[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fhannah-memmott":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":133,"head_links":134,"breadcrumbs":121,"posts":138,"pages":116,"head":459},"Hannah Memmott","","My background is in languages; I studied French & Philosophy at university, went on to complete an MA in Translation, and worked in Paris for several years.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":39,"page_content_modules":95,"hero":117},"Organic Analyst","\u003Cp>Organic Analyst. Joined Impression in July 2025.\u003C\u002Fp>\n\u003Cp>My background is in languages; I studied French & Philosophy at university, went on to complete an MA in Translation, and worked in Paris for several years. While working as an in-house translator for a Parisian fashion trend agency, I picked up skills copywriting for the English language blog and managing English language socials. This experience sparked my interest in marketing. Before joining Impression, I worked as a Marketing & Account Executive for a leading local translation agency. Marketing human translation services in the age of AI presented a unique challenge, but one I was passionate about. The success of my efforts motivated me to continue in digital marketing specifically. Now, as the first in the Organic \u003Ca href=\"\u002Fblog\u002Fimpression-launchpad-digital-careers\u002F\">Launchpad\u003C\u002Fa> Pathway at Impression, I’m thrilled to broaden and cement my organic marketing skills, working across both Digital PR and SEO services within such a supportive and progressive agency.\u003C\u002Fp>\n\u003Cp>My day-to-day right now is a mix of calls and training in Digital PR, as I’m just starting in this area. Soon, I’m told my time will be filled with writing press releases, journalist outreach, campaign ideation sessions, and rapid responses. Watch this space! I’m excited to dive in.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nWhen I was young, I dreamed of speaking fluent French and working in Paris. So, I guess it would have to be achieving those ambitions!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’ve just started barre classes, and I’m really enjoying them. Otherwise, I enjoy eating out (a lot). Nottingham has a great restaurant scene!\u003C\u002Fp>\n",[13,30],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},119,"98","2020-12-16 14:39:49","Digital PR","publish","closed","digital-pr","2026-06-30 10:15:22",37897,"\u002F?page_id=119",0,"page","0","raw","\u002Fpr-social\u002Fdigital-pr\u002F",{"page":31,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":25,"guid":37,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":38},35,"2020-03-12 15:02:03","SEO","seo","2026-09-10 09:29:45","\u002F?page_id=35","\u002Fseo\u002F",{"ID":40,"id":40,"title":41,"filename":42,"filesize":43,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":56},39711,"Hannah-Memmott","Hannah-Memmott.png",398039,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&q=90","\u002Fhannah-memmott\u002F","12","hannah-memmott","inherit","2026-08-14 11:23:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width":78,"12_col-height":79,"default_landscape":80,"default_landscape-width":81,"default_landscape-height":55,"default_portrait":82,"default_portrait-width":55,"default_portrait-height":81,"6_col_and_margin_short":83,"6_col_and_margin_short-width":75,"6_col_and_margin_short-height":79,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":79,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":79,"staff_image_696_600":91,"staff_image_696_600-width":54,"staff_image_696_600-height":55,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[96],{"acf_fc_layout":97,"reduced":98,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":99,"posts":100},"author_posts",true,"Hannah Memmott’s posts",{"data":101,"pages":116},[102],{"type_key":103,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":113},"post","How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":4,"image":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fai\u002F","AI","1",{"type":118,"style":119,"title":120,"heading":4,"intro":11,"services":12,"breadcrumbs":121,"photo":57,"social":133},"author","dark","Meet the Team",[122,125,128,131],{"path":123,"name":124},"\u002F","Home",{"path":126,"name":127},"\u002Fabout\u002F","About