[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F17":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":174,"head_links":176,"breadcrumbs":162,"posts":180,"pages":157,"head":1423},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":158},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Matthew Ahern’s posts",{"data":91,"pages":157},[92,106,118,127,136,148],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression becomes a Certified B Corporation®","\u003Cp>We are thrilled to announce that Impression is now a Certified B Corporation®, joining a growing group of companies reinventing business by pursuing purpose as well as profit. We have been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards.  What does it mean to […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-becomes-a-certified-b-corporation\u002F","2023-09-01T10:15:09",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FB-Corp_Featured-Image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-impact\u002F","Our Impact",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"Impression wins two awards at the European Paid Media Awards","\u003Cp>We’re proud to announce that we have been crowned a winner in two categories at the 2022 European Paid Media Awards: Charity Campaign of the Year and Best Large Paid Media Agency of the Year. The European Paid Media Awards recognise, celebrate, and reward the contribution that paid media makes to shaping the future of […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-european-paid-media-award\u002F","2025-02-24T16:57:18",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fgiorgio-trovato-_XTY6lD8jgM-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[114],{"name":4,"image":102},{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":111,"image":123,"authors":124,"category":126},"Impression wins Ecommerce Agency of the Year at UK Agency Awards 2022","\u003Cp>We’re proud to announce that last night Impression took home the award for Ecommerce Agency of the Year for the UK Agency Awards 2022! Congratulations to all the agencies that won an award. The UK Agency Awards are highly competitive, highlighting the innovative and creative work from agencies both large and small across the UK. […]\u003C\u002Fp>\n","\u002Fblog\u002Fecommerce-agency-of-the-year-uk-agency-awards-2022\u002F","2022-09-23T09:53:06","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C602%2C1920%2C1920&w=640",[125],{"name":4,"image":102},{"to":116,"name":117},{"type_key":93,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":111,"image":132,"authors":133,"category":135},"Impression shortlisted in The Drum Awards for PR 2022","\u003Cp>It’s been announced that Impression has been shortlisted for two categories in The Drum Awards for PR. This is a brilliant recognition for both our Digital PR team and clients who have worked in partnership to deliver award-worthy campaigns this year. The Drum Awards for PR is a highly competitive awards programme with entries submitted […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-the-drum-awards-for-pr-2022\u002F","2022-09-23T09:55:36","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fmatthijs-smit-bRG2C0FAQEY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134],{"name":4,"image":102},{"to":116,"name":117},{"type_key":93,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":141,"image":142,"authors":143,"category":145},"Google delays the ban of third-party cookies to late 2024","\u003Cp>Google’s plan to block the use of third-party cookies was originally scheduled for this year before being delayed until the end of 2023. Google has announced a second extension to phase out the use of cookies by the second half of 2024. Following suit of other web browsers such as Firefox and Safari, Google has […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-delays-the-ban-of-third-party-cookies-to-late-2024\u002F","2023-01-30T15:26:56",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Ferik-mclean-7lyRKyKIdJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=553%2C0%2C1600%2C1600&w=640",[144],{"name":4,"image":102},{"to":146,"name":147},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":93,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":111,"image":153,"authors":154,"category":156},"Impression shortlisted for 5 awards in Global Digital Excellence Awards 2022","\u003Cp>This is our first time entering the Global Digital Excellence Awards and we are delighted to be nominated for 5 awards, including PPC and SEO Agency of the Year. Congratulations to all our teams on these nominations. These awards celebrate outstanding digital websites, campaigns, tools, and agencies from across the globe, recognising stand out work […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-5-awards-in-global-digital-excellence-awards-2022\u002F","2022-08-02T07:53:17","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fglobal-digital-excellence-awards-cover-imge.