[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F13":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":170,"head_links":172,"breadcrumbs":158,"posts":176,"pages":153,"head":1392},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":154},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Matthew Ahern’s posts",{"data":91,"pages":153},[92,106,116,126,135,144],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Impression wins three awards at the European Agency Awards 2023","\u003Cp>We’re proud to announce that last night Impression took home three awards at the European Agency Awards 2023! Congratulations to all the agencies that won an award. The European Agency Awards are highly competitive, highlighting the innovative and creative work from agencies both large and small across Europe. Throughout the year, we have collaborated with […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-three-awards-at-the-european-agency-awards-2023\u002F","2023-11-17T12:24:02",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FEuropean-Agency-Awards-2023-Winner-Instagram-Badge-2048x2048-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":105},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":107,"excerpt":108,"to":109,"postedAt":110,"readingTime":111,"image":112,"authors":113,"category":115},"Impression wins two awards at the Global Digital Excellence Awards 2023","\u003Cp>We’re excited to announce that Impression is bringing home two awards from the Global Digital Excellence awards! Yesterday afternoon, the Global Digital Excellence awards announced its 2023 winners via social media. These awards recognise and celebrate standout innovation and creativity in digital marketing campaigns.  We’re proud to announce that the Impression team were crowned winners […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-two-awards-at-the-global-digital-excellence-awards-2023\u002F","2023-11-17T12:08:53",1,"https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Fpexels-anna-shvets-6250930.jpg",[114],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":98,"image":121,"authors":122,"category":124},"Impression launches Digital Experience offering with additional senior appointment","\u003Cp>We recently welcomed Mike Weir to Impression, who joined us as our Head of Behavioural Science. Mike has launched our new Digital Experience offering, which is an evolution of our existing Conversion-Rate-Optimisation service. Why are we evolving our CRO offering?  Firstly, the industry is changing. Clients are becoming increasingly sophisticated and require a multi-channel approach […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-launches-digital-experience-offering\u002F","2026-04-22T08:40:53","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Falvaro-reyes-qWwpHwip31M-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123],{"name":4,"image":102},{"to":125,"name":29},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"type_key":93,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":98,"image":131,"authors":132,"category":134},"Impression wins 2 awards at the 2023 EU Paid Media Awards","\u003Cp>The paid media landscape is becoming increasingly more competitive, and agencies like us always need to be ahead of the game in order to deliver fantastic results for clients, and awards are a testimony to this. Last week, the EU Paid Media Awards winners were announced and we were over the moon to learn that […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-2-awards-at-the-2023-eu-paid-media-awards\u002F","2023-10-02T13:31:32","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FEUPMA23_WinnerSquare-720x720-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[133],{"name":4,"image":102},{"to":104,"name":105},{"type_key":93,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":111,"image":140,"authors":141,"category":143},"Impression shortlisted in two categories at the UK Ecommerce Awards","\u003Cp>We’re delighted to have been recognised in two categories at the 2023 UK Ecommerce Awards. This news comes a year after being awarded ‘Ecommerce Agency of the Year’ at the UK Agency Awards. These awards celebrate outstanding work carried out across multiple online retail sectors. Each of the categories recognises website creativity and technology, software […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-2023-uk-ecommerce-awards\u002F","2023-09-11T07:51:51","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F09\u002Fpatti-black-3YSGBYZMvcs-unsplash-640x640.jpg",[142],{"name":4,"image":102},{"to":125,"name":29},{"type_key":93,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":111,"image":149,"authors":150,"category":152},"Impression shortlisted for 6 European Agency Awards for 2023","\u003Cp>We’re proud to announce that we have been shortlisted for 6 awards at the European Agency Awards in recognition of our work with our clients over the past year. The European Agency Awards showcase outstanding work in the world of creative, digital marketing, advertising, and PR agencies across the continent. Well done to all of […]\u003C\u002Fp>\n","\u002Fblog\u002Fshortlisted-for-6-european-agency-awards-for-2023\u002F","2023-08-08T09:16:41","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FEuropean-Agency-Awards-2023-Finalist-Social-Post-2048x1152-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":4,"image":102},{"to":104,"name":105},"29",{"type":155,"style":156,"title":157,"heading":4,"intro":11,"services":12,"breadcrumbs":158,"photo":47,"social":170},"author","dark","Meet the Team",[159,162,165,168],{"path":160,"name":161},"\u002F","Home",{"path":163,"name":164},"\u002Fabout\u002F","About Us",{"path":166,"name":167},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":169,"name":4},null,{"twitter":5,"linkedin":171},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[173],{"rel":174,"href":175},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[177,485,650,838,1022,1212],{"id":178,"date":179,"date_gmt":179,"guid":180,"modified":97,"modified_gmt":97,"slug":182,"status":19,"type":93,"link":96,"title":183,"content":184,"excerpt":187,"author":188,"featured_media":189,"comment_status":20,"ping_status":20,"sticky":186,"template":5,"format":190,"meta":191,"categories":192,"collections":194,"coauthors":195,"class_list":197,"acf":205,"head_links":206,"breadcrumbs":207,"url_path":96,"search_description":214,"featured_image_urls":215,"authors":250,"type_nicename":259,"reading_minutes":98,"category":260,"yoast_title":262,"yoast_meta":263,"yoast_json_ld":313,"_links":436},25829,"2023-10-13T12:22:58",{"rendered":181},"\u002F?p=25829","impression-wins-three-awards-at-the-european-agency-awards-2023",{"rendered":94},{"rendered":185,"protected":186},"\n\u003Cp>\u003Cstrong>We’re proud to announce that last night Impression took home three awards at the European Agency Awards 2023! Congratulations to all the agencies that won an award.