[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F25":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":169,"head_links":171,"breadcrumbs":157,"posts":175,"pages":152,"head":1430},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":153},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Matthew Ahern’s posts",{"data":91,"pages":152},[92,106,116,126,134,142],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression shortlisted 12 times in the European Search Awards","\u003Cp>We’re pleased to announce that Impression has been shortlisted 12 times in the European Search Awards! This news comes just one week after finding out we’d been shortlisted 6 times in the UK Biddable Media Awards.  The European Search Awards are very competitive, welcoming entries from 44 European countries, so to be shortlisted is something […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-european-search-awards\u002F","2026-04-22T08:31:01",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502868_joost-crop-pzyoWRIWOQ8-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"Impression Shortlisted 6 Times in the UK Biddable Media Awards","\u003Cp>We’re delighted to announce that Impression has been shortlisted 6 times in the Biddable Media Awards! These awards recognise and reward the contribution that Biddable makes to shaping the future of advertising sales and media planning services and to the overall success of businesses. Last year was a challenge for everyone and the need to […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F","2025-02-24T16:58:09",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502880_pexels-annalouise-1387577-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":111,"image":121,"authors":122,"category":124},"Digital Marketing Career Advice for Students","\u003Cp>We were recently given the opportunity to speak to Nottingham College students about what it’s like to work in digital marketing and how to kick start a career in the industry. As part of our ongoing efforts to inspire the next generation of digital marketers, Laura Hampton and Edd Wilson took the time to share […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F","2022-02-07T16:48:14","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123],{"name":4,"image":102},{"to":125,"name":29},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"type_key":93,"title":127,"excerpt":128,"to":129,"postedAt":120,"readingTime":111,"image":130,"authors":131,"category":133},"Impression Wins Agency Partner of the Year in the Microsoft Advertising Partner Awards","\u003Cp>We are delighted to announce that we have been crowned Agency Partner of the Year in the Microsoft Advertising Partner Awards. This is awarded to a Microsoft agency partner who has shown excellence in partnership with Microsoft Advertising across the board. Entries were submitted by agencies from across the whole of Europe so when we […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-agency-partner-of-the-year-in-the-microsoft-advertising-partner-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503347_designecologist-5mj5jLhYWpY-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":135,"excerpt":136,"to":137,"postedAt":120,"readingTime":111,"image":138,"authors":139,"category":141},"Impression Shortlisted 3 Times in the Microsoft Advertising Partner Awards","\u003Cp>We’re delighted to announce that Impression is a finalist in the Microsoft Advertising Partner Awards! These awards celebrate Microsoft’s Elite and Select partners for the incredible work they’ve done in 2020 across various categories. Entries are submitted by agencies from across the whole of Europe, so to be shortlisted is a huge achievement. 2020 was […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-microsoft-advertising-partner-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503451_clay-banks-POzx_amnWJw-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":143,"excerpt":144,"to":145,"postedAt":120,"readingTime":111,"image":146,"authors":147,"category":149},"How to incorporate sensory marketing into paid social campaigns to help drive engagement (Paid Social Show, Brighton SEO)","\u003Cp>What is sensory marketing and why should we incorporate it in to paid social campaigns? Fraser Andrews covered this and more in his talk at the Paid Social Show, a fringe event from Brighton SEO. The presentation slides are now available to view below. As somebody without a sense of smell, Fraser is left relying […]\u003C\u002Fp>\n","\u002Fblog\u002Ffraser-andrews-paid-social-show-brighton-seo\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503461_pexels-fauxels-3184465-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[148],{"name":4,"image":102},{"to":150,"name":151},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC","29",{"type":154,"style":155,"title":156,"heading":4,"intro":11,"services":12,"breadcrumbs":157,"photo":47,"social":169},"author","dark","Meet the Team",[158,161,164,167],{"path":159,"name":160},"\u002F","Home",{"path":162,"name":163},"\u002Fabout\u002F","About