[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fzoe-ogden":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":156,"head_links":158,"breadcrumbs":144,"posts":162,"pages":139,"head":1389},"Zoë Ogden","","I have over 10 years of HR experience and I'm passionate about creating a truly inclusive working environment for everyone. I love to travel and I'm a real foodie.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":13,"page_content_modules":69,"hero":140},"Executive Director, People","\u003Cp>Executive Director, People. Joined Impression in June 2021.\u003C\u002Fp>\n\u003Cp>I have worked in HR for 10 years in a variety of different companies from FMCG, to retail to tech startup! I even spent a year working overseas in Australia for the Commonwealth Games.\u003C\u002Fp>\n\u003Cp>I truly believe people are the biggest asset to any company, and I really enjoy seeing people develop and grow alongside a business. My ambition is to create a truly inclusive working environment for everyone, and this is a very personal passion of mine.\u003C\u002Fp>\n\u003Cp>At Impression, my remit is ownership of the end to end employee lifecycle and delivering the People strategy, in line with the company growth plans. I spend a lot of my time collaborating with the leadership team to drive initiatives forward and I’m regularly involved with various projects and work streams that aim to make Impression an amazing place to work.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I’m incredibly proud to represent female leadership at Impression. I’m proud to have worked overseas and gained that invaluable experience and I’m also proud of the resilience that I’ve built up over the years. Throughout my career, there’s been many moments where I’ve been able to see the difference I’ve made and this gives me a great sense of pride.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I love finding new places to go for food and drink and I also enjoy exploring new places and travelling. I spend a lot of time going for long walks in the countryside and enjoy seeing my family and friends. I’m also a Pilates enthusiast!\u003C\u002Fp>\n",false,{"ID":14,"id":14,"title":15,"filename":16,"filesize":17,"url":18,"link":19,"alt":5,"author":20,"description":5,"caption":5,"name":21,"status":22,"uploaded_to":17,"date":23,"modified":23,"menu_order":17,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":28,"height":29,"sizes":30},7422,"Zoe-Ogden","EfEa9h6a-Zoe-Ogden.png",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&q=90","\u002Fzoe-ogden\u002F","12","zoe-ogden","inherit","2021-06-24 15:00:25","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":31,"thumbnail-width":32,"thumbnail-height":32,"medium":33,"medium-width":34,"medium-height":35,"medium_large":36,"medium_large-width":37,"medium_large-height":38,"large":39,"large-width":40,"large-height":41,"1536x1536":42,"1536x1536-width":43,"1536x1536-height":44,"2048x2048":45,"2048x2048-width":46,"2048x2048-height":47,"post-thumbnail":48,"post-thumbnail-width":49,"post-thumbnail-height":50,"12_col":51,"12_col-width":52,"12_col-height":53,"default_landscape":54,"default_landscape-width":55,"default_landscape-height":29,"default_portrait":56,"default_portrait-width":29,"default_portrait-height":55,"6_col_and_margin_short":57,"6_col_and_margin_short-width":49,"6_col_and_margin_short-height":53,"11_col_and_margin":58,"11_col_and_margin-width":59,"11_col_and_margin-height":53,"9_col_rectangle":60,"9_col_rectangle-width":61,"9_col_rectangle-height":62,"11_col":63,"11_col-width":64,"11_col-height":53,"staff_image_696_600":65,"staff_image_696_600-width":28,"staff_image_696_600-height":29,"rectangular_thumbnail":66,"rectangular_thumbnail-width":67,"rectangular_thumbnail-height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[70],{"acf_fc_layout":71,"reduced":72,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":73,"posts":74},"author_posts",true,"Zoë Ogden’s posts",{"data":75,"pages":139},[76,90,102,111,120,129],{"type_key":77,"title":78,"excerpt":79,"to":80,"postedAt":81,"readingTime":82,"image":83,"authors":84,"category":87},"post","Impression’s Impact in 2024","\u003Cp>Each year, we publish our Impact Report documenting our efforts over the previous 12 months. This demonstrates our commitment to our “Business for Good” value and to make a difference to our people, our community and our planet. In 2023’s Impact Report, we commented on the various economic factors resulting in challenging market conditions. Despite […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpact-report-2024\u002F","2026-04-28T15:55:00",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fjoshua-earle-MhR8uLlmS0U-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=27%2C450%2C1605%2C1605&w=640",[85],{"name":4,"image":86},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":88,"name":89},"\u002Fblog\u002Fcategory\u002Four-impact\u002F","Our Impact",{"type_key":77,"title":91,"excerpt":92,"to":93,"postedAt":94,"readingTime":95,"image":96,"authors":97,"category":99},"Spotlight On – Rosie Vacciana-Browne, Digital PR Executive at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Rosie Vacciana-Browne on an individual basis and is about her career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-rosie-vacciana-browne\u002F","2024-12-06T10:44:20",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FRVB_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[98],{"name":4,"image":86},{"to":100,"name":101},"\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F","Spotlight On",{"type_key":77,"title":103,"excerpt":104,"to":105,"postedAt":106,"readingTime":95,"image":107,"authors":108,"category":110},"Spotlight On – Laura Arens, Senior Digital Strategist at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Laura Arens on an individual basis and is about her career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-laura-arens\u002F","2024-11-27T11:17:46","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FLA_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[109],{"name":4,"image":86},{"to":100,"name":101},{"type_key":77,"title":112,"excerpt":113,"to":114,"postedAt":115,"readingTime":95,"image":116,"authors":117,"category":119},"Spotlight On – Craig Bates, Client Success Lead at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Craig Bates on an individual basis and is about his career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-craig-bates\u002F","2024-11-21T17:04:39","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FCB_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[118],{"name":4,"image":86},{"to":100,"name":101},{"type_key":77,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":95,"image":125,"authors":126,"category":128},"Spotlight On – Katie Barnard, Technical Development and Impact Specialist at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Katie Barnard on an individual basis and is about her career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-katie-barnard\u002F","2024-11-21T17:08:37","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FKB_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127],{"name":4,"image":86},{"to":100,"name":101},{"type_key":77,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":138},"Impression’s Impact in 2023","\u003Cp>Each