[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Feloise-andrews":3},{"name":4,"url":5,"description":5,"avatar_urls":6,"acf":8,"social":146,"head_links":147,"breadcrumbs":134,"posts":151,"pages":129,"head":879},"Eloise Andrews","",{"24":7,"48":7,"96":7},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":9,"full_bio":10,"specialist_service_links":11,"photo":28,"page_content_modules":84,"hero":130},"SEO Executive","\u003Cp>SEO Executive. Joined Impression May 2024.\u003C\u002Fp>\n\u003Cp>After completing a degree in Marketing at the London College of Fashion, I took an interest in copywriting. I started my career working for various small companies, learning about the importance of optimised content. From there I was eager to develop my knowledge in SEO further. I enjoy experimenting with SEO techniques, keeping up with the latest trends and conducting competitor and keyword research.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m proud of (nearly) completing 30 countries before 30! I’m on 26 currently so there’s still time!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nIn my spare time, you’ll find me in the gym, doing pilates, brunching or at home binge-watching a series on Netflix with my cats. \u003C\u002Fp>\n",[12],{"page":13,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":29,"id":29,"title":30,"filename":31,"filesize":32,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":22,"date":38,"modified":38,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":45},28533,"Eloise-Andrews","Eloise-Andrews.png",413245,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&q=90","\u002Feloise-andrews\u002F","12","eloise-andrews","inherit","2024-05-10 10:34:38","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":44,"default_portrait":71,"default_portrait-width":44,"default_portrait-height":70,"6_col_and_margin_short":72,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":68,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":68,"staff_image_696_600":80,"staff_image_696_600-width":43,"staff_image_696_600-height":44,"rectangular_thumbnail":81,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[85],{"acf_fc_layout":86,"reduced":87,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":88,"posts":89},"author_posts",true,"Eloise Andrews’ posts",{"data":90,"pages":129},[91,104,119],{"type_key":92,"title":93,"excerpt":94,"to":95,"postedAt":96,"readingTime":97,"image":98,"authors":99,"category":102},"post","The Complete Fintech SEO Guide","\u003Cp>In the rapidly changing and competitive fintech industry, having a website alone is no longer enough to stand out. To gain an edge online, fintech brands need to optimise their digital presence to reach the right audience and build trust. Effective SEO in fintech involves more than just ranking for popular keywords – it requires […]\u003C\u002Fp>\n","\u002Fblog\u002Ffintech-seo-guide\u002F","2025-11-24T12:26:22",24,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-marketing-for-mobile.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[100],{"name":4,"image":101},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":103,"name":17},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":92,"title":105,"excerpt":106,"to":107,"postedAt":108,"readingTime":109,"image":110,"authors":111,"category":116},"How to build an effective fintech marketing strategy","\u003Cp>If you’ve clicked on this article, then you must already know that a robust fintech marketing strategy is non-negotiable for success. Fintech moves fast with ever-changing priorities, regulations and fierce competition. This industry comes with unique challenges, as it has never been easier for consumers and B2B clients to shift to a competitor dangling the […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-build-an-effective-fintech-marketing-strategy\u002F","2025-10-13T17:07:26",14,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[112,113],{"name":4,"image":101},{"name":114,"image":115},"Louisa Holman","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":117,"name":118},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":92,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":124,"image":125,"authors":126,"category":128},"XML sitemaps: What they are and how to submit them","\u003Cp>XML sitemaps were first introduced by Google back in June 2005. Back then, the underlying principle was simple: the search engine needed to discover URLs from across the internet more easily, so that they could be indexed and later retrieved to create search engine results pages (SERPs). Sitemaps solved this discovery problem in a straightforward […]\u003C\u002Fp>\n","\u002Fblog\u002Fxml-sitemaps\u002F","2025-01-23T11:54:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fplanet-volumes-OLH166vSyHA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C0%2C1714%2C1714&w=640",[127],{"name":4,"image":101},{"to":103,"name":17},"1",{"type":131,"style":132,"title":133,"heading":4,"intro":10,"services":11,"breadcrumbs":134,"photo":46,"social":146},"author","dark","Meet the Team",[135,138,141,144],{"path":136,"name":137},"\u002F","Home",{"path":139,"name":140},"\u002Fabout\u002F","About Us",{"path":142,"name":143},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":145,"name":4},null,{"twitter":5,"linkedin":5},[148],{"rel":149,"href":150},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Feloise-andrews\u002F",[152,463,687],{"id":153,"date":154,"date_gmt":154,"guid":155,"modified":96,"modified_gmt":96,"slug":157,"status":18,"type":92,"link":95,"title":158,"content":159,"excerpt":162,"author":163,"featured_media":164,"comment_status":19,"ping_status":19,"sticky":161,"template":5,"format":165,"meta":166,"categories":167,"collections":169,"coauthors":170,"class_list":172,"acf":180,"head_links":181,"breadcrumbs":182,"url_path":95,"search_description":189,"featured_image_urls":190,"authors":225,"type_nicename":234,"reading_minutes":97,"category":235,"yoast_title":237,"yoast_meta":238,"yoast_json_ld":292,"_links":418},35060,"2025-11-12T11:47:57",{"rendered":156},"\u002F?p=35060","fintech-seo-guide",{"rendered":93},{"rendered":160,"protected":161},"\n\u003Cp>In the rapidly changing and competitive fintech industry, having a website alone is no longer enough to stand out. To gain an edge online, fintech brands need to optimise their digital presence to reach the right audience and build trust. Effective \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO in fintech\u003C\u002Fa> involves more than just ranking for popular keywords – it requires creating content that educates and simplifies complex terms for users while remaining compliant with regulations. \u003C\u002Fp>\n\n\n\n\u003Cp>Whether you’re targeting the consumer (B2C) or other businesses (B2B), fintech companies need to show the real-world value of their product or service and how it can help solve a problem. This often means breaking down complicated financial concepts into clear content that drives engagement and builds the user’s confidence. While this may seem simple, the fintech industry faces the added challenge of strict compliance requirements. Transparency is key if you want to build credibility with your customers. Before you can create an effective SEO strategy for your fintech brand, it’s essential to understand these challenges and the best way to overcome them. \u003C\u002Fp>\n\n\n\n\u003Cp>This fintech SEO guide will cover everything you need to build an effective SEO strategy tailored to the fintech sector. Along the way, we’ll look at challenges associated with fintech compared to other markets, as well as the general and technical SEO strategies you should consider to drive visibility and achieve long-term success. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re looking for something specific, use the links below to navigate to it. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#what-is-fintech-seo\">What is fintech SEO?\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#seo-important-fintech\">Why SEO is important for fintech businesses \u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#seo-challenges-fintech\">SEO challenges associated with fintech\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#5-seo-fintech-strategies\">5 fintech SEO strategies \u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#fintech-technical-seo\">Key fintech technical SEO strategies\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#monitoring-seo-performance-fintech\">Monitoring SEO performance for fintech\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#optimise-seo-fintech-performance\">Optimise your SEO fintech performance with Impression\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"\">\u003C\u002Fh2>\n\n\n\n\u003Cp>Ready to get started with a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">Fintech SEO agency\u003C\u002Fa>? For a free consultation, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our team today\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-fintech-seo\">\u003Cstrong>What is fintech SEO?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Fintech SEO is the practice of optimising a financial technology company’s website to improve its visibility in the search engine results. By targeting the right keywords and search intent, you can attract your ideal customer. Fintech companies can use SEO to drive organic traffic to their financial products and services by aligning content with the specific needs customers are searching for, making their brand appear as a trustworthy and relevant source at the right stage of the decision-making process. \u003C\u002Fp>\n\n\n\n\u003Cp>As a complex industry dealing with highly sensitive data, SEO content must be simplified and educational. It should also be relevant, keeping users informed on the latest industry news, all while demonstrating the value of the product and how it remains compliant with the ever-changing financial regulations. Not only will this build trust and retain customers, but it will also position a brand as a credible source in the fintech space. \u003C\u002Fp>\n\n\n\n\u003Cp>With the rise of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F\">large language models (LLMs and generative AI in search\u003C\u002Fa>, fintech SEO needs to adapt to the new search behaviours – including AI overviews. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearch-in-the-ai-era-optimising-for-google-ai-overviews-llms-video\u002F\">Potential customers are increasingly using AI search tools to explore broad questions\u003C\u002Fa> around fintech queries in the middle of their buying journey, such as “how does a digital wallet work?”. Bottom-of-the-funnel searches are also key for conversion, like “best digital wallet app for saving money”. This highlights the importance of using fintech SEO strategies that target both the purchase-intent and exploratory queries to remain visible and relevant at all stages of the customer journey. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"seo-important-fintech\">\u003Cstrong>Why SEO is important for fintech businesses\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>To stand out in today’s highly saturated fintech landscape, it requires more than just visibility. Customers value safety, trust, and knowledge when it comes to your products and services. With so many digital banks and investment platforms competing for attention, customers rely heavily on search engines to compare and evaluate financial products. Google’s “People Also Ask” queries frequently revolve around safety, transparency, and functionality. This presents a clear opportunity for fintech brands to educate their existing and potential customers and attract, convert, and retain them through helpful and trustworthy content. \u003C\u002Fp>\n\n\n\n\u003Cp>Paired with an effective SEO strategy, fintech companies should compete for top positions in organic search results. Google’s algorithm likes \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">websites that show experience, expertise, authority and trustworthiness (E-E-A-T)\u003C\u002Fa>, which is even more important in the fintech industry. By utilising SEO, the fintech industry can simplify complex topics and create more user-focused content that answers some of their most asked questions – all while meeting regulations. \u003C\u002Fp>\n\n\n\n\u003Cp>Unlike PPC, which can be expensive for fintech brands looking to appear at the top of search results, SEO can provide a more sustainable and long-term strategy for better visibility. Having an effective SEO strategy can ensure you gain high-ranking positions without the need for ongoing paid ads. The return on investment for SEO builds over time as your content begins to gain authority and visibility –eventually driving more traffic and leads at a lower cost. For fintech businesses, this makes SEO one of the most efficient and sustainable growth strategies.