[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F20":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":173,"head_links":175,"breadcrumbs":161,"posts":179,"pages":156,"head":1421},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":157},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Matthew Ahern’s posts",{"data":91,"pages":156},[92,106,116,126,138,147],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression wins two awards at the 2022 UK Company Culture awards","\u003Cp>Last night we were excited to attend the 2022 UK Company Culture awards in London where we won two awards! In what is an incredibly competitive industry, we’re proud that we can win these two awards that celebrate how we’ve made an environment that is great to work in. Over the years we’ve invested in […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-company-culture-awards\u002F","2022-04-21T15:40:22",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-uk-company-culture-awards-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"Impression wins two awards at the 2022 UK Paid Media awards","\u003Cp>We are delighted to announce that we won two awards last night at the UK Paid Media awards. The UK Paid Media Awards celebrate the expertise, talent, and accomplishments of the paid media industry and how it contributes to the overall success and growth of businesses. The awards attract hundreds of entries from around the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-paid-media-awards\u002F","2022-04-21T15:40:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":125},"Impression shortlisted for 9 categories in the European Search Awards 2022","\u003Cp>We’re excited to announce that Impression has been nominated as a finalist for 9 European Search Awards, following recent shortlistings for the Drum Awards for Search! We are extremely proud to have been shortlisted for finalist positions in a total of 9 categories, alongside many talented agencies from 44 European nations, in what is a […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-european-search-awards-2022\u002F","2022-04-01T14:46:38",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":135},"Changes you need to know before switching to Google Analytics 4","\u003Cp>With the sunsetting of Universal Analytics on 1st July 2023, marketers now have a deadline to make the move to Google Analytics 4. But, what’s different with GA4 and should you be concerned about how this will impact your reporting? Google Analytics 4, initially ‘App + Web,’ was released two and a half years ago […]\u003C\u002Fp>\n","\u002Fblog\u002Fchanges-you-need-to-know-before-switching-to-google-analytics-4\u002F","2022-11-16T09:16:47",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fkelly-sikkema-vSNy_bWa5AE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134],{"name":4,"image":102},{"to":136,"name":137},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":93,"title":139,"excerpt":140,"to":141,"postedAt":142,"readingTime":111,"image":143,"authors":144,"category":146},"Google Analytics 4 deadline: What you need to do now","\u003Cp>With Universal Analytics sunsetting on 1st July 2023, marketers now have a deadline to migrate over to Google Analytics 4. Originally announced as App + Web, Google Analytics 4 was quietly released to the public two and a half years ago. As the fourth version of Google Analytics software, it was inevitable that it was […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-analytics-4-deadline-what-you-need-to-do-now\u002F","2022-04-01T10:10:50","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fgoogle-analytics-4-deadline-feature-image-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=88%2C84%2C900%2C900&w=640",[145],{"name":4,"image":102},{"to":136,"name":137},{"type_key":93,"title":148,"excerpt":149,"to":150,"postedAt":151,"readingTime":121,"image":152,"authors":153,"category":155},"Impression adds ambitious market-leading brands to client portfolio","\u003Cp>We’re delighted to announce a number of new clients following a successful first quarter for the agency. Following a strong year of performance, fintech brand HyperJar has enlisted Impression to create and execute its SEO strategy to accelerate new customer acquisition. Online learning platform Atom Learning was looking for a strategic agency partner to scale […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-adds-ambitious-market-leading-brands-to-client-portfolio\u002F","2025-06-19T14:02:10","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fnatalie-pedigo-wJK9eTiEZHY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[154],{"name":4,"image":102},{"to":104,"name":105},"29",{"type":158,"style":159,"title":160,"heading":4,"intro":11,"services":12,"breadcrumbs":161,"photo":47,"social":173},"author","dark","Meet the Team",[162,165,168,171],{"path":163,"name":164},"\u002F","Home",{"path":166,"name":167},"\u002Fabout\u002F","About Us",{"path":169,"name":170},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":172,"name":4},null,{"twitter":5,"linkedin":174},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[176],{"rel":177,"href":178},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[180,493,686,870,1056,1239],{"id":181,"date":182,"date_gmt":182,"guid":183,"modified":97,"modified_gmt":97,"slug":185,"status":19,"type":93,"link":96,"title":186,"content":187,"excerpt":190,"author":191,"featured_media":192,"comment_status":20,"ping_status":20,"sticky":189,"template":5,"format":193,"meta":194,"categories":197,"collections":199,"coauthors":200,"class_list":202,"acf":210,"head_links":211,"breadcrumbs":212,"url_path":96,"search_description":196,"featured_image_urls":219,"authors":254,"type_nicename":263,"reading_minutes":98,"category":264,"yoast_title":195,"yoast_meta":266,"yoast_json_ld":321,"_links":443},16690,"2022-04-21T09:37:33",{"rendered":184},"\u002F?p=16690","impression-wins-two-awards-at-the-2022-uk-company-culture-awards",{"rendered":94},{"rendered":188,"protected":189},"\n\u003Cp>Last night we were excited to attend the \u003Ca style=\"color: orange;\" rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcompanycultureawards.co.uk\u002F2022-shortlist\u002F\">2022 UK Company Culture awards\u003C\u002Fa> in London where we won two awards! In what is an incredibly competitive industry, we’re proud that we can win these two awards that celebrate how we’ve made an environment that is great to work in.\u003C\u002Fp>\n\n\n\n\u003Cp>Over the years we’ve invested in new initiatives to make Impression a great place to work. In January, we \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-enhances-and-updates-internal-policies\u002F\">enhanced our benefits offering\u003C\u002Fa> following focus group sessions to find out what’s important to our workforce. This is only one opportunity out of the many we will be exploring in the future, ensuring that our as a business we recognise the wider impact that our decisions have on others.