[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fcharlie-cheyette":3},{"name":4,"url":5,"description":5,"avatar_urls":6,"acf":8,"social":171,"head_links":172,"breadcrumbs":159,"posts":176,"pages":154,"head":1411},"Charlie Cheyette","",{"24":7,"48":7,"96":7},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":9,"full_bio":10,"specialist_service_links":11,"photo":28,"page_content_modules":84,"hero":155},"SEO Strategist","\u003Cp>SEO Strategist. Joined Impression in February 2023.\u003C\u002Fp>\n\u003Cp>Before joining Impression, I worked at a small creative agency in Lincoln. It was here that I started to build my skills and knowledge in SEO as well as other areas around digital marketing. I also started an alcoholic drinks company called Festico. This has helped me build my confidence and also exposed me to a range of experiences in the business world.\u003C\u002Fp>\n\u003Cp>My day-to-day at Impression can range from a variety of SEO tasks from keyword research to content writing, every day is different!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m most proud of starting my own drinks company and the experiences it brings. More specifically, my proudest moment would be pitching the business to an audience of 200 people. Something I would never have imagined myself doing.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nOutside of work, I’m always keeping up to date with F1, or anything else motorsport related. I also enjoy snowboarding when I get the chance.\u003C\u002Fp>\n",[12],{"page":13,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":29,"id":29,"title":30,"filename":31,"filesize":32,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":22,"date":38,"modified":38,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":45},33323,"Charlie-Cheyette","Charlie-Cheyette.png",362304,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&q=90","\u002Fcharlie-cheyette-2\u002F","12","charlie-cheyette-2","inherit","2025-05-29 11:54:16","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":44,"default_portrait":71,"default_portrait-width":44,"default_portrait-height":70,"6_col_and_margin_short":72,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":68,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":68,"staff_image_696_600":80,"staff_image_696_600-width":43,"staff_image_696_600-height":44,"rectangular_thumbnail":81,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[85],{"acf_fc_layout":86,"reduced":87,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":88,"posts":89},"author_posts",true,"Charlie Cheyette’s posts",{"data":90,"pages":154},[91,105,115,124,134,144],{"type_key":92,"title":93,"excerpt":94,"to":95,"postedAt":96,"readingTime":97,"image":98,"authors":99,"category":102},"post","April 2025 Google algorithm and search industry updates","\u003Cp>This month’s search roundup dives into the biggest developments shaping the SEO landscape. From a recent surge in ranking volatility throughout April and new experiments in AI-powered search, to practical updates for ecommerce and local SEO, we’ll discuss it all below.  Throughout April, several instances of ranking volatility were noted. SEO monitoring tools all recorded […]\u003C\u002Fp>\n","\u002Fblog\u002Fapril-2025-google-algorithm-and-search-industry-updates\u002F","2025-05-15T16:24:06",11,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[100],{"name":4,"image":101},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":103,"name":104},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":92,"title":106,"excerpt":107,"to":108,"postedAt":109,"readingTime":110,"image":111,"authors":112,"category":114},"Google algorithm updates: All major changes up to 2025","\u003Cp>It has been estimated that Google processes approximately 99,000 search queries every second, equating to 8.5 billion searches per day. As the internet evolves it comes as no surprise that Google has to constantly evolve and diversify to ensure it continues to deliver the most helpful and reliable results for users. This is done through […]\u003C\u002Fp>\n","\u002Fblog\u002Fkey-google-algorithm-changes\u002F","2025-04-01T15:56:24",45,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113],{"name":4,"image":101},{"to":103,"name":104},{"type_key":92,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":97,"image":120,"authors":121,"category":123},"February 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search.  At the tail end of January and throughout February, search ranking volatility was reported on several occasions. Third-party tracking tools noted very high levels of SERP volatility around the 24th and 30th of January. Similar levels of volatility were also […]\u003C\u002Fp>\n","\u002Fblog\u002Ffebruary-2025-google-algorithm-and-search-industry-updates\u002F","2025-03-12T11:30:59","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122],{"name":4,"image":101},{"to":103,"name":104},{"type_key":92,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":129,"image":130,"authors":131,"category":133},"January 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Following a turbulent few months with the rollout of multiple core updates in quick succession, this month was a little quieter on that front. Instead, January was a month of new and updated guidance from Google, as well as some […]\u003C\u002Fp>\n","\u002Fblog\u002Fjanuary-2025-google-algorithm-and-search-industry-updates\u002F","2025-02-20T15:40:56",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fplanet-volumes-Ju6lPcOnLRs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":4,"image":101},{"to":103,"name":104},{"type_key":92,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":139,"image":140,"authors":141,"category":143},"December 2024 Google Algorithm and Search Industry Updates","\u003Cp>In December, Google rolled out its fourth and final core update of 2024 alongside a spam update. The core update aimed to refine ranking factors, impacting many websites across different sectors. Simultaneously, the spam update focused on combating spammy content and web practices, improving the overall search experience.  Along with these updates, a recent episode […]\u003C\u002Fp>\n","\u002Fblog\u002Fdecember-2024-google-algorithm-and-search-industry-updates\u002F","2025-06-19T14:01:29",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Ffrede-langlois-W1fjsX7vdXs-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":4,"image":101},{"to":103,"name":104},{"type_key":92,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":149,"image":150,"authors":151,"category":153},"October 2024 Google algorithm and search industry updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search. Following a turbulent few weeks post-August core update, Google has announced the rollout of the third core update for the year. This update follows an announcement at Google’s recent Web Creator Summit, where we were warned another search update was […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-2024-google-algorithm-and-search-industry-updates\u002F","2024-11-13T10:40:05",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152],{"name":4,"image":101},{"to":103,"name":104},"3",{"type":156,"style":157,"title":158,"heading":4,"intro":10,"services":11,"breadcrumbs":159,"photo":46,"social":171},"author","dark","Meet the Team",[160,163,166,169],{"path":161,"name":162},"\u002F","Home",{"path":164,"name":165},"\u002Fabout\u002F","About Us",{"path":167,"name":168},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":170,"name":4},null,{"twitter":5,"linkedin":5},[173],{"rel":174,"href":175},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fcharlie-cheyette\u002F",[177,492,678,862,1045,1228],{"id":178,"date":179,"date_gmt":179,"guid":180,"modified":96,"modified_gmt":96,"slug":182,"status":18,"type":92,"link":95,"title":183,"content":184,"excerpt":187,"author":188,"featured_media":189,"comment_status":19,"ping_status":19,"sticky":186,"template":5,"format":190,"meta":191,"categories":192,"collections":195,"coauthors":196,"class_list":198,"acf":207,"head_links":208,"breadcrumbs":209,"url_path":95,"search_description":217,"featured_image_urls":218,"authors":253,"type_nicename":262,"reading_minutes":97,"category":263,"yoast_title":266,"yoast_meta":267,"yoast_json_ld":321,"_links":446},33182,"2025-05-15T16:24:05",{"rendered":181},"\u002F?p=33182","april-2025-google-algorithm-and-search-industry-updates",{"rendered":93},{"rendered":185,"protected":186},"\n\u003Cp>This month’s search roundup dives into the biggest developments shaping the SEO landscape. From a recent surge in ranking volatility throughout April and new experiments in AI-powered search, to practical updates for ecommerce and local SEO, we’ll discuss it all below. \u003C\u002Fp>\n\n\n\n\u003Cp>Throughout April, several instances of ranking volatility were noted. SEO monitoring tools all recorded large movements on the 22nd, 23rd and 25th of April, which has prompted many to question whether a new \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm update\u003C\u002Fa> is on the horizon. \u003C\u002Fp>\n\n\n\n\u003Cp>In other news, Google has been testing the integration of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">AI Overviews\u003C\u002Fa> into local search results, experimenting with new formats that could replace or reposition the traditional local pack and knowledge panel.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has also rolled out a new Merchant Opportunities report in Search Console. Merchants connected via \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-merchant-center-made-available-to-all-retailers\u002F\">Google Merchant Center\u003C\u002Fa> will now see practical suggestions to improve product listings, such as adding shipping info, store ratings, or payment options.\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, in a couple of interviews with representatives from Google, we have also gained more insight into the newly emerging llms.txt markdown-based files and their stance on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ffuture-marketing-technology-is-server-side\u002F\">Server-Side\u003C\u002Fa> vs. Client-Side Rendering. We’ll explore these updates in more detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003Cbr>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-ranking-volatility-spiked-in-april\">Google search ranking volatility spiked in April\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#is-ai-overviews-going-to-replace-local-search\">Is AI Overviews going to replace Local Search?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-updates-its-merchant-opportunities-report\">Google Search Console updates its Merchant Opportunities report\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-track-traffic-from-ai-overviews-featured-snippets-or-people-also-ask-results-in-ga4\">How to track traffic from AI Overviews, Featured Snippets, or People Also Ask results in GA4\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-rank-product-pages-in-googles-new-product-serps\">How to rank product pages in Google’s new product SERPs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#server-side-vs-client-side-rendering-what-google-recommends\">Server-Side vs. Client-Side Rendering: What Google recommends\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-says-llms-txt-is-comparable-to-the-keywords-meta-tag\">Google says llms.txt is comparable to the keywords Meta Tag\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-ranking-volatility-spiked-in-april\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-volatility-april-25-39312.html\">Google search ranking volatility spiked in April\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On April 25, 2025, a significant spike in Google Search ranking volatility was observed, marking the second occurrence within the same week. This followed earlier fluctuations on April 22 and 23 and previous disturbances on April 16 and April 9. Despite these repeated shifts, Google has not officially confirmed any updates beyond the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2025updates\">March 2025 core update\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Multiple SEO tracking tools, including Semrush, Mozcast, SimilarWeb, and Sistrix, reported notable surges in volatility on April 25. These spikes suggest substantial changes in search rankings across various websites.\u003C\u002Fp>\n\n\n\n\u003Cp>The SEO community has echoed these findings, with webmasters reporting significant declines in traffic. Some noted drops of up to 70%, particularly affecting Google Discover traffic. Others observed their websites disappearing from search results or experiencing erratic visibility. These disruptions have led to widespread frustration, with some users expressing concerns over the increasing dominance of ads and perceived decline in search result quality.\u003C\u002Fp>\n\n\n\n\u003Cp>While the exact cause of this volatility remains unclear, the frequency and intensity of these fluctuations suggest ongoing, unannounced adjustments to Google’s search algorithms.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"is-ai-overviews-going-to-replace-local-search\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-map-pack-ai-overviews-39354.html\">Is AI Overviews going to replace Local Search?\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In early May 2025, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-right-side-39340.html\">Google\u003C\u002Fa> initiated tests integrating AI Overviews into local search results, potentially altering the traditional presentation of local business information. One experiment involves replacing the familiar “local pack”, which typically displays a map and a trio of business listings for “near me” queries, with AI-generated summaries incorporating local details.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1407\" height=\"1512\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fai-search-local-seo.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33208\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Another test positions \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">AI Overviews\u003C\u002Fa> on the right-hand side of the search results page, a space traditionally reserved for the local knowledge panel. This layout change indicates Google’s exploration of new formats for presenting AI-generated content alongside standard search results.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"790\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fai-search-local-seo-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33207\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-right-side-39340.html\">Source\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>These developments are part of Google’s broader strategy to integrate AI Overviews into its search platform. Initially introduced in the U.S. in May 2024 and expanded to over 100 countries, including the U.K., AI Overviews provide concise, AI-generated summaries in response to user queries. While designed to enhance user experience by delivering quick information, the feature has faced criticism for potential inaccuracies and its impact on website traffic, as users may rely on summaries instead of visiting source sites.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-console-updates-its-merchant-opportunities-report\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-updates-its-merchant-opportunities-report-454123\">Google Search Console updates its Merchant Opportunities report\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has announced the new Merchant Opportunities report within Google Search Console, which can show you recommendations for improving how your online shop appears on Google.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’ve created and associated your Merchant Center account under Merchant opportunities in Search Console, you’ll see suggested opportunities, including: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Add \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F14907594\">shipping and returns\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Set up \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F2375474?hl=en&sjid=5907989561599429243-NC#:~:text=purchase%20a%20product.-,How%20to%20participate,-Getting%20started%20with\">store ratings\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Add \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F14187023?sjid=5666572285063225757-NC\">payment methods\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>You can return to the report to see if your information is pending, approved, or flagged for issues that need fixing.\u003C\u002Fp>\n\n\n\n\u003Cp>This report helps you review and see what opportunities you are missing with your e-commerce site setup.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1334\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fupdated-console-merchant-opportunities-report.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33209\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-track-traffic-from-ai-overviews-featured-snippets-or-people-also-ask-results-in-ga4\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fkpplaybook.com\u002Fresources\u002Fhow-to-track-traffic-from-aio-featured-snippets-paa-results-ga4\u002F\">How to track traffic from AI Overviews, Featured Snippets, or People Also Ask results in GA4\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As Google continues evolving its Search interface, tracking organic traffic from newer search features, like AI Overviews (AIO), Featured Snippets, and People Also Ask (PAA), has become increasingly important for SEO professionals. These features often deliver users directly to a specific section of a web page using URL fragments, such as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeveloper.mozilla.org\u002Fen-US\u002Fdocs\u002FWeb\u002FURI\u002FReference\u002FFragment\u002FText_fragments\">#:~:text=\u003C\u002Fa>, highlighting the relevant text. However, traditional analytics tools, including Google Analytics 4 (GA4), do not automatically register or segment this kind of traffic. \u003C\u002Fp>\n\n\n\n\u003Cp>To capture this data, businesses need to implement custom \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript\u003C\u002Fa> variables in Google Tag Manager to extract the highlighted text from the URL. Then, send this information to GA4 using custom dimensions. This setup allows for the analysis of user interactions originating from these SERP features, providing insights into how users engage with highlighted content on your site. However, not all clicks from these features include identifiable URL fragments, so tracking may not capture every instance.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fkpplaybook.com\u002Fresources\u002Fhow-to-track-traffic-from-aio-featured-snippets-paa-results-ga4\u002F\">KP Playbook\u003C\u002Fa> offers a practical guide to bridge this gap using Google Tag Manager (GTM) and GA4 custom dimensions.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-rank-product-pages-in-googles-new-product-serps\">How to rank product pages in Google’s new product SERPs\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a recent article published on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsitebulb.com\u002Fresources\u002Fguides\u002Fhow-to-rank-product-pages-in-google-s-new-product-serps\u002F\">Sitebulb\u003C\u002Fa>, Angie Perperidou shared her 7 strategies to optimise for product SERPs in 2025. This advice was provided in light of the considerable changes we have seen in Google’s search results as we shift away from traditional listings of category pages to more detailed product information directly in the search results. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What’s changed?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Features like AI Overviews, image grids, and product carousels now give users access to images, prices, and reviews without needing to visit a website. As a result, product pages aren’t just competing with other ecommerce stores, they’re now competing with Google’s own interface. If a page lacks structured data, unique content, or visual appeal, it might not show up in search at all.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What e-commerce businesses can do to adapt\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In the guide, Angie stresses that ecommerce businesses need to rethink how they optimise their product pages. She provided the following advice: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Implementing product-related schema markup\u003C\u002Fstrong> (like Product, Offer, and Review) so Google can properly index and display your content in rich results.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Target long-tail search queries\u003C\u002Fstrong> that are more specific and less competitive to drive niche traffic and improve visibility. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Avoid regurgitating manufacturer descriptions and create unique copy \u003C\u002Fstrong>that answers customer needs and differentiates your offering.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Add FAQs marked up with the appropriate schema directly on product pages\u003C\u002Fstrong>. Tools like AlsoAsked, Reddit, Quora, and Google Search Console can help you discover what users are asking. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Optimise product images and videos\u003C\u002Fstrong> with descriptive filenames and alt text to help pages appear in image or video carousels whilst compressing files to improve page load speed (especially important for mobile users).\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Encourage and display customer reviews\u003C\u002Fstrong> to build credibility and increase your chances of capturing rich search results to help increase click-through rates. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Pay attention to mobile optimisation\u003C\u002Fstrong> to ensure that pages need to load quickly and function well across all devices.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you have an ecommerce website and need help from an experienced \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Fecommerce-marketing-agency\u002F\">SEO ecommerce agency\u003C\u002Fa>, we can help. Just visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO services\u003C\u002Fa> page for more information.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"server-side-vs-client-side-rendering-what-google-recommends\">Server-Side vs. Client-Side Rendering: What Google recommends\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a recent \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogles-ai-crawler-renders-javascript-39353.html\">interview\u003C\u002Fa> with Kenichi Suzuki of Faber Company Inc., Martin Splitt, a Developer Advocate at Google, provided new insights into how Google handles JavaScript rendering, especially in light of AI tools like Gemini. \u003C\u002Fp>\n\n\n\n\u003Cp>Splitt explained that both Googlebot and Gemini’s AI crawler use a shared Web Rendering Service (WRS) to process JavaScript content. This makes Google’s systems more efficient at rendering complex sites compared to other AI systems that may struggle with JavaScript. \u003C\u002Fp>\n\n\n\n\u003Cp>While some reports have suggested rendering delays can take weeks, Splitt clarified that rendering is typically completed within minutes, with long waits being rare exceptions likely due to measurement issues.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Should you use Server-Side or Client-Side Rendering? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Splitt addressed the common SEO debate between server-side rendering (SSR) and client-side rendering (CSR), noting that there’s no one-size-fits-all answer. The best approach depends on your website’s purpose. For traditional, content-focused sites, relying on JavaScript can be a disadvantage as it introduces technical risks, slows down performance, and drains mobile batteries. In such cases, Splitt recommends SSR or pre-rendering static HTML.\u003C\u002Fp>\n\n\n\n\u003Cp>However, CSR remains useful for dynamic, highly interactive applications like design tools or video editing software. Rather than choosing one rendering method, he advises thinking of SSR and CSR as different tools, each appropriate for specific use cases.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Structured data is helpful, but not a ranking factor\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The discussion also covered the growing importance of structured data in AI-driven search environments. Splitt confirmed that \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">structured data\u003C\u002Fa> plays a valuable role in helping Google understand website content more confidently. This added context is especially beneficial as AI becomes more embedded in search functions. However, he emphasised that while structured data improves understanding, it does not directly influence a page’s ranking in search results.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>The focus should always be on users and producing quality content\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Splitt concluded with a reminder that, despite all the technical options available, the fundamentals of SEO haven’t changed. He urged site owners and marketers to prioritise user experience, align their websites with clear business goals, and focus on delivering high-quality, helpful content. As AI continues to reshape the way search engines interpret and deliver information, staying grounded in user needs remains the most effective strategy.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-says-llms-txt-is-comparable-to-the-keywords-meta-tag\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-says-llms-txt-comparable-to-keywords-meta-tag\u002F544804\u002F\">Google says llms.txt is comparable to the keywords Meta Tag\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmarch-2025-google-algorithm-and-search-industry-updates\u002F\">March’s Google algorithm blog\u003C\u002Fa>, we introduced the new concept of llms.txt, which aims to help AI crawlers access a simplified version of a website’s content. \u003C\u002Fp>\n\n\n\n\u003Cp>Often mistaken for robots.txt, llms.txt aims to highlight only the main content of a page using markdown to make it easier for LLMs to process the content more efficiently. \u003C\u002Fp>\n\n\n\n\u003Cp>However, the llms.txt file is still just a proposal, not a widely adopted standard, and it has yet to gain serious traction among AI services.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What is Google’s take?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>John Mueller from Google weighed in on a Reddit thread where someone asked if anyone had seen signs that AI crawlers were using llms.txt. Mueller responded that, as far as he knows, no major AI service is using or even looking for llms.txt files, comparing its usefulness to the now-obsolete keywords meta tag.\u003C\u002Fp>\n\n\n\n\u003Cp>He went on to question the point of using llms.txt when AI agents already crawl the actual site content, which provides a fuller, more trustworthy picture. In his view, asking bots to rely on a separate, simplified file is redundant and untrustworthy, especially since structured data already serves a similar, more credible purpose.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>llms.txt sparks concern about cloaking and abuse\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>A major issue with llms.txt is the potential for abuse. Site owners could show one version of content to LLMs through the markdown file and a completely different version to users or search engines, similar to cloaking, which violates search engine guidelines. This makes it a poor solution for standardisation, especially in an age where AI and search engines rely on more sophisticated content analysis rather than trusting publisher-declared intent.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>llms.txt files have little to no impact at the moment\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In the same Reddit discussion, someone managing over 20,000 domains noted that no major AI bots are accessing llms.txt. Even after implementation, site owners observed no meaningful impact on traffic or bot activity.\u003C\u002Fp>\n\n\n\n\u003Cp>This sentiment was echoed in a follow-up LinkedIn post by Simone De Palma, who originally started the discussion. He argued that llms.txt may even hurt the user experience, since content citations might lead users to a plain markdown file instead of a rich, navigable webpage. Others agreed, pointing out that there are better ways to spend SEO and development time, such as improving structured data, robots.txt rules, and sitemaps.