[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002Fpage\u002F5":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":184,"head_links":187,"breadcrumbs":172,"posts":191,"pages":167,"head":1464},"Jonathan Theuring","","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"full_bio":10,"job_title":11,"specialist_service_links":12,"photo":40,"page_content_modules":95,"hero":168},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n","Associate Director, SEO",[13,30],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},113,"98","2020-12-16 14:38:35","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":31,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":56},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width":78,"12_col-height":79,"default_landscape":80,"default_landscape-width":81,"default_landscape-height":55,"default_portrait":82,"default_portrait-width":55,"default_portrait-height":81,"6_col_and_margin_short":83,"6_col_and_margin_short-width":75,"6_col_and_margin_short-height":79,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":79,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":79,"staff_image_696_600":91,"staff_image_696_600-width":54,"staff_image_696_600-height":55,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[96],{"acf_fc_layout":97,"reduced":98,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":99,"posts":100},"author_posts",true,"Jonathan Theuring’s posts",{"data":101,"pages":167},[102,116,128,138,148,158],{"type_key":103,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":113},"post","September 2023 Google algorithm and search industry updates","\u003Cp>In September, there were multiple updates in Google’s systems, with the most significant being the Helpful Content Update. This Google algorithm update was launched on 14th September and was rolled out over 13 days, ending on 27th September. This month, we will be covering some other interesting changes across the Search landscape. For instance, Google […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2023-google-algorithm-and-search-industry-updates\u002F","2025-01-23T12:44:17",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fcaleb-riston-TXiBwX0kg-Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":4,"image":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":103,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":125},"Structured Data Testing Tool vs Rich Results Test: How Do They Compare?","\u003Cp>The Rich Results Test (RRT) is the replacement for Google’s Structured Data Testing Tool (SDTT), which was deprecated in August 2020. Since that time, the tool has been migrated and lives on as the Schema Markup Validator hosted on schema.org. You might expect digital marketers to have been excited about the promise of a new […]\u003C\u002Fp>\n","\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F","2026-06-17T10:06:17",11,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":4,"image":112},{"to":126,"name":127},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":103,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":133,"image":134,"authors":135,"category":137},"April 2022 Google Algorithm and search industry updates","\u003Cp>Whilst there were no major search industry updates during April 2022, there were some small changes to Bing and Google products, as well as new guidance regarding the use of non-recommended structured data. The most noteworthy news from last month included: Google confirms using AI to produce content designed to manipulate search rankings is now […]\u003C\u002Fp>\n","\u002Fblog\u002Fapril-2022-google-algorithm-and-search-industry-updates\u002F","2022-05-24T15:57:52",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[136],{"name":4,"image":112},{"to":114,"name":115},{"type_key":103,"title":139,"excerpt":140,"to":141,"postedAt":142,"readingTime":143,"image":144,"authors":145,"category":147},"March 2022 Google Algorithm and search industry updates","\u003Cp>The main search industry update from March 2022 was the announcement that Google will be sunsetting Universal Analytics in July 2023 – read on to find out more about this update and what it means for you. Other SEO news from last month included the launch of the third Product Review Update plus a range […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarch-2022-google-algorithm-and-search-industry-updates\u002F","2022-11-16T09:21:23",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fmarch-google-algorithm-updates-2022-cover-image-shamrock.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=351%2C0%2C1600%2C1600&w=640",[146],{"name":4,"image":112},{"to":114,"name":115},{"type_key":103,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":153,"image":154,"authors":155,"category":157},"November 2021 Google Algorithm and Search Industry Updates","\u003Cp>Updates across the search industry centred mainly around Google in November 2021. This month’s Google algorithm and search updates post explores: Google’s November 2021 Core Update Google to Launch New Feature to Support Local News Google My Business Is Changing – What to Be Aware Of Google: Keep 301 Redirects In Place For A Year […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2021-google-algorithm-and-search-industry-updates\u002F","2022-02-07T16:48:11",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Fphoto-1499233983070-99a5f004e720.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156],{"name":4,"image":112},{"to":114,"name":115},{"type_key":103,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":133,"image":163,"authors":164,"category":166},"June 2021 Google Algorithm and Search Industry Updates","\u003Cp>June 2021 saw several significant search industry updates, with the launch of two new changes to Google’s ranking algorithms. In this post, we’ll explore: Read on for the latest news and updates in the search industry. The Impact of Google’s June 2021 Core Algorithm Update Google’s June 2021 Core Algorithm Update was launched on the […]\u003C\u002Fp>\n","\u002Fblog\u002Fjune-2021-google-algorithm-and-search-industry-updates\u002F","2025-01-23T12:37:26","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[165],{"name":4,"image":112},{"to":114,"name":115},"7",{"type":169,"style":170,"title":171,"heading":4,"intro":10,"services":12,"breadcrumbs":172,"photo":57,"social":184},"author","dark","Meet the Team",[173,176,179,182],{"path":174,"name":175},"\u002F","Home",{"path":177,"name":178},"\u002Fabout\u002F","About Us",{"path":180,"name":181},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":183,"name":4},null,{"twitter":185,"linkedin":186},"https:\u002F\u002Ftwitter.com\u002Ftheuring_seo","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonathantheuring\u002F",[188],{"rel":189,"href":190},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F",[192,517,717,904,1090,1279],{"id":193,"date":194,"date_gmt":194,"guid":195,"modified":107,"modified_gmt":107,"slug":197,"status":19,"type":103,"link":106,"title":198,"content":199,"excerpt":202,"author":203,"featured_media":204,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":206,"categories":209,"collections":212,"coauthors":213,"class_list":215,"acf":224,"head_links":225,"breadcrumbs":226,"url_path":106,"search_description":208,"featured_image_urls":233,"authors":268,"type_nicename":279,"reading_minutes":108,"category":280,"yoast_title":207,"yoast_meta":283,"yoast_json_ld":340,"_links":467},25418,"2023-09-28T09:54:06",{"rendered":196},"\u002F?p=25418","september-2023-google-algorithm-and-search-industry-updates",{"rendered":104},{"rendered":200,"protected":201},"\n\u003Cp>In September, there were multiple updates in Google’s systems, with the most significant being the Helpful Content Update. This \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm update\u003C\u002Fa> was launched on 14th September and was rolled out over 13 days, ending on 27th September.\u003C\u002Fp>\n\n\n\n\u003Cp>This month, we will be covering some other interesting changes across the Search landscape. For instance, Google has finally revealed that it uses click data for rankings. This is something that many in the industry assumed, but it was revealed as part of their Anti-Trust Trial. Additionally, Google has updated its Search Generative Experience (SGE) to provide a more reliable service.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-helpful-content-update\">Google's Helpful Content Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#machine-generated-content\">Machine-generated content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#third-party-content\">Third-Party content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#self-assessment-guidance\">Self-assessment guidance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-uses-click-data-for-rankings\">Google uses click data for rankings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-advises-avoid-storing-vital-content-in-before-or-after-css-pseudo-elements\">Google's advises avoid storing vital content in before or after CSS pseudo-elements\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-are-pseudo-elements\">What are pseudo-elements?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#wix-now-supports-indexnow-for-faster-content-indexing\">Wix now supports IndexNow for faster content indexing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-indexnow\">What is IndexNow?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-indexnow-work\">How does IndexNow work?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-popular-is-indexnow\">How popular is IndexNow?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bing-webmaster-tools-to-remove-disavow-links-tool\">Bing Webmaster Tools to remove disavow links tool\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#chatgpt-rolls-out-voice-and-image-prompts\">ChatGPT rolls out voice and image prompts\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-use-the-voice-functionality-feature\">How to use the voice functionality feature\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-use-the-image-functionality-feature\">How to use the image functionality feature\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#when-will-these-features-be-rolled-out\">When will these features be rolled out?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolls-out-updates-to-the-search-generative-experience-including-algorithm-improvements\">Google rolls out updates to the Search Generative Experience including algorithm improvements\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-working-to-remove-bard-chat-transcripts-from-search\">Google working to remove Bard chat transcripts from search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-search-console-shopping-tab-listings-report\">Google updates Search Console shopping tab listings report\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-helpful-content-update\">Google’s Helpful Content Update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently rolled out the September 2023 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-concludes-rollout-of-september-2023-helpful-content-update\u002F497354\u002F\">Helpful Content Update\u003C\u002Fa>, a part of its Helpful Content System aimed at prioritizing people-centric content over content created solely for search engines. This update brings several important changes:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"machine-generated-content\">Machine-generated content\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has adjusted its stance on AI-generated content, indicating a more favourable view towards it in line with its emphasis on helpful content.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"third-party-content\">Third-Party content\u003C\u002Fh3>\n\n\n\n\u003Cp>Guidelines for hosting third-party content on a website’s primary domain or subdomain have been revised. Websites are now advised to block indexing of third-party content that is unrelated to the main site’s purpose or lacks direct oversight.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"self-assessment-guidance\">Self-assessment guidance\u003C\u002Fh3>\n\n\n\n\u003Cp>The Helpful Content Self-Assessment guidance has been updated with an emphasis on the review process, warnings against false page updates, and caution against manipulating content to appear “fresh” for search rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>Google’s Gary Illyes provided insights on the update, highlighting concerns about micro-sites hosted on subdomains or subdirectories without oversight, often used for manipulative purposes. He clarified that various signals operate at different levels, including URL, pattern, host, and domain.\u003C\u002Fp>\n\n\n\n\u003Cp>For websites affected by the Helpful Content Update, Google advises identifying and removing or replacing unhelpful content.\u003C\u002Fp>\n\n\n\n\u003Cp>In summary, this update reflects Google’s ongoing commitment to improving search result quality and relevance. Website owners and SEO experts should adapt to these changes to optimize their search rankings effectively. You can find more information in Google’s documentation on the Helpful Content System.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-uses-click-data-for-rankings\">Google uses click data for rankings\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Up to this point, Google has adamantly denied, at least publicly, any use of click data to influence search result rankings. However, ongoing anti-trust hearings in the USA are shedding new light on this matter.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseptember-seo-updates-2023-twitter.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25453\" width=\"593\" height=\"833\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from Sistrix\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Eric Lehman, a former Google employee with 17 years of experience in search quality and ranking, testified in court that Google indeed utilises click data for ranking purposes. Furthermore, Google had instructed its staff not to verify this information to prevent SEOs from exploiting this knowledge to manipulate search outcomes.\u003C\u002Fp>\n\n\n\n\u003Cp>Aside from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fgoogle-uses-click-data-for-rankings\u002F\">confirming the use of click data\u003C\u002Fa> for rankings—a significant revelation for SEOs—this revelation poses a challenge for Google. The immense size and market dominance of Google present obstacles for potential search engine competitors, as they lack access to the pertinent click data from users.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-advises-avoid-storing-vital-content-in-before-or-after-css-pseudo-elements\">Google’s advises avoid storing vital content in before or after CSS pseudo-elements\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On Twitter, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-css-pseudo-elements-seo-36096.html\">Google advised\u003C\u002Fa> against incorporating significant content or symbols using the “::before” or “::after” CSS pseudo-elements. According to Google, such content may not contribute to the indexing of your pages. It’s important to note that this guidance does not represent a change in how Google Search functions; rather, it’s a newly emphasised point in the documentation.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google clarified in the developer’s guide that Google Search presently may not index content located within CSS content properties, as this content is not considered part of the Document Object Model (DOM).\u003C\u002Fp>\n\n\n\n\u003Cp>However, Google reassured us that these CSS pseudo-elements can still be utilized for decorative purposes. In CSS, a pseudo-element is a keyword appended to a selector, allowing you to style specific portions of the selected element(s). It enables the styling of designated parts of an element, such as the first letter or line, and the ability to insert content before or after the element’s existing content. For demonstrations on how to achieve this, refer to examples available on W3 Schools.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-are-pseudo-elements\">What are pseudo-elements?\u003C\u002Fh3>\n\n\n\n\u003Cp>CSS pseudo-elements is a keyword used to alter the style of a specific part of an element. Examples include font properties, colour properties, word-spacing, letter-spacing and text-decoration.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"wix-now-supports-indexnow-for-faster-content-indexing\">Wix now supports IndexNow for faster content indexing\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Wix, a popular web development platform, has integrated with IndexNow, a system supported by major search engines. This integration enables Wix to automatically notify IndexNow of any changes to its premium sites’ URLs, ensuring that Wix users can quickly update their content in search engine results without needing SEO expertise. This \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblogs.bing.com\u002Fwebmaster\u002Fseptember-2023\u002FWix-now-supports-IndexNow-for-Faster-Content-Indexing\">collaboration\u003C\u002Fa> simplifies SEO efforts for Wix users and is part of Wix’s partnership with Microsoft Bing.\u003C\u002Fp>\n\n\n\n\u003Cp>IndexNow is a method for websites to inform search engines of content changes efficiently. Instead of relying on slow or incomplete methods like crawling or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemaps\u003C\u002Fa>, websites can use IndexNow to send an HTTP request with the URL they want to index, allowing search engines to update their indexes promptly.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-indexnow\">What is IndexNow?\u003C\u002Fh3>\n\n\n\n\u003Cp>IndexNow was introduced by Microsoft as an open-source protocol which allows webmasters to instantly index pages on their website when content is created, amended or deleted. It was created in response to the length of time it traditionally takes search engines to crawl and index your site which could have previously taken weeks for larger websites. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-indexnow-work\">How does IndexNow work?\u003C\u002Fh3>\n\n\n\n\u003Cp>Search engines operate by using pull and push indexing. Pull indexing is the traditional form of indexing and it occurs when search engines visit your site. On the other hand, push indexing is when the website’s publish or content management system alerts a search engine that pages can been amended added or deleted. Index now allows search allows users to submit pages to any IndexNow-enabled search engine.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-popular-is-indexnow\">How popular is IndexNow?