\u003C\u002Fp>\n\n\n\n\u003Cp>The UK Company Culture awards are a fantastic way to celebrate the work of our Operations teams. We won the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Best Working Environment\u003C\u002Fli>\u003Cli>Best Agency To Work For (Large – 51+ employees)\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>It was an all-round fantastic awards ceremony at The Montcalm Marble Arch in London, and we’re proud to be rewarded and recognised for these awards alongside other great agencies. Congratulations to all the winners!\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FUK-Company-Culture-Awards-2022-Winner-Badge.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16691\" width=\"320\" height=\"240\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fcompany-culture-award-2022-shelf-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16756\" width=\"307\" height=\"409\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Professional photography by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">Simon Callaghan\u003C\u002Fa> (below)\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2331\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FUK-Company-Culture-Awards-2022-Montcalm-Hotel-Marble-Arch-London-Event-Photographer-Simon-Callaghan-Photography-1042-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16757\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2331\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FUK-Company-Culture-Awards-2022-Montcalm-Hotel-Marble-Arch-London-Event-Photographer-Simon-Callaghan-Photography-1130-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16758\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2331\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FUK-Company-Culture-Awards-2022-Montcalm-Hotel-Marble-Arch-London-Event-Photographer-Simon-Callaghan-Photography-1144-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16761\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2331\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FUK-Company-Culture-Awards-2022-Montcalm-Hotel-Marble-Arch-London-Event-Photographer-Simon-Callaghan-Photography-1132-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16759\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>We also would like to take this opportunity to highlight a few other efforts we have made over the years in order to make our agency a great place to work. These include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002Ff7fhGvLHE4eqbFpx6\">Recently refurbishing our offices\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fecologi.com\u002Fimpression\">Becoming a carbon negative agency\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Launched new Career Progression Management framework\u003C\u002Fli>\u003Cli>Submitted a B-Corp application\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>We’ve also updated our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-impact\u002F\">Impact page\u003C\u002Fa> to reflect the efforts we are making to combat climate change and to make a positive impact in local communities. This was updated alongside two new \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fways-of-working\u002F\">Ways of Working\u003C\u002Fa> and\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fdiversity-and-inclusion\u002F\"> Diversity and Inclusion \u003C\u002Fa>pages.\u003C\u002Fp>\n\n\n\n\u003Cp>If you are thinking of joining us, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">careers page\u003C\u002Fa>, or take a look at our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards page\u003C\u002Fa>! You can always \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you would like to learn more about how we make Impression a great place to work!\u003C\u002Fp>\n",false,{"rendered":95,"protected":189},98,16698,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":195,"_yoast_wpseo_metadesc":196,"inline_featured_image":189,"footnotes":5},"Impression wins two awards at the 2022 UK Company Culture awards | Impression","Last night we were excited to attend the 2022 UK Company Culture awards in London where we won two awards! Read about these awards in our 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The \u003Ca style=\"color: orange;\" rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fukpaidmediaawards.co.uk\u002F2022-winners\u002F\">UK Paid Media Awards\u003C\u002Fa> celebrate the expertise, talent, and accomplishments of the paid media industry and how it contributes to the overall success and growth of businesses.\u003C\u002Fp>\n\n\n\n\u003Cp>The awards attract hundreds of entries from around the UK, so we are thrilled to have been recognised and rewarded across the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Charity Campaign of the Year – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fcancer-research-uk\u002F\">Impression & Cancer Research UK\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Large \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">Paid Media\u003C\u002Fa> Agency of the Year – Impression\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Members of our paid media team attended the award ceremony at The Montcalm Marble Arch in London on the night alongside many other agencies. Congratulations to all the winners!\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Speaking about the win, Mike Wickham, Head of Paid Media said:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“I’m again so proud of the team and all the work they’ve put in. Their desire to constantly improve and continuously help our partners grow is unlike anything I’ve experienced before. It’s also fantastic to be given this recognition when we’re up against some amazing agencies, and gives us a bit of added confidence that we’ll take into some exciting projects we have lined up!”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7376\" width=\"190\" height=\"190\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>This is success is further emphasised by Liam Wade, Paid Media Director:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“We’re ecstatic with the 2 awards. They are a great representation of what Impression is all about – a team of superb, technical and strategic human beings that care about the world around them.\u003C\u002Fp>\n\n\n\n\u003Cp>Of course, winning the best large agency is a big accolade, but it’s even sweeter to win the award for our work with Cancer Research UK. We’ve had a great partnership with them for years, and it’s a testament to our work together that we’re able to consistently produce fresh, creative and innovative campaigns year after year. \u003C\u002Fp>\n\n\n\n\u003Cp>Above all else, we have our wonderful clients to thank – they trust us with their media spend, and expect us to challenge them. This is something that we take very seriously and we will continue to push boundaries on their behalf!”