[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fliam-wade\u002Fpage\u002F3":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":155,"head_links":158,"breadcrumbs":143,"posts":162,"pages":138,"head":686},"Liam Wade","","Chief Strategy Officer\r\n\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">@ImpressionTalk\u003C\u002Fa>. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Liam\">@Digital_Liam\u003C\u002Fa>",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"full_bio":10,"job_title":11,"specialist_service_links":12,"photo":52,"page_content_modules":107,"hero":139},"\u003Cp>Chief Strategy Officer.\u003C\u002Fp>\n\u003Cp>I’m a competitive marketer and agency leader, with a proven track record for innovative marketing that outperforms the market. I am relentless in my pursuit for best-in-class performance marketing, with experience across the full marketing spectrum.\u003C\u002Fp>\n\u003Cp>I get to work with awesome clients, with some of the smartest marketers on the planet and have fun at the same time! Curating a world-class digital marketing offering by nurturing extremely talented teams and encouraging a creative, data-driven approach to marketing.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nHow the whole performance team at Impression challenges best practice – every single day.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to create intricate structures out of hydrated potatoes.\u003C\u002Fp>\n","Chief Strategy Officer",[13,31,40],{"page":14,"link_text":30},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},108,"98","2020-12-16 14:36:55","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Marketing",{"page":32,"link_text":35},{"ID":33,"post_author":16,"post_date":34,"post_date_gmt":34,"post_content":5,"post_title":35,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":36,"to_ping":5,"pinged":5,"post_modified":37,"post_modified_gmt":37,"post_content_filtered":5,"post_parent":25,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},169,"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"page":41,"link_text":51},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":5,"post_title":45,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":46,"to_ping":5,"pinged":5,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":5,"post_parent":48,"guid":49,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":50},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 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Wade’s posts",{"data":113,"pages":138},[114,128],{"type_key":115,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":120,"image":121,"authors":122,"category":125},"post","Google Merchant Center – the new shipping tool for businesses explained","\u003Cp>Picture the scenario. A potential customer finds your product on Google Shopping, with a price including shipping that matches their budget perfectly – they click. Sounds perfect, right? Next, imagine that the same customer gets to your website only to find that the resulting price is actually considerably more than what they’ve just seen. The […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-merchant-center\u002F","2025-03-19T11:43:04",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fh0Pfz7Jz-050720211625528037_google-logo-874x288.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123],{"name":4,"image":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":126,"name":127},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":115,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":133,"image":134,"authors":135,"category":137},"Get Local with Google My Business","\u003Cp>Customers are at the heart of every business, and with Google’s new platform Google My Business, it is now easier than ever to connect with those that matter. Research by Google found that 34% of consumers visit a store within one day of searching for local information on their computer or tablet, whilst 50% of […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-my-business-benefits\u002F","2022-02-07T16:48:46",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FeQMvljw3-050720211625528039_Screen-Shot-2014-08-10-at-16.57.02.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[136],{"name":4,"image":124},{"to":126,"name":127},"3",{"type":140,"style":141,"title":142,"heading":4,"intro":10,"services":12,"breadcrumbs":143,"photo":69,"social":155},"author","dark","Meet the Team",[144,147,150,153],{"path":145,"name":146},"\u002F","Home",{"path":148,"name":149},"\u002Fabout\u002F","About Us",{"path":151,"name":152},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":154,"name":4},null,{"twitter":156,"linkedin":157},"https:\u002F\u002Ftwitter.com\u002FDigital_Liam","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwadeliam\u002F",[159],{"rel":160,"href":161},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fliam-wade\u002F",[163,489],{"id":164,"date":165,"date_gmt":165,"guid":166,"modified":119,"modified_gmt":119,"slug":168,"status":19,"type":115,"link":118,"title":169,"content":170,"excerpt":173,"author":174,"featured_media":175,"comment_status":176,"ping_status":176,"sticky":172,"template":5,"format":177,"meta":178,"categories":182,"collections":184,"coauthors":185,"class_list":187,"acf":195,"head_links":196,"breadcrumbs":197,"url_path":118,"search_description":181,"featured_image_urls":204,"authors":239,"type_nicename":252,"reading_minutes":120,"category":253,"yoast_title":180,"yoast_meta":255,"yoast_json_ld":310,"_links":440},2343,"2014-08-08T14:27:55",{"rendered":167},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fgoogle-merchant-center\u002F","google-merchant-center",{"rendered":116},{"rendered":171,"protected":172},"\n\u003Cp>Picture the scenario. A potential customer finds your product on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa>, with a price including shipping that matches their budget perfectly – they click. Sounds perfect, right?\u003C\u002Fp>\n\n\n\n\u003Cp>Next, imagine that the same customer gets to your website only to find that the resulting price is actually considerably more than what they’ve just seen. The customer and your business have both just fallen prey to the same issue; inaccurate shipping costs.\u003C\u002Fp>\n\n\n\n\u003Cp>To help solve this problem Google has recently introduced a \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fadwords.blogspot.co.uk\u002F2014\u002F08\u002Fnew-shipping-configuration-tool.html\">new shipping configuration tool\u003C\u002Fa> within the Google Merchant Center. Google’s new shipping tool helps merchants construct more accurate shipping rates for their products, which is beneficial to both your customer and your business. Your customer can get the product they’re after for the correct price, and your business can avoid paying for clicks that don’t lead to sales.