Us",{"path":165,"name":166},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":168,"name":4},null,{"twitter":5,"linkedin":170},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[172],{"rel":173,"href":174},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[176,493,679,868,1055,1240],{"id":177,"date":178,"date_gmt":178,"guid":179,"modified":97,"modified_gmt":97,"slug":181,"status":19,"type":93,"link":96,"title":182,"content":183,"excerpt":186,"author":187,"featured_media":188,"comment_status":189,"ping_status":20,"sticky":185,"template":5,"format":190,"meta":191,"categories":192,"collections":194,"coauthors":195,"class_list":197,"acf":205,"head_links":206,"breadcrumbs":207,"url_path":96,"search_description":214,"featured_image_urls":215,"authors":250,"type_nicename":259,"reading_minutes":98,"category":260,"yoast_title":262,"yoast_meta":263,"yoast_json_ld":316,"_links":444},6023,"2021-03-26T11:18:25",{"rendered":180},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fimpression-shortlisted-in-european-search-awards\u002F","impression-shortlisted-in-european-search-awards",{"rendered":94},{"rendered":184,"protected":185},"\n\u003Cp>We’re pleased to announce that Impression has been shortlisted 12 times in the European Search Awards! This news comes just one week after finding out we’d been \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F\">shortlisted 6 times\u003C\u002Fa> in the UK Biddable Media Awards. \u003C\u002Fp>\n\n\n\n\u003Cp>The European Search Awards are very competitive, welcoming entries from 44 European countries, so to be shortlisted is something we’re incredibly proud of. The entries are judged by search industry experts who look to recognise and reward innovative and creative campaigns that deliver demonstrable results. \u003C\u002Fp>\n\n\n\n\u003Cp>We’re delighted to have been shortlisted in the following categories: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Best Large Integrated Search Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best Large \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> Agency \u003C\u002Fli>\n\n\n\n\u003Cli>Best Large \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search – Retail \u002F Ecommerce (SEO) – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.queensmith.co.uk\u002F\">Queensmith\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search – Retail \u002F Ecommerce (PPC) – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcase-studies\u002Fabigail-ahern\u002F\">Abigail Ahern\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search – Finance (PPC) – Marmalade\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of PR in a Search Campaign – Marmalade\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Content Marketing – AskTraders\u003C\u002Fli>\n\n\n\n\u003Cli>Best SEO Campaign – Topps Tiles\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search B2C (PPC) – Topps Tiles\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search B2C (SEO) – Gazeboshop\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search B2B (SEO) – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcase-studies\u002Fskills-training-group\u002F\">Skills Training Group\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Congratulations to everyone else who has been shortlisted in these awards. It’s a great achievement! \u003C\u002Fp>\n\n\n\n\u003Cp>Find out more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa>, take a look at our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team to see how we can deliver an award-winning strategy for your business.\u003C\u002Fp>\n",false,{"rendered":95,"protected":185},98,7686,"open","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[193],44,[],[196],164,[198,93,199,200,201,202,203,204],"post-6023","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",[],[],[208,209,212,213],{"path":159,"name":160},{"path":210,"name":211},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":168,"name":94},"We’re pleased to announce that Impression has been shortlisted 12 times in the European Search Awards! This news comes just one week after finding out we’d been shortlisted 6 times in the UK Biddable Media Awards.  The European Search Awards are very competitive, welcoming entries from 44 European countries, so to be shortlisted is something 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These awards recognise and reward the contribution that Biddable makes to shaping the future of advertising sales and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fmedia-planning\u002F\">media planning services\u003C\u002Fa> and to the overall success of businesses.\u003C\u002Fp>\n\n\n\n\u003Cp>Last year was a challenge for everyone and the need to be flexible and adapt strategies remained a constant theme throughout 2020. Being shortlisted for these awards acknowledges our team’s ability to work with resilience, staying ahead of the game to deliver campaigns that have made a real difference for our clients and their businesses at a time they needed it the most.\u003C\u002Fp>\n\n\n\n\u003Cp>Receiving news like this is always exciting and it lets our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> team know that their efforts have not gone unnoticed. We’re incredibly proud of the individuals that were involved in each of these campaigns and we’re grateful to our clients who are open to exploring new avenues and trusting our judgement.