[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fscott-lynam":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":176,"head_links":177,"breadcrumbs":164,"posts":181,"pages":159,"head":1462},"Scott Lynam","","In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":29,"page_content_modules":85,"hero":160},"SEO Executive","\u003Cp>SEO Executive. Joined Impression in May 2025.\u003C\u002Fp>\n\u003Cp>I studied Marketing at Nottingham Trent University and then applied to join Impression through the \u003Ca href=\"\u002Fblog\u002Fimpression-launchpad-digital-careers\u002F\">Launchpad\u003C\u002Fa> programme before graduating.\u003C\u002Fp>\n\u003Cp>In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I have starred in 9 stage productions (for now).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Outside of work, I enjoy Theatre, filmmaking, swimming, and drumming\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},33338,"Scott-Lynam","Scott-Lynam.png",389670,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&q=90","\u002Fscott-lynam\u002F","12","scott-lynam","inherit","2025-05-29 12:04:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Scott Lynam’s posts",{"data":91,"pages":159},[92,105,116,125,134,149],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":18},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":93,"title":106,"excerpt":107,"to":108,"postedAt":109,"readingTime":98,"image":110,"authors":111,"category":113},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[112],{"name":4,"image":102},{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":93,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":98,"image":121,"authors":122,"category":124},"June 2026 Google Algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on the impact of AI search results and how to effectively tailor your content to appear in AIO citations and reduce the impact of zero-click searches. The search landscape is continuing to evolve into an AI-driven, […]\u003C\u002Fp>\n","\u002Fblog\u002Fjune-google-algorithm-and-search-industry-updates\u002F","2026-08-04T13:01:27","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123],{"name":4,"image":102},{"to":114,"name":115},{"type_key":93,"title":126,"excerpt":127,"to":128,"postedAt":129,"readingTime":98,"image":130,"authors":131,"category":133},"May Google Algorithm and Search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results for more customisability while allowing for a more convenient e-commerce experience. A big shift in e-commerce is officially here: Google has launched the Universal Cart, allowing users to buy products from […]\u003C\u002Fp>\n","\u002Fblog\u002Fmay-google-algorithm-and-search-industry-updates\u002F","2026-06-10T14:18:56","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fgrowtika-zk2sfqaJgdU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":4,"image":102},{"to":114,"name":115},{"type_key":93,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":139,"image":140,"authors":141,"category":146},"Shopify SEO: The definitive guide to ranking your ecommerce website","\u003Cp>So you’ve decided to grow your ecommerce business with Shopify. Congratulations, you’re on the path to success! Shopify is a simple yet powerful tool that many companies have found easy to use, and the key to scaling their ecommerce businesses. We have worked with many large, successful companies using Shopify and we’d love to work […]\u003C\u002Fp>\n","\u002Fblog\u002Fshopify-seo-the-definitive-guide-to-ranking-your-ecommerce-website\u002F","2025-10-27T12:20:07",19,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FShopify-website-SEO.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142,143],{"name":4,"image":102},{"name":144,"image":145},"Louisa Holman","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":147,"name":148},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":93,"title":150,"excerpt":151,"to":152,"postedAt":153,"readingTime":154,"image":155,"authors":156,"category":158},"Which ecommerce platform is best for SEO?","\u003Cp>Overwhelmed by the number of platforms available for hosting your ecommerce business? In this guide, we’ll introduce you to three of the most popular ecommerce platforms; Shopify, BigCommerce and WooCommerce for WordPress. We’ll run through the advantages and disadvantages of each and let you decide for yourself which is the best SEO ecommerce platform for […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-choose-the-best-ecommerce-platform-for-seo\u002F","2025-07-17T14:00:57",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Frupixen-com-Q59HmzK38eQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[157],{"name":4,"image":102},{"to":147,"name":148},"1",{"type":161,"style":162,"title":163,"heading":4,"intro":11,"services":12,"breadcrumbs":164,"photo":47,"social":176},"author","dark","Meet the Team",[165,168,171,174],{"path":166,"name":167},"\u002F","Home",{"path":169,"name":170},"\u002Fabout\u002F","About Us",{"path":172,"name":173},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":175,"name":4},null,{"twitter":5,"linkedin":5},[178],{"rel":179,"href":180},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fscott-lynam\u002F",[182,497,685,870,1054,1280],{"id":183,"date":184,"date_gmt":184,"guid":185,"modified":97,"modified_gmt":97,"slug":187,"status":19,"type":93,"link":96,"title":188,"content":189,"excerpt":192,"author":193,"featured_media":194,"comment_status":20,"ping_status":20,"sticky":191,"template":5,"format":195,"meta":196,"categories":199,"collections":201,"coauthors":202,"class_list":204,"acf":212,"head_links":213,"breadcrumbs":214,"url_path":96,"search_description":198,"featured_image_urls":221,"authors":256,"type_nicename":265,"reading_minutes":98,"category":266,"yoast_title":197,"yoast_meta":268,"yoast_json_ld":324,"_links":448},39870,"2026-09-09T10:48:42",{"rendered":186},"\u002F?p=39870","august-2026-google-algorithm-and-search-industry-updates",{"rendered":94},{"rendered":190,"protected":191},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour.\u003C\u002Fp>\n\n\n\n\u003Cp>The start of a large shift, and a slightly controversial one, is happening in the world of search: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-push-ai-mode-responses-41974.html\">Google has started pushing users into its AI mode\u003C\u002Fa> by taking away the ‘show more’ button and having the AIO box expand automatically, pushing organic links further down the page. This has left publishers frustrated, as their links are once again being taken over by AIOs, leading to fewer organic clicks. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-link-carousels-41947.html\">Google have also included link carousels in their AIO and AI search modes\u003C\u002Fa>, making AI search a ‘one-stop shop’ for users and driving them away from organic links.\u003C\u002Fp>\n\n\n\n\u003Cp>In terms of personalisation, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fpersonalize-search-discover-news\u002F?utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%93%8A%20Core%20Updates%3A%20Google%20adds%20new%20visualisations%20to%20AIOs%20and%20August%202026%20spam%20update%20completes%20%5B24%20August%5D%20-%2023023813\">Google has released their ‘preferred sources’ filter\u003C\u002Fa> that allows users to save certain websites so that AIOs will pull from them first before others. Controversy has already broken out about how this may segregate data and create informational bias, but the results remain to be seen. And finally, recent research shows \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fipullrank.com\u002Fzero-click-behavior-analysis-q3-2026\">useful insights into the trend of zero-click data\u003C\u002Fa> and how this is changing the search landscape.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red-light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green-light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-pushes-people-into-google-ai-mode-by-dropping-the-show-more-button\">Google pushes people into Google AI mode by dropping the ‘show more’ button\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#carousels-added-to-google-ai-mode\">Carousels added to Google AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#personalise-the-content-you-see-on-search-discover-and-news\">Personalise the content you see on Search, Discover, and News\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-13-billion-google-searches-reveal-about-zero-click-behaviour\">What 13 billion Google searches reveal about zero-click behaviour\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-pushes-people-into-google-ai-mode-by-dropping-the-show-more-button\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-push-ai-mode-responses-41974.html\">Google pushes people into Google AI mode by dropping the ‘show more’ button\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In August, Google Search has confirmed it’s pushing people into AI mode by default. Before, users were shown an AIO summary with a “show more” button beneath it and were free to browse links as shown below. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"822\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fai-mode-show-more-button.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39882\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fseoroundtable.com\">SEOroundtable.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Now, Google has taken the ‘show more’ button out of the equation, automatically opening up the AIO to full size and pushing the default search results further down the page. What’s more, they’ve added an ‘ask me anything’ text box at the bottom, encouraging users to interact with AI mode instead of clicking organic links.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fai-mode-show-more-button-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39886\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fseoroundtable.com\">SEOroundtable.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Publishers are already giving criticism, arguing that this takes even more clicks away from creators and disrupts traditional SEO. However, Google has stated that this only takes place when it is deemed useful for users, and the AIO shrinks upon scrolling down so that users can browse links as usual. Regardless, this expansion of the AIO is likely going to result in a higher frequency of zero-click searches, which many publishers are not happy about.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"carousels-added-to-google-ai-mode\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-link-carousels-41947.html\">Carousels added to Google AI Mode\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has also included ‘link carousels’ into AIOs and AI search mode, making it easier for users to reach related articles and videos without having to explore the page or scroll down.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1969\" height=\"1999\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fcarousel-ai-mode.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39880\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002FSEOroundtable.com\">SEOroundtable.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Whilst this may be convenient for users, publishers are similarly upset by the consolidation and expansion of AIOs, which seem to be taking over traditional organic links, leading to fewer clicks and impressions for website owners.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"personalise-the-content-you-see-on-search-discover-and-news\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fpersonalize-search-discover-news\u002F?utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%93%8A%20Core%20Updates%3A%20Google%20adds%20new%20visualisations%20to%20AIOs%20and%20August%202026%20spam%20update%20completes%20%5B24%20August%5D%20-%2023023813\">Personalise the content you see on Search, Discover, and News\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has also introduced a ‘preferred sources’ option in their search, which allows users to save preferred websites so that the AIO will take information from them before any other. Whilst Google ensures that this acts as a ‘favourite’ filter and allows users to customise their experience, others have already begun to worry about what this means for the future of information. \u003C\u002Fp>\n\n\n\n\u003Cp>If searches are being filtered and information separated, there is worry this could lead to informational bias, rather than providing all the information for objectivity. Of course, this feature is optional, but the effects of this are still to be seen.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-13-billion-google-searches-reveal-about-zero-click-behaviour\">What 13 billion Google searches reveal about zero-click behaviour\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Interesting research around zero-click behaviour shows that around 46.96% of searches end without a click due to AIOs. Similarly, Google now answers such a high frequency of informational queries that it absorbs nearly 30% of Wikipedia’s traffic, whilst sites like Reddit are effectively left untouched. \u003C\u002Fp>\n\n\n\n\u003Cp>It has also been shown that ChatGPT is pulling clicks away from organic searches but leaving paid advertisements relatively untouched, meaning paid media is becoming a more important part of the marketing process. Although users are still 25 times more likely to click on an organic search result than a paid ad, the reality is that organic clicks are slowly decreasing whilst paid clicks are steady.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1045\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fzero-click-behaviour-report-graph.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39884\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fipullrank.com\">Ipullrank.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>It also found that there is a generational divide between those who engage with LLMs like ChatGPT and those who prefer organic links. It was found that 52.3% of Gen-Z users’ searches end with zero-clicks, whereas that number drops to 42.7% for ages 55-64, showing that it’s the younger generation that is using AI more.