year, Impression publishes its Impact Report to document the efforts we have made in the previous 12 months. This demonstrates our commitment to our “Business for Good” value and to make a difference to our people, our community and our planet. This year was our first year as a B Corp™ certified business, which […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpressions-impact-in-2023\u002F","2025-01-17T08:56:42",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fian-stauffer-bH7kZ0yazB0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":4,"image":86},{"to":88,"name":89},"3",{"type":141,"style":142,"title":143,"heading":4,"intro":11,"services":12,"breadcrumbs":144,"photo":31,"social":156},"author","dark","Meet the Team",[145,148,151,154],{"path":146,"name":147},"\u002F","Home",{"path":149,"name":150},"\u002Fabout\u002F","About Us",{"path":152,"name":153},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":155,"name":4},null,{"twitter":5,"linkedin":157},"https:\u002F\u002Fuk.linkedin.com\u002Fin\u002Fzo-ogden-56395258",[159],{"rel":160,"href":161},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fzoe-ogden\u002F",[163,482,669,849,1027,1206],{"id":164,"date":165,"date_gmt":165,"guid":166,"modified":81,"modified_gmt":81,"slug":168,"status":169,"type":77,"link":80,"title":170,"content":171,"excerpt":173,"author":174,"featured_media":175,"comment_status":176,"ping_status":176,"sticky":12,"template":5,"format":177,"meta":178,"categories":180,"collections":183,"coauthors":184,"class_list":186,"acf":195,"head_links":196,"breadcrumbs":197,"url_path":80,"search_description":206,"featured_image_urls":207,"authors":242,"type_nicename":248,"reading_minutes":82,"category":249,"yoast_title":179,"yoast_meta":252,"yoast_json_ld":306,"_links":432},31509,"2025-01-16T15:52:14",{"rendered":167},"\u002F?p=31509","impact-report-2024","publish",{"rendered":78},{"rendered":172,"protected":12},"\n\u003Cp class=\"has-medium-font-size\">Each year, we publish our Impact Report documenting our efforts over the previous 12 months. This demonstrates our commitment to our “\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-impact\u002F\">Business for Good\u003C\u002Fa>” value and to make a difference to our people, our community and our planet.\u003C\u002Fp>\n\n\n\n\u003Cp>In 2023’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpressions-impact-in-2023\u002F\">Impact Report\u003C\u002Fa>, we commented on the various economic factors resulting in challenging market conditions. Despite these ongoing challenges, Impression has had a successful year financially and has become a better business.\u003C\u002Fp>\n\n\n\n\u003Cp>We have invested heavily into our proposition, which in turn has developed our employee value proposition through an increased focus on training, EDI and improving our Total Reward offering.\u003C\u002Fp>\n\n\n\n\u003Cp>We have developed and delivered new service lines such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">Creative Strategy\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002F\">Digital Experience\u003C\u002Fa>, helping to deliver greater results, for many clients who are seeing greater pressure on marketing budgets.\u003C\u002Fp>\n\n\n\n\u003Cp>As we prepare this report, we are approaching our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-becomes-a-certified-b-corporation\u002F\">B Corp™\u003C\u002Fa> re-certification date and we’re truly looking forward to seeing the impact of the improvements we’ve made over the last three years.\u003C\u002Fp>\n\n\n\n\u003Cp>B Corp™ continues to be our North Star and we see it as a key element of our continued success.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#our-second-year-as-b-corp\">Our second year as B Corp™\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#our-b-corp-score\">Our B Corp™ score\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#governance\">Governance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#what-we-have-done-so-far\">What we have done so far\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#workers\">Workers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#what-we-have-done-so-far\">What we have done so far\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#customers\">Customers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#what-we-have-done-so-far\">What we have done so far\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#environment\">Environment\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#what-we-have-done-so-far\">What we have done so far\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#community\">Community\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#what-we-have-done-so-far\">What we have done so far\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"our-second-year-as-b-corp\">\u003Cstrong>Our second year as B Corp™\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>2024 was our second year as a B Corp™ certified business and looking at our report, it’s been really interesting to see the things we set out to achieve and understand our progress against this. In the last 12 months, we have been even more mindful of our B Corp™ commitments and how we can blend these into our day-to-day operations. \u003C\u002Fp>\n\n\n\n\u003Cp>As a part of this, we asked individuals across the business to think about the ways in which they live this value in their everyday activities, by asking every team to complete a Team Manual (an expansion to our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fnathanldale_at-impression-each-staff-member-has-a-document-activity-7085515613929918465-A1I2?utm_source=share&utm_medium=member_desktop\">My Manual\u003C\u002Fa>), and so having this front of mind has been important to ensure we are continuing with our journey to do better each year. We have also introduced a role into the People Team which is 20% focused on “Impact”, which includes Wellbeing, CSR and EDI activities. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"our-b-corp-score\">\u003Cstrong>Our B Corp™ score\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column has-white-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#2b7ee2\">\n\u003Cp class=\"has-text-align-center has-white-color has-text-color has-large-font-size\">\u003Cstrong>83.2\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-white-color has-text-color\">Impact assessment overall score\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column has-white-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#2b7ee2\">\n\u003Cp class=\"has-text-align-center has-white-color has-text-color has-large-font-size\">\u003Cstrong>88\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-white-color has-text-color\">Our goal for re-certification\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Whilst we have \u003Cstrong>improved\u003C\u002Fstrong> on our score of 82.3, we still have ambitions to improve on this following several changes which were implemented in the second half of 2024. We will continue to strive for a minimum of 88 in time for our next re-certification.