[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F28":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":169,"head_links":171,"breadcrumbs":157,"posts":175,"pages":152,"head":1430},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":153},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I&#8217;m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 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Ahern’s posts",{"data":91,"pages":152},[92,106,115,126,134,142],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression Wins Biddable Team of the Year in The Drum Search Awards 2020","\u003Cp>We’re absolutely thrilled to have won &#8216;Biddable Team of the Year&#8217; in The Drum Search Awards 2020. In addition to this, we’ve been highly commended for our work carried out for our client EMIS, in the category for Best B2B Campaign.&nbsp;&nbsp; These achievements are a testament to the hard work delivered by our PPC and [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-biddable-team-of-the-year-in-the-drum-search-awards-2020\u002F","2022-02-07T16:48:17",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504491_people-toasting-wine-glasses-3171837-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":97,"readingTime":110,"image":111,"authors":112,"category":114},"European Search Awards 2020: Impression Shortlisted 7 Times","\u003Cp>We&#8217;re delighted to announce that we have been shortlisted 7 times in the European Search Awards 2020. The European Search Awards recognises and celebrates the very best in PPC, SEO and Content Marketing across Europe. Each year the awards attract hundreds of entries from leading agencies, going through a rigorous two step judging process, so [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Feuropean-search-awards-2020-shortlist\u002F",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504592_jason-leung-Xaanw0s0pMk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":116,"excerpt":117,"to":118,"postedAt":97,"readingTime":119,"image":120,"authors":121,"category":123},"How to prepare your business for a recession","\u003Cp>The coronavirus pandemic is still very much ongoing and it remains unclear as to when normal life may resume. These past few weeks have been tough for us all, with many of us heading online to search for support and advice in tackling this global challenge. With so much to take in and adjust to, [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Ftips-and-advice-for-your-business-through-coronavirus\u002F",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122],{"name":4,"image":102},{"to":124,"name":125},"\u002Fblog\u002Fcategory\u002Fcovid\u002F","COVID",{"type_key":93,"title":127,"excerpt":128,"to":129,"postedAt":97,"readingTime":98,"image":130,"authors":131,"category":133},"The Nottingham Robin Hood Fund","\u003Cp>The Robin Hood fund is a recently launched initiative launched in light of the growing food bank reliance in Nottingham, launched by a “collective of Nottingham citizens who just want to make a difference”. Its aim is to raise £25,000 in the coming days to enable many of the city’s great community based projects to [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-nottingham-robin-hood-fund\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504690_robin-hood-nottingham-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":135,"excerpt":136,"to":137,"postedAt":97,"readingTime":110,"image":138,"authors":139,"category":141},"The Drum Search Awards: Impression Shortlisted for Four Awards","\u003Cp>Impression has been shortlisted for four awards in four different categories in The Drum Search Awards for 2020. The awards look for and celebrate the best in search. We’re incredibly proud to be shortlisted for these awards and it’s a great reflection of all of the hard work carried out by our whole team. The [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-drum-search-awards-2020-shortlist\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fa4ds6R6e-050720211625504704_Drum-Search-Badge-Finalist.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":143,"excerpt":144,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":151},"SMX Virtual Tickets: 15% Discount with Code IMPRESSIONSMX","\u003Cp>If you work in search marketing, you&#8217;ll know that SMX is one of the biggest search marketing conferences of the year, covering topics including SEO and PPC. SMX London will take place on May 19-20 2020. This event will now be delivered virtually, live-streamed, on the planned dates. Register now for the same great speaker [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-london-discount-tickets\u002F","2022-02-07T16:48:18",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FvPecvodG-050720211625505517_smxuk20_1920x1080_gen.