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n",false,{"rendered":95,"protected":191},201,39891,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":197,"_yoast_wpseo_metadesc":198,"inline_featured_image":191,"footnotes":5},"August 2026 Google algorithm and search industry updates | Impression","Explore the August 2026 Google algorithm updates to see how expanded AI Overviews and search personalisation impact zero-click trends. Read more!",[200],1,[],[203],316,[205,93,206,207,208,209,210,211],"post-39870","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",[],[],[215,216,219,220],{"path":166,"name":167},{"path":217,"name":218},"\u002Fblog\u002F","Blog",{"path":104,"name":18},{"path":175,"name":94},{"thumbnail":222,"medium":224,"medium_large":226,"large":228,"1536x1536":232,"2048x2048":234,"post-thumbnail":236,"12_col":238,"default_landscape":240,"default_portrait":242,"6_col_and_margin_short":244,"11_col_and_margin":246,"9_col_rectangle":248,"11_col":250,"staff_image_696_600":252,"rectangular_thumbnail":254},{"url":99,"width":223,"height":223},640,{"url":225,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":227,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":229,"width":230,"height":231},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",1892,1000,{"url":233,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":235,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":237,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":239,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":241,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":243,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":245,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":247,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":249,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":251,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":253,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":255,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[257],{"id":193,"path":258,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":259},"\u002Fabout\u002Four-team\u002Fscott-lynam\u002F",{"job_title":10,"full_bio":11,"specialist_service_links":260,"photo":263},[261],{"page":262,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":264},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"defa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name=search_term_string",{"@type":378,"@id":370,"name":292,"url":358,"logo":379,"image":384,"sameAs":385,"@context":389,"email":390,"foundingDate":391,"legalName":392,"vatID":393,"description":394,"telephone":395,"address":396,"location":403,"areaServed":436},"Organization",{"@type":350,"inLanguage":280,"@id":380,"url":381,"contentUrl":381,"width":382,"height":383,"caption":292},"https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[386,387,388],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":397,"streetAddress":398,"addressLocality":399,"addressRegion":400,"postalCode":401,"addressCountry":402},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[404,413,425],{"@type":405,"name":406,"geo":407,"address":411,"photo":384,"telephone":412},"Place","Impression Digital - Nottingham",{"@type":408,"latitude":409,"longitude":410},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":397,"streetAddress":398,"addressLocality":399,"addressRegion":400,"postalCode":401,"addressCountry":402},"+44 01158 242 212",{"@type":405,"name":414,"geo":415,"address":418,"photo":423,"telephone":424},"Impression Digital - London",{"@type":408,"latitude":416,"longitude":417},"51.50237208377361","-0.09229841534284115",{"@type":397,"streetAddress":419,"addressLocality":420,"addressRegion":421,"postalCode":422,"addressCountry":402},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":405,"name":426,"geo":427,"address":430},"Impression Digital - New York",{"@type":408,"latitude":428,"longitude":429},"40.726722746949","-74.00527778220652",{"@type":397,"streetAddress":431,"addressLocality":432,"addressRegion":433,"postalCode":434,"addressCountry":435},"160 Varick St","New York","NY","10013","USA",[437,440,442],{"@type":438,"name":439},"Country","Worldwide",{"@type":438,"name":441},"GBR",{"@type":438,"name":435},{"@type":444,"@id":445,"name":4,"image":446,"description":6,"url":180},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fd2f31a611a4419666cdf6b6ab06a0b95",{"@type":350,"inLanguage":280,"@id":447,"url":8,"contentUrl":8,"caption":4},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96106b3ec86ee6a8a591d71dcb088dbc39",{"self":449,"collection":459,"about":462,"author":465,"replies":468,"version-history":471,"predecessor-version":474,"wp:featuredmedia":478,"wp:attachment":481,"wp:term":484,"curies":493},[450],{"href":451,"targetHints":452},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39870",{"allow":453},[454,455,456,457,458],"GET","POST","PUT","PATCH","DELETE",[460],{"href":461},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[463],{"href":464},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[466],{"embeddable":88,"href":467},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F201",[469],{"embeddable":88,"href":470},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=39870",[472],{"count":154,"href":473},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39870\u002Frevisions",[475],{"id":476,"href":477},39890,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39870\u002Frevisions\u002F39890",[479],{"embeddable":88,"href":480},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F39891",[482],{"href":483},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=39870",[485,488,491],{"taxonomy":486,"embeddable":88,"href":487},"category","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=39870",{"taxonomy":489,"embeddable":88,"href":490},"collections","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=39870",{"taxonomy":161,"embeddable":88,"href":492},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=39870",[494],{"name":495,"href":496,"templated":88},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":498,"date":499,"date_gmt":499,"guid":500,"modified":109,"modified_gmt":109,"slug":502,"status":19,"type":93,"link":108,"title":503,"content":504,"excerpt":506,"author":193,"featured_media":507,"comment_status":20,"ping_status":20,"sticky":191,"template":5,"format":195,"meta":508,"categories":510,"collections":512,"coauthors":513,"class_list":514,"acf":517,"head_links":518,"breadcrumbs":519,"url_path":108,"search_description":509,"featured_image_urls":524,"authors":556,"type_nicename":265,"reading_minutes":98,"category":564,"yoast_title":567,"yoast_meta":568,"yoast_json_ld":595,"_links":647},39634,"2026-08-04T14:15:40",{"rendered":501},"\u002F?p=39634","july-2026-google-algorithm-and-search-industry-updates",{"rendered":106},{"rendered":505,"protected":191},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites.\u003C\u002Fp>\n\n\n\n\u003Cp>The start of a large shift, and a slightly controversial one, is happening in e-commerce: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-shopping-ads-ai-generated-descriptions-41784.html\">Google has started initial tests for AI-generated shopping ad descriptions\u003C\u002Fa>, creating new product descriptions for paid advertisements, allowing for easier and quicker product uploading. However, controversy over the use and effectiveness of AI descriptions, especially when businesses have paid for the space, may potentially halt these efforts. Watch this space. Google have made further controversial changes, with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-sign-in-verify-41808.html\">initial tests to move away from CAPTCHAs\u003C\u002Fa>, instead forcing users to own a Google account to prove they aren’t a bot. Whilst this may not be a problem for many, some users have found the more restrictive model needless and more invasive than what they’re used to.\u003C\u002Fp>\n\n\n\n\u003Cp>On the technical front, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-volatility-august-1-41811.html\">there has been some volatility in July\u003C\u002Fa> despite the lack of a Google update, leading to many wondering what is causing the fluctuations. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwp-engine-bigcommerce-wordpress-stores\u002F584343\u002F\">WordPress Engine has also partnered with BigCommerce\u003C\u002Fa> in an attempt to scale WordPress stores and improve the e-commerce experience.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red-light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-tests-updates\">Google Tests & Updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-releases-gemini-3-5-flash-lite\">Google Releases Gemini 3.5 Flash Lite\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-tests-ai-generated-shopping-ads\">Google tests AI-generated Shopping Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-tests-sign-in-to-prove-if-youre-human\">Google tests Sign-In to prove if you’re human\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-algorithm-updates\">Google Algorithm Updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#googles-spam-update-causes-volatility-in-july\">Google’s Spam Update causes volatility in July\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#wordpress-partnership\">WordPress Partnership\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#wp-engine-partners-with-bigcommerce-to-scale-wordpress-stores\">WP Engine partners with BigCommerce to scale WordPress stores\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-tests-updates\">Google Tests & Updates\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-releases-gemini-3-5-flash-lite\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-35-flash-lite-41729.html\">Google Releases Gemini 3.5 Flash Lite\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has released their new Gemini variation: Gemini 3.5 Flash Lite. This new variation is designed to handle low-latency, high-throughput tasks and targets agentic search workflows and document processing to provide instant assistance for detailed informational queries.\u003C\u002Fp>\n\n\n\n\u003Cp>As a result of its speed and detail, it has been utilised for search engine queries, with many informational queries now being automatically routed to this model for in-depth AIOs. This also supports Google’s new informational agent, the LLM they are using to provide paying members with around-the-clock updates and research on certain topics.\u003C\u002Fp>\n\n\n\n\u003Cp>Initial reviews of this feature have been positive, with many users saying the model is more detailed in its responses than previous models and that the conversation flows more seamlessly, making for easier reading and an enhanced “conversation”.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-tests-ai-generated-shopping-ads\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-shopping-ads-ai-generated-descriptions-41784.html\">Google tests AI-generated Shopping Ads\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has begun initial testing on AI-generated descriptions for paid shopping advertisements in an attempt to provide users with concise, comparable reviews of each product for easier buyer analysis. The aim is to allow users to make more informed decisions with an objective analysis of each product rather than relying on persuasive marketing language from the company itself.\u003C\u002Fp>\n\n\n\n\u003Cp>This choice, however, is frowned upon by the companies paying for their advertisements that want their chosen product description to be shown. Sellers are worried that their brand messaging and tone of voice will be lost due to these AI descriptions and are cautious that their Click-Through Rate may decline as a result.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst this was a small initial test, we could see these AI descriptions become more mainstream in the future. Watch this space.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-tests-sign-in-to-prove-if-youre-human\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-sign-in-verify-41808.html\">Google tests Sign-In to prove if you’re human\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google seems to be moving away from the traditional CAPTCHAs we are all used to, as they are testing asking searchers to sign in to their Google accounts to prove they aren’t a bot. According to users, Google will stop showing you search results until you sign in to verify you’re human; however, the test was so limited that users are unsure of whether this is a deliberate feature Google is implementing or merely a glitch.\u003C\u002Fp>\n\n\n\n\u003Cp>Nevertheless, it has sparked some controversy among users who feel the cancellation of CAPTCHAs for sign-ins is unnecessarily restrictive, with some questioning whether it is really the best way to verify if you’re human or merely there in order to collect more data from their users. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-algorithm-updates\">Google Algorithm Updates\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-spam-update-causes-volatility-in-july\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-volatility-august-1-41811.html\">Google’s Spam Update causes volatility in July\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google showed some volatility throughout the month of July, starting on the 18th and 19th and lasting throughout the week despite the last spam update being in June. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"638\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fjul2026-google-spam-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39653\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-volatility-august-1-41811.html\">\u003Cem>SEORoundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Google have not claimed an update has happened in this time, leading many users to speculate on the cause of the volatility, with many fingers pointing towards recent releases of new AI search engines and LLMs taking away traffic from organic SEO.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"wordpress-partnership\">WordPress Partnership\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"wp-engine-partners-with-bigcommerce-to-scale-wordpress-stores\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwp-engine-bigcommerce-wordpress-stores\u002F584343\u002F\">WP Engine partners with BigCommerce to scale WordPress stores\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>WP Engine has partnered with BigCommerce in order to scale WordPress stores and create greater continuity between site building and e-commerce elements. They have stressed they are not replacing platforms, but instead trying to expand upon existing ones and grow in size whilst retaining optimal performance.\u003C\u002Fp>\n\n\n\n\u003Cp>WP Engine is prioritising migration of e-commerce sites without downtime or a decline in SEO, and so they have preserved all of the WordPress SEO, design, and user experience elements. They plan to grow into the “next step” for businesses outgrowing e-commerce platforms like WooCommerce, providing a bigger scale of e-commerce website with ties into SEO and personalisation. This expansion will hopefully create a more seamless platform that can appeal to LLMs and Agentic search better than before.