[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmilly-green":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":151,"head_links":152,"breadcrumbs":139,"posts":156,"pages":134,"head":1022},"Milly Green","","My day-to-day as a part of the SEO team varies, involving keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":29,"page_content_modules":85,"hero":135},"SEO Executive","\u003Cp>SEO Executive. Joined Impression in May 2024\u003C\u002Fp>\n\u003Cp>I studied media at Sheffield Hallam University, then found a job at Frasers Group working on their product copy team writing product descriptions for the Flannels and House of Fraser sites. After 18 months there I moved to the SEO team as a content writer, then after 10 months there I decided I was ready for something\u002Fsomewhere new and started looking for agency roles, found Impression and here I am!\u003C\u002Fp>\n\u003Cp>My day-to-day varies, but typically involves keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am proud of myself for building a life that I genuinely love!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to go for walks in my local area then finishing with a drink in the pub. I also love cooking dinner and hosting for my friends, family and loved ones!\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},32172,"Milly-Green","Milly-Green.png",376204,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&q=90","\u002Fmilly-green\u002F","12","milly-green","inherit","2025-02-21 12:17:02","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Milly Green’s posts",{"data":91,"pages":134},[92,106,116,125],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","December 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google is blurring the lines between web and social, with Search Console Insights now pulling in performance data from social channels like TikTok and YouTube. This move to provide a “unified view” of your […]\u003C\u002Fp>\n","\u002Fblog\u002Fdecember-2025-google-algorithm-and-search-industry-updates\u002F","2026-01-12T16:05:55",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002Ffreestocks-IMSxY7LI2PQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"October 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Recent Google testing reveals a continued investment in the conversational and visual aspects of the AI search experience. For local searches, Google is testing different coloured map pins in AI Mode to improve result […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-2025-google-algorithm-and-search-industry-updates\u002F","2026-06-11T16:06:32",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fheidi-kaden-JjxAasj1_uA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":111,"image":121,"authors":122,"category":124},"August 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google has now expanded AI mode to 180 countries, which is a particularly large increase from the UK, US and India. New agentic capabilities, personalised responses and a new way to share AI mode […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2025-google-algorithm-and-search-industry-updates\u002F","2025-09-10T14:16:33","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":126,"excerpt":127,"to":128,"postedAt":129,"readingTime":111,"image":130,"authors":131,"category":133},"June 2025 Google Algorithm and Search Industry Updates","\u003Cp>The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new AI Overview tests and AI Mode, to practical updates on Google’s documentation, we’ll discuss it all below.  Google AI Mode has officially launched in India, marking its first international expansion beyond the US, where it was […]\u003C\u002Fp>\n","\u002Fblog\u002Fjune-2025-google-algorithm-and-search-industry-updates\u002F","2025-07-09T13:29:28","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Flalo-hernandez-SYPm1x95IrY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":4,"image":102},{"to":104,"name":105},"1",{"type":136,"style":137,"title":138,"heading":4,"intro":11,"services":12,"breadcrumbs":139,"photo":47,"social":151},"author","dark","Meet the Team",[140,143,146,149],{"path":141,"name":142},"\u002F","Home",{"path":144,"name":145},"\u002Fabout\u002F","About Us",{"path":147,"name":148},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":150,"name":4},null,{"twitter":5,"linkedin":5},[153],{"rel":154,"href":155},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmilly-green\u002F",[157,474,657,838],{"id":158,"date":159,"date_gmt":159,"guid":160,"modified":97,"modified_gmt":97,"slug":162,"status":19,"type":93,"link":96,"title":163,"content":164,"excerpt":167,"author":168,"featured_media":169,"comment_status":20,"ping_status":20,"sticky":166,"template":5,"format":170,"meta":171,"categories":173,"collections":176,"coauthors":177,"class_list":179,"acf":188,"head_links":189,"breadcrumbs":190,"url_path":96,"search_description":197,"featured_image_urls":198,"authors":233,"type_nicename":242,"reading_minutes":98,"category":243,"yoast_title":172,"yoast_meta":247,"yoast_json_ld":301,"_links":424},36927,"2026-01-12T16:05:54",{"rendered":161},"\u002F?p=36927","december-2025-google-algorithm-and-search-industry-updates",{"rendered":94},{"rendered":165,"protected":166},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments.\u003C\u002Fp>\n\n\n\n\u003Cp>Google is blurring the lines between web and social, with Search Console Insights now pulling in performance data from social channels like TikTok and YouTube. This move to provide a “unified view” of your brand’s reach is a major win for holistic digital strategies. Additionally, the reporting experience is getting faster with the addition of “Read More” anchor links in organic snippets and interactive management cards for Google Ads.\u003C\u002Fp>\n\n\n\n\u003Cp>Accessibility and convenience are also taking centre stage as Google tests audio “Read Aloud” buttons for AI Overviews, moving search further toward a hands-free, multimodal experience. Finally, Google has reaffirmed its commitment to the wider web with its new partnership pilot programs, aiming to balance AI-generated answers with the need to drive traffic back to original creators.