[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Fgoogle-partner-agency":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":154,"breadcrumbs":155,"head":165},"2021-03-01T16:23:20",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-783","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":49},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","dark",false,"Google Premier Partner Agency","The Google Partner network gives you access to a digital agency you can trust","\u003Cp>We are in the top 3% of Agencies Worldwide that are recognised as a Google Premier Partner. When you work with us, you’re working with digital marketers who have demonstrated that they can meet strict standards for performance, ad spending, have achieved certification, and have proven expertise and the ability to help your business grow online.\u003C\u002Fp>\n",[24],{"image":25,"url":48},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,"https:\u002F\u002Fpartnersdirectory.withgoogle.com\u002Fpartners\u002F6144590882",[50,62,83,87,104,108,118,134,149],{"acf_fc_layout":51,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"style":-1,"layout":-1,"size":54,"container":55,"gutter":-1,"left_gutter":56,"position":57,"image":58,"image_width":59,"image_height":60,"alt":61},"banner",true,"small","11-col","outside-container","no-gutter","right","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FGoogle-Analytics-4-2023.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"Google-Analytics-4-2023",{"acf_fc_layout":63,"reduced":52,"top_overlap":64,"bottom_underlap":53,"disable_observer":-1,"heading":65,"intro":66,"columns":67,"style":68,"layout":69,"grid_items":70},"linked_content_grid","none","Why work with a Google Premier Partner accredited agency?","\u003Cp>The ‘Premier’ part of our accreditation means Google recognises the exemplary service we give to our clients. The process of gaining the prestigious Google Premier Partner badge is exacting and ongoing. To obtain Google Partner agency status, we have to demonstrate the following requirements:\u003C\u002Fp>\n","4","light","left-margin",[71,74,77,80],{"title":72,"content":73,"link":6},"Certified Experts","\u003Cp>Our team are certified Google Ads experts, across Search, Shopping and Display. We stay up to date with new tools and techniques and consistently refresh our exams.\u003C\u002Fp>\n",{"title":75,"content":76,"link":6},"Best Practice","\u003Cp>We implement the recommended best practices in our clients’ Google Ads accounts to maximise their investment in paid search advertising.\u003C\u002Fp>\n",{"title":78,"content":79,"link":6},"Proven Results","\u003Cp>We consistently deliver results to our clients and have proven this to Google. This means our clients get the return on investment they want and deserve.\u003C\u002Fp>\n",{"title":81,"content":82,"link":6},"Stay Ahead","\u003Cp>We receive exclusive access to new betas, tools and resources from Google, meaning we can spot opportunities for your business and help you stay ahead.\u003C\u002Fp>\n",{"acf_fc_layout":84,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":85,"content":86},"full_width_text","What are the requirements to become a Google Premier Partner?","\u003Cp class=\"intro\">The ‘Premier’ part of our accreditation means Google recognises us for exemplary service to our clients. Premier Google Partner agencies like Impression need to have:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Demonstrated the highest standard of Google Ads management\u003C\u002Fli>\n\u003Cli>Met a higher spend requirement across managed accounts and campaign types to show that the agency is proficient at managing diverse campaigns at scale\u003C\u002Fli>\n\u003Cli>Met the performance requirement by delivering solid overall Google Ads revenue and growth and maintaining and growing a happy customer base\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Impression has consistently met all of these criteria and is therefore accredited as a Google Premier Partner. If you’d like to work with us, \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch today\u003C\u002Fa>.\u003C\u002Fp>\n",{"acf_fc_layout":88,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"style":89,"layout":90,"heading":91,"intro":92,"cta_text":6,"cta_link":6,"columns":93,"show_steps":52,"grid_items":94},"large_column_text","yellow","content_grid","Google Premier Partner specialisations","\u003Cp>As a Google Premier Partner, we also have specialisations that are shown on our Partner logo. We currently hold the following specialisations:\u003C\u002Fp>\n","3",[95,98,101],{"text":96,"title":97},"\u003Cp>Impression has demonstrated increased product performance and expertise in basic and advanced search concepts, including best practices for creating, managing, measuring and optimising search ad campaigns across the search network.\u003C\u002Fp>\n","Search advertising specialists",{"text":99,"title":100},"\u003Cp>Impression has demonstrated increased product performance and expertise in basic and advanced concepts in mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimisation.\u003C\u002Fp>\n","Mobile advertising specialists",{"text":102,"title":103},"\u003Cp>Impression has demonstrated increased product performance and expertise in basic and advanced concepts in shopping advertising, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.\u003C\u002Fp>\n","Shopping advertising specialists",{"acf_fc_layout":51,"reduced":52,"top_overlap":105,"bottom_underlap":64,"disable_observer":-1,"style":-1,"layout":-1,"size":54,"container":55,"gutter":-1,"left_gutter":6,"position":57,"image":106,"image_width":59,"image_height":60,"alt":107},"large","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fsolen-feyissa-UWVJaDvXW_c-unsplash-6.