[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Four-team\u002Faaron-dicks\u002Fpage\u002F14":3},{"name":4,"url":5,"description":6,"avatar_urls":7,"acf":9,"social":212,"head_links":215,"breadcrumbs":200,"posts":219,"pages":195,"head":1530},"Aaron Dicks","","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.",{"24":8,"48":8,"96":8},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",{"job_title":10,"full_bio":11,"specialist_service_links":12,"photo":71,"page_content_modules":127,"hero":196},"Chief Technology Officer","\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[13,30,42,52,62],{"page":14,"link_text":18},{"ID":15,"post_author":16,"post_date":17,"post_date_gmt":17,"post_content":5,"post_title":18,"post_excerpt":5,"post_status":19,"comment_status":20,"ping_status":20,"post_password":5,"post_name":21,"to_ping":5,"pinged":5,"post_modified":22,"post_modified_gmt":22,"post_content_filtered":5,"post_parent":23,"guid":24,"menu_order":25,"post_type":26,"post_mime_type":5,"comment_count":27,"filter":28,"url_path":29},108,"98","2020-12-16 14:36:55","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 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Dicks’ posts",{"data":133,"pages":195},[134,148,157,166,177,187],{"type_key":135,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":145},"post","Add meta robots noindex to Magento review pages","\u003Cp>Previously I’ve published a method of redirecting review list pages to their corresponding product pages in Magento. In hindsight, this approach was incorrect and, with further insight into how Magento works, I’ve found a new and better method of reducing duplicate SEO content issues on Magento installs. Through the powerful XML layout files Magento themes […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeta-robots-noindex-magento-review-pages\u002F","2022-02-07T16:48:46",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiRI355y8-050720211625528025_product-review-noindex-magento-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":4,"image":144},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":146,"name":147},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":135,"title":149,"excerpt":150,"to":151,"postedAt":139,"readingTime":152,"image":153,"authors":154,"category":156},"New Google feature? DMOZ caption in snippets","\u003Cp>We’re sat in the office this morning not sure if we’re seeing a new Google snippet feature. We wanted to make sure we wrote about it anyway because, as with any Google feature, if deemed useful it’s likely it will be rolled out further. What we’re seeing is content from Wikipedia or DMOZ being pulled into […]\u003C\u002Fp>\n","\u002Fblog\u002Fnew-google-feature-dmoz-caption-snippets\u002F",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnkeOtk0N-050720211625528037_DMOZ-in-Google-Snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155],{"name":4,"image":144},{"to":146,"name":147},{"type_key":135,"title":158,"excerpt":159,"to":160,"postedAt":139,"readingTime":161,"image":162,"authors":163,"category":165},"Google introduces HTTPS as a ranking factor","\u003Cp>Last week, Google announced that a website’s security has started counting towards its prevalence in search results. This is something that has long been expected by the industry, especially after Google made the move to split secure and non-secure reporting in Google Webmaster Tools in March of this year. Why does this matter? Is this a […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-introduce-https-ssl-ranking-factor\u002F",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FG5iZWLuK-050720211625528037_globalsign-ssl-certificate.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[164],{"name":4,"image":144},{"to":146,"name":147},{"type_key":135,"title":167,"excerpt":168,"to":169,"postedAt":139,"readingTime":170,"image":171,"authors":172,"category":174},"The changing search marketing landscape","\u003Cp>Not too long ago you could appoint what seemed like almost anyone to work on your digital strategy. Typically, your local ‘computer genius’ would be the go-to person, but now, more than ever, care must be taken when appointing someone to manage your online presence. Not only can online ‘bad behaviour’ lead to significant traffic […]\u003C\u002Fp>\n","\u002Fblog\u002Fchanging-search-marketing-landscape\u002F",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F1XTuLivC-050720211625528038_search-marketing-landscape.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[173],{"name":4,"image":144},{"to":175,"name":176},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":135,"title":178,"excerpt":179,"to":180,"postedAt":139,"readingTime":152,"image":181,"authors":182,"category":184},"Making a big impression","\u003Cp>We’ve overseen three big developments here this year, each one helping to put Impression firmly on the map as Nottingham’s fastest growing, most exciting digital agency. Maintaining our record of at least one new client win per month, every month, since we were founded in November 2012, in July we added a household name from […]\u003C\u002Fp>\n","\u002Fblog\u002Fmaking-big-impression\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FaF2PvA6x-050720211625528069_man-notebook-notes-macbook.