[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002Fpage\u002F2":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":184,"head_links":187,"breadcrumbs":172,"posts":191,"pages":167,"head":1444},"Jonathan Theuring","","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"full_bio":10,"job_title":11,"specialist_service_links":12,"photo":40,"page_content_modules":95,"hero":168},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n","Associate Director, SEO",[13,30],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},113,"98","2020-12-16 14:38:35","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":31,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":56},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width":78,"12_col-height":79,"default_landscape":80,"default_landscape-width":81,"default_landscape-height":55,"default_portrait":82,"default_portrait-width":55,"default_portrait-height":81,"6_col_and_margin_short":83,"6_col_and_margin_short-width":75,"6_col_and_margin_short-height":79,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":79,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":79,"staff_image_696_600":91,"staff_image_696_600-width":54,"staff_image_696_600-height":55,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[96],{"acf_fc_layout":97,"reduced":98,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":99,"posts":100},"author_posts",true,"Jonathan Theuring’s posts",{"data":101,"pages":167},[102,116,128,138,148,158],{"type_key":103,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":113},"post","September 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Recent studies reveal the shifting landscape of Local SEO. For Local SEO, Proximity (55.2%) is the top factor, followed by Review Count (19.2%) and Domain Power (5.9%). For the Top 10 results, the relevance of reviews becomes significantly more influential. […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2025-google-algorithm-and-search-industry-updates\u002F","2025-10-08T10:55:57",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fcardmapr-nl-lMcHm_tzR3I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":4,"image":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":103,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":125},"Stand out locally: A comprehensive guide to local SEO","\u003Cp>Local SEO is a key part of marketing for any business that’s looking to sell its products to the local community. With local search results accounting for a significant amount of all search queries, it’s more important than ever for businesses to have a well-structured local SEO strategy in place. But what exactly is local […]\u003C\u002Fp>\n","\u002Fblog\u002Flocal-seo\u002F","2025-09-11T10:49:57",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":4,"image":112},{"to":126,"name":127},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":103,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":133,"image":134,"authors":135,"category":137},"July 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google is now showing the AI Mode button on the Home Page search box, increasing exposure to its newest feature. This is a significant step in pushing its AI-powered search experience to a broader […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2025-google-algorithm-and-search-industry-updates\u002F","2025-08-12T12:59:46",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fappshunter-io-RvAzjmysKYk-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[136],{"name":4,"image":112},{"to":114,"name":115},{"type_key":103,"title":139,"excerpt":140,"to":141,"postedAt":142,"readingTime":143,"image":144,"authors":145,"category":147},"May 2025 Google Algorithm and Search Industry Updates","\u003Cp>The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new experiments about AI Overviews and AI Mode, to practical updates for ecommerce and local SEO, we’ll discuss it all below.  Marketers and brands now have a free tool to track keywords, brand mentions and discussion, Reddit […]\u003C\u002Fp>\n","\u002Fblog\u002Fmay-2025-google-algorithm-and-search-industry-updates\u002F","2025-06-18T11:15:21",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Falban-from-japan-Un-vHvg5ezU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[146],{"name":4,"image":112},{"to":114,"name":115},{"type_key":103,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":153,"image":154,"authors":155,"category":157},"March 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies, industry developments and the effect of the March 2025 Core Update. Firstly, Google officially concluded the rollout of the March 2025 Core Update on the 27th. As with previous updates, this is designed to improve the relevance […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarch-2025-google-algorithm-and-search-industry-updates\u002F","2025-04-08T15:55:38",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fmarkus-winkler-qHZEgNv1IwE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156],{"name":4,"image":112},{"to":114,"name":115},{"type_key":103,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":143,"image":163,"authors":164,"category":166},"November 2024 Google algorithm and search industry updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search. After a turbulent period for search rankings, Google wrapped up its third core update of the year in early December. As with previous updates, this is designed to improve the relevance and usefulness of search results, ensuring a better experience […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2024-google-algorithm-and-search-industry-updates\u002F","2025-03-19T11:30:28","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Farno-senoner-yUY_dh_dWr8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C655%2C2400%2C2400&w=640",[165],{"name":4,"image":112},{"to":114,"name":115},"7",{"type":169,"style":170,"title":171,"heading":4,"intro":10,"services":12,"breadcrumbs":172,"photo":57,"social":184},"author","dark","Meet the Team",[173,176,179,182],{"path":174,"name":175},"\u002F","Home",{"path":177,"name":178},"\u002Fabout\u002F","About Us",{"path":180,"name":181},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":183,"name":4},null,{"twitter":185,"linkedin":186},"https:\u002F\u002Ftwitter.com\u002Ftheuring_seo","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonathantheuring\u002F",[188],{"rel":189,"href":190},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F",[192,512,700,886,1073,1259],{"id":193,"date":194,"date_gmt":194,"guid":195,"modified":107,"modified_gmt":107,"slug":197,"status":19,"type":103,"link":106,"title":198,"content":199,"excerpt":202,"author":203,"featured_media":204,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":206,"categories":208,"collections":211,"coauthors":212,"class_list":214,"acf":223,"head_links":224,"breadcrumbs":225,"url_path":106,"search_description":232,"featured_image_urls":233,"authors":268,"type_nicename":279,"reading_minutes":108,"category":280,"yoast_title":207,"yoast_meta":283,"yoast_json_ld":336,"_links":463},34869,"2025-10-08T10:55:56",{"rendered":196},"\u002F?p=34869","september-2025-google-algorithm-and-search-industry-updates",{"rendered":104},{"rendered":200,"protected":201},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search.\u003C\u002Fp>\n\n\n\n\u003Cp>Recent studies reveal the shifting landscape of Local SEO. For Local SEO, Proximity (55.2%) is the top factor, followed by Review Count (19.2%) and Domain Power (5.9%). For the Top 10 results, the relevance of reviews becomes significantly more influential.\u003C\u002Fp>\n\n\n\n\u003Cp>Meanwhile, the analysis of Google’s AI Mode suggests that standard Schema markup (Organisation, WebPage) remains baseline hygiene but provides no competitive advantage over niche types. Plus, Google’s testing of AI-generated product summaries highlights the importance of optimising product pages for AI for better conversion rates.\u003C\u002Fp>\n\n\n\n\u003Cp>In a disruptive shift, Google’s removal of the “num=100” search parameter has impacted tracking tools like SISTRIX, leading to data changes for many sites. This move signals Google’s intent to limit data access, likely in response to the growing competition from AI search platforms.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-business-profile-ranking-factors-for-local-seo-proximity-reviews-relevance\">Google Business Profile ranking factors for Local SEO: Proximity, reviews, relevance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#does-schema-help-you-surface-more-in-googles-ai-mode\">Does schema help you surface more in Google’s AI Mode?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#updates-on-ai-mode\">Updates on AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ai-mode-product-listings-test-ai-generated-product-summaries\">Google AI Mode product listings test AI-generated product summaries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-showing-ai-mode-in-autocomplete-search-suggestions\">Google showing AI Mode In autocomplete search suggestions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ai-mode-now-supports-hindi-indonesian-japanese-korean-portuguese-english\">Google AI Mode now supports Hindi, Indonesian, Japanese, Korean, Portuguese & English\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#77-of-sites-lost-keyword-visibility-after-google-removed-num100-data-and-how-sistrix-adjusted\">77% of sites lost keyword visibility after Google removed num=100: Data and how SISTRIX adjusted\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-business-profile-ranking-factors-for-local-seo-proximity-reviews-relevance\">Google Business Profile ranking factors for Local SEO: Proximity, reviews, relevance\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A recent study from Search Atlas has uncovered the key drivers of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-business-page-optimisation\">Google Business Profile\u003C\u002Fa> (GBP) ranking, analysing 3,269 businesses across food, health, law and beauty sectors.\u003C\u002Fp>\n\n\n\n\u003Cp>The study revealed that the key factors that influence businesses’ ranks in local search results for the positions from 1 to 21 are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Proximity\u003C\u002Fstrong> (55.2%): Distance to the grid centroid is the dominant factor, making location the strongest driver of visibility.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Review Count \u003C\u002Fstrong>(19.2%): The sheer volume of reviews strongly boosts rankings.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Domain Power\u003C\u002Fstrong> (5.9%): Website authority has a moderate but noticeable impact.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Semantic Relevance in Reviews\u003C\u002Fstrong> (5.3%): Content alignment in customer reviews helps improve rank.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Other Factors\u003C\u002Fstrong> (<5%): Category relevance, ratings, GBP completeness, and backlinks add smaller but still meaningful contributions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For the top 10, the factors are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Proximity\u003C\u002Fstrong> (36.2%)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Review Count \u003C\u002Fstrong>(26%)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Review Keyword Relevance\u003C\u002Fstrong> (22.8%)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Supporting Features\u003C\u002Fstrong>: Ratings, domain power, and GBP completeness continue to provide secondary lift.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"971\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Ftop20and10resultsforlocalbusinesses.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34885\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Graphs illustrating the factors that influenced Top 20 and Top 10 results for local businesses. \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In addition, sector findings highlighted nuanced patterns: food businesses rely on reviews and profile completeness beyond location; healthcare requires trust signals from reviews and category alignment; legal visibility is overwhelmingly driven by proximity; beauty and personal care thrive on review volume, branding, and keyword-rich content.\u003C\u002Fp>\n\n\n\n\u003Cp>The study recommends businesses treat proximity as fixed, but build competitive advantage through strategic review management, keyword-informed branding, and sector-specific optimisations.\u003Cbr>As experts in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Flocal-seo\u002F\">local SEO\u003C\u002Fa>, we can help your business stand out from the competition. Contact us for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flocal-seo\u002F\">local SEO service\u003C\u002Fa> and recommendations that just work for you.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"does-schema-help-you-surface-more-in-googles-ai-mode\">Does schema help you surface more in Google’s AI Mode?\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsalt.agency\u002Fblog\u002Fschema-ai-mode\u002F\">recent analysis\u003C\u002Fa> of 107,352 websites tested whether \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">Schema markup\u003C\u002Fa> directly influences citation visibility in Google’s AI Mode. While Schema adoption was widespread, the study found no evidence that niche types (e.g., FAQ, HowTo, Product) provide an advantage. Instead, the most common markups among cited pages were standard ones like Organisation (82%), WebPage\u002FArticle (76%), BreadcrumbList (59%), Person\u002FAuthor (38%), and Product\u002FService (34%). These are typical across well-structured websites, suggesting Google is not prioritising special Schemas for AI Mode.\u003C\u002Fp>\n\n\n\n\u003Cp>Semantic relationships in Schema (e.g., Organisation → name → Example Corp) are flattened into tokens, limiting any structured-data advantage. So for SEOs, this means Schema remains useful for traditional search, enhancing context and eligibility for rich results, but it should be treated as a baseline hygiene factor rather than a competitive differentiator in AI Mode.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"updates-on-ai-mode\">Updates on AI Mode\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-product-listings-test-ai-generated-product-summaries\">Google AI Mode product listings test AI-generated product summaries\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-ai-generated-product-summaries-40146.html\">Google is testing\u003C\u002Fa> AI-generated product summaries in the AI Mode results, after you click on a specific product.\u003C\u002Fp>\n\n\n\n\u003Cp>When you search for a product-related query in AI Mode, then scroll to the products and click on one, it will open a panel on the right-hand side. In the test version of this panel, you will see Google start to dynamically generate an AI summary of that product, and then it will load.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1320\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Faigeneratedproductsummary.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34886\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>The summary of the product, on the right-hand side panel, is AI-generated.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Optimising product pages for AI summaries is crucial for SEO conversion. AI-generated summaries, which appear directly in product listings in AI Mode, serve as the user’s first impression. A good summary, or content that Google’s AI effectively highlights, can significantly boost engagement.\u003C\u002Fp>\n\n\n\n\u003Cp>For AI to work effectively, source content must be clean, clearly structured, and include well-written features, pros\u002Fcons, and specifications. Conversely, messy or vague product pages can lead to poor AI summaries or cause the AI to select other products for summary content.\u003C\u002Fp>\n\n\n\n\u003Cp>Therefore, your product page optimisation strategy needs to focus on being “AI-friendly” rather than just targeting ranking keywords. This includes providing clear specifications, user reviews, and a well-structured feature list, as well as potentially standardised attributes, to ensure your content is useful for AI summaries.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-showing-ai-mode-in-autocomplete-search-suggestions\">Google showing AI Mode In autocomplete search suggestions\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-autocomplete-search-suggestion-40088.html\">AI Mode is now shown in the autocomplete search suggestions. \u003C\u002Fa>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"134\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Faimodeautocomplete.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34887\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Additionally, it has been observed that Google is testing sending searchers to vertical search features within autocomplete search suggestions.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1308\" height=\"335\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Faimodesearchsuggestions.