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155],{"name":4,"image":102},{"to":116,"name":117},"29",{"type":159,"style":160,"title":161,"heading":4,"intro":11,"services":12,"breadcrumbs":162,"photo":47,"social":174},"author","dark","Meet the Team",[163,166,169,172],{"path":164,"name":165},"\u002F","Home",{"path":167,"name":168},"\u002Fabout\u002F","About Us",{"path":170,"name":171},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":173,"name":4},null,{"twitter":5,"linkedin":175},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[177],{"rel":178,"href":179},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[181,498,686,871,1055,1240],{"id":182,"date":183,"date_gmt":183,"guid":184,"modified":97,"modified_gmt":97,"slug":186,"status":19,"type":93,"link":96,"title":187,"content":188,"excerpt":191,"author":192,"featured_media":193,"comment_status":20,"ping_status":20,"sticky":190,"template":5,"format":194,"meta":195,"categories":196,"collections":199,"coauthors":200,"class_list":203,"acf":212,"head_links":213,"breadcrumbs":214,"url_path":96,"search_description":221,"featured_image_urls":222,"authors":257,"type_nicename":266,"reading_minutes":98,"category":267,"yoast_title":270,"yoast_meta":271,"yoast_json_ld":326,"_links":448},19813,"2022-10-19T08:55:37",{"rendered":185},"\u002F?p=19813","impression-becomes-a-certified-b-corporation",{"rendered":94},{"rendered":189,"protected":190},"\n\u003Cp>We are thrilled to announce that Impression is now a Certified B Corporation®, joining a growing group of companies reinventing business by pursuing purpose as well as profit. We have been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-it-mean-to-be-b-corp-certified\">\u003Cstrong>What does it mean to be B Corp™ Certified?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The B Corp™ certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. \u003C\u002Fp>\n\n\n\n\u003Cp>The UK community represents a broad cross-section of industries and sizes, comprising over 950 companies including well-known brands such as The Guardian, innocent, Patagonia and The Body Shop. We are incredibly proud to stand alongside such a reputable lineup of value-driven companies. \u003C\u002Fp>\n\n\n\n\u003Cp>You can read more about the certification \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bcorporation.net\u002Fen-us\u002Fcertification\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-did-we-want-to-certify-as-a-b-corp\">\u003Cstrong>Why did we want to certify as a B Corp™?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We first became aware of B Corp™ a couple of years ago. At the time, one of our clients was a Certified B Corporation® and having worked alongside us, they thought that it would align with our values and suggested that we look into it. \u003C\u002Fp>\n\n\n\n\u003Cp>We have always been determined to do business differently and that’s why one of our core values is ‘Business for Good’. B-Corp™ looked like an excellent way for us to demonstrate our commitment to this value whilst joining a global community of like-minded businesses that meet high standards of social and environmental impact. \u003C\u002Fp>\n\n\n\n\u003Cp>In our industry, there aren’t many third-party certifications to demonstrate how we are performing as a business outside of the marketing results that we achieve for our clients. This was another factor that we found particularly appealing about the certification.  \u003C\u002Fp>\n\n\n\n\u003Cp>With all this in mind, we began our application to become a Certified B Corporation®.\u003C\u002Fp>\n\n\n\n\u003Cp>Since 2015, we’ve run team engagement surveys to determine what matters the most to our people. The changes that we’ve implemented off the back of this feedback have helped shape Impression into the business it is today. As a result of this activity, we soon realised that there wasn’t a huge amount that we’d have to change in regard to the way we worked. The application process highlighted areas in which we were particularly strong and areas that had room for improvement. \u003C\u002Fp>\n\n\n\n\u003Cp>Our certification process began in our previous financial year but due to the growth of our agency, we soon outgrew the category that we’d entered. As we moved into our current financial year, we were a larger business and had to meet increased requirements. It’s been a long application process but so we’re proud to say that we are officially certified! \u003C\u002Fp>\n\n\n\n\u003Cp>Certifying as a B Corp™ recognises what we’ve been working so hard to achieve. It is a symbol of the type of workforce we want to be, and we hope to inspire others to build a business that brings benefit to all. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-did-we-achieve-our-b-corp-certification\">\u003Cstrong>How did we achieve our B Corp™ Certification?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The process was already well aligned with the way that we worked and it prompted us to audit all areas of our business from our people to our partners to our policies. \u003C\u002Fp>\n\n\n\n\u003Cp>For two years, we’ve been a climate-friendly agency, funding tree-planting initiatives and funding carbon offsetting initiatives through \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fecologi.com\u002Fimpression?r=5fbce25e446359001c5c5998\">Ecologi\u003C\u002Fa>. However, there were some additional factors to consider around our environmental impact. We’ve always prioritised buying local, greener options but now, with a more formalised local purchasing policy in place, we’re doing this even more. \u003C\u002Fp>\n\n\n\n\u003Cp>We acknowledge that as an agency, there isn’t a huge amount of meaningful impact that we can have on our environment. We don’t generate a lot of waste or use a lot of energy and our hybrid way of working has naturally reduced our carbon footprint. Where we believe that we can make the most impact, is through selectively choosing the types of brands we work with. We seek to partner with those whose values align with ours and B Corp™ has helped us shape our client portfolio whilst adding even more rigor to our prospect qualification process.