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-insights-adds-social-channels\">Google Search Console insights adds social channels\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-new-interactive-elements-read-more-snippets-learn-more-ad-cards\">Google’s new interactive elements: \"Read More\" snippets & \"Learn More\" ad cards\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-overviews-tests-a-speaker-play-button-in-the-us\">Google AI Overviews tests a speaker play button in the US\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-new-partnerships-tools\">Google’s new partnerships & tools\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-insights-adds-social-channels\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-console-insights-with-social-channels-40567.html\">Google Search Console insights adds social channels\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is running a new experiment that brings social channel performance directly into the GSC Insights report. For the first time, you can see a unified view of how people are discovering your brand across YouTube, TikTok, Facebook, and Instagram, all alongside your traditional website metrics. The report highlights total reach (clicks and impressions), trending content, and the specific search queries that are surfacing your social profiles.\u003C\u002Fp>\n\n\n\n\u003Cp>This new addition acknowledges that your search footprint isn’t just your website anymore. By seeing which social posts are ranking for brand terms, we can better align our cross-channel strategies and identify which content formats are winning the battle for visibility on the SERP.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-new-interactive-elements-read-more-snippets-learn-more-ad-cards\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-result-snippets-with-read-more-links-40609.html\">Google’s new interactive elements: “Read More” snippets & “Learn More” ad cards\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fgreenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11711\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is making search results feel more like an interactive app with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ads-learn-more-40636.html\">two new clickable features\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>“Read More” Links in Snippets: Some organic results now feature a “Read more” link at the end of the meta description. Clicking this doesn’t just open the page; it anchors and highlights the specific section of the page that contains the answer.\u003C\u002Fli>\n\n\n\n\u003Cli>Google Ads “Learn More” Cards: For advertisers, Google is rolling out “summary cards” that appear when you search for your own campaigns. These cards let you see real-time stats (impressions, cost, etc.) and even offer a “Fix it” or “Edit” button to tweak headlines or URLs directly from the search result page.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For SEO, the “Read More” links reward well-structured content. It increases user confidence before the click, which usually leads to higher-intent traffic and lower bounce rates. For PPC, the new ad cards make campaign management more agile, allowing for quick “on-the-go” adjustments without diving into the full Google Ads interface.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-overviews-tests-a-speaker-play-button-in-the-us\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-speaker-play-button-40664.html\">Google AI Overviews tests a speaker play button in the US\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is testing a speaker play button at the top of AI Overviews in the US. This “Read Aloud” feature allows users to hear the AI-generated summary rather than reading it. While we’ve seen voice search before, this is the first time the generated summary itself has a dedicated “play” button for desktop and mobile users to consume content hands-free.\u003C\u002Fp>\n\n\n\n\u003Cp>As search becomes multimodal, the “Listen” feature reinforces the need for clear, concise content. If the AI is narrating your information, your brand authority is being communicated through a “voice-first” experience. It’s another signal to optimise for featured-snippet-style answers that are easy for AI to parse and read back.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-new-partnerships-tools\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2025\u002F10\u002F16\u002Freddit-expands-its-ai-powered-search-to-five-new-languages\u002F\">Google’s new partnerships & tools\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a major blog post, Google detailed its latest efforts to support the “web ecosystem” amidst the AI shift. Key updates include the global launch of Preferred Sources (letting users prioritise their favourite outlets in Top Stories) and a new pilot program with news publishers to explore how AI can drive more engaged, loyal audiences. They are also adding more inline links within AI Mode to ensure traffic still flows back to original sources.\u003C\u002Fp>\n\n\n\n\u003Cp>By giving users more control over their favourite sources and being more transparent with citations in AI Mode, Google is trying to prove that AI search won’t kill the “open web.” For us, it means that building a recognisable, “preferred” brand is becoming a primary ranking factor.