\u003C\u002Fh3>\n\n\n\n\u003Cp>The adoption of IndexNow is growing, with over 60 million websites and 1.4 billion URLs per day using the system. It’s now responsible for 12% of new URLs in web search results and supports search engines like Bing, Yandex, Seznam.cz, and Naver.com.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"bing-webmaster-tools-to-remove-disavow-links-tool\">Bing Webmaster Tools to remove disavow links tool\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It has been \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fbing-remove-disavow-links-tool-36071.html\">announced\u003C\u002Fa> that the disavow link tool will soon be removed from Bing Webmaster Tools. \u003C\u002Fp>\n\n\n\n\u003Cp>Bing has stated that their algorithms are AI capabilities are so effective that the manual disavowal of bad links is unnecessary; instead, its systems can autonomously identify problematic links.\u003C\u002Fp>\n\n\n\n\u003Cp>These advanced algorithms and AI models have been developed to understand the context, intent, authority and trustworthiness of links. Furthermore, these systems can distinguish between natural and unnatural links, and they can disregard the latter.\u003C\u002Fp>\n\n\n\n\u003Cp>The precise date of this change and not been explicitly provided. However, it is anticipated that the disavow links feature will be phased out at some point in October 2023.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"chatgpt-rolls-out-voice-and-image-prompts\">ChatGPT rolls out voice and image prompts\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>OpenAI is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-rolls-out-voice-and-image-prompts-432418\">introducing\u003C\u002Fa> new voice and image capabilities to ChatGPT, its chatbot model. These features will allow users to engage in voice conversations with the chatbot and share images to communicate, enhancing the way they interact with the AI. These additions offer users more ways to interact with ChatGPT, making it a versatile tool for various tasks.\u003C\u002Fp>\n\n\n\n\u003Cp>OpenAI envisions various practical applications for these features, such as discussing landmarks while travelling, planning meals based on pantry contents and assisting with homework using math problem-solving.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst these features offer exciting creative possibilities, OpenAI acknowledges the potential for misuse, including impersonation and fraud, which could have implications for advertisers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-use-the-voice-functionality-feature\">How to use the voice functionality feature\u003C\u002Fh3>\n\n\n\n\u003Cp>To start using voice, users can opt into voice conversations through the app’s settings. Users can choose from five different voices for ChatGPT, and the process of conversing with the AI is as smooth as interacting with voice assistants like Alexa.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-use-the-image-functionality-feature\">How to use the image functionality feature\u003C\u002Fh3>\n\n\n\n\u003Cp>Users can show ChatGPT one or more images to convey their queries. The mobile app includes a drawing tool for focusing on specific parts of the image. Image search works similarly to Google Lens: users take a photo or upload one, and ChatGPT interprets the query and provides an answer.\u003C\u002Fp>\n\n\n\n\u003Cp>Users can also use the drawing tool, speak, or type questions to clarify their intent with the uploaded image. If the initial answer is unsatisfactory, users can engage in a conversation with the bot to refine the response, similar to Google’s multimodal search.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"when-will-these-features-be-rolled-out\">When will these features be rolled out?\u003C\u002Fh3>\n\n\n\n\u003Cp>The voice and image functionalities will be rolled out to paying subscribers of ChatGPT over the next two weeks. OpenAI plans to extend these services to the free version of the app shortly afterwards.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolls-out-updates-to-the-search-generative-experience-including-algorithm-improvements\">Google rolls out updates to the Search Generative Experience including algorithm improvements\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has unveiled a series of updates to enhance its search generative experience (SGE).\u003C\u002Fp>\n\n\n\n\u003Cp>The first update is designed to enhance the quality and precision of responses, while the second is focused on responding to sensitive subjects that adhere to Google’s quality and safety standards. \u003C\u002Fp>\n\n\n\n\u003Cp>These updates come in response to Google’s recognition that occasionally SGE has inadvertently provided AI responses that appeared to endorse false or offensive claims, even when referencing reliable sources. To address this issue, Google is updating its AI model to better detect and address such queries to deliver responses of higher accuracy and quality.\u003C\u002Fp>\n\n\n\n\u003Cp>Google is also actively exploring ways to use large language models to self-evaluate their initial responses on sensitive topics, and then rewrite them based on quality and safety principles.\u003C\u002Fp>\n\n\n\n\u003Cp>As part of these changes, Google is launching the ‘about this result’ feature for SGE. This tool provides users with context about how SGE create the response, allowing users to better understand the technology. Google plans to expand this feature to include individual links within SGE responses to provide users with information about the web pages that have helped to create the AI-generated content.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseptember-seo-updates-2023-mobile-search.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25450\" width=\"212\" height=\"449\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from SEORoundtable\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-working-to-remove-bard-chat-transcripts-from-search\">Google working to remove Bard chat transcripts from search\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Earlier this month, it came to light that transcriptions of conversations with Bard, Google’s AI chatbot, were \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-working-to-remove-bard-chat-transcripts-from-search\u002F497444\u002F#close\">appearing in search results\u003C\u002Fa>. Unsurprisingly, this revelation has sparked privacy concerns, however, Google is working to block these transcripts from showing up in search results.\u003C\u002Fp>\n\n\n\n\u003Cp>While Google is in the process of rectifying this issue, users should avoid utilising the ‘share chat’ feature, as this creates a public, indexable link.\u003C\u002Fp>\n\n\n\n\u003Cp>This breach of user privacy has potentially damaged trust and serves as a stark reminder to exercise caution when sharing sensitive information with AI systems.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-search-console-shopping-tab-listings-report\">Google updates Search Console shopping tab listings report\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has introduced an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-updates-search-console-shopping-tab-listings-report\u002F496006\u002F\">update\u003C\u002Fa> to the Shopping tab Listing report within Search Console, providing merchants with valuable insights into their listings and growth opportunities.\u003C\u002Fp>\n\n\n\n\u003Cp>Now, you will receive alerts if any of your products no longer appear on the Shopping tab due to issues. These alerts serve as an early warning system, enabling you to promptly address any problems before your listings disappear from Google Search.\u003C\u002Fp>\n\n\n\n\u003Cp>Furthermore, the report allows you to identify opportunities for increasing clicks and improving the rankings of your products on Google. The report will prompt you to provide information about shipping and return policies, enabling you to optimise your product’s visibility on the search engine. \u003C\u002Fp>\n\n\n\n\u003Cp>To access these updates, you will need to link your Search Console property with a Merchant Centre account.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",false,{"rendered":105,"protected":201},42,25457,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":207,"_yoast_wpseo_metadesc":208,"inline_featured_image":201,"footnotes":5},"September 2023 Google algorithm and search industry updates | Impression","This post explores key Google algorithm and search industry updates from September 2023 and explains what they mean for you. Learn more 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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New York",{"@type":425,"latitude":445,"longitude":446},"40.726722746949","-74.00527778220652",{"@type":414,"streetAddress":448,"addressLocality":449,"addressRegion":450,"postalCode":451,"addressCountry":452},"160 Varick St","New York","NY","10013","USA",[454,457,459],{"@type":455,"name":456},"Country","Worldwide",{"@type":455,"name":458},"GBR",{"@type":455,"name":452},{"@type":461,"@id":462,"name":4,"image":463,"description":6,"sameAs":465,"url":190},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbb0288b5483384c650642c8bb7922033",{"@type":367,"inLanguage":356,"@id":464,"url":8,"contentUrl":8,"caption":4},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9696192be81146cac3d7e0a75a825edef6",[186,466],"https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002Ftheuring_seo",{"self":468,"collection":478,"about":481,"author":484,"replies":487,"version-history":490,"predecessor-version":494,"wp:featuredmedia":498,"wp:attachment":501,"wp:term":504,"curies":513},[469],{"href":470,"targetHints":471},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F25418",{"allow":472},[473,474,475,476,477],"GET","POST","PUT","PATCH","DELETE",[479],{"href":480},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[482],{"href":483},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[485],{"embeddable":98,"href":486},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F42",[488],{"embeddable":98,"href":489},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=25418",[491],{"count":492,"href":493},24,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F25418\u002Frevisions",[495],{"id":496,"href":497},31638,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F25418\u002Frevisions\u002F31638",[499],{"embeddable":98,"href":500},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F25457",[502],{"href":503},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=25418",[505,508,511],{"taxonomy":506,"embeddable":98,"href":507},"category","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=25418",{"taxonomy":509,"embeddable":98,"href":510},"collections","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=25418",{"taxonomy":169,"embeddable":98,"href":512},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=25418",[514],{"name":515,"href":516,"templated":98},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":518,"date":519,"date_gmt":519,"guid":520,"modified":120,"modified_gmt":120,"slug":522,"status":19,"type":103,"link":119,"title":523,"content":524,"excerpt":526,"author":203,"featured_media":527,"comment_status":528,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":529,"categories":531,"collections":532,"coauthors":533,"class_list":534,"acf":536,"head_links":537,"breadcrumbs":538,"url_path":119,"search_description":530,"featured_image_urls":543,"authors":575,"type_nicename":279,"reading_minutes":121,"category":585,"yoast_title":117,"yoast_meta":587,"yoast_json_ld":623,"_links":679},5486,"2022-11-23T15:05:00",{"rendered":521},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F","structured-data-testing-vs-rich-results-test-how-do-they-compare",{"rendered":117},{"rendered":525,"protected":201},"\n\u003Cp> The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Faleyda\u002Fstatus\u002F1280584182285172736?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1280584182285172736%7Ctwgr%5E3d38dd13b623a28aa89bdbf1b6ce44edc0fcf8f9%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fadmin.impression.co.uk%2Fwp%2Fwp-admin%2Fpost.php%3Fpost%3D5486action%3Dedit\">\u003Cstrong>Rich Results Test (RRT)\u003C\u002Fstrong>\u003C\u002Fa> is the replacement for Google’s Structured Data Testing Tool (SDTT), which was deprecated in August 2020. Since that time, the tool has been migrated and lives on as the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">\u003Cstrong>Schema Markup Validator\u003C\u002Fstrong>\u003C\u002Fa> hosted on schema.org.\u003C\u002Fp>\n\n\n\n\u003Cp>You might expect digital marketers to have been excited about the promise of a new tool, but the move was initially met with dismay by some \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-deprecate-the-structured-data-testing-tool-29737.html\">members of the SEO community\u003C\u002Fa>. The main criticism was that the RRT only supported a small subset of Google-approved schemas, whereas the SDTT was capable of validating all schema types (more on this below).\u003C\u002Fp>\n\n\n\n\u003Cp>In response to the feedback from the SEO community, Google decided to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2020\u002F12\u002Fstructured-data-testing-tool-update\">migrate the SDTT over to schema.org\u003C\u002Fa> in April 2021 as the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">Schema Markup Validator\u003C\u002Fa>. This enables users to check the syntax and compliance of markup with schema.org standards, but no longer checks a page’s eligibility for Google Search rich results (this can only be achieved using the RTT). \u003C\u002Fp>\n\n\n\n\u003Cp>In this article, we’ll look at the differences between the SDTT and the RRT in greater depth and unpack some of the reasons why people were unhappy with the replacement tool. To conclude, we’ll look at some of the alternative options should you find that the RRT doesn’t meet your needs.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-was-the-structured-data-testing-tool\">What was the Structured Data Testing Tool?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-the-schema-markup-validator\">What is the Schema Markup Validator?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-googles-rich-results-test\">What is Google’s Rich Results Test?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#initial-responses-to-the-rich-results-test\">Initial responses to the Rich Results Test\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#at-first-the-rrt-only-validated-google-approved-schema-types\">At first, the RRT only validated Google-approved schema types\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#rrt-forces-the-user-to-test-the-amp-version-of-a-page\">RRT forces the user to test the AMP version of a page\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#its-more-difficult-to-edit-and-re-test-mark-up-in-rrt\">It’s more difficult to edit and re-test mark-up in RRT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#positives-of-the-rrt\">Positives of the RRT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#recent-updates-to-the-rrt\">Recent updates to the RRT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#comparing-the-structured-data-testing-tool-and-the-rich-results-test\">Comparing the Structured Data Testing Tool and the Rich Results Test\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#alternatives-to-the-rich-results-test\">Alternatives to the Rich Results Test\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#schema-markup-validator\">Schema Markup Validator\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#bing-markup-validator\">Bing Markup Validator\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#structured-data-viewer\">Structured Data Viewer\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#screaming-frog\">Screaming Frog\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-was-the-structured-data-testing-tool\">What was the Structured Data Testing Tool?\u003C\u002Fh2>\n\n\n\n\u003Cp>Originally launched in 2009, the Structured Data Testing Tool (SDTT) was a web-based platform for validating \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">schema\u003C\u002Fa> – a type of structured data that we add to pages so that Google understands what they are about. You could previously use it to test structured data either by manually checking a code snippet or entering a URL to validate your implementation of schema on a particular page.\u003C\u002Fp>\n\n\n\n\u003Cp>A simple tool in principle, the SDTT was something we used frequently in SEO. Whether adding \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FLocalBusiness\">LocalBusiness\u003C\u002Fa> markup to a client’s location landing pages or improving how a blog appears in the search results with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FHowTo\">HowTo\u003C\u002Fa> schema, the most important step is validating the implementation at the end.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh4.googleusercontent.com\u002FaYUyWseCpni-E_4RdzQddtJq8eaolKgYdD_iMo67ubMRsMEjjg7Hx6TzV2RFx45hSbnFeTKjQLFX4VPGYulOW1VOnYH3koUkKcoTHvE_X4I4TKmj6CTaKZBeajljqidBZI_QwEzJZ_1zXqOjefqEM0dg94ryYKbat4EyiG35wQ6__4Iqh95Al97nRDI4Xw\" style=\"width: 1000px;\">\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-the-schema-markup-validator\">\u003Cstrong>What is the Schema Markup Validator?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In response to criticism from SEOs, Google decided to migrate the old SDTT over to schema.org after initially deprecating it. Here, it lives on as the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">Schema Markup Validator\u003C\u002Fa>, a tool which enables users to check the syntax and compliance of schema with schema.org standards.\u003C\u002Fp>\n\n\n\n\u003Cp>The key difference between the SDTT and the Schema Markup Validator is that the migrated tool no longer enables users to test structured data markup is valid for rich results in Google Search – to do that, you’ll have to use the Rich Results Test, also referred to by some as the rich snippet test.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-googles-rich-results-test\">\u003Cstrong>What is Google’s Rich Results Test?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.google.com\u002Ftest\u002Frich-results\">Rich Results Test\u003C\u002Fa> (RRT) is a tool for testing structured data and is designed to replace the SDTT. Much like its predecessor, the RRT enables users to validate either code snippets or URLs. As you can see from the screenshot below, the most immediately obvious improvements are aesthetic:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"291\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fdoes-your-page-support-rich-results.jpg?auto=compress%2Cformat&q=90\" alt=\"Does your page support rich results?