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition to our environmental commitments, we’ve made various enhancements to our Employee Value Proposition. Notable improvements include our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fways-of-working\u002F\">extensive leave policies\u003C\u002Fa>, hyrbid working arrangement, menopause policy and access to private medical insurance. Our benefits package has been designed to help our people look after their health and wellbeing, make the most of their finances and enjoy their time outside of work. \u003C\u002Fp>\n\n\n\n\u003Cp>You can read more about our impact efforts \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-impact\u002F\">here\u003C\u002Fa> and view our team perk list \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whats-next\">\u003Cstrong>What’s next?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>B Corp Certification does not mean that we are perfect, nor that we have achieved the highest impact. It does show that we are a part of a global community of businesses working collectively for economic systems change, and in order to stay committed to this work, we must meet rising standards for social and environmental performance. For us, this process is a journey of improvement, self-awareness and discovery. \u003C\u002Fp>\n\n\n\n\u003Cp>Since the beginning, we’ve been lucky to employ a workforce of passionate individuals who have voluntarily taken on responsibility for areas such as CSR, DE&I and well-being. Taking a more formal approach, we introduced an internal Impact Team, responsible for guiding the business on each core impact area, informing decision-making and prioritisation. \u003C\u002Fp>\n\n\n\n\u003Cp>We will not rest on our laurels – we will regularly review and evolve the way we work to address and respond to the critical challenges our society is facing. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s our hope that through our investment we’ll create long-term sustained growth and value creation for all stakeholders, beyond our shareholders.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whats-in-it-for-our-clients\">What’s in it for our clients?\u003C\u002Fh2>\n\n\n\n\u003Cp>We’ve discussed what being B Corp™ certified means for us, but what does it mean for you and our clients?\u003C\u002Fp>\n\n\n\n\u003Cp>So, how can these processes affect you? One of our strengths as an agency is our people and, as mentioned above, we run regular team engagement surveys to see what matters the most to our people. In doing so, we can retain top talent, meaning consistency for your account, and a greater understanding of your business and its needs. \u003C\u002Fp>\n\n\n\n\u003Cp>Today, sustainability is a central topic and we want our climate-friendly initiatives to be backed by an accreditation to prove our dedication to environmental responsibility. Both customers and businesses are becoming increasingly climate-conscious, so partnering with a B Corp™ certified agency is one way to champion business as a force for good whilst building consumer trust.\u003C\u002Fp>\n\n\n\n\u003Cp>However, we’ve taken this one step further by pledging ourselves as a part of the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcleancreatives.org\u002F\">Clean Creatives\u003C\u002Fa> project, a project for marketing professionals who want a safe climate future. We pledge to decline any future contracts with fossil fuel companies, trade associations, or front groups by participating in this project.\u003C\u002Fp>\n\n\n\n\u003Cp>Ultimately, being B Corp™ puts credit to our values. Values which we hope to share these with you. Our collaborative, creative and inclusive culture helps to build our reputation as a leading digital employer. Attracting the best talent ensures we are pioneering new approaches and keeping you at the forefront of digital innovation. 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The results were fantastic!”\u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other nominees and winners. \u003C\u002Fp>\n",{"rendered":108,"protected":190},19460,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":190,"footnotes":5},[198,511],40,[],[201,202],[515,93,205,206,207,208,209,211,516],"post-19459","category-ppc",[],[],[520,521,522,523],{"path":164,"name":165},{"path":217,"name":218},{"path":116,"name":117},{"path":173,"name":107},"We’re proud to announce that we have been crowned a winner in two categories at the 2022 European Paid Media Awards: Charity Campaign of the Year and Best Large Paid Media Agency of the Year. 