[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Frhianna-greensmith":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":145,"head_links":146,"breadcrumbs":133,"posts":150,"pages":128,"head":876},"Rhianna Greensmith","","I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":29,"page_content_modules":85,"hero":129},"SEO Executive","\u003Cp>SEO Executive. Joined Impression in March 2025.\u003C\u002Fp>\n\u003Cp>I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career. After a period of time working freelance as a copywriter, my first role was within an in-house Communications and Marketing team, where I developed skills and knowledge across the board. These skills have been invaluable to me in continuing to specialise in SEO in my role here at Impression.\u003C\u002Fp>\n\u003Cp>As an SEO Executive, my day-to-day involves a high proportion of content research, optimisation and creation tasks.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m really proud of a monologue that I wrote that was commissioned by the Arts Council to be recorded as an audio piece. I worked with an editor and director to adapt my written piece for radio and co-directed my chosen voice actor. I was really pleased with the outcome, and it felt so rewarding to hear my writing on the radio for the first time.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In my spare time, I enjoy going to see live music, collecting vinyl records and reading! My weekends are often spent in coffee shops across Nottingham, but I also love exploring coffee spots when I visit new cities.\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},33340,"Rhianna-Greensmith","Rhianna-Greensmith.png",485011,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&q=90","\u002Frhianna-greensmith-2\u002F","12","rhianna-greensmith-2","inherit","2025-05-29 12:04:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Rhianna Greensmith’s posts",{"data":91,"pages":128},[92,106,119],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","April Google algorithm and search industry updates","\u003Cp>This month, we bring you the latest developments from a search landscape that is becoming increasingly immersive and transparent, with a focus on refining how AI consumes, cites, and reports on web content. The bridge between traditional browsing and conversational AI is narrowing: Google has introduced a new split view on desktop, allowing users to […]\u003C\u002Fp>\n","\u002Fblog\u002Fapril-google-algorithm-and-search-industry-updates\u002F","2026-05-13T14:04:17",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":118},"February Google Algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on turning search results into a seamless transactional platform while tightening the screws on content quality. A big shift in e-commerce is officially here: Google has launched UCP-powered checkout in AI Mode, allowing users to buy […]\u003C\u002Fp>\n","\u002Fblog\u002Ffebruary-google-algorithm-and-search-industry-updates\u002F","2026-03-11T15:08:54",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114,115],{"name":4,"image":102},{"name":116,"image":117},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},{"type_key":93,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":111,"image":124,"authors":125,"category":127},"January 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new industry news and studies. Google has woven Gemini 3, its latest large language model, directly into the search experience. When users ask follow-up questions in AI overviews, they are sent instantly into AI mode, instead of staying in […]\u003C\u002Fp>\n","\u002Fblog\u002Fjanuary-2026-google-algorithm-and-search-industry-updates\u002F","2026-02-09T13:12:58","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126],{"name":4,"image":102},{"to":104,"name":105},"1",{"type":130,"style":131,"title":132,"heading":4,"intro":11,"services":12,"breadcrumbs":133,"photo":47,"social":145},"author","dark","Meet the Team",[134,137,140,143],{"path":135,"name":136},"\u002F","Home",{"path":138,"name":139},"\u002Fabout\u002F","About Us",{"path":141,"name":142},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":144,"name":4},null,{"twitter":5,"linkedin":5},[147],{"rel":148,"href":149},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Frhianna-greensmith\u002F",[151,471,692],{"id":152,"date":153,"date_gmt":153,"guid":154,"modified":97,"modified_gmt":97,"slug":156,"status":19,"type":93,"link":96,"title":157,"content":158,"excerpt":161,"author":162,"featured_media":163,"comment_status":20,"ping_status":20,"sticky":160,"template":5,"format":164,"meta":165,"categories":168,"collections":171,"coauthors":172,"class_list":174,"acf":183,"head_links":184,"breadcrumbs":185,"url_path":96,"search_description":167,"featured_image_urls":192,"authors":227,"type_nicename":236,"reading_minutes":98,"category":237,"yoast_title":166,"yoast_meta":241,"yoast_json_ld":297,"_links":421},39022,"2026-05-13T14:04:16",{"rendered":155},"\u002F?p=39022","april-google-algorithm-and-search-industry-updates",{"rendered":94},{"rendered":159,"protected":160},"\n\u003Cp>This month, we bring you the latest developments from a search landscape that is becoming increasingly immersive and transparent, with a focus on refining how AI consumes, cites, and reports on web content.