[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002Fpage\u002F12":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":173,"head_links":175,"breadcrumbs":161,"posts":179,"pages":156,"head":1421},"Matthew Ahern","","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":157},"Digital Marketing Manager","\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[13],{"page":14,"link_text":29},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":31,"id":31,"title":32,"filename":33,"filesize":23,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Matthew Ahern’s posts",{"data":91,"pages":156},[92,105,117,126,136,147],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","Leveraging incrementality testing to optimise Media Mix Modelling","\u003Cp>In the dynamic world of digital marketing, you are always striving to allocate your resources in such a way that maximises the impact of your media channels. Media Mix Modelling is a powerful tool that allows you to estimate the contributions of various media channels on KPIs. However, the effectiveness of Media Mix Modelling relies […]\u003C\u002Fp>\n","\u002Fblog\u002Fleveraging-incrementality-testing-to-optimise-media-mix-modelling\u002F","2024-01-12T16:49:57",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fwojtek-witkowski-h7rOzTmGxWE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":29},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"type_key":93,"title":106,"excerpt":107,"to":108,"postedAt":109,"readingTime":110,"image":111,"authors":112,"category":114},"Impression wins 2 awards at the 2023 UK Ecommerce Awards","\u003Cp>Over the last year, the ecommerce industry has been faced with the challenge of growing in the face of a global economic downturn. This means that agencies need to go above and beyond in order to meet client business needs. Last week, the UK Ecommerce Awards winners were announced and we were over the moon […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-2-awards-at-the-2023-uk-ecommerce-awards\u002F","2023-11-06T11:39:37",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FUKeCA_WinnerPost-2048x1152-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113],{"name":4,"image":102},{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":93,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":110,"image":122,"authors":123,"category":125},"Impression shortlisted four times at The Drum Awards","\u003Cp>The Drum is one of the world’s leading marketing and media publishers and its awards program provides a global competition for marketers to enter work that has achieved standout results. Each entry is judged by a panel of influential industry experts who look out for: • Clear strategic thinking• Creativity and innovation• Tangible results and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-four-times-2023-drum-awards\u002F","2023-10-26T10:53:34","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Fpexels-pixabay-38573.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":4,"image":102},{"to":115,"name":116},{"type_key":93,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":135},"Impression recognised as One to Watch in The LDC Top 50 Most Ambitious Business Leaders for 2023","\u003Cp>Congratulations to our co-founders, Tom Craig and Aaron Dicks, for being recognised and named Ones to Watch in The LDC Top 50 Most Ambitious Business Leaders 2023. Created by trusted investment partner LDC – part of Lloyds Banking Group, and supported by The Times, The LDC Top 50 champions the business leaders who are pushing […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-recognised-by-the-ldc-top-50-most-ambitious-business-leaders-2023\u002F","2023-10-23T15:42:44",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FTop-50-Social-OTW-Wide.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134],{"name":4,"image":102},{"to":115,"name":116},{"type_key":93,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":110,"image":141,"authors":142,"category":144},"\u003Cstrong>Impression shortlisted for 8 UK Search Awards\u003C\u002Fstrong>","\u003Cp>It’s a challenging time for both brands and consumers right now so to be recognised for the hard work and effort put in by our teams and client partners feels especially rewarding.  The UK Search Awards celebrate the very best in Search across England, Ireland, Scotland and Wales. The accolades are industry-recognised and have been […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-8-times-2023-uk-search-awards\u002F","2023-10-23T07:28:22","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F10\u002Fpexels-karolina-grabowska-5725981.jpg",[143],{"name":4,"image":102},{"to":145,"name":146},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":93,"title":148,"excerpt":149,"to":150,"postedAt":151,"readingTime":131,"image":152,"authors":153,"category":155},"Impression opens Manchester office and welcomes three senior hires","\u003Cp>Broadening our UK presence will not only offer a closer connection to our growing northern client base but also enable us to recruit more northern-based talent, creating new job opportunities in the near future. It’s for both of these reasons that we’re incredibly excited to share our latest news with you! The launch of a Manchester […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-opens-manchester-office-and-welcomes-three-senior-hires\u002F","2026-04-14T13:56:13","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Fmanchester-office-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[154],{"name":4,"image":102},{"to":115,"name":116},"29",{"type":158,"style":159,"title":160,"heading":4,"intro":11,"services":12,"breadcrumbs":161,"photo":47,"social":173},"author","dark","Meet the Team",[162,165,168,171],{"path":163,"name":164},"\u002F","Home",{"path":166,"name":167},"\u002Fabout\u002F","About Us",{"path":169,"name":170},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":172,"name":4},null,{"twitter":5,"linkedin":174},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F",[176],{"rel":177,"href":178},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[180,502,690,884,1071,1238],{"id":181,"date":182,"date_gmt":182,"guid":183,"modified":97,"modified_gmt":97,"slug":185,"status":19,"type":93,"link":96,"title":186,"content":187,"excerpt":190,"author":191,"featured_media":192,"comment_status":20,"ping_status":20,"sticky":189,"template":5,"format":193,"meta":194,"categories":197,"collections":200,"coauthors":201,"class_list":202,"acf":211,"head_links":212,"breadcrumbs":213,"url_path":96,"search_description":196,"featured_image_urls":220,"authors":255,"type_nicename":264,"reading_minutes":98,"category":265,"yoast_title":195,"yoast_meta":270,"yoast_json_ld":327,"_links":452},26187,"2023-11-28T11:24:16",{"rendered":184},"\u002F?p=26187","leveraging-incrementality-testing-to-optimise-media-mix-modelling",{"rendered":94},{"rendered":188,"protected":189},"\n\u003Cp>In the dynamic world of digital marketing, you are always striving to allocate your resources in such a way that maximises the impact of your media channels. Media Mix Modelling is a powerful tool that allows you to estimate the contributions of various media channels on KPIs. However, the effectiveness of Media Mix Modelling relies on accurate calibration. This is where incrementality testing comes into play, offering a data-driven approach to fine-tune Media Mix Modelling strategies.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-media-mix-modelling\">What is Media Mix Modelling?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-incrementality-testing\">What is incrementality testing?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#common-challenges-faced-in-media-mix-modelling\">Common challenges faced in Media Mix Modelling\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#capturing-the-effects-of-upper-funnel-advertising\">Capturing the effects of upper funnel advertising\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#adstock-effects\">Adstock effects\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-incrementality-testing-can-overcome-these-challenges\">How incrementality testing can overcome these challenges\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#upper-funnel-advertising-solution\">Upper-funnel advertising solution\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#adstock-effects-solution\">Adstock effects solution\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-calibrating-your-media-mix-model-is-crucial\">Why calibrating your Media Mix Model is crucial\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-media-mix-modelling\">What is Media Mix Modelling?\u003C\u002Fh2>\n\n\n\n\u003Cp>Media Mix Modelling is a powerful statistical tool frequently used in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">media effectiveness\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmedia-mix-modelling\u002F\">Media Mix Modelling\u003C\u002Fa> helps to determine how different media channels and other external factors contribute towards achieving desired marketing goals such as revenue or conversions. The Media Mix Model contribution estimates can then be used to provide an optimal budget distribution. It works by analysing historical data on various media channels and their impact on KPIs. It utilises collected data on media spend, KPIs such as conversions or revenue and other context variables such as events, average product price or seasonality. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-incrementality-testing\">What is incrementality testing?\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fincrementality-testing\u002F\">Incrementality testing\u003C\u002Fa> on the other hand is a statistical method used to measure and estimate the direct impact, cumulative impact, and short\u002Flong-term effects of a campaign or particular media channel. Incrementality testing aims to establish a causal relationship by comparing a “treatment” with a “control” group. The treatment group refers to a group exposed to a marketing experiment and the control group refers to a group that hasn’t been exposed. Incrementality testing provides ways to quantify direct media impact using data, and the separation of confounding variables. \u003C\u002Fp>\n\n\n\n\u003Cp>At first glance these two methods may seem independent, however, combining Media Mix Modelling with incrementality testing is key to generating a trustworthy media mix.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fmedia-mix-modelling-graphic.