[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Fakshaya-korada":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":150,"head_links":151,"breadcrumbs":138,"posts":155,"pages":133,"head":902},"Akshaya Korada","","As a Paid Media Analyst, I love that I get to work with a range of different clients at Impression; it definitely keeps things exciting!",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":29,"page_content_modules":87,"hero":134},"Paid Media Analyst","\u003Cp>Paid Media Analyst. Joined Impression in November 2025.\u003C\u002Fp>\n\u003Cp>I moved to the UK in 2023 to do my Master’s in Marketing and Strategy, and since graduating, I’ve been working at a startup as a Founder’s Associate. It’s been a great experience wearing multiple hats and learning how a business works from the inside and out. Alongside that, I also work with a few freelance clients from the US, India and the UK, mostly helping them with social media strategy and content. I’m still in my “experiment” stage, figuring out where I want to specialise and paid media is something I haven’t had hands-on experience with yet, so I’m really excited to dive into it and learn everything I can.\u003C\u002Fp>\n\u003Cp>I love that I get to work with a range of different clients; it definitely keeps things exciting. My day-to-day usually involves optimising client accounts, writing ad copy, running performance reports, doing keyword research, and analysing campaign performance to find new opportunities for growth. There’s always something new to test, tweak and learn!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I can create elite-level travel itineraries 😎🏝️\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I love going to the gym, hiking, and reading fantasy books. I’m also really into content creation, and I’ll watch anything you recommend; Anime, movies, web series… if it’s good, it’s on my list\u003C\u002Fp>\n",[13],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},169,"98","2020-12-17 10:02:30","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},37248,"Akshaya-Korada","Akshaya-Korada.png",1340125,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&q=90","\u002Fakshaya-korada\u002F","12","akshaya-korada","inherit","2026-01-30 13:01:29","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1392,1200,{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":72,"default_portrait":73,"default_portrait-width":72,"default_portrait-height":71,"6_col_and_margin_short":74,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":75,"11_col_and_margin-width":76,"11_col_and_margin-height":69,"9_col_rectangle":77,"9_col_rectangle-width":78,"9_col_rectangle-height":79,"11_col":80,"11_col-width":81,"11_col-height":69,"staff_image_696_600":82,"staff_image_696_600-width":83,"staff_image_696_600-height":72,"rectangular_thumbnail":84,"rectangular_thumbnail-width":85,"rectangular_thumbnail-height":86},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[88],{"acf_fc_layout":89,"reduced":90,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":91,"posts":92},"author_posts",true,"Akshaya Korada’s posts",{"data":93,"pages":133},[94,111,123],{"type_key":95,"title":96,"excerpt":97,"to":98,"postedAt":99,"readingTime":100,"image":101,"authors":102,"category":108},"post","What’s new in Paid Media: April 2026 industry updates","\u003Cp>The Easter eggs may have been eaten, but the platforms saved a few surprises of their own! With spring finally in the air, here are the April updates to put a spring in every advertiser’s step. Read on to learn more about: Google upgrades Dynamic Search Ads to AI Max AI Max is a new […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-april-2026-industry-updates\u002F","2026-05-06T13:49:23",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[103,105],{"name":4,"image":104},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":106,"image":107},"Harry Clements","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":109,"name":110},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":95,"title":112,"excerpt":113,"to":114,"postedAt":115,"readingTime":116,"image":117,"authors":118,"category":122},"What’s new in Paid Media: February 2026 industry updates","\u003Cp>Spring is here, and Q1 is in full swing, so there’s plenty to catch up on in the world of Paid Media. ChatGPT Ads Are Officially Here ChatGPT has started showing ads to free-tier users in the US. OpenAI initially called this a cautious rollout, but ads are hitting on the very first prompt for […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-february-2026-industry-updates\u002F","2026-04-01T09:53:41",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119,120],{"name":4,"image":104},{"name":121,"image":107},"Anoush Mbuti",{"to":109,"name":110},{"type_key":95,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":132},"What’s new in Paid Media: November 2025 industry updates","\u003Cp>The nights are drawing in, and the end of the year is approaching fast. November is often a critical month for marketers as Black Friday and the Christmas rush kick sales into high gear. Alongside seasonal promotions, the paid media landscape is evolving rapidly. This month’s highlights include… Google Ads introduces Waze ads for Performance […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-november-2025-industry-updates\u002F","2026-04-22T08:13:08",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fjonathan-talbert-cDqofUZhR_M-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131],{"name":4,"image":104},{"to":109,"name":110},"1",{"type":135,"style":136,"title":137,"heading":4,"intro":11,"services":12,"breadcrumbs":138,"photo":47,"social":150},"author","dark","Meet the Team",[139,142,145,148],{"path":140,"name":141},"\u002F","Home",{"path":143,"name":144},"\u002Fabout\u002F","About Us",{"path":146,"name":147},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":149,"name":4},null,{"twitter":5,"linkedin":5},[152],{"rel":153,"href":154},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fakshaya-korada\u002F",[156,521,718],{"id":157,"date":158,"date_gmt":158,"guid":159,"modified":99,"modified_gmt":99,"slug":161,"status":19,"type":95,"link":98,"title":162,"content":163,"excerpt":166,"author":167,"featured_media":168,"comment_status":20,"ping_status":20,"sticky":165,"template":5,"format":169,"meta":170,"categories":173,"collections":177,"coauthors":178,"class_list":181,"acf":191,"head_links":192,"breadcrumbs":193,"url_path":98,"search_description":172,"featured_image_urls":202,"authors":237,"type_nicename":283,"reading_minutes":100,"category":284,"yoast_title":171,"yoast_meta":290,"yoast_json_ld":346,"_links":471},38993,"2026-05-06T13:49:21",{"rendered":160},"\u002F?p=38993","whats-new-in-paid-media-april-2026-industry-updates",{"rendered":96},{"rendered":164,"protected":165},"\n\u003Cp>The Easter eggs may have been eaten, but the platforms saved a few surprises of their own! With spring finally in the air, here are the April updates to put a spring in every advertiser’s step.\u003C\u002Fp>\n\n\n\n\u003Cp>Read on to learn more about:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-upgrades-dynamic-search-ads-to-ai-max\">Google upgrades Dynamic Search Ads to AI Max\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#chatgpt-ads-expand-with-cpc-pricing-and-logged-out-reach\">ChatGPT ads expand with CPC pricing and logged-out reach\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-rolls-out-reminder-ads-globally\">Reddit rolls out Reminder Ads globally\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-update-budget-pacing-toward-full-monthly-targets\">Google Ads update budget pacing toward full monthly targets\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-update-ai-agents-for-safety-and-compliance\">Google Ads update AI agents for safety and compliance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#other-minor-updates\">Other Minor Updates:\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#dv360-streamlines-youtube-partnerships-and-lookalike-audiences\">DV360 streamlines YouTube partnerships and Lookalike audiences\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-upgrades-dynamic-search-ads-to-ai-max\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fdsa-upgrade-to-ai-max-2026\u002F\">Google upgrades Dynamic Search Ads to AI Max\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>AI Max is a new format built on Gemini that uses real-time reasoning to match your site’s content against the conversational queries Dynamic Search Ads (DSA) regularly misses. The migration will be phased throughout 2026, meaning existing DSA campaigns will eventually be transitioned automatically. Unlike traditional DSA, AI Max analyses both on-page text and visual elements to generate headlines, drawing on far more of your site’s context than before.