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16529\" width=\"190\" height=\"190\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>A few pictures taken by our team on the night…\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002F2022-uk-paid-media-awards-social-2.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16670\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002F2022-uk-paid-media-awards-social-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16674\" width=\"410\" height=\"536\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Professional photography by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">Simon Callaghan\u003C\u002Fa> (below)\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1705\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fuk-paid-media-awards-2022-finalist-ceremony-image-scaled.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16749\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1705\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FUK-Paid-Media-Awards-2022-Montcalm-Hotel-Marble-Arch-London-Event-Photographer-Simon-Callaghan-Photography-1138-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16752\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1705\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FUK-Paid-Media-Awards-2022-Montcalm-Hotel-Marble-Arch-London-Event-Photographer-Simon-Callaghan-Photography-1181-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16751\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n \n\n\n\n\u003Cp>Check out our award-winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa>, our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to find out how we can help you explore your next digital opportunity.\u003C\u002Fp>\n",{"rendered":108,"protected":189},16679,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":505,"_yoast_wpseo_metadesc":506,"inline_featured_image":189,"footnotes":5},"Impression wins two awards at the 2022 UK Paid Media awards | Impression","We are delighted to announce that we won two awards last night at the UK Paid Media awards. Read our blog to learn about the awards we won!",[198,508,509],36,40,[],[201],[513,93,204,205,206,207,208,209,514,515],"post-16663","category-paid-social","category-ppc",[],[],[519,520,521,522],{"path":163,"name":164},{"path":215,"name":216},{"path":104,"name":105},{"path":172,"name":107},{"thumbnail":524,"medium":525,"medium_large":527,"large":529,"1536x1536":531,"2048x2048":533,"post-thumbnail":535,"12_col":537,"default_landscape":539,"default_portrait":541,"6_col_and_margin_short":543,"11_col_and_margin":545,"9_col_rectangle":547,"11_col":549,"staff_image_696_600":551,"rectangular_thumbnail":553},{"url":112,"width":221,"height":221},{"url":526,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=133",{"url":528,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=1152&q=90&w=768",{"url":530,"width":228,"height":229},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":532,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1024",{"url":534,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=1365",{"url":536,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&rect=0%2C919%2C1920%2C1218&w=1860",{"url":538,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":540,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":542,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":544,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":546,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":548,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":550,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":552,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":554,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C942%2C1920%2C768&w=750",[556],{"id":191,"path":256,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":557},{"job_title":10,"full_bio":11,"specialist_service_links":558,"photo":561},[559],{"page":560,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":562},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536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Social","\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"id":509,"name":569,"path":570},"PPC","\u002Fblog\u002Fcategory\u002Fppc\u002F",[572,573,574,575,577,578,579,580,581,582,583,584,586,588,590,591,592,593,594,595,596],{"property":268,"content":505},{"property":270,"content":506},{"name":272,"content":273},{"property":177,"content":576},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-paid-media-awards\u002F",{"name":277,"content":278},{"property":280,"content":281},{"property":283,"content":505},{"property":285,"content":506},{"property":287,"content":576},{"property":289,"content":290},{"property":292,"content":293},{"property":295,"content":585},"2022-04-20T09:03:55+00:00",{"property":298,"content":587},"2022-04-21T15:40:48+00:00",{"property":301,"content":589},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat",{"property":304,"content":305},{"property":307,"content":68},{"property":310,"content":311},{"property":158,"content":4},{"property":314,"content":315},{"property":317,"content":318},{"property":320,"content":318},{"@context":322,"@graph":598},[599,610,616,617,623,627,645],{"@type":263,"@id":600,"isPartOf":601,"author":602,"headline":107,"datePublished":585,"dateModified":587,"mainEntityOfPage":603,"wordCount":604,"publisher":605,"image":606,"thumbnailUrl":608,"articleSection":609,"inLanguage":337},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-paid-media-awards\u002F#article",{"@id":576},{"name":4,"@id":328},{"@id":576},403,{"@id":332},{"@id":607},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-paid-media-awards\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&q=90",[105,566,569],{"@type":339,"@id":576,"url":576,"name":505,"isPartOf":611,"primaryImageOfPage":612,"image":613,"thumbnailUrl":608,"datePublished":585,"dateModified":587,"description":506,"breadcrumb":614,"inLanguage":346},{"@id":341},{"@id":607},{"@id":607},{"@id":615},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-paid-media-awards\u002F#breadcrumb",{"@type":348,"inLanguage":337,"@id":607,"url":608,"contentUrl":608,"width":305,"height":68},{"@type":350,"@id":615,"itemListElement":618},[619,620,621,622],{"@type":353,"position":354,"name":164,"item":355},{"@type":353,"position":121,"name":216,"item":357},{"@type":353,"position":98,"name":105,"item":359},{"@type":353,"position":111,"name":107},{"@type":362,"@id":341,"url":355,"name":290,"description":5,"publisher":624,"inLanguage":337,"potentialAction":625},{"@id":364},{"@type":366,"target":626,"query-input":370},{"@type":368,"urlTemplate":369},{"@type":372,"@id":364,"name":290,"url":355,"logo":628,"image":378,"sameAs":629,"@context":383,"email":384,"foundingDate":385,"legalName":386,"vatID":387,"description":388,"telephone":389,"address":630,"location":631,"areaServed":641},{"@type":348,"inLanguage":337,"@id":374,"url":375,"contentUrl":375,"width":376,"height":377,"caption":290},[380,381,382],{"@type":391,"streetAddress":392,"addressLocality":393,"addressRegion":394,"postalCode":395,"addressCountry":396},[632,635,638],{"@type":399,"name":400,"geo":633,"address":634,"photo":378,"telephone":406},{"@type":402,"latitude":403,"longitude":404},{"@type":391,"streetAddress":392,"addressLocality":393,"addressRegion":394,"postalCode":395,"addressCountry":396},{"@type":399,"name":408,"geo":636,"address":637,"photo":417,"telephone":418},{"@type":402,"latitude":410,"longitude":411},{"@type":391,"streetAddress":413,"addressLocality":414,"addressRegion":415,"postalCode":416,"addressCountry":396},{"@type":399,"name":420,"geo":639,"address":640},{"@type":402,"latitude":422,"longitude":423},{"@type":391,"streetAddress":425,"addressLocality":426,"addressRegion":427,"postalCode":428,"addressCountry":429},[642,643,644],{"@type":432,"name":433},{"@type":432,"name":435},{"@type":432,"name":429},{"@type":438,"@id":439,"name":4,"image":646,"description":6,"sameAs":647,"url":178},{"@type":348,"inLanguage":337,"@id":441,"url":8,"contentUrl":8,"caption":4},[174],{"self":649,"collection":654,"about":656,"author":658,"replies":660,"version-history":663,"predecessor-version":667,"wp:featuredmedia":671,"wp:attachment":674,"wp:term":677,"curies":684},[650],{"href":651,"targetHints":652},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16663",{"allow":653},[449,450,451,452,453],[655],{"href":456},[657],{"href":459},[659],{"embeddable":88,"href":462},[661],{"embeddable":88,"href":662},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=16663",[664],{"count":665,"href":666},15,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16663\u002Frevisions",[668],{"id":669,"href":670},16764,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16663\u002Frevisions\u002F16764",[672],{"embeddable":88,"href":673},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F16679",[675],{"href":676},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=16663",[678,680,682],{"taxonomy":482,"embeddable":88,"href":679},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=16663",{"taxonomy":485,"embeddable":88,"href":681},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=16663",{"taxonomy":158,"embeddable":88,"href":683},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=16663",[685],{"name":491,"href":492,"templated":88},{"id":687,"date":688,"date_gmt":688,"guid":689,"modified":120,"modified_gmt":120,"slug":691,"status":19,"type":93,"link":119,"title":692,"content":693,"excerpt":695,"author":191,"featured_media":696,"comment_status":20,"ping_status":20,"sticky":189,"template":5,"format":193,"meta":697,"categories":700,"collections":701,"coauthors":702,"class_list":703,"acf":705,"head_links":706,"breadcrumbs":707,"url_path":119,"search_description":699,"featured_image_urls":712,"authors":744,"type_nicename":263,"reading_minutes":121,"category":752,"yoast_title":698,"yoast_meta":754,"yoast_json_ld":782,"_links":833},16474,"2022-04-01T11:33:19",{"rendered":690},"\u002F?p=16474?cache=clear","impression-shortlisted-european-search-awards-2022",{"rendered":117},{"rendered":694,"protected":189},"\n\u003Cp>We’re excited to announce that Impression has been nominated as a finalist for 9 European Search Awards, following recent shortlistings for the \u003Ca style=\"color:orange;\" rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-shortlisted-in-the-drum-awards-for-search-2022\u002F\">Drum Awards for Search\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Cp>We are extremely proud to have been shortlisted for finalist positions in a total of 9 categories, alongside many talented agencies from 44 European nations, in what is a very challenging competition.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FEuropean-Search-Awards-2022-Finalist-Badge.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16481\" width=\"427\" height=\"134\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The judges for the European Search Awards have nominated us for the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Best use of search – Retail\u002FEcommerce \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – Rise Art\u003C\u002Fli>\u003Cli>Best use of search – Third sector\u002Fnot for profit – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fcancer-research-uk\u002F\">Cancer Research UK\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Best use of search – B2B (SEO) – CEIC\u003C\u002Fli>\u003Cli>Best use of search – B2C (SEO) – Vaillant\u003C\u002Fli>\u003Cli>Most innovative campaign (PPC) – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Ftopps-tiles-integrated\u002F\">Topps Tiles\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Best use of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa> in a search campaign – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fmarmalade-digital-pr\u002F\">Marmalade\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Best large \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">PPC\u003C\u002Fa> agency – Impression\u003C\u002Fli>\u003Cli>Best large SEO agency – Impression\u003C\u002Fli>\u003Cli>Best large integrated search agency – Impression\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Congratulations to everyone else who has been nominated for these awards. It’s a huge accomplishment! We’re looking forward to attending next month’s ceremony, when the winners will be announced on \u003Cstrong>Thursday 26th May!\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>View all of the awards we’ve won \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">here\u003C\u002Fa>, or take a look at a few of our nominated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> and we can build the next award-winning digital strategy for your business together!