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25577\" width=\"560\" height=\"310\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"common-challenges-faced-in-media-mix-modelling\">Common challenges faced in Media Mix Modelling\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"capturing-the-effects-of-upper-funnel-advertising\">Capturing the effects of upper funnel advertising\u003C\u002Fh3>\n\n\n\n\u003Cp>In the context of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.britannica.com\u002Fscience\u002FBayesian-analysis\">Bayesian\u003C\u002Fa> Media Mix Modelling, media contributions are modelled as a random variable characterised by a combination of prior knowledge and the data, as opposed to an unknown fixed real value. \u003C\u002Fp>\n\n\n\n\u003Cp>In Bayesian Media Mix Modelling, choosing priors can be difficult depending on how much prior knowledge is available. If very little prior knowledge is available then one approach is to let the data do the talking, through the use of non-informative priors. Allowing the data to do the talking may sound like the rational thing to do at first glance, however, the Media Mix Model will distribute media contribution based on the data the model has access to and what associations it can detect within. \u003C\u002Fp>\n\n\n\n\u003Cp>A common issue in Media Mix Modelling is that sometimes the spend on upper funnel advertising might not appear to be associated with revenue (often the dependent variable). However, this doesn’t always mean upper-funnel advertising is ineffective. One attempt to counter this is to increase prior contributions for that particular media channel, but doing this without any testing involves a lot of guesswork – something you wish to avoid. Additionally, having too much prior confidence can lead to inaccurate and potentially biased results. Therefore, based on this, you require a sensible method to inform oyur model.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"adstock-effects\">Adstock effects\u003C\u002Fh3>\n\n\n\n\u003Cp>Additionally, trying to elicit prior adstock effects on a particular media channel can be challenging. Besides guesswork, one attempt is to tackle this through the use of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.adobe.com\u002Fblog\u002Fbasics\u002Fmulti-touch-attribution\">Multi-touch Attribution Models\u003C\u002Fa>. Multi-touch Attribution Models track the customer journey and could be used to provide approximations to the Adstock effects of media channels, provided it can track the time between touch points. \u003C\u002Fp>\n\n\n\n\u003Cp>However, this is quite a contradictory approach as some of the main reasons Media Mix Modelling is becoming so popular in the world of digital marketing are the decaying lifetime of the third-party cookie, the technological challenges posed by devices staying compliant with privacy laws, and changing consumer preferences to switch between devices more and more often. As the effectiveness of the Multi-touch Attribution Model decays, the more fragmented the touch points and the customer journeys are, and hence the less confidence you have in your results. Again, based on this, you require a sensible way to inform your model.\u003C\u002Fp>\n\n\n\n\u003Cp>Luckily, you have the power of incrementality testing at your disposal.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-incrementality-testing-can-overcome-these-challenges\">How incrementality testing can overcome these challenges\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"upper-funnel-advertising-solution\">Upper-funnel advertising solution\u003C\u002Fh3>\n\n\n\n\u003Cp>One efficient way to capture and assess the direct effectiveness of upper-funnel advertising (whilst controlling for confounding variables) is through incrementality testing. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, if you decided to hold out on upper funnel advertising in one location, call this the “treatment location”, you would then use the other “control” locations to estimate what would’ve happened to the revenue generated in the “treatment” location if you didn’t hold out on upper-funnel advertising. \u003C\u002Fp>\n\n\n\n\u003Cp>These estimations will define the “synthetic control” group. You then compare what actually happened to revenue, as a result of holding out on upper-funnel advertising, with what was predicted to happen. If the test indicates very little or no significant impact, then a Media Mix Model suggesting this particular channel is less effective than expected may be justified. \u003C\u002Fp>\n\n\n\n\u003Cp>Alternatively, if the test indicates upper funnel advertising does have an impact on revenue, then you may increase prior contribution in such a way that aligns with the results of this test. This process is referred to as model calibration.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"adstock-effects-solution\">Adstock effects solution\u003C\u002Fh3>\n\n\n\n\u003Cp>Incrementality testing provides a way to measure the Adstock effects of a particular media channel. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, if you decide to deactivate advertising in one location for a particular media channel, call this the “treatment location”, you would then use the other “control” locations to estimate what would’ve happened to the revenue generated in the “treatment” location if you didn’t deactivate advertising.