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[183],{"name":4,"image":144},{"to":185,"name":186},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":135,"title":188,"excerpt":189,"to":190,"postedAt":139,"readingTime":152,"image":191,"authors":192,"category":194},"How to redirect Magento review pages to product pages","\u003Cp>Please note – I have found a better way of preventing this SEO duplicate content issue, which I have documented here: Add meta robots noindex to Magento review pages   If in your Magento product pages you’re pulling through review content, then you’ll want to ensure that the associated product reviews page isn’t available to search engines […]\u003C\u002Fp>\n","\u002Fblog\u002Fredirect-magento-review-product-pages\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5qSM9xJm-050720211625528073_magento-product-review-redirect.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[193],{"name":4,"image":144},{"to":146,"name":147},"15",{"type":197,"style":198,"title":199,"heading":4,"intro":11,"services":12,"breadcrumbs":200,"photo":89,"social":212},"author","dark","Meet the Team",[201,204,207,210],{"path":202,"name":203},"\u002F","Home",{"path":205,"name":206},"\u002Fabout\u002F","About Us",{"path":208,"name":209},"\u002Fabout\u002Four-team\u002F","Meet the team",{"path":211,"name":4},null,{"twitter":213,"linkedin":214},"https:\u002F\u002Ftwitter.com\u002Faarondicks","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faarondicks\u002F",[216],{"rel":217,"href":218},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Faaron-dicks\u002F",[220,550,744,940,1138,1334],{"id":221,"date":222,"date_gmt":222,"guid":223,"modified":139,"modified_gmt":139,"slug":225,"status":19,"type":135,"link":138,"title":226,"content":227,"excerpt":230,"author":152,"featured_media":231,"comment_status":232,"ping_status":232,"sticky":229,"template":5,"format":233,"meta":234,"categories":235,"collections":237,"coauthors":238,"class_list":239,"acf":248,"head_links":249,"breadcrumbs":250,"url_path":138,"search_description":257,"featured_image_urls":258,"authors":293,"type_nicename":310,"reading_minutes":140,"category":311,"yoast_title":316,"yoast_meta":317,"yoast_json_ld":371,"_links":501},2359,"2014-09-04T11:37:10",{"rendered":224},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fmeta-robots-noindex-magento-review-pages\u002F","meta-robots-noindex-magento-review-pages",{"rendered":136},{"rendered":228,"protected":229},"\u003Cp>Previously I’ve published a method of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fredirect-magento-review-product-pages\u002F\">redirecting review list pages to their corresponding product pages in Magento\u003C\u002Fa>. In hindsight, this approach was incorrect and, with further insight into how Magento works, I’ve found a new and better method of reducing duplicate SEO content issues on Magento installs.\u003C\u002Fp>\n\u003Cp>Through the powerful XML layout files Magento themes are powered by, you can insert meta robots tags into any page view. With this in mind, we can begin to reduce the number of views\u002Ftemplates that are openly asking Google and other major search engines to index them.\u003C\u002Fp>\n\u003Cp>I know from experience that this solution works:\u003C\u002Fp>\n\u003Cpre><review_product_list>\n<reference name=\"head\">\n<action method=\"setRobots\">\n<value>noindex,follow<\u002Fvalue>\n<\u002Faction>\n<\u002Freference>\n<\u002Freview_product_list>\n\n<review_product_view>\n<reference name=\"head\">\n<action method=\"setRobots\">\n<value>noindex,follow<\u002Fvalue>\n<\u002Faction>\n<\u002Freference>\n<\u002Freview_product_view>\n\n\u003C\u002Fpre>\n\u003Cp>This code belongs in the layout.xml file in \u003Cspan style=\"text-decoration: underline;\">your Magento theme\u003C\u002Fspan>, not the base theme. What we are doing is hooking into the correct page templates and inserting meta robots that will ask Google to visit the page and follow the links from the page, but not to insert the page into Google’s index.\u003C\u002Fp>\n\u003Cp>You will only want to do this if you are \u003Cstrong>showing your reviews on your product page in a custom theme\u003C\u002Fstrong>. Doing this without a custom theme will be like asking Google to ignore all of your customer’s words. Typically user generated content is where Google can begin to differentiate content on large e-commerce websites, so this is extremely important.\u003C\u002Fp>\n\u003Cp>If you’ve got any questions or comments, please let me know in the comment section below. Or, if you are interested in any of our services (\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>) then don’t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",false,{"rendered":137,"protected":229},8439,"open","standard",{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":229,"footnotes":5},[152,236],37,[],[15],[240,135,241,242,243,244,245,246,247],"post-2359","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web",[],[],[251,252,255,256],{"path":202,"name":203},{"path":253,"name":254},"\u002Fblog\u002F","Blog",{"path":146,"name":147},{"path":211,"name":136},"Previously I’ve published a method of redirecting review list pages to their corresponding product pages in Magento. 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We wanted to make sure we wrote about it anyway because, as with any Google feature, if deemed useful it’s likely it will be rolled out further.