[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fsophie-thompson":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":141,"head_links":142,"breadcrumbs":129,"posts":146,"pages":124,"head":828},"Sophie Thompson","","I'm a Senior SEO Strategist at Impression. My day to day involves performing keyword research, auditing client websites and writing content - whether that's new blogs or optimising existing pages!",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":29,"page_content_modules":85,"hero":125},"Senior SEO Strategist","\u003Cp>Senior SEO Strategist. Joined Impression in April 2022.\u003C\u002Fp>\n\u003Cp>I originally graduated with a first class degree in film production, however I was determined to find my career within digital. I gained a variety of experience in the past few years, finding a love for graphic design, coding and content writing. I learnt a lot about SEO in my previous role, I found it was the perfect balance of technical & creative for me, and now I’m super excited to be working in SEO full time!\u003C\u002Fp>\n\u003Cp>My day to day involves performing keyword research, auditing client websites and writing content – whether that’s new blogs or optimising existing pages. All in all pretty varied!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m so proud of my plants! I honestly thought I killed plants in a mile radius but now my garden & window garden is thriving!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like to play squash, pool and lots of games with my partner. In the summer, most weekends I’ll be in Norfolk going on lots of walks and doing plenty of water sports. When I’m not doing those things, I’ll be reading, writing or bargain hunting!\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},24281,"Sophie-Thompson-NEW","Sophie-Thompson-NEW.png",376379,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&q=90","\u002Fsophie-thompson-new\u002F","12","sophie-thompson-new","inherit","2023-08-02 10:39:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Sophie Thompson’s posts",{"data":91,"pages":124},[92,106,115],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","March 2023 Google algorithm and search industry updates","\u003Cp>March saw the rollout of another core algorithm update, which has now officially been completed. In this article, we’ve covered the impact of this latest update, as well as the winners and losers. Amongst this major update, we’ve also covered other topics such as new improved search features, the countdown to GA4 and guidance on […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarch-2023-google-algorithm-and-search-industry-updates\u002F","2023-04-18T13:04:34",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fglen-carrie-5eyAJMTb6mM-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":98,"image":111,"authors":112,"category":114},"September 2022 Google algorithm and search industry updates","\u003Cp>September was a month of algorithm updates. From the end of the helpful content update, to a new core update and another product reviews update, we’ll cover how volatile they were and how much of an impact they’ve had. We’ll also take a look at some announcements from Google Search on 2022 event. In this […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2022-google-algorithm-and-search-industry-updates\u002F","2022-10-10T10:10:04","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":98,"image":120,"authors":121,"category":123},"June 2022 Google Algorithm and search industry updates","\u003Cp>In June 2022 we got to see the full impact of the May 2022 update, analysing further winners and losers. Aside from that, there were updates to Google Search Console reports, as well as discussions on indexing and duplicate content issues. In this post, we’ll explore: The usual traffic light system is in place to […]\u003C\u002Fp>\n","\u002Fblog\u002Fjune-2022-google-algorithm-and-search-industry-updates\u002F","2025-01-23T12:37:00","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fderick-mckinney-GhX9SH0bNcc-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122],{"name":4,"image":102},{"to":104,"name":105},"1",{"type":126,"style":127,"title":128,"heading":4,"intro":11,"services":12,"breadcrumbs":129,"photo":47,"social":141},"author","dark","Meet the Team",[130,133,136,139],{"path":131,"name":132},"\u002F","Home",{"path":134,"name":135},"\u002Fabout\u002F","About Us",{"path":137,"name":138},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":140,"name":4},null,{"twitter":5,"linkedin":5},[143],{"rel":144,"href":145},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fsophie-thompson\u002F",[147,461,645],{"id":148,"date":97,"date_gmt":97,"guid":149,"modified":97,"modified_gmt":97,"slug":151,"status":19,"type":93,"link":96,"title":152,"content":153,"excerpt":156,"author":157,"featured_media":158,"comment_status":20,"ping_status":20,"sticky":155,"template":5,"format":159,"meta":160,"categories":163,"collections":166,"coauthors":167,"class_list":169,"acf":178,"head_links":179,"breadcrumbs":180,"url_path":96,"search_description":162,"featured_image_urls":187,"authors":222,"type_nicename":231,"reading_minutes":98,"category":232,"yoast_title":161,"yoast_meta":236,"yoast_json_ld":288,"_links":411},22582,{"rendered":150},"\u002F?p=22582","march-2023-google-algorithm-and-search-industry-updates",{"rendered":94},{"rendered":154,"protected":155},"\n\u003Cp>March saw the rollout of another core algorithm update, which has now officially been completed. In this article, we’ve covered the impact of this latest update, as well as the winners and losers. Amongst this major update, we’ve also covered other topics such as new improved search features, the countdown to GA4 and guidance on nesting structured data.\u003C\u002Fp>\n\n\n\n\u003Cp>Our traffic light system will help guide you to the articles that need your greatest attention. Watch out for red light updates as they are major changes that need you to take action, whereas amber updates are certainly worth knowing, but aren’t as urgent as red updates. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolls-out-march-2023-core-algorithm-update\">Google rolls out March 2023 core algorithm update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#who-was-impacted\">Who was impacted?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolled-out-new-site-names-favicon-and-featured-snippets\">Google rolled out new site names, favicon and featured snippets\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-site-names-favicon\">New site names & favicon\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#featured-snippets\">Featured snippets\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#countdown-to-ga4-the-switch-is-on-its-way\">Countdown to GA4: The switch is on it’s way\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-is-it-important-to-make-the-move-now\">Why is it important to make the move now?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-explains-why-sites-should-combine-structured-data\">Google explains why sites should combine structured data\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-nesting-structured-data\">What is nesting structured data?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#five-new-ways-to-verify-info-with-google-search\">Five new ways to verify info with Google Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-can-we-better-verify-information-in-search\">How can we better verify information in search?