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"seo-challenges-fintech\">\u003Cstrong>SEO challenges associated with fintech\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>While SEO has many proven benefits for fintech businesses to help improve visibility and increase conversion, it can also come with its own set of challenges. In a highly competitive industry where trust is essential, effective SEO isn’t just about ranking well – it’s about clearly communicating the value of your product, building credibility and gaining long-term loyalty with customers with compliant and educational content. However, achieving this can be difficult when competition is fierce. Below, we will discuss the key SEO challenges associated with fintech.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"industry-regulations\">Industry regulations \u003C\u002Fh3>\n\n\n\n\u003Cp>With heavily regulated rules to adhere to, the fintech sector faces significant restrictions on the language that can be used in marketing materials. Fintech brands must be extra cautious in following these regulations to avoid legal repercussions. All content should be accurate to ensure it does not mislead customers, downplay risks, or exaggerate your product. This is especially important with the use of any advertising platforms, where there are strict rules around terms related to lending and investing. Violations can result in serious consequences, including account suspensions and penalties.\u003C\u002Fp>\n\n\n\n\u003Cp>Even when marketing materials do remain compliant, the fintech industry can often experience delays in campaigns due to lengthy compliance review processes. This can limit the flexibility of SEO strategies and make it more challenging to produce timely and high-ranking content.\u003C\u002Fp>\n\n\n\n\u003Cp>The complexities don’t stop there. All fintech content must comply with the guidelines set out by the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fca.org.uk\u002F\">Financial Conduct Authority\u003C\u002Fa> (FCA). It’s crucial to ensure your fintech brand is following advertising guidelines when inviting users to engage with their financial services, such as opening an account or applying for credit. Content must be clear, fair, and not misleading, highlighting all risk disclaimers to remain transparent to customers. To prevent any regulatory breaches, fintech companies need to work closely with their legal and compliance teams throughout the process of content creation – ensuring all materials meet FCA standards while still being highly optimised to improve organic search performance. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keyword-competition\">Keyword competition\u003C\u002Fh3>\n\n\n\n\u003Cp>The fintech industry is a lucrative space, and high-value keywords are extremely competitive.To stand out from the competition, fintech companies need to focus on long-tail keywords and specific queries related to their service, rather than trying to rank for highly competitive and broader terms. Highlighting a fintech brand’s specialty is much more effective and can ultimately lead to higher conversions while improving relevance. This approach can also build stronger connections with users searching for tailored fintech solutions. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, in the personal finance space, a broad keyword like “investment app” has a search volume of 900 and a keyword difficulty score of 63 in Ahrefs. Instead of targeting a highly competitive term, aiming to rank for a long-tail keyword like “best investment app for beginners” with a search volume of 150 and a keyword difficulty ranking of 5, can capture a clearer and more actionable audience. This can help appeal directly to those who are new to investments and looking for tailored advice. Long-tail keywords can better meet user intent and can help position a brand as an expert in a specialised segment of the market. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"handling-complex-financial-concepts\">Handling complex financial concepts\u003C\u002Fh3>\n\n\n\n\u003Cp>The complex terminology and concepts of fintech can be difficult to understand and could easily confuse customers – especially if you’re not familiar with the industry. SEO content should be simplified to allow customers to get a better understanding of your product or service and its value. Guides, FAQs, videos and even jargon busters can help bridge the knowledge gap to ensure the target audience understands your offering. Not only does this gain their trust, but it also shows that your brand is highly transparent. \u003C\u002Fp>\n\n\n\n\u003Cp>UK-based embedded finance platform Weavr, which enables businesses to integrate financial services directly to their app, includes a highly detailed \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.weavr.io\u002Fblog\u002Ffintech-glossary-of-terms\u002F\">fintech glossary\u003C\u002Fa> of terms. This interactive glossary acts like a jargon buster, breaking down more complex terms and providing clear definitions. Throughout the glossary, Weavr also includes internal links to their blog posts, discussing some of these topics further – ensuring users grasp key concepts and further engage with their content. With easy navigation and an A-Z menu of terms, the brand’s glossary educates its audience while building trust and emphasising its expertise in the industry. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"1370\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FWeavr-Glossary.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of Weavr glossary\" class=\"wp-image-35067\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"5-seo-fintech-strategies\">\u003Cstrong>5 fintech SEO strategies\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Success in fintech relies on standing out from the competition and keeping on top of industry trends. A clear SEO strategy is what will ensure your website gains more visibility, reaches the right audience and increases conversions. If you want to explore \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-build-an-effective-fintech-marketing-strategy\u002F\">how to build an effective fintech marketing strategy\u003C\u002Fa> in more detail, I have written about this before. If you’re looking for some inspiration, carry on reading to explore the 5 key strategies that will help fintech companies build trust and credibility while delivering results.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-make-e-e-a-t-your-guiding-principle\">1. Make E-E-A-T your guiding principle\u003C\u002Fh3>\n\n\n\n\u003Cp>Credibility isn’t just a competitive advantage in fintech – it’s a requirement. This is why Google’s E-E-A-T framework is essential for SEO success. You need to communicate to both the audience and search engines that you’re a trustworthy source for financial information. It’s key to educate your audience through \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fseo-content-agency\u002F\">SEO content\u003C\u002Fa> to prove that your brand is an expert in the market, while showing accuracy and transparency. Applying this framework across all touchpoints is what’s going to establish your business as a reliable and safe choice in the market. Gaining authority through backlinks and earning links from reputable resources, including industry articles and news outlets, will further show your brand as a trusted leader. When done well, E-E-A-T can strengthen your brand’s positioning while showing your commitment to reliability and transparency. \u003C\u002Fp>\n\n\n\n\u003Cp>UK-based digital bank Monzo clearly follows the E-E-A-T framework through its blog content, regularly updating the guides to keep customers informed and engaged about their services. The guides are written in a clear tone of voice, making it easy to understand while supporting their audience in understanding everyday financial decisions. Posts like updated engineering principles and processing payments show both expertise and transparency in how Monzo operates. Highlighting the women’s network shows their commitment to real-world experiences – fostering trust and showing they create an environment of collaboration.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"1402\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FMonzo-blog.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of Monzo blog\" class=\"wp-image-35064\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Monzo follows the E-E-A-T framework through educational content and transparent brand communications.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-use-keywords-to-target-every-stage-of-the-customer-journey\">2. Use keywords to target every stage of the customer journey\u003C\u002Fh3>\n\n\n\n\u003Cp>Effective SEO in fintech is more than just identifying and targeting high-volume keywords that everyone else in the industry is aiming for. It begins with understanding the broader informational and transaction needs of your audience. As a highly saturated space, fintech brands all try to compete for the same keywords, so to stand you need to focus on your audience. Targeting long-tail keywords and intent-specific queries presents a more strategic opportunity. \u003C\u002Fp>\n\n\n\n\u003Cp>Instead of just chasing traffic alone, keywords should target different stages from the customer journey, from early research around the product, to product comparison in the decision-making process and ultimately, conversions. Tailored content that appeals to the early, mid, and late stages of  the guide customers towards making a purchase is more effective than just targeting competitive keyword terms.\u003C\u002Fp>\n\n\n\n\u003Cp>Wealthfront, a leading robo-advisor and financial services company, effectively targets keywords and tailors content to every stage of the customer journey. At the awareness stage, they answer general questions around “what is a robo-advisor?” to attract new potential customers who have begun their search into automated investing. During the consideration phase, they compare themselves in their content against competitors to clearly show the brand’s USPs. At the decision-making phase, there is a guide on “which Weatherfront account is right for you?”, helping customers make informed decisions, educating users on their offerings, while moving closer to a conversion. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FWealthfront-blog.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of Wealthfront blog\" class=\"wp-image-35066\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Wealthfront uses long-tail and tailored keywords to engage with customers at every stage of the customer journey.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-focus-on-growing-brand-authority\">3. Focus on growing brand authority\u003C\u002Fh3>\n\n\n\n\u003Cp>In the fintech industry, backlinks can be a trust signal for search engines – helping you build authority and improve your site’s rankings. Brands should focus on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flink-building\u002F\">link building\u003C\u002Fa> from high authority and relevant sources, like reputable financial news websites and industry blogs. Not only can this help to boost your visibility, it can also reinforce your credibility with customers by showing how your brand is renowned in the fintech space. \u003C\u002Fp>\n\n\n\n\u003Cp>Creating valuable resources such as industry reports and webinars will encourage fintech news outlets and blogs to reference and link to your site. Building this relationship and collaborating with other reputable names in the industry can also help to attract additional backlinks. The most important thing to note is quality over quantity. A few strong and relevant links can make more of an impact for your site than acquiring lower-quality ones. \u003C\u002Fp>\n\n\n\n\u003Cp>Leading fintech app Revolut has successfully grown its brand authority by securing backlinks from high-profile financial publications like The Financial Times and Forbes. Revolut regularly posts educational content, marketing insights and product updates on their site – keeping both customers and reputable publications informed. Creating content that others can easily link to encourages organic backlinks that strengthen both the brand’s credibility and visibility.