\u003C\u002Fp>\n\u003Cp>What we’re seeing is content from Wikipedia \u003Cstrong>or DMOZ\u003C\u002Fstrong> being pulled into the results snippet in a new drop-down info window within Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fencrypted.google.com\u002F\">Encrypted Search\u003C\u002Fa> feature. I’ve highlighted a few examples below, with two pulling information from DMOZ rather than Wikipedia – something we particularly wanted to highlight.\u003C\u002Fp>\n\u003Cdiv id='gallery-1' class='gallery galleryid-2349 gallery-columns-5 gallery-size-thumbnail'>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FzSnLC2Yp-bbc-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FzSnLC2Yp-bbc-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2350\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2350'>\n\t\t\t\tBBC (Wikipedia)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F4T3eGaXa-EvoEnergy-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F4T3eGaXa-EvoEnergy-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2351\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2351'>\n\t\t\t\tEvoEnergy (DMOZ)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FDAEUs5FN-LA-Times-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FDAEUs5FN-LA-Times-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2352\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2352'>\n\t\t\t\tLA Times (Wikipedia)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FclCE3Zcp-Wikipedia-SEO-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FclCE3Zcp-Wikipedia-SEO-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2353\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2353'>\n\t\t\t\tWikipedia (Wikipedia)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FPYnlFLjy-this-is-money.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FPYnlFLjy-this-is-money.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"this is money\" aria-describedby=\"gallery-1-2354\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2354'>\n\t\t\t\tThis is Money (DMOZ)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\t\t\u003C\u002Fdiv>\n\n\u003Cp>There are a few reasons we think this is early days for this feature;\u003C\u002Fp>\n\u003Col>\n\u003Cli>Wikipedia is giving information on itself, though this could still be deemed to be useful for new users to Wikipedia\u003C\u002Fli>\n\u003Cli>DMOZ listings are being used for \u003Cstrong>some\u003C\u002Fstrong> SME’s that are listed in the Open Directory Project’s DMOZ.org\u003C\u002Fli>\n\u003Cli>I can’t identify what metric seems to be the cut-off for the inclusion of the DMOZ listing\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Please leave some discussion below in the comments. Has this been seen before?\u003C\u002Fp>\n\u003Cp>Aaron\u003C\u002Fp>\n",{"rendered":150,"protected":229},8441,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":229,"footnotes":5},[152],[],[15],[566,135,241,242,243,244,245,246],"post-2349",[],[],[570,571,572,573],{"path":202,"name":203},{"path":253,"name":254},{"path":146,"name":147},{"path":211,"name":149},"We’re sat in the office this morning not sure if we’re seeing a new Google snippet feature. We wanted to make sure we wrote about it anyway because, as with any Google feature, if deemed useful it’s likely it will be rolled out further. What we’re seeing is content from Wikipedia or DMOZ being pulled into 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Google feature? DMOZ caption in snippets - 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week, Google announced that a website’s security has started counting towards its prevalence in search results. This is something that has long been expected by the industry, especially after Google made the move to split secure and non-secure reporting in Google Webmaster Tools in March of this year.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#matter\">Why does this matter?\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#update\">Is this a small update?\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#how\">How security certificates work\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#buy\">Buying an SSL certificate\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#running\">Running a secure website\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#opinion\">Our thoughts on migrating to a secure website\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Impression.co.uk moved to a secure website over this year’s Easter weekend and has since seen impressive improvements in visibility, though as we’re a growing agency it’s tricky to pinpoint exactly the direct impact this has had.\u003C\u002Fp>\n\u003Cp>Secure websites, denoted by the padlock symbol and ‘https:\u002F\u002F’ in a browser’s address bar, is not new technology. HTTPS is a secured method of data delivery built upon standard HTTP communication and an additional layer of SSL (secure socket layer)\u002FTLS (transport layer security).\u003C\u002Fp>\n\u003Cp>It has been used by as much as ten per cent of all websites as standard up until this announcement, traditionally used almost exclusively on websites requiring above-and-beyond security such as banking systems or websites with login areas. Google’s move to preferring secure websites is likely to significantly increase the number of websites moving to SSL.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch3 id=\"matter\">Why does this matter?