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34888\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>A screenshot of this from Naveen, who posted about it on \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fnaveen_original\u002Fstatus\u002F1965469863260098696\">\u003Cem>X\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-now-supports-hindi-indonesian-japanese-korean-portuguese-english\">Google AI Mode now supports Hindi, Indonesian, Japanese, Korean, Portuguese & English\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As AI Mode expanded to more countries, it is now supporting Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-other-langugages-40082.html\">Google wrote:\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cem>“Building a truly global Search goes far beyond translation; it requires a nuanced understanding of local information. With the advanced multimodal and reasoning capabilities of our custom version of Gemini 2.5 in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"77-of-sites-lost-keyword-visibility-after-google-removed-num100-data-and-how-sistrix-adjusted\">77% of sites lost keyword visibility after Google removed num=100: Data and how SISTRIX adjusted\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>After the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-num100-impact-data-462231\">removal of the num=100 parameter\u003C\u002Fa> on September 14, several effects on keyword visibility and data have been recorded. Most significantly, 87.7% of sites lost impressions in Google Search Console, according to a new analysis of 319 properties by SEO expert Tyler Gargula, Director of Technical SEO at LOCOMOTIVE Agency.\u003C\u002Fp>\n\n\n\n\u003Cp>SISTRIX, a major SEO analytics platform, was immediately affected, with initial data drops and technical disruptions. The company’s founder, Johannes Beus, noted the difficulty, suggesting the timing of Google’s action, amid the rise of AI Overviews and increased political pressure, was likely intentional to complicate data collection.\u003C\u002Fp>\n\n\n\n\u003Cp>SISTRIX founder Johannes Beus announced the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fppc.land\u002Fhow-sistrix-adjusted-after-google-removed-the-num-100-parameter\u002F\">company’s response\u003C\u002Fa> to the change on September 30, 2025:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cem>“At the moment, we therefore only record the first 10 results. Positions 11 to 100 are no longer available, which leads to a visible drop in the number of ranking keywords for many domains and to rankings being marked as lost.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>In response, SISTRIX discontinued its systematic desktop SERP data updates and adapted its crawling methodology. The platform prioritised keywords influencing its Visibility Index and client projects, adjusting crawling to retrieve 100 positions for these high-value keywords. For the remaining keywords, a decision framework based on volume and relevance was implemented to balance data quality against soaring costs.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition, Semrush publicly acknowledged the industry-wide disruption, confirming the change affected all rank tracking tools and implementing workarounds to minimise disruption.\u003C\u002Fp>\n\n\n\n\u003Cp>The removal of #100 is reshaping how performance is measured, but Google hasn’t said whether the change is permanent or an accident. The removal of the parameter, coupled with the increasing role of AI search engines and chatbots (such as ChatGPT and Perplexity), forces providers to adapt and develop new tools, like AI Prompt Tracking, to measure visibility in an environment shifting away from the traditional “10 blue links” format.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":105,"protected":201},42,34890,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":207,"_yoast_wpseo_metadesc":5,"inline_featured_image":201,"footnotes":5},"September 2025 Google algorithm and search industry updates | Impression",[209,210],43,1,[],[213],103,[215,103,216,217,218,219,220,221,222],"post-34869","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",[],[],[226,227,230,231],{"path":174,"name":175},{"path":228,"name":229},"\u002Fblog\u002F","Blog",{"path":114,"name":115},{"path":183,"name":104},"This month, we bring you some exciting developments and updates from the world of search. Recent studies reveal the shifting landscape of Local SEO. For Local SEO, Proximity (55.2%) is the top factor, followed by Review Count (19.2%) and Domain Power (5.9%). For the Top 10 results, the relevance of reviews becomes significantly more influential. 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With local search results accounting for a significant amount of all search queries, it’s more important than ever for businesses to have a well-structured local SEO strategy in place.\u003C\u002Fp>\n\n\n\n\u003Cp>But what exactly is local SEO and how can you leverage its power to get your business in front of more customers? In this guide, we’ll explain the fundamentals of local SEO and provide actionable tips to help your business climb local search rankings.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#getting-started-with-local-seo\">Getting started with local SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-local-seo\">What is local SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-is-local-seo-important\">Why is local SEO important?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-google-map-pack\">The Google Map Pack\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#key-local-seo-algorithm-updates\">Key local SEO algorithm updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#google-pigeon\">Google Pigeon\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#google-possum\">Google Possum\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#important-local-seo-ranking-factors\">Important local SEO ranking factors\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#proximity\">Proximity\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#prominence\">Prominence\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#relevance\">Relevance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tips-for-improving-your-local-seo-strategy\">Tips for improving your local SEO strategy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#complete-a-local-seo-audit\">Complete a local SEO audit\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#utilise-your-google-business-profile\">Utilise your Google Business Profile\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ensure-your-website-is-mobile-friendly\">Ensure your website is mobile friendly\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#establish-nap-consistency\">Establish NAP consistency\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#leverage-citation-opportunities\">Leverage citation opportunities\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#encourage-genuine-feedback-from-your-customers\">Encourage genuine feedback from your customers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#create-high-quality-local-content\">Create high-quality local content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#devise-an-effective-link-building-strategy\">Devise an effective link building strategy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#implement-local-business-schema-markup\">Implement local business schema markup\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#our-favourite-local-seo-tools\">Our favourite local SEO tools\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#semrush\">SEMRush\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#seomonitor\">SEOMonitor\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-analytics-and-search-console\">Google Analytics and Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#local-search-results-tool\">Local Search Results Tool\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#local-seo-faqs\">Local SEO FAQs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-can-i-learn-local-seo\">How can I learn local SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#who-needs-local-seo\">Who needs local SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-local-seo-profitable\">Is local SEO profitable?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-long-does-local-seo-take\">How long does local SEO take?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-find-a-local-seo-expert\">How to find a local SEO expert\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"getting-started-with-local-seo\">\u003Cstrong>Getting started with local SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Before you dive in, it’s important to understand the foundations of local SEO. While some of the principles that apply to more general SEO are important, there are other factors to consider when devising a local SEO strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>To begin, I’ll briefly explain what local SEO is and why it’s important, before walking through some of Google’s specific algorithms and features that are designed to deal with local SEO alone.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-local-seo\">What is local SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>In essence, local SEO is the art of ensuring your business can be found on SERPs by customers in your local area, subsequently boosting traffic, leads and brand awareness. For example, if you were to search “coffee shops near me”, Google will produce a list of relevant results that match this query, with the top-ranked businesses appearing first.\u003C\u002Fp>\n\n\n\n\u003Cp>There’s no single answer when it comes to boosting your local SEO performance – instead, a wider plan should be constructed, considering tactics such as link building, local keyword optimisation, and proper use of your Google Business Profile listing (more on this later). Businesses that can benefit from local SEO include those that have a physical presence in an area, as well as those that serve a geographic region.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-is-local-seo-important\">Why is local SEO important?\u003C\u002Fh3>\n\n\n\n\u003Cp>With 76% of people using their smartphone to find and visit a business in their local area (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fseo\u002Fseo-statistics\u002F\">\u003Cstrong>Search Engine Journal\u003C\u002Fstrong>\u003C\u002Fa>), local SEO has become a tremendously important step for business marketing. As these queries are completed by potential customers who are searching for specific products or services that your business offers in their local area, the likelihood of a conversion is high. Of the 76% of users searching for and visiting local businesses, 28% of them went on to purchase a product.\u003C\u002Fp>\n\n\n\n\u003Cp>Smaller businesses in particular can capitalise on the opportunities presented by local SEO thanks to Google’s initiative to favour small businesses as long as their offering is relevant to the user’s search intent. For example, generic search queries such as “best coffee” can be more difficult to rank for as they’re often dominated by bigger names or popular blogs, whereas search queries with local intent, such as “sports bar near me”, will favour businesses that are relevant and nearby to the user’s physical or searched location.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-google-map-pack\">The Google Map Pack\u003C\u002Fh3>\n\n\n\n\u003Cp>Google’s Map Pack (or Local Pack) is a prominent feature of a local SERP that displays the best ranking business for a given search term. Within the Map Pack, users are able to see key information and are provided with an exact business location through Google Map pins. The Map Pack appears ahead of traditional SERP results and usually features the top three most relevant businesses for that query, meaning competition is fierce.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"764\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fgoogle-query-coffee-nottingham-local-seo.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23095\" style=\"width:443px;height:482px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot from Google query ‘coffee Nottingham’, \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-left\">A large proportion of traffic will head through Map Pack results, so it’s certainly the place to be, especially if your potential customer is on a mobile device as it can take up a significant amount, if not all, of the screen. To appear in the Map Pack, you’ll need to implement a well-planned strategy that considers the ranking factors specific to local SEO.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"key-local-seo-algorithm-updates\">Key local SEO algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Cp>While plenty of generic SEO factors influence your performance locally, Google has introduced specific algorithms throughout the years that are dedicated to the local SEO space. These algorithms had quite the impact when they launched and should be considered as part of your strategy.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-pigeon\">Google Pigeon\u003C\u002Fh4>\n\n\n\n\u003Cp>Introduced in July 2014, Google Pigeon sought to provide more useful and relevant results for people whose search intent was to find nearby businesses. This \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">algorithm update\u003C\u002Fa> shook up local SEO and proved to benefit small and medium-sized businesses (SMEs) with well-optimised websites in particular.\u003C\u002Fp>\n\n\n\n\u003Cp>Before its release, Google had already been trying to help local businesses rank through other algorithmic changes, but Pigeon brought a range of updates in its own right. By looking at hundreds of ranking signals for Google Search and Google Maps, the algorithm update tied local ranking factors with ‘traditional ranking factors’ to bring more synergy between Maps results and traditional SERP results.\u003C\u002Fp>\n\n\n\n\u003Cp>As local-specific results became more intelligent, many businesses saw their rankings improve (or deteriorate) dramatically. Those that were more specific with their information were rewarded, while general information no longer cut it. Google’s Map Pack also played a key role in showcasing businesses and driving traffic – the highest placed businesses reaped the rewards, especially when Map Pack results were cut from up to 10 results to just 3 following a series of updates to Pigeon.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-possum\">Google Possum\u003C\u002Fh4>\n\n\n\n\u003Cp>After Pigeon took flight, Google wasn’t slow to introduce a second animal to the conversation in the form of the Possum algorithm update. Introduced in 2016, Google Possum brought a raft of changes to shake up the local SEO space, with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fstudy-shows-googles-possum-update-changed-64-local-serps-261761\">\u003Cstrong>64% of local SERPs being affected almost overnight\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>The heaviest changes were found within Google’s Map Pack and the Local Finder. Firstly, the impact of a business’ physical location became less of a factor. Those that were based just outside of a city’s limits found it easier to rank for relevant searches related to that city, whereas before they were ignored.\u003C\u002Fp>\n\n\n\n\u003Cp>Businesses that were affiliated through factors such as their business information and category also found that they may have been filtered out of local results. For example, if multiple law firms shared the same building, only one is displayed within the Local Finder, whereas all could have been shown before.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst the business’ physical location became less important, the Possum update saw the user’s physical location take on more weight than ever before. If you search ‘car garage’ you may find that you receive location-based results even if you don’t ask for them.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"important-local-seo-ranking-factors\">\u003Cstrong>Important local SEO ranking factors\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>When determining local search results, Google will place a focus on what’s known as the three pillars of local SEO: Proximity, Prominence, and Relevance. While physical locations are important, they’re not the be all and end all, as a business that’s slightly further away but more prominent or relevant may outrank one that’s the nearest, for example.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"proximity\">Proximity\u003C\u002Fh3>\n\n\n\n\u003Cp>Proximity is the distance between the user and a business’s physical store or service area, and is calculated by Google in one of two ways:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The search query contains the location’s name.\u003C\u002Fli>\n\n\n\n\u003Cli>The location is calculated based on existing information Google holds about a user’s device.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This can prove difficult when optimising for local search, as moving shop to match a local market isn’t easy or even possible. Proximity is also a barrier for ecommerce stores that are looking to enter a local market.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"prominence\">Prominence\u003C\u002Fh3>\n\n\n\n\u003Cp>Prominence is all about how well-known your business is to those in and around your local community, and there are a number of factors taken into consideration by Google within this area. Business information from across the web will be gathered in order to determine rankings – this can include details within directories, backlinks from other websites, and mentions by customers on social media.\u003C\u002Fp>\n\n\n\n\u003Cp>Online reviews are also key within the area of prominence, as they allow the algorithms to detect whether customers enjoyed their experience and would recommend your business to others. Essentially, prominence is about creating a business that’s known and loved by those in your local area.