Us",{"path":129,"name":130},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":132,"name":4},null,{"twitter":5,"linkedin":5},[135],{"rel":136,"href":137},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fhannah-memmott\u002F",[139],{"id":140,"date":141,"date_gmt":141,"guid":142,"modified":107,"modified_gmt":107,"slug":144,"status":19,"type":103,"link":106,"title":145,"content":146,"excerpt":149,"author":150,"featured_media":151,"comment_status":20,"ping_status":20,"sticky":148,"template":5,"format":152,"meta":153,"categories":156,"collections":159,"coauthors":160,"class_list":162,"acf":171,"head_links":172,"breadcrumbs":173,"url_path":106,"search_description":155,"featured_image_urls":181,"authors":216,"type_nicename":227,"reading_minutes":108,"category":228,"yoast_title":154,"yoast_meta":231,"yoast_json_ld":285,"_links":409},39351,"2026-08-24T11:05:44",{"rendered":143},"\u002F?p=39351","brand-mentions-ai-search",{"rendered":104},{"rendered":147,"protected":148},"\n\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fauthor\u002Fryan-law\u002F\">Ryan Law\u003C\u002Fa>, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they are entirely interdependent.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-is-ai-changing-seo\">How is AI changing SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#beyond-backlinks-the-shift-towards-a-balanced-search-strategy\">Beyond backlinks: The shift towards a balanced search strategy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#brand-mentions-the-1-ranking-factor-for-llms\">Brand mentions: The #1 ranking factor for LLMs?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#3-tips-for-improving-ai-visibility-for-digital-prs\">3 Tips for improving AI visibility for Digital PRs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#freshness-trumps-authority\">Freshness trumps authority\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#focus-on-listicles\">Focus on listicles\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#llms-love-youtube\">LLMs love YouTube\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-cant-we-ignore-serp-rankings\">Why can’t we ignore SERP rankings?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-bottom-line\">The bottom line\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-is-ai-changing-seo\">How is AI changing SEO?\u003C\u002Fh2>\n\n\n\n\u003Cp>To address the question, Ryan quoted his colleague, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fauthor\u002Fpatrick-stox\u002F\">Patrick Stox\u003C\u002Fa>, who sums it up perfectly: \u003Cstrong>“This is the era of off-page SEO.”\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For the uninitiated, off-page SEO refers to actions taken outside your website to influence your rankings. Historically, this has meant broken \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmeasurement-in-digital-pr-and-link-building\u002F\">link building\u003C\u002Fa>, Google Business Profile optimisation, guest blogging, and the “holy grail”: backlinks.\u003C\u002Fp>\n\n\n\n\u003Cp>Backlinks are the “bread and butter” of all Digital PRs and the KPI of any successful campaign. PRists spend much more time than they’d want to admit chasing journalists with emails that say: \u003Cem>“Loved the article, thank you for the coverage! But please, can you include a link to our client’s site?”\u003C\u002Fem> \u003C\u002Fp>\n\n\n\n\u003Cp>Classically, “coverage” hasn’t equalled “happy results” until it includes that backlink. Well, at least that was the status quo, until now.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"beyond-backlinks-the-shift-towards-a-balanced-search-strategy\">Beyond backlinks: The shift towards a balanced search strategy\u003C\u002Fh2>\n\n\n\n\u003Cp>Ryan and the Ahrefs team conducted a study five years ago into how linking factors (follow links, Domain Ratings, etc.) correlate with SERP rankings. When they ran the study again more recently, they found that correlation had dropped across the board.\u003C\u002Fp>\n\n\n\n\u003Cp>So, if backlink building is becoming less of a “silver bullet” for rankings, does Digital PR lose its value? On the contrary, Digital PR’s value has shifted toward a more balanced approach between links and brand mentions.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"brand-mentions-the-1-ranking-factor-for-llms\">Brand mentions: The #1 ranking factor for LLMs?\u003C\u002Fh2>\n\n\n\n\u003Cp>To clarify, a brand mention is any online reference to a brand, product, or service, be it in a social post, Reddit review, YouTube video, or news article.