\u003C\u002Fh3>\n\u003Cp>Search engine optimisation, the process of improving a website’s visibility in search engines, is an important digital marketing channel for all businesses that are active online. A ‘better’ web presence, as judged by Google, will lead to more search engine traffic which in most cases leads to more enquiries and online purchases.\u003C\u002Fp>\n\u003Cp>Website security is just one of many hundreds of ranking ‘signals’ search engines calculate. Google, like other search engines, weights its signals differently, using these and an unknown algorithm to rank websites for particular keywords.\u003C\u002Fp>\n\u003Cp>Many in the industry have reverse engineered this algorithm via a multitude of tests, to calculate important traits a great web presence must have. Occasionally, Google also releases brief explanations, which is fortunately the case with secure search. According to a post on \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fgooglewebmastercentral.blogspot.co.uk\u002F2014\u002F08\u002Fhttps-as-ranking-signal.html\">Google’s Webmaster blog\u003C\u002Fa>, this update will affect in the region of only 1% of all English searches on the platform, with the opportunity to affect more in the future.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch3 id=\"update\">Is this a small update?\u003C\u002Fh3>\n\u003Cp>Although just 1% of searches will be affected by this update; this is by no means a small update. This move, backed up by conference activity earlier in the year and major tech companies’ reacting to the NSA\u002FEdward Snowden scandals, has led to a wide discussion about making the entire web secure by default. Yahoo, Facebook and other high profile tech companies have already made the move to go secure and Google moved all of its business tools (Gmail, Calendar, Docs and Drive) secure by default in Q3 2013.\u003C\u002Fp>\n\u003Cp>Within the release there was also talk about Google potentially increasing the weight of the ‘secure’ signal in the algorithm at a later date. No doubt the reason behind this is that large enterprises will need some time to test and deploy secured-by-default web experiences.\u003C\u002Fp>\n\u003Cp>We see this as a great opportunity for small to medium enterprises to get a competitive edge over larger competitors online. More nimble website owners will be able to take advantage of this a lot sooner, which may lead to small jumps in visibility in the short to medium term.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch3 id=\"how\">How security certificates work\u003C\u002Fh3>\n\u003Cp>Unlike traditional web communications, which are simple requests and responses, secured connections operate a ‘handshake’ process before encrypted data is transferred. The reasons for this handshake are:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>To verify that you are talking to the correct server,\u003C\u002Fli>\n\u003Cli>To agree on a method of encryption that the connection will use\u003C\u002Fli>\n\u003Cli>To swap private ‘keys’ which will be used to cypher and decipher the normal HTTP traffic.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>As a result of the handshake, both computers agree on a secret key that will be used for all communication during that session. This secret key is what stops anyone snooping in on the connection and seeing the data being transferred.\u003C\u002Fp>\n\u003Cp>Almost all web hosts support security certificates, so it’s a relatively painless process to purchase and implement on a server.  There are plenty of guides on this online, based on server type, but for smaller businesses using more client-friendly platforms there may be simpler ways of getting started through easy-to-use setup wizards.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch3 id=\"buy\">Buying an SSL certificate\u003C\u002Fh3>\n\u003Cp>Not all security certificates are equal. There are three types of certificate that show a measure of how much vetting has been done by the certificate issuer on the company purchasing the certificate. And there are three certificate configurations that dictate how the certificate can protect traffic on your domain name.\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Extended Validation\u003C\u002Fstrong> (EV) SSL Certificates – the premium of the three types of certificate, the EV certificate verifies the legal, physical and operational existence of the company. It checks the company’s right to use the specified domain name, and also checks that the company details match official records. For this additional level of validation, website owners are awarded with larger verified padlock symbols often with a green organisation badge or background colour in browser address bars.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Organisation Validation\u003C\u002Fstrong> (OV) SSL Certificates – OV certificates check the organisation’s right to trade under the specified domain name and provides a good level of company details vetting.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Domain Validation\u003C\u002Fstrong> (DV) SSL Certificates – DV certificates check that the applicant has the right to use the specified domain name, and is therefore the most straightforward SSL certificate. For many businesses though, this is all that is required to move from a non-secure to a secure website.