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-align-content-strategy-with-ai-search-trends\">4. Align content strategy with AI search trends\u003C\u002Fh3>\n\n\n\n\u003Cp>As AI-generated search and large language models (LLMs) are becoming more prominent in the search results, it’s beginning to change the way users discover information. Fintech SEO strategies need to include more than just traditional SEO – it’s about creating content that AI can summarise, interpret and present. Generative AI surfaces content by prioritising authority, clarity and direct answers to financial queries. Fintech brands need to focus on discussing their products, regulations and other key concerns to help solve a problem for a customer to appear in AI searches. \u003C\u002Fp>\n\n\n\n\u003Cp>Instead of using formats like FAQs and snippets, there should be a focus on creating expert-driven content that AI overviews can easily extract. User intent and trustworthiness are still key factors to consider to ensure your content remains relevant and competitive – especially as search has shifted towards more overview-style answers. Focusing on ranking in AI-generated searches can help fintech brands to maintain visibility and gain authority before competitors in the AI landscape. \u003C\u002Fp>\n\n\n\n\u003Cp>Neobank Starling uses their blog to address a wide range of questions in a clear and authoritative tone of voice. The guides are split into different sections, including fraud, money truths and business. Topics include fraud protection and account switching, simplifying topics and answering customer queries. The straightforward language used throughout the content makes it easy for Generative AI tools to extract answers, ensuring Starling remains visible in the conversational search landscape.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-on-page-optimisation\">5. On-page optimisation\u003C\u002Fh3>\n\n\n\n\u003Cp>On-page optimisation is crucial to any fintech SEO strategy, but to drive real impact, it needs to be approached with intent and prioritisation. In fintech, clarity, compliance and building a foundation of trust are what will persuade users to convert. High-impact pages should be optimised first to appeal to those at the bottom of the funnel, such as product or sign-up pages. This is where you can begin to influence user actions with clear page structures, headings and strong internal linking. Once the core pages are optimised, fintech brands can begin to work towards the mid and top funnel content. This can be guides and FAQs to help build topical authority across financial topics – all while driving traffic to informational content. \u003C\u002Fp>\n\n\n\n\u003Cp>UK-based digital bank Tandem uses a clear and conversational layout on their product pages, with key benefits highlighted with bold headings and infographics. Tandem links to relevant guides throughout for further information, and also includes an FAQ page at the bottom to answer various questions throughout different stages of the customer journey. They also have a green hub page containing even more FAQs, which includes a link to. Not only do Tandem build topical authority with their financial content, they can also effectively drive long-tail traffic by answering customer queries.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2032\" height=\"1342\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FTandem-blog.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of Tandem FAQs\" class=\"wp-image-35065\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Tandem Bank uses FAQs on their product pages to answer long-tail questions customers have across all different stages of the buying journey. \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"fintech-technical-seo\">\u003Cstrong>Key fintech technical SEO focus areas\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Now that we’ve explored the key SEO fintech strategies, we also need to consider the best fintech \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical SEO\u003C\u002Fa> strategies. Technical SEO plays a vital role in ensuring your fintech website is visible, user-friendly and trusted by search engines. It’s also important to create a seamless experience for users when trying to stand out in a competitive and trust-driven market. A strong site performance not only ensures that your content is discoverable but also can create stronger user confidence.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"web-speed\">Web speed\u003C\u002Fh3>\n\n\n\n\u003Cp>Fast-loading pages are crucial from both an SEO perspective and when building user trust in a fintech space – especially where customers expect quick access to sensitive information. A slow website could contribute to higher bounce rates and lower search visibility. To avoid this, it’s important to prioritise site performance by optimising image sizes, removing any unnecessary scripts, leveraging browser caching and using a CDN to deliver content faster. Tools like Google PageSpeed Insights can help pinpoint any specific issues, while offering actionable recommendations for fintech brands, ensuring they meet the high expectations of their audience.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"mobile-responsiveness\">Mobile responsiveness\u003C\u002Fh3>\n\n\n\n\u003Cp>With the majority of users accessing financial services on mobile devices, fintech websites need to prioritise being fully responsive across all screen sizes. A poor mobile optimisation experience not only frustrates users, but can also negatively impact rankings due to Google’s mobile-first indexing. Fintech brands need to use responsive design principles, clear CTAs and touch-friendly elements to enhance the user experience. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">Mobile optimisation\u003C\u002Fa> isn’t just about the layout of the websites– it also includes the load speed and creating easy navigation around your site to meet expectations for a competitive advantage against the competition. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"mobile-app-optimisation-aso-and-deep-linking\">Mobile App Optimisation (ASO) and deep linking\u003C\u002Fh3>\n\n\n\n\u003Cp>While mobile-responsive design is key for your website, the majority of active users will perform sensitive transactions via your fintech company’s dedicated mobile app. For these services, the optimisation strategy shifts to App Store Optimisation (ASO). ASO shares many principles with SEO, such as keyword optimisation and trust signals, but focuses on maximising visibility and driving downloads within the Apple App Store and Google Play Store.\u003C\u002Fp>\n\n\n\n\u003Cp>Key ASO elements that align with your SEO strategy include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Keyword strategy:\u003C\u002Fstrong> Optimising your app’s title, subtitle, and description for high-intent search terms (e.g., “investment tracker,” “instant payments”).\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Visual and conversion elements:\u003C\u002Fstrong> Testing icons, screenshots, and video previews to improve click-through and install rates.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Trust and compliance signals:\u003C\u002Fstrong> Managing positive ratings and reviews, responding to feedback, and clearly communicating security standards and compliance (e.g., PCI DSS, GDPR).\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>From a technical SEO standpoint, integrating deep linking is crucial. Deep links allow search engines and users to link directly from a mobile search result or a webpage to a specific screen \u003Cem>inside\u003C\u002Fem> the mobile app, rather than a generic home screen. Implementing tools like App Indexing (Google) and Universal Links (Apple) is essential for bridging the gap between your website content and your app’s user experience. For a wider view on connecting all mobile touchpoints, see this \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmobile-marketing-the-definitive-guide\u002F\">guide on mobile marketing\u003C\u002Fa> by Sabrina Cale.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"core-web-vitals\">Core Web Vitals\u003C\u002Fh3>\n\n\n\n\u003Cp>Core Web Vitals are essential for measuring a website’s overall page experience, which can impact both the user experience and SEO performance. Fintech companies need to focus on the loading performance, stability and responsiveness of their website to meet customers’ demands. Users expect this level of page experience when relying on a fintech product or service that’s handling financial data. Maintaining and measuring the largest contentful paint (LCP), interaction to next paint (INP) and cumulative layout shift (CLS) scores is crucial. Regular monitoring of these metrics can help fintech brands identify experience gaps and further optimise their sites to uphold trust and engagement. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"structured-data\">Structured data\u003C\u002Fh3>\n\n\n\n\u003Cp>Structured data plays the role of helping search engines to better understand a fintech website’s content. It can also help enable rich results like star ratings, FAQs, or product details. By leveraging the relevant schema markup, structured data can enhance visibility and improve click-through rates – especially in a competitive sector like the fintech industry. Including structured data as part of your fintech SEO strategy ensures your site communicates clearly with search engines and users. Applying relevant schema types to key pages and regularly testing them using Google’s Rich Results Test can not only elevate brand authority but also improve the search presence. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"crawlability-issues\">Crawlability issues\u003C\u002Fh3>\n\n\n\n\u003Cp>Search engines need to be able to access and index your content to ensure it can rank effectively. If they aren’t able to, there could be crawlability issues. These issues, such as broken links, orphaned pages and misconfigured noindex tags, can prevent important pages from being indexed, reducing visibility and limiting user access. Using tools like Google Search Console and Screaming Frog can help you identify and fix these errors. All important pages should be included in your website’s sitemap to ensure they’re easily discoverable. Having a clean crawl path on your fintech websites can not only support stronger rankings but can also improve the user experience and ensure your audience can access the right content. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"monitoring-seo-performance-fintech\">\u003Cstrong>Monitoring SEO performance for fintech\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Tracking and monitoring SEO performance is essential for understanding your customers better, while identifying what’s working – and what isn’t. Regularly monitoring your SEO efforts can ensure your content is aligned with your target market’s ever-changing needs. It also allows you to uncover their unique challenges and help them solve the problem, rather than just being a service provider. With these insights, you can refine your SEO content strategy to attract the right audience and guide them towards meaningful actions, from signing up for an account to educational blog content. \u003C\u002Fp>\n\n\n\n\u003Cp>Some of the best ways to track SEO performance include using tools like Google Analytics, Google Search Console and third-party platforms like Ahrefs and SEMrush. These tools can help track keyword performance, organic traffic, and user behaviour on the site. It’s not just about traffic for fintech brands; it’s about attracting the right people and turning them into conversions. \u003C\u002Fp>\n\n\n\n\u003Cp>Tracking and monitoring key metrics that target industry-specific KPIs like customer lifetime value (CLV) and cost per acquisition (CPA) can be beneficial when analysing your SEO performance. A strong SEO strategy can create a better customer lifetime value, keeping customers engaged and ensuring they’re retained over time. This can also reduce the cost per acquisition by decreasing the reliance on paid acquisition – highlighting the important role SEO plays in the fintech industry as a sustainable and long-term growth strategy.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"key-metrics-for-tracking-fintech-seo-performance\">\u003Cstrong>Key metrics for tracking fintech SEO performance\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>To ensure your SEO efforts are working, it’s important to track specific performance metrics to measure their effectiveness. It can also help fintech brands identify what’s working, what needs improvement and any other opportunities that may arise. Below, we will explore the key metrics to measure the success of SEO campaigns. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"organic-traffic-growth\">Organic traffic growth\u003C\u002Fh3>\n\n\n\n\u003Cp>Organic traffic growth is about tracking the number of OS users that visit your website through search engines. It can also help a fintech company understand if its SEO efforts are increasing in visibility and attracting the right audience. Monitoring this metric over time can also show growth trends and any seasonal patterns that may appear. By tracking organic traffic, you can learn what SEO strategies are driving success and adjust accordingly if they’re not, based on the results. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keyword-rankings\">Keyword rankings\u003C\u002Fh3>\n\n\n\n\u003Cp>Tracking keyword rankings can allow you to monitor your positions for important financial keywords. Using third-party tools like Ahrefs and SEMrush, you can track your position in search results for target keywords and compare your rankings against competitors. It’s also important to double-check keyword rankings by searching manually in an incognito browser, as sometimes third-party tools aren’t completely accurate. Keyword rankings can not only help you understand what pages are ranking – they can also identify new keyword opportunities. Analysing keywords competitors rank for can also reveal any gaps in your strategy, offering further opportunities. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"click-through-rate\">Click-through rate\u003C\u002Fh3>\n\n\n\n\u003Cp>Click-through rates can measure how many users click on your website after seeing it in the search results pages. Creating compelling meta titles and descriptions is key to driving clicks while being relevant to user queries. A click-through rate can also be affected by where you rank on the search engine page – higher rankings usually attract more clicks. This highlights the importance of ensuring your meta tags align with the user intent and stand out against competitors in the SERPs.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-overview-rankings\">AI overview rankings\u003C\u002Fh3>\n\n\n\n\u003Cp>With the rise in AI-powered search features, fintech brands should monitor how often their site is featured in AI overviews in search results. Third-party tools like SEO Monitor can help track what keywords are gaining AI overviews, as well as if your brand is mentioned or linked within them. Not only can they help build brand awareness, but AI can also gain credibility and trust in your fintech brand – both crucial in this competitive market.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"backlink-profile\">Backlink profile\u003C\u002Fh3>\n\n\n\n\u003Cp>High-quality backlinks are essential for improving your site’s domain authority and search rankings – helping to gain trust in both search engines and users. Tracking your backlink profile can be achieved using Ahrefs or SEMrush, discovering how many backlinks are gained and their quality. For fintech brands, it’s key to focus on targeting more authoritative sites in the fintech industry.   You need to gain trust in the market that is built on transparency, sensitive user data and educating others, and having backlinks from credible resources can help build that trust. While brand authority isn’t a direct ranking factor, it can still influence SEO performance by improving link authority and user experience.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"engagement-metrics\">Engagement metrics \u003C\u002Fh3>\n\n\n\n\u003Cp>Engagement metrics like bounce rate, time on page and pages per session can give insights into how effectively content is engaging users. For example, a high bounce rate could suggest a mismatch between user intent and the content provided, suggesting a need to review the intent. How much time is spent on a page can reflect on the user engagement and content relevance, which also lets search engines know if a page is valuable. Pages per session, on the other hand, is also crucial to track, allowing you to understand the user’s interest and interaction with the website. These metrics can support the content strategy, allowing you to change and adjust accordingly to how users interact with your content. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conversion-rates\">Conversion rates\u003C\u002Fh3>\n\n\n\n\u003Cp>Conversions and conversion rates can help you see how many visitors from search engines become leads or customers. Tracking these metrics in Google Analytics allows you to see how well your SEO efforts are driving outcomes like account sign-ups, lead generation and sales. Setting up conversions that are directly related to organic traffic performance can give clearer insights into your SEO strategy – determining if it’s working or if adjustments are needed.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"core-web-vitals\">Core Web Vitals \u003C\u002Fh3>\n\n\n\n\u003Cp>Fintech websites need to ensure they meet Google’s performance standards using Core Web Vitals. These include Largest Contentful Paint (LCP), which measures the site speed and how quickly the main content loads, Interaction to Next Paint (INP), evaluating the site’s responsiveness to user interactions and Cumulative Layout Shift (CLS), tracking, and unexpected layout movements. Website speed and responsiveness are crucial for keeping customers happy. Fintech brands need to ensure that trust and a seamless experience are achieved, as poor site performance can cause users to leave before engaging with your product or service. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"optimise-seo-fintech-performance\">\u003Cstrong>Optimise your SEO fintech performance with Impression\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In this article, we’ve explored the importance of fintech SEO and how to overcome industry-specific challenges, while outlining on-page and technical strategies to set your brand up for long-term success. Impression offers specialist \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">Fintech SEO services\u003C\u002Fa> to help your B2B or B2C fintech brand in a highly competitive market. To find out what we can do for your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our team today\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":94,"protected":161},170,35061,"standard",{"inline_featured_image":161,"footnotes":5},[168],1,[],[171],281,[173,92,174,175,176,177,178,179],"post-35060","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",[],[],[183,184,187,188],{"path":136,"name":137},{"path":185,"name":186},"\u002Fblog\u002F","Blog",{"path":103,"name":17},{"path":145,"name":93},"Discover how to build an effective SEO strategy for your fintech brand with our guide. Learn how to use fintech SEO to boost visibility and grow your 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Fintech moves fast with ever-changing priorities, regulations and fierce competition. This industry comes with unique challenges, as it has never been easier for consumers and B2B clients to shift to a competitor dangling the next big reward. Retaining and converting users has become increasingly difficult in such a complex market.\u003C\u002Fp>\n\n\n\n\u003Cp>Fintech brands need to connect and reach their target audience through engaging and educational content across multiple channels. Resonating with customers, demonstrating the value of your product or service quickly and intelligibly, and showing how it can solve financial problems is vital for gaining trust and loyalty. But before you can successfully implement an effective fintech marketing strategy, you need to understand what channels are right for your audience and brand.\u003C\u002Fp>\n\n\n\n\u003Cp>Our fintech marketing strategy guide explores the ins and outs of defining and implementing your brand’s strategy. Along the way, we’ll look at regulatory and compliance requirements that could impact your marketing activity, as well as the tactics you should consider as part of your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech digital marketing strategy\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re looking for something specific, use the links below to navigate to it. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#what-is-fintech-marketing\">What is fintech marketing?\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#why-invest-fintech-marketing-strategy\">Why you need to invest in your fintech marketing strategy\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#regulations-compliance-fintech\">Working with regulations and compliance in fintech marketing\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#7-stages-impactful-fintech-marketing\">7 stages of an impactful marketing strategy\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Ready to get started with a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech marketing agency\u003C\u002Fa>? For a free consultation, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our team today\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-fintech-marketing\">\u003Cstrong>What is fintech marketing?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Fintech marketing is a specialised strategy designed to connect digital financial services with both consumers and businesses. It’s about using tailored tactics to reach your target audience and effectively promote how your technology and automation enhance and simplify their financial lives, moving beyond traditional financial models.\u003C\u002Fp>\n\n\n\n\u003Cp>The primary challenge for marketers is earning trust and cutting through the complexity of the service. Most customers view the financial sector as tedious and daunting, often feeling confused by complex terms and unfamiliar conditions. Adding to this difficulty are rapidly evolving industry trends, fierce competition, and strict regulatory environments, all of which make it harder for brands to entice and retain users.\u003C\u002Fp>\n\n\n\n\u003Cp>The execution of fintech marketing is unique because of these challenges. To build credibility and foster loyalty, content must be both creative and highly educational. It’s key to demystify complex financial topics and provide clear, engaging messaging. This specialised focus on trust, clarity, and education is vital for converting customers into long-term users.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-invest-fintech-marketing-strategy\">\u003Cstrong>Why you need to invest in your fintech marketing strategy\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In the fintech industry, trust is the currency\u003Cstrong>.\u003C\u002Fstrong> Customers must have absolute confidence in who handles their money and sensitive financial data. This is why your fintech marketing strategy is essential: it actively provides reassurance, builds credibility, and educates customers on the value of a product or service. In this competitive and rapidly evolving market, effective marketing isn’t just about promotion; it’s about clearly communicating your unique value to build the long-term customer loyalty your brand needs to thrive.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"brand-awareness\">Brand awareness\u003C\u002Fh3>\n\n\n\n\u003Cp>The fintech market is highly saturated, and so it can be a tough industry to establish yourself against the competition, especially when you are in the start-up phase. With such fierce competition, standing out requires more than just a great product or service. Branding is what will make you stand out and be seen as a trusted leader. Brand awareness is a key component to ensure your fintech business is seen while building credibility and fostering trust. \u003C\u002Fp>\n\n\n\n\u003Cp>To become a trusted leader in the space, clearly communicating your value through consistent messaging will help you reach your target audiences on various platforms. Showcasing your unique value can be the key factor that sets your fintech business apart from the rest, resulting in long-term success. Strong branding can attract customers, and when combined with showing your USP, you can ensure you’re seen as a trusted leader in the fintech space. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"customer-engagement\">Customer engagement \u003C\u002Fh3>\n\n\n\n\u003Cp>Focusing on existing customers is just as important as attracting new ones. Nurturing your current customer base through engaging and valuable content, as well as new features tailored to their evolving needs, can help to increase customer satisfaction and loyalty. Customers feel that their feedback is heard when questions about your products and services are answered upfront. They are more likely to stay engaged and trust your brand. \u003C\u002Fp>\n\n\n\n\u003Cp>Building a sense of community around your brand can also foster deeper relationships, using social media platforms to interact with customers while creating a space for customers to discuss their thoughts, comments and questions with others. This space allows your customers to feel heard and become more connected to the brand, turning them into advocates who support your fintech business and help you reach your long-term growth goals.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"building-trust-and-credibility\">Building trust and credibility \u003C\u002Fh3>\n\n\n\n\u003Cp>Trust and credibility are crucial for fintech brands because the industry deals with sensitive financial data. A strong reputation is built on demonstrated security and reliability, and it is the foundation for attracting and keeping customers. You can build this trust through consistent and transparent communication, which reassures customers that their finances and data are protected. In essence, this is the perfect opportunity to employ the storytelling maxim, “show, don’t tell,” by consistently demonstrating your security and reliability.