\u003C\u002Fp>\n\n\n\n\u003Cp>The bridge between traditional browsing and conversational AI is narrowing: Google has introduced a new split view on desktop, allowing users to view publisher sites and the AI interface side-by-side. This persistent AI companion is further evolving with the live testing of ‘Audio Overviews’, which transforms search results into podcast-style conversations. However, with this increased integration comes stricter quality control. Google has issued a fresh warning against self-serving listicles designed to manipulate LLM responses, reinforcing that shortcuts to AI visibility will likely result in algorithmic penalties.\u003C\u002Fp>\n\n\n\n\u003Cp>Google resolved a year-long impression logging bug in Search Console, though the fix comes with the caveat of a permanent data anomaly in historical reporting. Meanwhile, Microsoft is teasing new Bing Webmaster Tools features like Citation Share and specific intent reporting to help SEOs master Generative Engine Optimisation (GEO).\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-aware-of-and-warns-against-self-serving-listicles\">Google is aware of and warns against self-serving listicles\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-testing-audio-overviews-in-the-wild-not-just-in-search-labs\">Google testing Audio Overviews in the wild (not just in Search Labs)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-fixes-search-consoles-year-long-data-logging-issue\">Google fixes Search Console’s year-long data logging issue \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-ai-mode-now-opens-links-in-split-view-on-desktop\">Google's AI Mode now opens links in split view on desktop\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bing-webmaster-tools-teases-new-ai-reporting-updates\">Bing Webmaster Tools teases new AI reporting updates\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-is-aware-of-and-warns-against-self-serving-listicles\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-warns-against-trying-to-manipulate-llms-41156.html\">Google is aware of and warns against self-serving listicles\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Following reports of SEOs using self-serving listicles to influence LLMs and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fgenerative-engine-optimisation-agency\u002F\">Generative Engine Optimisation (GEO)\u003C\u002Fa>, Google has confirmed it is aware of these tactics and is actively working to combat them. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theverge.com\u002Ftech\u002F900302\u002Fai-seo-industry-google-search-chatgpt-gemini-marketing\">A Google spokesperson stated that the company applies ‘robust protections’ against manipulation \u003C\u002Fa>in both Search and Gemini to ensure that low-quality, biased content does not skew AI-generated responses. While the pressure to maintain visibility in a shifting search landscape is high, this serves as a timely reminder that long-term success still lies in high-quality, people-first content. \u003C\u002Fp>\n\n\n\n\u003Cp>For brands, the focus should remain on building genuine authority rather than attempting to ‘trick’ the algorithms, as Google’s ability to spot and penalise manipulative patterns continues to evolve alongside its AI capabilities.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-testing-audio-overviews-in-the-wild-not-just-in-search-labs\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-audio-overviews-wild-41207.html\">Google testing Audio Overviews in the wild (not just in Search Labs)\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has begun testing ‘Audio Overviews’ in the wild, moving the feature beyond its initial Search Labs experimental phase. Powered by the latest Gemini models, this functionality generates conversational, podcast-style audio summaries for specific search queries, often featuring a multi-person dialogue to explain complex topics. \u003C\u002Fp>\n\n\n\n\u003Cp>While this offers a highly accessible way for users to consume information on the go, it presents a new challenge for digital marketers and publishers, as AI-generated podcasts could potentially keep users within the search ecosystem longer. \u003C\u002Fp>\n\n\n\n\u003Cp>As Google continues to experiment with more immersive and auditory formats, it highlights the increasing importance of multi-modal content strategies and ensuring your brand’s insights are authoritative enough to be cited in these emerging AI-driven summaries.\u003C\u002Fp>\n\n\n\n\u003Cp>Here is what the Audio Overviews look like:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1377\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fgoogle-search-audio-overviews.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39040\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-audio-overviews-wild-41207.html\">\u003Cem>seoroundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-fixes-search-consoles-year-long-data-logging-issue\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-fixes-search-consoles-year-long-data-logging-issue-well-kind-of-476442\">Google fixes Search Console’s year-long data logging issue \u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has officially resolved a significant logging error in Search Console that impacted impression reporting for nearly a year, specifically from May 13, 2025, to April 27, 2026. \u003C\u002Fp>\n\n\n\n\u003Cp>While the fix ensures data accuracy moving forward, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F6211453?hl=en#zippy=%2Cperformance-reports-search-results-discover-google-news\">Google has confirmed\u003C\u002Fa> that historical data from these 50 weeks will not be retroactively corrected, leaving a permanent anomaly in year-over-year reporting. Because the bug primarily caused an over-reporting of impressions, many site owners may notice a sharp decline in their performance charts following the fix; however, this represents a return to accuracy rather than a loss in actual search visibility. \u003C\u002Fp>\n\n\n\n\u003Cp>Clicks and conversions remained unaffected throughout, but metrics derived from impressions, such as CTR and average position, during that period should be viewed with a heavy asterisk when conducting long-term trend analysis. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-ai-mode-now-opens-links-in-split-view-on-desktop\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-split-view-41178.html\">Google’s AI Mode now opens links in split view on desktop\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has rolled out a significant update to how \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fai-mode-uk-launch\u002F\">AI Mode\u003C\u002Fa> functions on desktop, introducing a side-by-side split view experience when users click on citations. \u003C\u002Fp>\n\n\n\n\u003Cp>Instead of navigating away from the search interface, Chrome now opens the destination website on the right side of the screen while keeping the AI search active on the left. This allows users to browse a publisher’s content while simultaneously asking the AI follow-up questions about the page. While this persistent AI interface may raise concerns for publishers regarding screen real estate and user attention, initial tests suggest that page views and tracking remain largely unaffected. \u003C\u002Fp>\n\n\n\n\u003Cp>Ultimately, this move signals Google’s commitment to making AI a constant presence throughout the entire search journey, further bridging the gap between traditional browsing and conversational discovery.\u003C\u002Fp>\n\n\n\n\u003Cp>Here is what a split screen looks like in AI Mode:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"945\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fsplit-screen-ai-mode.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39042\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-split-view-41178.html\">\u003Cem>seoroundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bing-webmaster-tools-teases-new-ai-reporting-updates\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fbing-webmaster-tools-teases-new-ai-reporting-updates-475659\">Bing Webmaster Tools teases new AI reporting updates\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Microsoft has previewed a suite of new AI-focused reporting features for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fguide-to-bing-webmaster-tools\u002F\">Bing Webmaster Tools\u003C\u002Fa>, signalling a push for greater transparency in how websites perform within AI-driven search results. \u003C\u002Fp>\n\n\n\n\u003Cp>The upcoming updates include Citation Share metrics, which track how often a site is referenced in AI responses, and Grounding Query Intent, which categorises searcher intent across 15 predefined types. Additionally, the platform will offer GEO-focused recommendations to help publishers better align their content with AI requirements. \u003C\u002Fp>\n\n\n\n\u003Cp>While these features are not yet live, they highlight a growing gap in transparency between Bing and Google, providing SEOs with actionable data to refine their strategies as generative search becomes a central pillar of the browsing experience.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":95,"protected":160},214,39047,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":166,"_yoast_wpseo_metadesc":167,"inline_featured_image":160,"footnotes":5},"April Google algorithm and search industry updates | Impression","Stay ahead with the April Google Algorithm and Search Industry Updates. Learn about the GSC data fix, AI split view, and new audio overviews. Read more.",[169,170],43,1,[],[173],351,[175,93,176,177,178,179,180,181,182],"post-39022","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",[],[],[186,187,190,191],{"path":135,"name":136},{"path":188,"name":189},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":144,"name":94},{"thumbnail":193,"medium":195,"medium_large":197,"large":199,"1536x1536":203,"2048x2048":205,"post-thumbnail":207,"12_col":209,"default_landscape":211,"default_portrait":213,"6_col_and_margin_short":215,"11_col_and_margin":217,"9_col_rectangle":219,"11_col":221,"staff_image_696_600":223,"rectangular_thumbnail":225},{"url":99,"width":194,"height":194},640,{"url":196,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=134&q=90&w=200",{"url":198,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=513&q=90&w=768",{"url":200,"width":201,"height":202},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",1892,1000,{"url":204,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1025&q=90&w=1536",{"url":206,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1367&q=90&w=2048",{"url":208,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":210,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":212,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":214,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":216,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":218,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":220,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":222,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":224,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":226,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Flaurentiu-iordache-AiXeylszBPA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[228],{"id":162,"path":229,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":230},"\u002Fabout\u002Four-team\u002Frhianna-greensmith\u002F",{"job_title":10,"full_bio":11,"specialist_service_links":231,"photo":234},[232],{"page":233,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":235},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-t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This