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":107,"protected":191},39656,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":509,"inline_featured_image":191,"footnotes":5},"Explore July 2026 Google algorithm updates and search developments. Understand how AI shopping ads and sign-in tests affect your SEO. Read now.",[511,200],43,[],[203],[515,93,206,207,208,209,210,516,211],"post-39634","category-google-algorithm-updates",[],[],[520,521,522,523],{"path":166,"name":167},{"path":217,"name":218},{"path":114,"name":115},{"path":175,"name":106},{"thumbnail":525,"medium":526,"medium_large":528,"large":530,"1536x1536":532,"2048x2048":534,"post-thumbnail":536,"12_col":538,"default_landscape":540,"default_portrait":542,"6_col_and_margin_short":544,"11_col_and_margin":546,"9_col_rectangle":548,"11_col":550,"staff_image_696_600":552,"rectangular_thumbnail":554},{"url":110,"width":223,"height":223},{"url":527,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=135&q=90&w=200",{"url":529,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=517&q=90&w=768",{"url":531,"width":230,"height":231},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":533,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1034&q=90&w=1536",{"url":535,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1379&q=90&w=2048",{"url":537,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":539,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":541,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":543,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":545,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":547,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":549,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":551,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":553,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":555,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[557],{"id":193,"path":258,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":558},{"job_title":10,"full_bio":11,"specialist_service_links":559,"photo":562},[560],{"page":561,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":563},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_mar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2026 Google Algorithm and Search Industry Updates - Impression",[569,570,571,572,574,575,576,577,578,579,580,581,583,585,587,588,589,590,591,592,593,594],{"property":270,"content":567},{"property":272,"content":509},{"name":274,"content":275},{"property":179,"content":573},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F",{"name":279,"content":280},{"property":282,"content":283},{"property":285,"content":567},{"property":287,"content":509},{"property":289,"content":573},{"property":291,"content":292},{"property":294,"content":295},{"property":297,"content":582},"2026-08-04T14:15:40+00:00",{"property":300,"content":584},"2026-08-04T14:15:43+00:00",{"property":303,"content":586},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fopen-graph-jul-2026-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":306,"content":307},{"property":309,"content":310},{"property":312,"content":40},{"property":161,"content":4},{"property":315,"content":316},{"property":318,"content":586},{"property":320,"content":321},{"property":323,"content":321},{"@context":325,"@graph":596},[597,608,614,616,623,627,645],{"@type":265,"@id":598,"isPartOf":599,"author":600,"headline":106,"datePublished":582,"dateModified":584,"mainEntityOfPage":601,"wordCount":602,"publisher":603,"image":604,"thumbnailUrl":606,"articleSection":607,"inLanguage":280},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F#article",{"@id":573},{"name":4,"@id":331},{"@id":573},981,{"@id":335},{"@id":605},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&q=90",[115,18],{"@type":341,"@id":573,"url":573,"name":567,"isPartOf":609,"primaryImageOfPage":610,"image":611,"thumbnailUrl":606,"datePublished":582,"dateModified":584,"description":509,"breadcrumb":612,"inLanguage":348},{"@id":343},{"@id":605},{"@id":605},{"@id":613},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":350,"inLanguage":280,"@id":605,"url":606,"contentUrl":606,"width":351,"height":615},1616,{"@type":354,"@id":613,"itemListElement":617},[618,619,620,622],{"@type":357,"position":200,"name":167,"item":358},{"@type":357,"position":360,"name":218,"item":361},{"@type":357,"position":363,"name":115,"item":621},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@type":357,"position":366,"name":106},{"@type":368,"@id":343,"url":358,"name":292,"description":5,"publisher":624,"inLanguage":280,"potentialAction":625},{"@id":370},{"@type":372,"target":626,"query-input":376},{"@type":374,"urlTemplate":375},{"@type":378,"@id":370,"name":292,"url":358,"logo":628,"image":384,"sameAs":629,"@context":389,"email":390,"foundingDate":391,"legalName":392,"vatID":393,"description":394,"telephone":395,"address":630,"location":631,"areaServed":641},{"@type":350,"inLanguage":280,"@id":380,"url":381,"contentUrl":381,"width":382,"height":383,"caption":292},[386,387,388],{"@type":397,"streetAddress":398,"addressLocality":399,"addressRegion":400,"postalCode":401,"addressCountry":402},[632,635,638],{"@type":405,"name":406,"geo":633,"address":634,"photo":384,"telephone":412},{"@type":408,"latitude":409,"longitude":410},{"@type":397,"streetAddress":398,"addressLocality":399,"addressRegion":400,"postalCode":401,"addressCountry":402},{"@type":405,"name":414,"geo":636,"address":637,"photo":423,"telephone":424},{"@type":408,"latitude":416,"longitude":417},{"@type":397,"streetAddress":419,"addressLocality":420,"addressRegion":421,"postalCode":422,"addressCountry":402},{"@type":405,"name":426,"geo":639,"address":640},{"@type":408,"latitude":428,"longitude":429},{"@type":397,"streetAddress":431,"addressLocality":432,"addressRegion":433,"postalCode":434,"addressCountry":435},[642,643,644],{"@type":438,"name":439},{"@type":438,"name":441},{"@type":438,"name":435},{"@type":444,"@id":445,"name":4,"image":646,"description":6,"url":180},{"@type":350,"inLanguage":280,"@id":447,"url":8,"contentUrl":8,"caption":4},{"self":648,"collection":653,"about":655,"author":657,"replies":659,"version-history":662,"predecessor-version":666,"wp:featuredmedia":670,"wp:attachment":673,"wp:term":676,"curies":683},[649],{"href":650,"targetHints":651},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39634",{"allow":652},[454,455,456,457,458],[654],{"href":461},[656],{"href":464},[658],{"embeddable":88,"href":467},[660],{"embeddable":88,"href":661},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=39634",[663],{"count":664,"href":665},12,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39634\u002Frevisions",[667],{"id":668,"href":669},39655,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39634\u002Frevisions\u002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month, we bring you some exciting developments and updates from the world of search, with a clear focus on the impact of AI search results and how to effectively tailor your content to appear in AIO citations and reduce the impact of zero-click searches.\u003C\u002Fp>\n\n\n\n\u003Cp>The search landscape is continuing to evolve into an AI-driven, deeply integrated experience, with platforms prioritising LLMs like Gemini and ChatGPT over traditional search, transforming the way users interact with search engines as a whole. A \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsparktoro.com\u002Fblog\u002Fzero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers\">new zero-click search study\u003C\u002Fa> has revealed that zero-click searches in the UK have reached an all-time high in June, whereas Germany’s number of zero-click searches, due to stricter EU regulations, has stayed far lower.\u003C\u002Fp>\n\n\n\n\u003Cp>Furthermore, data from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2026-q1\">Advanced Web Ranking’s Q1 2026 Click-Through Rate (CTR) report\u003C\u002Fa> reflects this divergence across devices, with desktop’s CTR increasing for organic positions whilst mobile suffers losses, damaging the once-reassuring idea that high-ranking keywords guarantee high traffic.\u003C\u002Fp>\n\n\n\n\u003Cp>The good news is that, according to a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhy-ai-visibility-depends-on-operational-alignment-not-just-seo\u002F577683\u002F\">Search Engine Journal overview\u003C\u002Fa>, this new way of searching can be utilised by brands, but not by content optimisation alone. They suggest that businesses need to prioritise internal alignment regarding brand messaging, content, and outdated pages to present the AI with a firm assurance that the information is reliable and correct, thus increasing the likelihood that the AI will cite it.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates in more detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#consistent-brand-messaging-helps-achieve-aio-citations\">Consistent brand messaging helps achieve AIO citations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#dashboard-updates-to-google-finance\">Dashboard updates to Google Finance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#uk-has-the-highest-number-of-zero-click-searches\">UK has the highest number of Zero-Click searches\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ctr-q1-2026-statistics\">Google CTR Q1 2026 Statistics\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#entering-an-agentic-state\">Entering an Agentic State\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"consistent-brand-messaging-helps-achieve-aio-citations\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhy-ai-visibility-depends-on-operational-alignment-not-just-seo\u002F577683\u002F\">Consistent brand messaging helps achieve AIO citations\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Research done by a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhy-ai-visibility-depends-on-operational-alignment-not-just-seo\u002F577683\u002F\">Search Engine Journal overview\u003C\u002Fa> highlights a pitfall that many SEO experts may be falling into regarding AIO citations. They suggest that a big issue with websites losing visibility in AIOs comes not from the content depth or authority, but from inconsistent information and misaligned brand messaging on their own website that they have failed to consider.\u003C\u002Fp>\n\n\n\n\u003Cp>Put simply, if an AI crawls a website and sees inconsistent messaging between product descriptions and content copy, outdated content that is replaced with newer content on a different page, or discrepancies between corporate and international sites, its confidence threshold drops, making it less likely to extract or cite the website as a reliable source. Therefore, to ensure reliable rankings, businesses must align their product, engineering, and marketing teams to maintain consistent data and brand messaging, limiting contradictory messaging or outdated legacy data that will directly harm their visibility.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"dashboard-updates-to-google-finance\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-finance-updates-june-2026\u002F\">Dashboard updates to Google Finance\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has updated its Google Finance tool to include a functional dashboard, showing your investment portfolio for convenient access and analysis. Within this dashboard is a ‘research tool’ that can deliver deeper analysis of your investments at a convenient and easy-to-read pace.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"774\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgoogle-finance-update-jun-2026.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39472\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-finance-updates-june-2026\u002F\">\u003Cem>https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-finance-updates-june-2026\u002F\u003C\u002Fem>\u003C\u002Fa>\u003Cem> \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>On top of this, they have included a personalised and highly customisable section on market intel so you can keep track of the markets that pertain to you, editing your watchlist however you like. And to make it all more convenient, they have released it as an app too, meaning you can analyse your finances on the move.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"uk-has-the-highest-number-of-zero-click-searches\">\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsparktoro.com\u002Fblog\u002Fzero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers\">UK has the highest number of Zero-Click searches\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsparktoro.com\u002Fblog\u002Fzero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers\">new zero-click search study\u003C\u002Fa> has revealed that zero-click searches in the UK have reached an all-time high in June, with 69.5% of searches resulting in no clicks to the open web, the highest rate among all analysed nations. Conversely, Germany boasts the lowest zero-click rate (62.1%), seeing 20% more clicks than the UK. This likely comes down to Germany having stricter EU regulatory frameworks on self-preferencing behaviour, whilst the UK suffers from rapid saturation of AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ctr-q1-2026-statistics\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2026-q1\">Google CTR Q1 2026 Statistics\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Recent data from the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2026-q1\">Advanced Web Ranking’s Q1 2026 Click-Through Rate (CTR) report\u003C\u002Fa> reflects a divergence of performance across devices. While desktop searchers saw notable double-digit CTR boosts for top-ranking organic positions in specific sectors (such as Family & Parenting and Society), mobile query CTRs in top positions suffered consistent losses. This means that even a top mobile ranking does not guarantee traffic anymore, due to AI-integrated features occupying more screen space and replacing organic results.\u003C\u002Fp>\n\n\n\n\u003Cp>In the face of this, businesses are encouraged to prioritise their optimisation efforts towards AIO citations alongside traditional high-ranking keywords, since organic traffic alone is becoming less effective.