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wins two awards at the European Paid Media Awards - Impression",[572,573,574,576,577,578,579,580,581,582,583,585,587,589,591,593,594,595,596,597],{"property":273,"content":570},{"name":275,"content":276},{"property":178,"content":575},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-european-paid-media-award\u002F",{"name":280,"content":281},{"property":283,"content":284},{"property":286,"content":570},{"property":288,"content":524},{"property":290,"content":575},{"property":292,"content":293},{"property":295,"content":296},{"property":298,"content":584},"2022-09-29T14:58:13+00:00",{"property":301,"content":586},"2025-02-24T16:57:18+00:00",{"property":304,"content":588},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fgiorgio-trovato-_XTY6lD8jgM-unsplash-1-scaled.jpg?auto=compress%2Cformat&q=90",{"property":307,"content":590},2560,{"property":310,"content":592},1707,{"property":312,"content":313},{"property":159,"content":4},{"property":316,"content":317},{"property":322,"content":323},{"property":325,"content":323},{"@context":327,"@graph":599},[600,610,616,617,623,627,645],{"@type":266,"@id":601,"isPartOf":602,"author":603,"headline":107,"datePublished":584,"dateModified":586,"mainEntityOfPage":604,"wordCount":605,"publisher":606,"image":607,"thumbnailUrl":588,"articleSection":609,"inLanguage":341},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-european-paid-media-award\u002F#article",{"@id":575},{"name":4,"@id":333},{"@id":575},353,{"@id":337},{"@id":608},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-european-paid-media-award\u002F#primaryimage",[117,568],{"@type":343,"@id":575,"url":575,"name":570,"isPartOf":611,"primaryImageOfPage":612,"image":613,"thumbnailUrl":588,"datePublished":584,"dateModified":586,"breadcrumb":614,"inLanguage":350},{"@id":345},{"@id":608},{"@id":608},{"@id":615},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-wins-european-paid-media-award\u002F#breadcrumb",{"@type":352,"inLanguage":341,"@id":608,"url":588,"contentUrl":588,"width":590,"height":592},{"@type":354,"@id":615,"itemListElement":618},[619,620,621,622],{"@type":357,"position":358,"name":165,"item":359},{"@type":357,"position":111,"name":218,"item":361},{"@type":357,"position":141,"name":117,"item":363},{"@type":357,"position":365,"name":107},{"@type":367,"@id":345,"url":359,"name":293,"description":5,"publisher":624,"inLanguage":341,"potentialAction":625},{"@id":369},{"@type":371,"target":626,"query-input":375},{"@type":373,"urlTemplate":374},{"@type":377,"@id":369,"name":293,"url":359,"logo":628,"image":383,"sameAs":629,"@context":388,"email":389,"foundingDate":390,"legalName":391,"vatID":392,"description":393,"telephone":394,"address":630,"location":631,"areaServed":641},{"@type":352,"inLanguage":341,"@id":379,"url":380,"contentUrl":380,"width":381,"height":382,"caption":293},[385,386,387],{"@type":396,"streetAddress":397,"addressLocality":398,"addressRegion":399,"postalCode":400,"addressCountry":401},[632,635,638],{"@type":404,"name":405,"geo":633,"address":634,"photo":383,"telephone":411},{"@type":407,"latitude":408,"longitude":409},{"@type":396,"streetAddress":397,"addressLocality":398,"addressRegion":399,"postalCode":400,"addressCountry":401},{"@type":404,"name":413,"geo":636,"address":637,"photo":422,"telephone":423},{"@type":407,"latitude":415,"longitude":416},{"@type":396,"streetAddress":418,"addressLocality":419,"addressRegion":420,"postalCode":421,"addressCountry":401},{"@type":404,"name":425,"geo":639,"address":640},{"@type":407,"latitude":427,"longitude":428},{"@type":396,"streetAddress":430,"addressLocality":431,"addressRegion":432,"postalCode":433,"addressCountry":434},[642,643,644],{"@type":437,"name":438},{"@type":437,"name":440},{"@type":437,"name":434},{"@type":443,"@id":444,"name":4,"image":646,"description":6,"sameAs":647,"url":179},{"@type":352,"inLanguage":341,"@id":446,"url":8,"contentUrl":8,"caption":4},[175],{"self":649,"collection":654,"about":656,"author":658,"replies":660,"version-history":663,"predecessor-version":667,"wp:featuredmedia":671,"wp:attachment":674,"wp:term":677,"curies":684},[650],{"href":651,"targetHints":652},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19459",{"allow":653},[454,455,456,457,458],[655],{"href":461},[657],{"href":464},[659],{"embeddable":88,"href":467},[661],{"embeddable":88,"href":662},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=19459",[664],{"count":665,"href":666},7,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19459\u002Frevisions",[668],{"id":669,"href":670},32198,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19459\u002Frevisions\u002F32198",[672],{"embeddable":88,"href":673},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F19460",[675],{"href":676},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=19459",[678,680,682],{"taxonomy":487,"embeddable":88,"href":679},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=19459",{"taxonomy":490,"embeddable":88,"href":681},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=19459",{"taxonomy":159,"embeddable":88,"href":683},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=19459",[685],{"name":496,"href":497,"templated":88},{"id":687,"date":688,"date_gmt":688,"guid":689,"modified":122,"modified_gmt":122,"slug":691,"status":19,"type":93,"link":121,"title":692,"content":693,"excerpt":695,"author":192,"featured_media":696,"comment_status":20,"ping_status":20,"sticky":190,"template":5,"format":194,"meta":697,"categories":700,"collections":701,"coauthors":702,"class_list":703,"acf":705,"head_links":706,"breadcrumbs":707,"url_path":121,"search_description":699,"featured_image_urls":712,"authors":744,"type_nicename":266,"reading_minutes":111,"category":752,"yoast_title":698,"yoast_meta":754,"yoast_json_ld":782,"_links":833},19422,"2022-09-23T09:30:19",{"rendered":690},"\u002F?p=19422","ecommerce-agency-of-the-year-uk-agency-awards-2022",{"rendered":119},{"rendered":694,"protected":190},"\n\u003Cp>We’re proud to announce that last night Impression took home the award for Ecommerce Agency of the Year for the UK Agency Awards 2022! Congratulations to all the agencies that won an award.