[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F15":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":174,"head_links":176,"breadcrumbs":162,"posts":180,"pages":157,"head":1419},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":158},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 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Ahern’s posts",{"data":91,"pages":157},[92,106,117,129,139,148],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","PureGym and Kingfisher Direct among additions to Impression’s client roster","\u003Cp>We’re entering the second half of the year by announcing and welcoming some new client partnerships. Following a period of high growth, Kingfisher Direct has appointed our SEO team to devise and deliver an organic strategy to boost brand awareness and achieve ambitious longer-term goals. Our organic team has also been selected by PureGym to […]\u003C\u002Fp>\n","\u002Fblog\u002Fpuregym-and-kingfisher-direct-among-additions-to-impressions-client-roster\u002F","2023-06-27T11:42:56",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fnew-clients_06-23.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":98,"image":111,"authors":112,"category":114},"Impression wins Best Agency to Work for award at the UK Company Culture Awards","\u003Cp>We’re incredibly proud to have brought home the award for ‘Best Agency to Work for’ last night at the UK Company Culture Awards in London! We’re over the moon to have won the Best Agency to Work for award, one of the most competitive categories of the night. Winning this award is a huge achievement […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-best-agency-to-work-for-uk-company-culture-awards-2023\u002F","2026-04-09T11:04:49","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002FUKCC23_WinnerBanner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113],{"name":4,"image":102},{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Four-impact\u002F","Our Impact",{"type_key":93,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":122,"image":123,"authors":124,"category":126},"Generating results in a recession","\u003Cp>As marketers, we’re facing some of the most challenging circumstances we’ve seen in recent history. The COVID-19 pandemic has resulted in a global economic downturn, causing a recession that has impacted businesses of all sizes and industries across the world. In such times, it’s vital that advertisers adapt and adjust their marketing strategies accordingly, responding […]\u003C\u002Fp>\n","\u002Fblog\u002Fgenerating-results-in-a-recession\u002F","2023-04-26T12:41:16",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgenerating-results-in-a-recession-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=443%2C0%2C628%2C628&w=640",[125],{"name":4,"image":102},{"to":127,"name":128},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":93,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":138},"Impression shortlisted for 5 awards at the European Search Awards 2023","\u003Cp>We are pleased to announce that we have been shortlisted for five awards at the European Search Awards, including SEO, Paid Media and 3 agency of the year awards. Congratulations to our performance teams for the fantastic work they have done. This year they’ve displayed digital innovation throughout their campaigns by devising robust strategies and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-at-european-search-awards-2023\u002F","2023-04-03T13:31:47",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FEUSA23_FINALIST.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":140,"excerpt":141,"to":142,"postedAt":143,"readingTime":98,"image":144,"authors":145,"category":147},"Impression shortlisted 3 times at UK Company Culture Awards","\u003Cp>We are delighted to have been shortlisted across 3 categories at the 2023 Company Culture Awards. The UK Company Culture Awards recognise and reward companies who nurture their workforce, offer career development, celebrate hard work and create a workplace environment beyond just an office space, even when remote. Impression has been shortlisted for: Best Agency […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-2023-company-culture-awards\u002F","2023-03-17T11:10:06","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FUKCC23_FinalistBanner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[146],{"name":4,"image":102},{"to":115,"name":116},{"type_key":93,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":98,"image":153,"authors":154,"category":156},"Impression Wins Campaign’s Performance Marketing Agency of the Year","\u003Cp>We’re incredibly excited to share that we’ve been named Performance Marketing Agency of the Year at Campaign’s UK Agency of the Year Awards. The winners were announced at last night’s award ceremony in London, recognising and celebrating the very best agencies in the creative and media industry across the UK.  