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The European Agency Awards are highly competitive, highlighting the innovative and creative work from agencies both large and small across Europe. Throughout the year, we have collaborated with some ambitious ecommerce clients, both new and long-term, achieving results that delivered a meaningful impact. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FEuropean-Agency-Awards-2023-Winner-Instagram-Badge-2048x2048-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25508\" width=\"238\" height=\"238\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>We are delighted that we won the following categories:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Digital Agency of the Year\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“What set this agency apart was their strong commitment to driving the digital industry forward. Their thought leadership, propriety technology, and collaborative efforts demonstrate their passion for innovation and progress in the digital space. They demonstrated a genuine concern for its employees and dedication to reducing its environmental impact through various innovations is commendable.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Independent Agency of the Year\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“We thought this agency went beyond mere figures and effectively brought the business’ vision to life. They clearly represented their goals and aspirations, making the submission truly engaging and impactful.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>PPC Agency of the Year\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“This Agency’s response to the cost of living challenges was commendable, demonstrating its ability to to address important problems. Their approach to handling macro-economic challenges was both sound and effective, resulting in a positive impact on their organisational culture and leading to a highly satisfied workforce. Their efforts were truly impressive.”\u003C\u002Fp>\n\n\n\n\u003Cp>Winners were announced via social media.\u003C\u002Fp>\n\n\n\n\u003Cp>Winning this award puts a spotlight on the joint effort of our teams across the entire agency. Their work to deliver results across SEO, Paid Media, Digital PR and more has been outstanding.\u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other nominees and winners.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Learn more about our award-winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa> here, or if you’re looking to explore your next digital opportunity, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,{"rendered":95,"protected":186},98,25508,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},[193],44,[],[196],164,[198,93,199,200,201,202,203,204],"post-25829","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",[],[],[208,209,212,213],{"path":160,"name":161},{"path":210,"name":211},"\u002Fblog\u002F","Blog",{"path":104,"name":105},{"path":169,"name":94},"We’re proud to announce that last night Impression took home three awards at the European Agency Awards 2023! Congratulations to all the agencies that won an award. The European Agency Awards are highly competitive, highlighting the innovative and creative work from agencies both large and small across Europe. Throughout the year, we have collaborated with 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These awards recognise and celebrate standout innovation and creativity in digital marketing campaigns. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FGDEA23-Winner-Badge1-768x621-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25505\" width=\"381\" height=\"308\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>We’re proud to announce that the Impression team were crowned winners across two categories:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Best Charity \u002F Not for profit campaign – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fcancer-research-uk-ppc-test\u002F\">Cancer Research UK\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“This campaign is a hugely important topic, so it was brilliant to see the amazing results with the optimisations and re-classifications. It was also great to see a test with the intent to drive better results. Thank you for your work and congratulations!”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Paid Media Campaign of the Year – \u003C\u002Fstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002F\">\u003Cstrong>Norse Atlantic\u003C\u002Fstrong> \u003Cstrong>Airways\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>“We loved the creativity behind this campaign. They achieved truly impressive results through a strong strategy and creative thinking. Well done!\u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other nominees and winners.