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"governance\">\u003Cstrong>Governance\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"608\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fgovernance-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31532\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The Governance Impact Area evaluates a company’s overall mission, engagement around its social and environmental impact, ethics and transparency.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">The plan\u003C\u002Fh3>\n\n\n\n\u003Cp>To ensure that the BCorp ethos is at the heart of our decision-making and we are honouring our commitment to our value of “Business for Good”. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"what-we-have-done-so-far\">\u003Cstrong>What we have done so far\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cstrong>Measurable KPIs\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As part of our commitment to EDI, we have created 4 EDI Action Statements. One of these directly addresses senior leadership accountability and engagement, with a KPI of 75% of the management team engaging with and attending EDI activities over 2025 (each individual will be measured and held accountable).\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Corporate oversight\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We have acknowledged that there is an opportunity to improve our level of corporate oversight, by expanding our board to include non-owners and execs, and we will review our options in doing so.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Compliance training\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We have researched, chosen and signed off on a learning management system to start implementing in January 2025. This will house all policies, procedures & compliance training across the business, including anti-corruption.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Financial education\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We created a self-led module to explain the commercial of the business in greater detail to our employees, so they could understand terms like EBITDA and GP and gain an understanding of how the business operates financially\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cstrong>Achieving EDI KPIs\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We plan to make significant progress with EDI efforts, achieving our measurable KPI of 75% of the management team engaging with and attending EDI activities over 2025.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Measurable compliance training\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>With the successful implementation of the learning management system in the first half of 2024, we will move compliance training onto the system with measurable tracking and reporting of training completion across the business.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workers\">\u003Cstrong>Workers\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"602\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fworkers-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31533\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The Workers Impact Area evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">The plan\u003C\u002Fh3>\n\n\n\n\u003Cp>Our vision is to be the best place for digital talent to transform their career, and this is what we are working towards achieving.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"what-we-have-done-so-far\">\u003Cstrong>\u003Cstrong>What we have done so far\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cstrong>Salary benchmarking\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We undertook annual benchmarking, comparing our salaries against similar competitors. This resulted in us raising all middle and senior management salary bands to exceed the market average.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Promote feedback\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We introduced guidelines for delivering and receiving feedback, alongside running mandatory workshops on providing feedback with purpose.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Learning needs analysis\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We created a survey to capture feedback on existing training methods and feelings towards our current Learning & Development offering. We received 75 responses with both quantitative and qualitative data, which were then used to define our L&D strategy and priorities, and to inform our choice of LMS.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Impact calendar\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Using direct employee feedback from a diverse range of voices, we created a calendar of events which covers Wellbeing, EDI and CSR, with the aim to uplift minority voices, celebrate diversity and take action on matters important to our employees, such as sustainability and mental health.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cstrong>Employee-led initiatives\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We will organise and deliver consistent Impact initiatives across 2025, and ensure the celebration of more diverse holidays than we have before.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Learning pathways\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>To support career development and to use the learning needs analysis, we will create learning pathways for every job role in the business, including a list of competencies, skills and outputs expected of individuals for full clarity. These will then be uploaded alongside relevant training to our Learning Management System.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"customers\">\u003Cstrong>Customers\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"602\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fcustomers-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31530\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The Customers Impact Area evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">The plan\u003C\u002Fh3>\n\n\n\n\u003Cp>Take proactive steps to continue to keep our client data secure against the backdrop of an evolving threat landscape.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"has-medium-font-size wp-block-heading\" class=\"has-medium-font-size\" id=\"what-we-have-done-so-far\">\u003Cstrong>\u003Cstrong>What we have done so far\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cstrong>Data privacy\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Overhaul how we approach client data confidentiality: in order to better protect our client data and information, we implemented access-controlled cloud-based Google Shared Drives for storing data for each client account, thereby decentralising access to data and mitigating the risk of unauthorised access to client data.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ethical marketing\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Restricting where we place clients’ paid ads to avoid showing alongside harmful content.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Client feedback\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We extensively seek feedback from our clients with varying touch points and communication methods to help clients share their thoughts in a way that works for them. Our feedback schedule includes monthly 121s between CS and our client Point of Contact (POC), quarterly NPS forms (20-second completion time), 3-6 monthly in-person team and client team meetings and 6 monthly calls or in-person meetings between senior client POCs and our Executive Sponsor team (Impression Directors) to evolve our partnerships.