\u003C\u002Fp>\n\n\n\n\u003Cp>Recent \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fai-overview-brand-correlation\u002F\">research\u003C\u002Fa> suggests that branded mentions are becoming the most critical factor in determining visibility within AI Overviews. But why? Ryan explained that Large Language Models (LLMs) rely on vast amounts of training data. The more your brand is mentioned across the web, the better ‘educated’ the LLM becomes on your brand; it begins to understand exactly who you are and what you do. \u003C\u002Fp>\n\n\n\n\u003Cp>Now, if you take out your earphones and listen closely enough, you can probably hear the collective sigh of relief from Digital PR professionals everywhere. As links are increasingly hard to secure, the value of the humble brand mention is finally being quantified.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-tips-for-improving-ai-visibility-for-digital-prs\">3 Tips for improving AI visibility for Digital PRs\u003C\u002Fh2>\n\n\n\n\u003Cp>For Digital PRs looking to optimise for AI, Ryan shared three key insights:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"freshness-trumps-authority\">Freshness trumps authority\u003C\u002Fh3>\n\n\n\n\u003Cp>AI seems to prioritise content from the last year over older sources, even if those older sources have higher domain authority. Even if you landed a powerhouse piece in \u003Cem>The Guardian\u003C\u002Fem> in 2025 on a key topic for your client, you need to refresh and re-push that narrative in 2026 to stay visible in AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"focus-on-listicles\">Focus on listicles\u003C\u002Fh3>\n\n\n\n\u003Cp>LLMs love listicles. Being cited in a “Top 10” list has a disproportionate effect on visibility, regardless of the site’s DR. The goal is to get your client cited as close to the top of the list as possible. To do this, pivot your outreach toward journalists who specialise in roundups and maintain those relationships. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"llms-love-youtube\">LLMs love YouTube\u003C\u002Fh3>\n\n\n\n\u003Cp>AI models use YouTube transcripts as primary training data and frequently cite video content in their answers. For marketers, it’s time to widen media lists to include YouTubers and video-first journalists. Interestingly, LLMs don’t seem to be swayed by raw views or subscriber counts. Instead, topical relevance and the sentiment of the brand mention are key.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-cant-we-ignore-serp-rankings\">Why can’t we ignore SERP rankings?\u003C\u002Fh2>\n\n\n\n\u003Cp>While the “off-page” era is exciting, a later SEO panel titled \u003Cem>‘\u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fvegacomms_digitalpr-marketing-llm-activity-7453053202192695297-nT8u\u002F\">\u003Cem>Influencing brand visibility in search beyond Google’\u003C\u002Fem>\u003C\u002Fa> provided a vital reminder: Don’t ignore traditional SEO at the expense of AI rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wearedeviation.co.uk\u002Four-team\u002Fashley-liddell\">Ashley Liddell\u003C\u002Fa> used Shark’s LED Light Therapy Mask \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialchain.com\u002Fsocial-minds\u002Fcase-study\u002Fmaking-sharkninjas-cryoglow-led-mask-a-skincare-must-have-with-our-biggest-ever-creator-campaign\u002F\">campaign\u003C\u002Fa> as a prime example. Through a strategic mix of influencer partnerships, Digital PR, and social search, Shark dominated the conversation, driving non-branded organic searches for “LED face masks” to 74,000 a month in the UK alone.\u003C\u002Fp>\n\n\n\n\u003Cp>However, as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdigitaloft.co.uk\u002Fteam\u002Fjames-brockbank\">James Brockbank\u003C\u002Fa> pointed out, powerful off-page work is redundant if your on-page SEO isn’t there to catch the demand. If a consumer sees a Shark mask on TikTok or in an AI overview, but then searches for “LED face mask” on Google and Shark doesn’t rank on Page 1, a competitor will get the sale.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-medium-font-size\">\u003Cem>“Yes, generate that demand across the funnel, but then you have to be visible to capture it. If you don’t, you just generate demand for someone else.”