[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F7":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":173,"head_links":175,"breadcrumbs":161,"posts":179,"pages":156,"head":1439},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":157},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 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Ahern’s posts",{"data":91,"pages":156},[92,106,119,128,138,147],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression wins Performance Marketing Agency of the Year at The Prolific North Awards 2024","\u003Cp>We’re incredibly proud to have been crowned the winner of the Performance Marketing Agency of the Year award at this year’s Prolific North Awards. This award is presented to agencies that excel at driving measurable and impactful results in their marketing campaigns for their clients. Winning Performance Marketing Agency of the Year at the Prolific […]\u003C\u002Fp>\n","\u002Fblog\u002Fperformance-marketing-agency-of-the-year-prolific-north-awards-2024\u002F","2024-11-01T11:57:10",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FPN-awards-cover.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":117},"BrightonSEO: Our round-up from October 2024","\u003Cp>Not one, but two blogs? That’s right! We’re back with our roundup from BrightonSEO, covering the top talks we attended during this spooky, rainy October conference.  We had the opportunity not only to attend BrightonSEO but also to deliver talks, run our own training workshops, and participate in exciting roundtable & panel discussions. This blog […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-october-2024\u002F","2024-10-30T14:46:38",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Frad-ana-WgPC2oG_pYA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":115,"image":116},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":118,"name":29},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"type_key":93,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":98,"image":124,"authors":125,"category":127},"The Cornish Company appoints Impression as its performance marketing agency partner  ","\u003Cp>Following a competitive four-way pitch process, The Cornish Company has appointed Impression as its performance marketing agency to help it achieve ambitious revenue growth targets. We will deliver a suite of services spanning digital strategy, paid media, SEO, digital PR, creative, digital experience and measurement solutions.  Impression was selected due to the combination of skills […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-the-cornish-company-contract\u002F","2025-02-11T14:26:42","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002FImpression_PR_The-Cornish-Company_Square-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":133,"image":134,"authors":135,"category":137},"Impression wins Workplace Excellence award at Google’s Agency Excellence Awards 2024","\u003Cp>We’re thrilled to have won an award at this year’s Google Agency Excellence Awards! This award highlights our commitment to making Impression one of the best agencies to work for. Over the past year, we’ve consistently improved our processes and launched new initiatives, always prioritising employee well-being and corporate responsibility in everything we do. “Judges […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-workplace-excellence-award-2024\u002F","2024-11-05T14:55:46",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Frene-bernal-NcMm9h09ljQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[136],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":139,"excerpt":140,"to":141,"postedAt":142,"readingTime":133,"image":143,"authors":144,"category":146},"Impression Wins Three Global Digital Excellence Awards","\u003Cp>Setting the benchmark in the digital industry, the Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools, and teams from across the globe. The awards aren’t about the size of your campaign or agency, they simply recognise and celebrate stand-out innovation and creativity. The awards are judged by leading industry experts from around the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-3-awards-at-the-global-digital-excellence-awards\u002F","2024-10-30T16:38:14","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fkatelyn-perry-jZbTkQnV_a8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[145],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":148,"excerpt":149,"to":150,"postedAt":151,"readingTime":98,"image":152,"authors":153,"category":155},"Impression shortlisted 6 times at The 2024 UK Search Awards","\u003Cp>We’re absolutely thrilled to have been shortlisted 6 times at The UK Search Awards 👏 The UK Search Awards are an annual event that celebrates excellence in Organic and Paid Media marketing across the UK. They recognise the achievements of agencies, teams, and individuals in delivering innovative, creative, and outstanding results in search and digital […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-2024-uk-search-awards\u002F","2024-10-16T08:49:57","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002FUKSA-Shortlist-cover.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[154],{"name":4,"image":102},{"to":104,"name":105},"29",{"type":158,"style":159,"title":160,"heading":4,"intro":11,"services":12,"breadcrumbs":161,"photo":47,"social":173},"author","dark","Meet the Team",[162,165,168,171],{"path":163,"name":164},"\u002F","Home",{"path":166,"name":167},"\u002Fabout\u002F","About Us",{"path":169,"name":170},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":172,"name":4},null,{"twitter":5,"linkedin":174},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[176],{"rel":177,"href":178},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[180,494,714,896,1078,1258],{"id":181,"date":182,"date_gmt":182,"guid":183,"modified":97,"modified_gmt":97,"slug":185,"status":19,"type":93,"link":96,"title":186,"content":187,"excerpt":190,"author":191,"featured_media":192,"comment_status":20,"ping_status":20,"sticky":189,"template":5,"format":193,"meta":194,"categories":196,"collections":198,"coauthors":199,"class_list":201,"acf":209,"head_links":210,"breadcrumbs":211,"url_path":96,"search_description":218,"featured_image_urls":219,"authors":254,"type_nicename":263,"reading_minutes":98,"category":264,"yoast_title":195,"yoast_meta":266,"yoast_json_ld":320,"_links":445},30880,"2024-11-01T11:57:08",{"rendered":184},"\u002F?p=30880","performance-marketing-agency-of-the-year-prolific-north-awards-2024",{"rendered":94},{"rendered":188,"protected":189},"\n\u003Cp>We’re incredibly proud to have been crowned the winner of the Performance Marketing Agency of the Year award at this year’s Prolific North Awards. This award is presented to agencies that excel at driving measurable and impactful results in their marketing campaigns for their clients.