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Learn more about our award-winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa> here, or if you’re looking to explore your next digital opportunity, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":108,"protected":186},25826,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":186,"footnotes":5},[193],[],[196],[501,93,199,200,201,202,203,204],"post-25825",[],[],[505,506,507,508],{"path":160,"name":161},{"path":210,"name":211},{"path":104,"name":105},{"path":169,"name":107},"We’re excited to announce that Impression is bringing home two awards from the Global Digital Excellence awards! Yesterday afternoon, the Global Digital Excellence awards announced its 2023 winners via social media. These awards recognise and celebrate standout innovation and creativity in digital marketing campaigns.  We’re proud to announce that the Impression team were crowned winners 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wins two awards at the Global Digital Excellence Awards 2023 - 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axonomy":155,"embeddable":88,"href":647},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=25825",[649],{"name":483,"href":484,"templated":88},{"id":651,"date":652,"date_gmt":652,"guid":653,"modified":120,"modified_gmt":120,"slug":655,"status":19,"type":93,"link":119,"title":656,"content":657,"excerpt":659,"author":188,"featured_media":660,"comment_status":20,"ping_status":20,"sticky":186,"template":5,"format":190,"meta":661,"categories":664,"collections":666,"coauthors":667,"class_list":668,"acf":671,"head_links":672,"breadcrumbs":673,"url_path":119,"search_description":663,"featured_image_urls":678,"authors":710,"type_nicename":259,"reading_minutes":98,"category":718,"yoast_title":662,"yoast_meta":721,"yoast_json_ld":750,"_links":800},25114,"2023-10-10T08:03:22",{"rendered":654},"\u002F?p=25114","impression-launches-digital-experience-offering",{"rendered":117},{"rendered":658,"protected":186},"\n\u003Cp>We recently welcomed Mike Weir to Impression, who joined us as our Head of Behavioural Science. Mike has launched our new Digital Experience offering, which is an evolution of our existing Conversion-Rate-Optimisation service.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-are-we-evolving-our-cro-offering\">\u003Cstrong>Why are we evolving our CRO offering? \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Firstly, the industry is changing. Clients are becoming increasingly sophisticated and require a multi-channel approach to provide them with solutions that will help them drive meaningful growth. In addition, the introduction of new technologies means that we can take experimentation beyond testing solely on websites. Where CRO mainly focuses on improving your website’s conversion rate, the opportunities behind experimentation span much wider, and we want to help our clients take advantage of this. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-our-digital-experience-offering-look-like\">\u003Cstrong>What does our Digital Experience offering look like? \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002F\">Digital Experience\u003C\u002Fa> offering will have a much greater focus on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fbehavioural-science\u002F\">Behavioural Science\u003C\u002Fa>, psychology and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fuser-research\u002F\">research\u003C\u002Fa>. It will intertwine CRO, CRM and Media Solutions, encompassing: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Experimentation\u003C\u002Fli>\n\n\n\n\u003Cli>Quantitative and Qualitative Research \u003C\u002Fli>\n\n\n\n\u003Cli>UX Design\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fmarketing-automation\u002F\">Marketing automation\u003C\u002Fa> and personalisation\u003C\u002Fli>\n\n\n\n\u003Cli>Customer Experience \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This approach has been designed to bolster our existing portfolio of services, resulting in even better outcomes for our clients and prospective clients. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-can-experimentation-and-research-improve-digital-experience\">\u003Cstrong>How can experimentation and research improve digital experience?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you make decisions based on assumptions, you’re risking revenue for your business. Delivering a variety of experimentation techniques equips you with the right amount of data and analysis to not only reduce risk but also improve performance. \u003C\u002Fp>\n\n\n\n\u003Cp>There are a huge number of benefits that your brand can leverage if it is to adopt experimentation, some of these include: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>More effective budget allocation, helping you generate better results with less spend, offsetting rising media costs\u003C\u002Fli>\n\n\n\n\u003Cli>Validating ideas by carrying out testing to prove or disprove a hypothesis, solving challenges based on facts, not opinions\u003C\u002Fli>\n\n\n\n\u003Cli>Improving your conversion rates to increase your revenue and grow your business \u003C\u002Fli>\n\n\n\n\u003Cli>Improving your operational efficiency by creating trust with your customers, dealing with fewer customer service enquiries and other labour-intensive operations\u003C\u002Fli>\n\n\n\n\u003Cli>Improving the perception of your brand and end-to-end customer experience to build loyalty, advocacy and referrals\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you’d like to learn more about how our digital experience offering can help your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team.\u003C\u002Fp>\n",{"rendered":118,"protected":186},25120,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":662,"_yoast_wpseo_metadesc":663,"inline_featured_image":186,"footnotes":5},"Impression launches Digital Experience offering | Impression","Impression will be launching and leading our new Digital Experience offering, which is an evolution of our existing Conversion-Rate-Optimisation 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paid media landscape is becoming increasingly more competitive, and agencies like us always need to be ahead of the game in order to deliver fantastic results for clients, and awards are a testimony to this.