[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fyasmin-burchill":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":145,"head_links":146,"breadcrumbs":133,"posts":150,"pages":128,"head":847},"Yasmin Burchill","","I have 10+ years of experience working both agency side and in-house. My specialism lies in Paid Search; however, throughout my years in the field, I've broadened my horizons into strategic overviews of the wider Paid Media offering.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":29,"page_content_modules":85,"hero":129},"Director, Head of Paid Media","\u003Cp>Director, Head of Paid Media. Joined Impression in 2021 & 2026\u003C\u002Fp>\n\u003Cp>I have 10+ years of experience working both agency side and in-house, predominantly based in London. My specialism lies in Paid Search; however, throughout my years in the field, I’ve broadened my horizons into strategic overviews of the wider Paid Media offering.\u003C\u002Fp>\n\u003Cp>No day is the same! From chatting to key client contacts, hosting team workshops and developing department initiatives, I cover a lot of ground!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I make a truly unbeatable vegetarian lasagne\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m obsessed with the pub and love trying out new restaurants.\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},169,"98","2020-12-17 10:02:30","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},25047,"Yasmin-Williams-new23","Yasmin-Williams-new23.png",390286,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&q=90","\u002Fyasmin-williams-new23\u002F","12","yasmin-williams-new23","inherit","2023-09-28 12:43:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Yasmin Burchill’s posts",{"data":91,"pages":128},[92,106,118],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Protecting your brand when implementing AI Max in Google Ads","\u003Cp>You may have seen (or not) that there are now a number of tools within Google Ads that have been added over the past year to help you spend less time creating ad copy and assets, and more time strategising. Most of these are powered by Google Gemini, Google’s AI tool.  Confusingly, these fall under […]\u003C\u002Fp>\n","\u002Fblog\u002Fprotecting-your-brand-when-implementing-ai-max-in-google-ads\u002F","2026-07-01T14:30:03",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fimmo-wegmann-vi1HXPw6hyw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Fai\u002F","AI",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"What’s new in Paid Media: October 2025 industry updates","\u003Cp>The clocks may have rolled back, but the Paid Media landscape keeps running forward! With the cold of Autumn setting in, there are a few October updates to keep every advertiser’s heart warm… Read on to learn more about: Conversions can come directly to ChatGPT You can now ask the chatbot to buy a product […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-october-2025-industry-updates\u002F","2025-10-28T15:00:18",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Ftaylor-rooney-L86gqddPTQs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":93,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":123,"image":124,"authors":125,"category":127},"What’s new in Paid Media: May 2025 industry updates","\u003Cp>The sun is shining, Winter has fled, and the paid media landscape continues to warm up as Summer approaches. With updates from Google, Spotify and most Paid Social platforms, it’s as important as ever to stay informed to make the best of the changes. Read on to find out about… Google is bringing the Discover […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-may-2025-industry-updates\u002F","2025-06-04T12:23:12",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fcharlesdeluvio-SqmT5NIXbe8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126],{"name":4,"image":102},{"to":116,"name":117},"1",{"type":130,"style":131,"title":132,"heading":4,"intro":11,"services":12,"breadcrumbs":133,"photo":47,"social":145},"author","dark","Meet the Team",[134,137,140,143],{"path":135,"name":136},"\u002F","Home",{"path":138,"name":139},"\u002Fabout\u002F","About Us",{"path":141,"name":142},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":144,"name":4},null,{"twitter":5,"linkedin":5},[147],{"rel":148,"href":149},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fyasmin-burchill\u002F",[151,471,661],{"id":152,"date":153,"date_gmt":153,"guid":154,"modified":97,"modified_gmt":97,"slug":156,"status":19,"type":93,"link":96,"title":157,"content":158,"excerpt":161,"author":162,"featured_media":163,"comment_status":20,"ping_status":20,"sticky":160,"template":5,"format":164,"meta":165,"categories":168,"collections":171,"coauthors":172,"class_list":174,"acf":183,"head_links":184,"breadcrumbs":185,"url_path":96,"search_description":167,"featured_image_urls":194,"authors":229,"type_nicename":238,"reading_minutes":98,"category":239,"yoast_title":166,"yoast_meta":242,"yoast_json_ld":296,"_links":422},35251,"2025-11-20T13:50:11",{"rendered":155},"\u002F?p=35251","protecting-your-brand-when-implementing-ai-max-in-google-ads",{"rendered":94},{"rendered":159,"protected":160},"\n\u003Cp>You may have seen (or not) that there are now a number of tools within Google Ads that have been added over the past year to help you spend less time creating ad copy and assets, and more time strategising. Most of these are powered by Google Gemini, Google’s AI tool. \u003C\u002Fp>\n\n\n\n\u003Cp>Confusingly, these fall under both \u003Cstrong>\u003Cem>automated assets\u003C\u002Fem>\u003C\u002Fstrong> and \u003Cstrong>\u003Cem>automatically generated assets\u003C\u002Fem>\u003C\u002Fstrong>. Both are components of an ad that AI creates for you. Google will scan your landing page as well as your existing ads, and then dynamically create new assets that it predicts will perform well. Google has now rolled out \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-media-may-2025-industry-updates\u002F#google-ai-max-for-search-ads\">AI Max\u003C\u002Fa>, a new search campaign setting that utilises Broad Match keywords, Final URL Expansion, and automatically generated assets. This setting aims to drive more traffic through your campaigns by capturing additional searches and matching ad copy and landing page content to the initial query. \u003C\u002Fp>\n\n\n\n\u003Cp>These tools can be great time savers; however, some advertisers have very valid concerns over ad copy quality and compliance with internal brand guidelines. As well as discussing the pros and cons of these tools, I’ve also outlined a technique for quickly auditing AI-generated assets within your campaigns to give you more peace of mind.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-should-you-consider-using-ai-generated-assets-when-building-or-running-a-campaign\">Why should you consider using AI-generated assets when building or running a campaign?\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"time-saving\">Time saving\u003C\u002Fh3>\n\n\n\n\u003Cp>Creating and keeping ad copy and assets across multiple campaigns fresh can be a time-consuming task, and Google’s AI tools can help speed this up. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"potential-for-performance-lift\">Potential for performance lift\u003C\u002Fh3>\n\n\n\n\u003Cp>Adding more assets (for example, using the full 15 headlines available in a responsive search ad) can improve your Ad Strength score, potentially increasing the number of times your ad is shown. This could also lead to CPC reductions, as your ad could become more relevant to the search and potentially see an improved CTR. AI Max can help pivot your campaigns to be more intent-focused rather than keyword-led. If your ad copy matches that intent, then customers will be more likely to click. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-are-the-downsides-of-using-ai-tools-in-google-ads\">What are the downsides of using AI tools in Google Ads?\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"irrelevant-ad-copy\">Irrelevant ad copy\u003C\u002Fh3>\n\n\n\n\u003Cp>Suppose you have pages on your website with outdated content (for example, old blog posts or business addresses). The AI tools may pick up on this and use irrelevant content in your automated ad copy or assets. This can be confusing to users and could have serious impacts on click-through and Conversion rates. \u003C\u002Fp>\n\n\n\n\u003Cp>To avoid this from happening in your account, make sure that your content is kept up to date and pause\u002Fremove any old ads with outdated or incorrect messaging. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"loss-of-control\">Loss of control\u003C\u002Fh3>\n\n\n\n\u003Cp>Although Google’s AI will crawl your website and existing ads to get a good general feel of what content would be suitable, it may generate content that is not in the correct tone of voice or does not match brand guidelines. In heavily regulated industries such as finance or pharmaceuticals, this may cause further problems, as ad copy usually needs to be approved by an in-house legal team first. \u003C\u002Fp>\n\n\n\n\u003Cp>At the end of this article, I have provided a solution that will track any AI-generated content within your ads without requiring manual checks every day.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-can-i-protect-my-brand-when-using-ai-tools\">\u003Cstrong>How can I protect my brand when using AI tools?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-max\">AI Max\u003C\u002Fh3>\n\n\n\n\u003Cp>AI Max has recently \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-media-september-2025-industry-updates\u002F#google-ads-rolls-out-better-reporting-for-ai-max\">upgraded its reporting tools\u003C\u002Fa>, making it easier for you to understand the impact that AI-generated assets are making. To view assets that have been automatically generated through using AI Max: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>First, click into a campaign with AI Max enabled, then \u003C\u002Fli>\n\n\n\n\u003Cli>Head to the Ad level view. Underneath one of the responsive search ads, \u003C\u002Fli>\n\n\n\n\u003Cli>Click on “\u003Cstrong>View Asset Details”\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"486\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-max-enable.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35255\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>You will be able to view the performance of each headline and description that is eligible to be shown in that ad. You can add a column to view “Asset Source” – anything marked as “\u003Cstrong>\u003Cem>Advertiser\u003C\u002Fem>\u003C\u002Fstrong>” is content you have input yourself, and anything marked as “\u003Cstrong>\u003Cem>Automatically Created\u003C\u002Fem>\u003C\u002Fstrong>” has been generated by the AI Max settings. You can remove any asset by clicking on the green circle next to the ad asset and selecting “remove” if you have compliance or relevancy issues, or if performance is poor compared to other assets. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"automated-assets\">Automated assets\u003C\u002Fh3>\n\n\n\n\u003Cp>Viewing your current Automated Asset settings can be hard to find, as it is not immediately obvious from any of the account-level settings:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>First, head to the “\u003Cstrong>Assets\u003C\u002Fstrong>” view in the\u003Cstrong> \u003C\u002Fstrong>left-hand menu, and you will be able to view assets added at an account level by both Advertiser (you) and those that are automated. \u003C\u002Fli>\n\n\n\n\u003Cli>Click on “\u003Cstrong>More\u003C\u002Fstrong>” in the toolbar, and there should be an option for “A\u003Cstrong>ccount Level Automated Assets\u003C\u002Fstrong>”. \u003C\u002Fli>\n\n\n\n\u003Cli>Here you will see performance for any Automated Assets that have been live within the time frame.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1787\" height=\"603\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Ffinding-automated-assets.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35254\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>To toggle the settings for these assets at an account level, click “\u003Cstrong>More\u003C\u002Fstrong>” in the toolbar again. Automated Assets are on by default, so if you have never toggled these before, it is worth checking your settings to make sure none are switched on that you wouldn’t want to have switched on. \u003C\u002Fp>\n\n\n\n\u003Cp>You can also disable any automated assets individually by clicking on the green dot next to the asset in the Asset view.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"case-study-using-automated-reporting-tools-in-google-ads\">Case Study: Using automated reporting tools in Google Ads\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Recently, I worked with a client who was interested in trialling AI Max for their \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google Ads\u003C\u002Fa> to drive additional traffic during a period of growth for their business. But, they had concerns about asset relevancy and compliance of AI-generated headlines and descriptions. \u003C\u002Fp>\n\n\n\n\u003Cp>To provide the highest level of transparency, I set up an automated report that emailed the client every morning with a report of automatically generated assets that had run the previous day. \u003C\u002Fp>\n\n\n\n\u003Cp>This saved time, as both my client and I would receive a detailed outline of each AI-generated headline and description, and its performance in our inboxes each morning.  It allowed more time for strategic decision-making on which assets to keep or remove. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1370\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-max-schedulign.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35256\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>To set up this report yourself, head to the “\u003Cstrong>View Asset Details\u003C\u002Fstrong>” view on any ad using AI Max. \u003C\u002Fp>\n\n\n\n\u003Cp>Then, add a filter to this report so that it displays the Asset Source as matching “\u003Cstrong>Automatically created\u002Fenhanced by Google Ads\u003C\u002Fstrong>”. \u003C\u002Fp>\n\n\n\n\u003Cp>Click on the “\u003Cstrong>Download\u003C\u002Fstrong>” option and click “\u003Cstrong>Schedule\u003C\u002Fstrong>” from this menu. \u003C\u002Fp>\n\n\n\n\u003Cp>You will then be able to choose a schedule for this report and select who should receive it.\u003C\u002Fp>\n\n\n\n\u003Cp>Doing this has helped our client trust the AI Max setting more, as they now have more visibility over what is being displayed in their ads at any given time. So far, we have not had any reason to remove any automatically created assets; however, the report has been a real “asset” in itself. This has also helped both us and the client save time when reviewing asset performance, allowing us to focus more on further strategic improvements to influence account performance.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to see more Paid Media case studies, check out \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F?service=paid-media\">our work\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,{"rendered":95,"protected":160},226,35261,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":166,"_yoast_wpseo_metadesc":167,"inline_featured_image":160,"footnotes":5},"Protecting your brand when implementing AI in Google Ads | Impression","Maximise traffic using Google's AI Max search setting. 