\u003C\u002Fp>\n\n\n\n\u003Cp>Winning Performance Marketing Agency of the Year at the Prolific North Awards is a testament to our commitment to delivering measurable and impactful results for our clients. This recognition highlights our dedication to our 3 key pillars; evidence, experimentation, and creativity.\u003C\u002Fp>\n\n\n\n\u003Cp>Our entry showcased key case studies of our work for our clients over the past year, ensuring results were measurable, and explored how we implemented campaigns. This was followed by displaying evidence of growth and growth potential as well as how we as an agency have had an impact on communities and the environment.\u003C\u002Fp>\n\n\n\n\u003Cp>For the past year, we have been growing our northern presence in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoutu.be\u002Fe7g4EnVZD7k?si=c6rctzEBJoGRRaHE\">Manchester\u003C\u002Fa> and this award is a milestone, highlighting how much we have achieved so far. We’re excited to see what the future holds as we continue to grow.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Introducing... Impression Manchester\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fe7g4EnVZD7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Thank you to our clients for your confidence and trust in our approach to setting a new standard of excellence for agency performance.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002F54108827571_25c1ec45ef_k.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30881\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"2048\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FWhatsApp-Image-2024-10-31-at-22.51.38.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30882\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FWhatsApp-Image-2024-10-31-at-22.47.00.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30883\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Congratulations to all the winners! To see the full list, click the link \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.prolificnorth.co.uk\u002Fnews\u002Fthe-prolific-north-marketing-awards-2024-the-winners\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to be a part of an award-winning marketing team, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">we’re hiring\u003C\u002Fa>! If you want to learn how we can deliver award-winning work in partnership with your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",false,{"rendered":95,"protected":189},98,30885,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":195,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},"Impression wins Performance Marketing Agency of the Year at Prolific North Awards | Impression",[197],44,[],[200],164,[202,93,203,204,205,206,207,208],"post-30880","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",[],[],[212,213,216,217],{"path":163,"name":164},{"path":214,"name":215},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":172,"name":94},"We’re incredibly proud to have been crowned the winner of the Performance Marketing Agency of the Year award at this year’s Prolific North Awards. This award is presented to agencies that excel at driving measurable and impactful results in their marketing campaigns for their clients. Winning Performance Marketing Agency of the Year at the Prolific 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That’s right! We’re back with our roundup from BrightonSEO, covering the top talks we attended during this spooky, rainy October conference. \u003C\u002Fp>\n\n\n\n\u003Cp>We had the opportunity not only to attend BrightonSEO but also to deliver \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fmjwcro_behaviouralscience-seo-activity-7249368975271149568-9x1i?utm_source=share&utm_medium=member_desktop\">talks\u003C\u002Fa>, run our own \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fimpression-digital-limited_learn-how-to-develop-a-clear-roadmap-to-help-activity-7245372377876901889-oOqN?utm_source=share&utm_medium=member_desktop\">training workshops\u003C\u002Fa>, and participate in exciting \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fpetarjovetic_back-in-the-office-after-having-an-amazing-activity-7249033830378934273-cJPO?utm_source=share&utm_medium=member_desktop\">roundtable & panel\u003C\u002Fa> discussions. This blog is a continuation of one we did \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrightonseo-our-round-up-from-april-2024\u002F\">earlier this year\u003C\u002Fa>, where we will be covering the talks, panels and roundtables we have attended, what we learnt, and key takeaways for you to implement in your day-to-day role.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-brightonseo\">What is BrightonSEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#cro-ux-panel\">CRO & UX panel\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#audience-centric-planning-and-creative-personas-a-strategic-approach-to-relevancy-sophie-coley\">Audience-centric planning and creative personas: a strategic approach to relevancy - Sophie Coley\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-manager-shift-the-art-of-people-management-miracle-inameti-archibong\">The Manager Shift: The Art of People Management - Miracle Inameti-Archibong\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-use-diversity-of-thought-to-grow-your-marketing-team-desmond-boateng\">How to use diversity of thought to grow your marketing team - Desmond Boateng\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-most-managers-are-destined-to-fail-and-how-to-avoid-being-one-of-them-paddy-moogan\">Why most managers are destined to fail and how to avoid being one of them - Paddy Moogan\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#are-we-in-a-race-to-zero-clicks-from-search-marcus-tober\">Are we in a race to zero clicks from search? - Marcus Tober\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-brightonseo\">\u003Cstrong>What is BrightonSEO?