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>DSA is going away, and Google’s algorithms are taking on even more of the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-retire-dynamic-search-ads-ai-max-474262\">matching decisions\u003C\u002Fa>. If that loss of visibility makes you nervous, that’s fair, but the upside is better coverage of long-tail, conversational queries, which matter as AI-driven search grows. Get your landing pages and structured data in order now; AI Max lives or dies on how cleanly it can crawl your site. If DSA currently drives serious volume for you, expect some disruption during the switch. Running AI Max as a separate test campaign before the forced migration gives you a solid baseline to compare against when things get bumpy.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fcomparing-dsa-with-ai-max-for-search-campaigns.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39009\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fdsa-with-ai-max-timeline.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39011\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"chatgpt-ads-expand-with-cpc-pricing-and-logged-out-reach\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadage.com\u002Fad-age-video-podcast\u002Finsider\u002Faa-openai-advertisers-ads-performance-chatgpt-results\u002F\">ChatGPT ads expand with CPC pricing and logged-out reach\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>OpenAI has launched a dedicated Ads Manager for ChatGPT, introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdigiday.com\u002Fmarketing\u002Fopenai-turns-on-cost-per-click-ads-inside-chatgpt\u002F\">CPC pricing\u003C\u002Fa>, and started showing ads to logged-out users, giving media buyers more direct control over their campaigns. Inventory is no longer limited to registered accounts, representing a massive jump in potential reach, and CPC aligns the pricing model with traditional search (you pay for clicks, not impressions). That being said, early advertiser reports are mixed, performance is inconsistent, and nobody seems quite sure what “good” looks like yet.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The shift to CPC means you are finally paying for clicks rather than just hoping someone noticed your ad. The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.adexchanger.com\u002Fai\u002Fchatgpt-ads-have-begun-showing-up-for-logged-out-users\u002F\">logged-out\u003C\u002Fa> expansion is a clear signal that OpenAI is serious about building a proper ad channel. But the honest position right now is that returns are unproven. Run a contained test, get to know the Ads Manager, and keep your core search budget where it’s working until the data gives you a clearer reason to move it.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1834\" height=\"784\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fchatgpt-cpc-pricing-reach.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39005\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddit-rolls-out-reminder-ads-globally\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Freminder-ads-ga\">Reddit rolls out Reminder Ads globally\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Rolling out across both Awareness and Traffic objectives, the format adds a lightweight “Remind Me” button to standard image and video ads. When a user taps it, they receive two push notifications, one 24 hours before the event and one when it goes live, plus a calendar sync option and a link back to wherever you are sending traffic. Reddit’s early numbers show a 21% higher CTR on Traffic objectives compared to standard image ads.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"1400\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fglobal-reminder-ads-reddit.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39003\" style=\"width:300px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you have a specific moment to build towards, like a product launch, a flash sale, or a live event, this format secures a more active commitment from the user than a standard ad impression. Reddit’s community structure amplifies this; putting a countdown in front of highly engaged subreddits like \u003Cem>r\u002Fgaming\u003C\u002Fem> or \u003Cem>r\u002Fsneakers\u003C\u002Fem> means the audience is already primed for what you are announcing. Because you can track exactly how many people hit “Remind Me,” you get a real mid-funnel signal of intent rather than just guessing who actually paid attention.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-update-budget-pacing-toward-full-monthly-targets\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-changes-budget-pacing-rules-for-scheduled-campaigns-475107\">Google Ads update budget pacing toward full monthly targets\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Starting at the beginning of June, Google is changing how it handles budgets for campaigns that use ad schedules (such as running only on weekdays or during business hours). Previously, Google would naturally lower your total monthly spend if your ads only ran on a few days. However, the system will now aim to spend your full monthly budget (calculated as 30.4 times your daily budget) regardless of how limited your schedule is. This means that if you only run ads on weekends, Google will spend much more aggressively on those active days to ensure the entire monthly pot is used.\u003C\u002Fp>\n\n\n\n\u003Cp>The standard safety rules are not changing: Google will still never bill you more than 30.4 times your daily budget in a month, and it will never spend more than twice your daily budget on a single day. Your ads will also still respect your specific off times and won’t show when they aren’t scheduled. The big shift is simply that Google is moving from pacing by day to pacing by month, prioritising full budget utilisation over spreading your money evenly across the calendar.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"920\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fupdates-to-google-ads-budget-pacing-for-ad-scheduling.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39007\" style=\"width:400px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you use ad schedules to keep your costs down, you need to revisit your daily budget immediately, or you might see a significant spike in your monthly bill. For example, a campaign that previously spent £500 a month because it only ran on weekdays could suddenly jump to £1,500 a month under this new logic, even if you don’t change a single setting. To keep your spending the same as before, you should take your desired total monthly spend and divide it by 30.4 to find your new, lower daily budget.\u003C\u002Fp>\n\n\n\n\u003Cp>This update is a clear signal that Google wants its AI to have more flexibility to find customers whenever your ads are eligible to run. While this might help you capture more high-value leads on the days you are active, it removes the natural cost-saving benefit of a limited schedule. As this rolls out in June, keep a very close eye on your daily spend to ensure the AI’s more aggressive pacing is actually leading to better results and not just a faster way to drain your budget.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-update-ai-agents-for-safety-and-compliance\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-rolls-out-new-ai-safety-features-in-ads-advisor-474888\">Google Ads update AI agents for safety and compliance\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is enhancing its Ads Advisor assistant with agentic AI features designed to handle the tedious administrative hurdles that often stall campaign launches. Instead of marketers manually troubleshooting policy flags or waiting weeks for industry certifications, these new AI agents proactively scan accounts to fix violations, grant instant certifications, and monitor security 24\u002F7. By automating these background tasks and introducing a dedicated security dashboard with passkey support, Google aims to transform its AI from a simple help tool into an active operator. This shift allows advertisers to bypass the traditional fix and appeal cycle, theoretically leading to faster execution and significantly less manual oversight.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The arrival of these AI agents means you can spend less time acting as an IT admin and more time focusing on creative strategy and performance. If you have ever had a campaign paused for a minor policy misunderstanding or been delayed by a slow certification process, these tools should act as a fast track to keep your ads live and performing. However, while instant fixes sound ideal, it is still crucial to review the AI’s automated adjustments to ensure they align with your brand’s specific compliance standards. These updates will start to roll out to English accounts in the coming months.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"other-minor-updates\">Other Minor Updates:\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"dv360-streamlines-youtube-partnerships-and-lookalike-audiences\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fdisplayvideo\u002Fanswer\u002F17018879\">DV360 streamlines YouTube partnerships and Lookalike audiences\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has introduced two key updates to DV360. Creator-initiated brand partner access lets YouTube creators link sponsored videos directly to an advertiser’s DV360 account through YouTube Studio. \u003C\u002Fp>\n\n\n\n\u003Cp>On the audience side, Lookalike targeting is expanding beyond Demand Gen to cover YouTube Auction and Non-Guaranteed Instant Deal line items, replacing the older Audience Expansion tool. Creators can now push content straight into your DV360 pipeline, and you can amplify it right away. The Lookalike expansion is the one to prioritise, though. Having your first-party data work consistently across all YouTube inventory is a meaningful upgrade from what Audience Expansion offered. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re still relying on it for standard YouTube campaigns, migrate sooner rather than later. The targeting is far more precise, and there’s no good reason to stay on the old tool.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Look out for our May edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,{"rendered":97,"protected":165},213,39018,"standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":171,"_yoast_wpseo_metadesc":172,"inline_featured_image":165,"footnotes":5},"What’s new in Paid Media: April 2026 industry updates | Impression","Stay ahead with April 2026 Paid Media industry updates. Discover Google’s AI Max, ChatGPT CPC pricing, and Reddit Reminder Ads. Optimise your strategy today.",[174,175,176],36,40,286,[],[179,180],331,352,[182,95,183,184,185,186,187,188,189,190],"post-38993","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",[],[],[194,195,198,201],{"path":140,"name":141},{"path":196,"name":197},"\u002Fblog\u002F","Blog",{"path":199,"name":200},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"path":149,"name":96},{"thumbnail":203,"medium":205,"medium_large":207,"large":209,"1536x1536":213,"2048x2048":215,"post-thumbnail":217,"12_col":219,"default_landscape":221,"default_portrait":223,"6_col_and_margin_short":225,"11_col_and_margin":227,"9_col_rectangle":229,"11_col":231,"staff_image_696_600":233,"rectangular_thumbnail":235},{"url":101,"width":204,"height":204},640,{"url":206,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=134&q=90&w=200",{"url":208,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=513&q=90&w=768",{"url":210,"width":211,"height":212},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",1892,1000,{"url":214,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1025&q=90&w=1536",{"url":216,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1367&q=90&w=2048",{"url":218,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":220,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":222,"width":71,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":224,"width":72,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":226,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":228,"width":76,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":230,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":232,"width":81,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":234,"width":83,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":236,"width":85,"height":86},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[238,246],{"id":167,"path":239,"display_name":4,"job_title":10,"description":6,"avatar_url":104,"acf":240},"\u002Fabout\u002Four-team\u002Fakshaya-korada\u002F",{"job_title":10,"full_bio":11,"specialist_service_links":241,"photo":244},[242],{"page":243,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":245},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width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completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.",{"job_title":10,"full_bio":251,"specialist_service_links":252,"photo":255},"\u003Cp>Paid Media Analyst. Joined Impression in October 2025.\u003C\u002Fp>\n\u003Cp>I completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I was proud of myself when I finished runner-up at an amateur darts event and won ten pounds, as well as reaching as high as 245th in the UK on Clash Royale\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to play football, cricket, padel, darts, golf and pool. These are all sports I enjoy because they are great for socialising!\u003C\u002Fp>\n",[253],{"page":254,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":256,"id":256,"title":257,"filename":258,"filesize":23,"url":259,"link":260,"alt":5,"author":36,"description":5,"caption":5,"name":261,"status":38,"uploaded_to":23,"date":262,"modified":262,"menu_order":23,"mime_type":263,"type":41,"subtype":264,"icon":43,"width":265,"height":265,"sizes":266},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","impression-icon","2021-11-02 16:49:21","image\u002Fjpeg","jpeg",500,{"thumbnail":267,"thumbnail-width":48,"thumbnail-height":48,"medium":268,"medium-width":50,"medium-height":50,"medium_large":269,"medium_large-width":53,"medium_large-height":53,"large":270,"large-width":56,"large-height":57,"1536x1536":271,"1536x1536-width":59,"1536x1536-height":59,"2048x2048":272,"2048x2048-width":62,"2048x2048-height":62,"post-thumbnail":273,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":274,"12_col-width":68,"12_col-height":69,"default_landscape":275,"default_landscape-width":71,"default_landscape-height":72,"default_portrait":276,"default_portrait-width":72,"default_portrait-height":71,"6_col_and_margin_short":277,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":278,"11_col_and_margin-width":76,"11_col_and_margin-height":69,"9_col_rectangle":279,"9_col_rectangle-width":78,"9_col_rectangle-height":79,"11_col":280,"11_col-width":81,"11_col-height":69,"staff_image_696_600":281,"staff_image_696_600-width":83,"staff_image_696_600-height":72,"rectangular_thumbnail":282,"rectangular_thumbnail-width":85,"rectangular_thumbnail-height":86},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","Article",[285,286,287],{"id":174,"name":110,"path":109},{"id":175,"name":200,"path":199},{"id":176,"name":288,"path":289},"Programmatic","\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F",[291,293,295,298,300,303,306,308,310,312,315,318,321,324,327,329,332,334,336,339,341,344],{"property":292,"content":171},"title",{"property":294,"content":172},"description",{"name":296,"content":297},"robots","index, 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is here, and Q1 is in full swing, so there’s plenty to catch up on in the world of Paid Media.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#chatgpt-ads-are-officially-here\">ChatGPT Ads Are Officially Here\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddits-ai-powered-shopping-carousels-in-search\">Reddit’s AI-Powered Shopping Carousels in Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-launches-no-code-meridian-scenario-planner\">Google Launches No-Code Meridian Scenario Planner\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#microsoft-ads-multi-image-shopping-carousel\">Microsoft Ads Multi-Image Shopping Carousel\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-integrates-manus-ai-into-ads-manager\">Meta integrates Manus AI into Ads Manager\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-lookalike-audiences-now-contain-ai-signals\">Google’s Lookalike Audiences Now Contain AI Signals\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#other-minor-updates\">Other Minor Updates:\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#tiktok-launches-ai-ad-formats-for-entertainment\">TikTok Launches AI Ad Formats For Entertainment\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#perplexity-pulls-the-plug-on-ads\">Perplexity Pulls The Plug On Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-rolls-out-nano-banana-2\">Google Rolls Out Nano Banana 2\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"chatgpt-ads-are-officially-here\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Ftesting-ads-in-chatgpt\u002F\">ChatGPT Ads Are Officially Here\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>ChatGPT has started showing ads to free-tier users in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fopenai-starts-testing-chatgpt-ads-468593\">US\u003C\u002Fa>. OpenAI initially called this a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fopenai-coo-says-chatgpt-ad-rollout-will-be-iterative-470231\">cautious\u003C\u002Fa> rollout, but ads are hitting on the very first \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-ads-spotted-and-they-are-quite-aggressive-469651\">prompt\u003C\u002Fa> for commercial queries, rather than appearing after a few exchanges, like most people assumed. The privacy guardrails are strict: no chat histories or personal data are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fopenai-details-how-ads-will-work-in-chatgpt-468929\">shared\u003C\u002Fa> with advertisers, and users can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fa-preview-of-chatgpts-ad-controls-just-surfaced-468580\">opt out\u003C\u002Fa> of personalisation entirely. Even so, major brands are already scrapping for position on high-intent terms like “best” and “new.”\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fai-ads-are-here.