\u003C\u002Fp>\n\n\n\n\u003Cp>This is where \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> comes into play. It’s an excellent way to showcase your product or service’s unique value proposition and demonstrate your industry expertise. By highlighting how you stay current with industry trends and strict regulations, you can position your brand as a knowledgeable leader in the fintech market. This not only encourages customers to rely on your service but also enhances your overall reputation within the industry. Crucially, it also ensures visibility even when a user isn’t actively in the market and connects your brand to other trusted organisations—a powerful “halo effect.”\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reach-new-audiences\">Reach new audiences \u003C\u002Fh3>\n\n\n\n\u003Cp>Attracting new customers within your target market is a key goal for any fintech business. Strategic fintech marketing is essential here, capturing interest and effectively showcasing your product or service’s core value. Equally important is educating your audiences through testimonials and helpful content, which clearly explains your offering, its benefits, and the specific problem it solves. This approach not only informs potential customers about your services but also actively engages them and builds confidence in your fintech brand.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"regulations-compliance-fintech\">\u003Cstrong>Working with regulations and compliance in fintech marketing\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As a fintech brand, you already manage the broad regulatory standards that govern your business. But those rules don’t stop at your product, they impact your marketing and advertising activity too. The strategies and tactics you use must adhere to strict legal requirements. Read on to learn more about keeping your marketing compliant.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"data-privacy-and-security\">Data privacy and security \u003C\u002Fh3>\n\n\n\n\u003Cp>One of the main regulatory concerns in fintech marketing is data privacy. Handling financial and personal data, such as payment details and identity verification, comes with its own set of responsibilities. All marketing activities must comply with locally applicable data protection regulations, such as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gov.uk\u002Fdata-protection\">GDPR\u003C\u002Fa> (General Data Protection Regulation) in the EU. Not only does this maintain trust, but ensures legal repercussions are avoided. We have previously written about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgetting-ready-for-gdpr\u002F\">GDPR considerations for marketers\u003C\u002Fa>, but fintech faces additional scrutiny due to the sensitivity of financial data and sector-specific regulations such as PSD2 and FCA guidelines.\u003C\u002Fp>\n\n\n\n\u003Cp>Fintech marketers must meticulously manage customer data, which includes securing explicit consent for marketing communications with Privacy and Electronic Communications Regulations (PECR) compliance. This applies more strictly in B2C communications, as B2B can work with more of a ‘soft opt-in’. This is a regulation that works hand in hand with GDPR.\u003C\u002Fp>\n\n\n\n\u003Cp>Ultimately, fintech marketing strategies must prove that they have robust, transparent and compliance systems in place so that they have audit-ready record keeping.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"advertising-and-promotion-compliance\">Advertising and promotion compliance\u003C\u002Fh3>\n\n\n\n\u003Cp>All fintech marketing activities must follow strict advertising and promotional guidelines. Financial regulators have clear restrictions on how financial products can be marketed, prohibiting things like exaggeration about investment return claims, loan terms, or downplaying any risks to users. All promotional content needs to be accurate to ensure it doesn’t mislead customers in any way, showing transparency and fairness. \u003C\u002Fp>\n\n\n\n\u003Cp>Failure to protect customers from making risky or uninformed financial decisions can lead to fintech companies facing regulatory scrutiny, penalties and a damaged reputation. Compliance should be the main focus in any marketing campaign to build credibility with new and existing users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"financial-promotion-guidelines\">Financial promotion guidelines\u003C\u002Fh3>\n\n\n\n\u003Cp>In the UK, financial promotions are regulated by the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fca.org.uk\u002F\">Financial Conduct Authority\u003C\u002Fa> (FCA), referring to any advertising that invites customers to engage with financial services or products. This type of communication includes social media, a website, email marketing, or paid advertising. These guidelines from the FCA state that all marketing materials need to be clear, fair and not misleading to consumers or B2B clients. Any language that could misinform or confuse customers should be avoided. Terms and conditions also need to be transparent to ensure all product information is accurate and presented in a balanced way – including any risks with a fintech company’s services. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"monitoring-regulatory-changes\">Monitoring regulatory changes \u003C\u002Fh3>\n\n\n\n\u003Cp>As an industry renowned for its ever-evolving, strict rules and regulations, fintech brands have to stay up to date with the latest industry trends and news in the legal landscape. Whether it’s new technologies, emerging risks, or customer protection, remaining compliant with these changes will maintain credibility and ensure trust remains with customers. Regularly monitoring these laws and regulatory changes will help a fintech business avoid compliance gaps. Failing to stick to compliance guidelines can lead to hefty fines, legal disputes and a loss of customer trust. \u003C\u002Fp>\n\n\n\n\u003Cp>Integrating how you adapt to regulatory changes directly into your marketing is a transformative move. This establishes your brand as a proactive leader, visibly demonstrating that you are on top of regulatory developments, and ready to communicate what this means for your customers. Whilst major legislative changes typically come with sufficient notice through consultations, industry briefings and the FCA’s regulatory sandbox, it’s crucial to stay agile as some regulatory shifts happen with little lead time. By continually monitoring developments and leveraging early consultation opportunities, you secure that strategic advantage.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"7-stages-impactful-fintech-marketing\">\u003Cstrong>\u003Cstrong>7 stages of an impactful fintech marketing strategy\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We have established that fintech is constantly evolving and hyper-competitive. Success is rooted in strategic agility and the ability to connect with real people. With this in mind, what are the stages that will get you from a ‘great idea’ to a flawlessly executed marketing strategy that drives maximum impact for your bottom line?\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-understanding-your-audience-and-market\">1. Understanding your audience and market\u003C\u002Fh3>\n\n\n\n\u003Cp>The first stage is perhaps the most vital: understand your audience. Your products or services need to solve their problems, so it’s essential to define your target ideal customer profile(s), making sure you know their needs and what their pain points are. This begins with a competitive analysis to see what the competition is currently doing, identifying any gaps in the market, and using the opportunities found to differentiate your unique offering. Once you’ve narrowed down your niche and who you’re targeting, audience research is the natural next step.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-tracking-trends\">2. Tracking trends\u003C\u002Fh3>\n\n\n\n\u003Cp>Keeping track of emerging trends relevant to your niche helps you stay ahead of competitors. It also ensures your strategy remains aligned with market expectations, allowing you to refine your offering as customer needs evolve.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, B2B fintech platforms offering embedded finance solutions should pay close attention to the growing demand for real-time payments, particularly within e-commerce and supply chain sectors. Creating marketing content that highlights faster B2B transactions can demonstrate how your business is adapting to this trend, positioning you as forward-thinking and customer-centric.\u003C\u002Fp>\n\n\n\n\u003Cp>Fintech clients have seen strong engagement by aligning their content with this trend, emphasising the benefits of real-time payments in terms of customer satisfaction, operational efficiency, and competitive advantage.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-setting-goals-and-planning\">3. Setting goals and planning\u003C\u002Fh3>\n\n\n\n\u003Cp>In the planning process of any fintech marketing strategy, it’s important to set and define goals. Setting objectives can ensure all efforts align with one another, as well as being measurable to see the success of a campaign. Using SMART objectives (specific, measurable, achievable, relevant and time-bound) can provide a clear framework to help guide all strategic decisions in the planning phase.\u003C\u002Fp>\n\n\n\n\u003Cp>Our fintech clients often turn their broader goals into much more measurable ones. Instead of creating a generic goal, such as “increase brand awareness, tuning this objective into a more measurable and time-bound one can be highly effective. For example, “increase organic traffic to our blog by 20% over the next 3 months” helps teams determine their focus, allowing them to assess what’s working and what’s not. If a tactic isn’t working, this can be amended accordingly. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-selecting-the-right-channels\">4. Selecting the right channels\u003C\u002Fh3>\n\n\n\n\u003Cp>Choosing suitable marketing channels based on your target audience, market trends, and competitor analysis is crucial in a fintech marketing strategy. For the fintech industry, it’s also important to ensure all regulatory guidelines are compliant in your marketing activities to avoid fines or penalties. Whether it’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa>, email marketing, or social media platforms, all of your marketing activities should be tailored to your audience. If your fintech product targets Gen Z, your channel mix should include platforms like \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F\">TikTok\u003C\u002Fa>, Instagram and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fsnapchat-advertising\u002F\">Snapchat\u003C\u002Fa> to engage with your audience through short-form educational content, such as videos and reels. This generation values authenticity, so being present on their preferred digital channels with content that appeals to them can improve engagement. \u003C\u002Fp>\n\n\n\n\u003Cp>Once you’ve chosen the right marketing channels, any key metrics should also be determined to track progress and measure the campaign’s success. Again, for Gen Z-focused campaigns, this could include metrics like engagement rate, completion rate, or shares to measure and understand how your audience has interacted with your content. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-creating-content-and-messaging\">5. Creating content and messaging \u003C\u002Fh3>\n\n\n\n\u003Cp>The fintech industry can often feel highly complex and intimidating to customers, especially for those unfamiliar with financial terminology. That’s why educating your audience with clear and compelling content is so important. Breaking down the complexity and the unknown of your product or service can ensure they gain a better understanding while gaining credibility. If you can show how your product or service can solve real-life problems, you can make it easier for users to engage with your offering. \u003C\u002Fp>\n\n\n\n\u003Cp>In such a competitive market space, it’s essential to clearly communicate your product or services’ key features and benefits to display its key value – all while being highly transparent in how it works. Messaging should be tailored to specific segments of your target audience, addressing each segment’s specific needs and preferences. This personalised messaging can build trust with the audience and ultimately, drive more meaningful engagement. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-launching-your-campaign\">6. Launching your campaign\u003C\u002Fh3>\n\n\n\n\u003Cp>Once your strategy and content are in place, the next step is to launch your fintech marketing campaign across all of your chosen marketing channels. Whether it’s through email, paid channels, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, or social media, maintaining consistency of messaging across all platforms is essential. Each marketing channel should showcase your core message and USPs to customers, no matter where they interact with your fintech brand. \u003C\u002Fp>\n\n\n\n\u003Cp>This stage is also about actively engaging with your audience, especially on social media. Using social platforms provides the opportunity to build a community, starting meaningful conversations about your product and its offerings. Conversations should be encouraged, whether that’s through responding to comments and questions, or providing interactions and responding to feedback. It’s essential at this stage to strengthen customer relationships, building trust to ultimately turn users into customers. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"7-analysing-results-and-reviewing-performance\">7. Analysing results and reviewing performance\u003C\u002Fh3>\n\n\n\n\u003Cp>Once your campaign has been live for a certain period of time, you can begin assessing its performance against your original objectives. This is the stage where you can track and monitor the performance of any metrics, such as engagement rates, conversions and return on investment (ROI). Monitoring these indicators through a well-structured \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmodern-data-stack\u002F\">marketing data stack\u003C\u002Fa>, combined with the right \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">media solutions\u003C\u002Fa>, can provide insight into what’s working and what isn’t, allowing you to make any adjustments to your campaign to drive better results. \u003C\u002Fp>\n\n\n\n\u003Cp>This is also an opportunity to optimise and refine your marketing efforts. By analysing the data, you can identify any trends and find new ways to improve the performance of your fintech campaigns. Using A\u002FB testing can be highly effective, allowing you to test different varieties of your campaign’s content or messaging. \u003C\u002Fp>\n\n\n\n\u003Cp>With a few variations, you can track and monitor the different versions and see which performs best. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fcro\u002F\">Conversion rate optimisation\u003C\u002Fa> is also an effective way to make your existing traffic work harder by identifying any barriers to conversion. By refining the user journey, you can help users convert more efficiently and make your campaigns more impactful, using results-driven data.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"optimise-your-fintech-marketing-strategy-with-impression\">\u003Cstrong>Optimise your fintech marketing strategy with Impression\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Thank you for joining us as we have explored how you can build an effective fintech marketing strategy. From understanding your audience and building trust to launching campaigns and using data to further optimise performance. Impression offers specialist \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech marketing services\u003C\u002Fa> to help take your B2B or B2B fintech business to the next level. To find out what we can do for your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our team today\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":106,"protected":161},34909,{"inline_featured_image":161,"footnotes":5},[476],39,[],[171,479],237,[481,92,174,175,176,177,178,482],"post-34908","category-digital-marketing",[],[],[486,487,488,489],{"path":136,"name":137},{"path":185,"name":186},{"path":117,"name":118},{"path":145,"name":105},"Build a powerful fintech marketing strategy from the ground up with Impression. See the 7 key stages for executing a flawless fintech marketing strategy.",{"thumbnail":492,"medium":493,"medium_large":495,"large":497,"1536x1536":499,"2048x2048":501,"post-thumbnail":503,"12_col":505,"default_landscape":507,"default_portrait":509,"6_col_and_margin_short":511,"11_col_and_margin":513,"9_col_rectangle":515,"11_col":517,"staff_image_696_600":519,"rectangular_thumbnail":521},{"url":110,"width":192,"height":192},{"url":494,"width":49,"height":49},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":496,"width":52,"height":22},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":498,"width":199,"height":200},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":500,"width":58,"height":58},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":502,"width":61,"height":61},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":504,"width":64,"height":65},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":506,"width":67,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":508,"width":70,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":510,"width":44,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":512,"width":64,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":514,"width":74,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":516,"width":76,"height":77},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":518,"width":79,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":520,"width":43,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":522,"width":82,"height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[524,531],{"id":163,"path":227,"display_name":4,"job_title":9,"description":5,"avatar_url":101,"acf":525},{"job_title":9,"full_bio":10,"specialist_service_links":526,"photo":529},[527],{"page":528,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},{"ID":29,"id":29,"title":30,"filename":31,"filesize":32,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":22,"date":38,"modified":38,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":530},{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":44,"default_portrait":71,"default_portrait-width":44,"default_portrait-height":70,"6_col_and_margin_short":72,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":68,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":68,"staff_image_696_600":80,"staff_image_696_600-width":43,"staff_image_696_600-height":44,"rectangular_thumbnail":81,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},{"id":532,"path":533,"display_name":114,"job_title":534,"description":535,"avatar_url":115,"acf":536},142,"\u002Fabout\u002Four-team\u002Flouisa-holman\u002F","Senior SEO Strategist","I joined Impression as a Senior SEO Strategist in January 2023 having worked across agency, freelance and in-house roles since 2009. I am always trying out new hobbies but always come back to reading, playing the piano and painting.",{"job_title":534,"full_bio":537,"specialist_service_links":538,"photo":541},"\u003Cp>Senior SEO Strategist. Joined Impression in January 2023\u003C\u002Fp>\n\u003Cp>I started out in SEO in 2009 teaching myself before winning my first agency role. I have worked in a few agencies across the East Midlands as well as in-house for a large corporate company. I love how competitive SEO can be and how it requires constant learning and change.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\n8.5 years playing roller derby – being invited to play in tournaments in Europe and having the privilege to meet some really amazing people.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nWalking my dog, a Staffordshire Bull Terrier called Freddie. Having a dog is a lifestyle choice with lots of walks and meeting people your dog wants to introduce themself to. I also like reading and leaving lots of arts and crafts projects half-finished.\u003C\u002Fp>\n",[539],{"page":540,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},{"ID":542,"id":542,"title":543,"filename":544,"filesize":545,"url":546,"link":547,"alt":5,"author":35,"description":5,"caption":5,"name":548,"status":37,"uploaded_to":22,"date":549,"modified":549,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":550},33331,"Louisa-Holman","Louisa-Holman.png",403804,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&q=90","\u002Flouisa-holman-2\u002F","louisa-holman-2","2025-05-29 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sitemaps were first introduced by Google back in June 2005. Back then, the underlying principle was simple: the search engine needed to discover URLs from across the internet more easily, so that they could be indexed and later retrieved to create search engine results pages (SERPs).\u003C\u002Fp>\n\n\n\n\u003Cp>Sitemaps solved this discovery problem in a straightforward way, placing the onus on webmasters to create and continually update a definitive list of the important URLs on their websites. With an inventory of live pages available in one place for each site, Google could quickly discover when pages were created or removed by crawling a single URL. This, in turn, helped the search engine to maintain a healthier index, giving it more options for pages to return in response to a query.\u003C\u002Fp>\n\n\n\n\u003Cp>Well-maintained XML sitemaps are also beneficial for site owners looking to attract more organic traffic, as signposting URLs in this way increases the likelihood that they’ll be discovered so that they can be surfaced in search results. For this reason, sitemap optimisation rapidly took off as an important practice in SEO – particularly after Yahoo! and Microsoft announced support for sitemaps through their respective search engines in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2006\u002F11\u002F15\u002Fgoogle-yahoo-and-microsoft-agree-to-standard-sitemaps-protocol\u002F\">November 2006\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>This comprehensive guide to XML sitemaps answers all of the important questions you might have, whether you’re new to SEO or simply looking to up your game. Starting with the basics of generating and submitting your sitemap(s), we’ll move on to explore how you can optimise them for maximum discoverability.\u003C\u002Fp>\n\n\n\n\u003Cp>There’s plenty to unpack here. Read on for a comprehensive look at the topic, or alternatively use the links below if you’re looking for something in particular.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-a-sitemap\">What is a sitemap?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#whats-the-difference-between-html-and-xml-sitemaps\">What’s the difference between HTML and XML sitemaps?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#do-you-need-a-sitemap\">Do you need a sitemap?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-does-an-xml-sitemap-look-like\">What does an XML sitemap look like?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#sitemap-types\">Sitemap types\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#xml-sitemaps-seo-best-practice\">XML sitemaps SEO best practice\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#keep-urls-up-to-date\">Keep URLs up to date\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#dont-include-redirects\">Don’t include redirects\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#include-your-sitemap-in-your-robots-txt\">Include your sitemap in your robots.txt\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#create-individual-xml-sitemaps-for-different-areas-of-your-site\">Create individual XML sitemaps for different areas of your site\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#common-errors-in-xml-sitemaps-and-how-to-fix-them\">Common errors in XML sitemaps and how to fix them\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#whitespace-errors\">Whitespace errors\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#incorrect-url-formatting\">Incorrect URL formatting\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#sitemaps-exceeding-limits\">Sitemaps exceeding limits\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#missing-or-incorrect-metadata\">Missing or incorrect metadata\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#generatesitemap\">How to generate a sitemap\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#for-sites-using-wordpress-shopify-wix-or-squarespace\">For sites using WordPress, Shopify, Wix or Squarespace\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#for-sites-using-other-cms-providers\">For sites using other CMS providers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#for-sites-whose-platform-doesnt-provide-an-xml-sitemap\">For sites whose platform doesn’t provide an XML sitemap\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-submit-your-xml-sitemap-to-google\">How to submit your XML sitemap to Google\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#step-1-log-into-google-search-console\">Step 1: Log into Google Search Console?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#step-2-go-to-sitemaps\">Step 2: Go to ‘Sitemaps’\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#step-3-submit-your-sitemap\">Step 3: Submit your sitemap\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-test-your-xml-sitemap\">How to test your XML sitemap\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#couldnt-fetch\">“Couldn’t fetch”\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#sitemap-has-x-errors\">“Sitemap has X errors”\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#seo-by-impression\">SEO by Impression\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#xml-sitemap-faqs\">XML sitemap FAQs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#do-i-need-an-xml-sitemap\">Do I need an XML sitemap?