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>When purchasing an SSL certificate, your website setup will dictate which deployment method will be required. For instance, web presences can be spread over multiple domain names, hosted on multiple sub domains, or hosted entirely on one domain name. From a wider SEO angle, it’s always best to host a web entity entirely on one domain and, to an extent, this approach pays dividends here as a single-domain SSL is the cheapest option.\u003C\u002Fp>\n\u003Cp>Here’s a brief run down of the setup options you may be faced with:\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Single domain SSL\u003C\u002Fstrong> – Simply, this is for most cases, where a business uses only one domain name that requires protection online. E.g. www.example.com\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Multi-domain SSL\u003C\u002Fstrong> – A company may wish to administer all secured domains via one SSL certificate. In this scenario a multi-domain SSL would allow many different domain names to share a certificate. E.g. www.example.com, www.otherdomain.com, mail.domainmail.net\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Wildcard SSL\u003C\u002Fstrong> – When a company is forced to use multiple platforms, it’s sometimes the default to house each platform on different sub domains. For a company doing so, all sub domains of a single domain name can be secured under a wildcard SSL certificate. E.g. mail.example.com, www.example.com, store.example.com\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Chr \u002F>\n\u003Ch3 id=\"running\">Running a secure website\u003C\u002Fh3>\n\u003Cp>For a long time there have been pro’s and con’s to running secure websites, the tables are clearly now turned towards running a secure-by-default web. There are just a few things to consider:\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Negatives\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>There’s additional server and network load times associated with the additional volume of communication needed over a secure connection\u003C\u002Fli>\n\u003Cli>A poorly implemented SSL certificate can throw up nasty errors for users, which is likely to scare them away\u003C\u002Fli>\n\u003Cli>There’s a cost associated with maintaining a secure website, that not all website owners will want to commit to\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Positives\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Better security by default for any features you implement on your website\u003C\u002Fli>\n\u003Cli>The transition should be seamless (if redirects are implemented correctly)\u003C\u002Fli>\n\u003Cli>Most, if not all previous SSL concerns have been mitigated against or resolved\u003C\u002Fli>\n\u003Cli>Improved rankings in search engines \u003Cem>NEW!\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr \u002F>\n\u003Ch3 id=\"opinion\">Our thoughts on migrating to a secure website\u003C\u002Fh3>\n\u003Cp>There’s a lot of information here to take in on something that’s actually quite complex. Though many web people will be quick to implement this change, it isn’t without cost and there are a multitude of other things business owners and marketers can be doing with their websites to achieve better traffic levels from search engines.\u003C\u002Fp>\n\u003Cp>Migration to HTTPS isn’t without risk. Google treats each individual URL separately, so care should be taken in redirecting traffic from the non-HTTPs to the HTTPs version. A poorly implemented SSL certificate can lead to errors displaying for users, or could lead to search engine issues relating to duplicated content. For that reason, we would suggest seeking the advice of a web or SEO consultant, to make the process as pain-free as possible.\u003C\u002Fp>\n\u003Cp>Finally, one thing Google was keen to reiterate is that this update affects only a small part of the search algorithm. Great, quality content, produced well and distributed to your audience is almost guaranteed to yield better results, so that’s worth bearing in mind if moving to SSL makes you feel a little out of depth.\u003C\u002Fp>\n\u003Cp>Image via www.globalsign.co.uk, a supplier of SSL certificates.\u003C\u002Fp>\n",{"rendered":159,"protected":229},8442,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":756,"_yoast_wpseo_metadesc":757,"inline_featured_image":229,"footnotes":5},"Google: HTTPS now an SEO ranking factor | Impression","Google: a website’s security counts towards search results visibility - something that could be seen as good news to small business owners. 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too long ago you could appoint what seemed like almost anyone to work on your digital strategy. Typically, your local ‘computer genius’ would be the go-to person, but now, more than ever, care must be taken when appointing someone to manage your online presence.\u003C\u002Fp>\n\u003Cp>Not only can online ‘bad behaviour’ lead to significant traffic drop offs, Google penalties or worse (in extreme cases), but poor appointments can lead to locked-in contracts with under qualified consultants working on your account, harming your ROI and losing your competitive edge.\u003C\u002Fp>\n\u003Cp>I want to take a brief look at the paid and organic search marketing landscapes because they, like so many online channels, are dynamic in nature and constantly changing.\u003C\u002Fp>\n\u003Cp>Paid and organic search are both auction-based. The markets are increasing and so too is the knowledge of the professionals and business owners running online marketing campaigns. Inevitably, costs are increasing for all involved (especially ill-prepared advertisers) – making effective management and campaign planning essential.