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37692\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>Think bottom-of-funnel search, not top-of-funnel awareness, because personal data is off the table, so contextual relevance is all you have to work with. Start carving out a test budget before this reaches the UK. ChatGPT won’t conjure new buyers from thin air, but it will pull high-intent searchers away from Google and Microsoft, meaning you should be ready to move your budgets to where the conversation is happening.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddits-ai-powered-shopping-carousels-in-search\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fredditinc.com\u002Fnews\u002Fin-case-you-saw-it-we-are-testing-a-new-shopping-product-experience-in-search\">Reddit’s AI-Powered Shopping Carousels in Search\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Reddit is testing interactive “Shopping Carousels” directly within its search results. When a user searches for product-related advice, like “best noise-cancelling headphones” or “gift ideas for gamers,” a new AI-powered feature scans relevant community discussions for top-recommended products directly from discussions. Based on these conversations, the system generates carousel ads that include images, real-time pricing, and direct “where-to-buy” links sourced from Reddit’s Shopping and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Freddit-tests-ai-shopping-carousels-in-search-results-469646\">Dynamic Product Ads\u003C\u002Fa> (DPA) partners. The goal is to shorten the journey from “reading a review” to “making a purchase” without ever leaving the platform.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Freddit-shopping-carousels.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37690\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>For advertisers, this is a massive shift in how social proof is monetised. Because these carousels are triggered by community recommendations, your products are essentially being “vouched for” by the subreddits where they are mentioned. However, it’s worth noting that if the AI scans a thread where your product is being criticised, it may potentially affect how or if you show up. To make the most of this pilot, ensure your product feed is active and monitor your brand sentiment across relevant subreddits.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-launches-no-code-meridian-scenario-planner\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fnew-meridian-tool-puts-mmm-insights-directly-in-marketers-hands\u002F\">Google Launches No-Code Meridian Scenario Planner\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has launched \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-launches-scenario-planner-469536\">Scenario Planner\u003C\u002Fa>, a no-code interface built on its open-source Marketing Mix Model: Meridian. The goal is straightforward: to allow marketers to test budget allocations and see ROI estimates in real time without needing a data science background. Google cites its own research showing nearly 40% of organisations struggle to turn MMM outputs into actual decisions, and this is clearly aimed at that gap. By setting fixed or flexible budget constraints and adjusting channel spend, the dashboard shows you the impact on effectiveness and marginal ROI straight away.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fmeridican-scenario-planner.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37698\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>The analysis that used to sit with a data scientist is now something account managers can run themselves. Simulate different budget splits before committing spend, and use the built-in response curves to see where a channel is nearing saturation. This makes it much easier to spot where your next budget increase will pull its weight and where you’re already pushing into \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fmeridian\u002Fdocs\u002Fscenario-planning\u002Fmeridian-scenario-planner\">diminishing\u003C\u002Fa> returns.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"microsoft-ads-multi-image-shopping-carousel\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmicrosoft-advertising-adds-a-multi-image-creative-to-shopping-ads-469496\">Microsoft Ads Multi-Image Shopping Carousel\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Microsoft Advertising officially introduced multi-image support for Shopping campaigns, allowing advertisers to showcase up to 10 images for a single product. Previously, Bing Shopping ads were limited to one primary image, much like the standard Google Shopping format. Now, users can swipe through a carousel of additional images directly within the ad card on the search results page.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"302\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fmulti-image-shopping-carousels.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37696\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>From an advertiser’s perspective, this is a massive opportunity to improve traffic quality and conversion rates. This new feature can make your ads more visually engaging and help potential buyers take a closer look at your products before even leaving the SERP. By letting them see different angles, close-up details, or the product in use before they even click through to your site, you’re giving them more context that effectively helps them move further down the funnel. If you’re interested in using this new feature, you’ll need to update your product feed using the additional_image_link attribute, separating your secondary image URLs with a comma. It’s a simple update that could give your brand a significant visual edge in a competitive SERP.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-integrates-manus-ai-into-ads-manager\">Meta integrates Manus AI into Ads Manager\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta has dropped Manus AI into Ads Manager under the “Tools” \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialmediatoday.com\u002Fnews\u002Fmeta-launches-manus-ai-integration-in-ads-manager\u002F812288\u002F\">menu\u003C\u002Fa>. It works as an autonomous agent: custom reports, audience research, campaign optimisation, without the manual legwork. Meta is pushing it actively with pop-up prompts appearing mid-session to nudge advertisers towards it. Most observers see this as Meta making the case that its AI investment is paying off in something concrete rather than just capability demos.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fmanus-connectors-ad-manager.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37694\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>The tedious stuff, like pulling reports, building audiences, and visualising data, is now something you can delegate. This is worth \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmeta-adds-manus-ai-tools-into-ads-manager-469410\">testing\u003C\u002Fa> early, partly for the time savings and partly because Meta will almost certainly push these tools deeper into the buying process. It is better to learn how it behaves now than scramble when it becomes harder to avoid.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-lookalike-audiences-now-contain-ai-signals\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F13541369?hl=en-GB\">Google’s Lookalike Audiences Now Contain AI Signals\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google updated its Lookalike audience segments on Demand Gen campaigns to transition from a strict targeting tool to one driven by AI signals. Before the update, Lookalike segments had tiers (Narrow, Balanced, and Broad) from which advertisers could choose, and Google Ads would strictly remain within those targeting boundaries. Now, Google’s AI can target users outside that specific list if it predicts a user is highly likely to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-shifts-lookalike-to-ai-signals-in-demand-gen-469400\">convert\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>On one hand, this means less control for advertisers, as your ads no longer stay within a pre-approved audience bubble. On the other hand, the AI could potentially help you find new leads\u002Fconversions that would not have been found with stricter boundaries. This could especially benefit niche accounts where small seed lists previously led to “stuck” delivery or high CPAs. While the change has automatically been applied to all accounts, those who are not so keen on giving up control can opt out through a dedicated form.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"other-minor-updates\">Other Minor Updates:\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tiktok-launches-ai-ad-formats-for-entertainment\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.tiktok.com\u002FStreamings-Ads-Berlinale?lang=en-150\">TikTok Launches AI Ad Formats For Entertainment\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>TikTok rolled out two new formats for European entertainment marketers: Streaming Ads and New Title Launch. Streaming Ads serve personalised video carousels or multi-title media cards, while New Title Launch targets users based on genre preferences and price sensitivity. 