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150],{"name":4,"image":102},{"to":104,"name":105},"29",{"type":154,"style":155,"title":156,"heading":4,"intro":11,"services":12,"breadcrumbs":157,"photo":47,"social":169},"author","dark","Meet the Team",[158,161,164,167],{"path":159,"name":160},"\u002F","Home",{"path":162,"name":163},"\u002Fabout\u002F","About Us",{"path":165,"name":166},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":168,"name":4},null,{"twitter":5,"linkedin":170},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[172],{"rel":173,"href":174},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[176,494,679,873,1057,1243],{"id":177,"date":178,"date_gmt":178,"guid":179,"modified":97,"modified_gmt":97,"slug":181,"status":19,"type":93,"link":96,"title":182,"content":183,"excerpt":186,"author":187,"featured_media":188,"comment_status":189,"ping_status":20,"sticky":185,"template":5,"format":190,"meta":191,"categories":192,"collections":194,"coauthors":195,"class_list":198,"acf":206,"head_links":207,"breadcrumbs":208,"url_path":96,"search_description":215,"featured_image_urls":216,"authors":251,"type_nicename":260,"reading_minutes":98,"category":261,"yoast_title":263,"yoast_meta":264,"yoast_json_ld":317,"_links":445},5275,"2020-05-05T12:48:04",{"rendered":180},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fimpression-wins-biddable-team-of-the-year-in-the-drum-search-awards-2020\u002F","impression-wins-biddable-team-of-the-year-in-the-drum-search-awards-2020",{"rendered":94},{"rendered":184,"protected":185},"\n\u003Cp>We’re absolutely thrilled to have won &#8216;Biddable Team of the Year&#8217; in The Drum Search Awards 2020. In addition to this, we’ve been highly commended for our work carried out for our client EMIS, in the category for Best B2B Campaign.&nbsp;&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>These achievements are a testament to the hard work delivered by our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC \u003C\u002Fa>and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> team.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Winner &#8211; Biddable Team of the Year\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We’re passionate about Paid Media and truly champion the work we’re doing so to have this recognised is fantastic validation for our team &amp; clients, without whom Impression wouldn’t be what it is today.\u003C\u002Fp>\n\n\n\n\u003Cp>Head of PPC Liam Wade, said, &#8220;we&#8217;re ecstatic to win amongst some fearsome, respected competition. To be recognised as the Biddable Team of the Year is particularly satisfying because it puts the emphasis on the individuals working together as a team.\u003Cbr>\u003Cbr>Whilst we invest heavily in automation to drive efficiency gains, Impression’s talented paid specialists are the people ensuring we&#8217;re always one step ahead of the competition. They&#8217;re problem-solvers, obsessive about high standards and always commercially-focussed. Our training programme encourages innovative thinking, rather than cookie-cutter strategies and I should think that the judges recognised this in our case studies. Special thanks to our amazing clients; they’re the ones trusting us when we go against the grain to get them the results!&#8221;\u003C\u002Fp>\n\n\n\n\u003Cp> \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch today\u003C\u002Fa> to find out more about our full range of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">paid advertising services.\u003C\u002Fa>\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Highly commended &#8211; Best B2B Campaign (SEO)\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In this campaign, we worked with EMIS, a global company providing market analysis and financial information to businesses on specific companies and industries in over 145 emerging markets, worldwide. Their database-driven website is home to 7 million unique URLs, predominantly made up of company profile store pages, that are both multi-regional and multilingual. We had to think “outside of the box”, implementing a strategy which sits outside of conventional SEO. With a strong focus on technical SEO, innovation and creativity, we were able to implement bespoke data driven solutions, resulting in significant organic traffic growth for our client. \u003C\u002Fp>\n\n\n\n\u003Cp>Sean Burton, SEO team lead, said &#8220;we view being shortlisted for the Drum Awards as an achievement in itself, so to go one step further and have our work highly commended, makes us extremely proud. It wouldn’t be possible to build award-worthy entries without having solid results backed up by performance data. In the case of our work with EMIS, the results we’ve achieved are clear for all to see.\u003Cbr>\u003Cbr>These results are testament to the great people we have at Impression, and in this particular case, our technical SEO specialists, who go above and beyond to deliver solutions and creative strategies which you’d argue sit outside of “traditional” technical SEO thinking. As an agency, we not only invest in the best tools and enterprise software, but also in ensuring we are able to attract and retain the best people.