\u003C\u002Fp>\n\n\n\n\u003Cp>Impression has been shortlisted for an agency award and in various campaign categories. The agency award recognises our whole team and our key achievements from the last 12 months whilst the sector and campaign awards celebrate our success in meeting business goals and delivering outstanding results. \u003C\u002Fp>\n\n\n\n\u003Cp>We were shortlisted in the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Large Biddable Agency of the Year – Impression\u003C\u002Fli>\n\n\n\n\u003Cli>Shopping Ads Campaign of the Year – Topps Tiles \u003C\u002Fli>\n\n\n\n\u003Cli>Paid Search Campaign of the Year – Marmalade \u003C\u002Fli>\n\n\n\n\u003Cli>Retail Campaign of the Year – Abigail Ahern \u003C\u002Fli>\n\n\n\n\u003Cli>Finance Campaign of the Year – Marmalade \u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Tik Tok Ads – Marmalade \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>We’re excited about the virtual award ceremony at the end of April! A huge well done and good luck to everyone else who has been named a finalist.\u003C\u002Fp>\n\n\n\n\u003Cp>Read our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or find out more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fbanner-1.jpeg\" alt=\"\" class=\"wp-image-49021\"\u002F>\u003C\u002Ffigure>\n",{"rendered":108,"protected":185},7688,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[193],[],[508,196],11,[510,93,199,200,201,202,203,204],"post-6008",[],[],[514,515,516,517],{"path":159,"name":160},{"path":210,"name":211},{"path":104,"name":105},{"path":168,"name":107},"We’re delighted to announce that Impression has been shortlisted 6 times in the Biddable Media Awards! These awards recognise and reward the contribution that Biddable makes to shaping the future of advertising sales and media planning services and to the overall success of businesses. 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Shortlisted 6 Times in the UK Biddable Media Awards - Impression",[563,564,565,567,568,569,570,571,572,573,574,576,578,580,581,583,584,585,586,587],{"property":265,"content":561},{"name":267,"content":268},{"property":173,"content":566},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F",{"name":272,"content":273},{"property":275,"content":276},{"property":278,"content":561},{"property":280,"content":518},{"property":282,"content":566},{"property":284,"content":285},{"property":287,"content":288},{"property":290,"content":575},"2021-03-19T11:31:08+00:00",{"property":293,"content":577},"2025-02-24T16:58:09+00:00",{"property":296,"content":579},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502880_pexels-annalouise-1387577-scaled.jpg?auto=compress%2Cformat&q=90",{"property":299,"content":300},{"property":302,"content":582},2549,{"property":305,"content":306},{"property":154,"content":4},{"property":309,"content":310},{"property":312,"content":313},{"property":315,"content":313},{"@context":317,"@graph":589},[590,604,610,611,617,621,639],{"@type":259,"@id":591,"isPartOf":592,"author":593,"headline":107,"datePublished":575,"dateModified":577,"mainEntityOfPage":594,"wordCount":595,"commentCount":23,"publisher":596,"image":597,"thumbnailUrl":579,"articleSection":599,"inLanguage":331,"potentialAction":600},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F#article",{"@id":566},{"name":4,"@id":323},{"@id":566},311,{"@id":327},{"@id":598},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F#primaryimage",[105],[601],{"@type":334,"name":335,"target":602},[603],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F#respond",{"@type":339,"@id":566,"url":566,"name":561,"isPartOf":605,"primaryImageOfPage":606,"image":607,"thumbnailUrl":579,"datePublished":575,"dateModified":577,"breadcrumb":608,"inLanguage":346},{"@id":341},{"@id":598},{"@id":598},{"@id":609},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F#breadcrumb",{"@type":348,"inLanguage":331,"@id":598,"url":579,"contentUrl":579,"width":300,"height":582},{"@type":350,"@id":609,"itemListElement":612},[613,614,615,616],{"@type":353,"position":98,"name":160,"item":354},{"@type":353,"position":111,"name":211,"item":356},{"@type":353,"position":358,"name":105,"item":359},{"@type":353,"position":361,"name":107},{"@type":363,"@id":341,"url":354,"name":285,"description":5,"publisher":618,"inLanguage":331,"potentialAction":619},{"@id":365},{"@type":367,"target":620,"query-input":371},{"@type":369,"urlTemplate":370},{"@type":373,"@id":365,"name":285,"url":354,"logo":622,"image":379,"sameAs":623,"@context":384,"email":385,"foundingDate":386,"legalName":387,"vatID":388,"description":389,"telephone":390,"address":624,"location":625,"areaServed":635},{"@type":348,"inLanguage":331,"@id":375,"url":376,"contentUrl":376,"width":377,"height":378,"caption":285},[381,382,383],{"@type":392,"streetAddress":393,"addressLocality":394,"addressRegion":395,"postalCode":396,"addressCountry":397},[626,629,632],{"@type":400,"name":401,"geo":627,"address":628,"photo":379,"telephone":407},{"@type":403,"latitude":404,"longitude":405},{"@type":392,"streetAddress":393,"addressLocality":394,"addressRegion":395,"postalCode":396,"addressCountry":397},{"@type":400,"name":409,"geo":630,"address":631,"photo":418,"telephone":419},{"@type":403,"latitude":411,"longitude":412},{"@type":392,"streetAddress":414,"addressLocality":415,"addressRegion":416,"postalCode":417,"addressCountry":397},{"@type":400,"name":421,"geo":633,"address":634},{"@type":403,"latitude":423,"longitude":424},{"@type":392,"streetAddress":426,"addressLocality":427,"addressRegion":428,"postalCode":429,"addressCountry":430},[636,637,638],{"@type":433,"name":434},{"@type":433,"name":436},{"@type":433,"name":430},{"@type":439,"@id":440,"name":4,"image":640,"description