Within the award entry, we […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-campaign-award\u002F","2025-02-11T12:55:21","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fpatti-black-3YSGBYZMvcs-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155],{"name":4,"image":102},{"to":104,"name":105},"29",{"type":159,"style":160,"title":161,"heading":4,"intro":11,"services":12,"breadcrumbs":162,"photo":47,"social":174},"author","dark","Meet the Team",[163,166,169,172],{"path":164,"name":165},"\u002F","Home",{"path":167,"name":168},"\u002Fabout\u002F","About Us",{"path":170,"name":171},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":173,"name":4},null,{"twitter":5,"linkedin":175},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[177],{"rel":178,"href":179},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[181,497,686,875,1055,1237],{"id":182,"date":183,"date_gmt":183,"guid":184,"modified":97,"modified_gmt":97,"slug":186,"status":19,"type":93,"link":96,"title":187,"content":188,"excerpt":191,"author":192,"featured_media":193,"comment_status":20,"ping_status":20,"sticky":190,"template":5,"format":194,"meta":195,"categories":196,"collections":198,"coauthors":199,"class_list":202,"acf":211,"head_links":212,"breadcrumbs":213,"url_path":96,"search_description":222,"featured_image_urls":223,"authors":258,"type_nicename":267,"reading_minutes":98,"category":268,"yoast_title":271,"yoast_meta":272,"yoast_json_ld":324,"_links":447},23415,"2023-06-06T12:06:29",{"rendered":185},"\u002F?p=23415","puregym-and-kingfisher-direct-among-additions-to-impressions-client-roster",{"rendered":94},{"rendered":189,"protected":190},"\n\u003Cp>We’re entering the second half of the year by announcing and welcoming some new client partnerships.\u003C\u002Fp>\n\n\n\n\u003Cp>Following a period of high growth, Kingfisher Direct has appointed our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> team to devise and deliver an organic strategy to boost brand awareness and achieve ambitious longer-term goals.\u003C\u002Fp>\n\n\n\n\u003Cp>Our organic team has also been selected by PureGym to work alongside its existing SEO partners. Our team will complete an SEO audit and provide recommendations to help the UK-based brand be more visible to consumers searching for gyms close to them.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fget-nourished.com\u002F\">Nourished\u003C\u002Fa>, a premium personalised nutrition brand, sought an agency that had a joined-up and intelligent approach to paid media marketing. Our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">paid search\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">social\u003C\u002Fa> teams have been chosen to assist in taking its growth to the next level.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sapiosciences.com\u002F\">Sapio Sciences\u003C\u002Fa> is on a mission to simplify life in the lab with the first science-aware TM triple play: lab information management (LIMS), electronic notebook (ELN), and Jarvis science data unification solutions. It’s a global business serving 8 out of the top 10 biopharma companies and has appointed Impression to manage its PPC & SEO strategy and execution. We’ll help to grow the number of conversions generated through the site and increase share in a crowded market by uniting Sapio’s exciting, unique proposition with an innovative digital strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>Speaking of the new partnership, Caitlin Stanley, chief of staff at Nourished said:\u003C\u002Fp>\n\n\n\n\u003Cp>“We are thrilled to announce our partnership with Impression to support the rapid growth of our D2C channels. With their expertise and innovative approach, we are confident that together we will take our content to new heights and captivate our audiences more effectively.”\u003C\u002Fp>\n\n\n\n\u003Cp>Gaby Fletcher, marketing manager at Kingfisher Direct, said: \u003C\u002Fp>\n\n\n\n\u003Cp>“We’re really excited to be working with the team at Impression to take a new direction with our SEO strategy. We were thrilled with the way they’d understood our business objectives during our initial meetings with them, and we’re really looking forward to getting work started with them.”\u003C\u002Fp>\n\n\n\n\u003Cp>Adam Bly, head of growth at Impression said:\u003C\u002Fp>\n\n\n\n\u003Cp>“These new partnerships round off a very exciting period of growth for our agency. They validate the innovative team that we have here and the impactful work that they do. \u003C\u002Fp>\n\n\n\n\u003Cp>“We also know that right now, every brand up and down the country is scrutinising each pound spent, so we are incredibly proud that each of the partners mentioned here is choosing to make these investments with us as their agency partner.” \u003C\u002Fp>\n\n\n\n\u003Cp>Want to work with us? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our team today.  \u003C\u002Fp>\n",false,{"rendered":95,"protected":190},98,23425,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":190,"footnotes":5},[197,134],44,[],[200,201],11,164,[203,93,204,205,206,207,208,209,210],"post-23415","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news","category-seo",[],[],[214,215,218,221],{"path":164,"name":165},{"path":216,"name":217},"\u002Fblog\u002F","Blog",{"path":219,"name":220},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"path":173,"name":94},"We’re entering the second half of the year by announcing and welcoming some new client partnerships. Following a period of high growth, Kingfisher Direct has appointed our SEO team to devise and deliver an organic strategy to boost brand awareness and achieve ambitious longer-term goals. 