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>For readers who are unsure what BrightonSEO is, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbrightonseo.com\u002F\">BrightonSEO\u003C\u002Fa> is a bi-annual digital marketing conference held over two days in both Brighton (UK) and San Diego (USA). Since its humble beginnings in a Brighton pub in 2010, it has grown into a global event, drawing experts in SEO, PPC, Paid Social, Content, and more. Attendees can enjoy talks, training sessions, workshops, and networking opportunities. The October 2024 event took place on the 3rd and 4th.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"cro-ux-panel\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbrightonseo.com\u002Fsessions\u002Fpanel-cro-and-ux\">\u003Cstrong>CRO & UX panel\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Panellists: Myriam Jessier, Mel Barfield, Itasoha Akhibi, Julie Farley.\u003C\u002Fp>\n\n\n\n\u003Cp>The panel covered several CRO and UX points and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fcomple-e-a-t-expanding-the-seo-principle-with-additional-user-considerations\u002F\">their place in a wider modern SEO strategy\u003C\u002Fa>. The panellists delved into the most important UX metrics to keep track of, how to account for users in the ‘dark funnel’ where we can’t track them and why we should consider UX when it comes to data privacy. Alongside this, they also discussed how to ensure that you consider cultural differences in an age of AI tools.\u003C\u002Fp>\n\n\n\n\u003Cp>The talk provided a better understanding of various metrics people can use to measure a user’s experience on websites – such as average engagement time, traffic generated, and over core web vitals. This is particularly useful to provide context to why conversion rates may be down despite a solid search strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>Another key point was on general UX. The majority of people \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statista.com\u002Fforecasts\u002F997866\u002Fattitudes-towards-online-advertising-in-the-uk\">don’t really like online ads as it is\u003C\u002Fa>, so adding a poor journey after this completely ruins any chance of user retention. A few examples are things like subscription services making it hard to cancel – there is no point keeping people around who don’t want to be there so let them leave. A smoother experience would be remembered and they might even return at a later date if it’s convenient. As a must, marketers should always avoid predatory techniques, such as Tesco showing alcoholic products at checkout in-app despite preferences being chosen to do otherwise.\u003C\u002Fp>\n\n\n\n\u003Cp>The last point was how to account for users in the ‘dark funnel’ where tracking isn’t possible, and the importance of considering UX in data privacy. They also touched on factoring in cultural differences, especially in the era of AI tools.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FJames-Adlington.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29409\" width=\"160\" height=\"160\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">James Adlington, SEO Executive\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>“For SEOs, there were a lot of useful CRO metrics that you can make use of, such as bounce rate, average order value, and average time spent on site. Looking at these metrics could help you spot issues with certain pages that might not have been caused by poor content, for example; if users are bouncing off a page very quickly we can ask ourselves why and optimise the content if needed.”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"audience-centric-planning-and-creative-personas-a-strategic-approach-to-relevancy-sophie-coley\">\u003Ca href=\"https:\u002F\u002Fwww.propellernet.co.uk\u002Fsophies-2024-brightonseo-talk-audience-centric-planning-and-creative-personas-a-strategic-approach-to-relevancy\u002F\">\u003Cstrong>Audience-centric planning and creative personas: a strategic approach to relevancy\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> – Sophie Coley\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In her talk, Sophie investigates how ‘relevancy’ is the current big hot topic in both SEO and Digital PR… For the moment. The issue with relevancy is that there are so many, illucid ways to interpret this. Relevancy can be strictly measured but also can be very subjective and you can take a qualitative approach to this too. Sophie explored how you can approach relevancy in a more structured, tangible way, ensuring you’re speaking to the right audiences by using a framework she developed. Sophie wrapped up her talk by showcasing how to use AI as a tool to assist in creating customer personas in order to add structure and boundaries to ideation.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FdKu7FAiX-Damian-Summers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29759\" width=\"160\" height=\"160\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Damian Summers, Head of Digital PR\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>“If you’re in Digital PR and not yet using AI, it’s time to start. But rather than relying on generative AI to produce all your content, use it to enhance ideation sessions, inform briefs, and develop customer personas. By creating ‘people’ to ideate around, AI can help you better visualise and understand your audience.”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-manager-shift-the-art-of-people-management-miracle-inameti-archibong\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbrightonseo.com\u002Ftalks\u002Fthe-manager-shift-mastering-the-art-of-people-management\">\u003Cstrong>The Manager Shift: The Art of People Management\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> – Miracle Inameti-Archibong\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Miracle’s talk was a deep-dive into the essential skills that transform individual contributors into great people managers. She shared practical tips and strategies to help develop these skills and navigate the exciting transition to leading a team – including building a cohesive team, mastering communication and strategic planning. Key takeaways from this talk included:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Leaning into your weaknesses\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Your role will likely involve overcoming challenges, so embracing your weaknesses can often lead to success. \u003C\u002Fli>\n\n\n\n\u003Cli>Having a 90-day plan is crucial when starting a new role. The first 90 days shape perceptions, so use that time to make a strong impact.