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,{"rendered":95,"protected":166},192,36949,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":172,"_yoast_wpseo_metadesc":5,"inline_featured_image":166,"footnotes":5},"December 2025 Google algorithm and search industry updates | Impression",[174,175],43,1,[],[178],313,[180,93,181,182,183,184,185,186,187],"post-36927","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",[],[],[191,192,195,196],{"path":141,"name":142},{"path":193,"name":194},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":150,"name":94},"This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google is blurring the lines between web and social, with Search Console Insights now pulling in performance data from social channels like TikTok and YouTube. This move to provide a “unified view” of your 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Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":373,"streetAddress":374,"addressLocality":375,"addressRegion":376,"postalCode":377,"addressCountry":378},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[380,389,401],{"@type":381,"name":382,"geo":383,"address":387,"photo":360,"telephone":388},"Place","Impression Digital - Nottingham",{"@type":384,"latitude":385,"longitude":386},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":373,"streetAddress":374,"addressLocality":375,"addressRegion":376,"postalCode":377,"addressCountry":378},"+44 01158 242 212",{"@type":381,"name":390,"geo":391,"address":394,"photo":399,"telephone":400},"Impression Digital - London",{"@type":384,"latitude":392,"longitude":393},"51.50237208377361","-0.09229841534284115",{"@type":373,"streetAddress":395,"addressLocality":396,"addressRegion":397,"postalCode":398,"addressCountry":378},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":381,"name":402,"geo":403,"address":406},"Impression Digital - New York",{"@type":384,"latitude":404,"longitude":405},"40.726722746949","-74.00527778220652",{"@type":373,"streetAddress":407,"addressLocality":408,"addressRegion":409,"postalCode":410,"addressCountry":411},"160 Varick St","New York","NY","10013","USA",[413,416,418],{"@type":414,"name":415},"Country","Worldwide",{"@type":414,"name":417},"GBR",{"@type":414,"name":411},{"@type":420,"@id":421,"name":4,"image":422,"description":6,"url":155},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fb002e3f9003cbb1c23d4fe7e13942581",{"@type":327,"inLanguage":257,"@id":423,"url":8,"contentUrl":8,"caption":4},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96748a39ae99e84b4930c601e081574d65",{"self":425,"collection":435,"about":438,"author":441,"replies":444,"version-history":447,"predecessor-version":451,"wp:featuredmedia":455,"wp:attachment":458,"wp:term":461,"curies":470},[426],{"href":427,"targetHints":428},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F36927",{"allow":429},[430,431,432,433,434],"GET","POST","PUT","PATCH","DELETE",[436],{"href":437},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[439],{"href":440},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[442],{"embeddable":88,"href":443},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F192",[445],{"embeddable":88,"href":446},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=36927",[448],{"count":449,"href":450},8,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F36927\u002Frevisions",[452],{"id":453,"href":454},36948,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F36927\u002Frevisions\u002F36948",[456],{"embeddable":88,"href":457},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F36949",[459],{"href":460},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=36927",[462,465,468],{"taxonomy":463,"embeddable":88,"href":464},"category","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=36927",{"taxonomy":466,"embeddable":88,"href":467},"collections","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=36927",{"taxonomy":136,"embeddable":88,"href":469},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=36927",[471],{"name":472,"href":473,"templated":88},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":475,"date":476,"date_gmt":476,"guid":477,"modified":110,"modified_gmt":110,"slug":479,"status":19,"type":93,"link":109,"title":480,"content":481,"excerpt":483,"author":168,"featured_media":484,"comment_status":20,"ping_status":20,"sticky":166,"template":5,"format":170,"meta":485,"categories":487,"collections":488,"coauthors":489,"class_list":490,"acf":492,"head_links":493,"breadcrumbs":494,"url_path":109,"search_description":499,"featured_image_urls":500,"authors":532,"type_nicename":242,"reading_minutes":111,"category":540,"yoast_title":486,"yoast_meta":543,"yoast_json_ld":569,"_links":620},35238,"2025-11-19T15:11:21",{"rendered":478},"\u002F?p=35238","october-2025-google-algorithm-and-search-industry-updates",{"rendered":107},{"rendered":482,"protected":166},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments.\u003C\u002Fp>\n\n\n\n\u003Cp>Recent Google testing reveals a continued investment in the conversational and visual aspects of the AI search experience. For local searches, Google is testing different coloured map pins in AI Mode to improve result categorisation. Furthermore, a new feature allowing text selection for follow-up questions signals a commitment to making the AI experience highly interactive and efficient.\u003C\u002Fp>\n\n\n\n\u003Cp>In a helpful update for data analysis, Google Search Console has introduced AI-powered Query Groups to the Insights report. This new feature automatically clusters similar search queries into high-level topics, providing a much cleaner, quicker overview of a site’s performance without manual data wrangling.\u003C\u002Fp>\n\n\n\n\u003Cp>Meanwhile, the competitive AI landscape is heating up. Reddit has expanded its own conversational AI-powered search to five new languages, increasing the platform’s utility and its influence on Google’s AI-generated answers globally. Most disruptively, OpenAI introduced ChatGPT Atlas, a full web browser with built-in agentic AI, designed to automate complex, multi-step tasks for the user—a clear sign that the future of the web is “ask and delegate.”