[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Faaron-dicks\u002Fpage\u002F15":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":195,"head_links":198,"breadcrumbs":183,"posts":202,"pages":178,"head":1096},"Aaron Dicks","","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":71,"page_content_modules":127,"hero":179},"Chief Technology Officer","\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and &#8211; in time &#8211; a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[13,30,42,52,62],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},108,"98","2020-12-16 14:36:55","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":31,"link_text":41},{"ID":32,"post_author":33,"post_date":34,"post_date_gmt":34,"post_content":5,"post_title":35,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":36,"to_ping":5,"pinged":5,"post_modified":37,"post_modified_gmt":37,"post_content_filtered":5,"post_parent":38,"guid":39,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":40},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":43,"link_text":46},{"ID":44,"post_author":16,"post_date":45,"post_date_gmt":45,"post_content":5,"post_title":46,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":47,"to_ping":5,"pinged":5,"post_modified":48,"post_modified_gmt":48,"post_content_filtered":5,"post_parent":49,"guid":50,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":51},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":53,"link_text":61},{"ID":54,"post_author":16,"post_date":55,"post_date_gmt":55,"post_content":5,"post_title":56,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":57,"to_ping":5,"pinged":5,"post_modified":58,"post_modified_gmt":58,"post_content_filtered":5,"post_parent":25,"guid":59,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":60},374,"2021-01-11 16:25:32","Analytics","analytics","2026-09-28 11:36:16","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":63,"link_text":66},{"ID":64,"post_author":16,"post_date":65,"post_date_gmt":65,"post_content":5,"post_title":66,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":67,"to_ping":5,"pinged":5,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":5,"post_parent":25,"guid":69,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":70},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":72,"id":72,"title":73,"filename":74,"filesize":75,"url":76,"link":77,"alt":5,"author":78,"description":5,"caption":5,"name":79,"status":80,"uploaded_to":25,"date":81,"modified":81,"menu_order":25,"mime_type":82,"type":83,"subtype":84,"icon":85,"width":86,"height":87,"sizes":88},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":89,"thumbnail-width":90,"thumbnail-height":90,"medium":91,"medium-width":92,"medium-height":93,"medium_large":94,"medium_large-width":95,"medium_large-height":96,"large":97,"large-width":98,"large-height":99,"1536x1536":100,"1536x1536-width":101,"1536x1536-height":102,"2048x2048":103,"2048x2048-width":104,"2048x2048-height":105,"post-thumbnail":106,"post-thumbnail-width":107,"post-thumbnail-height":108,"12_col":109,"12_col-width":110,"12_col-height":111,"default_landscape":112,"default_landscape-width":113,"default_landscape-height":87,"default_portrait":114,"default_portrait-width":87,"default_portrait-height":113,"6_col_and_margin_short":115,"6_col_and_margin_short-width":107,"6_col_and_margin_short-height":111,"11_col_and_margin":116,"11_col_and_margin-width":117,"11_col_and_margin-height":111,"9_col_rectangle":118,"9_col_rectangle-width":119,"9_col_rectangle-height":120,"11_col":121,"11_col-width":122,"11_col-height":111,"staff_image_696_600":123,"staff_image_696_600-width":86,"staff_image_696_600-height":87,"rectangular_thumbnail":124,"rectangular_thumbnail-width":125,"rectangular_thumbnail-height":126},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[128],{"acf_fc_layout":129,"reduced":130,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":131,"posts":132},"author_posts",true,"Aaron Dicks’ posts",{"data":133,"pages":178},[134,148,159,169],{"type_key":135,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":145},"post","Importing product images in Magento via Dataflow Profiles","\u003Cp>There have been numerous issues for some time with the standard .csv import\u002Fexport functionality of Magento when dealing with images. We’ve spent many hours scratching our heads at Impression HQ, but have found a great solution that fits well with our workflow. When it comes to uploading data into Magento, there are a few options [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimporting-images-magento-data-profiles-csv-xml\u002F","2022-02-07T16:48:46",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fs9AySodm-050720211625528085_magento-logo1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":4,"image":144},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":146,"name":147},"\u002Fblog\u002Fcategory\u002Fweb\u002F","Web",{"type_key":135,"title":149,"excerpt":150,"to":151,"postedAt":139,"readingTime":152,"image":153,"authors":154,"category":156},"Event tracking in WordPress Contact Form 7 (Universal Analytics)","\u003Cp>Tracking goals through contact forms in WordPress is important for a lot of businesses. It&#8217;s been possible now for some time, but with many businesses now moving to Google&#8217;s recently out of Beta &#8216;Universal Analytics&#8216;, many code snippets need updating. PLEASE NOTE &#8211; for those of you using Yoast&#8217;s WordPress SEO plugin, or those with [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fevent-tracking-wpcf7-universal-analytics\u002F",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FMHlXciJX-050720211625528089_wordpress-contact-form-7-banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155],{"name":4,"image":144},{"to":157,"name":158},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":135,"title":160,"excerpt":161,"to":162,"postedAt":163,"readingTime":164,"image":165,"authors":166,"category":168},"Things to look out for when putting a website live","\u003Cp>There are a number of things on your mind when launching a new website; is it compatible, is it scalable, is the client happy with it? A few simple things may slip your mind. A CMS will generally make everything easily portable between a development environment and the live environment, but links may sometimes get [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fwebsite-live-checklist\u002F","2022-02-07T16:48:47",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpYGHAFBh-050720211625528101_check-list.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[167],{"name":4,"image":144},{"to":146,"name":147},{"type_key":135,"title":170,"excerpt":171,"to":172,"postedAt":163,"readingTime":164,"image":5,"authors":173,"category":175},"Quick wins: Finding missing traffic opportunities","\u003Cp>Your website will be appearing in Google for all sorts of long-tail search terms. For companies with many hundreds &#8211; if not thousands of blog posts, having non-optimised and non-current blog posts and old articles, this missing traffic can amount to hundreds of visitors. 36.4% of people searching in Google will click on the first [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Ffinding-missing-traffic-opportunities\u002F",[174],{"name":4,"image":144},{"to":176,"name":177},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO","15",{"type":180,"style":181,"title":182,"heading":4,"intro":11,"services":12,"breadcrumbs":183,"photo":89,"social":195},"author","dark","Meet the Team",[184,187,190,193],{"path":185,"name":186},"\u002F","Home",{"path":188,"name":189},"\u002Fabout\u002F","About Us",{"path":191,"name":192},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":194,"name":4},null,{"twitter":196,"linkedin":197},"https:\u002F\u002Ftwitter.com\u002Faarondicks","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faarondicks\u002F",[199],{"rel":200,"href":201},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Faaron-dicks\u002F",[203,531,729,922],{"id":204,"date":205,"date_gmt":205,"guid":206,"modified":139,"modified_gmt":139,"slug":208,"status":19,"type":135,"link":138,"title":209,"content":210,"excerpt":213,"author":214,"featured_media":215,"comment_status":216,"ping_status":216,"sticky":212,"template":5,"format":217,"meta":218,"categories":221,"collections":223,"coauthors":224,"class_list":225,"acf":233,"head_links":234,"breadcrumbs":235,"url_path":138,"search_description":220,"featured_image_urls":242,"authors":277,"type_nicename":294,"reading_minutes":140,"category":295,"yoast_title":219,"yoast_meta":297,"yoast_json_ld":353,"_links":482},2326,"2014-05-12T20:55:13",{"rendered":207},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fimporting-images-magento-data-profiles-csv-xml\u002F","importing-images-magento-data-profiles-csv-xml",{"rendered":136},{"rendered":211,"protected":212},"\u003Cp>There have been numerous issues for some time with the standard .csv import\u002Fexport functionality of Magento when dealing with images. We’ve spent many hours scratching our heads at Impression HQ, but have found a great solution that fits well with our workflow. When it comes to uploading data into Magento, there are a few options beside premium plugins that have varying levels of success and difficulty.