\u003C\u002Fp>\n",{"rendered":118,"protected":189},16477,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":698,"_yoast_wpseo_metadesc":699,"inline_featured_image":189,"footnotes":5},"Impression shortlisted for 9 categories in the European Search Awards 2022 | Impression","We're excited to announce that Impression has been nominated as a finalist for 9 European Search Awards. Learn about our award nominations here!",[198],[],[201],[704,93,204,205,206,207,208,209],"post-16474",[],[],[708,709,710,711],{"path":163,"name":164},{"path":215,"name":216},{"path":104,"name":105},{"path":172,"name":117},{"thumbnail":713,"medium":714,"medium_large":716,"large":718,"1536x1536":720,"2048x2048":722,"post-thumbnail":724,"12_col":726,"default_landscape":728,"default_portrait":730,"6_col_and_margin_short":732,"11_col_and_margin":734,"9_col_rectangle":736,"11_col":738,"staff_image_696_600":740,"rectangular_thumbnail":742},{"url":122,"width":221,"height":221},{"url":715,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":717,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":719,"width":228,"height":229},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":721,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":723,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":725,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":727,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":729,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":731,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":733,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":735,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":737,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":739,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":741,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":743,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[745],{"id":191,"path":256,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":746},{"job_title":10,"full_bio":11,"specialist_service_links":747,"photo":750},[748],{"page":749,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":751},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-heig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href":847},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=16474",[849],{"count":131,"href":850},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16474\u002Frevisions",[852],{"id":853,"href":854},16485,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16474\u002Frevisions\u002F16485",[856],{"embeddable":88,"href":857},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F16477",[859],{"href":860},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=16474",[862,864,866],{"taxonomy":482,"embeddable":88,"href":863},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=16474",{"taxonomy":485,"embeddable":88,"href":865},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=16474",{"taxonomy":158,"embeddable":88,"href":867},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=16474",[869],{"name":491,"href":492,"templated":88},{"id":871,"date":872,"date_gmt":872,"guid":873,"modified":130,"modified_gmt":130,"slug":875,"status":19,"type":93,"link":129,"title":876,"content":877,"excerpt":879,"author":191,"featured_media":880,"comment_status":20,"ping_status":20,"sticky":189,"template":5,"format":193,"meta":881,"categories":882,"collections":884,"coauthors":885,"class_list":886,"acf":889,"head_links":890,"breadcrumbs":891,"url_path":129,"search_description":896,"featured_image_urls":897,"authors":929,"type_nicename":263,"reading_minutes":131,"category":937,"yoast_title":939,"yoast_meta":940,"yoast_json_ld":967,"_links":1019},16463,"2022-03-31T12:37:49",{"rendered":874},"\u002F?p=16463?cache=clear","changes-you-need-to-know-before-switching-to-google-analytics-4",{"rendered":127},{"rendered":878,"protected":189},"\n\u003Cp>With the sunsetting of Universal Analytics on 1st July 2023, marketers now have a deadline to make the move to Google Analytics 4. But, what’s different with GA4 and should you be concerned about how this will impact your reporting?\u003C\u002Fp>\n\n\n\n\u003Cp>Google Analytics 4, initially ‘App + Web,’ was released two and a half years ago and is the latest iteration of Google Analytics software. In mid-2023, it will replace the current version, Universal Analytics. \u003C\u002Fp>\n\n\n\n\u003Cp>In a previous blog, our Performance Director, Aaron, covered the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fnew-google-analytics-4\u002F\">changes in Google Analytics 4\u003C\u002Fa> at the time, however, the software is actively evolving so here are some more of the changes to be aware of. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-analytics-4-uses-an-event-based-data-model\">\u003Cstrong>Google Analytics 4 uses an event-based data model \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Out with the old hits-based model, in with the new event-based model. \u003C\u002Fp>\n\n\n\n\u003Cp>When it comes to Google Analytics 4, this is probably one of the more significant changes that many marketers might already be aware of. This model is intended for use across websites and apps with a user-centric mindset, which means better data on how users interact with your domain\u002Fapp.\u003C\u002Fp>\n\n\n\n\u003Cp>This means getting used to a whole new system and how we report insightful data. For technical users, this means no more notion of ‘hit types’; everything is the same, but with different parameters. In reality, this should be quite easy to adapt to because it is essentially Google Analytics catching up with how we work as marketers. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Flh5.googleusercontent.com\u002F3M5kwl6RiRmba-98YM8QP3cRq1ndoh8vappdAEco2QIAuOc9OxSPcAk2SG4BnrKirTpB0amgQlbUa3gmPr_deaCnxVf0O7z7MjQxOoqn4y97UtsTXTlu1Es4OWHb4YleVSFAMCNS\" alt=\"\" width=\"355\" height=\"256\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Flh3.googleusercontent.com\u002FcssDRnyklayqawZq7pN6jpK_1XWUkMgSHVo2a88YrdFutXty-OTkUGlb8qscnJkAki7PFSZvt7v9SYJOkUUIbRj3r__tvxVc6CbExbRIztAzJjVM6Hw8aKwQYn7HGUuvlwJcIy-s\" alt=\"\" width=\"409\" height=\"164\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Yes, page views are a good metric, but do they add anything of value beyond this? To be user-centric, we must examine how users interact and engage with the pages of our website and GA4 will allow us to do this with new metrics, such as scroll depth, engaged sessions, and engagement rate.\u003C\u002Fp>\n\n\n\n\u003Cp>As of writing, there are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9234069\">Automatically collected events\u003C\u002Fa> – basic interactions that are collected by default, i.e, ‘page_view’\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9216061\">Enhanced measurement events\u003C\u002Fa> – ‘opt-in’ events to collect additional data, i.e, ‘video_start’\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9267735\">Recommended events\u003C\u002Fa> – Events suggested by Google based on site context, i.e, Online sales – ‘add_to_wishlist’\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F10085872#zippy=%2Cin-this-article\">Custom events\u003C\u002Fa> – Create or modify events using code or the Google Analytics configuration settings\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Ideally, these would be set up with parameters that would be most important to \u003Cstrong>\u003Cem>you\u003C\u002Fem>\u003C\u002Fstrong>. For now, many of the metrics we are used to seeing in Universal Analytics are still here to stay within the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9322688?hl=en\">event-based model\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-analytics-4-introduces-data-driven-attribution\">\u003Cstrong>Google Analytics 4 introduces data-driven attribution\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you’re already familiar with Universal Analytics, you’re probably familiar with the various cross-channel attribution models which are designed to give credit to different stages of your user’s journey to conversion. The new data-driven attribution model in GA4 uses machine learning algorithms to distribute credit to each of your marketing channels based on how users interact with different channels throughout their journey to conversion. This is designed to provide you with better insights and to help you understand what is performing the best for your business in lieu of accurate first-party data collected in the wake of the ongoing e-privacy crackdowns of the last few years.