[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fharry-clements":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":134,"head_links":135,"breadcrumbs":122,"posts":139,"pages":117,"head":708},"Harry Clements","","I completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":29,"page_content_modules":81,"hero":118},"Paid Media Analyst","\u003Cp>Paid Media Analyst. Joined Impression in October 2025.\u003C\u002Fp>\n\u003Cp>I completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I was proud of myself when I finished runner-up at an amateur darts event and won ten pounds, as well as reaching as high as 245th in the UK on Clash Royale\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to play football, cricket, padel, darts, golf and pool. These are all sports I enjoy because they are great for socialising!\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},169,"98","2020-12-17 10:02:30","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":30,"id":30,"title":31,"filename":32,"filesize":23,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":23,"date":38,"modified":38,"menu_order":23,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":43,"sizes":44},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":45,"thumbnail-width":46,"thumbnail-height":46,"medium":47,"medium-width":48,"medium-height":48,"medium_large":49,"medium_large-width":50,"medium_large-height":50,"large":51,"large-width":52,"large-height":53,"1536x1536":54,"1536x1536-width":55,"1536x1536-height":55,"2048x2048":56,"2048x2048-width":57,"2048x2048-height":57,"post-thumbnail":58,"post-thumbnail-width":59,"post-thumbnail-height":60,"12_col":61,"12_col-width":62,"12_col-height":63,"default_landscape":64,"default_landscape-width":65,"default_landscape-height":66,"default_portrait":67,"default_portrait-width":66,"default_portrait-height":65,"6_col_and_margin_short":68,"6_col_and_margin_short-width":59,"6_col_and_margin_short-height":63,"11_col_and_margin":69,"11_col_and_margin-width":70,"11_col_and_margin-height":63,"9_col_rectangle":71,"9_col_rectangle-width":72,"9_col_rectangle-height":73,"11_col":74,"11_col-width":75,"11_col-height":63,"staff_image_696_600":76,"staff_image_696_600-width":77,"staff_image_696_600-height":66,"rectangular_thumbnail":78,"rectangular_thumbnail-width":79,"rectangular_thumbnail-height":80},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[82],{"acf_fc_layout":83,"reduced":84,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":85,"posts":86},"author_posts",true,"Harry Clements’ posts",{"data":87,"pages":117},[88,105],{"type_key":89,"title":90,"excerpt":91,"to":92,"postedAt":93,"readingTime":94,"image":95,"authors":96,"category":102},"post","What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[97,99],{"name":4,"image":98},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":100,"image":101},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":103,"name":104},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":89,"title":106,"excerpt":107,"to":108,"postedAt":109,"readingTime":110,"image":111,"authors":112,"category":116},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113,114],{"name":4,"image":98},{"name":115,"image":98},"Jennifer Shin",{"to":103,"name":104},"1",{"type":119,"style":120,"title":121,"heading":4,"intro":11,"services":12,"breadcrumbs":122,"photo":45,"social":134},"author","dark","Meet the Team",[123,126,129,132],{"path":124,"name":125},"\u002F","Home",{"path":127,"name":128},"\u002Fabout\u002F","About Us",{"path":130,"name":131},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":133,"name":4},null,{"twitter":5,"linkedin":5},[136],{"rel":137,"href":138},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fharry-clements\u002F",[140,511],{"id":141,"date":142,"date_gmt":142,"guid":143,"modified":93,"modified_gmt":93,"slug":145,"status":19,"type":89,"link":92,"title":146,"content":147,"excerpt":150,"author":151,"featured_media":152,"comment_status":20,"ping_status":20,"sticky":149,"template":5,"format":153,"meta":154,"categories":157,"collections":161,"coauthors":162,"class_list":165,"acf":175,"head_links":176,"breadcrumbs":177,"url_path":92,"search_description":156,"featured_image_urls":186,"authors":221,"type_nicename":273,"reading_minutes":94,"category":274,"yoast_title":155,"yoast_meta":280,"yoast_json_ld":336,"_links":461},39589,"2026-08-04T11:16:28",{"rendered":144},"\u002F?p=39589","whats-new-in-paid-media-july-2026-industry-updates",{"rendered":90},{"rendered":148,"protected":149},"\n\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-upgrades-ads-manager-with-split-testing-and-an-ai-ad-generator\">Reddit upgrades Ads Manager with Split Testing and an AI ad generator\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#introducing-streaming-ads-on-tiktok\">Introducing Streaming Ads on TikTok\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#openai-is-rapidly-maturing-chatgpts-ad-platform\">OpenAI is rapidly maturing ChatGPT's ad platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-editor-adds-ai-max-support-to-shopping-campaigns\">Google Ads Editor Adds AI Max Support to Shopping Campaigns\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bite-sized-updates\">Bite-sized updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Adelaide Attention Units land in DV360 Custom Bidding\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ads-rolls-out-video-campaign-groups-globally\">Google Ads rolls out Video Campaign Groups