[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fzoe-le":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":171,"head_links":172,"breadcrumbs":159,"posts":176,"pages":154,"head":1414},"Zoe Le","","I support the strategy and solutions teams in creating reporting dashboards and I conduct market research using first and third-party data analysis.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":86,"hero":155},"Marketing Analytics Specialist","\u003Cp>Marketing Analytics Specialist. Joined Impression in May 2022.\u003C\u002Fp>\n\u003Cp>Before moving to the UK to pursue a master’s degree in Marketing and Brand Management, I worked on multiple engagements in the marketing sector, brand-side. My experience led me to develop an interest in market research and customer insight analysis.\u003C\u002Fp>\n\u003Cp>At Impression, I support the strategy and solutions teams in creating reporting dashboards and I conduct market research using first and third-party data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nTravelling more than 6000 miles from Vietnam to England to live and study. I take pride in the courage and effort I have invested in this journey.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like meditation and connecting with nature. I am also a keen traveller that loves to discover new cultures.\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},108,"98","2020-12-16 14:36:55","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":31,"id":31,"title":32,"filename":33,"filesize":34,"url":35,"link":36,"alt":5,"author":37,"description":5,"caption":5,"name":38,"status":39,"uploaded_to":25,"date":40,"modified":40,"menu_order":25,"mime_type":41,"type":42,"subtype":43,"icon":44,"width":45,"height":46,"sizes":47},24282,"Zoe-Le-NEW","Zoe-Le-NEW.png",383725,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&q=90","\u002Fzoe-le-new\u002F","12","zoe-le-new","inherit","2023-08-02 10:40:31","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":48,"thumbnail-width":49,"thumbnail-height":49,"medium":50,"medium-width":51,"medium-height":52,"medium_large":53,"medium_large-width":54,"medium_large-height":55,"large":56,"large-width":57,"large-height":58,"1536x1536":59,"1536x1536-width":60,"1536x1536-height":61,"2048x2048":62,"2048x2048-width":63,"2048x2048-height":64,"post-thumbnail":65,"post-thumbnail-width":66,"post-thumbnail-height":67,"12_col":68,"12_col-width":69,"12_col-height":70,"default_landscape":71,"default_landscape-width":72,"default_landscape-height":46,"default_portrait":73,"default_portrait-width":46,"default_portrait-height":72,"6_col_and_margin_short":74,"6_col_and_margin_short-width":66,"6_col_and_margin_short-height":70,"11_col_and_margin":75,"11_col_and_margin-width":76,"11_col_and_margin-height":70,"9_col_rectangle":77,"9_col_rectangle-width":78,"9_col_rectangle-height":79,"11_col":80,"11_col-width":81,"11_col-height":70,"staff_image_696_600":82,"staff_image_696_600-width":45,"staff_image_696_600-height":46,"rectangular_thumbnail":83,"rectangular_thumbnail-width":84,"rectangular_thumbnail-height":85},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[87],{"acf_fc_layout":88,"reduced":89,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":90,"posts":91},"author_posts",true,"Zoe Le’s posts",{"data":92,"pages":154},[93,107,116,126,136,145],{"type_key":94,"title":95,"excerpt":96,"to":97,"postedAt":98,"readingTime":99,"image":100,"authors":101,"category":104},"post","Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[102],{"name":4,"image":103},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":105,"name":106},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":94,"title":108,"excerpt":109,"to":110,"postedAt":111,"readingTime":99,"image":112,"authors":113,"category":115},"Google Data Studio for Marketers: 2025 – 2026 updates","\u003Cp>2025: Modern Charts In March 2025, Google released Modern Charts for Google Data Studio to the general public, following a preview in February. This feature has received continuous updates, introducing significant changes that give marketers greater control over how data is curated and presented. What’s new? Key design changes for Marketers The modern design updates […]\u003C\u002Fp>\n","\u002Fblog\u002Flooker-studio-updates\u002F","2026-08-25T09:15:21","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fcreatvise-zWFfkV8DS3g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":103},{"to":105,"name":106},{"type_key":94,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":125},"Site vs URL reporting in Google Search Console: What’s the difference?","\u003Cp>Google Search Console (GSC) is an essential tool for understanding how your website is performing in Google Search results. However, there can easily be some confusion when reading the data on the platform. For example, if you add up the number of times people clicked on your site or saw it in search results for […]\u003C\u002Fp>\n","\u002Fblog\u002Fsite-vs-url-reporting\u002F","2025-03-13T13:35:46",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fmyriam-jessier-VHXiGXxwOQ4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":4,"image":103},{"to":105,"name":106},{"type_key":94,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":135},"From data to insights: Why visualisation matters in marketing?","\u003Cp>Research shows that “The human brain processes images around 60,000 times faster than text”; If you’re navigating the maze of a hundred data points and trying to understand the key insights, infographics help to transform complex information into an easily digestible and actionable format. In marketing, data visualisation plays a crucial role by enabling marketers […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhy-visualisation-matters-in-marketing\u002F","2026-08-25T09:26:12",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fnick-brunner-5dgXQJ7ezuU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134],{"name":4,"image":103},{"to":105,"name":106},{"type_key":94,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":121,"image":141,"authors":142,"category":144},"Reference lines and bands in Google Data Studio","\u003Cp>Vertical reference lines and bands in Google Data Studio are useful tools for marking down key moments and periods that could influence performance, opening up the opportunity to analyse the impact of marketing activities and wider contextual factors more clearly in a single view. Whether you’re looking to highlight the date when a new product […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-reference-lines-and-bands-in-looker-studio\u002F","2026-08-25T09:18:27","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":4,"image":103},{"to":105,"name":106},{"type_key":94,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":99,"image":150,"authors":151,"category":153},"Using Share of Search to measure Brand Demand","\u003Cp>Share of Search (SoS) is a metric introduced by Les Binet that shows the frequency of organic search queries that include your brand’s name vs. those of your competitors and\u002For other brands within your industry. The ultimate goal of SoS is to indicate to marketers how well their campaigns are performing and help forecast the […]\u003C\u002Fp>\n","\u002Fblog\u002Fshare-of-search\u002F","2026-08-25T09:28:25","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fneil-archibald-d3Ywww4gq9c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152],{"name":4,"image":103},{"to":105,"name":106},"2",{"type":156,"style":157,"title":158,"heading":4,"intro":11,"services":12,"breadcrumbs":159,"photo":48,"social":171},"author","dark","Meet the Team",[160,163,166,169],{"path":161,"name":162},"\u002F","Home",{"path":164,"name":165},"\u002Fabout\u002F","About Us",{"path":167,"name":168},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":170,"name":4},null,{"twitter":5,"linkedin":5},[173],{"rel":174,"href":175},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fzoe-le\u002F",[177,497,681,864,1046,1230],{"id":178,"date":179,"date_gmt":179,"guid":180,"modified":98,"modified_gmt":98,"slug":182,"status":19,"type":94,"link":97,"title":183,"content":184,"excerpt":187,"author":188,"featured_media":189,"comment_status":20,"ping_status":20,"sticky":186,"template":5,"format":190,"meta":191,"categories":194,"collections":197,"coauthors":198,"class_list":200,"acf":209,"head_links":210,"breadcrumbs":211,"url_path":97,"search_description":193,"featured_image_urls":218,"authors":253,"type_nicename":262,"reading_minutes":99,"category":263,"yoast_title":192,"yoast_meta":268,"yoast_json_ld":324,"_links":447},39382,"2026-06-24T14:13:46",{"rendered":181},"\u002F?p=39382","unlocking-granular-product-insights-for-meta",{"rendered":95},{"rendered":185,"protected":186},"\n\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success. \u003C\u002Fp>\n\n\n\n\u003Cp>To bridge this data gap, the team at Impression has developed a robust reporting solution that integrates Meta’s product insights metrics extracted directly from the Product Insights API with granular Catalog data for our e-commerce clients. \u003C\u002Fp>\n\n\n\n\u003Cp>Amy Stamper, Head of Paid Social at Impression, has already written a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbreaking-into-the-black-box-an-e-commerce-case-study-on-unlocking-metas-product-level-ad-data\u002F\">blog\u003C\u002Fa> about the context behind this method (we suggest reading it first!) This approach allows us to track performance by product name, ID, and category, offering the exact transparency required to optimise large-scale dynamic campaigns. \u003C\u002Fp>\n\n\n\n\u003Cp>Marketers should use this data to understand performance, digging into which products Meta is prioritising and which ones users are actually clicking. This data is then fed back into a supplementary feed to enrich your Meta Catalog, driving a continuous loop of performance improvement. \u003C\u002Fp>\n\n\n\n\u003Cp>This level of insight is essential for brands looking to move beyond surface-level metrics and truly understand the core drivers of their social media performance.