[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fzoe-ogden\u002Fpage\u002F3":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":117,"head_links":119,"breadcrumbs":105,"posts":123,"pages":100,"head":623},"Zoë Ogden","","I have over 10 years of HR experience and I'm passionate about creating a truly inclusive working environment for everyone. I love to travel and I'm a real foodie.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":13,"page_content_modules":69,"hero":101},"Executive Director, People","\u003Cp>Executive Director, People. Joined Impression in June 2021.\u003C\u002Fp>\n\u003Cp>I have worked in HR for 10 years in a variety of different companies from FMCG, to retail to tech startup! I even spent a year working overseas in Australia for the Commonwealth Games.\u003C\u002Fp>\n\u003Cp>I truly believe people are the biggest asset to any company, and I really enjoy seeing people develop and grow alongside a business. My ambition is to create a truly inclusive working environment for everyone, and this is a very personal passion of mine.\u003C\u002Fp>\n\u003Cp>At Impression, my remit is ownership of the end to end employee lifecycle and delivering the People strategy, in line with the company growth plans. I spend a lot of my time collaborating with the leadership team to drive initiatives forward and I’m regularly involved with various projects and work streams that aim to make Impression an amazing place to work.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I’m incredibly proud to represent female leadership at Impression. I’m proud to have worked overseas and gained that invaluable experience and I’m also proud of the resilience that I’ve built up over the years. Throughout my career, there’s been many moments where I’ve been able to see the difference I’ve made and this gives me a great sense of pride.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I love finding new places to go for food and drink and I also enjoy exploring new places and travelling. I spend a lot of time going for long walks in the countryside and enjoy seeing my family and friends. I’m also a Pilates enthusiast!\u003C\u002Fp>\n",false,{"ID":14,"id":14,"title":15,"filename":16,"filesize":17,"url":18,"link":19,"alt":5,"author":20,"description":5,"caption":5,"name":21,"status":22,"uploaded_to":17,"date":23,"modified":23,"menu_order":17,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":28,"height":29,"sizes":30},7422,"Zoe-Ogden","EfEa9h6a-Zoe-Ogden.png",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&q=90","\u002Fzoe-ogden\u002F","12","zoe-ogden","inherit","2021-06-24 15:00:25","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":31,"thumbnail-width":32,"thumbnail-height":32,"medium":33,"medium-width":34,"medium-height":35,"medium_large":36,"medium_large-width":37,"medium_large-height":38,"large":39,"large-width":40,"large-height":41,"1536x1536":42,"1536x1536-width":43,"1536x1536-height":44,"2048x2048":45,"2048x2048-width":46,"2048x2048-height":47,"post-thumbnail":48,"post-thumbnail-width":49,"post-thumbnail-height":50,"12_col":51,"12_col-width":52,"12_col-height":53,"default_landscape":54,"default_landscape-width":55,"default_landscape-height":29,"default_portrait":56,"default_portrait-width":29,"default_portrait-height":55,"6_col_and_margin_short":57,"6_col_and_margin_short-width":49,"6_col_and_margin_short-height":53,"11_col_and_margin":58,"11_col_and_margin-width":59,"11_col_and_margin-height":53,"9_col_rectangle":60,"9_col_rectangle-width":61,"9_col_rectangle-height":62,"11_col":63,"11_col-width":64,"11_col-height":53,"staff_image_696_600":65,"staff_image_696_600-width":28,"staff_image_696_600-height":29,"rectangular_thumbnail":66,"rectangular_thumbnail-width":67,"rectangular_thumbnail-height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[70],{"acf_fc_layout":71,"reduced":72,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":73,"posts":74},"author_posts",true,"Zoë Ogden’s posts",{"data":75,"pages":100},[76,90],{"type_key":77,"title":78,"excerpt":79,"to":80,"postedAt":81,"readingTime":82,"image":83,"authors":84,"category":87},"post","Impression becomes Great Place to Work-Certified™","\u003Cp>Impression is often heard talking proudly about its culture, it was one of the reasons why I was eager to join the agency in June 2021. After seeing how many people were saying really great things about this organisation, I knew I wanted to be part of it… and I was also very curious to […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-becomes-great-place-to-work-certified\u002F","2022-02-07T16:48:11",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FGPTW-Featured-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[85],{"name":4,"image":86},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":88,"name":89},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":77,"title":91,"excerpt":92,"to":93,"postedAt":94,"readingTime":95,"image":96,"authors":97,"category":99},"Future of Work at Impression","\u003Cp>We are excited to announce information about our plans for the Future of Work at Impression.  