80% of TikTok users cite that the app has an influence on their viewing choices. If you’re promoting streaming content or live events, there’s a real case for giving these a go.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"perplexity-pulls-the-plug-on-ads\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ft.com\u002Fcontent\u002F6eec07a5-34a8-4f78-a9ed-93ab4263d43c\">Perplexity Pulls The Plug On Ads\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Perplexity has dropped the sponsored placements it started trialling in 2024, and has no plans to revisit them. The reasoning is simple: ads risk undermining the credibility that an AI answer engine depends on. Paid visibility across Perplexity’s 780 million monthly queries is off the table, and organic citations and digital PR are the only way in now.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-rolls-out-nano-banana-2\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fai\u002Fnano-banana-2\u002F\">Google Rolls Out Nano Banana 2\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google DeepMind has pushed its latest image generation model, Nano Banana 2 (Gemini 3.1 Flash Image), directly into Google Ads. It brings cleaner text rendering, 4K resolution, real-time web grounding for data visuals, and character consistency across up to five subjects in a single workflow. The garbled-text issue that has dogged AI ad creatives for years is largely addressed by generating and iterating production-ready visuals without touching a design tool.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Look out for our April edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",{"rendered":113,"protected":165},37701,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":533,"_yoast_wpseo_metadesc":5,"inline_featured_image":165,"footnotes":5},"What’s new in Paid Media: March 2026 industry updates | Impression",[174,175,176],[],[179,537],353,[539,95,183,184,185,186,187,188,189,190],"post-37683",[],[],[543,544,545,546],{"path":140,"name":141},{"path":196,"name":197},{"path":199,"name":200},{"path":149,"name":112},"Spring is here, and Q1 is in full swing, so there’s plenty to catch up on in the world of Paid Media. ChatGPT Ads Are Officially Here ChatGPT has started showing ads to free-tier users in the US. OpenAI initially called this a cautious rollout, but ads are hitting on the very first prompt for […]",{"thumbnail":549,"medium":550,"medium_large":552,"large":554,"1536x1536":556,"2048x2048":558,"post-thumbnail":560,"12_col":562,"default_landscape":564,"default_portrait":566,"6_col_and_margin_short":568,"11_col_and_margin":570,"9_col_rectangle":572,"11_col":574,"staff_image_696_600":576,"rectangular_thumbnail":578},{"url":117,"width":204,"height":204},{"url":551,"width":50,"height":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=133",{"url":553,"width":53,"height":23},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1152&q=90&w=768",{"url":555,"width":211,"height":212},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"url":557,"width":59,"height":59},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1024",{"url":559,"width":62,"height":62},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=1365",{"url":561,"width":65,"height":66},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",{"url":563,"width":68,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"url":565,"width":71,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",{"url":567,"width":72,"height":71},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600",{"url":569,"width":65,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",{"url":571,"width":76,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",{"url":573,"width":78,"height":79},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",{"url":575,"width":81,"height":69},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",{"url":577,"width":83,"height":72},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",{"url":579,"width":85,"height":86},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[581,588],{"id":167,"path":239,"display_name":4,"job_title":10,"description":6,"avatar_url":104,"acf":582},{"job_title":10,"full_bio":11,"specialist_service_links":583,"photo":586},[584],{"page":585,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":30,"id":30,"title":31,"filename":32,"filesize":33,"url":34,"link":35,"alt":5,"author":36,"description":5,"caption":5,"name":37,"status":38,"uploaded_to":23,"date":39,"modified":39,"menu_order":23,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":587},{"thumbnail":47,"thumbnail-width":48,"thumbnail-height":48,"medium":49,"medium-width":50,"medium-height":51,"medium_large":52,"medium_large-width":53,"medium_large-height":54,"large":55,"large-width":56,"large-height":57,"1536x1536":58,"1536x1536-width":59,"1536x1536-height":60,"2048x2048":61,"2048x2048-width":62,"2048x2048-height":63,"post-thumbnail":64,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":67,"12_col-width":68,"12_col-height":69,"default_landscape":70,"default_landscape-width":71,"default_landscape-height":72,"default_portrait":73,"default_portrait-width":72,"default_portrait-height":71,"6_col_and_margin_short":74,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":75,"11_col_and_m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spend a lot of my time writing ad copy and monitoring client budgets to ensure we’re delivering the best results possible in alignment with our clients' goals.",{"job_title":10,"full_bio":593,"specialist_service_links":594,"photo":597},"\u003Cp>Paid Media Analyst. Joined Impression in October 2025.\u003C\u002Fp>\n\u003Cp>I studied Communication and Media, which fueled my interest in marketing. Before joining Impression, I dabbled in different areas from organic social to influencer marketing and content creation. I also spent a few months as a Dutch language teacher, but my first encounter with paid media was at a digital marketing bootcamp. This experience eventually led me to join the team here at Impression.\u003C\u002Fp>\n\u003Cp>My day-to-day at Impression is quite varied, but it mainly involves reporting, analysing, and optimising campaign performance. I also spend a lot of my time writing ad copy and monitoring client budgets to ensure we’re delivering the best results possible in alignment with our clients’ goals.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m really proud of launching my own fashion brand. Having always been passionate about fashion and dressing up, I noticed a gap in the market for stylish, modest clothing for young women, so I decided to design, produce, and launch my first collection entirely on my own. While I’ve put it to one side for now to focus on my development at Impression, I hope to continue building it slowly in the future.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m a huge foodie, so I love exploring new restaurants and experimenting with recipes. From time to time, I enjoy challenging myself by recreating my favourite restaurant dishes at home or making things entirely from scratch. When I’m not in the kitchen, I spend my time learning about fashion (trends and cultural shifts) and designing clothes, whether that’s for my own brand or just for myself.\u003C\u002Fp>\n",[595],{"page":596,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":23,"post_type":25,"post_mime_type":5,"comment_count":26,"filter":27,"url_path":28},{"ID":256,"id":256,"title":257,"filename":258,"filesize":23,"url":259,"link":260,"alt":5,"author":36,"description":5,"caption":5,"name":261,"status":38,"uploaded_to":23,"date":262,"modified":262,"menu_order":23,"mime_type":263,"type":41,"subtype":264,"icon":43,"width":265,"height":265,"sizes":598},{"thumbnail":267,"thumbnail-width":48,"thumbnail-height":48,"medium":268,"medium-width":50,"medium-height":50,"medium_large":269,"medium_large-width":53,"medium_large-height":53,"large":270,"large-width":56,"large-height":57,"1536x1536":271,"1536x1536-width":59,"1536x1536-height":59,"2048x2048":272,"2048x2048-width":62,"2048x2048-height":62,"post-thumbnail":273,"post-thumbnail-width":65,"post-thumbnail-height":66,"12_col":274,"12_col-width":68,"12_col-height":69,"default_landscape":275,"default_landscape-width":71,"default_landscape-height":72,"default_portrait":276,"default_portrait-width":72,"default_portrait-height":71,"6_col_and_margin_short":277,"6_col_and_margin_short-width":65,"6_col_and_margin_short-height":69,"11_col_and_margin":278,"11_col_and_margin-width":76,"11_col_and_margin-height":69,"9_col_rectangle":279,"9_col_rectangle-width":78,"9_col_rectangle-height":79,"11_col":280,"11_col-width":81,"11_col-height":69,"staff_image_696_600":281,"staff_image_696_600-width":83,"staff_image_696_600-height":72,"rectangular_thumbnail":282,"rectangular_thumbnail-width":85,"rectangular_thumbnail-height":86},[600,601,602],{"id":174,"name":110,"path":109},{"id":175,"name":200,"path":199},{"id":176,"name":288,"path":289},[604,605,606,608,609,610,611,612,613,614,615,617,619,621,622,623,624,626,627,628,629],{"property":292,"content":533},{"name":296,"content":297},{"property":153,"content":607},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-media-february-2026-industry-updates\u002F",{"name":301,"content":302},{"property":304,"content":305},{"property":307,"content":533},{"property":309,"content":547},{"property":311,"content":607},{"property":313,"content":314},{"property":316,"content":317},{"property":319,"content":616},"2026-03-31T16:05:33+00:00",{"property":322,"content":618},"2026-04-01T09:53:41+00:00",{"property":325,"content":620},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fopen-graph-whats-new-in-paid-feb-2026-2.png?auto=compress%2Cformat&q=90",{"property":328,"content":45},{"property":330,"content":331},{"property":333,"content":40},{"property":135,"content":625},"Akshaya Korada, Anoush 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":784,"yoast_title":730,"yoast_meta":788,"yoast_json_ld":814,"_links":865},35300,"2025-12-10T15:06:01",{"rendered":722},"\u002F?p=35300","whats-new-in-paid-media-november-2025-industry-updates",{"rendered":124},{"rendered":726,"protected":165},"\n\u003Cp>The nights are drawing in, and the end of the year is approaching fast. November is often a critical month for marketers as Black Friday and the Christmas rush kick sales into high gear. Alongside seasonal promotions, the paid media landscape is evolving rapidly.