[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fabout\u002Fai-at-impression":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":259,"breadcrumbs":260,"head":270},"2024-09-26T16:22:12",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-30494","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":103},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","dark",false,"AI Marketing Agency","Generative and analytical AI to accelerate your competitive advantage","\u003Cp>We’re a global \u003Ca href=\"\u002F\">performance marketing agency\u003C\u002Fa> experienced in AI and machine learning. We help brands grow online and stay ahead of the competition with generative and predictive AI. We’re committed to continuous innovation and investment in data science and analytics to enhance your marketing strategy.\u003C\u002Fp>\n",[24,48],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,{"image":49,"url":6},{"ID":50,"id":50,"title":51,"filename":52,"filesize":53,"url":54,"link":55,"alt":6,"author":32,"description":6,"caption":6,"name":51,"status":34,"uploaded_to":56,"date":57,"modified":58,"menu_order":29,"mime_type":59,"type":39,"subtype":60,"icon":41,"width":61,"height":62,"sizes":63},35149,"microsoft-select-partner-2025","microsoft-select-partner-2025.png",23768,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&q=90","\u002Fabout\u002Fai-at-impression\u002Fmicrosoft-select-partner-2025\u002F",30494,"2025-10-29 10:43:47","2025-10-29 10:44:22","image\u002Fpng","png",423,147,{"thumbnail":64,"thumbnail-width":65,"thumbnail-height":65,"medium":66,"medium-width":45,"medium-height":67,"medium_large":68,"medium_large-width":69,"medium_large-height":70,"large":71,"large-width":72,"large-height":73,"1536x1536":74,"1536x1536-width":75,"1536x1536-height":76,"2048x2048":77,"2048x2048-width":78,"2048x2048-height":79,"post-thumbnail":80,"post-thumbnail-width":81,"post-thumbnail-height":82,"12_col":83,"12_col-width":84,"12_col-height":85,"default_landscape":86,"default_landscape-width":87,"default_landscape-height":88,"default_portrait":89,"default_portrait-width":88,"default_portrait-height":87,"6_col_and_margin_short":90,"6_col_and_margin_short-width":81,"6_col_and_margin_short-height":85,"11_col_and_margin":91,"11_col_and_margin-width":92,"11_col_and_margin-height":85,"9_col_rectangle":93,"9_col_rectangle-width":94,"9_col_rectangle-height":95,"11_col":96,"11_col-width":97,"11_col-height":85,"staff_image_696_600":98,"staff_image_696_600-width":99,"staff_image_696_600-height":88,"rectangular_thumbnail":100,"rectangular_thumbnail-width":101,"rectangular_thumbnail-height":102},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=70&q=90&w=200",70,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=267&q=90&w=768",768,267,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=534&q=90&w=1536",1536,534,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=712&q=90&w=2048",2048,712,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[104,114,118,126,131,140,152,158,183,231,254],{"acf_fc_layout":105,"reduced":106,"top_overlap":107,"bottom_underlap":107,"disable_observer":-1,"style":-1,"layout":-1,"size":108,"container":109,"gutter":-1,"left_gutter":110,"position":111,"image":112,"image_width":97,"image_height":85,"alt":113},"banner",true,"small","11-col","outside-container","gutter","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Faaron-mike-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C291%2C3498%2C1153&w=2640","aaron-mike",{"acf_fc_layout":115,"reduced":106,"top_overlap":107,"bottom_underlap":107,"disable_observer":-1,"heading":116,"content":117},"full_width_text","How an AI marketing agency can help your business","\u003Cp class=\"intro\">At Impression, we’re experienced in artificial intelligence and machine learning. As a global performance marketing agency, we’ve been adopting and experimenting with AI for some time. With our first-hand knowledge of how AI can help grow brands online, we’re well-placed to advise you on your growth journey — ensuring you stay ahead of the competition.\u003C\u002Fp>\n\u003Cp>Our AI capabilities include:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cstrong>Generative AI\u003C\u002Fstrong> – Media, creative and scaled copywriting, and machine learning analytics\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cstrong>Predictive AI \u003C\u002Fstrong>– Across customer data, predictions and recommendations. This is a rapidly developing area of our investment so please do get in touch with your unique challenges.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>We’re constantly seeking new opportunities to unlock with AI, investing in hiring and internally training capabilities including \u003Ca href=\"\u002Fmedia-solutions\u002Fdata-science\u002F\">data science\u003C\u002Fa>, engineering, \u003Ca href=\"\u002Fanalytics\u002F\">analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fanalytics\u002Flooker-studio\u002F\">visualisation\u003C\u002Fa> so that collectively we are best placed to solve your challenges.