\u003C\u002Fli>\n\n\n\n\u003Cli>If you encounter struggles, seek out a mentor for guidance.\u003C\u002Fli>\n\n\n\n\u003Cli>Avoid surrounding yourself with people who simply agree with you or collude with your doubts. Look for those who challenge and push you to grow.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Understanding the culture of your organisation\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Learn how the organisation operates and how to navigate its unique culture.\u003C\u002Fli>\n\n\n\n\u003Cli>Establish a “personal boardroom” of key individuals from different areas:\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Information roles: UX\u002FUI designers, customer service experts.\u003C\u002Fli>\n\n\n\n\u003Cli>Power roles: Connectors, influencers, sponsors, and those who can unlock opportunities.\u003C\u002Fli>\n\n\n\n\u003Cli>Development roles: Individuals who push you or remove obstacles.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Building high-performance teams\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Being technically skilled doesn’t always translate into managing people well.\u003C\u002Fli>\n\n\n\n\u003Cli>Key management skills include coaching (empowering people) and mentoring (teaching specific skills). \u003C\u002Fli>\n\n\n\n\u003Cli>There are differences between coaching and mentoring. Junior team members may need mentoring, as they require specific guidance to develop skills Senior team members benefit more from coaching, where the focus is on empowering them to perform well independently.\u003C\u002Fli>\n\n\n\n\u003Cli>Regular 1-on-1 meetings are essential for providing clarity, connection, and support to your team members.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Delegating for success\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Delegation is essential for scaling success. It frees up your time for strategic planning while promoting collaboration and innovation within the team.\u003C\u002Fli>\n\n\n\n\u003Cli>Many managers struggle with delegation because they find it difficult to transition from doing to managing.\u003C\u002Fli>\n\n\n\n\u003Cli>There’s also a reluctance to move from being hands-on to providing support, sometimes because of a tendency to undervalue team management.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Managing a team\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Set clear expectations – be clear about what you expect from your team members and provide them with the guidance and support they need to succeed.\u003C\u002Fli>\n\n\n\n\u003Cli>There’s a difference between simply assigning tasks and assigning responsibility. Allowing team members the freedom to take ownership fosters creativity and demonstrates trust.\u003C\u002Fli>\n\n\n\n\u003Cli>Don’t reward behaviour that undermines team development, as it can stifle growth and disrupt the team’s dynamics. Ensure your role is properly aligned with leading, rather than constantly fixing issues created by poor delegation.\u003C\u002Fli>\n\n\n\n\u003Cli>Focus on high-impact tasks, those that are crucial for growth and development, and areas where your unique strengths add the most value.\u003C\u002Fli>\n\n\n\n\u003Cli>Developing emotional intelligence and self-awareness is key to managing people effectively.\u003C\u002Fli>\n\n\n\n\u003Cli>Diverse teams make better decisions 87% of the time. Inclusive teams foster better discussions, as varied perspectives lead to more informed choice.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Being an authentic leader\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Share your struggles with your team to build trust. Vulnerability allows others to see you as approachable and authentic.\u003C\u002Fli>\n\n\n\n\u003Cli>Embrace the diversity of skills within your team and understand what drives each person. Build objectives around their strengths and how they can contribute to the overall goals.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Performance management\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Performance issues should never come as a surprise. Provide timely, constructive feedback. Always give critical feedback in private and praise in public to encourage growth.\u003C\u002Fli>\n\n\n\n\u003Cli>Celebrate progress rather than waiting for perfection. By recognising small achievements, you create an environment where team members feel motivated to grow.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-use-diversity-of-thought-to-grow-your-marketing-team-desmond-boateng\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdgtlbase.com\u002Fen\u002Fblog\u002Fbrightonseo\u002F\">\u003Cstrong>How to use diversity of thought to grow your marketing team\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> – Desmond Boateng\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Desmond’s talk explored how Diversity goes beyond race, age, and gender – it also includes understanding someone’s position in society, background, and experiences. It highlighted how working with people who look and think differently helps foster a more inclusive and innovative team environment. Key takeaways from this talk included:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Embracing diversity in all forms\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Diversity goes beyond race, age, and gender. It also includes understanding someone’s position in society, background, and experiences.\u003C\u002Fli>\n\n\n\n\u003Cli>Connecting with people who look and think differently helps foster a more inclusive and innovative team environment.\u003C\u002Fli>\n\n\n\n\u003Cli>There are different ways of seeing the same thing – different perspectives – people aren’t against you if they have a different view\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Making team members feel seen and understood\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Recognising individual differences and identifying ways to better connect with people is crucial for inclusivity.