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>This month’s highlights include\u003C\u002Fstrong>…\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#\">Google Ads introduces Waze ads for Performance Max\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#personalised-ads-to-appear-in-metas-ai-chatbot\">Personalised Ads to appear in Meta’s AI Chatbot\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#paid-search-feels-the-impact-of-googles-ai-overviews\">Paid Search feels the impact of Google’s AI Overviews\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-introduces-ai-powered-assistants-to-spot-creative-and-optimisation-opportunities\">Google introduces AI-powered assistants to spot creative and optimisation opportunities\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tv-and-mobile-video-ad-updates-for-youtube-advertisers\">TV and mobile video ad updates for YouTube advertisers?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#improved-budget-planning-with-googles-investment-strategy-tool\">Improved budget planning with Google’s Investment Strategy tool\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-conversion-metric-and-incrementality-testing-in-google-ads\">New conversion metric and incrementality testing in Google Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-editor-and-display-video-360-enhancements\">Google Ads Editor and Display & Video 360 enhancements\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#performance-max-gets-direct-video-uploads\">Performance Max gets direct video uploads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-to-auto-link-youtube-channels-and-google-ads-accounts\">Google to auto-link YouTube channels and Google Ads accounts\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-ad-experiences\">New Ad Experiences\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#pinterest-announces-partnership-with-epsilon\">Pinterest announces partnership with Epsilon\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#reddits-interactive-ads-and-woocommerce-integration\">Reddit’s Interactive Ads and WooCommerce integration\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#amazon-prime-video-location-based-ads\">Amazon Prime Video -? Location-Based Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#other-notable-updates\">Other notable updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-api-opportunity-score-social-plugins\">Meta API, Opportunity Score & social plugins\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#microsoft-advertising-mobile-app-retiring\">Microsoft Advertising mobile app retiring\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#journey-aware-and-demand-gen-guidance\">Journey-aware and Demand Gen guidance\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16710258?sjid=11941312801271744622-EU\">Google Ads introduces Waze ads for Performance Max\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google will now allow you to create Performance Max campaigns that automatically share ads on popular navigation software, such as Waze. These placements will appear as “promoted places in navigation pins”, and they require no additional setup. Google states these are fully automated, using existing assets to optimise for Store Visits, Store Sales, or Local Actions Directions. Currently only available in the U.S., it aims to expand into multiple markets early in 2026.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"507\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fperformance-max-maps.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36777\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"403\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fperformance-max-waze-maps.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36773\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This update is extremely positive for retailers and local advertisers. It has filled a crucial gap in which advertisers can reach high-intent on-the-go users right before they make their purchasing decision, and directly links Ad spend and in-store visits, which has historically been a grey area for reporting and analysis. Additional Performance Max reporting updates will provide necessary visibility to the new Waze channel and other placements. While this update is an overall positive, this update advertisers still lack granular control over keywords in Performance Max campaigns, meaning budget shifts to Waze and other placements remain largely outside of manual optimisation.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"personalised-ads-to-appear-in-metas-ai-chatbot\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.fb.com\u002Fnews\u002F2025\u002F10\u002Fimproving-your-recommendations-apps-ai-meta\u002F\">Personalised Ads to appear in Meta’s AI Chatbot\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta Ads announced that it will be using content from user interactions with its AI chatbot (voice and text) to personalise ad and content recommendations. This change is expected to be rolled out over December 2025, but will exclude the UK, EU and South Korea.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fmeta-ai-chatbot-ads.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36775\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This controversial decision presents a dilemma: Where is the line between performance analysis and user privacy? For advertisers, there is a significant upside; campaigns are likely to become more powerful. By tapping into explicit and conversational signals produced when users are chatting with the bot, advertisers can become much more specific with their targeting accuracy, which could mean an increase in Return on Ad Spend (ROAS). On the contrary, with this move by Meta reignites major privacy concerns on whether the integration of conversational data should be allowed to inform advertising, which explains why the feature is delayed in the UK, EU and South Korea. Regulatory pushback and consumer backlash are already apparent and may cause advertisers to rethink again.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"paid-search-feels-the-impact-of-googles-ai-overviews\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fhow-googles-ai-overviews-are-accelerating-change-in-paid-search-463796\">Paid Search feels the impact of Google’s AI Overviews\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google’s AI Overviews, that AI-generated answers you see at the top of most search results nowadays, are now being served on high-volume commercial queries, not just long informational searches. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.adthena.com\u002Fresources\u002Fblog\u002Fhow-googles-ai-overviews-are-accelerating-change-in-paid-search\u002F\">Adthena’s analysis\u003C\u002Fa> of 21 million SERPs across multiple industries shows that when AI Overviews trigger, paid search click-through rates can drop by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fhow-googles-ai-overviews-are-accelerating-change-in-paid-search-463796\">8‑12 percentage points.\u003C\u002Fa> The feature is accelerating the shift from list-based results to single authoritative answers. Generative responses often push ads further down the page, particularly on mobile.Additionally, early testers have also noticed Google showing search ads within its AI Mode interface. This marks a significant new ad surface: ads are blended into the generative answer panel, further shifting attention away from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-inside-ai-mode-tests-expand-464979\">traditional ad units.\u003C\u002Fa> The company has not released targeting controls or reporting yet, so this remains experimental.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1476\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fai-overviews-vs-paid-search-layout.