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Winning this award is a huge achievement for us as it recognises and celebrates how we uphold our values, how we cultivate an amazing company culture and the ways in which we support our people to become their best selves.\u003C\u002Fp>\n\n\n\n\u003Cp>On the win, People Director, Zoë Ogden said:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cem>“This is a momentous achievement. I do not take for granted winning awards like this. Winning something doesn’t mean we are perfect – which means we have to ensure we are always seeking to set high standards for ourselves when it comes to our culture and not rest on our laurels. But it does mean that our efforts are validated and that feels pretty sweet.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“A lot of hard work goes in behind the scenes and it’s a pleasure to work alongside like-minded individuals who care so passionately about all things “People” as much as I do. I’m so proud to work for Impression, lead its People strategy and keep building and growing together!”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FZoe-Ogden.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31867\" style=\"width:160px;height:160px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>People are at the heart of Impression and we’re always looking for new and better ways to ensure we are the best place for digital talent to transform their career. We look forward to how Impression will continue to evolve into 2024 and beyond. \u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all the other shortlisted nominees attending the ceremony last night and a huge well done to all of the winners.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to learn more about Impression, who we are and what we stand for, read \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002F\">about us\u003C\u002Fa>. If you’re looking to join an agency where you can transform your career – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcareers.impressiondigital.com\u002F\">click here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Photos from the night\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"1131\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002FImage_20230505_095409_865.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22895\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"\u002Fapp\u002Fuploads\u002F2023\u002F05\u002FImage_20230505_095343_869-1892x1000.jpeg\" alt=\"\" class=\"wp-image-22898\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002FImage_20230505_095343_943.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22901\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1776\" height=\"1184\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002F2023_0504_21484400.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22896\" style=\"width:360px;height:540px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002FImage_20230505_095343_917-1.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22900\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"\u002Fapp\u002Fuploads\u002F2023\u002F05\u002FFvTTEurWwBATVBj-1892x1000.jpeg\" alt=\"\" class=\"wp-image-22905\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",{"rendered":108,"protected":190},22892,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":509,"_yoast_wpseo_metadesc":510,"inline_featured_image":190,"footnotes":5},"Impression wins Best Agency to Work for award at the UK Company Culture Awards | Impression","We’re incredibly proud to have brought home the award for ‘Best Agency to Work for’ last night at the UK Company Culture Awards in 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,{"count":665,"href":666},7,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F22890\u002Frevisions",[668],{"id":669,"href":670},37969,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F22890\u002Frevisions\u002F37969",[672],{"embeddable":88,"href":673},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F22892",[675],{"href":676},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=22890",[678,680,682],{"taxonomy":486,"embeddable":88,"href":679},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=22890",{"taxonomy":489,"embeddable":88,"href":681},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=22890",{"taxonomy":159,"embeddable":88,"href":683},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=22890",[685],{"name":495,"href":496,"templated":88},{"id":687,"date":121,"date_gmt":121,"guid":688,"modified":121,"modified_gmt":121,"slug":690,"status":19,"type":93,"link":120,"title":691,"content":692,"excerpt":694,"author":192,"featured_media":695,"comment_status":20,"ping_status":20,"sticky":190,"template":5,"format":194,"meta":696,"categories":699,"collections":701,"coauthors":702,"class_list":703,"acf":706,"head_links":707,"breadcrumbs":708,"url_path":120,"search_description":698,"featured_image_urls":713,"authors":745,"type_nicename":267,"reading_minutes":122,"category":753,"yoast_title":697,"yoast_meta":755,"yoast_json_ld":784,"_links":837},22797,{"rendered":689},"\u002F?p=22797","generating-results-in-a-recession",{"rendered":118},{"rendered":693,"protected":190},"\n\u003Cp>As marketers, we’re facing some of the most challenging circumstances we’ve seen in recent history. The COVID-19 pandemic has resulted in a global economic downturn, causing a recession that has impacted businesses of all sizes and industries across the world. In such times, it’s vital that advertisers adapt and adjust their marketing strategies accordingly, responding to changed consumer needs and behaviour. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2023\u002F\">Our own market research\u003C\u002Fa> at Impression identified the cost-of-living crisis to be the biggest business challenge that advertisers are set to face this year, despite 84% of businesses targeting revenue growth. To achieve ambitious targets during continued economic uncertainty, marketing strategies must evolve and adapt. This begs the question: how do we need to adjust our plans to better serve our consumer’s needs?\u003C\u002Fp>\n\n\n\n\u003Cp>In order to answer this question, let’s first hone in on the biggest challenges we’re currently facing as an industry.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"people-are-spending-less\">\u003Cstrong>People are spending less\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Fbusiness\u002F2023\u002Fapr\u002F03\u002Fhalf-of-all-uk-consumers-have-cut-non-essential-spending\">Half of UK users have cut discretionary spending\u003C\u002Fa>, in line with energy bill support payments coming to an end, according to research from KPMG. As our research has indicated, despite consumers cutting back on their spending, the requirement for business growth is still desired. Costs are rising for the consumer and for business owners, however the latter relies on the former for success.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"understanding-your-customer-and-their-needs\">\u003Cstrong>Understanding your customer and their needs\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The phrase ‘unprecedented times’ has likely never been used more than in the years since COVID-19. Whilst we’re technically out the other side, we’re absolutely not in “BAU” times again. Consumer shopping behaviour is vastly different now than in 2019 and, whilst looking back on past data is still essential to contextualise business performance, we can’t use it as robustly to predict trends. \u003C\u002Fp>\n\n\n\n\u003Cp>With soaring costs of essential items (food, fuel), luxury spending is slowing for the most affected groups. Price is a driving factor for 44% of UK customers, but sustainability is also playing a bigger part in purchase consideration than ever before. We’re in a position now where we need to consider wiping the slate relatively clean when it comes to our understanding of our customers.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"570\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgenerating-results-in-a-recession-banner-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22804\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"selecting-the-right-channels\">\u003Cstrong>Selecting the right channels\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We’ve established that consumer shopping behaviour has changed in recent years, but it’s also worth considering how online behaviour has changed too. The trend established in the 2010s with the rise of YouTube has only continued, with content now digested in bitesize chunks, on newer, powerful apps like TikTok. With many businesses feeling the crunch, marketing budgets are being spent more strategically. Knowing your audience and where they’re genuinely spending their time is paramount.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"spending-your-budget-efficiently\">\u003Cstrong>Spending your budget efficiently\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Establishing the right channels for your market is only half the battle. Actually getting those channels to work for you is another beast entirely. Time and time again, I find myself auditing Paid Media accounts that are set up in a way that is limiting things to such an extent that budgets (which are now more precious than ever) aren’t being spent in a way that maximises output.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"benchmarking-your-performance\">\u003Cstrong>Benchmarking your performance\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Possibly the most challenging thing to get internal buy-in for, but the goalposts for benchmarking success are no longer a simple ‘overall year-on-year growth’ metric. Looking at the full picture, the roles of individual activity and thinking about the longer-term impact of your current marketing activities are the key to success. A short-term, quick-win view of how this month has performed vs the same last year will usually only direct you to spend less and save pennies, potentially hindering next year’s growth further.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>\u003Cstrong>To overcome the above challenges and to help your business adapt, here are some key considerations to approach H2 of 2023 with.