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"entering-an-agentic-state\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.cloudflare.com\u002Fagentic-internet-bot-report\u002F\">Entering an Agentic State\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Recent research has also warned of the fundamental shift in our use of search engines, moving away from traditional SEO and becoming an ‘agentic state’. Social and AI now dominate 75% of all time spent on the internet, with only 25% actually spent on the open web. Users are going straight to LLMs for information, neglecting to scroll through website lists, which then decreases the clicks and impressions of all websites.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1222\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fagentic-state-june-2026.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39477\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.cloudflare.com\u002Fagentic-internet-bot-report\u002F\">\u003Cem>https:\u002F\u002Fblog.cloudflare.com\u002Fagentic-internet-bot-report\u002F\u003C\u002Fem>\u003C\u002Fa>\u003Cem> \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Not only are users not searching like they used to, but over 50% of all searches are now from AI crawlers to gain information and train themselves. Human searches are now a small and declining element of search engines, being overshadowed by AI crawlers, and the ability to distinguish between a user and an AI crawler is getting harder. Subsequently, SEO agencies are calling for greater transparency of crawlers to better understand how to balance targeting real humans and AIO citations.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":118,"protected":191},39485,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":697,"_yoast_wpseo_metadesc":698,"inline_featured_image":191,"footnotes":5},"June Google Algorithm and Search Industry Updates | Impression","Stay ahead with the latest June Google Algorithm and Search Industry Updates. Master AI search changes and optimize your SEO strategy. Learn more.",[511,200],[],[203],[703,93,206,207,208,209,210,516,211],"post-39465",[],[],[707,708,709,710],{"path":166,"name":167},{"path":217,"name":218},{"path":114,"name":115},{"path":175,"name":117},{"thumbnail":712,"medium":713,"medium_large":715,"large":717,"1536x1536":719,"2048x2048":721,"post-thumbnail":723,"12_col":725,"default_landscape":727,"default_portrait":729,"6_col_and_margin_short":731,"11_col_and_margin":733,"9_col_rectangle":735,"11_col":737,"staff_image_696_600":739,"rectangular_thumbnail":741},{"url":121,"width":223,"height":223},{"url":714,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=127&q=90&w=200",{"url":716,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=488&q=90&w=768",{"url":718,"width":230,"height":231},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":720,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=976&q=90&w=1536",{"url":722,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1301&q=90&w=2048",{"url":724,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":726,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":728,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":730,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":732,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":734,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":736,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":738,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":740,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":742,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fanna-SqYF3YeIwSc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[744],{"id":193,"path":258,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":745},{"job_title":10,"full_bio":11,"specialist_service_links":746,"photo":749},[747],{"page":748,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":750},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_re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month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results for more customisability while allowing for a more convenient e-commerce experience.\u003C\u002Fp>\n\n\n\n\u003Cp>A big shift in e-commerce is officially here: Google has launched the Universal Cart, allowing users to buy products from major retailers directly within search results. This intelligent shopping hub means users can add items to a single cart while performing other activities such as Google searches, watching YouTube, chatting in Gemini, or browsing Gmail. It also runs in the background to find deals, monitor price history, and check product compatibility, giving a one-stop shopping experience from research to purchase. Major brands such as Nike, Target, and Walmart have already signed up.\u003C\u002Fp>\n\n\n\n\u003Cp>On the technical front, Google has released the data for AI mode usage after one year and revealed that it has reached over 1 billion monthly active users globally. Furthermore, average queries have increased in length by three times. They are also experimenting with ‘preferred’ source labels that will flag specific publications that users prefer and customise their search experience to that, although it is not clear at this point whether or not Google is bringing the source up because it is labelled or merely flagging a labelled source that is already there.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red-light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#news-about-ai-mode\">News about AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-tests-preferred-source-label-in-ai-mode-citations\">Google tests 'preferred' source label in AI Mode citations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-reveals-first-ai-mode-usage-numbers-after-one-year\">Google reveals first AI Mode usage numbers after one year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-tests-for-you-label-in-product-grid-results\">Google Search tests 'for you' label in product grid results\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#\">Introducing the Universal Cart and more ways to help you shop\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-not-to-automate-with-ai\">What not to automate with AI\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"news-about-ai-mode\">News about AI Mode\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-tests-preferred-source-label-in-ai-mode-citations\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-preferred-sources-label-41347.html\">Google tests ‘preferred’ source label in AI Mode citations\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is experimenting with deep personalisation in its conversational search by testing a ‘preferred’ source label directly within AI Mode links and citations. This update is tied to a feature where individual searchers can flag specific publications or websites they trust. \u003C\u002Fp>\n\n\n\n\u003Cp>While it isn’t fully clear yet whether the AI is pulling the source purely because the user favoured it or if it’s just visually labelling a source that would have appeared anyway, it points to a heavily personalised future for AI Mode. If users can explicitly define their ‘preferred sources,’ brand loyalty and user trust become critical ranking factors for AI visibility.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s a look at the label:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"784\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fpreferred-sources.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39237\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-preferred-sources-label-41347.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-reveals-first-ai-mode-usage-numbers-after-one-year\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-shares-first-ai-mode-usage-data-after-one-year\u002F575443\u002F\">Google reveals first AI Mode usage numbers after one year\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>To mark the first anniversary of broad AI Mode availability, Google has released its first comprehensive dataset on how people are actually using it. The headline stat is massive: AI Mode has officially surpassed \u003Cstrong>1 billion monthly active users globally,\u003C\u002Fstrong> with query volume more than doubling every single quarter. \u003C\u002Fp>\n\n\n\n\u003Cp>The data shows that the way people search has completely transformed; the average AI Mode query is three times longer than a traditional search, heavily relying on natural, conversational language and terms like ‘explain,’ ‘identify,’ and ‘summarise’. Furthermore, over 15% of all searches are now multimodal (using images, voice, or video), and deep planning queries are exploding at 80% above the baseline.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-tests-for-you-label-in-product-grid-results\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-product-grid-for-you-label-41348.html\">Google Search tests ‘for you’ label in product grid results\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In the e-commerce space, Google is testing a new ‘for you’ label inside search engine product grids and shopping results. This label builds upon existing product tags like ‘best price’ or ‘most popular’ but takes personalisation a step further by offering hyper-targeted perks. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, when a user encounters the ‘for you’ label, a prominent, animated ‘get one-time code’ button displays on the result. Clicking it allows the shopper to instantly copy a merchant promotion coupon or jump straight to the landing page. While this ‘for you’ feature has been spotted alongside ‘sponsored’ tags, it reminds us that Google Merchant Centre health and feed management are critical for organic retail success.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s a view of the ‘for you’ label in more detail:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1404\" height=\"1010\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Ffor-you-label.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39235\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-product-grid-for-you-label-41348.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fshopping\u002Fgoogle-shopping-cart\u002F?ck_subscriber_id=3870849231&utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%9A%80%20The%20Latest%20in%20SEO%20&%20AI%20Search%20Updates%20&%20Releases%20[SEOFOMO%20-%20May%2024,%202026]%20-%2021881180\">Introducing the Universal Cart and more ways to help you shop\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has taken a massive step toward fully automated e-commerce by introducing the Universal Cart. Powered by Gemini and the Universal Commerce Protocol (UCP), this is an intelligent, persistent shopping hub that works across multiple retailers simultaneously. \u003C\u002Fp>\n\n\n\n\u003Cp>Users can seamlessly add items to this single cart while doing a Google Search, chatting in Gemini, watching YouTube, or browsing Gmail. The cart runs in the background to automatically find deals, monitor price history, check product compatibility (like flagging the wrong replacement part), and calculate loyalty points from Google Wallet. Major brands like Nike, Target, Walmart, and Sephora are already signed up for direct, multi-merchant checkout.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-not-to-automate-with-ai\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhat-not-to-automate-with-ai-the-seo-deskilling-trap\u002F574887\u002F\">What not to automate with AI\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In the face of rising AI use, many people are wondering whether AI automation is coming to replace SEO jobs. But don’t worry. The research shows that, although AI may displace about 9 million jobs by 2030, it will also create 11 million new jobs, creating a net gain. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst marketing roles are an exposed role for AI replacement, this study has found that mundane tasks will likely be replaced with automation, but complex and creative tasks will always require human intervention. \u003C\u002Fp>\n\n\n\n\u003Cp>In fact, regarding technical specialists, the study found that when writing code, AI makes 1.7 times more mistakes than humans, showing that the management and review of AI is vital for a productive workflow. It emphasises the need for humans and AI to work together, not for one to replace the other.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":127,"protected":191},39241,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":882,"_yoast_wpseo_metadesc":5,"inline_featured_image":191,"footnotes":5},"May Google Algorithm and Search industry updates | Impression",[511,200],[],[203],[887,93,206,207,208,209,210,516,211],"post-39224",[],[],[891,892,893,894],{"path":166,"name":167},{"path":217,"name":218},{"path":114,"name":115},{"path":175,"name":126},"This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results for more customisability while allowing for a more convenient e-commerce experience. A big shift in e-commerce is officially here: Google has launched the Universal Cart, allowing users to buy products from 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you’ve decided to grow your ecommerce business with Shopify. Congratulations, you’re on the path to success!\u003C\u002Fp>\n\n\n\n\u003Cp>Shopify is a simple yet powerful tool that many companies have found easy to use, and the key to scaling their ecommerce businesses. We have worked with many large, successful companies using Shopify and we’d love to work with you too. Whether you’ve found this article helpful or you need help with your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO\u003C\u002Fa>, get in touch for a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">chat about your requirements\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>In this guide, we’ll take you through the dos and don’ts of Shopify SEO, from how to start to how to expand, so you can learn SEO best practices and make your business thrive.\u003C\u002Fp>\n\n\n\n\u003Cp>Click the Jumplinks to skip ahead if you’ve arrived for something specific. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#foundation-custom-domain\">Setting the foundation: why your custom domain is crucial for SEO\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#essential-shopify-seo-tools\">The Shopify SEO toolkit: essential tools for research and tracking\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#index-shopify-website\">How to index your Shopify website\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#keyword-research-shopify\">How to do keyword research for your Shopify website\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#shopify-on-page-optimisation\">Content that converts: writing SEO-optimised product descriptions and blogs\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#shopify-technical-seo\">Technical SEO deep dive: optimising site speed, structure, and crawlability\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#shopify-off-page-seo\">Authority building: mastering off-page SEO and high-quality backlink strategies\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#test-track-performance-shopify-seo-testing\">Testing and tracking: how to audit your SEO performance and test new ideas\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"#shopify-content-for-ai\">Future-proofing your store: optimising Shopify content for AI\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"foundation-custom-domain\">\u003Cstrong>Setting the foundation: why your custom domain is crucial for SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Your domain name is the foundation of your digital marketing strategy. This address is visible to every user, but more critically, your domain and the accompanying site structure are the essential starting points for search engines to crawl and determine your website’s ranking on the Search Engine Results Pages (SERPs). Therefore, your domain must be simple, easily recognisable, and directly relevant to your business.\u003C\u002Fp>\n\n\n\n\u003Cp>Shopify users can create their websites on a “myshopify.com” subdomain, which is a simple, convenient, and cost-effective way to get your website up and running. However, if you use their domain to host your brand, you won’t benefit from building your own independent brand. If you win any backlinks for creating helpful content, it’s Shopify that benefits, particularly if you eventually migrate to your own domain and those links get left behind.\u003C\u002Fp>\n\n\n\n\u003Cp>We recommend that you invest in your long-term success and buy your own domain. It should be short, relevant and descriptive of your brand as its own entity. You can buy a domain name from Shopify or from a third-party provider.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s exciting to purchase your own custom domain so that you can establish your own professional and recognisable brand. It’s easy to purchase through Shopify as it offers straightforward integration and hosting options. However, if you buy from a third party, you’ll have much greater control over your DNS settings, portability and hosting. Whichever route you choose, you can manage the core settings directly in your Shopify domain dashboard. \u003C\u002Fp>\n\n\n\n\u003Cp>Achieving this foundation is the first critical step toward scaling your Shopify store to enterprise level. If you have grown to become an enterprise-level company or are achieving significant scale with Shopify, contact us. We specialise in optimising large, complex e-commerce platforms ready for the next stage of growth.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"essential-shopify-seo-tools\">\u003Cstrong>The Shopify SEO toolkit: essential tools for research and tracking\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>No SEO tool does everything that you need, as they all perform different functions. For example, Google Analytics gives anonymised data on what users do once they land on your website, but Google Search Console focuses on what users see on the SERP before the user clicks. To guide your decision on the SEO tools you need, our SEO specialists have outlined the most essential, high-performance tools they rely on every day.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-analytics\">Google Analytics\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics\">Google Analytics\u003C\u002Fa>, or GA4 as it’s currently known, is a free, powerful tool for tracking and analysing your website traffic, user acquisition, and much more. It allows you to compare in-depth recent statistics from your website and gives valuable insights into where you should focus your SEO efforts.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Freports-and-analytics\u002Fgoogle-analytics\u002Fgoogle-analytics-setup\">Set up Google Analytics for Shopify\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console\">Google Search Console\u003C\u002Fh3>\n\n\n\n\u003Cp>Google Search Console is also a free Google software, but for tracking and analysing search results and certain SERP features. This helps you track individual pages of your website for keywords, clicks, and average page ranking, so you can see which pages are being seen and which need your attention.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Fpromoting-marketing\u002Fseo\u002Ffind-site-map#add-domain-properties-and-verify-your-site-with-google\">Set up Google Search Console for Shopify\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ahrefs\">Ahrefs\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fahrefs.com\u002F\">Ahrefs\u003C\u002Fa> is an effective tool for tracking relevant keywords for your website, as well as providing keyword insights and competitor research. This can be helpful for targeting specific keywords that you can realistically rank for. It is also known for its extensive backlink analysis, which can help make your site look more attractive to search engines.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst there is a free version, we recommend the in-depth paid version if your budget allows. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"semrush\">SEMRush\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002F\">Semrush\u003C\u002Fa> is another useful tool for keyword tracking and page rank, although this one has a broader toolkit, focusing on content marketing and competitor analysis.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"seomonitor\">SEOMonitor\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seomonitor.com\u002F\">SEOMonitor\u003C\u002Fa> also tracks keywords and the pages that rank for those keywords. It is really useful for forecasting and content auditing as well as the more common keyword tracking and page ranking.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst some of these tools can be expensive for a start-up, using their free versions can help you make the right choices that lead to a big impact on your website’s rankings. Try playing around with a few and getting to grips with how they work – it will help you improve your SEO knowledge in the long run.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"index-shopify-website\">How to index your Shopify website\u003C\u002Fh2>\n\n\n\n\u003Cp>Before publishing your website, you have to make sure the search engines know it exists. To do this, you need to submit a “sitemap”. The good news is Shopify makes this easy, and all you have to think about is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Fpromoting-marketing\u002Fseo\u002Ffind-site-map\">submitting it to Google Search Console.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>After submitting a sitemap, make sure your website is indexed by doing a quick search for it in Google. If nothing shows up, don’t worry. Indexing can take a week or more after submitting the sitemap. Whilst you’re waiting, just double-check your website settings and your website’s status in Google Search Console. Remember that search engines can’t crawl or index a page that is password-protected.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keyword-research-shopify\">\u003Cstrong>How to do keyword research for your Shopify website\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Once your site is up and running, the next stage is to make sure it’s optimised on the Shopify platform. You might be wondering how to get Shopify to rank for keywords. By using Ahrefs, Semrush, SEOMonitor, or another keyword tracker, you can start to look for keywords to target on your page. For a detailed look at keyword research, be sure to check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">essential guide to keyword research\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"search-volume\">Search volume\u003C\u002Fh3>\n\n\n\n\u003Cp>Whilst search volume is an important factor in deciding what keywords to target, you must be careful not to fall into the trap of thinking “higher volume is better”. It’s more of a balancing act. \u003C\u002Fp>\n\n\n\n\u003Cp>Search volume is the average monthly estimate of how frequently a specific keyword is searched for, providing a relative measure of its popularity with your audience. It’s important to note that this is not a precise figure to expect!\u003C\u002Fp>\n\n\n\n\u003Cp>Targeting a high search volume is, in theory, good because it means more people are going to be looking at your website if you rank. However, it only works if the keyword you’re targeting is relevant to the page you’re trying to rank. There’s no point targeting the keyword “bread rolls” because it has a theoretical 4,000 searches a month if your page has nothing to do with bread rolls!\u003C\u002Fp>\n\n\n\n\u003Cp>Let’s say that there are 4,000 people a month who want bread rolls, or are trying to get closer to understanding what they want. If you don’t sell them, why would they want to click on your website? This moves us towards what we call “search intent”, and it’s a vital thing to consider when choosing keywords. Another consideration is keyword difficulty.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keyword-difficulty\">Keyword difficulty\u003C\u002Fh3>\n\n\n\n\u003Cp>Keyword difficulty is a metric used in various tools, but it isn’t a standardised unit of measurement. It typically refers to how difficult the tool believes it would be to rank for a particular keyword. Use the metric to help you take a strategic approach and build your Shopify website’s visibility with realistic optimism.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keyword-intent\">Keyword intent\u003C\u002Fh3>\n\n\n\n\u003Cp>As stated before, intent is arguably the most important factor when it comes to picking out which keywords to target. Intent simply refers to what the user is looking for, be it an informational guide, a product, or something else entirely. It’s tricky to get an objective measure of intent, as it can be subjective. Of course, there are obvious keywords. “How to build a deck” is going to be an informative intent, and the user will be looking for a guide. “Diamond ring for sale” is clearly commercial intent, since they are looking for something to buy. But phrases like “where can I get a good paintbrush?” may be a mix of both. \u003C\u002Fp>\n\n\n\n\u003Cp>You need a good understanding of what your users are searching for and what each page is meant to achieve. Be strategic with your keyword targeting. Consider that informational keywords on a page that is trying to sell something, is unlikely to be relevant to what the user is looking for, and they’ll click away. Pretty simple when you think about it – you have to give the users what they want!  \u003C\u002Fp>\n\n\n\n\u003Cp>To learn more about search intent, check out our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fusing-search-intent-to-shape-a-content-strategy\u002F\">how to use search intent to shape a content strategy\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keyword-cannibalisation\">Keyword cannibalisation\u003C\u002Fh3>\n\n\n\n\u003Cp>The last thing to consider when picking target keywords for Shopify is whether or not some of your other pages are also using the same keyword. If two or more of your pages are targeting the same keyword, it means they’ll be competing with each other. This means Google may have a hard time deciding which page best serves intent, potentially resulting in lower rankings, and traffic could be split between the two pages. This is called keyword cannibalisation and can happen if you frequently use broad terms such as “garden chairs” instead of niche and specific keywords like “sustainable reclining garden chairs”. To avoid this, you can use Google Search Console to analyse your own website and see what keywords are already being targeted so you don’t duplicate.\u003C\u002Fp>\n\n\n\n\u003Cp>To learn more about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-cannibalisation\u002F\">keyword cannibalisation\u003C\u002Fa>, check out our complete guide.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-on-page-optimisation\">\u003Cstrong>On-page optimisation: fine-tuning your Shopify pages for higher rankings\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>“On-page SEO” refers to everything you do on your website to get it to rank higher and attract more users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"optimise-headings\">Optimise headings \u003C\u002Fh3>\n\n\n\n\u003Cp>Search engines like to look at headings for a good indication of what a segment will be about, so it is important to optimise them to be the most relevant and the most targeted they can be. Firstly, a website page should have hierarchical headings. This means the main title is “Heading 1”, which Shopify actually selects automatically. Any subsequent headings are “Heading 2” and any headings within those sections should be “Heading 3” and so on. There’s no limit on how many hierarchical headings you can have, although make sure it makes sense!\u003C\u002Fp>\n\n\n\n\u003Cp>The other golden rule of heading optimisation is keywords. Try and target a variety of your chosen keywords across all your headings to ensure you’re telling the search engines exactly what you want your page to be noticed for. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"optimise-metadata\">Optimise metadata\u003C\u002Fh3>\n\n\n\n\u003Cp>The meta description and meta title may be what users will see on the SERP. Google may decide to give users an alternative, and there have recently been sightings of Google appearing to test AI summaries for a webpage instead of using supplied meta information.\u003C\u002Fp>\n\n\n\n\u003Cp>An important thing to remember is the meta title is one of many factors for ranking and demonstrating the page’s relevance to a topic. The meta description, on the other hand, has no effect on keyword rankings. Don’t spend too long working on them, but if you offer a persuasive and enticing meta description, Google may decide to use it, and it may help your click-through rate (CTR). Look to include a “call to action”, or CTA, included, such as “learn more” or “buy now”. \u003C\u002Fp>\n\n\n\n\u003Cp>This means your meta title should be interesting and ideally include your primary keyword and brand name to let search engines and users know exactly what the page is about and who is providing it. One thing to consider is the meta title’s length. Your meta title should be 40-60 characters to maximise your word count whilst fitting on the page without being truncated (cut off early). There are many useful tools to help with metadata length and helping you visualise your page in the SERP, including \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmangools.com\u002Ffree-seo-tools\u002Fserp-simulator\">Mangools’s free SERP simulator\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"optimise-urls\">Optimise URLs\u003C\u002Fh3>\n\n\n\n\u003Cp>URLs are what search engines mainly use to locate and identify your page, so it helps to keep them simple and keyword-orientated. Usually, just including a simple primary keyword is suitable for your URL – try not to include any filler words or messy numbers. A neat hierarchy in your site structure can also help users and search engines identify where they are in your website. For example:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>https:\u002F\u002Fyourdomain.com\u002Fwhite-comfy-and-durable-shirt-for-men?266492=23=?