[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Famy-smallman":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":122,"head_links":123,"breadcrumbs":110,"posts":127,"pages":105,"head":444},"Amy Smallman","","Senior Paid Social Strategist at Impression.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":30,"page_content_modules":85,"hero":106},"Senior Paid Social Strategist","\u003Cp>Senior Paid Social Strategist. Joined Impression in April 2022.\u003C\u002Fp>\n\u003Cp>I graduated with a Marketing degree from Nottingham Trent University in 2019, where I completed a placement year at an international automotive company. Since then, I have worked agency-side in a few broader digital and social-focused roles. I really enjoy the variety that comes with working for an agency, no two days are the same and I love tackling the challenges that come with working with such a range of different clients.\u003C\u002Fp>\n\u003Cp>Day to day, my role involves planning strategy across my accounts, preparing for future activity, analysing campaigns and using this data to make changes to drive best performance. I spend a lot of time with my clients, providing recommendations for them based on data-backed reports. Paid social is such an evolving channel, so it’s really important and interesting to stay ahead of the game.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’ve been told I make really good prawn pasta!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite thing to do is explore new places and find hidden gems! I love how every weekend in London feels like a city break!\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},233,"98","2020-12-21 13:00:55","Paid Social","publish","closed","paid-social","2026-01-13 11:01:54",169,"\u002F?page_id=233",0,"page","0","raw","\u002Fpaid-media\u002Fpaid-social\u002F",{"ID":31,"id":31,"title":32,"filename":33,"filesize":25,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":25,"date":39,"modified":39,"menu_order":25,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},16687,"Amy-Smallman","Amy-Smallman.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&q=90","\u002Famy-smallman\u002F","12","amy-smallman","inherit","2022-04-20 11:39:21","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":45,"default_portrait":72,"default_portrait-width":45,"default_portrait-height":71,"6_col_and_margin_short":73,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":69,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":69,"staff_image_696_600":81,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[86],{"acf_fc_layout":87,"reduced":88,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":89,"posts":90},"author_posts",true,"Amy Smallman’s posts",{"data":91,"pages":105},[92],{"type_key":93,"title":94,"excerpt":95,"to":96,"postedAt":97,"readingTime":98,"image":99,"authors":100,"category":103},"post","The Pinterest Performance+ Playbook: Strategies for smarter investment","\u003Cp>Pinterest, the visually driven social media platform, has officially entered the AI-powered advertising game with the launch of Performance+. Pinterest’s Performance+ is a new suite of automation tools for Paid Social advertisers designed to maximise efficiency and results by guiding advertisers through the campaign setup process by simplifying ad creation, targeting, and bidding. We’ve been […]\u003C\u002Fp>\n","\u002Fblog\u002Fpinterest-performance-plus-advertising\u002F","2025-03-13T14:29:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fdima-solomin-UKAViH-hFMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[101],{"name":4,"image":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAmy-Smallman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":104,"name":18},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","1",{"type":107,"style":108,"title":109,"heading":4,"intro":11,"services":12,"breadcrumbs":110,"photo":47,"social":122},"author","dark","Meet the Team",[111,114,117,120],{"path":112,"name":113},"\u002F","Home",{"path":115,"name":116},"\u002Fabout\u002F","About Us",{"path":118,"name":119},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":121,"name":4},null,{"twitter":5,"linkedin":5},[124],{"rel":125,"href":126},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Famy-smallman\u002F",[128],{"id":129,"date":130,"date_gmt":130,"guid":131,"modified":97,"modified_gmt":97,"slug":133,"status":19,"type":93,"link":96,"title":134,"content":135,"excerpt":138,"author":139,"featured_media":140,"comment_status":20,"ping_status":20,"sticky":137,"template":5,"format":141,"meta":142,"categories":144,"collections":146,"coauthors":147,"class_list":149,"acf":157,"head_links":158,"breadcrumbs":159,"url_path":96,"search_description":166,"featured_image_urls":167,"authors":202,"type_nicename":211,"reading_minutes":98,"category":212,"yoast_title":214,"yoast_meta":215,"yoast_json_ld":269,"_links":395},32449,"2025-03-13T14:29:30",{"rendered":132},"\u002F?p=32449","pinterest-performance-plus-advertising",{"rendered":94},{"rendered":136,"protected":137},"\n\u003Cp>Pinterest, the visually driven social media platform, has officially entered the AI-powered advertising game with the launch of Performance+. Pinterest’s Performance+ is a new suite of automation tools for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> advertisers designed to maximise efficiency and results by guiding advertisers through the campaign setup process by simplifying ad creation, targeting, and bidding.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve been among the first to trial the efficacy of the tools compared to the traditional setup, including elements like Performance+ ROAS, which (at the time of writing) remain in beta testing. Initial results from our client’s Performance+ campaigns show promising improvements:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>10%+ lower CPA for Conversion and Catalogue Sales campaigns\u003C\u002Fli>\n\n\n\n\u003Cli>30%+ lower CPC for Consideration campaigns\u003C\u002Fli>\n\n\n\n\u003Cli>Around 50% time savings in campaign creation\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Since 2020, we’ve seen platforms such as Meta and Google take steps towards ad automation through formats such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhat-is-meta-advantage-suite\u002F\">Meta’s Advantage+\u003C\u002Fa> and Google’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhat-are-performance-max-campaigns\u002F\">Performance Max\u003C\u002Fa>. Now that Pinterest is throwing its hat into the ring, are advertisers eager to give this black box solution a go? Despite the simplicity these formats offer, solely relying on automation isn’t always the best approach.