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"has-medium-font-size wp-block-heading\" class=\"has-medium-font-size\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cstrong>Enhancing our security further\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>To bolster our security further, we will explore the use of endpoint detection and response solutions to better protect us as we continue to promote remote working.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Improving client feedback\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We plan to work with our clients to better understand how and when they prefer to provide their views. We have multiple channels at the moment, so we’re now refining and customising our requests to better suit our clients. We will continue to proactively request and share candid feedback with our clients.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"environment\">\u003Cstrong>Environment\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"602\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fenviroment-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31531\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The Environment Impact Area evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable, its supply chain and distribution channels.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">The plan\u003C\u002Fh3>\n\n\n\n\u003Cp>We have been limited in our scope to reduce our environmental impact.\u003C\u002Fp>\n\n\n\n\u003Cp>Our headquarters is leased, providing us with little opportunity to make environmental improvements, beyond changes already implemented. Our remaining two offices are serviced – giving us even less opportunity for improvements, but also causing challenges in monitoring our energy usage. In addition, as a business, we typically use little energy, so our scope for decreasing this is limited.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"has-medium-font-size wp-block-heading\" class=\"has-medium-font-size\" id=\"what-we-have-done-so-far\">\u003Cstrong>\u003Cstrong>What we have done so far\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>We continued to embed and incrementally improve a number of environmental improvements over the last 12 months including;\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Product purchasing\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Removing the use of single-use coffee pods. All cleaning and sanitary products are ‘zero waste’ (previously we’d just looked at eco-friendly), removing the use of single-use plastics, purchasing water bottles and encouraging their use. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Suppliers\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Using local suppliers for office improvements, maintenance and providing refreshments for workshops, events and meetings.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>We plan to further review the opportunity for our leased and serviced offices to be accredited by a green building program.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"community\">\u003Cstrong>Community\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"602\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fcommunity-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31529\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The Community Impact Area evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic, impact, civic engagement, charitable giving, and supply chain management.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">The plan\u003C\u002Fh3>\n\n\n\n\u003Cp>To be a business for good and continue to be mindful that everything we do has an impact: on our people, on our planet, and on the wider community.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"has-medium-font-size wp-block-heading\" class=\"has-medium-font-size\" id=\"what-we-have-done-so-far\">\u003Cstrong>\u003Cstrong>What we have done so far\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Cstrong>EDI action statements\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As part of our commitment to EDI, we have created 4 EDI Action Statements which speak to our operating systems, senior leadership accountability, and employee & community support, with 18 measurable KPIs to be achieved in 2025. These have been agreed upon by our board and shared with business-wide for transparency.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Charitable donations\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We have made charitable donations to 16 different charities as of December 2024, including \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnottspride.co.uk\u002F\">Nottingham Pride\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.savethechildren.org.uk\u002F\">Save The Children\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cookforgood.uk\u002F\">Cook For Good\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Inclusive activities\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We continued with our Women’s Health & Men’s Mental Health brunches, as well as held a celebration for Diwali in our Nottingham and London offices, with educational communications sent business-wide.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>​​Learn more \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002F\">about us\u003C\u002Fa> and explore our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcareers.impressiondigital.com\u002F\">careers\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":79,"protected":12},75,31538,"closed","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":179,"_yoast_wpseo_metadesc":5,"inline_featured_image":12,"footnotes":5},"Impression’s Impact in 2024 | Impression",[181,182],187,44,[],[185],162,[187,77,188,189,190,191,192,193,194],"post-31509","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-impact","category-our-news",[],[],[198,199,202,205],{"path":146,"name":147},{"path":200,"name":201},"\u002Fblog\u002F","Blog",{"path":203,"name":204},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"path":155,"name":78},"Each year, we publish our Impact Report documenting our efforts over the previous 12 months. This demonstrates our commitment to our “Business for Good” value and to make a difference to our people, our community and our planet. In 2023’s Impact Report, we commented on the various economic factors resulting in challenging market conditions. Despite 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In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Spotlight On - Rosie Vacciana-Browne, Digital PR Executive at Impression\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FKbEno5z9rPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This interview is of Rosie Vacciana-Browne on an individual basis and is about her career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of her current or former employers, respective parent companies or associates\u002Fcolleagues.