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolls-out-march-2023-core-algorithm-update\">Google rolls out March 2023 core algorithm update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-rolls-out-march-2023-core-algorithm-update\u002F482389\u002F\">Google’s Core update \u003C\u002Fa>was a key algorithm event in March, with the update starting on the 15th and completed 13 days later on the 28th. Core updates can lead to critical changes in the organic visibility and performance of sites, which can in turn impact traffic, conversions and revenue.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"who-was-impacted\">Who was impacted?\u003C\u002Fh3>\n\n\n\n\u003Cp>The table below from Similarweb shows how primary and secondary categories of domains have been impacted by this latest algorithm update.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fseo-updates-blog-march-2023-2.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22589\" width=\"433\" height=\"469\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>As you can see, ecommerce and shopping organisations saw the most absolute change, due to huge players like Amazon and eBay seeing large improvements in visibility. However, food and drink, along with pets and animals, saw large average improvements across the board.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fh3>\n\n\n\n\u003Cp>With Core updates it’s likely you’ll see ranking fluctuations throughout their durations and shortly after they’ve been completed, as Google recrawls and reranks sites based on these changes. \u003C\u002Fp>\n\n\n\n\u003Cp>The below graph from Semrush shows how volatile the SERPs were over the period of the update. As you can see, there was a spike in volatility on March 16th which then began to normalise by March 18th. If you have noticed traffic fluctuations during this period, the volatility from the algorithm update is a likely culprit.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fseo-updates-blog-march-2023-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22591\" width=\"617\" height=\"293\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>As Google further focuses on E-E-A-T, business owners, copywriters, SEOs and bloggers like us need to bring our attention to satisfying all the elements when creating content, especially when it comes to trying to avoid impact from algorithm updates. Those elements are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Experience: Content produced from real-life experience e.g. information about a country from someone who has been there.\u003C\u002Fli>\n\n\n\n\u003Cli>Expertise: Knowledge of the subject that is easy for the reader to understand.\u003C\u002Fli>\n\n\n\n\u003Cli>Authoritativeness: Authority on the topic and a good reputable source.\u003C\u002Fli>\n\n\n\n\u003Cli>Trustworthiness: The legitimacy and transparency of the content and site.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For more information and guidance, check out our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F2-quick-wins-to-boost-your-contents-e-a-t\u002F\">how to boost E-E-A-T\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolled-out-new-site-names-favicon-and-featured-snippets\">Google rolled out new site names, favicon and featured snippets\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has rolled out new site names, favicons and featured snippets on desktop search after introducing these features on mobile search in October 2022. Google experimented with the desktop adaptation from last November, onwards, and now it’s available officially on desktop and mobile search.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-site-names-favicon\">New site names & favicon\u003C\u002Fh3>\n\n\n\n\u003Cp>The first change to the appearance of desktop search results is that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-rolled-out-new-site-names-favicon-and-sponsored-label-on-desktop-search-394084?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsFqlvUVjAS_CcvqCSKoRCjfu_LdLpB1-a7EjLpt0iKK3txr0YVxM4knsceHa96jn4HgSKJlVScq8ZKp95D2ji28GT-riJhkQsZd1QsT7tRIg\">the site name and icon (favicon)\u003C\u002Fa> now appear at the top of each result card, giving users a better sense of the source of the information they’re seeing. \u003C\u002Fp>\n\n\n\n\u003Cp>For the favicon, Google has created some \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Ffavicon-in-search\">favicon documentation\u003C\u002Fa> that may be useful to get the best out of your favicons in search. Google is now also suggesting you provide an icon that’s at least 48 pixels and follows the existing one. \u003C\u002Fp>\n\n\n\n\u003Cp>Read our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-new-serp-landscape-favicons-on-desktop\u002F\">last year’s changes to favicons\u003C\u002Fa> for more.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"featured-snippets\">Featured snippets\u003C\u002Fh3>\n\n\n\n\u003Cp>This month, we saw the addition of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-featured-snippets-gain-blue-highlighted-text-393931\">blue highlighted text to featured snippets\u003C\u002Fa>. According to Google, the blue highlight will only appear on the text that matches the user’s search query, and it won’t change the ranking of the featured snippets. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s an effort to help users understand the context of the featured snippet and make it clear that it is an algorithmically generated answer, rather than an editorial or authoritative source. However, this is currently available only in English language searches on desktop and mobile devices, and it won’t change the ranking of the featured snippets.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s important to evaluate how the changes in Google Search and design affect people’s search results clicks, as reflected by click-through rate. \u003C\u002Fp>\n\n\n\n\u003Cp>Check out Google Search Console and figure out if altering your site name\u002Ffavicon can bring an improvement to the rate. These are modifications that have been offered on mobiles for a while and yet when it works it positively affects desktop research too.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"countdown-to-ga4-the-switch-is-on-its-way\">Countdown to GA4: The switch is on it’s way\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>If you didn’t know already, there are now less than \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fcountdown-to-ga4-100-days-to-make-the-switch-394725?mkt_tok=NzI3LVpRRS0wNDQAAAGKsdL76QCh3KO2bLX33EpddWC_rHcQ-t2-s_EYYORHR_Qz7FD7Ml5sDyI_qauCtZp6adSfXbcAq75U6GIt-tjdfJdov5hvtlGVusvo558CrY8phA\">90 days until the launch of Google Analytics 4\u003C\u002Fa> (GA4) on July 1st 2023. The current version of Google Analytics, Universal Analytics (UA), is being phased out, and businesses need to switch to GA4 to continue to receive support and updates.\u003C\u002Fp>\n\n\n\n\u003Cp>GA4 offers new features such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Cross-device tracking – built for web and app\u003C\u002Fli>\n\n\n\n\u003Cli>Enhanced reporting capabilities\u003C\u002Fli>\n\n\n\n\u003Cli>More powerful data modelling \u003C\u002Fli>\n\n\n\n\u003Cli>Machine learning capabilities\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By making the switch, businesses can take advantage of these features and gain deeper insights into their customers and their behaviour.\u003C\u002Fp>\n\n\n\n\u003Cp>Making the change to GA4 may take some time and effort, as businesses will need to update their tracking codes, configure new settings, and potentially adjust their data collection and reporting strategies. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-is-it-important-to-make-the-move-now\">Why is it important to make the move now?\u003C\u002Fh3>\n\n\n\n\u003Cp>There are a few important reasons to make the move as soon as possible, including: \u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Get comfortable with GA4:\u003C\u002Fstrong> It is a completely new platform with different tools and capabilities. It will take time to become familiar with them so businesses should set up their properties as soon as possible. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Having historical and comparative data:\u003C\u002Fstrong> having this data between analytics is also crucial to the success of business. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Establishing two ways of analysing data:\u003C\u002Fstrong> by running one property in UA and the other via GA4 is insightful, especially in cases where the former method was utilised previously in great detail.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>We have a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpreparing-you-for-google-analytics-4\u002F\">blog discussing all things GA4\u003C\u002Fa>, including why it’s changing, differences between the interface and what this means for marketers, all to prepare you for the launch. If you have any further questions about GA4 and how we can support you, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-explains-why-sites-should-combine-structured-data\">Google explains why sites should combine structured data\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fgreenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11711\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Structured data is the standardised way that we classify information on a webpage, also known as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">schema markup\u003C\u002Fa>. This month, in a Google SEO Office hours session, Lizzi Sassman answered whether or not it’s okay to combine different structured data types, and if it’s better to combine them.  \u003C\u002Fp>\n\n\n\n\u003Cp>The answer is yes, you can. In \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-recommends-nesting-structured-data\u002F482615\u002F\">Search Engine Journal’s article\u003C\u002Fa> about this, they highlight that combining structured data is called \u003Cem>nesting\u003C\u002Fem>, and it can be beneficial to nest two pieces of structured data together. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-nesting-structured-data\">What is nesting structured data?\u003C\u002Fh3>\n\n\n\n\u003Cp>On a webpage, structured data begins by stating what the main structured data for the page is. With nesting, you can add other structured data types \u003Cem>within \u003C\u002Fem>this main type, helping to give a better classification of the page. \u003C\u002Fp>\n\n\n\n\u003Cp>Lizzi Sassman gave a good example of why this might help Google get a better understanding of the page:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“Yep. Nesting your structure data can help us understand what the main focus of the page is. For example, if you put recipe and review at the same level, it’s not as clear as telling us that the page is a recipe with a nested review. This means that the primary purpose of the page would be a recipe and that the review is a smaller component of that.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>By combining the structured data, it makes it easier for Google to ‘focus’ on what the webpage is about, rather than seeing two separate pieces of structured data. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If the page you’re wanting to optimise with structured data has two or more schema markup types, such as Product and Review schema, it’s recommended that you nest them to better communicate the purpose of the web page to search engines, making it easier for them to crawl and index the page. \u003C\u002Fp>\n\n\n\n\u003Cp>When working with a developer to optimise a site’s structured data, you may want to tell them that you’d like to nest the structured data, and why this would be more beneficial to the site than keeping them separate. If you want to hear the original discussion about nesting structured data, listen to the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=BFHB0WbQyMk&t=898s&ab_channel=GoogleSearchCentral\">SEO Office Hours session\u003C\u002Fa> from the 14:58 mark.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"five-new-ways-to-verify-info-with-google-search\">Five new ways to verify info with Google Search\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>From releasing a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Faugust-2022-google-algorithm-and-search-industry-updates\u002F\">Helpful Content Update last August\u003C\u002Fa>, to updating their \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fdecember-2022-google-algorithm-and-search-industry-updates\u002F#googles-latest-update-to-the-quality-rater-guidelines-e-a-t-gets-an-extra-e-for-experience\">E-E-A-T guidance at the end of last year\u003C\u002Fa>, we know that Google is improving the way that they deliver high-quality, valuable information to users. \u003C\u002Fp>\n\n\n\n\u003Cp>In \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgoogle-search-new-fact-checking-misinformation\u002F\">this latest Google blog\u003C\u002Fa>, they highlight that verifying and fact checking the vast amount of information on the web can be overwhelming. But they also highlight that there are many different ways to verify the information you find on search engines, including some of Google’s own specially built features to do this. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-can-we-better-verify-information-in-search\">How can we better verify information in search?\u003C\u002Fh3>\n\n\n\n\u003Cp>In the article, they discuss five beneficial ways to verify information within search, including:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>About this result: \u003C\u002Fstrong>By clicking on the three dots next to a search result, users will be able to see a pop up that helps them learn more about where the information is from, and how Google determined it would be helpful to the users. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Perspectives on Top Stories: \u003C\u002Fstrong>With Top Stories, Google has launched a new feature called Perspectives; it’s a carousel that gives insights from a range of experts, journalists and other complimentary trustworthy sources. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>About this author: \u003C\u002Fstrong>Within the ‘About this’ result discussed above, Google has added in an ‘About this author’ section, which gives readers more information about the background and experience of the author of the result.  \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>About this organisation: \u003C\u002Fstrong>When it comes to searching organisations, Google has made it easier to see their information. When users type an organisation’s URL into the search bar, information from the ‘About this’ result will populate at the top of search. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Spotting gaps with content advisories: \u003C\u002Fstrong>Google have recently launched ‘Content advisories’, a pop up at the top of the results that triggers when Google doesn’t have high confidence in the quality of the results they’re delivering.