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"relevance\">Relevance\u003C\u002Fh3>\n\n\n\n\u003Cp>Relevance is how closely related your business is to the user’s queries and end goals, and Google understands this by reviewing the information you have published online to match your business to relevant searches.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, a generic search for “car wash” will display a variety of different options nearby, whereas a more specific search for “car wash open on a Sunday” will only display the businesses that have explicitly stated they’re open on a Sunday, as those that aren’t won’t satisfy the user’s end goal.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tips-for-improving-your-local-seo-strategy\">\u003Cstrong>Tips for improving your local SEO strategy\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Now that you’re familiar with what local SEO is and how it works, I’ve put together a local SEO checklist in order to assist in your quest for better local rankings.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"complete-a-local-seo-audit\">Complete a local SEO audit\u003C\u002Fh3>\n\n\n\n\u003Cp>One of the first steps you should take when devising a local SEO strategy is to complete a local SEO audit. This will allow you to gain greater insight into current rankings, as well as existing strengths and weaknesses.\u003C\u002Fp>\n\n\n\n\u003Cp>A thorough local SEO audit will include a variety of elements, such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Local \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">keyword research\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>In-depth competitor analysis\u003C\u002Fli>\n\n\n\n\u003Cli>A review of your Google Business Profile(s)\u003C\u002Fli>\n\n\n\n\u003Cli>Website factors such as page speed, schema and duplicate content\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Once you’ve thoroughly reviewed the local SEO landscape you’ll be in a much better position to implement a holistic strategy that will see you make gains. It’s worth completing a local SEO audit every 6 months or so, as this will allow you to keep on top of further improvements or refinements.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"utilise-your-google-business-profile\">Utilise your Google Business Profile\u003C\u002Fh3>\n\n\n\n\u003Cp>Formerly known as Google My Business, your \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fbusiness\u002F\">\u003Cstrong>Google Business Profile (GBP)\u003C\u002Fstrong>\u003C\u002Fa> is an invaluable tool for people looking to manage and improve the way their business appears on local SERPs. Business owners are able to add all kinds of information to their GBP including Name, Address and Phone (NAP) details, opening hours, and features about the services\u002Fproducts they provide. You can even add images to your GBP to show off your shopfront and help potential customers to confirm they’ve found the place they’re looking for.\u003C\u002Fp>\n\n\n\n\u003Cp>When setting up your GBP, you need to pay close attention to the accuracy of the information you’re entering. All of your details need to align with what can be found elsewhere on the internet, so double check for discrepancies before you publish.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"456\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fimpression-gmb-page-local-seo.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23093\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Part of Impression’s GBP\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-left\">Once your account is set up, it’s crucial that you keep on top of it. For example, if a bar started to serve food, the GBP categories should be updated to reflect the expansion in service offering. This way, the likelihood of ranking for relevant search queries is greatly increased.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ensure-your-website-is-mobile-friendly\">Ensure your website is mobile friendly\u003C\u002Fh3>\n\n\n\n\u003Cp>As \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fcrawling-indexing\u002Fmobile\u002Fmobile-sites-mobile-first-indexing\">\u003Cstrong>Google uses a mobile-first approach to indexing\u003C\u002Fstrong>\u003C\u002Fa>, making your website mobile-friendly is no longer just recommendable – it’s a crucial tip for any local SEO strategy. \u003C\u002Fp>\n\n\n\n\u003Cp>When people are out and about, they may use the internet to find information such as directions, contact details or opening hours, and the device used more often than not is a smartphone. So, it’s vital to ensure your website is mobile-friendly, as the last thing you want is a customer not completing a purchase or booking due to a slow or painful website experience.\u003C\u002Fp>\n\n\n\n\u003Cp>There are a variety of things to consider to ensure your website is mobile-compatible. Firstly, you’ll want to make your website’s design responsive, as this will allow for better viewing on devices of differing shapes and sizes. \u003C\u002Fp>\n\n\n\n\u003Cp>You’ll want to consider page speeds too – the longer a page takes to load, the more likely a searcher is to bounce off your site and head to a competitor’s. This could mean compressing large images to a more suitable size, or efficiently writing Cascading Style Sheets (CSS) to reduce loading times. Check out our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpage-speed\u002F\">\u003Cstrong>how to improve page speed\u003C\u002Fstrong>\u003C\u002Fa> to learn more.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"establish-nap-consistency\">Establish NAP consistency\u003C\u002Fh3>\n\n\n\n\u003Cp>Establishing your business’ Name, Address and Phone (NAP) details is a fundamental step that any local SEO strategy should include. NAPs let Google’s crawlers (and potential customers) work out who you are, where you are, and how you can be contacted, helping to increase the likelihood of you appearing for relevant search queries.\u003C\u002Fp>\n\n\n\n\u003Cp>As a starting point, you should ensure that your NAPs can be found on your website. They can technically go anywhere, but common practice is to include them within the header, footer or contact page.\u003C\u002Fp>\n\n\n\n\u003Cp>Whenever your business information is shared online it’s vital for you to bear NAP consistency in mind, as this is another sign that search engines look out for. Every site that mentions your business should show the same, up-to-date information – you don’t want customers turning up to an old location hoping to find you.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"leverage-citation-opportunities\">Leverage citation opportunities\u003C\u002Fh3>\n\n\n\n\u003Cp>A citation is any mention of your business’ NAPs across the web. Gaining mentions from credible, authoritative sites leads to additional signals being sent to the search engine, making you more trustworthy.\u003C\u002Fp>\n\n\n\n\u003Cp>There are several types of citations to consider, including structured and unstructured citations. A structured citation is a mention of your business’ details within directories such as Yell.com and Yelp. In comparison, unstructured citations are mentions of business details on a site that’s not specifically a business listing directory. For instance, if a business is organising an event and another website mentions the business’ NAPs in the event invite, Google’s crawlers will see this and consider it in its local ranking algorithm.\u003C\u002Fp>\n\n\n\n\u003Cp>You should seek out and leverage these citation opportunities to benefit your business. However, you’ll need to keep NAP consistency in mind, as previously mentioned.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"encourage-genuine-feedback-from-your-customers\">Encourage genuine feedback from your customers\u003C\u002Fh3>\n\n\n\n\u003Cp>Customers will always be looking for the best quality service, with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.brightlocal.com\u002Fresearch\u002Flocal-consumer-review-survey\u002F\">\u003Cstrong>98% of consumers reading online reviews\u003C\u002Fstrong>\u003C\u002Fa> hosted on websites such as Tripadvisor, Yelp, and Yell to find feedback on local businesses and their service. When ranking, Google will aggregate the reviews it finds across the internet to determine its own five-star rating. \u003C\u002Fp>\n\n\n\n\u003Cp>As long as you’re providing a great service you’ve got nothing to worry about, as these reviews will benefit you as you receive more glowing appraisals online. However, when things aren’t going quite so well, it’s important for you to engage with negative feedback online in order to show potential customers (and Google) that you’ve acknowledged and taken the criticism on-board.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"873\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fimpression-google-reviews-local-seo.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23098\" style=\"width:473px;height:547px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot from Impression’s Google reviews\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-high-quality-local-content\">Create high-quality local content\u003C\u002Fh3>\n\n\n\n\u003Cp>High-quality, original content has long been a key component of any well-structured SEO strategy, and its benefits within the local SEO space are widely-known too. Local content allows you to stay at the forefront of your audience’s mind and is an effective way of improving SERP rankings when done correctly.\u003C\u002Fp>\n\n\n\n\u003Cp>There’s no magic solution though, as there are a variety of approaches that you can implement. One option is to start a blog and write about various topics that are of interest to the local community, or you could begin to optimise your service pages to rank for more specific, but less competitive local keywords.\u003C\u002Fp>\n\n\n\n\u003Cp>Ultimately, you need to ensure that the content you’re generating offers the customer additional value while being aligned to your wider goals. Irrelevant or low quality content can do more harm than good, so think about the reasoning behind an article or page before you get started.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"devise-an-effective-link-building-strategy\">Devise an effective link building strategy\u003C\u002Fh3>\n\n\n\n\u003Cp>Another component that’s worth considering is a link-building strategy that will complement your other local SEO efforts. Inbound links let Google know that other people find your site authoritative, relevant and useful and, just like in normal SEO, they’re a ranking factor in Google’s local algorithm.\u003C\u002Fp>\n\n\n\n\u003Cp>However, unlike normal SEO, you should focus your link building efforts on gaining links from local businesses and websites. The location of the linking website serves as an additional sign of trust for Google’s ranking signals, so you should prioritise gaining relevant, local links to boost your search rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>While backlinks from local businesses or websites are super beneficial for local SEO, it’s worth noting that they usually have low Domain Authority or Domain Ranking. This can have negligible effects if you’re hoping to rank nationally or internationally, so an effective link-building strategy that matches the aims of your business is always superior to a scattergun approach.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"implement-local-business-schema-markup\">Implement local business schema markup\u003C\u002Fh3>\n\n\n\n\u003Cp>Local business schema is a type of structured data markup code that helps search engines identify who an organisation is and what they do. Essentially, structured data allows for pages to be crawled more efficiently which can aid rankings, providing the content is good. Local business schema can provide information such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Opening hours\u003C\u002Fli>\n\n\n\n\u003Cli>Geographic area that the business serves\u003C\u002Fli>\n\n\n\n\u003Cli>Type of business\u003C\u002Fli>\n\n\n\n\u003Cli>Images\u003C\u002Fli>\n\n\n\n\u003Cli>Company logo\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you’re a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">\u003Cstrong>beginner to schema markup\u003C\u002Fstrong>\u003C\u002Fa> you’re able to generate schema through use of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fwebmasters\u002Fmarkup-helper\u002Fu\u002F0\u002F\">\u003Cstrong>Google’s Structured Data Markup Helper\u003C\u002Fstrong>\u003C\u002Fa> before adding it to the back end of your website. Once implemented, you can check if the schema is set up correctly by heading to the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\">\u003Cstrong>Structured Data Testing Tool\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"763\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fstructured-data-markup-helper.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23096\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>The Structured Data Markup Helper\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading has-text-align-left\" class=\"wp-block-heading has-text-align-left\" id=\"our-favourite-local-seo-tools\">\u003Cstrong>Our favourite local SEO tools\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>There are various tools out there to help with optimising your local SEO, offering features such as rank trackings, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F3-step-approach-to-competitor-analysis\u002F\">\u003Cstrong>competitor analysis\u003C\u002Fstrong>\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">\u003Cstrong>keyword research\u003C\u002Fstrong>\u003C\u002Fa>. Which tool is the best for you depends on personal preference, but some of the tools we love to use here at Impression include:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"semrush\">SEMRush\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002F\">\u003Cstrong>SEMRush\u003C\u002Fstrong>\u003C\u002Fa> is a paid SEO platform that offers an extensive range of features. Within the local SEO section, you’re able to gain insights into your local visibility, track ranking positions on a local level, and automatically distribute your information to authoritative directories.\u003C\u002Fp>\n\n\n\n\u003Cp>The wider SEMRush package also offers features for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cstrong>paid media\u003C\u002Fstrong>\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">\u003Cstrong>PR\u003C\u002Fstrong>\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\">\u003Cstrong>technical SEO\u003C\u002Fstrong>\u003C\u002Fa>, allowing you to stay ahead of your competition across the board.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"seomonitor\">SEOMonitor\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seomonitor.com\u002F\">\u003Cstrong>SEOMonitor\u003C\u002Fstrong>\u003C\u002Fa> is another example of a paid SEO platform, allowing you to build and track local SEO campaigns. Within its dashboard, you’re able to monitor website performance for specific and groups of keywords, compare existing rankings with competitor’s, and view data such as current volume, metadata and search volume for your highlighted keyword.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"667\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fseomonitor-example-local-seo.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23097\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot from SEOMonitor\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>From our experience, SEOMonitor is a powerful tool when it comes to forecasting future performance, too. Within the Forecasting tab you’re able to set targets related to traffic, conversions and revenue, allowing you to better predict how your SEO activities will aid your wider business goals.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-analytics-and-search-console\">Google Analytics and Search Console\u003C\u002Fh3>\n\n\n\n\u003Cp>As a free tool, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmarketingplatform.google.com\u002Fintl\u002Fen_uk\u002Fabout\u002Fanalytics\u002F\">\u003Cstrong>Google Analytics\u003C\u002Fstrong>\u003C\u002Fa> provides digital marketers with a range of data and insights for accurate reporting on performance. You’re able to see data such as where your audience is based, what device they used, and how they reached you, letting you pinpoint focus areas easily.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"413\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fgoogle-analytics-example-local-seo.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23099\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Screenshot from Google Analytics\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>It’s also worthwhile connecting your analytics account to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.google.com\u002Fsearch-console\u002Fabout\">\u003Cstrong>Google Search Console\u003C\u002Fstrong>\u003C\u002Fa>, as this provides further information about your users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"local-search-results-tool\">Local Search Results Tool\u003C\u002Fh3>\n\n\n\n\u003Cp>If you’re wanting to take a look at what the SERP landscape looks like in different destinations, an easy way to do so is by using the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechnicalseo.com\u002Ftools\u002Flocal-search\u002F\">\u003Cstrong>Local Search Results Tool\u003C\u002Fstrong>\u003C\u002Fa>. Simply set your desired destination, punch in your query and hit go – the tool will emulate your location and feed back the relevant results page.