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-often-should-you-update-your-sitemap\">How often should you update your sitemap?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-happens-if-my-sitemap-has-errors\">What happens if my sitemap has errors??\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-many-urls-can-an-xml-sitemap-have\">How many URLs can an XML sitemap have?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#should-i-include-noindex-pages-in-my-sitemap\">Should I include noindex pages in my sitemap?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#can-a-sitemap-improve-my-seo-rankings\">Can a sitemap improve my SEO rankings?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Thanks to the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">outstanding results\u003C\u002Fa> we deliver for our clients, Impression has earned a reputation as one of the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">best SEO agencies\u003C\u002Fa> in the industry. If you could use our support with sitemap optimisation or any other aspect of maximising your organic visibility, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out to our team today\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-a-sitemap\">\u003Cstrong>What is a sitemap?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>A sitemap is a file that lists a website’s URLs to help search engines find, crawl and index them. Submitting an XML sitemap doesn’t guarantee that all pages will be indexed, but it does assist in discovery – essentially offering them up for consideration by search engines.\u003C\u002Fp>\n\n\n\n\u003Cp>Sitemaps also act as roadmaps for search engines and users, clarifying the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwebsite-architecture-seo\u002F\">website architecture\u003C\u002Fa> and making it easier to understand.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whats-the-difference-between-html-and-xml-sitemaps\">\u003Cstrong>What’s the difference between HTML and XML sitemaps?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Sitemaps come in two formats: HTML or XML. HTML sitemaps create easy navigation for users, while XML sitemaps are specifically designed for search engines to ensure they don’t miss any important pages while crawling and indexing a site.\u003C\u002Fp>\n\n\n\n\u003Cp>HTML sitemaps are usually text files with hyperlinked text and are available for users on the website in the footer, or in some cases on a dedicated landing page. XML sitemaps are written in Extensive Markup Language (XML), which is a way to structure data using tags. These are submitted to search engines via a URL, and can also be accessed by users at these locations.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"do-you-need-a-sitemap\">\u003Cstrong>Do you need a sitemap?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>It’s not a requirement to have a sitemap. That said, creating and maintaining an up-to-date inventory of pages through an XML sitemap does help search engines to discover, crawl, and index your content. \u003C\u002Fp>\n\n\n\n\u003Cp>Still not convinced? Here are some more reasons why you should consider a sitemap:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Incomplete indexing\u003C\u002Fstrong>: Without an XML sitemap in place, search engines might not discover all of your pages on a website, causing incomplete indexing. Pages that are not in the index cannot rank in search results.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Internal linking\u003C\u002Fstrong>: If a page has poor internal linking, having a sitemap can help that page be discovered. This isn’t a substitute for following \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwebsite-architecture-seo\u002F#internalstructures\">internal linking best practices\u003C\u002Fa>, but including a page in your sitemap is an excellent place to start.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>New websites\u003C\u002Fstrong>: If you launch a new website and it naturally lacks backlinks, then a sitemap can make your website more discoverable for search engines. Learn more about how external links towards your site impact its performance in our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-importance-of-link-building-for-seo-in-2020\u002F\">the importance of link building\u003C\u002Fa>.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Larger website\u003C\u002Fstrong>: If you operate a larger website with thousands of pages, sitemaps can help search engines discover content more easily. We’ve seen clients with enterprise-level sites miss out on visibility by failing to include all of their important URLs in XML sitemaps.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Regularly update your website\u003C\u002Fstrong>: If you regularly update your website with content such as new products or blogs, having a sitemap can help search engines keep on top of any changes that occur over time.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-an-xml-sitemap-look-like\">\u003Cstrong>What does an XML sitemap look like?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>An XML sitemap should follow a specific format to guide search engines. Here’s how it should typically look:\u003C\u002Fp>\n\n\n\n\u003Cpre class=\"wp-block-code\">\u003Ccode><urlset>\n    <url>\n        <loc>http:\u002F\u002Fwww.example.com\u002F<\u002Floc>\n        <changefreq>weekly<\u002Fchangefreq>\n        <lastmod>2024-01-01<\u002Flastmod>\n        <priority>1.0<\u002Fpriority>\n    <\u002Furl>\n<\u002Furlset>\u003C\u002Fcode>\u003C\u002Fpre>\n\n\n\n\u003Cp>This easy-to-crawl format is designed to allow search engines to understand the sitemap quickly and correctly. You may notice that sitemaps include key features such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong><urlset>\u003C\u002Fstrong>: The part that contains all of the URLs. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong><url>\u003C\u002Fstrong>: A tag that contains each URL.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong><loc>\u003C\u002Fstrong>: The location of an individual URL.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong><changefreq>\u003C\u002Fstrong>: Shows how frequently the page is likely to change and it’s a way to tell search engines when to expect a URL’s content to change.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong><lastmod>\u003C\u002Fstrong>: Tells you the last time the page was modified.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong><priority>\u003C\u002Fstrong>: Shows the importance of a URL compared to other URLs on the same site with values from 0.0 to 1.0. The higher the value, the more important the page is. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>While it’s useful to know what an XML sitemap looks like and the coding elements included, we rarely have to create these ourselves. Many content management system (CMS) providers offer the functionality to create an XML map automatically in some form or other. For example, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F\">Yoast\u003C\u002Fa> SEO sitemap plugin is a popular choice for WordPress sites. Read on to discover other ways to generate \u003Ca rel=\"noreferrer noopener\" href=\"#generatesitemap\">an XML sitemap\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"645\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Flines-from-an-impression-sitemap.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31601\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Lines from an Impression sitemap, with <url>, <loc>, and <lastmod> elements\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"sitemap-types\">\u003Cstrong>Sitemap types\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Earlier, we explored how there are two different sitemap types: XML sitemaps and HTML sitemaps. However, XML sitemaps are also further divided into types because they serve different purposes, such as enhancing the indexing of images and videos.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Image sitemaps:\u003C\u002Fstrong> Image sitemaps can help search engines like Google index visual content while allowing you to add specific details like locations and captions.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Video sitemaps:\u003C\u002Fstrong> This type of sitemap helps your videos appear in the search results and can also help to provide metadata about the video’s content.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>News sitemaps\u003C\u002Fstrong>: These highlight recently published articles that are less than two days old. This type of sitemap is designed and highly beneficial for news websites and can list up to 1000 URLs at a time. If there are more URLs than this, a sitemap index file is needed to organise them.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Mobile sitemaps\u003C\u002Fstrong>: A type of sitemap that helps search engines understand site structure when many dedicated mobile pages are present, which is beneficial for ensuring this content is properly indexed.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"xml-sitemaps-seo-best-practice\">\u003Cstrong>XML sitemaps SEO best practice\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Following SEO best practices for your XML sitemap will ensure search engines can efficiently crawl your most important pages. And as we’ve seen, this is a vital first step in the journey towards getting them indexed and later ranked in search results. Read on for top tips from our in-house experts.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"keep-urls-up-to-date\">Keep URLs up to date\u003C\u002Fh3>\n\n\n\n\u003Cp>Make sure URLs in your sitemap are updated regularly. Whenever old pages are removed from the site, make sure that they’re also removed from your sitemap. By the same token, new pages that you want to be visible in search results should also be added to your sitemap. It’s worthwhile investing in an automated solution to eliminate the need for time-intensive manual tweaks to your sitemap.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"dont-include-redirects\">Don’t include redirects\u003C\u002Fh3>\n\n\n\n\u003Cp>If you apply a 301 redirect to a URL, make sure to remove the origin URL from your XML sitemap and replace it with the target URL. Automatically generated sitemaps will do this for you, but if you are manually updating your sitemap then ensure not to miss this step, or you could end up confusing search engines. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"include-your-sitemap-in-your-robots-txt\">Include your sitemap in your robots.txt\u003C\u002Fh3>\n\n\n\n\u003Cp>Your robots.txt file is a useful tool for telling search engines which pages and directories should and shouldn’t be indexed for search results. Signposting the URL of your XML sitemap via robots.txt is best practice, as it clearly shows search engines you want them to access and index certain URLs.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"create-individual-xml-sitemaps-for-different-areas-of-your-site\">Create individual XML sitemaps for different areas of your site\u003C\u002Fh3>\n\n\n\n\u003Cp>It is common for webmasters to create several different sitemaps, each focusing on its own area of a website. Say, for example, you have an extensive collection of blogs – these should have their own sitemap to differentiate them from other page types. Ecommerce sites may also wish to split out category and product pages into distinct groups or themes via sitemaps.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fchris-rogers\u002F\">Chris Rogers\u003C\u002Fa>, senior technical SEO specialist, offers this advice about creating individual sitemaps:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Once you’ve broken out your sitemaps, their URLs should then be listed on an XML sitemap index page. See \u003C\u002Fstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsitemapindex.xml\u002F\">\u003Cstrong>Impression’s sitemap index\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> for an example.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Not only does this help search engines and users to understand your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwebsite-architecture-seo\u002F\">site architecture\u003C\u002Fa>, but it also offers benefits in terms of spotting where indexation issues are occurring. Using this method of splitting out sitemaps, you might spot that a certain area of your site has many pages that aren’t making it into the index, prompting you to investigate and resolve any problems that are specific to that area.