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>What does this mean for me?\u003C\u002Fp>\n\n\n\n\u003Cp>Although this \u003Cstrong>doesn’t directly \u003C\u002Fstrong>impact how SEOs optimise content for search engines, it does call attention to how Google is changing the way it delivers results to users. You may want to think more about how the content you or your client is creating offers valuable, trustworthy information to users. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, including a widget on the authorship of the page, structured data on the Authorship of the page, and having a detailed and up to date About Us page are all great ways to show that your information is trustworthy.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your SEO – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,{"rendered":95,"protected":155},104,22623,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":161,"_yoast_wpseo_metadesc":162,"inline_featured_image":155,"footnotes":5},"March 2023 Google algorithm and search industry updates | Impression","This post explores key Google algorithm and search industry updates from March 2023 and explains what they mean for you. Learn more 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From the end of the helpful content update, to a new core update and another product reviews update, we’ll cover how volatile they were and how much of an impact they’ve had. We’ll also take a look at some announcements from Google Search on 2022 event. In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#september-core-update-2022\">September core algorithm update\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#september-2022-product-reviews-update\">Google releases September 2022 product reviews update \u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#helpful-content-update-recap\">A critical recap of the helpful content update\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#google-search-on-22\">Big announcements from Google Search on 22 \u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The regular traffic light system is in place to highlight which algorithm updates may need immediate attention, and which ones are less pressing: red light updates are major changes that should be factored in straight away; amber is for updates that you should take note of, but won’t need urgent action; green updates are still worth knowing about, yet less critical than the others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"september-core-update-2022\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogles-september-2022-core-update-hit-fast-but-was-less-significant-than-previous-updates-388088\">September core algorithm update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F5NfjTIt4-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4340\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On the 12th of September, just three days after the helpful content update finished rolling out, Google announced it was rolling out a core update – the September 2022 core update.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-google-search-central-twitter.png?auto=compress%2Cformat&q=90\" alt=\"Twitter tweet from Google Search Central. Text: Today (September 12th 2022) we released the September 2022 core update. We'll update our ranking release history page when the rollout is complete.\" class=\"wp-image-19641\" width=\"562\" height=\"444\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-was-the-impact-of-the-september-core-update\">What was the impact of the September core update?\u003C\u002Fh3>\n\n\n\n\u003Cp>Initial analysis showed that search volatility spiked pretty quickly after the September update was announced, which carried on on the 13th of September, but started to dip on the 14th. However when you compare the September update volatility with that of the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmay-2022-google-algorithm-and-search-industry-updates\u002F\">May core update\u003C\u002Fa>, there’s a massive 50% drop off, as shown in the graph from SEMrush and Search Engine Journal below.  \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-volatility-trends-comparison.png?auto=compress%2Cformat&q=90\" alt=\"Title: Volatility Trends Comparison from SEMrush. Line graphs shows highest volatility spike on May 26th 2022 versus a slightly higher than average spike on September 12th 2022.\" class=\"wp-image-19646\" width=\"672\" height=\"429\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-volatile-was-the-september-core-update\">How volatile was the September core update?\u003C\u002Fh3>\n\n\n\n\u003Cp>The key takeaway here is that overall the September core update was much less volatile and impactful than the last two core updates, showing less pronounced and sudden spikes in volatility compared to the May core update. However due to the proximity to the helpful content update, it’s clear to some that this update is important for another reason.\u003C\u002Fp>\n\n\n\n\u003Cp>Due to the close proximity of the September core update to the helpful content update, it’s going to be difficult for marketers and website owners to differentiate which update had an impact. It’s hard to imagine that it wasn’t a coincidence the two updates being so close to each other, but \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fcore-algorithm-update-timing\u002F464669\u002F#close\">Danny Sullivan confirmed\u003C\u002Fa> that sometimes it’s going to be inevitable that updates follow each other so closely.   \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"which-industries-were-impacted-the-most\">Which industries were impacted the most?\u003C\u002Fh3>\n\n\n\n\u003Cp>To measure the impact of the latest update on an industry level, Semrush analysed 19 verticals against the ranking volatility of the May 2022 core update. The analysis again showed that there was little volatility in comparison to the previous core update, with Pets & Animals being impacted the most. However there’s no spike here to indicate that there was any industry in particular that was targeted by this update. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-rank-volatility-changes-comparison.png?auto=compress%2Cformat&q=90\" alt=\"Title: Rank Volatility Change Comparison from SEMrush. Once again, this shows a high volatility rate between the May 2022 and September 2022 core updates.\" class=\"wp-image-19642\" width=\"686\" height=\"424\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"qualifying-the-impact-of-the-september-core-update\">Qualifying the impact of the September core update\u003C\u002Fh3>\n\n\n\n\u003Cp>Overall, this core update was less impactful. To get a sense of why this is, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fseptember-2022-core-update-impact\u002F\">Semrush investigated\u003C\u002Fa> where newly ranking URLs came from if they appeared in the top 10 following the update. They found that 6.53% of the URLs now ranking in the top 10 were ranking beyond position 20 before the update. This is similar, if not less than that of the May 2022 core update. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-core-update-comparison.png?auto=compress%2Cformat&q=90\" alt=\"Title: Core Update Comparion, Top 10 Results: % URLs previously ranked 20+ (From SEMrush). Displays a -0.17% change between the May 2022 and September 2022 Google Core Updates.\" class=\"wp-image-19639\" width=\"624\" height=\"429\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?   \u003C\u002Fh3>\n\n\n\n\u003Cp>Of course, no matter the overall impact and volatility of the September core update, \u003Cstrong>any\u003C\u002Fstrong> \u003Cstrong>website\u003C\u002Fstrong> from any industry could’ve taken a ranking hit. SEOs and marketers on social media have remained fairly quiet regarding this update, if only to say that they’ve not seen as much volatility as they were expecting. \u003C\u002Fp>\n\n\n\n\u003Cp>Given the recent downward trend in volatility with more recent updates, we should expect to not see too many major changes in ranking until the next core update. However due to the recent volatile environment we’ve been in, with three generous updates at once (Helpful content, September core and product review updates), we can hope that there’ll be a lull in updates for a while. \u003C\u002Fp>\n\n\n\n\u003Cp>In particular with this update, Google has placed emphasis on more helpful, quality content, so a good way to diminish any potential ranking disruption would be to create and optimise people-first content that utilises best SEO practices.  \u003C\u002Fp>\n\n\n\n\u003Cp>If your site has been negatively affected by the September core update, take a look at our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">guide to recovering from an algorithm update\u003C\u002Fa> for a step-by-step guide on actioning change.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"september-2022-product-reviews-update\">\u003Ca href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-releases-september-2022-product-reviews-update-387293\">Google releases September 2022 product reviews update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F5NfjTIt4-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4340\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The Google product reviews update was released on September 20th, this came seemingly early as the last product review update was rolled out in July. This is the fifth update in this series and is targeted at ranking product review rated content on the web.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-to-watch-out-for\">What to watch out for\u003C\u002Fh3>\n\n\n\n\u003Cp>These updates typically take a few weeks to complete but you can expect the majority of ranking volatility to be present in the early stages of the rollout.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"whats-the-impact\">What’s the impact\u003C\u002Fh3>\n\n\n\n\u003Cp>As of now the update is currently only focussed on English product reviews but Google said that in future it will be implemented across product reviews in all languages.\u003C\u002Fp>\n\n\n\n\u003Cp>Google recommended that “focus overall is on providing users with content that provides insightful analysis and original research, content written by experts or enthusiasts who know the topic well,”.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"helpful-content-update-recap\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogles-helpful-content-update-a-critical-recap-387884\">A critical recap of the helpful content update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s helpful content finished rolling out September 9th, the impact was only affected in a few website categories such as ringtone, coding and lyrics pages. Its impact was small in comparison to Google’s previous updates.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"observations-and-reflections-between-theory-and-practice-of-the-helpful-content-update\">Observations and reflections between theory and practice of the helpful content update\u003C\u002Fh3>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">‘\u003Cstrong>\u003Cem>Focus on people-first content\u003C\u002Fem>\u003C\u002Fstrong>‘\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth class=\"has-text-align-center\" data-align=\"center\">\u003Cstrong>Observation\u003C\u002Fstrong>\u003C\u002Fth>\u003Cth class=\"has-text-align-center\" data-align=\"center\">\u003Cstrong>Reflection\u003C\u002Fstrong>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">This update should affect the content of entire websites, not just individual pieces of content.\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">A website-wide penalty can be assumed if you look at the strong loss of visibility for the few domains, that are supposedly negatively affected by the update.\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">Google wants to devalue automated content in order to combat the flood of AI-generated content.\u003C\u002Ftd>\u003Ctd class=\"has-text-align-center\" data-align=\"center\">This doesn’t make complete sense when AI tools aren’t used to generate text for ring tones, coding and lyrics.\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Another theory is that the helpful content update is essential to the ranking algorithms, and the effects can only be seen over a long time, possibly even years, similarly to the Hummingbird update.\u003C\u002Fp>\n\n\n\n\u003Cp>Danny Sullivan (Google’s Search Liaison) hinted there may be further updates to refine the update:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-dan-sullivan-tweet.png?auto=compress%2Cformat&q=90\" alt=\"Twitter tweet from Danny Sullivan (@dannysullivan). Text: "Maybe the helpful content signal alone wasn't enough to tip the scales and produce a change in some's particular situation, but when we do other updates (core, product reviews), it might add into that and be more significant... Beyond that, as we said in our post, we'll keep refining the classifier. I expect it's likely if we do a big revision, we'd share about that, release about that and some new forms of unhelpful content would be identified. That's why we've said this is a continuing effort."\" class=\"wp-image-19640\" width=\"548\" height=\"457\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>When referring to the criteria for Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2022\u002F08\u002Fhelpful-content-update\">helpful content update\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The classifier process is automated, using a machine learning model \u003C\u002Fli>\u003Cli>It’s got a new signal and one of many to rank content, meaning that people-first content sites classified as having unhelpful content can still rank well (\u003Cem>if \u003C\u002Fem>there are signals that identify people-first content).\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-helpful-content-update-was-a-well-established-pr-campaign\">The helpful content update was a well-established PR campaign \u003C\u002Fh3>\n\n\n\n\u003Cp>The new update name is similar to “Page Experience” whilst different from the core updates, Hummingbird, Panda, or Penguin. The new update explains explicitly what it’s about, which should make PR messaging more effective. The overall message that Google is trying to communicate with this update is that they are constantly working to make their search engine more helpful for users.\u003C\u002Fp>\n\n\n\n\u003Cp>Google gave specific recommendations for the update on what webmasters should do, which is different from most previous updates. This shows that the supposed PR campaign was also aimed at website operators, not just the SEO industry.\u003C\u002Fp>\n\n\n\n\u003Cp>The main focus of the SEO industry and media for the past two weeks has been Google’s helpful content update. This update has made searches more helpful, and has been widely reported on.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"a-lasting-thought-for-the-seo-industry\">A lasting thought for the SEO industry\u003C\u002Fh3>\n\n\n\n\u003Cp>The Google helpful content update is a prime example of a professionally conducted product PR campaign from which you can learn a lot.