\u003C\u002Fp>\n\n\n\n\u003Cp>As of writing, for attribution modelling in GA4, there is currently the:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Data-driven attribution model\u003C\u002Fli>\u003Cli>Cross-channel rules-based model(s)\u003Cul>\u003Cli>Cross-channel first click\u003C\u002Fli>\u003Cli>Cross-channel linear\u003C\u002Fli>\u003Cli>Cross-channel position-based\u003C\u002Fli>\u003Cli>Cross-channel time decay\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fli>\u003Cli>Ads-preferred model\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The data-driven model analyses the whole journey a customer takes from initial contact to conversion and assigns credit to varying events taken along the journey (i.e., social media ad > email > remarketing > conversion). The credit percentage is calculated based on account data. Overall, this model should better help you not only understand the value of your marketing efforts but also how your customers interact with events throughout the user journey.\u003C\u002Fp>\n\n\n\n\u003Cp>Google suggests the data-driven model as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fmarketingplatform\u002Fanalytics\u002Fprepare-for-future-with-google-analytics-4\u002F\">the best option to improve your ROI\u003C\u002Fa>, and they’re not wrong to suggest so. Since the data-driven model uses machine learning, it is the most user-friendly option and develops over time to provide more accurate results. Whilst this may seem like a win-win option, we highly recommend evaluating your user journey (and consulting your agency) to decide on the model that would best support you and your business objectives.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh6.googleusercontent.com\u002FSoKMK4xKQCx-13h9274e-fcEvXRyvNSo5NTHI83U-EG2XuWiwFYRnojhXS0WIpJYAGP8bq9SQ2HDwMwTERbo2CVxaMfTFiU1KlrhGP7GP-6vhn1HlGPL9hiTMlI8acFPOO2yPyZN\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>We recommend taking a look at all the options available and methodology for the range of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F10596866?hl=en#zippy=%2Cin-this-article\">attribution models\u003C\u002Fa> featured in GA4 to best suit your needs.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-analytics-4-is-built-for-a-cross-platform-landscape\">\u003Cstrong>Google Analytics 4 is built for a cross-platform landscape\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Analytics has been around for just over 15 years and in that time, the search landscape has completely changed.\u003C\u002Fp>\n\n\n\n\u003Cp>In 2020, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.perficient.com\u002Finsights\u002Fresearch-hub\u002Fmobile-vs-desktop-usage#:~:text=Globally%2C%2068.1%25%20of%20all%20website,total%20time%20on%20site%20globally.\">68.1%\u003C\u002Fa> of all website visits came from mobile devices and in 2021, global consumer spending in mobile apps reached $133 billion, up nearly 20% from 2020. Universal Analytics was built to mainly report on data from a desktop perspective but the shift to mobile has caused the need to adapt. Launching GA4 as App + Web was definitely a key indication that Google was moving away from a desktop-only and single-property-only mindset toward a more user-centric data model. \u003C\u002Fp>\n\n\n\n\u003Cp>Inevitably, the percentage of mobile-related searches and in-app purchases will continue to rise in the coming years. This is due not only to the increased accessibility of smartphones but also to the long-term impact of the COVID-19 pandemic. We’re making more decisions from our phones than ever before, and as marketers, we should be interested in how users interact with not only our websites but also our apps.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"new-dimensions-and-metrics-available-for-reporting\">\u003Cstrong>New dimensions and metrics available for reporting\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you were a keen reader and noticed the mention of scroll depth as a metric to track within GA4, you’ll be pleased to know that GA4 comes with the addition of new \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9143382?hl=en#zippy=\">metrics and dimensions\u003C\u002Fa> right out of the box.\u003C\u002Fp>\n\n\n\n\u003Cp>Bounce rate reports have also been removed from reports by GA4. Why? While bounce rate is useful for understanding how many users leave your site after landing on your site’s first page, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cmswire.com\u002Fdigital-marketing\u002Fshould-we-still-care-about-bounce-rates\u002F\">it can be difficult to attribute the cause\u003C\u002Fa>. GA4 introduces a more useful alternative metric: engagement rate.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-analytics-4-anonymises-ip-addresses\">\u003Cstrong>Google Analytics 4 anonymises IP addresses\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>GA4 will (eventually) no longer collect IP addresses. Currently, Universal Analytics collects IP addresses from users who visit their site with IP anonymisation or ‘masking’ being an opt-in feature for those outside of the EU.\u003C\u002Fp>\n\n\n\n\u003Cp>With GA4, IP addresses are automatically anonymised and will eventually \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2022\u002F03\u002F16\u002Fgoogle-analytics-nixes-ip-address-logging-new-privacy-play\">stop collecting IP addresses\u003C\u002Fa> altogether. Whilst this may cause issues with some marketers, the need to collect IP addresses isn’t that important as GA4 has other tools available for marketers to take advantage of. Ultimately, this signifies Google’s commitment to building a privacy-first web.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-analytics-4-is-not-quite-ready-for-full-reporting\">\u003Cstrong>Google Analytics 4 is not quite ready for full reporting\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Analytics 4 is quite basic out of the box. However, with an entire year until UA is phased out and GA4 becomes the default, Google still has time to release updates to further develop it. It’s still important to migrate across to GA4 sooner rather than later and you can configure and customise it in advance to suit your needs, putting you ahead of the curve once everyone has been fully migrated over next year.