\" class=\"wp-image-14162\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Whilst the rich snippet test may have its limitations, it does allow users to confirm that their \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">schema markup\u003C\u002Fa>\u003C\u002Fstrong> is eligible for rich results in Google Search. Obtaining rich results is one of the primary reasons for adding structured data to pages in the first place, so the RRT still has an important role to play even if you use other tools to validate your syntax beforehand.\u003C\u002Fp>\n\n\n\n\u003Cp>As well as letting you know if the structured data on a page is eligible for rich results in the SERPs, the RRT also shows you a preview of how the page will appear in Google Search with its current enhancements:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"193\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Frich-results-example.png?auto=compress%2Cformat&q=90\" alt=\"Example of a rich search result with the title, description, and star rating review of a product.\" class=\"wp-image-14163\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Although some warnings may pop up when you test the schema markup on a page, this often won’t affect the final appearance of your search result enhancements. With this in mind, it’s worth checking the RRT preview when validating your markup.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"initial-responses-to-the-rich-results-test\">Initial responses to the Rich Results Test\u003C\u002Fh2>\n\n\n\n\u003Cp>In the weeks following the deprecation of the SDTT, the RRT came under a lot of fire. Although we’ll explore each issue below in detail, it’s important to note that some of these early criticisms have now been addressed.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"at-first-the-rrt-only-validated-google-approved-schema-types\">At first, the RRT only validated Google-approved schema types\u003C\u002Fh3>\n\n\n\n\u003Cp>Certain types of schema used in publishing and the media weren’t compatible with the tool at first, making it less useful to businesses in these industries.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">Unlike the old structured data validator, not all structured data is shown in the rich results test from Google. Since the old is being deprecated maybe @googlewmc can consider to start showing and highlight when it triggers rich results? it would be awesome! 😉 However… \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F2xLYbuejjf\">pic.twitter.com\u002F2xLYbuejjf\u003C\u002Fa>\u003C\u002Fp>— Aleyda Solis 🇺🇦 (@aleyda) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Faleyda\u002Fstatus\u002F1280584182285172736?ref_src=twsrc%5Etfw\">July 7, 2020\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async=\"\" src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\nhttps:\u002F\u002Ftwitter.com\u002Fbadams\u002Fstatus\u002F1280529789288357889\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Great points & observations by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FIanLurie?ref_src=twsrc%5Etfw\">@IanLurie\u003C\u002Fa> @tentakellady and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FLogikSEO?ref_src=twsrc%5Etfw\">@LogikSEO\u003C\u002Fa>:\u003Cbr>\u003Cbr>What will we use to QA Schema going forward if not the Structured Data Testing Tool? \u003Cbr>\u003Cbr>The Rich Results Test only reports back on Schema that is eligible for rich results. \u003Cbr>\u003Cbr>Most Schema properties are not. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FbHhT22lkwe\">https:\u002F\u002Ft.co\u002FbHhT22lkwe\u003C\u002Fa>\u003C\u002Fp>— Lily Ray 😏 (@lilyraynyc) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Flilyraynyc\u002Fstatus\u002F1280559181792260097?ref_src=twsrc%5Etfw\">July 7, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Google addressed this issue in July 2020 by adding the ability to validate \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FNewsArticle\">NewsArticle\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FLiveBlogPosting\">LiveBlogPosting\u003C\u002Fa> schema.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"rrt-forces-the-user-to-test-the-amp-version-of-a-page\">RRT forces the user to test the AMP version of a page\u003C\u002Fh3>\n\n\n\n\u003Cp>Most users won’t need to differentiate between AMP and non-AMP versions during their usual workflow, but, as others have pointed out, this could be a serious issue for publishers.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Hah. The Rich Results Test 'forces' results from the AMP version of a page, when one exists.\u003Cbr>\u003Cbr>The SDTT notably doesn't\u002Fdidn't do this. \u003Cbr>\u003Cbr>That means that it's impossible to scan a page with an AMP equivalent and to assess parity \u002F spot issues, etc.\u003Cbr>\u003Cbr>But sure, kill the useful tool.\u003C\u002Fp>— Jono Alderson (@jonoalderson) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fjonoalderson\u002Fstatus\u002F1283684886256254976?ref_src=twsrc%5Etfw\">July 16, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This remains an issue with the RRT that has yet to be resolved.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"its-more-difficult-to-edit-and-re-test-mark-up-in-rrt\">It’s more difficult to edit and re-test mark-up in RRT\u003C\u002Fh3>\n\n\n\n\u003Cp>In the SDTT, users could easily alter their code to the left of the page and then validate the changes on the right, which was useful when you encountered small syntax errors that needed fixing. As this tweet shows, you can still do this in the RRT with a workaround, but re-testing takes a little longer because of the need to copy your code, reload the tool, and then test it again manually.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">SDTT, so long and thanks for the tests😪. One of the things a lot seem to dread missing is the ability to edit and retest the markup, this is how you do it in the Rich Results test. Not as slick, but at least it's something. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FwLfV61oXIp\">pic.twitter.com\u002FwLfV61oXIp\u003C\u002Fa>\u003C\u002Fp>— Dave Smart (@davewsmart) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fdavewsmart\u002Fstatus\u002F1281596882339467265?ref_src=twsrc%5Etfw\">July 10, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"positives-of-the-rrt\">Positives of the RRT\u003C\u002Fh3>\n\n\n\n\u003Cp>The integration with Google Search Console is certainly a step in the right direction, providing more of the data you need in one place, as is the ability to differentiate between desktop and mobile. As Glenn Gabe notes, the new tool also does a much better job of handling dynamically loaded schema markup.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">The Structured Data Testing Tool is being deprecated. Rich Results test is out of beta. Here's why Google says to use it instead:\u003Cbr>\u003Cbr>* It handles dynamically loaded structured data markup better\u003Cbr>* It renders both mobile & dtop versions\u003Cbr>*It is fully aligned w\u002FGSC reports \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FBYfGRJmp4W\">https:\u002F\u002Ft.co\u002FBYfGRJmp4W\u003C\u002Fa>\u003C\u002Fp>— Glenn Gabe (@glenngabe) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fglenngabe\u002Fstatus\u002F1280515599341441024?ref_src=twsrc%5Etfw\">July 7, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"recent-updates-to-the-rrt\">Recent updates to the RRT\u003C\u002Fh3>\n\n\n\n\u003Cp>There have also been a whole host of minor updates that have improved the overall experience offered by the rich snippet test.\u003C\u002Fp>\n\n\n\n\u003Cp>New types of structured data are launched all the time, and Google makes efforts to keep pace in terms of the formats that its tool can test. For example, support was recently launched for testing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2022\u002F08\u002Fpros-and-cons-structured-data\">pros and cons structured data\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">But the outstanding bit of news is the Rich Results Test is now up-to-date to check for Pros&Cons structured data \u003Cbr>\u003Cbr>Google said you can use this tool to validate and confirm your structured data is proper and Google can read it. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F0jVgYo8Dtp\">pic.twitter.com\u002F0jVgYo8Dtp\u003C\u002Fa>\u003C\u002Fp>— Simone De Palma (@SimoneDePalma2) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FSimoneDePalma2\u002Fstatus\u002F1555555920800878597?ref_src=twsrc%5Etfw\">August 5, 2022\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The RRT has also been updated to offer more detail when errors are spotted with your schema markup:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Google is adding more contextual details to the structured data error reporting within Search Console, the rich results test and the URL inspection tool. This means errors will be more descriptive and helpful in debugging issues with your structured data. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FUiHNKl85sU\">https:\u002F\u002Ft.co\u002FUiHNKl85sU\u003C\u002Fa> \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FlDcO6Nd4si\">pic.twitter.com\u002FlDcO6Nd4si\u003C\u002Fa>\u003C\u002Fp>— In Marketing WeTrust (@InMktgWeTrust) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FInMktgWeTrust\u002Fstatus\u002F1508613676496048137?ref_src=twsrc%5Etfw\">March 29, 2022\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"comparing-the-structured-data-testing-tool-and-the-rich-results-test\">\u003Cstrong>Comparing the Structured Data Testing Tool and the Rich Results Test\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The main difference between these tools initially lay in the forms of schema that they could validate: the RRT was only able to test approved classes of structured data that directly influence the appearance of search results, whereas the SDTT was capable of validating all schema types.\u003C\u002Fp>\n\n\n\n\u003Cp>At first, the rich snippet test could not validate \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FNewsArticle\">NewsArticle\u003C\u002Fa> and\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FLiveBlogPosting\"> LiveBlogPosting schema\u003C\u002Fa>, but this issue has since been rectified. However, the tool still can’t validate a wide range of schema types that won’t affect rich results in Google Search, including \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FAction\">Action schema\u003C\u002Fa>. (Users who want to validate the full spectrum of schema types can now do so using the Schema Markup Validator.)\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FRTT-cant-detect-NewsArticle-schema.png\" alt=\"Rich Results Test output\" class=\"wp-image-22145\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>Another differentiating factor between the SDTT and the RRT is the ease with which users can edit and re-validate code. Dave Smart’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdavewsmart\u002Fstatus\u002F1281596882339467265\">tweet\u003C\u002Fa> shows a workaround for altering scripts on the fly in the new platform, but this was much easier with the SDTT. With the launch of the Schema Markup Validator, users can now edit a page’s structured data on the go before switching over to the RRT for a final check of rich results eligibility.\u003C\u002Fp>\n\n\n\n\u003Cp>That said, the Search Console integration makes our workflows much smoother – having the RRT data available as a report under the Enhancements tab helps to flag any issues that need fixing with structured data across an entire site, making it easier to keep on top of mark-up implementation for larger sites that regularly add schema to their content. \u003C\u002Fp>\n\n\n\n\u003Cp>Other great new features include the ability to preview how your page would be displayed or read out to Google Assistant users. If you marked up one of your pages with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FRecipe\">Recipe\u003C\u002Fa> schema, you could see how the recipe would look on a display speaker using the RRT so you can check that your formatting is correct as shown in this screenshot:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"538\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fpreview-display-image.png?auto=compress%2Cformat&q=90\" alt=\"Preview display for recipe schema: Meatball black bean chilli from BBC good food.\" class=\"wp-image-14164\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"alternatives-to-the-rich-results-test\">\u003Cstrong>Alternatives to the Rich Results Test\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The RRT has its positives, but if it doesn’t provide all of the features you need, then there are plenty of free online alternatives that will allow you to test structured data. And fortunately, many of these aren’t limited to validating a narrow set of schema types.\u003C\u002Fp>\n\n\n\n\u003Cp>In practice, you may want to combine one of these tools with the RRT – this way, you’ll be able to finalise the schema on a page before testing out the appearance of rich results using the RRT’s preview functionality.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"schema-markup-validator\">Schema Markup Validator\u003C\u002Fh3>\n\n\n\n\u003Cp>With the launch of the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">Schema Markup Validator\u003C\u002Fa>, users can perform everything they previously would have with the SDTT using the RRT instead. This means that users can validate the complete range of schema – and you can edit a page’s structured data on the fly as you would previously have done with SDTT:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1309\" height=\"641\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fgoogle-schema-markup-validator-example.png?auto=compress%2Cformat&q=90\" alt=\"Schema Markup Validator example used on recipe schema for BBC good food's meatball black bean chilli webpage.\" class=\"wp-image-14165\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bing-markup-validator\">Bing Markup Validator\u003C\u002Fh3>\n\n\n\n\u003Cp>Microsoft’s response to the SDTT, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bing.com\u002Ftoolbox\u002Fmarkup-validator\">Bing Markup Validator\u003C\u002Fa> is useful for quickly checking your implementation of a wide variety of different schema types. The only slight inconvenience with this tool is that you have to sign in before you can use it. Once you’re logged in and you’ve selected the site you want to test, you can find the markup validator under Diagnostics & Tools:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"191\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fbing-markup-validator-image.png?auto=compress%2Cformat&q=90\" alt=\"Diagnostics and tools for Bing's markup validator. Enables you to report on any structured markup found on a page.\" class=\"wp-image-14166\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"structured-data-viewer\">Structured Data Viewer\u003C\u002Fh3>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fclassyschema.org\u002FVisualisation\">Structured Data Viewer\u003C\u002Fa> from classyschema.org is the most helpful alternative tool that I’ve come across. It’s free (with no sign in required), handles all types of schema, and even provides a visualisation of the relationships between the entities referred to in your script:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fgrazia.svg\" alt=\"Spider map visualisation of structured data viewer tool.\" class=\"wp-image-22147\" style=\"width:645px;height:583px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"screaming-frog\">Screaming Frog\u003C\u002Fh3>\n\n\n\n\u003Cp>This tool isn’t free, but if your team already uses Screaming Frog’s SEO Spider, you might as well make use of its structured data testing functionality. Click Configuration > Spider > Extraction, then tick all of the types of structured data you’d like to validate from the bottom of the following screen:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FYLWM.svg\" alt=\"Validating structured data in Screaming Frog's SEO Spider\" class=\"wp-image-22148\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>From here, just run a crawl of the site as you normally would and then click on the ‘structured data’ tab, which allows you to filter down to URLs with structured data and separate them out into valid\u002Fparsing error\u002Fvalidation warning buckets. At the bottom of this page, the ‘structured data details’ tab will provide the full details of each URL validated.\u003C\u002Fp>\n\n\n\n\u003Cp>Screaming Frog’s structured data testing functionality is ideal for validating schema at scale. This complements the ability to view any issues with enhancements across an entire site in Google Search Console.