\u003C\u002Fp>\n\n\n\n\u003Cp>For us \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>s, the realisation remains that we are important stakeholders for Google for the passing on their company messages.\u003C\u002Fp>\n\n\n\n\u003Cp>Here, Google shows a shift in PR and communication strategies from recent years and seeks proximity to influential personalities from the SEO industry. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-on-22\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-on-22-recap-388296?mkt_tok=NzI3LVpRRS0wNDQAAAGHJ3Oduw7_PXJaMwKFjn2XZQxFBYuQaOd8Tb2zKqhpm2iazEQPK-2tuKl9rl6zA4bRYobraeBeKm2Wg7_OdND_pbuhLangA8SDOLahdiKneutSBw\">10 big announcements from Google Search On 22\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>At the Google Search On 22 event there were a number of announcements relating to new Google search features. Here is our select pick of those that are most interesting and relevant.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-multisearch-is-expanding\">Google Multisearch is expanding\u003C\u002Fh3>\n\n\n\n\u003Cp>Last year Google released multisearch, giving users the ability to search using their camera with the ability to add a query in the search bar to get them a relevant SERP. This originally only operated on UK & US based queries but will be expanding to 70 new languages in the coming months.\u003C\u002Fp>\n\n\n\n\u003Cp>Multisearch near me will also be coming soon allowing for these searches to include local results for example if you’re looking for a physical store that sells a particular item of clothing near you.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"search-refinements\">Search Refinements\u003C\u002Fh3>\n\n\n\n\u003Cp>Now when inputting a query into the Google search bar you will be presented with various tappable autocomplete options to help build your query. You will also be able to refine your query with the ability to add or remove topics from your query after you search, creating a more dynamic top search bar. This will likely help Google to understand what users are looking for when it comes to searches that show a mixed SERP e.g. the query “living room” displays pages for inspiration, images and category pages.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-search-refinements-.png?auto=compress%2Cformat&q=90\" alt=\"Phone screen with Google app displaying dynamic search results\" class=\"wp-image-19643\" width=\"266\" height=\"458\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"696\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-search-refinements-2.png?auto=compress%2Cformat&q=90\" alt=\"Close up of dynamic search results in Google search.\" class=\"wp-image-19644\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"more-visual-search-experience\">More visual search experience\u003C\u002Fh2>\n\n\n\n\u003Cp>This visual approach will be mainly aimed at topics related to travel, animals, plants and anything else that can be enriched with short videos, tips and stories. This is inline with the current trend brought about by TikTok and other social media. However this more visual experience does seemingly seek to stop users clicking through to a website as more and more information will be presented in these rich results.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-2022-search-industry-updates-image-visual-search-experience.png?auto=compress%2Cformat&q=90\" alt=\"A visual search for Oaxaca, a city in Mexico. The Google search visual experience include images, directions, weather, historical information from wikipedia and a map of the area in the search results.\" class=\"wp-image-19645\" width=\"309\" height=\"419\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your SEO – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",{"rendered":108,"protected":155},19657,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":473,"_yoast_wpseo_metadesc":474,"inline_featured_image":155,"footnotes":5},"September 2022 Google algorithm and search industry updates | Impression","This post explores key Google algorithm and search industry updates from September 2022 and explains what they mean for you. Learn more here.",[164,165],[],[168],[479,93,171,172,173,174,175,176,177],"post-19613",[],[],[483,484,485,486],{"path":131,"name":132},{"path":183,"name":184},{"path":104,"name":105},{"path":140,"name":107},{"thumbnail":488,"medium":489,"medium_large":491,"large":493,"1536x1536":495,"2048x2048":497,"post-thumbnail":499,"12_col":501,"default_landscape":503,"default_portrait":505,"6_col_and_margin_short":507,"11_col_and_margin":509,"9_col_rectangle":511,"11_col":513,"staff_image_696_600":515,"rectangular_thumbnail":517},{"url":111,"width":189,"height":189},{"url":490,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":492,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":494,"width":196,"height":197},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":496,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":498,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":500,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":502,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":504,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":506,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":508,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":510,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":512,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":514,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":516,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":518,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[520],{"id":157,"path":224,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":521},{"job_title":10,"full_bio":11,"specialist_service_links":522,"photo":525},[523],{"page":524,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":526},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-h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ion":6,"url":145},{"@type":315,"inLanguage":304,"@id":410,"url":8,"contentUrl":8,"caption":4},{"self":608,"collection":613,"about":615,"author":617,"replies":619,"version-history":622,"predecessor-version":626,"wp:featuredmedia":630,"wp:attachment":633,"wp:term":636,"curies":643},[609],{"href":610,"targetHints":611},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19613",{"allow":612},[417,418,419,420,421],[614],{"href":424},[616],{"href":427},[618],{"embeddable":88,"href":430},[620],{"embeddable":88,"href":621},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=19613",[623],{"count":624,"href":625},19,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19613\u002Frevisions",[627],{"id":628,"href":629},19660,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19613\u002Frevisions\u002F19660",[631],{"embeddable":88,"href":632},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F19657",[634],{"href":635},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=19613",[637,639,641],{"taxonomy":450,"embeddable":88,"href":638},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=19613",{"taxonomy":453,"embeddable":88,"href":640},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=19613",{"taxonomy":126,"embeddable":88,"href":642},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=19613",[644],{"name":459,"href":460,"templated":88},{"id":646,"date":647,"date_gmt":647,"guid":648,"modified":119,"modified_gmt":119,"slug":650,"status":19,"type":93,"link":118,"title":651,"content":652,"excerpt":654,"author":157,"featured_media":655,"comment_status":20,"ping_status":20,"sticky":155,"template":5,"format":159,"meta":656,"categories":659,"collections":660,"coauthors":661,"class_list":662,"acf":664,"head_links":665,"breadcrumbs":666,"url_path":118,"search_description":658,"featured_image_urls":671,"authors":703,"type_nicename":231,"reading_minutes":98,"category":711,"yoast_title":657,"yoast_meta":714,"yoast_json_ld":741,"_links":790},18348,"2022-07-05T13:03:23",{"rendered":649},"\u002F?p=18348","june-2022-google-algorithm-and-search-industry-updates",{"rendered":116},{"rendered":653,"protected":155},"\n\u003Cp>In