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36769\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As AI Overviews expand into mid-funnel queries, expect CTR volatility. You may need to reallocate spend from broad informational terms to high-intent commercial terms where standard ads still dominate. Consider using Performance Max or Demand Gen to maintain reach when AI answers suppress text ads. Create content that might be summarised in AI Overviews. Structured data and concise answers could help your site be referenced in generative results, which may indirectly support paid performance. If ads in AI Mode roll out widely, look for new placement reports to see if your creative resonates in a conversational interface compared to a standard SERP.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-introduces-ai-powered-assistants-to-spot-creative-and-optimisation-opportunities\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-launches-ai-powered-advisors-464571\">Google introduces AI-powered assistants to spot creative and optimisation opportunities\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has introduced Ads Advisor and Analytics Advisor, Gemini‑powered assistants that analyse account data and answer questions in natural language. Ads Advisor can surface optimisation opportunities, generate creatives, identify issues and recommend campaign changes. Analytics Advisor performs root-cause analyses, explains performance fluctuations and suggests actions across \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-launches-ai-powered-advisors-464571\">Google Analytics 4 properties\u003C\u002Fa>. Both roll out in English accounts from early December and signal a move toward conversational campaign management.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"715\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fgemini-ad-advisers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36761\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Instead of sifting through “Change History” logs to understand a sudden performance dip, you can simply ask Ads Advisor, \u003Cem>“Why did my conversions drop last week?”\u003C\u002Fem> It can instantly correlate the drop with specific events, like a budget cap, a policy disapproval, or a shift in auction insights. Similarly, Analytics Advisor in GA4 can answer \u003Cem>“Where is the spike in traffic coming from?”\u003C\u002Fem> without you needing to build a custom exploration report.\u003C\u002Fp>\n\n\n\n\u003Cp>While these advisors excel at speed and diagnostics, they lack business context. The AI won’t know that your conversion rate dropped because a popular product went out of stock, or that a competitor launched a massive Black Friday sale early. For strategic decisions involving profit margins, complex multi-touch attribution, or external market factors, always validate the AI’s “opinion” against your own manual analysis.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tv-and-mobile-video-ad-updates-for-youtube-advertisers\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fyoutube-locks-sidebar-on-mobile-ads-removing-close-option-464215\">\u003Cstrong>TV and mobile video ad updates for YouTube advertisers \u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>YouTube has removed the close button on the shopping sidebar of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fyoutube-locks-sidebar-on-mobile-ads-removing-close-option-464215\">mobile video ads\u003C\u002Fa>, forcing viewers to engage with product tiles, whether they want to or not. Additionally, YouTube announced AI upscaling that enhances SD videos to HD on Connected TV, immersive channel previews and new shopping features such as timed product highlights and QR codes to make TV ads more \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.swipeinsight.app\u002Fposts\u002Fyoutube-introduces-ai-upscaling-and-new-tools-to-enhance-tv-content-20428\">interactive\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fdecember-2025-youtube-ad-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36771\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The permanent YouTube mobile sidebar increases accidental clicks (“mis-taps”) on video ads with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.findarticles.com\u002Fyoutube-removes-close-button-from-side-ads-on-mobile\u002F\">product feeds\u003C\u002Fa>. Watch CTR for spikes that may signal low-quality, accidental traffic if paired with a lower Conversion Rate or a higher Bounce Rate. While this forces exposure, it risks user frustration, potentially lowering View Rate and Retention, and hurting Quality Score. This is a platform-level interface update for horizontal video ads with product feeds. The only control lever is removing the product feed, sacrificing shopping \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.findarticles.com\u002Fyoutube-removes-close-button-from-side-ads-on-mobile\u002F\">functionality\u003C\u002Fa>. YouTube TV advertisers can use QR codes and timed product highlights to leverage new interactive features.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"improved-budget-planning-with-googles-investment-strategy-tool\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-pushes-investment-strategy-planning-for-budget-limited-campaigns-464336\">Improved budget planning with Google’s Investment Strategy tool\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>If Google Ads detects that a campaign is budget-limited, it now suggests an Investment Strategy tool. This feature uses your historical data to forecast the potential upside of a budget increase. By modelling conversions, revenue or clicks at different spend levels, it estimates how many additional results could be unlocked by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-pushes-investment-strategy-planning-for-budget-limited-campaigns-464336\">raising budgets\u003C\u002Fa>. This helps marketers quantify the opportunity cost of underspending and justify budget increases with data-backed projections.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"new-conversion-metric-and-incrementality-testing-in-google-ads\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-quietly-rolls-out-a-new-conversion-metric-464864\">New conversion metric and incrementality testing in Google Ads\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has introduced an Original Conversion Value metric, a reporting column that removes value rules and lifecycle adjustments from conversion value. This lets advertisers see raw revenue separately from post-processing, improving auditing and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-quietly-rolls-out-a-new-conversion-metric-464864\">comparison\u003C\u002Fa>. Following this, Google has also reduced the minimum spend for incrementality testing from roughly $100k to $5k, alongside improving the models to make results up to 50% more conclusive and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-makes-incrementality-testing-easier-cheaper-and-faster-464575\">added faster reporting\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-editor-and-display-video-360-enhancements\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-editor-2-11-gets-campaign-level-negatives-and-smarter-automation-464555\">Google Ads Editor and Display & Video 360 enhancements\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>The latest version (2.11) of Google Ads Editor added campaign-level negative keywords for Performance Max, search term reporting, scheduled link checks, account-level placement and IP exclusions, editable lead forms and automatic video generation from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-editor-2-11-gets-campaign-level-negatives-and-smarter-automation-464555\">existing assets\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>For Display & Video 360 advertisers, October’s update added API endpoints for creating and retrieving YouTube and Demand Gen assets, support for retrieving Demand Gen ad groups, policy review fields and general availability of Structured Data Files v9.1 and v9.2 for \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fppc.land\u002Fdisplay-video-360-api-adds-youtube-and-demand-gen-asset-management\u002F\">bulk editing\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"performance-max-gets-direct-video-uploads\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-performance-max-gets-direct-video-uploads-465105\">Performance Max gets direct video uploads\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly in the “Edit assets” panel, without a YouTube channel or Shared Library.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What this means for you: \u003C\u002Fstrong>The feature is a useful shortcut for advertisers in a rush or without a YouTube footprint. But best practice hasn’t changed: Upload through your official YouTube brand channel whenever possible to preserve analytics, audience data, and full creative control.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-to-auto-link-youtube-channels-and-google-ads-accounts\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-to-auto-link-youtube-channels-and-google-ads-accounts-465110\">Google to auto-link YouTube channels and Google Ads accounts\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-to-auto-link-youtube-channels-and-google-ads-accounts-465110\">strong data relationship\u003C\u002Fa> between the two.