\u003C\u002Fp>\n\n\n\n\u003Cp>You then compare what actually happened to revenue, as a result of deactivating advertising, with what was predicted to happen. If the test indicates that deactivating advertising on this particular media channel has significantly impacted revenue, then the time it takes to see the significant impact provides a good prior Adstock estimate to inform the model. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-calibrating-your-media-mix-model-is-crucial\">Why calibrating your Media Mix Model is crucial\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Incrementality testing helps to establish causal relationships, whereas a Media Mix Model alone will allocate contributions based on the correlations it can detect. Incrementality testing enables Media Mix Models to capture casual relationships more efficiently.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Incrementality testing enables us to validate any results generated by a Media Mix Model. For example, if a previous Media Mix Model predicts that increasing spend on a particular channel will generate a specific amount of additional revenue, performing incrementality testing on this channel will allow us to check this claim.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Incrementality testing results can be used to fine-tune the parameters of a Media Mix Model. For instance, it can help refine the contribution coefficients assigned to different marketing channels, ensuring that the model accurately captures the true impact of each channel.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>By understanding the incremental impact of each marketing channel, you can make more informed decisions about how to allocate marketing resources. This can lead to more efficient spending and increased overall business performance.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Incrementality testing allows for the control of confounding variables that may affect the Media Mix Model. By isolating the impact of a specific media channel, you can better control for external factors that might influence outcomes.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The world of digital marketing is dynamic, and consumer behaviour is ever-changing. Incrementality testing aids in the continuous improvement and validation of previous Media Mix Models.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The combination of both Media Mix Modelling and incrementality testing allows you to navigate the world of media effectiveness and strengthens the validity of data-driven insights. By leveraging the causal insights provided by incrementality testing, you can fine-tune your Media Mix Models, ensuring that your media plan is not only data-driven but also accurate and trustworthy. The iterative process of model calibration and validation allows for enhanced business performance and growth.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">Media Solutions\u003C\u002Fa> team if you want to learn more about Media Mix Modelling and incrementality testing to support your business needs.\u003C\u002Fp>\n",false,{"rendered":95,"protected":189},98,26202,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":195,"_yoast_wpseo_metadesc":196,"inline_featured_image":189,"footnotes":5},"Leveraging incrementality testing to optimise Media Mix Modelling | Impression","Learn how to fine-tune Media Mix Modelling strategies with data-driven incrementality testing, to help support your marketing 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This means that agencies need to go above and beyond in order to meet client business needs.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"512\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FUKeCA_WinnerBanner-2048x512-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25628\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Last week, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fukecommerceawards.co.uk\u002F\">UK Ecommerce Awards\u003C\u002Fa> winners were announced and we were over the moon to learn that our work won 2 awards. A huge thank you to our clients Queensmith for believing in our approach and technical expertise, by choosing to work with us over the last few years. \u003C\u002Fp>\n\n\n\n\u003Cp>We’re incredibly proud of our performance team’s efforts in delivering award-winning work that pushes boundaries and is innovative.\u003C\u002Fp>\n\n\n\n\u003Cp>We won the awards for the following categories:\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ecommerce-search-campaign-of-the-year-queensmith-%f0%9f%8f%86\">\u003Cstrong>Ecommerce Search Campaign of the Year – Queensmith 🏆\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cem>“This campaign demonstrates impressive implementation, and the agency has a clear understanding of the target audience. It was also great to see the strong relationship the agency has built with the client. Overall, this is a great campaign with a solid approach and they have achieved amazing results.