&nbsp;These are;\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#import\">Magento Import\u002FExport via CSV\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#dataflow\">Magento Dataflow &#8211; Profiles\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#magmi\">Magmi &#8211; Magento Mass Importer\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"import\">Magento Import\u002FExport via CSV\u003C\u002Fh3>\n\u003Cp>Initially, for product imports, the standard importer works very well. You&#8217;re able to import every piece of product data that you require, so long as the spreadsheet is setup correctly and you have already done the work on the website to set up your configuration, categories and attribute sets. Magento have provided \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.magentocommerce.com\u002Fknowledge-base\u002Fentry\u002Fworking-with-product-csv-files\">detailed instruction on this page\u003C\u002Fa> for users looking to get started with importing products into Magento. The problem appears when it comes to uploading images. Various sources online (plus our experience!) indicate issues around images appearing exclusively on the store view, or the admin panel, or not at all. We&#8217;re assuming you&#8217;ve already moved your files via FTP to the \u003Ccode>media\u002Fimport\u003C\u002Fcode>&nbsp;directory before getting started. If you have got this far and want to pursue this method, it&#8217;s worth checking the following;\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Caches are flushed and&nbsp;disabled &#8211; this is standard practise for a \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.magentocommerce.com\u002Fwiki\u002Fmodules_reference\u002Fenglish\u002Fmage_adminhtml\u002Fsystem_cache\u002Findex\">development environment\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Indexes are \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.magentocommerce.com\u002Fknowledge-base\u002Fentry\u002Fee113-indexing\">refreshed\u003C\u002Fa> to ensure correct database information is shown on the store view\u003C\u002Fli>\n\u003Cli>You are referencing relative URLs from media\u002Fimport in your file name, i.e. \u003Ccode>media\u002Fimport\u002Fexample.jpg\u003C\u002Fcode> should be recorded on the spreadsheet as \u003Ccode>\u002Fexample.jpg\u003C\u002Fcode>\u003C\u002Fli>\n\u003Cli>The products you are checking in the store view are visible in that view\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>If you find yourself constantly on Magento&#8217;s and Stack Overflow&#8217;s website, then it may be time to move on to a different solution.\u003C\u002Fp>\n\u003Ch3 id=\"dataflow\">Uploading product images via the Magento Dataflow\u003C\u002Fh3>\n\u003Cp>Traditionally, the upload document would be extremely large with different columns for attributes, and images would be tagged on the end. In this method, keep everything the same, but do not add images to the first spreadsheet; instead, create a new one that contains the product&#8217;s SKU and image location. Magento allows each product to have a number of images, at different sizes &#8211; standard, &#8216;small&#8217; and &#8216;thumbnail&#8217;. Each of these images may also have a label &#8211; some themes use this to help with on-page \u003Ca title=\"Search engine optimisation\" rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, but it&#8217;s also useful for managing images as your store grows.\u003C\u002Fp>\n\u003Cp>Putting this all together in to your new spreadsheet, you should have the following headings:\u003C\u002Fp>\n\u003Cp>\u003Ccode>sku, image, image_label, small_image, small_image_label, thumbnail, thumbnail_label\u003C\u002Fcode>\u003C\u002Fp>\n\u003Cp>The next step is to set up your profile within Magento. Navigate to System &gt; Import\u002FExport &gt; Dataflow &#8211; Profiles. There will be default profiles already set up, but go ahead and create a new profile from the + Add New Profile button in the top right. You should see the following screen. Set up your profile with the name you choose &#8211; it&#8217;s only used as a label.