[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002Fpage\u002F4":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":185,"head_links":188,"breadcrumbs":173,"posts":192,"pages":168,"head":1451},"Jonathan Theuring","","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"full_bio":10,"job_title":11,"specialist_service_links":12,"photo":40,"page_content_modules":95,"hero":169},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n","Associate Director, SEO",[13,30],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},113,"98","2020-12-16 14:38:35","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":31,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":56},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width":78,"12_col-height":79,"default_landscape":80,"default_landscape-width":81,"default_landscape-height":55,"default_portrait":82,"default_portrait-width":55,"default_portrait-height":81,"6_col_and_margin_short":83,"6_col_and_margin_short-width":75,"6_col_and_margin_short-height":79,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":79,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":79,"staff_image_696_600":91,"staff_image_696_600-width":54,"staff_image_696_600-height":55,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[96],{"acf_fc_layout":97,"reduced":98,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":99,"posts":100},"author_posts",true,"Jonathan Theuring’s posts",{"data":101,"pages":168},[102,116,128,138,148,158],{"type_key":103,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":113},"post","Google’s AI Overviews: What you need to know","\u003Cp>Google’s AI Overviews – a new generative AI search results feature – was rolled out to all users in the US starting from 14th May, following an announcement at I\u002FO 2024. Powered by a custom model of Google’s chatbot technology, Gemini, this feature reshapes the way we research, plan, and even brainstorm using the search […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ai-overviews\u002F","2025-10-20T16:19:35",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fsolen-feyissa-Aj7cDaR6QXs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":4,"image":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":103,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":125},"April 2024 Google algorithm and search industry updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search including new features, SGE updates, industry developments and the effect of the March 2024 Core Update. Firstly, Google officially concluded the rollout of the March 2024 Core Update on 19th April, making it one of the longest core updates ever […]\u003C\u002Fp>\n","\u002Fblog\u002Fapril-2024-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:19:58",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":4,"image":112},{"to":126,"name":127},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":103,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":133,"image":134,"authors":135,"category":137},"March 2024 Google Algorithm and Search Industry Updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search including new features, deal announcements and a potential algorithm update.  First and foremost, Google rolled out the March 2024 Core Update which has caused a large degree of ranking volatility. This was released alongside the Spam Update, which was designed […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarch-2024-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:11",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fekaterina-novitskaya-kcwb2wDxQFM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[136],{"name":4,"image":112},{"to":126,"name":127},{"type_key":103,"title":139,"excerpt":140,"to":141,"postedAt":142,"readingTime":143,"image":144,"authors":145,"category":147},"January 2024 Google algorithm and search industry updates","\u003Cp>After a relatively calm and stable December, January also saw no significant Google Algorithm Updates or Core Updates. However, now that March is only one month away, Google has officially announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric on March 12, 2024. We’ll take […]\u003C\u002Fp>\n","\u002Fblog\u002Fjanuary-2024-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:22",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Farno-senoner-BaIscxUasmQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[146],{"name":4,"image":112},{"to":126,"name":127},{"type_key":103,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":153,"image":154,"authors":155,"category":157},"November 2023 Google algorithm and search industry updates","\u003Cp>November saw the conclusion of Google’s Core Update rollout, its fourth update of the year. In this article, we’ve covered the impact of this latest update, as well as the winners and losers.  We’ve also covered how Google is working on improving structured data markup for companies in search results and introducing AI-driven generative summaries. […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2023-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:56",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fmeric-tuna-hfe_ddjkLhw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156],{"name":4,"image":112},{"to":126,"name":127},{"type_key":103,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":163,"image":164,"authors":165,"category":167},"The purpose of blogs: Showcasing value in Google Analytics 4","\u003Cp>The purpose of blogs is often questioned – even in the most digitally savvy companies. Is blogging just about raising brand awareness and educating your target audience? Or can a company blog drive meaningful revenue? Criticisms levelled at blogs abound in the C-suite. It is common to hear assertions that they are a waste of […]\u003C\u002Fp>\n","\u002Fblog\u002Fpurpose-of-blogs-showcasing-value-ga4\u002F","2026-08-25T09:57:15",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fdiego-ph-fIq0tET6llw-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[166],{"name":4,"image":112},{"to":114,"name":115},"7",{"type":170,"style":171,"title":172,"heading":4,"intro":10,"services":12,"breadcrumbs":173,"photo":57,"social":185},"author","dark","Meet the Team",[174,177,180,183],{"path":175,"name":176},"\u002F","Home",{"path":178,"name":179},"\u002Fabout\u002F","About Us",{"path":181,"name":182},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":184,"name":4},null,{"twitter":186,"linkedin":187},"https:\u002F\u002Ftwitter.com\u002Ftheuring_seo","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonathantheuring\u002F",[189],{"rel":190,"href":191},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F",[193,514,702,890,1076,1264],{"id":194,"date":195,"date_gmt":195,"guid":196,"modified":107,"modified_gmt":107,"slug":198,"status":19,"type":103,"link":106,"title":199,"content":200,"excerpt":203,"author":204,"featured_media":205,"comment_status":20,"ping_status":20,"sticky":202,"template":5,"format":206,"meta":207,"categories":210,"collections":211,"coauthors":212,"class_list":214,"acf":222,"head_links":223,"breadcrumbs":224,"url_path":106,"search_description":209,"featured_image_urls":231,"authors":266,"type_nicename":277,"reading_minutes":108,"category":278,"yoast_title":208,"yoast_meta":280,"yoast_json_ld":337,"_links":464},28630,"2024-05-16T14:39:24",{"rendered":197},"\u002F?p=28630","google-ai-overviews",{"rendered":104},{"rendered":201,"protected":202},"\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Google’s AI Overviews – a new generative AI search results feature – was rolled out to all users in the US starting from 14th May, following an announcement at I\u002FO 2024.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Powered by a custom model of Google’s chatbot technology, Gemini, this feature reshapes the way we research, plan, and even brainstorm using the search engine. When triggered by your query, AI Overviews provides a handy summary on the topic, pieced together from various sources, along with links to pages you can visit to learn more. \u003C\u002Fp>\n\n\n\n\u003Cp>The aim is to make it easier for us to find the answers we need without having to spend minutes or even hours visiting different webpages, clicking back and forth from search results. To quote the official slogan: “Google will do the Googling for you. Just ask.”\u003C\u002Fp>\n\n\n\n\u003Cp>This is exciting news for search engine users, with the potential for AI Overviews to revolutionise the way we access information and unlock new possibilities for online research. Understandably, given that this feature can remove the need to browse the traditional organic listings or even visit webpages from search, it has also ruffled the feathers of some website owners and those in the wider digital marketing community. In certain cases, we’ve seen speculation that this could spell the death of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, but the reality is that it simply changes the nature of the game (\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews#what-does-this-mean-for-seo\">more on this below\u003C\u002Fa>).\u003C\u002Fp>\n\n\n\n\u003Cp>So, what does all of this really mean for us in practice? And what new functionalities does AI Overviews have to offer? Read on to discover the answers to these questions and more.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display'; id=\" updated-post\"=\"\">\u003Cstrong>NOTE: This article was originally published to coincide with the launch of AI Overviews. It will be updated routinely to reflect changes and provide additional information.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-are-googles-ai-overviews\">What are Google’s AI Overviews?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#unpacking-the-key-features-of-ai-overviews\">Unpacking the key features of AI Overviews\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#fine-tuning-responses\">Fine-tuning responses\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#search-with-video\">Search with video\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#view-organised-search-results\">View organised search results\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-overview-link-cards-generate-higher-ctrs-than-traditional-results\">AI Overview link cards generate higher CTRs than traditional results\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-common-will-these-overviews-be-and-how-much-pixel-space-will-they-take-up\">How common will these Overviews be? And how much pixel space will they take up?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#clicks-from-ai-overviews-wont-be-differentiated-in-google-search-console\">Clicks from AI Overviews won’t be differentiated in Google Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#can-you-optimise-for-ai-overviews\">Can you optimise for AI Overviews?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#seo-by-impression\">SEO by Impression\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-are-googles-ai-overviews\">What are Google’s AI Overviews?\u003C\u002Fh2>\n\n\n\n\u003Cp>AI Overviews are a new Google \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fserp-features\u002F\">search results feature\u003C\u002Fa> offering users AI-generated answers to their queries or summaries of topics. They combine information from multiple sources and provide useful links for further research, using state-of-the-art chatbot technology powered by a custom model of Google Gemini.\u003C\u002Fp>\n\n\n\n\u003Cp>Similar to Microsoft Copilot in Bing, this approach transforms the traditional search journey by offering information from a range of different places in a single view. There’s no longer a need for the user to navigate through several webpages from search to find what they’re looking for – and, again like Copilot, AI Overviews direct users to webpage links where they can access more information.\u003C\u002Fp>\n\n\n\n\u003Cp>Despite the similarities, the search engine giant certainly plans to use AI Overviews as a platform from which to step up its game in the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbing-differ-google\u002F\">ongoing Bing versus Google battle\u003C\u002Fa>. As announced in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=XEzRZ35urlk\">Google I\u002FO 2024 keynote\u003C\u002Fa> (00:41:30 to 00:55:18), Google Search Labs has been working on the development of a range of awesome new features to enhance our experience of Search even further in the coming months. These include the ability to adjust Overviews to provide simpler or broken down summaries and, on the flip side, ask complex questions that require multiple steps of reasoning and receive a consolidated answer in one interface.\u003C\u002Fp>\n\n\n\n\u003Cp>The core concept behind this feature first entered testing back in May 2023 with the launch of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-generative-experience-generative-ai-sge-guide\u002F\">Search Generative Experience (SGE)\u003C\u002Fa>, an opt-in experiment conducted by Google Search Labs to refine the technology prior to general rollout. Since then, early access test users have submitted billions of queries and received SGE responses, providing Google with the training data needed to help launch this new offering – now rebranded as AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Cp>AI Overviews is currently only available in the US, but is expected to be rolled out in other countries shortly.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"unpacking-the-key-features-of-ai-overviews\">Unpacking the key features of AI Overviews\u003C\u002Fh2>\n\n\n\n\u003Cp>At the time of its US rollout, AI Overviews provided users with a simple interface containing an AI-generated response (based on results from Google’s index) and a set of citation links (known as ‘link cards’) beneath the summary.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>In this screenshotted example provided by Google, the user’s query is ‘how do you clean a fabric sofa’. By amalgamating information sourced from articles and forums online, Gemini is capable of composing a summary that outlines some tips for achieving this task, followed by tiles beneath that provide links to the sources of this information. \u003C\u002Fp>\n\n\n\n\u003Cp>This is the foundation of AI Overviews: providing digestible answers to quick questions, then giving users the option to go further with their research if they choose to visit the cited webpages. And to begin with, this will only apply to searches relating to dining and recipes. But very soon, it will also cover:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Films\u003C\u002Fli>\n\n\n\n\u003Cli>Music\u003C\u002Fli>\n\n\n\n\u003Cli>Books\u003C\u002Fli>\n\n\n\n\u003Cli>Hotels \u003C\u002Fli>\n\n\n\n\u003Cli>Shopping\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"895\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FScreenshot-2024-05-15-at-14.36.43.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28636\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-google-search-may-2024\u002F\">Google\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In the longer term, Google Search Labs is looking to open AI Overviews up to a much wider spectrum of topic areas. There are also plans to build on its functionalities in several clever ways, which have been teased but are yet to be rolled out at the time of writing. Read on for a snapshot of what we can expect to come.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"fine-tuning-responses\">Fine-tuning responses\u003C\u002Fh3>\n\n\n\n\u003Cp>One of the next features to come will be the ability to adjust your AI Overview for either a simpler response – which could be useful for explaining complex topics to children – or a breakdown, handy in cases where you need to see a more detailed view of a topic, broken down into bitesize sections. These adjustments will be controlled by buttons positioned at the top of the search results, as shown in this screenshot:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2308\" height=\"1378\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FScreenshot-2024-05-16-at-11.33.46.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28633\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-google-search-may-2024\u002F\">Google\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>In the example highlighted by the screenshot below, we can opt to view a simpler Overview. Here the user has submitted the query ‘explain the connection between lightning and thunder’, then requested a simpler summary of the response:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2332\" height=\"1058\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FScreenshot-2024-05-16-at-11.37.06.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28634\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-google-search-may-2024\u002F\">Google\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Alternatively, there’s the option to see a more detailed ‘break it down’ Overview, as shown here:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2334\" height=\"1382\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FScreenshot-2024-05-16-at-11.37.46.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28635\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-google-search-may-2024\u002F\">Google\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"search-with-video\">Search with video\u003C\u002Fh3>\n\n\n\n\u003Cp>Since the advent of Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fintroducing-mum\u002F\">Multitask Unified Model (MUM)\u003C\u002Fa> in 2021, the search engine has made significant strides in multimodal technology, allowing it to gain a better understanding of information from different sources, such as webpages, images, and even videos. We have already seen this put to use in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flens.google\u002F\">Google Lens\u003C\u002Fa>, a Google app that lets you explore and find answers online using photos.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>The search engine now has plans to facilitate video search. Soon, we’ll be able to submit videos via Lens, ask a question, and receive AI Overview responses, opening up compelling new ways for users to understand the world around them. \u003C\u002Fp>\n\n\n\n\u003Cp>In the live demo during \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=XEzRZ35urlk\">I\u002FO 2024\u003C\u002Fa> (00:50:05 onwards), Lens is able to take a video of a record player with a faulty tonearm, combined with the question ‘why will this not stay in place?’, and provide an AI Overview (as shown in the screenshot here).