June 2022 we got to see the full impact of the May 2022 update, analysing further winners and losers. Aside from that, there were updates to Google Search Console reports, as well as discussions on indexing and duplicate content issues. In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#analysis\">Google May Core Update Winners, Losers & Analysis;\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#duplicate\">Adding value to prevent duplicate content issues; \u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#issues\">Google Search Console update to help solve website’s critical issues; \u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#underscore\">Google further recommends hyphens rather than underscores as separators;\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#indexing\">Why 100% indexing of websites is impossible;\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#news\">New Google News design & customization;\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The usual traffic light system is in place to differentiate the updates that need immediate attention from those that are less pressing. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Red light updates are major changes that should be factored in straight away. \u003C\u002Fli>\n\n\n\n\u003Cli>Amber is for updates that you should take note of, but won’t need urgent action. \u003C\u002Fli>\n\n\n\n\u003Cli>Green updates are still worth knowing about, yet less critical than the others.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"analysis\">Google May Core Update: Winners, losers & analysis\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The May 2022 Google Algorithm Update officially ended on June the 9th, and now we get to analyse its full impact, as well as see any additional winners and losers we didn’t cover in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmay-2022-google-algorithm-and-search-industry-updates\u002F\">last month’s blog\u003C\u002Fa>. Here are a few of those who recovered, as well as new insights:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>E-commerce websites such as Walmart, Etsy and Amazon are at their highest visibility ever, and have seen similar visibility gains as in the December 2021 Product Review update.\u003C\u002Fli>\n\n\n\n\u003Cli>Substantial increases in search visibility for video centric websites including TikTok, Instagram, YouTube and their competitors. \u003C\u002Fli>\n\n\n\n\u003Cli>Several major adult content websites saw increases, taking top spots for vaguely adult related keywords where health and relationship websites were once ranking.\u003C\u002Fli>\n\n\n\n\u003Cli>Product review websites saw high volatility, for example the software review website saasworthy.com saw a +56.7% visibility increase.\u003C\u002Fli>\n\n\n\n\u003Cli>Health, medical and nutrition websites previously impacted by updates such as the Google Medic update are seeing recoveries following the May update. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Now the May 2022 update has finished rolling out and there have been a few weeks for rankings to settle, it’s fairly obvious who the winners and losers are. It’s certain that Google is going to continue to place great emphasis on quality content, however the May update has highlighted that video SEO may become increasingly important in the future of search.\u003C\u002Fp>\n\n\n\n\u003Cp>Although the initial hit of previous updates to health and medical sites has recovered slightly, it’s nothing in comparison to the visibility prior to the Medic update. It’s clear the sites who are seeing positive impacts are investing in E-A-T SEO strategies, underlining just how important it is to pay attention to the \u003Ca href=\"\u002Fblog\u002F2-quick-wins-to-boost-your-contents-e-a-t\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">E-A-T of your site\u003C\u002Fa> when it comes to mitigating risk around future core updates.    \u003C\u002Fp>\n\n\n\n\u003Cp>Site owners who have seen notable increases or decreases in organic visibility from the May 2022 core update should not see particularly significant fluctuations until the next core update, and can read \u003Ca href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2019\u002F08\u002Fcore-updates.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google’s advice on core updates\u003C\u002Fa> for more information. \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"duplicate\">Duplicate content issues: Adding value to stand out\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As all of us SEOs know, creating content is an intricate process but a key factor that has gained a lot of traction is ‘value’. This blog details how to combat cannibalisation by adding value. \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem>Focus on the value that you’re adding, not on the content you’re copying\u003C\u002Fem>\u003C\u002Fp>\n\u003Ccite>\u003Cem>John Mueller (Google)\u003C\u002Fem>\u003C\u002Fcite>\u003C\u002Fblockquote>\n\n\n\n\u003Cp>This is a great mantra to follow when dealing with duplicate content, having this in your mind when undertaking a task will not only improve content but help your content rank separately.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"issues\">Google Search Console reports update makes it easier to see issues affecting your website\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Users of Google Search Console have reported they find it confusing when the ‘warning’ status is applied to a URL or item. It’s not entirely understood how to improve these issues, and whether or not the items can appear on Google. \u003C\u002Fp>\n\n\n\n\u003Cp>In response to this, Google is simplifying the classifications of pages, items and issues in the Search Console reports. The primary report change will be the grouping of the top-level item (a rich result for the rich result reports, a page or URL for the other reports) into two groups: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Critical issues labelled something like ‘invalid’;\u003C\u002Fli>\n\n\n\n\u003Cli>Pages and items without critical issues labelled something like valid;\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fgoogle-algorithm-update-june-2022-image-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18360\" width=\"773\" height=\"606\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This will also be reflected when inspecting a specific URL in the URL inspection tool. These changes haven’t been seen yet, and will be rolled out in the coming months with the new \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2022\u002F01\u002Furl-inspection-api?hl=en%3Futm_source%3Dtldrmarketing.com\" target=\"_blank\" rel=\"noreferrer noopener\">URL Inspection API\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>The upcoming improvement of Search Console reports will hopefully help SEOs and users alike improve their prioritisation of critical issues affecting their website. By separating the item issues clearly, addressing visibility issues should be simpler and cause less confusion when reporting.