\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-tests-different-coloured-map-pins\">Google AI Mode tests different coloured map pins\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-mode-testing-text-selection-for-follow-up-questions\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-adds-query-groups\">Google Search Console adds Query groups\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-expands-its-ai-powered-search-to-5-new-languages\">Reddit expands its AI-powered search to 5 new languages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#introducing-chatgpt-atlas\">Introducing ChatGPT Atlas\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-tests-different-coloured-map-pins\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-colored-map-pins-40296.html\">Google AI Mode tests different coloured map pins\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has tested different coloured map pins in AI Mode, so if you’re using AI Mode and the search involves a map, such as “best coffee shops near me”, for example, you might start seeing different colored map pins, like red, blue, or yellow, instead of the standard ones. They’re even adding a key below the map to explain what each colour means. It’s a relatively small change, but it’s an effort to make the map results clearer and more structured within the AI Mode answer.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s what the map pins look like:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1374\" height=\"1004\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-mode-colour-pins.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35243\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-colored-map-pins-40296.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-mode-testing-text-selection-for-follow-up-questions\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-text-selection-40283.html\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is testing the ability for users to highlight a specific piece of text in the AI’s response and then use that highlighted text as the basis for their next follow-up question. This test is a significant one for how users interact with AI-generated content, as it shows that Google is continuing to enhance the AI search experience to make it more conversational. This test was spotted by a user on X, who shared a video of the test in action, here’s a screenshot of what he saw:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"718\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-highlight-follow-up.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35245\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-text-selection-40283.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-adds-query-groups\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-adds-query-groups-463820\">Google Search Console adds Query groups\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a welcome move for SEO efficiency, Google has added a new feature to the Search Console Insights report: Query Groups.\u003C\u002Fp>\n\n\n\n\u003Cp>This feature uses AI to automatically cluster similar search queries together into overarching, high-level topics. Instead of forcing us to manually export and cluster potentially thousands of long-tail queries (e.g., grouping “best SEO strategies for 2024,” “local SEO tips,” and “SEO agency services” into a single “SEO” topic), the tool handles the heavy lifting.\u003C\u002Fp>\n\n\n\n\u003Cp>While query clustering is often performed manually or with third-party tools for deeper analysis, this GSC addition significantly simplifies high-level performance review. It provides a clearer, immediate perspective on the main subjects driving traffic to a website, saving valuable time on data wrangling and allowing for quicker identification of topical strengths and weaknesses.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddit-expands-its-ai-powered-search-to-5-new-languages\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2025\u002F10\u002F16\u002Freddit-expands-its-ai-powered-search-to-five-new-languages\u002F\">Reddit expands its AI-powered search to 5 new languages\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Reddit has officially expanded its AI-powered “Reddit Answers” search experience to five new languages: French, German, Spanish, Italian, and Portuguese.\u003C\u002Fp>\n\n\n\n\u003Cp>This move is significant for international SEO and user experience. It means that users in key global markets—like Brazil, France, Germany, and Spain—can now engage with Reddit’s conversational, Q&A-style search function in their native language. \u003C\u002Fp>\n\n\n\n\u003Cp>This not only encourages deeper on-platform engagement but also solidifies Reddit’s position as a go-to search destination for high-quality, community-driven content, directly impacting what Google surfaces in its own AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"introducing-chatgpt-atlas\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-chatgpt-atlas\u002F\">Introducing ChatGPT Atlas\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a major move that signals the future of how users will interact with the internet, OpenAI has launched ChatGPT Atlas, a new web browser built with the ChatGPT model at its core. \u003C\u002Fp>\n\n\n\n\u003Cp>Here’s what the new web browser will look like:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1832\" height=\"1030\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fchatgpt-atlas.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35244\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-chatgpt-atlas\u002F\">\u003Cem>OpenAI\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>For us, the biggest takeaway is the Agent Mode. This mode can perform multi-step actions on the user’s behalf, for example: researching competitive trends, reading multiple documents or compiling a brief. \u003C\u002Fp>\n\n\n\n\u003Cp>While this doesn’t directly affect our keyword rankings today, it highlights a crucial long-term trend: The future is about optimising for AI agents. We must increasingly think beyond the human searcher and consider how to structure content so these autonomous AI systems can easily understand, process, and act upon it. The web experience is rapidly moving from “search and click” to “ask and delegate.”