&#8221;\u003C\u002Fp>\n\n\n\n\u003Cp>You can \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcase-studies\u002Femis-seo\u002F\">read more in our case study.&nbsp;\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all of the other shortlists and winners. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FDrum-Search-Badge-Winner-1.png\" alt=\"\" class=\"wp-image-19830\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cbr>\u003C\u002Fp>\n",false,{"rendered":95,"protected":185},98,7806,"open","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[193],44,[],[196,197],11,164,[199,93,200,201,202,203,204,205],"post-5275","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",[],[],[209,210,213,214],{"path":159,"name":160},{"path":211,"name":212},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":168,"name":94},"We’re absolutely thrilled to have won &#8216;Biddable Team of the Year&#8217; in The Drum Search Awards 2020. 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The European Search Awards recognises and celebrates the very best in PPC, SEO and Content Marketing across Europe. Each year the awards attract hundreds of entries from leading agencies, going through a rigorous two step judging process, so 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Search Awards 2020: Impression Shortlisted 7 Times - 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:666},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F7817",[668],{"href":669},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=5192",[671,673,675],{"taxonomy":483,"embeddable":88,"href":672},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=5192",{"taxonomy":486,"embeddable":88,"href":674},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=5192",{"taxonomy":154,"embeddable":88,"href":676},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=5192",[678],{"name":492,"href":493,"templated":88},{"id":680,"date":681,"date_gmt":681,"guid":682,"modified":97,"modified_gmt":97,"slug":684,"status":19,"type":93,"link":118,"title":685,"content":686,"excerpt":688,"author":187,"featured_media":689,"comment_status":189,"ping_status":20,"sticky":185,"template":5,"format":190,"meta":690,"categories":693,"collections":696,"coauthors":697,"class_list":698,"acf":702,"head_links":703,"breadcrumbs":704,"url_path":118,"search_description":692,"featured_image_urls":709,"authors":741,"type_nicename":260,"reading_minutes":119,"category":749,"yoast_title":691,"yoast_meta":753,"yoast_json_ld":780,"_links":836},5184,"2020-04-15T09:20:04",{"rendered":683},"https:\u002F\u002Fimpression.test\u002Fblog\u002Ftips-and-advice-for-your-business-through-coronavirus\u002F","tips-and-advice-for-your-business-through-coronavirus",{"rendered":116},{"rendered":687,"protected":185},"\n\u003Cp>The coronavirus pandemic is still very much ongoing and it remains unclear as to when normal life may resume. These past few weeks have been tough for us all, with many of us heading online to search for support and advice in tackling this global challenge. With so much to take in and adjust to, it can be overwhelming knowing where to look first for advice &#8211; both on a personal and professional level. If you’re a business owner, this uncertainty only grows worse and we’ve seen a real change in our industry already. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"is-there-a-recession-coming-in-2020\">Is there a recession coming in 2020?\u003C\u002Fh2>\n\n\n\n\u003Cp>Over recent weeks it has become clear that the world is about to be plunged into a global recession. The impact of lockdowns in countries around the world has caused significant financial impact, and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F1102546\u002Fcoronavirus-european-gdp-growth\u002F\">the European Commission forecasts\u003C\u002Fa> the most significant recession on record to hit in 2020. However, on the flip side, they are also predicting just as significant an economic bounceback in 2021.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-prepare-for-a-recession\">How to prepare for a recession\u003C\u002Fh2>\n\n\n\n\u003Cp>Many companies and individuals are sharing their insights and observations on what impact the change in consumer behaviour is having across different industries and which channels are most affected. To help you keep on top of what this all means for you and your business, we’ve collected content from a range of different sources that we have found useful and therefore hope you will too.