[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F27":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":170,"head_links":172,"breadcrumbs":158,"posts":176,"pages":153,"head":1429},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":154},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I&#8217;m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 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Ahern’s posts",{"data":91,"pages":153},[92,106,118,128,136,144],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Expansion of our CRO offering","\u003Cp>We&#8217;re delighted to welcome CRO consultant Richard Chapman, previously director of web and conversion at Lichfield-based agency ClickThrough Marketing, to Impression. CRO (conversion rate optimisation) is a powerful tactic that drives more conversions for every website visitor. The aim of CRO is to take a data-driven, experiment-led approach to maximising conversion rates &#8211; making businesses [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fexpansion-of-our-cro-offering\u002F","2022-02-07T16:48:15",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504187_cro-service-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Fcro\u002F","CRO",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"Site Migration Tips","\u003Cp>In the most recent episode of RankUp, our SEO podcast, hosts Ben and Edd interview senior SEO strategist Ian Humphreys. The 10th episode in the series focuses on Ian’s area of expertise &#8211; site migrations. The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fsite-migration-tips\u002F","2025-02-11T16:01:46",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEB9DAIc5-050720211625504209_Blog-Image-4.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F","Technical SEO",{"type_key":93,"title":119,"excerpt":120,"to":121,"postedAt":97,"readingTime":98,"image":122,"authors":123,"category":125},"Impression Shortlisted in 2 Categories in The Drum Recommends Digital Awards","\u003Cp>We&#8217;re excited to announce that we are officially a finalist in The Drum Recommends Digital Awards! Shortlisted agencies are the highest-rated in digital by clients. Unlike other awards, there isn&#8217;t an entry template to complete, being nominated and winning can only be achieved as a result of the ratings and reviews left by our clients. [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-the-drum-recommends-digital-awards-2020\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504225_ray-hennessy-gdTxVSAE5sk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":4,"image":102},{"to":126,"name":127},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":129,"excerpt":130,"to":131,"postedAt":97,"readingTime":98,"image":132,"authors":133,"category":135},"UK Content Awards: Impression Shortlisted 3 Times","\u003Cp>We’re thrilled to announce that Impression has been shortlisted in three categories in the UK Content Awards. These awards recognise and reward agencies that are creating high quality, valuable content. It’s been such an exciting week for us after receiving the news that we’d won an award in the UK Biddable Media Awards on Tuesday!  [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fuk-content-awards-impression-shortlisted\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FummxGsaW-050720211625504251_UK-Content-Awards-2020-Finalist-Banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134],{"name":4,"image":102},{"to":126,"name":127},{"type_key":93,"title":137,"excerpt":138,"to":139,"postedAt":97,"readingTime":98,"image":140,"authors":141,"category":143},"Impression Wins Shopping Ads Campaign Award in the UK Biddable Media Awards","\u003Cp>We’re incredibly proud to have been named winners in The UK Biddable Media Awards, only a few months after being named Biddable Team of the Year in The Drum Search Awards! The last few months have been incredibly challenging for many of us. Receiving this award is great recognition for our dedicated and committed PPC [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-uk-biddable-media-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504259_nicolas-tissot-2XSpU-6siwk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":4,"image":102},{"to":126,"name":127},{"type_key":93,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":98,"image":149,"authors":150,"category":152},"UK Agency Awards 2020: Impression Shortlisted 4 Times","\u003Cp>We&#8217;re thrilled to announce that despite a very challenging few months, Impression has been shortlisted for 4 awards in 3 different categories in the 2020 UK Agency Awards. The UK Agency Awards reward and celebrate exceptional agencies, campaigns and talent and the entries are judged by marketing and advertising professionals. Impression has been shortlisted in [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-uk-agency-awards-2020\u002F","2022-02-07T16:48:16","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504332_jason-dent-zUD0bPRl30o-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":4,"image":102},{"to":126,"name":127},"29",{"type":155,"style":156,"title":157,"heading":4,"intro":11,"services":12,"breadcrumbs":158,"photo":47,"social":170},"author","dark","Meet the Team",[159,162,165,168],{"path":160,"name":161},"\u002F","Home",{"path":163,"name":164},"\u002Fabout\u002F","About Us",{"path":166,"name":167},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":169,"name":4},null,{"twitter":5,"linkedin":171},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[173],{"rel":174,"href":175},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[177,502,686,872,1058,1243],{"id":178,"date":179,"date_gmt":179,"guid":180,"modified":97,"modified_gmt":97,"slug":182,"status":19,"type":93,"link":96,"title":183,"content":184,"excerpt":187,"author":188,"featured_media":189,"comment_status":190,"ping_status":20,"sticky":186,"template":5,"format":191,"meta":192,"categories":195,"collections":198,"coauthors":199,"class_list":202,"acf":211,"head_links":212,"breadcrumbs":213,"url_path":96,"search_description":194,"featured_image_urls":220,"authors":255,"type_nicename":264,"reading_minutes":98,"category":265,"yoast_title":193,"yoast_meta":268,"yoast_json_ld":323,"_links":453},5678,"2020-10-07T09:38:13",{"rendered":181},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fexpansion-of-our-cro-offering\u002F","expansion-of-our-cro-offering",{"rendered":94},{"rendered":185,"protected":186},"\n\u003Cp>We&#8217;re delighted to welcome \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcro\u002F\">CRO\u003C\u002Fa> consultant Richard Chapman, previously director of web and conversion at Lichfield-based agency ClickThrough Marketing, to Impression.\u003C\u002Fp>\n\n\n\n\u003Cp>CRO (conversion rate optimisation) is a powerful tactic that drives more conversions for every website visitor. The aim of CRO is to take a data-driven, experiment-led approach to maximising conversion rates &#8211; making businesses more money as a result.\u003C\u002Fp>\n\n\n\n\u003Cp>Impression has been delivering CRO informally since our incorporation in 2012. This announcement marks the development of this offering to a new level, with Rich bringing specific expertise and proven experience in driving more conversions per click.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-cross-channel-benefits-of-cro\">The cross-channel benefits of CRO\u003C\u002Fh2>\n\n\n\n\u003Cp>CRO is most commonly used in conjunction with other digital marketing tactics, because its aim is to maximise the value of visitors &#8211; so it makes sense, when growing visitor numbers through channels like \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa>, to invest in CRO at the same time.\u003C\u002Fp>\n\n\n\n\u003Cp>Of course, this doesn&#8217;t solely apply to digital channels. Businesses with omni-channel marketing strategies &#8211; including events, TV advertising, leaflet drops, bus adverts, billboards, radio ads and so on &#8211; will also benefit from CRO because the intent is to optimise the user&#8217;s journey to encourage more of the desirable behaviours, such as making a purchase after seeing those ads.\u003C\u002Fp>\n\n\n\n\u003Cp>Then there&#8217;s the benefit to the user; because CRO focuses on optimising user journeys, an investment in CRO will have the added benefit of making your whole website experience, and therefore interaction with your brand, much better for your customers and potential customers.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speak-to-us-about-cro-services\">Speak to us about CRO services\u003C\u002Fh2>\n\n\n\n\u003Cp>If you&#8217;d like to learn more about how we can help your business drive more sales for every website visitor, get in touch today.\u003C\u002Fp>\n\n\n\n\u003Cp>You can also learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcro\u002F\">CRO services\u003C\u002Fa> here: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcro\u002F\">\u002Fcro\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp> \u003C\u002Fp>\n",false,{"rendered":95,"protected":186},98,7742,"open","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":193,"_yoast_wpseo_metadesc":194,"inline_featured_image":186,"footnotes":5},"Impression Expands CRO Offering | CRO Services | Impression","Impression is delighted to welcome Richard Chapman, CRO specialist, to its team. CRO is a powerful tactic helping businesses convert clicks to 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The 10th episode in the series focuses on Ian’s area of expertise &#8211; \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fsite-migrations\u002F\">site migrations.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share his interesting insights gathered as a result of working in the industry for over 10 years. Ben brings in real-life experiences from his own client accounts, gleaning on Ian’s expert opinion to advise the best solutions for some of his own challenges.