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Should you utilise llms.txt files?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>According to both Google and the SEO community, llms.txt is currently ineffective, unsupported, and potentially problematic. It does not control bots like robots.txt, nor does it provide any measurable SEO benefit. Instead, it has been recommended that site owners focus on established tools like structured data, proper crawling directives, and high-quality content.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":94,"protected":186},145,33212,"standard",{"inline_featured_image":186,"footnotes":5},[193,194],43,1,[],[197],229,[199,92,200,201,202,203,204,205,206],"post-33182","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",[],[],[210,211,214,216],{"path":161,"name":162},{"path":212,"name":213},"\u002Fblog\u002F","Blog",{"path":215,"name":17},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"path":170,"name":93},"This month’s search roundup dives into the biggest developments shaping the SEO landscape. From a recent surge in ranking volatility throughout April and new experiments in AI-powered search, to practical updates for ecommerce and local SEO, we’ll discuss it all below.  Throughout April, several instances of ranking volatility were noted. SEO monitoring tools all recorded […]",{"thumbnail":219,"medium":221,"medium_large":223,"large":225,"1536x1536":229,"2048x2048":231,"post-thumbnail":233,"12_col":235,"default_landscape":237,"default_portrait":239,"6_col_and_margin_short":241,"11_col_and_margin":243,"9_col_rectangle":245,"11_col":247,"staff_image_696_600":249,"rectangular_thumbnail":251},{"url":98,"width":220,"height":220},640,{"url":222,"width":49,"height":49},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":224,"width":52,"height":22},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":226,"width":227,"height":228},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",1892,1000,{"url":230,"width":58,"height":58},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":232,"width":61,"height":61},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":234,"width":64,"height":65},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":236,"width":67,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":238,"width":70,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":240,"width":44,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":242,"width":64,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":244,"width":74,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":246,"width":76,"height":77},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":248,"width":79,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":250,"width":43,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":252,"width":82,"height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgetty-images-gaiNGwaapFk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[254],{"id":188,"path":255,"display_name":4,"job_title":9,"description":5,"avatar_url":101,"acf":256},"\u002Fabout\u002Four-team\u002Fcharlie-cheyette\u002F",{"job_title":9,"full_bio":10,"specialist_service_links":257,"photo":260},[258],{"page":259,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},{"ID":29,"id":29,"title":30,"filename":31,"filesize":32,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":22,"date":38,"modified":38,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":261},{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":44,"default_portrait":71,"default_portrait-width":44,"default_portrait-height":70,"6_col_and_margin_short":72,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":68,"9_col_recta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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[402,411,423],{"@type":403,"name":404,"geo":405,"address":409,"photo":382,"telephone":410},"Place","Impression Digital - Nottingham",{"@type":406,"latitude":407,"longitude":408},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},"+44 01158 242 212",{"@type":403,"name":412,"geo":413,"address":416,"photo":421,"telephone":422},"Impression Digital - London",{"@type":406,"latitude":414,"longitude":415},"51.50237208377361","-0.09229841534284115",{"@type":395,"streetAddress":417,"addressLocality":418,"addressRegion":419,"postalCode":420,"addressCountry":400},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":403,"name":424,"geo":425,"address":428},"Impression Digital - New York",{"@type":406,"latitude":426,"longitude":427},"40.726722746949","-74.00527778220652",{"@type":395,"streetAddress":429,"addressLocality":430,"addressRegion":431,"postalCode":432,"addressCountry":433},"160 Varick St","New York","NY","10013","USA",[435,438,440],{"@type":436,"name":437},"Country","Worldwide",{"@type":436,"name":439},"GBR",{"@type":436,"name":433},{"@type":442,"@id":443,"name":4,"image":444,"url":175},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F7688d03a6bc9d7ee48696399269fd1b8",{"@type":348,"inLanguage":337,"@id":445,"url":7,"contentUrl":7,"caption":4},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96880212aef617033c0dc6e1ccc7852145",{"self":447,"collection":453,"about":456,"author":459,"replies":462,"version-history":465,"predecessor-version":469,"wp:featuredmedia":473,"wp:attachment":476,"wp:term":479,"curies":488},[448],{"href":449,"targetHints":450},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F33182",{"allow":451},[452],"GET",[454],{"href":455},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[457],{"href":458},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[460],{"embeddable":87,"href":461},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F145",[463],{"embeddable":87,"href":464},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=33182",[466],{"count":467,"href":468},12,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F33182\u002Frevisions",[470],{"id":471,"href":472},33211,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F33182\u002Frevisions\u002F33211",[474],{"embeddable":87,"href":475},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F33212",[477],{"href":478},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=33182",[480,483,486],{"taxonomy":481,"embeddable":87,"href":482},"category","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=33182",{"taxonomy":484,"embeddable":87,"href":485},"collections","\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=33182",{"taxonomy":156,"embeddable":87,"href":487},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=33182",[489],{"name":490,"href":491,"templated":87},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":493,"date":494,"date_gmt":494,"guid":495,"modified":109,"modified_gmt":109,"slug":497,"status":18,"type":92,"link":108,"title":498,"content":499,"excerpt":501,"author":188,"featured_media":502,"comment_status":19,"ping_status":19,"sticky":186,"template":5,"format":190,"meta":503,"categories":504,"collections":505,"coauthors":506,"class_list":507,"acf":509,"head_links":510,"breadcrumbs":511,"url_path":108,"search_description":516,"featured_image_urls":517,"authors":549,"type_nicename":262,"reading_minutes":110,"category":557,"yoast_title":560,"yoast_meta":561,"yoast_json_ld":589,"_links":640},3834,"2025-04-01T08:00:19",{"rendered":496},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fkey-google-algorithm-changes\u002F","key-google-algorithm-changes",{"rendered":106},{"rendered":500,"protected":186},"\n\u003Cp>It has been estimated that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fgoogle-search-statistics\">Google processes approximately 99,000 search queries\u003C\u002Fa> every second, equating to 8.5 billion searches per day. As the internet evolves it comes as no surprise that Google has to constantly evolve and diversify to ensure it continues to deliver the most helpful and reliable results for users. This is done through small and core updates that seek to improve its search algorithms and systems.\u003C\u002Fp>\n\n\n\n\u003Cp>In recent decades, households with access to the Internet have increased from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ons.gov.uk\u002Fpeoplepopulationandcommunity\u002Fhouseholdcharacteristics\u002Fhomeinternetandsocialmediausage\u002Fdatasets\u002Finternetaccesshouseholdsandindividualsreferencetables\">~15% in the UK in 1999\u003C\u002Fa> to 46% in 2003 and by 2020, 96% of households had access to the internet. Search had to improve from the old style directory format to meet the fast-growing demand created by users who had so many questions.\u003C\u002Fp>\n\n\n\n\u003Cp>Sergey Brin and Larry Page, the creators of Google, wanted to make the internet a more accessible place but this was never going to happen overnight and here, we’ll uncover the key milestones that have got us to where we are today.\u003C\u002Fp>\n\n\n\n\u003Cp>Navigate the contents of this article: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#howitworks\">How does Google’s search algorithm work?\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2025updates\">2025 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2024\">2024 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2023updates\">2023 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2022updates\">2022 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2021updates\">2021 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2020updates\">2020 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2019updates\">2019 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2018updates\">2018 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2017updates\">2017 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2016updates\">2016 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2015updates\">2015 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2014updates\">2014 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2013updates\">2013 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2012updates\">2012 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2011updates\">2011 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2010updates\">2010 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2009updates\">2009 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2008updates\">2008 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2007updates\">2007 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2006updates\">2006 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2005updates\">2005 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2004updates\">2004 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F#2003updates\">2003 algorithm updates\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-improves-its-algorithms-and-systems-through-hundreds-of-updates-each-year\">\u003Cstrong>Google improves its algorithms and systems through hundreds of updates each year\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>To adapt to the ever-evolving landscape of search, it has been estimated that Google makes hundreds of updates to its platform each year, including several known large core updates. However, most of these go unnoticed and sometimes these are not officially confirmed by Google themselves. \u003C\u002Fp>\n\n\n\n\u003Cp>Unlike the small updates, core updates are significant and many websites do experience fluctuations in their rankings and traffic following an update. \u003C\u002Fp>\n\n\n\n\u003Cp>However, these updates are not considered by Google to penalise websites. Instead by improving its algorithms, Google is looking to serve content that satisfies the search intent of the user whilst providing a high-quality experience. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"howitworks\">\u003Cstrong>How does Google’s search algorithm work?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google’s algorithm is incredibly complex and the exact details of how it works are not publicly known. That being said, Google does provide some advice to site owners including the importance of adhering to the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F35769?hl=en\">Google Webmaster Guidelines\u003C\u002Fa> and prioritising people-first content. Abiding by this advice and being aware of any upcoming or recent core updates can help you routinely assess and improve your content, demonstrating to Google that your content deserves to rank well with their systems. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"a-history-of-google-algorithm-changes\">\u003Cstrong>A history of Google algorithm changes\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2025updates\">2025 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-core-update-2025\">March Core Update 2025\u003C\u002Fh4>\n\n\n\n\u003Cp>On the 13th of March, Google announced the rollout of its first core update of 2025. Volatility spikes were noted at the beginning of March across both desktop and mobile, most notably around the 6th and 7th of March. This led many to speculate that another update was on the horizon. However, Google later confirmed that this volatility was unrelated to the incoming update. \u003C\u002Fp>\n\n\n\n\u003Cp>During the update, volatility peaked during its rollout between the 14th and 16th of March, remained high until peaking again around the 20th to 22nd of March, and then once more on the 26th before the update concluded on the 27th of March.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"626\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FirqYOgHO-serp-volatility-march-2025-core-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32780\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fsensor\u002F\">Semrush\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-left\">Multiple data providers reported that the March 2025 core update had similar volatility to the December 2024 update. However, volatility levels varied across industries with the health sector and finance industry seeing the most ranking fluctuations.\u003C\u002Fp>\n\n\n\n\u003Cp>During the rollout period, SERP inconsistencies were identified across third-party tracking tools which suggested significant drops in rankings for some. As the discrepancies were likely artificial, those affected were advised to rely on Google Search Console data instead.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>If your site was affected by the 2025 March core update, see our white paper on \u003C\u002Fstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">\u003Cstrong>how to recover from a Google algorithm update\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>. Alternatively, \u003C\u002Fstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cstrong>get in touch today\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> to discuss what Impression can do to help you get back on track.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2024\">2024 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-spam-update-2024\">December Spam Update 2024\u003C\u002Fh4>\n\n\n\n\u003Cp>On December 19th, Google launched its third and final spam update of 2024. Taking seven days to roll out, this update followed the March and June spam update earlier in the year.\u003C\u002Fp>\n\n\n\n\u003Cp>Analysis saw some sectors like health, finance, retail, and travel experience varying degrees of impact, with the health niche experiencing notable fluctuations across multiple positions. Due to the timing of the December 2024 spam update, it was noted that holiday traffic fluctuations may have had an impact on visibility. Because of this, website owners were advised to focus on rankings rather than traffic to assess the effects.\u003C\u002Fp>\n\n\n\n\u003Cp>The influx of spam updates throughout 2024 and the introduction of tightened spam policies saw, some publishers, like Forbes, adjust their content strategies. In light of these changes and the growing focus on parasite SEO, Forbes made a deliberate effort to reduce its dependence on freelance writers for specific types of content.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-core-update-2024\">December Core Update 2024\u003C\u002Fh4>\n\n\n\n\u003Cp>Swiftly following the core update in November, another was announced just 8 days later. This marked the fourth core update of 2024. \u003C\u002Fp>\n\n\n\n\u003Cp>Launching on the 12th of December and concluding on the 18th of December, the rollout of the December core update was quick and it came as a surprise to many, especially as it occurred so soon after the previous one. However, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fgooglesearchc\u002Fstatus\u002F1867234561228460274\">Google announced their reasoning for this on X\u003C\u002Fa>, stating: \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cem>“If you’re wondering why there’s a core update this month after one last month, we have different core systems we’re always improving.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Despite being the fastest documented official core update, it was reported as being more volatile than the November 2024 core update. Volatility tracking tools confirmed this too with volatility remaining high beyond its conclusion, causing many to report drastic drops in traffic.\u003C\u002Fp>\n\n\n\n\u003Cp>From this point on, the release of multiple core updates in rapid succession looked set to become the norm. Following an event in December held by Google, a speaker from the search relations team announced that Google will be having more core updates more frequently. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Fgoogle-more-core-updates.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31417\" width=\"850\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-core-updates-more-often-38569.html\">Search Engine Roundtable\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-core-update-2024\">November Core Update 2024\u003C\u002Fh4>\n\n\n\n\u003Cp>The November Core Update began on the 11th of November and concluded on the 5th of December. Taking just under 24 days to complete, this core update was smaller than the most recent updates and focused on making the search results more relevant and helpful to users.\u003C\u002Fp>\n\n\n\n\u003Cp>SERP volatility was low leading up to the update but spiked during key phases, particularly on November 25 and December 4, with higher fluctuations in the US compared to the UK.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FLRXDhLNG-nov-24-core-update-uk-volatility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31273\" width=\"850\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHQbpNAOc-nov-24-core-update-us-volatility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31275\" width=\"850\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fsensor\">\u003Cem>Semrush Sensor\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Analysis following this core update showed a significant overlap between organic search results and citations in Google’s AI Overviews (AIO). Websites that ranked highly in organic search have a strong likelihood of appearing as citations in AIO summaries. \u003C\u002Fp>\n\n\n\n\u003Cp>E-commerce and product-focused content saw higher volatility with regard to AIO, while educational and research-led content remained relatively stable. For e-commerce brands, this demonstrates the need to diversify content to create supporting material that addresses common questions and buyer intent to improve visibility in AIO whilst continuing to optimise product pages for commercial keywords.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"august-core-update-2024\">August Core Update 2024\u003C\u002Fh4>\n\n\n\n\u003Cp>The August Core Update was the second core update of 2024. Launched on the 15th of August, this update was designed to improve the quality of search results by prioritising genuinely helpful content over content that has been created purely for the purpose of performing well on search. The update finished rolling out on 3rd September.\u003C\u002Fp>\n\n\n\n\u003Cp>In the \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F08\u002Faugust-2024-core-update\" target=\"_blank\" rel=\"noreferrer noopener\">official announcement on their blog\u003C\u002Fa>, Google stated that they have taken into account feedback from creators since the rollout of the previous core update in March and the Helpful Content Update back in September 2023.\u003C\u002Fp>\n\n\n\n\u003Cp>There was significant SERP volatility in the US whilst the update was rolling out, and this continued following the completion of the update:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-qw.googleusercontent.com\u002Fdocsz\u002FAD_4nXfBH1fg6GvCaG4zPHUkQ1AfFmBo5UOhcJpuJWliG6-PywFyOmP10TyVqocs7h-kj_z2HOCdZUFoZTWcb6Qwkj2gqbSNjJ7STk-OKiLTA31PxtBLsTvCd3-zo2EYf5lMS-Id_WiEWc85Krg7fRtIuLO3u3vl?key=cXbKRoRIW6cpRekcwmHlhg\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fsensor\">\u003Cem>Semrush Sensor\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>In the US, ranking changes were particularly pronounced for websites in the beauty and fitness space, whereas less volatility was observed across the health, science, law, and government categories. There was less substantial volatility in the UK and throughout most of Europe.\u003C\u002Fp>\n\n\n\n\u003Cp>Following the rollout of \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7232741933431828484\" target=\"_blank\" rel=\"noreferrer noopener\">Google’s AI Overviews\u003C\u002Fa>, it was also \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7232741933431828484\">confirmed by John Mueller\u003C\u002Fa> that core updates do affect them. This included changes in the sources and how information is presented within the AI summaries. \u003C\u002Fp>\n\n\n\n\u003Cp>Alongside the update, Google also refined its \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fupdates\u002Fcore-updates\" target=\"_blank\" rel=\"noreferrer noopener\">advice for recovery\u003C\u002Fa>. The revision of this document emphasises that website owners should wait a full week before implementing any changes to allow for proper analysis, comparing before and after the update. They also advise that only large drops in position should be acted upon and any changes made should be user-centric improvements while avoiding “quick fixes”.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-spam-update-2024\">June Spam Update 2024\u003C\u002Fh4>\n\n\n\n\u003Cp>In their ongoing efforts to improve the quality and helpfulness of content across the SERPs, Google released their second spam update of the year in June. \u003C\u002Fp>\n\n\n\n\u003Cp>Launching on the 20th of June and concluding on the 27th of June, this was a broad spam update and did not look to not specifically target link spam.\u003C\u002Fp>\n\n\n\n\u003Cp>Google also clarified that the June spam update did not implement an algorithmic enforcement of its site reputation abuse policy which was brought in a couple of months earlier. Instead, this policy continued to be enforced through manual actions. \u003C\u002Fp>\n\n\n\n\u003Cp>The June 2024 spam update was broad and focused on various forms of spam, including: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>AI content generated automatically with the sole intention of improving search rankings.\u003C\u002Fli>\n\n\n\n\u003Cli>Purchased or sold links designed to manipulate rankings.\u003C\u002Fli>\n\n\n\n\u003Cli>Thin, duplicated, or low-quality content.\u003C\u002Fli>\n\n\n\n\u003Cli>Hidden redirects or other deceptive techniques.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Those whose sites were affected by the June 2024 spam update were advised to refer to Google’s \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies\" target=\"_blank\" rel=\"noreferrer noopener\">spam policy documentation\u003C\u002Fa>. As with all their updates, the key takeaway from this update was that focus should be placed on creating unique, valuable content that is genuinely useful for users. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-spam-update-2024\">\u003Cstrong>March Spam Update\u003C\u002Fstrong> 2024\u003C\u002Fh4>\n\n\n\n\u003Cp>The spam update which rolled out in March coincided with the March Core Update, beginning on the 5th  of March. It took a total of two weeks to fully roll out and looked to target AI-generated content and authority abuse.\u003C\u002Fp>\n\n\n\n\u003Cp>Alongside this update, Google also introduced three new spam policies as Google attempted to double down on those taking advantage of manipulative tactics. These new policies included scaled content abuse, expired domain abuse, and site reputation abuse, with the first two taking immediate effect and the latter set to come into place in May. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-core-update-2024\">\u003Cstrong>March Core Update 2024\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>The March Core Update was the first major update of 2024. Beginning on 5th March, it was the longest roll-out of its kind, taking a total of 45 days to complete and concluding on 26th April. Alongside new spam policies and the release of the March spam update, this core update looked to target low-quality content, including AI-generated spam, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgoogle-search-update-march-2024\u002F\">promising a 45% reduction in low-quality, unoriginal content in search results\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>Through this update, Google also incorporated its helpful content system into the core algorithm. This change was made to help Google evaluate the true value of a website, taking a more holistic approach and factoring multiple evaluations through systems which work in tandem with one another. \u003C\u002Fp>\n\n\n\n\u003Cp>Within a matter of days, websites across various industries and sectors felt the brunt of this update with those engaging in manipulative tactics receiving harsh penalties including complete removal from Google’s search index. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Foriginality.ai\u002Fcan-google-detect-penalize-ai-content\" target=\"_blank\" rel=\"noreferrer noopener\">A study conducted by Orginality.ai\u003C\u002Fa> looked into the sites that had been negatively affected by manual actions and found that:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>100% of the websites had some posts that were AI-generated\u003C\u002Fli>\n\n\n\n\u003Cli>50% of the sites had 90%-100% of their posts as AI-generated\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2023updates\">2023 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-2023-reviews-update\">November 2023 Reviews Update\u003C\u002Fh4>\n\n\n\n\u003Cp>The update to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Freviews-system\">Google Search’s reviews system\u003C\u002Fa> commenced on 8th November and ran through to 7th December. This somewhat lengthy update focused on targeting review content on a page-level basis by helping the search engine when evaluating and ranking both review-related content and search queries.\u003C\u002Fp>\n\n\n\n\u003Cp>Google also made it clear that this would be the final announced update to their Review System as any future updates will be made on a regular and ongoing basis. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-2023-core-update\">November 2023 Core Update\u003C\u002Fh4>\n\n\n\n\u003Cp>The November core update was the fourth and final core update of the year. Beginning its rollout on 2nd November, this update took place very shortly after the conclusion of the October core update, leaving many questioning why it was so soon.\u003C\u002Fp>\n\n\n\n\u003Cp>In answer to this question, Google released some advice in a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2023\u002F11\u002Fq-and-a-on-search-updates\">Q&A on Google Search updates\u003C\u002Fa> stating that “We have different systems that are considered core to our ranking process; this month’s core update involves an improvement to a different core system than last month. However, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fupdates\u002Fcore-updates\">our guidance about core updates\u003C\u002Fa> is the same for both.”\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst this update caused a considerable amount of volatility, the average level of volatility appears to be comparable to that observed during the October Core Update. On average, websites lost an average of 2.76 positions during the November update, compared to 2.62 in October. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"1600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28732\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image featured in \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fthe-impact-of-the-november-core-update\u002F\">\u003Cem>The Impact of the November 2023 Core Update\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"october-2023-core-update\">October 2023 Core Update\u003C\u002Fh4>\n\n\n\n\u003Cp>Google completed its rollout of the October 2023 Core Update on 19th October. Spanning over a couple of weeks, discussions within the SEO community suggested that this Google core update was considered slightly less volatile than the August 2023 update. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Foctober-2023-google-algorithm\u002F\">Analysis from Semrush\u003C\u002Fa> showed that the average number of positions lost or gained in the October 2023 update was roughly 2.5 positions, compared with the August core update which saw just over 3.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"951\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28734\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Foctober-2023-google-algorithm\u002F\">\u003Cem>Semrush\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"october-2023-spam-update\">October 2023 Spam Update\u003C\u002Fh4>\n\n\n\n\u003Cp>Launching on the 4th of October, the October 2023 Spam update coincided with the October 2023 Google core algorithm update. The spam update was designed to target websites and pages which use unsavoury tactics such as cloaking, content scraping and auto-generated content.\u003C\u002Fp>\n\n\n\n\u003Cp>It was likely this was an update to Google’s spam detection system known as SpamBrain. This system utilised AI and machine learning to identify and penalise those who engage in spammy practices. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2023-helpful-content-update\">September 2023 Helpful Content Update\u003C\u002Fh4>\n\n\n\n\u003Cp>The September Helpful Content update placed a greater focus on prioritising people-centric content above content created for the sole purpose of ranking well on search engines.\u003C\u002Fp>\n\n\n\n\u003Cp>Through this update, we saw Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2023\u002F02\u002Fgoogle-search-and-ai-content\">loosen their guidance\u003C\u002Fa> on machine-generated content, suggesting a shift in its attitude towards AI-generated content. Previously, Google emphasised the fact that helpful content should be written by people:\u003C\u002Fp>\n\n\n\n\u003Cp>“Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results.”\u003C\u002Fp>\n\n\n\n\u003Cp>However, this seems to have been dropped in their most recent guidance update: \u003C\u002Fp>\n\n\n\n\u003Cp>“Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.”\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"august-2023-core-update\">August 2023 Core Update\u003C\u002Fh4>\n\n\n\n\u003Cp>Google’s second core update of 2023 rolled out over 16 days. Rank volatility before, during and after the update was steady, a stark contrast to the previous Google Core Update in March which saw wide volatility spikes as shown by the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fsensor\u002F\">Semrush Sensor\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1283\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28725\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image featured in \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fhow-the-august-2023-google-core-update-compared-to-march-2023-core-updates-431851\">\u003Cem>How the August 2023 Google core update compared to March 2023 core updates\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Furthermore, observations made by members of the SEO community suggested that websites that saw the biggest increases in visibility, clearly demonstrated “Experience” through their content, indicating a renewed emphasis on this element of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2023-reviews-update\">April 2023 Reviews Update\u003C\u002Fh4>\n\n\n\n\u003Cp>Just a couple of months after the February Product Reviews update, Google released another. The April 2023 Reviews Update was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogles-april-2023-reviews-update-was-more-volatile-than-the-previous-product-reviews-update-data-providers-say-398825?mkt_tok=NzI3LVpRRS0wNDQAAAGLZhG2WJai915-tj6eaAbWSbdUDhFzwxH6-04T41GvDjbBDd4A8qWUxuypcaC3JJcOn8MBwY1pqtzarOHMF82JIN7GhAe0UWzA2dDncle7L13WRw\">more volatile than the previous\u003C\u002Fa> Reviews Update in February 2023 as shown by the graph below.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"462\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28717\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Image featured in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogles-april-2023-reviews-update-was-more-volatile-than-the-previous-product-reviews-update-data-providers-say-398825?mkt_tok=NzI3LVpRRS0wNDQAAAGLZhG2WJai915-tj6eaAbWSbdUDhFzwxH6-04T41GvDjbBDd4A8qWUxuypcaC3JJcOn8MBwY1pqtzarOHMF82JIN7GhAe0UWzA2dDncle7L13WRw\">Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This higher volatility was suspected to have been caused by the update including all types of reviews, not just product reviews. Despite its name, Analysis from Sistrix suggested that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fuk-indexwatch-q2-2023\u002F\">this update affected more websites than just the ones with reviews\u003C\u002Fa>, suggesting that this looked at \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> more broadly. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-2023-core-update\">March 2023 Core Update\u003C\u002Fh4>\n\n\n\n\u003Cp>The March 2023 Core Update was significantly more volatile compared to the previous Core Update in September 2022. However, the period of volatility was short-lived compared to previous core updates. \u003C\u002Fp>\n\n\n\n\u003Cp>Historically, it has been common for there to be prolonged periods of high volatility within the SERPs as core updates are rolled out. The March 2023 Core Update was different as demonstrated by the Semrush sensor.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"388\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-5.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28731\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fgoogle-march-2023-core-update\u002F\">\u003Cem>Semrush\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Although this update did cause very high levels of volatility, it was short-lived and this was also the case for the November 2021 core update. This led many in the SEO community to question if long periods of high volatility were a thing of the past. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"february-2023-product-reviews-update\">February 2023 Product Reviews Update\u003C\u002Fh4>\n\n\n\n\u003Cp>The February 2023 Product Reviews Update was the sixth release of its kind, focusing on product review content. With an emphasis on blogs, articles and pages, this particular update looked to reward high-quality reviews which offered analysis and original research by those who are experts in the field. Reviews that feature on product and service pages were not taken into consideration. \u003C\u002Fp>\n\n\n\n\u003Cp>This update was more widespread than previous updates incorporating languages other than just English, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2022updates\">2022 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-2022-link-spam-update-14th-december-2022\">December 2022 Link Spam Update (14th December 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>The link spam update featured the introduction of SpamBrain, an AI-based spam prevention system. Which detects not only spam but also sites buying links and sites that are used to pass outgoing links. The update took 29 days to roll out which was nearly double the estimated time, the update served to neutralise spammy links for domains and will have likely negatively affected pages that utilised these practices.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-2022-helpful-content-update-6th-december-2022\">December 2022 Helpful Content Update (6th December 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>This update was rolled out globally and took 38 days to be actioned, likely because it affected all languages. It was aimed at allowing Google’s systems to better detect forms of low-quality content created for search engines and not with people as the focus.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"october-2022-spam-update-19th-october-2022\">October 2022 Spam Update (19th October 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>This update followed the previous spam update which occurred 11 months prior in November 2021. This update was global in scope and focused primarily on link spam, penalising those that go against \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies\">Google’s spam policies\u003C\u002Fa>. Those who were affected by the update were advised to review the spam policies and make appropriate changes. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2022-product-reviews-update-20th-september-2022\">September 2022 Product Reviews Update (20th September 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>The September 2022 product review update only applied to those that feature product review articles on their site and it focused on those written in English. This update rewarded high-quality reviews from users who had actively used and tested the product they were reviewing. This update only applied to product review articles, not customer reviews. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2022-core-update-12th-september-2022\">September 2022 Core Update (12th September 2022) \u003C\u002Fh4>\n\n\n\n\u003Cp>This update was the second core update of 2022 affecting websites globally. It focused on evaluating content against the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> framework. Whilst some volatility was noted, this core update was considered less impactful compared to previous updates as shown in the graph below. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"854\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-6.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28727\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fseptember-2022-core-update-impact\u002F\">\u003Cem>Semrush\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fseptember-2022-core-update-impact\u002F\">\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"august-2022-helpful-content-update-25th-august-2022\">August 2022 Helpful Content Update (25th August 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>The main aim of this update was to reward content that satisfied the user’s intent whilst also adhering to SEO best practices. We were advised to continue producing user-first content and avoid content that solely focused on search engines.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F\">Petar Jovetic\u003C\u002Fa>, organic director at Impression, comments:\u003C\u002Fp>\n\n\n\n\u003Cp>“Since 2022, the subsequent Helpful Content Updates have evidenced Google’s eagerness to double down on the pivotal role that user-centricity has come to play in its ranking algorithms. \u003C\u002Fp>\n\n\n\n\u003Cp>“Whilst the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Ffundamentals\u002Fcreating-helpful-content\">Helpful Content guidelines\u003C\u002Fa> are straightforward in and of themselves, the underlying principle that our content should offer users original, expert insights and a satisfying experience is now a foundation of modern SEO.” \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"july-2022-product-reviews-update-27th-july-2022\">July 2022 Product Reviews Update (27th July 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>It was advised that reviews should be “evaluated from a user’s perspective” and they should “demonstrate that you are knowledgeable about the products reviewed”. Reviews that were accompanied by a video or images were also looked upon favourably. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2022-core-update-26th-may-2022\">May 2022 Core Update (26th May 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>The May Core Update was the first core update in 2022. The Semrush sensor identified that there was significant volatility on the day that Google announced the update. However, this soon returned to normal levels. This volatility pattern was comparable to patterns seen during both the July 2021 Core Update and the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fnovember-2021-google-algorithm-and-search-industry-updates\u002F\">November 2021 Core Update\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"416\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-7.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28716\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fgoogle-may-2022-core-update\u002F\">\u003Cem>Semrush\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-2022-product-reviews-update-23rd-march-2022\">March 2022 Product Reviews Update (23rd March 2022)\u003C\u002Fh4>\n\n\n\n\u003Cp>The product review update began on 23rd March and ended on 11th April. The third of its kind, this product review update focused on incorporating more signals and criteria into their ranking algorithm. Whilst this was not a penalty as such, product reviews that included “insightful analysis and original research” were rewarded. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2021updates\">2021 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-2021-product-review-update-1st-december-2021\">December 2021 Product Review Update (1st December 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>The December 2021 product review update was initially rolled out on 1st December and concluded on 21st December. The update was the second product review of 2021 and was considered bigger than the previous one that took place in April. It aimed to promote review content that went above the templated information seen on the web. Those who were negatively impacted were advised to either provide more supporting multimedia content with their reviews or to provide links to multiple sellers, giving users more choices. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-2021-local-search-update-30th-november-2021\">November 2021 Local Search Update (30th November 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>Taking place between 30th November and 8th December, the local search update involved “a rebalancing of various factors”. Whilst Google was light on insight, many users noted that their Google Business Profile which was once performing well appeared to be replaced by sub-par profiles. Users dubbed this update as the “Vicinity” update. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-2021-broad-core-update-17th-november-2021\">November 2021 Broad Core Update (17th November 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>In November we saw the final Broad Core Update of 2021 which was rolled out from 17th November to 30th November alongside some of the biggest holiday seasons of the year including Black Friday, Thanksgiving and Cyber Monday. Discussions around this update \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogles-november-2021-core-update-hit-fast-and-hard-here-is-what-the-data-providers-saw-376312\">suggested it “hit fast and hard”\u003C\u002Fa>, as demonstrated by the screenshot below from Semrush Sensor.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"446\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-8.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28721\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image featured in: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogles-november-2021-core-update-hit-fast-and-hard-here-is-what-the-data-providers-saw-376312\">\u003Cem>Google’s November 2021 core update hit fast and hard; here is what the data providers saw\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-2021-spam-update-3rd-november-2021\">November 2021 Spam Update (3rd November 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>The spam update in November was the fourth and final spam update of 2021. This update focused on preventing harmful and untrustworthy websites from being listed in the Google index. Websites that offered little value or utilised Black Hat SEO methods were penalised by utilising their AI systems to filter out harmful websites. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"july-2021-google-link-spam-algorithm-update-26th-july-2021\">July 2021 Google Link Spam Algorithm Update (26th July 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>The third spam update of 2021 was rolled out over two weeks. This update focused on sponsored, guest and affiliate content. Site owners were warned to tread carefully when handling links within content, particularly if an exchange of value is involved. Google emphasised the importance of adding tags to links if these types of links are used. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"july-2021-core-update-1st-july-2021\">July 2021 Core Update (1st July 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>The July 2021 update didn’t come as a shock. It was pre-announced during the rollout of the core update that took place a month prior. This was due to some planned improvements not being ready in time. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst it was smaller and less impactful than the June 2021 Core Update and was fast to roll out., However, volatility was still noted to be high across many industries. Six industries in particular felt the brunt, including real estate, beauty & fitness, science, shopping and pets & animals. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-2021-spam-update-23rd-june-and-28th-june-2021\">June 2021 Spam Update (23rd June and 28th June 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>Both spam updates that took place in June 2021 were rolled out within one day. Google did not state what kind of spam this update was targeting and instead linked this update to their general spam prevention notices. However, it was noted in the SEO community that these global updates affected both web pages and images. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-2021-page-experience-update-15th-june-2021\">June 2021 Page Experience Update (15th June 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>The page experience update was slow in comparison to the spam updates that followed and completed rolling out at the end of August. This made it difficult for site owners to understand if they were affected. \u003C\u002Fp>\n\n\n\n\u003Cp>This update considered several page experience signals including the three Core Web Vitals metrics. Along with this update, Google also introduced their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F10218333\">Page Experience report\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F7576553\">Search Performance report\u003C\u002Fa>. Both of which continue to provide valuable insights as well as highlight opportunities for improvement. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-2021-core-algorithm-update-2nd-june-2021\">June 2021 Core Algorithm Update (2nd June 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>The June 2021 Core Update was a unique one. It was announced alongside another core update which was set to take place the following month. This was due to certain planned improvements not being ready. \u003C\u002Fp>\n\n\n\n\u003Cp>This update appeared to have a slow roll-out and it was observed that the websites which experienced the biggest improvement in average position were those relating to finding local businesses or exploring local infrastructure. \u003C\u002Fp>\n\n\n\n\u003Cp>On the flip side, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fgoogle-june-2021-core-update\u002F\">Semrush highlighted\u003C\u002Fa> that the worst affected websites were those with a monthly traffic of 500K or less. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-9.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28729\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1332\" height=\"1006\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-10.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28720\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">\u003Cem>Images taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fgoogle-june-2021-core-update\u002F\">\u003Cem>Semrush\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Because the July Core Update was soon to follow, users were advised against reacting to changes from this update and instead waiting for the following update to rollout. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2021-mum\">May 2021 MUM\u003C\u002Fh4>\n\n\n\n\u003Cp>Short for Multitask Unified Model, MUM was first introduced by Google in May 2021. Claimed to be 1000 times more efficient than its predecessor, BERT, MUM sought to further revolutionise how search engines handle and interpret user’s search requests. \u003C\u002Fp>\n\n\n\n\u003Cp>Using artificial intelligence and natural language understanding, MUM is capable of understanding up to 75 languages as well as interpreting and understanding images, videos and audio files. \u003C\u002Fp>\n\n\n\n\u003Cp>BERT was introduced with the primary purpose of understanding language and intent, but MUM took this step further. Not only is MUM capable of analysing information in different languages, but it is also capable of generating accurate responses based on the information it receives. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2021-product-reviews-update-8th-april-2021\">April 2021 Product Reviews Update (8th April 2021)\u003C\u002Fh4>\n\n\n\n\u003Cp>The first of its kind, the product review update was rolled out throughout April 2021. Google stated that the update aimed to promote good quality reviews that provided helpful insight and analysis, going above the templated reviews you commonly see. \u003C\u002Fp>\n\n\n\n\u003Cp>This update focused on English-language reviews at a global level. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2020updates\">2020 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-2020-core-update-3rd-december-2020\">December 2020 Core Update (3rd December 2020)\u003C\u002Fh4>\n\n\n\n\u003Cp>The third and final update of 2020 was released early in December. Chatter amongst the SEO community and tool providers noted that this was a very big update, considered bigger than the May 2020 update.\u003C\u002Fp>\n\n\n\n\u003Cp>Frustration was still felt by many following the last core update in May. Barry Schwartz stated that he had received daily emails from businesses that were still feeling the effects of the previous update. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"840\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-11.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28730\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2020-mobile-first-indexing\">September 2020 Mobile-first indexing\u003C\u002Fh4>\n\n\n\n\u003Cp>In 2020, Google announced that from September they would be \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2020\u002F03\u002Fannouncing-mobile-first-indexing-for\">switching completely to mobile-first indexing\u003C\u002Fa>. However, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmobile-first-index-guide\u002F\">the concept of mobile-first indexing\u003C\u002Fa> wasn’t novel and testing had been taking place several years before this announcement. \u003C\u002Fp>\n\n\n\n\u003Cp>Google initially began testing mobile-first indexing as far as 2016 which began as an experiment on a much smaller scale in response to the accelerated increase in mobile search. After a few years of testing, they then \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmobile-first-index-guide\u002F\">began rolling out their mobile-first index\u003C\u002Fa> in March 2018 which ran concurrently with desktop-first indexing. \u003C\u002Fp>\n\n\n\n\u003Cp>Fast forward to 2020 and Google began crawling websites using only the mobile Googlebot. John Mueller confirmed three years later that Google had finally completed its last efforts to move sites over to mobile-first indexing. This meant that any site not moved over would remain on the desktop index indefinitely. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"372\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-12.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28726\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Image featured in: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-has-done-its-last-mobile-first-indexing-switch-today-a-six-year-process-427367\">\u003Cem>Google has done its last mobile-first indexing switch today, a six-year process\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2020-core-update-4th-may-2020\">May 2020 Core Update (4th May 2020)\u003C\u002Fh4>\n\n\n\n\u003Cp>The core update in May 2020 was considered a big update, even in comparison with the previous core update in January which was considered substantial. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fgoogle-may-2020-core-update\u002F\">Semrush highlighted\u003C\u002Fa> that the previous core update caused a volatility of 8 points, whereas this update saw rates ranging from 9 to 9.4.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"582\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-13.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28722\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fgoogle-may-2020-core-update\u002F\">\u003Cem>Image from Semrush\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The worst-hit categories include Arts & Entertainment, Online Communities, Businesses & Industrial and Games. Whereas the News category was rewarded in this update. \u003C\u002Fp>\n\n\n\n\u003Cp>Observations by the SEO community suggested the update was related to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T signals\u003C\u002Fa>, mostly relating to domains with strong trust signals. Websites with high-quality backlinks were seemingly the most rewarded and affiliate websites were not.      \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"january-2020-core-update-13th-january-2020\">January 2020 Core Update (13th January 2020)\u003C\u002Fh4>\n\n\n\n\u003Cp>The first core update of 2020 was considered to be a big one. Whilst effects of the update were noticed across every niche, YMYL (your money, your life) categories appeared to be the most affected.\u003C\u002Fp>\n\n\n\n\u003Cp>SearchMetrics shared some specific examples showing the disparity between two websites within the health sector, Onhealth.com and Verywellhealth.com\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"377\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-14.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28733\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"372\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-15.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28718\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fthe-latest-data-on-the-january-2020-google-core-update-327683\">\u003Cem>Images from Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Websites with thin content pages were also penalised, relating back to the crucial \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> signals that Google favours.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2019updates\">2019 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"october-2019-bert-21st-october-2019\">October 2019 BERT (21st October 2019)\u003C\u002Fh4>\n\n\n\n\u003Cp>The introduction of the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhat-is-the-google-bert-update\u002F\">Google BERT update\u003C\u002Fa> was set to transform the way that Google processed search queries. Previously, search engines offered relevant answers to user queries by understanding natural language. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fsearch-language-understanding-bert\u002F\">BERT enhanced Google’s algorithms\u003C\u002Fa> by utilising machine learning to understand the context in which words appear rather than analysing them individually and in sequence. \u003C\u002Fp>\n\n\n\n\u003Cp>The impact of BERT was substantial, affecting 10% of search queries which were predominantly long-tail keywords. Not only did it affect regular search queries, but it also enhanced featured snippets by providing concise and relevant text that directly addresses user queries.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2019-broad-core-algorithm-update-24th-september-2019\">September 2019 Broad Core Algorithm Update (24th September 2019)\u003C\u002Fh4>\n\n\n\n\u003Cp>The September 2019 Core Update was global, covering all markets and search indexes. Commentary from the SEO community \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.searchmetrics.com\u002Fus\u002Fgoogle-core-update-2019-september\u002F\">suggested that those in the fields of healthcare and finance were most \u003C\u002Fa>affected, as well as other industries covering sensitive \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> topics.