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"heres-a-rundown-of-the-new-shipping-tools-features\">Here’s a rundown of the new shipping tool’s features:\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"enhanced-shipping-rules\">Enhanced shipping rules\u003C\u002Fh4>\n\n\n\n\u003Cp>Businesses can select from a choice of shipping methods, which also includes options to customise them by setting specific rules.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"multiple-shipping-methods\">Multiple shipping methods\u003C\u002Fh4>\n\n\n\n\u003Cp>Enables Google to automatically display the lowest possible price to the user by differentiating between different shipping methods, such as ground or express delivery. This also allows flexibility in shipping prices.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"location-customisation\">Location customisation\u003C\u002Fh4>\n\n\n\n\u003Cp>Merchants can now easily set up different rates based on shipping destinations using countries, states, cities and town. This will reduce inaccurate shipping costs to be displayed.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"exclusion-options\">Exclusion options\u003C\u002Fh4>\n\n\n\n\u003Cp>Businesses can easily indicate when products will not ship to certain regions, thus reducing the number of paid-for clicks that don’t lead to sales.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"shared-library\">Shared library\u003C\u002Fh4>\n\n\n\n\u003Cp>It’s now possible to create a reusable shared library of shipping methods which can be reused across any of a merchant’s custom configurations; saving time spent optimising the tool.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"accurate-listings-just-got-easier\">Accurate listings just got easier\u003C\u002Fh3>\n\n\n\n\u003Cp>Introduced in parallel to this tool is a new shipping attribute which allows merchants to apply labels such as “perishable” and “bulky” to groups of products that require specific shipping rates, or even a label for promotional products. If your business is already using Merchant Center, your current shipping settings will be automatically added to the new tool, and you’re ready to get started immediately. If you’re not signed up to Merchant Center, perhaps now is the time to do it.\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>Merchant Center is a great tool which helps businesses upload product listings for the Google network, paying only when a potential customer clicks on your listing. With the addition of this new shipping tool, it just got even easier to provide accurate information about your product’s shipping to your customers.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>To get up to speed on the latest addition to the Merchant Center arsenal, Google is hosting a hangout on September 16th, and you can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fplus.google.com\u002Fevents\u002Fcotec9kbnoq9tmfcm3h884nuq3k\">sign up for that here\u003C\u002Fa>.\u003C\u002Fp>\n",false,{"rendered":117,"protected":172},46,8443,"open","standard",{"_yoast_wpseo_focuskw":179,"_yoast_wpseo_title":180,"_yoast_wpseo_metadesc":181,"inline_featured_image":172,"footnotes":5},"google merchant center","Google Merchant Center explained","How Google Merchant Center is helping merchants construct more accurate shipping rates for their products - benefiting customers and their 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Google My Business allows small businesses to do this quickly and effectively.\u003C\u002Fp>\n\u003Cp>Here are 3 ways that Google My Business can help a business:\u003C\u002Fp>\n\u003Ch3 id=\"1-be-found\">1. Be Found\u003C\u002Fh3>\n\u003Cp>Google My Business utilises Google Search, Google Maps and Google+ to ensure that a potential customer can find you anywhere and on any device.\u003C\u002Fp>\n\u003Cp>Before the update, small-business owners had to update their information on each of these platforms separately, preventing them from focusing on other important tasks. Updating your information on Google My Business updates your listing across each of these services, and if you have multiple addresses you can include them too.\u003C\u002Fp>\n\u003Cp>In their report, Google found that, on average, local searches led to more purchases than non-local searches.  By easily including up-to-date location information in Google My Business, businesses can attract those customers that are most likely to purchase.\u003C\u002Fp>\n\u003Ch3 id=\"2-connect\">2. Connect\u003C\u002Fh3>\n\u003Cp>With these tools in one place, connecting with your customers is made incredibly simple. Small businesses can:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Share news, events and other important information with Google+ to engage in a two-way conversation with your customers.\u003C\u002Fli>\n\u003Cli>Add photos or a virtual tour of your premises to provide customers with an insight into what makes your business different.\u003C\u002Fli>\n\u003Cli>Oversee reviews from across the web, and respond directly to Google reviews.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>And all of this can be done on-the-go with the Google My Business app for both Android and iOS, meaning that you’re never far from your customers.\u003C\u002Fp>\n\u003Ch3 id=\"3-convert\">3. Convert\u003C\u002Fh3>\n\u003Cp>Whilst using location extensions within Adwords was the primary way for small businesses to include locational information within their ads, this had to be done at the campaign level. Google are phasing out location extensions in Adwords, because Google My Business is a faster and better way to do the same job. Location details can be set up instantly by linking Adwords with your Google My Business account, meaning that more time can be spent optimising campaigns and improving overall performance.\u003C\u002Fp>\n\u003Cp>Once set up, any text ad in your account is eligible to show local business information. It is easy to filter which addresses show up for which campaign and adgroup, and for which devices you want these details to appear. These ads can then be optimised for conversions as the location information linked to Google My Business can be used for location targeting and bid adjustments.\u003C\u002Fp>\n\u003Cp>With 61% of consumers on desktop and tablets using the location information found in ads, and 68% using the “Get Directions” or “Call” options when on mobile, upgrading to Google My Business is a must for all small-businesses.\u003C\u002Fp>\n\u003Ch3 id=\"overview\">Overview\u003C\u002Fh3>\n\u003Cp>Getting set up with Google My Business is easy. Those businesses using Google Places for Businesses and Google+, can merge them together and upgrade their account quickly, whilst businesses looking to sign up can do so for free \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fbusiness\u002F\">here\u003C\u002Fa>. 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