\u003C\u002Fem> \u003Cbr>\u003Cstrong>James Brockbank\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-bottom-line\">The bottom line\u003C\u002Fh2>\n\n\n\n\u003Cp>Digital PRs and social teams hold the key when it comes to generating demand and visibility in AI, but they have to work in tandem with SEO teams to capture that heat. Organic marketing is, more than ever, a necessarily integrated and interdependent discipline.\u003C\u002Fp>\n\n\n\n\u003Cp>At Impression, our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002F\">Digital PR and Social\u003C\u002Fa> teams work increasingly closely with our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO experts\u003C\u002Fa> to bridge this gap for our clients. By aligning demand-gen with search visibility, we ensure that the brand authority we build doesn’t just start conversations; it converts them.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FDigital-PR_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27525\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":105,"protected":148},202,39358,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":154,"_yoast_wpseo_metadesc":155,"inline_featured_image":148,"footnotes":5},"How AI Search turned brand mentions into the new backlink | Impression","Are brand mentions the top ranking factor for AI search? Explore the shifting balance between traditional backlinks and LLM visibility. Read more.",[157,158],323,45,[],[161],320,[163,103,164,165,166,167,168,169,170],"post-39351","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-digital-pr",[],[],[174,175,178,180],{"path":123,"name":124},{"path":176,"name":177},"\u002Fblog\u002F","Blog",{"path":179,"name":18},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"path":132,"name":104},{"thumbnail":182,"medium":184,"medium_large":186,"large":188,"1536x1536":192,"2048x2048":194,"post-thumbnail":196,"12_col":198,"default_landscape":200,"default_portrait":202,"6_col_and_margin_short":204,"11_col_and_margin":206,"9_col_rectangle":208,"11_col":210,"staff_image_696_600":212,"rectangular_thumbnail":214},{"url":109,"width":183,"height":183},640,{"url":185,"width":60,"height":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=132&q=90&w=200",{"url":187,"width":63,"height":25},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=506&q=90&w=768",{"url":189,"width":190,"height":191},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",1892,1000,{"url":193,"width":69,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1012&q=90&w=1536",{"url":195,"width":72,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1350&q=90&w=2048",{"url":197,"width":75,"height":76},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":199,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":201,"width":81,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":203,"width":55,"height":81},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":205,"width":75,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":207,"width":85,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":209,"width":87,"height":88},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":211,"width":90,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":213,"width":54,"height":55},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":215,"width":93,"height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[217],{"id":150,"path":218,"display_name":4,"job_title":10,"description":6,"avatar_url":112,"acf":219},"\u002Fabout\u002Four-team\u002Fhannah-memmott\u002F",{"job_title":10,"full_bio":11,"specialist_service_links":220,"photo":225},[221,223],{"page":222,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},{"page":224,"link_text":34},{"ID":32,"post_author":16,"post_date":33,"post_date_gmt":33,"post_content":5,"post_title":34,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":35,"to_ping":5,"pinged":5,"post_modified":36,"post_modified_gmt":36,"post_content_filtered":5,"post_parent":25,"guid":37,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":38},{"ID":40,"id":40,"title":41,"filename":42,"filesize":43,"url":44,"link":45,"alt":5,"author":46,"description":5,"caption":5,"name":47,"status":48,"uploaded_to":25,"date":49,"modified":49,"menu_order":25,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":55,"sizes":226},{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":73,"post-thumbnail":74,"post-thumbnail-width":75,"post-thumbnail-height":76,"12_col":77,"12_col-width":78,"12_col-height":79,"default_landscape":80,"default_landscape-width":81,"default_landscape-height":55