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cp>To learn more about structured data and how to implement different kinds of schema on your site, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">Beginner’s Guide to Schema\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to discuss any of the issues raised in this post – or you’d like to find out how Impression could help your business stand out online – don’t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":118,"protected":201},14172,"open",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":117,"_yoast_wpseo_metadesc":530,"inline_featured_image":201,"footnotes":5},"The Structured Data Testing Tool has been replaced by the Rich Results Test. This Impression post compares the two tools and explores the alternatives.",[211],[],[214],[535,103,217,218,219,220,221,223],"post-5486",[],[],[539,540,541,542],{"path":174,"name":175},{"path":229,"name":230},{"path":126,"name":127},{"path":183,"name":117},{"thumbnail":544,"medium":545,"medium_large":547,"large":549,"1536x1536":551,"2048x2048":553,"post-thumbnail":555,"12_col":557,"default_landscape":559,"default_portrait":561,"6_col_and_margin_short":563,"11_col_and_margin":565,"9_col_rectangle":567,"11_col":569,"staff_image_696_600":571,"rectangular_thumbnail":573},{"url":122,"width":235,"height":235},{"url":546,"width":60,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=196",{"url":548,"width":63,"height":25},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=scale&h=783&q=90&w=768",{"url":550,"width":242,"height":243},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":552,"width":69,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1507",{"url":554,"width":72,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2009",{"url":556,"width":75,"height":76},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":558,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":560,"width":81,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":562,"width":55,"height":81},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":564,"width":75,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":566,"width":85,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":568,"width":87,"height":88},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":570,"width":90,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":572,"width":54,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":574,"width":93,"height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[576],{"id":203,"path":270,"display_name":4,"job_title":11,"description":6,"avatar_url":112,"acf":577},{"full_bio":10,"job_title":11,"specialist_service_links":578,"photo":583},[579,581],{"page":580,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},{"page":582,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":584},{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width":78,"12_col-height":79,"default_landscape":80,"default_landscape-width":81,"default_landscape-height":55,"default_portrait":82,"default_portrait-width":55,"default_portrait-height":81,"6_col_and_margin_short":83,"6_col_and_margin_short-width":75,"6_col_and_margin_short-height":79,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":79,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":79,"staff_image_696_600":91,"staff_image_696_600-width":54,"staff_image_696_600-height":55,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},[586],{"id":211,"name":127,"path":126},[588,589,590,591,593,594,595,597,599,600,601,602,604,606,608,610,612,614,615,616,618,620,621,622],{"property":285,"content":117},{"property":287,"content":530},{"name":289,"content":290},{"property":189,"content":592},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F",{"name":294,"content":295},{"property":297,"content":298},{"property":300,"content":596},"Structured Data Testing Tool vs Rich Results Test | Impression",{"property":302,"content":598},"The structured data testing tool has been replaced by the rich results test. This Impression post compares the two tools and explores the alternatives.",{"property":304,"content":592},{"property":306,"content":307},{"property":309,"content":310},{"property":312,"content":603},"2022-11-23T15:05:00+00:00",{"property":315,"content":605},"2026-06-17T10:06:17+00:00",{"property":318,"content":607},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fstructured-data-tool-vs-rich-results-tool-feature-image-e1642156111637.jpg?auto=compress%2Cformat&q=90",{"property":321,"content":609},1560,{"property":324,"content":611},1590,{"property":327,"content":613},"image\u002Fjpeg",{"property":169,"content":4},{"property":330,"content":331},{"property":617,"content":596},"twitter:title",{"property":619,"content":598},"twitter:description",{"property":333,"content":607},{"property":335,"content":336},{"property":338,"content":339},{"@context":341,"@graph":624},[625,641,647,648,654,658,676],{"@type":279,"@id":626,"isPartOf":627,"author":628,"headline":117,"datePublished":603,"dateModified":605,"mainEntityOfPage":629,"wordCount":630,"commentCount":25,"publisher":631,"image":632,"thumbnailUrl":607,"articleSection":634,"inLanguage":356,"potentialAction":635},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F#article",{"@id":592},{"name":4,"@id":347},{"@id":592},1956,{"@id":351},{"@id":633},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F#primaryimage",[127],[636],{"@type":637,"name":638,"target":639},"CommentAction","Comment",[640],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F#respond",{"@type":358,"@id":592,"url":592,"name":117,"isPartOf":642,"primaryImageOfPage":643,"image":644,"thumbnailUrl":607,"datePublished":603,"dateModified":605,"description":530,"breadcrumb":645,"inLanguage":365},{"@id":360},{"@id":633},{"@id":633},{"@id":646},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F#breadcrumb",{"@type":367,"inLanguage":356,"@id":633,"url":607,"contentUrl":607,"width":609,"height":611},{"@type":371,"@id":646,"itemListElement":649},[650,651,652,653],{"@type":374,"position":211,"name":175,"item":375},{"@type":374,"position":377,"name":230,"item":378},{"@type":374,"position":380,"name":127,"item":381},{"@type":374,"position":383,"name":117},{"@type":385,"@id":360,"url":375,"name":307,"description":5,"publisher":655,"inLanguage":356,"potentialAction":656},{"@id":387},{"@type":389,"target":657,"query-input":393},{"@type":391,"urlTemplate":392},{"@type":395,"@id":387,"name":307,"url":375,"logo":659,"image":401,"sameAs":660,"@context":406,"email":407,"foundingDate":408,"legalName":409,"vatID":410,"description":411,"telephone":412,"address":661,"location":662,"areaServed":672},{"@type":367,"inLanguage":356,"@id":397,"url":398,"contentUrl":398,"width":399,"height":400,"caption":307},[403,404,405],{"@type":414,"streetAddress":415,"addressLocality":416,"addressRegion":417,"postalCode":418,"addressCountry":419},[663,666,669],{"@type":422,"name":423,"geo":664,"address":665,"photo":401,"telephone":429},{"@type":425,"latitude":426,"longitude":427},{"@type":414,"streetAddress":415,"addressLocality":416,"addressRegion":417,"postalCode":418,"addressCountry":419},{"@type":422,"name":431,"geo":667,"address":668,"photo":440,"telephone":441},{"@type":425,"latitude":433,"longitude":434},{"@type":414,"streetAddress":436,"addressLocality":437,"addressRegion":438,"postalCode":439,"addressCountry":419},{"@type":422,"name":443,"geo":670,"address":671},{"@type":425,"latitude":445,"longitude":446},{"@type":414,"streetAddress":448,"addressLocality":449,"addressRegion":450,"postalCode":451,"addressCountry":452},[673,674,675],{"@type":455,"name":456},{"@type":455,"name":458},{"@type":455,"name":452},{"@type":461,"@id":462,"name":4,"image":677,"description":6,"sameAs":678,"url":190},{"@type":367,"inLanguage":356,"@id":464,"url":8,"contentUrl":8,"caption":4},[186,466],{"self":680,"collection":685,"about":687,"author":689,"replies":691,"version-history":694,"predecessor-version":698,"wp:featuredmedia":702,"wp:attachment":705,"wp:term":708,"curies":715},[681],{"href":682,"targetHints":683},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5486",{"allow":684},[473,474,475,476,477],[686],{"href":480},[688],{"href":483},[690],{"embeddable":98,"href":486},[692],{"embeddable":98,"href":693},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=5486",[695],{"count":696,"href":697},14,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5486\u002Frevisions",[699],{"id":700,"href":701},39331,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F5486\u002Frevisions\u002F39331",[703],{"embeddable":98,"href":704},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F14172",[706],{"href":707},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=5486",[709,711,713],{"taxonomy":506,"embeddable":98,"href":710},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=5486",{"taxonomy":509,"embeddable":98,"href":712},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=5486",{"taxonomy":169,"embeddable":98,"href":714},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=5486",[716],{"name":515,"href":516,"templated":98},{"id":718,"date":719,"date_gmt":719,"guid":720,"modified":132,"modified_gmt":132,"slug":722,"status":19,"type":103,"link":131,"title":723,"content":724,"excerpt":726,"author":203,"featured_media":727,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":728,"categories":731,"collections":732,"coauthors":733,"class_list":734,"acf":736,"head_links":737,"breadcrumbs":738,"url_path":131,"search_description":730,"featured_image_urls":743,"authors":775,"type_nicename":279,"reading_minutes":133,"category":785,"yoast_title":729,"yoast_meta":788,"yoast_json_ld":815,"_links":867},17461,"2022-05-24T15:55:02",{"rendered":721},"\u002F?p=17461","april-2022-google-algorithm-and-search-industry-updates",{"rendered":129},{"rendered":725,"protected":201},"\n\u003Cp>Whilst there were no major search industry updates during April 2022, there were some small changes to Bing and Google products, as well as new guidance regarding the use of non-recommended structured data.\u003C\u002Fp>\n\n\n\n\u003Cp>The most noteworthy news from last month included:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#GoogleID\">Google confirms using AI to produce content designed to manipulate search rankings is now against guidelines\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#EthicalShopping\">Bing – Ethical Shopping hub updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#GKnowledgePanel\">Google is writing its own Knowledge Panels\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#searchremoval\">Google Search removal request feature to be expanded to personally identifiable information\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#GStructuredData\">Google discusses value of non-recommended structured data\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The usual traffic light system is in place to differentiate the updates that need immediate attention from those that are less pressing. Red light updates are major changes that should be factored in straight away; amber is for updates that you should take note of (but which may not need any urgent action), and green updates are still worth knowing about, yet less critical than the others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"GoogleID\">\u003Ca href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-automatically-generated-content-against-guidelines-when-intended-to-manipulate-search-rankings-33243.html?utm_source=%23SEOFOMO&utm_campaign=e25069c24a-seofomo-newsletter-by-aleyda-apr-17&utm_medium=email&utm_term=0_408af963b1-e25069c24a-1361429982\" target=\"_blank\" rel=\"noreferrer noopener\">Google confirms using AI to produce content designed to manipulate search rankings is now against guidelines\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s new guidelines state that automatically generated content is against their guidelines when it is used to manipulate search rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>This means that if you use artificial intelligence to create content with the purpose of trying to ‘outdo’ the algorithm, you will be in violation of Google’s guidelines and could be penalised.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Don’t create pages with the sole purpose of manipulating Google’s search algorithm. For example, this could look like creating multiple category pages that target different variations of the same keywords – such as cheap washing machine, affordable washing machine, and other similar blog posts\u002Fcategory pages that don’t have much content.\u003C\u002Fp>\n\n\n\n\u003Cp>Continuing to produce quality, keyword focussed content that puts the user first and contains no elements of ‘black hat SEO’ such as keyword stuffing will help to ensure that you remain compliant with Google’s guidelines, whilst also helping you to grow your organic presence.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"EthicalShopping\">\u003Ca href=\"https:\u002F\u002Fsearchengineland.com\u002Fbing-ethical-shopping-hub-expands-us-canada-383787\" target=\"_blank\" rel=\"noreferrer noopener\">Bing – Ethical Shopping hub updates\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90&fit=crop&h=640&w=640\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Bing has made new updates to their Ethical Shopping hub. The updates include new tools to help users find ethical and sustainable products, as well as information on the environmental and social impact of different products. The goal of the updates is to help users make more informed choices about the products they purchase.\u003C\u002Fp>\n\n\n\n\u003Cp>Bing first released this experience last year in the UK, but have now expanded to the US and Canada in English. \u003C\u002Fp>\n\n\n\n\u003Cp>These ratings are now integrated into Microsoft Bing shopping filters that consumers can apply when searching for fashion products. The filters provide a score that allows shoppers to spend thoughtfully and make a difference when shopping with Microsoft Bing.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fbing-ethical-shopping-hub-image.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17467\" width=\"225\" height=\"322\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>This is good news for fashion brands that offer sustainable products. Microsoft Bing is rewarding environmentally-friendly brands with greater visibility on relevant search queries. Opening up beyond the UK means more chances to earn sales in the US and Canada. \u003C\u002Fp>\n\n\n\n\u003Cp>Fashion brands that sell environmentally-friendly products will now have greater visibility on Microsoft Bing across the UK, Canada and the US.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"GKnowledgePanel\">Google is writing its own Knowledge Panels\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is constantly tweaking the presentation of its search results, and one of the most noticeable changes over the last decade has been the rise of the Knowledge Panel.\u003C\u002Fp>\n\n\n\n\u003Cp>First launched in 2012, these SERP features are designed to give users quick and easy access to information about a particular topic, and they often appear at the top of the search results page. \u003C\u002Fp>\n\n\n\n\u003Cp>Knowledge Panels vary, but often include a section of text about whatever the user has searched for along with some other facts and images. Typically, this information is taken from third-party sources like Wikipedia, which will be cited at the bottom of the panel.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Flion-google-knowledge-panel.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17473\" width=\"265\" height=\"503\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>In this example, we can see that the description of the lion is immediately followed by a link to the source page on Wikipedia, whereas the vulnerable conservation status of lions is followed by an Encyclopaedia of Life citation.\u003C\u002Fp>\n\n\n\n\u003Cp>Most recently, we have started to see Google writing its own Knowledge Panels without citing any sources. You can an example taken from the SERPs for ‘Nottingham’ below:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fnottingham-knowledge-panel.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17475\" width=\"344\" height=\"321\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>In this instance, the usual citation is replaced simply with ‘Google’, indicating that the information is not taken directly from a third-party website. \u003C\u002Fp>\n\n\n\n\u003Cp>Interestingly, these Knowledge Panels are not automatically generated as you might expect. Google’s Danny Sullivan has confirmed that the text is actually written by Google employees, and went on to say that they’ve been doing this increasingly since 2018:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">It's not new. Some knowledge panels have descriptions by human writers at Google, as this page explains: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FCDWM5RiJtn\">https:\u002F\u002Ft.co\u002FCDWM5RiJtn\u003C\u002Fa>\u003Cbr>\u003Cbr>It's been like this since at least 2018, but the -Google attribution was added in 2020.\u003C\u002Fp>— Danny Sullivan (@dannysullivan) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdannysullivan\u002Fstatus\u002F1517204986664394752?ref_src=twsrc%5Etfw\">April 21, 2022\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Some members of the SEO community have criticised Google for yet another situation in which it is drawing traffic away from sites that provided this type of content.\u003C\u002Fp>\n\n\n\n\u003Cp>There are also ethical concerns around Google writing Knowledge Panels as an extension of its monopoly over easily accessible online knowledge, with users having to place more and more trust in the search engine itself if they want to access in-SERP information.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Unless you work on a site like Wikipedia, it’s unlikely that Knowledge Panels written by Google will have any impact on traffic to your domain. \u003C\u002Fp>\n\n\n\n\u003Cp>That said, for some of these larger encyclopaedic information sites, this could result in a reduction in visitors over time, which could then cause wider issues depending on their business models – Wikipedia, for example, relies on donations from people who visit the site, so this trend may also pose a threat to its funding.\u003C\u002Fp>\n\n\n\n\u003Cp>As a regular denizen of the web, the increasing prevalence of Google-owned Knowledge Panels also limits the availability of information from a wider range of trusted sources within the SERPs themselves. Of course, all of this will still be available to users who are willing to take the time to visit the sites directly.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"searchremoval\">Google Search removal request feature to be expanded to personally identifiable information\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>With the rise of doxxing, identity theft, and other forms of harmful activity taking place online, Google has been on a mission to safeguard its users. \u003C\u002Fp>\n\n\n\n\u003Cp>For quite some time now, users have been able to request the removal of search listings that contain sensitive, personal information that they’d rather not be found online – this has historically included details such as bank account and credit card numbers, along with other data that could result in financial fraud.\u003C\u002Fp>\n\n\n\n\u003Cp>Now, Google has made the decision to expand this feature to facilitate removal requests of a range of other personally identifiable information. Effective at the time of writing, this allows users to ask for the removal of listings that feature personal contact information like a phone number, email address, or physical address, as well as confidential login details.\u003C\u002Fp>\n\n\n\n\u003Cp>Google’s Global Policy Leader for Search, Michelle Chang, had this to say about the new feature in a \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fnew-options-for-removing-your-personally-identifiable-information-from-search\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">recent blog post\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>‘Open access to information is a key goal of Search, but so is empowering people with the tools they need to protect themselves and keep their sensitive, personally identifiable information private. That’s why we’re updating our policies to help people take more control of their online presence in Search.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>[…]\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>The availability of personal contact information online can be jarring — and it can be used in harmful ways, including for unwanted direct contact or even physical harm. And people have given us feedback that they would like the ability to remove this type of information from Search in some cases.