globally\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-adds-how-this-ad-was-made-transparency-panels\">Google adds \"How this ad was made\" transparency panels\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddit-upgrades-ads-manager-with-split-testing-and-an-ai-ad-generator\">Reddit upgrades Ads Manager with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Fsplit-testing\">Split Testing\u003C\u002Fa> and an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Ffree-form-ads-generator-beta\">AI ad generator\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, look at what relevant subreddits are already saying about your brand, and draft a native-feeling ad in the particular conversational tone Reddit demands. On top of that, native Split Testing has launched directly in Ads Manager, allowing advertisers to run proper A\u002FB tests on creatives, placements, or campaign types, including Reddit Max against standard campaigns.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Freddit-ads-manager-update.gif\" alt=\"\" class=\"wp-image-39609\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1275\" height=\"696\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Freddit-ads-manager-update-2.gif\" alt=\"\" class=\"wp-image-39617\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Both of these updates solve something advertisers actually complain about. If you’ve avoided Free-form ads because getting the tone right takes time and a decent copywriter, the generator gives you a solid first draft instantly. Meanwhile, the Split Testing tool means no more guessing or cobbling together workarounds to see what converts. You can now properly test automated targeting against manual community targeting, putting real numbers behind the decision instead of relying on a hunch.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"introducing-streaming-ads-on-tiktok\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fbusiness\u002Fen-GB\u002Fblog\u002Fstreaming-ads\">Introducing Streaming Ads on TikTok\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>TikTok has officially launched Streaming Ads, a catalogue-driven format built specifically to turn viewers into paying subscribers. TikTok’s automation tool, powered by Smart+, matches a streaming provider’s content library to individual users and predicts which shows or films are most likely to drive sign-ups. This format includes interactive front-end options such as a Multi-Show Experience carousel and auto-scrolling Media Cards, allowing you to showcase multiple titles within a single ad unit. Alongside this, TikTok has also rolled out New Title Launch, a companion tool built for tentpole moments like premieres and live sports that targets high-intent users based on granular signals like genre preference and price sensitivity.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you work in VOD (Video on Demand), OTT (Over-the-Top), or entertainment releases, this represents a major shift away from standard awareness campaigns and into genuine performance marketing. Instead of cutting bespoke creative for every individual title, Smart+ dynamically builds personalised ads from your existing catalogue automatically. The stat worth remembering here is that TikTok users are 167% more likely to hold onto a subscription just to keep up with the conversation around a show, meaning there is a very real commercial case for making sure your titles show up exactly where that conversation is happening.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fstreaming-adds-tiktok.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39611\" style=\"width:250px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"openai-is-rapidly-maturing-chatgpts-ad-platform\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-ads-adds-conversion-bidding-geo-exclusions-and-bulk-campaign-tools-483511\">OpenAI is rapidly maturing ChatGPT’s ad platform\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>The latest releases include conversion bidding, geo-exclusions, and bulk campaign editing tools, alongside a new Overview tab that finally gives media buyers a proper dashboard to check performance at a glance. Coming so soon after the launch of CPC pricing, it is clear OpenAI is pushing for feature parity with Google Ads and Meta, and they want it fast.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This is the point where ChatGPT ads stop feeling like a lightweight experiment. Conversion bidding allows you to optimise for actual business outcomes, such as leads or purchases, rather than simply paying for clicks. At the same time, geo-exclusions help tighten targeting and reduce wasted spend. The bulk tools and Overview tab might not be flashy, but they are exactly the kind of infrastructure a platform builds when it is preparing for real \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fchatgpt-ads-overview-tab-41661.html\">volume\u003C\u002Fa>. If the Ads Manager put you off before, it is absolutely worth taking another look now.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"1999\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fchat-gpt-product-updates.