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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With the cold of Autumn setting in, there are a few October updates to keep every advertiser’s heart warm…\u003C\u002Fp>\n\n\n\n\u003Cp>Read on to learn more about:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#conversions-can-come-directly-to-chatgpt\">Conversions can come directly to ChatGPT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-now-uses-data-from-its-ai-to-target-ads\">Meta now uses data from its AI to target ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-asc-and-aac-campaigns-are-being-deprecated\">Meta ASC and AAC campaigns are being deprecated\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#call-only-google-ads-are-being-deprecated\">Call-Only Google Ads are being deprecated\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-launches-new-features-to-integrate-app-and-web-advertising\">Google launches new features to integrate App and Web advertising\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#subscription-ads-launched-on-google\">Subscription Ads launched on Google\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#users-can-hide-sponsored-results-in-google-serps\">Users can hide sponsored results in Google SERPs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#pinterest-introduces-new-ad-solutions\">Pinterest introduces new ad solutions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#other-minor-changes\">Other minor changes\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-value-rules-continue-updating\">Meta Value Rules continue updating\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#source-column-added-to-ai-max-search-reporting\">Source column added to AI Max Search reporting\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-catalogue-campaigns-not-accepting-ad-set-level-changes\">Meta Catalogue campaigns not accepting ad set level changes\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conversions-can-come-directly-to-chatgpt\">\u003Cstrong>Conversions can come directly to ChatGPT\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>You can now ask the chatbot to buy a product for you, and it will directly handle the transaction with the seller – just like your very own personal shopper.\u003C\u002Fp>\n\n\n\n\u003Cp>This feature has been in the plans for a while, with reporting on it coming since \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ft.com\u002Fcontent\u002F449102a2-d270-4d68-8616-70bfbaf212de\">July this year\u003C\u002Fa>, and what we’re seeing now is definitely not (yet) the final version. But this initial public launch shows us the direction of Shopping in ChatGPT and it’s worth paying attention to. Direct shopping is still only available through Etsy in the USA, and it only allows you to buy one product at a time. Integrations for multi-item shopping carts are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fbuy-it-in-chatgpt\u002F\">coming soon\u003C\u002Fa>, and OpenAI is working on expanding the regions and platforms that this is available to.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s still unclear how users respond to this feature, but uptake can be expected to increase as more vendors and better integrations become available. Etsy sellers have shared \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.modernretail.co\u002Ftechnology\u002Fhow-etsy-sellers-feel-about-the-new-chatgpt-checkout-integration\u002F\">mixed feelings\u003C\u002Fa> about this launch, with hesitations around AI making mistakes, and reducing the on-site traffic that the sellers would usually get. Sales through ChatGPT also require an extra fee from the seller, and the exact price is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsarahsewell.substack.com\u002Fp\u002Fetsy-chatgpt-instant-checkout\">not yet clear\u003C\u002Fa>. But the benefits of this new feature speak for themselves: quicker sales for very niche interests that would be very difficult to cater to through traditional search engines and advertising.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If your business has a shop with a supported partner, you should make sure that your pages are crawlable by AI agents, and that your product images are absolutely clear as this is the only thing shown directly to the user without being changed by the AI. If your store is not yet supported, you may see a decrease in traffic from ChatGPT as buyers opt for in-platform purchases through competitors rather than visiting your website.\u003C\u002Fp>\n\n\n\n\u003Cp>While ads within ChatGPT haven’t launched quite yet, this new monetisation method shows that the platform is moving towards a more commerce-focused future. Keep your eyes peeled for further updates to come.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-now-uses-data-from-its-ai-to-target-ads\">\u003Cstrong>Meta now uses data from its AI to target ads\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As always, interactions within Meta’s platforms are used to categorise users into different demographics and interest categories. Conversations with Meta’s AI could not, up until now, be used to improve the user targeting. This new feature means that conversations with AI will now produce data to help \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.fb.com\u002Fnews\u002F2025\u002F10\u002Fimproving-your-recommendations-apps-ai-meta\u002F\">further personalise\u003C\u002Fa> what kind of content (and ads) users will be served.\u003C\u002Fp>\n\n\n\n\u003Cp>Users started being notified of this change on October 6th, before it goes fully into effect on December 16th.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This new source of data will help keep accounts properly categorised so that your targeting reaches the right audience. As it is collected on-site by Meta, this data is likely to keep getting collected and to keep getting more precise, which is increasingly important as regulatory concerns continue to restrict off-site data collection.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-asc-and-aac-campaigns-are-being-deprecated\">\u003Cstrong>Meta ASC and AAC campaigns are being deprecated\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Advantage Shopping Campaigns (ASC) and Advantage App Campaigns (AAC) can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.facebook.com\u002Fblog\u002Fpost\u002F2025\u002F10\u002F08\u002Fupcoming-asc-and-aac-mapi-deprecation-migration-options-to-advantage-plus\u002F\">no longer be created\u003C\u002Fa>. ASC and AAC campaign were already on the way out, but Meta will no longer support their creation through \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.facebook.com\u002Fblog\u002Fpost\u002F2025\u002F10\u002F08\u002Fupcoming-asc-and-aac-mapi-deprecation-migration-options-to-advantage-plus\u002F\">external APIs\u003C\u002Fa>, which was possible until this month. Instead, these campaign types will be rolled into the existing Advantage+ campaign type.\u003C\u002Fp>\n\n\n\n\u003Cp>ASC and AAC campaign types were launched in 2022 as a way to integrate more automation into campaign creation and optimisation. As Advantage+ features have grown and become more integrated across the entirety of Meta Ads, this move away from specialist campaign types is meant to streamline and add flexibility for advertisers.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Your ASC and AAC campaigns should automatically update to this new campaign type when you next edit them, with a few exceptions:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The “Existing customer budget cap” feature will no longer be available. If your campaign uses this setting, your campaign won’t automatically update and you’ll have to manually copy it over instead.