agentic shopping experience is supported by new UI refinements, including interactive follow-up suggestion “bubbles” that encourage users to dig deeper into topics without leaving the AI interface. AI Mode has also been rolled out to 53 new languages, significantly increasing the global footprint of conversational search. However, Google is also getting stricter with the content it surfaces; a new crackdown on self-promotional “best-of” listicles is now in effect, targeting low-value, biased recommendations that have long cluttered the SERPs.\u003C\u002Fp>\n\n\n\n\u003Cp>On the technical front, Google has clarified that while it uses sitemap data for indexing, it doesn’t necessarily use it to discover new content as primary as once thought, reaffirming the need for a solid internal linking structure. We’re also seeing new data on how to best “talk” to AI agents. While Cloudflare’s new ‘Markdown for Agents’ tool makes it easier to serve lightweight content to bots, new research from Profound suggests that Markdown isn’t a silver bullet for traffic, as LLMs remain highly skilled at parsing standard HTML.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-launches-ucp-powered-checkout\">Google AI Mode launches UCP-powered checkout\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-mode-testing-text-selection-for-follow-up-questions\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-now-works-in-53-new-languages\">Google AI Mode now works in 53 new languages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-wont-use-sitemap-files-if-its-not-convinced-of-new-important-content\">Google won't use sitemap files if it's not convinced of new\u002Fimportant content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#introducing-markdown-for-agent\">Introducing Markdown for Agent\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#controlled-experiment-on-markdown-vs-html-for-ai-bots\">Controlled experiment on Markdown vs. HTML for AI bots\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-may-be-cracking-down-on-self-promotional-best-of-listicles\">Google may be cracking down on self-promotional ‘best of’ listicles\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-launches-ucp-powered-checkout\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ucp-powered-checkout-in-ai-mode-40922.html\">Google AI Mode launches UCP-powered checkout\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has officially launched UCP (Universal Commerce Protocol)-powered checkout within AI Mode and the Gemini app. Currently live in the US for retailers like Etsy and Wayfair (with Shopify, Target, and Walmart soon to follow), this feature introduces a prominent “Buy” button directly within the AI search results. This allows users to handle the entire transaction, from payment to shipping, without ever leaving the Google interface. \u003C\u002Fp>\n\n\n\n\u003Cp>This is a significant “zero-click” conversion for e-commerce. If Google becomes the primary storefront and checkout point, the traditional “on-site” customer journey is bypassed entirely.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s the ‘Buy’ button feature:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"940\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fucp-checkout.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37583\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ucp-powered-checkout-in-ai-mode-40922.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-mode-testing-text-selection-for-follow-up-questions\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-follow-up-suggestions-40842.html\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is continuing to build on the conversational flow of its AI search, recently spotted testing new follow-up search suggestions at the bottom of AI Mode responses. Moving away from just full-sentence questions, these new suggestions appear as concise, clickable “bubbles”. These are designed to help users instantly fan out their query, guiding them deeper into a topic without requiring them to re-type a search or return to the standard blue-link results. This update highlights Google’s intent to keep users within its AI ecosystem for as long as possible.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s a look at the new follow-up suggestions: \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"718\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Ffollow-up-text-selection.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37581\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-text-selection-40283.