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39619\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-editor-adds-ai-max-support-to-shopping-campaigns\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns-483506\">\u003Cstrong>Google Ads Editor Adds AI Max Support to Shopping Campaigns\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has launched version 2.13 of Google Ads Editor, bringing a slate of new features designed to streamline bulk account management offline. The biggest addition is full offline support for AI Max in Shopping campaigns, allowing media buyers to manage automated text generation, URL expansion, brand lists, and exclusions without jumping into the web interface. \u003C\u002Fp>\n\n\n\n\u003Cp>Beyond Shopping updates, this release adds Customer Retention Goals for Performance Max, expands Demand Gen placements to Google Maps, and introduces new AI compliance controls for visual assets. Google is also taking steps to retire support for creating new Video Action campaigns within the desktop tool.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you run paid search or ecommerce campaigns, this is a great reminder to give your product data some extra attention. Because Google’s AI builds these descriptions using your existing details, incomplete feed entries or generic landing page text can result in uninspiring ad copy. \u003C\u002Fp>\n\n\n\n\u003Cp>Taking time to audit your Merchant Center fields, ensuring benefits, technical specs, and key selling points are crystal clear, helps protect your brand voice. Be sure to keep a close eye on your Shopping campaign metrics as this test unfolds so you can spot any shifts in performance early.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bite-sized-updates\">Bite-sized updates\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fdisplayvideo\u002Fanswer\u002F17312629?sjid=12727475268411131248-EU\">\u003Cstrong>Adelaide Attention Units land in DV360 Custom Bidding\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>DV360 is bringing Adelaide’s Attention Units directly into Custom Bidding, either as a ready-made “Maximize Adelaide Attention Unit” algorithm, or as a multiplier in your own bidding scripts. \u003C\u002Fp>\n\n\n\n\u003Cp>This is highly useful if you have wanted to bid on actual attention rather than basic viewability, but didn’t want to build a complex scoring model yourself. Simply plug in Adelaide’s benchmark, bid up on high-attention inventory, and stop wasting spend on placements nobody is actually looking at.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-rolls-out-video-campaign-groups-globally\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fvideo-campaign-groups\u002F\">\u003Cstrong>Google Ads rolls out Video Campaign Groups globally\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>You can now coordinate YouTube reach and frequency across multiple video campaigns at once, setting one overarching target while keeping separate budgets and creatives underneath. \u003C\u002Fp>\n\n\n\n\u003Cp>Google’s MMM data points to 2.7 as the optimal weekly frequency, worth a 19% ROI lift (DV360 support is coming soon). Anyone running several YouTube campaigns knows the pain of accidentally hammering the same user across all of them. This feature fixes that problem entirely, while also giving you a single, unified place to check your overall reach and frequency.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fvideo-campaign-groups.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39613\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-adds-how-this-ad-was-made-transparency-panels\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fgoogle-ads-ai-transparency-labels\u002F\">\u003Cstrong>Google adds “How this ad was made” transparency panels\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>New AI disclosure features are rolling out across Search, YouTube, and Discover. ‘My Ad Center’ will now feature a section flagging when generative AI was used to create or edit an ad. \u003C\u002Fp>\n\n\n\n\u003Cp>Google’s own AI tools tag this automatically, while a manual toggle has been introduced for anything made with third-party tools like Midjourney or ChatGPT. If external AI generation is part of your creative workflow, get this toggle built into your deployment process now, as labelling rules are only going to tighten from here.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fhow-this-ad-was-made.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39615\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Look out for our August edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":91,"protected":149},219,39629,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":155,"_yoast_wpseo_metadesc":156,"inline_featured_image":149,"footnotes":5},"What’s new in Paid Media: July 2026 industry updates | Impression","Stay ahead with the latest paid media updates for July 2026. Explore new ad features on Reddit, TikTok, ChatGPT and Google Ads. Read now to learn