":6,"sameAs":641,"url":174},{"@type":348,"inLanguage":331,"@id":442,"url":8,"contentUrl":8,"caption":4},[170],{"self":643,"collection":648,"about":650,"author":652,"replies":654,"version-history":657,"predecessor-version":660,"wp:featuredmedia":664,"wp:attachment":667,"wp:term":670,"curies":677},[644],{"href":645,"targetHints":646},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F6008",{"allow":647},[450,451,452,453,454],[649],{"href":457},[651],{"href":460},[653],{"embeddable":88,"href":463},[655],{"embeddable":88,"href":656},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=6008",[658],{"count":111,"href":659},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F6008\u002Frevisions",[661],{"id":662,"href":663},32199,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F6008\u002Frevisions\u002F32199",[665],{"embeddable":88,"href":666},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F7688",[668],{"href":669},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=6008",[671,673,675],{"taxonomy":482,"embeddable":88,"href":672},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=6008",{"taxonomy":485,"embeddable":88,"href":674},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=6008",{"taxonomy":154,"embeddable":88,"href":676},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=6008",[678],{"name":491,"href":492,"templated":88},{"id":680,"date":681,"date_gmt":681,"guid":682,"modified":120,"modified_gmt":120,"slug":684,"status":19,"type":93,"link":119,"title":685,"content":686,"excerpt":688,"author":187,"featured_media":689,"comment_status":189,"ping_status":20,"sticky":185,"template":5,"format":190,"meta":690,"categories":691,"collections":693,"coauthors":694,"class_list":695,"acf":698,"head_links":699,"breadcrumbs":700,"url_path":119,"search_description":705,"featured_image_urls":706,"authors":738,"type_nicename":259,"reading_minutes":111,"category":746,"yoast_title":748,"yoast_meta":749,"yoast_json_ld":775,"_links":831},5953,"2021-03-01T12:35:43",{"rendered":683},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F","digital-marketing-career-advice-for-students",{"rendered":117},{"rendered":687,"protected":185},"\n\u003Cp>We were recently given the opportunity to speak to Nottingham College students about what it’s like to work in digital marketing and how to kick start a career in the industry. As part of our ongoing efforts to inspire the next generation of digital marketers, Laura Hampton and Edd Wilson took the time to share their own experiences to help students understand their options. \u003C\u002Fp>\n\n\n\n\u003Cp>Taking part in initiatives like this is something that Impression is really passionate about. With so many exciting opportunities available in the sector, we want students to know that a career in digital is always an option, regardless of background or experience. \u003C\u002Fp>\n\n\n\n\u003Cp>In both sessions, Laura and Edd talk in detail about what their roles entail and how they’ve got to where they are today. They both highlight the importance of showing passion and being open to learning. If you’re in the early stage of your career and you’re not sure what path you want to take,  Laura explains that recognising what you enjoy doing is a great way to inform your career choice. Whilst the pandemic has limited work experience opportunities, you’ll find it reassuring to know that there are many other ways to immerse yourself in the industry and plenty of handy tools and \u003Ca rel=\"noreferrer noopener\" href=\"#resource-list\">resources\u003C\u002Fa> to help you to build your knowledge in the early stages of your career. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re a student that’s interested in working in digital marketing, watch the videos below to gain an idea of what it’s like to work in the industry. You can also find \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Flauralhampton\">Laura\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">Edd\u003C\u002Fa> on Twitter if you have any more questions.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"advice-from-laura-hampton-head-of-digital-pr\">Advice from Laura Hampton, head of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa>. \u003C\u002Fh3>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FS_EF2XkapZw\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"advice-from-edd-wilson-technical-seo-consultant\">Advice from Edd Wilson, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical SEO\u003C\u002Fa> consultant. \u003C\u002Fh3>\n\n\n\n\u003Cfigure>\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2deKGltKiqU\" allowfullscreen=\"\">\u003C\u002Fiframe>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"resource-list\">Online Resource List:\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F\">The Impression blog\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fbeginners-guides\u002F\">Beginners guides to digital marketing\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flearndigital.withgoogle.com\u002Fdigitalgarage\">Google digital garage\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fi\u002Flists\u002F1102568430316736512\">Laura’s digital PR list on Twitter\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.codecademy.com\u002F\">Code