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"797\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Flocal-seo-search-results-tool-local-seo.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23094\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot from the Local Search Results Tool\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>By studying the competition and content within potential target locations, you can better calculate which steps you need to take to enter new markets or improve your existing rankings for these geographic areas.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"local-seo-faqs\">\u003Cstrong>Local SEO FAQs\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-can-i-learn-local-seo\">How can I learn local SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>There are plenty of helpful guides, videos and articles available online to help you get stuck in with local SEO. You could also consider attending a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fevents\u002F\">\u003Cstrong>local SEO workshop or event\u003C\u002Fstrong>\u003C\u002Fa> to further your knowledge.\u003C\u002Fp>\n\n\n\n\u003Cp>However, getting the most out of your local SEO strategy will take time and expertise, so you may want to consider hiring a dedicated agency to help out.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"who-needs-local-seo\">Who needs local SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>Local SEO can benefit any business that has a physical location or serves a geographic area. Whether you’re a small business or part of a larger organisation, local SEO can assist in driving traffic, leads and revenue.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"is-local-seo-profitable\">Is local SEO profitable?\u003C\u002Fh3>\n\n\n\n\u003Cp>Absolutely. With a significant amount of local searches each day, local SEO is an effective form of marketing that can get your business in front of potential customers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-long-does-local-seo-take\">How long does local SEO take?\u003C\u002Fh3>\n\n\n\n\u003Cp>Local SEO isn’t an exact science and there are various factors that can influence how long it takes for your actions to make a change. Technically, you can see changes in as little as 1 to 2 weeks but it can take much longer, so don’t be discouraged if this is the case.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-find-a-local-seo-expert\">\u003Cstrong>How to find a local SEO expert\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Improving your local SEO ensures that potential customers in your nearby area can easily find and shop with your business. If you’re looking to improve your search rankings, we’d recommend seeking expert advice by:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Browsing \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fseo\u002F\">\u003Cstrong>online resources\u003C\u002Fstrong>\u003C\u002Fa>. There are a plethora of helpful guides and articles available online that can assist in expanding your knowledge.\u003C\u002Fli>\n\n\n\n\u003Cli>Consulting your network. You may know someone that’s experienced in search optimisation and can lend a helping hand.\u003C\u002Fli>\n\n\n\n\u003Cli>Finding a freelancer or larger agency. There are various freelancers and agencies that can help in optimising your business for local search.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>If your website requires a local SEO audit and you don’t have the resources or time in place to conduct one, partnering with an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> like Impression could help. Head over to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO auditing services\u003C\u002Fa> page to see how we can help.\u003C\u002Fp>\n",{"rendered":118,"protected":201},23092,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":523,"_yoast_wpseo_metadesc":524,"inline_featured_image":201,"footnotes":5},"Stand Out Locally: A Comprehensive Guide to Local SEO","Trying to get noticed within your local community? Learn how to improve your local SEO and discover a range of actionable tips to help you get started.",[210],[],[213],[529,103,216,217,218,219,220,222],"post-23083",[],[],[533,534,535,536],{"path":174,"name":175},{"path":228,"name":229},{"path":126,"name":127},{"path":183,"name":117},{"thumbnail":538,"medium":539,"medium_large":541,"large":543,"1536x1536":545,"2048x2048":547,"post-thumbnail":549,"12_col":551,"default_landscape":553,"default_portrait":555,"6_col_and_margin_short":557,"11_col_and_margin":559,"9_col_rectangle":561,"11_col":563,"staff_image_696_600":565,"rectangular_thumbnail":567},{"url":122,"width":235,"height":235},{"url":540,"width":60,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":542,"width":63,"height":25},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=511&q=90&w=768",{"url":544,"width":242,"height":243},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":546,"width":69,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1021&q=90&w=1536",{"url":548,"width":72,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1362&q=90&w=2048",{"url":550,"width":75,"height":76},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":552,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":554,"width":81,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":556,"width":55,"height":81},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":558,"width":75,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":560,"width":85,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":562,"width":87,"height":88},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":564,"width":90,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":566,"width":54,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":568,"width":93,"height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[570],{"id":203,"path":270,"display_name":4,"job_title":11,"description":6,"avatar_url":112,"acf":571},{"full_bio":10,"job_title":11,"specialist_service_links":572,"photo":577},[573,575],{"page":574,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},{"page":576,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":37,"guid":38,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":39},{"ID":41,"id":41,"title":42,"filename":43,"filesize":25,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":578},{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x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,{"@type":363,"inLanguage":352,"@id":460,"url":8,"contentUrl":8,"caption":4},[186,462],{"self":663,"collection":668,"about":670,"author":672,"replies":674,"version-history":677,"predecessor-version":681,"wp:featuredmedia":685,"wp:attachment":688,"wp:term":691,"curies":698},[664],{"href":665,"targetHints":666},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F23083",{"allow":667},[469,470,471,472,473],[669],{"href":476},[671],{"href":479},[673],{"embeddable":98,"href":482},[675],{"embeddable":98,"href":676},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=23083",[678],{"count":679,"href":680},21,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F23083\u002Frevisions",[682],{"id":683,"href":684},34599,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F23083\u002Frevisions\u002F34599",[686],{"embeddable":98,"href":687},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F23092",[689],{"href":690},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=23083",[692,694,696],{"taxonomy":501,"embeddable":98,"href":693},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=23083",{"taxonomy":504,"embeddable":98,"href":695},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=23083",{"taxonomy":169,"embeddable":98,"href":697},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=23083",[699],{"name":510,"href":511,"templated":98},{"id":701,"date":702,"date_gmt":702,"guid":703,"modified":132,"modified_gmt":132,"slug":705,"status":19,"type":103,"link":131,"title":706,"content":707,"excerpt":709,"author":203,"featured_media":710,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":711,"categories":713,"collections":714,"coauthors":715,"class_list":716,"acf":718,"head_links":719,"breadcrumbs":720,"url_path":131,"search_description":725,"featured_image_urls":726,"authors":758,"type_nicename":279,"reading_minutes":133,"category":768,"yoast_title":712,"yoast_meta":771,"yoast_json_ld":796,"_links":848},34172,"2025-08-12T12:59:44",{"rendered":704},"\u002F?p=34172","july-2025-google-algorithm-and-search-industry-updates",{"rendered":129},{"rendered":708,"protected":201},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments.\u003C\u002Fp>\n\n\n\n\u003Cp>Google is now showing the AI Mode button on the Home Page search box, increasing exposure to its newest feature. This is a significant step in pushing its AI-powered search experience to a broader audience. Plus, Google has started to launch Google Trends API, available only to a “very limited number of testers,” which provides a new way to use the trending data in a scalable way.\u003C\u002Fp>\n\n\n\n\u003Cp>There have been a couple of profound studies and observations across the industry, and one worth noting is a study from BrightEdge on the difference between ChatGPT and Google AI Overviews. On the other hand, it is reported that the People Also Ask section now includes more Google AI Overviews answers instead of just pulling from the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fguide-to-googles-serp-features-in-2020\">Featured Snippet\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>In other news, Google has been testing a ‘Posts on Reddit’ section, potentially in addition to or replacing the ‘Discussions and Forums’ section, which highlights a few key things about their approach to search and content. \u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-button-now-on-home-page-search-box\">Google AI Mode button now on home page search box\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-has-launched-a-google-trends-api\">Google has launched a Google Trends API\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-adds-24-hour-comparison-views-to-performance-reports\">Google Search Console adds 24-hour comparison views to performance reports\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-posts-on-reddit-section-replacing-discussion-and-forums\">Google search posts on Reddit section replacing discussion and forums?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#research-shows-differences-in-chatgpt-and-google-aio-answers\">Research shows differences in ChatGPT and Google AIO answers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#over-12-of-people-also-ask-results-are-google-ai-overviews\">Over 12% of people also ask results are Google AI Overviews\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-button-now-on-home-page-search-box\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-button-home-search-box-39788.html\">Google AI Mode button now on home page search box\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:152px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is rolling out a new AI Mode button on its homepage search box. This comes after the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fai-mode-uk-launch\u002F\">launch of AI mode in the UK\u003C\u002Fa> at the end of July. The button is appearing across various browsers, including Chrome, Safari and Edge, and is also being integrated into the new tab page in Chrome, signalling a major strategic shift in how Google is presenting its search capabilities to users. \u003C\u002Fp>\n\n\n\n\u003Cp>This move, which has been confirmed by a Google representative, positions AI Mode as a central feature of the search experience.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1776\" height=\"796\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fgoogle-ai-mode-home-page.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34178\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>An example of Google showing the new AI Mode button on the homepage. Source: by Barry Schwartz on \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Frustybrick\u002Fstatus\u002F1948385911936340385\">\u003Cem>X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-has-launched-a-google-trends-api\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-launches-google-trends-api-459420\">Google has launched a Google Trends API\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has announced an early release of the Google Trends API. The limited Alpha release provides developers, researchers, and businesses with programmatic access to search trends data. The data is a rolling five-year window, whereas a lot of Trends usage is around the last 12 months. This new tool also offers aggregations by day, week, month, and year. \u003C\u002Fp>\n\n\n\n\u003Cp>Google Trends already offers a wide range of data that can be used for content writing; this new API could make it easier and more accessible for writers and site owners to access and leverage this data.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-adds-24-hour-comparison-views-to-performance-reports\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-adds-24-hour-comparison-views-to-performance-reports-458804\">Google Search Console adds 24-hour comparison views to performance reports\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google Search Console has introduced two new 24-hour comparison views to its performance reports. This updated feature allows users to compare a website’s performance data from the last 24 hours to either the previous 24 hours or the same 24-hour period of the previous week. \u003C\u002Fp>\n\n\n\n\u003Cp>It can be found under the ‘more’ menu in the performance report:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"324\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fgoogle-24hr-comparison-view.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34179\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-adds-24-hour-comparison-views-to-performance-reports-458804\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This feature will come in handy for monitoring real-time performance, issues and performance improvements.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-posts-on-reddit-section-replacing-discussion-and-forums\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-posts-on-reddit-section-39861.html\">Google search posts on Reddit section replacing discussion and forums?\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is now testing a new section, ‘Posts on Reddit’ instead of the common ‘Discussions and forums’. There are some similar sections, but for other forums, such as Quora and Facebook.\u003C\u002Fp>\n\n\n\n\u003Cp>Based on some of the test queries, the ‘Posts on Reddit’ unit can also display in search results alongside the ‘Discussions and forums’ unit. It is a clear signal that Google is giving preference to Reddit over others. \u003C\u002Fp>\n\n\n\n\u003Cp>As users now prefer authentic, firsthand experiences, opinions, and discussions from real people, rather than just polished, commercial content, this will push brands to take the time and effort to engage with Redditors genuinely.\u003C\u002Fp>\n\n\n\n\u003Cp>This is also further supported by a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Finside-google\u002Fcompany-announcements\u002Fexpanded-reddit-partnership\u002F\">partnership between Google and Reddit\u003C\u002Fa>, where Google gained access to Reddit’s data to improve its products and services.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1601\" height=\"650\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fgoogle-discussion-forum-reddit.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34177\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>An example of Google showing the ‘Post on Reddit’ section. Source: by Khushal Bherwani on \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fb4k_khushal\u002Fstatus\u002F1950768536554516900\">\u003Cem>X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"research-shows-differences-in-chatgpt-and-google-aio-answers\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.brightedge.com\u002Fresources\u002Fresearch-reports\u002Fbrand-visibility-chatgpt-and-google-ai-approaches-industry\">Research shows differences in ChatGPT and Google AIO answers\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>New research from BrightEdge reveals a key difference in how Google and ChatGPT respond to user queries, a finding with significant implications for marketers and content creators. The study found that:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cem>“In task-oriented prompts, ChatGPT overwhelmingly suggests tools and apps directly, while Google continues to link to informational content. While Google thrives as a research assistant, ChatGPT acts like a trusted coach for decision making, and that difference shapes which tool users instinctively choose for different needs.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>This divergence is most pronounced in action-oriented queries. For example, a query like “how to create a budget” leads Google to offer informational articles and tutorials. In contrast, ChatGPT responds by suggesting financial tools and calculators. This pattern holds across various industries, although the degree of difference varies. \u003C\u002Fp>\n\n\n\n\u003Cp>The highest divergence was found in the Healthcare sector, where a search for “how to find a doctor” leads ChatGPT to recommend a tool like Zocdoc, while Google points to hospital directories. The B2B technology and education sectors also show a significant split, with ChatGPT prioritising tools and Google favouring informational content hubs like Stack Overflow and GitHub. The least amount of divergence was found in Finance.