more.",[158,159,160],36,40,286,[],[163,164],352,331,[166,89,167,168,169,170,171,172,173,174],"post-39589","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",[],[],[178,179,182,185],{"path":124,"name":125},{"path":180,"name":181},"\u002Fblog\u002F","Blog",{"path":183,"name":184},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"path":133,"name":90},{"thumbnail":187,"medium":189,"medium_large":191,"large":193,"1536x1536":197,"2048x2048":199,"post-thumbnail":201,"12_col":203,"default_landscape":205,"default_portrait":207,"6_col_and_margin_short":209,"11_col_and_margin":211,"9_col_rectangle":213,"11_col":215,"staff_image_696_600":217,"rectangular_thumbnail":219},{"url":95,"width":188,"height":188},640,{"url":190,"width":48,"height":48},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":192,"width":50,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=511&q=90&w=768",{"url":194,"width":195,"height":196},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",1892,1000,{"url":198,"width":55,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1022&q=90&w=1536",{"url":200,"width":57,"height":57},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1363&q=90&w=2048",{"url":202,"width":59,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":204,"width":62,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":206,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":208,"width":66,"height":65},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":210,"width":59,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":212,"width":70,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":214,"width":72,"height":73},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":216,"width":75,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":218,"width":77,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":220,"width":79,"height":80},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[222,230],{"id":151,"path":223,"display_name":4,"job_title":10,"description":6,"avatar_url":98,"acf":224},"\u002Fabout\u002Four-team\u002Fharry-clements\u002F",{"job_title":10,"full_bio":11,"specialist_service_links":225,"photo":228},[226],{"page":227,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":23,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":23,"date":38,"modified":38,"menu_order":23,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":43,"sizes":229},{"thumbnail":45,"thumbnail-width":46,"thumbnail-height":46,"medium":47,"medium-width":48,"medium-height":48,"medium_large":49,"medium_large-width":50,"medium_large-height":50,"large":51,"large-width":52,"large-height":53,"1536x1536":54,"1536x1536-width":55,"1536x1536-height":55,"2048x2048":56,"2048x2048-width":57,"2048x2048-height":57,"post-thumbnail":58,"post-thumbnail-wi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a Paid Media Analyst, I love that I get to work with a range of different clients at Impression; it definitely keeps things exciting!",{"job_title":10,"full_bio":235,"specialist_service_links":236,"photo":239},"\u003Cp>Paid Media Analyst. Joined Impression in November 2025.\u003C\u002Fp>\n\u003Cp>I moved to the UK in 2023 to do my Master’s in Marketing and Strategy, and since graduating, I’ve been working at a startup as a Founder’s Associate. It’s been a great experience wearing multiple hats and learning how a business works from the inside and out. Alongside that, I also work with a few freelance clients from the US, India and the UK, mostly helping them with social media strategy and content. I’m still in my “experiment” stage, figuring out where I want to specialise and paid media is something I haven’t had hands-on experience with yet, so I’m really excited to dive into it and learn everything I can.\u003C\u002Fp>\n\u003Cp>I love that I get to work with a range of different clients; it definitely keeps things exciting. My day-to-day usually involves optimising client accounts, writing ad copy, running performance reports, doing keyword research, and analysing campaign performance to find new opportunities for growth. There’s always something new to test, tweak and learn!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I can create elite-level travel itineraries 😎🏝️\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I love going to the gym, hiking, and reading fantasy books. I’m also really into content creation, and I’ll watch anything you recommend; Anime, movies, web series… if it’s good, it’s on my list\u003C\u002Fp>\n",[237],{"page":238,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":240,"id":240,"title":241,"filename":242,"filesize":243,"url":244,"link":245,"alt":5,"author":35,"description":5,"caption":5,"name":246,"status":37,"uploaded_to":23,"date":247,"modified":247,"menu_order":23,"mime_type":248,"type":40,"subtype":249,"icon":42,"width":250,"height":251,"sizes":252},37248,"Akshaya-Korada","Akshaya-Korada.png",1340125,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&q=90","\u002Fakshaya-korada\u002F","akshaya-korada","2026-01-30 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to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve.\u003C\u002Fp>\n\n\n\n\u003Cp>Keep reading to discover:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-delays-the-move-from-dynamic-search-ads-to-ai-max\">Google Delays the move from Dynamic Search Ads to AI Max\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tiktok-expands-symphony-ai-creative-tools\">TikTok expands Symphony AI creative tools\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-expands-personalisation-beyond-its-own-platforms\">Meta expands personalisation beyond its own platforms\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-smart-bidding-changes-standalone-target-cpa-and-target-roas\">Google Ads’ Smart Bidding changes: Standalone target CPA and Target ROAS\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#openai-launches-chatgpt-ads-manager-beta-for-uk-advertisers\">OpenAI launches ChatGPT Ads Manager beta for UK advertisers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-expands-live-video-ads-to-instagram-with-global-facebook-rollout\">Meta expands Live Video Ads to Instagram with global Facebook