\u003C\u002Fp>\n\n\n\n\u003Cp>This means in the coming months, when you come to use Search Console, the updated classifications might cause differences when comparing results from the coverage report and URL inspection tool.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"underscore\">Google still recommends hyphens over underscores for URLs\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a 2016 blog post, Google’s John Mueller provided some insight into how the search engine treats hyphens in URLs. Mueller was asked if it mattered whether a URL used hyphens or underscores to separate words, and he responded that \u003Cem>“from an SEO perspective, it doesn’t matter.” \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Google is now taking notice of hyphens in URLs when it comes to SEO. This is a change from the past, when Google would ignore these characters. The article notes that this change could have a big impact on how people structure their URLs going forward.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-does-google-recommend-this\">Why does Google recommend this? \u003C\u002Fh3>\n\n\n\n\u003Cp>Gary Illyes from Google states that this is because it is easier to segment an dash than a separator. For conciseness, it is also easier to remember instead of using a url shortener such as website.website\u002F5729392. He explained that users are more likely to type in a URL with hyphens, as it’s easier to remember.\u003C\u002Fp>\n\n\n\n\u003Cp>So, while it doesn’t appear that using hyphens or underscores in your URLs will have a significant impact on your SEO, it’s still best to use hyphens for the sake of usability. \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"indexing\">Why 100% indexing isn’t possible\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It’s impossible to have your website 100% indexed by Google, but it’s perfectly fine that you can’t. 100% indexing can be doable in a technical sense, but in the grand scheme of things it isn’t.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"according-to-google-what-impacts-crawl-capacity-and-demand\">According to Google, what impacts crawl capacity and demand? \u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The popularity of your URLs (and content).\u003C\u002Fli>\n\n\n\n\u003Cli>It’s staleness.\u003C\u002Fli>\n\n\n\n\u003Cli>How quickly the site responds.\u003C\u002Fli>\n\n\n\n\u003Cli>Google’s knowledge (perceived inventory) of URLs on your website.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-googles-indexing-work\">How does Google’s indexing work?\u003C\u002Fh3>\n\n\n\n\u003Cp>Google uses tiered indexing, which means that some content is stored on better servers for faster access. They also have a serving index stored across a number of data centres that essentially stores the data served in a SERP.\u003C\u002Fp>\n\n\n\n\u003Cp>Essentially, the contents of a webpage are tokenized and stored across shards, and the shards themselves are indexed (like a glossary) so that they can be queried quicker and easier for specific keywords.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-do-i-know-if-i-have-an-issue\">How do I know if I have an issue? \u003C\u002Fh3>\n\n\n\n\u003Cp>To figure out if you have an issue, go to Google Search Console and in the coverage report see if pages are being moved from “included” to “excluded”. Since you can’t crawl 100% of the pages on your website, you would need to conclude what pages add value to your website and which ones don’t from reviewing your data based on traffic and leads. If they’ve decreased in your analytics platform, then you would need to inspect further.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"categories-you-need-to-be-aware-of-in-google-search-console\">Categories you need to be aware of in Google Search Console\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Crawled – “currently not indexed” \u003C\u002Fli>\n\n\n\n\u003Cli>Discovered – currently not indexed, one of the reasons pages may happen is mainly down to crawl budget. \u003C\u002Fli>\n\n\n\n\u003Cli>Duplicate content – Google won’t index the content your main page is duplicated across other websites.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-can-i-make-my-website-easier-to-crawl-if-i-cant-index-it-completely\">How can I make my website easier to crawl if I can’t index it completely?\u003C\u002Fh3>\n\n\n\n\u003Cp>One of the most important things you can do is to make sure your website is well-structured and easy for Google to crawl. This means creating a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemap\u003C\u002Fa> and submitting it to Google, making sure your website’s code is clean and well-organised, and providing clear and concise content that is relevant to your target keywords and audience.\u003C\u002Fp>\n\n\n\n\u003Cp>Another important factor is to build links to your website from high-quality websites. Google uses links as a way to determine the authority and relevance of a website, so the more links you have from high-quality websites, the better your chances of getting indexed.\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, make sure you’re regularly publishing fresh, original content to your website. Google loves fresh content, and by regularly publishing new articles, blog posts, or other types of content, you’re giving Google more reasons to index your website.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"news\">Google launches new News design\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google News has gone through a redesign; this overhaul has added visual changes and some new features including the ability to view local news from multiple locations at once, for example to view the weather where you live and where you family live. They’ve also made sections more compact, allowing more information to be visible and sleeker scrolling.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fgoogle-algorithm-update-june-2022-image-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18362\" width=\"665\" height=\"460\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Clicking the blue customise button will bring you this menu that allows you to select topics and geographical locations that you’d like to see news for, these can be ordered entirely by the user allowing you to view exactly what’s relevant to you and where to look for it.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fgoogle-algorithm-update-june-2022-image-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18363\" width=\"544\" height=\"460\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>A final addition to the Google news update is that it’s returning to Spain after being shut down in 2014 due to legal reasons.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca class=\"\" rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Frhianne-moriarty\u002F\">\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":117,"protected":155},18375,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":657,"_yoast_wpseo_metadesc":658,"inline_featured_image":155,"footnotes":5},"June 2022 Google algorithm and search industry updates | Impression","This post explores key Google algorithm and search industry updates from June 2022 and explains what they mean for you. 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