\u003C\u002Fli>\n\n\n\n\u003Cli>By ensuring that everyone in the team feels seen and understood, you create an atmosphere where diverse perspectives are valued.\u003C\u002Fli>\n\n\n\n\u003Cli>To implement a diverse team, understand individuals strengths and weaknesses, create an environment where everyone is heard and seen and feels comfortable providing their own feedback  \u003C\u002Fli>\n\n\n\n\u003Cli>Send out surveys to your staff to ask how you’re doing as an employer – not everyone can be as open as they might like to be on calls \u003C\u002Fli>\n\n\n\n\u003Cli>Have a clear and transparent career progression framework to give everyone the same opportunity to grow \u003C\u002Fli>\n\n\n\n\u003Cli>Encourgae  participation from all team members by asking thoughtful questions in meetings. This helps bring out diverse perspectives and fosters more inclusive discussions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>The impact of cognitive diversity\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Cognitively diverse teams are 60% more likely to understand and anticipate changes in customer needs (Deloitte, 2017).\u003C\u002Fli>\n\n\n\n\u003Cli>Cognitive diversity refers to the different ways people think, approach problems, and solve them, which is essential for responding to evolving market conditions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-most-managers-are-destined-to-fail-and-how-to-avoid-being-one-of-them-paddy-moogan\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbrightonseo.com\u002Ftalks\u002Fwhy-most-managers-are-destined-to-fail-and-how-to-avoid-being-one-of-them\">\u003Cstrong>Why most managers are destined to fail and how to avoid being one of them\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> – Paddy Moogan\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Paddy’s talk shared three key reasons managers fail, with actionable tips and solutions on how to overcome these. It covered why managers fail, how to avoid failing and finally, how to take action. Key takeaways from this talk included:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Why managers fail\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Career progression is broken. Senior members of staff hit a ceiling. After reaching the senior level, the natural next step is often managing a team. This is typically the only way to get promoted in many companies. However, moving from senior-level work to team management is a significant transition, and many take this step without adequate preparation.\u003C\u002Fli>\n\n\n\n\u003Cli>Progressive Companies Offer Alternatives: Some companies offer two distinct tracks:\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The management track – focused on leading people \u003C\u002Fli>\n\n\n\n\u003Cli>The individual contributor track – focused on deepening subject matter expertise. \u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>However, many organisations, particularly agencies, struggle with this dual approach because it can be difficult to implement and manage.\u003C\u002Fli>\n\n\n\n\u003Cli>There is a servere lack of training for managers – it’s not prioritised and these soft skills are seen as a ‘nice to have’. 82% of managers in the UK are not provided with any formal training on how to be an effective leader. As a result, people are often promoted into management roles without the skills necessary to succeed. This is especially concerning because, as a manager, you directly impact the careers of multiple people. Without the right guidance, you risk making mistakes that affect not only yourself but your entire team.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>How to Avoid Failing as a Manager\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Becoming a good manager begins with acquiring knowledge through various means such as: Reading books on leadership and management, listening to podcasts and watching videos focused on managerial skills, attending conferences and networking with other leaders.\u003C\u002Fp>\n\n\n\n\u003Cp>The next and most important step is the application of this knowledge. Consistently applying what you’ve learned will lead to success.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>There are two key types of knowledge that will help you succeed as a manager\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Factual Knowledge (which you can gain from reading books\u002Ftaking courses). This includes the practical, tactical side of management such as:\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to conduct 1-to-1 meetings effectively.\u003C\u002Fli>\n\n\n\n\u003Cli>How to handle team performance, project updates, and time management.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Experiential Knowledge (which you can only gain from experience). This comes from real-world experiences such as:\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Making mistakes and learning from them.\u003C\u002Fli>\n\n\n\n\u003Cli>Participating in meetings and managing difficult conversations.\u003C\u002Fli>\n\n\n\n\u003Cli>Leading projects, giving\u002Freceiving feedback, and handling interpersonal conflicts.\u003C\u002Fli>\n\n\n\n\u003Cli>These experiences help you grow and refine your approach to leadership.\u003C\u002Fli>\n\n\n\n\u003Cli>Taking action as a manager\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>If you’re a new leader, some key areas to focus on include:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Line management topics: Understanding the basics of managing people.\u003C\u002Fli>\n\n\n\n\u003Cli>Personal development plans: Helping your team members grow in their roles.\u003C\u002Fli>\n\n\n\n\u003Cli>Giving and receiving feedback: Knowing how to offer constructive feedback and accept it yourself.\u003C\u002Fli>\n\n\n\n\u003Cli>Difficult conversations: Handling tough discussions with empathy and professionalism.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FPolly-Astill-NEW.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24257\" width=\"160\" height=\"160\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Polly Astill, Head of Marketing\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>“Paddy’s two types of knowledge showcase how you can improve your management skills. For example, it’s not just about reading blogs and watching webinars; it’s about asking for feedback from your team, learning from mistakes, and building emotional intelligence. This was an insightful talk and covered many do’s and don’ts of management. Perfect for someone who has just started a new management role.”