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>To get the full scoop you’ll have to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fpodcasts\u002Frankup-10-knowledge-panel-site-migration-101\u002F\">listen to the full podcast\u003C\u002Fa>, but here are some of Ian&#8217;s key tips:&nbsp;\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tip-1-understanding-what-a-site-migration-is\">Tip 1: Understanding what a site migration is\u003C\u002Fh2>\n\n\n\n\u003Cp>Ian explains how this differs on a case-by-case basis. It usually starts with a client wanting to achieve a certain goal, like updating their \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwebsite-architecture-seo\u002F\">website structure\u003C\u002Fa> or going through a rebranding exercise. It could be that the CMS they are currently using doesn’t support their digital activity and therefore needs changing.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>Typically, there are three different types of site migration, each with different reasons behind them:&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A front-end migration which is content or design-focused.\u003C\u002Fli>\n\n\n\n\u003Cli>A domain migration, where a client needs to change to a different domain or to consolidate a number of domains into one property, they may be rebranding for example.&nbsp;\u003C\u002Fli>\n\n\n\n\u003Cli>A back-end migration, necessary when a client wishes to move to a different CMS.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>It’s important to note that no matter what type of site migration is to be carried out, SEO considerations must be acknowledged to minimise the potential risk of loss of traffic and revenue. With every migration, the risks involved differ.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tip-2-knowing-when-to-go-ahead-with-a-site-migration-and-when-not-to\">Tip 2: Knowing when to go ahead with a site migration and when not to\u003C\u002Fh2>\n\n\n\n\u003Cp>Ian would recommend a site migration if your website is fundamentally affecting the way your business is functioning. For example, if your website is offering a poor user experience that’s leading to a negative impact on sales, you may want to consider redesigning the front-end elements of your website to improve the user experience. If the content on your website is not performing or it’s against search engine guidelines, then it would be practical to consider investigating a new front end design or layout. For businesses that are rebranding or have been acquired by another business, a domain migration or consolidation exercise would also be recommended.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>If the reason a client is considering a site migration is that they don’t like the way their website looks, Ian would strongly advise against investigating this decision further first. He goes on to explain that whilst many processes are put in place to mitigate risk, the chance of losing revenue or website traffic is still a possibility. A site migration should not be selected as a solution to fix something that’s based on an opinion. Site migrations should be based on an adequate amount of data and are to be carefully considered by clients.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>At this point in the episode, Ben presented Ian with a real-life challenge he’s experiencing with a current client. He explains that he’s been going back and forth with his client on whether or not to proceed with a front-end redesign. Ben questions whether he should wait until there is a crying need for a site migration or whether he should take a more proactive approach. Tune in at 11:43 minutes to hear more!&nbsp;\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tip-3-how-to-manage-your-involvement-in-the-project-and-communicate-between-different-parties\">Tip 3: How to manage your involvement in the project and communicate between different parties\u003C\u002Fh2>\n\n\n\n\u003Cp>Site migrations have so many different parties involved from across the business. It’s about educating everyone on the process that needs to happen, how long it’s going to take you and the actual impact it’s going to have. Involve all parties on a call and keep everyone up to date.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>In some instances, short turnarounds are expected with tight deadlines to work towards and it’s not always possible to push back deadlines. Where this is the case, prioritise! If the launch is a week away, accept that you may not get everything done in time and shift focus to tasks that can be done now to achieve the biggest impact. Decide which tasks can be carried out post-launch.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>A common issue is that individuals work in silo. Keep in contact with all parties involved through regular catch up calls and share feedback throughout the process to prevent and solve issues early on. Have a centralised activity log to give everyone complete visibility of the tasks at hand and ensure everyone is working against the same timeline. Some useful tools that can help with this include Trello, Teamwork and G Suite.