\u003C\u002Fp>\n\n\n\n\u003Cp>Video content that targeted informational keywords appeared to have been given a boost. Following this core update, websites that had previously sat in position 1, found themselves in position 4 below the video carousel. This meant that these websites likely saw a loss in traffic for informational keywords that they previously ranked well for. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"august-2019-featured-snippet-update-1st-august-2019\">August 2019 Featured Snippet Update (1st August 2019)\u003C\u002Fh4>\n\n\n\n\u003Cp>In August, Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Ffind-fresh-information-featured-snippets-google-search\u002F\">launched a new algorithm\u003C\u002Fa> to address the relevancy, accuracy and freshness of featured snippets. The update aimed to improve the system’s understanding of the longevity of information in order to distinguish when information becomes outdated. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-2019-diversity-update\">June 2019 Diversity update\u003C\u002Fh4>\n\n\n\n\u003Cp>The diversity update rolled out following June’s core update. Whilst this update was considered to be minor, it did show promise for smaller retailers who regularly have to compete with the larger players in the market. \u003C\u002Fp>\n\n\n\n\u003Cp>Google gave the following \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fsearchliaison\u002Fstatus\u002F1136739064193998848\">update on X\u003C\u002Fa> stating that SERP listings would be limited to show no more than two listings from the same domain in the results. By limiting the number of times a domain can appear in a single SERP, Google was looking to allow smaller websites to rank for highly competitive keywords. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"313\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-16.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28724\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fsearchliaison\u002Fstatus\u002F1136739064193998848\">Screenshot taken from @searchliaison, X\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In a study conducted by Searchmetrics published by Search Engine Journal, they compared results from thousands of keywords from March 2019 to June 2019 and found: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Zero results were found containing more than 3 URLs from one domain.\u003C\u002Fli>\n\n\n\n\u003Cli>3.5% of searches contain 3 URLs from one domain, down from 6.7%.\u003C\u002Fli>\n\n\n\n\u003Cli>44.2% of searches contain two URLs from the same domain, up by less than 1% from before the update.\u003C\u002Fli>\n\n\n\n\u003Cli>52.3% of searches return unique domains for all positions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Transactional searches were most impacted through this update, with users seeing a greater range of products when using keywords with transactional intent. However, informational searches were still returning multiple results from the same domain showing that relevancy was still deemed more important than diversity.  \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-2019-core-update-2nd-june-2019\">June 2019 Core Update (2nd June 2019)\u003C\u002Fh4>\n\n\n\n\u003Cp>The June 2019 Core Update saw changes in rankings and changes to the SERPS themselves. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst the update saw many of those who suffered in the March update return to the top of the SERP, we also saw an increase in the number of video carousels appearing on desktop devices. \u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways from this update suggested that \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> content is still key to success when competing in the SERPs, particularly concerning YMYL niches.  \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-2019-core-update-12th-march-2019\">March 2019 Core Update (12th March 2019)\u003C\u002Fh4>\n\n\n\n\u003Cp>Analysis of the first update of 2019 saw that many of the websites that benefited from the previous core update in August 2018, saw a big decline in their visibility. This was most notable for those in the health sector.  \u003C\u002Fp>\n\n\n\n\u003Cp>Websites with a strong brand profile and broad focus of content appeared to benefit whilst niche websites saw a decline in their rankings. \u003C\u002Fp>\n\n\n\n\u003Cp>Analysis of this update suggested that user signals were growing in importance. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.searchmetrics.com\u002Fus\u002Fgoogle-core-algorithm-update-march-2019\u002F\">Research by Malte Landwehr\u003C\u002Fa> from Searchmetrics found that there was a correlation between user signals and the websites that benefited from the update. His findings suggested that the websites that improved their visibility had higher results for time on site, page views per visit and lower bounce rates. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2019updates\">2018 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"august-2018-medic-update-1st-august-2018\">August 2018 Medic Update (1st August 2018)\u003C\u002Fh4>\n\n\n\n\u003Cp>The August 2018 Core Update was nicknamed the ‘Medic Update’ due to its focus on health and medical websites, however, this was not officially confirmed by Google. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst the health sector and other YMYL niches were the most affected, Data from Moz showed that other areas affected included vehicles, beauty & personal care, hobbies & leisure and arts & entertainment. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"499\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-17.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28728\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Image from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogles-august-first-core-algorithm-update-who-did-it-impact-and-how-much-303538\">Search Engine Land\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Discussions in the SEO community put this update down to Google considering the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> offering of a website. Website owners were advised to continue producing high-quality content that addressed both the user’s search intent with a focus on expertise, authoritativeness and trustworthiness.  \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2018-broad-core-algorithm-update-16th-april-2018\">April 2018 Broad Core Algorithm Update (16th April 2018)\u003C\u002Fh4>\n\n\n\n\u003Cp>Initial speculation suggested that this update focused on low-quality pages, however, this was later disputed as \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-confirms-march-7th-algorithm-update-relevance-not-quality\u002F248707\u002F\">John Mueller confirmed it was about relevance\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Those who were affected by the update were advised their focus should be on ensuring their content is relevant to the user in answering their search query.  \u003C\u002Fp>\n\n\n\n\u003Cp>The Google penalties guide received a new entry following Google’s new Algorithm update. It placed a focus on quality, where websites with high-quality and informative content were bumped ahead of the competition. On the other hand, those with thin content were penalised. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-2018-broad-core-algorithm-update-9th-march-2018\">March 2018 Broad Core Algorithm Update (9th March 2018)\u003C\u002Fh4>\n\n\n\n\u003Cp>The March 2018 broad core algorithm update was the first of three this year. Details of this update were sparse but Google did put out a statement to say for websites that experienced a drop in rankings, this does not suggest that there is anything wrong with the pages. \u003C\u002Fp>\n\n\n\n\u003Cp>Instead, they said the change in their systems is to benefit those pages that were previously under-rewarded. Google simply advised website owners to continue to create and publish great content. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2017updates\">2017 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-2017-maccabees-update-12th-december-2017\">December 2017 Maccabees Update (12th December 2017)\u003C\u002Fh4>\n\n\n\n\u003Cp>In December 2017, it was confirmed by Google that “several minor changes” were made to the algorithm after there was a notable period of volatility for some websites between 12 and 14 December. \u003C\u002Fp>\n\n\n\n\u003Cp>A spokesperson for Google downplayed the significance of the update emphasising that it involved several minor alterations rather than a single major update. \u003C\u002Fp>\n\n\n\n\u003Cp>Reports following the update suggested that affiliate sites were most affected whilst e-commerce sites were not. The areas of focus for this update seemed to be an extension of the Fred update which occurred earlier in the year. Low-quality websites that engaged in spammy practices seemed to suffer as a result. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"march-2017-fred-update-7th-march-2017\">March 2017 Fred Update (7th March 2017)\u003C\u002Fh4>\n\n\n\n\u003Cp>The March 2017 “Fred” update focused on removing low-quality pages that were thin in content and used a large amount of advertisements. Websites that were affected were advised to reduce the amount of advertisements and evaluate their links and website structure. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"january-2017-intrusive-interstitials-penalty-10th-january-2017\">January 2017 Intrusive Interstitials Penalty (10th January 2017)\u003C\u002Fh4>\n\n\n\n\u003Cp>Back in 2016, Google announced they would soon be targeting and devaluing pages that included an excessive number of interstitials and pop-up adverts. True to their word, the Intrusive Interstitials update was rolled out and whilst the impact was minimal, websites that were heavy with their use of intrusive pop-ups were penalised. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2016updates\">2016 Google Algorithm Updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2016-penguin-4-0-27th-september-2016\">September 2016 Penguin 4.0 (27th September 2016)\u003C\u002Fh4>\n\n\n\n\u003Cp>This would be the final instalment of the Penguin update as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2016\u002F09\u002Fpenguin-is-now-part-of-our-core\">Google announced\u003C\u002Fa> it would become part of their core algorithm. This meant that Penguin would \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2016\u002F09\u002Fpenguin-is-now-part-of-our-core\">evaluate websites and links in real-time\u003C\u002Fa> and changes would occur more frequently. \u003C\u002Fp>\n\n\n\n\u003Cp>Another change that this final update brought was a shift in focus from entire websites to individual pages. Instead, Penguin became more granular and would alter the ranking of individual pages rather than the website as a whole. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2016-mobile-friendly-2-update-12th-may-2016\">May 2016 Mobile-friendly 2 Update (12th May 2016)\u003C\u002Fh4>\n\n\n\n\u003Cp>A year on from Google’s first mobile-friendly update, they announced that they would be strengthening their mobile-friendly ranking signals. Because the algorithm works page-by-page, the update did take some time to fully roll out, as was the case with the initial mobile-friendly update. \u003C\u002Fp>\n\n\n\n\u003Cp>Websites that suffered at the hands of this update were unsurprisingly those that were not taking action to make their websites more mobile-friendly. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2015updates\">2015 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"october-2015-rankbrain-26th-october-2015\">October 2015 RankBrain (26th October 2015)\u003C\u002Fh4>\n\n\n\n\u003Cp>After months of testing, RankBrain began to roll over towards the end of October 2015. \u003C\u002Fp>\n\n\n\n\u003Cp>The two main responsibilities of RankBrain are to understand search queries and measure how users interact with the results and this replaced Google’s more simplistic algorithm. \u003C\u002Fp>\n\n\n\n\u003Cp>RankBrain is a machine learning system that helps Google to match a query against the intent of the user. This means it constantly learns and adapts depending on the data it receives.   \u003C\u002Fp>\n\n\n\n\u003Cp>Initially, RankBrain was being used to process 15% of new queries. Fast forward to 2016, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Flearn\u002Fseo\u002Fgoogle-rankbrain\">Google was using RankBrain for all queries\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>Thanks to RankBrain, Google can understand what you’re asking and the intention behind your query. RankBrain also uses user signals such as organic click-through rate, dwell time and bounce rate to decide which pages will be most useful for that specific search query. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"july-2015-panda-4-2-17th-july-2015\">July 2015 Panda 4.2 (17th July 2015)\u003C\u002Fh4>\n\n\n\n\u003Cp>The final confirmed Panda update was rolled out over two months. Due to the slow roll-out, it’s unclear how significant the impact was but it was reported to have impacted 2-3% of English queries. \u003C\u002Fp>\n\n\n\n\u003Cp>In January 2016 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-panda-core-ranking-algorithm-21465.html\">it was announced\u003C\u002Fa> that Panda would be combined into the core algorithm.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2015-quality-update-3rd-may-2015\">May 2015 Quality Update (3rd May 2015)\u003C\u002Fh4>\n\n\n\n\u003Cp>Also known as the Phantom Update, the Quality Update affected the core ranking algorithm and its primary focus was poor content and unnatural linking practices. This meant that websites with a poor linking profile and design felt the brunt of this update. This included websites with thin content, pages that were heavy on advertisements and mass-produced articles with little relevance to their supposed topic. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2015-mobilegeddon-21st-april-2015\">April 2015 Mobilegeddon (21st April 2015)\u003C\u002Fh4>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-18.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28719\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2015\u002F04\u002Frolling-out-mobile-friendly-update\">\u003Cem>Google Search Central Blog\u003C\u002Fem>\u003C\u002Fa> \u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2015\u002F04\u002Frolling-out-mobile-friendly-update\">mobile-friendly update\u003C\u002Fa> of April 2015 was coined as “Mobilegeddon”. Intended to reward mobile-friendly websites, it boosted them to the top of the SERPs and penalised those that were not mobile-friendly. This update was timely as the following month would see \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fits-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369\">mobile search queries surpass desktop queries\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>The update only impacted mobile search results and did not have an impact on desktop rankings. It also applied to individual pages, not entire websites. \u003C\u002Fp>\n\n\n\n\u003Cp>This update was global and impacted all languages but unlike other updates, site owners were forewarned that this update was going to take place. This gave site owners ample opportunity to knuckle down and optimise\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbeginners-guide-mobile-optimisation\u002F\"> their website for mobile\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Overall, the impacts of this update were quite minimal and this could have been down to the notice that Google gave ahead of the update. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2014updates\">2014 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"july-2014-pigeon-update-24th-july-2014\">July 2014 Pigeon Update (24th July 2014)\u003C\u002Fh4>\n\n\n\n\u003Cp>Google’s Pigeon update was widely considered one of the most impactful algorithm updates to date. It was initially rolled out in the U.S., then later to the UK, Canada and Australia. Focusing on local search, it enhanced ranking signals for both Google Search and Maps helping to serve results based on a user’s proximity to a location.\u003C\u002Fp>\n\n\n\n\u003Cp>This was a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Flocal-seo\u002F\">big step for local SEO\u003C\u002Fa> and was incredibly beneficial for both small and medium-sized businesses who had appropriately optimised their website for local search. \u003C\u002Fp>\n\n\n\n\u003Cp>Changes to the appearance of the SERP were also noticed. For example, the local business listings were reduced from 7 to just 3. With less competition, those who remained in the local pack would have benefited greatly.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-2014-payday-loan-update-3-0-12th-june-2014\">June 2014 Payday Loan Update 3.0 (12th June 2014)\u003C\u002Fh4>\n\n\n\n\u003Cp>Now in its third version, this payday loan update sought to target spammy queries as opposed to spammy websites which previous updates of this kind focused on. It also looked to provide better protection against harmful SEO attacks. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2014-panda-update-4-0-20th-may-2014\">May 2014 Panda Update 4.0 (20th May 2014)\u003C\u002Fh4>\n\n\n\n\u003Cp>Up until this point there had been at least 25 updates to the Panda algorithm. Coinciding with the release of the Payday Loans 2.0 update, the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpanda-4-0-update-live\u002F\">Panda 4.0 update\u003C\u002Fa> was much bigger than the Panda updates we had seen until then, bar the initial update.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst the impact of Panda 4.0 was not as significant as the first Panda update, it was estimated to have affected 7.5% of all English queries with Google stating it would affect different languages to different levels. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2014-payday-loan-update-2-0-17th-or-18th-may-2014\">May 2014 Payday Loan Update 2.0 (17th or 18th May 2014)\u003C\u002Fh4>\n\n\n\n\u003Cp>The second instalment of the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpanda-4-0-update-live\u002F\">Payday Loan update\u003C\u002Fa> began just before the introduction of the Panda 4.0 update. This update affected fewer queries than the initial update, estimated to be around 0.3% in the US.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2014-page-layout-refresh-6th-february-2014\">May 2014 Page Layout Refresh (6th February 2014)\u003C\u002Fh4>\n\n\n\n\u003Cp>It was announced in May 2014 that Google would be rerunning the page layout update that was previously released back in 2012 with a further update later that year. The Top Heavy algorithm looked to downgrade web pages with an excessive amount of advertisements above the fold to improve the user experience. \u003C\u002Fp>\n\n\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2013updates\">2013 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2013-hummingbird-update-26-september-2013\">September 2013 Hummingbird Update (26 September 2013)\u003C\u002Fh4>\n\n\n\n\u003Cp>The Hummingbird update of 2013 was considered by Google as one of their biggest algorithm changes since 2001. Hummingbird was described as a complete rewrite of their entire core algorithm, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-algorithm-history\u002Fhummingbird-update\u002F\">affecting 90% of searches\u003C\u002Fa>. Whilst the update was big, the immediate effects of the update went unnoticed. \u003C\u002Fp>\n\n\n\n\u003Cp>The Hummingbird update was introduced to help Google better understand the intent behind a user’s search query. Google was no longer just looking at the keywords but the semantic meaning of the query. Ultimately the main aim of this update was to improve the quality and accuracy of the results in the SERP whilst filtering out low-quality content. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"june-2013-payday-loan-update-11th-june-2013\">June 2013 Payday Loan Update (11th June 2013)\u003C\u002Fh4>\n\n\n\n\u003Cp>The payday loan update in 2013 was the first of three and was a welcomed addition to Google’s long list of updates until now. It focused on penalising disreputable websites in industries such as payday loans, casinos, debt recovery and other websites heavy on spam. \u003C\u002Fp>\n\n\n\n\u003Cp>This \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flinchpinseo.com\u002Fblog\u002Fgoogles-payday-loan-update-explained-recovery\u002F\">update affected 0.3 percent of search requests\u003C\u002Fa> in the U.S., however, this rose to 4 per cent in other areas. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2012updates\">2012 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-exact-match-domain-update-28th-september-2012\">September Exact Match Domain Update (28th September 2012)\u003C\u002Fh4>\n\n\n\n\u003Cp>As the name suggests, the Exact Match Domain (EMD) update was an algorithm update that targeted exact match domains with poor quality and thin content. The idea was that this algorithm would be run periodically, allowing those who had been penalised to recover. \u003C\u002Fp>\n\n\n\n\u003Cp>An analysis published by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-algorithm-history\u002Femd-update\u002F\">Search Engine Journal suggested\u003C\u002Fa> that “non-dot-com domains experienced a more severe punishment than their .com counterparts”. \u003C\u002Fp>\n\n\n\n\u003Cp>Website owners were encouraged to improve or remove low-quality content, conduct a link profile audit to identify poor-quality links and look to formulate a link acquisition campaign to strengthen trust and authority signals. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2012-penguin-update-24th-april-2012\">April 2012 Penguin Update (24th April 2012)\u003C\u002Fh4>\n\n\n\n\u003Cp>Link volume used to be a factor in determining the rank of a website. However, this led to users manipulating results and rankings by using black hat link-building techniques. In response to this, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2012\u002F04\u002Fanother-step-to-reward-high-quality\">Google introduced their Penguin update\u003C\u002Fa> which was an extension of the previously released Panda update. \u003C\u002Fp>\n\n\n\n\u003Cp>The Penguin update worked by analysing backlinks and penalising backlinks that were:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Purchased \u003C\u002Fli>\n\n\n\n\u003Cli>From untrustworthy sources\u003C\u002Fli>\n\n\n\n\u003Cli>Built by bots\u003C\u002Fli>\n\n\n\n\u003Cli>From irrelevant sites \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Ultimately this update aimed to penalise websites that participated in these practices, whilst rewarding those that utilised natural and relevant links. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"february-2012-venice-update-27th-february-2012\">February 2012 Venice Update (27th February 2012)\u003C\u002Fh4>\n\n\n\n\u003Cp>With the Venice update, SERP results began to place more emphasis on local search intent and products or services within the geographical location of the user. This gave smaller businesses and brands the opportunity to rank above typically well-performing larger brands. However, spam still seemed to be a key issue for Google, with many local sites engaging in black-hat SEO techniques. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"january-2012-page-layout-update-19th-january-2012\">January 2012 Page Layout Update (19th January 2012)\u003C\u002Fh4>\n\n\n\n\u003Cp>Also known as the ‘above the fold’ page layout algorithm update, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.googleblog.com\u002F2012\u002F01\u002Fpage-layout-algorithm-improvement.html\">the page layout update\u003C\u002Fa> looked to target websites that featured an excessive amount of static advertisements above the fold. This didn’t include pop-ups or overlay advertisements. \u003C\u002Fp>\n\n\n\n\u003Cp>The idea behind this update was to improve user experience as these advertisements would force users to scroll down the page to view the content they were looking for. \u003C\u002Fp>\n\n\n\n\u003Cp>Another version of this update was also released later on in the year affecting just under 1% of English search queries as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fmattcutts\u002Fstatus\u002F255737483566927872\">reported by Matt Cutts\u003C\u002Fa> from Google.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"534\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-19.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28723\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fmattcutts\u002Fstatus\u002F255737483566927872\">\u003Cem>@mattcutts on X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2011updates\">2011 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-2011-freshness-update-3rd-november-2012\">November 2011 Freshness Update (3rd November 2012)\u003C\u002Fh4>\n\n\n\n\u003Cp>The freshness update of 2012 expanded on the caffeine update from a couple of years prior and much like that update, it had a focus on freshness and providing “fresher, more recent search results” \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgoogleblog.blogspot.com\u002F2011\u002F11\u002Fgiving-you-fresher-more-recent-search.html\">according to Google\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>In total this update affected 35 percent of search results, however, only 6-10% of these were noticeable.\u003C\u002Fp>\n\n\n\n\u003Cp>Those who saw a decrease in rankings or experienced no change were advised to pay particular attention to time-sensitive and outdated content on their website. Updating historical content where appropriate seemed to be the key advice here as well as the frequency of changes.   \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2011-panda-2-0-update-11th-april-2011\">April 2011 Panda 2.0 Update (11th April 2011)\u003C\u002Fh4>\n\n\n\n\u003Cp>A couple of months after the first launch of the Panda update, a second update was introduced. Whilst the initial update only focused on U.S. queries, the second update expanded across all English queries worldwide. The update focused on additional signals including the sites that users of Google had blocked. \u003C\u002Fp>\n\n\n\n\u003Cp>Google continued to roll out 7 more Panda updates in 2011 all of which were rolled out internationally across both English-speaking countries and non-English-speaking countries excluding Japan, China and Korea. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"february-2011-panda-update-23rd-february-2011\">February 2011 Panda Update (23rd February 2011)\u003C\u002Fh4>\n\n\n\n\u003Cp>“Content farms” were becoming increasingly prevalent black hat SEO techniques. In response to this, Google introduced their Panda Update which would be the first of many versions. \u003C\u002Fp>\n\n\n\n\u003Cp>A group of human quality raters were asked a series of questions to assess the quality of a website. An algorithm was then developed by comparing these human quality rankings against various ranking signals. The idea behind this was to filter out poor quality or “thin” sites including user-generated content such as spammy guest posts and forums.  \u003C\u002Fp>\n\n\n\n\u003Cp>The initial launch was only rolled out in the U.S. and the effects of this update were staggering with almost \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-panda-update-guide-381104\">12% of queries feeling the impact\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fnathan-dale\u002F\">Nathan Dale\u003C\u002Fa>, SEO Lead at Impression, reflects:\u003C\u002Fp>\n\n\n\n\u003Cp>“Google’s original Panda update was the Company’s first large-scale attempt at algorithmically assessing the quality of the content it was serving in search results. It was designed to reward the websites publishing the highest quality content – much like the Helpful Content Updates we now see on a regular basis.”\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2010updates\">2010 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2010-mayday-update-28th-april-2010\">April 2010 MayDay Update (28th April 2010)\u003C\u002Fh4>\n\n\n\n\u003Cp>The MayDay update was an algorithmic change to how Google assessed which sites were the best match for long-tail queries. This shift was a permanent change to their algorithm and It appeared that large-scale sites with thin content were hit most by this update. \u003C\u002Fp>\n\n\n\n\u003Cp>Website owners were advised to assess their websites for quality if this update had impacted them. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2009updates\">2009 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"august-2009-caffeine-update-10th-august-2009\">August 2009 Caffeine Update (10th August 2009)\u003C\u002Fh4>\n\n\n\n\u003Cp>The caffeine update of 2009 was arguably one of the most important updates ever released by Google. The caffeine update allowed Google to crawl and index far more efficiently than it ever had before. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2010\u002F06\u002Four-new-search-index-caffeine\">Google reported that\u003C\u002Fa>, “Caffeine provided 50 per cent fresher results for web searches than our last index”.\u003C\u002Fp>\n\n\n\n\u003Cp>As this was an update to their indexing infrastructure rather than their ranking algorithms, the caffeine update had little impact on rankings. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"january-2009-vince-update-18th-january-2009\">January 2009 Vince Update (18th January 2009)\u003C\u002Fh4>\n\n\n\n\u003Cp>The Vince update was quick in terms of its rollout and big brands appeared to benefit the most from the update whilst less authoritative sites that were previously ranking well, slipped down the net. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-algorithm-history\u002Fvince-update\u002F\">Matt Cutts responded\u003C\u002Fa> to concerns that Google was placing more weight on big brands by stating it was simply a shift towards rewarding sites that have a higher level of authority, trust and relevance.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2008updates\">2008 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"august-2008-google-suggest-1st-august-2008\">August 2008 Google Suggest (1st August 2008)\u003C\u002Fh4>\n\n\n\n\u003Cp>Google Suggest was not an algorithm update but instead saw a new feature introduced by Google after years of testing. Google Suggest offered users options for search terms when they began typing in a query – a feature still present today. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"363\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fall-algorithm-updates-20.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28715\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgooglecom-finally-gets-google-suggest-feature-14626\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"april-2008-dewey-1st-april-2008\">April 2008 Dewey (1st April 2008)\u003C\u002Fh4>\n\n\n\n\u003Cp>Information surrounding the Dewey index update was limited but the impact of this update was felt by many. The SEO community reported \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Farchives\u002F016721.html\">“reshuffling and tweaking” of two data centres\u003C\u002Fa> and some suspected that Google was altering its internal properties.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2007updates\">2007 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"may-2007-universal-search-update-1st-may-2007\">May 2007 Universal Search Update (1st May 2007)\u003C\u002Fh4>\n\n\n\n\u003Cp>Universal Search was not a traditional algorithm update, but still an important step in Google’s evolution. Universal Search saw Google blend their search results to include listings such as news, videos, images, local results and books. \u003C\u002Fp>\n\n\n\n\u003Cp>This opened up many doors for marketers keen to attract an audience through different types of search listings. Users no longer needed to rely on the tabs to do specialised searches as all relevant listings were brought onto one unified page.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2006-google-algorithm-updates\">\u003Cstrong>2006 Google algorithm updates\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-2006-supplemental-update-1st-november-2006\">\u003Cstrong>November 2006 Supplemental Update (1st November 2006)\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>During the early era of Google Search, the search engine launched a feature called Supplemental Results. These results were powered by the supplemental index, a secondary bank of webpages that Google collected as a way to avoid bloat in its main index – which had passed the billion mark even in 2003.\u003C\u002Fp>\n\n\n\n\u003Cp>On the 1st November 2006, there was an unconfirmed update to how the supplemental index was categorised and how the search engine treated filtered pages.\u003C\u002Fp>\n\n\n\n\u003Cp>It is worth noting that the supplemental index has not been live for over a decade at the time of writing, and is now obsolete.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2005updates\">2005 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Cp>In 2005 we saw a couple of confirmed updates from Google, as well as the introduction of Google Analytics under the name “Urchin from Google”. It rapidly became a popular tool for website traffic analysis, which has evolved into Google Analytics 4 which we know and love today.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"december-2005-big-daddy-update-15th-december-2005\">December 2005 Big Daddy Update (15th December 2005)\u003C\u002Fh4>\n\n\n\n\u003Cp>The Big Daddy update was rolled out over 4 months, concluding in March 2006. This update was an infrastructure update and focused on technical areas such as URL canonicalisation and redirects. \u003C\u002Fp>\n\n\n\n\u003Cp>The new index function was introduced to evaluate the trustability of inbound and outbound links when deciding which pages of a website to index. Websites that engaged in unnatural or spammy linking techniques were ultimately penalised. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"september-2005-jagger-update-1-september-2005\">September 2005 Jagger Update (1 September 2005) \u003C\u002Fh4>\n\n\n\n\u003Cp>The Jagger update was rolled out in phases and focused on penalising websites with unnatural links, duplicate content and those with a large number of doorway pages. \u003C\u002Fp>\n\n\n\n\u003Cp>Websites with duplicate content were most notably affected along with websites that had a large amount of doorway pages. Jagger also penalised websites that were engaging with black hat link building techniques such as hidden text, redirects and cloaking methods. \u003C\u002Fp>\n\n\n\n\u003Cp>Jagger was ultimately the precursor to other algorithm updates such as Penguin.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2004updates\">2004 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"february-2004-brandy-update-1-february-2004\">February 2004 Brandy Update (1 February 2004)\u003C\u002Fh4>\n\n\n\n\u003Cp>The Brandy update was not an algorithm update. Instead, it focused on the expansion of the Latent Semantic Indexing (LSI) system which greatly enhanced Google’s ability to understand synonyms helping to improve the quality of search results for users. \u003C\u002Fp>\n\n\n\n\u003Cp>Links and anchor text were also a focus of this update. Google identified that the quantity of poor links was increasing and as a result, they began to analyse and define the quality of both inbound and outbound links. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2003updates\">2003 Google algorithm updates\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"november-florida-1st-november-2003\">November Florida (1st November 2003)\u003C\u002Fh4>\n\n\n\n\u003Cp>The Florida update was Google’s first significant update. Whilst Google never divulged what the update focused on, it has been widely accepted that keyword stuffing and spammy links were the key focus. The Florida update was significant and saw many genuine sites penalised along with sites actively engaging in black-hat SEO techniques.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"july-fritz-1st-july-2003\">July Fritz (1st July 2003)\u003C\u002Fh4>\n\n\n\n\u003Cp>The introduction of the Fritz update saw an end to what was known as “Google Dance”. Google switched to what was known as \u003Cem>incremental index updates \u003C\u002Fem>which meant the index would update daily rather than every month as previously seen. These index updates were a lot more subtle compared to Google Dance and were welcomed by many SEOs and webmasters.   \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"february-boston-1st-february-2003\">February Boston (1st February 2003)\u003C\u002Fh4>\n\n\n\n\u003Cp>The Boston update in February 2003 was the first confirmed and documented algorithm update from Google. It was given the name Boston as it was announced at the Search Engine Strategies conference held in Boston. \u003C\u002Fp>\n\n\n\n\u003Cp>This update kicked off monthly updates throughout 2003 and was thought to be the first move away from working towards a high keyword density on any given page. This update placed more importance on meta information and less on spammy practices such as keyword stuffing and white copy on a white background.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"findanagency\">Finding an agency\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Work with Impression to navigate the ever-changing landscape of organic search\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>This comprehensive guide has explained all of the major Google algorithm updates from 2003 to the present day. If your business is struggling to keep pace with the ever-changing search landscape, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">contact us\u003C\u002Fa> to discuss how we can help or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> page for more information.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":107,"protected":186},28712,{"inline_featured_image":186,"footnotes":5},[193,194],[],[197],[508,92,200,201,202,203,204,205,206],"post-3834",[],[],[512,513,514,515],{"path":161,"name":162},{"path":212,"name":213},{"path":215,"name":17},{"path":170,"name":106},"We have compiled a list of the major confirmed Google Algorithm updates from March 2025 to February 2003. Over 20 years of Google updates!",{"thumbnail":518,"medium":519,"medium_large":521,"large":523,"1536x1536":525,"2048x2048":527,"post-thumbnail":529,"12_col":531,"default_landscape":533,"default_portrait":535,"6_col_and_margin_short":537,"11_col_and_margin":539,"9_col_rectangle":541,"11_col":543,"staff_image_696_600":545,"rectangular_thumbnail":547},{"url":111,"width":220,"height":220},{"url":520,"width":49,"height":49},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=113&q=90&w=200",{"url":522,"width":52,"height":22},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=432&q=90&w=768",{"url":524,"width":227,"height":228},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":526,"width":58,"height":58},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=864&q=90&w=1536",{"url":528,"width":61,"height":61},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1152&q=90&w=2048",{"url":530,"width":64,"height":65},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":532,"width":67,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":534,"width":70,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":536,"width":44,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":538,"width":64,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":540,"width":74,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":542,"width":76,"height":77},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":544,"width":79,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":546,"width":43,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":548,"width":82,"height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[550],{"id":188,"path":255,"display_name":4,"job_title":9,"description":5,"avatar_url":101,"acf":551},{"job_title":9,"full_bio":10,"specialist_service_links":552,"photo":555},[553],{"page":554,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},{"ID":29,"id":29,"title":30,"filename":31,"filesize":32,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":22,"date":38,"modified":38,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":556},{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":44,"default_portrait":71,"default_portrait-width":44,"default_portrait-height":70,"6_col_and_margin_short":72,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":68,"9_col_rectangle":75,"9_col_rectangle-width":76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algorithm updates: All major changes up to 2025 | Impression",[562,563,565,566,568,569,570,571,572,573,574,575,577,579,581,582,583,584,585,586,587,588],{"property":269,"content":560},{"property":564,"content":516},"description",{"name":271,"content":272},{"property":174,"content":567},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fkey-google-algorithm-changes\u002F",{"name":276,"content":277},{"property":279,"content":280},{"property":282,"content":560},{"property":284,"content":516},{"property":286,"content":567},{"property":288,"content":289},{"property":291,"content":292},{"property":294,"content":576},"2025-04-01T08:00:19+00:00",{"property":297,"content":578},"2025-04-01T15:56:24+00:00",{"property":300,"content":580},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fopen-graph-all-algorithm-updates.png?auto=compress%2Cformat&q=90",{"property":303,"content":304},{"property":306,"content":307},{"property":309,"content":39},{"property":156,"content":4},{"property":312,"content":313},{"property":315,"content":580},{"property":317,"content":318},{"property":320,"content":318},{"@context":322,"@graph":590},[591,602,608,610,616,620,638],{"@type":262,"@id":592,"isPartOf":593,"author":594,"headline":106,"datePublished":576,"dateModified":578,"mainEntityOfPage":595,"wordCount":596,"publisher":597,"image":598,"thumbnailUrl":600,"articleSection":601,"inLanguage":337},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fkey-google-algorithm-changes\u002F#article",{"@id":567},{"name":4,"@id":328},{"@id":567},8968,{"@id":332},{"@id":599},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fkey-google-algorithm-changes\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&q=90",[104,17],{"@type":339,"@id":567,"url":567,"name":560,"isPartOf":603,"primaryImageOfPage":604,"image":605,"thumbnailUrl":600,"datePublished":576,"dateModified":578,"description":516,"breadcrumb":606,"inLanguage":346},{"@id":341},{"@id":599},{"@id":599},{"@id":607},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fkey-google-algorithm-changes\u002F#breadcrumb",{"@type":348,"inLanguage":337,"@id":599,"url":600,"contentUrl":600,"width":349,"height":609},1350,{"@type":352,"@id":607,"itemListElement":611},[612,613,614,615],{"@type":355,"position":194,"name":162,"item":356},{"@type":355,"position":358,"name":213,"item":359},{"@type":355,"position":361,"name":17,"item":362},{"@type":355,"position":364,"name":106},{"@type":366,"@id":341,"url":356,"name":289,"description":5,"publisher":617,"inLanguage":337,"potentialAction":618},{"@id":368},{"@type":370,"target":619,"query-input":374},{"@type":372,"urlTemplate":373},{"@type":376,"@id":368,"name":289,"url":356,"logo":621,"image":382,"sameAs":622,"@context":387,"email":388,"foundingDate":389,"legalName":390,"vatID":391,"description":392,"telephone":393,"address":623,"location":624,"areaServed":634},{"@type":348,"inLanguage":337,"@id":378,"url":379,"contentUrl":379,"width":380,"height":381,"caption":289},[384,385,386],{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},[625,628,631],{"@type":403,"name":404,"geo":626,"address":627,"photo":382,"telephone":410},{"@type":406,"latitude":407,"longitude":408},{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},{"@type":403,"name":412,"geo":629,"address":630,"photo":421,"telephone":422},{"@type":406,"latitude":414,"longitude":415},{"@type":395,"streetAddress":417,"addressLocality":418,"addressRegion":419,"postalCode":420,"addressCountry":400},{"@type":403,"name":424,"geo":632,"address":633},{"@type":406,"latitude":426,"longitude":427},{"@type":395,"streetAddress":429,"addressLocality":430,"addressRegion":431,"postalCode":432,"addressCountry":433},[635,636,637],{"@type":436,"name":437},{"@type":436,"name":439},{"@type":436,"name":433},{"@type":442,"@id":443,"name":4,"image":639,"url":175},{"@type":348,"inLanguage":337,"@id":445,"url":7,"contentUrl":7,"caption":4},{"self":641,"collection":646,"about":648,"author":650,"replies":652,"version-history":655,"predecessor-version":659,"wp:featuredmedia":663,"wp:attachment":666,"wp:term":669,"curies":676},[642],{"href":643,"targetHints":644},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F3834",{"allow":645},[452],[647],{"href":455},[649],{"href":458},[651],{"embeddable":87,"href":461},[653],{"embeddable":87,"href":654},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=3834",[656],{"count":657,"href":658},29,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F3834\u002Frevisions",[660],{"id":661,"href":662},32792,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F3834\u002Frevisions\u002F32792",[664],{"embeddable":87,"href":665},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F28712",[667],{"href":668},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=3834",[670,672,674],{"taxonomy":481,"embeddable":87,"href":671},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=3834",{"taxonomy":484,"embeddable":87,"href":673},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=3834",{"taxonomy":156,"embeddable":87,"href":675},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=3834",[677],{"name":490,"href":491,"templated":87},{"id":679,"date":680,"date_gmt":680,"guid":681,"modified":119,"modified_gmt":119,"slug":683,"status":18,"type":92,"link":118,"title":684,"content":685,"excerpt":687,"author":188,"featured_media":688,"comment_status":19,"ping_status":19,"sticky":186,"template":5,"format":190,"meta":689,"categories":690,"collections":691,"coauthors":692,"class_list":693,"acf":695,"head_links":696,"breadcrumbs":697,"url_path":118,"search_description":702,"featured_image_urls":703,"authors":735,"type_nicename":262,"reading_minutes":97,"category":743,"yoast_title":746,"yoast_meta":747,"yoast_json_ld":773,"_links":824},32380,"2025-03-12T11:30:58",{"rendered":682},"\u002F?p=32380","february-2025-google-algorithm-and-search-industry-updates",{"rendered":116},{"rendered":686,"protected":186},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search. \u003C\u002Fp>\n\n\n\n\u003Cp>At the tail end of January and throughout February, search ranking volatility was reported on several occasions. Third-party tracking tools noted very high levels of SERP volatility around the 24th and 30th of January. Similar levels of volatility were also observed throughout February on the 7th, 12th, 20th, 26th and 27th. \u003C\u002Fp>\n\n\n\n\u003Cp>AI Overviews were also the topic of conversation again this month, with SEO news outlets posting some interesting studies which highlighted the things you can focus on to capture these features and get your website cited. \u003C\u002Fp>\n\n\n\n\u003Cp>This includes things such as creating interactive content which engages users and provides AI-friendly insights and also focusing on key SEO fundamentals such as building authority and creating content for every stage of the buyer journey. \u003C\u002Fp>\n\n\n\n\u003Cp>Finally, a shift towards vector-based SEO is taking place as AI and large language models (LLMs) begin to prioritise content relevance, relationships and context over traditional keyword matching. This new approach, which is rooted in semantic SEO, uses vectors to represent words, phrases, and even images, allowing search engines to interpret user intent with greater accuracy and offering exciting new opportunities for content optimisation.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and provide you with more details in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-ranking-volatility-heating-up-feb-20th-26th-27th\">Google search ranking volatility heating up Feb 20th, 26th & 27th\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#local-seo-schema-a-complete-guide-to-local-structured-data-and-rich-results\">Local SEO Schema: A complete guide to local structured data and rich results\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-importance-of-structured-data\">The importance of structured data\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#types-of-structured-data-that-are-essential-for-local-seo\">Types of structured data that are essential for local SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#structured-data-for-ai-search-and-voice-search-optimisation\">Structured data for AI search and voice search optimisation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-sources-do-ai-search-engines-cite-analysis-of-40k-responses-and-250k-sources\">What sources do AI Search Engines cite? Analysis of 40k responses and 250k sources\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#key-findings-from-the-study\">Key findings from the study\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#citation-volume-varies-by-engine\">Citation volume varies by engine\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#domain-authority-da-matters\">Domain Authority (DA) matters\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#citation-types-and-trends\">Citation types and trends\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#buyer-journey-and-citations\">Buyer journey and citations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#company-size-and-citations\">Company size and citations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#ugc-platform-preferences-by-ai-engines\">UGC platform preferences by AI engines\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-interactive-content-is-key-to-ai-optimised-search-success\">Why interactive content is key to AI-optimised search success\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-interactive-content-outperforms-static-content\">Why interactive content outperforms static content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-brands-can-leverage-interactive-content\">How brands can leverage interactive content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-shift-to-semantic-seo-what-vectors-mean-for-your-strategy\">The shift to semantic SEO: What vectors mean for your strategy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-aio-is-sending-more-traffic-to-youtube\">Google AIO is sending more traffic to YouTube\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#not-appearing-in-google-ai-overviews-significantly-harms-webpages\">Not appearing in Google AI Overviews significantly harms webpages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#recommendations-for-brands\">Recommendations for brands\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-ranking-volatility-heating-up-feb-20th-26th-27th\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-volatility-chatter-spikes-38979.html\">Google search ranking volatility heating up Feb 20th, 26th & 27th\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On 20th Feb, a significant spike in search ranking was recorded by some third-party tools.  \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1694\" height=\"878\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fsemrush-sensor-data-feb-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32395\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cem>Semrush Sensor data recorded a very high range of volatility on Feb 20.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"636\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fadvanced-web-rankings-volatility-feb-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32394\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cem>Data from Advanced Web Rankings also showed a high record of volatility.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>However, the data is mixed. For example, Sistrix did not show significant changes, and neither did SERPstat. These are unconfirmed updates and SEO chatter in the community. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"763\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fsistrix-ranking-visibility-feb-2025.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32396\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>It also heated up on the 26th and 27th of February, with the SEO community chatting about the ranking volatility. However, the third-party tracking tools currently seem relatively calm. \u003C\u002Fp>\n\n\n\n\u003Cp>Since Google hasn’t officially confirmed any updates during this time, the reasons behind these fluctuations remain unclear.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"local-seo-schema-a-complete-guide-to-local-structured-data-and-rich-results\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Flocal-seo-schema-guide\u002F536977\u002F\">Local SEO Schema: A complete guide to local structured data and rich results\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Structured data is a key tool for improving a local business’s online visibility. This article from Search Engine Journal provides helpful tips on how you can implement schema to improve and refine your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Flocal-seo\u002F\">local SEO strategy\u003C\u002Fa> to ensure that your visibility is maximised in local searches. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-importance-of-structured-data\">The importance of structured data\u003C\u002Fh3>\n\n\n\n\u003Cp>Structured data provides search engines with crucial information that helps them to better understand your content and how to display it in the search engine results pages (SERPs). \u003C\u002Fp>\n\n\n\n\u003Cp>Implementing structured data is a powerful strategy that local businesses can use to improve visibility in both traditional search results and AI-driven tools. Utilising structured data increases your chances of featuring in rich results, which can further boost click-through rates. \u003C\u002Fp>\n\n\n\n\u003Cp>By implementing \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">schema markup\u003C\u002Fa>, businesses can highlight critical information such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Business hours that also reflect holiday opening times\u003C\u002Fli>\n\n\n\n\u003Cli>Customer reviews and ratings\u003C\u002Fli>\n\n\n\n\u003Cli>Location details with maps and directions\u003C\u002Fli>\n\n\n\n\u003Cli>Product pricing and availability\u003C\u002Fli>\n\n\n\n\u003Cli>Upcoming events and promotions\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>It’s important to note that structured data is not a direct ranking signal but rather a directive that helps search engines like Google better understand your content, which in turn can increase the likelihood of you appearing in rich results in the SERPs.  \u003C\u002Fp>\n\n\n\n\u003Cp>As an experienced local SEO agency, we help businesses to achieve their objectives in both the UK and internationally. Learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flocal-seo\u002F\">local SEO services\u003C\u002Fa> and how we can increase your local presence online.   \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"types-of-structured-data-that-are-essential-for-local-seo\">Types of structured data that are essential for local SEO\u003C\u002Fh3>\n\n\n\n\u003Cp>With so many types of structured data available, it can be difficult to pinpoint exactly which ones will benefit your business the most. For local SEO, the following schema is highly recommended: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>LocalBusiness schema\u003C\u002Fli>\n\n\n\n\u003Cli>GeoCoordinates schema \u003C\u002Fli>\n\n\n\n\u003Cli>Event schema\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>It can also be beneficial for local businesses to consider including the following schema properties in their structured data: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Name\u003C\u002Fli>\n\n\n\n\u003Cli>openingHours\u003C\u002Fli>\n\n\n\n\u003Cli>AggregateRating\u003C\u002Fli>\n\n\n\n\u003Cli>Logo\u003C\u002Fli>\n\n\n\n\u003Cli>SameAs (to link any social media accounts)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"structured-data-for-ai-search-and-voice-search-optimisation\">Structured data for AI search and voice search optimisation\u003C\u002Fh3>\n\n\n\n\u003Cp>As search engines evolve their platforms and how people search changes, implementing structured data has never been more important. Much like traditional search,  incorporating structured data into your website provides crucial contextual information that AI platforms can use when delivering results to users who use voice search. \u003C\u002Fp>\n\n\n\n\u003Cp>Similarly, structured data aids in voice search optimisation by providing search engines with accurate and concise information which can be answered through voice assistants like Alexa and Siri. \u003Cbr>Check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Flocal-seo\u002F\">Local SEO guide\u003C\u002Fa> to learn more about the fundamentals of local SEO. Alternatively, explore our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flocal-seo\u002F\">local SEO services\u003C\u002Fa> page to see how we can help.