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>💎 \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fqueensmith\u002F\">Read the case study\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"uk-ecommerce-large-agency-of-the-year-%f0%9f%8f%86\">\u003Cstrong>UK Ecommerce Large Agency of the Year 🏆\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cem>“The agency demonstrates substantial year-on-year growth. They have cultivated partnerships with prominent brands and their clientele list continues to grow. It is evident that this agency fosters a welcoming work environment, placing a strong emphasis on employee wellbeing. We are also impressed to see their commitment to creating a supportive workplace for all.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other nominees and winners.\u003C\u002Fp>\n\n\n\n\u003Cp>Learn more about our award-winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies \u003C\u002Fa>and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-awards\u002F\">awards\u003C\u002Fa> here, or if you’re looking to explore your next digital opportunity, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",{"rendered":107,"protected":189},25629,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":514,"_yoast_wpseo_metadesc":515,"inline_featured_image":189,"footnotes":5},"Impression wins 2 awards at the 2023 UK Ecommerce Awards | Impression","Last week, the UK Ecommerce Awards winners were announced and we were over the moon to learn that our work won 2 awards. 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Drum is one of the world’s leading marketing and media publishers and its awards program provides a global competition for marketers to enter work that has achieved standout results. \u003C\u002Fp>\n\n\n\n\u003Cp>Each entry is judged by a panel of influential industry experts who look out for:\u003C\u002Fp>\n\n\n\n\u003Cp>• Clear strategic thinking\u003Cbr>• Creativity and innovation\u003Cbr>• Tangible results and outcomes\u003C\u002Fp>\n\n\n\n\u003Cp>We’re really proud to share that our teams and client partners have been recognised in the following awards and categories: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Agency Business – Agency of the Year (49-250)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Search – Charity \u002F Not for Profit – Cancer Research UK\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Search – Retail – Queensmith  \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Digital Industries – Organic Search  – Queensmith \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>You can see the full list of nominees \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrumawards.com\u002Flive\u002Fen\u002Fpage\u002Fnominations\">here\u003C\u002Fa>. Congratulations to everyone who features! \u003C\u002Fp>\n\n\n\n\u003Cp>We’ll look forward to celebrating during The Drum Awards Festival.\u003C\u002Fp>\n",{"rendered":119,"protected":189},25398,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":702,"inline_featured_image":189,"footnotes":5},"Impression receives four nominations across PPC, SEO and retail categories at the prestigious Drum Awards for 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shortlisted four times at The Drum Awards - Impression",[769,770,771,772,774,775,776,777,778,779,780,781,783,785,787,788,790,792,793,794,795],{"property":272,"content":767},{"property":274,"content":702},{"name":276,"content":277},{"property":177,"content":773},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-four-times-2023-drum-awards\u002F",{"name":281,"content":282},{"property":284,"content":285},{"property":287,"content":767},{"property":289,"content":702},{"property":291,"content":773},{"property":293,"content":294},{"property":296,"content":297},{"property":299,"content":782},"2023-10-26T10:53:29+00:00",{"property":302,"content":784},"2023-10-26T10:53:34+00:00",{"property":305,"content":786},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Fpexels-pixabay-38573.jpg?auto=compress%2Cformat",{"property":308,"content":355},{"property":311,"content":789},1500,{"property":314,"content":791},"image\u002Fjpeg",{"property":158,"content":4},{"property":317,"content":318},{"property":323,"content":324},{"property":326,"content":324},{"@context":328,"@graph":797},[798,809,815,816,822,826,844],{"@type":264,"@id":799,"isPartOf":800,"author":801,"headline":118,"datePublished":782,"dateModified":784,"mainEntityOfPage":802,"wordCount":803,"publisher":804,"image":805,"thumbnailUrl":807,"articleSection":808,"inLanguage":343},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-four-times-2023-drum-awards\u002F#article",{"@id":773},{"name":4,"@id":334},{"@id":773},140,{"@id":338},{"@id":806},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-four-times-2023-drum-awards\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002Fpexels-pixabay-38573.jpg?auto=compress%2Cformat&q=90",[116,762,765],{"@type":345,"@id":773,"url":773,"name":767,"isPartOf":810,"primaryImageOfPage":811,"image":812,"thumbnailUrl":807,"datePublished":782,"dateModified":784,"description":702,"breadcrumb":813,"inLanguage":352},{"@id":347},{"@id":806},{"@id":806},{"@id":814},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-shortlisted-four-times-2023-drum-awards\u002F#breadcrumb",{"@type":354,"inLanguage":343,"@id":806,"url":807,"contentUrl":807,"width":355,"height":789},{"@type":358,"@id":814,"itemListElement":817},[818,819,820,821],{"@type":361,"position":110,"name":164,"item":362},{"@type":361,"position":131,"name":217,"item":364},{"@type":361,"position":366,"name":116,"item":625},{"@type