\u003C\u002Fp>\n\n\n\n\u003Cp>In this episode, Rosie talks about how she got into Digital PR and early careers at Impression, as well as how Impression supports talent to grow.\u003C\u002Fp>\n\n\n\n\u003Cp>See the complete list of topics we cover in the description below:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=KbEno5z9rPw&t=23s\">00:23\u003C\u002Fa> – Introduction to Rosie and her role \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=KbEno5z9rPw&t=83s\">01:23\u003C\u002Fa>– Choosing and staying at Impression \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=KbEno5z9rPw&t=160s\">02:40\u003C\u002Fa> – Early career opportunities at Impression \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=KbEno5z9rPw&t=219s\">03:39\u003C\u002Fa> – Supporting talent in a fast-moving industry\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you want to hear more from Rosie, follow her on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frosie-vacciana-browne\u002F\">LinkedIn\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Thanks for watching. For more content like this, don’t forget to sign up for our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fnewsletter\u002F\">newsletter\u003C\u002Fa>, subscribe to our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FImpressionCoUk\u002Ffeatured\">YouTube channel\u003C\u002Fa> and follow us on social media @impressiontalk on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">X\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F\">Instagram\u003C\u002Fa>, or find us on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited\u002F\">Linkedin\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fimpression\">Facebook\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Catch up with the latest Spotlight On videos on our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F\">blog.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":92,"protected":12},31239,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":494,"_yoast_wpseo_metadesc":5,"inline_featured_image":12,"footnotes":5},"Spotlight On - Rosie Vacciana-Browne, Digital PR Executive at Impression",[496],206,[],[185],[500,77,188,189,190,191,192,501],"post-30648","category-spotlight-on",[],[],[505,506,507,508],{"path":146,"name":147},{"path":200,"name":201},{"path":100,"name":101},{"path":155,"name":91},"Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Rosie Vacciana-Browne on an individual basis and is about her career progression to date. 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to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Spotlight On - Laura Arens, Senior Digital Strategist at Impression\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEo9tWU4il4E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This interview is of Laura Arens on an individual basis and is about her career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of her current or former employers, respective parent companies or associates\u002Fcolleagues.\u003C\u002Fp>\n\n\n\n\u003Cp>In this episode, Laura talks about her role of being a Senior Digital Strategist, what it’s like to work at Impression as a non-native English speaker, as well as her role in women’s mentoring initiative at Impression.\u003C\u002Fp>\n\n\n\n\u003Cp>See the complete list of topics we cover in the description below:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Eo9tWU4il4E&t=23s\">00:23\u003C\u002Fa> – Introduction to Laura and her role \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Eo9tWU4il4E&t=110s\">01:50\u003C\u002Fa> – A day in the life of a Senior Digital Strategist \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Eo9tWU4il4E&t=179s\">02:59\u003C\u002Fa> – Choosing Impression and staying here \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Eo9tWU4il4E&t=287s\">04:47\u003C\u002Fa> – Working at Impression as a non-native English speaker \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Eo9tWU4il4E&t=350s\">05:50\u003C\u002Fa> – Impression’s Women’s mentoring initiative\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you want to hear more from Laura, follow her on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flaura-arens\u002F\">LinkedIn\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Thanks for watching. For more content like this, don’t forget to sign up for our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fnewsletter\u002F\">newsletter\u003C\u002Fa>, subscribe to our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FImpressionCoUk\u002Ffeatured\">YouTube channel\u003C\u002Fa> and follow us on social media @impressiontalk on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">X\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F\">Instagram\u003C\u002Fa>, or find us on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited\u002F\">Linkedin\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fimpression\">Facebook\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Catch up with the latest Spotlight On videos on our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F\">blog.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":104,"protected":12},30971,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":681,"_yoast_wpseo_metadesc":5,"inline_featured_image":12,"footnotes":5},"Spotlight On - Laura Arens, Senior Digital Strategist at Impression",[496],[],[185],[686,77,188,189,190,191,192,501],"post-30656",[],[],[690,691,692,693],{"path":146,"name":147},{"path":200,"name":201},{"path":100,"name":101},{"path":155,"name":103},"Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Laura Arens on an individual basis and is about her career progression to date. All 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to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Spotlight On - Craig Bates, Client Success Lead at Impression\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FzPYpePAeU-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This interview is of Craig Bates on an individual basis and is about his career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of his current or former employers, respective parent companies or associates\u002Fcolleagues.\u003C\u002Fp>\n\n\n\n\u003Cp>In this episode, Craig Bates, Client Success Lead, talks about the importance of effective account management at agencies, how to approach working with clients, and the challenges of a client-facing role.