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"go-back-to-basics-objective-setting-strategic-frameworks\">\u003Cstrong>Go back to basics: Objective setting & strategic frameworks\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If there’s a time for resetting and re-strategising (and you’ve not been doing this over the last year), it’s now. I’m an advocate of a robust Strategic Objective Framework. Whether you’re planning out activity across all marketing channels for your business, or you’re focussed on a single channel, everything needs a goal. For most, the goal is growth. So how do we look at this objective, and ladder it down into a framework?\u003C\u002Fp>\n\n\n\n\u003Cp>Let’s attach a number to the growth you’re looking to see – your business needs a revenue increase of 15% minimum over the course of the next 12 months. Great! How can we attach micro objectives to this to give us something tangible to work towards? \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Drive greater brand awareness to generate long-term growth\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Increase efficiency of performance channels\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Diversify your activity split by testing on new channels\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>All of the above ladders up to the overall objective of “growth”, but provide more tangible methods of generating that growth, each of which can have its own individual metrics and milestones attached.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"understand-your-audience-invest-accordingly\">\u003Cstrong>Understand your audience & invest accordingly\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>You’ve created the bare bones of a framework to generate growth. In order to meet each individual objective, we need to select the right channels for that objective specifically, as well as decide on our key audience per channel. There are a huge number of tools available to help you facilitate this, like SimilarWeb and SEMRush. Your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbenefits-of-using-crm-data-for-google-ads\u002F\">first-party data\u003C\u002Fa> should still be consulted throughout this process too. A key area to focus on in your own data analysis is what isn’t working now, that used to? Is YouTube no longer generating the results you saw 3 years ago? Are there individual Paid Search campaigns that have seen efficiency on a steady decline? These areas present a clear opportunity to re-strategise and think big on how to develop.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"570\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgenerating-results-in-a-recession-banner-3.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22806\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"use-the-right-tactics-for-your-channel\">\u003Cstrong>Use the right tactics for your channel\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>I mentioned earlier the regularity of advertisers using ill-suited tactics in their campaigns, related to their business goals. My specialism lies in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">Paid Media\u003C\u002Fa>, but the principles are the same across the board:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"test-learn-repeat\">Test, learn, repeat\u003C\u002Fh3>\n\n\n\n\u003Cp>This isn’t a strategy that’s breaking the mould by any means, but if you want to win, you have to be willing to lose. Adopt a robust test-and-learn framework across any and every channel you’re running. This by no means indicates that you should be reinventing the wheel every two months, but pick small, tangible areas that you can ascertain are working for you (or prove aren’t). Creative, audiences, spend – there should be no end to a testing strategy.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-creative-for-your-customer\">The creative for your customer\u003C\u002Fh3>\n\n\n\n\u003Cp>Speaking of creative, this is an area where we continually see advertisers slipping up. Those not willing to adjust tactics according to trends are falling by the wayside. With a client in the luxury space, we’ve recently tested User Generated Content on Meta campaigns vs their traditional (very polished and best-practice cooperative) ads, and have seen CPCs 45% lower, therefore reach and engagement significantly higher. Enlist the help of creative experts and try something new if you need to.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"right-user-right-channel-right-time\">Right user, right channel, right time\u003C\u002Fh3>\n\n\n\n\u003Cp>‘Cheapest isn’t always best’ is the hard and fast rule here in my book. You need to understand what you’re willing to pay for a user depending on where they are in their journey. We’re generally seeing that for most product offerings, users are taking longer to convert. Ensuring that you’re approaching users with the right message according to what stage of the journey you believe them to be in sets you apart. ‘One size fits all’ brand-led taglines aren’t the way to go if you’re wanting to maximise your efficiency.