academy\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n",{"rendered":118,"protected":185},7698,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[692],39,[],[508,196],[696,93,199,200,201,202,203,697],"post-5953","category-digital-marketing",[],[],[701,702,703,704],{"path":159,"name":160},{"path":210,"name":211},{"path":125,"name":29},{"path":168,"name":117},"We were recently given the opportunity to speak to Nottingham College students about what it’s like to work in digital marketing and how to kick start a career in the industry. As part of our ongoing efforts to inspire the next generation of digital marketers, Laura Hampton and Edd Wilson took the time to share […]",{"thumbnail":707,"medium":708,"medium_large":710,"large":712,"1536x1536":714,"2048x2048":716,"post-thumbnail":718,"12_col":720,"default_landscape":722,"default_portrait":724,"6_col_and_margin_short":726,"11_col_and_margin":728,"9_col_rectangle":730,"11_col":732,"staff_image_696_600":734,"rectangular_thumbnail":736},{"url":121,"width":217,"height":217},{"url":709,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=141&q=90&w=200",{"url":711,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=542&q=90&w=768",{"url":713,"width":224,"height":225},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":715,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=1084&q=90&w=1536",{"url":717,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=scale&h=1446&q=90&w=2048",{"url":719,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":721,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":723,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":725,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":727,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":729,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":731,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":733,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":735,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":737,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[739],{"id":187,"path":252,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":740},{"job_title":10,"full_bio":11,"specialist_service_links":741,"photo":744},[742],{"page":743,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":745},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_co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Marketing Career Advice for Students - Impression",[750,751,752,754,755,756,757,758,759,760,761,763,765,767,768,770,771,772,773,774],{"property":265,"content":748},{"name":267,"content":268},{"property":173,"content":753},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F",{"name":272,"content":273},{"property":275,"content":276},{"property":278,"content":748},{"property":280,"content":705},{"property":282,"content":753},{"property":284,"content":285},{"property":287,"content":288},{"property":290,"content":762},"2021-03-01T12:35:43+00:00",{"property":293,"content":764},"2022-02-07T16:48:14+00:00",{"property":296,"content":766},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat",{"property":299,"content":300},{"property":302,"content":769},1807,{"property":305,"content":306},{"property":154,"content":4},{"property":309,"content":310},{"property":312,"content":313},{"property":315,"content":313},{"@context":317,"@graph":776},[777,792,798,799,806,810,828],{"@type":259,"@id":778,"isPartOf":779,"author":780,"headline":117,"datePublished":762,"dateModified":764,"mainEntityOfPage":781,"wordCount":782,"commentCount":23,"publisher":783,"image":784,"thumbnailUrl":786,"articleSection":787,"inLanguage":331,"potentialAction":788},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F#article",{"@id":753},{"name":4,"@id":323},{"@id":753},322,{"@id":327},{"@id":785},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[29],[789],{"@type":334,"name":335,"target":790},[791],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F#respond",{"@type":339,"@id":753,"url":753,"name":748,"isPartOf":793,"primaryImageOfPage":794,"image":795,"thumbnailUrl":786,"datePublished":762,"dateModified":764,"breadcrumb":796,"inLanguage":346},{"@id":341},{"@id":785},{"@id":785},{"@id":797},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F#breadcrumb",{"@type":348,"inLanguage":331,"@id":785,"url":786,"contentUrl":786,"width":300,"height":769},{"@type":350,"@id":797,"itemListElement":800},[801,802,803,805],{"@type":353,"position":98,"name":160,"item":354},{"@type":353,"position":111,"name":211,"item":356},{"@type":353,"position":358,"name":29,"item":804},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"@type":353,"position":361,"name":117},{"@type":363,"@id":341,"url":354,"name":285,"description":5,"publisher":807,"inLanguage":331,"potentialAction":808},{"@id":365},{"@type":367,"target":809,"query-input":371},{"@type":369,"urlTemplate":370},{"@type":373,"@id":365,"name":285,"url":354,"logo":811,"image":379,"sameAs":812,"@context":384,"email":385,"foundingDate":386,"legalName":387,"vatID":388,"description":389,"telephone":390,"address":813,"location":814,"areaServed":824},{"@type":348,"inLanguage":331,"@id":375,"url":376,"contentUrl":376,"width":377,"height":378,"caption":285},[381,382,383],{"@type":392,"streetAddress":393,"addressLocality":394,"addressRegion":395,"postalCode":396,"addressCountry":397},[815,818,821],{"@type":400,"name":401,"geo":816,"address":817,"photo":379,"telephone":407},{"@type":403,"latitude":404,"longitude":405},{"@type":392,"streetAddress":393,"addressLocality":394,"addressRegion":395,"postalCode":396,