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>Edd adds that a good starting point for teams to understand what other teams need to focus on is by following \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Ftools\u002Fwebsite-migration-seo-checklist-by-impression\u002F\">Impression’s site migration checklist.\u003C\u002Fa>  This is a good tool to show just how many considerations come in to play for a successful site migration! This checklist aims to fill in the gaps and assist with the auditing process. There are so many intricate details, there’s no way one person can memorise everything and do a thorough job themselves.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tip-4-being-aware-of-some-of-the-common-seo-pitfalls-of-site-migration\">Tip 4: Being aware of some of the common SEO pitfalls of site migration\u003C\u002Fh2>\n\n\n\n\u003Cp>Ian explains that there a quite a few, but here are 3 of the most common site migration issues:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Pushing a staging website live without updating any of the specific directives for the search engines. This will prevent crawling tools from crawling your website and will result in pages being dropped out of the index!&nbsp;\u003C\u002Fli>\n\n\n\n\u003Cli>Skewed page speed. If you test page speed in the staging environment it may look good, but be warned, it will not paint a true picture without the addition of the various CRO scripts you’re yet to add. Add your scripts when you’re testing in the staging environment to give a true view of your page speed and obtain correct readings.&nbsp;\u003C\u002Fli>\n\n\n\n\u003Cli>Changing too much at once. Don’t do it! You’re opening yourself up to too much risk, take on a staged approach instead. Ian advises focusing on the front-end and back-end changes first before making drastic changes to your site structure. The final stage would be handling the domain migration.&nbsp;\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tip-5-recommended-seo-tools-for-a-site-migration\">Tip 5: Recommended SEO tools for a site migration\u003C\u002Fh2>\n\n\n\n\u003Cp>Invest in good crawling software, Ian advises using DeepCrawl. Edd agrees that crawling software would be his number one tool to recommend as well. He also highly recommends a link management tool such as Ahrefs or Majestic to help you understand where your big external backlinks are.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tip-6-recovering-from-a-drop-in-rankings-following-a-migration\">Tip 6: Recovering from a drop in rankings following a migration\u003C\u002Fh2>\n\n\n\n\u003Cp>The first step is to work out the reasons why rankings have dropped. Use tools such as Google Analytics and Search Console to compare your website traffic pre-launch vs post launch and to help you identify which URLs have been affected. Once you have identified the cause, you can choose the best solution.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>Catch up with previous episodes in the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fpodcasts\u002F\">RankUp SEO podcast\u003C\u002Fa> series, find out about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fsite-migrations\u002F\">site migration\u003C\u002Fa> or SEO strategy. \u003C\u002Fp>\n",{"rendered":108,"protected":186},7746,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},[515],42,[],[200,201],[519,93,204,205,206,207,208,520],"post-5631","category-technical-seo",[],[],[524,525,526,527],{"path":160,"name":161},{"path":216,"name":217},{"path":116,"name":117},{"path":169,"name":107},"In the most recent episode of RankUp, our SEO podcast, hosts Ben and Edd interview senior SEO strategist Ian Humphreys. The 10th episode in the series focuses on Ian’s area of expertise &#8211; site migrations. The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share 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excited to announce that we are officially a finalist in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.recommendeddigitalawards.com\u002Fthe-drum-recommended-digital-awards\u002Fthe-drum-recommends-digital-awards-2020\">The Drum Recommends Digital Awards\u003C\u002Fa>! Shortlisted agencies are the highest-rated in digital by clients. Unlike other awards, there isn&#8217;t an entry template to complete, being nominated and winning can only be achieved as a result of the ratings and reviews left by our clients.\u003C\u002Fp>\n\n\n\n\u003Cp>The Drum Recommends helps brands appoint a suitable agency based on client ratings. Being shortlisted is great recognition for our agency and helps us maintain and grow our reputation in the industry. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression is shortlisted in the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Thank you to all of our clients who took the time to rate us and leave us a review. It really does mean a lot to us.