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-build-a-meta-product-level-report\">How to build a Meta Product-Level Report\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#case-study-looking-at-this-in-practice\">Case Study: Looking at this in practice\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#future-iterations-attributed-revenue\">Future iterations: Attributed revenue\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ready-to-de-risk-your-dynamic-ads\">Ready to de-risk your Dynamic Ads?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FMedia-Solutions_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27528\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-build-a-meta-product-level-report\">\u003Cstrong>How to build a Meta Product-Level Report\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta product-level reporting involves pulling data directly from the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocumentation\u002Fads-commerce\u002Fcatalog?saml_reauth=1782307006\">Meta Catalog API\u003C\u002Fa> and joining it with the Product Insights API.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1427\" height=\"662\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fmeta-catalog-api-page.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39393\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Meta Catalog API overview\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"541\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fmeta-product-api-page.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39395\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Meta Product Insights API overview\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This will create a unified view that tracks impressions, clicks, and spend from product insights, alongside product attributes like price, availability, and category from the Catalog data. This granular visibility is essential for e-commerce brands, where product taxonomy and stock levels change daily.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"case-study-looking-at-this-in-practice\">Case Study: Looking at this in practice\u003C\u002Fh3>\n\n\n\n\u003Cp>Let’s imagine you are a fictional e-commerce clothing brand, and want to outline how you can evaluate your products.\u003C\u002Fp>\n\n\n\n\u003Cp>First, you need a system (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Forkes.io\u002Fblog\u002Forchestrating-asynchronous-workflow\u002F\">\u003Cem>asynchronous workflow\u003C\u002Fem>\u003C\u002Fa>) that processes data in the background so you can handle large amounts of product feedback without slowing things down. In a baseline setup, you can extract core metrics: spend, impressions, and clicks from the Product Insights API. You can use these metrics to calculate CPC, CPM and other derived metrics at the item level.\u003C\u002Fp>\n\n\n\n\u003Cp>Then you blend with catalog data to track performance by product name, product type, and category. As catalog data occasionally returns only raw category IDs, we map these against \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F6324436?hl=en-GB\">Google Product Category data\u003C\u002Fa> to identify precise categories—such as: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>Clothing > Tops > T-Shirts > White T-Shirts\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong>.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>You can also group items into specific product buckets. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, isolating “\u003Cem>White T-Shirts\u003C\u002Fem>” might reveal significantly different engagement rates compared to “\u003Cem>Pink T-Shirts\u003C\u002Fem>,” directly informing future creative strategies and budget allocation. To achieve this view, you extract the final element of the Product Type string from the catalog data. From the full string like: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>“\u003C\u002Fstrong>\u003Cstrong>\u003Cem>Clothing > Tops > T-Shirts > White T-Shirts\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong>” to “\u003C\u002Fstrong>\u003Cstrong>\u003Cem>White T-Shirts\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong>”\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For clothing brands, things like colour, availability, and price heavily impact performance. We pull this data straight from the catalog table into the report, so the team can easily see how different groups of items are performing.\u003C\u002Fp>\n\n\n\n\u003Cp>Using this unified dataset, you can build visualisations such as scatter plot charts to present exactly which quadrant each product falls into. \u003C\u002Fp>\n\n\n\n\u003Cp>This allows you to instantly identify high-impression, high-CTR “star performers” that deserve more budget, as well as low-performing laggards that should be excluded from the feed. A similar view can also be achieved at the product type level.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"684\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fmeta-performance-scatter-graph.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39391\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cstrong>\u003Cem>“Our goal is to provide a dashboard that isn’t just a report, but a diagnostic tool for both our client and paid social team.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ccite>Alex Howat, Associate Director of Media Solutions at Impression\u003C\u002Fcite>\u003C\u002Fblockquote>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"future-iterations-attributed-revenue\">\u003Cstrong>Future iterations: Attributed revenue\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Since Meta removed conversion metrics from the Product Insights API, the next frontier involves even more sophisticated attribution. Our next phase introduces a layer of Google Analytics 4 (GA4) data to estimate revenue and identify exactly which products are converting into sales. More context on how we join with GA4 data can be found \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbreaking-into-the-black-box-an-e-commerce-case-study-on-unlocking-metas-product-level-ad-data\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ready-to-de-risk-your-dynamic-ads\">\u003Cstrong>Ready to de-risk your Dynamic Ads?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Our Meta Product Performance report provides the clarity needed to scale ecommerce accounts with confidence. Whether you are troubleshooting catalog errors or looking for your next best-seller, granular data is the key to success.\u003C\u002Fp>\n\n\n\n\u003Cp>If you are ready to see what’s really happening inside your Dynamic Product Ads, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our analytics team\u003C\u002Fa> today.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FMedia-Solutions_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27528\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":96,"protected":186},111,39400,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":192,"_yoast_wpseo_metadesc":193,"inline_featured_image":186,"footnotes":5},"Beyond ad-level data: Unlocking granular product insights for Meta | Impression","Want deeper insights? Master Meta product-level reporting to bridge the data gap and optimise your Catalog. 