"addressCountry":397},{"@type":400,"name":409,"geo":819,"address":820,"photo":418,"telephone":419},{"@type":403,"latitude":411,"longitude":412},{"@type":392,"streetAddress":414,"addressLocality":415,"addressRegion":416,"postalCode":417,"addressCountry":397},{"@type":400,"name":421,"geo":822,"address":823},{"@type":403,"latitude":423,"longitude":424},{"@type":392,"streetAddress":426,"addressLocality":427,"addressRegion":428,"postalCode":429,"addressCountry":430},[825,826,827],{"@type":433,"name":434},{"@type":433,"name":436},{"@type":433,"name":430},{"@type":439,"@id":440,"name":4,"image":829,"description":6,"sameAs":830,"url":174},{"@type":348,"inLanguage":331,"@id":442,"url":8,"contentUrl":8,"caption":4},[170],{"self":832,"collection":837,"about":839,"author":841,"replies":843,"version-history":846,"predecessor-version":849,"wp:featuredmedia":853,"wp:attachment":856,"wp:term":859,"curies":866},[833],{"href":834,"targetHints":835},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5953",{"allow":836},[450,451,452,453,454],[838],{"href":457},[840],{"href":460},[842],{"embeddable":88,"href":463},[844],{"embeddable":88,"href":845},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=5953",[847],{"count":98,"href":848},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5953\u002Frevisions",[850],{"id":851,"href":852},14568,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5953\u002Frevisions\u002F14568",[854],{"embeddable":88,"href":855},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F7698",[857],{"href":858},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=5953",[860,862,864],{"taxonomy":482,"embeddable":88,"href":861},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=5953",{"taxonomy":485,"embeddable":88,"href":863},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=5953",{"taxonomy":154,"embeddable":88,"href":865},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=5953",[867],{"name":491,"href":492,"templated":88},{"id":869,"date":870,"date_gmt":870,"guid":871,"modified":120,"modified_gmt":120,"slug":873,"status":19,"type":93,"link":129,"title":874,"content":875,"excerpt":877,"author":187,"featured_media":878,"comment_status":189,"ping_status":20,"sticky":185,"template":5,"format":190,"meta":879,"categories":880,"collections":882,"coauthors":883,"class_list":884,"acf":887,"head_links":888,"breadcrumbs":889,"url_path":129,"search_description":894,"featured_image_urls":895,"authors":927,"type_nicename":259,"reading_minutes":111,"category":935,"yoast_title":938,"yoast_meta":939,"yoast_json_ld":963,"_links":1018},5948,"2021-02-25T21:54:32",{"rendered":872},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fimpression-wins-agency-partner-of-the-year-in-the-microsoft-advertising-partner-awards\u002F","impression-wins-agency-partner-of-the-year-in-the-microsoft-advertising-partner-awards",{"rendered":127},{"rendered":876,"protected":185},"\n\u003Cp>We are delighted to announce that we have been crowned Agency Partner of the Year in the Microsoft Advertising Partner Awards. This is awarded to a Microsoft agency partner who has shown excellence in partnership with \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fmicrosoft-advertising-management\u002F\">Microsoft Advertising\u003C\u002Fa> across the board. \u003C\u002Fp>\n\n\n\n\u003Cp>Entries were submitted by agencies from across the whole of Europe so when we heard that news that we’d been shortlisted we were thrilled. To take that one step further and be named as winners is incredibly rewarding! This news also gives well deserved recognition to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> team who are always looking for innovative solutions to help you, our clients, be the very best at what you do. \u003C\u002Fp>\n\n\n\n\u003Cp>Our very own \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fecommerce-ppc\u002F\">ecommerce PPC\u003C\u002Fa> specialist, James Webster, was named a runner up in the Trailblazer of the Year category. James is the driving force behind Impression’s partnership with Microsoft Advertising so this is very well deserved! \u003C\u002Fp>\n\n\n\n\u003Cp>Hear what James had to say about winning Agency Partner of the Year:\u003C\u002Fp>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBZG_sqnTqtg\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>We’re really proud of the strong relationship we have built with Microsoft and by continuing to develop this, we are able to gain access to the latest insights and beta features available. This allows our agency to be at the forefront of digital marketing so we can give you the edge against your competitors and the opportunity to succeed. Find out more about our approach to Microsoft Advertising and learn how its range of features can help you grow your business online \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fmicrosoft-advertising-management\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst we wish we could have celebrated in person, the team still made the most of the virtual award ceremony with everyone tuning in to watch it at the same time. Microsoft hosted a great online event and they did a fantastic job of showcasing each and every winner. \u003C\u002Fp>\n\n\n\n\u003Cp>Well done to everyone who was shortlisted and congratulations to the winners! \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fen-gb\u002Fblog\u002Fpost\u002Ffebruary-2021\u002Fmicrosoft-advertising-partner-awards-congratulations-to-our-winners\">You can see all of the finalists here.