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C71%2C1920%2C632&w=2640","solen-feyissa-UWVJaDvXW_c-unsplash (6)",{"acf_fc_layout":109,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"style":68,"layout":69,"testimonials":110},"testimonials",[111,116],{"quote":112,"logo":113,"logo_width":44,"logo_height":44,"author":114,"byline":115},"\u003Cp>Judges from Accenture, an independent third party, were impressed by how the Impression team, Google's winning agency for Workplace Excellence in the 2024 Agency Excellence Awards, were able to link DEI initiatives and company culture to the impact on their own business as well as that of their clients.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FGoogle__G__logo.svg","Luca Senatore","Head of Agency and E-commerce at Google",{"quote":117,"logo":113,"logo_width":44,"logo_height":44,"author":114,"byline":115},"\u003Cp>Impression’s holistic hiring practices, employee support, and intentional efforts to promote innovation and collaboration set them apart.\u003C\u002Fp>\n",{"acf_fc_layout":119,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":120,"faqs":121},"faqs","Google Partner Agency FAQs",[122,125,128,131],{"title":123,"text":124},"What is a Google Partner agency?","\u003Cp>The Google Partner agency badge provides recognition to businesses that have demonstrated an ability to maximise campaign performance and deliver growth for clients on a consistent basis.\u003C\u002Fp>\n\u003Cp>There are strict criteria covering performance, spend, and certification in addition to achieving a minimum optimisation score of 70% across your Google Ads account. Google Partner agencies must maintain a 90-day ad spend of $10,000 USD and account strategists must be certified in Google Ads.\u003C\u002Fp>\n",{"title":126,"text":127},"What is the difference between a Google Partner agency and a Google Premier Partner agency?","\u003Cp>Agencies that acquire Google Premier Partner status have met and exceeded all the Google Partner requirements whilst demonstrating continuous success in the following areas: certification, ad spend and performance. Google Partner Agencies must be in the top 3% of participating agencies in their country to become a Premier Partner. Impression is a Premier Partner.\u003C\u002Fp>\n",{"title":129,"text":130},"Why work with a Google Premier Partner agency?","\u003Cp>Choosing a Google Partner agency means you choose to work with an agency trusted by the world’s biggest search engine to deliver you the results you deserve.\u003C\u002Fp>\n\u003Cp>When you entrust us with your digital marketing, you can rest assured that you’re receiving the highest standard of work. We believe in ethical digital marketing that delivers results for our clients, and pride ourselves on progressive thinking which confirms with Google’s guidelines. We will never put your website at risk of penalty or downgrading because we will never use or recommend unethical marketing techniques.\u003C\u002Fp>\n",{"title":132,"text":133},"Do you have to pay to be a Google Partner?","\u003Cp>Whilst Impression does not have to pay for the badge, Google Partner agencies must maintain a $10,000 USD 90-day spend across their managed accounts in order to become eligible. This helps us to ensure that we consistently help our clients uncover new growth opportunities and sustain their success through Google Ads.\u003C\u002Fp>\n",{"acf_fc_layout":135,"reduced":52,"top_overlap":53,"bottom_underlap":64,"disable_observer":-1,"heading":136,"style":137,"cta_link":138,"cta_text":139,"services":140},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[141,145],{"title":142,"link":143,"description":144},"PPC","\u002Fpaid-media\u002Fppc\u002F","Specialists in creating high-performing campaigns across Search Shopping, Display, and Video, our team uses a combination of technology and creativity to gain increased visibility and more sales at a profitable CPA.",{"title":146,"link":147,"description":148},"Google Shopping","\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F","Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping CPAs even in the most competitive sectors.",{"acf_fc_layout":150,"reduced":52,"top_overlap":64,"bottom_underlap":64,"disable_observer":-1,"heading":151,"title":152,"intro":153},"form_cta"," Find out how working with a Google Premier Partner agency can help your business","Talk to an expert","\u003Cp>We work with businesses just like yours to help them improve their online visibility. To discuss how we can help you, get in touch today.\u003C\u002Fp>\n",[],[156,159,162],{"path":157,"name":158},"\u002F","Home",{"path":160,"name":161},"\u002Fabout\u002F","About Us",{"path":163,"name":164},null,"Google Partner Agency",{"title":166,"script":167,"meta":293,"link":336},"Google Premier Partner Agency | Google Partner | Impression",[168],{"type":169,"key":170,"innerHTML":171},"application\u002Fld+json","yoast-json-ld",{"@context":172,"@graph":173},"https:\u002F\u002Fschema.org",[174,185,196,208,275],{"@type":175,"@id":176,"url":176,"name":166,"isPartOf":177,"datePublished":179,"dateModified":180,"description":181,"breadcrumb":182,"inLanguage":184},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Fgoogle-partner-agency\u002F",{"@id":178},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-03-01T16:23:20+00:00","2026-02-25T14:45:13+00:00","Impression is a Google Premier Partner agency. Based in Nottingham and London serving clients globally, we help you to deliver a greater ROI through