\u003C\u002Fp>\n\n\n\n\u003Cp>The UK Agency Awards are highly competitive, highlighting the innovative and creative work from agencies both large and small across the UK. Throughout the year, we have collaborated with some ambitious ecommerce clients, both new and long-term, achieving results that delivered a meaningful impact. We are delighted to have won \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Fecommerce-marketing-agency\u002F\">Ecommerce Agency\u003C\u002Fa> of the Year, and want to thank our clients for working alongside us on many award-worthy \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">campaigns\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Yesterday, we sent people from across the business to attend the event at The Montcalm (Marble Arch) in London. It was fantastic to see so many other award-winning agencies across the UK.\u003C\u002Fp>\n\n\n\n\u003Cp>Winning this award puts a spotlight on the joint effort of our teams across the entire agency. Their work to deliver results across SEO, Paid Media, Digital PR and more has been outstanding. The judges at the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fukagencyawards.co\u002F\">UK Agency Awards\u003C\u002Fa> remarked:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\u003Cp>\u003Cem>“Impression seems like an amazing agency to work at. Their work was extremely impressive with some outstanding stats and figures. Congratulations and well done for all your hard work!”\u003C\u002Fem>\u003C\u002Fp>\u003C\u002Fblockquote>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>A few pictures taken at the awards ceremony last night…\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fuk-agency-awards-2022-picture-1.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19425\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"874\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fuk-agency-awards-2022-picture-3.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19427\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"2048\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fuk-agency-awards-2022-picture-4.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19428\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fuk-agency-awards-2022-picture-2.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19426\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoncallaghanphotography.com\u002FLondon-Photographer\u002FEvent\u002FUK-Agency-Awards\u002F2022-Montcolm-Hotel-Marble-Arch\">See the official photographs of the event here\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Explore our award-winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa>, learn about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">our awards\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out\u003C\u002Fa> to us if you’d like to explore your next digital opportunity.\u003Ca class=\"\" rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F\">\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":120,"protected":190},19424,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":698,"_yoast_wpseo_metadesc":699,"inline_featured_image":190,"footnotes":5},"Impression wins Ecommerce Agency of the Year at UK Agency Awards 2022 | Impression","We’re proud to announce that last night Impression took home the award for Ecommerce Agency of the Year for the UK Agency Awards 2022!",[198],[],[202],[704,93,205,206,207,208,209,211],"post-19422",[],[],[708,709,710,711],{"path":164,"name":165},{"path":217,"name":218},{"path":116,"name":117},{"path":173,"name":119},{"thumbnail":713,"medium":714,"medium_large":716,"large":718,"1536x1536":720,"2048x2048":722,"post-thumbnail":724,"12_col":726,"default_landscape":728,"default_portrait":730,"6_col_and_margin_short":732,"11_col_and_margin":734,"9_col_rectangle":736,"11_col":738,"staff_image_696_600":740,"rectangular_thumbnail":742},{"url":123,"width":224,"height":224},{"url":715,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=133",{"url":717,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=scale&h=1152&q=90&w=768",{"url":719,"width":231,"height":232},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":721,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1024",{"url":723,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=1365",{"url":725,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&rect=0%2C689%2C1920%2C1218&w=1860",{"url":727,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":729,"width":71,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":731,"width":45,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":733,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":735,"width":75,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":737,"width":77,"height":78},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":739,"width":80,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":741,"width":44,"height":45},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":743,"width":83,"height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fpexels-anna-shvets-6250940-1.