\u003C\u002Fp>\n\n\n\n\u003Cp>See the complete list of topics we cover in the description below:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zPYpePAeU-I&t=23s\">00:23\u003C\u002Fa> – Introduction to Craig and his role \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zPYpePAeU-I&t=80s\">01:20\u003C\u002Fa> – A day in the life of a Client Success Lead \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zPYpePAeU-I&t=145s\">02:25\u003C\u002Fa> – Choosing Impression and staying here \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zPYpePAeU-I&t=262s\">04:22\u003C\u002Fa> – Impression’s approach to working with clients \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zPYpePAeU-I&t=373s\">06:13\u003C\u002Fa> – The highlights and challenges of working in a client-facing role\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you want to hear more from Craig, follow him on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcraig-bates-impression\u002F\">LinkedIn\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Thanks for watching. For more content like this, don’t forget to sign up for our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fnewsletter\u002F\">newsletter\u003C\u002Fa>, subscribe to our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FImpressionCoUk\u002Ffeatured\">YouTube channel\u003C\u002Fa> and follow us on social media @impressiontalk on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">X\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F\">Instagram\u003C\u002Fa>, or find us on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited\u002F\">Linkedin\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fimpression\">Facebook\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Catch up with the latest Spotlight On videos on our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F\">blog.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":113,"protected":12},30968,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":861,"_yoast_wpseo_metadesc":5,"inline_featured_image":12,"footnotes":5},"Spotlight On - Craig Bates, Client Success Lead at Impression",[496],[],[185],[866,77,188,189,190,191,192,501],"post-30641",[],[],[870,871,872,873],{"path":146,"name":147},{"path":200,"name":201},{"path":100,"name":101},{"path":155,"name":112},"Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Craig Bates on an individual basis and is about his career progression to date. All 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s":176,"sticky":12,"template":5,"format":177,"meta":1038,"categories":1040,"collections":1041,"coauthors":1042,"class_list":1043,"acf":1045,"head_links":1046,"breadcrumbs":1047,"url_path":123,"search_description":1052,"featured_image_urls":1053,"authors":1085,"type_nicename":248,"reading_minutes":95,"category":1090,"yoast_title":1039,"yoast_meta":1092,"yoast_json_ld":1118,"_links":1169},30628,"2024-11-15T12:02:34",{"rendered":1031},"\u002F?p=30628","spotlight-on-katie-barnard",{"rendered":121},{"rendered":1035,"protected":12},"\n\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Spotlight On - Katie Barnard, Technical Development and Impact Specialist at Impression\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F4-bh-79vzFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This interview is of Katie Barnard on an individual basis and is about her career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of her current or former employers, respective parent companies or associates\u002Fcolleagues.\u003C\u002Fp>\n\n\n\n\u003Cp>In this episode, Katie Barnard talks about the day in the life of a Technical Development and Impact Specialist and her experience in transforming her career from a previous client-facing SEO role to an internal people-focused role.\u003C\u002Fp>\n\n\n\n\u003Cp>See the complete list of topics we cover in the description below:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=4-bh-79vzFA&t=23s\">00:23\u003C\u002Fa> – Introduction to Katie and her role \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=4-bh-79vzFA&t=95s\">01:35\u003C\u002Fa> – Choosing Impression and staying here \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=4-bh-79vzFA&t=250s\">04:10\u003C\u002Fa> – A day in the life of a technical development and impact specialist \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=4-bh-79vzFA&t=396s\">06:36\u003C\u002Fa> – Side stepping into a new career \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=4-bh-79vzFA&t=594s\">09:54\u003C\u002Fa> – Growing transferrable skills at Impression\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you want to hear more from Katie, follow her on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkatie-barnard-6a4297108\u002F\">LinkedIn\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Thanks for watching. For more content like this, don’t forget to sign up for our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fnewsletter\u002F\">newsletter\u003C\u002Fa>, subscribe to our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FImpressionCoUk\u002Ffeatured\">YouTube channel\u003C\u002Fa> and follow us on social media @impressiontalk on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">X\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F\">Instagram\u003C\u002Fa>, or find us on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited\u002F\">Linkedin\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fimpression\">Facebook\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Catch up with the latest Spotlight On videos on our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F\">blog.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":122,"protected":12},30966,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1039,"_yoast_wpseo_metadesc":5,"inline_featured_image":12,"footnotes":5},"Spotlight On - Katie Barnard, Technical Development and Impact Specialist at Impression",[496],[],[185],[1044,77,188,189,190,191,192,501],"post-30628",[],[],[1048,1049,1050,1051],{"path":146,"name":147},{"path":200,"name":201},{"path":100,"name":101},{"path":155,"name":121},"Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Katie Barnard on an individual basis and is about her career progression to date. All 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year, Impression publishes its Impact Report to document the efforts we have made in the previous 12 months. This demonstrates our commitment to our “\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-impact\u002F\">Business for Good\u003C\u002Fa>” value and to make a difference to our people, our community and our planet.\u003C\u002Fp>\n\n\n\n\u003Cp>This year was our first year as a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-becomes-a-certified-b-corporation\u002F\">B Corp™\u003C\u002Fa> certified business, which we are incredibly proud of. This also means that our Impact Report is a little different this time, as we’ve specifically focused on five different categories pertaining to our B Corp™ certification.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fimpact-2023-leadership-letter.jpg?auto=compress%2Cformat&q=90\" alt=\"Leadership letter. A message from our MD, Tom Craig. Hello and welcome to our first official B Corp Impact Report. We've not been certified for a year, and what a year it's been. It's fair to say that the last year has been one of our most challenging due to a combination of factors - economic, political and environmental, but also due to changes in our industry, largely relating to data privacy. Despite these challenges, we're seeking opportunities and our business is still expecting to see top and bottom-line financial growth. With equal importance, we've continued to reflect on how we can have a greater impact as a business. We've strengthened our employee value proposition, given back to our communities and delivered for our clients. It's times like these that having B Corp as our North Star helps us to make the right decisions, not just for our shareholders, but for all our stakeholders, and we're confident that these decisions we have a bright future, through sustainable growth.