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"whats-happening-with-paid-search\">What’s happening with paid search?\u003C\u002Fh4>\n\u003Cp>Paid search refers to all paid-for online media placements. Typically we deal with ad platforms on a ‘pay per click’ basis when running a direct response marketing campaign. There’s also a huge number of platforms that run on a cost per thousand views, or ‘CPM’ basis, which is great for brand building and retargeting.\u003C\u002Fp>\n\u003Cp>With paid-for digital media placements, data is a lot more accessible and accurate when compared with natural search. This is because the platform leaders – Google, Facebook, Twitter and Bing to name a few – want to encourage businesses of all sizes to use their networks.\u003C\u002Fp>\n\u003Cp>Google has recently launched ‘Google My Business’; a handy one-stop shop that lets business owners manage all of their proprieties centrally. The knock on effect for advertisers is that it’s now a lot easier to add address, telephone and rating information into adverts. These pieces of information have already proved useful for mobile users as ‘get directions’ and ‘call’ functionalities are already widely used.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>Additional ad content increases the likelihood that an advert is clicked on for a number of reasons – higher relevance, more calls to action, larger physical advert size being just a few of these.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>We’re seeing the impact of this feature’s introduction already, by the way it’s leading to higher competition for clicks at the local level. Also, Google has recently launched dynamic sitelinks for all campaigns. Sitelinks are the smaller blue links that appear beneath an advertiser’s main advert that allow deeper linking through to related pages. Previously this was only available if sitelink groups were created and added to an advertiser’s accounts.\u003C\u002Fp>\n\u003Cp>This new solution from Google automatically adds in these links by default to enhance click through rate (although they can be disabled). As this is a new feature, we don’t quite yet know how accurate the ‘related pages’ feature will be, but we would assume that the click performance will increase for those accounts previously without sitelinks. We expect this increase to be in line with the rise that’s typically experienced when sitelinks are added for the first time.\u003C\u002Fp>\n\u003Cp>For advertisers, this again means competitors are able to use more physical space for their advert, increasing the likelihood of greater competition. It should also give a knock-on increase on the proportion of Google searches that lead to a paid click rather than an organic one.\u003C\u002Fp>\n\u003Cp>Google has always been an advocate of cross-device browsing. With the growing percentage of tablet and mobile traffic this is becoming increasingly important. Google’s Adwords platform previously gave advertisers the ability to target only specific devices at campaign level.\u003C\u002Fp>\n\u003Cp>Google removed this, and introduced bid adjustments which allow advertisers to choose to target mobile or desktop traffic more or less aggressively. It currently groups desktop and tablet as the same device, probably with the assumption most sites will work well enough on desktop and tablets. We expect it won’t be long until mobile bid adjustments are no more, placing a greater emphasis on websites being mobile-first and fully responsive.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"counting-the-cpa\">Counting the CPA\u003C\u002Fh4>\n\u003Cp>For some time, AdWords have also helped many advertisers shift their focus from clicks to CPAs (cost per acquisitions). This is constantly getting easier, so is worth a mention here as it means competing advertisers are getting more savvy in their bidding strategies.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>Implementing a bidding strategy, through AdWords or a bid management platform, increases the attention a campaign gets, albeit algorithm-based, though the constraints are still set by the advertiser.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>Bid management can take away the human element of bidding. This reduces a lot of bad choices and improves the efficiency of a campaign by allowing complex rules to be created to help meet campaign objectives. By carefully automating some elements of account management, advertisers and agencies can focus more on implementing new features, keywords, ad groups and campaigns, or introducing new advert copy into tests.\u003C\u002Fp>\n\u003Cp>For those who are not managing a campaign based on a CPA model, there can be huge undiscovered mistakes in the bidding and targeting process. More effective, managed campaigns mean quality scores are more likely to increase, allowing advertisers to get ‘more bang for their buck’, and grow their impression share in expensive markets, again upping the ante for the competition.\u003C\u002Fp>\n\u003Cp>These are just a few of the many things happening in the AdWords platform right now. To make a more broad-brush generalisation, what we’re seeing is increasingly better-managed campaigns putting pressure on new or inexperienced advertisers. The best advice we can give is to check your account manager is accredited by Google or Bing in search marketing. That way you know they have at least a basic understanding. Companies can gain an affiliation with the search engines too – next time you’re on Google, check your agency is a Google Partner.