\u003C\u002Fli>\n\n\n\n\u003Cli>If your campaign has more than 50 ads, it won’t be automatically updated, as the new Advantage+ set-up only supports up to 50 ads per adset. You can manually migrate it within the Ads manager.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"293\" height=\"280\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmeta-depreciting-ad-formats-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35114\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"384\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmeta-depreciating-ad-formats-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35113\" style=\"width:571px;height:auto\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"call-only-google-ads-are-being-deprecated\">\u003Cstrong>Call-Only Google Ads are being deprecated\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F6341403?sjid=6359807852064519204-EU\">Call Ads\u003C\u002Fa> on Google are being phased out, and replaced with Call assets within Responsive Search Ads (RSAs).\u003C\u002Fp>\n\n\n\n\u003Cp>Starting in February 2026, you will no longer be able to create new Call Ads. A year later in February 2027, any remaining Call Ads will stop generating Impressions.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Google has created a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16619010?sjid=6359807852064519204-EU\">guide\u003C\u002Fa> on how to transition from Call Ads campaigns to RSA campaigns with call assets. If you want to continue drawing direct calls from your ads, you will need to set your account up to properly run RSA campaigns, ensuring that you’re adding your phone number(s) as assets.\u003C\u002Fp>\n\n\n\n\u003Cp>If your business relies strongly on direct phone calls, you may see a decrease in these as other ad assets get pulled through instead of just your phone number. As purchase journeys change and audiences increasingly prefer having more options on how to interact with businesses, this may be a good time to re-think what success looks like for your ad campaigns.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-launches-new-features-to-integrate-app-and-web-advertising\">\u003Cstrong>Google launches new features to integrate App and Web advertising\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As user journeys continue becoming more complex, Google is further \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.google.com\u002Fus\u002Faccelerate\u002Fannouncements\u002Fnew-features-to-connect-your-web-and-app-advertising-in-google-ads\u002F\">integrating Web and App\u003C\u002Fa> advertising.\u003C\u002Fp>\n\n\n\n\u003Cp>In order to make it easier for you to run and manage the customer experience across multiple touchpoints, the following features have recently been introduced…\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Web to App connect is expanding to YouTube ads. You can now get users from YouTube directly to your app using a variety of campaign types. This new feature is available for both iOS and Android.\u003C\u002Fli>\n\n\n\n\u003Cli>Reporting across App and Web has just become easier, as Google now automatically bundles in-app events with their web equivalents.\u003C\u002Fli>\n\n\n\n\u003Cli>There is now a Combined Overview card available in your Google Ads homepage, where you can see a comparison between your App and Web performance.\u003C\u002Fli>\n\n\n\n\u003Cli>You can now see data for App Installs in your web campaigns, giving you greater visibility of all the steps in the conversion funnel, and how your web campaigns are contributing to in-app conversions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you are running ads to your App, these updates will make this activity easier to run, report and optimise.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"subscription-ads-launched-on-google\">\u003Cstrong>Subscription Ads launched on Google\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Shopping Ads are a Google solution for promoting your products. By pulling product data directly from your Merchant Centre, this type of ad is very useful for moving inventory. However, as more and more businesses rely on subscription models to keep consistent revenue coming in month after month, this campaign type’s limitation to only instantly available products has been a blocker – until now!\u003C\u002Fp>\n\n\n\n\u003Cp>Google has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F16655415\">officially launched\u003C\u002Fa> subscription ads for physical products.\u003C\u002Fp>\n\n\n\n\u003Cp>This is currently only available in the USA with some severe limitations. Only products from a limited list are eligible at the moment, and ad landing pages must only show one subscription option, limiting flexibility for advertisers. Price changes such as discounts or introductory pricing are not available quite yet either.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to promote subscriptions for\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Apparel and accessories,\u003C\u002Fli>\n\n\n\n\u003Cli>Coffee,\u003C\u002Fli>\n\n\n\n\u003Cli>Healthcare (excluding prescription drugs),\u003C\u002Fli>\n\n\n\n\u003Cli>Home and garden,\u003C\u002Fli>\n\n\n\n\u003Cli>Personal care,\u003C\u002Fli>\n\n\n\n\u003Cli>Pet supplies,\u003C\u002Fli>\n\n\n\n\u003Cli>Prepared foods,\u003C\u002Fli>\n\n\n\n\u003Cli>or Toys,\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>you can now leverage Google Shopping Ads to do so. While the current limitations of this campaign type are quite strict, we expect them to ease as Google continues to build functionality.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"users-can-hide-sponsored-results-in-google-serps\">\u003Cstrong>Users can hide sponsored results\u003C\u002Fstrong> in Google SERPs\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has added a new UI element on Search pages. From now on, advertisements on Search will be shown to users between a “Sponsored Results” sticky header, and a “Hide sponsored results” button. The header element will stay at the top of the page until the user has scrolled fully through all advertisements. Once the user has scrolled past all advertisements, they can opt to hide them, which will collapse the section leaving only the header and button.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fgoogle-search-sponsored-results-label\u002F\">This change\u003C\u002Fa> is meant to visually separate Organic and Paid results, as users and regulators look for more transparency in ad labelling.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"574\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fgoogle-hide-sponsored-results.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35115\" style=\"width:554px;height:auto\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Because users are still required to see all Sponsored Results before being allowed to collapse them, this update is unlikely to change performance for either Paid or Organic results. Continue monitoring performance as this feature rolls out more broadly.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pinterest-introduces-new-ad-solutions\">\u003Cstrong>Pinterest introduces new ad solutions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.pinterest.com\u002Fen-gb\u002Fpinterest-presents\u002F?utm_medium=organic_pinterest&utm_source=organicpins_bizsite&utm_campaign=pbm_presents_gb_q32025_homepage-promo-feature&up_id=50963e1\">Pinterest Presents\u003C\u002Fa> has recently happened and, with it, a few new advertiser-focused features have come to light!