\u003C\u002Fp>\n\n\n\n\u003Cp>We&#8217;ll look forward to the virtual ceremony on the 21st October! \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FDrum-Rec-Dig-Badge-Finalist-1.png\" alt=\"\" class=\"wp-image-22932\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"rendered":120,"protected":186},7752,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},[197],[],[200,201],[702,93,204,205,206,207,208,210],"post-5626",[],[],[706,707,708,709],{"path":160,"name":161},{"path":216,"name":217},{"path":126,"name":127},{"path":169,"name":119},"We&#8217;re excited to announce that we are officially a finalist in The Drum Recommends Digital Awards! Shortlisted agencies are the highest-rated in digital by clients. Unlike other awards, there isn&#8217;t an entry template to complete, being nominated and winning can only be achieved as a result of the ratings and reviews left by our clients. 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Shortlisted in 2 Categories in The Drum Recommends Digital Awards - Impression",[755,756,757,759,760,761,762,763,764,765,766,768,769,771,772,774,775,776,777,778],{"property":270,"content":753},{"name":274,"content":275},{"property":174,"content":758},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-the-drum-recommends-digital-awards-2020\u002F",{"name":279,"content":280},{"property":282,"content":283},{"property":285,"content":753},{"property":287,"content":710},{"property":289,"content":758},{"property":291,"content":292},{"property":294,"content":295},{"property":297,"content":767},"2020-09-24T11:54:13+00:00",{"property":300,"content":301},{"property":303,"content":770},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504225_ray-hennessy-gdTxVSAE5sk-unsplash-scaled.jpg?auto=compress%2Cformat",{"property":306,"content":307},{"property":309,"content":773},1702,{"property":312,"content":313},{"property":155,"content":4},{"property":316,"content":317},{"property":319,"content":320},{"property":322,"content":320},{"@context":324,"@graph":780},[781,796,802,803,810,814,832],{"@type":264,"@id":782,"isPartOf":783,"author":784,"headline":119,"datePublished":767,"dateModified":301,"mainEntityOfPage":785,"wordCount":786,"commentCount":23,"publisher":787,"image":788,"thumbnailUrl":790,"articleSection":791,"inLanguage":339,"potentialAction":792},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-the-drum-recommends-digital-awards-2020\u002F#article",{"@id":758},{"name":4,"@id":330},{"@id":758},147,{"@id":334},{"@id":789},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-the-drum-recommends-digital-awards-2020\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504225_ray-hennessy-gdTxVSAE5sk-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[127],[793],{"@type":342,"name":343,"target":794},[795],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-the-drum-recommends-digital-awards-2020\u002F#respond",{"@type":347,"@id":758,"url":758,"name":753,"isPartOf":797,"primaryImageOfPage":798,"image":799,"thumbnailUrl":790,"datePublished":767,"dateModified":301,"breadcrumb":800,"inLanguage":354},{"@id":349},{"@id":789},{"@id":789},{"@id":801},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-the-drum-recommends-digital-awards-2020\u002F#breadcrumb",{"@type":356,"inLanguage":339,"@id":789,"url":790,"contentUrl":790,"width":307,"height":773},{"@type":358,"@id":801,"itemListElement":804},[805,806,807,809],{"@type":361,"position":98,"name":161,"item":362},{"@type":361,"position":364,"name":217,"item":365},{"@type":361,"position":367,"name":127,"item":808},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"@type":361,"position":370,"name":119},{"@type":372,"@id":349,"url":362,"name":292,"description":5,"publisher":811,"inLanguage":339,"potentialAction":812},{"@id":374},{"@type":376,"target":813,"query-input":380},{"@type":378,"urlTemplate":379},{"@type":382,"@id":374,"name":292,"url":362,"logo":815,"image":388,"sameAs":816,"@context":393,"email":394,"foundingDate":395,"legalName":396,"vatID":397,"description":398,"telephone":399,"address":817,"location":818,"areaServed":828},{"@type":356,"inLanguage":339,"@id":384,"url":385,"contentUrl":385,"width":386,"height":387,"caption":292},[390,391,392],{"@type":401,"streetAddress":402,"addressLocality":403,"addressRegion":404,"postalCode":405,"addressCountry":406},[819,822,825],{"@type":409,"name":410,"geo":820,"address":821,"photo":388,"telephone":416},{"@type":412,"latitude":413,"longitude":414},{"@type":401,"streetAddress":402,"addressLocality":403,"addressRegion":404,"postalCode":405,"addressCountry":406},{"@type":409,"name":418,"geo":823,"address":824,"photo":427,"telephone":428},{"@type":412,"latitude":420,"longitude":421},{"@type":401,"streetAddress":423,"addressLocality":424,"addressRegion":425,"postalCode":426,"addressCountry":406},{"@type":409,"name":430,"geo":826,"address":827},{"@type":412,"latitude":432,"longitude":433},{"@type":401,"streetAddress":435,"addressLocality":436,"addressRegion":437,"postalCode":438,"addressCountry":439},[829,830,831],{"@type":442,"