rollout\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-delays-the-move-from-dynamic-search-ads-to-ai-max\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads-developers.googleblog.com\u002F2026\u002F06\u002Fdynamic-search-ads-dsa-automigration.html#:~:text=Google%20Ads%20Developer%20Blog%3A%20Dynamic,What%20is%20changing%3F\">\u003Cstrong>Google Delays the move from Dynamic Search Ads to AI Max\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google surprised advertisers in June by delaying the automatic migration of Dynamic Search Ads (DSAs) to AI Max for Search campaigns until February 2027. The platform has also restored the ability to create new DSA campaigns, giving advertisers additional time to test and manage the transition on their own terms. While Google’s long-term direction remains firmly AI-first, this move suggests the company recognises that many advertisers still rely on DSAs as a proven and effective search tactic.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"337\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fgoogle-ads-moved-date.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39372\" style=\"width:363px;height:auto\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For marketers, this is a welcome pause button. Rather than being forced into AI Max before they’re ready, teams now have extra time to evaluate whether newer AI-driven campaign types genuinely outperform existing setups. The update reinforces an important message for 2026: AI may be the future of paid search, but proven campaign structures still have a role to play. The opportunity is to use this additional testing window wisely rather than waiting for the next migration deadline to arrive. (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.digitalapplied.com\u002Fblog\u002Fgoogle-delays-dynamic-search-ads-ai-max-migration-feb-2027-playbook\">See more about what to do here\u003C\u002Fa>).\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tiktok-expands-symphony-ai-creative-tools\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fbusiness\u002Fen\u002Fblog\u002Ftiktok-symphony-ai-creative-suite\">\u003Cstrong>TikTok expands Symphony AI creative tools\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>TikTok continued its investment in AI-powered creative production this month with new additions to its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhellopartner.com\u002Fbreaking-tiktok-announces-new-symphony-agent-ai-and-custom-creator-network-at-cannes-lions-2026\u002F#:~:text=Copy%20link%20Share%20to%20X,and%20a%20Custom%20Creator%20Network\">Symphony AI\u003C\u002Fa> suite. The platform has expanded its generative AI capabilities, allowing advertisers to create, localise and adapt video content more efficiently using AI-generated avatars, voiceovers and creative variations. As competition for attention on TikTok continues to grow, Symphony is designed to help brands produce more content at scale while maintaining platform native creative formats.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"173\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Ftiktok-symphony-ai.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39366\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>One of the biggest barriers to success on TikTok has always been creative volume. Unlike other channels, advertisers often need a constant flow of fresh content to avoid audience fatigue. Symphony aims to solve this by dramatically reducing the time and cost required to create new assets. The opportunity is clear: more testing, more iterations and faster optimisation. However, as AI-generated content becomes more accessible, brands will need to ensure they don’t lose the authenticity and personality that make TikTok users stop scrolling in the first place.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-expands-personalisation-beyond-its-own-platforms\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthehackernews.com\u002F2026\u002F06\u002Fmeta-to-use-off-site-business-data-for.html#:~:text=Meta%20to%20Use%20Off%2DSite,Lakshmanan%EE%A0%82Jun%2009%2C%202026\">\u003Cstrong>Meta expands personalisation beyond its own platforms\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta announced plans to use activity from third-party websites and apps to further personalise content and advertising experiences across Facebook and Instagram. While this data has historically been used for ad targeting, Meta is now expanding its use to influence feed recommendations and AI-generated experiences. For example, a recent purchase made on an external website could influence the content and products shown within Meta’s platforms.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"289\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fmeta-wide-logo-banner.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39374\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.fb.com\u002Fnews\u002F2026\u002F06\u002Fbetter-personalization-and-changes-to-controls-for-your-activity-from-other-businesses\u002F\">Meta states\u003C\u002Fa> that the update signals that audience targeting is becoming increasingly interconnected across the wider digital ecosystem. Rather than relying solely on in-platform engagement, Meta is building a richer understanding of user interests based on actions taken elsewhere online. For advertisers, this could improve targeting accuracy and campaign efficiency. However, it also means platform algorithms are playing an even greater role in deciding who sees your ads, placing greater importance on strong measurement frameworks and high-quality first-party data.