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1101\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FpRAlYAay-bulk-image-upload-magento.jpg?auto=compress%2Cformat&q=90\" alt=\"Magento Bulk Image Upload - Dataflow profiles\" width=\"833\" height=\"812\">\u003C\u002Fp>\n\u003Cp>The important settings, everything else can be left as defaults:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Entity type: Products\u003C\u002Fli>\n\u003Cli>Direction: Import\u003C\u002Fli>\n\u003Cli>Data transfer: Interactive\u003C\u002Fli>\n\u003Cli>Type: MS Excel XML\u003C\u002Fli>\n\u003Cli>Spreadsheet name: (leave this empty)\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Then it&#8217;s time to set up the mapping, for the following column names. This will pair your file columns with the database rows within Magento.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>sku &lt;&#8211;&gt;&nbsp;sku\u003C\u002Fli>\n\u003Cli>image&nbsp;&lt;&#8211;&gt;&nbsp;image\u003C\u002Fli>\n\u003Cli>image_label&nbsp;&lt;&#8211;&gt;&nbsp;image_label\u003C\u002Fli>\n\u003Cli>small_image&nbsp;&lt;&#8211;&gt;&nbsp;small_image\u003C\u002Fli>\n\u003Cli>small_image_label&nbsp;&lt;&#8211;&gt;&nbsp;small_image_label\u003C\u002Fli>\n\u003Cli>thumbnail&nbsp;&lt;&#8211;&gt;&nbsp;thumbnail\u003C\u002Fli>\n\u003Cli>thumbnail_label&nbsp;&lt;&#8211;&gt;&nbsp;thumbnail_label\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>We&#8217;ve opted to use XML files rather than CSV so&nbsp;we don&#8217;t need to worry about escaping fields that contain special characters or commas. We had some difficulty initially when using CSV&#8217;s, so if you&#8217;re experiencing the same, opt for XML. If you&#8217;re more comfortable with CSV&nbsp;files, then change that one setting and adjust the two options that appear beneath it. Following this, upload your file on the left hand side, click &#8216;Save and Continue Edit&#8217;, then run the relevant profile from the &#8216;Run Profile&#8217; option on the left.\u003C\u002Fp>\n\u003Cp>When running the profile, you may see &#8220;\u003Ccode>Skip import row, is not valid value \"\" for field \"type\"\u003C\u002Fcode>&#8221; &#8211; the first of each of these instances is due to the header rows being included, so don&#8217;t worry.\u003C\u002Fp>\n\u003Cfigure style=\"width: 438px\" class=\"wp-caption aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-1102 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FWA3ZpVeP-magento-dataflow-profile-success.jpg?auto=compress%2Cformat&q=90\" alt=\"Magento Dataflow Profile Success\" width=\"438\" height=\"274\">\u003Cfigcaption class=\"wp-caption-text\">Successful Magento image import.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Ch3 id=\"magmi\">Importing with Magento Mass Importer &#8211; Magmi\u003C\u002Fh3>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsourceforge.net\u002Fprojects\u002Fmagmi\u002F\">Magmi\u003C\u002Fa>&nbsp;in tandem with the&nbsp;\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsourceforge.net\u002Fprojects\u002Fmagmi\u002Ffiles\u002Fmagmi-0.7\u002Fplugins\u002Fpackages\u002F\">Image attributes processor\u003C\u002Fa> plugin is another method of mass importing images. The process is similar, but the file type can again vary, and extra care should be taken when using Microsoft Office products as additional data can be added to CSV files. Images should still be uploaded to \u003Ccode>media\u002Fimport\u003C\u002Fcode>, though in this case, this can be customised. Make sure the Image attributes processor is checked on the Magmi&nbsp;configuration page. Another little nicety is that if you are uploading thousands of images, you can also name the images with SKUs as the filename to speed things up. There&#8217;s more information on many of the features on the \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsourceforge.net\u002Fapps\u002Fmediawiki\u002Fmagmi\u002Findex.php?title=Main_Page\">Magmi Wiki page, here\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Magmi is the most technical solution as it involves the installation of a new directory of folders on the server. The pages are accessible to anyone browsing your website without adding some additional protection to this directory, so be careful when attempting this. Your host or server administrator should be able to assist in setting up some http authentication here.\u003C\u002Fp>\n\u003Cp>If you are planning on inserting multiple images into the media gallery at a time, then there is a facility for that too &#8211; the \u003Ccode>media_gallery\u003C\u002Fcode> column accepts multiple images, semicolon-separated, i.e. \u003Ccode>\u002Fexampleimg1.jpg;\u002Fexampleimg2.jpg\u003C\u002Fcode>. Again, be sure to include the forward slash when referencing a file in the imports directory.