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our team to find out how we can help you reach your goals. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FPartnerAwards_EMEA_Winner-Agency-UK-1-1-1.jpg\" alt=\"\" class=\"wp-image-47107\"\u002F>\u003C\u002Ffigure>\n",{"rendered":128,"protected":185},7699,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[193,881],40,[],[508,196],[885,93,199,200,201,202,203,204,886],"post-5948","category-ppc",[],[],[890,891,892,893],{"path":159,"name":160},{"path":210,"name":211},{"path":104,"name":105},{"path":168,"name":127},"We are delighted to announce that we have been crowned Agency Partner of the Year in the Microsoft Advertising Partner Awards. This is awarded to a Microsoft agency partner who has shown excellence in partnership with Microsoft Advertising across the board. Entries were submitted by agencies from across the whole of Europe so when we 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delighted to announce that Impression is a finalist in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fen-gb\u002Fblog\u002Fpost\u002Fjanuary-2021\u002Fthe-microsoft-advertising-partner-awards-congratulations-finalists\">Microsoft Advertising Partner Awards\u003C\u002Fa>! These awards celebrate Microsoft’s Elite and Select partners for the incredible work they’ve done in 2020 across various categories. Entries are submitted by agencies from across the whole of Europe, so to be shortlisted is a huge achievement. \u003C\u002Fp>\n\n\n\n\u003Cp>2020 was a challenging year for all and that’s why the theme of this year’s awards, chosen by Microsoft, is “Forward Together.” This focuses on the importance of partnerships and moving forward towards recovery and growth whilst also ensuring we go above and beyond for our clients. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression submitted two entries to the Individual and Team Awards category as well as one entry in to the Company Awards category. We’re incredibly proud that all three of our entries have been shortlisted. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"individual-team-awards\">Individual & Team Awards\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"trailblazer-of-the-year-james-webster\">Trailblazer of the Year – James Webster\u003C\u002Fh3>\n\n\n\n\u003Cp>Our very own \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fjameswebster\u002F\">James Webster\u003C\u002Fa> has been nominated to win this award which celebrates an individual who truly champions Microsoft Advertising and drives Microsoft Advertising brand awareness and affinity internally, as well as in the industry. \u003C\u002Fp>\n\n\n\n\u003Cp>Liam Wade, Head of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, said:\u003C\u002Fp>\n\n\n\n\u003Cp>“There are very few PPC professionals in the industry that are more vocal champions of the Microsoft Advertising platform than James Webster. Not just an internal champion, he’s an external-facing celebrator of all things Microsoft, on social media and beyond.”\u003C\u002Fp>\n\n\n\n\u003Cp>A huge congratulations to James! Best of luck. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"community-response-award\">Community Response Award\u003C\u002Fh3>\n\n\n\n\u003Cp>This is a new award offering to a partner agency that has provided innovative support or services to the industry or the community this year amidst the challenges of COVID-19. \u003C\u002Fp>\n\n\n\n\u003Cp>Throughout the pandemic we’ve done our best to support as many of our clients as possible, in different ways depending on their needs. We’re delighted that this has been recognised. In this particular campaign, we were pleased to successfully manage various paid search accounts for our client throughout the COVID period. We looked to push the right products with the right messaging for a cause which is as important as it always has been, though took a backseat due to the pandemic. Like most Paid Search accounts in most industries, budget was tight and had to be cut so as to preserve continuation of research.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"company-awards\">Company Awards\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"agency-partner-of-the-year-uk\">Agency Partner of the Year – UK \u003C\u002Fh3>\n\n\n\n\u003Cp>This is awarded to a Microsoft agency partner who has shown excellence in partnership with Microsoft Advertising across the board. We’re proud of the strong existing relationship we have built with Microsoft, by developing this, we are able to gain access to the latest insights and beta features available. This allows us to be at the forefront of digital marketing, giving our clients the edge against competitors and opportunity to succeed. \u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other finalists! Good luck to everyone. \u003C\u002Fp>\n",{"rendered":136,"protected":185},7707,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[193,881],[],[508,196],[1071,93,199,200,201,202,203,204,886],"post-5842",[],[],[1075,1076,1077,1078],{"path":159,"name":160},{"path":210,"name":211},{"path":104,"name":105},{"path":168,"name":135},"We’re delighted to announce that Impression is a finalist in the Microsoft Advertising Partner Awards! These awards celebrate Microsoft’s Elite and Select partners for the incredible work they’ve done in 2020 across various categories. Entries are submitted by agencies from across the whole of Europe, so to be shortlisted is a huge achievement. 