\u003C\u002Fp>\n\n\n\n\u003Cp>One key difference that we have highlighted is that it does not include all basic reports at the time of writing, such as landing page reports. We suggest that you make the most of the reports available to you in Universal Analytics whilst it still exists.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"universal-analytics-data-and-google-analytics-4-data-will-not-look-the-same\">\u003Cstrong>Universal Analytics data and Google Analytics 4 data will not look the same\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Because of the technical differences between Universal Analytics and Google Analytics 4, data such as the number of sessions recorded in UA and GA4 may not match exactly.\u003C\u002Fp>\n\n\n\n\u003Cp>This is another reason we recommend you use UA and GA4 in conjunction with each other before UA is sunsetted. This will not only save you some raised eyebrows when reporting GA4 data, but it will also provide you with the time to customise and configure your GA4 reporting to ensure you’re tracking what you really need. \u003C\u002Fp>\n\n\n\n\u003Cp>If you would like an in-depth view of why data will not look the same, we recommend reading Aaron’s blog on everything new in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fnew-google-analytics-4\u002F?cache=clear#measurement-difference-between-universal-analytics-and-ga4\">Google Analytics 4\u003C\u002Fa>. Or for further information, check out Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9964640?hl=en#zippy=%2Cin-this-article\">official support\u003C\u002Fa> on this.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"in-summary\">\u003Cstrong>In summary\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Whilst Google Analytics 4 will bring in some major changes to how we report data, in some ways, many things will be staying the same but we will have to become better at how we gather data. For instance, we will be moving towards a world that will have more emphasis on collecting 1st party data and we will be focusing more on user-centric metrics.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"should-i-upgrade-to-google-analytics-4\">Should I upgrade to Google Analytics 4?\u003C\u002Fh3>\n\n\n\n\u003Cp>Yes, and if you want to measure YoY performance in 2023, then you should make the switch \u003Cstrong>before 30th June 2022. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> if you have any further questions about Google Analytics 4. Our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002Fgoogle-analytics-consultancy\u002F\">Analytics specialists\u003C\u002Fa> can support you with Google Analytics 4 tagging and migration.\u003C\u002Fp>\n",{"rendered":128,"protected":189},16466,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},[883],41,[],[201],[887,93,204,205,206,207,208,888],"post-16463","category-measurement",[],[],[892,893,894,895],{"path":163,"name":164},{"path":215,"name":216},{"path":136,"name":137},{"path":172,"name":127},"With the sunsetting of Universal Analytics on 1st July 2023, marketers now have a deadline to make the move to Google Analytics 4. But, what’s different with GA4 and should you be concerned about how this will impact your reporting? Google Analytics 4, initially ‘App + Web,’ was released two and a half years ago 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n-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},[938],{"id":883,"name":137,"path":136},"Changes you need to know before switching to Google Analytics 4 - 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Universal Analytics sunsetting on 1st July 2023, marketers now have a deadline to migrate over to Google Analytics 4.\u003C\u002Fp>\n\n\n\n\u003Cp>Originally announced as App + Web, Google Analytics 4 was quietly released to the public two and a half years ago. As the fourth version of Google Analytics software, it was inevitable that it was going to replace the current version, Universal Analytics. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Firstly, there’s no need to panic\u003C\u002Fstrong> – but if you like to measure year-on-year comparisons, you should be setting up your new Google Analytics property before 1st July 2022 to start to build historic data.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want a full list of what’s new in Google Analytics 4, our Performance Director, Aaron has covered this in his blog \u003Ca href=\"\u002Fblog\u002Fnew-google-analytics-4\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s what you need to know about Google Analytics 4 and what you should be doing now.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"use-universal-analytics-and-google-analytics-4-together\">\u003Cstrong>Use Universal Analytics and Google Analytics 4 together\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Avoid ‘switching’ to Google Analytics 4 and completely abandoning Universal Analytics. Running both in conjunction with each other and having access to historical data is incredibly important. Universal Analytics also currently has reports available that are currently not available in Google Analytics 4, such as organic landing page reports.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"400\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fgoogle-analytics-4-deadline-and-universal-analytics-sunset-parallel-data-gathering.png?auto=compress%2Cformat&q=90\" alt=\"Google analytics 4 should be set up in advance before 1st July 2022. From 1st July 2022 to 1st July 2023, Google analytics 4 and Universal analytics should run parallel. Once Universal analytics is shut down on 1st July 2023. You can use both sets of data to create YoY reports.\" class=\"wp-image-16421\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Universal Analytics still has over a year until it is sunsetted, but you should set up Google Analytics 4 before 1st July 2022 if you value historical data in order to make YoY reports, as gathering as much data as possible will help you make the most informed decisions.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"maximise-1st-party-data-but-make-the-most-of-cookies-while-you-can\">\u003Cstrong>Maximise 1st party data but make the most of cookies while you can\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We recommend making the most of third-party cookies whilst you can. Google Analytics 4 will not allow you to collect this data, so utilise Universal Analytics right up until the end to collect the best quality third-party cookie data for your marketing.