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C821%2C1920%2C768&w=750",[745],{"id":192,"path":259,"display_name":4,"job_title":10,"description":6,"avatar_url":102,"acf":746},{"job_title":10,"full_bio":11,"specialist_service_links":747,"photo":750},[748],{"page":749,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":751},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69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847},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=19422",[849],{"count":850,"href":851},6,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19422\u002Frevisions",[853],{"id":854,"href":855},19434,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F19422\u002Frevisions\u002F19434",[857],{"embeddable":88,"href":858},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F19424",[860],{"href":861},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=19422",[863,865,867],{"taxonomy":487,"embeddable":88,"href":864},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=19422",{"taxonomy":490,"embeddable":88,"href":866},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=19422",{"taxonomy":159,"embeddable":88,"href":868},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=19422",[870],{"name":496,"href":497,"templated":88},{"id":872,"date":873,"date_gmt":873,"guid":874,"modified":131,"modified_gmt":131,"slug":876,"status":19,"type":93,"link":130,"title":877,"content":878,"excerpt":880,"author":192,"featured_media":881,"comment_status":20,"ping_status":20,"sticky":190,"template":5,"format":194,"meta":882,"categories":885,"collections":886,"coauthors":887,"class_list":888,"acf":890,"head_links":891,"breadcrumbs":892,"url_path":130,"search_description":884,"featured_image_urls":897,"authors":929,"type_nicename":266,"reading_minutes":111,"category":937,"yoast_title":883,"yoast_meta":939,"yoast_json_ld":967,"_links":1018},19136,"2022-09-14T10:33:58",{"rendered":875},"\u002F?p=19136","impression-shortlisted-in-the-drum-awards-for-pr-2022",{"rendered":128},{"rendered":879,"protected":190},"\n\u003Cp>It’s been announced that Impression has been shortlisted for two categories in The Drum Awards for PR. This is a brilliant recognition for both our Digital PR team and clients who have worked in partnership to deliver award-worthy campaigns this year.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrumprawards.com\u002Flive\u002Fen\u002Fpage\u002Fhome\">The Drum Awards for PR \u003C\u002Fa>is a highly competitive awards programme with entries submitted from agencies from all over the world. These awards recognise agencies, brands and people who have produced groundbreaking work within the PR industry. Being shortlisted is an achievement within its own due to the scale and quality of entries submitted, so as an agency we’re proud to have achieved two nominations. More importantly, the credit must go to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> team for all of their hard work and also to our clients for trusting our approach and collaborating with us along the way.\u003C\u002Fp>\n\n\n\n\u003Cp>Impression has been shortlisted for the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Most Effective Use of Data and Insights \u003C\u002Fstrong>– \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fpaulcamper\u002F\">Impression & PaulCamper\u003C\u002Fa> – The UK’s Spookiest Places\u003C\u002Fli>\u003Cli>\u003Cstrong>Finance and Professional Services \u003C\u002Fstrong>– \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fmarmalade-digital-pr\u002F\">Impression & Marmalade\u003C\u002Fa> – Driving up the SERPs with meaningful change\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FAWARDS-BADGES_PR.png?auto=compress%2Cformat&q=90\" alt=\"Text: "The Drum Awards PR Finalist 2022"\" class=\"wp-image-19137\" width=\"480\" height=\"217\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The winners will be announced later this year at the live awards ceremony during The Drum Awards Festival, which will run from December 1st -14th. We’ll be keeping our fingers crossed and we wish the Digital PR team the best of luck! Congratulations to everyone who has been nominated, it’s great to see a diverse range of agencies both big and small enter these awards.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Want to partner with us? Explore our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to see how we can deliver high-performing campaigns for your business. \u003C\u002Fp>\n",{"rendered":129,"protected":190},19139,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":883,"_yoast_wpseo_metadesc":884,"inline_featured_image":190,"footnotes":5},"Impression shortlisted in The Drum Awards for PR 2022 | Impression","Impression has been shortlisted for two categories in The Drum Awards for PR. This is a brilliant recognition for both our Digital PR team and 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plan to block the use of third-party cookies was originally scheduled for this year before being delayed until the end of 2023. Google has announced a second extension to phase out the use of cookies by the second half of 2024.