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-now-works-in-53-new-languages\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-expands-ai-mode-to-53-new-languages-40958.html\">Google AI Mode now works in 53 new languages\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has significantly expanded the global reach of its AI-driven search by adding 53 new languages to its AI Mode, bringing the total to nearly 100. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fthefox\u002Fstatus\u002F2024182498171994604\">As announced by Google’s Nick Fox\u003C\u002Fa>, this expansion opens the AI experience to over a billion more users, incorporating major languages such as Arabic, Hindi, Spanish and Urdu. This shift marks the end of an English-centric AI era and emphasises the priority of high-quality, localised content over generic translations.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-wont-use-sitemap-files-if-its-not-convinced-of-new-important-content\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-index-sitemap-content-40973.html\">Google won’t use sitemap files if it’s not convinced of new\u002Fimportant content\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s John Mueller recently clarified that a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.reddit.com\u002Fr\u002FSEO\u002Fcomments\u002F1r8wki0\u002Fgoogle_search_console_sitemap_could_not_be_read\u002F\">sitemap alone cannot force indexing if Google’s systems are not already convinced of a site’s value\u003C\u002Fa>. This means that Google might ignore sitemap files if they do not perceive the content to be new or important. Whilst sitemaps are useful as navigational tools, they do not guarantee that every listed page will be indexed, as Google prioritises crawl budget based on the authority and overall quality of the domain. Consequently, resolving indexing issues may require a shift away from technical sitemap fixes toward improving the perceived importance of the site’s content.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"introducing-markdown-for-agent\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.cloudflare.com\u002Fmarkdown-for-agents\">Introducing Markdown for Agent\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Cloudflare has introduced a groundbreaking new feature: Markdown for Agents. Recognising that AI crawlers and agents struggle with the weight of traditional HTML, this tool allows Cloudflare-powered websites to automatically convert HTML into clean Markdown on the fly. When an AI agent requests a page, Cloudflare serves a lightweight Markdown version that reduces “token waste” by up to 80% compared to standard HTML.\u003C\u002Fp>\n\n\n\n\u003Cp>This is a major move toward Answer Engine Optimisation. By serving Markdown, you are making it significantly easier and cheaper for AI models to crawl, parse, and understand your content. This increases the likelihood that an AI agent will correctly “read” your site and cite it in an AI Overview or conversational response.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"controlled-experiment-on-markdown-vs-html-for-ai-bots\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tryprofound.com\u002Fblog\u002Fdoes-markdown-increase-ai-bot-traffic\">Controlled experiment on Markdown vs. HTML for AI bots\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>While Cloudflare has simplified serving Markdown to AI agents, a recent controlled study by Profound suggests that the format might not be the “ranking hack” many SEOs hoped for. After A\u002FB testing 381 pages, the study found that serving Markdown to AI crawlers resulted in only a marginal increase in bot visits—averaging just one extra visit per page over three weeks. The researchers concluded that while ChatGPT-User showed a slight preference for Markdown, the overall impact was not statistically significant enough to be considered a game-changer.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-may-be-cracking-down-on-self-promotional-best-of-listicles\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-cracking-down-self-promotional-best-of-listicles-468227\">Google may be cracking down on self-promotional ‘best of’ listicles\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The era of using self-promotional ‘best of’ listicles as a quick SEO win has hit a roadblock, with recent data showing a significant clampdown on biased rankings. Several prominent B2B and SaaS brands have reported their blog traffic dropping by as much as 50% after being flagged for ranking their own products as the top choice without providing objective testing and clear methods to reaching this conclusion. It appears that search systems are becoming more adept at identifying content that aims to capture top spots in AI results rather than providing genuine value to the reader.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fus\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":108,"protected":160},37587,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":483,"_yoast_wpseo_metadesc":5,"inline_featured_image":160,"footnotes":5},"February Google Algorithm and search industry updates | Impression",[169,170],[],[173,487],313,[489,93,176,177,178,179,180,181,182],"post-37567",[],[],[493,494,495,496],{"path":135,"name":136},{"path":188,"name":189},{"path":104,"name":105},{"path":144,"name":107},"This month, we bring you some exciting developments and updates from the world of search, with a clear focus on turning search results into a seamless transactional platform while tightening the screws on content quality. A big shift in e-commerce is officially here: Google has launched UCP-powered