\u003C\u002Fp>\n\n\n\n\u003Cp>What’s impressive is that the software recognises:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The name of the faulty part (in this case, the tonearm on a record player).\u003C\u002Fli>\n\n\n\n\u003Cli>The brand and model of the record player.\u003C\u002Fli>\n\n\n\n\u003Cli>That the tonearm may be unbalanced.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>From this, Gemini is capable of assembling a short but useful summary of tips that could help, linking to a relevant how-to article on the topic, and suggesting some other possible issues that could cause a tonearm to move as shown in the user’s video.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1496\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FScreenshot-2024-05-15-at-15.17.22.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28637\" style=\"width:362px;height:748px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=XEzRZ35urlk\">Google (via YouTube)\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"view-organised-search-results\">View organised search results\u003C\u002Fh3>\n\n\n\n\u003Cp>Pushing ahead far beyond what we’re seeing from AI Overviews in their current iteration, we’ll soon be able to use Google as a brainstorming tool thanks to advanced categorisation of search results. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Take the example of a user searching for ‘anniversary celebration dinner places’ in their area – when the new generative AI categorisation comes into effect, search results will be broken down into a range of sections to aid research, from a map highlighting ‘anniversary-worthy restaurants’ in your local area through to ‘critic picks for special occasions’. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s easy to see how this technology could be applied to a wide range of other searches going forward. You can imagine, for example, a user searching for the best films in a given category and being presented with a selection of different sub-genres, moods, or eras to choose from. And the same idea could be applied to shopping in the future, helping buyers to browse products from different subcategories in one space before making their decision.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"1322\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FScreenshot-2024-05-16-at-11.44.05.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28638\" style=\"width:485px;height:992px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-google-search-may-2024\u002F\">Google\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fh2>\n\n\n\n\u003Cp>From a user perspective, then, AI Overviews seem pretty cool: just from one quick look at the features that’ll be on offer, it’s easy to see how it could revolutionise the way we research online. But not everyone is happy. \u003C\u002Fp>\n\n\n\n\u003Cp>On the one hand, we’ve already seen evidence of some \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Flily-ray-44755615_seo-sge-activity-7192874491461431297-Napw\u002F\">grotesque generative AI gaffs\u003C\u002Fa> that will impact everyone – some of these errors may just mar the user experience, whereas others could be potentially dangerous. On the other hand, it’s really the SEO community that is up in arms about what AI Overviews holds for the future of Search. And you can understand why. Over time, we’ve seen the introduction of new \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fserp-features\u002F\">SERP features\u003C\u002Fa> like this, shifting search results away from the traditional ‘10 blue links’ towards a more immersive experience. With users increasingly able to find answers, solutions, or products directly in the search results without visiting pages outside of Google, some sites have seen the erosion of organic click-through rates (CTRs).\u003C\u002Fp>\n\n\n\n\u003Cp>Surely this scenario is only set to get worse as AI Overviews appear for search queries across an expanding range of topics, vying for attention and clicks? Logic might lead us to this conclusion, but some of the initial indications we’ve seen suggest otherwise…\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-overview-link-cards-generate-higher-ctrs-than-traditional-results\">AI Overview link cards generate higher CTRs than traditional results\u003C\u002Fh3>\n\n\n\n\u003Cp>Hema Budaraju, Google’s senior director of product for the new feature, shared in an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418\">interview with Search Engine Land\u003C\u002Fa> that CTRs on AI Overview link cards are higher than standard web results. She likens them to featured snippets, which often see the lion’s share of clicks on a results page, at the expense of listings lower down the page.\u003C\u002Fp>\n\n\n\n\u003Cp>For those sites that can capture the coveted link cards, there may well be additional clicks up for grabs. But, with so much focus and attention now placed towards the top of the search results, it remains to be seen what share of the clicks the traditional universal listings lower down will receive.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-common-will-these-overviews-be-and-how-much-pixel-space-will-they-take-up\">How common will these Overviews be? And how much pixel space will they take up?\u003C\u002Fh3>\n\n\n\n\u003Cp>With SGE having been in testing via Search Labs for a year prior to the launch, Google has had plenty of time to experiment with the types of queries to show Overviews for – and how often. Early numbers suggested that they could be shown on as much as 75-80% of all queries, but the most recent figures give a much more conservative estimate of AI Overviews coverage:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">🔥 Google SGE just went live 🔥\u003Cbr>\u003Cbr>I've got some good news: Google scaled SGE coverage down before the launch.\u003Cbr>\u003Cbr>– Only 14% of queries return SGE results automatically\u003Cbr>– 28% of queries return SGE after pressing  the "generate" button (forced)\u003Cbr>– 58% of Google queries have no SGE… \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002Ff368jTIiMl\">pic.twitter.com\u002Ff368jTIiMl\u003C\u002Fa>\u003C\u002Fp>— Bartosz Góralewicz (@bart_goralewicz) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fbart_goralewicz\u002Fstatus\u002F1790438632081240095?ref_src=twsrc%5Etfw\">May 14, 2024\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Only time will tell as to the true extent of the impact, but Onely’s analysis suggests that at this point as little as 14% of queries might automatically return AI Overviews – with 28% giving users the option to generate a summary, and 58% presenting no generative AI features at all. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.brightedge.com\u002Fnews\u002Fpress-releases\u002Fbrightedge-releases-latest-search-generative-experience-sge-data-google-prepares\">BrightEdge Generative Parser data\u003C\u002Fa> has also shown that the amount of pixel space occupied by Overviews is shrinking on average, decreasing from 1,200 to just 1,050 pixels over the course of April 2024. It seems, then, that this new search results feature is appearing less frequently and taking up less space than we saw during the initial testing phase.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"clicks-from-ai-overviews-wont-be-differentiated-in-google-search-console\">Clicks from AI Overviews won’t be differentiated in Google Search Console\u003C\u002Fh3>\n\n\n\n\u003Cp>Although AI Overview link cards may receive higher CTRs than other organic listings, it isn’t possible to monitor this for yourself at present. Unlike with some other Search Appearances, Google Search Console doesn’t offer the ability to filter by Overview traffic; clicks and impressions will be recorded in the platform (as with standard organic listings), but there won’t be any filtering options to help you narrow things down.\u003C\u002Fp>\n\n\n\n\u003Cp>This clearly presents challenges for reporting on how we’re performing. And without access to the necessary data, at this stage there’s no quantitative way of assessing whether we’re even remotely on the right track when it comes to optimising for AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"can-you-optimise-for-ai-overviews\">Can you optimise for AI Overviews?\u003C\u002Fh3>\n\n\n\n\u003Cp>Following this train of thought, the lack of segmented AI Overview data begs the question: can SEOs even optimise for AI Overviews?\u003C\u002Fp>\n\n\n\n\u003Cp>Access to Google’s SGE during the testing phase has meant that specialists have already been able to experiment with how to acquire Overview link cards for some time now (and this, in itself, could be the basis of an entirely separate article). \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst we are yet to see any conclusive results from testing, the following general inferences have been made:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Some conventional ranking factors still apply\u003C\u002Fstrong> – that is, fast and technically sound sites with authoritative backlink profiles, clear topical authority, and strong UX tend to win out. This is supported by the fact that \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fapril-2024-google-algorithm-and-search-industry-updates\u002F#sge-how-google-wants-to-take-over-online-retail\">pages featuring in the top ten results are more likely to earn link cards\u003C\u002Fa>.\u003C\u002Fli>\n\n\n\n\u003Cli>It seems as though \u003Cstrong>at least some ranking factors are different\u003C\u002Fstrong>, as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fapril-2024-google-algorithm-and-search-industry-updates\u002F#sge-how-google-wants-to-take-over-online-retail\">almost half of link card citations do not appear in the traditional results\u003C\u002Fa>.\u003C\u002Fli>\n\n\n\n\u003Cli>Content that \u003Cstrong>exactly matches the phrasing of a query\u003C\u002Fstrong> is often selected. Shorter pages that directly answer questions may be favoured over long-form guides. You may also want to adapt your content to fit closely with relevant Overviews showing in search results.\u003C\u002Fli>\n\n\n\n\u003Cli>Overviews often combine \u003Cstrong>short, easy-to-read paragraphs\u003C\u002Fstrong> that are written in simple language. Focusing on readability could therefore help you to pick up link cards.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Information gain\u003C\u002Fstrong> remains a key focus. As always, the more you can add to the conversation with your content and individual answers (rather than repeating the same information available elsewhere), the greater the likelihood that you’ll rank.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>At this point, these are just speculations made by commentators in the SEO community based on the Overviews seen in the wild so far. We’ll update this article with the proven facts and confirmed ranking factors, as and when they’re available.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"seo-by-impression\">SEO by Impression\u003C\u002Fh2>\n\n\n\n\u003Cp>The rollout of Overviews is just the beginning of how generative AI will influence Search and SEO. \u003Cstrong>To learn\u003C\u002Fstrong> \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F\">how to optimise for AI search\u003C\u002Fa> and get ahead of competitors, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out to our team\u003C\u002Fa>\u003C\u002Fstrong>.\u003C\u002Fp>\n",false,{"rendered":105,"protected":202},42,28653,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":208,"_yoast_wpseo_metadesc":209,"inline_featured_image":202,"footnotes":5},"Google's AI Overviews: What You Need to Know | Impression","Google started rolling out AI Overviews, a new Gemini-powered search results feature, from 14th May 2024. Discover everything you need to know 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As we reported \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmarch-2024-google-algorithm-and-search-industry-updates\u002F\">last month\u003C\u002Fa>, this coincided with the release of the Spam Updates, where we saw many, including legitimate websites, penalised as a result. \u003C\u002Fp>\n\n\n\n\u003Cp>Google has also made further changes and updates to ranking drop documentation which aims to give advice following these updates for websites which have been negatively affected as a result. They have also made some debatable statements that suggest that links may not be as important as once thought. \u003C\u002Fp>\n\n\n\n\u003Cp>In addition to these updates, Google has continued to test its SGE platform, suggesting its intentions to take over the online retail space. We’ll take a closer look at the impacts this poses for e-commerce sites by providing a summary of an interesting study carried out by Onely. \u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-march-2024-core-update-officially-completed\">Google March 2024 core update officially completed\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-did-this-core-update-target\">What did this core update target?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-effects-of-the-core-update\">The effects of the core update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-john-mueller-on-website-recovery-after-core-updates\">Google’s John Mueller on website recovery after core updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#big-update-to-googles-ranking-drop-documentation\">Big update to Google’s ranking drop documentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-further-postpones-third-party-cookie-deprecation-in-chrome\">Google further postpones third-party cookie deprecation in Chrome\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-is-this-important\">Why is this important?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-confirms-links-are-not-that-important\">Google confirms links are not that important\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#sge-how-google-wants-to-take-over-online-retail\">SGE: How Google wants to take over online retail\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean\">What does this mean?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#openai-to-show-content-links-in-response-to-queries\">OpenAI to show content & links in response to queries\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-march-2024-core-update-officially-completed\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-march-2024-core-update-officially-completed-a-week-ago\u002F514919\u002F\">Google March 2024 core update officially completed\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has officially concluded its March 2024 Core Update after a period of ranking volatility. However, Google’s confirmation of the update’s completion on its data anomaly page came a week later than the actual conclusion, leaving the SEO community speculating.\u003C\u002Fp>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">core algorithm update\u003C\u002Fa>, which was announced on March 5, lasted until April 19, taking a total of 45 days to roll out. This update was one of the largest and most complex updates ever released by Google due to the multiple core systems involved. As a result, this led to more significant fluctuations in rankings as the different systems were updated.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-did-this-core-update-target\">What did this core update target?\u003C\u002Fh3>\n\n\n\n\u003Cp>With the influx of content created by generative AI, this update sought to reduce spammy content, by over 40% to be precise. Google is now treating “low quality” spam with the same severity as pure spam. \u003C\u002Fp>\n\n\n\n\u003Cp>As well as addressing spammy content, this update also looked to target link spam, including creating low-value content for manipulative links and repurposing expired domains with drastically different content. \u003C\u002Fp>\n\n\n\n\u003Cp>The core update marked a shift in Google’s ranking criteria, reducing the importance of links and emphasising quality, credibility, and substantive content. Google’s spam policies no longer designate links as “important” but merely as “a factor.”\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-effects-of-the-core-update\">The effects of the core update\u003C\u002Fh3>\n\n\n\n\u003Cp>The aftermath of the update was palpable, with some websites experiencing losses of over 60% in organic search traffic. Additionally, hundreds of sites were deindexed for allegedly violating Google’s guidelines. It has been suggested that if you were negatively impacted by the Helpful Content Update back in September 2023, you were likely to have felt further impact by this one.  \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fon-page.ai\u002Fpages\u002Fgoogle-march-2024-core-update\u002F\">An interesting report and analysis\u003C\u002Fa> carried out by Eric Lancheres found that affiliate websites were impacted the most despite having high-quality content. This led him to believe that having good articles and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F\">content strategy\u003C\u002Fa> may no longer be enough. Instead, these should be supported with other \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">on-page SEO strategies\u003C\u002Fa> including internal link building and targeting the keywords which aim to keep users on your website.  \u003C\u002Fp>\n\n\n\n\u003Cp>Further findings in the report highlighted that local, e-commerce and resource websites were not impacted by the update. Most interestingly, it was suggested that websites with a large social media presence and following appeared to thrive during the update. \u003C\u002Fp>\n\n\n\n\u003Cp>With the update finally complete, SEOs and website owners are urged to audit their strategies and websites to align with Google’s new ranking perspective.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-john-mueller-on-website-recovery-after-core-updates\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogles-john-mueller-on-website-recovery-after-core-updates\u002F515122\u002F\">Google’s John Mueller on website recovery after core updates\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>John Mueller, a Google Search Advocate, recently addressed concerns raised by SEO professional Thomas Jepsen regarding the impact of recent search algorithm updates. Jepsen asked if sites affected by the updates would recover once issues were resolved:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"922\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fapril-2024-seo-updates-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28591\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Mueller reiterated Google’s stance that it doesn’t hold grudges against sites and that recovery is possible. However, he acknowledged that reassessment of rankings could take months, and significant effects might require another update cycle.