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>When we receive removal requests, we will evaluate all content on the web page to ensure that we’re not limiting the availability of other information that is broadly useful, for instance in news articles. We’ll also evaluate if the content appears as part of the public record on the sites of government or official sources. In such cases, we won’t make removals.’\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>The expanded removal request functionality is an excellent feature for helping to protect users like you and I from identity theft and other forms of criminal activity online. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst it’s great that confidential personal information can now be removed from Google Search, remember that this won’t take it down from the internet altogether – as well as requesting the removal via Google, you should also contact the host site directly if your sensitive personal information has been shared online.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"GStructuredData\">\u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnon-recommended-structured-data\u002F445107\u002F#close\" target=\"_blank\" rel=\"noreferrer noopener\">Google discusses value of non-recommended structured data\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a recent episode of \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fpodcasts\u002Fsearch-off-the-record\" target=\"_blank\" rel=\"noreferrer noopener\">Google’s Search Off Record podcast\u003C\u002Fa>, the team discussed structured data and the possibilities of going beyond what the dev pages recommend. Co-host Martin Splitt mentioned that “non-recommended” structured data could be useful beyond things like rich results to which Ryan Levering, a Google software engineer responded:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>“We can potentially use that for some things at Google.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>[…] I never advise people to not put structured data on their web page if it makes semantic sense.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>[…] So structured data is just one signal in that overall calculation.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>But it can help us with certain disambiguations in terms of what the actual page is about. So it is useful but just in a more implicit sense right now.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s important to note that structured data use isn’t a ranking factor but it’s good to know that Google acknowledges use of Schema outside their own recommendations and can use it for things like disambiguation. \u003C\u002Fp>\n\n\n\n\u003Cp>Helping Google’s search algorithms understand pages more clearly is a worthwhile endeavour and working with relevant and valid Schema can act as a form of future proofing (because we all know how Google likes to change things around every once in a while!)\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"next-steps\">Next steps\u003C\u002Fh2>\n\n\n\n\u003Cp>For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",{"rendered":130,"protected":201},17485,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":729,"_yoast_wpseo_metadesc":730,"inline_featured_image":201,"footnotes":5},"April 2022 Google Algorithm and search industry updates | Impression","This post explores key Google algorithm and search industry updates from April 2022 and explains what they mean for you. Learn more here.",[210,211],[],[214],[735,103,217,218,219,220,221,222,223],"post-17461",[],[],[739,740,741,742],{"path":174,"name":175},{"path":229,"name":230},{"path":114,"name":115},{"path":183,"name":129},{"thumbnail":744,"medium":745,"medium_large":747,"large":749,"1536x1536":751,"2048x2048":753,"post-thumbnail":755,"12_col":757,"default_landscape":759,"default_portrait":761,"6_col_and_margin_short":763,"11_col_and_margin":765,"9_col_rectangle":767,"11_col":769,"staff_image_696_600":771,"rectangular_thumbnail":773},{"url":134,"width":235,"height":235},{"url":746,"width":60,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=150&q=90&w=200",{"url":748,"width":63,"height":25},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=576&q=90&w=768",{"url":750,"width":242,"height":243},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":752,"width":69,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=1152&q=90&w=1536",{"url":754,"width":72,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=2048",{"url":756,"width":75,"height":76},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":758,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":760,"width":81,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":762,"width":55,"height":81},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":764,"width":75,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":766,"width":85,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":768,"width":87,"height":88},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":770,"width":90,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":772,"width":54,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":774,"width":93,"height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fapril-spring-flowers-algorithm-update-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[776],{"id":203,"path":270,"display_name":4,"job_title":11,"description":6,"avatar_url":112,"acf":777},{"full_bio":10,"job_title":11,"specialist_service_links":778,"photo":783},[779,781],{"page":780,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},{"page":782,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":784},{"t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ode":439,"addressCountry":419},{"@type":422,"name":443,"geo":858,"address":859},{"@type":425,"latitude":445,"longitude":446},{"@type":414,"streetAddress":448,"addressLocality":449,"addressRegion":450,"postalCode":451,"addressCountry":452},[861,862,863],{"@type":455,"name":456},{"@type":455,"name":458},{"@type":455,"name":452},{"@type":461,"@id":462,"name":4,"image":865,"description":6,"sameAs":866,"url":190},{"@type":367,"inLanguage":356,"@id":464,"url":8,"contentUrl":8,"caption":4},[186,466],{"self":868,"collection":873,"about":875,"author":877,"replies":879,"version-history":882,"predecessor-version":885,"wp:featuredmedia":889,"wp:attachment":892,"wp:term":895,"curies":902},[869],{"href":870,"targetHints":871},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F17461",{"allow":872},[473,474,475,476,477],[874],{"href":480},[876],{"href":483},[878],{"embeddable":98,"href":486},[880],{"embeddable":98,"href":881},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=17461",[883],{"count":121,"href":884},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F17461\u002Frevisions",[886],{"id":887,"href":888},17484,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F17461\u002Frevisions\u002F17484",[890],{"embeddable":98,"href":891},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F17485",[893],{"href":894},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=17461",[896,898,900],{"taxonomy":506,"embeddable":98,"href":897},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=17461",{"taxonomy":509,"embeddable":98,"href":899},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=17461",{"taxonomy":169,"embeddable":98,"href":901},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=17461",[903],{"name":515,"href":516,"templated":98},{"id":905,"date":906,"date_gmt":906,"guid":907,"modified":142,"modified_gmt":142,"slug":909,"status":19,"type":103,"link":141,"title":910,"content":911,"excerpt":913,"author":203,"featured_media":914,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":915,"categories":918,"collections":919,"coauthors":920,"class_list":921,"acf":923,"head_links":924,"breadcrumbs":925,"url_path":141,"search_description":917,"featured_image_urls":930,"authors":962,"type_nicename":279,"reading_minutes":143,"category":972,"yoast_title":916,"yoast_meta":975,"yoast_json_ld":1001,"_links":1052},16619,"2022-04-11T13:53:54",{"rendered":908},"\u002F?p=16619","march-2022-google-algorithm-and-search-industry-updates",{"rendered":139},{"rendered":912,"protected":201},"\n\u003Cp>The main search industry update from March 2022 was the announcement that Google will be \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fmarketingplatform\u002Fanalytics\u002Fprepare-for-future-with-google-analytics-4\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">sunsetting Universal Analytics\u003C\u002Fa> in July 2023 – read on to find out more about this update and what it means for you.\u003C\u002Fp>\n\n\n\n\u003Cp>Other SEO news from last month included the launch of the \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-launches-third-product-review-algorithm-update\u002F442947\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">third Product Review Update\u003C\u002Fa> plus a range of cool new Google trials and features:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Google trialling ‘lower price’ icon in search shopping results.\u003C\u002Fli>\u003Cli>Google testing ‘find places through photos’ feature.\u003C\u002Fli>\u003Cli>Google may surface more short-form video in search results.\u003C\u002Fli>\u003Cli>Highly cited sources to be rewarded with a new Google Search label.\u003C\u002Fli>\u003Cli>Google adds further context to structured data errors in Search Console.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>As always, our traffic light system highlights the relative importance of these updates for you. Pay immediate attention to red-light updates; amber-light items should be on your radar (if not immediately), and green lights signify news that you should catch up on when you get a chance.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to learn more about how to respond to any of these updates – or you’d like Impressions support – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">contact us\u003C\u002Fa> or check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO page\u003C\u002Fa> for more info.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-sunsetting-universal-analytics-in-july-2023\">Google Sunsetting Universal Analytics in July 2023\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Last month Google announced that it will be \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fmarketingplatform\u002Fanalytics\u002Fprepare-for-future-with-google-analytics-4\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">sunsetting Universal Analytics\u003C\u002Fa> next year. Although Universal Analytics is still the most popular version of the Google Analytics platform at the time of writing, it will no longer be collecting data from the 1st July 2023 onwards.\u003C\u002Fp>\n\n\n\n\u003Cp>As a result, site owners will need to get set up on \u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F10089681?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4 (GA4)\u003C\u002Fa>, the latest iteration of the analytics tool, ahead of time. We recommend that you start the transition over to GA4 before the 1st July this year – that way, you’ll have enough data to make year-on-year (YoY) comparisons when Universal Analytics is deprecated.\u003C\u002Fp>\n\n\n\n\u003Cp>Your old data from Universal Analytics won’t be carried over to the new platform, so it’s vital that you set up GA4 as soon as possible. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to learn more, check out our \u003Ca href=\"\u002Fblog\u002Fgoogle-analytics-4-deadline-what-you-need-to-do-now\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">guide to the GA4 deadline\u003C\u002Fa>. We’ve also produced an article on\u003Ca href=\"\u002Fblog\u002Fchanges-you-need-to-know-before-switching-to-google-analytics-4\u002F\" target=\"_blank\" rel=\"noreferrer noopener\"> the changes you can expect in GA4\u003C\u002Fa> for more information.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Unless you’ve already switched over to GA4, it’s likely that you’re currently running on Universal Analytics (the majority of websites are!) If this is the case, we recommend setting up a GA4 profile for your site as soon as possible, then running it in tandem with your old GA profile until 1st July 2023.\u003C\u002Fp>\n\n\n\n\u003Cp>The latest you should have your new GA4 profile set up is the 30th June 2022. As long as you’re collecting data by this stage, you will still be able to make YoY comparisons when Universal Analytics is deprecated next year.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fgoogle-analytics-4-deadline-and-universal-analytics-sunset-parallel-data-gathering.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16421\" width=\"646\" height=\"307\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-trialling-lower-price-icon-in-search-shopping-results\">Google Trialling ‘Lower Price’ Icon In Search Shopping Results\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is testing the presentation of a badge, symbol, or label that indicates whether your product sells at a significantly lower rate than similar items in the same category. \u003C\u002Fp>\n\n\n\n\u003Cp>Brian Freiesleben posted on \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Ftype_SEO\u002Fstatus\u002F1505978248756228097\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter\u003C\u002Fa> – “If you beat Google’s understanding of average retail price, you get this neat Lower price badge when using the product browse feature in the SERP . I expect to see Google testing other placements in the future.”\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fmarch-2022-search-industry-updates-blog-table-lower-price-icon.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16626\" width=\"287\" height=\"621\"\u002F>\u003Cfigcaption>\u003Cmeta charset=\"utf-8\">\u003Cem>Image via \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Ftype_SEO\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cem>Brian Freiesleben\u003C\u002Fem>\u003C\u002Fa>\u003Cem> on Twitter\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Although product price is not a ranking factor, it can certainly impact click through rates when Google adds rich results like these. If you are an ecommerce business and significantly lower your prices for a product(s) – this rich result feature could help to encourage more users to click through and could ultimately result in more sales. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-testing-find-places-through-photos-feature\">Google Testing ‘Find Places Through Photos’ Feature \u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is testing a new way to let you find places through photos.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re searching for a place on Google and don’t know the name, you can now try searching for it through photos. Google will show you a collection of photos of the place and you can pick the one that looks most like the place you’re trying to find.\u003C\u002Fp>\n\n\n\n\u003Cp>This is a great way to find a place if you don’t know the name, but it’s also a great way to find a place if you’re not sure where it is. Google is currently testing this feature with a limited number of users, but it could be rolled out more broadly in the future.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fmarch-2022-search-industry-updates-blog-find-places-through-photos.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16629\" width=\"381\" height=\"825\"\u002F>\u003Cfigcaption>\u003Cmeta charset=\"utf-8\">\u003Cem>Image via \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fb4k_khushal\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cem>Khushal Bherwani\u003C\u002Fem>\u003C\u002Fa>\u003Cem> on Twitter\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If this feature is rolled out broadly in the future – this could be beneficial for businesses with physical stores such as shops and hospitality venues as this feature can help to assist a customer with revisiting your store\u002Fvenue or sharing the location of the store when recommending to peers, which they could otherwise have forgotten. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-may-surface-more-short-form-video-in-search-results\">Google May Surface More Short-Form Video In Search Results\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google says it is working on ways to show more short-form video in search results, highlighting it as a clear and concise format for satisfying certain queries.\u003C\u002Fp>\n\n\n\n\u003Cp>Google Product Manager Danielle Marshak discussed the topic of short-form videos and whether Google has plans involving this specific format with Gary Illyes and Lizzi Sassman, both of Google’s Search Relations team, during a March episode of the Search Off The Record podcast focused on videos in Google Search. \u003C\u002Fp>\n\n\n\n\u003Cp>In addition to learning Google wants to show more short videos in search results, we find out there’s interest among the Search Relations team in recording their own.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"more-short-form-videos-in-google\">More short-form videos in google?\u003C\u002Fh3>\n\n\n\n\u003Cp>For the purposes of this discussion, Marshak defines a “short” video as less than five minutes in length and recorded in a vertical aspect ratio. She believes that this format is the best for communicating an abundance of information in a short time.\u003C\u002Fp>\n\n\n\n\u003Cp>Due to how useful short videos can potentially be for searchers, Google is thinking about how to surface them more in search results.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-types-of-short-videos-would-google-surface\">What types of short videos would google surface?\u003C\u002Fh3>\n\n\n\n\u003Cp>Marshak provided an example of how informational short videos Google might surface in search results:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“So let’s say, again, you’re searching for some new ideas to make banana bread. And right now, you might see traditional recipes, you might see longer videos, but you could also see short videos, which could just give you a different style or perspective.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>And people’s preferences are different. Some people might prefer to read; some people might prefer a longer video; some people might prefer short videos.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>And so we want to offer a lot of different options to get that type of information, in the format that is most useful for you. So that’s one example.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-would-google-surface-short-form-video\">How would Google surface short form video?\u003C\u002Fh3>\n\n\n\n\u003Cp>Google would surface short videos by crawling and indexing them like any other piece of content.\u003C\u002Fp>\n\n\n\n\u003Cp>This is already being done with self-hosted short videos like Google web stories, and Illyes suggests it might be possible with other videos as well.