\" class=\"wp-image-26636\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#our-b-corp-score\">Our B Corp™ score\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#governance\">Governance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-we-did\">What we did\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#workers\">Workers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-we-did\">What we did\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#customers\">Customers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-we-did\">What we did\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#environment\">Environment\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-we-did\">What we did\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#community\">Community\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-plan\">The plan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-we-did\">What we did\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#goals-for-next-year\">Goals for next year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reflections-and-next-steps\">Reflections and next steps\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"our-b-corp-score\">\u003Cstrong>Our B Corp™ score\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Four-b-corp-score-2023.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26642\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"governance\">Governance\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fimpression-impact-2023-governance.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26640\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">\u003Cstrong>The plan\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>To ensure that the B Corp™ ethos is at the heart of our decision-making and we are honouring our commitment to our value of “Business for Good”. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-we-did\">\u003Cstrong>What we did\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Impact Report:\u003C\u002Fstrong> Annually, since 2019 we have published an Impact Report on our website. This was before becoming B Corp™ certified and this report summarised activity in the following areas; social, our people, charitable giving and environmental.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Impact Team:\u003C\u002Fstrong> We revised our approach to Impact and reworked our Impact Team to have pillar leads and voluntary support. We are proud of the achievements and outputs of this team for this year, including educational sessions on neurodiversity, breast cancer and mental health, for example, and organising wellbeing brunches, charitable donations and education on EDI topics. We also started a partnership with an external EDI consultant to support and advise us on our EDI journey. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Financial review and audit:\u003C\u002Fstrong> We have worked with our accountants to independently review our accounts and prepare us for audit.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Measurable KPIs:\u003C\u002Fstrong> We plan to introduce measurable objectives (key results) as part of our Business for Good value, and review these at the Board level.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Corporate oversight:\u003C\u002Fstrong> We have acknowledged that there is an opportunity to improve our level of corporate oversight, by expanding our Board to include non-owners and execs, and we will review our options in doing so.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Compliance training:\u003C\u002Fstrong> We plan to introduce a learning management system in 2024 to assist with compliance training across the business, including anti-corruption.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Financial education:\u003C\u002Fstrong> We plan to introduce an education program around shared financials to our employees.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workers\">Workers\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fimpression-impact-2023-workers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26641\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">\u003Cstrong>The plan\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Our vision is to be the best place for digital talent to transform their career, and this is what we are working towards achieving.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-we-did\">\u003Cstrong>What we did\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Invest in L&D:\u003C\u002Fstrong> We introduced a specialist Learning & Development role into the business, to ensure that everyone has a learning pathway related to their own professional development. Therefore, the time spent on training has now increased per person. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Expand our policies:\u003C\u002Fstrong> We have updated our policy documents to include policies around things such as women’s health, pregnancy loss and modern slavery. We have also strengthened our secondary parent leave allowance from 2 weeks to 4 weeks.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Flexibility:\u003C\u002Fstrong> Throughout 2023, we have been trialling a 4.5-day working week, which concluded in December 2023.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Salary benchmarking: \u003C\u002Fstrong>We have undertaken a salary benchmarking exercise, comparing ourselves to other similar companies. The results of this have been shaped into our reward approach for 2024.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Open feedback: \u003C\u002Fstrong>We have introduced 360 feedback as part of our senior-level performance assessments in 2023, with a view to trial this and rollout further in 2024. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Following the success of the trial, we will continue our reduced working hours per week. \u003C\u002Fp>\n\n\n\n\u003Cp>We will also be investing in technology solutions to support our learning and development goals. \u003C\u002Fp>\n\n\n\n\u003Cp>We will continue to engage our people in helping to shape our people plans, such as conducting benefits focus groups, an EDI survey and a learning needs analysis exercise.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"customers\">Customers\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fimpression-impact-2023-customers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26638\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">\u003Cstrong>The plan\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Take proactive steps to continue to keep our client data secure against the backdrop of an evolving threat landscape.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-we-did\">\u003Cstrong>What we did\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Data privacy:\u003C\u002Fstrong> Overhaul how we approach client data confidentiality: to better protect our client data and information, we implemented access-controlled cloud-based Google Shared Drives for storing data for each client account, thereby decentralising access to data and mitigating the risk of unauthorised access to client data.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ethical marketing:\u003C\u002Fstrong> Restricting where we place clients’ paid ads to avoid showing alongside harmful content.