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"the-continuing-evolution-of-natural-search\">The continuing evolution of natural search\u003C\u002Fh4>\n\u003Cp>Natural search, search engine optimisation, or ‘SEO’, is the practice of naturally influencing a search engine’s ranking in order to appear more relevant for common search phrases – therefore earning a better position in order to gain more referral traffic. SEO is a practice that applies to all major search engines to varying degrees. It refers to work undertaken both off and on a web page; very often a company’s website.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>In the past, SEO has earned a bad name for itself. For many years it was easy to ‘game’ Google and other engines into providing ranking improvements through short term unsustainable tactics that went unpunished.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>Sadly, many misinformed and\u002For lazy search marketers are still pursuing these strategies despite a majority of the industry doing a great job in creating and promoting great content and websites.\u003C\u002Fp>\n\u003Cp>As a result of the cat and mouse game going on between Google and SEO professionals, the practice of SEO has evolved sporadically. New features and major updates have rocked the industry from time to time, while hundreds, if not thousands, of smaller changes have rolled out silently in the background.\u003C\u002Fp>\n\u003Cp>Natural search is seeing a squeeze as Google’s ‘owned SERP’ (search engine results page) share is increasing. In many industries, especially financials – credit cards, mortgages, car insurance, etc – Google has introduced a ‘Compare with Google’ ad block between the paid and organic listings. This is pushing organic results down and affecting their click through rate. In those affected industries, ranking is already difficult enough.\u003C\u002Fp>\n\u003Cp>Building links from external sites towards a target website has always been an important part of effective SEO. Over the past few years the quality of these links has been scrutinised more closely by Google as it’s taken steps to limit the effect of links from poor quality websites on its ranking algorithm.\u003C\u002Fp>\n\u003Cp>More recently, Google has begun to identify tactics and patterns rather than just website-level signals. This has recently led to a discussion within the industry about how to effectively gain meaningful links without using a patterned approach or leaving a footprint.\u003C\u002Fp>\n\u003Cp>Increasingly, digital agencies like ours are moving towards PR as an effective means to building online citations and links which search engines can trust, due to the sheer power of their websites.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>A solid digital PR strategy means a brand can receive more coverage for their products or service and strengthen the power of their website at the same time.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>This approach brings with it the associated benefit of relevant referral traffic and discussion that, in our opinion, SEO should have fostered from the very beginning anyway.\u003C\u002Fp>\n\u003Cp>We’ve also seen a lot of creative and interactive content spring up over the last few years. This typically takes the form of a full microsite or an immersive, full-page experience. When done well, this content can earn hundreds, if not thousands, of links, social media interactions and site visitors.\u003C\u002Fp>\n\u003Chr \u002F>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"optimising-on-site-content\">Optimising on-site content\u003C\u002Fh4>\n\u003Cp>This is still an important part of any SEO strategy. Google has recently taken steps to increase the font size of the blue title tags in the search results pages – resulting in a great deal of revisiting and re-optimising of these.\u003C\u002Fp>\n\u003Cp>We’re also seeing a fundamental shift in the way title tags are being used. Previously, SEO’s had the tendency to ‘stuff’ them with 70 characters of keywords and phrases but now the attention has shifted towards driving more clicks on the already high-ranking pages by swapping out the keywords for more friendly messages and phrases. Google led this shift a while ago when it started to pick and choose the title tags it felt best represented the page on sites where it found over-optimised titles.\u003C\u002Fp>\n\u003Cp>Content strategy and planning are two more aspects of SEO that, despite having been around for some time, continue to grow in importance.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>Every marketer should be managing content calendars that incorporate each element of a firm’s online identity – social, website, apps, email and more. This allows for improved content dissemination and more opportunities for driving relevant traffic to the website.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Chr \u002F>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"conclusion\">Conclusion\u003C\u002Fh4>\n\u003Cp>There’s no doubt that, as an industry, we’re getting smarter all the time. But we can’t take this fact for granted. 