[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F4":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":175,"head_links":177,"breadcrumbs":163,"posts":181,"pages":158,"head":1470},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":159},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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Ahern’s posts",{"data":91,"pages":158},[92,106,118,131,140,149],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression hires first Head of PR and Social","\u003Cp>We’re delighted to welcome Hannah Craig to Impression! Hannah brings more than a decade’s experience across integrated PR, influencer engagement and social strategies. Prior to joining Impression, she founded the northern division of The PHA Group, establishing and leading teams across Leeds and Manchester. Other previous roles include Group Account Director at creative agency Finn […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-hires-first-head-of-pr-and-social\u002F","2025-09-02T12:47:26",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fgetty-images-yd9ussBXoT4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"Impression shortlisted 5 times at The Global Search Awards 2025","\u003Cp>We’re excited to announce we’ve been shortlisted for 5 awards at the Global Search Awards 2025! The Global Search Awards are considered the pinnacle of recognition in the search industry, celebrating the very best in Paid Media, SEO, and content marketing on a worldwide scale. These awards are a powerful validation of the expertise and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-5-times-at-the-global-search-awards-2025\u002F","2025-09-01T14:15:17",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fglobal-search-awards-2025-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":98,"image":123,"authors":124,"category":128},"Meta Ads are limiting measurement for Healthcare Advertisers: Here’s what you can do about it","\u003Cp>If you’re running campaigns in the healthcare space, you’ve likely noticed it’s getting harder to measure performance on Meta platforms. From restricted targeting options to increasingly vague conversion data, Meta (Facebook and Instagram) is taking a privacy-first stance, and healthcare advertising is in the spotlight. Here’s what’s changed, why it’s happened, and how healthcare advertisers […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeta-ads-limiting-measurement-for-healthcare-advertisers\u002F","2025-06-30T11:31:36","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fmariia-shalabaieva-WR6qHgdWS-Y-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[125],{"name":126,"image":127},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":129,"name":130},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":93,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":111,"image":136,"authors":137,"category":139},"Impression Wins 2 awards at the European Search Awards 2025","\u003Cp>The European Search Awards are among the most prestigious in digital marketing, SEO and Paid Media across Europe, so we’re incredibly proud to bring home two wins. These awards recognise not just the results we’ve achieved with our client partners, but the creativity, collaboration, and strategic thinking that went into making them happen. This year’s […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-european-search-awards-2025\u002F","2025-05-09T09:59:47","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FEUSAWinner2025rectangle.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[138],{"name":4,"image":102},{"to":116,"name":117},{"type_key":93,"title":141,"excerpt":142,"to":143,"postedAt":144,"readingTime":98,"image":145,"authors":146,"category":148},"Impression Wins Best Agency To Work For at The 2025 UK Company Culture Awards","\u003Cp>After a year of hard work and progress, we’re thrilled to be taking home the award for the Best Agency to Work for at the UK Company Culture awards. We’re committed to being the best place for digital talent to grow their career. That means prioritising development and wellbeing, while also improving key processes like […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-best-agency-to-work-for-2025\u002F","2025-05-02T10:55:30","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fukcc2025winner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[147],{"name":4,"image":102},{"to":116,"name":117},{"type_key":93,"title":150,"excerpt":151,"to":152,"postedAt":153,"readingTime":98,"image":154,"authors":155,"category":157},"Impression Wins 2 awards at The 2025 Global Agency Awards","\u003Cp>We’re incredibly proud to be taking home 2 winner trophies at The Global Agency Awards! This recognition is a true testament to the creativity, hard work and experimental mindset that we bring to everything we do. The Global Agency Awards honour agencies of every size and speciality that drive meaningful impact—whether on a local, regional, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-2-awards-2025-global-agency-awards\u002F","2025-04-11T09:58:30","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgaaogimage.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156],{"name":4,"image":102},{"to":116,"name":117},"29",{"type":160,"style":161,"title":162,"heading":4,"intro":11,"services":12,"breadcrumbs":163,"photo":47,"social":175},"author","dark","Meet the Team",[164,167,170,173],{"path":165,"name":166},"\u002F","Home",{"path":168,"name":169},"\u002Fabout\u002F","About Us",{"path":171,"name":172},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":174,"name":4},null,{"twitter":5,"linkedin":176},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[178],{"rel":179,"href":180},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[182,493,679,926,1108,1289],{"id":183,"date":184,"date_gmt":184,"guid":185,"modified":97,"modified_gmt":97,"slug":187,"status":19,"type":93,"link":96,"title":188,"content":189,"excerpt":192,"author":193,"featured_media":194,"comment_status":20,"ping_status":20,"sticky":191,"template":5,"format":195,"meta":196,"categories":197,"collections":199,"coauthors":200,"class_list":203,"acf":211,"head_links":212,"breadcrumbs":213,"url_path":96,"search_description":220,"featured_image_urls":221,"authors":256,"type_nicename":265,"reading_minutes":98,"category":266,"yoast_title":268,"yoast_meta":269,"yoast_json_ld":322,"_links":444},34379,"2025-09-02T12:27:23",{"rendered":186},"\u002F?p=34379","impression-hires-first-head-of-pr-and-social",{"rendered":94},{"rendered":190,"protected":191},"\n\u003Cp>\u003Cstrong>We’re delighted to welcome \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhannah-craig-76053838\u002F\">Hannah Craig\u003C\u002Fa> to Impression!\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Hannah brings more than a decade’s experience across integrated PR, influencer engagement and social strategies. Prior to joining Impression, she founded the northern division of The PHA Group, establishing and leading teams across Leeds and Manchester. Other previous roles include Group Account Director at creative agency Finn and PR Account Director at global communications network Saatchi & Saatchi. \u003C\u002Fp>\n\n\n\n\u003Cp>In her new role, Hannah will be responsible for supercharging our existing \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa> capabilities by grouping PR, social and influencer under one roof, ensuring that the disciplines work together rather than in silo to strengthen our clients’ campaigns across multiple channels.\u003C\u002Fp>\n\n\n\n\u003Cp>Hannah has joined our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoutu.be\u002Fe7g4EnVZD7k?si=V0TMu_rCdMGjv45k\">Manchester office\u003C\u002Fa>, which we launched back in late 2023. We’ve since moved into a larger office space to accommodate our growing team, and have partnered with a number of high-profile regional clients, including Castore and MoneyPlus.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>\u003Cstrong>Speaking of joining the team, Hannah said:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:18px\">\u003Cem>“I’m so excited to join Impression. I grew up in ‘traditional PR’ where creativity, storytelling and relationships win the day, but I’m equally convinced the future belongs to ideas you can measure, iterate and scale. By fusing the craft of classic PR with the precision and accountability of ‘digital PR’ and social, we’ll create something genuinely distinctive for our clients: bigger stories, smarter distribution and results you can see on the dashboard and the bottom line.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:18px\">\u003Cem>“The best PR ideas should travel, earning headlines and conversation, then powering owned and paid content that keeps delivering long after launch. Combining our service offerings to integrate social and influencer will help us achieve this, and more.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:18px\">\u003Cem>“What really drew me to Impression was the ambition of the agency and the culture within the team. It’s a place that’s hungry to grow, not afraid to push boundaries and genuinely collaborative. And to me, that’s the perfect foundation for building something special together!”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>\u003Cstrong>Liam Wade, our Performance Director, added:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:18px\">\u003Cem>“We’ve always been committed to challenging best practice – not just doing what’s expected but constantly asking how we can do it better to stay ahead of the curve. Building the marketing team of the future means bringing together brilliant specialists who can think beyond channels and deliver integrated strategies that drive real impact. Hannah’s role is a big step forward in that journey for us. By uniting PR and social, she’ll help us raise the bar, create standout work and set a new benchmark for what clients can experience from an agency partnership.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",false,{"rendered":95,"protected":191},98,34390,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":191,"footnotes":5},[198],45,[],[201,202],11,164,[204,93,205,206,207,208,209,210],"post-34379","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",[],[],[214,215,218,219],{"path":165,"name":166},{"path":216,"name":217},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":174,"name":94},"We’re delighted to welcome Hannah Craig to Impression! Hannah brings more than a decade’s experience across integrated PR, influencer engagement and social strategies. Prior to joining Impression, she founded the northern division of The PHA Group, establishing and leading teams across Leeds and Manchester. Other previous roles include Group Account Director at creative agency Finn 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This recognition helps us build trust and provides a platform to showcase our best work. It’s an opportunity not only to celebrate our team’s hard work but also to recognise our clients’ success.