\u003C\u002Fp>\n\n\n\n\u003Cp>With the recent launch of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fpinterest-introduces-top-of-search-ads-and-new-advertising-tools\u002F\">Top Of Search ads\u003C\u002Fa>, Pinterest is giving advertisers the best chance of gathering interested clicks from non-branded searches on the platform. By showing your pins and products before organic results (instead of intermixed with them), this type of ad immediately gets your brand in front of the people looking for solutions like yours.\u003C\u002Fp>\n\n\n\n\u003Cp>With this focus on conversions, Pinterest has also launched Local Inventory ads. These let users view product prices and what’s in stock in stores near them. This is a good way to drive in-store traffic and purchases, and shows Pinterest’s interest in being a more prominent player on users’ purchase journeys.\u003C\u002Fp>\n\n\n\n\u003Cp>To help advertisers get the best data for their campaigns, they’ve also made it easier to integrate first party data into the platform through a new self-service tool called Pinterest Media Network Connect. This is available through the Ads Manager as a self-service tool.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>These new features make it easier to get started and may give more immediate results than traditional Pinterest ads have in the past. As the offering for advertisers on Pinterest continues to increase, it may be time for more advertisers to start experimenting with the platform!\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"other-minor-changes\">\u003Cstrong>Other minor change\u003C\u002Fstrong>s\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-value-rules-continue-updating\">\u003Cstrong>Meta Value Rules continue updating\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>A few months ago, Meta made changes to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fnews\u002Foptimize-conversions-for-business-values\">campaign optimisation options\u003C\u002Fa> based on the value of conversions. A new option to adjust bid based on the platform the user is on (mobile vs desktop) was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.swipeinsight.app\u002Fposts\u002Fmeta-adds-device-platform-option-to-value-rules-for-better-ad-targeting-20315\">added this month\u003C\u002Fa>, showing that Meta is continuing to prioritise these bidding control options as broad audiences continue to play a more important role on the platform.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"source-column-added-to-ai-max-search-reporting\">\u003Cstrong>Source column added to AI Max Search reporting\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>You can now see the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.swipeinsight.app\u002Fposts\u002Fai-max-sources-column-now-shows-traffic-origins-in-search-term-report-20264\">Source\u003C\u002Fa> for AI Max search, between landing pages, URL Inclusions or AI Max Expanded Searches. This new metric will \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16470459?hl=en-GB\">help advertisers\u003C\u002Fa> ensure that the content created and matched by Google’s automation is correct and reaching the right people.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-catalogue-campaigns-not-accepting-ad-set-level-changes\">\u003Cstrong>Meta Catalogue campaigns not accepting ad set level changes\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Having multiple different catalogues on a single Catalogue campaign is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.swipeinsight.app\u002Fposts\u002Fmeta-updates-product-catalog-setup-for-sales-campaigns-with-new-campaign-level-assignment-20263\">no longer accepted\u003C\u002Fa>. While this may reduce the chance of errors due to automatic selections, it further reduces flexibility for advertisers.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Look out for our November edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":108,"protected":160},35119,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":160,"footnotes":5},[484,170,485],36,286,[],[173],[489,93,176,177,178,179,180,490,182,491],"post-35103","category-paid-social","category-programmatic",[],[],[495,496,497,498],{"path":135,"name":136},{"path":188,"name":189},{"path":191,"name":192},{"path":144,"name":107},"The clocks may have rolled back, but the Paid Media landscape keeps running forward! With the cold of Autumn setting in, there are a few October updates to keep every advertiser’s heart warm… Read on to learn more about: Conversions can come directly to ChatGPT You can now ask the chatbot to buy a product 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taxonomy":460,"embeddable":88,"href":654},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=35103",{"taxonomy":463,"embeddable":88,"href":656},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=35103",{"taxonomy":130,"embeddable":88,"href":658},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=35103",[660],{"name":469,"href":470,"templated":88},{"id":662,"date":663,"date_gmt":663,"guid":664,"modified":122,"modified_gmt":122,"slug":666,"status":19,"type":93,"link":121,"title":667,"content":668,"excerpt":670,"author":162,"featured_media":671,"comment_status":20,"ping_status":20,"sticky":160,"template":5,"format":164,"meta":672,"categories":674,"collections":675,"coauthors":676,"class_list":677,"acf":679,"head_links":680,"breadcrumbs":681,"url_path":121,"search_description":686,"featured_image_urls":687,"authors":719,"type_nicename":238,"reading_minutes":123,"category":727,"yoast_title":673,"yoast_meta":731,"yoast_json_ld":758,"_links":809},33376,"2025-06-04T12:23:10",{"rendered":665},"\u002F?p=33376","whats-new-in-paid-media-may-2025-industry-updates",{"rendered":119},{"rendered":669,"protected":160},"\n\u003Cp>The sun is shining, Winter has fled, and the paid media landscape continues to warm up as Summer approaches. With updates from Google, Spotify and most Paid Social platforms, it’s as important as ever to stay informed to make the best of the changes.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Read on to find out about…\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-bringing-the-discover-feed-to-desktop\">Google is bringing the Discover Feed to desktop\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#less-healthy-food-ads-ban-delayed-once-more\">Less healthy food ads ban delayed once more\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-max-for-search-ads\">Google AI Max for Search Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-mode-search-open-to-public-experiment-on-google\">AI Mode search 'open-to-public experiment' on Google\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#threads-ads-enabled-by-default-in-meta-ads-manager\">Threads ads enabled by default in Meta Ads Manager\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#pinterest-journeys-are-changing\">Pinterest journeys are changing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-label\">AI Label\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#native-image-search\">Native Image Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-announces-new-features-for-video-youtube-ads\">Google announces new features for Video & YouTube ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#spotify-introduces-ad-exchange\">Spotify introduces 'Ad Exchange'\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#whats-on-the-horizon-other-updates\">What's on the horizon? (Other updates)\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-bringing-the-discover-feed-to-desktop\">Google is bringing the Discover Feed to desktop\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Cstrong>Discover Feed\u003C\u002Fstrong> highlights information from around the web directly on the Google app. Blogs, videos, articles, and trackers (such as stock prices or game scores) relevant to a logged-in user’s search history appear on the feed without requiring a search to be conducted.