&nbsp;\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-future-of-ecommerce-luke-mccarthy\">‘The future of ecommerce’ &#8211; Luke McCarthy\u003C\u002Fh3>\n\n\n\n\u003Cp>Ecommerce consultant Luke Carthy shares his \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flukecarthy.com\u002Fblog\u002Fmy-thoughts-on-the-foreseeable-future-of-ecommerce\u002F\">thoughts on the foreseeable future of ecommerce\u003C\u002Fa> in this recently published blog post. It highlights the increased appetite for browsing the internet as social distancing measures force people to stay indoors, along with how it impacts ecommerce behaviours. The full article shares useful tips and advice on how brands can better prepare for this period of uncertainty, addressing the coronavirus head-on.&nbsp;\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"sir-martin-sorrell-the-future-of-the-economy\">Sir Martin Sorrell &amp; the future of the economy\u003C\u002Fh3>\n\n\n\n\u003Cp>In a remote interview, Sir Martin Sorrell, the founder of WPP plc, offers his predictions for the future of the economy, forecasting Q2 to be particularly painful. Talking about specific industries, he foresees tech companies maintaining their pattern of spend whilst those operating in FMCG, retail and travel and hospitality will most certainly cut their budgets as they are amongst some of the hardest hit. He goes on to explain that badly hit industries are switching money to digital and that we’ll see an acceleration of this switch that he believes could be permanent. \u003Ca href=\"https:\u002F\u002Fwww.beet.tv\u002F2020\u002F04\u002Fdigital-will-accelerate-through-v-shaped-recession-sorrell.html\">Watch the interview here\u003C\u002Fa>.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-the-impact-of-coronavirus-to-seo-kevin-gibbons\">What is the impact of Coronavirus to SEO? &#8211; Kevin Gibbons&nbsp;\u003C\u002Fh3>\n\n\n\n\u003Cp>Founder and CEO of Re:signal, Kevin Gibbons, discusses \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fresignal.com\u002Fblog\u002Fcovid-19-what-is-the-impact-of-coronavirus-to-seo\u002F?utm_source=Aleyda%27s+SEO+Tips&amp;utm_campaign=eed4594a9f-seofomo-newsletter-by-aleyda-March23&amp;utm_medium=email&amp;utm_term=0_408af963b1-eed4594a9f-1284802101&amp;mc_cid=eed4594a9f&amp;mc_eid=efd4ad9b29\">the impact of coronavirus on digital marketing\u003C\u002Fa>, sharing common themes and insights. Discussing where the growth and decline in search traffic is, he explains that whilst popular keywords might not have changed, the intent behind the searches may have. He advises brands should pay close attention to Google Trends as new keyword spikes are happening daily. Building a coronavirus content hub is another one of his tips.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"paid-media-performance-during-covid-19-search-engine-journal\">Paid media performance during COVID-19 &#8211; Search Engine Journal\u003C\u002Fh3>\n\n\n\n\u003Cp>Search Engine Journal takes a look at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fpaid-media-performance-covid-19\u002F#close\">what’s happening to paid media performance during COVID-19\u003C\u002Fa>. It looks at the amount of money no longer being spent on paid media and what this might mean. Paid search looks to be the most stable channel, with predictions that display and paid social will see the biggest decrease in spending. Whilst the data in this article focuses on The US, we found it an interesting read with trends that could be similar to those in The UK.&nbsp;\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"covid-19s-impact-on-google-ads-mark-irvine\">COVID-19’s impact on Google Ads &#8211; Mark Irvine\u003C\u002Fh3>\n\n\n\n\u003Cp>PPC expert, Mark Irvine, looks at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Fws\u002F2020\u002F03\u002F18\u002Fcovid-19-google-ads-data?utm_source=Aleyda%27s+SEO+Tips&amp;utm_campaign=eed4594a9f-seofomo-newsletter-by-aleyda-March23&amp;utm_medium=email&amp;utm_term=0_408af963b1-eed4594a9f-1284802101&amp;mc_cid=eed4594a9f&amp;mc_eid=efd4ad9b29\">how coronavirus has impacted Google Ads results for 21 different industries\u003C\u002Fa>. It examines industries that have been the hardest hit, industries with mixed PPC performance, and those that are seeing an increase in volume and performance.&nbsp;\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-updates-regarding-covid-19\">Google Updates regarding COVID-19\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has also shared a host of recommendations and coronavirus related updates:\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>In response to more and more organisations sharing important coronavirus related announcements, Google introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F04\u002Fhighlight-covid-19-announcements-search.html\">special announcements structured data\u003C\u002Fa> that sites can add to their web pages. To begin with, the information will highlight announcements from health and government sites, though Google is actively developing the feature and is hoping to expand it to include more sites.