\u003C\u002Fp>\n\n\n\n\u003Cp>Here are the categories in which we have been shortlisted:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Best use of Search – Travel \u002F Leisure PPC Large – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fwizz-air-demand-generation\u002F\">Wizz Air\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Best use of PR in a Search Campaign – The Cornish Company\u003C\u002Fli>\n\n\n\n\u003Cli>Best Global Large SEO Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best Global Large PPC Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best Global Large Integrated Agency\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Congratulations to everyone else who has been shortlisted for an award. See the full shortlist of nominations \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fglobalsearchawards.net\u002F2025-shortlist\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>This year, the Global Search Awards will be taking place in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdontpanicprojects.com\u002Fdontpanicevents\u002Fglobal-search-awards-2025\u002F\">Dublin, Ireland\u003C\u002Fa>! We hope to see all the nominees there!\u003C\u002Fp>\n\n\n\n\u003Cp>Want to partner with us? Explore our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to see how we can devise and deliver high-performing integrated strategies to help your business grow.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":108,"protected":191},34384,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":505,"_yoast_wpseo_metadesc":5,"inline_featured_image":191,"footnotes":5},"Impression shortlisted 5 times at The Global Search Awards 2025 | Impression",[507],44,[],[202],[511,93,205,206,207,208,209,512],"post-34382","category-our-news",[],[],[516,517,518,519],{"path":165,"name":166},{"path":216,"name":217},{"path":116,"name":117},{"path":174,"name":107},"We’re excited to announce we’ve been shortlisted for 5 awards at the Global Search Awards 2025! The Global Search Awards are considered the pinnacle of recognition in the search industry, celebrating the very best in Paid Media, SEO, and content marketing on a worldwide scale. These awards are a powerful validation of the expertise and 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you’re running campaigns in the healthcare space, you’ve likely noticed it’s getting harder to measure performance on Meta platforms. From restricted targeting options to increasingly vague conversion data, Meta (\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F\">Facebook and Instagram\u003C\u002Fa>) is taking a privacy-first stance, and healthcare advertising is in the spotlight.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s what’s changed, why it’s happened, and how healthcare advertisers can adapt.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-healthcare-advertisers-are-seeing-measurement-restrictions-on-meta\">Why Healthcare advertisers are seeing measurement restrictions on Meta\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta is tightening controls on how ads are measured and optimised when they fall into “sensitive categories”, healthcare being one. These changes include:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"conversion-tracking-limits\">\u003Cstrong>Conversion tracking limits\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>You may no longer see specific data on actions like appointment bookings or form submissions.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"less-granular-audience-data\">\u003Cstrong>Less granular audience data\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Detailed demographic or behavioural insights are no longer surfaced when health-related ad categories are used.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"reduced-retargeting-options\">\u003Cstrong>Reduced retargeting options\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Users who engage with health ads are increasingly excluded from retargeting pools.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"aggregated-event-measurement-aem\">\u003Cstrong>Aggregated Event Measurement (AEM)\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Privacy-preserving frameworks like AEM restrict how individual user-level actions are tracked across Meta properties.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-this-means-for-healthcare-advertisers\">What This Means for Healthcare Advertisers\u003C\u002Fh2>\n\n\n\n\u003Cp>For advertisers used to relatively unrestricted targeting and ROI tracking, these limitations can be a challenge.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"attribution-is-harder\">\u003Cstrong>Attribution is harder\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Without clear visibility into post-click and post-view behaviour, it’s harder to understand which ads are working.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"optimisation-is-less-efficient\">\u003Cstrong>Optimisation is less efficient\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Without clear signals, Meta’s algorithms have less data to improve delivery.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"your-performance-indicators-such-as-cpa-and-roi-may-rise\">\u003Cstrong>Your performance indicators,\u003C\u002Fstrong> such as CPA and RO,\u003Cstrong>I may rise\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Less accurate data can lead to broader, less efficient reach.