\u003C\u002Fp>\n\n\n\n\u003Cp>Content can be managed similarly to a social media feed. Users can follow websites to get up-to-date information directly and throughout the day. They can also show interests in specific topics, articles or publishers by providing Google with feedback on the content displayed.\u003C\u002Fp>\n\n\n\n\u003Cp>The Discover Feed has been available only on mobile devices and has limited geographic availability.\u003C\u002Fp>\n\n\n\n\u003Cp>On iOS, the Discover Feed appears automatically under the Search bar. On Android, it is in a separate tab. And on desktop, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fgoogle-discover\">official documentation\u003C\u002Fa> still suggests it is not at all available.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fdiscover-follow-feature.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33380\" width=\"472\" height=\"472\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Last month, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fclara-soteras-acosta_sclmadrid-activity-7315681502455824384-8jWl\u002F?utm_source=share&utm_medium=member_desktop&rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\">Google announced\u003C\u002Fa> that they were bringing Discover to desktop. And recently, users in Australia and New Zealand \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fdamien-andell-778b59293_googlediscover-activity-7329223195935322115-2qDh\u002F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB0N7MBstWf5SblEci2G1F3WzMSeIW1b7s\">have been spotting\u003C\u002Fa> a version of this feature on their desktop search pages. A user in the USA has seen it, but \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchromeunboxed.com\u002Fgoogle-discover-at-google-com-on-desktop-may-finally-be-rolling-out-to-users\u002F\">only on one\u003C\u002Fa> of his accounts, suggesting that this feature is still in testing and may see broader distribution as time goes on.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fus-google-discovery-desktop.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33384\" width=\"560\" height=\"480\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchromeunboxed.com\u002Fgoogle-discover-at-google-com-on-desktop-may-finally-be-rolling-out-to-users\u002F\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This update will give you direct access to users at a time when publishers continue to lose traffic to AI overviews.\u003C\u002Fp>\n\n\n\n\u003Cp>Since the personalised feed appears before any search is conducted, traditional SEO may lose out to a more holistic strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>Make sure the content on your website is well written, has a catchy title and hook, and has visually intriguing images. While all content indexed by Google is eligible to serve in the Discover Feed, following \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fgoogle-discover\">best practices\u003C\u002Fa> can help make content more relevant for users and more likely to serve.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"less-healthy-food-ads-ban-delayed-once-more\">Less healthy food ads ban delayed once more\u003C\u002Fh2>\n\n\n\n\u003Cp>This proposed UK regulation was due to come into effect in October 2025. This was after \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.marketingweek.com\u002Fgovernment-delays-ad-ban\u002F\">multiple delays\u003C\u002Fa> since its proposal in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gov.uk\u002Fgovernment\u002Fcollections\u002Fless-healthy-food-or-drink-advertising-and-promotions-restrictions\">2024\u003C\u002Fa>. On the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.just-food.com\u002Fnews\u002Fjunk-food-advert-ban-delayed-again-but-with-labour-government-caveats\u002F?cf-view\">22nd of May\u003C\u002Fa>, a new delay was announced, pushing its effects back until January 2026.\u003C\u002Fp>\n\n\n\n\u003Cp>This latest push was due to concerns around the wording of the law, not allowing brand advertisements from sellers of these items, which went against the intent to ban product ads only.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1952\" height=\"882\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fless-healthy-food-ad-restrictions.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33390\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gov.uk\u002Fgovernment\u002Fpublications\u002Frestricting-advertising-of-less-healthy-food-or-drink-on-tv-and-online-products-in-scope\u002Frestricting-advertising-of-less-healthy-food-or-drink-on-tv-and-online-products-in-scope\">Less Healthy Food Advertising Restrictions\u003C\u002Fa> is a proposed UK regulation intended to give practical effect to the 2022 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.legislation.gov.uk\u002Fukpga\u002F2022\u002F31\u002Fcontents\u002Fenacted\">Health and Care Act\u003C\u002Fa>. Under this regulation, there will be\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>21:00 (9 pm) cut-off to unhealthy food advertising on broadcast TV (including all on-demand services), and\u003C\u002Fli>\n\n\n\n\u003Cli>Complete cut off on online advertising for unhealthy food.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does \u003C\u002Fstrong>this mean\u003Cstrong> for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>The continued delays mean that advertisers promoting HFSS foods (high in fat, salt and sugar) can continue to run ads on all channels as usual until at least 2026. When this regulation comes into effect, ads featuring a product will not be allowed online, but other Brand-focused ads will remain unaffected. This raises several questions regarding a grey area between brands and their relationships to products. For instance, Mars has a diverse portfolio of products, with the majority of them being classed as HFSS foods. How is Mars supposed to do a brand-focused ad without that association? These are a few nuances to keep in mind.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ai-max-for-search-ads\">Google AI Max for Search Ads\u003C\u002Fh2>\n\n\n\n\u003Cp>Early this month, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F15910187\">Google announced\u003C\u002Fa> the launch of AI Max for Search Ads. This is a bundle of AI optimisation tools which you can enable in your search campaigns to, according to Google, optimise performance.\u003C\u002Fp>\n\n\n\n\u003Cp>Once it’s activated, it does three main things:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F15910187\">\u003Cstrong>Search term matching:\u003C\u002Fstrong>\u003C\u002Fa> The AI extends your keyword matching into relevant, high-performing queries your current keywords might miss.\n\u003Cul class=\"wp-block-list\">\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F11259373?sjid=14276634456179680751-EU\">\u003Cstrong>Text customisation:\u003C\u002Fstrong>\u003C\u002Fa> Rebrands the former Automatically Created Assets (ACA) tool. This dynamically generates new headlines and descriptions based on your landing pages, existing ads, and keywords. The update is coming up automatically on the 27th of May, and the legacy ACAs will not be compatible with AI Max.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16230205\">\u003Cstrong>Final URL expansion:\u003C\u002Fstrong>\u003C\u002Fa> Sends users to the most relevant pages on your site based on query intent. It finds the page on your website that is most relevant to the user, and automatically applies that as the landing page for your ad.