&nbsp;\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>Recognising that health organisations are busier than ever, Google has created a best practices article to help assist them in making COVID-19 information more accessible. In addition to this, a new support group has been created to help health organisations publishing COVID-19 information with Search related questions. Read more about how Google is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F03\u002Fhealth-organizations-covid19.html\">helping health organisations make information more accessible here\u003C\u002Fa>.&nbsp;\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>The impact of coronavirus is affecting sectors in different ways, with some industries looking for ways to pause online activity. Google gives its recommendations that are applicable to any business about \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F03\u002Fhow-to-pause-your-business-online-in.html\">how to pause your business online in Google Search.&nbsp;\u003C\u002Fa>\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>In light of the current situation, events all around the world have either been cancelled, postponed or moved to a virtual format. As a result of this, Google has announced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F03\u002Fnew-properties-virtual-or-canceled-events.html\">new properties for virtual or cancelled events\u003C\u002Fa> to ensure users are kept up to date with the most accurate information relating to the status of an event. If you are a business that has had to reconsider your event strategy, Google has also put together a useful \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fmarketing-resources\u002Fhosting-virtual-events\u002F?utm_source=Aleyda%27s+SEO+Tips&amp;utm_campaign=eed4594a9f-seofomo-newsletter-by-aleyda-March23&amp;utm_medium=email&amp;utm_term=0_408af963b1-eed4594a9f-1284802101&amp;mc_cid=eed4594a9f&amp;mc_eid=efd4ad9b29\">guide to hosting virtual events on Youtube\u003C\u002Fa>.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>We hope that you’ve found this round up of content helpful. To offer you further support during this time, we’ve created a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fcovid\u002F\">COVID-19 area\u003C\u002Fa> within our blog, dedicated to sharing actionable advice, useful tips and guidance. If Impression can help you with your digital marketing during these ever-changing times, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">please get in touch with our team\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":117,"protected":185},7818,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":691,"_yoast_wpseo_metadesc":692,"inline_featured_image":185,"footnotes":5},"How To Prepare Your Business For A Recession | Impression","Over recent weeks it has become clear that the world is plunging into a global recession. Find out what this means for your business and how you can prepare",[694,695],88,39,[],[196,197],[699,93,200,201,202,203,204,700,701],"post-5184","category-covid","category-digital-marketing",[],[],[705,706,707,708],{"path":159,"name":160},{"path":211,"name":212},{"path":124,"name":125},{"path":168,"name":116},{"thumbnail":710,"medium":711,"medium_large":713,"large":715,"1536x1536":717,"2048x2048":719,"post-thumbnail":721,"12_col":723,"default_landscape":725,"default_portrait":727,"6_col_and_margin_short":729,"11_col_and_margin":731,"9_col_rectangle":733,"11_col":735,"staff_image_696_600":737,"rectangular_thumbnail":739},{"url":120,"width":218,"height":218},{"url":712,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=148",{"url":714,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=1036&q=90&w=768",{"url":716,"width":225,"height":226},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":718,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1138",{"url":720,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=1518",{"url":722,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":724,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":726,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":728,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":730,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":732,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":734,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":736,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":738,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":740,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[742],{"id":187,"path":253,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":743},{"job_title":10,"full_bio":11,"specialist_service_links":744,"photo":747},[745],{"page":746,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":748},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-w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rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gofundme.com\u002Ff\u002F3ytaf-robin-hood-fund\">The Robin Hood fund\u003C\u002Fa> is a recently launched initiative launched in light of the growing food bank reliance in Nottingham, launched by a “collective of Nottingham citizens who just want to make a difference”. Its aim is to raise £25,000 in the coming days to enable many of the city’s great community based projects to continue to operate through this period, from food banks to food delivery for the vulnerable and more. At the time of writing this article, over 4 days the fund had already reached almost 70% of its target.