[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F29":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":141,"head_links":143,"breadcrumbs":129,"posts":147,"pages":124,"head":822},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":125},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. 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Ahern’s posts",{"data":91,"pages":124},[92,106,116],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression Wins Gold Prize in Microsoft ‘Get to Green’ Contest","\u003Cp>Impression recently took part in Microsoft’s exclusive “Get to Green” contest. Aligned to their sustainability mission, Microsoft teamed up with Ecosia, their Microsoft syndication partner, to plant 100 trees on behalf of each organisation that participated. The main aim of the competition was to ensure that our clients were one step ahead of the competition […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-silver-prize-in-microsoft-get-to-green-contest\u002F","2022-02-07T16:48:18",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2uv5u8WV-050720211625505521_bright-daylight-environment-forest-240040-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"UK Biddable Media Awards: Impression Shortlisted for Six Awards","\u003Cp>Impression has been shortlisted for six awards in five categories of the UK Biddable Media Awards for 2020. The awards celebrate and reward the talent and achievements of the UK Biddable Media Industry. We’re incredibly proud to be shortlisted for these awards and it’s a great reflection of all of the hard work carried out […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-biddable-media-awards\u002F","2022-02-07T16:48:19",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnFnqUu0g-050720211625506288_impression-ppc-becky-and-maddy.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":117,"excerpt":118,"to":119,"postedAt":110,"readingTime":98,"image":120,"authors":121,"category":123},"Impression Named in The Drum’s Top 100 Independent Agencies","\u003Cp>IMPRESSION NAMED IN THE DRUM’S TOP 100 INDEPENDENT AGENCIES   We’re delighted to announce that Impression has been listed in The Drum Top 100 Agencies for 2019. The list celebrates the best-run independent agencies across the UK, based on performance across financial metrics, including turnover, gross profit and overall agency growth.  With more than 200 […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-named-in-the-drums-top-100-independent-agencies\u002F","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2021\u002F07\u002F050720211625506303_red.png",[122],{"name":4,"image":102},{"to":104,"name":105},"29",{"type":126,"style":127,"title":128,"heading":4,"intro":11,"services":12,"breadcrumbs":129,"photo":47,"social":141},"author","dark","Meet the Team",[130,133,136,139],{"path":131,"name":132},"\u002F","Home",{"path":134,"name":135},"\u002Fabout\u002F","About Us",{"path":137,"name":138},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":140,"name":4},null,{"twitter":5,"linkedin":142},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[144],{"rel":145,"href":146},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[148,467,654],{"id":149,"date":150,"date_gmt":150,"guid":151,"modified":97,"modified_gmt":97,"slug":153,"status":19,"type":93,"link":96,"title":154,"content":155,"excerpt":158,"author":159,"featured_media":160,"comment_status":161,"ping_status":20,"sticky":157,"template":5,"format":162,"meta":163,"categories":164,"collections":166,"coauthors":167,"class_list":170,"acf":178,"head_links":179,"breadcrumbs":180,"url_path":96,"search_description":187,"featured_image_urls":188,"authors":223,"type_nicename":232,"reading_minutes":98,"category":233,"yoast_title":235,"yoast_meta":236,"yoast_json_ld":289,"_links":418},4920,"2020-02-04T17:13:04",{"rendered":152},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fimpression-wins-silver-prize-in-microsoft-get-to-green-contest\u002F","impression-wins-silver-prize-in-microsoft-get-to-green-contest",{"rendered":94},{"rendered":156,"protected":157},"\u003Cp>Impression recently took part in Microsoft’s exclusive “Get to Green” contest. Aligned to their sustainability mission, Microsoft teamed up with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ecosia.org\u002F?c=en\">Ecosia\u003C\u002Fa>, their Microsoft syndication partner, to plant \u003Cstrong>100 trees\u003C\u002Fstrong> on behalf of each organisation that participated.\u003C\u002Fp>\n\u003Cp>The main aim of the competition was to ensure that our clients were one step ahead of the competition with the new feature adoption. Features such as in-market audience allow our clients to target the most relevant users that are in the market for a particular good or service. As Impression is a Select Microsoft partner, we can enrol into these beta programs to ensure our clients’ performance is maximised through Microsoft Advertising.