\u003C\u002Fp>\n\u003Cp>If you would like a walkthrough on how to use Magmi, then see this great blog \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.zurd.ca\u002Fhow-to-install-and-use-magmi-for-magento\u002F\">here\u003C\u002Fa> by Zurd. Also, credit where it&#8217;s due &#8211; we solved our Dataflow Profile issues partially after reading this excellent \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fashsmith.co\u002F2012\u002F05\u002Fimporting-product-images-via-csv-in-magento-1-7-0-0\u002F\">post by Ash&nbsp;Smith\u003C\u002Fa>.\u003C\u002Fp>\n",false,{"rendered":137,"protected":212},1,8448,"open","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":219,"_yoast_wpseo_metadesc":220,"inline_featured_image":212,"footnotes":5},"Import product images via Magento Dataflow Profiles - Impression","Magento image imports are notoriously difficult, even for experienced developers. 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It&#8217;s been possible now for \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fcontactform7.com\u002Ftracking-form-submissions-with-google-analytics\u002F\">some time\u003C\u002Fa>, but with many businesses now moving to Google&#8217;s recently out of Beta &#8216;\u003Cstrong>Universal Analytics\u003C\u002Fstrong>&#8216;, many code snippets need updating.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display'; id=\" updated-post\"=\"\">\u003Cstrong>PLEASE NOTE &#8211; this method is now deprecated and there is therefore a new preferred way to track \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwordpress-contact-form-7-event-listeners-gtm\u002F\">WordPress Contact Form 7 via Tag Manager in Google Analytics\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>After creating a form within the user interface, click into the edit view and scroll to the bottom. Past the standard response messaging, there is an additional settings box. This area can be used to fire JavaScript calls upon different form states. We&#8217;re going to focus on the \u003Ccode>on_sent_ok\u003C\u002Fcode> hook, as that fires once the form has validated successfully and triggered the email send.\u003C\u002Fp>\n\n\n\n\u003Cp>Google (Universal) Analytics provides a good event tracking \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics\u002Fdevguides\u002Fcollection\u002Fanalyticsjs\u002Fevents\">guide here\u003C\u002Fa>. In essence, the \u003Ccode>send\u003C\u002Fcode> event that Google is expecting looks like this;\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ccode>ga('send', 'event', 'category', 'action', 'label', value); \u002F\u002F where value is a number.\u003C\u002Fcode>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display'; id=\" updated-post\"=\"\">\u003Cstrong>PLEASE NOTE &#8211; for those of you using Yoast&#8217;s WordPress SEO plugin, or those with implementations where the ga variable has been renamed, you will need to reflect this new name in your function call. I.e. If you&#8217;re using Yoast&#8217;s excellent plugin, the line above would actually be this;\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ccode>__gaTracker('send', 'event', 'category', 'action', 'label', value); \u002F\u002F where value is a number.\u003C\u002Fcode>\u003C\u002Fp>\n\n\n\n\u003Cp>Of these, the label and value attributes are optional, but sometimes useful if you are tracking goal values &#8211; the value you pass into this event will be used in your reporting.\u003C\u002Fp>\n\n\n\n\u003Cp>To translate this into WPCF7 events, we&#8217;ll need to wrap this in the ready-provided hook we discussed earlier. The end result looks something like this &#8211; though note I have removed the optional values for our tracking.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ccode>on_sent_ok: \"ga('send', 'event', 'category', 'action');\"\u003C\u002Fcode>\u003C\u002Fp>\n\n\n\n\u003Cp>Be careful to note the usage of single and double quotes, otherwise, you may run into unexpected issues. Once pasted in, you should see something that looks like this, below.