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1646\" height=\"998\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fdifferences-in-gpt-and-aio-answers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34180\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>A screenshot of Answers from AIO and ChatGPT. Source: BrightEdge.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Overall, the research highlights a fundamental shift in how these platforms interpret user intent. This means that to stay relevant, marketers and content creators must adapt their strategies, consider creating actionable, tool-based content that can be found on ChatGPT, and continue to produce authoritative, informational content for Google.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"over-12-of-people-also-ask-results-are-google-ai-overviews\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fpeople-also-ask-results-are-google-ai-overviews-39702.html\">Over 12% of people also ask results are Google AI Overviews\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It is reported that 12.6% of the People Also Ask results are AI Overviews, and the rest are featured snippets. This change highlights Google’s increasing reliance on generative AI to answer user questions on the search results page directly.In addition, the integration of AI Overviews into PAA boxes contributes to the growing trend of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fan-seos-guide-to-no-click-searches\u002F\">“no-click” searches\u003C\u002Fa>. Users may get their answer directly from the AI-generated summary without needing to click through to a website, which can impact a site’s organic traffic.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1427\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fgoogle-faq-vs-feature-snippets.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34181\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">The difference between the People Also Asked answer showing Featured Snippet and AI Overviews. Source: Search Engine Journal.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Read our blog \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwriting-high-quality-content-long-tail-keywords\u002F\">Writing high-quality content for long tail keywords\u003C\u002Fa> to know the way to gain unparalleled exposure in the SERPS.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts, or to learn how we can support your SEO, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":130,"protected":201},34208,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":712,"_yoast_wpseo_metadesc":5,"inline_featured_image":201,"footnotes":5},"July 2025 Google algorithm and search industry updates | Impression",[209,210],[],[213],[717,103,216,217,218,219,220,221,222],"post-34172",[],[],[721,722,723,724],{"path":174,"name":175},{"path":228,"name":229},{"path":114,"name":115},{"path":183,"name":129},"This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments. Google is now showing the AI Mode button on the Home Page search box, increasing exposure to its newest feature. This is a significant step in pushing its AI-powered search experience to a broader 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ion-history":863,"predecessor-version":867,"wp:featuredmedia":871,"wp:attachment":874,"wp:term":877,"curies":884},[850],{"href":851,"targetHints":852},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F34172",{"allow":853},[469,470,471,472,473],[855],{"href":476},[857],{"href":479},[859],{"embeddable":98,"href":482},[861],{"embeddable":98,"href":862},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=34172",[864],{"count":865,"href":866},10,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F34172\u002Frevisions",[868],{"id":869,"href":870},34207,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F34172\u002Frevisions\u002F34207",[872],{"embeddable":98,"href":873},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F34208",[875],{"href":876},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=34172",[878,880,882],{"taxonomy":501,"embeddable":98,"href":879},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=34172",{"taxonomy":504,"embeddable":98,"href":881},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=34172",{"taxonomy":169,"embeddable":98,"href":883},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=34172",[885],{"name":510,"href":511,"templated":98},{"id":887,"date":888,"date_gmt":888,"guid":889,"modified":142,"modified_gmt":142,"slug":891,"status":19,"type":103,"link":141,"title":892,"content":893,"excerpt":895,"author":203,"featured_media":896,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":897,"categories":899,"collections":900,"coauthors":901,"class_list":902,"acf":904,"head_links":905,"breadcrumbs":906,"url_path":141,"search_description":911,"featured_image_urls":912,"authors":944,"type_nicename":279,"reading_minutes":143,"category":954,"yoast_title":898,"yoast_meta":957,"yoast_json_ld":983,"_links":1035},33503,"2025-06-18T11:15:20",{"rendered":890},"\u002F?p=33503","may-2025-google-algorithm-and-search-industry-updates",{"rendered":139},{"rendered":894,"protected":201},"\n\u003Cp>The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new experiments about AI Overviews and AI Mode, to practical updates for ecommerce and local SEO, we’ll discuss it all below. \u003C\u002Fp>\n\n\n\n\u003Cp>Marketers and brands now have a free tool to track keywords, brand mentions and discussion, Reddit Pro Trends. This tool provides real-time insights into emerging conversations and trends across Reddit, helping businesses stay ahead of the curve and engage more effectively with their target audiences. \u003C\u002Fp>\n\n\n\n\u003Cp>In other news, Google has been testing a wide range of changes for AI Overview, which is now available in more than 200 countries. There is a new appearance of the Query Expansion and AI Shuffle button within the AIO results. Within AI Mode in the US, Google has added several new features like Product Cards, Place Cards and History cards. \u003C\u002Fp>\n\n\n\n\u003Cp>Finally, OpenAI has introduced a new shopping feature in ChatGPT that detects user intent and displays product carousels, including images, prices, star ratings, and AI-generated tags and review summaries, without relying on paid placements.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-announces-expansion-of-new-features-and-access\">Google AI Mode announces expansion of new features and access\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-features-introduced-to-ai-mode\">New features introduced to AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out\">Google Search Console to show AI Mode performance, but you won’t be able to break it out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-chatgpt-search-ranks-products-and-merchants\">How ChatGPT search ranks products and merchants\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-will-products-appear\">How will products appear?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-products-are-chosen-for-chatgpt\">How products are chosen for ChatGPT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#news-about-ai-overviews\">News about AI Overviews\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-overviews-are-now-available-in-over-200-countries-and-territories-and-more-than-40-languages\">AI Overviews are now available in over 200 countries and territories, and more than 40 languages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-google-ai-overviews-data-search-clicks-fell-30-in-last-year\">New Google AI Overviews data: Search clicks fell 30% in last year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#there-is-a-growing-spam-problem-in-google-ai-overviews\">There is a growing spam problem in Google AI Overviews\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ai-overviews-tests-query-expansion-tabs\">Google AI Overviews Tests Query Expansion Tabs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-search-ai-shuffle-button\">Google Search AI Shuffle Button\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-trends-a-new-tool-to-track-keyword-or-brand-mentions\">Reddit Trends - A new tool to track keyword or brand mentions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-business-profiles-launches-whats-happening\">Google Business Profiles launches ‘What’s Happening’\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ai-mode-announces-expansion-of-new-features-and-access\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-mode-us-searchers-455654\">Google AI Mode announces expansion of new features and access\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Back \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmarch-2025-google-algorithm-and-search-industry-updates\u002F\">in March\u003C\u002Fa>, we reported on the announcement of the new Google AI mode. Initially rolled out as a Google search labs experiment, it now appears that Google has been testing AI mode with an expansion of new features and access. \u003C\u002Fp>\n\n\n\n\u003Cp>A limited number of users in the US are now seeing AI Mode appear directly in their search interface, without having to opt in via Search Labs. Instead, it appears that the waitlist for AI Mode has been completely removed, and anyone in the U.S. who is 18 or older can now opt in immediately. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-features-introduced-to-ai-mode\">New features introduced to AI Mode\u003C\u002Fh3>\n\n\n\n\u003Cp>In addition to its rollout to some users in the US, Google has also added several new features to the platform. These include: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Product Cards: Powered by the Google Shopping Graph, showing real-time prices, images, promotions, shipping details, and inventory.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>Place Cards: Pulled from Google Business Profiles, showing local listings like restaurants and stores, including reviews, ratings, hours, and live busyness.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>History Tab: Let users revisit past AI Mode search interactions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fgoogle-search-ai-brand-discovery\u002F\">Google has also announced\u003C\u002Fa> that it will be testing ads in its AI Mode platform and AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out-455992\">Google Search Console to show AI Mode performance, but you won’t be able to break it out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has confirmed that performance data from its new AI Mode will soon be available in Search Console. However, similarly to AI Overviews, users won’t be able to view this data separately from other types of Google search traffic. Instead, the AI Mode metrics will be grouped under the general “Web” search type within the Performance report. \u003C\u002Fp>\n\n\n\n\u003Cp>During testing in the Google Labs, its data had not been reported in Search Console. Google’s John Mueller confirmed this on LinkedIn, stating that while AI Mode data is coming, there are no plans to introduce separate reporting or changes to the Search Console API.\u003C\u002Fp>\n\n\n\n\u003Cp>This lack of segmentation has led many marketers and SEOs to voice their frustration due to limitations of being able to clearly see how AI mode is performing separately from other search types.  The concern is that, without proper data tracking, website owners and marketers are left in the dark about how this new search experience affects their traffic and visibility.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"how-chatgpt-search-ranks-products-and-merchants\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-search-ranking-products-merchants-455072\">How ChatGPT search ranks products and merchants\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In May, ChatGPT introduced shopping capabilities in its platform, which now allows users to discover products directly within conversations. This e-commerce update marks a pivotal point in the platform moving beyond being a Q&A assistant into a product discovery tool with real influence on consumer decisions.\u003C\u002Fp>\n\n\n\n\u003Cp>OpenAI has also clarified that these product suggestions are not ads, and not all suitable items may appear. They have also assured users that safety standards will also apply, which will exclude inappropriate or unsafe products from appearing in the results.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-will-products-appear\">How will products appear?\u003C\u002Fh3>\n\n\n\n\u003Cp>These new product listings are displayed in visual carousels, each showing an image, simplified title and description, price from the first listed merchant, and a link to the product. \u003C\u002Fp>\n\n\n\n\u003Cp>Other notable features include AI-generated labels like “Budget-friendly” or “Most popular,” though these aren’t verified and are instead generated based on available data such as reviews and pricing mentions. Ratings and review summaries are included where available, often aggregated from third-party sources.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fchatgpt-ranking-products.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33525\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-search-ranking-products-merchants-455072\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-products-are-chosen-for-chatgpt\">How products are chosen for ChatGPT\u003C\u002Fh3>\n\n\n\n\u003Cp>Products featured on the platform will be selected using product and merchant data sourced from third-party providers, rather than through direct retailer submissions. Additionally, merchant rankings are determined solely by this independent data and are not influenced by factors such as price, shipping, or return policies. It has also been stated that displayed prices will correspond to the first listed offer and may not represent the lowest or most up-to-date pricing available.\u003C\u002Fp>\n\n\n\n\u003Cp>When a query shows shopping intent, ChatGPT will select and rank products using signals such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Query context\u003C\u002Fli>\n\n\n\n\u003Cli>User preferences\u003C\u002Fli>\n\n\n\n\u003Cli>Saved memory\u003C\u002Fli>\n\n\n\n\u003Cli>Structured product data\u003C\u002Fli>\n\n\n\n\u003Cli>Internal reasoning to prioritise factors like price or popularity\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Users can then refine the results with more specific prompts, as some relevant items may be missed.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"news-about-ai-overviews\">News about AI Overviews\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-overviews-are-now-available-in-over-200-countries-and-territories-and-more-than-40-languages\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fai-overview-expansion-may-2025-update\u002F\">AI Overviews are now available in over 200 countries and territories, and more than 40 languages\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has recently announced the global rollout of AI Overviews in Search, now available in over 200 countries and 40+ languages, including Arabic, Chinese, Malay, and Urdu.\u003C\u002Fp>\n\n\n\n\u003Cp>AI Overviews help users ask more complex questions, find answers faster, and explore relevant web content, delivering the fastest AI responses in the industry. In markets like the U.S. and India, they’ve driven a 10%+ increase in search usage for eligible queries.\u003C\u002Fp>\n\n\n\n\u003Cp>Starting this week, a custom version of Gemini 2.5 is powering AI Overviews in the U.S., enabling even more advanced answers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-google-ai-overviews-data-search-clicks-fell-30-in-last-year\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-search-clicks-fell-report-455498\">New Google AI Overviews data: Search clicks fell 30% in last year\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>AI Overviews is evolving, with a lot of testing and changes across searches. New research about the impact of AIO on sites’ clicks and impressions has revealed that: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Long, complex queries are growing: 7x increase in searches with 8+ words.\u003C\u002Fli>\n\n\n\n\u003Cli>89% of AI Overview citations come from beyond the top 100 organic results.\u003C\u002Fli>\n\n\n\n\u003Cli>Healthcare, education, B2B tech, insurance, and entertainment saw major increases in AI Overview coverage.\u003C\u002Fli>\n\n\n\n\u003Cli>Ecommerce saw a sharp drop in AI Overview visibility (from 29% to 4%).\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Readers can read more at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvideos.brightedge.com\u002Fassets\u002FSGE-Guide\u002FBrightEdge%20Report%20-%20AIO%20Overviews%20One%20Year%20Review%20Research%20Paper%20and%20Deep%20Dive%20.pdf\">AI Overview One Year Report\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"there-is-a-growing-spam-problem-in-google-ai-overviews\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-growing-spam-problem-455402\">There is a growing spam problem in Google AI Overviews\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>A spamming problem in AIO responses has raised serious concerns about accuracy, manipulation, and the elevation of low-quality content. It is reported that:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>AI Overviews can hallucinate or repeat false information, even contradicting Google’s own data sources like Business Profiles.\u003C\u002Fli>\n\n\n\n\u003Cli>Spammers are gaming the system with self-promotional listicles and content falsely claiming to be “the best,” which Google’s AI sometimes cites as fact.