":361,"position":369,"name":118},{"@type":371,"@id":347,"url":362,"name":294,"description":5,"publisher":823,"inLanguage":343,"potentialAction":824},{"@id":373},{"@type":375,"target":825,"query-input":379},{"@type":377,"urlTemplate":378},{"@type":381,"@id":373,"name":294,"url":362,"logo":827,"image":387,"sameAs":828,"@context":392,"email":393,"foundingDate":394,"legalName":395,"vatID":396,"description":397,"telephone":398,"address":829,"location":830,"areaServed":840},{"@type":354,"inLanguage":343,"@id":383,"url":384,"contentUrl":384,"width":385,"height":386,"caption":294},[389,390,391],{"@type":400,"streetAddress":401,"addressLocality":402,"addressRegion":403,"postalCode":404,"addressCountry":405},[831,834,837],{"@type":408,"name":409,"geo":832,"address":833,"photo":387,"telephone":415},{"@type":411,"latitude":412,"longitude":413},{"@type":400,"streetAddress":401,"addressLocality":402,"addressRegion":403,"postalCode":404,"addressCountry":405},{"@type":408,"name":417,"geo":835,"address":836,"photo":426,"telephone":427},{"@type":411,"latitude":419,"longitude":420},{"@type":400,"streetAddress":422,"addressLocality":423,"addressRegion":424,"postalCode":425,"addressCountry":405},{"@type":408,"name":429,"geo":838,"address":839},{"@type":411,"latitude":431,"longitude":432},{"@type":400,"streetAddress":434,"addressLocality":435,"addressRegion":436,"postalCode":437,"addressCountry":438},[841,842,843],{"@type":441,"name":442},{"@type":441,"name":444},{"@type":441,"name":438},{"@type":447,"@id":448,"name":4,"image":845,"description":6,"sameAs":846,"url":178},{"@type":354,"inLanguage":343,"@id":450,"url":8,"contentUrl":8,"caption":4},[174],{"self":848,"collection":853,"about":855,"author":857,"replies":859,"version-history":862,"predecessor-version":865,"wp:featuredmedia":869,"wp:attachment":872,"wp:term":875,"curies":882},[849],{"href":850,"targetHints":851},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F25397",{"allow":852},[458,459,460,461,462],[854],{"href":465},[856],{"href":468},[858],{"embeddable":88,"href":471},[860],{"embeddable":88,"href":861},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=25397",[863],{"count":110,"href":864},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F25397\u002Frevisions",[866],{"id":867,"href":868},25399,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F25397\u002Frevisions\u002F25399",[870],{"embeddable":88,"href":871},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F25398",[873],{"href":874},"\u002Fwp-json\u002Fwp\u002Fv2\u002F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to our co-founders, Tom Craig and Aaron Dicks, for being recognised and named Ones to Watch in The LDC Top 50 Most Ambitious Business Leaders 2023.\u003C\u002Fp>\n\n\n\n\u003Cp>Created by trusted investment partner LDC – part of Lloyds Banking Group, and supported by The Times, The LDC Top 50 champions the business leaders who are pushing for growth and building successful medium-sized businesses. \u003C\u002Fp>\n\n\n\n\u003Cp>This year, the competition was particularly high, with nominations showcasing the drive and determination that unites business leaders across the UK. \u003C\u002Fp>\n\n\n\n\u003Cp>The leaders featured in The LDC Top 50 are growing their businesses at home and overseas, making a\u003Cbr>positive contribution to society and driving progress against their sustainability goals. They hail from every corner of the UK and span every sector of the economy. Together, they employ more than 6,700 people and turn over more than £1.2bn.\u003C\u002Fp>\n\n\n\n\u003Cp>The Ones to Watch are leaders making great strides and growing their businesses. They are excelling in their industries and making a positive impact on customers and employees, yet still show so much potential for future growth.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Ftom-craig\u002F\">Tom Craig\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F\">Aaron Dicks\u003C\u002Fa>, Co-Founders of Impression, said: \u003C\u002Fp>\n\n\n\n\u003Cp>“We’re incredibly proud to have been selected for LDC’s Ones to Watch. It’s only right we share this accolade with the wider team, and our clients, which together contribute to making Impression the business it is today. We’d also like to say thank you to our leadership and management teams for supporting us in delivering on our vision and mission, and for helping foster a fantastic culture. We’re confident this is still just the start and Impression has a bright future.”\u003C\u002Fp>\n\n\n\n\u003Cp>John Garner, Managing Partner at LDC, said: \u003C\u002Fp>\n\n\n\n\u003Cp>“We started The LDC Top 50 six years ago to champion the remarkable success stories of medium-sized businesses, the unsung heroes of the British economy. Since then, we’ve received more than 3,000 nominations and celebrated more than 500 business leaders through the programme, surpassing all our expectations. The stories behind this year’s Ones to Watch really captured our attention and I’d like to congratulate them on their achievements so far. We’ve no doubt that this is only the beginning for each and every one of them!”