name":443},{"@type":442,"name":445},{"@type":442,"name":439},{"@type":448,"@id":449,"name":4,"image":833,"description":6,"sameAs":834,"url":175},{"@type":356,"inLanguage":339,"@id":451,"url":8,"contentUrl":8,"caption":4},[171],{"self":836,"collection":841,"about":843,"author":845,"replies":847,"version-history":850,"predecessor-version":853,"wp:featuredmedia":857,"wp:attachment":860,"wp:term":863,"curies":870},[837],{"href":838,"targetHints":839},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5626",{"allow":840},[459,460,461,462,463],[842],{"href":466},[844],{"href":469},[846],{"embeddable":88,"href":472},[848],{"embeddable":88,"href":849},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=5626",[851],{"count":98,"href":852},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5626\u002Frevisions",[854],{"id":855,"href":856},14599,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5626\u002Frevisions\u002F14599",[858],{"embeddable":88,"href":859},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F7752",[861],{"href":862},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=5626",[864,866,868],{"taxonomy":491,"embeddable":88,"href":865},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=5626",{"taxonomy":494,"embeddable":88,"href":867},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=5626",{"taxonomy":155,"embeddable":88,"href":869},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=5626",[871],{"name":500,"href":501,"templated":88},{"id":873,"date":874,"date_gmt":874,"guid":875,"modified":97,"modified_gmt":97,"slug":877,"status":19,"type":93,"link":131,"title":878,"content":879,"excerpt":881,"author":188,"featured_media":882,"comment_status":190,"ping_status":20,"sticky":186,"template":5,"format":191,"meta":883,"categories":884,"collections":885,"coauthors":886,"class_list":887,"acf":889,"head_links":890,"breadcrumbs":891,"url_path":131,"search_description":896,"featured_image_urls":897,"authors":929,"type_nicename":264,"reading_minutes":98,"category":937,"yoast_title":939,"yoast_meta":940,"yoast_json_ld":966,"_links":1021},5606,"2020-08-28T10:55:59",{"rendered":876},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fuk-content-awards-impression-shortlisted\u002F","uk-content-awards-impression-shortlisted",{"rendered":129},{"rendered":880,"protected":186},"\n\u003Cp>We’re thrilled to announce that Impression has been shortlisted in three categories in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fukcontentawards.com\u002F\">UK Content Awards.\u003C\u002Fa> These awards recognise and reward agencies that are creating high quality, valuable content. It’s been such an exciting week for us after receiving the news that we’d won an award in the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-wins-uk-biddable-media-awards\u002F\">UK Biddable Media Awards\u003C\u002Fa> on Tuesday! \u003C\u002Fp>\n\n\n\n\u003Cp>The UK Content Awards are judged by some of the biggest names in the digital marketing industry. Entries are subject to a rigorous 2 stage judging process, where judges look for clear objectives, creativity and tangible results.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>Being shortlisted in these categories gives well deserved credit to our talented team who produce exciting and engaging content marketing campaigns which help clients reach their target audience. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression has been shortlisted in the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Retail Content Campaign of the Year&nbsp;\u003C\u002Fli>\u003Cli>Best Content Series\u003C\u002Fli>\u003Cli>Integrated Content Campaign of the Year\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>We wish the best of luck to all others who have been shortlisted in the UK Content Awards. We look forward to the ceremony later this year, in October. You can learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcontent-marketing\u002F\">content marketing services here\u003C\u002Fa> or, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with a member of our team today.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FUK-Content-Awards-2020-Shortlisted-Twitter-Card-1-1.png\" alt=\"\" class=\"wp-image-22736\"\u002F>\u003C\u002Ffigure>\n",{"rendered":130,"protected":186},7758,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},[197],[],[200,201],[888,93,204,205,206,207,208,210],"post-5606",[],[],[892,893,894,895],{"path":160,"name":161},{"path":216,"name":217},{"path":126,"name":127},{"path":169,"name":129},"We’re thrilled to announce that Impression has been shortlisted in three categories in the UK Content Awards. These awards recognise and reward agencies that are creating high quality, valuable content. It’s been such an exciting week for us after receiving the news that we’d won an award in the UK Biddable Media Awards on Tuesday!  