When it became clear in March 2020 that things would be quite different for the foreseeable future, Impression employees were asked to take their equipment and work from the safety of their homes. Fortunately, we had the flexibility to […]\u003C\u002Fp>\n","\u002Fblog\u002Ffuture-of-work-at-impression\u002F","2022-02-07T16:48:12",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fsigmund-eTgMFFzroGc-unsplash-scaled-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[98],{"name":4,"image":86},{"to":88,"name":89},"3",{"type":102,"style":103,"title":104,"heading":4,"intro":11,"services":12,"breadcrumbs":105,"photo":31,"social":117},"author","dark","Meet the Team",[106,109,112,115],{"path":107,"name":108},"\u002F","Home",{"path":110,"name":111},"\u002Fabout\u002F","About Us",{"path":113,"name":114},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":116,"name":4},null,{"twitter":5,"linkedin":118},"https:\u002F\u002Fuk.linkedin.com\u002Fin\u002Fzo-ogden-56395258",[120],{"rel":121,"href":122},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fzoe-ogden\u002F",[124,435],{"id":125,"date":126,"date_gmt":126,"guid":127,"modified":81,"modified_gmt":81,"slug":129,"status":130,"type":77,"link":80,"title":131,"content":132,"excerpt":134,"author":135,"featured_media":136,"comment_status":137,"ping_status":137,"sticky":12,"template":5,"format":138,"meta":139,"categories":140,"collections":142,"coauthors":143,"class_list":145,"acf":153,"head_links":154,"breadcrumbs":155,"url_path":80,"search_description":162,"featured_image_urls":163,"authors":198,"type_nicename":204,"reading_minutes":82,"category":205,"yoast_title":207,"yoast_meta":208,"yoast_json_ld":261,"_links":385},12797,"2021-11-25T16:07:16",{"rendered":128},"\u002F?p=12797","impression-becomes-great-place-to-work-certified","publish",{"rendered":78},{"rendered":133,"protected":12},"\n\u003Cp>Impression is often heard talking proudly about its culture, it was one of the reasons why I was eager to join the agency in June 2021. After seeing how many people were saying really great things about this organisation, I knew I wanted to be part of it… and I was also very curious to see if they really did walk the walk! \u003C\u002Fp>\n\n\n\n\u003Cp>Within the first week, I had a “Director’s Intro”, which is a meeting with our Managing Director, Performance Director and Commercial Director. No matter your level, all new starters are invited to this meeting and it’s a really lovely introduction and welcome to the business. During this presentation, they spoke about some of their future ambitions. One of those being: \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\u003Cp>As an employer – we aspire to be a great place to work; to cultivate a great culture; to retain and grow a great team \u003C\u002Fp>\u003C\u002Fblockquote>\n\n\n\n\u003Cp>From my perspective as a relative newcomer to the business, it seemed like they were already living this ambition. Everything that I had seen and heard pointed towards this being a very unique business. One where they don’t just say “we are a people-first organisation” but they really are. Everyone is treated with respect, from the MD to our early careers roles and there is a real culture of collaboration and support. The Leadership Team is highly respected and share their knowledge and expertise across the business. The wider impact of every decision and how it might affect people is really thought about and considered, in line with the company values. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression has a fantastic external reputation for the services it offers. Just last week we won Best Integrated Campaign for our work with Abigail Ahern, Best Large PPC Agency of the Year and Most Innovative Campaign for our work with Topps Tiles (silver award) at the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-wins-two-awards-at-the-2021-uk-search-awards\u002F\">2021 UK Search Awards\u003C\u002Fa>. And so it didn’t make sense to me that this organisation hadn’t been recognised externally yet for the great work it had also done in creating a wonderful culture and a great place to work! \u003C\u002Fp>\n\n\n\n\u003Cp>Within the first few months of joining, one major piece of work that I delivered was Impression’s Future of Work charter. This outlines our new Hybrid way of working in a post-pandemic world. Impression doesn’t mandate the time that someone has to be in the office but instead, empowers the individual to work from an environment that best suits the activity. Impression has even recently undergone an office refurbishment to align with the Future of Work charter. For full transparency, you can read all about it \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ffuture-of-work-at-impression\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>But that flexibility wasn’t just afforded to our working hours; we are very flexible in many other areas too. Therefore it made sense to partner with Flexa, an organisation that verifies truly flexible workplaces so that individuals looking for a genuinely flexible place to work can learn more about the companies which offer that and the roles available. I had no doubt that we would achieve the Flexa accreditation, which is only awarded following an anonymous internal employee survey. I’m delighted to say that we achieved our accreditation with great scores! You can see our company page on Flexa \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fflexa.careers\u002Fcompanies\u002Fimpression\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>At the same time as the Flexa survey, we also decided to go for the Great Place to Work accreditation. The Great Place To Work certification is based on the direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience across five dimensions: \u003Cstrong>credibility, respect, fairness, pride, camaraderie\u003C\u002Fstrong>. It is the largest survey conducted in the world in the field of corporate culture. The Great Place To Work® is a research and management consulting company specializing in corporate culture. For more than 30 years and in more than 60 countries, Great Place To Work works with leading companies around the world to identify and build high trust, high performing workplace cultures. Once again, I felt quite confident about our chances for this but the results have absolutely blown me away. As you can see from the images below, we have achieved some incredible scores and it makes me feel so happy and proud that this is how individuals in our organisation feel! As always, there are a few areas we’d like to work on, but our scores overall have been overwhelmingly positive! \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Fno5C53G3-Charts_01.