\u003C\u002Fli>\n\n\n\n\u003Cli>Duplicate and low-quality AI-generated content is being surfaced, undermining original, trustworthy sources.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>As AIO is claimed to be the core part of Google’s search landscape, improvements from Google are necessary to keep the quality and trustworthiness of these search results.\u003C\u002Fp>\n\n\n\n\u003Cp>For brands, it is still important to produce content that is authentic and informative, and aligns with the EEAT guideline. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-ai-overviews-tests-query-expansion-tabs\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-testing-query-expansion-tabs-39498.html\">Google AI Overviews Tests Query Expansion Tabs\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. These tabs are believed to encourage users to stay longer in Google’s ecosystem, clicking through follow-up queries without leaving the search results page. \u003C\u002Fp>\n\n\n\n\u003Cp>However, it is noted that, with more answers provided directly in AI Overviews and more paths to keep searching within Google, the likelihood of users clicking through to external sites continues to drop.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1582\" height=\"612\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fquery-expansion-tabs.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33524\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-search-ai-shuffle-button\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-shuffle-39424.html\">Google Search AI Shuffle Button\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google is testing a “Shuffle” button in AI Overviews, allowing users to refresh the AI-generated answer for a new variation.\u003C\u002Fp>\n\n\n\n\u003Cp>This feature is especially helpful for queries like “things to do”, where users may want more suggestions beyond the initial results. It gives users more control and variety if the first answer doesn’t hit the mark.\u003C\u002Fp>\n\n\n\n\u003Cp>This button makes AI Overviews feel less static and more conversational, closer to a chat interface where users can refine or regenerate answers. But it also implies that users may spend more time interacting with AI-generated content instead of clicking through to websites.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fai-shuffle-button.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33528\" width=\"337\" height=\"701\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"reddit-trends-a-new-tool-to-track-keyword-or-brand-mentions\">Reddit Trends – A new tool to track keyword or brand mentions\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The new tool Trend from Reddit can track keyword and brand mentions over time. Users can also see the most discussed topics related to the keywords or the communities where they are being discussed.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"877\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Freddit-trends-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33523\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Conversations about Sunscreen on Reddit Trends\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"572\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Freddit-trends-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33527\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Communities that are discussing about Sunscreen\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Marketers and brands can gain more organic insights into emerging topics, interests, and sentiment shifts than on more mainstream platforms. This is also particularly important to the gaining of user reviews and discussion, the key to user-generated content. \u003C\u002Fp>\n\n\n\n\u003Cp>In addition, brands can use the tool to identify new product ideas, pain points or viral content opportunities based on real needs and behaviours. \u003C\u002Fp>\n\n\n\n\u003Cp>Tracking Reddit can help monitor brand mentions, competitor discussions, and industry shifts in real time.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-business-profiles-launches-whats-happening\">Google Business Profiles launches ‘What’s Happening’\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is introducing a new “What’s Happening” feature for Business Profiles, designed to spotlight timely updates like events, specials, and deals—especially for restaurants and bars.\u003C\u002Fp>\n\n\n\n\u003Cp>According to Google, this feature puts updates like “Today’s Special” or “Live Music on Saturday” front and centre, helping drive immediate engagement. These updates may appear in Google Search and possibly Google Maps.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>How to make this appear for your business: \u003C\u002Fstrong>Share What’s Happening at your business via Google Posts or connect your Facebook, Instagram and\u002F or X profiles to your Google Business Profiles for automatic syncing. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Note\u003C\u002Fstrong>: This is an initial launch for Food and Drink businesses in the U.S., UK, Australia, Canada, and New Zealand.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1036\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fgmb-whats-happening.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33526\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":140,"protected":201},33534,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":898,"_yoast_wpseo_metadesc":5,"inline_featured_image":201,"footnotes":5},"May 2025 Google Algorithm and Search Industry Updates | Impression",[209,210],[],[213],[903,103,216,217,218,219,220,221,222],"post-33503",[],[],[907,908,909,910],{"path":174,"name":175},{"path":228,"name":229},{"path":114,"name":115},{"path":183,"name":139},"The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new experiments about AI Overviews and AI Mode, to practical updates for ecommerce and local SEO, we’ll discuss it all below.  Marketers and brands now have a free tool to track keywords, brand mentions and discussion, Reddit 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[186,462],{"self":1036,"collection":1041,"about":1043,"author":1045,"replies":1047,"version-history":1050,"predecessor-version":1054,"wp:featuredmedia":1058,"wp:attachment":1061,"wp:term":1064,"curies":1071},[1037],{"href":1038,"targetHints":1039},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F33503",{"allow":1040},[469,470,471,472,473],[1042],{"href":476},[1044],{"href":479},[1046],{"embeddable":98,"href":482},[1048],{"embeddable":98,"href":1049},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=33503",[1051],{"count":1052,"href":1053},14,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F33503\u002Frevisions",[1055],{"id":1056,"href":1057},33533,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F33503\u002Frevisions\u002F33533",[1059],{"embeddable":98,"href":1060},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F33534",[1062],{"href":1063},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=33503",[1065,1067,1069],{"taxonomy":501,"embeddable":98,"href":1066},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=33503",{"taxonomy":504,"embeddable":98,"href":1068},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=33503",{"taxonomy":169,"embeddable":98,"href":1070},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=33503",[1072],{"name":510,"href":511,"templated":98},{"id":1074,"date":1075,"date_gmt":1075,"guid":1076,"modified":152,"modified_gmt":152,"slug":1078,"status":19,"type":103,"link":151,"title":1079,"content":1080,"excerpt":1082,"author":203,"featured_media":1083,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":1084,"categories":1086,"collections":1087,"coauthors":1088,"class_list":1089,"acf":1091,"head_links":1092,"breadcrumbs":1093,"url_path":151,"search_description":1098,"featured_image_urls":1099,"authors":1131,"type_nicename":279,"reading_minutes":153,"category":1141,"yoast_title":1085,"yoast_meta":1144,"yoast_json_ld":1170,"_links":1222},32845,"2025-04-08T15:55:31",{"rendered":1077},"\u002F?p=32845","march-2025-google-algorithm-and-search-industry-updates",{"rendered":149},{"rendered":1081,"protected":201},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies, industry developments and the effect of the March 2025 Core Update.\u003C\u002Fp>\n\n\n\n\u003Cp>Firstly, Google officially concluded the rollout of the March 2025 Core Update on the 27th. As with previous updates, this is designed to improve the relevance and usefulness of search results, ensuring a better experience for users, promoting more types of content, e.g. video and social in the results as well as rewarding better web pages.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, as Google is testing AI Mode, there is a study exploring how Google’s AI Mode reshapes search results, highlighting new opportunities for visibility and the need for SEO adaptation across various query types and platforms. \u003C\u002Fp>\n\n\n\n\u003Cp>There is also more concern about social search. Gen Z is moving away from traditional Google search to social media platforms like TikTok and Instagram, reshaping the search landscape with more visual and community-driven content.\u003C\u002Fp>\n\n\n\n\u003Cp>Together, there are studies about developing LLMS.txt and geotagging photos for Google Business Profiles. We’ll explore these updates in more detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-march-2025-core-update-finished-rolling-out\">Google March 2025 Core Update finished rolling out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-did-this-update-affect-serp-volatility\">How did this update affect SERP volatility?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-was-the-impact-of-the-update-compared-to-the-december-2024-core-update\">What was the impact of the update compared to the December 2024 core update?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-geotagging-photos-affects-google-business-profile-rank-study\">How geotagging photos affects Google Business Profile rank: Study\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meet-llms-txt-a-proposed-standard-for-ai-website-content-crawling\">Meet LLMs.txt, a proposed standard for AI website content crawling\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-ai-mode-heres-what-matters-for-seos-and-marketers\">Google’s AI Mode: Here’s what matters for SEOs and marketers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#social-search-is-gen-zs-google-are-you-visible-where-it-matters\">Social search is Gen Z’s Google: Are you visible where it matters?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-expands-ai-overviews-to-more-eu-regions\">Google expands AI Overviews to more EU regions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-if-searchers-dont-use-your-page-in-search-it-may-be-removed\">Google: If searchers don't use your page in search it may be removed\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-march-2025-core-update-finished-rolling-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-march-2025-core-update-done-39142.html\">Google March 2025 Core Update finished rolling out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s March 2025 Core Update was completed after a 14-day rollout, which began on the 13th of March and ended on the 27th of March. This update was the first recorded Google algorithm update of 2025, and it affected all regions and languages globally.\u003C\u002Fp>\n\n\n\n\u003Cp>Google indicated this was a broad core update designed to surface more satisfying content for searchers. While Google noted that further improvements would be made throughout the year, they also stated that some sites might not fully recover from the changes.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-did-this-update-affect-serp-volatility\">How did this update affect SERP volatility?\u003C\u002Fh3>\n\n\n\n\u003Cp>The core update caused some volatility in search rankings, with certain sites experiencing significant drops or gains in visibility. However, it didn’t appear as widespread as previous updates.\u003C\u002Fp>\n\n\n\n\u003Cp>Tracking tools showed some early signs of volatility starting around the 16th of March, and by the 26th of March, there was another wave of fluctuations. \u003C\u002Fp>\n\n\n\n\u003Cp>Google also clarified that volatility observed before the update was unrelated to the March rollout and that periodic algorithm updates could occur without further announcements.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-was-the-impact-of-the-update-compared-to-the-december-2024-core-update\">What was the impact of the update compared to the December 2024 core update?\u003C\u002Fh3>\n\n\n\n\u003Cp>Analysis of data from third-party tracking tools revealed some interesting comparisons between the March 2025 core update and the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">previous update from December 2024\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>Semrush indicated that the volatility of the March 2025 core update was similar to that of the December update. Additionally, data from Similarweb showed that the average position remained relatively unchanged between the two updates.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fapril-2025-semrush-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32857\" width=\"421\" height=\"420\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.similarweb.com\u002F\">Similarweb\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Further data from Similarweb indicated that the March core update displayed slightly lower fluctuations in the top three positions but increased volatility in the top five.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fapril-2025-semrush-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32861\" width=\"446\" height=\"425\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.similarweb.com\u002F\">Similarweb\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In addition to the recent expansion of AI Overviews for more EU countries, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-spike-march-2025-core-update-453841\">research from BrightEdge\u003C\u002Fa> suggested that Google AI Overviews have expanded exponentially in three sectors following the March 2025 core update. The entertainment, restaurant and travel sectors saw a high percentage increase between the 13th and 27th of March: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>528% for entertainment queries\u003C\u002Fli>\n\n\n\n\u003Cli>387% for restaurant queries\u003C\u002Fli>\n\n\n\n\u003Cli>381% for travel queries\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Explore our comprehensive guide to read more about all the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm updates\u003C\u002Fa> to date.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"how-geotagging-photos-affects-google-business-profile-rank-study\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgeotagging-photos-google-business-profile-rank-453525\">How geotagging photos affects Google Business Profile rank: Study\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A 10-week study was conducted to assess whether geotagging images – adding location coordinates to photo EXIF metadata – affects the ranking of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-business-page-optimisation\u002F\">Google Business Profiles\u003C\u002Fa> (GBPs) in local search results. The primary aim was to test the long-standing SEO debate on whether geotagging can influence visibility, especially in “near me” and “[service] + [city]” search queries.\u003C\u002Fp>\n\n\n\n\u003Cp>The research involved 27 lawn care business clients, with all other SEO activities paused.  Twice a week, images with embedded coordinates that targeted two towns in the company’s service area were uploaded to their GBPs. Prior to this, a clean baseline was established by uploading photographs without EXIF data for a five-week control period. [lawn care near me], [lawn care town A] and [lawn care town B] were among the keywords that were tracked.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgoogle-business-geotaging-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32860\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The results showed mixed outcomes:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>“Near me” queries\u003C\u002Fstrong> in the specific geotagged towns experienced a statistically significant increase in rank. However, this improvement was not seen at the business’s actual location (its pin on the map) nor in the broader service area.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>“[Service] + [City]” queries\u003C\u002Fstrong> experienced a drop in rankings in both the geotagged towns and the broader service area. This suggested that geotagging could harm visibility for more specific geographic search terms.\u003C\u002Fli>\n\n\n\n\u003Cli>Additional analysis across ranking metrics like Center of Address (CoA), Average Total Rank Position (ATRP), and Share of Local Voice (SoLV) confirmed the limited or negative impact of geotagging. Only one of the seven metrics, “near me” queries in the targeted towns, showed improvement; four saw a noticeable drop, and the remaining six showed no apparent shift.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The study also emphasised potential drawbacks to widespread geotagging. Attempting to geotag for every service area could clutter a GBP with low-quality, repetitive images, harming the profile’s visual appeal without guaranteed ranking gains. Additionally, the strategy overlooks the decline in performance for “[service] + [city]” queries, creating a trade-off that’s unlikely to be worth the effort.