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>In short, lower-quality data means less efficient ads\u003C\u002Fstrong>!\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-adapt-privacy-forward-strategies-that-still-perform\">How to adapt: Privacy-forward strategies that still perform\u003C\u002Fh2>\n\n\n\n\u003Cp>Here’s how advertisers are adjusting to Meta’s changes:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"1-utilise-first-party-data\">\u003Cstrong>1. Utilise first-party data\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Build owned audiences through gated content, newsletter sign-ups or webinars. Use CRM integrations to drive smarter lookalikes and nurture prospects directly.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2-adjust-campaign-objectives\">\u003Cstrong>2. Adjust campaign objectives\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Align more campaigns with \u003Cstrong>upper and mid-funnel objectives\u003C\u002Fstrong>: brand awareness, video engagement, or traffic to landing pages.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"3-contextual-over-behavioural\">\u003Cstrong>3. Contextual over behavioural\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>You can’t rely as much on behavioural targeting, but you \u003Cem>can\u003C\u002Fem> place ads in content-rich environments relevant to health. eg, fitness content, mental wellness pages, or specific health condition pages.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"4-server-side-tracking-and-conversions-api\">\u003Cstrong>4. Server-Side Tracking and Conversions API\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>While browser-based tracking is weakening, server-side solutions like Meta’s \u003Cstrong>Conversion API (CAPI)\u003C\u002Fstrong> help send more compliant, reliable conversion signals.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"5-diversify-channels\">\u003Cstrong>5. Diversify Channels\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Consider channels like Google Search (intent-driven) or other social channels which are yet to roll out these restrictions.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"final-thoughts\">\u003Cstrong>Final Thoughts\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>This isn’t just \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F\">Meta ads\u003C\u002Fa> tightening the screws, it’s the direction many platforms are moving towards. The key is to build \u003Cstrong>privacy-resilient marketing strategies\u003C\u002Fstrong>, not just patch the old ones.\u003C\u002Fp>\n\n\n\n\u003Cp>Digital marketers who adapt early, embrace privacy-first tactics, and focus on long-term data strategies will be best positioned for success in the future. If you have any questions about anything raised in this blog, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">talk to one of our experts.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ff0sKYLsk-Measurement_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27925\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":120,"protected":191},33563,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":191,"footnotes":5},[692],41,[],[695],120,[697,93,205,206,207,208,209,698],"post-33559","category-measurement",[],[],[702,703,704,705],{"path":165,"name":166},{"path":216,"name":217},{"path":129,"name":130},{"path":174,"name":119},"If you’re running campaigns in the healthcare space, you’ve likely noticed it’s getting harder to measure performance on Meta platforms. From restricted targeting options to increasingly vague conversion data, Meta (Facebook and Instagram) is taking a privacy-first stance, and healthcare advertising is in the spotlight. 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These awards recognise not just the results we’ve achieved with our client partners, but the creativity, collaboration, and strategic thinking that went into making them happen.\u003C\u002Fp>\n\n\n\n\u003Cp>This year’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Feuropeansearchawards.com\u002F\">European Search Awards\u003C\u002Fa> were hosted in Kraków, Poland, and on the night, we won the following awards:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>🏆 Best Large Integrated Search Agency\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">“Impression left a strong impact. We particularly liked their thorough analysis of client retention factors within and beyond their influence. Their approach to ensuring fair pay through an external salary review process was particularly striking. The agency demonstrates a commitment to expanding its client base, maintaining high renewal rates, launching a boot camp programme, fostering community growth, and enhancing AI integration across its services.”\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>🏆 Best Large PPC Agency\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">“Impression’s objectives were clearly defined, with strong work examples effectively showcasing their strategy, execution, and results. They are a thriving and fast-growing agency, demonstrating industry leadership, innovation, and significant client impact. Their cutting-edge PPC strategies, high client retention, and outstanding workplace culture further reinforce their excellence. Commitment to sustainability, expansion into enterprise accounts, and impressive revenue growth highlight their forward-thinking approach.”