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"allow-your-activity-time-to-work\">\u003Cstrong>Allow your activity time to work\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Finally, in order to establish success, we have to paint a holistic and accurate view of performance, in line with our objective framework. Simple year-on-year comparisons no longer paint a true picture of growth and, when pulling together your objective framework, inputting reasonable and long-term KPIs in line with your goals is a key requirement.\u003C\u002Fp>\n\n\n\n\u003Cp>If we take the example objectives laid out earlier:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Drive greater brand awareness to generate long-term growth\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Increase efficiency of performance channels\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Diversify your activity split by testing on new channels\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If we look at year-on-year growth as a KPI for each of these, we’ll undoubtedly end up switching off the majority of activity after a one month trial. Instead, a better way of holding accountability would be through the following key results:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Drive greater brand awareness to generate long-term growth\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Brand uplift study conducted in 6 months, post-trialled cold-audience investment on YouTube & TikTok\u003C\u002Fli>\n\n\n\n\u003Cli>Traffic increase in six months, attributed to brand awareness channels\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Increase efficiency of performance channels\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Improvements in ROAS across conversion campaigns on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">Paid Search\u003C\u002Fa>, Meta & TikTok\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Diversify your activity split by testing on new channels\u003C\u002Fstrong>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Cold\u002Fwarm audience test on YouTube, measuring site traffic, brand uplift response and view through rates over a six-month period\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The above allows us to measure the capabilities of different marketing activities over time. Unfortunately, nothing is going to break the mould overnight, so allowing yourself to take a long-term view is a better-placed approach to set you up for success.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>How does this all work in practice? Let’s look at a case study:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In 2022, Impression onboarded a client in the luxury beauty industry, and we’ve followed this exact methodology in order to drive results for them. We:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Analysed third-party tools to build an understanding of their customers and prospects\u003C\u002Fli>\n\n\n\n\u003Cli>Bucketed audiences and created groupings, based on intent to purchase\u003C\u002Fli>\n\n\n\n\u003Cli>Assigned priority channels by audience, in which we established TikTok as an untapped method of engaging with potential and aspiring customers\u003C\u002Fli>\n\n\n\n\u003Cli>Implemented full funnel Paid Media strategies, across TikTok, Meta, Google & Bing Ads, with bespoke creative for each platform\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"664\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgenerating-results-in-a-recession-graph.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22813\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The important thing to emphasise with this strategy is that the results were not immediate, and took 3+ months to deliver the desired return. During that time, we conducted ongoing optimisation to ensure campaigns had the opportunity to perform their best.\u003C\u002Fp>\n\n\n\n\u003Cp>After 3 months, our full-funnel investment had driven a 41% uplift in revenue through engaged users, increased branded search demand by 40% and drove a 45% uplift in Share of Search (acquiring share from a key competitor).\u003C\u002Fp>\n\n\n\n\u003Cp>This example is a simplified way of demonstrating the value of objective frameworks, understanding your customer and listening to multiple data sources. The reality of this was months of hard work and research, testing and learning and a lot of patience… but it really does pay off!\u003C\u002Fp>\n\n\n\n\u003Cp>Getting your strategy right takes time – it certainly isn’t easy. Adapting to the changing world around us is vital in order to keep up and succeed. If there are three things you take away from reading this, it should be:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Re-learn who your audience is. Their lives have changed, so you can’t keep talking to them the same way\u003C\u002Fli>\n\n\n\n\u003Cli>Reassess what good looks like to you. We’ve gone through a pandemic and are in the midst of a consumer confidence crisis – the ballpark has changed\u003C\u002Fli>\n\n\n\n\u003Cli>Give yourself time. Success has never come overnight, it’s certainly not going to start happening now\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>For more tips, tactics