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F03\u002Funiversal-analytics-wordpress-contact-form-event-tracking.png\" alt=\"universal analytics wordpress contact form event tracking\" class=\"wp-image-826\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Once this is configured, you&#8217;ll need to set up your event within Google Analytics. Log into your account, select the profile your goal should apply to, and select Admin from the top menu. You should see the following. Select goals from the third menu;\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F5h2grI33-Queensmith-Logo.jpeg?auto=compress%2Cformat&q=90\" alt=\"Impression Google Analytics (Universal)\" class=\"wp-image-829\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>When presented with a list of your already set up goals, select New from the action buttons, then select &#8216;Contact us&#8217; from under the Inquiry goal type. Under the next setting, you&#8217;ll be asked to set the \u003Cem>type\u003C\u002Fem>&nbsp;of Analytics event that triggers the goal. We&#8217;re using events in this example, but you could easily change out the Analytics code above to fire page views instead (for instance you might open a thank you page in a pop-up or something similar).\u003C\u002Fp>\n\n\n\n\u003Cp>Once &#8216;event&#8217; has been selected from this step, move on to the next step to set up your event conditions. If you are following this example exactly, you should set up your goal like so;\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F03\u002Funiversal-analytics-goal-setup.png\" alt=\"Universal Analytics Goal Setup \" class=\"wp-image-830\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>If not, then copy your attributes across from the event firing&nbsp;code you entered into the WordPress Contact Form 7 &#8216;Additional settings&#8217; box above.\u003C\u002Fp>\n\n\n\n\u003Cp>The final step will allow you to verify the goal and finalise the setup. If you are completing this tutorial in one go, then the goal&#8217;s historical conversion rate will be 0%, so don&#8217;t be alarmed.\u003C\u002Fp>\n\n\n\n\u003Cp>If you&#8217;ve found this post useful, please let me know in the comments. Or similarly, if you are interested in any of our services; \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>&nbsp;or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, then don&#8217;t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":150,"protected":212},8453,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":543,"_yoast_wpseo_metadesc":544,"inline_featured_image":212,"footnotes":5},"Contact Form 7 Universal Analytics event tracking - Impression","Learn how to track WordPress Contact Form 7 (WPFC7) with Google's Universal Analytics. Set up Event Goals in GA. 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are a number of things on your mind when launching a new website; is it compatible, is it scalable, is the client happy with it? A few simple things may slip your mind. A CMS will generally make everything easily portable between a development environment and the live environment, but links may sometimes get broken, and ‘no index’ properties may sometimes be left in place, especially if you are feeling rushed.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Write and check 301 redirects, if the structure of the site is changing\u003C\u002Fli>\n\u003Cli>Bring across or create new Analytics tracking code snippets\u003C\u002Fli>\n\u003Cli>Create or recreate an XML sitemap and submit to Google Webmaster Tools\u003C\u002Fli>\n\u003Cli>Check for broken links\u003C\u002Fli>\n\u003Cli>Check for broken image\u002Fmedia file paths\u003C\u002Fli>\n\u003Cli>Create\u002Frecreate a HTML sitemap – (SEO reasons and this requirement may change)\u003C\u002Fli>\n\u003Cli>Remove ‘noindex’ and ‘nofollow’ meta data and attributes where appropriate\u003C\u002Fli>\n\u003Cli>Check and migrate any additional third party analytics code snippets\u003C\u002Fli>\n\u003Cli>Re-insert any goal completions\u002Fecommerce scripts\u003C\u002Fli>\n\u003Cli>Check for device compatability in at least the following browsers:\n\u003Cul>\n\u003Cli>Google Chrome\u003C\u002Fli>\n\u003Cli>Microsoft Internet Explorer\u003C\u002Fli>\n\u003Cli>Apple Safari\u003C\u002Fli>\n\u003Cli>Opera\u003C\u002Fli>\n\u003Cli>Blackberry\u003C\u002Fli>\n\u003Cli>Android Chrome\u003C\u002Fli>\n\u003Cli>Apple iOS Safari\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Also, the best time to push a website live is mid-week. Many websites receive more traffic on a Monday, especially those selling B2B. Avoiding this is crucial, as you don’t want to risk losing those customers for your client. Towards the end of the week is also bad – you don’t want to push a site live only to find some unexpected errors just before the weekend. This could mean you spending extra time from your weekend on the project, or could cost you extra if you need to draft in extra skill sets. Not only this, this is also likely to lower your clients’ opinion of you!