PPC.",{"@id":183},"https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Fgoogle-partner-agency\u002F#breadcrumb","en",{"@type":186,"@id":183,"itemListElement":187},"BreadcrumbList",[188,191,194],{"@type":189,"position":42,"name":158,"item":190},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":189,"position":192,"name":161,"item":193},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002F",{"@type":189,"position":195,"name":164},3,{"@type":197,"@id":178,"url":190,"name":198,"description":6,"publisher":199,"inLanguage":201,"potentialAction":202},"WebSite","Impression",{"@id":200},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":203,"target":204,"query-input":207},"SearchAction",{"@type":205,"urlTemplate":206},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":209,"@id":200,"name":198,"url":190,"logo":210,"image":216,"sameAs":217,"@context":221,"email":222,"foundingDate":223,"legalName":224,"vatID":225,"description":226,"telephone":227,"address":228,"location":235,"areaServed":268},"Organization",{"@type":211,"inLanguage":201,"@id":212,"url":213,"contentUrl":213,"width":214,"height":215,"caption":198},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[218,219,220],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":229,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[236,245,257],{"@type":237,"name":238,"geo":239,"address":243,"photo":216,"telephone":244},"Place","Impression Digital - Nottingham",{"@type":240,"latitude":241,"longitude":242},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":229,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},"+44 01158 242 212",{"@type":237,"name":246,"geo":247,"address":250,"photo":255,"telephone":256},"Impression Digital - London",{"@type":240,"latitude":248,"longitude":249},"51.50237208377361","-0.09229841534284115",{"@type":229,"streetAddress":251,"addressLocality":252,"addressRegion":253,"postalCode":254,"addressCountry":234},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":237,"name":258,"geo":259,"address":262},"Impression Digital - New York",{"@type":240,"latitude":260,"longitude":261},"40.726722746949","-74.00527778220652",{"@type":229,"streetAddress":263,"addressLocality":264,"addressRegion":265,"postalCode":266,"addressCountry":267},"160 Varick St","New York","NY","10013","USA",[269,272,274],{"@type":270,"name":271},"Country","Worldwide",{"@type":270,"name":273},"GBR",{"@type":270,"name":267},{"@type":276,"mainEntity":277,"@id":292,"url":176},"FAQPage",[278,283,286,289],{"@type":279,"name":123,"acceptedAnswer":280},"Question",{"@type":281,"text":282},"Answer","\u003Cp>The Google Partner agency badge provides recognition to businesses that have demonstrated an ability to maximise campaign performance and deliver growth for clients on a consistent basis.\u003C\u002Fp>\n\u003Cp>There are strict criteria covering performance, spend, and certification in addition to achieving a minimum optimisation score of 70% across your Google Ads account. Google Partner agencies must maintain a 90-day ad spend of $10,000 USD and account strategists must be certified in Google Ads.\u003C\u002Fp>",{"@type":279,"name":126,"acceptedAnswer":284},{"@type":281,"text":285},"\u003Cp>Agencies that acquire Google Premier Partner status have met and exceeded all the Google Partner requirements whilst demonstrating continuous success in the following areas: certification, ad spend and performance. Google Partner Agencies must be in the top 3% of participating agencies in their country to become a Premier Partner. Impression is a Premier Partner.\u003C\u002Fp>",{"@type":279,"name":129,"acceptedAnswer":287},{"@type":281,"text":288},"\u003Cp>Choosing a Google Partner agency means you choose to work with an agency trusted by the world’s biggest search engine to deliver you the results you deserve.\u003C\u002Fp>\n\u003Cp>When you entrust us with your digital marketing, you can rest assured that you’re receiving the highest standard of work. We believe in ethical digital marketing that delivers results for our clients, and pride ourselves on progressive thinking which confirms with Google’s guidelines. We will never put your website at risk of penalty or downgrading because we will never use or recommend unethical marketing techniques.\u003C\u002Fp>",{"@type":279,"name":132,"acceptedAnswer":290},{"@type":281,"text":291},"\u003Cp>Whilst Impression does not have to pay for the badge, Google Partner agencies must maintain a $10,000 USD 90-day spend across their managed accounts in order to become eligible. This helps us to ensure that we consistently help our clients uncover new growth opportunities and sustain their success through Google Ads.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Fgoogle-partner-agency\u002F#faqpage",[294,296,299,302,305,307,309,311,313,316,318,321,324,327,330,333],{"name":295,"content":181},"description",{"name":297,"content":298},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":300,"content":301},"og:locale","en_GB",{"property":303,"content":304},"og:type","article",{"property":306,"content":166},"og:title",{"property":308,"content":181},"og:description",{"property":310,"content":176},"og:url",{"property":312,"content":198},"og:site_name",{"property":314,"content":315},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":317,"content":180},"article:modified_time",{"property":319,"content":320},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":322,"content":323},"og:image:width",1200,{"property":325,"content":326},"og:image:height",630,{"property":328,"content":329},"og:image:type","image\u002Fjpeg",{"name":331,"content":332},"twitter:card","summary_large_image",{"name":334,"content":335},"twitter:site","@impressiontalk",[]]