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FEUPMA23_WinnerBanner-768x192-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25087\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Last week, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Feuropeanpaidmediaawards.com\u002F2023-winners\u002F\">EU Paid Media Awards\u003C\u002Fa> winners were announced and we were over the moon to learn that our work won 2 awards as well as a silver, runner-up award. A huge thank you to our clients Norse Atlantic Airways and Cancer Research UK for believing in our approach and choosing to work with us over the last few years. \u003C\u002Fp>\n\n\n\n\u003Cp>We’re incredibly proud of our paid media team’s effort in delivering award-winning work that pushes boundaries and is innovative.\u003C\u002Fp>\n\n\n\n\u003Cp>We won the awards for the following categories:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Travel \u002F Leisure Campaign of the Year – Norse Atlantic Airways\u003C\u002Fstrong> 🏆\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“We can see the campaign’s clever use of pop culture and effective partner strategy effectively increased brand awareness. The creative approach employed is highly praiseworthy, as it leverages data to perfect the campaign and enhance content effectiveness.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>The brand’s proactive use of multiple social media channels to establish its presence reflects a strategic and competitive branding effort. It is impressive to witness a digital-only campaign successfully growing the brand and generating sales, ultimately building its reputation. Well done!”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>(Silver) Charity Campaign of the Year – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fcancer-research-uk\u002F\">Cancer Research UK\u003C\u002Fa>\u003C\u002Fstrong> 🥈\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“We thought this company did a fantastic job at presenting the client’s objectives and providing a clear rationale behind their establishment.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>The target audience and campaign goals were accurately identified. The strategic thinking employed to drive innovative approaches to achieving desired outcomes. Great work!”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Large Paid Media Agency of the Year\u003C\u002Fstrong> 🏆\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“We thought the mentality of this agency demonstrates their commitment to increasing efficiencies. They successfully identified opportunities and delivered value to their clients, which is crucial in any campaign. Their strong values are evident and contribute to building a modern agency with a solid foundation. Keep up the great work!”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other nominees and winners.\u003C\u002Fp>\n\n\n\n\u003Cp>Learn more about our award-winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards here\u003C\u002Fa>, or if you’re looking to explore your next digital opportunity, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",{"rendered":128,"protected":186},25081,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":850,"_yoast_wpseo_metadesc":851,"inline_featured_image":186,"footnotes":5},"Impression wins 2 awards at the 2023 EU Paid Media Awards | Impression","Impression wins 2 awards in the 2023 EU Paid Media Awards for best travel\u002Fleisure campaign and best large paid media agency of the 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delighted to have been recognised in two categories at the 2023 UK Ecommerce Awards. 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proud to announce that we have been shortlisted for 6 awards at the European Agency Awards in recognition of our work with our clients over the past year.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FEuropean-Agency-Awards-2023-Finalist-Social-Post-2048x1152-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24404\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The European Agency Awards showcase outstanding work in the world of creative, digital marketing, advertising, and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa> agencies across the continent. Well done to all of our teams; we wouldn’t have been able to be shortlisted for such amazing awards without them. Additionally, these awards highlight our consistency in performance throughout the year, as well as our efforts to create a welcoming environment and a great workplace culture.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve been shortlisted for the following awards:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Digital Agency of the Year\u003C\u002Fli>\n\n\n\n\u003Cli>Ecommerce Agency of the Year\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> Agency of the Year\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> Agency of the Year\u003C\u002Fli>\n\n\n\n\u003Cli>Independent Agency of the Year\u003C\u002Fli>\n\n\n\n\u003Cli>Best Large Agency of the Year\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>See the full \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Feuropeanagencyawards.com\u002F2023-shortlist\u002F\">shortlist here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Making this shortlist is a huge achievement as it is highly competitive, with agencies both large and small entering from across Europe. Congratulations to all the agencies that made the shortlist!\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>We look forwards to the winners being announced on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Feuropeanagencyawards.com\u002F\">The European Agency Award website\u003C\u002Fa> on the 9th of October.\u003C\u002Fp>\n",{"rendered":146,"protected":186},24404,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1223,"_yoast_wpseo_metadesc":1224,"inline_featured_image":186,"footnotes":5},"Impression shortlisted for 6 European Agency Awards for 2023 | Impression","We’re proud to announce that we have been shortlisted for 6 awards at the European Agency Awards in recognition of our work with our clients. 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