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Key design changes for Marketers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#charts-and-styling\">Charts and Styling\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#how-to-change-to-the-modern-chart-setting\">How to change to the modern chart setting\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#responsive-dashboard\">Responsive Dashboard\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#2026-visualisation-and-data-analysis\">2026: Visualisation and Data Analysis\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#introducing-the-histogram-chart\">Introducing the Histogram Chart\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#2026-reporting-and-collaboration\">2026: Reporting and Collaboration\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#chart-export-to-image\">Chart Export to Image\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#direct-link-to-dashboard-components\">Direct Link to Dashboard Components\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#2026-functionality\">2026: Functionality\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#dynamic-component-visibility-pro-users\">Dynamic Component Visibility (Pro Users)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#simplify-cross-data-source-filtering\">Simplify Cross-Data-Source Filtering\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2025-modern-charts\">2025: Modern Charts\u003C\u002Fh2>\n\n\n\n\u003Cp>In March 2025, Google released \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcloud.google.com\u002Flooker\u002Fdocs\u002Fstudio\u002Fmodern-charts\">Modern Charts\u003C\u002Fa> for Google Data Studio to the general public, following a preview in February. This feature has received continuous updates, introducing significant changes that give marketers greater control over how data is curated and presented.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"whats-new-key-design-changes-for-marketers\">What’s new? Key design changes for Marketers\u003C\u002Fh3>\n\n\n\n\u003Cp>The modern design updates in Google Data  Studio bring a wealth of improvements across two primary areas: \u003Cstrong>Chart Styling\u003C\u002Fstrong> and \u003Cstrong>Responsive Reports\u003C\u002Fstrong>.\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"charts-and-styling\">Charts and Styling\u003C\u002Fh4>\n\n\n\n\u003Cp>This update introduced various new chart styles and enhanced formatting options, providing new ways to design and display data.\u003C\u002Fp>\n\n\n\n\u003Cp>In a nutshell, the main improvements include the following:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New default colour themes\u003C\u002Fli>\n\n\n\n\u003Cli>New axis label rotation settings\u003C\u002Fli>\n\n\n\n\u003Cli>New chart padding control settings for pie charts and doughnut charts\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1566\" height=\"728\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-pie-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34335\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-pie-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34333\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New line gradient settings for line charts and time series charts. You can also change the grid colour for each chart instead of having one setting for the whole report.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"730\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-line-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34329\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"646\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-line-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34332\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New transparency options for bubbles on scatter charts and bubble charts\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"668\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-bubble-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34330\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>You are given greater \u003Cstrong>control\u003C\u002Fstrong> over colours, fonts, and styling. You can customise the formats of each element of the charts, such as each line, each metric in the table\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"1252\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-colour-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34336\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"1266\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-colour-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34328\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-change-to-the-modern-chart-setting\">How to change to the modern chart setting\u003C\u002Fh4>\n\n\n\n\u003Cp>It’s important to note that these modern chart features are now generally available and are the default for all new Google Data Studio reports. For your existing reports, a simple upgrade is required to use these new capabilities. \u003Cstrong>Once you “enable” your dashboard to display modern charts, this action can’t be undone.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-fa5fe9c20790c552177c388ff5eda2b2\">\u003Cstrong>Go to edit mode > theme and layout > Enable Modern charts\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"330\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-enable.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34331\" style=\"width:632px;height:auto\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"responsive-dashboard\">Responsive Dashboard\u003C\u002Fh3>\n\n\n\n\u003Cp>Beyond visual enhancements, Google Data Studio has also introduced a responsive layout. This dynamically changes how the dashboard looks, which is useful for reports \u003Cstrong>designed to be viewed on a mobile device.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Its main features include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>It automatically resizes and rearranges charts and components to fit the viewer’s screen, eliminating the need for manual resizing or excessive zooming on mobile devices.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>12-Column Grid System:\u003C\u002Fstrong> Responsive reports are built on a 12-column grid. This system ensures that components are organised neatly and scale proportionally as the screen size changes.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Sections:\u003C\u002Fstrong> Components are grouped into “sections,” which are the core building blocks of a responsive report. Sections stack vertically, and their height automatically adjusts based on the content within them. This organised structure makes the report clean and easy to scan.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Section-Specific Filters:\u003C\u002Fstrong> You can apply filters that only affect the components within a specific section, allowing for isolated analysis within different parts of your report.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"861\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-charts-responsive.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34334\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fmodern-chart-responsive-2.gif\" alt=\"\" class=\"wp-image-34327\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Limitations:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>No Overlapping Components:\u003C\u002Fstrong> Unlike the freeform layout, you cannot overlap or layer components on top of each other. Each chart or element must occupy its own space within a section.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>No Fixed Canvas Size:\u003C\u002Fstrong> The canvas size is not fixed; it is automatically determined by the height of the sections and adjusts to the viewer’s device width.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>No Grouping:\u003C\u002Fstrong> Components are managed by sections rather than by a grouping feature.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>No Report-Level Elements:\u003C\u002Fstrong> You cannot have elements like headers or logos that appear on every page of the report automatically. Each page must have its own components.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>These updates may seem minor, but they significantly improve the reliability of reports in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002Flooker-studio\u002F\">Google Data Studio\u003C\u002Fa>. The updated charts are more visually appealing and ideal for presentations, allowing for greater customisation and clarity.\u003C\u002Fp>\n\n\n\n\u003Cp>Responsive reports are simple to set up and have a great number of use cases. All in all, a really useful addition for any Marketer.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2026-visualisation-and-data-analysis\">2026: \u003Cstrong>\u003Cstrong>Visualisation and Data Analysis\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"introducing-the-histogram-chart\">\u003Cstrong>Introducing the Histogram Chart\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>A brand new chart type was introduced to help you dive deeper into your data distributions! It makes it easy to visualise the frequency of numerical data, allowing you to quickly identify trends, outliers, and the shape of your data.