\u003C\u002Fp>\n\n\n\n\u003Cp>Since TikTok videos have a URL you can visit in a web browser, Google may be able to index them in search, Illyes says:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“You can actually open it on the laptop and you will end up on a web page and you can actually watch it on the web page. You don’t have to have the TikTok app for watching the video.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>So I imagine that if they allow crawling–I haven’t checked, then we can probably index those videos as well.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>This means that short videos on platforms like Snapchat and Instagram currently can’t be indexed as they require an app to view. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>As Google continues to look at ways of improving search results for users, site owners must be wary of the type of queries they are targeting and the type of content they need to produce to stay competitive for those queries. Get in touch with our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO team\u003C\u002Fa> to discuss your strategy and how you can better target your desired queries. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-announces-third-product-review-algorithm-update\">Google Announces Third Product Review Algorithm Update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is in the process of rolling out the March 2022 product review algorithm update, adding new criteria to the updates launched last year.\u003C\u002Fp>\n\n\n\n\u003Cp>The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December.\u003C\u002Fp>\n\n\n\n\u003Cp>This latest update continues Google’s efforts toward surfacing higher quality product reviews in search results.\u003C\u002Fp>\n\n\n\n\u003Cp>The update is said to build on the work already done to enhance Google’s ability to identify high quality product reviews, with the aim of getting sound purchasing advice in front of users and reward creators who are earnest in being helpful.\u003C\u002Fp>\n\n\n\n\u003Cp>Google says the update will take several weeks to roll out and is likely to impact the ranking of English-language product reviews across “many” sites.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-guidance-from-google-for-writing-product-reviews\">New guidance from Google for writing product reviews\u003C\u002Fh3>\n\n\n\n\u003Cp>With the rollout of the March 2022 product algorithm update, Google is publishing new guidance on writing reviews to ensure they meet the search engine’s quality threshold.\u003C\u002Fp>\n\n\n\n\u003Cp>Google recommends meeting the following criteria when creating product reviews:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions\u003C\u002Fli>\u003Cli>Come from people who have actually used the products, and show what the product is physically like or how it’s used\u003C\u002Fli>\u003Cli>Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience\u003C\u002Fli>\u003Cli>Cover comparable products, or explain what sets a product apart from its competitors\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"googles-guidance-for-reviews-with-multiple-products\">Google’s guidance for reviews with multiple products\u003C\u002Fh3>\n\n\n\n\u003Cp>Since the first product review algorithm update, it hasn’t been explicitly stated whether the guidelines apply to reviews of singular products or reviews containing lists of multiple products.\u003C\u002Fp>\n\n\n\n\u003Cp>A Google spokesperson confirmed that product review updates and best practices did also apply to ranked lists and comparison reviews. Given the shorter nature of ranked lists, they recommend demonstrating expertise and reinforce authenticity in a more concise manner. This could be by citing pertinent results, and including original images from tests performed with the product. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re writing a review of multiple products with the intention to recommend a “best” product overall, Google has additional guidance.\u003C\u002Fp>\n\n\n\n\u003Cp>When recommending a product as the best overall, or the best for a certain purpose, be sure to include the following information in your review:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>What sets the product apart from others in the market\u003C\u002Fli>\u003Cli>Why is the product particularly suited for its recommended purpose?\u003C\u002Fli>\u003Cli>First-hand evidence to support your claims\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Lastly, Google adds it’s perfectly fine to create reviews for products individually, even if they’ve also been reviewed in a ranked list. Just be sure to include enough useful content for each of them to stand on their own, without repeating the same points already made. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If you are a publisher of product reviews, it is now more important that you take into account Google’s product review guidelines when creating content to give your reviews the best chance of appearing in desirable positions in search results and providing customers with valuable information along the buyer journey. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"highly-cited-sources-to-be-rewarded-with-new-google-search-label\">Highly Cited Sources to Be Rewarded with New Google Search Label\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is rolling a new ‘highly cited’ label in Top Stories to help people find the original and most credible sources when searching for news. The label will appear next to the publication’s name, as shown in the screenshot below:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fmarch-2022-search-industry-updates-blog-highly-cited-sources.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16631\" width=\"456\" height=\"494\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The new highly cited label is designed for situations in which a unique, original news report is picked up by a lot of other publications, allowing users to find the initial post with all of the information easily. \u003C\u002Fp>\n\n\n\n\u003Cp>Part of Google’s mission to fight disinformation and “elevate original reporting,” this feature will be used to promote news sources that “bring unique value to a story”.\u003C\u002Fp>\n\n\n\n\u003Cp>As \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnew-google-search-label-for-highly-cited-sources\u002F444095\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Google’s blog\u003C\u002Fa> on the feature indicates, the label works by analysing links to the original source of the news:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“You will be able to find it on anything from an investigative article, to an interview, an announcement, a press release or a local news story, as long as other publishers indicate its relevance by linking to it.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Initially launching on mobile in the US, this new feature will be made available globally in the coming weeks.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If you own or work for a news publishing site that posts original stories, gaining this new highly cited label on your articles could mean that they attract a larger number of users from Google’s Top Stories feature.\u003C\u002Fp>\n\n\n\n\u003Cp>For anyone else, the label will still be useful when it comes to finding the original publishers of big news stories, ensuring that we’re able to find the most credible and unique sources online.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-adds-further-context-to-structured-data-errors-in-search-console\">Google Adds Further Context to Structured Data Errors in Search Console\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It isn’t always immediately obvious where structured data issues are in a site’s code based on Search Console. Now Google has added further context to these error message in the platform, as mentioned in a blog post from 28th March:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fmarch-2022-search-industry-updates-blog-structured-data-errors.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16632\" width=\"622\" height=\"312\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cem>For example, if a website doesn’t provide the name of the author in Review snippet markup, Search Console currently reports an error named Missing field “name”. Starting today, that error will be named Missing field “name” (in “author”). The more detailed context in parenthesis can help you find the issues more easily in your structured data.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>While broken structured data won’t break a site’s functionality, this change gives site owners and developers more clarity when diagnosing issues that can affect things such as featured snippets or displaying review features in the SERPs.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-we-can-help\">How we can help\u003C\u002Fh2>\n\n\n\n\u003Cp>If you’re unsure about any of these \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google algorithm and search industry updates\u003C\u002Fa> from March 2022 – or you’d like to find out how Impression can support you – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> page to learn more.\u003C\u002Fp>\n",{"rendered":140,"protected":201},16635,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":916,"_yoast_wpseo_metadesc":917,"inline_featured_image":201,"footnotes":5},"March 2022 Google Algorithm and search industry updates | Impression","This post explores key Google algorithm and search industry updates from March 2022 and explains what they mean for you. 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one":441},{"@type":425,"latitude":433,"longitude":434},{"@type":414,"streetAddress":436,"addressLocality":437,"addressRegion":438,"postalCode":439,"addressCountry":419},{"@type":422,"name":443,"geo":1043,"address":1044},{"@type":425,"latitude":445,"longitude":446},{"@type":414,"streetAddress":448,"addressLocality":449,"addressRegion":450,"postalCode":451,"addressCountry":452},[1046,1047,1048],{"@type":455,"name":456},{"@type":455,"name":458},{"@type":455,"name":452},{"@type":461,"@id":462,"name":4,"image":1050,"description":6,"sameAs":1051,"url":190},{"@type":367,"inLanguage":356,"@id":464,"url":8,"contentUrl":8,"caption":4},[186,466],{"self":1053,"collection":1058,"about":1060,"author":1062,"replies":1064,"version-history":1067,"predecessor-version":1071,"wp:featuredmedia":1075,"wp:attachment":1078,"wp:term":1081,"curies":1088},[1054],{"href":1055,"targetHints":1056},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16619",{"allow":1057},[473,474,475,476,477],[1059],{"href":480},[1061],{"href":483},[1063],{"embeddable":98,"href":486},[1065],{"embeddable":98,"href":1066},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=16619",[1068],{"count":1069,"href":1070},12,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16619\u002Frevisions",[1072],{"id":1073,"href":1074},20145,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16619\u002Frevisions\u002F20145",[1076],{"embeddable":98,"href":1077},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F16635",[1079],{"href":1080},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=16619",[1082,1084,1086],{"taxonomy":506,"embeddable":98,"href":1083},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=16619",{"taxonomy":509,"embeddable":98,"href":1085},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=16619",{"taxonomy":169,"embeddable":98,"href":1087},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=16619",[1089],{"name":515,"href":516,"templated":98},{"id":1091,"date":1092,"date_gmt":1092,"guid":1093,"modified":152,"modified_gmt":152,"slug":1095,"status":19,"type":103,"link":151,"title":1096,"content":1097,"excerpt":1099,"author":203,"featured_media":1100,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":1101,"categories":1103,"collections":1104,"coauthors":1105,"class_list":1106,"acf":1108,"head_links":1109,"breadcrumbs":1110,"url_path":151,"search_description":1102,"featured_image_urls":1115,"authors":1147,"type_nicename":279,"reading_minutes":153,"category":1157,"yoast_title":1160,"yoast_meta":1161,"yoast_json_ld":1189,"_links":1241},13003,"2021-12-07T09:41:28",{"rendered":1094},"\u002F?p=13003","november-2021-google-algorithm-and-search-industry-updates",{"rendered":149},{"rendered":1098,"protected":201},"\n\u003Cp>Updates across the search industry centred mainly around Google in November 2021. This month’s Google algorithm and search updates post explores:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Google’s November 2021 Core Update\u003C\u002Fli>\u003Cli>Google to Launch New Feature to Support Local News\u003C\u002Fli>\u003Cli>Google My Business Is Changing – What to Be Aware Of\u003C\u002Fli>\u003Cli>Google: Keep 301 Redirects In Place For A Year\u003C\u002Fli>\u003Cli>Google Confirms That Bolded Text Can Help Your SEO\u003C\u002Fli>\u003Cli>New Google Search Console UI Designed to Improve Accessibility and User Experience\u003C\u002Fli>\u003Cli>Google’s Pagespeed Insights Gets a Lick of Contentful Paint\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>As usual, we’ve set out using a traffic light system to show their relative significance – a red light is for a priority update that requires your attention, a green light highlights less pressing news, and amber sits somewhere in the middle.\u003C\u002Fp>\n\n\n\n\u003Cp>Read on for the latest news and updates in the search industry.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"explaining-googles-november-2021-core-update\">Explaining Google’s November 2021 Core Update\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FKKBIE02u-Red.png\" alt=\"\" width=\"178\" height=\"178\" \u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>On November 17th 2021, around four months after the last core update, Google announced its latest broad core algorithm update.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-was-the-initial-impact-of-novembers-core-update\">What was the initial impact of November’s core update?\u003C\u002Fh3>\n\n\n\n\u003Cp>According to \u003Ca href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fgoogle-november-2021-core-update\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush\u003C\u002Fa>, there was a significant spike in SERP volatility immediately following the update, although this fell to normal levels only a couple of days into the update rolling out.\u003C\u002Fp>\n\n\n\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Flh5.googleusercontent.com\u002FfWUfbLnaUYRIOZevUWRI8MRUnQyDbq_xD7fBl0Sl700aOIkX_c1bX6CQqDSCshcWyEN37b3wwrT977NAsB-fFrB26XpjgBNfdJbo6pB3Ofv4_k1eOPuUlhEUlJCmFCwXs5vyQ9ZC\" alt=\"\" width=\"672\" height=\"393\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>We saw a similar spike in volatility following the previous core update in July earlier this year, although the return to normal levels was more gradual and over a longer period of time. This may suggest that Google’s updates are becoming less pronounced, although we will need to wait and see whether this trend continues to better understand the direction of future updates.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-volatile-was-novembers-core-update\">How volatile was November’s core update?\u003C\u002Fh3>\n\n\n\n\u003Cp>There were many suggestions that the November core update didn’t have the disruptive impact of a major update, leading many search marketers to believe that the majority of Google’s changes were related to infrastructure. Compared to the July update, however, we did see greater volatility this time (at least in the short term). This was particularly felt for mobile search results, which saw 23% more volatility during November’s update by comparison, with desktop undergoing 12% more volatility. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"which-industries-were-impacted-most\">Which industries were impacted most?\u003C\u002Fh3>\n\n\n\n\u003Cp>On an industry level, November’s update also appears to have been more volatile. Semrush analysed 17 verticals, 16 of which showed higher volatility in November compared to July, with a 20% higher average volatility:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh6.googleusercontent.com\u002FdNHY8aMKO1oIcBQtxcaHtS-41ISpa7UdYfzmFR3gQq6z6gKYCgbT-i-Hxz_4UhYhLVvyDOxhgElXiujWR5MvjAQmyh4I0epNcWSRsIE_NuepbUsi4SE1oZT2v7gdxa16l_yvNvHt\" alt=\"\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>As with a number of core updates, the health industry was the most impacted niche during the November update, leading to 41% higher relative volatility on both desktop and mobile. \u003C\u002Fp>\n\n\n\n\u003Cp>Interestingly, the large increase the real estate industry experienced in summer was met with far less volatility this time around.  \u003C\u002Fp>\n\n\n\n\u003Cp>The industries that experienced the largest increase in \u003Cstrong>desktop\u003C\u002Fstrong> ranking volatility (30% or greater relative to July) were:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Pets & Animals\u003C\u002Fli>\u003Cli>Health\u003C\u002Fli>\u003Cli>Real Estate\u003C\u002Fli>\u003Cli>Autos & Vehicles\u003C\u002Fli>\u003Cli>Travel\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The industries that experienced the largest increase in \u003Cstrong>mobile\u003C\u002Fstrong> ranking volatility (30% or greater relative to July) were:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Health\u003C\u002Fli>\u003Cli>Pets & Animals\u003C\u002Fli>\u003Cli>Science\u003C\u002Fli>\u003Cli>People & Society\u003C\u002Fli>\u003Cli>Real Estate\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"qualifying-the-impact-of-the-november-2021-update\">Qualifying the impact of the November 2021 update\u003C\u002Fh3>\n\n\n\n\u003Cp>Last month’s update wasn’t simply more volatile than July’s, the extent of this volatility also had a greater impact in terms of rank movement.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh4.googleusercontent.com\u002Fk6HrbTNDHw890SDBQIbrdt6ijSJq4gsLSOFNh-aJ-zKplf9YAnO208m-Pv2BT0PykwZgtx8yu40qvdxTcyUzG5vqRdtNn-m8LDCkGt8jNdEjTLpNzSMlAKwjKMipRZN1ZSO3xnOH\" alt=\"\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>During July’s update, out of the top 10 SERP results, 5% ranked beyond position 20 prior to the update, whereas in November, almost 7% of pages that made it into the top 10 results were not within the top 20 positions before the update. This implies that ranking shifts were more drastic following the November update compared to July’s.\u003C\u002Fp>\n\n\n\n\u003Cp>Despite this, we see a different picture when we focus solely on the top 5 results: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>During the July 2021 Core Update 7.4% of URLs ranking in the top 5 previously ranked beyond position 20;\u003C\u002Fli>\u003Cli>During the November 2021 Core Update only 4.4% of URLs ranking in the top 5 previously ranked beyond position 20. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>This means that for the ranking positions that hold the most weight in terms of organic search visibility were less impacted by November’s update than July’s. We can establish that Google was far more willing to drastically alter rankings for positions 5-10 than it was for positions 1-5 during November’s update.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"average-gains-and-losses-from-the-november-2021-core-update\">Average Gains and Losses From the November 2021 Core Update\u003C\u002Fh3>\n\n\n\n\u003Cp>To get a better understanding of just what positive and negative impacts the November update had, we can take a look at the top 100 websites that saw the biggest losses and gains for the following picture:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The November 2021 core update winners gained around 33 positions, with an average position of 10.\u003C\u002Fli>\u003Cli>The losses look slightly more moderate. On average, those hit the hardest by the update lost around 28 positions. Just as during the July 2021 update, the average page that was within the top 100 most negatively affected list ranked at position 16.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Despite the figures suggesting that this update created more volatility, social media has remained relatively quiet following the roll out of this update, suggesting that whatever impact it has was not widely felt in the way a major update would be.\u003C\u002Fp>\n\n\n\n\u003Cp>Site owners that have seen noticeable increases or decreases in rankings should not expect to see any major changes in rankings outside of normal fluctuations until the next core update and can read \u003Ca href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2019\u002F08\u002Fcore-updates.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google’s advice around core updates\u003C\u002Fa> for more information.\u003C\u002Fp>\n\n\n\n\u003Cp>As this update saw a heavier influence on mobile rankings, it may be the case that future core algorithm updates will also place a greater emphasis on mobile, making it important for site owners to pay particular attention to mobile experience and performance on their website.\u003C\u002Fp>\n\n\n\n\u003Cp>As with every core update, Google also places a greater emphasis on quality content, so a good way to mitigate any disruption caused by every algorithm update is to keep creating great content and perfect your existing pages.\u003C\u002Fp>\n\n\n\n\u003Cp>If your site has been negatively affected, take a look at our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">guide to recovering from an algorithm update\u003C\u002Fa> for a step-by-step place on action.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-to-launch-new-feature-to-support-local-news\">Google to Launch New Feature to Support Local News\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>In a recent product update blog, Google announced that it will be launching a \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fnews\u002Flocal-news-update-census-mapper\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">new Local News SERP feature to support local publishers\u003C\u002Fa>, improving their visibility in organic search.\u003C\u002Fp>\n\n\n\n\u003Cp>The new tool will highlight news stories specifically taken from local news sites. It’ll be displayed when a user searches for a query that’s best served by outlets from a particular location (e.g. ‘public transport updates near me’).\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FbXb8MIwu-Orange.png\" alt=\"\" width=\"140\" height=\"140\" \u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>You can see an example of how this feature will look in the SERPs here:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fstorage.googleapis.com\u002Fgweb-uniblog-publish-prod\u002Foriginal_images\u002FDetroit_football_LNB_2.gif\" alt=\"\" width=\"277\" height=\"545\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center\">[\u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fnews\u002Flocal-news-update-census-mapper\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Source\u003C\u002Fa>]\u003C\u002Fp>\n\n\n\n\u003Cp>The new Local News feature will also be accompanied by improvements to the ranking process for more general news features. Where relevant, SERP features such as Top Stories will include more local news sources alongside national publications going forward.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If you work on a local news site, these changes could mean that your site appears more frequently and for a wider range of queries in Google Search. As a result, you might start to see users coming to your site who would never have found it before, increasing your organic traffic overall.\u003C\u002Fp>\n\n\n\n\u003Cp>Even for those of us who have no connection to local publishers, the Local News SERP feature will still offer an enhanced user experience. It’ll mean that you have easier access to the most relevant sources of information when your query is best served by news outlets in the local area.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-my-business-is-changing-what-to-be-aware-of\">Google My Business Is Changing – What to Be Aware Of\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FbXb8MIwu-Orange.png\" alt=\"\" width=\"145\" height=\"145\" \u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Google My Business is changing its name to Google Business Profile and there are a few other changes to be aware of.\u003C\u002Fp>\n\n\n\n\u003Cp>“Moving forward, we recommend small businesses manage their profiles \u003Cstrong>directly on Search or Maps\u003C\u002Fstrong>. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,’” wrote Matt Madrigal, VP\u002FGM Merchant Shopping, in the official announcement.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.\u003C\u002Fp>\n\n\n\n\u003Cp>The option to edit your Business Profile information from search has been around for several months, but now you can complete the verification process and resolve other issues with your Business Profile directly from search. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s as simple as typing your business name into Google search – the results will read ‘Your business on Google’ and allow you to edit from there.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Flh4.googleusercontent.com\u002FMPYsTuhtY04QQRHr1zzaAC5mYiKJ-l_uVCiae99zTUHfrvcWVOzWpq1VRz2zpUWgWpwePV2LtMQuQu5Xs1u0mzknRQKGSvZSJklu-rmbzIx9izlEtXUi2-C15w6fqJmw7ZpUmEI7\" alt=\"\" width=\"635\" height=\"358\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Using this function you can also edit \u003Cstrong>what people see\u003C\u002Fstrong> when they search for your business, like your address, business hours, make posts, respond to reviews, and more.\u003C\u002Fp>\n\n\n\n\u003Cp>Keeping your Google Business Profile updated regularly is important to your local SEO endeavours. According to \u003Ca href=\"https:\u002F\u002Fblog.google\u002Foutreach-initiatives\u002Fsmall-business\u002Flocal-businesses-bring-new-customers-posts-google\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos Research\u003C\u002Fa>, an up-to-date Google Business Profile:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Is 2.7x more likely to be considered more reputable.\u003C\u002Fli>\u003Cli>Gets 7x more clicks.\u003C\u002Fli>\u003Cli>Is 70% more likely to attract location visits.\u003C\u002Fli>\u003Cli>Is 50% more likely to lead to a purchase.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s important for businesses to note that  \u003Cstrong>any user\u003C\u002Fstrong> can suggest an edit to a Business Profile – this can include your address, hours, upload photos, reviews, and more.\u003C\u002Fp>\n\n\n\n\u003Cp>So it’s vital that you frequently check your Google Business Profile to make sure that no incorrect changes were made to your profile.\u003C\u002Fp>\n\n\n\n\u003Cp>The way in which profiles will be managed will change for many users – \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Businesses with multiple profiles or locations:\u003C\u002Fstrong> If your business has multiple locations or you are an agency that manages multiple client locations, the best way to manage your profiles is to log in to the Business Profile Manager dashboard.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Businesses with single profiles\u002Flocations: \u003C\u002Fstrong>If you are a local business with only one location, the easiest way to manage your Google Business Profile is directly from Google Search! You can also manage directly from the Google Maps App.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-keep-301-redirects-in-place-for-a-year\">Google: Keep 301 Redirects In Place For A Year\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>There are two main types of redirects people use on websites: 301s and 302s.\u003C\u002Fp>\n\n\n\n\u003Cp>A 301 redirect indicates to Google that a page has been moved \u003Cstrong>permanently\u003C\u002Fstrong>, and a 302 redirect signals a temporary page move.\u003C\u002Fp>\n\n\n\n\u003Cp>A site move is a \u003Cstrong>permanent change\u003C\u002Fstrong>, so a 301 redirect is the appropriate action to take in this case. To reduce the potential negative impact a site migration can have on your SEO, a year is the bare minimum length of time to keep 301 redirects in place.\u003Cem> \u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FbXb8MIwu-Orange.png\" alt=\"\" width=\"138\" height=\"138\" \u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s John Mueller said:\u003Cem> \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“At Google we try to reprocess all pages at least every few months. Most pages are checked more often. However, the amount of crawling is limited and there are many pages that we’d like to crawl, so we have to prioritize.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>When a URL changes our systems need to see the change in the form of a redirect at least a few times in order to record that change.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>To be certain that a redirect has been seen a few times, we recommend keeping the redirect in place for at least one year.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>You are not required to redirect pages from the old site to a new URL if you no longer wish to keep these pages. \u003C\u002Fp>\n\n\n\n\u003Cp>For pages that you want to keep and therefore redirect, it is crucial to update all references to the old URLs, such as key external links.\u003C\u002Fp>\n\n\n\n\u003Cp>To summarise, keeping redirects in place for more than a year is absolutely acceptable. You are free to leave them up for as long as you wish.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-confirms-that-bolded-text-can-help-your-seo\">Google Confirms That Bolded Text Can Help Your SEO\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FZjsJaPpB-Green.png\" alt=\"\" width=\"145\" height=\"145\" \u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Whilst it’s definitely worth addressing this head on, you should take it with a hefty pinch of salt. In a recent Google SEO office hours session, John Mueller responded to a question by confirming that \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-bolded-text-can-help-your-seo\u002F427044\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Google pays more attention to bolded text\u003C\u002Fa> on a page:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“So usually we do try to understand what the content is about on a web page, and we look at different things to try to figure out what is actually being emphasized here, and that includes things like headings on a page.\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cem>But it also includes things like what is actually bolded or emphasized within the text on the page. So to some extent that does have a little bit of extra value there, in that it’s a clear sign that actually you think this page or this paragraph is about this topic here.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>And usually that aligns with what we think the page is about anyway, so it doesn’t change that much.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>It’s important to note here that bolded text will only add ‘a little bit of extra value’ and ‘doesn’t change that much’. With this in mind, don’t go crazy with bolding sections of text across your site as this won’t help you to rank and will negatively impact the user experience you provide.\u003C\u002Fp>\n\n\n\n\u003Cp>John went on to explain that the significance of bolding text from Google’s point of view is relative:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“The other thing is that this is, to a large extent, relative within the webpage. So if you go off and say, well I will just make my whole page bold and then Google will think my page is the most important one, then by making everything bold essentially nothing is bold because it’s all the same.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Whereas if you take a handful of sentences or words within your full page where you say this is really important for me and you bold those, then it’s a lot easier for us to say well here’s a lot of text, and this is potentially one of the most important points of this page, and we can give that a little bit more value.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>And essentially what that kind of goes into is everything around semantic HTML where you’re giving a little bit more meaning to a page by using the proper markup for the page. And from our point of view that’s good. It helps us to understand the page a little bit better.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>From this, we can assume that it might help to bold one or two key points in a long-form piece of content – as well as helping Google to understand the page, it’s also likely to help your reader focus on the most important pieces of information you have to offer.\u003C\u002Fp>\n\n\n\n\u003Cp>That said, bolding is unlikely to have any effect on the rankings of most pages, especially if they’re already structured logically with optimised headers, copy, and other on-page SEO best practices.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>To reiterate, don’t take this as a directive to start bolding sections of text on pages across your site. If you’re writing a particularly lengthy piece of informational content, it might help to bold one or two phrases that are crucial to its meaning. In most cases, however, bolding will have no impact on your rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"new-google-search-console-ui-designed-to-improve-accessibility-and-user-experience\">New Google Search Console UI Designed to Improve Accessibility and User Experience\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>On the 22nd November 2021, Google announced that it was starting work on refreshing the appearance of Google Search Console.\u003C\u002Fp>\n\n\n\n\u003Cp>As stated in the announcement, the main focus of this update is on improving accessibility and also user experience:\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FZjsJaPpB-Green.png\" alt=\"\" width=\"143\" height=\"143\" \u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">We're starting a journey to refresh the look and feel of Search Console. Over the next few months you'll see small changes in the product with a goal to improve accessibility and user experience in general. We hope you like it! 😉 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FSeq0CUGxpP\">pic.twitter.com\u002FSeq0CUGxpP\u003C\u002Fa>\u003C\u002Fp>— Google Search Central (@googlesearchc) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fgooglesearchc\u002Fstatus\u002F1462733024496394246?ref_src=twsrc%5Etfw\">November 22, 2021\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The new and improved user interface (UI) doesn’t alter any of the features available in Search Console, but it does give the tool a fresh new look:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh4.googleusercontent.com\u002F8stDeY7ikPkEDZsdAZMKWeq8nWVOeV-n-oDj-6-Y4St28twvlMfTZbFtPxQVFAJGEilPElVsRNxHkJpzl5YXQK3mZl1WSmA3WDcRFqLzyTRLURydtLPmkMxEHiW7YBw7InfcLMoJ\" alt=\"\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The changes to the colour scheme and icons are also intended to help improve accessibility, making it easier for everyone to get the most out of Search Console.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Aside from improving your experience of Search Console, the new UI isn’t going to have any effect on your digital marketing efforts. That said, it’s always nice to see incremental improvements in Google’s offering.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-pagespeed-insights-gets-a-lick-of-contentful-paint\">Google’s PageSpeed Insights Gets a Lick of Contentful Paint\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FZjsJaPpB-Green.png\" alt=\"\" width=\"139\" height=\"139\" \u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Google rolled out a new look and new URL for its PageSpeed Insights tool. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Faddyosmani\u002Fstatus\u002F1460515430204801031\" target=\"_blank\" rel=\"noreferrer noopener\">According to Addy Osmani\u003C\u002Fa>, the upgrade makes the PageSpeed Insights tool “more intuitive” and gives clearer definitions of lab data and field data when analysing sites.\u003C\u002Fp>\n\n\n\n\u003Cp>In terms of the URL, that has moved to \u003Ca href=\"https:\u002F\u002Fpagespeed.web.dev\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">https:\u002F\u002Fpagespeed.web.dev\u002F\u003C\u002Fa> (so let’s hope they got their 301 redirects in place!)\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>One of the key changes to the PageSpeed Insights layout is new dedicated sections for lab data and field data with clearer labelling and a new section on a variety of different metrics including network connections, visit durations, and devices.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Core Web Vitals and page speed are fundamental to providing the best UX possible and while they aren’t heavily-weight ranking signals, they’re still important to get right. Google’s decision to make their PageSpeed Insights tool more intuitive and easy to understand is a step in the right direction for marketers.