and strategies for your PPC marketing activity, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fppc\u002F\">blog\u003C\u002Fa>. If you have any questions about the topics raised in this blog, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",{"rendered":119,"protected":190},22812,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":697,"_yoast_wpseo_metadesc":698,"inline_featured_image":190,"footnotes":5},"Generating results in a recession | Impression","We look at the challenges facing Paid Media marketers in the current economic downturn and how we can re-strategies to generate results. Read 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:8,"contentUrl":8,"caption":4},[175],{"self":838,"collection":843,"about":845,"author":847,"replies":849,"version-history":852,"predecessor-version":856,"wp:featuredmedia":860,"wp:attachment":863,"wp:term":866,"curies":873},[839],{"href":840,"targetHints":841},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F22797",{"allow":842},[453,454,455,456,457],[844],{"href":460},[846],{"href":463},[848],{"embeddable":88,"href":466},[850],{"embeddable":88,"href":851},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=22797",[853],{"count":854,"href":855},13,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F22797\u002Frevisions",[857],{"id":858,"href":859},22815,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F22797\u002Frevisions\u002F22815",[861],{"embeddable":88,"href":862},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F22812",[864],{"href":865},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=22797",[867,869,871],{"taxonomy":486,"embeddable":88,"href":868},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=22797",{"taxonomy":489,"embeddable":88,"href":870},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=22797",{"taxonomy":159,"embeddable":88,"href":872},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=22797",[874],{"name":495,"href":496,"templated":88},{"id":876,"date":133,"date_gmt":133,"guid":877,"modified":133,"modified_gmt":133,"slug":879,"status":19,"type":93,"link":132,"title":880,"content":881,"excerpt":883,"author":192,"featured_media":884,"comment_status":20,"ping_status":20,"sticky":190,"template":5,"format":194,"meta":885,"categories":888,"collections":889,"coauthors":890,"class_list":891,"acf":893,"head_links":894,"breadcrumbs":895,"url_path":132,"search_description":887,"featured_image_urls":900,"authors":932,"type_nicename":267,"reading_minutes":134,"category":940,"yoast_title":886,"yoast_meta":942,"yoast_json_ld":967,"_links":1018},22268,{"rendered":878},"\u002F?p=22268","impression-shortlisted-at-european-search-awards-2023",{"rendered":130},{"rendered":882,"protected":190},"\n\u003Cp>We are pleased to announce that we have been shortlisted for five awards at the European Search Awards, including SEO, Paid Media and 3 agency of the year awards.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"400\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FEUSA23_FINALIST_BANNER.jpeg?auto=compress%2Cformat&q=90\" alt=\"Text: European Search Awards 2023 Finalist\" class=\"wp-image-22269\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Congratulations to our performance teams for the fantastic work they have done. This year they’ve displayed digital innovation throughout their campaigns by devising robust strategies and agility when reacting to the current economic climate. We also want to thank our partners for collaborating with us and trusting our approach to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">Paid Media\u003C\u002Fa> and more. Together, we’ve been able to drive growth and have set our partners up for future success.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve been shortlisted for the following awards:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>BEST USE OF SEARCH – RETAIL \u002F ECOMMERCE (SEO) (LARGE)\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fqueensmith\u002F\">Impression & Queensmith\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>BEST USE OF SEARCH – B2C (PPC) (LARGE)\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Impression & Marmalade\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>BEST LARGE PPC AGENCY\u003C\u002Fli>\n\n\n\n\u003Cli>BEST LARGE SEO AGENCY\u003C\u002Fli>\n\n\n\n\u003Cli>BEST LARGE INTEGRATED SEARCH AGENCY\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This year, the European Search Award winners will be announced on the 25th of May in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Feuropeansearchawards.com\u002Fthe-event\u002F\">Lisbon at the Pátio da Galé\u003C\u002Fa>! The European Search Awards are a highly competitive awards event featuring a diverse range of agencies from all across Europe. We’re proud to be shortlisted and we look forward to seeing everyone else nominated later this year. Congratulations to all the nominees and good luck!