\u003C\u002Fp>\n\n\n\n\u003Cp>Following suit of other web browsers such as Firefox and Safari, Google has been taking steps to phase out its use of third-party cookies. The latest announcement from Google, whilst only delaying the inevitable, has granted marketers more time to prepare for a cookieless web. \u003C\u002Fp>\n\n\n\n\u003Cp>The loss of third-party cookie data will introduce challenges to marketers. It’ll mean less visibility into the performance of campaigns, limited customer insights and targeting capabilities and attribution challenges. To overcome these issues, marketers have had to focus on building their own first-party data sets, which presents \u003Ca href=\"https:\u002F\u002Fwww.siliconrepublic.com\u002Fbusiness\u002Fireland-google-chrome-third-party-cookies\">a larger challenge particularly for SMEs\u003C\u002Fa> that have limited data capacity and infrastructure. For additional guidance in this area, we have outlined a few methods for first-party data collection in our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fpreparing-for-a-privacy-first-web\u002F\">white paper\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-has-google-extended-the-deadline-again\">\u003Cstrong>Why has Google extended the deadline again? \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>According to the Vice President of Google’s Privacy Sandbox, Anthony Chavez, the push back is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2022\u002F07\u002F27\u002Fgoogle-says-the-cookie-here-stay-until-2024\">due to further testing\u003C\u002Fa> of its Privacy Sandbox API. Privacy Sandbox is a Google-led initiative designed to explore new and alternative technologies in order to improve user privacy across the web. The most recent updates and tests of the Privacy Sandbox API have received extensive feedback from developers, marketers, and publishers industry-wide, hence why a further time window is needed to make changes. Avid followers of the initiative have pointed out that the first release of the Privacy Sandbox API \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.spiceworks.com\u002Fit-security\u002Fdata-governance\u002Fnews\u002Fgoogle-android-privacy-sandbox\u002F\">was seen as a failure\u003C\u002Fa>, in part due to the way alternative web tracking (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2022\u002F01\u002F25\u002Fwait-wtf-happened-with-google-floc-we-explain\">FLoC\u003C\u002Fa>) had been implemented. Instead, Google proposed a replacement for this: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadtechexplained.com\u002Fgoogle-topics-api-explained\u002F\">Topics API\u003C\u002Fa>, the latest alternative to third-party cookies which testing went live on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-chrome-topics-api-test-public-july-1-385589\">1st July\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Google’s in-depth \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeveloper.chrome.com\u002Fdocs\u002Fprivacy-sandbox\u002Foverview\u002F\">article\u003C\u002Fa> explores more about what the Privacy Sandbox API is, why it’s needed and how you can get involved.\u003C\u002Fp>\n\n\n\n\u003Cp>Over the course of 2023, Google will be opening up this API to more users to test. Whilst this is positive, it will lead to further feedback and updates to the API as well as other new tools, meaning more developer time will be required. So, is the new 2024 deadline realistic? We’ll be keeping a close eye on it. And we won’t be the only ones. Over the last decade, web vendors have been facing mounting criticism from legislative organisations, including the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wsj.com\u002Farticles\u002Fgoogle-faces-eu-antitrust-probe-of-alleged-ad-tech-abuses-11624355128\">EU\u003C\u002Fa>. The longer Google postpones its data reform initiatives, the greater its risk of being under further scrutiny. \u003C\u002Fp>\n\n\n\n\u003Cp>However, Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Faround-the-globe\u002Fgoogle-europe\u002Fpath-forward-privacy-sandbox\u002F\">agreement\u003C\u002Fa> with the UK’s Competition and Markets Authority (CMA) has provided a safety net from this scrutiny in some regions. Privacy Sandbox works closely with the CMA and Information Commissioner’s Office (ICO), providing regulatory oversight and supervision with a legally-binding set of commitments to address new privacy concerns over this initiative.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Many marketers have \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business-standard.com\u002Farticle\u002Ftechnology\u002Fgoogle-now-delays-blocking-3rd-party-cookies-in-chrome-to-late-2024-122072800244_1.html\">welcomed this extension\u003C\u002Fa> as it has granted them more time to prepare. However, don’t get too comfortable as marketers are being advised to “\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.marketingweek.com\u002Fuse-this-time-wisely-marketing-bodies-welcome-delay-of-googles-third-party-cookie-ban\u002F\">use this time wisely\u003C\u002Fa>”, it doesn’t mean that urgent action should not be taken. \u003C\u002Fp>\n\n\n\n\u003Cp>In the short term, you have more time to prepare and more time to leverage third-party data. Yes, the timeline has been pushed back, but in reality, we should be acting like it’s already here. We advise that you adopt a longer-term view and proactively build internal data capability and systems, driving first-party data collection as a top priority. Not only will this put you in a solid position by the time 2024 comes around but it will also address the consumer’s increasing concerns around the use of their personal data.\u003C\u002Fp>\n\n\n\n\u003Cp>Keep up-to-date with the latest changes and updates via our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F\">blog category.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"next-steps\">Next steps\u003C\u002Fh2>\n\n\n\n\u003Cp>Unsure how your business will collect the data needed to inform its \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital marketing\u003C\u002Fa> strategies in the future? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">media solutions\u003C\u002Fa> team for support.\u003C\u002Fp>\n",{"rendered":138,"protected":190},18779,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1067,"_yoast_wpseo_metadesc":1068,"inline_featured_image":190,"footnotes":5},"Google delays the ban of third-party cookies to late 2024 | Impression","Google has announced a second extension to phase out the use of cookies by the second half of 2024, as it focuses on developing Privacy Sandbox 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sion-history":1218,"predecessor-version":1221,"wp:featuredmedia":1225,"wp:attachment":1228,"wp:term":1231,"curies":1238},[1205],{"href":1206,"targetHints":1207},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F18777",{"allow":1208},[454,455,456,457,458],[1210],{"href":461},[1212],{"href":464},[1214],{"embeddable":88,"href":467},[1216],{"embeddable":88,"href":1217},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=18777",[1219],{"count":850,"href":1220},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F18777\u002Frevisions",[1222],{"id":1223,"href":1224},21260,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F18777\u002Frevisions\u002F21260",[1226],{"embeddable":88,"href":1227},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F18779",[1229],{"href":1230},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=18777",[1232,1234,1236],{"taxonomy":487,"embeddable":88,"href":1233},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=18777",{"taxonomy":490,"embeddable":88,"href":1235},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=18777",{"taxonomy":159,"embeddable":88,"href":1237},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=18777",[1239],{"name":496,"href":497,"templated":88},{"id":1241,"date":1242,"date_gmt":1242,"guid":1243,"modified":152,"modified_gmt":152,"slug":1245,"status":19,"type":93,"link":151,"title":1246,"content":1247,"excerpt":1249,"author":192,"featured_media":1250,"comment_status":20,"ping_status":20,"sticky":190,"template":5,"format":194,"meta":1251,"categories":1254,"collections":1255,"coauthors":1256,"class_list":1257,"acf":1259,"head_links":1260,"breadcrumbs":1261,"url_path":151,"search_description":1253,"featured_image_urls":1266,"authors":1298,"type_nicename":266,"reading_minutes":111,"category":1306,"yoast_title":1252,"yoast_meta":1308,"yoast_json_ld":1335,"_links":1386},18738,"2022-07-29T10:52:04",{"rendered":1244},"\u002F?p=18738","impression-shortlisted-for-5-awards-in-global-digital-excellence-awards-2022",{"rendered":149},{"rendered":1248,"protected":190},"\n\u003Cp>This is our first time entering the Global Digital Excellence Awards and we are delighted to be nominated for 5 awards, including PPC and SEO Agency of the Year.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FGDEA22-Finalist-Social-Post.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18739\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Congratulations to all our teams on these nominations. These awards celebrate outstanding digital websites, campaigns, tools, and agencies from across the globe, recognising stand out work packed with innovation and creativity. Judged by an international panel, we’ve been nominated on the basis of our use of data, technical implementation and creative approach across our client campaigns, ensuring growth and profitability.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve been shortlisted for the following awards:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>PPC Agency of the Year\u003C\u002Fli>\u003Cli>SEO Agency of the Year\u003C\u002Fli>\u003Cli>Global Biddable Campaign of the Year -Aktiia\u003C\u002Fli>\u003Cli>SEO Campaign of the Year – B2C – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Frise-art\u002F\">RiseArt\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Global PPC Campaign of the Year – B2C – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Frutland-cycling-paid-media\u002F\">Rutland Cycling\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fglobaldigitalexcellenceawards.com\u002F\">Global Digital Excellence Awards\u003C\u002Fa> winners will be announced via a virtual celebration on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fglobaldigitalexcellenceawards.com\u002Fevent\u002F\">October 19th\u003C\u002Fa>. As these are global awards, we’ll be up against some amazing agencies from all around the world. The awards are open to both agencies large and small, so it’ll be great to see a diverse range of agencies and their work featured at the awards show. Congratulations to all the nominations!\u003C\u002Fp>\n\n\n\n\u003Cp>See the full \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fglobaldigitalexcellenceawards.com\u002F2022-shortlist\u002F\">shortlist\u003C\u002Fa> here.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Want to partner with us? Explore our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to see how we can deliver high-performing campaigns for your business. \u003C\u002Fp>\n",{"rendered":150,"protected":190},18744,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1252,"_yoast_wpseo_metadesc":1253,"inline_featured_image":190,"footnotes":5},"Impression shortlisted for 5 awards in Global Digital Excellence Awards 2022 | Impression","We are thrilled to be nominated for 5 awards in SEO and PPC at the Global Digital Excellence awards 2022. Congratulations to all the 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