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u002Fcomments?post=2341",[1117],{"count":152,"href":1118},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F2341\u002Frevisions",[1120],{"id":1121,"href":1122},15097,"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F2341\u002Frevisions\u002F15097",[1124],{"embeddable":130,"href":1125},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F8444",[1127],{"href":1128},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=2341",[1130,1132,1134],{"taxonomy":539,"embeddable":130,"href":1131},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=2341",{"taxonomy":542,"embeddable":130,"href":1133},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections?post=2341",{"taxonomy":197,"embeddable":130,"href":1135},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcoauthors?post=2341",[1137],{"name":548,"href":549,"templated":130},{"id":1139,"date":1140,"date_gmt":1140,"guid":1141,"modified":139,"modified_gmt":139,"slug":1143,"status":19,"type":135,"link":180,"title":1144,"content":1145,"excerpt":1147,"author":152,"featured_media":1148,"comment_status":232,"ping_status":232,"sticky":229,"template":5,"format":233,"meta":1149,"categories":1150,"collections":1152,"coauthors":1153,"class_list":1154,"acf":1157,"head_links":1158,"breadcrumbs":1159,"url_path":180,"search_description":1164,"featured_image_urls":1165,"authors":1197,"type_nicename":310,"reading_minutes":152,"category":1213,"yoast_title":1215,"yoast_meta":1216,"yoast_json_ld":1241,"_links":1297},2337,"2014-07-23T11:13:09",{"rendered":1142},"https:\u002F\u002Fimpression.test\u002Fblog\u002Fmaking-big-impression\u002F","making-big-impression",{"rendered":178},{"rendered":1146,"protected":229},"\u003Cp>We’ve overseen three big developments here this year, each one helping to put Impression firmly on the map as Nottingham’s fastest growing, most exciting digital agency.\u003C\u002Fp>\n\u003Cp>Maintaining our record of at least one new client win per month, every month, since we were founded in November 2012, in July we added a household name from the clean energy sector to our burgeoning international client list, which now comprises of tech providers, specialist retailers and consumer e-commerce sites among others.\u003C\u002Fp>\n\u003Cp>To service these new clients we’ve expanded our team, welcoming two new staff members in the past two months.\u003C\u002Fp>\n\u003Cp>Our digital whiz-kid Liam is delivering profitable, measurable PPC campaigns for our clients and is already a certified Google Adwords individual.\u003C\u002Fp>\n\u003Cp>While Rob, who joined this month to head up our digital PR, brings his knowledge of digital media, writing skills and account management expertise to the team.\u003C\u002Fp>\n\u003Cp>Together they’re helping to integrate our full service, digital strategy for existing clients and prospective new ones.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1123\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FhrphfnMZ-Rob-Liam.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"Rob-Liam\" width=\"1024\" height=\"713\" \u002F>\u003C\u002Fp>\n\u003Cp>To make room for this growing team we’ve been on the move – shifting operations to the Lace Market. Being in the heart of the Creative Quarter is already bringing us benefits. From this new central location we stay involved in Nottingham’s thriving business and cultural communities and collaborate with other creative firms, as well as still being within easy reach of London, Leeds and the rest of the UK.\u003C\u002Fp>\n\u003Cp>With two thirds of 2014 now behind us, we’ve grown in all three of the areas that really count. And we’re not done yet, either. Watch this space.\u003C\u002Fp>\n\u003Cp>If your business is looking to review its digital strategy this year – whether SEO, PPC, digital marketing or PR – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":179,"protected":229},8446,{"_yoast_wpseo_focuskw":5,"_yoast_wpseo_title":5,"_yoast_wpseo_metadesc":5,"inline_featured_image":229,"footnotes":5},[1151],44,[],[15],[1155,135,241,242,243,244,245,1156],"post-2337","category-our-news",[],[],[1160,1161,1162,1163],{"path":202,"name":203},{"path":253,"name":254},{"path":185,"name":186},{"path":211,"name":178},"We’ve overseen three big developments here this year, each one helping to put Impression firmly on the map as Nottingham’s fastest growing, most exciting digital agency. Maintaining our record of at least one new client win per month, every month, since we were founded in November 2012, in July we added a household name from 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note – I have found a better way of preventing this SEO duplicate content issue, which I have documented here: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmeta-robots-noindex-magento-review-pages\u002F\">Add meta robots noindex to Magento review pages\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>If in your Magento product pages you’re pulling through review content, then you’ll want to ensure that the associated product reviews page isn’t available to search engines to eliminate the risk of duplicate content holding your website back in the search results pages.\u003C\u002Fp>\n\u003Cp>After searching online for a number of solutions to this issue, including creating a custom module that extends the review\u002Fproduct and rewrite listAction method, we found a simple redirect rule to the long ID-based URL page works well. 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