\u003C\u002Fp>\n\n\n\n\u003Cp>So what’s the key to success here?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Strategic experimentation and continuous optimisation.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In this blog, we’ll break down what Performance+ offers to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fpinterest-advertising\u002F\">Pinterest advertisers\u003C\u002Fa>, how we approached it strategically, and what best practices we recommend based on our experience with AI-powered ad solutions.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-pinterest-performance\">What is Pinterest Performance+?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#performance-campaign\">Performance+ Campaign\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#performance-creative\">Performance+ Creative\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#performance-bidding-budgeting\">Performance+ Bidding & Budgeting\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#performance-targeting\">Performance+ Targeting\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#a-strategic-approach-to-pinterest-performance\">A Strategic Approach to Pinterest Performance+\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#key-considerations-for-pinterest-performance-campaigns\">Key considerations for Pinterest Performance+ campaigns\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#historical-data-is-the-key-to-better-performance\">Historical data is the key to better performance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#creatives-are-the-primary-lever-for-success\">Creatives are the primary lever for success\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#performance-bidding\">Performance+ Bidding\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#performance-targeting\">Performance+ Targeting\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-pinterest-performance\">\u003Cstrong>What is Pinterest Performance+?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Pinterest Performance+ provides you with AI-powered tools that streamline your campaigns by offering AI to set up campaign creations, such as smart bidding and automated targeting based on campaign goals – ultimately taking more steps out of the manual campaign creation process. Below, we take a look at some of the solutions offered by Performance+.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"performance-campaign\">Performance+ Campaign\u003C\u002Fh3>\n\n\n\n\u003Cp>A fully AI-automated campaign setup for Consideration, Conversion, and Catalogue Sales campaigns. The system optimises targeting, bidding, and creative delivery, enabling advertisers to launch campaigns with minimal manual input.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"performance-creative\">Performance+ Creative\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Creative optimisation\u003C\u002Fstrong> designed for Catalogue sales, this feature automatically generates shopping and collection ads. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Creative backgrounds\u003C\u002Fstrong> use Gen AI to replace plain product Pin backgrounds with inspiring lifestyle imagery.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"performance-bidding-budgeting\">Performance+ Bidding & Budgeting\u003C\u002Fh3>\n\n\n\n\u003Cp>AI-driven bidding dynamically adjusts bids to maximise efficiency. Budgets can be set as lifetime or daily, with automated distribution based on performance data.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"performance-targeting\">Performance+ Targeting\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest’s AI expands audience reach beyond traditional keyword and interest-based targeting by analysing the visual and written content of ads. \u003C\u002Fp>\n\n\n\n\u003Cp>Performance+ ROAS Optimisation\u003C\u002Fp>\n\n\n\n\u003Cp>In open beta for users, this feature is designed to maximise conversion value while efficiently distributing ad budget. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"a-strategic-approach-to-pinterest-performance\">\u003Cstrong>A Strategic Approach to Pinterest Performance+\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>While Pinterest recommends fully adopting Performance+ automation, we’ve learned from experience that strategic testing and optimisation are essential. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"key-considerations-for-pinterest-performance-campaigns\">Key considerations for Pinterest Performance+ campaigns\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest’s Performance+ Campaigns can deliver stronger results than manually managed Catalogue sales, conversion, or consideration campaigns but only with the right approach.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"historical-data-is-the-key-to-better-performance\">Historical data is the key to better performance\u003C\u002Fh4>\n\n\n\n\u003Cp>Performance+ relies on historical conversion data to make informed decisions. When ad accounts and creatives have proven past performance, AI can optimise bidding, targeting, and creative delivery more effectively, similar to how \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F\">Meta’s Advantage+\u003C\u002Fa> improves with established customer insights.\u003C\u002Fp>\n\n\n\n\u003Cp>Without sufficient data, Performance+ may require higher budgets and extended learning phases before reaching optimal performance.