\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"754\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Feuropean-search-awards-2025-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33118\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"852\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Feuropean-search-awards-2025-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33117\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F54507099336_219cdbe896_k.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33121\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>We’re committed to being the best at what we do, and helping our clients do the same. \u003C\u002Fp>\n\n\n\n\u003Cp>If you want to be a part of an award-winning marketing team, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">we’re hiring\u003C\u002Fa>! If you want to learn how we can deliver award-winning work in partnership with your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":133,"protected":191},33122,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":938,"_yoast_wpseo_metadesc":5,"inline_featured_image":191,"footnotes":5},"Impression Wins 2 awards at the European Search Awards 2025 | Impression",[507],[],[202],[943,93,205,206,207,208,209,512],"post-33116",[],[],[947,948,949,950],{"path":165,"name":166},{"path":216,"name":217},{"path":116,"name":117},{"path":174,"name":132},"The European Search Awards are among the most prestigious in digital marketing, SEO and Paid Media across Europe, so we’re incredibly proud to bring home two wins. These awards recognise not just the results we’ve achieved with our client partners, but the creativity, collaboration, and strategic thinking that went into making them happen. This year’s 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Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=33116",[1100,1102,1104],{"taxonomy":482,"embeddable":88,"href":1101},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=33116",{"taxonomy":485,"embeddable":88,"href":1103},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=33116",{"taxonomy":160,"embeddable":88,"href":1105},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=33116",[1107],{"name":491,"href":492,"templated":88},{"id":1109,"date":1110,"date_gmt":1110,"guid":1111,"modified":144,"modified_gmt":144,"slug":1113,"status":19,"type":93,"link":143,"title":1114,"content":1115,"excerpt":1117,"author":193,"featured_media":1118,"comment_status":20,"ping_status":20,"sticky":191,"template":5,"format":195,"meta":1119,"categories":1120,"collections":1121,"coauthors":1122,"class_list":1123,"acf":1125,"head_links":1126,"breadcrumbs":1127,"url_path":143,"search_description":1132,"featured_image_urls":1133,"authors":1165,"type_nicename":265,"reading_minutes":98,"category":1173,"yoast_title":141,"yoast_meta":1175,"yoast_json_ld":1201,"_links":1251},33066,"2025-05-02T10:55:29",{"rendered":1112},"\u002F?p=33066","impression-wins-best-agency-to-work-for-2025",{"rendered":141},{"rendered":1116,"protected":191},"\n\u003Cp>After a year of hard work and progress, we’re thrilled to be taking home the award for the Best Agency to Work for at the UK Company Culture awards. We’re committed to being the best place for digital talent to grow their career. That means prioritising development and wellbeing, while also improving key processes like recruitment, CSR, and inclusivity.\u003C\u002Fp>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcompanycultureawards.co.uk\u002F\">UK Company Culture Awards\u003C\u002Fa> recognise organisations that go beyond business goals to build inclusive, supportive, and empowering workplaces. They celebrate companies that invest in their people, champion individuality, and create environments where everyone feels valued. We believe that a strong culture shapes how we work and grow, and getting it right makes all the difference.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Here’s what the judges said about our win:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">“Impression’s commitment to employee engagement and well-being is deeply embedded, supported by a proven track record of initiatives that attract, develop, and retain a high-performing team. With so many benefits, it’s evident they genuinely care about work-life balance. Their training programmes, clear career growth paths, and mental health support ensure employees feel valued and motivated. A high retention rate and rapid business growth further prove they’re on the right track! They’ve created an environment where employees feel supported and inspired to thrive.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>People Director, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fzoe-ogden\u002F\">Zoë Ogden\u003C\u002Fa>, responded:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>“Being named Best Agency to Work For once again is an incredible honour and a reflection of the culture we’ve continued to nurture over time, and during exciting periods of growth and change. This repeated recognition speaks to our long-standing commitment to creating an environment where our people feel truly supported, inspired, and empowered to thrive. In the last 12 months, we have invested in our Learning & Development offering more than we ever have before, with the introduction of an LMS to support our learning ambitions. There’s so much more to keep building on, and this is great motivation to keep pushing forward with exciting initiatives!”