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1576\" height=\"1320\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fimpression-sitmap-page.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31603\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsitemapindex.xml\u002F\">\u003Cem>Impression’s sitemap index page\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"common-errors-in-xml-sitemaps-and-how-to-fix-them\">\u003Cstrong>Common errors in XML sitemaps and how to fix them\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Website managers can run into a number of issues when formatting and submitting XML sitemaps. To help you avoid these and enable search engines to crawl your most important URLs effectively, we’ve compiled a list of the most common errors – and how to fix them – below.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"whitespace-errors\">Whitespace errors\u003C\u002Fh3>\n\n\n\n\u003Cp>Plugin conflicts can result in lines of whitespace appearing at the top of your XML sitemap, preventing it from being crawled by search engines. You’ll notice this is happening if you spot one of the following errors in Google Search Console under the Sitemaps tab:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cem>XML or text declaration not at start of entity\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>XML declaration allowed only at the start of the document\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Typically, the fix for this involves checking for conflicts between your sitemap plugin and other plugins. In some cases, a website’s theme can also be creating whitespace errors in its sitemap.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"incorrect-url-formatting\">Incorrect URL formatting\u003C\u002Fh3>\n\n\n\n\u003Cp>We’ve seen how the URLs in XML sitemaps should be formatted, and if any sections of your sitemap do not conform to this standard, this can prevent them being crawled. You’ll usually find that this isn’t a problem if you use an automated sitemap solution, but it can crop up for sites that rely on manual updates. \u003C\u002Fp>\n\n\n\n\u003Cp>Google Search Console and Bing Webmaster Tools will highlight the location of any URL formatting errors and the problem that needs addressing, so take a look in these platforms and make any edits that are required accordingly.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"sitemaps-exceeding-limits\">Sitemaps exceeding limits\u003C\u002Fh3>\n\n\n\n\u003Cp>If you have a large website, you’ll need to split URLs up into groups of no more than 50,000, as this is the limit for the number of pages in any one XML sitemap file – equally, your individual sitemaps must not exceed 50MB. Any URLs over the 50,000 limit in one individual sitemap will not be read by search engines.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"missing-or-incorrect-metadata\">Missing or incorrect metadata\u003C\u002Fh3>\n\n\n\n\u003Cp>Including accurate metadata helps enrich search engines’ understanding of changes to your content over time. We know that Google in particular uses the <lastmod> element to gather data on when the most recent changes were made to a page, and this date can be displayed in search engine result snippets:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"782\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fsitemap-meta-data-serp.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31600\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Users who notice a recent date alongside a search result may be more inclined to click on it, which can boost click-through rates (CTRs) for your pages. And as we know that content freshness is a ranking factor, maintaining the <lastmod> element effectively can also support improved organic rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>But it’s equally important to avoid attempts to game the system, as Google can easily spot inaccurate <lastmod> changes that occur when a page hasn’t been altered. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F\">Jonathan Theuring\u003C\u002Fa>, senior SEO strategist, cautions:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Only update <lastmod> when this aligns with noteworthy content changes – or search engines could choose to ignore this element going forward.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Overall, then, the key is to remember to include metadata like the <lastmod> element in your XML sitemap, and always be honest and accurate when doing so.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"generatesitemap\">\u003Cstrong>How to generate a sitemap\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Usually generating a sitemap is an easy task as your CMS or plugin will automatically create and update your XML sitemap for you. Discover more platform-specific details on sitemap generation and checking auto-generated sitemaps below.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"for-sites-using-wordpress-shopify-wix-or-squarespace\">For sites using WordPress, Shopify, Wix or Squarespace\u003C\u002Fh3>\n\n\n\n\u003Cp>If you use WordPress, Shopify, Wix, or Squarespares, you can check your XML sitemap by typing in \u003Cstrong>yourdomain\u003C\u002Fstrong>.com\u002Fsitemap.xml in your browser.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"for-sites-using-other-cms-providers\">For sites using other CMS providers\u003C\u002Fh3>\n\n\n\n\u003Cp>If you are using a different CMS system than the sites listed above, we suggest reaching out to find your site’s XML sitemap. Most CMS providers should automatically generate one, but if you’re unsure how to access this, contact the platform’s support team.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"for-sites-whose-platform-doesnt-provide-an-xml-sitemap\">For sites whose platform doesn’t provide an XML sitemap\u003C\u002Fh3>\n\n\n\n\u003Cp>In the rare case that the platform you use for your site doesn’t provide an XML sitemap, you can use a sitemap generator tool where you enter your website’s URL, and the tool will scan your site and create a sitemap file. This should be downloaded in an XML format. We recommend using our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Ftools\u002Fsitemap-extraction-tool\u002F\">Sitemap Extraction Tool\u003C\u002Fa> to easily extract and view your website’s XML sitemap.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-submit-your-xml-sitemap-to-google\">\u003Cstrong>How to submit your XML sitemap to Google\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Now that you have your XML sitemap for your website, it’s time to learn how to submit it to Google. You can also see our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fguide-to-bing-webmaster-tools\u002F\">guide to Bing Webmaster Tools\u003C\u002Fa> for the equivalent process for submitting sitemaps to Bing.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"step-1-log-into-google-search-console\">Step 1: Log into Google Search Console \u003C\u002Fh3>\n\n\n\n\u003Cp>Log into your Google Search Console account. If you don’t have an account, create one and set up your website.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"step-2-go-to-sitemaps\">Step 2: Go to ‘Sitemaps’\u003C\u002Fh3>\n\n\n\n\u003Cp>Go to the ‘Sitemaps’ section under Indexing. On this page, you will find ‘add a new sitemap’ and ‘submitted sitemaps’.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1192\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fgsc-sitemap-submit.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31602\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"step-3-submit-your-sitemap\">Step 3: Submit your sitemap\u003C\u002Fh3>\n\n\n\n\u003Cp>If you’ve followed the steps in the ‘\u003Ca rel=\"noreferrer noopener\" href=\"#generatesitemap\">how to generate a sitemap\u003C\u002Fa>’ section, you should have your site’s XML sitemap to hand and ready to upload. Submit your sitemap URL and you’ll receive confirmation that this has been successful.\u003C\u002Fp>\n\n\n\n\u003Cp>Your sitemap will eventually appear in the ‘submitted sitemaps’ section. This section informs you on key information such as when the sitemap was submitted and how many pages Google has discovered. If there are no issues with the sitemap, it will have a green ‘success’ status. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-test-your-xml-sitemap\">\u003Cstrong>How to test your XML sitemap\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Having submitted your XML sitemap, you now need to test it regularly – carrying out checks in tools like Google Search Console and Bing Webmaster Tools. During these checks, you may spot errors that need addressing, and we’ve explained the messaging you’ll commonly see below.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"couldnt-fetch\">“Couldn’t fetch”\u003C\u002Fh3>\n\n\n\n\u003Cp>This status means Google couldn’t access your sitemap. This usually happens if your sitemap URL is incorrect or if there are connectivity issues. Make sure your server isn’t blocking your Googlebot, your sitemap is in the right location, with the correct URL.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"sitemap-has-x-errors\">“Sitemap has X errors”\u003C\u002Fh3>\n\n\n\n\u003Cp>Google was able to read some of the sitemap, but found certain errors. These errors are usually due to broken URLs, improper formatting, redirects, or blocked pages. Google will let you know specifically what URLs and errors these are, making it easy to identify and fix any problems.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"seo-by-impression\">\u003Cstrong>SEO by Impression\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We’ve taken you through a detailed overview of XML sitemaps, including what they are, their importance, and how to generate, submit, and maintain them for SEO best practice. \u003Cbr>Have a question about how this might apply to your site? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Speak to our team today\u003C\u002Fa> or check the FAQs below for a quick answer.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"xml-sitemap-faqs\">\u003Cstrong>XML sitemap FAQs\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"do-i-need-an-xml-sitemap\">Do I need an XML sitemap?\u003C\u002Fh3>\n\n\n\n\u003Cp>In short, yes it’s highly recommended to have an XML sitemap. It helps search engines to discover your content, stay abreast of any changes, and gain an understanding of your site architecture. By splitting out sitemaps, you can also spot where common indexation issues are occurring across different areas of your site.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-often-should-you-update-your-sitemap\">How often should you update your sitemap?\u003C\u002Fh3>\n\n\n\n\u003Cp>A sitemap should be updated every time new or existing content is added or updated on a website, as well as when pages are removed. This will make sure search engines are aware of any updates and can crawl and index pages efficiently.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-happens-if-my-sitemap-has-errors\">What happens if my sitemap has errors? \u003C\u002Fh3>\n\n\n\n\u003Cp>If your sitemap has errors, search engines may struggle to crawl and index your pages properly. Investigate and fix any errors that appear in Google Search Console or Bing Webmaster Tools.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-many-urls-can-an-xml-sitemap-have\">How many URLs can an XML sitemap have?\u003C\u002Fh3>\n\n\n\n\u003Cp>An XML sitemap can have up to 50,000 URLs. The total size of the sitemap cannot exceed 50MB. If you have a website that exceeds this, you can create multiple sitemaps and use a sitemap index to link them together.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"should-i-include-noindex-pages-in-my-sitemap\">Should I include noindex pages in my sitemap?\u003C\u002Fh3>\n\n\n\n\u003Cp>Pages that have noindex applied via robots.txt or robots meta tag should not be included in your sitemap. Adding these pages can confuse search engines and make your sitemap less effective, so focus on URLs you want to be indexed.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"can-a-sitemap-improve-my-seo-rankings\">Can a sitemap improve my SEO rankings?\u003C\u002Fh3>\n\n\n\n\u003Cp>While sitemaps don’t boost your SEO rankings, they play a role in helping search engines discover your pages. By using a sitemap, it can ensure all your important pages are crawled, leading to better visibility and improving SEO performance over time.\u003C\u002Fp>\n",{"rendered":121,"protected":161},31609,{"inline_featured_image":161,"footnotes":5},[168,700],42,[],[171],[704,92,174,175,176,177,178,179,705],"post-31579","category-technical-seo",[],[],[709,710,711,714],{"path":136,"name":137},{"path":185,"name":186},{"path":712,"name":713},"\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F","Technical SEO",{"path":145,"name":120},"XML sitemaps enhance SEO by helping search engines crawl and index your site. 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