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"what-sources-do-ai-search-engines-cite-analysis-of-40k-responses-and-250k-sources\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.xfunnel.ai\u002Fblog\u002Fwhat-sources-do-ai-search-engines-choose\">What sources do AI Search Engines cite? Analysis of 40k responses and 250k sources\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A study carried out by xfunnel analysed 40,000 AI search responses and 250,000 citations across ChatGPT, Perplexity, and Google Gemini to reveal key insights into how AI search engines select and reference sources.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"key-findings-from-the-study\">Key findings from the study\u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"citation-volume-varies-by-engine\">Citation volume varies by engine\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Perplexity ~6.61 citations per response\u003C\u002Fli>\n\n\n\n\u003Cli>Google Gemini: ~6.1 citations per response\u003C\u002Fli>\n\n\n\n\u003Cli>ChatGPT: ~2.62 citations per response (though evolving with deeper search integration)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"domain-authority-da-matters\">Domain Authority (DA) matters\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>High DA (80–100) sites dominate citations (~31.53%).\u003C\u002Fli>\n\n\n\n\u003Cli>Sites with moderate DA (20+) are well represented, while low DA (0–19) sites are rarely cited.\u003C\u002Fli>\n\n\n\n\u003Cli>Surprisingly, sites with a DA of 60-79 were cited less frequently than 20-59 DA sites.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"citation-types-and-trends\">Citation types and trends\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Earned media (third-party, affiliate, editorial sites) is the most common citation type.\u003C\u002Fli>\n\n\n\n\u003Cli>User-generated content (UGC) is increasing, with sources like Reddit, G2, Trustpilot, YouTube, and Medium appearing most frequently. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"buyer-journey-and-citations\">Buyer journey and citations\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Early stages (problem exploration, solution education): AI cites third-party sources (Earned).\u003C\u002Fli>\n\n\n\n\u003Cli>Mid stages (solution comparison): More UGC, indicating demand for reviews.\u003C\u002Fli>\n\n\n\n\u003Cli>Final stages (solution evaluation): Higher citations of brand and competitor sources for more detailed product information.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"company-size-and-citations\">Company size and citations\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Larger companies (50,000+ employees) see their sites referenced more frequently in AI search results.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"ugc-platform-preferences-by-ai-engines\">UGC platform preferences by AI engines\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Perplexity appears to favour YouTube and PeerSpot.\u003C\u002Fli>\n\n\n\n\u003Cli>Gemini mostly includes content from Medium, Reddit and YouTube.\u003C\u002Fli>\n\n\n\n\u003Cli>ChatGPT\u003Cstrong> \u003C\u002Fstrong>tends to mention LinkedIn, G2 and Gartner Peer Reviews over others.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This study offers valuable insights for marketers and SEOs on how to influence their brand’s presence in AI search results. Notably hard to track, AIOs present both challenges and opportunities for brands to increase their visibility on the search results pages (SERPs).\u003C\u002Fp>\n\n\n\n\u003Cp>To increase their visibility and capture more SERP real estate, brands should consider several key SEO fundamentals. These include obtaining backlinks to build website authority, developing content that is tailored to each stage of the marketing funnel, and adhering to technical SEO best practices.\u003Cbr>To learn more, explore our guide to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">Google’s AI Overviews\u003C\u002Fa> to learn more about this generative AI search results feature and get tips on how to optimise your content for them.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"why-interactive-content-is-key-to-ai-optimised-search-success\">Why interactive content is key to AI-optimised search success\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The shift of generative AI and AI-generated answers presents a new opportunity for brands to be included in AI-driven responses. Still, success requires creating interactive content that engages users and aligns with AI-friendly insights. Examples include:  \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Quizzes\u003C\u002Fstrong> – Short, engaging assessments that help users find answers relevant to their concerns.  \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Digital Tools\u003C\u002Fstrong> – Calculators and structured guides offering actionable insights, such as home financing tools or sports field replacement costs.  \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Downloadable Resources\u003C\u002Fstrong> – PDFs and guides presented in list-based formats with trending headers to enhance readability and AI indexing.  \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-interactive-content-outperforms-static-content\">Why interactive content outperforms static content\u003C\u002Fh3>\n\n\n\n\u003Cp>Traditional long-form content is static, offering the same experience to all users. In contrast, interactive content personalises engagement, encouraging exploration and deepening user relationships. Chatbots, explainer videos, and animated infographics enhance engagement by addressing customer knowledge gaps.  \u003C\u002Fp>\n\n\n\n\u003Cp>Generative AI prioritises content that demonstrates direct experience, breaks down definitions, and provides structured “how-to” steps that are best suited for interactive content. This enhances AI search rankings and increases conversions through email sign-ups, form submissions, and calls.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-brands-can-leverage-interactive-content\">How brands can leverage interactive content\u003C\u002Fh3>\n\n\n\n\u003Cp>By embedding interactive tools, brands can strengthen authority, enhance AI search visibility, and drive user engagement in an evolving digital landscape.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Ask “how” – Structure content to answer conversational queries clearly and directly.  \u003C\u002Fli>\n\n\n\n\u003Cli>Use direct experience – AI favours content tailored to users’ needs, making firsthand insights crucial.  \u003C\u002Fli>\n\n\n\n\u003Cli>Test continuously – Analyse high-performing content to refine strategies for AI search.  \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"the-shift-to-semantic-seo-what-vectors-mean-for-your-strategy\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fthe-shift-to-semantic-seo-what-vectors-mean-for-your-strategy-452766\">The shift to semantic SEO: What vectors mean for your strategy\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The article from Search Engine Land discusses the evolution of SEO with the rise of vector-based search driven by AI and large language models (LLMs). \u003C\u002Fp>\n\n\n\n\u003Cp>Unlike traditional SEO, which focuses on exact keyword matching through \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">keyword research\u003C\u002Fa>, vector-based SEO optimises content based on meaning, relationships, and context. Vectors are mathematical representations of words, phrases, and even images that AI uses to understand content in a more sophisticated way, allowing it to interpret user intent more accurately. \u003C\u002Fp>\n\n\n\n\u003Cp>The shift to vector-based SEO means that websites need to optimise for relevance, not just specific keywords. Search engines now consider semantic relationships and interpret intent, so even if a query doesn’t contain exact terms, AI can still find the most relevant content. \u003C\u002Fp>\n\n\n\n\u003Cp>This change also allows AI to interpret non-text content, like images, videos, and voice search.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>To adapt, SEOs should focus on:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Content Strategy and Keyword Research: Use AI tools to analyse competitors and identify semantically related topics.\u003C\u002Fli>\n\n\n\n\u003Cli>Content Optimisation: Align content with search intent and user queries, not just keywords.\u003C\u002Fli>\n\n\n\n\u003Cli>Performance Forecasting: Use AI to predict content performance and prioritise updates.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Despite these changes, traditional SEO principles like high-quality, intent-driven content, structured data, and a clear internal link strategy still matter. The article concludes by emphasising that those who adapt to AI-driven SEO early will have a significant advantage in shaping the future of digital marketing.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-aio-is-sending-more-traffic-to-youtube\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-aio-is-sending-more-traffic-to-youtube\u002F540951\u002F\">Google AIO is sending more traffic to YouTube\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.brightedge.com\u002Fblog\u002Fyoutubes-growing-impact-google-ai-overviews-what-marketers-need-know\">recent study conducted by BrightEdge\u003C\u002Fa>, they looked into the growing impact that YouTube has on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">AI Overviews\u003C\u002Fa>.  \u003C\u002Fp>\n\n\n\n\u003Cp>According to BrightEdge data, YouTube’s presence in AIO has seen substantial month-over-month growth, with a 21% increase from the 1st of January and a 36.66% growth from January to February 2025.\u003C\u002Fp>\n\n\n\n\u003Cp>Certain topics are benefitting more from this shift. A significant portion of AIO’s citations for YouTube comes from instructional content (31.2%), including how-to queries (22.4%) and visual demonstrations (28.5%). Product comparisons and current events also contribute, though to a lesser extent.\u003C\u002Fp>\n\n\n\n\u003Cp>Industries like healthcare and eCommerce are seeing the most benefit from AIO, driving traffic to video content, with healthcare leading at 41.97%. On the other hand, sectors like education contribute less than 4%.\u003C\u002Fp>\n\n\n\n\u003Cp>This data suggests a shift in Google’s AIO strategy and shows how emphasis is being placed on the inclusion of video content, particularly for instructional, visual and demonstration-focused results. \u003C\u002Fp>\n\n\n\n\u003Cp>The takeaway for content creators is to prioritise creating videos around product demonstrations, step-by-step tutorials, and comparisons, as these formats seem to be gaining the most traction in AIO.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"not-appearing-in-google-ai-overviews-significantly-harms-webpages\">Not appearing in Google AI Overviews significantly harms webpages\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A recent study by Terakeet has analysed the impact of Google’s AI Overviews on webpage traffic, revealing significant findings and indicating that relying solely on high SERP positions may no longer guarantee consistent traffic.\u003C\u002Fp>\n\n\n\n\u003Cp>Positive Impact of Inclusion in AI Overviews:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Top-ranked Transactional Queries:\u003C\u002Fstrong> Webpages featured in AI Overviews experienced 3.2 times more clicks than those excluded.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Lower-ranked Transactional Queries: \u003C\u002Fstrong>Featured pages saw a 1.2-fold increase in clicks versus those without AI Overviews.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Top-ranked Informational Queries:\u003C\u002Fstrong> Pages included in AI Overviews received 1.5 times more clicks than those excluded.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Lower-ranked Informational Queries\u003C\u002Fstrong>: Inclusion led to a 1.1-fold increase in clicks compared to pages on SERPs without AI Overviews.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Impact Based on Query Intent:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Informational Queries:\u003C\u002Fstrong> AI Overviews diverted traffic from pages in positions 1-2 but increased traffic for those in positions 3-10.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Transactional Queries\u003C\u002Fstrong>: Regardless of position, pages included in AI Overviews benefited from increased traffic.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"recommendations-for-brands\">Recommendations for brands\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Optimise content to align with AI Overview criteria, increasing chances of inclusion.\u003C\u002Fli>\n\n\n\n\u003Cli>Regularly assess the impact of AI Overviews on your site’s traffic and adjust strategies accordingly.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":117,"protected":186},32399,{"inline_featured_image":186,"footnotes":5},[193,194],[],[197],[694,92,200,201,202,203,204,205,206],"post-32380",[],[],[698,699,700,701],{"path":161,"name":162},{"path":212,"name":213},{"path":103,"name":104},{"path":170,"name":116},"This month, we bring you some exciting developments and updates from the world of search.  At the tail end of January and throughout February, search ranking volatility was reported on several occasions. Third-party tracking tools noted very high levels of SERP volatility around the 24th and 30th of January. Similar levels of volatility were also […]",{"thumbnail":704,"medium":705,"medium_large":707,"large":709,"1536x1536":711,"2048x2048":713,"post-thumbnail":715,"12_col":717,"default_landscape":719,"default_portrait":721,"6_col_and_margin_short":723,"11_col_and_margin":725,"9_col_rectangle":727,"11_col":729,"staff_image_696_600":731,"rectangular_thumbnail":733},{"url":120,"width":220,"height":220},{"url":706,"width":49,"height":49},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":708,"width":52,"height":22},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":710,"width":227,"height":228},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":712,"width":58,"height":58},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":714,"width":61,"height":61},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":716,"width":64,"height":65},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":718,"width":67,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":720,"width":70,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":722,"width":44,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":724,"width":64,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":726,"width":74,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":728,"width":76,"height":77},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":730,"width":79,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":732,"width":43,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":734,"width":82,"height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C640%2C2400%2C960&w=750",[736],{"id":188,"path":255,"display_name":4,"job_title":9,"description":5,"avatar_url":101,"acf":737},{"job_title":9,"full_bio":10,"specialist_service_links":738,"photo":741},[739],{"page":740,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},{"ID":29,"id":29,"title":30,"filename":31,"filesize":32,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":22,"date":38,"modified":38,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":742},{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":44,"default_portrait":71,"default_portrait-width":44,"default_portrait-height":70,"6_col_and_margin_short":72,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":68,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":68,"staff_image_696_600":80,"staff_image_696_600-width":43,"staff_image_696_600-height":44,"rectangular_thumbnail":81,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},[744,745],{"id":193,"name":104,"path":103},{"id":194,"name":17,"path":215},"February 2025 Google algorithm and search industry updates | Impression",[748,749,750,752,753,754,755,756,757,758,759,761,763,765,766,767,768,769,770,771,772],{"property":269,"content":746},{"name":271,"content":272},{"property":174,"content":751},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2025-google-algorithm-and-search-industry-updates\u002F",{"name":276,"content":277},{"property":279,"content":280},{"property":282,"content":746},{"property":284,"content":702},{"property":286,"content":751},{"property":288,"content":289},{"property":291,"content":292},{"property":294,"content":760},"2025-03-12T11:30:58+00:00",{"property":297,"content":762},"2025-03-12T11:30:59+00:00",{"property":300,"content":764},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fopen-graph-feb-2025-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":303,"content":304},{"property":306,"content":307},{"property":309,"content":39},{"property":156,"content":4},{"property":312,"content":313},{"property":315,"content":764},{"property":317,"content":318},{"property":320,"content":318},{"@context":322,"@graph":774},[775,786,792,793,800,804,822],{"@type":262,"@id":776,"isPartOf":777,"author":778,"headline":116,"datePublished":760,"dateModified":762,"mainEntityOfPage":779,"wordCount":780,"publisher":781,"image":782,"thumbnailUrl":784,"articleSection":785,"inLanguage":337},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2025-google-algorithm-and-search-industry-updates\u002F#article",{"@id":751},{"name":4,"@id":328},{"@id":751},2148,{"@id":332},{"@id":783},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2025-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Ftasha-marie-Z1grCGzjegY-unsplash.jpg?auto=compress%2Cformat&q=90",[104,17],{"@type":339,"@id":751,"url":751,"name":746,"isPartOf":787,"primaryImageOfPage":788,"image":789,"thumbnailUrl":784,"datePublished":760,"dateModified":762,"breadcrumb":790,"inLanguage":346},{"@id":341},{"@id":783},{"@id":783},{"@id":791},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2025-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":348,"inLanguage":337,"@id":783,"url":784,"contentUrl":784,"width":349,"height":350},{"@type":352,"@id":791,"itemListElement":794},[795,796,797,799],{"@type":355,"position":194,"name":162,"item":356},{"@type":355,"position":358,"name":213,"item":359},{"@type":355,"position":361,"name":104,"item":798},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@type":355,"position":364,"name":116},{"@type":366,"@id":341,"url":356,"name":289,"description":5,"publisher":801,"inLanguage":337,"potentialAction":802},{"@id":368},{"@type":370,"target":803,"query-input":374},{"@type":372,"urlTemplate":373},{"@type":376,"@id":368,"name":289,"url":356,"logo":805,"image":382,"sameAs":806,"@context":387,"email":388,"foundingDate":389,"legalName":390,"vatID":391,"description":392,"telephone":393,"address":807,"location":808,"areaServed":818},{"@type":348,"inLanguage":337,"@id":378,"url":379,"contentUrl":379,"width":380,"height":381,"caption":289},[384,385,386],{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},[809,812,815],{"@type":403,"name":404,"geo":810,"address":811,"photo":382,"telephone":410},{"@type":406,"latitude":407,"longitude":408},{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},{"@type":403,"name":412,"geo":813,"address":814,"photo":421,"telephone":422},{"@type":406,"latitude":414,"longitude":415},{"@type":395,"streetAddress":417,"addressLocality":418,"addressRegion":419,"postalCode":420,"addressCountry":400},{"@type":403,"name":424,"geo":816,"address":817},{"@type":406,"latitude":426,"longitude":427},{"@type":395,"streetAddress":429,"addressLocality":430,"addressRegion":431,"postalCode":432,"addressCountry":433},[819,820,821],{"@type":436,"name":437},{"@type":436,"name":439},{"@type":436,"name":433},{"@type":442,"@id":443,"name":4,"image":823,"url":175},{"@type":348,"inLanguage":337,"@id":445,"url":7,"contentUrl":7,"caption":4},{"self":825,"collection":830,"about":832,"author":834,"replies":836,"version-history":839,"predecessor-version":843,"wp:featuredmedia":847,"wp:attachment":850,"wp:term":853,"curies":860},[826],{"href":827,"targetHints":828},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F32380",{"allow":829},[452],[831],{"href":455},[833],{"href":458},[835],{"embeddable":87,"href":461},[837],{"embeddable":87,"href":838},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=32380",[840],{"count":841,"href":842},8,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F32380\u002Frevisions",[844],{"id":845,"href":846},32398,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F32380\u002Frevisions\u002F32398",[848],{"embeddable":87,"href":849},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F32399",[851],{"href":852},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=32380",[854,856,858],{"taxonomy":481,"embeddable":87,"href":855},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=32380",{"taxonomy":484,"embeddable":87,"href":857},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=32380",{"taxonomy":156,"embeddable":87,"href":859},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=32380",[861],{"name":490,"href":491,"templated":87},{"id":863,"date":864,"date_gmt":864,"guid":865,"modified":128,"modified_gmt":128,"slug":867,"status":18,"type":92,"link":127,"title":868,"content":869,"excerpt":871,"author":188,"featured_media":872,"comment_status":19,"ping_status":19,"sticky":186,"template":5,"format":190,"meta":873,"categories":874,"collections":875,"coauthors":876,"class_list":877,"acf":879,"head_links":880,"breadcrumbs":881,"url_path":127,"search_description":886,"featured_image_urls":887,"authors":919,"type_nicename":262,"reading_minutes":129,"category":927,"yoast_title":930,"yoast_meta":931,"yoast_json_ld":957,"_links":1008},32126,"2025-02-20T15:40:55",{"rendered":866},"\u002F?p=32126","january-2025-google-algorithm-and-search-industry-updates",{"rendered":125},{"rendered":870,"protected":186},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Following a turbulent few months with the rollout of multiple core updates in quick succession, this month was a little quieter on that front. Instead, January was a month of new and updated guidance from Google, as well as some key insights regarding AI overviews. \u003C\u002Fp>\n\n\n\n\u003Cp>AI Overviews (AIO) have become increasingly prevalent in search results, particularly for problem-solving queries. There has been more insight shared from Google, as well as more research on AIO being discussed.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, as more Large Language Models (LLMs) are gaining popularity, conversational AI, zero-click results and new consumer behaviours are also changing, placing new challenges to business strategies. \u003C\u002Fp>\n\n\n\n\u003Cp>Google has published an update to their Search Quality Rater Guidelines, which defines and addresses AI-generated content while emphasizing the importance of providing unique value in content. The update reintroduces the three types of spam. \u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#large-language-models-are-disrupting-search-is-your-brand-ready\">Large language models are disrupting search – is your brand ready?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#llms-drive-traffic-but-reduce-direct-site-visits\">LLMs drive traffic—but reduce direct site visits\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#llms-are-now-the-front-door-of-the-web\">LLMs are now the “front door” of the web\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-challenges-for-brands\">New challenges for brands\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-brands-can-adapt-to-llms\">How brands can adapt to LLMs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-increasing-presence-of-ai-overview-for-complex-search-queries\">The increasing presence of AI Overview for complex search queries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-aio-presence-is-expanding\">Google AIO presence is expanding\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#authority-and-brand-recognition-in-aio\">Authority and Brand Recognition in AIO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#youtube-citations-and-ai-overview\">YouTube Citations and AI Overview\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-insight-from-google-and-user-search-intent-research-for-ai-overview\">New insight from Google and User Search Intent Research for AI Overview\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#insights-from-googles-john-mueller-about-the-future-of-seo-in-the-ai-era\">Insights from Google’s John Mueller about the Future of SEO in the AI Era\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-the-search-quality-rater-guidelines-with-new-sections\">Google updates the Search Quality Rater Guidelines with new sections\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-generated-content\">AI-Generated Content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-spam-categories\">New spam categories\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-product-studio-is-now-available-within-google-business-profiles\">Google Product Studio is now available within Google Business Profiles\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#key-details-about-this-new-feature\">Key details about this new feature:\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-it-matters\">Why it matters...\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"large-language-models-are-disrupting-search-is-your-brand-ready\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fllms-are-disrupting-search-is-your-brand-ready-451031\">Large language models are disrupting search – is your brand ready?\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Large language models (LLMs) like ChatGPT and Google Gemini are reshaping search, leading to zero-click results, increased referral traffic and new challenges for brands. As LLMs become the new gatekeepers of the web, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fllms-are-disrupting-search-is-your-brand-ready-451031\">this post from Search Engine Land\u003C\u002Fa> explores how businesses must adapt to this AI-driven landscape. We’ll take a closer look at the key findings from the article below. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"llms-drive-traffic-but-reduce-direct-site-visits\">LLMs drive traffic—but reduce direct site visits\u003C\u002Fh3>\n\n\n\n\u003Cp>Data from the article suggests that there was an 800% increase in referral traffic from LLMs from Q3 to Q4 in 2024. However, research from Gartner highlights that 50% of traditional search traffic could be lost in 3 years. \u003C\u002Fp>\n\n\n\n\u003Cp>The cause of this has been linked to the rise of new features such as ‘one-click shopping’ which was introduced by Perpelexity and takes users directly to the checkout from the platform. This means users bypass branded websites and the traditional steps of online shopping. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"llms-are-now-the-front-door-of-the-web\">LLMs are now the “front door” of the web\u003C\u002Fh3>\n\n\n\n\u003Cp>LLMs have changed the way that people access and engage with content on the web. Entry points to the web are diversifying with the rise of AI search which offers a more conversational approach to search. \u003C\u002Fp>\n\n\n\n\u003Cp>Furthermore, the rise in in-app searches thanks to advancements within the Meta ecosystem and Meta’s Llama AI have further changed the way that people search with more users engaging with in-app searches on Instagram and Facebook.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-challenges-for-brands\">New challenges for brands\u003C\u002Fh3>\n\n\n\n\u003Cp>While the advancement of features introduced by LLMs enhances the user experience, they also limit the insights available to marketers, making it harder to inform digital marketing strategies. \u003C\u002Fp>\n\n\n\n\u003Cp>Unlike traditional search, where keyword data is accessible, LLMs provide no visibility into user prompts, making it difficult to understand intent. Additionally, rankings alone are no longer sufficient. Instead, accuracy, relevance, and sentiment now play a crucial role in visibility. To further complicate matters, LLM-generated results change daily and this throws up additional challenges which require continuous monitoring and strategy adaptation.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-brands-can-adapt-to-llms\">How brands can adapt to LLMs\u003C\u002Fh3>\n\n\n\n\u003Cp>To adapt to the rise of LLM-driven search, brands should focus on creating conversational content that aligns with AI interactions and natural language queries. Incorporating data, quotes and statistics can help boost credibility and increase the likelihood of being referenced in LLM responses. Maintaining brand accuracy across all platforms ensures consistency and improves recognition in AI-generated results. Additionally, tracking LLM mentions and competitor activity provides valuable insights that can help refine strategy and strengthen brand positioning in this evolving search landscape.