checkout in AI Mode, allowing users to buy […]",{"thumbnail":499,"medium":500,"medium_large":502,"large":504,"1536x1536":506,"2048x2048":508,"post-thumbnail":510,"12_col":512,"default_landscape":514,"default_portrait":516,"6_col_and_margin_short":518,"11_col_and_margin":520,"9_col_rectangle":522,"11_col":524,"staff_image_696_600":526,"rectangular_thumbnail":528},{"url":112,"width":194,"height":194},{"url":501,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":503,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":505,"width":201,"height":202},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":507,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":509,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":511,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":513,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":515,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":517,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":519,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":521,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":523,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":525,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":527,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":529,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[531,538],{"id":162,"path":229,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":532},{"job_title":10,"full_bio":11,"specialist_service_links":533,"photo":536},[534],{"page":535,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":537},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},{"id":539,"path":540,"display_name":116,"job_title":10,"description":541,"avatar_url":117,"acf":542},192,"\u002Fabout\u002Four-team\u002Fmilly-green\u002F","My day-to-day as a part of the SEO team varies, involving keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.",{"job_title":10,"full_bio":543,"specialist_service_links":544,"photo":547},"\u003Cp>SEO Executive. Joined Impression in May 2024\u003C\u002Fp>\n\u003Cp>I studied media at Sheffield Hallam University, then found a job at Frasers Group working on their product copy team writing product descriptions for the Flannels and House of Fraser sites. After 18 months there I moved to the SEO team as a content writer, then after 10 months there I decided I was ready for something\u002Fsomewhere new and started looking for agency roles, found Impression and here I am!\u003C\u002Fp>\n\u003Cp>My day-to-day varies, but typically involves keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am proud of myself for building a life that I genuinely love!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to go for walks in my local area then finishing with a drink in the pub. I also love cooking dinner and hosting for my friends, family and loved ones!\u003C\u002Fp>\n",[545],{"page":546,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":548,"id":548,"title":549,"filename":550,"filesize":551,"url":552,"link":553,"alt":5,"author":36,"description":5,"caption":5,"name":554,"status":38,"uploaded_to":23,"date":555,"modified":555,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":556},32172,"Milly-Green","Milly-Green.png",376204,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&q=90","\u002Fmilly-green\u002F","milly-green","2025-02-21 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ast_title":704,"yoast_meta":761,"yoast_json_ld":787,"_links":838},37328,"2026-02-09T13:12:56",{"rendered":696},"\u002F?p=37328","january-2026-google-algorithm-and-search-industry-updates",{"rendered":120},{"rendered":700,"protected":160},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new industry news and studies.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has woven Gemini 3, its latest large language model, directly into the search experience. When users ask follow-up questions in AI overviews, they are sent instantly into AI mode, instead of staying in the static overview page as before. Furthermore, Google has introduced AI-powered features to Google Trends, allowing users to dive deeper into search trend data using AI insights.\u003C\u002Fp>\n\n\n\n\u003Cp>Yet, despite the sensational claims around the ‘death of search’, the latest data from Graphite shows quite the contrary. While AI overviews do eat into click-through rates, organic search remains remarkably steady. In addition, Microsoft Advertising just published a guide to GEO and AEO, emphasising the success in search engine now is all about supplementing traditional SEO with the new norms – learning how to make sure AI systems don’t just find your brand, but actually recommend it.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode\">Google AI Overviews follow-up questions jump you directly to AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#debunking-the-myth-that-search-is-dying\">Debunking the myth that search is dying\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#a-guide-to-aeo-and-geo-from-microsoft-advertising\">A Guide to AEO and GEO from Microsoft Advertising\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#an-easier-way-to-explore-search-trends-with-gemini\">An easier way to explore search trends with Gemini\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode-468016\">Google AI Overviews follow-up questions jump you directly to AI Mode\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:198px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has updated its AI Overviews in Search so that, when users ask follow-up questions, they are sent straight into \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fai-mode-uk-launch\u002F\">AI Mode \u003C\u002Fa>for a full conversational interface powered by its Gemini models, instead of staying in the static overview. It is actually simpler than typing a follow-up question: just by clicking to ‘Show more’ in the AI Overview result, the users are then led to AI Mode. This change is now rolling out globally on mobile. \u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google confirmed that Gemini 3 is now the default model powering AI Overviews worldwide. Gemini 3, its latest large language model, is intended to deliver higher-quality, broader summaries directly on the search results page.