2020 was 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,{"count":98,"href":1220},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5842\u002Frevisions",[1222],{"id":1223,"href":1224},14576,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5842\u002Frevisions\u002F14576",[1226],{"embeddable":88,"href":1227},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F7707",[1229],{"href":1230},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=5842",[1232,1234,1236],{"taxonomy":482,"embeddable":88,"href":1233},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=5842",{"taxonomy":485,"embeddable":88,"href":1235},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=5842",{"taxonomy":154,"embeddable":88,"href":1237},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=5842",[1239],{"name":491,"href":492,"templated":88},{"id":1241,"date":1242,"date_gmt":1242,"guid":1243,"modified":120,"modified_gmt":120,"slug":1245,"status":19,"type":93,"link":145,"title":1246,"content":1247,"excerpt":1249,"author":187,"featured_media":1250,"comment_status":189,"ping_status":20,"sticky":185,"template":5,"format":190,"meta":1251,"categories":1252,"collections":1253,"coauthors":1258,"class_list":1259,"acf":1262,"head_links":1263,"breadcrumbs":1264,"url_path":145,"search_description":1269,"featured_image_urls":1270,"authors":1302,"type_nicename":259,"reading_minutes":111,"category":1310,"yoast_title":1312,"yoast_meta":1313,"yoast_json_ld":1337,"_links":1393},5833,"2020-12-14T09:24:21",{"rendered":1244},"https:\u002F\u002Fimpression.test\u002Fblog\u002Ffraser-andrews-paid-social-show-brighton-seo\u002F","fraser-andrews-paid-social-show-brighton-seo",{"rendered":143},{"rendered":1248,"protected":185},"\n\u003Cp>What is sensory marketing and why should we incorporate it in to paid social campaigns? Fraser Andrews covered this and more in his talk at the Paid Social Show, a fringe event from Brighton SEO. The presentation slides are now available to view below.\u003C\u002Fp>\n\n\n\n\u003Cp>As somebody without a sense of smell, Fraser is left relying on other senses for engaging experiences. This is a concept that he believes can transition to paid social advertising, with sensory marketing playing a key role in how users engage with a brand. Paid social advertising in particular has the potential to engage consumers on a wider array of levels when compared to typical search or text ad based. But how can advertisers incorporate sensory marketing to help increase paid social engagement?\u003C\u002Fp>\n\n\n\n\u003Cp>Research cited by the Harvard Business Review shows that actual interpersonal touch, such as a handshake or a light pat on the shoulder, leads people to feel safer and more comfortable in spending more money. In addition to this, Research from KISSMetrics found 85% of shoppers place colour as a primary reason for why they buy a particular product and that colour increases brand recognition by 80%. \u003C\u002Fp>\n\n\n\n\u003Cp>Fraser believes that it is this kind of data that paid social advertisers should be looking to incorporate into their advertising to drive better results.\u003C\u002Fp>\n\n\n\n\u003Cp>In Fraser’s talk, he explored:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>How advertisers can best harness the use of sound in paid social advertising to help specifically increase brand awareness.\u003C\u002Fli>\u003Cli>How to increase physical engagement through touch, looking into the use of 3D imagery in paid social as well as gamified content.\u003C\u002Fli>\u003Cli>Ensuring that content is visually stimulating, delving into the importance of colour.\u003C\u002Fli>\u003Cli>Scent based marketing and the importance of creating an ambience in paid social experiences.\u003C\u002Fli>\u003Cli>Accessibility – How to ensure content is accessible to all social media users and why it’s crucial in today’s advertising.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cfigure>\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vSd0dHpt7hgp-aSX02qq5J2G-3RYlgYJ6nRLF4lurem7jpToVGc5By5Ky0FdSlN-_wylUw-jPprvo0t\u002Fembed?start=false&loop=false&delayms=3000\" width=\"480\" height=\"299\" allowfullscreen=\"true\">\u003C\u002Fiframe>\u003C\u002Ffigure>\n\n\n\n\u003Cp>If you want to incorporate sensory marketing in to your paid social campaigns, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch with our team\u003C\u002Fa> today to see how we could help. \u003C\u002Fp>\n",{"rendered":144,"protected":185},7710,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":185,"footnotes":5},[881],[1254],{"id":1255,"name":1256,"path":1257},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[508,196],[1260,93,199,200,201,202,203,886,1261],"post-5833","collections-brighton-seo",[],[],[1265,1266,1267,1268],{"path":159,"name":160},{"path":210,"name":211},{"path":150,"name":151},{"path":168,"name":143},"What is sensory marketing and why should we incorporate it in to paid social campaigns? Fraser Andrews covered this and more in his talk at the Paid Social Show, a fringe event from Brighton SEO. The presentation slides are now available to view below. As somebody without a sense of smell, Fraser is left relying 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