\u003C\u002Fp>\n\n\n\n\u003Cp>To learn more about \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-use-chatgpt-for-seo\u002F\">how to use ChatGPT for SEO\u003C\u002Fa>\u003C\u002Fstrong>, check out our helpful blog.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":108,"protected":166},35248,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":486,"_yoast_wpseo_metadesc":5,"inline_featured_image":166,"footnotes":5},"October 2025 Google algorithm and search industry updates | Impression",[174,175],[],[178],[491,93,181,182,183,184,185,186,187],"post-35238",[],[],[495,496,497,498],{"path":141,"name":142},{"path":193,"name":194},{"path":104,"name":105},{"path":150,"name":107},"This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Recent Google testing reveals a continued investment in the conversational and visual aspects of the AI search experience. For local searches, Google is testing different coloured map pins in AI Mode to improve result 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,{"id":640,"href":641},39270,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35238\u002Frevisions\u002F39270",[643],{"embeddable":88,"href":644},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F35248",[646],{"href":647},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=35238",[649,651,653],{"taxonomy":463,"embeddable":88,"href":650},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=35238",{"taxonomy":466,"embeddable":88,"href":652},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=35238",{"taxonomy":136,"embeddable":88,"href":654},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=35238",[656],{"name":472,"href":473,"templated":88},{"id":658,"date":659,"date_gmt":659,"guid":660,"modified":120,"modified_gmt":120,"slug":662,"status":19,"type":93,"link":119,"title":663,"content":664,"excerpt":666,"author":168,"featured_media":667,"comment_status":20,"ping_status":20,"sticky":166,"template":5,"format":170,"meta":668,"categories":670,"collections":671,"coauthors":672,"class_list":673,"acf":675,"head_links":676,"breadcrumbs":677,"url_path":119,"search_description":682,"featured_image_urls":683,"authors":715,"type_nicename":242,"reading_minutes":111,"category":723,"yoast_title":669,"yoast_meta":726,"yoast_json_ld":751,"_links":801},34541,"2025-09-10T14:16:32",{"rendered":661},"\u002F?p=34541","august-2025-google-algorithm-and-search-industry-updates",{"rendered":117},{"rendered":665,"protected":166},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has now expanded AI mode to \u003Cstrong>180\u003C\u002Fstrong> countries, which is a particularly large increase from the UK, US and India. New agentic capabilities, personalised responses and a new way to share AI mode responses have also been announced. Plus, Google has started testing AI mode in the European Union, so we can expect this to be launched in the coming months. \u003C\u002Fp>\n\n\n\n\u003Cp>This month’s industry updates show a clear shift towards AI-powered features and a strong focus on local search. We’re seeing AI Overviews’ widespread impact on organic click-through rates, affecting both informational and commercial queries. Simultaneously, Google is enhancing its offerings for retailers, with new loyalty goals in Google Ads and Merchant Centre aimed at retaining high-value customers. This is paired with a new emphasis on local SEO, where discovery and a strong local presence are becoming more critical than ever. Overall, the industry is moving towards a more intelligent, localised, and conversion-focused search experience.\u003C\u002Fp>\n\n\n\n\u003Cp>In other news, ChatGPT is referring to branded websites \u003Cstrong>52%\u003C\u002Fstrong> less since July 21st. OpenAI now appears to be devouring ‘answer-first’ sites like Wikipedia or Reddit instead. \u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-expands-to-180-countries-with-new-features\">Google AI Mode expands to 180 countries with new features\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-mode-testing-in-the-european-union\">AI Mode testing in the European Union\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#chat-gpt-is-referring-to-branded-websites-52-less\">Chat GPT is referring to branded websites 52% less\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#loyalty-goal-in-google-ads-more-merchant-centre-loyalty-offerings\">Loyalty goal in Google Ads & more Merchant Centre loyalty offerings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-ctr-analysis\">Google Search Console CTR analysis\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#geo-x-local-seo-what-it-means-for-the-future-of-discovery\">GEO x Local SEO: What it means for the future of discovery\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-expands-to-180-countries-with-new-features\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-expands-39981.html\">Google AI Mode expands to 180 countries with new features\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"aspect-ratio:1;object-fit:cover;width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a significant move, Google has expanded its AI Mode to over 180 countries, following its initial launch in the US, UK, and India. This update introduces new “agentic” capabilities, allowing AI Mode to perform tasks like making restaurant reservations and providing more personalised responses based on user interests. A new sharing feature has also been rolled out, enabling users to share links to specific AI Mode conversations. This expansion reinforces Google’s commitment to making AI a central part of the search experience.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-mode-testing-in-the-european-union\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-ai-mode-in-eu-40000.html\">AI Mode testing in the European Union\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Following its recent expansion to over 180 countries, Google appears to be testing AI Mode within the European Union. Although the EU was not on the official list of supported regions, a user in Romania spotted and shared screenshots of “AI Mode teasers and tests” within their Google App. This observation suggests that a further rollout of AI Mode into Europe is likely in the near future. Here’s what the user saw:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"1272\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fai-mode-testing-european-union.