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FZoe-Ogden.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31867\" width=\"160\" height=\"160\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Zoë Ogden, People Director at Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>We’ve expanded our offering with new service lines, which not only help us deliver more value to clients but also create new opportunities for our team to learn, grow, and for others to join Impression.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F54491267405_10589e201d_k.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33068\" width=\"668\" height=\"445\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>B Corp™ remain central to our direction and ambition, guiding how we grow, support our teams, and deliver impact. Read more about what we’ve done \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpact-report-2024\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>We’re committed to being the best at what we do, and helping our clients do the same. \u003C\u002Fp>\n\n\n\n\u003Cp>If you want to be a part of an award-winning marketing team, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">we’re hiring\u003C\u002Fa>! If you want to learn how we can deliver award-winning work in partnership with your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":142,"protected":191},33070,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":141,"_yoast_wpseo_metadesc":5,"inline_featured_image":191,"footnotes":5},[507],[],[202],[1124,93,205,206,207,208,209,512],"post-33066",[],[],[1128,1129,1130,1131],{"path":165,"name":166},{"path":216,"name":217},{"path":116,"name":117},{"path":174,"name":141},"After a year of hard work and progress, we’re thrilled to be taking home the award for the Best Agency to Work for at the UK Company Culture awards. We’re committed to being the best place for digital talent to grow their career. 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incredibly proud to be taking home 2 winner trophies at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fglobalagencyawards.net\u002F2025-winners\u002F\">The Global Agency Awards\u003C\u002Fa>!\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This recognition is a true testament to the creativity, hard work and experimental mindset that we bring to everything we do.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgaawinner.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32897\" width=\"258\" height=\"258\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The Global Agency Awards honour agencies of every size and speciality that drive meaningful impact—whether on a local, regional, or global stage. These awards don’t just reflect the talent of our incredible teams, but also the ambition and trust of our client partners—who back our ideas, challenge convention, and are always open to testing something new. We’re proud of the results we’ve delivered together, and even more excited about what’s still to come.\u003C\u002Fp>\n\n\n\n\u003Cp>Thank you to the judges, our clients, and every Impression team member who helped bring this work to life.\u003C\u002Fp>\n\n\n\n\u003Cp>Hear what the judges had to say about our wins:\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ppc-agency-of-the-year\">\u003Cstrong>PPC Agency of the Year\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cem>“Impression shows an inspiring blend of continuous growth, talent retention, and strategic expansion into new and challenging markets. The testimonials were particularly impactful, offering genuine insight into the company’s positive work environment. Their commitment to transparency and clear communication about growth reinforces a strong trust-driven culture.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"independent-agency-of-the-year\">\u003Cstrong>Independent Agency of the Year \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cem>“This agency is an impressive showcase of recent achievements, providing a clear and compelling overview. The commitment to both business growth and employee wellbeing, such as raising salaries alongside revenue, is truly commendable. It is also wonderful to see proprietary tools in action and team members actively sharing their expertise at events.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>We’re committed to being the best at what we do, and helping our clients do the same. \u003C\u002Fp>\n\n\n\n\u003Cp>If you want to be a part of an award-winning marketing team, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">we’re hiring\u003C\u002Fa>! If you want to learn how we can deliver award-winning work in partnership with your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":151,"protected":191},32896,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":191,"footnotes":5},[507],[],[202],[1305,93,205,206,207,208,209,512],"post-32894",[],[],[1309,1310,1311,1312],{"path":165,"name":166},{"path":216,"name":217},{"path":116,"name":117},{"path":174,"name":150},"We’re incredibly proud to be taking home 2 winner trophies at The Global Agency Awards! This recognition is a true testament to the creativity, hard work and experimental mindset that we bring to everything we do. 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