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2026-reporting-and-collaboration\">2026: \u003Cstrong>Reporting and Collaboration\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"chart-export-to-image\">\u003Cstrong>Chart Export to Image\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Need a component for a monthly report? You can now easily export any chart as a PNG file or copy it directly to your clipboard as an image.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"direct-link-to-dashboard-components\">\u003Cstrong>Direct Link to Dashboard Components\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Collaboration across teams is now seamless. Instead of sharing a whole page or screenshots, you can send colleagues a link that goes directly to the specific chart or component you’re discussing on the dashboard.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2026-functionality\">2026: \u003Cstrong>Functionality\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"dynamic-component-visibility-pro-users\">\u003Cstrong>Dynamic Component Visibility (Pro Users)\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Create more personalised viewing experiences by dynamically showing or hiding components (charts, tables, controls) based on viewer permissions or specific data states. This feature is particularly useful for Pro users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"simplify-cross-data-source-filtering\">\u003Cstrong>Simplify Cross-Data-Source Filtering\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Filtering across multiple data sources is now easier. You can override the Field ID, ensuring your filter controls work consistently across charts that use different data sources in the same report, even if the field names vary.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ff0sKYLsk-Measurement_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27925\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":109,"protected":186},34341,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":509,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},"Google Data Studio for Marketers: 2025 - 2026 updates",[195],[],[199],[514,94,202,203,204,205,206,207],"post-34324",[],[],[518,519,520,521],{"path":161,"name":162},{"path":214,"name":215},{"path":105,"name":106},{"path":170,"name":108},"2025: Modern Charts In March 2025, Google released Modern Charts for Google Data Studio to the general public, following a preview in February. This feature has received continuous updates, introducing significant changes that give marketers greater control over how data is curated and presented. What’s new? Key design changes for Marketers The modern design updates 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Search Console (GSC) is an essential tool for understanding how your website is performing in Google Search results. However, there can easily be some confusion when reading the data on the platform. For example, if you add up the number of times people clicked on your site or saw it in search results for different keywords, the total won’t match what Google shows overall. This is because Google Search Console processes and groups data differently, rather than simply adding up individual queries, which can lead to inaccurate conclusions.\u003C\u002Fp>\n\n\n\n\u003Cp>To effectively use GSC, it’s crucial to understand the different metrics and how the data is collected and presented. This includes distinguishing between Site and URL reporting, knowing when each is in use, and leveraging automation and dashboarding for deeper insights.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ff0sKYLsk-Measurement_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27925\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-the-difference-between-site-and-url-reporting\">What is the difference between Site and URL reporting?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#when-to-use-site-or-url-reporting\">When to use Site or URL reporting?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-the-difference-between-site-and-url-reporting\">\u003Cstrong>What is the difference between Site and URL reporting?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Site Reporting shows data aggregated by property.\u003C\u002Fstrong> This means if you go to the Google Search bar and input a query about a brand, no matter how many pages of that brand you see, their website only gets \u003Cstrong>one ‘Site Impression’\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>If multiple pages from the same website appear in search results for a query, Google only counts it as one impression for the entire site. Instead of tracking each page separately, Site Reporting groups all impressions under the website as a whole, giving a broader view of how the brand appears in search.\u003Cbr>In the example below, we see at least a few \u003Cstrong>Cancer Research UK\u003C\u002Fstrong> landing pages appear on the first page of a SERP. In this case, they only get one site impression for this particular search. This calculation is also applied to other metrics, such as clicks, average position, and click-through rate.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"690\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCRUK-SERP-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32421\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In Google Search Console, Site Reporting appears at the top of the Performance section when \u003Cstrong>no page filters\u003C\u002Fstrong> are applied. This means the data shown is for the entire website rather than individual pages. The queries table also uses Site Reporting, but it’s important to note that some search terms won’t be visible due to Google’s privacy policies, which hide certain user data. Other tables that use Site Reporting include Countries, Devices, and Dates, meaning they also show data for the whole site rather than specific pages.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"843\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fexample-gsc-1-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32422\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>URL Reporting\u003C\u002Fstrong> tracks data for individual pages rather than the whole site. This means that each page appearing in search results gets its own impression. For example, if four different \u003Cstrong>Cancer Research UK\u003C\u002Fstrong> pages show up in the same search, URL Reporting counts four impressions instead of one. This applies to all key metrics, which are recorded as URL Impressions, URL Clicks, URL CTR, and URL Average Position.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"690\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCRUK-SERP-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32421\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>For deeper insights, check the \u003Cstrong>Pages Breakdown Table\u003C\u002Fstrong>, which shows performance data for individual URLs. You can also apply page filters to analyse multiple pages based on specific rules. The top results in the table below follow \u003Cstrong>URL Reporting\u003C\u002Fstrong>, displaying data for each page separately.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"843\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fexample-gsc-2-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32423\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"when-to-use-site-or-url-reporting\">\u003Cstrong>When to use Site or URL reporting?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>So, when will you need Site Reporting or URL reporting?\u003C\u002Fp>\n\n\n\n\u003Cp>Choosing between Site and URL reporting in Google Search Console (GSC) depends on your specific objectives. Site Reporting provides a holistic view of the whole site’s performance, making it ideal for monitoring overall SEO efforts. If you want to track a website’s performance by queries, countries, or device type, \u003Cstrong>site reporting\u003C\u002Fstrong> is available to provide these insights. \u003C\u002Fp>\n\n\n\n\u003Cp>On the other hand, if your goal is to optimise specific pages, you should track \u003Cstrong>URL data\u003C\u002Fstrong> for those landing pages. By tracking URL data, you gain granular, page-level insights into performance, such as which pages receive the most impressions or clicks, and their average position in search results. This detailed view is particularly beneficial for businesses with diverse product lines, service offerings, or distinct sections they wish to measure independently. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ff0sKYLsk-Measurement_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27925\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":118,"protected":186},32430,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":693,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},"%%title%% %%page%% | Impression",[195],[],[199],[698,94,202,203,204,205,206,207],"post-32411",[],[],[702,703,704,705],{"path":161,"name":162},{"path":214,"name":215},{"path":105,"name":106},{"path":170,"name":117},"Google Search Console (GSC) is an essential tool for understanding how your website is performing in Google Search results. However, there can easily be some confusion when reading the data on the platform. For example, if you add up the number of times people clicked on your site or saw it in search results for 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rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedtechintelligence.com\u002Fcolumn\u002Fthe-power-of-visuals\u002F\">Research\u003C\u002Fa> shows that “The human brain processes images around 60,000 times faster than text”; If you’re navigating the maze of a hundred data points and trying to understand the key insights, infographics help to transform complex information into an easily digestible and actionable format.\u003C\u002Fp>\n\n\n\n\u003Cp>In marketing, data visualisation plays a crucial role by enabling marketers and business stakeholders to understand what data is telling them quickly.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-data-visualisation\">\u003Cstrong>What is data visualisation?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Data Visualisation is the process of transforming raw data and information into meaningful, visually compelling formats. For example, pie charts allow users to visually highlight the proportions between categories, unlike raw data, which can often obscure these relationships.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"613\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Frawdata-blog.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32034\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Raw data\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"545\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fpie-chartblog.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32033\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Pie chart\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"visualisation-and-its-benefits\">\u003Cstrong>Visualisation and its benefits\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"simplify-complex-data\">\u003Cstrong>Simplify complex data\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Need to see your product’s sales trend over the last 12 months? A simple line graph, created in a spreadsheet or visualisation tool like PowerBI or Google Data Studio, can provide the answer. Visualisation doesn’t always require complex setups; it can be done conveniently, providing quick answers to specific questions.\u003C\u002Fp>\n\n\n\n\u003Cp>However, for regular data checks and those “aha!” moments of marketing clarity, advanced dashboards are transformative. They go beyond surface-level visualisations, seamlessly integrating diverse data sources to uncover hidden connections and actionable insights. These visualisations illuminate the path to data-driven success and allow marketers and business leaders to focus on what truly matters, cutting through the noise of endless metrics.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fvisualisation-demonstration.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32045\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Visualisation demonstration\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>By presenting visually compelling data that tells a coherent story, teams can quickly grasp complex insights, identify patterns, and make connections that might be missed with raw data alone. Data storytelling empowers marketers to communicate findings in an engaging manner that supports their claims and highlights successes and actionable opportunities. In the absence of visualisation, understanding and correlating multiple data points becomes a challenge, leading to missed insights and less effective decisions.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bridging-the-gap-between-data-and-insights\">\u003Cstrong>Bridging the gap between data and insights\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Now that we know the benefits of visualisations, where do we start? The first step is to understand what you’re looking for, whether you’d like to see sales trends over time or know which channels contribute the most to your revenue. This understanding allows you to choose the proper visualisation to present the insights correctly. Each type of chart has its own purpose\u002Fgoals to show the meaning of the data. Let’s dive into some examples:\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pie-charts\">Pie charts\u003C\u002Fh4>\n\n\n\n\u003Cp>Pie charts offer an advantage in simplicity and immediate visual impact, particularly when the goal is to emphasise the proportion between different categories within a dataset. However, pie charts can become less apparent when there are too many segments or when precise numerical comparisons are required, making other chart types more suitable for such situations.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"718\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fpie-chart-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32062\" style=\"width:521px;height:311px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"line-graphs\">Line graphs\u003C\u002Fh4>\n\n\n\n\u003Cp>On the other hand, line graphs are useful to identify patterns, seasonal fluctuations, or the impact of specific campaigns. For example, from a set of data of sessions in 2024, we make a line graph to show monthly data. We clearly see the peak period is from April to August. From that insight, we would want to spend more during this period than others. \u003C\u002Fp>\n\n\n\n\u003Cp>With a clear and well-presented visualisation, all stakeholders can grab this information in a second, which shows the power of data visualisation in day-to-day activities.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"586\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fline-graph-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32061\" style=\"width:619px;height:181px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bar-charts\">Bar charts\u003C\u002Fh4>\n\n\n\n\u003Cp>Bar charts, especially stacked bar charts, can effectively illustrate the relationships between categories, as they provide a clear and visually engaging way to compare data within and across groups. Standard bar charts allow for straightforward comparisons of individual category values, making them ideal for showing differences or trends. Stacked bar charts take this a step further by breaking down each bar into segments that represent subcategories, enabling viewers to see both the overall totals and the contributions of each component.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"609\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fbar-chart-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32059\" style=\"width:590px;height:179px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"heat-maps\">Heat maps\u003C\u002Fh4>\n\n\n\n\u003Cp>As for filled maps\u002Fheat maps, they are ideal for comparing the performance among various regions. They are helpful specifically for organisations operating in multiple regions. With some interactive visualisations. You can both see the intensity and actual figures at the same time.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"872\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fheat-map-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32060\" style=\"width:565px;height:355px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"data-visualisation-tools\">\u003Cstrong>Data visualisation tools\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>You don’t need anything fancy to start with; a simple Google sheet or Excel spreadsheet can help you simplify your dataset. Tools like these provide foundational capabilities, such as generating basic charts and graphs, which can effectively communicate simple insights. Yet, there are several more powerful tools that can support building advanced visualisations such as:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-data-studio\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002Flooker-studio\u002F\">Google Data Studio\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>A free, web-based data visualisation tool that helps users create interactive dashboards and reports. Google offers a pro version, but users can use most of their robust features with the free version. Among various options, Google Data Studio is often a good choice for marketing reports. It’s ideal for marketers who rely on Google Analytics and other Google products since it integrates well with most Google-based services. It also integrates seamlessly with BigQuery, Google’s powerful cloud-based data warehouse, allowing users to process large and complex datasets. Additionally, the tool has a drag-and-drop interface that is intuitive and straightforward to start with. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"power-bi\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fpower-platform\u002Fproducts\u002Fpower-bi\">Power BI\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>A data visualisation and business intelligence tool developed by Microsoft. Similar to Google Data Studio, it enables users to connect to diverse data sources, transform datasets, and create interactive dashboards and reports. It integrates with other Microsoft products such as Excel and Azure, making it an excellent choice for marketers using those products in their marketing activities. However, Power BI’s desktop version only runs on Windows and is not compatible with Apple products. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tableau\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tableau.com\u002Fen-gb\">Tableau\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>A comprehensive data visualisation tool designed to handle large datasets and create visually stunning, interactive dashboards. While a free version, Tableau Public, exists, it offers limited data source connections. To unlock Tableau’s full potential, a subscription is required, which can be more expensive than other tools. Additionally, Tableau has a steeper learning curve than some other data visualisation tools.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ff0sKYLsk-Measurement_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27925\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":128,"protected":186},32079,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":876,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},"From data to insights: Why visualisation matters in marketing? | Impression",[195],[],[199],[881,94,202,203,204,205,206,207],"post-32025",[],[],[885,886,887,888],{"path":161,"name":162},{"path":214,"name":215},{"path":105,"name":106},{"path":170,"name":127},"Research shows that “The human brain processes images around 60,000 times faster than text”; If you’re navigating the maze of a hundred data points and trying to understand the key insights, infographics help to transform complex information into an easily digestible and actionable format. In marketing, data visualisation plays a crucial role by enabling marketers 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reference lines and bands in Google Data Studio are useful tools for marking down key moments and periods that could influence performance, opening up the opportunity to analyse the impact of marketing activities and wider contextual factors more clearly in a single view. Whether you’re looking to highlight the date when a new product was launched – or emphasise the phase when a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm update\u003C\u002Fa> took place – Google Data Studio offers the functionality to enrich your graphs with this information using vertical reference lines and bands.\u003C\u002Fp>\n\n\n\n\u003Cp>Google Data Studio’s horizontal reference lines and bands allow you to highlight\u003Cstrong> \u003C\u002Fstrong>preset values that you can compare with actual data. Say you wanted to check whether budget allocations towards your marketing channels fall within acceptable limits. You can use horizontal bands to emphasise this range on a chart, and show clearly where current expenditure sits within it. Horizontal reference lines, on the other hand, enable you to set static targets for any given metric, which could come in handy if you’re looking to add monthly sales quotas to a graph.\u003C\u002Fp>\n\n\n\n\u003Cp>Written based on the experiences of our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002F\">analytics agency\u003C\u002Fa> team, this guide walks you through the use cases and setup process for each of these reference line\u002Fband features in Google Data Studio. If you’re looking to explore more advanced applications or simply evolve your marketing effectiveness measurement, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out to our team today\u003C\u002Fa> for a free consultation.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reference-lines\">Reference lines\u003C\u002Fh2>\n\n\n\n\u003Cp>Unlike usual \u003Cstrong>horizontal reference lines\u003C\u002Fstrong>, you can only use \u003Cstrong>vertical reference lines\u003C\u002Fstrong> in ‘Time Series’ charts with the ‘Date’ value. These are helpful for highlighting any important dates for your marketing activities. There are several types of marketing reports that we can utilise these features. For example: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>New product launch:\u003C\u002Fstrong> You are launching a new product line and would like to track the increase in total weekly sessions going to your website after the date.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"415\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Freference-lines-new-product-launch.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24598\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Creative campaigns live:\u003C\u002Fstrong> Your creative campaign just goes live, and want to see the increase of clicks from brand queries on Google searched by ‘Date’. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"357\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Freference-lines-creative-campaigns-live.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24597\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reference-bands\">Reference bands\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"vertical-reference-bands\">Vertical reference bands\u003C\u002Fh3>\n\n\n\n\u003Cp>Similar to the \u003Cstrong>vertical reference line\u003C\u002Fstrong>, this feature can only be applied for ‘Time Series’ charts with a ‘Date’ dimension. They are useful in highlighting a period of time, such as a promotion or sale.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1101\" height=\"403\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Freference-lines-veritcal.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24601\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"horizontal-reference-bands\">Horizontal reference bands\u003C\u002Fh3>\n\n\n\n\u003Cp>With the Y-axis, we can now create reference bands to highlight a range of values. This feature can be applied to several chart types, including ‘Time Series’, ‘Bar’, and ‘Area’. You can use this to highlight a particular range, such as the PPC daily target spend range.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1113\" height=\"398\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Freference-lines-horizontal.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24600\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-set-up-reference-lines-and-bands-in-google-data-studio\">How to set up reference lines and bands in Google Data Studio\u003C\u002Fh2>\n\n\n\n\u003Cp>After identifying which reference line or band you would like to create, the next step is setting them up in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002Flooker-studio\u002F\">Google Data Studio\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"297\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fhow-to-set-up-reference-lines-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24602\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>First, select your chart. Then, navigate to the ‘\u003Cstrong>Style tab’\u003C\u002Fstrong>, then choose \u003Cstrong>‘Add a reference line’\u003C\u002Fstrong> or \u003Cstrong>‘Add a reference band’\u003C\u002Fstrong>.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"199\" height=\"228\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fhow-to-set-up-reference-lines-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24599\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>For ‘\u003Cstrong>Date’\u003C\u002Fstrong> reference lines and bands, choose the X-axis and then fill in your reference date. You can change the colour of chosen lines and ranges. For ‘\u003Cstrong>Value’ \u003C\u002Fstrong>reference lines and bands, choose the left or right Y-axis and select the type of reference (constant value, metric or parameter). \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"limitations-of-reference-lines-and-bands\">Limitations of reference lines and bands\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>You can’t add a reference line to 100% stacked charts.