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Zoe Crosby

Paid Media Executive. Joined in July 2022.

I graduated from Nottingham Trent University with a degree in Business Management and Marketing. My interest in marketing led me to become a Public Relations intern in 2018 where I got the chance to work alongside various press outlets such as BuzzFeed and Time Out London. My responsibilities included helping to drive engagement across our client’s social media platforms to drive success in their business. I absolutely loved the agency lifestyle, which is one of the reasons why I love working at Impression.

As a Paid Media Analyst, I help the team to increase our client’s return on advertising spend. I also support the delivery of campaigns across Search, Shopping and Display through auditing, crafting ad copy, feed optimisation and so much more.

Something that I am proud of:
Achieving a first class in my Digital Customer Experience module during my degree. In this module, I was tasked with finding various online experience issues in a chosen company. I reviewed issues on landing pages and whether PPC advertising was being effectively utilised. From this, I constructed a report of recommendations. Writing this report really helped to form my interest in digital marketing, specifically paid media! I am immensely proud this achievement, especially considering it was my first introduction to digital marketing.

Outside of work:
I love trying new restaurants and bars with my friends and enjoy going to the gym. You’ll also find me watching a lot of reality TV.

Zoe Crosby has specialist knowledge in Paid Media.

Zoe Crosby’s posts

5 min read

What’s new in PPC: December 2023 industry updates

7 min read

What’s new in PPC: May 2023 industry updates

8 min read

What’s new in PPC: March 2023  industry updates

9 min read

What’s new in PPC: November 2022 industry updates