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34581\" style=\"width:291px;height:auto\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-ai-mode-in-eu-40000.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"chat-gpt-is-referring-to-branded-websites-52-less\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-traffic-referrals-plummet-461027\">Chat GPT is referring to branded websites 52% less\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A recent analysis of shared conversations from the ChatGPT platform shows that referral traffic to linked websites has drastically declined since Google began indexing these conversations. This drop is attributed to the fact that the conversational AI now provides more comprehensive answers directly, reducing the need for users to click on external links. For publishers and content creators, this reinforces the need to adapt their strategies in a world where AI is increasingly acting as a direct source of information.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"loyalty-goal-in-google-ads-more-merchant-centre-loyalty-offerings\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Floyalty-goal-in-google-ads-40007.html\">Loyalty goal in Google Ads & more Merchant Centre loyalty offerings\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has introduced new loyalty offerings in both Google Ads and Merchant Centre Next (GMC Next) to help retailers build lasting customer relationships and optimise for high-value shoppers. The new “Loyalty programs” and “Promotions” features in GMC Next provide e-commerce stores with increased visibility for discounts and deals, which can appear in free listings, brand profiles, and merchant knowledge panels. \u003C\u002Fp>\n\n\n\n\u003Cp>Google Ads has also launched a new “retention goal in loyalty mode” to help advertisers optimise their budgets and bidding strategies for customers with high lifetime value.\u003C\u002Fp>\n\n\n\n\u003Cp>Read more: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F1118\u002Fgoogle-merchant-center\u002F\">Google Merchant Center – the new shipping tool for businesses explained\u003C\u002Fa> \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-ctr-analysis\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fclaude.ai\u002Fpublic\u002Fartifacts\u002F46578de1-fa7f-49f4-8660-758df7a3405f\">Google Search Console CTR analysis\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A recent analysis of over a billion search impressions revealed a significant decline in organic click-through rates following the rollout of AI Overviews. The study found that both informational and non-informational queries were heavily impacted, with desktops experiencing a particularly severe CTR drop of over 70% for informational queries. The decline directly correlated with each phase of the AI Overviews rollout, indicating a widespread impact on organic search visibility that goes beyond just answering simple questions.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"geo-x-local-seo-what-it-means-for-the-future-of-discovery\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgeo-local-seo-future-discovery-460983\">GEO x Local SEO: What it means for the future of discovery\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A recent article from Search Engine Land highlights a significant shift in the future of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F5261\u002Fbreaking-down-local-seo\u002F\">local SEO\u003C\u002Fa>: A move from simply ranking highly to a focus on being discovered. The blog emphasises that as Google’s algorithms become more sophisticated, they are prioritising content that is relevant to a user’s location and intent. This means that a business’s local presence and reputation are becoming more important than ever. \u003C\u002Fp>\n\n\n\n\u003Cp>Before diving into optimisation tactics, understanding how AI systems see and describe your business is essential.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Set your parameters:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Temperature: 0.0 (removes randomness)\u003C\u002Fli>\n\n\n\n\u003Cli>Top-p: 1.0 (doesn’t restrict vocabulary) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1427\" height=\"467\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fgeo-ai-parameters.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34580\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Test these core prompts:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>“[Your Business Name] is known for” → Reveals primary associations\u003C\u002Fli>\n\n\n\n\u003Cli>“[Your Business Name] compared to” → Shows competitive positioning\u003C\u002Fli>\n\n\n\n\u003Cli>“[Your Business Name] customers typically” → Exposes audience understanding\u003C\u002Fli>\n\n\n\n\u003Cli>“Best [your service] providers in [your city] include” → Tests market positioning\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This analysis identifies the trust signals and business attributes that AI engines currently associate with your brand versus those of your competitors. Then, based on the information, you can develop a strategy to influence those descriptions. The key takeaway for SEOs is to focus on creating comprehensive, high-quality content that answers the user’s direct questions and to ensure that all local information, such as Google Business Profiles, is fully optimised and regularly updated. Local SEO and Generative AI development are long processes that require careful consideration of strategy. As \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flocal-seo\u002F\">local SEO experts\u003C\u002Fa>, we can help you promote your business through the right channels and tactics.