\u003C\u002Fli>\n\n\n\n\u003Cli>Stacked columns, stacked bars, and stacked area charts only support constant value and parameter reference lines.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Want more actionable tips and insights on all things digital marketing and measurement? Be sure to check out more of our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F\">online measurement blog\u003C\u002Fa>. If you have any questions about what was covered above or just want to up your company’s analytics game, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",{"rendered":138,"protected":186},24605,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1058,"_yoast_wpseo_metadesc":1059,"inline_featured_image":186,"footnotes":5},"Reference lines and bands in Google Data Studio: use cases and setup","With Google Data Studio, you can create reference lines and bands to enrich charts and showcase performance clearly. Discover more here.",[195],[],[199],[1064,94,202,203,204,205,206,207],"post-24587",[],[],[1068,1069,1070,1071],{"path":161,"name":162},{"path":214,"name":215},{"path":105,"name":106},{"path":170,"name":137},{"thumbnail":1073,"medium":1074,"medium_large":1076,"large":1078,"1536x1536":1080,"2048x2048":1082,"post-thumbnail":1084,"12_col":1086,"default_landscape":1088,"default_portrait":1090,"6_col_and_margin_short":1092,"11_col_and_margin":1094,"9_col_rectangle":1096,"11_col":1098,"staff_image_696_600":1100,"rectangular_thumbnail":1102},{"url":141,"width":220,"height":220},{"url":1075,"width":51,"height":51},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=134&q=90&w=200",{"url":1077,"width":54,"height":25},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=513&q=90&w=768",{"url":1079,"width":227,"height":228},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":1081,"width":60,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1025&q=90&w=1536",{"url":1083,"width":63,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1367&q=90&w=2048",{"url":1085,"width":66,"height":67},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":1087,"width":69,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":1089,"width":72,"height":46},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":1091,"width":46,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":1093,"width":66,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":1095,"width":76,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":1097,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":1099,"width":81,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":1101,"width":45,"height":46},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":1103,"width":84,"height":85},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fricardo-gomez-angel-C34zrJeT6lk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[1105],{"id":188,"path":255,"display_name":4,"job_title":10,"description":6,"avatar_url":103,"acf":1106},{"job_title":10,"full_bio":11,"specialist_service_links":1107,"photo":1110},[1108],{"page":1109,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},{"ID":31,"id":31,"title":32,"filename":33,"filesize":34,"url":35,"link":36,"alt":5,"author":37,"description":5,"caption":5,"name":38,"status":39,"uploaded_to":25,"date":40,"modified":40,"menu_order":25,"mime_type":41,"type":42,"subtype":43,"icon":44,"width":45,"height":46,"sizes":1111},{"thumbnail":48,"thumbnail-width":49,"thumbnail-height":49,"medium":50,"medium-width":51,"medium-height":52,"medium_large":53,"medium_large-width":54,"medium_large-height":55,"large":56,"large-width":57,"large-height":58,"1536x1536":59,"1536x1536-width":60,"1536x1536-height":61,"2048x2048":62,"2048x2048-width":63,"2048x2048-height":64,"post-thumbnail":65,"post-thumbnail-width":66,"post-thumbnail-height":67,"12_col":68,"12_col-width":69,"12_col-height":70,"default_landscape":71,"default_landscape-width":72,"default_landscape-height":46,"defau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or-version":1211,"wp:featuredmedia":1215,"wp:attachment":1218,"wp:term":1221,"curies":1228},[1194],{"href":1195,"targetHints":1196},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F24587",{"allow":1197},[453,454,455,456,457],[1199],{"href":460},[1201],{"href":463},[1203],{"embeddable":89,"href":466},[1205],{"embeddable":89,"href":1206},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=24587",[1208],{"count":1209,"href":1210},16,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F24587\u002Frevisions",[1212],{"id":1213,"href":1214},39744,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F24587\u002Frevisions\u002F39744",[1216],{"embeddable":89,"href":1217},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F24605",[1219],{"href":1220},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=24587",[1222,1224,1226],{"taxonomy":486,"embeddable":89,"href":1223},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=24587",{"taxonomy":489,"embeddable":89,"href":1225},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=24587",{"taxonomy":156,"embeddable":89,"href":1227},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=24587",[1229],{"name":495,"href":496,"templated":89},{"id":1231,"date":1232,"date_gmt":1232,"guid":1233,"modified":149,"modified_gmt":149,"slug":1235,"status":19,"type":94,"link":148,"title":1236,"content":1237,"excerpt":1239,"author":188,"featured_media":1240,"comment_status":20,"ping_status":20,"sticky":186,"template":5,"format":190,"meta":1241,"categories":1244,"collections":1245,"coauthors":1246,"class_list":1247,"acf":1249,"head_links":1250,"breadcrumbs":1251,"url_path":148,"search_description":1243,"featured_image_urls":1256,"authors":1288,"type_nicename":262,"reading_minutes":99,"category":1296,"yoast_title":1242,"yoast_meta":1298,"yoast_json_ld":1325,"_links":1376},31171,"2024-11-28T17:36:21",{"rendered":1234},"\u002F?p=31171","share-of-search",{"rendered":146},{"rendered":1238,"protected":186},"\n\u003Cp>Share of Search (SoS) is a metric introduced by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoutu.be\u002F7za9fuzQ1es?si=CyKWKH_ZPzYqkYHQ\">Les Binet\u003C\u002Fa> that shows the frequency of organic search queries that include your brand’s name vs. those of your competitors and\u002For other brands within your industry. The ultimate goal of SoS is to indicate to marketers how well their campaigns are performing and help forecast the demand for your brand.\u003C\u002Fp>\n\n\n\n\u003Cp>The calculation takes your brand’s organic searches and divides it by the total category brand searches to get to your Share of Search.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"157\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fshare-of-search-equation.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31181\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">(\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=x1zMufAs3l0\">Source\u003C\u002Fa>)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-is-share-of-search-useful\">\u003Cstrong>Why is Share of Search useful?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"share-of-search-is-an-indicator-of-market-share\">\u003Cstrong>Share of Search is an indicator of Market Share\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>An increase in your brand’s search share signals greater visibility and higher consumer engagement, as more people discover your brand organically through search engines. This boost in visibility can drive market share growth, often within six months. Additionally, search share is a valuable tool for competitor benchmarking, allowing you to spot emerging threats by tracking any gradual or sudden increases in their share of search.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"it-enables-tracking-effectiveness-of-marketing-activities\">\u003Cstrong>It enables tracking effectiveness of marketing activities\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>SoS is a fast way to gauge the effectiveness of brand awareness campaigns. It helps you quickly assess whether your marketing efforts are sparking consumer interest. By comparing your SoS trend with your campaign timeline, you can see if the campaign is successfully boosting visibility.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"share-of-search-can-be-used-to-forecast-consumer-demand\">\u003Cstrong>Share of Search can be used to forecast consumer demand\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Share of Search serves as a valuable, real-time indicator of consumer demand, helping brands monitor market shifts. While it doesn’t capture detailed product-level searches, it offers insights into overall interest in your brand. Tracking SoS trends alongside key metrics like sales and revenue can improve demand forecasting and strategic decisions.