\u003C\u002Fp>\n\n\n\n\u003Cp>At the same time, you should really also be thinking about how you can gather 1st party data in a post-cookie world. Once you’ve migrated to GA4, this is where you should be focusing your efforts. Having accurate data that’s your own will be more important than ever. \u003C\u002Fp>\n\n\n\n\u003Cp>Much like with cookie data, 1st party data can be uploaded to third-party platforms, such as LinkedIn ads, to enrich your audience targeting. CRM integrations and website micro-conversions such as newsletter signups and content downloads are reliable examples of ways to collect 1st party data – if you need help exploring this further, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>To learn more about maximising your 1st party data in a cookieless world, see the relevant section in our \u003Ca href=\"\u002Fresources\u002Fwhite-papers\u002F12-ecommerce-trends-for-2022\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce whitepaper\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"think-about-what-you-need-to-be-tracking\">\u003Cstrong>Think about what you need to be tracking\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We strongly recommend setting up Google Analytics 4 as quickly as possible, but don’t just replicate what you’re doing currently.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst this isn’t a ‘great reset button’ for your analytics, it’s definitely the time to review what you’re currently tracking, if you need it, and what you can remove. Analytics can get messy if you’re tracking too many properties that hold little to no value whatsoever.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"637\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fwhat-you-need-to-be-tracking-in-ga4.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16422\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"inform-people-that-changes-should-be-made-and-data-will-look-different\">\u003Cstrong>Inform people that changes should be made and data will look different \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>You should be encouraging those within your business to set-up Google Analytics 4 as soon as possible. It will be important to inform stakeholders that analytics and reporting will look different once UA has been sunsetted and GA4 becomes the default. \u003C\u002Fp>\n\n\n\n\u003Cp>Due to how Google Analytics 4 is built on a technical level, it’s possible that data, such as the number of sessions, recorded in Universal Analytics and Google Analytics 4 will be different. Measurements may be higher or lower in GA4 when compared to data in UA. In Aaron’s \u003Ca href=\"\u002Fblog\u002Fnew-google-analytics-4\u002F#measurement-difference-between-universal-analytics-and-ga4\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4 blog\u003C\u002Fa>, he explores further into why this occurs.\u003C\u002Fp>\n\n\n\n\u003Cp>This is another reason why we recommend that you use UA and GA4 in conjunction with each other before UA is sunsetted. This will not only save you some raised eyebrows when reporting GA4 data, but it will also provide you with the time to customise and configure your GA4 reporting to ensure you’re tracking what you really need. \u003C\u002Fp>\n\n\n\n\u003Cp>This also provides a great opportunity to carry out a \u003Ca href=\"\u002Fanalytics\u002Fgoogle-analytics-consultancy\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics health check\u003C\u002Fa> to check your current implementation is correct and your data is accurate.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"getting-support\">\u003Cstrong>Getting support\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Even though Universal Analytics is being sunsetted next year, you should be thinking about setting up Google Analytics 4 before 1st July 2022 in order to gather historical data to create YoY reports. If you need assistance in setting up GA4 to meet your needs, we suggest talking to some digital experts, such as your internals developers or your external agency partner.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re looking for an official guide to setting up Google Analytics for, we recommend you \u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9744165?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">start here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>If you need help migrating to GA4, we have experts on hand via our \u003Ca href=\"\u002Fanalytics\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics Agency Support\u003C\u002Fa>. If you have any further questions about Google Analytics 4, such as tagging and implementation, please \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":140,"protected":189},16424,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1068,"_yoast_wpseo_metadesc":1069,"inline_featured_image":189,"footnotes":5},"Google Analytics 4 deadline: What you need to do now | Impression","Universal Analytics is sunsetting on 1st July 2023, marketers now have a deadline to migrate over to Google Analytics 4. 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delighted to announce a number of new clients following a successful first quarter for the agency.\u003C\u002Fp>\n\n\n\n\u003Cp>Following a strong year of performance, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech\u003C\u002Fa> brand HyperJar has enlisted Impression to create and execute its SEO strategy to accelerate new customer acquisition.\u003C\u002Fp>\n\n\n\n\u003Cp>Online learning platform Atom Learning was looking for a strategic agency partner to scale acquisition whilst maintaining profitability. Atom Learning provides English, Maths and Science learning to 7-11 year olds and exam preparation for 11+ grammar & independent school exams. Our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> teams will devise and deliver a plan to communicate the brand’s learning proposition to its target audience.\u003C\u002Fp>\n\n\n\n\u003Cp>Our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> team is working alongside eflora, part of Interflora, to conduct an audit of its websites to help florists using eflora’s platform drive organic growth and visibility through local UK search. We will be supporting the Floristry Trade Club by giving its subscribers access to training materials to assist them in improving their online presence and building their business locally. \u003C\u002Fp>\n\n\n\n\u003Cp>The Access Group, leading provider of business management software and solutions, has also appointed our SEO services to deliver against ambitious goals in 2022.\u003C\u002Fp>\n\n\n\n\u003Cp>Speaking of the new client wins, Impression’s commercial director \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fmikey-emery\u002F\">Mikey Emery\u003C\u002Fa> says:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“It’s been a busy, albeit exciting, start to the year. We’re delighted to welcome such a strong lineup of determined and ambitious brands to our client portfolio. 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