,"default_portrait":82,"default_portrait-width":55,"default_portrait-height":81,"6_col_and_margin_short":83,"6_col_and_margin_short-width":75,"6_col_and_margin_short-height":79,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":79,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":79,"staff_image_696_600":91,"staff_image_696_600-width":54,"staff_image_696_600-height":55,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"Article",[229,230],{"id":157,"name":115,"path":114},{"id":158,"name":18,"path":179},[232,234,236,239,241,244,247,249,251,253,256,259,262,265,268,271,274,276,277,280,283],{"property":233,"content":154},"title",{"property":235,"content":155},"description",{"name":237,"content":238},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":136,"content":240},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrand-mentions-ai-search\u002F",{"name":242,"content":243},"og:locale","en-GB",{"property":245,"content":246},"og:type","article",{"property":248,"content":154},"og:title",{"property":250,"content":155},"og:description",{"property":252,"content":240},"og:url",{"property":254,"content":255},"og:site_name","Impression",{"property":257,"content":258},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":260,"content":261},"article:published_time","2026-08-24T11:05:44+00:00",{"property":263,"content":264},"article:modified_time","2026-08-24T15:20:39+00:00",{"property":266,"content":267},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fopen-graph-ai-search-brand-mentions.png?auto=compress%2Cformat&q=90",{"property":269,"content":270},"og:image:width",1200,{"property":272,"content":273},"og:image:height",630,{"property":275,"content":50},"og:image:type",{"property":118,"content":4},{"property":278,"content":279},"twitter:card","summary_large_image",{"property":281,"content":282},"twitter:creator","@impressiontalk",{"property":284,"content":282},"twitter:site",{"@context":286,"@graph":287},"https:\u002F\u002Fschema.org",[288,301,310,314,328,338,404],{"@type":227,"@id":289,"isPartOf":290,"author":291,"headline":104,"datePublished":261,"dateModified":264,"mainEntityOfPage":293,"wordCount":294,"publisher":295,"image":297,"thumbnailUrl":299,"articleSection":300,"inLanguage":243},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrand-mentions-ai-search\u002F#article",{"@id":240},{"name":4,"@id":292},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F014cca4554479f65c0e7968f3b3d29a3",{"@id":240},901,{"@id":296},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":298},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrand-mentions-ai-search\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&q=90",[115,18],{"@type":302,"@id":240,"url":240,"name":154,"isPartOf":303,"primaryImageOfPage":305,"image":306,"thumbnailUrl":299,"datePublished":261,"dateModified":264,"description":155,"breadcrumb":307,"inLanguage":309},"WebPage",{"@id":304},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":298},{"@id":298},{"@id":308},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fbrand-mentions-ai-search\u002F#breadcrumb","en",{"@type":311,"inLanguage":243,"@id":298,"url":299,"contentUrl":299,"width":312,"height":313},"ImageObject",2400,1582,{"@type":315,"@id":308,"itemListElement":316},"BreadcrumbList",[317,321,324,327],{"@type":318,"position":319,"name":124,"item":320},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":318,"position":322,"name":177,"item":323},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":318,"position":325,"name":18,"item":326},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"@type":318,"position":108,"name":104},{"@type":329,"@id":304,"url":320,"name":255,"description":5,"publisher":330,"inLanguage":243,"potentialAction":332},"WebSite",{"@id":331},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":333,"target":334,"query-input":337},"SearchAction",{"@type":335,"urlTemplate":336},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":339,"@id":331,"name":255,"url":320,"logo":340,"image":345,"sameAs":346,"@context":350,"email":351,"foundingDate":352,"legalName":353,"vatID":354,"description":355,"telephone":356,"address":357,"location":364,"areaServed":397},"Organization",{"@type":311,"inLanguage":243,"@id":341,"url":342,"contentUrl":342,"width":343,"height":344,"caption":255},"https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[347,348,349],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":358,"streetAddress":359,"addressLocality":360,"addressRegion":361,"postalCode":362,"addressCountry":363},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[365,374,386],{"@type":366,"name":367,"geo":368,"address":372,"photo":345,"telephone":373},"Place","Impression