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"\" class=\"wp-image-12823\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002F6nRgXL50-Charts_02.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"\" class=\"wp-image-12822\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FX8Z2tWeC-Charts_03.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"\" class=\"wp-image-12821\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Fhb106iHW-Charts_04.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"\" class=\"wp-image-12818\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FCharts_05.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12819\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Our next step is to keep building on the great things we are doing; from our supportive culture, to our inclusive policies, to our transparent job descriptions and salary bands. \u003C\u002Fp>\n\n\n\n\u003Cp>Want to work for a company that is not only truly flexible but also Great Place to Work certified? Check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">careers page\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":79,"protected":12},75,12830,"closed","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":12,"footnotes":5},[141],44,[],[144],162,[146,77,147,148,149,150,151,152],"post-12797","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",[],[],[156,157,160,161],{"path":107,"name":108},{"path":158,"name":159},"\u002Fblog\u002F","Blog",{"path":88,"name":89},{"path":116,"name":78},"Impression is often heard talking proudly about its culture, it was one of the reasons why I was eager to join the agency in June 2021. 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Fortunately, we had the flexibility to be able to do this due to the nature of our work but that doesn’t mean that it wasn’t without its challenges. With so much uncertainty, not to mention other stresses such as childcare, isolation and worrying about loved ones, it was challenging but we continued to see great outputs from the team. \u003C\u002Fp>\n\n\n\n\u003Cp>Our amazingly talented team demonstrated that, despite a global pandemic and a huge amount of change, they were able to adapt, be resilient and support each other through a particularly tough time. Thanks to our people, Impression continued to grow. \u003C\u002Fp>\n\n\n\n\u003Cp>As things started to open back up within the UK, a number of team members decided they’d prefer to work back in the office and so we put the necessary precautions in place to make sure we could support this decision and so they could work safely. We understand that for some, working from home is not the preferred choice. Throughout lockdown, we’d also welcomed new hires from various locations across the country, and we knew that for those who are further afield or who are used to remote working, the typical 9-5 office commute might not be their preferred way of working. Varying preferences and new ways of working led us to have a real think about what the future of Impression would look like. These considerations coincided with our first Head of People joining the business. \u003C\u002Fp>\n\n\n\n\u003Cp>The world has changed and we have the opportunity to embrace this and change with it. One of our core values is ‘Open to Change’ and we are pleased to say that when given the ultimate test, we lived up to this value. We’ve seen different businesses approach their future of work in different ways, with some announcing set days a week that they wanted their employees to come into the office, but this is an approach that didn’t quite feel right for us. We also saw others announcing a ‘Work from Anywhere’ policy, but after consulting with our team, we realised that approach didn’t quite feel right either. Impression is built on a strong culture and we all agree that we can see the benefits of face to face collaboration and how it can link to increased creativity so it was clear that some in-person time would be needed to be able to sustain that. \u003C\u002Fp>\n\n\n\n\u003Cp>Rather than mandate the amount of time an individual needs to come into the office, we will empower our people to work in environments that best suit the activity. We will continue to balance the use of virtual, face to face and hybrid meetings whilst giving all of our staff the freedom to work remotely when needed. This new hybrid approach, outlined in the PDF below, will unlock greater productivity for our people and our business. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fstatic.impression.co.uk\u002F2021\u002F07\u002FPDF_-Impressions-Future-of-Work.pdf\">View PDF: The Future of Work at Impression\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve had lots of internal conversations and listened to our people and our clients to understand what their needs are and this hybrid model suits most situations and circumstances. It treats people with respect, empowers them to manage their own diary and it is truly inclusive. And it’s not set in stone either. We will continue to monitor what we’ve put in place, regularly speaking to our people to see if it’s working and we’ll be open to making changes based on feedback we receive. 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