\u003C\u002Fp>\n\n\n\n\u003Cp>He referenced a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fupdates\u002Fcore-updates#how-long-does-it-take-to-recover-from-a-core-update\">Google help document\u003C\u002Fa> explaining that improvements made by site owners aren’t a guarantee of recovery and highlighted the role of broad core updates in influencing recovery.\u003C\u002Fp>\n\n\n\n\u003Cp>Further discussion ensued regarding the recovery process for sites affected by recent updates, with Mueller emphasising that recovery depends on individual situations and can require significant time and effort.\u003C\u002Fp>\n\n\n\n\u003Cp>Industry figure Lily Ray expressed frustrations about sites experiencing further declines despite making improvements, highlighting the challenges faced by impacted websites:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“…many HCU-affected websites – which have been making all kinds of improvements over the last 7 months – have only seen further declines with the March Core Update.\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>I have seen some sites lose 90% or more of their SEO visibility since the HCU, with the last few weeks being the nail in the coffin, despite making significant improvements.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Following the rollout of the March 2024 update, many sites were negatively impacted, despite their best efforts to improve low-quality content, fix technical issues and follow Google’s guidelines. This highlights that clear guidance from Google on recovering from core updates is essential. \u003C\u002Fp>\n\n\n\n\u003Cp>The key takeaway from Mueller’s comments: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Regaining previous rankings after an algorithm hit is possible if sufficient content\u002Fsite quality improvements are made.\u003C\u002Fli>\n\n\n\n\u003Cli>Recovery timelines can vary significantly and may require a future core algorithm update.\u003C\u002Fli>\n\n\n\n\u003Cli>Even with enhancements, recovery isn’t guaranteed as rankings depend on the overall pool of competing content.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"big-update-to-googles-ranking-drop-documentation\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fbig-update-to-googles-ranking-drop-documentation\u002F514933\u002F\">Big update to Google’s ranking drop documentation\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In April, Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fmonitor-debug\u002Fdebugging-search-traffic-drops\">updated its documentation\u003C\u002Fa> on diagnosing ranking drops, introducing five key changes aimed at improving the process. We’ll take a closer look at each of these below. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Change 1: Downplays fixing traffic drops\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Previously, the documentation stated that traffic drops can be reversed, however, identifying the reason for these drops is not always straightforward. The new guidance has removed reference to the fact that traffic drops can be reversed and instead now reads: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“A drop in organic Search traffic can happen for several reasons, and it may not be straightforward to understand what exactly happened to your site.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Change 2: Security or spam issues\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Google has also updated its traffic graph illustrations so that they highlight the causes for each kind of traffic decline. This now better reflects the fact that algorithmic changes and manual actions are not technical issues. The document now reads: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“Large drop from an algorithmic update, site-wide security or spam issue”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Change 3: Technical issues \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>There has also been another change made to the graph label to make it more accurate. Previously the graph label referenced “page-level” technical issues, whereas it now reads:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“Technical issue across your site, changing interests” \u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“Changing interests” includes market changes and product changes e.g. product trends and new product launches which make previous products less desirable. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Change 4: New guidance for algorithmic changes\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Google has also combined two smaller sections, introducing a new section which covers algorithmic changes including guidance for small and large drops in position. This guidance now reads: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“A small drop in position is when there’s a small shift in position in the top results (for example, dropping from position 2 to 4 for a search query). In Search Console, you might see a noticeable drop in traffic without a big change in impressions.\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>Small fluctuations in position can happen at any time (including moving back up in position, without you needing to do anything). In fact, we recommend avoiding making radical changes if your page is already performing well.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>And for large drops in position: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“A large drop in position is when you see a notable drop out of the top results for a wide range of terms (for example, dropping from the top 10 results to position 29).\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>In cases like this, self-assess your whole website overall (not just individual pages) to make sure it’s helpful, reliable and people-first. If you’ve made changes to your site, it may take time to see an effect: some changes can take effect in a few days, while others could take several months. For example, it may take months before our systems determine that a site is now producing helpful content in the long term. In general, you’ll likely want to wait a few weeks to analyse your site in Search Console again to see if your efforts had a beneficial effect on ranking position.\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>Keep in mind that there’s no guarantee that changes you make to your website will result in noticeable impact in search results. If there’s more deserving content, it will continue to rank well with our systems.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Change 5: Trivial changes\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, Google has made some more trivial changes which in comparison may seem insignificant, however, these changes do make the documentation more precise. One of which was a change of headings from:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>“You recently moved your site” \u003C\u002Fem>\u003C\u002Fstrong>to\u003Cstrong>\u003Cem> “Site moves and migrations”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-further-postpones-third-party-cookie-deprecation-in-chrome\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-further-postpones-third-party-cookie-deprecation-in-chrome\u002F514757\u002F\">Google further postpones third-party cookie deprecation in Chrome\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google, in its quarterly joint report with the UK’s Competition and Markets Authority (CMA), announced another delay to its plan of removing third-party cookies from its Chrome web browser. Originally, they aimed to finish phasing out third-party cookies by the end of Q4, but due to ongoing challenges and feedback from the industry, regulators, and developers, they’ve had to push back the deadline again.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-is-this-important\">Why is this important?\u003C\u002Fh3>\n\n\n\n\u003Cp>Well, third-party cookies are used by advertisers to track a user’s activity across different websites. Google wants to get rid of them to give people more privacy online. But these delays mean digital publishers and advertisers who rely on these cookies to understand what users are doing might face some big changes. \u003C\u002Fp>\n\n\n\n\u003Cp>Some groups worry that if cross-site tracking is restricted, websites might resort to less transparent ways to collect your data without you knowing, which could be bad for privacy.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-confirms-links-are-not-that-important\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-needs-very-few-links\u002F514494\u002F\">Google confirms links are not that important\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>At the end of April, during a conference, Gary Illyes from Google suggested that links are not as crucial for SEO as they used to be. Historically, links were important for SEO as having lots of high-quality links pointing to a website could enhance the site’s trustworthiness and importance. Plus, the anchor text of those links could be used to provide additional information and make it easier for the search engine to contextualise the page.\u003C\u002Fp>\n\n\n\n\u003Cp>However, at the conference, Illyes said that nowadays, websites don’t need as many links to rank well in search results. Instead, Google’s machine learning and use of AI have made it easier for the search engine to understand web pages without the need for these links. For this reason, Google is placing less emphasis on links when it comes to ranking factors. On X, Illyes seemingly backtracked on his statement.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"406\" height=\"213\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fapril-2024-seo-updates-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28590\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fmethode\u002Fstatus\u002F1781357974578995315?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1781357974578995315%7Ctwgr%5E138916fa513ff09833ee35f1014f3fe0467144bb%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-needs-very-few-links%2F514494%2F\">methode on X\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fapril-2024-seo-updates-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28592\" width=\"363\" height=\"815\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7190681868055248897\u002F\">\u003Cem>Dave Peris on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This caused a bit of a stir in online discussions. Some people pointed out that Google has made contradictory remarks before about what it says about how it ranks websites. During Google’s Antitrust Trial, it was revealed that some factors Google claimed weren’t important actually were. So, some SEOs advise taking Google’s statements with a pinch of salt.\u003C\u002Fp>\n\n\n\n\u003Cp>The debate continues over just how much links affect a website’s ranking. On one side, Google is likely to be able to understand web pages without relying so heavily on links. On the other side, relevant links from other reputable websites can still show Google that a site is trustworthy and has expertise in its field (key factors of E-E-A-T). As a rule of thumb, it’s a good idea to try to get links from other sites that are relevant and have a good reputation when you can.\u003C\u002Fp>\n\n\n\n\u003Cp>Need help acquiring links? Enquire about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR and Content Services\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"sge-how-google-wants-to-take-over-online-retail\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.onely.com\u002Fblog\u002Fgoogle-sge-ecommerce-study\u002F\">SGE: How Google wants to take over online retail\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>For the past year, Google has been testing something called the Search Generative Experience (SGE), a tool that marks the search engine’s transition towards artificial intelligence. This feature aims to provide users with quick summaries of information at the top of the search results, without needing to click through to a website, and was rolled out as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">AI Overviews\u003C\u002Fa> on 14th May 2024.\u003C\u002Fp>\n\n\n\n\u003Cp>Within AI Overviews, if you search for “When was Big Ben built,” instead of having to visit a website, Google will show you a summary right at the top of the search results. Similarly, if you search for a more commercial term like “running shoes,” Google might show you a carousel of different running shoes you can buy, making the research and buying process easier than ever.\u003C\u002Fp>\n\n\n\n\u003Cp>However, it’s not entirely clear how Google decides which information to show in these summaries. A \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.onely.com\u002Fblog\u002Fgoogle-sge-ecommerce-study\u002F\">study by Onely\u003C\u002Fa> found that almost half of the sources used in SGE summaries during testing didn’t show up in Google’s organic search results. But it also found that if a website was already in the top 10 search results, it had a better chance of being included in the SGE.\u003C\u002Fp>\n\n\n\n\u003Cp>Other key findings from this study include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>90% of e-commerce queries returned a SGE result\u003C\u002Fli>\n\n\n\n\u003Cli>SGE favours faster websites as they cost less to load\u003C\u002Fli>\n\n\n\n\u003Cli>SGE is likely to replace feature snippets\u003C\u002Fli>\n\n\n\n\u003Cli>Over 70% of e-commerce SGE results feature a YouTube video\u003C\u002Fli>\n\n\n\n\u003Cli>Typically, Google references five sources for each SGE result\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean\">What does this mean?\u003C\u002Fh3>\n\n\n\n\u003Cp>If you rely on featured snippets or provide easy-to-answer information, you might need to adjust your strategy because SGE could become the new way people get their quick answers. For e-commerce sites, it’s important to focus on creating listings with lots of unique photos and videos to stand out in SGE results.\u003C\u002Fp>\n\n\n\n\u003Cp>Even with this shift, sticking to the basics of SEO is still important. Make sure your content matches what people are searching for, covers the whole user journey, and is easy to read and understand.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"openai-to-show-content-links-in-response-to-queries\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fopenai-to-show-content-links-in-response-to-queries\u002F515214\u002F\">OpenAI to show content & links in response to queries\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>OpenAI has struck a content licensing deal with the Financial Times. This means that OpenAI will be able to access the global news site’s content to train and improve its language models. Users will now see quotes and links to the Financial Times alongside summaries based on its content. This move, although currently exclusive to the Financial Times, reflects OpenAI’s exploration of new content delivery methods.\u003C\u002Fp>\n\n\n\n\u003Cp>This approach involves displaying quotes and linking to content, hinting at ChatGPT’s potential evolution into a search-like tool. In related news, eager-eyed Twitter users have noticed that ChatGPT has added the subdomain:  search.chatgpt.com which suggests progress in this direction.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fapril-2024-seo-updates-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28593\" width=\"370\" height=\"486\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fai_for_success\u002Fstatus\u002F1784394503962431708\">ai_for_success on X\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for SEO?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This agreement could be the start of ChatGPT becoming a significant source of traffic by linking to websites and offering direct quotes. It underscores the significance of producing high-quality, informative content that is worthy of being linked to.\u003C\u002Fp>\n\n\n\n\u003Cp>However, there are uncertainties about which content will be displayed and whether publishers can opt-out. This remains a hot topic and we will keep you updated as the situation unfolds. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts, or to learn how we can support you, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":118,"protected":202},28596,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":526,"_yoast_wpseo_metadesc":5,"inline_featured_image":202,"footnotes":5},"April 2024 Google algorithm and search industry updates | Impression",[528,108],43,[],[213],[532,103,216,217,218,219,220,533,221],"post-28573","category-google-algorithm-updates",[],[],[537,538,539,540],{"path":175,"name":176},{"path":227,"name":228},{"path":114,"name":115},{"path":184,"name":117},"This month we bring you some exciting developments and updates from the world of search including new features, SGE updates, industry developments and the effect of the March 2024 Core Update. Firstly, Google officially concluded the rollout of the March 2024 Core Update on 19th April, making it one of the longest core updates ever […]",{"thumbnail":543,"medium":544,"medium_large":546,"large":548,"1536x1536":550,"2048x2048":552,"post-thumbnail":554,"12_col":556,"default_landscape":558,"default_portrait":560,"6_col_and_margin_short":562,"11_col_and_margin":564,"9_col_rectangle":566,"11_col":568,"staff_image_696_600":570,"rectangular_thumbnail":572},{"url":122,"width":233,"height":233},{"url":545,"width":60,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":547,"width":63,"height":25},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=510&q=90&w=768",{"url":549,"width":240,"height":241},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":551,"width":69,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1021&q=90&w=1536",{"url":553,"width":72,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1361&q=90&w=2048",{"url":555,"width":75,"height":76},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":557,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":559,"width":81,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":561,"width":55,"height":81},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":563,"width":75,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":565,"width":85,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":567,"width":87,"height":88},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":569,"width":90,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":571,"width":54,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":573,"width":93,"height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feilis-garvey-KnTK0riwLtY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[575],{"id":204,"path":268,"display_name":4,"job_title":11,"description":6,"avatar_url":112,"acf":576},{"full_bio":10,"job_title":11,"specialist_service_links":577,"photo":582},[578,580],{"page":579,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},{"page":581,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":583},{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width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,"version-history":680,"predecessor-version":683,"wp:featuredmedia":687,"wp:attachment":690,"wp:term":693,"curies":700},[667],{"href":668,"targetHints":669},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F28573",{"allow":670},[470,471,472,473,474],[672],{"href":477},[674],{"href":480},[676],{"embeddable":98,"href":483},[678],{"embeddable":98,"href":679},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=28573",[681],{"count":489,"href":682},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F28573\u002Frevisions",[684],{"id":685,"href":686},28886,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F28573\u002Frevisions\u002F28886",[688],{"embeddable":98,"href":689},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F28596",[691],{"href":692},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=28573",[694,696,698],{"taxonomy":503,"embeddable":98,"href":695},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=28573",{"taxonomy":506,"embeddable":98,"href":697},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=28573",{"taxonomy":170,"embeddable":98,"href":699},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=28573",[701],{"name":512,"href":513,"templated":98},{"id":703,"date":704,"date_gmt":704,"guid":705,"modified":132,"modified_gmt":132,"slug":707,"status":19,"type":103,"link":131,"title":708,"content":709,"excerpt":711,"author":204,"featured_media":712,"comment_status":20,"ping_status":20,"sticky":202,"template":5,"format":206,"meta":713,"categories":715,"collections":716,"coauthors":717,"class_list":718,"acf":720,"head_links":721,"breadcrumbs":722,"url_path":131,"search_description":727,"featured_image_urls":728,"authors":760,"type_nicename":277,"reading_minutes":133,"category":770,"yoast_title":714,"yoast_meta":773,"yoast_json_ld":798,"_links":852},28038,"2024-04-17T10:11:57",{"rendered":706},"\u002F?p=28038","march-2024-google-algorithm-and-search-industry-updates",{"rendered":129},{"rendered":710,"protected":202},"\n\u003Cp>This month we bring you some exciting developments and updates from the world of search including new features, deal announcements and a potential \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">algorithm update\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>First and foremost, Google rolled out the March 2024 Core Update which has caused a large degree of ranking volatility. This was released alongside the Spam Update, which was designed to stamp out low-quality, unoriginal and unhelpful content. The Spam Update has finished rolling out and it seems to have hit AI-generated content the hardest.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has also added the INP metric to the Core Web Vitals Report in Search Console. It is now easier than ever for website owners or web developers to measure their website for INP and optimise accordingly.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition to these updates, Google is testing out several new features. One of which is the usage of separate ‘Product’ and ‘Product Listing’ tabs that are a new way products can be shown in search results. The other is that AI overviews are being shown to users in the US, meaning that even those users who have opted into the search generative experience (SGE) are able to view its features.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for you? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolls-out-its-march-2024-core-algorithm-update\">Google rolls out its March 2024 core algorithm update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#still-no-helpful-content-update-recoveries-but-yes-core-update-recoveries\">Still no helpful content update recoveries but yes, core update recoveries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-first-spam-update-of-2024-finishes-rolling-out\">The first spam update of 2024 finishes rolling out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#scaled-content-abuse-search-spam\">Scaled content abuse search spam\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#expired-domain-abuse\">Expired domain abuse\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#site-reputation-abuse\">Site reputation abuse\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-adds-inp-metric-in-core-web-vitals-report\">Google Search Console adds INP metric in Core Web Vitals report\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolling-out-changes-to-shopping-searches-in-europe\">Google rolling out changes to shopping searches in Europe\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-starts-testing-ai-overviews-from-sge-in-the-main-google-search-interface\">Google starts testing AI overviews from SGE in the main Google search interface\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-does-this-matter-for-seo\">Why does this matter for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#a-study-by-authoritas-suggests-that-sge-is-a-top-threat-to-brand-and-product-terms\">A study by Authoritas suggests that SGE is a top threat to brand and product terms\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolls-out-its-march-2024-core-algorithm-update\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-march-2024-core-update\u002F510243\u002F\">Google rolls out its March 2024 core algorithm update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5287\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On 5th March, Google started to roll out their first core algorithm update of the year. \u003C\u002Fp>\n\n\n\n\u003Cp>The main purpose of this update was to tackle low-quality, unoriginal results. As part of this the search engine has updated some of their core ranking systems to help them better understand if websites are unhelpful, have a poor user experience, or were generated to satisfy search engines instead of people. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F03\u002Fcore-update-spam-policies\">Google also announced\u003C\u002Fa> that this update is more complex than usual as it involves changes to multiple core systems. As a result, they expect that this update will take around a month to complete rolling out.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fh3>\n\n\n\n\u003Cp>With core updates, you are likely to see fluctuations while they roll out and shortly after they have been completed, as Google recrawls and reranks sites based on these changes. \u003C\u002Fp>\n\n\n\n\u003Cp>The below graph from Semrush shows how volatile the SERPs have been during March.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002Fvx7lxHlbPF5jKFH8HAMmEvioS_XCfNfk33yeMoF_igohsJaqlvOhSRCM6dF0W7mZJOdACdHYKvY9tZZHxgvfea0nqgncZ-q3Bp2gbripidB0Zyae5ejinvH5fSNsqUTV-CsQAiTtqXBB1HHRaffTf9w\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"still-no-helpful-content-update-recoveries-but-yes-core-update-recoveries\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fno-hcu-yes-core-google-update-recoveries-37144.html\">Still no helpful content update recoveries but yes, core update recoveries\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In the SEO community, it was hoped that the March 2024 Core Update would offer relief to websites impacted by the September 2023 Helpful Content Update. However, this does not seem to be the case.\u003C\u002Fp>\n\n\n\n\u003Cp>Glenn Gabe provided an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1774419541377831390?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1774419541377831390%7Ctwgr%5E12a21407f96a8e6ed4c9e936750544591701f3c1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fno-hcu-yes-core-google-update-recoveries-37144.html\">insightful look\u003C\u002Fa> into recovery patterns after helpful content updates. In his analysis, he shows how none of the websites impacted by the September 2023 Helpful Content Update benefitted from the March 2024 Core Update. This is an unusual trend as he highlights how typically sites impacted by a helpful content update have \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1773754748237144495?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1773754748237144495%7Ctwgr%5E12a21407f96a8e6ed4c9e936750544591701f3c1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fno-hcu-yes-core-google-update-recoveries-37144.html\">tended to recover\u003C\u002Fa> with the rollout of a core update.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002FP7muJG1hIS3WFzV8FsMXMBeAK1khDgn6M229kBuNuwc9-tui7q5KONk7cDaPZdYAfmh-kU1jav-RvGeXmd99Ivg9yMPYuPkTGgc8Nj17sdG1JNESUspgGIAEBoCIPO1mDt9z8NGlcqBkCqEZRiqfcr8\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1774419541377831390?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1774419541377831390%7Ctwgr%5E12a21407f96a8e6ed4c9e936750544591701f3c1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fno-hcu-yes-core-google-update-recoveries-37144.html\">\u003Cem>Source: Glenn Gabe on X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"the-first-spam-update-of-2024-finishes-rolling-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-march-2024-spam-update-done-rolling-out-438505\">The first spam update of 2024 finishes rolling out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>After nearly 15 days, the first Spam update of 2024 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fstatus.search.google.com\u002Fincidents\u002FiXz2PJfodvyjaVUeqxZE\">concluded on 20 March\u003C\u002Fa>. This update coincided with the core update which at the time of writing has not yet finished rolling out. \u003C\u002Fp>\n\n\n\n\u003Cp>The day after this update was released, a swarm of manual actions were also imposed and as a result, some sites were completely or partially de-listed. However, these manual actions were not directly related to the spam update. \u003C\u002Fp>\n\n\n\n\u003Cp>This update was announced alongside an update of Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies\">spam policies\u003C\u002Fa>, where they introduced three new spam policies including: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Scaled content abuse\u003C\u002Fli>\n\n\n\n\u003Cli>Expired domain abuse\u003C\u002Fli>\n\n\n\n\u003Cli>Site reputation abuse\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Whilst the first two policies came into effect immediately, the last policy will not come into effect until May. We’ll take a closer look at each of these below. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"scaled-content-abuse-search-spam\">Scaled content abuse search spam\u003C\u002Fh3>\n\n\n\n\u003Cp>This update replaces the old “spammy automatically-generated content” policy. It has been adapted to include any method (created by humans or AI) that aims to produce content at scale purely for ranking in the SERPs. \u003C\u002Fp>\n\n\n\n\u003Cp>The example that Google gave includes pages that pretend to answer popular questions but fail to deliver helpful content.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"expired-domain-abuse\">Expired domain abuse\u003C\u002Fh3>\n\n\n\n\u003Cp>Expired domain abuse is the unethical practice of purchasing expired domains and repurposing them in the hopes of boosting search rankings with low-quality content. Again, Google is likely to view this content as spam as users are misled into thinking that the content is part of the older, trusted domain.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"site-reputation-abuse\">Site reputation abuse\u003C\u002Fh3>\n\n\n\n\u003Cp>Site reputation abuse also known as “parasite SEO” is where third-party sites host low-quality content provided by third parties to piggyback on the ranking power and authority of those third-party websites. This means that websites that host low-quality content on a domain with a strong reputation are likely to be penalised. \u003C\u002Fp>\n\n\n\n\u003Cp>In the aftermath of the spam and policy updates, many honest websites did feel the brunt of the changes, whilst AI spammy websites continued to climb to the top of the search results. This example referenced in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fai-spam-sites-beat-googles-march-2024-spam-update\u002F511900\u002F\">Search Engine Journal\u003C\u002Fa>, was a subdomain which was launched on the same date as ChatGPT. Following the completion of the spam update, this site saw improvements in its search queries in the top 10 rising from 14.9k to 15.6k.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-console-adds-inp-metric-in-core-web-vitals-report\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-console-adds-inp-metric-in-core-web-vitals-report\u002F511117\u002F\">Google Search Console adds INP metric in Core Web Vitals report\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Following its announcement back in 2022, Google has now officially replaced First Input Delay (FID) with \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F\">Interaction to Next Paint (INP)\u003C\u002Fa> as a Core Web Vital.\u003C\u002Fp>\n\n\n\n\u003Cp>As we’ve \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">discussed previously in our other algorithm updates\u003C\u002Fa>, INP measures the time from user interaction to screen rendering, offering a more thorough evaluation than FID. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002F99adjrJO_YVzXhjcSuE4jNjVPpVgGTlOOf2eJwvPEJ1i4asbM9WE36v77kycVxY5ACmxszorM6m_DAyGPLuIvEl7NWHq0BhekPt0qXQ_p5hS-YceCOZ9WVzsu1vWhMLnjsE2wy2HUJ7SNW_un8_7Mck\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This change reflects Google’s commitment to enhancing user experience metrics and this transition aims to provide a more comprehensive assessment of a website’s interactivity. \u003C\u002Fp>\n\n\n\n\u003Cp>Web developers and website owners should assess and optimise for INP using tools like PageSpeed Insights, as it may impact search rankings and user engagement. Prioritising interaction readiness in development practices may become essential. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolling-out-changes-to-shopping-searches-in-europe\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-rolling-out-changes-to-shopping-searches-in-europe\u002F511881\u002F\">Google rolling out changes to shopping searches in Europe\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In line with the Digital Markets Act (DMA) which we previously discussed in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ffebruary-2024-google-algorithm-and-search-industry-updates\u002F\">February’s algorithm and search update\u003C\u002Fa>, Google has implemented changes to its shopping results. As part of this, some users have noticed the introduction of  ‘Products’ and ‘Product Sites’ tabs which feature distinct results.\u003C\u002Fp>\n\n\n\n\u003Cp>In the ‘Products’ tab, users are shown results from various websites that sell the product. Whereas the ‘Products Sites’ tab seems to spotlight specific websites that offer a selection of products related to the search query, These results are often displayed in a carousel format, allowing users to scroll through the product listing.\u003C\u002Fp>\n\n\n\n\u003Cp>On X, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fbrodieseo\u002Fstatus\u002F1770679184043741580?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1770679184043741580%7Ctwgr%5E00309007149026a5d9244a6b1ddbb5ad8fb4c961%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-rolling-out-changes-to-shopping-searches-in-europe%2F511881%2F\">Brodie Clark\u003C\u002Fa> discusses this further. While he does not have conclusive evidence, he speculates that the ‘Product Sites’ could be related to the new Carousel (ItemList) structured data, though there is no definitive data to support this.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002Fo9H6YMDrGiy2KzldMuw6zPMJt0xYvgGbM007CV4Lcs-lVv9XvPiEmDwOXtYlHzfOskGdkK8R138hlA2lqvQP3O8OE92FlfYudWf3NyOPaMKBtyQvuN8php2Hg9Bf6qmUommrWMDXa1kgRvXyTUOdkho\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fbrodieseo\u002Fstatus\u002F1770679184043741580?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1770679184043741580%7Ctwgr%5E00309007149026a5d9244a6b1ddbb5ad8fb4c961%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-rolling-out-changes-to-shopping-searches-in-europe%2F511881%2F\">\u003Cem>Source: Brodie Clark on X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-starts-testing-ai-overviews-from-sge-in-the-main-google-search-interface\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\">Google starts testing AI overviews from SGE in the main Google search interface\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is currently testing AI overviews in the main Google Search in the US. This means that users who have not opted into the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fnew-google-search-generative-ai-experience-413533\">Google Search Generative Experience\u003C\u002Fa> Labs feature may see these new AI answers. \u003C\u002Fp>\n\n\n\n\u003Cp>By rolling this out to more users, Google plans to test different variations of these AI overviews and gather feedback from users who haven’t specifically opted into the SGE labs.  \u003C\u002Fp>\n\n\n\n\u003Cp>These AI overviews are currently being displayed on certain complex queries where Google believes generative AI can be particularly useful with the aim of providing users with helpful information from a variety of web pages. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002FdLwdEtQymkFCGR3v_FTYVsZSZA3w8ExRlEgHJXWYvHfCMguHsEDSOw-2NiAEsywUSrSDzfX7q_KGMs0v6t9jZ1f39pII8KqEAaxqMqmDkB-m4jTR1XBmyQSSrAHexZIqzkGF5--OnUm0zzWEBgVE2xs\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cem>Screenshot taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fnew-google-search-generative-ai-experience-413533\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Despite these changes, ads will still be displayed alongside these AI overviews. This update may impact organic search results and standard ads, potentially leading to changes in website traffic. \u003C\u002Fp>\n\n\n\n\u003Cp>The long-term effects of these AI overviews on search results and website traffic remain to be seen as Google continues testing them. However, it appears that results shown in the new AI overviews tend to pull results from websites with a high Domain Rating (DR).  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-does-this-matter-for-seo\">Why does this matter for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>The wider rollout of SGE has potential implications for the visibility of organic results which may result in less website traffic. As queries or questions are answered using generative AI, users are less likely to click on a website to get further information on that query as SGE has already answered it. The chances are that as SGE rolls out into the wider population, organic traffic on impacted terms will decrease, but only time will tell.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"a-study-by-authoritas-suggests-that-sge-is-a-top-threat-to-brand-and-product-terms\">A study by Authoritas suggests that SGE is a top threat to brand and product terms\u003C\u002Fh3>\n\n\n\n\u003Cp>A recent study by Authoritas suggests that Google’s Search Generative Experience (SGE) poses a significant threat to brand-related search terms. The study examined 2,900 keywords for 251 U.S. brands across 15 industries.\u003C\u002Fp>\n\n\n\n\u003Cp>Key findings include:\u003C\u002Fp>\n\n\n\n\u003Cp>– SGE was triggered for 91.4% of all search queries analysed.\u003C\u002Fp>\n\n\n\n\u003Cp>– On average, SGE answers contained 10.75 links from 4.3 unique domains.\u003C\u002Fp>\n\n\n\n\u003Cp>– Quora and Wikipedia emerged as top performers in SGE, potentially affecting organic traffic for brands.\u003C\u002Fp>\n\n\n\n\u003Cp>– Over 50% of keywords featured paid search ads, which appeared above SGE half the time.\u003C\u002Fp>\n\n\n\n\u003Cp>Overall, the analysis suggests that SGE could lead to a decline in current traffic levels for brand-related terms, opening up opportunities for third-party sites and competitors to rank for these terms.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts, or to learn how we can support you, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",{"rendered":130,"protected":202},28055,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":714,"_yoast_wpseo_metadesc":5,"inline_featured_image":202,"footnotes":5},"March 2024 Google algorithm and search industry updates | Impression",[528,108],[],[213],[719,103,216,217,218,219,220,533,221],"post-28038",[],[],[723,724,725,726],{"path":175,"name":176},{"path":227,"name":228},{"path":126,"name":127},{"path":184,"name":129},"This month we bring you some exciting developments and updates from the world of search including new features, deal announcements and a potential algorithm update.  First and foremost, Google rolled out the March 2024 Core Update which has caused a large degree of ranking volatility. This was released alongside the Spam Update, which was designed 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a relatively calm and stable December, January also saw no significant \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google Algorithm Updates\u003C\u002Fa> or Core Updates.\u003C\u002Fp>\n\n\n\n\u003Cp>However, now that March is only one month away, Google has officially announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric on March 12, 2024. We’ll take a look at what this means for website owners in more detail below.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition to this, Google has released a series of updates and new features such as a ‘Chat With a Live Agent’ snippet, an updated SEO Starter Guide, and a couple of new ways to search in 2024. While these are unlikely to have a major impact on rankings, they are still important to be aware of, particularly the updates to the Starter Guide if you are new to SEO.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#march-12th-interaction-to-next-paint-will-become-a-google-core-web-vital\">March 12th - Interaction to Next Paint will become a Google Core Web Vital\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-snippet-chat-with-a-live-agent\">Google search snippet \"Chat with a live agent\"\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-seo-starter-guide-updates-branding-in-keywords-out\">Google’s SEO starter guide updates: Branding in, keywords out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#html-structure-and-search-rankings\">HTML Structure and Search Rankings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#domain-names\">Domain Names\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-tags\">Meta Tags\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-ways-to-search-in-2024\">New ways to search in 2024\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#circle-to-search\">Circle to Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-powered-multi-search-experience\">AI-powered multi-search experience\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"march-12th-interaction-to-next-paint-will-become-a-google-core-web-vital\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Finp-google-core-web-vitals-march12-36819.html\">\u003Cspan style=\"text-decoration: underline;\">March 12th – Interaction to Next Paint will become a Google Core Web Vital\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5287\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.dev\u002Fblog\u002Finp-cwv-march-12\">has officially announced\u003C\u002Fa> that\u003Cstrong> Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric on March 12, 2024\u003C\u002Fstrong>. This transition marks the end of FID as a Core Web Vital, and it will be officially removed from the program.\u003C\u002Fp>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmay-2023-google-algorithm-and-search-industry-updates\u002F\">introduction of INP\u003C\u002Fa> is something we have previously reported on and Google has been discussing this change since early 2022. The new timeline below provides a specific date for the shift from FID to INP.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"631\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Finp-timeline.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27309\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A timeline showing the experimental and implementation phases for INP.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Website owners and developers need to be aware of this update, as Core Web Vitals play a crucial role in evaluating the user experience on web pages. \u003C\u002Fp>\n\n\n\n\u003Cp>Fixing INP issues is recommended, and website owners can use the reports available in Google Search Console and other \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpage-speed\u002F\">page speed tools\u003C\u002Fa> to measure, identify issues and improve page speed to address any INP-related issues.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s worth noting that while \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-study-global-publications\u002F\">Core Web Vitals\u003C\u002Fa> contribute to a better user experience, improvements in these metrics won’t necessarily lead to immediate changes in search rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>A good page experience is just one factor among many in Google’s overall core ranking system. Website owners should focus on creating a positive user experience as part of their broader \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO strategy\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F\">Read our blog on INP\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-snippet-chat-with-a-live-agent\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-chat-with-a-live-agentsearch-result-snippets-36762.html\">Google search snippet “Chat with a live agent”\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is currently testing a “Chat with a live agent” button directly within search result snippets. However, it currently needs to be made clear where exactly in feature is available.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fchat-with-a-live-agent.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27305\" width=\"312\" height=\"654\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A screenshot of how this feature appeared for one user on \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fshemiadhikarath\u002Fstatus\u002F1745890538338091259\">\u003Cem>X\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>While Google has previously implemented such buttons in the local pack and local panels, this represents a new test where users can potentially engage with live agents directly from the search results.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fchat-with-a-live-agent-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27308\" width=\"467\" height=\"507\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-local-chat-with-a-live-agent-expanding-36109.html\">\u003Cem>previously tested feature\u003C\u002Fem>\u003C\u002Fa>\u003Cem> in the local pack. \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This feature, if rolled out, could offer users a more immediate and direct way to interact with businesses or service providers without having to navigate to specific websites or pages.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-seo-starter-guide-updates-branding-in-keywords-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogles-seo-starter-guide-updates-branding-in-keywords-out\u002F506522\u002F\">Google’s SEO starter guide updates: Branding in, keywords out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently revealed plans to update its SEO Starter Guide, a resource designed for beginners in the field. This move aims to remove outdated advice and better cater to the needs of individuals venturing into SEO. Despite the guide currently boasting an impressive \u003Cstrong>91%\u003C\u002Fstrong> user satisfaction score, Google is committed to refining it further for an even more user-friendly experience.\u003C\u002Fp>\n\n\n\n\u003Cp>But what changes will be made?\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"html-structure-and-search-rankings\">HTML Structure and Search Rankings\u003C\u002Fh3>\n\n\n\n\u003Cp>One significant area of focus outlined during a podcast by Google’s Search Relations team is the impact that HTML structure has on search rankings. While acknowledging its relevance, the team emphasised that the influence of proper HTML structure on rankings may not be as impactful as commonly perceived.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"domain-names\">Domain Names\u003C\u002Fh3>\n\n\n\n\u003Cp>During the podcast, the team discussed the role of domain names in SEO. They concluded that organisations should prioritise branding over keywords when selecting a domain name. The rationale behind this recommendation lies in the emphasis on establishing a recognisable brand, which should take priority over selecting domain names solely for SEO purposes.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-tags\">Meta Tags\u003C\u002Fh3>\n\n\n\n\u003Cp>The team took a cautious approach when discussing the role of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmeta-tags-in-seo\u002F\">meta tags in SEO\u003C\u002Fa>, with the team concluding that they have minimal impact on rankings\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>The evolving guidance from Google underscores the dynamic nature of SEO. Individuals involved with SEO at their organisation should be aware of these changes to ensure their strategies align with these best practices and insights. \u003C\u002Fp>\n\n\n\n\u003Cp>The updated SEO Starter Guide can be \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Ffundamentals\u002Fseo-starter-guide\">accessed here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"new-ways-to-search-in-2024\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgoogle-search-ai-january-2024-update\u002F\">New ways to search in 2024\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In January, Google introduced two major upgrades to its search functionality for 2024: Circle to Search and the AI-powered multi-search experience. These updates showcase Google’s dedication to constantly improving its search engine capabilities. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"circle-to-search\">Circle to Search\u003C\u002Fh3>\n\n\n\n\u003Cp>From January 31st, Android users will be able to use a new feature called Circle to Search. This feature will allow users to search for anything on their screen without needing to switch apps. To perform a search, users can circle, highlight, scribble, or tap on the desired item.\u003C\u002Fp>\n\n\n\n\u003Cp>Instead of interrupting your current activity to switch to another app or browser for information, you can now search right on your screen while texting, browsing social media, or watching a video. This makes exploring information a quick and seamless experience, enhancing overall user convenience.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fcircle-to-search.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27306\" width=\"253\" height=\"487\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: An image of the Circle to Search feature (taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-launches-new-ai-search-features-for-android\u002F505784\u002F\">\u003Cem>Search Engine Journal\u003C\u002Fem>\u003C\u002Fa>\u003Cem>)\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-powered-multi-search-experience\">AI-powered multi-search experience\u003C\u002Fh3>\n\n\n\n\u003Cp>In 2022, Google introduced the innovative feature called ‘multisearch in Lens’, enabling users to search using images and text. Initially designed to enhance visual queries, this feature has evolved significantly due to advances in artificial intelligence.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fai-powered-multi-search-experience.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27307\" width=\"373\" height=\"532\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A user displays the new multi-search experience (\u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1747706136810180916?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1747706136810180916%7Ctwgr%5E46281aa32427bf32f4b82de3763afeded5541840%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-circle-to-search-ai-powered-multisearch-36743.html\">\u003Cem>taken from X\u003C\u002Fem>\u003C\u002Fa>\u003Cem>) \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Today, when users in the US use their camera to ask a question within the Google app, the multi-search experience will provide AI-generated insights that go beyond just visual matches. Instead, users will be able to ask more complex questions and obtain context to the images they are enquiring about.\u003C\u002Fp>\n\n\n\n\u003Cp>As an example, if a user sees a game they are unfamiliar with, they will be able to take a photo of it and enquire about how to play it through the Google app. The new multi-search experience will then provide a set of comprehensive instructions on the game and provide links to other websites to enable the user to get all the details they need.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>From an SEO perspective, these advancements in Google’s search features highlight the increased emphasis that is being placed on optimising visual content. \u003C\u002Fp>\n\n\n\n\u003Cp>For better visibility, website owners should focus on optimising images and other media elements. This involves using descriptive file names and relevant alt text for images. Additionally, the ability for multi-search to answer questions highlights the importance of long-tail queries. Creating content specifically tailored to address user enquiries will be crucial when it comes to leveraging this feature and benefiting from improved search performance.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":140,"protected":202},27303,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":902,"_yoast_wpseo_metadesc":5,"inline_featured_image":202,"footnotes":5},"January 2024 Google algorithm and search industry updates | Impression",[528,108],[],[213],[907,103,216,217,218,219,220,533,221],"post-27279",[],[],[911,912,913,914],{"path":175,"name":176},{"path":227,"name":228},{"path":126,"name":127},{"path":184,"name":139},"After a relatively calm and stable December, January also saw no significant Google Algorithm Updates or Core Updates. However, now that March is only one month away, Google has officially announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric on March 12, 2024. We’ll take 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saw the conclusion of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google’s Core Update\u003C\u002Fa> rollout, its fourth update of the year. In this article, we’ve covered the impact of this latest update, as well as the winners and losers. \u003C\u002Fp>\n\n\n\n\u003Cp>We’ve also covered how Google is working on improving structured data markup for companies in search results and introducing AI-driven generative summaries.\u003C\u002Fp>\n\n\n\n\u003Cp>The search algorithm now values firsthand knowledge, introducing a ‘follow’ feature for users. There’s also an experimental ‘Notes’ feature allowing users to add personal tips to search results. However, the crawl rate limiter tool will be removed from Google Search Console in January 2024.\u003C\u002Fp>\n\n\n\n\u003Cp>In a nutshell, Google’s updates emphasise AI-driven search experiences, user-focused content, and continuous adaptation in SEO strategies to align with these changes.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-november-2023-concludes-its-core-update-rollout\">Google November 2023 concludes its core update rollout?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-enhances-search-with-support-for-organisation-metadata\">Google enhances search with support for organisation metadata\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-sge-generative-summaries-for-search-results-patent\">Google SGE & generative summaries for search results patent\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-googles-search-generative-experience-sge\">What is Google’s Search Generative Experience (SGE)?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-the-us11769017b1-patent\">What is the US11769017B1 patent?