\u003C\u002Fp>\n\n\n\n\u003Cp>In conclusion, while geotagging might slightly benefit “near me” rankings in targeted zones, it doesn’t justify the negative impacts elsewhere. The study’s authors opted against using this tactic for clients, choosing instead to focus on proven, impactful \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Flocal-seo\u002F\">local SEO strategies\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"meet-llms-txt-a-proposed-standard-for-ai-website-content-crawling\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgeotagging-photos-google-business-profile-rank-453525\">Meet LLMs.txt, a proposed standard for AI website content crawling\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The proposed LLMs.txt standard, introduced by technologist Jeremy Howard, is an emerging protocol to improve how websites interact with large language models (LLMs). Similar in concept to robots.txt and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fstructuring-xml-sitemaps-for-improved-crawlability-and-indexability\u002F\">XML sitemaps\u003C\u002Fa>, LLMs.txt provides clear instructions on how AI systems can access, interpret, and utilise website content.\u003C\u002Fp>\n\n\n\n\u003Cp>Unlike \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthings-consider-before-adding-disallow-robots-txt-file\">robots.txt\u003C\u002Fa>, which restricts or allows search engine crawlers, LLMs.txt doesn’t block content but offers a flattened, AI-friendly version of a website’s content. This structured markdown file helps LLMs read and process key site information without the complexity of JavaScript, ads, and navigation elements. In essence, it allows site owners to curate what and how content is shared with AI tools, potentially improving indexing, attribution, and user experience in AI-generated responses.\u003C\u002Fp>\n\n\n\n\u003Cp>One significant benefit is its simplicity: all of a website’s content can be shown in markdown or plain text, making it easier for LLMs to analyse and comprehend. This can be helpful for technical websites, manuals, or instructional materials. The protocol is adaptable; files can be divided into sections or categories based on the user’s needs and contain links, summaries, or full-text material.\u003C\u002Fp>\n\n\n\n\u003Cp>Versions of LLMs.txt are already being used by businesses such as Hugging Face, Zapier, and Anthropic.  Tools like Markdowner, Appify, and WordPress plugins have been developed to help producers create these files.  There are still issues because not all LLMs will follow the protocol, and there is a chance for misuse, such as competitive data scraping or keyword stuffing.\u003C\u002Fp>\n\n\n\n\u003Cp>Critics argue that LLMs are not fundamentally different from traditional web crawlers and question whether another protocol is necessary when tools like robots.txt and sitemaps already exist. Others, however, see LLMs.txt as a promising evolution, offering more precision and transparency in how AI systems interact with online content.\u003C\u002Fp>\n\n\n\n\u003Cp>Whether it becomes a widely adopted standard remains to be seen. However, as AI continues to shape digital content distribution, having a defined strategy could become essential for content visibility and control.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-ai-mode-heres-what-matters-for-seos-and-marketers\">Google’s AI Mode: Here’s what matters for SEOs and marketers\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgeotagging-photos-google-business-profile-rank-453525\">Link\u003C\u002Fa> Google’s AI Mode, launched via Search Labs, is reshaping how search results are displayed by integrating AI-generated summaries directly into the Search Engine Results Pages (SERPs). After extensive testing across various \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">search intents\u003C\u002Fa> (transactional, navigational, commercial, and informational), clear patterns have emerged that SEOs and marketers must pay attention to.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgoogle-ai-mode-april-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32862\" width=\"712\" height=\"583\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>\u003Cem>A search result with AI Mode\u003C\u002Fem>\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>AI Mode has results that differ greatly depending on the inquiry. For instance, a search query such as [cheap flights] produced answers ranging from 370 to 449 words and included up to 39 citations in a sidebar on the right. The longest AI-generated content, often exceeding 500 words, is produced in response to commercial and informational requests; these queries are more like blog entries than straightforward responses. For example, [Laptop brands] contained 56 citations and 576 words.\u003C\u002Fp>\n\n\n\n\u003Cp>Interestingly, there’s a shift in visibility for queries where AI summaries are shown; page 2 results often appear as citations in the AI output, giving previously hidden content a new spotlight.\u003C\u002Fp>\n\n\n\n\u003Cp>A key change is the increased localisation of content. Even queries with no clear geographic relevance, like [subscribe newsletter] or [online courses], include localised context and tailored recommendations. Google is over-indexing on local signals, likely to reinforce its relevance against competitors.\u003C\u002Fp>\n\n\n\n\u003Cp>Thumbnails are crucial for visibility. About 85% of citations include an 82×82 px image, typically pulled from optimised content headers. URLs without visuals are at a disadvantage, so it’s essential to add clear, keyword-relevant images to your pages. Read our guide about SERP Features at \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fguide-to-googles-serp-features-in-2020\">SERP Features: The Complete Guide\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgoogle-ai-mode-april-2025-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32858\" width=\"730\" height=\"735\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Study about thumbnails that appear in AI Mode search results\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Citation mechanics show another evolution: AI Mode links often bring users to the exact cited passage, much like featured snippets. Mobile AI Mode displays roughly 50% fewer citations than desktop, suggesting optimisation should be screen-specific. Content authority still matters, with older posts from figures like Neil Patel ranking prominently.\u003C\u002Fp>\n\n\n\n\u003Cp>However, the system is not perfect. Bugs and quirks remain, such as irrelevant citations or broken outputs. Google is experimenting with AI Mode’s infrastructure and interface, making now an ideal time for SEOs to observe and adapt.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"social-search-is-gen-zs-google-are-you-visible-where-it-matters\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgeotagging-photos-google-business-profile-rank-453525\">Social search is Gen Z’s Google: Are you visible where it matters?\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Search behaviour is evolving rapidly, with Gen Z driving a significant shift from Google toward platforms like TikTok, Instagram, YouTube, Reddit, and Discord. This generation prefers fast, visual, and authentic content over traditional, text-heavy Google results filled with ads. A study revealed that Google usage among Gen Z is 25% lower than Gen X, while 46% of Gen Z prefer social platforms for search.\u003C\u002Fp>\n\n\n\n\u003Cp>Social platforms have transformed into search destinations, reshaping the traditional funnel. Users no longer move linearly from awareness to purchase. Instead, a TikTok video sparks interest, an Instagram post deepens discovery, and a Reddit thread builds trust, all before a Google search happens, if at all.\u003C\u002Fp>\n\n\n\n\u003Cp>Three key behaviours power this new model:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Visual-first search\u003C\u002Fstrong>: Gen Z expects quick, engaging formats like short videos and carousels over long blog posts or blue links.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Trust in authenticity\u003C\u002Fstrong>: They prefer peer recommendations and real experiences over polished brand content or paid search ads.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Algorithm-led discovery\u003C\u002Fstrong>: Platforms like TikTok and Instagram surface content before users even search, pushing discovery earlier in the journey.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Community-driven search is also rising. Platforms like Reddit and Discord are trusted hubs for real conversations and lived experiences. Gen Z actively adds “Reddit” to Google searches to find authentic content, bypassing SEO-optimised pages.\u003C\u002Fp>\n\n\n\n\u003Cp>Traditional SEO doesn’t work here. To succeed, brands must embed themselves naturally in communities, offer valuable, non-promotional content, and engage through real people, not just ads.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-expands-ai-overviews-to-more-eu-regions\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-more-eu-regions-39132.html\">Google expands AI Overviews to more EU regions\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google expanded the availability of its AI Overviews feature to more European regions after testing earlier in March. \u003C\u002Fp>\n\n\n\n\u003Cp>This announcement marks a significant expansion as AI Overviews are now officially live in countries including Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain, and Switzerland: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Germany (German and English)\u003C\u002Fli>\n\n\n\n\u003Cli>Belgium (English only at launch)\u003C\u002Fli>\n\n\n\n\u003Cli>Ireland (English)\u003C\u002Fli>\n\n\n\n\u003Cli>Italy (Italian and English)\u003C\u002Fli>\n\n\n\n\u003Cli>Austria (German and English)\u003C\u002Fli>\n\n\n\n\u003Cli>Poland (Polish and English)\u003C\u002Fli>\n\n\n\n\u003Cli>Portugal (Portuguese and English)\u003C\u002Fli>\n\n\n\n\u003Cli>Spain (Spanish and English)\u003C\u002Fli>\n\n\n\n\u003Cli>Switzerland (English, French, German, and Italian)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fai-overviews-in-more-regions-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32859\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>After its initial launch in the US in May 2024, AI Overviews were then expanded to a further six countries, including the UK, India, Japan, Indonesia, Mexico and Brazil in August 2024.\u003C\u002Fp>\n\n\n\n\u003Cp>This rollout marks a significant step in expanding the feature to major European languages such as Spanish, German, Polish, Italian, and Portuguese, although Google has clarified that not all EU countries are included yet.\u003C\u002Fp>\n\n\n\n\u003Cp>Check out our comprehensive guide to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">learn more about AI Overviews\u003C\u002Fa> including their key features and what they mean for SEO. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-if-searchers-dont-use-your-page-in-search-it-may-be-removed\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-user-pages-used-deindex-39098.html\">Google: If searchers don’t use your page in search it may be removed\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google recently revealed that if searchers don’t interact with your page in search results, it may be removed from those results. In a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fshorts\u002FFR5WGwK_yOk\">YouTube short\u003C\u002Fa> posted by Martin Splitt on Google’s Search Central channel, he explained that if a page doesn’t receive clicks or engagement, Google might remove it from search results in the future.\u003C\u002Fp>\n\n\n\n\u003Cp>Splitt addressed a common question: “Why are my pages indexed but not showing up in search results?” He explained that there are several possible reasons, such as unusual queries, low search volume for those queries, or the presence of other pages that provide more value to users. If Google decides that a page isn’t providing the value it initially thought, it may fall off the index entirely. Essentially, Google may try your page, but if it underperforms compared to others, it will be removed from the search results.\u003C\u002Fp>\n\n\n\n\u003Cp>Splitt further elaborated that for a page to appear in search results, it must go through stages: discovery, crawling, indexing, and ranking. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbeginners-guide-submit-sitemap\u002F\">A sitemap helps with discovery\u003C\u002Fa>, notifying Google of the page’s existence, which is crucial for indexing. However, even if a page is indexed, Google may not show it if it doesn’t meet the performance standards needed to rank for relevant queries. \u003C\u002Fp>\n\n\n\n\u003Cp>Split ended the video by advising that website owners should ensure that their content effectively addresses the queries it is meant to serve to avoid their pages dropping from the SERPS.\u003C\u002Fp>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2025 and beyond.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Ffigure>\n",{"rendered":150,"protected":201},32879,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1085,"_yoast_wpseo_metadesc":5,"inline_featured_image":201,"footnotes":5},"March 2025 Google algorithm and search industry updates | Impression",[209,210],[],[213],[1090,103,216,217,218,219,220,221,222],"post-32845",[],[],[1094,1095,1096,1097],{"path":174,"name":175},{"path":228,"name":229},{"path":126,"name":127},{"path":183,"name":149},"This month, we bring you some exciting developments and updates from the world of search, including new studies, industry developments and the effect of the March 2025 Core Update. Firstly, Google officially concluded the rollout of the March 2025 Core Update on the 27th. As with previous updates, this is designed to improve the relevance 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},{"@type":363,"inLanguage":352,"@id":460,"url":8,"contentUrl":8,"caption":4},[186,462],{"self":1223,"collection":1228,"about":1230,"author":1232,"replies":1234,"version-history":1237,"predecessor-version":1240,"wp:featuredmedia":1244,"wp:attachment":1247,"wp:term":1250,"curies":1257},[1224],{"href":1225,"targetHints":1226},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F32845",{"allow":1227},[469,470,471,472,473],[1229],{"href":476},[1231],{"href":479},[1233],{"embeddable":98,"href":482},[1235],{"embeddable":98,"href":1236},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=32845",[1238],{"count":121,"href":1239},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F32845\u002Frevisions",[1241],{"id":1242,"href":1243},32878,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F32845\u002Frevisions\u002F32878",[1245],{"embeddable":98,"href":1246},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F32879",[1248],{"href":1249},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=32845",[1251,1253,1255],{"taxonomy":501,"embeddable":98,"href":1252},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=32845",{"taxonomy":504,"embeddable":98,"href":1254},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=32845",{"taxonomy":169,"embeddable":98,"href":1256},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=32845",[1258],{"name":510,"href":511,"templated":98},{"id":1260,"date":1261,"date_gmt":1261,"guid":1262,"modified":162,"modified_gmt":162,"slug":1264,"status":19,"type":103,"link":161,"title":1265,"content":1266,"excerpt":1268,"author":203,"featured_media":1269,"comment_status":20,"ping_status":20,"sticky":201,"template":5,"format":205,"meta":1270,"categories":1272,"collections":1273,"coauthors":1274,"class_list":1275,"acf":1277,"head_links":1278,"breadcrumbs":1279,"url_path":161,"search_description":1284,"featured_image_urls":1285,"authors":1317,"type_nicename":279,"reading_minutes":143,"category":1327,"yoast_title":1271,"yoast_meta":1330,"yoast_json_ld":1356,"_links":1407},31366,"2024-12-19T14:50:33",{"rendered":1263},"\u002F?p=31366","november-2024-google-algorithm-and-search-industry-updates",{"rendered":159},{"rendered":1267,"protected":201},"\n\u003Cp>This month we bring you some exciting developments and updates from the world of search.\u003C\u002Fp>\n\n\n\n\u003Cp>After a turbulent period for search rankings, Google wrapped up its third core update of the year in early December. As with previous updates, this is designed to improve the relevance and usefulness of search results, ensuring a better experience for users.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google has provided clearer guidance on “site reputation abuse,” addressing a topic that gained attention after several prominent websites faced manual actions. These clarifications come as commentators speculate on the increasing impact of reputation abuse on search visibility.\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, Google has introduced new tools in both Google Analytics and Google Search Console. These updates are geared toward helping users quickly uncover potential issues and opportunities.