\u003C\u002Fp>\n\n\n\n\u003Cp>This change fosters a more conversational environment in Google Search, enabling users to explore topics in greater depth without leaving the results page. However, since this view omits organic links and source citations, it is likely to reduce click-throughs to external publisher websites.\u003C\u002Fp>\n\n\n\n\u003Cp>For SEOs and publishers, this signifies a continued movement toward AI-focused interactions within Google Search. This trajectory could reduce conventional click traffic to external content while simultaneously boosting user engagement within Google’s native AI environment.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"debunking-the-myth-that-search-is-dying\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgraphite.io\u002Ffive-percent\u002Fdebunking-the-myth-that-seo-traffic-has-dramatically-declined\">Debunking the myth that search is dying\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The newly large-scale analysis by Graphite in partnership with Similarweb challenges the narrative that SEO traffic has collapsed due to AI advancements or changes in search behaviour. The study examined organic search traffic to over 40,000 major U.S. websites and found that SEO traffic has declined modestly, by about 2.5% year over year rather than dramatically.\u003C\u002Fp>\n\n\n\n\u003Cp>Contrary to sensational claims (e.g., -25 % or more), the data shows that organic search has remained relatively stable amid the rise of AI Overviews, with overall search engine traffic even increasing slightly (+0.4 %) and Google traffic rising about +0.8 %. Large sites (top 10) saw traffic increase by around 1.6%, while mid-range sites (ranked ~100–10,000) experienced the largest declines. This is a nuance often lost in broad narratives.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1330\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchange-in-seo-traffic-by-size-of-site-2025-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37354\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: Graphite\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The prevalence of AI Overviews that appear in roughly 30% of SERPs does reduce click-through rates when they’re shown (by about ~35 %), but they don’t dominate search experiences enough to cause massive traffic losses. Moreover, featured snippets and other \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fguide-to-googles-serp-features-in-2020\">SERP features\u003C\u002Fa> long pre-dated AI Overviews and similarly reduced CTRs on some queries.\u003C\u002Fp>\n\n\n\n\u003Cp>The article also critiques common research methods that fuel exaggerated claims, such as small samples or self-reported surveys, which don’t accurately reflect real traffic trends. Instead, objective visit data paints a more stable picture: while organic SEO is evolving, it’s not plunging.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1755\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Ftop-10-sites-change-in-seo-traffic.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37356\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The study also gives some interesting new insights about AIO. It shows that AI Overviews decreases CTR considerably (-35%), but it only appears 30% of the time. Plus, as AI Overviews appear more frequently, the percentage of Featured Snippets decreased.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1333\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fprevalence-of-ai-overviews-vs-featured-snippets.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37350\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1441\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fimpact-of-aios-on-position-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37352\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Overall, the analysis concludes that SEO remains alive and significant, though user behaviour, SERP features, and interface changes (including AI) are reshaping how traffic is distributed and monetised rather than erasing the channel altogether.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"a-guide-to-aeo-and-geo-from-microsoft-advertising\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fcontent\u002Fdam\u002Fsites\u002Fmsa-about\u002Fglobal\u002Fcommon\u002Fcontent-lib\u002Fpdf\u002Ffrom-discovery-to-influence-a-guide-to-aeo-and-geo.pdf\">A Guide to AEO and GEO from Microsoft Advertising\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Microsoft Advertising’s guide\u003Cem> From Discovery to Influence: A Guide to AEO and GEO\u003C\u002Fem> outlines a strategic framework for brands aiming to succeed in the emerging world of AI-driven discovery and commerce. It emphasises that traditional SEO, focused on driving clicks from search engines, must now be supplemented with two new disciplines: Answer Engine Optimisation (AEO) and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fgenerative-engine-optimisation-agency\u002F\">Generative Engine Optimisation\u003C\u002Fa> (GEO).