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"are-we-in-a-race-to-zero-clicks-from-search-marcus-tober\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbrightonseo.com\u002Ftalks\u002Fare-we-in-a-race-to-zero-clicks-from-search\">\u003Cstrong>Are we in a race to zero clicks from search?\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> – Marcus Tober\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In his talk, Marcus Tober addressed the concept of a ‘race to zero clicks’ from search engines, examining the implications of search engine results increasingly providing direct answers and information without requiring users to click through to websites. He looked into how this trend affects organic traffic and user behaviour, highlighting the challenges it poses for businesses reliant on traditional SEO strategies. Marcus went on to explore how to use platforms like Reddit and optimising content for large language models (LLMs) to enhance brand visibility and overall presence in a changing digital landscape.\u003C\u002Fp>\n\n\n\n\u003Cp>Marcus emphasised that brand awareness will be crucial for both search and LLMO performance, as building brand authority will be a crucial ranking factor, not just for traditional search engines, but also for LLMs. As search results become more integrated with AI-driven overviews, a strong brand presence across the web, backed by credible sources and media mentions, will drive both visibility and trust. User-generated content platforms like Reddit are becoming increasingly important, often outranking traditional authority sites. Brands can leverage these platforms to answer user queries and build authority, enhancing both SEO and AI-driven search results.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28151\" width=\"160\" height=\"160\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Abbie Hallam, SEO Executive\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>“When producing content, be more mindful of structuring it for large language models (LLMs). This means ensuring that content is organised with clear metadata and follows a logical structure to make it easier for LLMs to interpret and surface. You can also explore alternative platforms like Reddit. Here, brands can engage directly with their target audience and build brand authority by answering questions.”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":108,"protected":189},30842,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":506,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},"BrightonSEO Talk Round-up | October 2024 | Impression",[508],39,[510],{"id":511,"name":512,"path":513},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[515],135,[517,93,203,204,205,206,207,518,519],"post-30833","category-digital-marketing","collections-brighton-seo",[],[],[523,524,525,526],{"path":163,"name":164},{"path":214,"name":215},{"path":118,"name":29},{"path":172,"name":107},"Not one, but two blogs? That’s right! We’re back with our roundup from BrightonSEO, covering the top talks we attended during this spooky, rainy October conference.  We had the opportunity not only to attend BrightonSEO but also to deliver talks, run our own training workshops, and participate in exciting roundtable & panel discussions. 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a competitive four-way pitch process, The Cornish Company has appointed Impression as its \u003Ca rel=\"noreferrer noopener\" href=\"\u002F\">performance marketing agency\u003C\u002Fa> to help it achieve ambitious revenue growth targets.\u003C\u002Fp>\n\n\n\n\u003Cp>We will deliver a suite of services spanning digital strategy, paid media, SEO, digital PR, creative, digital experience and measurement solutions. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression was selected due to the combination of skills our team was able to showcase, including our deep-channel expertise and broader strategic capabilities. The Cornish Company also noted our commitment and enthusiasm shown towards its brand and what it’s aiming to achieve in the future. \u003C\u002Fp>\n\n\n\n\u003Cp>Commenting on the appointment of Impression, Sophie Handley, Head of Marketing at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthecornishcompany.com\u002F\">The Cornish Company\u003C\u002Fa> said:\u003C\u002Fp>\n\n\n\n\u003Cp>“We are thrilled to announce our partnership with Impression, a collaboration that marks an exciting new chapter for The Cornish Company. This partnership will allow us to amplify our brand story and connect with even more customers who share our passion for quality, sharing experiences with loved ones, and the best of Cornwall! With Impressions’s expertise in media strategy and innovative marketing, we’re confident that together, we will drive meaningful growth and expand our reach in a way that stays true to our values.”\u003C\u002Fp>\n\n\n\n\u003Cp>Adam Bly, Head of Growth at \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-more-value-from-your-digital-marketing-strategy\u002F\">Impression\u003C\u002Fa> added:\u003C\u002Fp>\n\n\n\n\u003Cp>“We are delighted to have started this partnership with The Cornish Company. The first call with the team was great and things got more exciting from there, culminating in a pitch at the client’s offices on a beautiful sunny Thursday in Cornwall. This ambitious brand is already an inspiring lockdown success story – we’re excited to help them write their next chapter.”\u003C\u002Fp>\n\n\n\n\u003Cp>We’re incredibly excited to see what we can achieve together in the future. Watch this space! \u003C\u002Fp>\n",{"rendered":121,"protected":189},30830,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},[197],[],[729,200],11,[731,93,203,204,205,206,207,208],"post-30829",[],[],[735,736,737,738],{"path":163,"name":164},{"path":214,"name":215},{"path":104,"name":105},{"path":172,"name":120},"Following a competitive four-way pitch process, The Cornish Company has appointed Impression as its performance marketing agency to help it achieve ambitious revenue growth targets. 