\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This URL is messy, has no hierarchy, and has too many filler words.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>https:\u002F\u002Fyourdomain.com\u002Fproducts\u002Fshirts\u002Fmens\u002Fwhite\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This URL is neat, concise, and allows both users and search engines to see the hierarchy of the site and easily navigate it.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"alt-text-for-images\">Alt-text for images\u003C\u002Fh3>\n\n\n\n\u003Cp>Alt-text for images are essential for accessibility reasons, but also great for search engines to recognise what a picture is showing. Naming the image file something descriptive is a good starting point. Then be sure to provide an alt-text description that simply describes the picture. Don’t keyword stuff in alt text, as that will actually be detrimental to your website and anyone accessing your website using a screenreader or accessibility technology. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-content-seo\">\u003Cstrong>Content that converts: writing SEO-optimised product descriptions and blogs\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Good content is the backbone of SEO for Shopify. Without good content, your website will suffer no matter how good your SEO skills are. So, here are some of our top tips to make sure your content on Shopify is the best it can be.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"creating-relevant-and-unique-content\">Creating relevant and unique content\u003C\u002Fh3>\n\n\n\n\u003Cp>Understanding what your customer needs is essential in being able to help them, whether they are close to making a purchase or have their credit card in hand. Anticipate user questions and engage with them directly in the copy. Adding comprehensive FAQs or helpful tips to your product and service pages is a powerful tactic. This detailed, user-focused content increases your relevance to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T (Expertise, Experience, Authority, Trustworthiness) signals with search engines\u003C\u002Fa>, which helps improve rankings, while simultaneously converting users, a true win-win. Check out Ben Garry’s article about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F\">writing category pages and product pages for ecommerce websites\u003C\u002Fa> for some extra help. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"format-content-for-readability\">Format content for readability\u003C\u002Fh3>\n\n\n\n\u003Cp>Reading a long, winding article is difficult for anyone, and many users will click away if they’re faced with a huge chunk of content. To avoid this, make sure to use subheadings, break up text with bullet points and infographics, and use short, simple sentences that avoid jargon. Also consider adding jumplinks to the top of long articles, so users can skip to what they’re looking for instead of scrolling all the way down.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"include-reviews-and-accreditations\">Include reviews and accreditations\u003C\u002Fh3>\n\n\n\n\u003Cp>Search engines will most likely rank more credible websites higher. They determine who is credible based on many factors, including other sites linking to it, the quality and amount of customer reviews, and any awards or accreditations owned.\u003C\u002Fp>\n\n\n\n\u003Cp>By putting good reviews and accreditations front and centre on your Shopify website, you can easily prove your credibility to Google. At the same time, this will show off your knowledge and quality to potential customers.  \u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-technical-seo\">\u003Cstrong>Technical SEO deep dive: optimising site speed, structure, and crawlability\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"make-your-site-easy-to-crawl\">Make your site easy to crawl \u003C\u002Fh3>\n\n\n\n\u003Cp>Focus on creating a clean, logical site structure that works for both Google and your users. Start by ensuring your site hierarchy is clear: link from the homepage to main collection pages, and from those collections to individual products. As I mentioned earlier, use descriptive URLs and proper internal linking to help Google’s bots easily crawl every page.\u003C\u002Fp>\n\n\n\n\u003Cp>To handle product listings, be mindful of product variants (like different colours or sizes). The best practice is to manage these using canonical tags. Canonicalise variant pages back to the main product URL to consolidate ranking power and prevent duplicate content penalties. For navigation, implement simple, visible menus and use a consistent breadcrumb trail so users and bots always know their location within the site. This ease of navigation boosts user experience (UX), which is a major ranking factor, making your structured store a win-win for SEO and sales.\u003C\u002Fp>\n\n\n\n\u003Cp>Don’t forget to keep your sitemap updated and try to avoid creating orphan pages that don’t have any links. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"internal-linking\">Internal linking\u003C\u002Fh3>\n\n\n\n\u003Cp>Internal linking is an important element of SEO for Shopify websites. It refers to the linking of one page to another within your website. Linking together different relevant pages in your own Shopify site builds your credibility, which we all now know is an important thing to have!  \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"optimising-anchor-text\">Optimising anchor text\u003C\u002Fh4>\n\n\n\n\u003Cp>The anchor text refers to the phrase that is used to link to another page. For example, if I would include a link recommending our informative (and very engaging) blog on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-importance-of-link-building-for-seo-in-2020\u002F\">the importance of link building for SEO\u003C\u002Fa> as a way to give my users more relevant information on SEO, then the anchor text would be the phrase linked. In this case, “the importance of link building for SEO”. \u003C\u002Fp>\n\n\n\n\u003Cp>It is important that the anchor text is relevant and descriptive of the blog it links to, as that will be how a search engine recognises it.   \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"is-it-mobile-friendly\">Is it mobile-friendly?\u003C\u002Fh3>\n\n\n\n\u003Cp>The next thing to check is whether your website is optimised foron different devices. If your website is slow to load on mobiles or simply doesn’t work, Google is less likely to recommend your website. Thankfully, every theme on Shopify is mobile-friendly, but it can’t hurt to check just in case. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-off-page-seo\">\u003Cstrong>Authority building: mastering off-page SEO and high-quality backlink strategies\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Backlinking is when other websites link to your website. This tells Google your website is one that other people trust, and the more credible websites that link to your Shopify site, the higher you’ll likely be regarded by search engines. But how do you get other people to endorse your website?\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-are-your-competitors-doing-to-get-links\">What are your competitors doing to get links?\u003C\u002Fh3>\n\n\n\n\u003Cp>Using tools like Ahrefs or Semrush, you can answer that question by analysing competitors and figuring out how they do it. Why are people linking to your competitors but not you? Try to discover trends that could help you attract other websites to you. Do they have more relevant information, better SEO, or are they simply more well- known? If it’s simply a familiarity contest, there are a few ways to put yourself into the spotlight.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-partnerships\">Create partnerships\u003C\u002Fh3>\n\n\n\n\u003Cp>Reaching out to potential partners is a great way to establish relationships with other creators and get some links to your website. Whether it’s social media influencers or other websites that also require backlinks, a mutually beneficial relationship can be built. Similarly, journalists are always looking for new stories, and creating relationships with them can help give them useful sources and give you useful backlinks. This is something that our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> team helps ecommerce businesses with every day. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"test-track-performance-shopify-seo-testing\">\u003Cstrong>Testing and tracking: how to audit your SEO performance and test new ideas\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google’s algorithm is constantly changing, and it’s important to stay on top of these developments. It can be quite hard to know what’s changed, or even how to increase rankings. That’s where SEO testing comes in. \u003C\u002Fp>\n\n\n\n\u003Cp>SEO testing is the methodical process of creating a hypothesis, making a change to a website, and measuring the resulting impact on organic performance. It moves your optimisation efforts beyond industry best practices by determining what truly works for your specific audience and website. By using SEO testing tools and running controlled experiments, you can achieve continuous, evidence-based improvements.\u003C\u002Fp>\n\n\n\n\u003Cp>To facilitate this effective analysis, you can try one of two core types of testing:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"time-based-testing-before-and-after-analysis\">Time-Based Testing (Before-and-After Analysis)\u003C\u002Fh3>\n\n\n\n\u003Cp>This is the simplest method, where you monitor a change on a page or group of pages over a fixed time period (e.g., 4–6 weeks) and compare its performance against the time period immediately before the change. If you see an uplift in traffic or impressions, the change is likely a positive one. However, this is the least accurate method because external factors, such as Google algorithm updates, seasonal demand, or competitor actions, will confound your results, making it nearly impossible to isolate the true effect of your optimisation.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"seo-split-testing\">SEO Split Testing \u003C\u002Fh3>\n\n\n\n\u003Cp>Instead of comparing two time periods, you compare two groups of pages simultaneously. You divide similar URLs into a Test Group (where you apply your change) and a Control Group (which remains untouched). Because both groups are running at the same time, this method mathematically isolates your change from all external market noise, providing statistically significant results. While harder to set up, requiring specialist tools, split testing provides the most accurate evidence of a change’s impact\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-content-for-ai\">\u003Cstrong>Future-proofing your store: optimising Shopify content for AI \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>AI is a constantly evolving new part of all of our lives. And with every new version, it becomes clearer that AI is going to be an even bigger part of SEO in the future than it is now. So how can you use SEO and Shopify to get ahead of the curve? \u003C\u002Fp>\n\n\n\n\u003Cp>The answer is, keep doing pretty much everything we’ve covered in this guide. Research shows that around \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overview-links-top-12-organic-rankings-449216#:~:text=Three%2Dquarters%20of%20the%20links,Why%20we%20care.\">75% of Google AI Overview’s cited sources come from the top 12 organic rankings\u003C\u002Fa>, meaning you just have to keep good SEO best practices to be ranked.\u003C\u002Fp>\n\n\n\n\u003Cp>However, using FAQs and answering long–tailed keywords like questions may help, as AIOs typically show up in SERPs for informational intent. This can include questions, guides, and the like. So maybe think of creating a few more “how to” blogs or, answer some common questions consumers may have about your business, and you’ll be seeing your Shopify cited in some AIOs. Take a look at Rhianne Moriarty’s article about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F\">optimising for generative AI search\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-ecommerce-impression\">\u003Cstrong>Supercharge your Shopify ecommerce store’s revenue when you partner with Impression\u003C\u002Fstrong> on SEO\u003C\u002Fh2>\n\n\n\n\u003Cp>Thank you for staying with us to learn more about some of the most important SEO best practices to help with your Shopify plans. At Impression, we are always looking to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">partner with ambitious ecommerce businesses on large Shopify projects\u003C\u002Fa>. Just \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today and step up your Shopify growth with us.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"rendered":136,"protected":191},35041,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1066,"_yoast_wpseo_metadesc":1067,"inline_featured_image":191,"footnotes":5},"Shopify SEO: The Definitive Guide To Ranking Your Ecommerce Website","Master Shopify SEO with our definitive guide. Discover the proven strategies and advanced techniques you need to dominate search & grow your 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SEO Strategist","I joined Impression as a Senior SEO Strategist in January 2023 having worked across agency, freelance and in-house roles since 2009. I am always trying out new hobbies but always come back to reading, playing the piano and painting.",{"job_title":1126,"full_bio":1129,"specialist_service_links":1130,"photo":1133},"\u003Cp>Senior SEO Strategist. Joined Impression in January 2023\u003C\u002Fp>\n\u003Cp>I started out in SEO in 2009 teaching myself before winning my first agency role. I have worked in a few agencies across the East Midlands as well as in-house for a large corporate company. I love how competitive SEO can be and how it requires constant learning and change.