\u003C\u002Fp>\n\n\n\n\u003Cp>SoS also sheds light on brand resilience and consumer consideration. A steady or rising SoS typically signals strong brand demand and shows how often consumers view your brand as a preferred choice\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-is-share-of-search-a-cost-effective-way-to-measure-brand-health\">\u003Cstrong>Why is Share of Search a cost-effective way to measure brand health?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Share of Search tracking offers a budget-friendly alternative to traditional methods like surveys or focus groups. Free tools like Google Trends provide valuable insights without the expense of in-person research. Because SoS data is collected passively, it doesn’t disrupt consumers or require their participation, making it less intrusive. This approach also reduces response bias, giving brands a more accurate view of organic interest and sentiment.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"limitations-of-share-of-search\">\u003Cstrong>Limitations of Share of Search\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>However, Share of Search has its limitations. It reflects search interest in your brand but doesn’t reveal the reasons behind that interest, which could be either positive or negative. This can lead to confusion when making forecasts. To gain a fuller understanding, it’s essential to complement SoS data with qualitative insights.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"calculating-share-of-search-easily-using-google-trends\">\u003Cstrong>Calculating Share of Search easily using Google Trends\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Finalise Your Competitor Set\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Google Trends allows you to compare up to five search queries at a time (including your brand).\u003C\u002Fli>\n\n\n\n\u003Cli>If you have more than five competitors, prioritise the strongest brands and rotate the remaining ones.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Export the Data\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Export the Google Trends data into a spreadsheet using Google Sheets or Excel.\u003C\u002Fli>\n\n\n\n\u003Cli>Organise the data in a table for easier calculation.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Calculate the Average Index\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>For each query, calculate the average index score from the data. This helps normalise the results.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Apply the SoS Formula\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Use the SoS formula to determine your brand’s Share of Search.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-calculate-the-average-index-score\">How to Calculate the Average Index Score\u003C\u002Fh3>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Gather data from Google Trends\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>After finalising your competitor set and entering queries in Google Trends, export the data as a CSV or copy it into a spreadsheet (Google Sheets or Excel).\u003C\u002Fli>\n\n\n\n\u003Cli>The data will show an indexed score (0 to 100) over a specific time period for each brand or search term.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Organise the data\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Create a column for each search query (including your brand) and input the corresponding index scores.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Calculate the average\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>For each query, sum the index scores across the time period.\u003C\u002Fli>\n\n\n\n\u003Cli>Divide the total by the number of data points (e.g., weeks or months tracked).\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>This gives you the \u003Cstrong>average index score\u003C\u002Fstrong> for each brand.\u003C\u002Fp>\n\n\n\n\u003Cp>Example:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth class=\"has-text-align-center\" data-align=\"center\">Week\u003C\u002Fth>\u003Cth class=\"has-text-align-center\" data-align=\"center\">Brand A\u003C\u002Fth>\u003Cth class=\"has-text-align-center\" data-align=\"center\">Brand B\u003C\u002Fth>\u003Cth class=\"has-text-align-center\" data-align=\"center\">Brand C\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">1\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">80\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">60\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">40\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">2\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">90\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">70\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">50\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">3\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">85\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">65\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">45\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Sum (Brand A)\u003C\u002Fstrong>: 80 + 90 + 85 = 255\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Average (Brand A)\u003C\u002Fstrong>: 255 ÷ 3 = 85\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Repeat for each brand to compare results.\u003C\u002Fp>\n\n\n\n\u003Cp>Refer to the example below for a clearer understanding!\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"964\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Faverage-score-index-sos.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31179\" style=\"width:679px;height:684px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"building-automated-share-of-search-reports\">\u003Cstrong>Building automated Share of Search reports\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Automation platforms can simplify the process of tracking Share of Search (SoS), saving time and providing real-time insights. Tools like \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.adverity.com\u002F\">\u003Cstrong>Adverity\u003C\u002Fstrong>\u003C\u002Fa> can extract and load search data into a data warehouse, creating a seamless pipeline that feeds into \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fworkspace.google.com\u002Fintl\u002Fen_uk\u002Fproducts\u002Fsheets\u002F\">\u003Cstrong>Google Sheets\u003C\u002Fstrong>\u003C\u002Fa> or dashboards like \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcloud.google.com\u002Flooker-studio\">\u003Cstrong>Google Data Studio\u003C\u002Fstrong>\u003C\u002Fa>. This setup ensures centralised, up-to-date tracking of brand performance.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Key steps for building automated reports:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Data integration\u003C\u002Fstrong>: Automatically pull search data into a central repository.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Dashboard updates\u003C\u002Fstrong>: Feed the data into live dashboards for continuous monitoring.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Reporting cadence\u003C\u002Fstrong>: Refresh reports frequently for accuracy and conduct reviews to identify meaningful trends.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Need assistance setting up these dashboards? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Reach out to our measurement team\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>When looking at Share of Search, focus on trends, not just numbers:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Long-term trends\u003C\u002Fstrong>: Prioritise overall trends rather than exact figures to gain a more reliable view of performance.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Handling fluctuations\u003C\u002Fstrong>: Be aware that tools like Google Trends can show slight variations due to data updates or shifts in search behaviour.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Focusing on broader patterns provides a clearer picture of brand demand, helping identify significant market changes and informing strategic decisions. Below, you can see an example of an automated dashboard we’ve created.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1687\" height=\"2000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fimpression-sos-dashboard.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31180\" style=\"width:640px;height:758px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ff0sKYLsk-Measurement_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" 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