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Client feedback:\u003C\u002Fstrong> We extensively seek feedback from our clients, from having monthly 1-2-1s between CS and client Point of Contact (POC) to 6 monthly phone calls with our CS Director to evolve our partnerships. We also have introduced Executive Sponsors to work with board-level POCs to develop the partnership beyond the service being provided. provided.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Enhancing our security further\u003C\u002Fstrong>: To bolster our security further, we will explore the use of endpoint detection and response solutions to protect us better as we continue to promote remote working.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Client feedback:\u003C\u002Fstrong> We will continue to partner our clients with the Executive Sponsor role on all Tier 1 level clients in particular, alongside our other client feedback channels.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"environment\">Environment\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fimpression-impact-2023-envrionment.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26639\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">\u003Cstrong>The plan\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>We have been limited in our scope to reduce our environmental impact. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Our offices: \u003C\u002Fstrong>Our headquarters is leased, providing us with little opportunity to make environmental improvements, beyond changes already implemented.\u003C\u002Fp>\n\n\n\n\u003Cp>Our remaining two offices are serviced – giving us even less opportunity for improvements, but also causing challenges in monitoring our energy usage.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Energy usage: \u003C\u002Fstrong>In addition, as a business, we typically use little energy, so our scope for decreasing this is limited.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-we-did\">\u003Cstrong>What we did\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>We introduced several environmental improvements over the last 12 months including;\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Product purchasing: \u003C\u002Fstrong>Recycling coffee pods and evaluating our options to remove their use, all cleaning and sanitary products are eco-friendly, removing the use of single-use plastics, purchased water bottles and encouraging their use.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Suppliers:\u003C\u002Fstrong> Using local suppliers for office improvements, maintenance and providing refreshments for workshops, events and meetings.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>We plan to further review the opportunity for our leased and serviced offices to be accredited by a green building program.\u003C\u002Fp>\n\n\n\n\u003Cp>We plan to introduce the measurement of energy\u002Fwater\u002Fwaste in our headquartered office.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"community\">Community\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fimpression-impact-2023-community.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26637\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-plan\">\u003Cstrong>The plan\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>To be a business for good and continue to be mindful that everything we do has an impact: on our people, on our planet, and the wider community.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-we-did\">\u003Cstrong>What we did\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>EDI consultant: \u003C\u002Fstrong>We enlisted EDI consultant, Kasey Robinson to deliver a project around sharing a common language in EDI at Impression, resulting in a strategy developed for 2024 \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Charitable donations: \u003C\u002Fstrong>We have made charitable donations to 12 different charities as of October 23, including Black Minds Matter, Mind, and Macmillan. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Inclusive activities\u003C\u002Fstrong>:  We continued with our Women’s Health & Men’s Mental Health brunches, and also held spotlight talks with Coppafeel. Partnered with E-commerce Pride, offered payday walks, had a wellbeing-focused summer party, corporate yoga and developed our community chat spaces to include a ‘sober squad’ and a ‘women’s health chat’. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Data & Analytics:  \u003C\u002Fstrong>As an initial step in measuring our success in building a diverse workforce, we are now tracking voluntarily submitted socioeconomic, race\u002Fethnicity, gender and age data. \u003C\u002Fp>\n\n\n\n\u003Cp>The percentage of our workforce under 24 and over 50 has increased to 14%. \u003C\u002Fp>\n\n\n\n\u003Cp>The percentage of women in managerial positions has increased to 44%.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"goals-for-next-year\">\u003Cstrong>Goals for next year\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>To continue to deliver a calendar of initiatives, events, talks and fundraising that sit within our 3 impact pillars, CSR, D&I and Wellbeing. \u003C\u002Fp>\n\n\n\n\u003Cp>We plan to particularly focus on our EDI strategy next year, becoming more action-based after finishing our work with EDI consultants. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"reflections-and-next-steps\">\u003Cstrong>Reflections and next steps\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Looking back on 2023, we made progress in all five categories and have made improvements to our original B Corp™ score.\u003C\u002Fp>\n\n\n\n\u003Cp>As outlined, we have a lot planned for 2024 and our B Corp™ certification will continue to be an integral part of our decision-making process. \u003C\u002Fp>\n\n\n\n\u003Cp>We are also very determined to act upon the results and recommendations of our EDI audit, in partnership with the external EDI consultant. This will be a key focus for 2024. \u003C\u002Fp>\n\n\n\n\u003Cp>We have our recertification goal to act as our ‘North Star’ and we will be back with another Impact Report this time next year to document our continued progress.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Learn more \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002F\">about us\u003C\u002Fa> and explore our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcareers.impressiondigital.com\u002F\">careers\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":131,"protected":12},26651,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1218,"_yoast_wpseo_metadesc":5,"inline_featured_image":12,"footnotes":5},"Impression's Impact in 2023 | Impression",[181],[],[185],[1223,77,188,189,190,191,192,193],"post-26598",[],[],[1227,1228,1229,1230],{"path":146,"name":147},{"path":200,"name":201},{"path":88,"name":89},{"path":155,"name":130},"Each year, Impression publishes its Impact Report to document the efforts we have made in the previous 12 months. This demonstrates our commitment to our “Business for Good” value and to make a difference to our people, our community and our planet. 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