\u003C\u002Fp>\n\u003Ch2 id=\"the-competition\">The Competition\u003C\u002Fh2>\n\u003Col>\n\u003Cli>\u003Cstrong>New Accounts\u003C\u002Fstrong> – Any new Microsoft Advertising account that got created during the competition period would earn \u003Cstrong>20 points. \u003C\u002Fstrong>Our Premier Microsoft Advertising Partner status also entitled us to free Microsoft Advertising trials to test the success of new accounts and features.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Feature Adoption\u003C\u002Fstrong> – To keep our clients ahead of the competition, it’s vital that we adopt new features for both Google Ads and Microsoft Advertising. We would achieve \u003Cstrong>10 points\u003C\u002Fstrong> for growing our company-wide feature adoption by 5% in the below categories, OR \u003Cstrong>20 points\u003C\u002Fstrong> for 100% adoption of the features:\n\u003Cul>\n\u003Cli>Audience Targeting\u003C\u002Fli>\n\u003Cli>Dynamic Search Ads (DSA)\u003C\u002Fli>\n\u003Cli>UET\u003C\u002Fli>\n\u003Cli>Conversion Tracking\u003C\u002Fli>\n\u003Cli>Syndication\u003C\u002Fli>\n\u003Cli>Auto Bidding\u003C\u002Fli>\n\u003Cli>Microsoft Shopping Campaigns\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2 id=\"the-results\">The Results\u003C\u002Fh2>\n\u003Cp>Impression achieved a total of 4,010 points (primarily driven by feature adoption across multiple accounts) – \u003Cstrong>placing 1st in the UK and 8th across all of the EMEA region.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>To further endorse our efforts, Microsoft \u003Cstrong>planted 100 trees on our behalf,\u003C\u002Fstrong> contributing to their overall goal of planting \u003Cstrong>250,000 trees in 2020\u003C\u002Fstrong>. We have also earned a Microsoft “\u003Cstrong>Sustainability Champion\u003C\u002Fstrong>” badge for our contribution towards the cause and have been gifted a team eco-experience to celebrate!\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4921 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FSv9jsTRR-SustainabilityChampionBadge-1.png?auto=compress%2Cformat&fit=scale&h=171&q=90&w=200\" alt=\"\" width=\"300\" height=\"257\" \u002F>\u003C\u002Fp>\n\u003Cp>A huge thank you to our Microsoft Advertising account manager, Lorenzo Facinelli, for all of his help.\u003C\u002Fp>\n\u003Cp>There are so many opportunities for your business to reach its audience through Microsoft Advertising. To find out how we could help your business, or to discuss your existing campaigns and how we can improve them, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch today.\u003C\u002Fa>\u003C\u002Fp>\n",false,{"rendered":95,"protected":157},98,7852,"open","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":157,"footnotes":5},[165],44,[],[168,169],11,164,[171,93,172,173,174,175,176,177],"post-4920","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",[],[],[181,182,185,186],{"path":131,"name":132},{"path":183,"name":184},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":140,"name":94},"Impression recently took part in Microsoft’s exclusive “Get to Green” contest. Aligned to their sustainability mission, Microsoft teamed up with Ecosia, their Microsoft syndication partner, to plant 100 trees on behalf of each organisation that participated. 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We’re incredibly proud to be shortlisted for these awards and it’s a great reflection of all of the hard work carried out by our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC team\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>The categories in which we’re shortlisted are:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Biddable Agency Led Campaign of the Year\u003C\u002Fli>\n\u003Cli>Paid Search Campaign of the Year – twice for different campaigns\u003C\u002Fli>\n\u003Cli>Retail Campaign of the Year\u003C\u002Fli>\n\u003Cli>Shopping Ads Campaign of the Year\u003C\u002Fli>\n\u003Cli>Large Biddable Agency of the Year\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Good luck to everyone else who has been shortlisted for the awards!\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4841 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FUi2QGSwE-Biddable20-Shortlisted-Badge.png?auto=compress%2Cformat&fit=scale&h=72&q=90&w=200\" alt=\"\" width=\"300\" height=\"108\" \u002F>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",{"rendered":108,"protected":157},7864,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":157,"footnotes":5},[165],[],[168,169],[483,93,172,173,174,175,176,177],"post-4840",[],[],[487,488,489,490],{"path":131,"name":132},{"path":183,"name":184},{"path":104,"name":105},{"path":140,"name":107},"Impression has been shortlisted for six awards in five categories of the UK Biddable Media Awards for 2020. The awards celebrate and reward the talent and achievements of the UK Biddable Media Industry. 