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-smart-bidding-changes-standalone-target-cpa-and-target-roas\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fads-developers.googleblog.com\u002F2026\u002F%23:~:text%3DAs%2520part%2520of%2520this%2520update,and%2520Google%2520Ads%2520API%2520Users\">\u003Cstrong>Google Ads’ Smart Bidding changes: Standalone target CPA and Target ROAS\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is changing the labels for its smart bidding strategies starting in June 2026 to make a clearer distinction between goals that prioritise conversion volume and goals that prioritise specific efficiency targets. \u003C\u002Fp>\n\n\n\n\u003Cp>This update separates Target CPA and Target ROAS from the Maximise Conversions and Maximise Conversion Value bundles, returning them to standalone options in both the user interface and the API. \u003C\u002Fp>\n\n\n\n\u003Cp>For developers using the Google Ads API, campaigns that focus on a target will now prioritise these standalone target settings over the bundled maximise strategies to ensure bids are managed correctly when budgets are tight. It is important to know that this is entirely an organisational change, meaning the underlying bidding behaviour, algorithms, and campaign performance remain the same, and advertisers do not need to take any immediate action for their current campaigns to keep running.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"416\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fgads-smart-bidding.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39370\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For everyday account management, your campaigns will continue running exactly as expected without any performance drops or sudden changes to how bids are calculated. \u003C\u002Fp>\n\n\n\n\u003Cp>You will simply see the classic Target CPA and Target ROAS names back in your dashboard instead of the longer maximise phrasing. If you manage your accounts programmatically or use custom reporting dashboards, you should review your integrations and campaign creation logic to ensure your systems properly read the updated strategy names, API enums, and messages. \u003C\u002Fp>\n\n\n\n\u003Cp>This adjustment is helpful because it clarifies whether your campaign strategy is trying to generate the highest possible volume of leads within a budget or if it is strictly focused on hitting a specific return on investment.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"openai-launches-chatgpt-ads-manager-beta-for-uk-advertisers\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fopenai-opens-chatgpt-ads-manager-beta-to-uk-advertisers-480679\">\u003Cstrong>OpenAI launches ChatGPT Ads Manager beta for UK advertisers\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>OpenAI is expanding its digital marketing footprint by launching its self-serve Ads Manager Beta for businesses in the United Kingdom. \u003C\u002Fp>\n\n\n\n\u003Cp>This new platform provides a simplified setup process with no upfront billing requirements, allowing companies to easily create accounts and navigate a dashboard split into campaigns, tools, billing, and settings. A key operational rule for this rollout is that marketing agencies are advised not to build accounts on behalf of their clients. Instead, individual clients must create their own accounts and then invite their agency partners via the user settings panel. \u003C\u002Fp>\n\n\n\n\u003Cp>Although the current infrastructure lacks a centralised multi-account viewer similar to Google Ads Manager Accounts, which requires users to log in to each client profile individually, it signals a major shift toward a fully scalable conversational advertising channel.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"258\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fopen-ai-ads-manager-beta.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39368\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For digital marketers and brands operating in the UK, this release provides a valuable window to test the interface and establish backend workflows before the platform experiences broader adoption. \u003C\u002Fp>\n\n\n\n\u003Cp>The friction-free signup process allows your team to gain hands-on experience with the system layout without making an immediate financial commitment. Agencies will need to update their onboarding documentation immediately so clients understand how to properly create accounts and issue external user invitations. \u003C\u002Fp>\n\n\n\n\u003Cp>While exact details about targeting precision, measurement tools, and the visual placement of ads within live AI conversations are still developing, mastering the platform mechanics now ensures you will be completely prepared when active ad inventory goes live.