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What this means for you: \u003C\u002Fstrong>The change streamlines access to YouTube audience data, making it easier for advertisers to target viewers, build data segments, and use video engagement as conversions. But it also raises questions about control, permissions, and whether businesses want Google deciding when assets are connected.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"new-ad-experiences\">New Ad Experiences\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pinterest-announces-partnership-with-epsilon\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.pinterest.com\u002Fen-gb\u002Fblog\u002Fepsilon-audiences-are-now-available-on-pinterest\u002F\">Pinterest announces partnership with Epsilon\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest announced a partnership with Epsilon Clean Room, allowing advertisers to activate privacy-safe audience segments on Pinterest with a 3-day-faster SLA and 5‑15% higher match rates than \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.pinterest.com\u002Fen-gb\u002Fblog\u002Fepsilon-audiences-are-now-available-on-pinterest\u002F\">previous workflows\u003C\u002Fa>. Marketers can build audiences using over 7,000 attributes and push them directly to Pinterest for activation \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.pinterest.com\u002Fen-gb\u002Fblog\u002Fepsilon-audiences-are-now-available-on-pinterest\u002F\">within 24–48 hours\u003C\u002Fa>. The integration is live in the US, UK and France.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1125\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fpinterest-epsilon.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36765\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What this means for you: \u003C\u002Fstrong>This integration allows for far sharper targeting than standard interest groups. If you have offline transaction data or a lapsed customer list, use Epsilon’s segments to re-engage them on Pinterest, treating it as a mid-funnel retention channel rather than just a top-funnel discovery engine.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddits-interactive-ads-and-woocommerce-integration\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialmediatoday.com\u002Fnews\u002Freddit-updates-automated-ad-targeting-options\u002F805088\u002F\">Reddit’s Interactive Ads and WooCommerce integration\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Reddit introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialmediatoday.com\u002Fnews\u002Freddit-updates-automated-ad-targeting-options\u002F805088\u002F\">Interactive Ads\u003C\u002Fa>, a unique unit that lets brands build custom experiences directly in-feed. Templates include countdowns, quizzes, dynamic reveals and trivia. Early testers such as Paramount Pictures and EA created escape games and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Freddit-with-interactive-ads\">group challenges\u003C\u002Fa>. These ads aim to drive deeper engagement and upper-funnel impact, and the format is currently in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Freddit-with-interactive-ads\">alpha testing\u003C\u002Fa>.The platform also rolled out a WooCommerce integration in general availability. SMBs can connect their WooCommerce stores to Reddit Ads with one click, enabling automated pixel and Conversions API deployment, automatic product catalogue sync and quick creation of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Freddit-for-woocommerce-ga\">dynamic product ads\u003C\u002Fa>. This makes it easier for eCommerce merchants to reach Reddit’s high-intent shopping audience.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"897\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Freddit-woocommerce-integration.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36767\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What this means for you:\u003C\u002Fstrong> Static social assets won’t cut it here. Interactive Ads demand participation, think polls, games, or “unlockable” content that rewards the user for stopping. If you’re launching a product, use the new “Countdown” template to build hype rather than just announcing availability. WooCommerce merchants should consider the new integration for easy catalogue sync and dynamic ads on Reddit.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"amazon-prime-video-location-based-ads\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadvertising.amazon.com\u002Flibrary\u002Fnews\u002Funboxed-2025-location-based-interactive-video-ads\">Amazon Prime Video –  Location-Based Ads\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Announced at Amazon Unboxed 2025, Amazon DSP now allows advertisers to run \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadvertising.amazon.com\u002Flibrary\u002Fnews\u002Funboxed-2025-location-based-interactive-video-ads\">location-based interactive video ads\u003C\u002Fa> on Prime Video. This feature enables national brands to dynamically insert local details, such as the nearest dealership location, local pricing, or specific offers, into a single video asset shown to viewers based on their geography.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Famazon-location-ads.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36763\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This feature bridges the gap between national reach and local action. If you have physical retail locations, use this to dynamically serve “nearest store” details to Prime Video viewers, making broad awareness campaigns drive specific local foot traffic without needing thousands of unique video files.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"other-notable-updates\">Other notable updates\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-api-opportunity-score-social-plugins\">Meta API, Opportunity Score & social plugins\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta added a Device Platform option in Value Rules and introduced an Opportunity Score in its Marketing API that ranks over 40 recommendations based on predicted performance \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchartlocal.com\u002F2025\u002F11\u002F12\u002Fenhanced-api-opportunity-score-and-ai-ad-targeting-for-improved-value-rules\u002F\">impact \u003C\u002Fa>(e.g., estimated conversion lift), providing direct deep links to Ads Manager for quick action. Additionally, Meta enhanced its Generative Ads Recommendation Model (GEM) to improve targeting and announced the discontinuation of Facebook Like and Share buttons for \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchartlocal.com\u002F2025\u002F11\u002F12\u002Fenhanced-api-opportunity-score-and-ai-ad-targeting-for-improved-value-rules\u002F\">external sites\u003C\u002Fa>. If your site still uses these plugins, plan to remove them before February 2026. Use the new API features to identify high-impact recommendations and adjust bids by device where appropriate.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"microsoft-advertising-mobile-app-retiring\">Microsoft Advertising mobile app retiring\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong> \u003C\u002Fstrong>Microsoft will retire its Advertising mobile app in January 2026, pushing users to manage campaigns through the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmicrosoft-to-retire-its-advertising-mobile-app-in-early-2026-464970\">web interface\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"journey-aware-and-demand-gen-guidance\">Journey-aware and Demand Gen guidance\u003C\u002Fh3>\n\n\n\n\u003Cp>Google published a Demand Gen playbook emphasising creative variety, audience segmentation and patience when evaluating these campaigns; they nurture interest over time rather than driving \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-demand-gen-playbook-464902\">immediate conversions\u003C\u002Fa>. Journey-Aware Bidding builds on this by using signals across the funnel to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-tests-journey-aware-bidding-to-optimize-search-campaigns-464729\">adjust bids\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Look out for our December edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{"rendered":125,"protected":165},36785,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":730,"_yoast_wpseo_metadesc":5,"inline_featured_image":165,"footnotes":5},"What’s new in Paid Media: November 2025 industry updates | Impression",[174,175,176],[],[179],[735,95,183,184,185,186,187,188,189,190],"post-35300",[],[],[739,740,741,742],{"path":140,"name":141},{"path":196,"name":197},{"path":199,"name":200},{"path":149,"name":124},"The nights are drawing in, and the end of the year is approaching fast. November is often a critical month for marketers as Black Friday and the Christmas rush kick sales into high gear. Alongside seasonal promotions, the paid media landscape is evolving rapidly. This month’s highlights include… Google Ads introduces Waze ads for Performance 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