\u003C\u002Fp>\n\u003Cp>I hope this helps! If you have any further suggestions, let me know in the comments section below. Similarly, if you are interested in our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> services, don&#8217;t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":161,"protected":212},8459,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":741,"_yoast_wpseo_metadesc":5,"inline_featured_image":212,"footnotes":5},"What to look out for when putting a website live - Impression",[222],[],[15],[746,135,227,228,229,230,231,232],"post-2300",[],[],[750,751,752,753],{"path":185,"name":186},{"path":238,"name":239},{"path":146,"name":147},{"path":194,"name":160},"There are a number of things on your mind when launching a new website; is it compatible, is it scalable, is the client happy with it? A few simple things may slip your mind. 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website will be appearing in Google for all sorts of long-tail search terms. For companies with many hundreds &#8211; if not thousands of blog posts, having non-optimised and non-current blog posts and old articles, this missing traffic can amount to hundreds of visitors.\u003C\u002Fp>\n\u003Cp>36.4% of people searching in Google will click on the first result, and only 58.4% will look at results 4 onwards. An un-optimised page, even if it has the potential to rank well, will not do so unless some time is spent on it. Small on-page optimisations can see minor increases in Google search results, which will put you in the frame that a potential customer is likely to click on. The trick here is gradual improvement – otherwise what we’re discussing might take a lot of your time.\u003C\u002Fp>\n\u003Cp>To ensure you’re doing your best to get these additional prospects and customers on your website, log into your Google Analytics profile and check out your top landing pages.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" draggable=\"false\" alt=\"\" src=\"\u002Fwp-content\u002Fuploads\u002F2012\u002F10\u002FLanding-page-SEO1.png\" width=\"236\" height=\"187\" \u002F>\u003Cbr \u002F>\nSelect Landing Pages from the Content menu\u003C\u002Fp>\n\u003Cp>Use the Advanced Segments button at the top of the page to filter your traffic down to just organic visits.\u003C\u002Fp>\n\u003Cp>\u003Cimg decoding=\"async\" draggable=\"false\" alt=\"\" src=\"\u002Fwp-content\u002Fuploads\u002F2012\u002F10\u002Fadd-non-paid-search-segment1.png\" width=\"625\" height=\"308.531746031746\" \u002F>\u003Cbr \u002F>\nSelect non-paid organic traffic from the Advanced Segments menu in Analytics\u003C\u002Fp>\n\u003Cp>On your top landing page report, add a secondary dimension of ‘keywords’ so that you can see where your visitors are coming from.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" draggable=\"false\" alt=\"\" src=\"\u002Fwp-content\u002Fuploads\u002F2012\u002F10\u002Fadd-secondary-segment-keyword1.png\" width=\"397\" height=\"242\" \u002F>\u003Cbr \u002F>\nUse the Secondary Segment menu to add Keywords into the table, to view each landing page with each keyword that sends traffic to it\u003C\u002Fp>\n\u003Cp>Now you have this data, you can find the positions that you’re currently ranking for with these phrases. If there is scope for improvement in rankings, then there’s likely to be room for some on or off page SEO.\u003C\u002Fp>\n\u003Cp>Now you’re got a couple of pages with some opportunity to improve, and the focus keywords you’ve got the best chance of ranking well for, it’s time to work out what’s actually possible to achieve.\u003C\u002Fp>\n\u003Cp>\u003Cimg decoding=\"async\" draggable=\"false\" alt=\"\" src=\"\u002Fwp-content\u002Fuploads\u002F2012\u002F10\u002Fkeywords-to-search-for-number-one1.png\" width=\"625\" height=\"165.1062753036437\" \u002F>\u003Cbr \u002F>\nYou should now be able to identify the keywords where you are already performing well\u003C\u002Fp>\n\u003Cp>Here’s a quick check list that you should run through each page with;\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Adequate keyword usage in the webpage\u003C\u002Fli>\n\u003Cli>Keyword usage within the page title\u003C\u002Fli>\n\u003Cli>Canonical URL usage to avoid duplicate penalties\u003C\u002Fli>\n\u003Cli>Keyword usage within image alternative text\u003C\u002Fli>\n\u003Cli>Keyword usage in URL\u003C\u002Fli>\n\u003Cli>Keyword usage within H1 and H2 tags\u003C\u002Fli>\n\u003Cli>Keyword usage within bold, emphasised and italics within the page content\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>More resources will follow! 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