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-expands-live-video-ads-to-instagram-with-global-facebook-rollout\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcommonthreadco.com\u002Fblogs\u002Fcoachs-corner\u002Fmeta-cannes-2026-live-video-ads-virtual-cards-dma-deprecation#:~:text=Businesses%20can%20promote%20their%20live,new%20shoppers%20in%20real%20time\">\u003Cstrong>Meta expands Live Video Ads to Instagram with global Facebook rollout\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta is expanding its social commerce capabilities by introducing Live Video Ads to Instagram for the first time while scaling the format globally across Facebook. This update allows e-commerce brands to put paid ad spend behind active live streams to attract real-time shoppers beyond their existing follower base, effectively resolving the audience cold-start problem for digital storefronts. \u003C\u002Fp>\n\n\n\n\u003Cp>To support this launch, Meta has integrated with major live commerce providers including CommentSold, Firework, LiveMeUp, Sprii, and TalkShopLive to let eligible merchants convert live broadcasts directly into active ad units. On Facebook, these ads connect with native Live Shopping Tools so that viewers can explore item lists, check price tags, and complete transactions immediately without closing the live video feed.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For midsize and large retail brands, this release offers a powerful way to maximise the return on investment of live shopping events without being limited by organic reach. Paid distribution can now do the heavy lifting to instantly fill your virtual broadcast room with highly targeted new buyers right as your event begins. \u003C\u002Fp>\n\n\n\n\u003Cp>This initiative arrives alongside a broader commerce push from Meta that introduces secure, single-use virtual checkout cards via Mastercard and Visa, as well as AI automation that automatically assembles personalised shopping ads using your raw product catalogue data. Advertisers should start coordinating with eligible streaming partners to test how these real-time shopping ads convert, establishing clear performance benchmarks ahead of the upcoming holiday sales season.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Look out for our July edition of “What’s New in Paid Media” for your next monthly round-up of industry updates to keep your PPC and Paid Social strategies ahead of the curve.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to talk about how these massive AI shifts will impact your business’s acquisition strategy,\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\"> get in touch with the team at Impression today\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",{"rendered":107,"protected":149},39378,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":523,"_yoast_wpseo_metadesc":524,"inline_featured_image":149,"footnotes":5},"What’s new in Paid Media: June 2026 industry updates | Impression","Stay ahead with the latest in Paid Media. Discover June 2026 updates on Google DSAs, TikTok Symphony AI, and Meta's new ad features. Learn more.",[158,159,160],[],[163,528],349,[530,89,167,168,169,170,171,172,173,174],"post-39361",[],[],[534,535,536,537],{"path":124,"name":125},{"path":180,"name":181},{"path":183,"name":184},{"path":133,"name":106},{"thumbnail":539,"medium":540,"medium_large":542,"large":544,"1536x1536":546,"2048x2048":548,"post-thumbnail":550,"12_col":552,"default_landscape":554,"default_portrait":556,"6_col_and_margin_short":558,"11_col_and_margin":560,"9_col_rectangle":562,"11_col":564,"staff_image_696_600":566,"rectangular_thumbnail":568},{"url":111,"width":188,"height":188},{"url":541,"width":48,"height":48},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=scale&h=113&q=90&w=200",{"url":543,"width":50,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=scale&h=432&q=90&w=768",{"url":545,"width":195,"height":196},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":547,"width":55,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=scale&h=864&q=90&w=1536",{"url":549,"width":57,"height":57},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=scale&h=1152&q=90&w=2048",{"url":551,"width":59,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":553,"width":62,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":555,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":557,"width":66,"height":65},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":559,"width":59,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":561,"width":70,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":563,"width":72,"height":73},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":565,"width":75,"height":63},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":567,"width":77,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":569,"width":79,"height":80},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[571,578],{"id":151,"path":223,"display_name":4,"job_title":10,"description":6,"avatar_url":98,"acf":572},{"job_title":10,"full_bio":11,"specialist_service_links":573,"photo":576},[574],{"page":575,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":23,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":23,"date":38,"modified":38,"menu_order":23,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":43,"sizes":577},{"thumbnail":45,"thumbnail-width":46,"thumbnail-height":46,"medium":47,"medium-width":48,"medium-height":48,"medium_large":49,"medium_large-width":50,"medium_large-height":50,"large":51,"large-width":52,"large-height":53,"1536x1536":54,"1536x1536-width":55,"1536x1536-height":55,"2048x2048":56,"2048x2048-width":57,"2048x2048-height":57,"post-thumbnail":58,"post-thumbnail-width":59,"post-thumbnail-height":60,"12_col":61,"12_col-width":62,"12_col-height":63,"default_landscape":64,"default_landscape-width":65,"default_landscape-height":66,"default_portrait":67,"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