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":118,"protected":166},34584,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":669,"_yoast_wpseo_metadesc":5,"inline_featured_image":166,"footnotes":5},"August 2025 Google algorithm and search industry updates | Impression",[174,175],[],[178],[674,93,181,182,183,184,185,186,187],"post-34541",[],[],[678,679,680,681],{"path":141,"name":142},{"path":193,"name":194},{"path":104,"name":105},{"path":150,"name":117},"This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google has now expanded AI mode to 180 countries, which is a particularly large increase from the UK, US and India. New agentic capabilities, personalised responses and a new way to share AI mode […]",{"thumbnail":684,"medium":685,"medium_large":687,"large":689,"1536x1536":691,"2048x2048":693,"post-thumbnail":695,"12_col":697,"default_landscape":699,"default_portrait":701,"6_col_and_margin_short":703,"11_col_and_margin":705,"9_col_rectangle":707,"11_col":709,"staff_image_696_600":711,"rectangular_thumbnail":713},{"url":121,"width":200,"height":200},{"url":686,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":688,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":690,"width":207,"height":208},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":692,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":694,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":696,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":698,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":700,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":702,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":704,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":706,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":708,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":710,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":712,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":714,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Faerps-com-5e4Zlblkvks-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[716],{"id":168,"path":235,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":717},{"job_title":10,"full_bio":11,"specialist_service_links":718,"photo":721},[719],{"page":720,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":722},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69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largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new AI Overview tests and AI Mode, to practical updates on Google’s documentation, we’ll discuss it all below. \u003C\u002Fp>\n\n\n\n\u003Cp>Google AI Mode has officially launched in India, marking its first international expansion beyond the US, where it was initially introduced in March 2025. This experimental feature within Search Labs offers users a more AI-like interface, particularly for complex search queries. Google’s CEO has also announced that AI mode will eventually integrate into main search.\u003C\u002Fp>\n\n\n\n\u003Cp>In other news, Google has been testing further changes for AI and Audio Overviews. The new Audio Overviews provide AI-generated spoken summaries to offer a hands-free way to understand topics. AI Overviews have been appearing unusually at the bottom of search results pages. \u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-is-now-available-in-india\">Google AI mode is now available in India\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ceo-confirms-plans-to-eventually-integrate-ai-mode-into-main-search\">Google CEO confirms plans to eventually integrate AI Mode into main search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-url-structure-documentation\">Google updates URL structure documentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-testing-audio-overviews-for-search-results\">Google is testing Audio Overviews for Search results\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-do-the-audio-overviews-look-like\">What do the Audio Overviews look like?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-testing-ai-overviews-at-the-bottom-of-the-search-results-page\">Google is testing AI Overviews at the bottom of the search results page\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ai-mode-is-now-available-in-india\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-mode-now-available-in-india-457411\">Google AI mode is now available in India\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Back \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmarch-2025-google-algorithm-and-search-industry-updates\u002F\">in March\u003C\u002Fa>, we reported on the announcement of the new Google AI mode. Initially rolled out in the US, it now appears that Google has expanded AI mode outside of the US for the first time, and is now being rolled out in India. \u003C\u002Fp>\n\n\n\n\u003Cp>It has been rolled out as an experimental feature in Labs in English, allowing Google to build on positive feedback regarding its speed, quality, and responsiveness from US users. Google envisions AI Mode as the future of Search, with plans for continued global rollout and eventual widespread availability outside of Search Labs, urging users and businesses to explore its potential impact on online presence and search strategies.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ceo-confirms-plans-to-eventually-integrate-ai-mode-into-main-search\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fai-mode-data-now-search-console-reports-live-voice-chat-available-ncxrf\u002F\">Google CEO confirms plans to eventually integrate AI Mode into main search\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google CEO \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=9V6tWC4CdFQ&t=3752s\">Sundar Pichai\u003C\u002Fa>‘s confirmation that AI Mode will eventually be integrated into the main Google Search experience, coupled with its appearance in People Also Ask (PAA) and Chrome suggestion boxes, signals a significant and inevitable shift in how users will interact with search.