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-seo-professionals-and-their-strategies\">What does this mean for SEO professionals and their strategies?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rankings-prioritise-first-hand-knowledge\">Google rankings prioritise first-hand knowledge\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-launches-notes-to-add-user-comments-in-search-results\">Google launches “Notes” to add user comments in search results\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-removing-crawl-rate-limiter-tool-from-search-console\">Google removing crawl rate limiter tool from Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-algorithm-ranking-continues\">Google search algorithm ranking continues?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-2023-search-quality-rater-guidelines-update-heres-what-changed\">Google’s 2023 search quality rater guidelines update: Here’s what changed?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#enhanced-guidance-on-rating-forum-and-qa-page-quality-particularly-for-new-discussions-or-those-exhibiting-combative-misleading-or-spammy-content\">Enhanced guidance on rating forum and Q&A page quality, particularly for new discussions or those exhibiting \"combative,\" \"misleading,\" or \"spammy\" content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#emphasis-on-user-locations-relevance-to-certain-queries-and-its-influence-on-search-results\">Emphasis on user location's relevance to certain queries and its influence on search results\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#detailed-explanations-on-minor-interpretations-categorising-them-into-reasonable-unlikely-and-no-chance-interpretations\">Detailed explanations on \"Minor Interpretations,\" categorising them into \"reasonable,\" \"unlikely,\" and \"no chance\" interpretations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#further-clarification-of-know-simple-and-do-queries-outlining-specific-types-of-queries-that-dont-fit-the-know-simple-criteria\">Further clarification of 'Know Simple' and 'Do' queries, outlining specific types of queries that don't fit the \"Know Simple\" criteria\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#expanded-examples-of-know-simple-queries-know-queries-and-do-queries-offering-insights-into-queries-best-answered-through-videos-images-or-how-to-guides\">Expanded examples of \"Know Simple Queries,\" \"Know Queries,\" and \"Do\" queries, offering insights into queries best answered through videos, images, or how-to guides\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#examples-of-serp-features-that-highly-satisfy-user-needs-with-explanations-on-why-these-particular-results-are-rated-as-highly-meeting-user-expectations\">Examples of SERP features that highly satisfy user needs, with explanations on why these particular results are rated as \"highly meeting\" user expectations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-examples-include-google-maps-local-pack-for-nearby-coffee-shops-and-a-tiktok-video-for-a-soccer-tutorial-showcasing-a-more-contemporary-view-of-diverse-result-types\">New examples include Google Maps' local pack for nearby coffee shops and a TikTok video for a soccer tutorial, showcasing a more contemporary view of diverse result types\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-november-2023-concludes-its-core-update-rollout\">Google November 2023 concludes its core update rollout \u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has officially completed the rollout of its \u003Cstrong>November 2023 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-november-2023-core-update-rollout-is-now-complete-434529\">core update\u003C\u002Fa>\u003C\u002Fstrong>, marking the fourth broad core algorithm update of the year. It is also the longest-running core update to date. \u003C\u002Fp>\n\n\n\n\u003Cp>The update commenced on November 2, 2023, and concluded on November 28, spanning a total of 26 days. This release closely followed the \u003Cstrong>October 2023 core update\u003C\u002Fstrong>, which began on October 5 and concluded on October 19. You can find out more about this in our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Foctober-2023-google-algorithm-and-search-industry-updates\u002F\">previous blog from October\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>The November core update exhibited significant impact and ranking volatility for many websites, with SEOs reporting notable changes early in the rollout. It coincided with the \u003Cstrong>Google November 2023 reviews update\u003C\u002Fstrong>, which started on November 8 and is still in progress. Despite the simultaneous rollout, the effects of each update were experienced at different times by various sites.\u003C\u002Fp>\n\n\n\n\u003Cp>Understanding and tracking Google algorithm updates is crucial for brands and businesses, as these updates can influence website performance in search results. Positive or negative changes in rankings resulting from a core update can affect organic traffic, conversions, and revenue. Site owners need to be aware of these updates to distinguish between fluctuations caused by site changes and those initiated by Google’s ranking algorithm adjustments.\u003C\u002Fp>\n\n\n\n\u003Cp>For websites negatively impacted by a core update, Google has provided advice in the past, emphasizing that there aren’t specific recovery actions to take. A decline in rankings may not necessarily indicate issues with the pages, and recovery, if any, may be observed between core updates, with more substantial changes occurring after subsequent core updates.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-enhances-search-with-support-for-organisation-metadata\">Google enhances search with support for organisation metadata\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has expanded its support for organisation structured data markup, allowing companies to provide more detailed information about themselves in search results. This update enables Google to showcase company details, such as name, address, contact information, and business identifiers, in knowledge panels and other visual elements on the search results page. Previously, Google allowed sites to use “logo” and “url” markup for specifying the image and link for their logo in search results since 2013.\u003C\u002Fp>\n\n\n\n\u003Cp>The logo report in Google Search Console and tests in the Rich Results Test tool have transitioned to more comprehensive organisation markup validations. While sites with existing logo markup don’t need to make changes, Google encourages adding the new organisation fields if applicable. This additional information can make companies eligible for expanded knowledge panels, including Google’s recently launched merchant panels.\u003C\u002Fp>\n\n\n\n\u003Cp>For local businesses, Google recommends using both local business and organisation markup, while online-only companies should utilise the “OnlineBusiness” subtype of organisation markup. The expansion of organisation structured data aims to make it easier for users to find accurate details in Google Search results. The update highlights the importance of implementing structured data markup, even if not immediately utilised for visible improvements, as it positions sites to benefit from future enhancements when Google’s systems gain the ability to process and display new types of structured data.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-sge-generative-summaries-for-search-results-patent\">Google SGE & generative summaries for search results patent\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-sge-generative-summaries-for-search-results-patent\u002F502573\u002F\">recently discovered\u003C\u002Fa> Google patent, US11769017B1, sheds light on the development of Generative Summaries for Search Results within \u003Cstrong>Google’s Search Generative Experience (SGE)\u003C\u002Fstrong>. This patent outlines a method employing large language models (LLMs) to create concise and contextually rich summaries of search results, revolutionising the search experience.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-googles-search-generative-experience-sge\">What is Google’s Search Generative Experience (SGE)?\u003C\u002Fh3>\n\n\n\n\u003Cp>Google’s SGE leverages generative AI to produce snapshots for queries, providing users with immediate insights into topics and facilitating deeper exploration through corroborated links to high-quality web sources. The technology outlined in the patent is integral to SGE, ensuring reliability and breadth in the information provided. We first mentioned this in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Faugust-2023-google-algorithm-and-search-industry-updates\u002F\">our blog back in August\u003C\u002Fa>, where you’ll be able to find out more information on this. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-the-us11769017b1-patent\">What is the US11769017B1 patent?\u003C\u002Fh3>\n\n\n\n\u003Cp>The patent introduces a technique for generating search result summaries using LLMs, allowing for a more sophisticated presentation of search results with AI-powered summaries and links for further exploration. It was filed on 20th March, just a few weeks before the announcement of the beta release of SGE. \u003C\u002Fp>\n\n\n\n\u003Cp>Below is a summary of how the SGE works according to the patent:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"976\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fgenerative-summaries-patent.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26501\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cem>Screenshot taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchenginejournal.com\u002Fgoogle-sge-generative-summaries-for-search-results-patent\u002F502573\u002F\">\u003Cem>Search Engine Journa\u003C\u002Fem>\u003C\u002Fa>\u003Cem>l \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo-professionals-and-their-strategies\">What does this mean for SEO professionals and their strategies?\u003C\u002Fh3>\n\n\n\n\u003Cp>As generative AI becomes integral to search, SEO strategies must adapt to prioritise content aligning with AI-driven summaries. Key takeaways for SEO professionals include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Prioritising comprehensive content that thoroughly covers topics and addresses user queries.\u003C\u002Fli>\n\n\n\n\u003Cli>Writing in a clear, concise manner with rich context to increase favorability for summarization by LLMs.\u003C\u002Fli>\n\n\n\n\u003Cli>Optimising content for conversational queries and voice searches.\u003C\u002Fli>\n\n\n\n\u003Cli>Emphasising authority and trustworthiness through citing reputable sources and maintaining factual accuracy.\u003C\u002Fli>\n\n\n\n\u003Cli>Staying updated on trends in generative AI and search to adapt promptly to changes.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>SEO professionals are encouraged to stay informed on emerging trends in generative AI and SGE, test the latest updates in Labs, and create diverse content formats. Adapting to changes promptly provides a competitive edge in the evolving landscape of Google search.\u003C\u002Fp>\n\n\n\n\u003Cp>In conclusion, Google’s patent and its integration into SGE mark a shift towards more AI-driven, contextually aware search experiences. SEO strategies should align with this evolution by prioritising comprehensive, clear, and authoritative content, optimising for conversational queries, and staying abreast of emerging trends in generative AI and search.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rankings-prioritise-first-hand-knowledge\">Google rankings prioritise first-hand knowledge\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google recently unveiled a series of search updates aimed at enhancing the user experience. Among these updates are changes in Google’s ranking to make it easier for users to find content that contains personal perspectives or first-hand knowledge. These changes potentially may lead to fewer results that rely on the same second-hand information sources. \u003C\u002Fp>\n\n\n\n\u003Cp>In the United States, Google has introduced a feature that allows users to ‘follow’ specific topics through Search. This feature allows users to stay informed with relevant information, significantly enhancing the personalisation of Google.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo\">\u003Cstrong>What does this mean for SEO?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>The emphasis on prioritizing firsthand knowledge and unique perspectives underscores the significance of generating content that adds genuine value. With the introduction of the ‘follow’ feature, websites stand to gain increased traffic by producing high-quality content centred around popular topics that users are eager to ‘follow.’ This shift highlights the evolving landscape of SEO, emphasising the importance of relevance and originality in content creation.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-launches-notes-to-add-user-comments-in-search-results\">Google launches “Notes” to add user comments in search results\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In the US and India, Google has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-launches-notes-to-add-user-comments-in-search-results\u002F501414\u002F\">launched a new experiment\u003C\u002Fa> called ‘Notes’ that enables users to view and share tips alongside search results.\u003C\u002Fp>\n\n\n\n\u003Cp>By opting in through Google’s Search Labs, users gain the ability to add personalised notes to specific search results and articles directly within the Google app. The driving idea behind ‘Notes’ is to tap into the desire for individuals to gain insights from like-minded people, offering a fresh perspective on search results.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s worth noting that Google places a strong emphasis on the safety and quality of content. ‘Notes’ incorporates robust safeguards and human content moderation, mirroring the standards set for conventional Search results.\u003C\u002Fp>\n\n\n\n\u003Cp>As this is a new feature, Google has not disclosed how they will provide site owners with insights into notes on their content. However, Google does plan to address this in the future to ensure that site owners understand how this feature may impact them.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-removing-crawl-rate-limiter-tool-from-search-console\">Google removing crawl rate limiter tool from Search Console\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>From 8 January 2024, the search console crawl rate limiter tool will \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-removing-crawl-rate-limiter-tool-from-search-console\u002F502176\u002F\">no longer be available\u003C\u002Fa>. Google has cited improvements in crawling for this.\u003C\u002Fp>\n\n\n\n\u003Cp>According to Google, the tool has seen infrequent usage, and when employed, the crawl rate is typically set to the lowest option. Going forward, the default minimum crawl rate will be set to a lower rate that aligns with the preferences commonly requested by publishers.\u003C\u002Fp>\n\n\n\n\u003Cp>While the Googlebot report form remains available for reporting unusual Googlebot activities and handling emergency cases, it’s essential to note that the swiftest method for adjusting the crawl rate is through instructing Googlebot via server responses.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-algorithm-ranking-continues\">Google search algorithm ranking continues \u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>At the beginning of the month, SERoundtable highlighted notable fluctuations and increased discussions regarding Google Search rankings. However, it remains unclear whether these changes were linked to the ongoing November 2023 reviews update, aftershocks from the recently concluded November 2023 core update, or an entirely different cause.\u003C\u002Fp>\n\n\n\n\u003Cp>SEOs and website owners saw a significant surge in SEO-related discussions, and many tracking tools continue to display high volatility, surpassing previous levels.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"270\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fnovember-2023-search-volatility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26496\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Google Search Volatility Tracking from Semrush (Image from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-algorithm-ranking-update-winter-blast-36487.html\">\u003Cem>SEORoundtable\u003C\u002Fem>\u003C\u002Fa>\u003Cem>)\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-2023-search-quality-rater-guidelines-update-heres-what-changed\">Google’s 2023 search quality rater guidelines update: Here’s what changed \u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google continues to redefine its approach to delivering high-quality search results, emphasising the importance of helping Quality Raters understand why certain results offer more value than others. This level of complexity provides insight into the observed fluctuations during Core Updates and beyond.\u003C\u002Fp>\n\n\n\n\u003Cp>During core updates, significant shifts in user intent can occur if Google’s quality raters indicate evidence that search results do not align with user expectations. Examining search results before and after major updates becomes more comprehensible when considering the depth of Google’s understanding of query intent and the benchmarks for valuable, high-quality content.\u003C\u002Fp>\n\n\n\n\u003Cp>Recent updates in the search quality rater guidelines include:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"enhanced-guidance-on-rating-forum-and-qa-page-quality-particularly-for-new-discussions-or-those-exhibiting-combative-misleading-or-spammy-content\">Enhanced guidance on rating forum and Q&A page quality, particularly for new discussions or those exhibiting “combative,” “misleading,” or “spammy” content\u003C\u002Fh3>\n\n\n\n\u003Cp> Google emphasises the impact of comments on a page’s overall quality, stressing the significance of well-moderated discussions.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"983\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fquality-rating-guidelines-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26493\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>(Found on page 76)\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"emphasis-on-user-locations-relevance-to-certain-queries-and-its-influence-on-search-results\">Emphasis on user location’s relevance to certain queries and its influence on search results\u003C\u002Fh3>\n\n\n\n\u003Cp>The guidelines now highlight the importance of local intent in some search queries compared to more generalised inquiries.