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>These features are all enabled by default in AI Max for Search campaigns. Once the 27th of May 2025 deadline is passed, these will only be available to AI Max campaigns.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002FFrame-51.svg\" alt=\"\" class=\"wp-image-33398\" width=\"840\" height=\"209\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>You can ‘upgrade’ your campaigns to AI Max, or continue using legacy assets while they are available, without access to edit them.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ai-mode-search-open-to-public-experiment-on-google\">AI Mode search ‘open-to-public experiment’ on Google\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fai-mode-search\u002F\">AI Mode Search\u003C\u002Fa> as an open-to-the-public experiment in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flabs.google.com\u002Fsearch\u002Fexperiment\u002F22\">Google Labs\u003C\u002Fa>. This is a chatbot function that expands on Google’s existing AI overviews in Search. Instead of being an addition within a SERP, it has been spun out into a separate function. Instead of using SEO to rank results, the modified version of Gemini 2.0 curates a personalised results feed based on the query and the user making it.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2062\" height=\"846\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fai-mode-search.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33406\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>While Google aims to provide an AI answer whenever possible, it will revert to traditional results when it can’t verify the helpfulness and quality of the answers.\u003C\u002Fp>\n\n\n\n\u003Cp>Google also has plans to make the answer’s content more visual, with images and videos being emphasised in current development.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>Advertisers that already use Performance Max, Shopping and Search campaigns with broad match (which includes the recently-added AI Max for Search) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fgoogle-search-ai-brand-discovery\u002F\">are eligible\u003C\u002Fa> to have their ads appear on AI Overview and AI Mode. While this is currently in testing, it’s likely to scale, so it’s important for advertisers to stay up-to-date on changes and monitor their effects in the accounts.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"threads-ads-enabled-by-default-in-meta-ads-manager\">Threads ads enabled by default in Meta Ads Manager\u003C\u002Fh2>\n\n\n\n\u003Cp>After \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-media-february-2025\u002F#early-stages-of-meta-introducing-ads-on-threads\">initial tests in January\u003C\u002Fa>, ad placements on the Threads platform have now been rolled out widely to advertisers. Starting in late April, this placement is now \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F655859553779869\">enabled by default\u003C\u002Fa> when you use Advantage+ placements, but it is not yet compatible with every ad type.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fthreads-ad-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33409\" width=\"306\" height=\"529\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F655859553779869\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>You now have access to Thread’s over 200 million users by default when you build an ad in Meta Ads Manager. Keep in mind that Threads ads aren’t yet compatible with every ad setting, so if you want to run ads on Threads, keep an eye on Meta’s announcements for a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F655859553779869\">comprehensive list\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"pinterest-journeys-are-changing\">Pinterest journeys are changing\u003C\u002Fh2>\n\n\n\n\u003Cp>Pinterest has recently introduced two updates that are likely to change the way users explore the platform.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-label\">\u003Cstrong>AI Label\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest has introduced the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-gen-ai-labels\u002F\">AI label\u003C\u002Fa> across its platform. Pinterest has faced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-is-ruining-pinterest-heres-why-its-such-a-big-problem\u002F\">backlash amongst users\u003C\u002Fa> about the proportion of AI-generated content on the platform, which was leading to unrealistic expectations and problems for competing small businesses. In response, Pinterest now tags content generated by AI and allows users to reduce the amount of AI-generated content in their feed.\u003C\u002Fp>\n\n\n\n\u003Cp>This tag is applied automatically to content that Pinterest detects as AI-generated through its metadata and image recognition software. Was one of your pins falsely flagged? Pinterest also has an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhelp.pinterest.com\u002Fen-gb\u002Farticle\u002Fgen-ai-labels\">appeals process\u003C\u002Fa> for flagged images.\u003C\u002Fp>\n\n\n\n\u003Cp>Importantly for advertisers, the AI label won’t show up on promoted pins. In order to see if an ad is AI-generated, users will have to click into the “Why am I seeing this ad?” disclosure to look for more details.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fai-modified-pinterest.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33414\" width=\"568\" height=\"451\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-gen-ai-labels\u002F\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re running paid promotions on Pinterest, performance is unlikely to be affected by this change.\u003C\u002Fp>\n\n\n\n\u003Cp>But if you’re also posting organically, your reach will likely be affected. Human-created images are likely to become more common in users’ feeds, while AI-generated content will likely see its reach limited.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"native-image-search\">\u003Cstrong>Native Image Search\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest has introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-new-visual-search-features\u002F\">Image Search\u003C\u002Fa> directly into the platform. This helps users find visually similar images to what they’re already interested in, and change the search journey from keyword matching to visual exploration. It will also help users find items they like even when the product isn’t linked in the image. This is likely to change the users’ journey and affect \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seerinteractive.com\u002Finsights\u002Fpinterests-new-visual-search-works-implications-marketers\">how they discover\u003C\u002Fa> your products.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fimage-search-pinterest.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33417\" width=\"649\" height=\"431\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-new-visual-search-features\u002F\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>Keyword-less exploration makes it even more important to target your ads to the right audience and to leverage Pinterest’s AI-optimised targeting.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-announces-new-features-for-video-youtube-ads\">Google announces new features for Video & YouTube ads\u003C\u002Fh2>\n\n\n\n\u003Cp>During the recent Google Global Keynote, there was a lot of mention of the role of video, and especially YouTube, in the ad ecosystem. Following this, Google has announced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16290177\">new features\u003C\u002Fa> for advertisers:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>New Video and YouTube placements\u003C\u002Fstrong> – The YouTube masthead is now ‘\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.vaimo.com\u002Fblog\u002Fwhat-is-shoppable-content\u002F\">shoppable\u003C\u002Fa>‘, and Google is introducing more video placements across Search, Image Search, and Shopping.