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"the-increasing-presence-of-ai-overview-for-complex-search-queries\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fai-overviews-data-shows-massive-changes-in-search-results\u002F538878\u002F\">The increasing presence of AI Overview for complex search queries\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-aio-presence-is-expanding\">Google AIO presence is expanding\u003C\u002Fh3>\n\n\n\n\u003Cp>The integration of AIOs has led to notable changes in SERP layouts and it continues to evolve. Recent research from BrightEdge indicates that AI Overviews are now appearing in 25% of searches containing eight or more words, which is now at an all-time high. This trend suggests that Google is refining AIO’s accuracy, making it more effective at handling complex queries. While shorter keyword phrases continue to trigger AIO, the most significant growth is seen in longer, more precise search terms.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"428\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fgoogle-aio-is-expanding.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32135\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"authority-and-brand-recognition-in-aio\">Authority and Brand Recognition in AIO\u003C\u002Fh3>\n\n\n\n\u003Cp>Google favours content from well-established brands, increasing its dominance over authoritative sources. For instance:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Healthcare Queries: 72% of AIO answers now come from leading medical research centres which is a sharp rise from 54% in January.\u003C\u002Fli>\n\n\n\n\u003Cli>B2B Technology: 15-22% of AI Overview results derive from industry giants like Amazon, IBM, and Microsoft.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This shift highlights the importance of credibility and domain expertise in ranking for AI-generated search results.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"youtube-citations-and-ai-overview\">YouTube Citations and AI Overview\u003C\u002Fh3>\n\n\n\n\u003Cp>BrightEdge also identified a fascinating change in how AI Overviews cite YouTube content:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Technical tutorials: AI Overviews citing YouTube for how-to content increased by 40%.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Health-related queries: YouTube citations declined by 31%.\u003C\u002Fli>\n\n\n\n\u003Cli>High-volume searches (100k+): The appearance of YouTube content dropped by 18.7%.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>As Google improves its ability to determine the most suitable content format for different queries, marketers must ensure their content aligns with evolving search preferences.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"new-insight-from-google-and-user-search-intent-research-for-ai-overview\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-ai-overviews-found-in-74-of-problem-solving-queries\u002F538504\u002F\">New insight from Google and User Search Intent Research for AI Overview\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As AI Overviews evolve, adapting content strategies to align with these trends will be crucial for maintaining search presence. AIOs now appear in 30% of searches and dominate problem-solving queries, featuring in 74% of such cases.\u003C\u002Fp>\n\n\n\n\u003Cp>There are some patterns in how Google structures its AI-generated answers that brands need to consider:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Step-by-step guidance: AIO excels in answering “how-to” questions with structured, hierarchical information.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Real-time relevance: Answers are tailored to provide the most up-to-date and precise information.\u003C\u002Fli>\n\n\n\n\u003Cli>General guidance: AI Overviews tend to prioritise broad, easy-to-digest responses over dense, highly technical details.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For educational searches, Google favours concise, visually clean answers. Additional information might be helpful after the main query is often hidden, aligning with Google’s “information gain” approach. This anticipates what users need next without overwhelming them with excess data upfront.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fpercentage-of-keywords-with-aio-by-tag.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32137\" width=\"657\" height=\"396\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Authoritas and Dave Cousins Research on AIO Penetration (Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.authoritas.com\u002Fblog\u002Fai-overview-user-intent-research\">\u003Cem>Authoritas\u003C\u002Fem>\u003C\u002Fa>\u003Cem>)\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In addition, there are some key findings from a recent study by Authoritas examined the impact of AIOs across 10,000 keywords and multiple industries, showing that:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>User intent matters: Problem-solving and informational queries trigger AIO most often, with 74% and 69% rates, respectively. Navigational searches rarely show AIOs.\u003C\u002Fli>\n\n\n\n\u003Cli>Non-brand terms are favoured: 33.3% of non-brand searches generate AIOs, compared to 19.6% for brand searches. AI Overviews influence brand perception early in the decision-making process.\u003C\u002Fli>\n\n\n\n\u003Cli>Impact on organic results: Expanding an AIO shifts search results by 220 pixels on desktop, reducing visibility for traditional organic listings, especially on mobile.\u003C\u002Fli>\n\n\n\n\u003Cli>Ranking and snippet influence: High-ranking pages often appear in AIOs, but not always. Featured Snippets have a 60%+ chance of being included in an AI Overview.\u003C\u002Fli>\n\n\n\n\u003Cli>Trust & authority matter: Google prioritises authoritative sources for finance and healthcare topics, while platforms like Reddit and Quora are less frequently cited.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>From these findings, brands will need to keep in mind some takeaways for their SEO Strategy in the upcoming period:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Focus on mid-volume, problem-solving keywords.\u003C\u002Fli>\n\n\n\n\u003Cli>Create authoritative, well-structured content to increase AIO inclusion.\u003C\u002Fli>\n\n\n\n\u003Cli>Optimise for Featured Snippets to boost AIO chances.\u003C\u002Fli>\n\n\n\n\u003Cli>Monitor organic visibility as AI Overviews reshape search dynamics.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"insights-from-googles-john-mueller-about-the-future-of-seo-in-the-ai-era\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-shares-insight-on-seo-for-ai-overviews\u002F538154\u002F\">Insights from Google’s John Mueller about the Future of SEO in the AI Era\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a recent interview with Mike Grehan, Google’s John Mueller shared insights on how SEO is evolving in the age of AI search. The discussion underscores the importance of adapting SEO strategies in response to AI’s growing role in search, urging marketers to think beyond traditional ranking tactics and embrace a more holistic marketing approach. He acknowledged that while SEO is often criticised, it is an integral part of the online ecosystem, helping users find what they need efficiently.\u003C\u002Fp>\n\n\n\n\u003Cp>Apart from dismissing the idea that SEO is dead, Mueller reinforced the importance of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical SEO\u003C\u002Fa>, mainly as AI-driven search and large language models depend on well-structured content. Ensuring websites remain accessible, indexable and optimised for AI search will continue to be vital.\u003C\u002Fp>\n\n\n\n\u003Cp>Mueller and other experts in the discussion highlighted the need for SEO professionals to go beyond chasing clicks and rankings. Instead, they should focus on the value that their content delivers. SEO must evolve into a full-funnel marketing strategy prioritising user needs and brand presence rather than just traffic acquisition. With the emergence of AIO, SEOs should focus on providing concise, authoritative content to increase their chances of being featured in AI-generated answers.\u003C\u002Fp>\n\n\n\n\u003Cp>Ryan Jones pointed out that user expectations have shifted as people want instant answers rather than navigating websites filled with ads and unnecessary content. SEOs must also adapt by ensuring their content is aligned with user intent, not just optimising for traditional search rankings.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-the-search-quality-rater-guidelines-with-new-sections\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-updates-search-quality-rater-guidelines-what-to-know\u002F538259\u002F\">Google updates the Search Quality Rater Guidelines with new sections\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently updated its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebsearch\u002Fanswer\u002F9281931?hl=en\">Search Quality Rater Guidelines\u003C\u002Fa> to address the evolving landscape of AI-generated content and to identify new forms of spam. The Search Quality Rater Guidelines are used by their team of human evaluators to assess content across the web and provide feedback to make search more useful for users. \u003C\u002Fp>\n\n\n\n\u003Cp>These updates aim to ensure that search results continue to provide unique value to users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-generated-content\">AI-Generated Content\u003C\u002Fh3>\n\n\n\n\u003Cp>The updated guidelines clarify that while the use of AI tools is permitted in content creation, the resulting material must offer unique value to users. This means that AI-generated content should not merely replicate existing information but should provide original insights or perspectives. The emphasis is on the quality and uniqueness of the content, regardless of its origin.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-spam-categories\">New spam categories\u003C\u002Fh3>\n\n\n\n\u003Cp>To maintain the integrity of search results, Google has revised their three new spam categories:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Expired Domain Abuse:\u003C\u002Fstrong> This involves exploiting expired domains to manipulate search rankings. For example, acquiring a previously reputable domain and populating it with unrelated or low-quality content to benefit from its established authority.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Site Reputation Abuse:\u003C\u002Fstrong> This pertains to misrepresenting or fabricating a site’s reputation to deceive users. An example would be creating fake reviews or endorsements to falsely enhance a site’s credibility.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Scaled Content Abuse:\u003C\u002Fstrong> This involves mass-producing low-quality content to influence search visibility. For instance, generating a large number of pages with thin or duplicated content aimed solely at ranking in search results without providing real value to users.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>These updates reflect Google’s commitment to enhancing the quality of search results by ensuring that all content, whether human or AI-generated, adheres to established standards and provides genuine value to users.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-product-studio-is-now-available-within-google-business-profiles\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fproduct-studio-now-available-within-google-business-profiles-451439\">Google Product Studio is now available within Google Business Profiles\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has integrated a new feature called “Product Studio” into Google Business Profiles, which allows merchants to edit the background of product images using AI. Previously available in Google Merchant Center and Google Ads, this feature helps businesses create more engaging product imagery.\u003C\u002Fp>\n\n\n\n\u003Cp>Product Studio has only been rolled out in the US so far and they have yet to announce if this will be rolled out to wider markets. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"key-details-about-this-new-feature\">Key details about this new feature:\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Merchants can now change background scenes for product images directly within their Google Business Profile.\u003C\u002Fli>\n\n\n\n\u003Cli>The process involves uploading an image, removing the background, selecting a theme, and choosing a generated version before saving and publishing.\u003C\u002Fli>\n\n\n\n\u003Cli>Currently, this feature is only available in the U.S.\u003C\u002Fli>\n\n\n\n\u003Cli>Google emphasises that using Product Studio requires agreeing to their Terms of Service.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fnew-features-google-product-studio.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32136\" width=\"402\" height=\"487\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-console-adds-hourly-data-export-to-24-hour-view\u002F536875\u002F?ck_subscriber_id=2684366864&utm_source=convertkit&utm_medium=email&utm_campaign=%E2%98%80%EF%B8%8F%20Latest%20SEO%20Updates,%20News%20[SEOFOMO,%20Jan%2012,%202025]%20-%2016247179\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-it-matters\">Why it matters…\u003C\u002Fh3>\n\n\n\n\u003Cp>Google Business Profiles are essential for any local SEO strategy, helping brands improve their visibility in local searches. This new tool enhances product listings by making them more visually appealing, which can attract potential customers and drive higher conversions. This new tool can help businesses enhance their product listings, making them more visually appealing to potential customers, which could lead to better conversions. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":126,"protected":186},32140,{"inline_featured_image":186,"footnotes":5},[193,194],[],[197],[878,92,200,201,202,203,204,205,206],"post-32126",[],[],[882,883,884,885],{"path":161,"name":162},{"path":212,"name":213},{"path":103,"name":104},{"path":170,"name":125},"This month, we bring you some exciting developments and updates from the world of search. Following a turbulent few months with the rollout of multiple core updates in quick succession, this month was a little quieter on that front. Instead, January was a month of new and updated guidance from Google, as well as some 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2025 Google algorithm and search industry updates | 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Fv2\u002Fmedia?parent=32126",[1037,1039,1041],{"taxonomy":481,"embeddable":87,"href":1038},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=32126",{"taxonomy":484,"embeddable":87,"href":1040},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=32126",{"taxonomy":156,"embeddable":87,"href":1042},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=32126",[1044],{"name":490,"href":491,"templated":87},{"id":1046,"date":1047,"date_gmt":1047,"guid":1048,"modified":138,"modified_gmt":138,"slug":1050,"status":18,"type":92,"link":137,"title":1051,"content":1052,"excerpt":1054,"author":188,"featured_media":1055,"comment_status":19,"ping_status":19,"sticky":186,"template":5,"format":190,"meta":1056,"categories":1057,"collections":1058,"coauthors":1059,"class_list":1060,"acf":1062,"head_links":1063,"breadcrumbs":1064,"url_path":137,"search_description":1069,"featured_image_urls":1070,"authors":1102,"type_nicename":262,"reading_minutes":139,"category":1110,"yoast_title":1113,"yoast_meta":1114,"yoast_json_ld":1140,"_links":1191},31452,"2025-01-13T17:04:34",{"rendered":1049},"\u002F?p=31452","december-2024-google-algorithm-and-search-industry-updates",{"rendered":135},{"rendered":1053,"protected":186},"\n\u003Cp>In December, Google rolled out its fourth and final core update of 2024 alongside a spam update. The core update aimed to refine ranking factors, impacting many websites across different sectors. Simultaneously, the spam update focused on combating spammy content and web practices, improving the overall search experience. \u003C\u002Fp>\n\n\n\n\u003Cp>Along with these updates, a recent episode of the Google Search Off The Record podcast issued a warning regarding the overuse of JavaScript on websites and its effect on crawler rendering, particularly in the advent and rise of AI search crawlers. \u003C\u002Fp>\n\n\n\n\u003Cp>Finally, in other news, Google has formalised guidelines for faceted navigation, a key element in organising and delivering large amounts of content on websites. Building on a previous blog post from 2024, they have translated this into official technical documentation which provides users with clear implementation options and updated recommendations. We’ll explore this alongside the other updates in more detail below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-december-2024-core-update-rollout-completed\">Google December 2024 Core Update rollout completed\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-december-2024-spam-update-is-complete\">Google December 2024 Spam Update is complete\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-javascript-warning-and-how-it-relates-to-ai-search\">Google’s JavaScript warning and how it relates to AI Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-ai-crawlers-struggle-with-javascript\">Why AI crawlers struggle with JavaScript\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-adapt-to-ai-driven-search-trends\">How to adapt to AI-driven search trends\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-formalises-decade-old-faceted-navigation-guidelines\">Google formalises decade-old faceted navigation guidelines\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-december-2024-core-update-rollout-completed\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-december-2024-core-update-done-38604.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2024-12-19&utm_medium=email\">Google December 2024 Core Update rollout completed\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The December 2024 core update launched on the 12th of December and concluded on the 18th of December, spanning six days and marking it as the fastest documented, official core update in Google’s history. \u003C\u002Fp>\n\n\n\n\u003Cp>As with most updates, Google was hesitant to release many details about this update, however, they did state, “If you’re wondering why there’s a core update this month after one last month, we have different core systems we’re always improving.” leading many to speculate that this one focused on something different compared to the last. \u003C\u002Fp>\n\n\n\n\u003Cp>Despite its quick rollout, the update brought lots of volatility with many data providers citing it as more volatile than the November 2024 core update. Data from Semrush suggested that there was an average position gain\u002Floss of around 2.8 positions from this update compared to 2.4 for November.\u003C\u002Fp>\n\n\n\n\u003Cp>Volatility began to spike around the 13th and 14th of December, continuing this trend throughout its rollout.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1205\" height=\"459\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fdecember-2024-volatility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31474\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>However, further findings from SimilarWeb showed that the update was less volatile than the March and August core updates.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"486\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fdecember-similar-web-volatility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31475\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>Images taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fdata-providers-google-december-2024-core-update-was-more-volatile-than-last-449744\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>However, further takeaways suggest that this update had a positive impact on sites that were negatively affected by the previous core update just a couple of weeks before. Delving deeper into specific industries, the analysis suggested that the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech\u003C\u002Fa> niche experienced lower levels of fluctuations in the top 3 results whereas the health niche showed comparable levels of SERP fluctuations in both the top 3 and top 5 search results\u003C\u002Fp>\n\n\n\n\u003Cp>While December 2024’s updates affected some websites negatively, the overall reaction was more positive compared to previous ones, perhaps marking a shift toward a more forgiving stance on sites impacted previously.\u003C\u002Fp>\n\n\n\n\u003Cp>Explore our comprehensive guide to read more about all the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm updates\u003C\u002Fa> to date.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-december-2024-spam-update-is-complete\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-december-2024-spam-update-done-rolling-out-449651\">Google December 2024 Spam Update is complete\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The Google December 2024 Spam Update rolled out from the 19th of December to the 26th of December. It is the third spam update of the year and came just a day after the December 2024 Core Update. It was a broad spam update, not focused on link spam or automating site reputation abuse policies, which still require manual actions.\u003C\u002Fp>\n\n\n\n\u003Cp>While its exact targets are unclear, together with the Core Update, sites may have witnessed higher volatility and ranking fluctuations. Analysis suggests that holiday traffic fluctuations may distort visibility, so it is better to focus on rankings rather than traffic to assess the effects.\u003C\u002Fp>\n\n\n\n\u003Cp>Sites affected by spam updates should review Google’s spam policies and make necessary changes to comply. Fixes may take months to reflect in rankings, and in the case of link spam, lost ranking benefits may not be recoverable.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-javascript-warning-and-how-it-relates-to-ai-search\">\u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogles-javascript-warning-how-it-relates-to-ai-search\u002F536596\u002F\">Google’s JavaScript warning and how it relates to AI Search\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a recent Google Search Off The Record podcast, the Search Relations team emphasised the challenges of integrating JavaScript effectively with modern search tools. While JavaScript has been key for allowing websites to incorporate dynamic features like push notifications and interactive maps, overusing it can be problematic.\u003C\u002Fp>\n\n\n\n\u003Cp>Martin Splitt, a Search Developer Advocate at Google, explained that JavaScript was initially designed to help websites compete with mobile apps. He discussed how JavaScript is often used unnecessarily, which can negatively impact a website’s performance in search, especially with the rise of AI search crawlers that rely more heavily on HTML.\u003C\u002Fp>\n\n\n\n\u003Cp>AI search crawlers, like GPTBot, are growing in importance with one study suggesting that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fai-crawlers-account-for-28-of-googlebots-traffic-study-finds\u002F535948\u002F\">they now account for 28% of Googlebot’s traffic\u003C\u002Fa>, meaning that an effective \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa> strategy is more crucial than ever. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-ai-crawlers-struggle-with-javascript\">Why AI crawlers struggle with JavaScript\u003C\u002Fh3>\n\n\n\n\u003Cp>However, AI search crawlers struggle to render JavaScript effectively, instead relying on server-side rendering and HTML. Studies show GPTBot favours HTML, making excessive use of client-side JavaScript a risk to visibility. This highlights how server-side rendering and HTML-first strategies are essential for optimising content for AI-driven search.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-adapt-to-ai-driven-search-trends\">How to adapt to AI-driven search trends\u003C\u002Fh3>\n\n\n\n\u003Cp>To ensure your website remains discoverable, there are a number of things you can do to ensure your website is both functional for users and accessible to AI search crawlers. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Implement server-side rendering for essential content\u003C\u002Fli>\n\n\n\n\u003Cli>Embed core information such as the main content, metadata and navigation structures in the initial HTML\u003C\u002Fli>\n\n\n\n\u003Cli>Use static site generation or incremental static regeneration where possible\u003C\u002Fli>\n\n\n\n\u003Cli>Use JavaScript sparingly and with caution\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By prioritising accessibility for both traditional and AI crawlers, websites can be future-proofed for sustaining online visibility whilst enhancing the user experience.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-formalises-decade-old-faceted-navigation-guidelines\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-formalizes-decade-old-faceted-navigation-guidelines\u002F535586\u002F\">Google formalises decade-old faceted navigation guidelines\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has released \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F12\u002Fcrawling-december-faceted-nav\">official documentation on managing faceted navigation\u003C\u002Fa>, which was previously addressed in a 2014 blog post. Faceted navigation, commonly used on e-commerce sites for filtering products, poses SEO challenges by generating numerous URL combinations that can overload servers, waste crawl budgets, and weaken SEO performance.\u003C\u002Fp>\n\n\n\n\u003Cp>The new guidance emphasises performance optimisation and provides updated recommendations to handle modern SEO practices, including single-page applications. Google suggests two approaches for e-commerce sites to balance user-friendly filtering with SEO efficiency:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Non-Critical Filters – Block with robots.txt, use URL fragments, or apply rel=”nofollow” attributes.\u003C\u002Fli>\n\n\n\n\u003Cli>Business-Critical Filters – Standardise URL parameters, handle 404 errors properly and implement canonical tags strategically.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":136,"protected":186},31477,{"inline_featured_image":186,"footnotes":5},[193,194],[],[197],[1061,92,200,201,202,203,204,205,206],"post-31452",[],[],[1065,1066,1067,1068],{"path":161,"name":162},{"path":212,"name":213},{"path":103,"name":104},{"path":170,"name":135},"In December, Google rolled out its fourth and final core update of 2024 alongside a spam update. The core update aimed to refine ranking factors, impacting many websites across different sectors. Simultaneously, the spam update focused on combating spammy content and web practices, improving the overall search experience.  