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"creatives-are-the-primary-lever-for-success\">Creatives are the primary lever for success\u003C\u002Fh4>\n\n\n\n\u003Cp>Since AI manages targeting and bidding, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">creative\u003C\u002Fa> quality is the most significant factor influencing performance. Pinterest is a visual-first platform, so aligning with its native aesthetic is essential.\u003C\u002Fp>\n\n\n\n\u003Cp>To maximise engagement and conversions: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Test different ad formats (static, video, carousels) to identify what resonates across different audience segments and funnel stages.\u003C\u002Fli>\n\n\n\n\u003Cli>Experiment with multiple messaging and creative angles to refine positioning and improve relevance\u003C\u002Fli>\n\n\n\n\u003Cli>Ensure high-quality visuals as Pinterest users seek inspiration, so high-quality, engaging imagery is crucial for capturing attention and driving conversions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"performance-bidding\">Performance+ Bidding\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest recommends ROAS Optimisation (highest value bidding) to maximise conversion value. However, our experience across platforms indicates that this is not always the best approach. As this was in beta at the time, we had to find out for ourselves whether Pinterest’s Performance+ ROAS bidding would outperform Performance+ Highest Volume.\u003C\u002Fp>\n\n\n\n\u003Cp>We tested both the \u003Cstrong>highest value (ROAS)\u003C\u002Fstrong> and\u003Cstrong> highest volume\u003C\u002Fstrong> bidding strategies to see what worked best for different products and audiences.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"697\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fimpression-pinterest-performance-plus-data-test.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32456\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>The results show that ROAS bidding outperformed volume – however please bear in mind advertiser results may vary – and there may be strategic choices for choosing Volume over Value:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>For new campaigns or product launches, ‘highest volume bidding’ might be the preferred choice to ensure the algorithm gathers enough data to begin learning and optimising effectively. \u003C\u002Fli>\n\n\n\n\u003Cli>For ROAS-focused campaigns, ‘highest value bidding’ might deliver better results only where there is sufficient historical data to guide AI decisions. However, because this approach usually drives lower conversion rates and fewer total conversions (albeit at a higher average order value), it can take a longer time to exit the learning phase, requiring a higher budget to be effective. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Brands with bigger budgets, a wide product Catalogue, and varied price points might see the best results with Performance+ ROAS bidding feature. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"performance-targeting\">Performance+ Targeting\u003C\u002Fh3>\n\n\n\n\u003Cp>Like many platforms, Pinterest now recommends broad targeting as the ideal approach. However, our findings suggest a more nuanced strategy depending on product type and budget:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>The results\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>For products with a short conversion cycle and larger budgets, broad targeting enables AI to optimise at scale, driving efficiency.\u003C\u002Fli>\n\n\n\n\u003Cli>For products with longer consideration periods or smaller budgets, a more controlled approach yields higher-quality traffic and better conversion rates.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>To optimise Performance+ Targeting for maximum impact, we’ve found out that:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Layered targeting enhances efficiency. Combining interest-based and keyword targeting with Performance+ expansion often results in lower CPMs and CPCs while maintaining audience relevance.\u003C\u002Fli>\n\n\n\n\u003Cli>Monitor performance closely. Pinterest provides performance breakdowns for Performance+ targeting, allowing advertisers to refine strategies in real time. \u003C\u002Fli>\n\n\n\n\u003Cli>Test and refine audiences. Experimentation is key, adjusting targeting settings balances reach and conversion efficiency for optimal results.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>AI isn’t going away anytime soon, and as it develops and evolves, we will see it integrate closer into digital marketing. Marketers who are getting started with \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fpinterest-advertising\u002F\">Pinterest advertising\u003C\u002Fa> should embrace it as a powerful tool for maximising performance and scalability. Pinterest’s Performance+ exemplifies this shift, offering AI-driven automation that simplifies campaign management with a goal of maximising ROAS. However, as with Meta’s Advantage+ and Google’s Performance Max, the key to success lies in strategic experimentation and continuous optimisation.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":95,"protected":137},103,32458,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":143,"_yoast_wpseo_metadesc":5,"inline_featured_image":137,"footnotes":5},"%%title%% %%page%% | Impression",[145],36,[],[148],246,[150,93,151,152,153,154,155,156],"post-32449","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social",[],[],[160,161,164,165],{"path":112,"name":113},{"path":162,"name":163},"\u002Fblog\u002F","Blog",{"path":104,"name":18},{"path":121,"name":94},"Pinterest, the visually driven social media platform, has officially entered the AI-powered advertising game with the launch of Performance+. Pinterest’s Performance+ is a new suite of automation tools for Paid Social advertisers designed to maximise efficiency and results by guiding advertisers through the campaign setup process by simplifying ad creation, targeting, and bidding. We’ve been 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