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"170\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fquality-rating-guidelines-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26494\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>(Found on page 84)\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"detailed-explanations-on-minor-interpretations-categorising-them-into-reasonable-unlikely-and-no-chance-interpretations\">Detailed explanations on “Minor Interpretations,” categorising them into “reasonable,” “unlikely,” and “no chance” interpretations\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"708\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fquality-rating-guidelines-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26499\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This classification assists in understanding query meanings that are less expected by users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"further-clarification-of-know-simple-and-do-queries-outlining-specific-types-of-queries-that-dont-fit-the-know-simple-criteria\">Further clarification of ‘Know Simple’ and ‘Do’ queries, outlining specific types of queries that don’t fit the “Know Simple” criteria\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1298\" height=\"738\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fquality-rating-guidelines-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26497\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>(Found on page 90)\u003C\u002Fp>\n\n\n\n\u003Cp>These additions resonate with Google’s Search Generative Experience, potentially aiding in understanding when to initiate such experiences.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"expanded-examples-of-know-simple-queries-know-queries-and-do-queries-offering-insights-into-queries-best-answered-through-videos-images-or-how-to-guides\">Expanded examples of “Know Simple Queries,” “Know Queries,” and “Do” queries, offering insights into queries best answered through videos, images, or how-to guides\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1283\" height=\"565\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fquality-rating-guidelines-5.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26498\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>(Found on page 91) \u003C\u002Fp>\n\n\n\n\u003Cp>Refinement of user intent language by outlining unlikely intents for certain keywords, helping narrow down user intent to more reasonable expectations.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"examples-of-serp-features-that-highly-satisfy-user-needs-with-explanations-on-why-these-particular-results-are-rated-as-highly-meeting-user-expectations\">Examples of SERP features that highly satisfy user needs, with explanations on why these particular results are rated as “highly meeting” user expectations\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1253\" height=\"696\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fquality-rating-guidelines-6.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26495\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>(Found on page 114)\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-examples-include-google-maps-local-pack-for-nearby-coffee-shops-and-a-tiktok-video-for-a-soccer-tutorial-showcasing-a-more-contemporary-view-of-diverse-result-types\">New examples include Google Maps’ local pack for nearby coffee shops and a TikTok video for a soccer tutorial, showcasing a more contemporary view of diverse result types\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"252\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fquality-rating-guidelines-7.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26500\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>(Found on page 114) \u003C\u002Fp>\n\n\n\n\u003Cp>These updates in the quality rater guidelines reflect Google’s ongoing efforts to provide more nuanced and tailored search experiences that better align with user intents and expectations.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",{"rendered":150,"protected":202},26511,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1088,"_yoast_wpseo_metadesc":5,"inline_featured_image":202,"footnotes":5},"November 2023 Google algorithm and search industry updates | Impression",[528,108],[],[1092,213],95,[1094,103,216,217,218,219,220,533,221],"post-26465",[],[],[1098,1099,1100,1101],{"path":175,"name":176},{"path":227,"name":228},{"path":114,"name":115},{"path":184,"name":149},"November saw the conclusion of Google’s Core Update rollout, its fourth update of the year. In this article, we’ve covered the impact of this latest update, as well as the winners and losers.  We’ve also covered how Google is working on improving structured data markup for companies in search results and introducing AI-driven generative summaries. 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purpose of blogs is often questioned – even in the most digitally savvy companies. Is blogging just about raising brand awareness and educating your target audience? Or can a company blog drive meaningful revenue?\u003C\u002Fp>\n\n\n\n\u003Cp>Criticisms levelled at blogs abound in the C-suite. It is common to hear assertions that they are a waste of resource, and occasionally we encounter worries about giving away hard-earned industry knowledge through posts. \u003C\u002Fp>\n\n\n\n\u003Cp>Such concerns come from a good place: those at the top naturally want to protect the company’s assets and the resource of its teams. However, any apprehensions can quickly be assuaged with the knowledge of what analytics platforms like Google Analytics 4 (GA4) can do to prove value.\u003C\u002Fp>\n\n\n\n\u003Cp>To illustrate the purpose of a blog and convince key stakeholders of its impact, we first need a clear vision and goals. The most common reason for the failure of a company blog is lack of direction – and this can give rise to nervousness about pursuing blogging in the future. Far from being a case against this form of marketing activity, however, it simply highlights a need for data-driven strategy and robust reporting.\u003C\u002Fp>\n\n\n\n\u003Cp>This guide first unpicks the ‘why’ behind blogs and the process of setting KPIs. It then shows how to demonstrate your blogging strategy’s contribution to the marketing funnel, from attracting qualified prospects to your site through to converting them into loyal customers. As you’ll soon see, it’s easy to showcase value with the help of GA4.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-the-purpose-of-a-blog\">What is the purpose of a blog?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#content-that-converts\">Content that converts\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#content-that-builds-authority\">Content that builds authority\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#content-that-earns-links\">Content that earns links\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#establishing-goals-for-your-blog\">Establishing goals for your blog\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#visibility\">Visibility\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#sessions-engaged-sessions-and-engagement-rate\">Sessions, engaged sessions, and engagement rate\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#conversion-paths-and-click-throughs\">Conversion paths and click-throughs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#revenue-contribution\">Revenue contribution\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reporting-on-blog-performance-using-ga4\">Reporting on blog performance using GA4\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#1-acquisition-and-engagement\">1. Acquisition and engagement\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#2-top-converting-content\">2. Top-converting content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#3-traffic-flow-analysis\">3. Traffic flow analysis\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#creating-a-path-exploration-report\">Creating a path exploration report\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#creating-a-funnel-exploration\">Creating a funnel exploration\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#4-sales-and-revenue\">4. Sales and revenue\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#drive-value-via-your-blog-with-impression\">Drive value via your blog with Impression\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-the-purpose-of-a-blog\">\u003Cstrong>What is the purpose of a blog?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The purpose of a blog is primarily to provide information: in this way, blogs satisfy potential customers’ queries and encourage them to take the next step, typically some form of conversion action.\u003C\u002Fp>\n\n\n\n\u003Cp>Thinking beyond this simple definition, my experience as an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> specialist has taught me that blogs are capable of achieving myriad business goals. The prevailing emphasis on ‘softer’, less measurable aims – educating customers, building trust, boosting brand awareness – explains why informational content is sometimes viewed as an unnecessary effort.\u003C\u002Fp>\n\n\n\n\u003Cp>Instead, blogs should rightly be seen as an important building block in a holistic digital marketing strategy. As we’ll see, measurable, concrete objectives can be attained through blogging, and this can be demonstrated through the solid attribution tools available to us in GA4.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"content-that-converts\">Content that converts\u003C\u002Fh3>\n\n\n\n\u003Cp>A full-funnel blogging strategy, informed by the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Faida-model-and-digital-marketing\u002F\">AIDA model\u003C\u002Fa>, is capable of bringing users on-site who would never otherwise have encountered your brand. These leads can then be nurtured through the creation of carefully thought-out user journeys that turn them into prospects and customers.\u003C\u002Fp>\n\n\n\n\u003Cp>With a little analytics know-how, we can track how users progress through our intended journeys and report on whether they ultimately complete the desired goals.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"834\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseo-blog-content-funnel.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25883\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"content-that-builds-authority\">Content that builds authority\u003C\u002Fh3>\n\n\n\n\u003Cp>As well as promoting conversions and link acquisition, high-quality blog content plays an important role in relation to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> (experience, expertise, authority, and trust). Your approach to informational content should put these characteristics front and centre, positioning your business and its authors as experts with real-world experience of the topics you cover. \u003C\u002Fp>\n\n\n\n\u003Cp>In doing so you’ll build topical authority, which confers site-wide ranking benefits: when search engines rank your blog content highly for informational terms on a particular subject, they’ll also view any semantically related pages more favourably in the ranking process. For example, if a site holds position one for the informational keyword ‘digital marketing glossary’, this will also help it to rank for associated commercial terms like ‘digital marketing agency’.\u003C\u002Fp>\n\n\n\n\u003Cp>Take this into account as you develop a blogging calendar by planning topic clusters around your core product offerings. To measure the effectiveness of this approach, keep a close eye on organic rankings within the relevant product areas before and after the blog content starts to rank.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fseo-content-agency\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"282\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Four-approach-to-on-site-seo-banner.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25890\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"content-that-earns-links\">Content that earns links\u003C\u002Fh3>\n\n\n\n\u003Cp>You may already know about the role that backlinks play in SEO: search engines view each link to your site as a vote of confidence from the referring domain, in turn supporting the ability of your pages to rank. But fewer people are aware that blogs can be used to earn links naturally over time (and that, in fact, their posts may already be doing this without their knowledge).\u003C\u002Fp>\n\n\n\n\u003Cp>Case in point, Impression’s evergreen guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbing-differ-google\u002F\">the differences between Bing and Google\u003C\u002Fa>. First published in 2020 and updated on a regular basis since then, this post has earned natural links from over 130 referring domains including well-known, authoritative sites like Cambridge University Press and VentureBeat.\u003C\u002Fp>\n\n\n\n\u003Cp>When \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblogs.microsoft.com\u002Fblog\u002F2023\u002F02\u002F07\u002Freinventing-search-with-a-new-ai-powered-microsoft-bing-and-edge-your-copilot-for-the-web\u002F\">Bing launched its new AI-powered experience\u003C\u002Fa> back in February 2023, the search demand behind keywords relating to the search engine exploded in popularity. In turn, this resulted in a sudden spike in new referring domains as journalists and academics began linking to our blog as a useful citation:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1608\" height=\"478\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fsearch-demand-behind-keywords-bing.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25894\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>With only a small amount of work required for periodical updates, the post continues to earn backlinks and improve the site’s authority in addition to driving traffic and conversions. All of the gains that have been made across these metrics can be tracked and reported on using GA4, backlink monitoring software, and a custom-built dashboard.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"establishing-goals-for-your-blog\">\u003Cstrong>Establishing goals for your blog\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>This brings us nicely onto the crux of the issue. Before you can showcase the value of your blogs using GA4, you first need to decide on their intended purpose and pin down exactly what ‘value’ looks like for your site. And as we’ve seen already, there’s a wealth of performance metrics for you to choose from.\u003C\u002Fp>\n\n\n\n\u003Cp>When establishing a new blogging strategy, you could set any sort of goal(s) depending on the nature of the campaign and your business model:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>I’ve worked with software-as-a-service (SaaS) companies that publish content purely with the intention of increasing sign-ups for a trial. \u003C\u002Fli>\n\n\n\n\u003Cli>Ecommerce sites may look to drive sales through product-focused posts such as comparisons and buying guides. \u003C\u002Fli>\n\n\n\n\u003Cli>Lead generation sites commonly focus on downloadable content for data capture and future \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F\">remarketing\u003C\u002Fa>.\u003C\u002Fli>\n\n\n\n\u003Cli>All kinds of businesses use their expertise and in-house data to run thought leadership campaigns that earn natural backlinks over time.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Clearly, then, objectives will differ from team to team and from site to site. But whatever primary KPIs you settle on for your blogging strategy – and regardless of your company’s circumstances – the following data points should always be kept in view.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"visibility\">Visibility\u003C\u002Fh3>\n\n\n\n\u003Cp>Organic rankings are the natural precursor to performance in search; visibility therefore serves as the best leading indicator for the goals we look to achieve through blogging strategies. Whenever you publish content, take note of your target keywords and monitor your site’s positions using rank-tracking software.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"750\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseo-monitor-rank-tracking-software.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25900\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>The UI of SEOmonitor, a popular rank-tracking software.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"sessions-engaged-sessions-and-engagement-rate\">Sessions, engaged sessions, and engagement rate\u003C\u002Fh3>\n\n\n\n\u003Cp>One of the top advancements of GA4 is its move towards \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F12798876?hl=enhttps:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F12798876?hl=en\">engaged sessions\u003C\u002Fa> as a new metric: \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>An engaged session is defined as a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>Reporting on overall sessions alongside those which resulted in engagement helps you to work out what kind of impact your blogs are having on readers. Based on this data, GA4 provides us with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F12195621\">engagement rates\u003C\u002Fa> for landing pages (the percentage of overall sessions that are engaged). \u003C\u002Fp>\n\n\n\n\u003Cp>A lower-than-average engagement rate indicates a need to revisit content. You could be missing the mark completely when it comes to users’ expectations, or it might just be that you need a more compelling introduction.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conversion-paths-and-click-throughs\">Conversion paths and click-throughs\u003C\u002Fh3>\n\n\n\n\u003Cp>Once you’ve managed to engage your reader you can then encourage them to take an action, even if this is simply clicking through to another page.\u003C\u002Fp>\n\n\n\n\u003Cp>Indeed, for some of my larger clients that have the advantage of fully fledged content operations, the main goal of a blog can be as laser-focused as generating click-throughs to a target page or group of pages. Once this has been achieved, the content specialist’s objectives are satisfied. It then falls to product teams and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcro\u002F\">conversion rate optimisation experts\u003C\u002Fa> to ensure users complete the desired action when they get there.