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Content Awards: Impression Shortlisted 3 Times - 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incredibly proud to have been named winners in The UK Biddable Media Awards, only a few months after being named \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-wins-biddable-team-of-the-year-in-the-drum-search-awards-2020\u002F\">Biddable Team of the Year\u003C\u002Fa> in The Drum Search Awards!\u003C\u002Fp>\n\n\n\n\u003Cp>The last few months have been incredibly challenging for many of us. Receiving this award is great recognition for our dedicated and committed \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC team\u003C\u002Fa> who have continued to go above and beyond to service our clients, limiting any disruption to their businesses during this tricky time.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>This year was a little different, with the UK Biddable Media Awards winners announced via Twitter instead of the usual in-person awards ceremony. The excitement was still present as we eagerly sat in anticipation waiting for a new tweet to appear every 5 minutes naming a winner!&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>We’re delighted to have been named as winners in the following category:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Shopping Ads Campaign of the Year&nbsp;&#8211; \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcase-studies\u002Fparkerbrand-ppc\u002F\">see the case study.\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Congratulations to everyone else who has won an award today.\u003C\u002Fp>\n\n\n\n\u003Cp>See more of our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa>, take a look at our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with the team today to see how we can help you and your business achieve results.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgordon-williams-NaWJWzmprZQ-unsplash.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22698\"\u002F>\u003C\u002Ffigure>\n",{"rendered":138,"protected":186},7760,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},[197],[],[200,201],[1074,93,204,205,206,207,208,210],"post-5586",[],[],[1078,1079,1080,1081],{"path":160,"name":161},{"path":216,"name":217},{"path":126,"name":127},{"path":169,"name":137},"We’re incredibly proud to have been named winners in The UK Biddable Media Awards, only a few months after being named Biddable Team of the Year in The Drum Search Awards! The last few months have been incredibly challenging for many of us. Receiving this award is great recognition for our dedicated and committed PPC 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thrilled to announce that despite a very challenging few months, Impression has been shortlisted for 4 awards in 3 different categories in the 2020 UK Agency Awards. \u003C\u002Fp>\n\n\n\n\u003Cp>The UK Agency Awards reward and celebrate exceptional agencies, campaigns and talent and the entries are judged by marketing and advertising professionals.\u003C\u002Fp>\n\n\n\n\u003Cp>Impression has been shortlisted in the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO Agency\u003C\u002Fa> of the Year\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Integrated\u003C\u002Fa> Search Agency of the Year\u003C\u002Fli>\u003Cli>Best Integrated Campaign &#8211; for our work with our client \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcase-studies\u002Fmitrefinch\u002F\">Mitrefinch\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Best Integrated Campaign &#8211; for our work with our client \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcase-studies\u002Frichard-nelson\u002F\">Richard Nelson LLP\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Congratulations and good luck to all others shortlisted. We&#8217;ll look forward to finding out who the winners are at the ceremony later this year! \u003C\u002Fp>\n\n\n\n\u003Cp>See more\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\"> awards that we have previously achieved here\u003C\u002Fa>&nbsp;and check out our&nbsp;\u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies here.\u003C\u002Fa>&nbsp;If you want to find out more about our services, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>&nbsp;with our team.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FUK-Agency-Awards-2020-Finalist-Social-Graphic-1.png\" alt=\"\" class=\"wp-image-21837\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"rendered":146,"protected":186},7776,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},[197],[],[200,201],[1259,93,204,205,206,207,208,210],"post-5458",[],[],[1263,1264,1265,1266],{"path":160,"name":161},{"path":216,"name":217},{"path":126,"name":127},{"path":169,"name":145},"We&#8217;re thrilled to announce that despite a very challenging few months, Impression has been shortlisted for 4 awards in 3 different categories in the 2020 UK Agency Awards. The UK Agency Awards reward and celebrate exceptional agencies, campaigns and talent and the entries are judged by marketing and advertising professionals. 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