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#november-core-update\">November Core Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-has-updated-its-site-reputation-abuse-policy\">Google has updated its Site Reputation Abuse policy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#recommendations-now-live-in-google-analytics-and-google-search-console\">Recommendations now live in Google Analytics and Google Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#merchant-center-recommendations\">Merchant Center Recommendations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-access-the-new-recommendations-in-ga4\">How to access the new recommendations in GA4\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-search-console-recommendations\">Google Search Console Recommendations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-access-the-new-recommendations-in-google-search-console\">How to access the new recommendations in Google Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ctr-stats-changes-report-for-q3-2024\">Google CTR Stats – Changes Report for Q3 2024\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ctr-by-sector\">CTR by Sector\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ctr-by-search-intent\">CTR by Search Intent\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#impact-of-keyword-length\">Impact of keyword length\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#search-demand-by-industry\">Search demand by industry\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-update-on-their-compliance-with-the-dma\">Google's update on their compliance with the DMA\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"november-core-update\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-november-2024-core-update-rollout-is-now-complete-448428\">November Core Update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The November Core Update began on the 11th of November and concluded on the 5th of December, spanning approximately 24 days despite it being estimated to take 2 weeks. Like previous core updates, its primary goal was to enhance the relevance and usefulness of search results for users.\u003C\u002Fp>\n\n\n\n\u003Cp>This update prioritised rewarding websites that adopted a user-first approach and demonstrated strong E-E-A-T signals—Expertise, Experience, Authority, and Trust. Sites that excelled in these areas either maintained or improved their rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>Since the last core update in August, SERP volatility has been notable. Before the November update, volatility levels were relatively low and stable, despite a brief spike earlier in the month. \u003C\u002Fp>\n\n\n\n\u003Cp>During the update rollout, fluctuations increased slightly but remained moderate coinciding with the Black Friday shopping event at the latter end of November. Towards the end of the update, especially around 25th November and 4th December, volatility spiked significantly, indicating substantial ranking shifts as the update likely reached its critical phase.\u003C\u002Fp>\n\n\n\n\u003Cp>SERP volatility in the US and UK mirrored similar trends, however, volatility was much more pronounced in the US, reaching very high levels throughout the rollout:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"433\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Fserp-volatility-nov.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31388\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Google previously stated that websites that were negatively impacted by the September 2023 helpful content update should not expect to see recoveries as a result of this latest core update. \u003C\u002Fp>\n\n\n\n\u003Cp>Explore our comprehensive guide to read more about all the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm updates\u003C\u002Fa> to date.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-has-updated-its-site-reputation-abuse-policy\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F11\u002Fsite-reputation-abuse\">Google has updated its Site Reputation Abuse policy\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Earlier this year, Google introduced a spam policy aimed at tackling site reputation abuse. In mid-November, the company clarified the policy, defining site reputation abuse as:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem>“The practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals.”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>It is important to note that not all third-party content breaches this policy. Typically, violations occur when the third-party content is unrelated to the overarching theme of the website. For example, if a recruitment firm hosts content about high street discount codes, this would likely be flagged as a policy violation.\u003C\u002Fp>\n\n\n\n\u003Cp>When a site breaches this policy, it is flagged under Manual Actions in Google Search Console.\u003C\u002Fp>\n\n\n\n\u003Cp>The enforcement of this policy has impacted major organisations, including Forbes Advisor, which was entirely removed from Google’s index. Previously, the publisher hosted a wide variety of content, with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fgoogle-tightens-site-reputation-abuse-policy-and-removes-forbes-advisor-from-the-index\u002F\">Sistrix reporting\u003C\u002Fa> articles ranging from “best CBD gummies” to “best pet insurance.” This diversity in content was deemed inconsistent with the site’s core theme, resulting in a breach of policy.\u003C\u002Fp>\n\n\n\n\u003Cp>However, some websites have benefited from the changes. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhub.seofomo.co\u002Fsurveys\u002Fwhos-winning-after-googles-site-reputation-abuse-policy-change-and-publishers-reviews-drops\u002F\">Aleyda Solis\u003C\u002Fa> reports that specialised review sites, brand-focused websites, and user-generated content platforms have experienced increases in organic search traffic and visibility. This suggests that sites focusing on a specific niche or with a strong brand presence are thriving under the updated rules.\u003C\u002Fp>\n\n\n\n\u003Cp>Currently, enforcement relies on manual actions, but Google has indicated plans to introduce algorithmic updates to automatically detect and penalise site reputation abuse in the future.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"recommendations-now-live-in-google-analytics-and-google-search-console\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-recommendations-now-fully-live-448631\">Recommendations now live in Google Analytics and Google Search Console\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently launched \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F12147430\">recommendations\u003C\u002Fa> for both Google Search Console and Merchant Center in Google Analytics. These features aim to provide you with easy-to-access recommendations to identify and fix problems but also to spot opportunities for improvement. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"merchant-center-recommendations\">Merchant Center Recommendations\u003C\u002Fh3>\n\n\n\n\u003Cp>Google Analytics has integrated Merchant Center recommendations directly into its Recommendations section. According to Google, these insights will “alert you to issues preventing your products from being approved in Google Merchant Center.”\u003C\u002Fp>\n\n\n\n\u003Cp>The feature helps users identify and resolve product disapprovals, ensuring their items are eligible to appear in Google Shopping results and Shopping ads. By highlighting these errors, this new feature streamlines troubleshooting, making it easier to implement fixes to ensure visibility is maximised for online sales. Google has stated: \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem>“By addressing these disapprovals, you can increase organic traffic from Google Shopping and enhance the performance of your Shopping ads, maximising your online sales potential.”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>As disapproved products cannot appear in Google Shopping or Shopping ads, resolving product disapprovals in your linked Merchant Center account is essential for the visibility of your products. Fixing these issues not only improves organic shopping traffic but also optimises the performance of your ads. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-access-the-new-recommendations-in-ga4\">How to access the new recommendations in GA4\u003C\u002Fh3>\n\n\n\n\u003Cp>The new recommendations are accessible in Google Analytics on the Home page, Insights Hub, Reports Snapshot, and the Acquisition Overview Report. They include direct links to the specific products flagged in your Google Merchant Center account.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Fgsc-recommendations-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31386\" width=\"270\" height=\"574\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A screenshot of the new recommendations feature in Google Analytics\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>You can read more about the new Merchant Center recommendations in their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9164320?hl=en#112224\">official documentation\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-search-console-recommendations\">Google Search Console Recommendations\u003C\u002Fh3>\n\n\n\n\u003Cp>After \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F08\u002Fsearch-console-recommendations\">launching as an experimental feature back in August\u003C\u002Fa>, Google has now rolled out the new recommendations feature in Google Search Console for all users. Google has stated that the feature helps users identify and resolve product disapprovals, ensuring their items are eligible to appear in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa> results and Shopping ads.\u003C\u002Fp>\n\n\n\n\u003Cp>There are three types of recommendations that you may see: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Issues (something that could be fixed)\u003C\u002Fli>\n\n\n\n\u003Cli>Opportunities (something that could improve your traffic)\u003C\u002Fli>\n\n\n\n\u003Cli>Configuration (something that could make your work easier)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>These recommendations offer insights on how to enhance a website’s indexing, crawling, and serving in Google. They highlight opportunities such as implementing structured data and adding sitemaps, as well as suggesting products to showcase on the shopping tab. The recommendations also identify pages that have received fewer clicks than usual, alongside those that are performing well. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-access-the-new-recommendations-in-google-search-console\">How to access the new recommendations in Google Search Console\u003C\u002Fh3>\n\n\n\n\u003Cp>If opportunities have been identified on your website, they will be available in the Overview section of the Search Console dashboard. However, Google will only provide recommendations when there is an actionable opportunity.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1250\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Fgsc-recommendations.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31387\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>You can read more about the new Google Search Console recommendations in their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F15107108\">official documentation\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ctr-stats-changes-report-for-q3-2024\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2024-q3\">Google CTR Stats – Changes Report for Q3 2024\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A report by Advanced Web Ranking assessed the average click-through rates (CTR) of websites across various sectors and search intents in Q3. Here are the key findings:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ctr-by-sector\">CTR by Sector\u003C\u002Fh3>\n\n\n\n\u003Cp>Websites that ranked first in the Personal Finance sector had the highest average mobile CTR at \u003Cstrong>34.05\u003C\u002Fstrong>%. This surpassed the Arts & Entertainment sector, which dropped to \u003Cstrong>26.95\u003C\u002Fstrong>%. This marks a reversal from Q2, when Arts & Entertainment websites had a higher CTR. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ctr-by-search-intent\">CTR by Search Intent\u003C\u002Fh3>\n\n\n\n\u003Cp>Search intent significantly influenced CTR changes:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Informational Queries (e.g., “what”, “how”): Mobile CTR increased by 1.63 percentage points (pp), while desktop CTR for second-position rankings dropped by 1.10 pp.\u003C\u002Fli>\n\n\n\n\u003Cli>Commercial Queries (e.g., “buy”, “price”): CTR for first-position rankings decreased on both desktop (-2.55 pp) and mobile (-3.51 pp).\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"impact-of-keyword-length\">Impact of keyword length\u003C\u002Fh3>\n\n\n\n\u003Cp>Keyword length positively affected mobile CTR:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>1-word searches: +1.17 pp\u003C\u002Fli>\n\n\n\n\u003Cli>2-word searches: +1.14 pp\u003C\u002Fli>\n\n\n\n\u003Cli>3-word searches: +1.26 pp\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"search-demand-by-industry\">Search demand by industry\u003C\u002Fh3>\n\n\n\n\u003Cp>Several industries showed notable CTR changes:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Science: Desktop CTR increased by +2.48 pp, mobile CTR by +4.16 pp, and impressions surged by 33.78%.\u003C\u002Fli>\n\n\n\n\u003Cli>Automotive: Desktop CTR grew by +2.95 pp, mobile CTR by +1.40 pp, with an 11.24% increase in impressions.\u003C\u002Fli>\n\n\n\n\u003Cli>Law, Government and Politics: Experienced the steepest decline, with desktop CTR for second-position rankings dropping by -9.74 pp.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>However, some industries experienced mixed results:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Education\u003C\u002Fstrong>: Desktop CTR dropped by -6.26 pp, but mobile CTR grew by +2.53 pp.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Business\u003C\u002Fstrong>: Desktop CTR fell by -3.72 pp, while mobile CTR increased by +1.52 pp.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Personal Finance\u003C\u002Fstrong>: Achieved the largest growth in mobile CTR for first-position rankings (+5.47 pp), despite a -9.92% decline in impressions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-update-on-their-compliance-with-the-dma\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Faround-the-globe\u002Fgoogle-europe\u002Fdma-compliance-update\u002F\">Google’s update on their compliance with the DMA\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fconsent-management-digital-advertising-and-the-digital-markets-act\u002F\">Digital Markets Act (DMA)\u003C\u002Fa> has required Google to significantly change its services in Europe. In response, Google has implemented over 20 adjustments to ensure compliance, including redesigning or removing features in services like Google Search. \u003C\u002Fp>\n\n\n\n\u003Cp>Key changes include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Enhanced visibility for comparison sites: Google introduced dedicated units and formats to boost the prominence of comparison sites, free of charge, in categories such as flights, hotels, and shopping.\u003C\u002Fli>\n\n\n\n\u003Cli>Feature reductions: Some features, like detailed flight information, were removed, while others, like clickable maps, now have reduced functionality.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Google claims that these changes have negatively affected the experience of European users while benefiting comparison sites and travel aggregators at the company’s expense. The adjustments have led to reduced direct traffic for airlines, hotels, and small retailers, with free direct booking clicks declining by 30%.\u003C\u002Fp>\n\n\n\n\u003Cp>Despite these efforts, Google claims that comparison sites are demanding even more changes. In response, the company has proposed the following updates:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Expanded choice formats: Users will have clearer options to navigate between comparison sites and direct supplier websites.\u003C\u002Fli>\n\n\n\n\u003Cli>Enhanced displays: Updated formats will include prices, images, and details for both comparison sites and suppliers.\u003C\u002Fli>\n\n\n\n\u003Cli>New ad units: Dedicated advertising formats for comparison sites will be introduced.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>To evaluate the impact of these proposals on user experience and website traffic, Google will conduct a small test in Germany, Belgium, and Estonia. During the test, certain hotel features, such as maps and extended hotel results, will be removed from Google Search and will be replaced by a list of individual links to external websites without additional features.\u003C\u002Fp>\n\n\n\n\u003Cp>While expressing reluctance to implement these changes, Google emphasises that they do not align with the interests of consumers or businesses. However, the company believes its latest proposal strikes a balance between meeting DMA requirements and preserving user benefits.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":160,"protected":201},31391,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":1271,"_yoast_wpseo_metadesc":5,"inline_featured_image":201,"footnotes":5},"November 2024 Google algorithm and search industry updates | Impression",[209,210],[],[213],[1276,103,216,217,218,219,220,221,222],"post-31366",[],[],[1280,1281,1282,1283],{"path":174,"name":175},{"path":228,"name":229},{"path":126,"name":127},{"path":183,"name":159},"This month we bring you some exciting developments and updates from the world of search. After a turbulent period for search rankings, Google wrapped up its third core update of the year in early December. As with previous updates, this is designed to improve the relevance and usefulness of search results, ensuring a better experience 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