\u003C\u002Fp>\n\n\n\n\u003Cp>The guide highlights the shift from discovery (being found in search) to influence (being chosen by AI systems). To \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F\">optimise for generative AI search\u003C\u002Fa>, brands must ensure their data is complete, current, and contextual, including structured product information, live pricing, availability, detailed specs, reviews, and other trust signals that AI uses when making recommendations.\u003C\u002Fp>\n\n\n\n\u003Cp>It also outlines three actions to enhance your shopping merchant discoverability: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Crawled data: foundation of brand reputation and category knowledge from indexed pages.\u003C\u002Fli>\n\n\n\n\u003Cli>Product feeds and APIs: structured, real-time information such as prices and stock levels.\u003C\u002Fli>\n\n\n\n\u003Cli>Live website data: dynamic details like promotions, delivery, and user reviews.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By mastering both AEO and GEO, brands can appear not only in search results but also in AI recommendations, agent interactions, and AI browsers. This is increasingly crucial as more users ask questions or make buying decisions through AI interfaces rather than traditional search links.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"an-easier-way-to-explore-search-trends-with-gemini\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-trends-explore-with-ai\u002F\">An easier way to explore search trends with Gemini\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has introduced AI-powered features on Google Trends’ Explore page that let users delve deeper into search trend data through natural-language queries and AI insights. Using the Google-developed Gemini model, Trends users can now explore a subject on Trends and compare related search data.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, when you search for ‘most popular cat breeds’, here is the result:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"896\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fexplore-search-trends-gemini.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37348\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Google Trends then shows you search trends related to your search interest, along with interest over time for each trend.\u003C\u002Fp>\n\n\n\n\u003Cp>The update also includes improved navigation and exploration tools. Users can switch between traditional chart views and the AI conversational interface, making Trends useful both for data analysts and casual users.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":121,"protected":160},37362,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":704,"_yoast_wpseo_metadesc":5,"inline_featured_image":160,"footnotes":5},"January 2026 Google algorithm and search industry updates | Impression",[169,170],[],[173],[709,93,176,177,178,179,180,181,182],"post-37328",[],[],[713,714,715,716],{"path":135,"name":136},{"path":188,"name":189},{"path":104,"name":105},{"path":144,"name":120},"This month, we bring you some exciting developments and updates from the world of search, including new industry news and studies. Google has woven Gemini 3, its latest large language model, directly into the search experience. When users ask follow-up questions in AI overviews, they are sent instantly into AI mode, instead of staying in […]",{"thumbnail":719,"medium":720,"medium_large":722,"large":724,"1536x1536":726,"2048x2048":728,"post-thumbnail":730,"12_col":732,"default_landscape":734,"default_portrait":736,"6_col_and_margin_short":738,"11_col_and_margin":740,"9_col_rectangle":742,"11_col":744,"staff_image_696_600":746,"rectangular_thumbnail":748},{"url":124,"width":194,"height":194},{"url":721,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":723,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=509&q=90&w=768",{"url":725,"width":201,"height":202},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":727,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1018&q=90&w=1536",{"url":729,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1357&q=90&w=2048",{"url":731,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":733,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":735,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":737,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":739,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":741,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":743,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":745,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":747,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":749,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[751],{"id":162,"path":229,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":752},{"job_title":10,"full_bio":11,"specialist_service_links":753,"photo":756},[754],{"page":755,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":757},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle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