical SEO auditing!) where you can then export to CSV for deeper analysis.\u003C\u002Fp>\n\u003Cp>It can fetch thousands of sitemap URLs faster than paid-for solutions that are available on the market, allowing you to invest precious budget elsewhere.\u003C\u002Fp>\n\u003Cp>There are many reasons why you should extract URLs from an XML sitemap:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Understand whether your XML sitemaps are referencing all your indexable and important URLs\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Troubleshoot if non-indexable URLs are being referenced in your XML sitemaps\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Understand how your XML sitemaps capture your other types of content beyond regular landing pages, from images and video to news and localised URLs.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Embellish your data when reviewing a site’s information architecture\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Ca href=\"\u002Fresources\u002Ftools\u002Fsitemap-extraction-tool\u002F\">Try our sitemap extraction tool\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n",{"acf_fc_layout":72,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":73,"layout":74,"heading":103,"intro":104,"cta_text":6,"cta_link":6,"columns":105,"show_steps":19,"grid_items":106},"Industry-leading tools","\u003Cp>In addition to our proprietary tools, we also leverage a whole range of third-party tools to help your brand achieve ambitious growth goals. 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We look forward to hearing from you.\u003C\u002Fp>\n",[],[182,185,188],{"path":183,"name":184},"\u002F","Home",{"path":186,"name":187},"\u002Fabout\u002F","About Us",{"path":189,"name":190},null,"Our Technology",{"title":192,"script":193,"meta":302,"link":345},"Our Technology | Third-party and in-house tools | Impression",[194],{"type":195,"key":196,"innerHTML":197},"application\u002Fld+json","yoast-json-ld",{"@context":198,"@graph":199},"https:\u002F\u002Fschema.org",[200,211,223,235],{"@type":201,"@id":202,"url":202,"name":192,"isPartOf":203,"datePublished":205,"dateModified":206,"description":207,"breadcrumb":208,"inLanguage":210},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-technology\u002F",{"@id":204},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-03-01T16:22:22+00:00","2026-09-17T15:05:21+00:00","We’re driven by data and innovation. 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