\u003C\u002Fp>\n\n\n\n\u003Cp>By putting AI Mode answers directly into PAA and omnibox suggestions, Google is making AI-generated information instantly accessible. Users won’t have to navigate to a separate AI Mode tab or consciously choose an AI-driven experience, making AI a more natural and seamless part of the typical search journey. Instead of being a distinct feature, it becomes an embedded layer of intelligence within the existing search interface.\u003C\u002Fp>\n\n\n\n\u003Cp>However, this will amplify the trend of users getting answers directly on the SERP without clicking through to websites. This puts even more pressure on publishers to differentiate their content and provide value beyond readily summarised information.\u003C\u002Fp>\n\n\n\n\u003Cp>For content to be chosen and cited by Google’s AI models, its Experience, Expertise, Authoritativeness, and Trustworthiness (\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fseo-and-e-a-t-considerations-ymyl-sector-2020\u002F\">E-E-A-T\u003C\u002Fa>) signals will be more critical than ever.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-url-structure-documentation\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fcrawling-indexing\u002Furl-structure\">Google updates URL structure documentation\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has indeed updated its URL structure documentation within Search Central. The primary focus of this update is to improve the clarity, organisation, and practicality of the information provided to webmasters and SEOs.\u003C\u002Fp>\n\n\n\n\u003Cp>The document has been restructured to have a more logical flow, making it easier for users to find the information they need. A key improvement is the inclusion of numerous “Recommended” vs. “Not recommended” examples presented in tabular format. These examples are based on real-world URLs Google has encountered, making the advice more tangible and actionable. This helps users quickly grasp the correct implementation.\u003C\u002Fp>\n\n\n\n\u003Cp>Read our guide, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fan-essential-guide-to-url-parameters\u002F\">Essential Guide to URL Parameters\u003C\u002Fa>, to apply the best practice for identical versions of the same web resource.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-testing-audio-overviews-for-search-results\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-tests-audio-overviews-for-search-results-457017\">Google is testing Audio Overviews for Search results\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is experimenting with a new feature called “Audio Overviews” for its search results, designed to provide AI-generated spoken summaries. This innovative tool, available to US users through Google’s Search Labs, leverages the Gemini AI model to create concise, conversational audio clips that synthesise information from search queries. The primary goal is to offer a hands-free way for users to quickly grasp a topic, particularly when they are unfamiliar with it.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-do-the-audio-overviews-look-like\">What do the Audio Overviews look like?\u003C\u002Fh3>\n\n\n\n\u003Cp>When enabled, users may see a prompt to generate an audio summary, which then plays directly within the search results page via a mini-player. Google also includes links to related webpages below the audio summary for those who wish to delve deeper. This initiative reflects Google’s ongoing commitment to making Search more multimodal and accessible, catering to diverse user preferences. Here’s what the Audio Overviews look like: \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"722\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fphone-audio-overviews.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33894\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-tests-audio-overviews-for-search-results-457017\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-testing-ai-overviews-at-the-bottom-of-the-search-results-page\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-bottom-page-39528.html\">Google is testing AI Overviews at the bottom of the search results page\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>After typically seeing AI Overviews at the top of the search results page as well as sometimes in the middle, Google has now been seen testing displaying them at the bottom. While some users might prefer this, the unusual positioning has been thought to be a bug, rather than a deliberate strategy, given it could potentially increase traffic back to publishers.\u003C\u002Fp>\n\n\n\n\u003Cp>The unusual placement has led to discussions questioning the types of queries that might trigger such an AI Overview position. It has been suggested that this might occur for very local or straightforward queries that do not necessitate extensive, in-depth explanations at the top of the search results.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts, or to learn how we can support your SEO, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-bottom-page-39528.html\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\" width=\"840\" height=\"118\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":127,"protected":166},33896,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":850,"_yoast_wpseo_metadesc":5,"inline_featured_image":166,"footnotes":5},"June 2025 Google Algorithm and Search Industry Updates | Impression",[174,175],[],[178],[855,93,181,182,183,184,185,186,187],"post-33884",[],[],[859,860,861,862],{"path":141,"name":142},{"path":193,"name":194},{"path":104,"name":105},{"path":150,"name":126},"The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new AI Overview tests and AI Mode, to practical updates on Google’s documentation, we’ll discuss it all below.  Google AI Mode has officially launched in India, marking its first international expansion beyond the US, where it was 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