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Cornish Company appoints Impression as its performance marketing agency partner   - 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thrilled to have won an award at this year’s Google Agency Excellence Awards! This award highlights our commitment to making Impression one of the best agencies to work for. Over the past year, we’ve consistently improved our processes and launched new initiatives, always prioritising employee well-being and corporate responsibility in everything we do.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“Judges from Accenture, an independent third party, were impressed by how the Impression team, Google’s winning agency for Workplace Excellence in the 2024 Agency Excellence Awards, were able to link DEI initiatives and company culture to the impact on their own business as well as that of their clients. Impression’s holistic hiring practices, employee support, and intentional efforts to promote innovation and collaboration set them apart.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fagencyexcellenceawards.withgoogle.com\u002Fintl\u002Fen_emea\">Google’s Agency Excellence Awards\u003C\u002Fa> celebrate exceptional performance and innovation among Google’s top-performing agencies and partners. The Workplace Excellence category recognises companies that prioritise creating outstanding work environments. This award highlights agencies that focus on employee well-being, development, and growth, ensuring a positive and productive workplace culture while consistently delivering excellent results for clients.\u003C\u002Fp>\n\n\n\n\u003Cp>The Award for Workplace Excellence was split into 3 segments that highlighted how we:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Nurtured talent by fostering a culture of diversity, equity, and inclusion, creating a space where everyone feels psychologically safe and free to be themselves—even before they join Impression. In 2023, we worked with an external EDI consultant, to measure how effective our EDI initiatives were and how we could improve, since then, staff felt that ‘noticeable efforts had been made in EDI at Impression and all staff who engaged with our consultant showed a great desire to learn, understand and better support their colleagues’.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"2\">\n\u003Cli>Shared the impact of our leadership. We’ve always been open to trying new things, and we firmly believe that leadership and innovation are about identifying challenges and guiding a talented team to be able to develop solutions. This led to us putting more focus on 3 key areas: Evidence, Experimentation and Creativity. These key principles drive our culture of innovation, and we’ve picked them because we know that these are the main challenges our clients will face in 2025 and beyond.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"3\">\n\u003Cli>Evaluated how our culture fosters growth, creating new opportunities for Impression and our clients. Attracting and retaining the best talent ensures we are pioneering new approaches and keeping our clients at the forefront of digital innovation and over the last 12 months, our client retention rate is 97%. Our strong team retention figures also mean that when new opportunities are identified on accounts, it’s the same individual or team seeing that opportunity through to completion.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>We’re committed to setting the new standard of excellence for agencies, through our people, performance and impact.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fagency-excellence-awards-2024-1.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30758\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fagency-excellence-awards-2024-2.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30757\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fagency-excellence-awards-2024-3.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30756\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>If you want to be a part of an award-winning marketing team, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">we’re hiring\u003C\u002Fa>! If you want to learn how we can deliver award-winning work in partnership with your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":130,"protected":189},30761,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":908,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},"Impression wins Workplace Excellence award at Google’s Agency Excellence Awards 2024 | Impression",[197],[],[200],[913,93,203,204,205,206,207,208],"post-30752",[],[],[917,918,919,920],{"path":163,"name":164},{"path":214,"name":215},{"path":104,"name":105},{"path":172,"name":129},"We’re thrilled to have won an award at this year’s Google Agency Excellence Awards! This award highlights our commitment to making Impression one of the best agencies to work for. 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json\u002Fwp\u002Fv2\u002Fmedia\u002F30761",[1067],{"href":1068},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=30752",[1070,1072,1074],{"taxonomy":483,"embeddable":88,"href":1071},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=30752",{"taxonomy":486,"embeddable":88,"href":1073},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=30752",{"taxonomy":158,"embeddable":88,"href":1075},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=30752",[1077],{"name":492,"href":493,"templated":88},{"id":1079,"date":1080,"date_gmt":1080,"guid":1081,"modified":142,"modified_gmt":142,"slug":1083,"status":19,"type":93,"link":141,"title":1084,"content":1085,"excerpt":1087,"author":191,"featured_media":1088,"comment_status":20,"ping_status":20,"sticky":189,"template":5,"format":193,"meta":1089,"categories":1090,"collections":1091,"coauthors":1092,"class_list":1093,"acf":1095,"head_links":1096,"breadcrumbs":1097,"url_path":141,"search_description":1102,"featured_image_urls":1103,"authors":1135,"type_nicename":263,"reading_minutes":133,"category":1143,"yoast_title":139,"yoast_meta":1145,"yoast_json_ld":1171,"_links":1221},30699,"2024-10-16T14:22:24",{"rendered":1082},"\u002F?p=30699","impression-wins-3-awards-at-the-global-digital-excellence-awards",{"rendered":139},{"rendered":1086,"protected":189},"\n\u003Cp>Setting the benchmark in the digital industry, the Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools, and teams from across the globe. The awards aren’t about the size of your campaign or agency, they simply recognise and celebrate stand-out innovation and creativity.