\u003C\u002Fp>\n\u003Cp>We can support onplatform and feature adoption, across marketing analytics, measurement, advertising and other comms channels. Our team also has its own capabilities across the broader field of machine learning and artificial intelligence.\u003C\u002Fp>\n\u003Cp>Below is a snapshot of the possibilities AI can have on marketing – \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch with our team\u003C\u002Fa> to learn more about how we’d tackle your challenges with a creative approach to technology.\u003C\u002Fp>\n",{"acf_fc_layout":119,"reduced":106,"top_overlap":107,"bottom_underlap":107,"disable_observer":-1,"style":120,"layout":121,"heading":122,"intro":123,"cta_text":6,"cta_link":6,"columns":124,"show_steps":19,"grid_items":125},"large_column_text","blue_background","logo_grid","AI Analysis & Prediction","\u003Cp>As marketers, we now have access to an unprecedented wealth of data. The amount of structured data, such as web events and customer insights, is rapidly increasing, alongside the growing challenge and intrigue of managing unstructured data.\u003C\u002Fp>\n\u003Cp>Businesses want—and need—to better understand the insights this data can provide. By employing strong analysis, experimentation, and a robust modeling process, we can develop models with a good fit and effective predictive capabilities.\u003C\u002Fp>\n\u003Cp>A trained model can serve a wide range of purposes, including:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Anomaly detection in the case of big data analysis, such as \u003Ca href=\"\u002Fabout\u002Four-technology\u002Falexis\u002F\">analytics event monitoring\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Predicting customer attention and engagement in the case of creative ads, websites and app screens.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Media spend analysis in the cases of \u003Ca href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">media measurement\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Marketing mix and spend forecasts in the case of \u003Ca href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">marketing mix modelling\u003C\u002Fa> and forecasting.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Predicting purchase intent from website events, in the case of conversion rate optimisation and \u003Ca href=\"\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F\">ads audiences for remarketing\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Per-customer lifetime value predictions and churn estimations in the case of CLV analysis.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Product recommendations and content personalisation in the case of \u003Ca style=\"font-size: 15px;\" href=\"\u002Fdigital-experience\u002F\">improving digital experience\u003C\u002Fa>.\u003C\u002Fli>\n\u003C\u002Ful>\n","0",[],{"acf_fc_layout":105,"reduced":106,"top_overlap":107,"bottom_underlap":127,"disable_observer":-1,"style":-1,"layout":-1,"size":108,"container":128,"gutter":-1,"left_gutter":6,"position":111,"image":129,"image_width":97,"image_height":85,"alt":130},"none","container","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fjonathan-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C376%2C3500%2C1153&w=2640","jonathan-1",{"acf_fc_layout":132,"reduced":106,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"layout":133,"options":134,"text":135,"images":136},"image_text","image_right","single_image","\u003Cp class=\"small-caps\">Generative AI\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">When used appropriately, generative AI can enhance workflows to assist with tasks such as content production.\u003C\u002Fp>\n\u003Cp>Like many businesses, we have an AI policy governing some generative AI use, but we are keen to utilise it as a tool rather than a go-to answer.\u003C\u002Fp>\n\u003Cp>Generative AI in marketing can assist in large-scale copy production, campaign ideation, some creative production, and media enhancements, among many other use cases.\u003C\u002Fp>\n\u003Cp>Like all reinforced machine learning models, generative AI is imperfect. Many models are built on top of regressions, which naturally will not produce unique thoughts like a human might. Generative AI can also hallucinate, too, which is the phenomenon where AI describes or generates something it should not.