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4777 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FJTDpnFaR-the-Drum.jpg?auto=compress%2Cformat&q=90\" alt=\"\" width=\"940\" height=\"470\" \u002F>\u003C\u002Fp>\n\u003Ch3 id=\"impression-named-in-the-drums-top-100-independent-agencies\">\u003Cb>IMPRESSION NAMED IN THE DRUM’S TOP 100 INDEPENDENT AGENCIES\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan>We’re delighted to announce that Impression has been listed in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Flists\u002Ftop-100-independent-agencies\">The Drum Top 100\u003C\u002Fa> Agencies for 2019.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>The list celebrates the best-run independent agencies across the UK, based on \u003C\u002Fspan>\u003Cspan>performance across financial metrics, including turnover, gross profit and overall agency growth\u003C\u002Fspan>\u003Cspan>. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>With more than 200 agencies participating in the census, we’re incredibly proud to have performed well enough to appear in the list. We’re even prouder of the fact that we are one of only three agencies in the East Midlands featured! \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>It’s the third year that Impression has featured in the rankings and our 60th position ranking is our best to date; up 20 places on 2018’s showing. This is as a result of our continued growth in both client and financial performance, particularly with the agency landscape becoming increasingly competitive all the time. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>Founder Aaron Dicks, said:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>“Appearing in the top 60 UK independent agencies is a real triumph for Impression and is a real testament to the hard work and development of both our organic and paid teams in the past 12 months that have continued to surpass client goals and deliver commercial growth for them as a result.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>“Nottingham is becoming a real hotbed of digital marketing excellence and this results shows that you don’t necessarily need to be based in London to work with some of the UK’s biggest national brands and deliver award winning work. As well as working with brands across the UK and internationally, a big part of our aims for the future will be to invest in the digital marketing skills gap in Nottingham to continue attracting young people to this exciting sector.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>“We have a lot of exciting plans for 2020 with the launch of a number of new services in the pipeline, with continued team growth to support this. If you’re looking for your next role in digital marketing please get in touch or if you’re graduating in 2020, \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fapply.workable.com\u002Fimpression\u002Fj\u002F22680EFFF7\u002F\">\u003Cspan>our training scheme\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> is now open for applicants!”\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>Impression is a multi-award-winning agency that specialises in performance marketing campaigns through owned and earned media. Its team includes experienced SEO, PPC, Digital PR, CRO and analytics professionals and its clients list include global names such as Gill Marine and Cancer Research UK, alongside growing businesses like Cuckooland, Harvey Water Softeners and Giant Bicycles. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>Impression was named the Best Large SEO Agency in Europe and in the UK at the European Search Awards and UK Search Awards. Its team members are regular contributors to conference including Brighton SEO, SMX, MeasureFest and HeroConf and they regularly share best practice on the company blog.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>Find out more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa>, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">portfolio page\u003C\u002Fa> and see what \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fevents\u002F\">events\u003C\u002Fa> we are speaking at in 2020. \u003C\u002Fspan>\u003C\u002Fp>\n",{"rendered":118,"protected":157},7872,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":157,"footnotes":5},[165],[],[168,169],[670,93,172,173,174,175,176,177],"post-4776",[],[],[674,675,676,677],{"path":131,"name":132},{"path":183,"name":184},{"path":104,"name":105},{"path":140,"name":117},"IMPRESSION NAMED IN THE DRUM’S TOP 100 INDEPENDENT AGENCIES   We’re delighted to announce that Impression has been listed in The Drum Top 100 Agencies for 2019. The list celebrates the best-run independent agencies across the UK, based on performance across financial metrics, including turnover, gross profit and overall agency growth.  With more than 200 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