\u003C\u002Fp>\n\n\n\n\u003Cp>See the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Feuropeansearchawards.com\u002F2023-shortlist\u002F\">full shortlist of nominations\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Want to partner with us? Explore our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to see how we can deliver high-performing campaigns for your business. \u003C\u002Fp>\n",{"rendered":131,"protected":190},22273,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":886,"_yoast_wpseo_metadesc":887,"inline_featured_image":190,"footnotes":5},"Impression shortlisted for 5 awards at the European Search Awards 2023 | Impression","We are pleased to announce that we have been shortlisted for five awards at the European Search Awards. Read more about the 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are delighted to have been shortlisted across 3 categories at the 2023 Company Culture Awards.\u003C\u002Fp>\n\n\n\n\u003Cp>The UK Company Culture Awards recognise and reward companies who nurture their workforce, offer career development, celebrate hard work and create a workplace environment beyond just an office space, even when remote.\u003C\u002Fp>\n\n\n\n\u003Cp>Impression has been shortlisted for:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Best Agency to Work For\u003C\u002Fli>\u003Cli>Best Workplace Mental Health Awareness Initiative\u003C\u002Fli>\u003Cli>Best Team Culture\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>We’ve evolved and enhanced our employee value proposition over the years to ensure that Impression is truly a great place to work. 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Our aim is to be a supportive and inclusive employer, and being recognised in these categories for the work we do further validates our efforts and gives us momentum to keep doing what we’re doing”\u003C\u002Fp>\n\n\n\n\u003Cp>Learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fways-of-working\u002F\">ways of working\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2009\" height=\"1513\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FHmieHk0u-UKCC23_FinalistColour.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21918\"\u002F>\u003C\u002Ffigure>\n",{"rendered":141,"protected":190},21917,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":190,"footnotes":5},[512,197],[],[200,201],[1071,93,204,205,206,207,208,517,209],"post-21903",[],[],[1075,1076,1077,1078],{"path":164,"name":165},{"path":216,"name":217},{"path":104,"name":105},{"path":173,"name":140},"We are delighted to have been shortlisted across 3 categories at the 2023 Company Culture Awards. The UK Company Culture Awards recognise and reward companies who nurture their workforce, offer career development, celebrate hard work and create a workplace environment beyond just an office space, even when remote. Impression has been shortlisted for: Best Agency 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incredibly excited to share that we’ve been named \u003Ca rel=\"noreferrer noopener\" href=\"\u002F\">Performance Marketing Agency of the Year\u003C\u002Fa> at Campaign’s UK Agency of the Year Awards.\u003C\u002Fp>\n\n\n\n\u003Cp>The winners were announced at last night’s award ceremony in London, recognising and celebrating the very best agencies in the creative and media industry across the UK. \u003C\u002Fp>\n\n\n\n\u003Cp>Within the award entry, we were asked to share the following information about the last 12 months: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Notable client work, details of our partnerships and major award wins\u003C\u002Fli>\n\n\n\n\u003Cli>New business wins, successful strategies for organic growth and processes taken to achieve business development goals\u003C\u002Fli>\n\n\n\n\u003Cli>Company culture, examples of thought-leadership and how our business is playing a positive role in the advancement and reputation of the industry\u003C\u002Fli>\n\n\n\n\u003Cli>Our approach to talent recruitment with evidence of improved staff retention and diversity of our staff\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For decades, Campaign’s prestigious Agency of the Year awards have rewarded the very best agencies, highlighting strong leadership, stellar new business performance, the development of talent, and contribution to the industry.\u003C\u002Fp>\n\n\n\n\u003Cp>We want to say a huge thank you to our people, who are the reason that Impression is such a great place to work and thank you to our clients, who trust our approach and champion innovation and creativity. \u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other nominees and winners at last night’s award ceremony.\u003C\u002Fp>\n\n\n\n\u003Cp>Learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">client work\u003C\u002Fa>, check out our previous \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">award wins\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to find out how we can work together on your next award-winning project. \u003C\u002Fp>\n",{"rendered":150,"protected":190},21904,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":190,"footnotes":5},[197],[],[200,201],[1253,93,204,205,206,207,208,209],"post-21906",[],[],[1257,1258,1259,1260],{"path":164,"name":165},{"path":216,"name":217},{"path":104,"name":105},{"path":173,"name":149},"We’re incredibly excited to share that we’ve been named Performance Marketing Agency of the Year at Campaign’s UK Agency of the Year Awards. 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