\u003C\u002Fp>\n",[137],{"src":138,"width":81,"height":85,"alt":139},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fsolen-feyissa-hWSNT_Pp4x4-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C150%2C1998%2C935&w=1860","solen-feyissa-hWSNT_Pp4x4-unsplash",{"acf_fc_layout":119,"reduced":106,"top_overlap":127,"bottom_underlap":107,"disable_observer":-1,"style":141,"layout":121,"heading":142,"intro":143,"cta_text":144,"cta_link":145,"columns":146,"show_steps":19,"grid_items":147},"yellow","AI platform adoption","\u003Cp>At Impression, we are proud to be a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa>, among other partnerships, and we actively collaborate with all advertising platforms to adopt new features for our clients. \u003C\u002Fp>\n\u003Cp>This includes AI across audience segmentation and growth, AI in ad targeting and campaign optimisation, and across creative optimisation and generation. We adopt, and assist our clients in testing and adopting, all relevant advertising technologies which are proven to have a positive impact on business KPIs. \u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","4",[148,149],{"image":30,"image_width":45,"image_height":45,"link":6},{"image":150,"image_width":45,"image_height":151,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002F2024-MSA-Partner-Program-Badge-Select.png?auto=compress%2Cformat&fit=scale&h=69&q=90&w=200",69,{"acf_fc_layout":105,"reduced":106,"top_overlap":153,"bottom_underlap":107,"disable_observer":-1,"style":-1,"layout":-1,"size":154,"container":128,"gutter":-1,"left_gutter":155,"position":6,"image":156,"image_width":84,"image_height":85,"alt":157},"large","full","no-gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fcraig-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C554%2C3500%2C1057&w=2880","craig-2",{"acf_fc_layout":159,"reduced":106,"top_overlap":107,"bottom_underlap":107,"disable_observer":-1,"heading":160,"faqs":161},"faqs","AI Marketing FAQs",[162,165,168,171,174,177,180],{"title":163,"text":164},"What type of AI is used in marketing?","\u003Cp>Common categories of artificial intelligence include machine learning, natural language processing (NLP), natural language generation (NLG), and predictive analytics. These technologies help analyse big data, automate tasks, and create bespoke content.\u003C\u002Fp>\n",{"title":166,"text":167},"What is artificial intelligence?","\u003Cp>Artificial Intelligence has a high-level goal where machines can simulate human intelligence. In reality, this is a broad category and description but generally relates to machines and algorithms computing problem-solving and decision-making tasks. With reinforcement learning, algorithms get better predictive capabilities over time and therefore present more realistic and ‘intelligent’ results. \u003C\u002Fp>\n",{"title":169,"text":170},"What is machine learning? ","\u003Cp>Machine learning is a subcategory of AI. Machine learning is where systems learn from big data analysis and improve performance over time without being explicitly programmed to do so. Some of this is reinforced through human feedback and some may not be. \u003C\u002Fp>\n",{"title":172,"text":173},"How is AI used in marketing?","\u003Cp>AI is used in marketing to automate tasks, analyse large sets of data, personalise customer experiences, optimise ad targeting, and predict future trends. Broadly, AI helps marketers make data-driven decisions and improve campaign effectiveness.\u003C\u002Fp>\n",{"title":175,"text":176},"Can AI help improve marketing effectiveness? ","\u003Cp>AI can improve marketing effectiveness by analysing customer data, automating repetitive tasks, providing personalised content and analysing media creatives. This leads to better audience engagement, higher conversion rates, and an overall improved ROI.\u003C\u002Fp>\n",{"title":178,"text":179},"Can AI create ads?","\u003Cp>Perhaps the question here should be “Should AI create my ads?”. AI has proven to be a really helpful tool in generating additional ad copy and creative ideas, and these features are already present in many advertising platforms. However, AI-generated content should not be used exclusively or blindly without human checking. We still see the best results from creative human thinkers.\u003C\u002Fp>\n",{"title":181,"text":182},"Is AI the future of marketing?","\u003Cp>AI certainly has a place in the future of marketing. Proponents would say that in some cases an overreliance on AI will make our marketing lazy and less effective, so it’s important that humans remain involved in the creative side of marketing. However in data analysis, prediction, personalisation and forecasting in particular, AI and machine learning will have an ever increasing part to play.\u003C\u002Fp>\n",{"acf_fc_layout":184,"reduced":106,"top_overlap":107,"bottom_underlap":107,"disable_observer":-1,"heading":185,"layout":186,"cta_text":187,"style":188,"featured_post":-1,"posts":189},"blogs_module","i.e. Related Service Blogs","full-width","Read all articles","light",[190,204,219],{"title":191,"excerpt":192,"to":193,"postedAt":194,"readingTime":195,"image":196,"authors":197,"category":201},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[198],{"name":199,"image":200},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":202,"name":203},"\u002Fblog\u002Fcategory\u002Fai\u002F","AI",{"title":205,"excerpt":206,"to":207,"postedAt":208,"readingTime":209,"image":210,"authors":211,"category":218},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. Even before we consider how to influence visibility across AI search, the first question we have to ask ourselves is: How do we measure the impact LLMs have on