Along with these updates, a recent episode 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2024 Google Algorithm and Search Industry Updates | Impression",[1115,1116,1117,1119,1120,1121,1122,1123,1124,1125,1126,1128,1130,1132,1133,1134,1135,1136,1137,1138,1139],{"property":269,"content":1113},{"name":271,"content":272},{"property":174,"content":1118},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdecember-2024-google-algorithm-and-search-industry-updates\u002F",{"name":276,"content":277},{"property":279,"content":280},{"property":282,"content":1113},{"property":284,"content":1069},{"property":286,"content":1118},{"property":288,"content":289},{"property":291,"content":292},{"property":294,"content":1127},"2025-01-13T17:04:34+00:00",{"property":297,"content":1129},"2025-06-19T14:01:29+00:00",{"property":300,"content":1131},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fopen-graph-december-2024-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":303,"content":304},{"property":306,"content":307},{"property":309,"content":39},{"property":156,"content":4},{"property":312,"content":313},{"property":315,"content":1131},{"property":317,"content":318},{"property":320,"content":318},{"@context":322,"@graph":1141},[1142,1153,1159,1161,1167,1171,1189],{"@type":262,"@id":1143,"isPartOf":1144,"author":1145,"headline":135,"datePublished":1127,"dateModified":1129,"mainEntityOfPage":1146,"wordCount":1147,"publisher":1148,"image":1149,"thumbnailUrl":1151,"articleSection":1152,"inLanguage":337},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdecember-2024-google-algorithm-and-search-industry-updates\u002F#article",{"@id":1118},{"name":4,"@id":328},{"@id":1118},1123,{"@id":332},{"@id":1150},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdecember-2024-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Ffrede-langlois-W1fjsX7vdXs-unsplash-1.jpg?auto=compress%2Cformat&q=90",[104,17],{"@type":339,"@id":1118,"url":1118,"name":1113,"isPartOf":1154,"primaryImageOfPage":1155,"image":1156,"thumbnailUrl":1151,"datePublished":1127,"dateModified":1129,"breadcrumb":1157,"inLanguage":346},{"@id":341},{"@id":1150},{"@id":1150},{"@id":1158},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdecember-2024-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":348,"inLanguage":337,"@id":1150,"url":1151,"contentUrl":1151,"width":1160,"height":349},1920,{"@type":352,"@id":1158,"itemListElement":1162},[1163,1164,1165,1166],{"@type":355,"position":194,"name":162,"item":356},{"@type":355,"position":358,"name":213,"item":359},{"@type":355,"position":361,"name":104,"item":798},{"@type":355,"position":364,"name":135},{"@type":366,"@id":341,"url":356,"name":289,"description":5,"publisher":1168,"inLanguage":337,"potentialAction":1169},{"@id":368},{"@type":370,"target":1170,"query-input":374},{"@type":372,"urlTemplate":373},{"@type":376,"@id":368,"name":289,"url":356,"logo":1172,"image":382,"sameAs":1173,"@context":387,"email":388,"foundingDate":389,"legalName":390,"vatID":391,"description":392,"telephone":393,"address":1174,"location":1175,"areaServed":1185},{"@type":348,"inLanguage":337,"@id":378,"url":379,"contentUrl":379,"width":380,"height":381,"caption":289},[384,385,386],{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},[1176,1179,1182],{"@type":403,"name":404,"geo":1177,"address":1178,"photo":382,"telephone":410},{"@type":406,"latitude":407,"longitude":408},{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},{"@type":403,"name":412,"geo":1180,"address":1181,"photo":421,"telephone":422},{"@type":406,"latitude":414,"longitude":415},{"@type":395,"streetAddress":417,"addressLocality":418,"addressRegion":419,"postalCode":420,"addressCountry":400},{"@type":403,"name":424,"geo":1183,"address":1184},{"@type":406,"latitude":426,"longitude":427},{"@type":395,"streetAddress":429,"addressLocality":430,"addressRegion":431,"postalCode":432,"addressCountry":433},[1186,1187,1188],{"@type":436,"name":437},{"@type":436,"name":439},{"@type":436,"name":433},{"@type":442,"@id":443,"name":4,"image":1190,"url":175},{"@type":348,"inLanguage":337,"@id":445,"url":7,"contentUrl":7,"caption":4},{"self":1192,"collection":1197,"about":1199,"author":1201,"replies":1203,"version-history":1206,"predecessor-version":1209,"wp:featuredmedia":1213,"wp:attachment":1216,"wp:term":1219,"curies":1226},[1193],{"href":1194,"targetHints":1195},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F31452",{"allow":1196},[452],[1198],{"href":455},[1200],{"href":458},[1202],{"embeddable":87,"href":461},[1204],{"embeddable":87,"href":1205},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=31452",[1207],{"count":841,"href":1208},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F31452\u002Frevisions",[1210],{"id":1211,"href":1212},33549,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F31452\u002Frevisions\u002F33549",[1214],{"embeddable":87,"href":1215},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F31477",[1217],{"href":1218},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=31452",[1220,1222,1224],{"taxonomy":481,"embeddable":87,"href":1221},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=31452",{"taxonomy":484,"embeddable":87,"href":1223},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=31452",{"taxonomy":156,"embeddable":87,"href":1225},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=31452",[1227],{"name":490,"href":491,"templated":87},{"id":1229,"date":1230,"date_gmt":1230,"guid":1231,"modified":148,"modified_gmt":148,"slug":1233,"status":18,"type":92,"link":147,"title":1234,"content":1235,"excerpt":1237,"author":188,"featured_media":1238,"comment_status":19,"ping_status":19,"sticky":186,"template":5,"format":190,"meta":1239,"categories":1240,"collections":1241,"coauthors":1242,"class_list":1243,"acf":1245,"head_links":1246,"breadcrumbs":1247,"url_path":147,"search_description":1252,"featured_image_urls":1253,"authors":1285,"type_nicename":262,"reading_minutes":149,"category":1293,"yoast_title":1296,"yoast_meta":1297,"yoast_json_ld":1323,"_links":1373},30974,"2024-11-13T10:40:03",{"rendered":1232},"\u002F?p=30974","october-2024-google-algorithm-and-search-industry-updates",{"rendered":145},{"rendered":1236,"protected":186},"\n\u003Cp>This month we bring you some exciting developments and updates from the world of search.\u003C\u002Fp>\n\n\n\n\u003Cp>Following a turbulent few weeks post-August core update, Google has announced the rollout of the third core update for the year. This update follows an announcement at Google’s recent Web Creator Summit, where we were warned another search update was on the horizon. \u003C\u002Fp>\n\n\n\n\u003Cp>Despite conversations at the summit providing hope for those who experienced a significant drop in rankings and traffic, Google has advised that recovery should not be expected as a result of the November 2024 core update.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google has updated its Core Web Vitals documentation, particularly around the INP (Interaction to Next Paint) metric, reinforcing a consistent scoring approach that takes into account mobile performance. \u003C\u002Fp>\n\n\n\n\u003Cp>More helpful advice comes as Google Search Central publishes a new guide on Google Trends which aims to help marketers leverage search trends for smarter content strategies.\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, in the world of AI, OpenAI has unveiled powerful new features in ChatGPT, including an enhanced search tool aimed at delivering more accurate, context-driven answers. \u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore…\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-november-2024-core-update-is-now-rolling-out\">Google November 2024 Core Update is now rolling out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#openai-releases-chatgpt-search-and-more\">OpenAI releases ChatGPT Search and more\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-downgrading-rankings-of-content-starkly-different-from-main-content\">Google Search downgrading rankings of content starkly different from main content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#core-web-vitals-documentation-updated\">Core Web Vitals documentation updated\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#whats-been-updated\">What’s been updated?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-google-trends-seo-documentation\">New Google Trends SEO documentation\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-november-2024-core-update-is-now-rolling-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-november-2024-core-update-rolling-out-38396.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2024-11-12&utm_medium=email\">Google November 2024 Core Update is now rolling out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google started rolling out its November 2024 core update on November 11 and it was confirmed on X that it would take two weeks to fully implement. \u003C\u002Fp>\n\n\n\n\u003Cp>In the confirmation on X, Google stated that: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\">\u003Cem>“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.\u003C\u002Fem> \u003Cem>We’ll update our ranking release history page in the near future, and update it when the rollout is complete.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>While it’s too early to comment on its impact, we can see from SERP volatility tools that volatility remains high in the UK after a couple of periods of very high volatility were experienced on desktop throughout October: \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"436\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fserp-volatility-october-24.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30982\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This follows a similar pattern for mobile:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"434\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fserp-volatility-mobile-october-24.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30981\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This update follows \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-update-coming-38323.html\">an announcement at Google’s recent Web Creator Summit\u003C\u002Fa>, where we were warned another search update was on the horizon. \u003C\u002Fp>\n\n\n\n\u003Cp>The August 2024 core update caused significant fluctuations in visibility for many sites and those who \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-core-update-reversal-reversed-38101.html\">saw improvements following earlier drops reported that these gains have since reversed\u003C\u002Fa>. This prompted many creators at the summit to express their concerns and ask questions to Google employees.\u003C\u002Fp>\n\n\n\n\u003Cp>Discussions at the summit primarily focused on the impact of recent \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm updates\u003C\u002Fa>, particularly the September 2023 Helpful Content Update (HCU), which impacted ranking and traffic for many websites. \u003C\u002Fp>\n\n\n\n\u003Cp>Google representatives, including Search Liaison Danny Sullivan and VP Pandu Nayak, engaged directly with attendees and listened to their experiences and concerns. Although they did not explicitly advise anyone to “move on,” some attendees interpreted the company’s comments as a signal to consider alternative strategies or diversify traffic sources, rather than solely relying on recovery from Google search changes.\u003C\u002Fp>\n\n\n\n\u003Cp>Google cautioned attendees not to expect immediate improvements from the upcoming update, especially if their sites had been heavily affected by HCU. Despite creators’ concerns that smaller publishers are often deprioritised in favour of larger brands, Google maintained that their primary focus remains on user experience across the web. \u003C\u002Fp>\n\n\n\n\u003Cp>While attendees valued the chance to voice their frustrations openly, Google clarified that feedback from this event would not likely affect the update which is currently rolling out.\u003C\u002Fp>\n\n\n\n\u003Cp>You can \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">read more about the previous Google algorithm updates\u003C\u002Fa> in our guide.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"openai-releases-chatgpt-search-and-more\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fchatgpt-search-38337.html\">OpenAI releases ChatGPT Search and more\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Over the past few months, OpenAI has been testing a feature called SearchGPT. Now, OpenAI is also testing Search within ChatGPT, which is currently available only to ChatGPT Plus and Team users, with plans to eventually make it accessible to everyone.\u003C\u002Fp>\n\n\n\n\u003Cp>With Search within ChatGPT, when users ask a question, they can now see the sites and articles that contributed to the AI’s answer. For some questions, users will see a split screen: on one side, they’ll see the standard AI-generated answer, and on the other side, a list of citations with links to the articles and posts that helped generate the response. Alternatively, users might see citations directly in the answer itself, along with a link at the bottom to the sources.\u003C\u002Fp>\n\n\n\n\u003Cp>Search within ChatGPT uses three types of bots:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>OAI-SearchBot – Handles searching tasks.\u003C\u002Fli>\n\n\n\n\u003Cli>ChatGPT-User – Tracks user actions in ChatGPT.\u003C\u002Fli>\n\n\n\n\u003Cli>GPTBot – Collects information to make ChatGPT smarter and safer.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Website owners can use robots.txt to control how these bots interact with their content. For example, they can allow bots to use their content in search results while blocking it from being used for AI training.\u003C\u002Fp>\n\n\n\n\u003Cp>Search within ChatGPT is still in its testing phase, though OpenAI has partnered with major news outlets like the Financial Times and Reuters to integrate their articles into AI-generated responses. OpenAI believes these partnerships will make the feature even more useful and appealing to users.\u003C\u002Fp>\n\n\n\n\u003Cp>What impact this will have on Google Search remains unknown.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-downgrading-rankings-of-content-starkly-different-from-main-content\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-content-difference-main-content-38305.html\">Google Search downgrading rankings of content starkly different from main content\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a statement from Google, the search engine has said that:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\">\u003Cem>“Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>This means Google’s systems try to assess whether certain pages or sections of a site align with the overall theme of that site. This could explain why some sections on sites like Forbes have seen notable drops in visibility over recent months, as they may not be thematically relevant to the main content of the site.\u003C\u002Fp>\n\n\n\n\u003Cp>This new approach seems to contradict previous statements from Google, which suggested that sites didn’t need to stay within a specific niche to perform well. Now, however, it appears that sticking to a consistent theme may be more important.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google clarified:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\">\u003Cem>“The site reputation abuse policy is not being tested, and it is still not algorithmic.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>This indicates that the recent visibility changes are not due to Google’s site reputation abuse policy. Instead, they are likely caused by a different algorithm that evaluates how closely content aligns with a site’s primary focus.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"core-web-vitals-documentation-updated\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fcore-web-vitals-documentation-updated\u002F531052\u002F\">Core Web Vitals documentation updated\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google recently updated its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.dev\u002Farticles\u002Fdefining-core-web-vitals-thresholds\">official documentation\u003C\u002Fa> on Core Web Vitals metrics thresholds, providing deeper insights into the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F\">Interaction to Next Paint (INP) metric\u003C\u002Fa>, which became part of the Core Web Vitals in 2024. \u003C\u002Fp>\n\n\n\n\u003Cp>To recap, INP measures the time it takes for a website to respond to user interactions such as clicks, taps, or keyboard inputs. Unlike the retired First Input Delay (FID), which only measured the delay of the first user interaction, INP tracks the response time of all interactions, giving a more accurate representation of the overall user experience. \u003C\u002Fp>\n\n\n\n\u003Cp>Put simply, a low INP score indicates that a site responds quickly to most user interactions, while a higher score means slower responsiveness. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"whats-been-updated\">What’s been updated?\u003C\u002Fh3>\n\n\n\n\u003Cp>The updated documentation explains the rationale behind the INP performance thresholds. \u003C\u002Fp>\n\n\n\n\u003Cp>Chrome chose a single set of thresholds for both mobile and desktop devices, despite the fact that mobile devices generally have more constraints (e.g., slower network speeds and less powerful hardware). This decision was made because user expectations for good or poor experiences are consistent across devices, and using a single threshold simplifies understanding. The thresholds are set as follows:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Good: INP under 200 ms\u003C\u002Fli>\n\n\n\n\u003Cli>Needs Improvement: INP between 200 ms and 500 ms\u003C\u002Fli>\n\n\n\n\u003Cli>Poor: INP over 500 ms\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"378\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Finp-paint-summary.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30980\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>When deciding these thresholds, the team considered real-world conditions, such as the performance of lower-end mobile devices, which account for a significant portion of web traffic. To accommodate these devices, the 200 ms threshold for “good” experiences was chosen which was based on mobile devices. \u003C\u002Fp>\n\n\n\n\u003Cp>Chrome’s team also analysed data from the top 10,000 websites, which make up a large proportion of internet traffic, and found that most sites struggled to achieve INP scores below 300 ms. As a result, 500 ms was set as the “poor” threshold, ensuring that the scoring system was achievable for the majority of popular websites.\u003C\u002Fp>\n\n\n\n\u003Cp>The update provides a more nuanced understanding of INP scoring and aims to ensure that the metrics are both realistic and meaningful for website performance, especially for mobile users.\u003C\u002Fp>\n\n\n\n\u003Cp>You can read more about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F\">Google’s INP metric and how to measure it\u003C\u002Fa> in our guide.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"new-google-trends-seo-documentation\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnew-google-trends-seo-documentation\u002F530840\u002F\">New Google Trends SEO documentation\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google Search Central has published a new guide on Google Trends, offering a comprehensive introduction to using the tool for search marketing. \u003C\u002Fp>\n\n\n\n\u003Cp>Useful for experienced marketers and those new to the industry, the guide contains six sections that explain how you can use Google Trends for various aspects of content strategy and competitor analysis.\u003C\u002Fp>\n\n\n\n\u003Cp>The six sections include: \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>About Google Trends: \u003C\u002Fstrong>The introduction provides a general overview of the tool, explaining how it can be used to identify popular topics and rising trends.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Monitoring trends using the Trending Now and Explore pages: \u003C\u002Fstrong>The second section discusses how users can explore recent trends and rising trends through the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftrends.google.com\u002Ftrends\u002Fexplore\">Explore tool\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftrends.google.com\u002Ftrending\">Trending now tool\u003C\u002Fa>. These allow you to view the latest global trends or narrow down to specific countries, time periods, categories, and types of searches (e.g., web, image, YouTube) to help you identify what’s gaining popularity.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Keyword research:\u003C\u002Fstrong> This section covers how to use the Explore tool for keyword research to identify terms that your audience is interested in\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Content prioritisation:\u003C\u002Fstrong> The “Content Calendar” section advises using Google Trends data to prioritise content topics according to seasonal trends. Here they emphasise the importance of having content ready and published before search interest peaks to ensure maximum visibility and engagement.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Competitor research and industry benchmarking:\u003C\u002Fstrong> Google Trends can also be a tool for competitor research, allowing you to benchmark your website’s performance against industry trends and competitors. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Analysing brand awareness and sentiment: \u003C\u002Fstrong>The final section explains how Google Trends can be used to measure brand awareness and sentiment by understanding how the public gauges your brand compared to your competitors. Trends in search interest can indicate shifts in brand perception, offering valuable insights that can guide you in creating content that addresses these changes.\u003C\u002Fp>\n\n\n\n\u003Cp>You can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fmonitor-debug\u002Ftrends-start\">read the full Google Trends documentation on Google Search Central\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":146,"protected":186},30984,{"inline_featured_image":186,"footnotes":5},[193,194],[],[197],[1244,92,200,201,202,203,204,205,206],"post-30974",[],[],[1248,1249,1250,1251],{"path":161,"name":162},{"path":212,"name":213},{"path":215,"name":17},{"path":170,"name":145},"This month we bring you some exciting developments and updates from the world of search. Following a turbulent few weeks post-August core update, Google has announced the rollout of the third core update for the year. This update follows an announcement at Google’s recent Web Creator Summit, where we were warned another search update was […]",{"thumbnail":1254,"medium":1255,"medium_large":1257,"large":1259,"1536x1536":1261,"2048x2048":1263,"post-thumbnail":1265,"12_col":1267,"default_landscape":1269,"default_portrait":1271,"6_col_and_margin_short":1273,"11_col_and_margin":1275,"9_col_rectangle":1277,"11_col":1279,"staff_image_696_600":1281,"rectangular_thumbnail":1283},{"url":150,"width":220,"height":220},{"url":1256,"width":49,"height":49},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200",{"url":1258,"width":52,"height":22},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=512&q=90&w=768",{"url":1260,"width":227,"height":228},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":1262,"width":58,"height":58},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1024&q=90&w=1536",{"url":1264,"width":61,"height":61},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1365&q=90&w=2048",{"url":1266,"width":64,"height":65},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":1268,"width":67,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":1270,"width":70,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":1272,"width":44,"height":70},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":1274,"width":64,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":1276,"width":74,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":1278,"width":76,"height":77},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":1280,"width":79,"height":68},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":1282,"width":43,"height":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":1284,"width":82,"height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[1286],{"id":188,"path":255,"display_name":4,"job_title":9,"description":5,"avatar_url":101,"acf":1287},{"job_title":9,"full_bio":10,"specialist_service_links":1288,"photo":1291},[1289],{"page":1290,"link_text":17},{"ID":14,"post_author":15,"post_date":16,"post_date_gmt":16,"post_content":5,"post_title":17,"post_excerpt":5,"post_status":18,"comment_status":19,"ping_status":19,"post_password":5,"post_name":20,"to_ping":5,"pinged":5,"post_modified":21,"post_modified_gmt":21,"post_content_filtered":5,"post_parent":22,"guid":23,"menu_order":22,"post_type":24,"post_mime_type":5,"comment_count":25,"filter":26,"url_path":27},{"ID":29,"id":29,"title":30,"filename":31,"filesize":32,"url":33,"link":34,"alt":5,"author":35,"description":5,"caption":5,"name":36,"status":37,"uploaded_to":22,"date":38,"modified":38,"menu_order":22,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":1292},{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":44,"default_portrait":71,"default_portrait-width":44,"default_portrait-height":70,"6_col_and_margin_short":72,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":73,"11_col_and_margin-width":7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2024 Google algorithm and search industry updates | Impression",[1298,1299,1300,1302,1303,1304,1305,1306,1307,1308,1309,1311,1313,1315,1316,1317,1318,1319,1320,1321,1322],{"property":269,"content":1296},{"name":271,"content":272},{"property":174,"content":1301},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Foctober-2024-google-algorithm-and-search-industry-updates\u002F",{"name":276,"content":277},{"property":279,"content":280},{"property":282,"content":1296},{"property":284,"content":1252},{"property":286,"content":1301},{"property":288,"content":289},{"property":291,"content":292},{"property":294,"content":1310},"2024-11-13T10:40:03+00:00",{"property":297,"content":1312},"2024-11-13T10:40:05+00:00",{"property":300,"content":1314},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fopen-graph-october-2024-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":303,"content":304},{"property":306,"content":307},{"property":309,"content":39},{"property":156,"content":4},{"property":312,"content":313},{"property":315,"content":1314},{"property":317,"content":318},{"property":320,"content":318},{"@context":322,"@graph":1324},[1325,1336,1342,1343,1349,1353,1371],{"@type":262,"@id":1326,"isPartOf":1327,"author":1328,"headline":145,"datePublished":1310,"dateModified":1312,"mainEntityOfPage":1329,"wordCount":1330,"publisher":1331,"image":1332,"thumbnailUrl":1334,"articleSection":1335,"inLanguage":337},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Foctober-2024-google-algorithm-and-search-industry-updates\u002F#article",{"@id":1301},{"name":4,"@id":328},{"@id":1301},1838,{"@id":332},{"@id":1333},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Foctober-2024-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&q=90",[104,17],{"@type":339,"@id":1301,"url":1301,"name":1296,"isPartOf":1337,"primaryImageOfPage":1338,"image":1339,"thumbnailUrl":1334,"datePublished":1310,"dateModified":1312,"breadcrumb":1340,"inLanguage":346},{"@id":341},{"@id":1333},{"@id":1333},{"@id":1341},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Foctober-2024-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":348,"inLanguage":337,"@id":1333,"url":1334,"contentUrl":1334,"width":349,"height":350},{"@type":352,"@id":1341,"itemListElement":1344},[1345,1346,1347,1348],{"@type":355,"position":194,"name":162,"item":356},{"@type":355,"position":358,"name":213,"item":359},{"@type":355,"position":361,"name":17,"item":362},{"@type":355,"position":364,"name":145},{"@type":366,"@id":341,"url":356,"name":289,"description":5,"publisher":1350,"inLanguage":337,"potentialAction":1351},{"@id":368},{"@type":370,"target":1352,"query-input":374},{"@type":372,"urlTemplate":373},{"@type":376,"@id":368,"name":289,"url":356,"logo":1354,"image":382,"sameAs":1355,"@context":387,"email":388,"foundingDate":389,"legalName":390,"vatID":391,"description":392,"telephone":393,"address":1356,"location":1357,"areaServed":1367},{"@type":348,"inLanguage":337,"@id":378,"url":379,"contentUrl":379,"width":380,"height":381,"caption":289},[384,385,386],{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},[1358,1361,1364],{"@type":403,"name":404,"geo":1359,"address":1360,"photo":382,"telephone":410},{"@type":406,"latitude":407,"longitude":408},{"@type":395,"streetAddress":396,"addressLocality":397,"addressRegion":398,"postalCode":399,"addressCountry":400},{"@type":403,"name":412,"geo":1362,"address":1363,"photo":421,"telephone":422},{"@type":406,"latitude":414,"longitude":415},{"@type":395,"streetAddress":417,"addressLocality":418,"addressRegion":419,"postalCode":420,"addressCountry":400},{"@type":403,"name":424,"geo":1365,"address":1366},{"@type":406,"latitude":426,"longitude":427},{"@type":395,"streetAddress":429,"addressLocality":430,"addressRegion":431,"postalCode":432,"addressCountry":433},[1368,1369,1370],{"@type":436,"name":437},{"@type":436,"name":439},{"@type":436,"name":433},{"@type":442,"@id":443,"name":4,"image":1372,"url":175},{"@type":348,"inLanguage":337,"@id":445,"url":7,"contentUrl":7,"caption":4},{"self":1374,"collection":1379,"about":1381,"author":1383,"replies":1385,"version-history":1388,"predecessor-version":1392,"wp:featuredmedia":1396,"wp:attachment":1399,"wp:term":1402,"curies":1409},[1375],{"href":1376,"targetHints":1377},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F30974",{"allow":1378},[452],[1380],{"href":455},[1382],{"href":458},[1384],{"embeddable":87,"href":461},[1386],{"embeddable":87,"href":1387},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=30974",[1389],{"count":1390,"href":1391},7,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F30974\u002Frevisions",[1393],{"id":1394,"href":1395},30986,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F30974\u002Frevisions\u002F30986",[1397],{"embeddable":87,"href":1398},"\u002Fwp-j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