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\n8.5 years playing roller derby – being invited to play in tournaments in Europe and having the privilege to meet some really amazing people.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nWalking my dog, a Staffordshire Bull Terrier called Freddie. Having a dog is a lifestyle choice with lots of walks and meeting people your dog wants to introduce themself to. I also like reading and leaving lots of arts and crafts projects half-finished.\u003C\u002Fp>\n",[1131],{"page":1132,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":1134,"id":1134,"title":1135,"filename":1136,"filesize":1137,"url":1138,"link":1139,"alt":5,"author":36,"description":5,"caption":5,"name":1140,"status":38,"uploaded_to":23,"date":1141,"modified":1141,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":1142},33331,"Louisa-Holman","Louisa-Holman.png",403804,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&q=90","\u002Flouisa-holman-2\u002F","louisa-holman-2","2025-05-29 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by the number of platforms available for hosting your ecommerce business? In this guide, we’ll introduce you to three of the most popular ecommerce platforms; Shopify, BigCommerce and WooCommerce for WordPress. We’ll run through the advantages and disadvantages of each and let you decide for yourself which is the best SEO ecommerce platform for your business. \u003C\u002Fp>\n\n\n\n\u003Cp>Use the links below to navigate ahead if you’re looking for something in particular:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-an-ecommerce-platform\">What is an ecommerce platform?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-two-types-of-ecommerce-platforms\">The two types of ecommerce platforms\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#hosted-ecommerce-platforms\">Hosted ecommerce platforms\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-a-hosted-ecommerce-platform\">Benefits of a hosted ecommerce platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-a-hosted-ecommerce-platform\">Disadvantages of a hosted ecommerce platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#self-hosted-content-management-systems-cms\">Self-hosted content management systems (CMS)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-a-self-hosted-content-management-system\">Benefits of a self-hosted content management system\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-a-self-hosted-content-management-system\">Disadvantages of a self-hosted content management system\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#which-type-of-ecommerce-platform-is-best-for-my-business\">Which type of ecommerce platform is best for my business? \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#6-factors-you-should-consider-when-choosing-an-ecommerce-platform\">6 factors you should consider when choosing an ecommerce platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-much-will-the-ecommerce-platform-cost\">How much will the ecommerce platform cost?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-payment-options-gateways-does-it-have\">What payment options\u002Fgateways does it have?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#will-the-ecommerce-platform-have-technical-support\">Will the ecommerce platform have technical support?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-secure-is-the-ecommerce-platform\">How secure is the ecommerce platform?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-features-does-it-have\">What features does it have?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#which-ecommerce-platform-is-best-for-seo\">Which ecommerce platform is best for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-4-best-ecommerce-platforms-for-seo\">The 4 best ecommerce platforms for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#shopify\">Shopify\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-shopify\">Benefits of Shopify\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-shopify\">Disadvantages of Shopify\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#bigcommerce\">BigCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-bigcommerce\">Benefits of BigCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-bigcommerce\">Disadvantages of BigCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#adobe-commerce\">Adobe Commerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-adobe-commerce\">Benefits of Adobe Commerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-adobe-commerce\">Disadvantages of Adobe Commerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#woocommerce-for-wordpress\">WooCommerce for WordPress\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-woocommerce\">Benefits of WooCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-woocommerce\">Disadvantages of WooCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#frequently-asked-questions-about-ecommerce-platforms-in-seo\">Frequently asked questions about ecommerce platforms in SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-seo-important-in-ecommerce\">Is SEO important in ecommerce?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#where-should-i-get-started-with-seo-for-ecommerce\">Where should I get started with SEO for ecommerce?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-important-are-customisable-urls-in-ecommerce\">How important are customisable URLs in ecommerce?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#choosing-the-best-ecommerce-platform-for-seo\">Choosing the best ecommerce platform for SEO\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-black-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-b80a66b743f9553d61887b6086b2b491\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">Discover our industry-leading ecommerce SEO services\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-an-ecommerce-platform\">\u003Cstrong>What is an ecommerce platform?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>An ecommerce platform is a software solution that allows a business to create and manage online stores. In the modern age, with the vast majority of consumers turning to online shopping, having an effective ecommerce platform is vital for a successful business. Ideal for a startup or global business, an ecommerce platform is affordable and always open for business, giving your business a much higher amount of potential customers.\u003C\u002Fp>\n\n\n\n\u003Cp>Your chosen ecommerce platform also has a significant impact on your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO\u003C\u002Fa> performance as it will dictate much of the functionality of the site once it’s built, and how much control you have over its content. \u003C\u002Fp>\n\n\n\n\u003Cp>Before you start thinking about which ecommerce platform is best we recommend that you document your products and categorise them accordingly so that you have an idea of the size of your website. You’ll also want to think about some of the elements of functionality that you’re going to require, such as cross-categorisation if your products could sit under multiple categories. \u003C\u002Fp>\n\n\n\n\u003Cp>Once you have a rough idea of what you need from your website, you can start thinking about the platform that will suit you best.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-two-types-of-ecommerce-platforms\">\u003Cstrong>The two types of ecommerce platforms\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>There are two main types of ecommerce platforms to consider: managed (hosted) ecommerce platforms and content management systems (CMS). Read on to discover more.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"hosted-ecommerce-platforms\">Hosted ecommerce platforms\u003C\u002Fh3>\n\n\n\n\u003Cp>A hosted ecommerce platform, like Shopify and BigCommerce, is an ecommerce solution hosted on a third-party server you don’t own and can’t access. It is entirely managed by the provider rather than the store owner.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-a-hosted-ecommerce-platform\">Benefits of a hosted ecommerce platform\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Access to a higher quality server for less, because the cost is spread across all users.\u003C\u002Fli>\n\n\n\n\u003Cli>Decreased need for development expertise to build the site.\u003C\u002Fli>\n\n\n\n\u003Cli>Access to high-quality technical support (usually) when choosing a well-known ecommerce platform. This option is usually preferred by ecommerce businesses which lack internal development resources and seek a more simplified approach to shop building and management.\u003C\u002Fli>\n\n\n\n\u003Cli>User-friendly interfaces make it simple to manage business actions. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-a-hosted-ecommerce-platform\">Disadvantages of a hosted ecommerce platform\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Limited customisation with pre-designed templates means companies may not have the specific branding or functionality they desire.\u003C\u002Fli>\n\n\n\n\u003Cli>Higher long term costs due to recurring subscriptions and transaction costs.\u003C\u002Fli>\n\n\n\n\u003Cli>Locking into one vendor can make it hard to switch in the case of price increases or condition changes, essentially trapping businesses.\u003C\u002Fli>\n\n\n\n\u003Cli>The business has less control over their site’s performance, security, and data management as the host has control over the underlying infrastructure. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"self-hosted-content-management-systems-cms\">Self-hosted content management systems (CMS)\u003C\u002Fh3>\n\n\n\n\u003Cp>Self-hosted ecommerce platforms, such as Adobe Commerce and WooCommerce, are open source, decentralised applications. They are not automatically tied to a particular web host, meaning the website owner is free to choose and manage the relationship with their own hosting provider. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-a-self-hosted-content-management-system\">Benefits of a self-hosted content management system\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The ability to tailor the functionality and design of the features and tools mean it’s ensured to fit the business’s needs effectively.\u003C\u002Fli>\n\n\n\n\u003Cli>Scalability of the CMS ensures, as the business grows, the CMS can grow and adapt too.\u003C\u002Fli>\n\n\n\n\u003Cli>Lower long term costs, as although the initial setup may be costly, there is no third party to pay subscription fees to.\u003C\u002Fli>\n\n\n\n\u003Cli>Flexibility due to no vendor lock-in allows the company to switch hosts or CMS whenever they require with little complication.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-a-self-hosted-content-management-system\">Disadvantages of a self-hosted content management system\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The technical complexity of setting up and managing your own CMS can be time-consuming and challenging without expertise.\u003C\u002Fli>\n\n\n\n\u003Cli>Security could be compromised if the security you set up is not adequate, as you must supply it yourself, and open-source CMS platforms are publicly available, making them vulnerable.\u003C\u002Fli>\n\n\n\n\u003Cli>Resources may be limited as, although the CMS can scale with the company, home servers have limited CPU, storage, bandwidth, etc. compared to third parties.\u003C\u002Fli>\n\n\n\n\u003Cli>Performance issues may occur if your CMS is not properly configured or if your servers cannot handle the strain. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"which-type-of-ecommerce-platform-is-best-for-my-business\">\u003Cstrong>Which type of ecommerce platform is best for my business? \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As with any business decision, there is no one-size-fits-all approach. For tech-savvy companies with suitable resources to host their own CMS, it would be wise to save the money and handle it yourself, provided you have the time. For companies looking for a simple, user-friendly solution to managing online stores, letting a third party take most of the responsibility can be a burden off the shoulders.  \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-black-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-e4e87e94c65d3bf41df91ee72bc39212\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">Explore opportunities with a leading ecommerce SEO agency\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-factors-you-should-consider-when-choosing-an-ecommerce-platform\">\u003Cstrong>6 factors you should consider when choosing an ecommerce platform\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Whether you are moving from one ecommerce platform to another or creating a new site from scratch, you will need to consider several factors. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-much-will-the-ecommerce-platform-cost\">How much will the ecommerce platform cost?\u003C\u002Fh3>\n\n\n\n\u003Cp>The most important consideration is how expensive the platform will be. Some ecommerce platforms operate on a Software as a Service (SaaS) model whereby you pay each month to use their service. Others offer a free basic version, but charge expensive one-off fees to upgrade. There is also the additional cost attached to certain themes and add-ons. All of these will need to be investigated before making a decision.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-payment-options-gateways-does-it-have\">What payment options\u002Fgateways does it have?\u003C\u002Fh3>\n\n\n\n\u003Cp>It is important that the platform you choose reflects the buying habits of your customers. Some ecommerce platforms do not accept digital wallet solutions like Apple Pay. If your business sells internationally, you should ensure that the ecommerce platform accepts the most common payment options in that market. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"will-the-ecommerce-platform-have-technical-support\">Will the ecommerce platform have technical support?\u003C\u002Fh3>\n\n\n\n\u003Cp>You should check the working hours for technical support on the platform. Some offer 24\u002F7 support, while others only operate Monday-Friday. Ensuring that you have the support you need could save you a lot of headaches.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-secure-is-the-ecommerce-platform\">How secure is the ecommerce platform?\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fecommerce-security\u002F\">Online security\u003C\u002Fa> has never been more important. Businesses must ensure that their sensitive data is protected, as well as the sensitive data of their customers. A good ecommerce website will have \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fchrome-just-got-serious\u002F\">SSL certificates\u003C\u002Fa>, secure hosting solutions and multi-step authentication. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-features-does-it-have\">What features does it have?\u003C\u002Fh3>\n\n\n\n\u003Cp>Your ecommerce store will need additional features to get the most out of it. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Femail-marketing\u002F\">Automated email marketing\u003C\u002Fa>, abandoned cart emails, product review modules; all of these will help increase conversion rates. Ensure that the ecommerce platform is compatible with these features.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"which-ecommerce-platform-is-best-for-seo\">Which ecommerce platform is best for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>Lastly, you need to ensure your ecommerce platform is effective at being seen on search engines. After all, there’s no use having an online store if nobody sees it. That’s why we’ve listed the 4 best ecommerce platforms for SEO. Keep reading for expert opinions on which platforms will get you off to the best start when it comes to increasing your organic search engine rankings.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-4-best-ecommerce-platforms-for-seo\">\u003Cstrong>The 4 best ecommerce platforms for SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"shopify\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.shopify.com\u002Fuk\">Shopify\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Shopify is one of the most popular hosted ecommerce platforms on the market. Famed for its easy-to-use interface and quick setup process, Shopify is a great platform for setting up a new ecommerce site.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"399\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fabigail-ahern-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33965\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabigailahern.com\u002F\">\u003Cem>Abigail Ahern\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, which is built on Shopify and optimised via Impression’s \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">\u003Cem>ecommerce SEO services\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-shopify\">Benefits of Shopify\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>SSL certificates are included.\u003C\u002Fli>\n\n\n\n\u003Cli>Bread-and-butter SEO tasks are easy to implement (metadata, alt tags, 301 redirects are suggested to you when you change a URL).\u003C\u002Fli>\n\n\n\n\u003Cli>Shopify offers its own proprietary Cascading Style Sheets (CSS)editor called Liquid, which offers a respectable degree of customisation when it comes to the look and feel of your site.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-shopify\">Disadvantages of Shopify\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Standard blog functionality is lacking. There is no Yoast SEO integration and there is generally a lack of customisability out of the box.\u003C\u002Fli>\n\n\n\n\u003Cli>Shopify does not offer drag-and-drop functionality as standard, which makes updating content more time-consuming. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bigcommerce\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bigcommerce.co.uk\u002F\">BigCommerce\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>BigCommerce is another popular hosted ecommerce platform. Designed with practicality in mind, BigCommerce is seen as a very user-friendly platform within the SEO community. \u003C\u002Fp>\n\n\n\n\u003Cp>BigCommerce claims to provide more promotional functionality than any other ecommerce hosted platform, integrating social media marketing, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Femail-marketing\u002F\">email marketing\u003C\u002Fa>, multi-channel marketing and promotions and vouchers into their mix.\u003C\u002Fp>\n\n\n\n\u003Cp>Over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftrends.builtwith.com\u002Fshop\u002FBigCommerce\">140,000 websites\u003C\u002Fa> worldwide use BigCommerce. It also has the BigCommerce University which is a platform for website owners to learn more about the capabilities of the platform.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"399\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fskullcandy-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33966\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.skullcandy.com\u002F\">\u003Cem>Skullcandy\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, built on BigCommerce\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-bigcommerce\">Benefits of BigCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>It offers a drag-and-drop website builder.\u003C\u002Fli>\n\n\n\n\u003Cli>It offers an image optimiser as standard, which means the size, quality and file format of each image is adapted to match the device. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-bigcommerce\">Disadvantages of BigCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>BigCommerce is typically a more expensive option than Shopify.\u003C\u002Fli>\n\n\n\n\u003Cli>It also has a relatively smaller app marketplace compared to Adobe Commerce and Shopify, which means that some features may be lacking.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"adobe-commerce\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.adobe.com\u002Fuk\u002Fproducts\u002Fmagento\u002Fmagento-commerce.html\">Adobe Commerce\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Formerly Magento Commerce, the platform \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.adobe.com\u002Fuk\u002Fblog\u002Fthe-latest\u002Fmagento-is-now-part-of-adobe\">merged with Adobe Commerce\u003C\u002Fa> in 2018. This is one of the best known and most widely used ecommerce CMS, used by over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhostingtribunal.com\u002Fblog\u002Fmagento-statistics\u002F#gref\">250,000 websites\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.adobe.com\u002Fuk\u002Fproducts\u002Fmagento\u002Fmagento-commerce.html\">Adobe Commerce\u003C\u002Fa> is specifically designed for large and growing ecommerce businesses and supports a host of advanced functionality which make it as easy as possible to manage big online stores.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"513\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fjb-furniture-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33964\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.jbfurniture.net\u002Fbrands\u002Fbramblecrest.html\">\u003Cem>JB Furniture\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, which is built on Magento 2\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-adobe-commerce\">Benefits of Adobe Commerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Adobe Commerce is open-source and fully customisable with the help of a developer, meaning it can be fully adaptable to your SEO strategy.\u003C\u002Fli>\n\n\n\n\u003Cli>There is a large community of users who can answer queries and provide custom-plugins.\u003C\u002Fli>\n\n\n\n\u003Cli>The basic version is free and some standard themes are available.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-adobe-commerce\">Disadvantages of Adobe Commerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Adobe Commerce requires more development, making it more expensive to set up and maintain\u003C\u002Fli>\n\n\n\n\u003Cli>Adobe Commerce is self-hosted, meaning you will need to arrange and pay for hosting and domain registration. \u003C\u002Fli>\n\n\n\n\u003Cli>Its blog section is not the best, so Adobe Commerce websites often choose to host their blog on WordPress as either a subfolder or subdomain in a different theme.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"woocommerce-for-wordpress\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fen-gb.wordpress.org\u002Fplugins\u002Fwoocommerce\u002F\">WooCommerce for WordPress\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>WordPress is the most popular CMS in the world, with over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wpzoom.com\u002Fblog\u002Fwordpress-statistics\u002F\">533 million websites\u003C\u002Fa> built on WordPress worldwide. This amounts to just under 43.5% of the internet.\u003C\u002Fp>\n\n\n\n\u003Cp>WooCommerce is a self-hosted platform built on WordPress. It is customisable and open-source and provides a large number of ecommerce themes. It can be added as a simple plugin to a WordPress site and set up in a matter of minutes.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"359\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Ffire-seals-direct-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33963\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.firesealsdirect.co.uk\u002F\">\u003Cem>FireSealsDirect\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, built on WordPress with WooCommerce\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-woocommerce\">Benefits of WooCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Being open-source and self-hosted, WooCommerce is fully customisable to the bespoke needs of your business. \u003C\u002Fli>\n\n\n\n\u003Cli>Yoast SEO is available, which makes bread-and-butter SEO tasks such as metadata optimisation easy to implement. \u003C\u002Fli>\n\n\n\n\u003Cli>The Gutenberg page builder is available through WordPress, which makes content optimisation very user-friendly.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-woocommerce\">Disadvantages of WooCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>WooCommerce sites do not provide server hosting or SSL certificates as standard (although these aren’t hard to get hold of).\u003C\u002Fli>\n\n\n\n\u003Cli>As a bolt-on for WordPress, WooCommerce is considered a content publisher-first CMS rather than fully ecommerce.\u003C\u002Fli>\n\n\n\n\u003Cli>Reliant on a developer to fix issues and update the platform to the latest version.\u003C\u002Fli>\n\n\n\n\u003Cli>Image optimisation not included as standard – will need to look at other plugins or a CDN\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"frequently-asked-questions-about-ecommerce-platforms-in-seo\">\u003Cstrong>Frequently asked questions about ecommerce platforms in SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"is-seo-important-in-ecommerce\">Is SEO important in ecommerce?\u003C\u002Fh3>\n\n\n\n\u003Cp>Yes, SEO gives ecommerce stores a strong marketing foundation. Organic search is a highly sustainable way of getting customers onto your site without having to pay for each click. Ecommerce brands can see a considerable long-term return on investment by focusing on SEO: you build up rankings that organically attract users to the site who then go on to make purchases. This situation can be maintained over many years with the right approach, and customer acquisition costs can be significantly lower than you’d experience with paid online advertising. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"where-should-i-get-started-with-seo-for-ecommerce\">Where should I get started with SEO for ecommerce?\u003C\u002Fh3>\n\n\n\n\u003Cp>Good SEO for ecommerce is ultimately about giving your site visitors what they want and offering satisfactory experiences. Looking to rank top for a high-value keyword like ‘modern sofas’? Then you need to do research to understand what people expect to see from a category page after searching for this on Google – and give it to them. The same applies for any other page that you might optimise on an ecommerce site, from products to inspiration blogs and buying guides.\u003C\u002Fp>\n\n\n\n\u003Cp>This all starts with a thorough \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-carry-out-an-ecommerce-seo-audit\u002F\">ecommerce SEO audit\u003C\u002Fa>, which will cover everything from the technical SEO foundations to the mapping of keywords to pages that satisfy intent.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-important-are-customisable-urls-in-ecommerce\">How important are customisable URLs in ecommerce?\u003C\u002Fh3>\n\n\n\n\u003Cp>URLs are a key area you’ll want to look at as part of your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwebsite-architecture-seo\">site architecture for SEO\u003C\u002Fa>, so the ability to customise them is helpful. Using specific keywords in your URLs aids clarity for users and search engines, so is recommended where possible. You should also consider going for a hierarchical, nested URL structure for categories and subcategories to indicate the relationships between them (so, for example, a \u002Fskinny-jeans\u002F category would be nested under the \u002Fjeans\u002F subfolder, and so on).\u003C\u002Fp>\n\n\n\n\u003Cp>Ecommerce platforms like Shopify, WooCommerce, and Adobe Commerce will then create breadcrumbs based on your URL structures by default. These provide a trail that users can follow to take them back up a level in your site’s structure – making it easier to navigate from a subcategory (e.g. skinny jeans) to its parent category (e.g. jeans). Search engine crawlers can also make use of breadcrumbs to help them get around your site and find content, supporting better indexation of your pages.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"choosing-the-best-ecommerce-platform-for-seo\">\u003Cstrong>Choosing the best ecommerce platform for SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Choosing the best ecommerce platform for SEO is an important decision. To get it right, you must evaluate your business and marketing goals to ensure that the platform meets your current and future priorities. By reviewing the considerations outlined above, you will be well placed to choose the platform that takes your business to new heights. Looking for some support with your ecommerce strategy? Impression is a leading \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO agency\u003C\u002Fa> offering decades of combined experience in helping brands to maximise their organic revenue. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa>, and one of our marketing experts will be happy to discuss your needs.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"rendered":151,"protected":191},11630,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1291,"_yoast_wpseo_metadesc":1292,"inline_featured_image":191,"footnotes":5},"Which ecommerce platform is best for SEO? | Impression","Looking for the best ecommerce platform for SEO? Read our guide today to learn all about the best ecommerce platforms like Magento and 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