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>The individuals behind the fund are: Greg Nugent, Chair of the Nottingham Board for Culture and Creativity; Lee Walker, Director, Board for Culture and Creativity; Simon Bristow, Head Creative, The Nottingham Project; Nigel Adams, Hope Nottingham Food Banks. The proceeds of the fund will be backed in full by the City council and 100% of donations will go to the most vulnerable in the city. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gofundme.com\u002Ff\u002F3ytaf-robin-hood-fund\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fnottingham-fund.jpeg\" alt=\"\" class=\"wp-image-18610\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Greg Nugent, Chair of the Nottingham Board for Culture and Creativity, said: “We are all starting to understand the harsh reality of what is a totally unprecedented situation and everyone is feeling scared and anxious about the future. But for some people in Nottingham this is about surviving day to day and not knowing where their next meal is coming from. As a generous, resilient and creative city, we need to act in support of those among us who need it most.\u003C\u002Fp>\n\n\n\n\u003Cp>“The Robin Hood Fund is an opportunity for everyone across Nottingham to help. It’s a very difficult time for us all but we will become stronger by coming together. Even the smallest donation will make a huge difference to those in need.”\u003C\u002Fp>\n\n\n\n\u003Cp>Councillor Rebecca Langton, Portfolio Holder for Communities, said: “This is a worrying time for all of us but I’ve been heartened to see people pulling together over the past few days. We have been overwhelmed by offers of support and by good will from local people.\u003C\u002Fp>\n\n\n\n\u003Cp>“It’s going to be so important that we help each other in the coming weeks and we want to make sure people can do this safely, making sure help gets where it is most needed. That’s why we’re launching The Robin Hood Fund to help coordinate financial support in one place. I’d like to thank everyone who has helped out already – from checking on a neighbour to shopping for others. The Robin Hood Fund will offer an opportunity for those who are willing to support their communities financially. We will make sure that all money raised gets to the people and places who need it most.”\u003C\u002Fp>\n\n\n\n\u003Cp>Throughout the year Impression supports various different charities and initiatives, giving back to causes that really need it. We are incredibly proud of our Nottingham roots and want to look after those in our local community. That’s why, as soon as we were aware of this fundraiser, we were keen to offer our support.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>Earlier this year, we won a £2,000 cash prize after entering and winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-wins-silver-prize-in-microsoft-get-to-green-contest\u002F\">a competition\u003C\u002Fa> run by Microsoft. In light of this project shining the light on these community issues here in Nottingham we have donated the full £2,000 towards The Robin Hood fund to contribute to the £25,000 target that’s been set. \u003C\u002Fp>\n\n\n\n\u003Cp>We’re absolutely delighted that we are able to support such a great cause during this unprecedented time. \u003C\u002Fp>\n\n\n\n\u003Cp>To find out more information or to offer your support to the local Nottingham community \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gofundme.com\u002Ff\u002F3ytaf-robin-hood-fund\">visit the fundraising page directly here\u003C\u002Fa>. \u003C\u002Fp>\n",{"rendered":128,"protected":185},7833,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[193],[],[196,197],[889,93,200,201,202,203,204,205],"post-5047",[],[],[893,894,895,896],{"path":159,"name":160},{"path":211,"name":212},{"path":104,"name":105},{"path":168,"name":127},"The Robin Hood fund is a recently launched initiative launched in light of the growing food bank reliance in Nottingham, launched by a “collective of Nottingham citizens who just want to make a difference”. Its aim is to raise £25,000 in the coming days to enable many of the city’s great community based projects to 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has been shortlisted for four awards in four different categories in \u003Cstrong>The Drum Search Awards\u003C\u002Fstrong> for 2020.\u003C\u002Fp>\n\n\n\n\u003Cp>The awards look for and celebrate the best in search. 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