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Interactive Shopping on cTV\u003C\u002Fstrong> – Google ads on cTV will be able to show QR codes for instant conversions.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Creator Partnerships Hub\u003C\u002Fstrong> – Google is introducing a new way to find and collaborate with relevant \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fnew-tools-brands-youtube-creators\u002F\">influencers\u003C\u002Fa>. Currently, this solution requires you to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpartnermarketinghub.withgoogle.com\u002Fmarketing-opportunities\u002F\">apply\u003C\u002Fa> and have Google approve your application. This launch was accompanied by an announcement that partnership ads will soon also be available in DV360.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Peak Points\u003C\u002Fstrong> – Ads running on YouTube will now be shown at the “peak points” of the video, meaning that ads will show immediately after the points in the video that Gemini AI detects as having the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cnbc.com\u002F2025\u002F05\u002F14\u002Fyoutube-gemini-ai-feature-will-target-ads-when-viewers-most-engaged.html\">highest rates of user attention\u003C\u002Fa>.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2152\" height=\"1144\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fpeak-point-ads.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33421\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Marketers are prioritising video as the most engaging format for content. These changes highlight that Google is following that trend, and making it as easy as possible for marketers to leverage attention into results.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>These new opportunities mean that you should more strongly prioritise video in your CPC content mix, not just for Social. The new Partner Hub promises to make UGC content easier to produce for smaller accounts, giving you a golden opportunity to start leveraging it further.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"spotify-introduces-ad-exchange\">Spotify introduces ‘Ad Exchange’\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.spotify.com\u002Fen-US\u002Fprogrammatic-advertising\u002Fspotify-ad-exchange\u002F\">Spotify Ad Exchange\u003C\u002Fa> is Spotify’s in-built solution for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Programmatic Advertising\u003C\u002Fa>. It can link to a variety of partner platforms (DV360, TradeDesk, LiveRamp), with ongoing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.spotify.com\u002Fen-US\u002Fprogrammatic-advertising\u002Fspotify-ad-exchange\u002F\">plans to add more\u003C\u002Fa>. Ad Exchange also allows you to work directly on Spotify, without the need for an external platform.\u003C\u002Fp>\n\n\n\n\u003Cp>After its launch \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.spotify.com\u002F2025-04-02\u002Fspotify-tunes-up-platform-to-make-it-easy-for-advertisers-to-buy-create-and-measure\u002F\">in April\u003C\u002Fa>, there have been ongoing updates, such as the new integration with Magnite. Spotify promises more updates, both in adding more partner platforms (AdForm and Yahoo DSP), and the addition of podcast placements in the second half of 2025.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fspotify-ad-exchange.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33426\" width=\"555\" height=\"555\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>Programmatic Advertising gives you access to audiences where they’re most likely to pay attention. It has traditionally been difficult to work with and understand, partly because of the fragmented nature of the market. By having access to advertise directly with Spotify (or with your already existing preferred solution), this can make programmatic advertising more accessible to less specialised marketing teams.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whats-on-the-horizon-other-updates\">What’s on the horizon? (Other updates)\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Twitter\u002FX introduces \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FX\u002Fstatus\u002F1923086579356057689\">4k video\u003C\u002Fa> \u003C\u002Fstrong>– With this latest update, all \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialmediatoday.com\u002Fnews\u002Fx-formerly-twitter-enables-4k-video-uploads\u002F748314\u002F\">Premium subscribers\u003C\u002Fa> will now have access to upload 4k video onto the platform. This may be beneficial as this platform’s content is increasingly experienced in bigger screens.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>LinkedIn quality of life \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fnew-linkedin-campaign-manager-updates-empowering-marketers-for-greater-success\">updates\u003C\u002Fa> \u003C\u002Fstrong>– LinkedIn added new quality of life \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fnew-linkedin-campaign-manager-updates-empowering-marketers-for-greater-success\">features\u003C\u002Fa> for advertisers. The most recent is the direct integration of Canva into LinkedIn Ads. You can now create a design on Canva and, by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fcreating-video-ads-for-linkedin-just-got-easier-with-canva\">connecting it to your LinkedIn\u003C\u002Fa>, you can create ads directly from Canva. This follows from LinkedIn’s continued push towards video content on the platform.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Flinkedin-marketing-updates.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33429\" width=\"609\" height=\"609\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fnew-linkedin-campaign-manager-updates-empowering-marketers-for-greater-success\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>Reddit Dynamic Catalogue Ads\u003C\u002Fstrong> – After beta testing, Reddit \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fadvertise\u002Fad-types\u002Fdynamic-product-ads\">Dynamic Product ads\u003C\u002Fa> are now open to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.reddit.com\u002Fr\u002FRedditforBusiness\u002Fcomments\u002F1kssq2x\u002Freddit_launches_dynamic_products_ads_to_general\u002F\">general availability\u003C\u002Fa>. This ad type is a type of catalogue ad, and is aimed at advertisers optimising for direct product sales. If you have a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.reddithelp.com\u002Fs\u002Farticle\u002Fcatalogs\">catalogue\u003C\u002Fa>, Reddit will automatically show users the products they’re most likely to buy.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":120,"protected":160},33434,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":673,"_yoast_wpseo_metadesc":5,"inline_featured_image":160,"footnotes":5},"What’s new in Paid Media: May 2025 industry updates | Impression",[484,170,485],[],[173],[678,93,176,177,178,179,180,490,182,491],"post-33376",[],[],[682,683,684,685],{"path":135,"name":136},{"path":188,"name":189},{"path":191,"name":192},{"path":144,"name":119},"The sun is shining, Winter has fled, and the paid media landscape continues to warm up as Summer approaches. With updates from Google, Spotify and most Paid Social platforms, it’s as important as ever to stay informed to make the best of the changes. Read on to find out about… Google is bringing the Discover 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