top-line results? The […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-mmm-prove-the-value-of-lmms\u002F","2026-04-28T11:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Faerps-com-bUUrG6CMHiA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[212,215],{"name":213,"image":214},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":216,"image":217},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":202,"name":203},{"title":220,"excerpt":221,"to":222,"postedAt":223,"readingTime":224,"image":225,"authors":226,"category":230},"Brand Salience is the antidote to Zero-Click Search","\u003Cp>Google’s AI Overviews (AIO) have transformed the SERP from a list of links into an answer engine. We are now operating in a zero-click era, where over 60% of searches end without a website visit. This has led to erasure of the research phase of the consumer journey: Instead, consumers are presented with pre-evaluated competitors […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-salience-zero-click-search\u002F","2026-04-28T13:07:41",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Falex-shuper-nACMb7M2RHI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[227],{"name":228,"image":229},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":202,"name":203},{"acf_fc_layout":232,"reduced":106,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":233,"style":234,"cta_link":235,"cta_text":236,"services":237},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[238,242,246,250],{"title":239,"link":240,"description":241},"Data Science","\u002Fmedia-solutions\u002Fdata-science\u002F","Get a fuller understanding of how we can use AI and data science to empower your data decision-making",{"title":243,"link":244,"description":245},"Media Measurement","\u002Fmedia-solutions\u002Fmeasurement\u002F","Learn how our approach to measurement can assist in budgeting decisions",{"title":247,"link":248,"description":249},"Digital Experience","\u002Fdigital-experience\u002F","See how our digital experience services, including CRO and marketing automation, can increase your conversions",{"title":251,"link":252,"description":253},"Paid Media","\u002Fpaid-media\u002F","Understand how adoption of the latest paid media tactics, campaigns and channels can grow your business",{"acf_fc_layout":255,"reduced":106,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":256,"title":257,"intro":258},"form_cta","Find out what we can do for your business","TALK TO AN EXPERT","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[261,264,267],{"path":262,"name":263},"\u002F","Home",{"path":265,"name":266},"\u002Fabout\u002F","About Us",{"path":268,"name":269},null,"AI at Impression",{"title":271,"script":272,"meta":409,"link":452},"AI Marketing Agency | Generative & Analytical AI Services",[273],{"type":274,"key":275,"innerHTML":276},"application\u002Fld+json","yoast-json-ld",{"@context":277,"@graph":278},"https:\u002F\u002Fschema.org",[279,290,301,313,380],{"@type":280,"@id":281,"url":281,"name":271,"isPartOf":282,"datePublished":284,"dateModified":285,"description":286,"breadcrumb":287,"inLanguage":289},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Fai-at-impression\u002F",{"@id":283},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2024-09-26T16:22:12+00:00","2026-04-02T15:53:03+00:00","Unlock growth through an AI marketing agency that leverages generative and analytical AI to enhance strategies and sharpen competitive edges.",{"@id":288},"https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Fai-at-impression\u002F#breadcrumb","en",{"@type":291,"@id":288,"itemListElement":292},"BreadcrumbList",[293,296,299],{"@type":294,"position":42,"name":263,"item":295},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":294,"position":297,"name":266,"item":298},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002F",{"@type":294,"position":300,"name":269},3,{"@type":302,"@id":283,"url":295,"name":303,"description":6,"publisher":304,"inLanguage":306,"potentialAction":307},"WebSite","Impression",{"@id":305},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":308,"target":309,"query-input":312},"SearchAction",{"@type":310,"urlTemplate":311},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":314,"@id":305,"name":303,"url":295,"logo":315,"image":321,"sameAs":322,"@context":326,"email":327,"foundingDate":328,"legalName":329,"vatID":330,"description":331,"telephone":332,"address":333,"location":340,"areaServed":373},"Organization",{"@type":316,"inLanguage":306,"@id":317,"url":318,"contentUrl":318,"width":319,"height":320,"caption":303},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[323,324,325],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":334,"streetAddress":335,"addressLocality":336,"addressRegion":337,"postalCode":338,"addressCountry":339},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[341,350,362],{"@type":342,"name":343,"geo":344,"address":348,"photo":321,"telephone":349},"Place","Impression Digital - Nottingham",{"@type":345,"latitude":346,"longitude":347},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":334,"streetAddress":335,"addressLocality":336,"addressRegion":337,"postalCode":338,"addressCountry":339},"+44 01158 242 212",{"@type":342,"name":351,"geo":352,"address":355,"photo":360,"telephone":361},"Impression Digital - London",{"@type":345,"latitude":353,"longitude":354},"51.50237208377361","-0.09229841534284115",{"@type":334,"streetAddress":356,"addressLocality":357,"addressRegion":358,"postalCode":359,"addressCountry":339},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":342,"name":363,"geo":364,"address":367},"Impression Digital - New York",{"@type":345,"latitude":365,"longitude":366},"40.726722746949","-74.00527778220652",{"@type":334,"streetAddress":368,"addressLocality":369,"addressRegion":370,"postalCode":371,"addressCountry":372},"160 Varick St","New York","NY","10013","USA",[374,377,379],{"@type":375,"name":376},"Country","Worldwide",{"@type":375,"name":378},"GBR",{"@type":375,"name":372},{"@type":381,"mainEntity":382,"@id":408,"url":281},"FAQPage",[383,388,391,395,398,402,405],{"@type":384,"name":163,"acceptedAnswer":385},"Question",{"@type":386,"text":387},"Answer","\u003Cp>Common categories of artificial intelligence include machine learning, natural language processing (NLP), natural language generation (NLG), and predictive analytics. These technologies help analyse big data, automate tasks, and create bespoke content.\u003C\u002Fp>",{"@type":384,"name":166,"acceptedAnswer":389},{"@type":386,"text":390},"\u003Cp>Artificial Intelligence has a high-level goal where machines can simulate human intelligence. In reality, this is a broad category and description but generally relates to machines and algorithms computing problem-solving and decision-making tasks. With reinforcement learning, algorithms get better predictive capabilities over time and therefore present more realistic and ‘intelligent’ results. \u003C\u002Fp>",{"@type":384,"name":392,"acceptedAnswer":393},"What is machine learning?",{"@type":386,"text":394},"\u003Cp>Machine learning is a subcategory of AI. Machine learning is where systems learn from big data analysis and improve performance over time without being explicitly programmed to do so. Some of this is reinforced through human feedback and some may not be. \u003C\u002Fp>",{"@type":384,"name":172,"acceptedAnswer":396},{"@type":386,"text":397},"\u003Cp>AI is used in marketing to automate tasks, analyse large sets of data, personalise customer experiences, optimise ad targeting, and predict future trends. Broadly, AI helps marketers make data-driven decisions and improve campaign effectiveness.\u003C\u002Fp>",{"@type":384,"name":399,"acceptedAnswer":400},"Can AI help improve marketing effectiveness?",{"@type":386,"text":401},"\u003Cp>AI can improve marketing effectiveness by analysing customer data, automating repetitive tasks, providing personalised content and analysing media creatives. This leads to better audience engagement, higher conversion rates, and an overall improved ROI.\u003C\u002Fp>",{"@type":384,"name":178,"acceptedAnswer":403},{"@type":386,"text":404},"\u003Cp>Perhaps the question here should be “Should AI create my ads?”. AI has proven to be a really helpful tool in generating additional ad copy and creative ideas, and these features are already present in many advertising platforms. However, AI-generated content should not be used exclusively or blindly without human checking. We still see the best results from creative human thinkers.\u003C\u002Fp>",{"@type":384,"name":181,"acceptedAnswer":406},{"@type":386,"text":407},"\u003Cp>AI certainly has a place in the future of marketing. Proponents would say that in some cases an overreliance on AI will make our marketing lazy and less effective, so it’s important that humans remain involved in the creative side of marketing. However in data analysis, prediction, personalisation and forecasting in particular, AI and machine learning will have an ever increasing part to play.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Fai-at-impression\u002F#faqpage",[410,412,415,418,421,423,425,427,429,432,434,437,440,443,446,449],{"name":411,"content":286},"description",{"name":413,"content":414},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":416,"content":417},"og:locale","en_GB",{"property":419,"content":420},"og:type","article",{"property":422,"content":271},"og:title",{"property":424,"content":286},"og:description",{"property":426,"content":281},"og:url",{"property":428,"content":303},"og:site_name",{"property":430,"content":431},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":433,"content":285},"article:modified_time",{"property":435,"content":436},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":438,"content":439},"og:image:width",1200,{"property":441,"content":442},"og:image:height",630,{"property":444,"content":445},"og:image:type","image\u002Fjpeg",{"name":447,"content":448},"twitter:card","summary_large_image",{"name":450,"content":451},"twitter:site","@impressiontalk",[]]