\u003C\u002Fp>\n\n\n\n\u003Cp>You can find out more information on this year’s LDC Top 50 Most Ambitious Business Leaders programme \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ldc.co.uk\u002Ftop-50\u002F2023\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>LDC is a trusted investment partner for ambitious management teams across the UK. It is part of Lloyds\u003Cbr>Banking Group and has partnered with hundreds of medium-sized companies across a wide range of sectors, helping them to grow and develop.\u003C\u002Fp>\n\n\n\n\u003Cp>Learn more about Impression \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":128,"protected":189},25380,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":896,"_yoast_wpseo_metadesc":897,"inline_featured_image":189,"footnotes":5},"Impression named One to Watch | LDC Top 50 Most Ambitious Business Leaders 2023","Tom Craig and Aaron Dicks, co-founders of Impression, have been named Ones to Watch in The LDC Top 50 Most Ambitious Business Leaders 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a challenging time for both brands and consumers right now so to be recognised for the hard work and effort put in by our teams and client partners feels especially rewarding. \u003C\u002Fp>\n\n\n\n\u003Cp>The UK Search Awards celebrate the very best in Search across England, Ireland, Scotland and Wales. The accolades are industry-recognised and have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Trust Mark Scheme.\u003C\u002Fp>\n\n\n\n\u003Cp>All entries are subject to a robust two-step judging process that includes pre-scoring to establish the shortlist followed by a panel discussion to determine the winners. 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our UK presence will not only offer a closer connection to our growing northern client base but also enable us to recruit more northern-based talent, creating new job opportunities in the near future. It’s for both of these reasons that we’re incredibly excited to share our latest news with you! \u003C\u002Fp>\n\n\n\n\u003Cp>The launch of a Manchester location in Ancoats marks our third UK office space after our London Bridge location and headquarters based in central Nottingham. \u003C\u002Fp>\n\n\n\n\u003Cp>In addition, we’re delighted to welcome three senior digital marketers based in the north, brought on board as a result of numerous high-profile client wins and the growth of new services.\u003C\u002Fp>\n\n\n\n\u003Cp>Formerly of Endless Gain and Jaywing, Mike Weir has joined as Head of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fbehavioural-science\u002F\">Behavioural Science\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>His experience collaborating with brands such as PLT, Fragrance Direct and Autotrader will feed into new client relationships and help build on Impression’s new \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002F\">Digital Experience\u003C\u002Fa> offering, formerly CRO. You can read more about this evolution \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-launches-digital-experience-offering\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>Also recently joining us is Nick Handley, our Head of PPC Performance, formerly Director of Performance at Rise at Seven.\u003C\u002Fp>\n\n\n\n\u003Cp>Alongside Mike and Nick, our Growth team has expanded with the hire of Growth Consultant \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fjamie-pollard\u002F\">Jamie Pollard\u003C\u002Fa>, formerly Journey Further. Jamie will utilise his 10+ years of experience to navigate the complexities of commercial challenges that our prospective clients’ businesses face. \u003C\u002Fp>\n\n\n\n\u003Cp>Speaking about our new office and recent recruits, our commercial director, Mikey Emery, said:\u003C\u002Fp>\n\n\n\n\u003Cp>“We’re very excited to open our third office space and expand in the north. Our growing northern presence marks a huge step forward in Impression’s growth and will support our rapidly growing client portfolio across the UK. \u003C\u002Fp>\n\n\n\n\u003Cp>“We are also delighted to be welcoming Mike, Nick and Jamie, who are expanding and strengthening our offering, bringing new skills and experience to the team and establishing our people presence in the north. \u003C\u002Fp>\n\n\n\n\u003Cp>“The launch of our Digital Experience offering is a development and advancement of our CRO service, working to deliver more for our clients incorporating behavioural science and consumer psychology to drive real bottom line impact.”\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re interested in joining our growing team, we have various Notts and London based\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\"> job vacancies\u003C\u002Fa> including roles in our SEO, paid media, financial and creative teams. \u003C\u002Fp>\n",{"rendered":149,"protected":189},25158,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":189,"footnotes":5},[517],[],[707,520],[1254,93,204,205,206,207,208,523],"post-25139",[],[],[1258,1259,1260,1261],{"path":163,"name":164},{"path":216,"name":217},{"path":115,"name":116},{"path":172,"name":148},"Broadening our UK presence will not only offer a closer connection to our growing northern client base but also enable us to recruit more northern-based talent, creating new job opportunities in the near future. It’s for both of these reasons that we’re incredibly excited to share our latest news with you! The launch of a Manchester 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