Digital - Nottingham",{"@type":369,"latitude":370,"longitude":371},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":358,"streetAddress":359,"addressLocality":360,"addressRegion":361,"postalCode":362,"addressCountry":363},"+44 01158 242 212",{"@type":366,"name":375,"geo":376,"address":379,"photo":384,"telephone":385},"Impression Digital - London",{"@type":369,"latitude":377,"longitude":378},"51.50237208377361","-0.09229841534284115",{"@type":358,"streetAddress":380,"addressLocality":381,"addressRegion":382,"postalCode":383,"addressCountry":363},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":366,"name":387,"geo":388,"address":391},"Impression Digital - New York",{"@type":369,"latitude":389,"longitude":390},"40.726722746949","-74.00527778220652",{"@type":358,"streetAddress":392,"addressLocality":393,"addressRegion":394,"postalCode":395,"addressCountry":396},"160 Varick St","New York","NY","10013","USA",[398,401,403],{"@type":399,"name":400},"Country","Worldwide",{"@type":399,"name":402},"GBR",{"@type":399,"name":396},{"@type":405,"@id":406,"name":4,"image":407,"description":6,"url":137},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F014cca4554479f65c0e7968f3b3d29a3",{"@type":311,"inLanguage":243,"@id":408,"url":8,"contentUrl":8,"caption":4},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=969b274077ec3ff0db03124fd2f7ee5192",{"self":410,"collection":420,"about":423,"author":426,"replies":429,"version-history":432,"predecessor-version":436,"wp:featuredmedia":440,"wp:attachment":443,"wp:term":446,"curies":455},[411],{"href":412,"targetHints":413},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39351",{"allow":414},[415,416,417,418,419],"GET","POST","PUT","PATCH","DELETE",[421],{"href":422},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[424],{"href":425},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[427],{"embeddable":98,"href":428},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F202",[430],{"embeddable":98,"href":431},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=39351",[433],{"count":434,"href":435},5,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39351\u002Frevisions",[437],{"id":438,"href":439},39741,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F39351\u002Frevisions\u002F39741",[441],{"embeddable":98,"href":442},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F39358",[444],{"href":445},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=39351",[447,450,453],{"taxonomy":448,"embeddable":98,"href":449},"category","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=39351",{"taxonomy":451,"embeddable":98,"href":452},"collections","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=39351",{"taxonomy":118,"embeddable":98,"href":454},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=39351",[456],{"name":457,"href":458,"templated":98},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"title":460,"script":461,"meta":474,"link":487},"Hannah Memmot | Organic Analyst | Impression",[462],{"type":463,"key":464,"innerHTML":465},"application\u002Fld+json","yoast-json-ld",{"@context":286,"@graph":466},[467,471],{"@id":406,"@type":405,"name":4,"url":-1,"sameAs":-1,"image":468,"description":6,"jobTitle":10,"knowsAbout":469,"hasCredential":5,"gender":5,"worksFor":470},{"@type":311,"inLanguage":243,"@id":408,"url":8,"contentUrl":8,"caption":4},"Digital PR, SEO",{"@id":331},{"@type":339,"@id":331,"name":255,"url":320,"logo":472,"image":345,"sameAs":473,"@context":350,"email":351,"foundingDate":352,"legalName":353,"vatID":354,"description":355,"telephone":356},{"@type":311,"inLanguage":243,"@id":341,"url":342,"contentUrl":342,"width":343,"height":344,"caption":255},[347,348,349],[475,476,477,479,480,482,483,485,486],{"name":237,"content":238},{"property":242,"content":243},{"property":245,"content":478},"profile",{"property":248,"content":460},{"property":252,"content":481},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fabout\u002Four-team\u002Fhannah-memmott\u002F",{"property":254,"content":255},{"property":266,"content":484},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=fit&fm=jpg&h=500&q=90&w=500",{"name":278,"content":279},{"name":284,"content":282},[]]