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n \n \n\n\n\n\u003Cp>If you’d like to discuss how these changes will affect you – and what Impression can do to help out – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",{"rendered":150,"protected":201},13023,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":1102,"inline_featured_image":201,"footnotes":5},"This post explains the key Google algorithm and search industry updates from November 2021 and outlines what they mean for you. Learn more 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2021 saw several significant search industry updates, with the launch of two new changes to Google’s ranking algorithms. In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The impact of Google’s June 2021 Core Algorithm Update;\u003C\u002Fli>\n\n\n\n\u003Cli>The launch of the Google Page Experience update;\u003C\u002Fli>\n\n\n\n\u003Cli>The introduction of Search Console Insights;\u003C\u002Fli>\n\n\n\n\u003Cli>Discussions on the impact of poor HTML, spelling and grammar on rankings from Google’s John Mueller;\u003C\u002Fli>\n\n\n\n\u003Cli>Google warning users when it doesn’t have a reliable answer;\u003C\u002Fli>\n\n\n\n\u003Cli>Shopify enabling edits to robots.txt files;\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Read on for the latest news and updates in the search industry.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-impact-of-googles-june-2021-core-algorithm-update\">The Impact of Google’s June 2021 Core Algorithm Update\u003C\u002Fh2>\n\n\n\n\u003Cp>Google’s June 2021 Core Algorithm Update was launched on the 2nd June:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here:\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002Fe5ZQUA3RC6\">https:\u002F\u002Ft.co\u002Fe5ZQUA3RC6\u003C\u002Fa>\u003Cbr>\u003Cbr>This will be followed by the July 2021 Core update. Here’s more information about that…\u003C\u002Fp>— Google SearchLiaison (@searchliaison) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fsearchliaison\u002Fstatus\u002F1400135428909371398?ref_src=twsrc%5Etfw\">June 2, 2021\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This recent change to Google’s ranking algorithms has been long-awaited in the search industry, with the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fnovember-december-google-algorithm-updates-2020-2021\u002F\">previous algorithm update rolling out in December 2020\u003C\u002Fa>. In previous years, we’ve seen these updates on a quarterly basis – you can learn more with our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">guide to Google Core Algorithm Updates\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>As is often the case with this type of broad ranking algorithm update, the June 2021 Core Algorithm Update caused more visibility fluctuations in some verticals than others. SEO software company Sistrix has provided \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fgoogle-core-update-june-2021-the-summer-of-google-updates\u002F\">data on the update’s biggest winners and losers\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>According to the Sistrix Visibility Index (VI) metric, the following sites saw the greatest gains:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Homeessentials.co.uk (+209.12% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>Gardentrading.co.uk (+182.05% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>For-sale.co.uk (+ 158.93% VI change)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>On the other hand, these sites saw the biggest decreases in organic visibility:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Exchangeandmart.co.uk (-36.66% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>Avclub.com (-34.88% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>Famousbirthdays.com (-33.06% VI change)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Based on the Sistrix data, it’s immediately clear that the \u003Cstrong>home and garden products sector\u003C\u002Fstrong> saw a significant impact from the update. Other verticals that were shown to be affected included\u003Cstrong> localised directories\u003C\u002Fstrong>, \u003Cstrong>lyrics sites\u003C\u002Fstrong>, and \u003Cstrong>second-hand car marketplaces\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.amsivedigital.com\u002Finsights\u002Fseo\u002Fwinners-and-losers-of-googles-june-2021-core-update\u002F\">analysis from Amsive Digital\u003C\u002Fa> highlights a number of other site categories that were hit in a noticeable way during the weeks following the June 2021 Core Algorithm Update. \u003Cstrong>Dictionaries and reference sites\u003C\u002Fstrong> emerged as the category that improved the most, with established players like Wikipedia and Dictionary.com seeing the greatest increases in visibility.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If you own a site in one of these verticals, it’s likely that you saw some form of change in your organic visibility and traffic during the first few weeks of June. In any case, it’s worth checking your analytics software to see if there were any movements.\u003C\u002Fp>\n\n\n\n\u003Cp>Should you find that your site has been negatively impacted by the update, don’t panic! There are plenty of areas you can focus on to help your site bounce back – check out our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">How To Recover From A Google Algorithm Update\u003C\u002Fa> to learn more.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>Alternatively, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with us today to find out how our SEO team can support you.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-page-experience-update-begins-rolling-out\">Google Page Experience Update Begins Rolling Out\u003C\u002Fh2>\n\n\n\n\u003Cp>Google’s long awaited \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-page-experience-update-begins-rolling-out\u002F410660\u002F\">page experience algorithm update is starting to roll out\u003C\u002Fa> now and will be completed by the end of August 2021.\u003C\u002Fp>\n\n\n\n\u003Cp>The page experience update considers several signals that contribute to an optimal browsing experience for users and gives a website an overall ‘page experience score’ based on its assessment of each signal. Site owners are able to view their score in the page experience report in Google Search Console.\u003C\u002Fp>\n\n\n\n\u003Cp>The page experience update currently only applies to mobile search results, with a roll out to desktop expected at a later date.\u003C\u002Fp>\n\n\n\n\u003Cp>The signals that make up the page experience update include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Core Web Vitals: See our guide to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F\">Core Web Vitals\u003C\u002Fa> to learn more. \u003C\u002Fli>\n\n\n\n\u003Cli>Mobile usability: A page must have no mobile usability issues.\u003C\u002Fli>\n\n\n\n\u003Cli>Security issues: Any security issues for a site will disqualify all pages on the site from a Good status.\u003C\u002Fli>\n\n\n\n\u003Cli>HTTPS usage: Pages must be served over HTTPS to qualify for a Good status.\u003C\u002Fli>\n\n\n\n\u003Cli>Ad Experience: Advertising techniques must not be distracting or interrupt the user in a way that is not conducive to good user experience.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The company announced:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Site owners should continue to work towards improving their Core Web Vital scores if they are currently poor. Resolving any issues around Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), or First Input Delay (FID) should be part of your ongoing SEO activity.\u003C\u002Fp>\n\n\n\n\u003Cp>As the page experience update is being rolled out gradually, the majority of sites should not expect to see any drastic changes in organic search performance.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-john-mueller-discusses-the-impact-of-poor-html-spelling-and-grammar-on-rankings\">Google’s John Mueller Discusses the Impact of Poor HTML, Spelling and Grammar on Rankings\u003C\u002Fh2>\n\n\n\n\u003Cp>Digital content writers and site owners take note! In a recent edition of Google SEO Office Hours, John Mueller answered a query regarding the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogles-mueller-on-ranking-impact-of-poor-html-spelling-and-grammar\u002F410461\u002F\">effect of poor HTML, spelling and grammar on a site’s ranking potential\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>With regards to broken HTML, Mueller’s response suggested that this shouldn’t be an issue in the vast majority of cases:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“For the most part we don’t care about HTML if it’s broken or not.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Most of the web does not have valid HTML and we have to live with it.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>The main exception that I know of with regard to broken HTML is if it’s really broken in a very bad way in the sense that if we can’t recognize that a page is mobile friendly.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Or if we can’t recognize that this is a title or a heading, then obviously we can’t do a lot of things with the HTML.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>He then gave a general rule of thumb to go by when determining if HTML errors will impact rankings:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“If you look at the page and it doesn’t even load properly, then probably you need to fix that.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>However, if you look at the page and it looks normal in the browser, then even if there’s broken HTML it’s probably okay.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Content creators have long thought that poor spelling and grammar can definitely be an issue from an SEO perspective – and Mueller’s answer confirmed that this is the case. From Google’s point of view, major spelling and grammatical errors are a quality issue, meaning that they can affect rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>Mueller had this to say on the topic:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“We try to find really high quality content on the web and sometimes it can appear that a page is lower quality content because it has a lot of grammatical and technical mistakes in the text.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>So that’s something where – from my point of view – if you’re aware of these kinds of issues I would just fix that.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>I would almost say spelling and grammar is probably for most websites a higher priority than broken HTML.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s pretty clear what the implication is here: spelling and grammar are important aspects of a page’s quality from Google’s perspective. \u003C\u002Fp>\n\n\n\n\u003Cp>With this in mind, it’s important for site owners and content writers to focus on spelling and grammar as part of their on-page work. Not only will this impact how readers perceive your site, but it could also play a part in determining your rankings.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-enables-sites-to-edit-their-robots-txt-file\">Shopify Enables Sites to Edit Their Robots.txt File\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fshopify-sites-can-now-edit-their-robots-txt-file\u002F411036\u002F\">Shopify store owners are now able to edit their robots.txt file\u003C\u002Fa>, allowing them to have greater control over how search engines crawl their site\u003C\u002Fp>\n\n\n\n\u003Cp> All Shopify stores start with the same robots.txt, but whereas stores were previously unable to make changes, the file can now be edited through the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fshopify.dev\u002Fdocs\u002Fthemes\u002Ftheme-templates\u002Frobots-txt-liquid\">robots.txt.liquid\u003C\u002Fa> theme template.\u003C\u002Fp>\n\n\n\n\u003Cp>Changes that site owners can now make to the robots.txt file include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Allow or disallow certain URLs from being crawled\u003C\u002Fli>\n\n\n\n\u003Cli>Add crawl-delay rules for certain crawlers\u003C\u002Fli>\n\n\n\n\u003Cli>Add extra \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemap\u003C\u002Fa> URLs\u003C\u002Fli>\n\n\n\n\u003Cli>Block certain crawlers \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Shopify recommends that any changes made to the robots.txt are done through the liquid template as it preserves the ability to keep the file automatically updated. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Ecommerce stores using Shopify are particularly prone to creating URL query strings from product and category filters. These can have technical SEO implications that were tricky to resolve prior to this update.\u003C\u002Fp>\n\n\n\n\u003Cp>Being able to edit the robots.txt file allows Shopify store owners to easier implement technical actions to resolve crawling issues by implementing directives that prevent certain URLs or areas of a site from being crawled.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-starting-to-warn-users-when-it-doesnt-have-a-reliable-answer\">Google is starting to warn users when it doesn’t have a reliable answer\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is testing a new feature that \u003Ca href=\"https:\u002F\u002Fwww.vox.com\u002Frecode\u002F2021\u002F6\u002F24\u002F22549157\u002Fgoogle-unreliable-search-results-changing-quickly-misinformation-conspiracy-theories\">informs users when they’re searching about information that is popular online\u003C\u002Fa>. The aim is to provide more context about breaking information such as suspected UFO sightings or news stories that are rapidly evolving.\u003C\u002Fp>\n\n\n\n\u003Cp>The prompt warns users that the results they are seeing are “changing quickly”, and that “If this topic is new, it can sometimes take time for results to be added by reliable sources.” \u003C\u002Fp>\n\n\n\n\u003Cp>This reflects a long-term incremental approach to educating users about questionable or incomplete information.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F10\u002FZpn28OKG6FguS6AXpMpq4zcwVbT4orv2Y8oTioiowh4depwqJUq1RSLjkTuNvJCCsdM0i7MkOPxoosljaNsBKv9Zzvg5IYbz8kX8jb0e8BuxlAHJhSQowe3e-tVHLF8DWXTTLnU2.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>As a contributor, ensuring that any contribution to news stories is backed up by reliable sources is not only essential for establishing expertise, authority and trust (E-A-T), but can help to avoid being labelled as an unreliable source. As a user, this means an enhanced and more reliable experience when searching on Google. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-launches-search-console-insights\">Google Launches Search Console Insights\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is introducing a new experience called \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.google.com\u002Fsearch-console\u002Finsights\u002Fabout\">Search Console Insights\u003C\u002Fa>. They describe it as “An easier way to understand how your content resonates with readers”.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F10\u002FRrGqTi9Y3J3ptpHRnB0Wy9iZ8aLZM4u1LbKEgcD2iSOlqPdPgpwp3J62osiDYnaBfNbXTlOrRJlJyuMUl2Wg6Z_t4dBXcYh49bwoExUM4UOd3jYa_1FSHaH9JEaJ0alNJtP-4uAK.png\" alt=\"\" width=\"368\" height=\"561\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This experience joins data from both Search Console and Google Analytics and is designed to help content creators understand how audiences discover their site’s content and what resonates with their audiences – including information such as:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cem>What are your best-performing pieces of content?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>How are your new pieces of content performing?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>How do people discover your content across the web?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>What do people search for on Google before they visit your content?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>Which article refers users to your website and content?\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>As content creators, this update means better insights into what makes your audiences tick and therefore can help to aid and enhance your content strategy going forward.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>This post has explored all of the key Google algorithm and search industry updates from June 2021. If you have any questions about anything you’ve read here, don’t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":160,"protected":201},5808,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":1290,"inline_featured_image":201,"footnotes":5},"This post explores the key Google algorithm and search industry updates from June 2021, including the launch of the Page Experience Update. Learn more here.",[210,211],[],[214],[1295,103,217,218,219,220,221,222,223],"post-11230",[],[],[1299,1300,1301,1302],{"path":174,"name":175},{"path":229,"name":230},{"path":126,"name":127},{"path":183,"name":159},{"thumbnail":1304,"medium":1305,"medium_large":1307,"large":1309,"1536x1536":1311,"2048x2048":1313,"post-thumbnail":1315,"12_col":1317,"default_landscape":1319,"default_portrait":1321,"6_col_and_margin_short":1323,"11_col_and_margin":1325,"9_col_rectangle":1327,"11_col":1329,"staff_image_696_600":1331,"rectangular_thumbnail":1333},{"url":163,"width":235,"height":235},{"url":1306,"width":60,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=scale&h=125&q=90&w=200",{"url":1308,"width":63,"height":25},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=scale&h=481&q=90&w=768",{"url":1310,"width":242,"height":243},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":1312,"width":69,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=scale&h=962&q=90&w=1536",{"url":1314,"width":72,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=scale&h=1283&q=90&w=2048",{"url":1316,"width":75,"height":76},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":1318,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":1320,"width":81,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":1322,"width":55,"height":81},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":1324,"width":75,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":1326,"width":85,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":1328,"width":87,"height":88},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":1330,"width":90,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":1332,"width":54,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":1334,"width":93,"height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[1336],{"id":203,"path":270,"display_name":4,"job_title":11,"description":6,"avatar_url":112,"acf":1337},{"full_bio":10,"job_title":11,"specialist_service_links":1338,"photo":1343},[1339,1341],{"page":1340,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},{"page":1342,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":1344},{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-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