\u003C\u002Fp>\n\n\n\n\u003Cp>Whatever the size of your business or the aims of its content, though, there should always be a clear next step for the user to take after landing on one of your blogs. So unless you’re working on sign-up landing pages that mark the end of a micro journey, you should be keeping track of the URLs that users click through to after reading your content. Over time, this approach enables us to figure out common paths from blogs to conversions.\u003C\u002Fp>\n\n\n\n\u003Cp>At Impression, for example, we know that our thought leadership content and technical how-to guides typically result in more users clicking through to service pages and submitting contact forms than other content types. This insight then informs the development of new strategies, allowing us to focus on content that’s statistically more likely to deliver on our marketing objectives.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fseo-content-agency\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"282\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Four-approach-to-on-site-seo-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25905\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"revenue-contribution\">Revenue contribution\u003C\u002Fh3>\n\n\n\n\u003Cp>The ultimate goal of any on-site activity is to generate revenue. But how can we calculate the financial contribution of a company blog?\u003C\u002Fp>\n\n\n\n\u003Cp>For an ecommerce site, this could be as simple as totting up product sales from users who have landed on or viewed blogs before purchasing (more on how to achieve this in GA4 below). Other types of businesses may have to be a little smarter about how they calculate revenue – they could try measuring average customer lifetime value (CLV) and factoring in the historical probability of each marketing-qualified lead (MQL) becoming a customer.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reporting-on-blog-performance-using-ga4\">\u003Cstrong>Reporting on blog performance using GA4\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>And now for the technical part: reporting on blog performance using GA4. By far the easiest and most effective route is to create \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F7579450?hl=en\">custom exploration reports\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>Much like \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flookerstudio.google.com\u002F\">Google Data Studio\u003C\u002Fa>, exploration reports give you the freedom to build multiple tabs within the same interface, so you can create one report that acts as a single source of truth for all of the data you need. What’s more, the setup costs nothing.\u003C\u002Fp>\n\n\n\n\u003Cp>The sections below outline the steps involved in making comprehensive reports that help you measure whether your blog is achieving its purpose and showcase value to key stakeholders.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-acquisition-and-engagement\">1. Acquisition and engagement\u003C\u002Fh3>\n\n\n\n\u003Cp>If users aren’t landing on your pages and taking the time to consume your content, then there’s no chance of them moving on to complete sign-ups or purchases. So at the core of any worthwhile blog performance report you’ll find data pertaining to traffic and rates of engagement.\u003C\u002Fp>\n\n\n\n\u003Cp>GA4 offers a plethora of metrics to choose from in this area. The exploration report below showcases the top ten posts on the Impression blog by organic sessions, with further context on the numbers of engaged sessions, views per session, and average session durations. The same information could also be displayed in a custom report in GA4.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"1152\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseo-query-string-and-landing-page.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25909\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>From this table, we can not only gauge where our engaged organic traffic is coming from, but also glean top-level insights on how our intended user journeys are performing: Which articles lend themselves towards longer sessions with more pages viewed? Are certain types of content doing a better job than others at encouraging users to stay on-site and take the next step?\u003C\u002Fp>\n\n\n\n\u003Cp>You can create an acquisition and engagement report for your blog by following these steps:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Create a new Blank exploration report with the segment set to organic if this is the channel you’re interested in (the Source Medium should contain ‘Organic Search’).\u003C\u002Fli>\n\n\n\n\u003Cli>Choose ‘Landing page + query string’ as the dimension, adding sessions, engaged sessions, views per session, and average session duration as metrics.\u003C\u002Fli>\n\n\n\n\u003Cli>Pull these dimensions and metrics into the table by clicking on them in the lefthand Variables panel.\u003C\u002Fli>\n\n\n\n\u003Cli>At the bottom of the Settings panel, filter Landing page + query string so that only URLs including your site’s blog subfolder are featured.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-top-converting-content\">2. Top-converting content\u003C\u002Fh3>\n\n\n\n\u003Cp>The above report provides useful information about which blogs are bringing prospects onto the site, grabbing their attention, and generating clicks through to other pages. But what about the rest of the journey – and the conversion actions we’re trying to guide users towards? This is where a top-converting content report becomes essential.\u003C\u002Fp>\n\n\n\n\u003Cp>There are several possible routes to creating a conversion report for your company blog. The option I’ll walk through here attributes value to any blog that a converting user interacted with, whether they entered the site by clicking through to the post from organic search results or simply viewed it.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"1076\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseo-entrances-and-views.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25911\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The entrances column highlights how many landings each blog received from a segment containing only users who converted in the same session (in this case, they submitted a contact form on our site); to the right of this, the views column indicates how many page views each blog received from the same ‘Organic Converters’ user segment.\u003C\u002Fp>\n\n\n\n\u003Cp>A report such as this gives us a vital steer on the types of content that not only attract organic traffic, but also contribute to conversions. Whilst the version we have set up for the Impression site focuses on lead generation, you could also modify your user segment to include those who purchased an item on an ecommerce site – or, for that matter, any other conversion event that you have set up.\u003C\u002Fp>\n\n\n\n\u003Cp>Follow this process to create your blog’s top-converting content report:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Add a new tab to your existing blog performance exploration report entitled ‘Top-converting content’.\u003C\u002Fli>\n\n\n\n\u003Cli>Create a new user segment called ‘Organic converters’ – this should only include users when their Source Medium contains ‘Organic Search’ AND the event_count of your chosen conversion(s) is greater than 0.\u003C\u002Fli>\n\n\n\n\u003Cli>Choose ‘Landing page + query string’ as the dimension along with entrances and views as the metrics; select these in the Variables panel, adding them to your new table.\u003C\u002Fli>\n\n\n\n\u003Cli>In the lower part of the Settings panel, apply a ‘Landing page + query string’ filter to display only URLs that contain the subdirectory of your site’s blog. \u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>\u003Cstrong>Note: When creating the user segment, leave organic out if you’d like to see performance across all channels – and change the condition scoping to ‘Within the same session’ if you only want to include conversions that happened during the same session as the blog interaction.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-traffic-flow-analysis\">3. Traffic flow analysis\u003C\u002Fh3>\n\n\n\n\u003Cp>By now, our blog performance report is capable of giving us an abundance of useful insights into which posts attract organic traffic, engage users, and promote conversions.\u003C\u002Fp>\n\n\n\n\u003Cp>This information in itself demonstrates value; it also allows us to concentrate our future strategies on ‘money content’, honing in on themes and formats that have helped us to deliver results previously. But we can take things one step further.\u003C\u002Fp>\n\n\n\n\u003Cp>Traffic flow analysis enables us to work out which specific pages or subfolders users visit next after landing on our site, which can be invaluable if the purpose of a blog campaign is to encourage users to click through to a chosen product or service page.\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>Top tip: to analyse whether users are following specific journeys between pages, a path exploration report is the right technique; for top-level insights about which sections of the site users visit after landing on blogs, use a funnel exploration with a trended funnel visualisation.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"creating-a-path-exploration-report\">Creating a path exploration report\u003C\u002Fh4>\n\n\n\n\u003Cp>In the report below, the middle column entitled ‘Step +1’ shows how many users landed on each page from organic search. If we then click on one of these pages, a second set of titles appears to the right in the ‘Step +2’ column, indicating which pages users visited next after landing on the page.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"723\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fpath-exploration-report.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25921\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Here, we see an array of pages that users initially landed on, from the homepage at the top of the central column through to our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fentity-salience-seo\u002F\">entity salience in SEO\u003C\u002Fa> at the bottom. In this case, I’ve opted to click on the page entitled \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Ftools\u002Fsitemap-extraction-tool\u002F\">‘Extract URLS from an XML Sitemap’\u003C\u002Fa> (a free tool offered by Impression). This then brings up the third column to the right, containing the next pages that users visited on their journey after landing on the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">XML sitemap\u003C\u002Fa> extraction tool.\u003C\u002Fp>\n\n\n\n\u003Cp>A path exploration report such as this is particularly handy in assessing whether users are following the desired journey we had in mind for them after they landed on a particular blog. Insights taken from here can help us to optimise the use of internal linking and CTAs on individual posts – or even prompt us to reconsider the intended user journey altogether if it isn’t working out in practice.\u003C\u002Fp>\n\n\n\n\u003Cp>To create your own path exploration, simply:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Create a new report using the Path exploration template.\u003C\u002Fli>\n\n\n\n\u003Cli>Apply an organic segment if you’d like to explore this channel on its own (the Session Default Channel Group should contain ‘Organic Search’).\u003C\u002Fli>\n\n\n\n\u003Cli>Open the drop-down menu under ‘Step +1’ and select ‘Page title and screen name’.\u003C\u002Fli>\n\n\n\n\u003Cli>From here, you can click on any landing page title in the first column and the interface will open a second column highlighting where users clicked through to next (you can follow the same process to investigate further clicks beyond this point if needed).\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"creating-a-funnel-exploration\">Creating a funnel exploration\u003C\u002Fh4>\n\n\n\n\u003Cp>We can unlock micro-level insights about individual user journeys with a path exploration template, yet sometimes we might want to see the bigger picture. For example, you may be looking to track the percentage of users who click through from all blogs (or a group of blogs) to commercial subfolders. A funnel exploration report with a trended funnel visualisation is the best option.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"330\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Ffunnel-exploration-report.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25925\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Having set up this report for the Impression site, we can see that 5,898 users have landed on our blog posts in the selected timeframe – 317 (5.4%) of these users then went on to view a service page, which is most often the desired next step in the journeys we create.\u003C\u002Fp>\n\n\n\n\u003Cp>The data is then broken down by device category for further insight. In this case, our report highlights that we see click-throughs much more frequently on desktop than mobile or tablet (other useful breakdown options include gender, country, and traffic medium).\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fseo-content-agency\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"282\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Four-approach-to-on-site-seo-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25930\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Making a funnel exploration report for your own site is easy:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Create a new Funnel exploration report and set the visualisation to Trended funnel.\u003C\u002Fli>\n\n\n\n\u003Cli>If you’d like to see organic traffic in isolation, create an organic segment (Source Medium contains ‘organic’).\u003C\u002Fli>\n\n\n\n\u003Cli>Set up two ‘Steps’ in the Settings panel – step one should narrow the Landing page + query string down to your blog subfolder or a group of blog URLs as required, and step two should focus on page views for your commercial subfolder(s).\u003C\u002Fli>\n\n\n\n\u003Cli>Apply the Steps, then select any additional breakdowns you’d like to see in the Settings panel.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-sales-and-revenue\">4. Sales and revenue\u003C\u002Fh3>\n\n\n\n\u003Cp>There’s no one-size-fits-all approach to reporting on the sales and revenue contribution of a company blog. To help you plan out your report, ask yourself these key questions:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>What do your conversions look like? Are you looking to generate leads, sell products, or encourage sign-ups?\u003C\u002Fli>\n\n\n\n\u003Cli>How can you assign value to each of these conversions? (For products, straightforward ecommerce revenue fits the bill, but other business models might demand a little more creativity.)\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Let’s kick off with an easy example – reporting on the revenue generated by a series of buying guides. Similar to the approach we took with top-converting content, we first need to create a custom segment that contains only users who have landed on or read one of the guides: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>When defining your segment, include conditions for each of the guide pages you’re interested in or use regex to define a group.\u003C\u002Fli>\n\n\n\n\u003Cli>To narrow the segment down to only users who have landed on the relevant guide(s), use ‘Landing page + query string contains [URL]’. \u003C\u002Fli>\n\n\n\n\u003Cli>If you’d like to also include users who have read them as part of the session in which they converted, this can be achieved by adding ‘Page path + query string contains [URL]’ and changing the condition scoping to ‘Within the same session’.\u003C\u002Fli>\n\n\n\n\u003Cli>You may find it useful to create two separate segments for converting users who landed on blogs and users who viewed them in the same session they converted.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"573\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Frevenue-generation-report.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25936\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>As the Impression site has no ecommerce function and we’re focused on generating leads, our version of the report just contains metrics like conversions and conversion rate for a specific group of blogs. We can then assign a rough average value to each conversion based on historical data or use some clever \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcrm\u002F\">CRM integration\u003C\u002Fa> to get more exact figures.\u003C\u002Fp>\n\n\n\n\u003Cp>If your site sells products, simply switch out form fills for the ecommerce metrics you’re interested in. Given the custom-built nature of exploration reports, you can include whichever insights might prove useful for your stakeholders – anything from simple revenue and purchase numbers through to data on how customers are progressing along the checkout funnel after reading your guides.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"drive-value-via-your-blog-with-impression\">\u003Cstrong>Drive value via your blog with Impression\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>This guide has shown how to articulate the purpose of your blog, set clear goals, and showcase value using GA4. As a multi-award-winning digital agency with diverse specialisms across \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fseo-content-agency\u002F\">content SEO\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002F\">analytics\u003C\u002Fa>, Impression can help you up your game when it comes to informational content and reporting. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Speak to our team\u003C\u002Fa> today.\u003C\u002Fp>\n",{"rendered":160,"protected":202},25880,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1276,"_yoast_wpseo_metadesc":1277,"inline_featured_image":202,"footnotes":5},"The Purpose of Blogs: Showcasing Value in GA4 | Impression","Are company blogs just about brand awareness? Or can they drive meaningful revenue? Read this guide to learn how you can show the value of blogs in 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