\u003C\u002Fp>\n\n\n\n\u003Cp>The awards are judged by leading industry experts from around the world. Judging is ethical, transparent, and fair with all entrants receiving feedback on their submissions.\u003C\u002Fp>\n\n\n\n\u003Cp>We are delighted to have been crowned a winner in the following categories:\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"best-charity-campaign-impression-cancer-research-uk\">Best Charity Campaign – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fcancer-research-uk-legacy\u002F\">Impression & Cancer Research UK\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>The judges said\u003C\u002Fstrong>: Impression’s significant financial contributions to life-changing science are incredibly inspiring. This campaign impressed with its exceptional management of targeting and strong understanding of the target audience. The manual effort to gather necessary data without compromising sensitive information is noteworthy. Moreover, establishing the lifetime value of conversion actions and implementing value-based reporting were strategic moves that clearly drove this campaign’s success. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"organic-content-campaign-of-the-year-impression-stanhope-insurance\">Organic Content Campaign of the Year – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fstanhope-insurance-seo\u002F\">Impression & Stanhope Insurance\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>The judges said\u003C\u002Fstrong>: Impression demonstrated a highly effective and methodical approach to enhancing organic growth for their client. Their comprehensive strategy met the client’s objectives and highlighted the real benefits of SEO. The improvements to the website, coupled with thorough research into competitors and effective practices, significantly increased their organic user base. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ppc-agency-of-the-year\">PPC Agency of the Year \u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>The judges said:\u003C\u002Fstrong> The winning agency is going far! We loved how they presented their team, working methods and benefits. Their clients were clearly satisfied with the campaigns, which showed excellent results. They provided clear examples of recent work, outlining the objectives, strategies and outcomes. \u003C\u002Fp>\n\n\n\n\u003Cp>View the full list of this year’s winners \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fglobaldigitalexcellenceawards.com\u002F2024-winners\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>We’re committed to being the best at what we do, and helping our clients do the same. If you want to be a part of an award-winning marketing team, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">we’re hiring\u003C\u002Fa>! If you want to learn how we can deliver award-winning work in partnership with your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":140,"protected":189},30848,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":139,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},[197],[],[729,200],[1094,93,203,204,205,206,207,208],"post-30699",[],[],[1098,1099,1100,1101],{"path":163,"name":164},{"path":214,"name":215},{"path":104,"name":105},{"path":172,"name":139},"Setting the benchmark in the digital industry, the Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools, and teams from across the globe. The awards aren’t about the size of your campaign or agency, they simply recognise and celebrate stand-out innovation and creativity. 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absolutely thrilled to have been shortlisted 6 times at The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchawards.co.uk\u002F\">UK Search Awards\u003C\u002Fa> 👏\u003C\u002Fp>\n\n\n\n\u003Cp>The UK Search Awards are an annual event that celebrates excellence in Organic and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">Paid Media\u003C\u002Fa> marketing across the UK. They recognise the achievements of agencies, teams, and individuals in delivering innovative, creative, and outstanding results in search and digital marketing campaigns. The awards highlight best practices and cutting-edge strategies within the industry, with categories covering areas such as marketing in the automotive industry, content marketing, and the effective use of technology in search marketing.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Here are the categories in which we have been shortlisted:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Best Large PPC Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best Large \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best use of Search – SEO (B2B):  Impression & \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theaccessgroup.com\u002Fen-gb\u002F\">The Access Group\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Best use of Search – Automotive: Impression & MOTORS\u003C\u002Fli>\n\n\n\n\u003Cli>Best Integrated Campaign: Impression & GazeboShop\u003C\u002Fli>\n\n\n\n\u003Cli>Best use of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa> in a Search Campaign: Impression & Marmalade\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Congratulations to everyone else who has been shortlisted for an award. See the full shortlist of nominations \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchawards.co.uk\u002F2024-shortlist\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Want to partner with us? Explore our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to see how we can devise and deliver high-performing integrated strategies to help your business grow.\u003C\u002Fp>\n",{"rendered":149,"protected":189},30684,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1270,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},"Impression shortlisted 6 times at The 2024 UK Search Awards | Impression",[197],[],[200],[1275,93,203,204,205,206,207,208],"post-30681",[],[],[1279,1280,1281,1282],{"path":163,"name":164},{"path":214,"name":215},{"path":104,"name":105},{"path":172,"name":148},"We’re absolutely thrilled to have been shortlisted 6 times at The UK Search Awards 👏 The UK Search Awards are an annual event that celebrates excellence in Organic and Paid Media marketing across the UK. 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